Select and Implement a Web Experience Management Solution
- A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward: failing to do so will result in customer attrition and lost revenue.
- Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process.
Our Advice
Critical Insight
- WEM products are not a one-size-fits-all investment: unique evaluations and customization are required in order to deploy a solution that fits your organization.
- WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
- Phase your WEM implementation: Start with core capabilities such as content management, then add additional capabilities for site analytics and dynamic experience.
Impact and Result
- Align marketing needs with identified functional requirements.
- Implement a best-fit WEM that increases customer acquisition and retention, and provides in-depth capabilities for site analysis.
- Optimize procurement and operations costs for the WEM platform.
Select and Implement a Web Experience Management Solution Research & Tools
Start here – read the Executive Brief
Read our concise Executive Brief to find out why you should select and implement a WEM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.Besides the small introduction, subscribers and consulting clients within this management domain have access to:
- Select and Implement a Web Experience Management Solution – Phases 1-3
1. Launch the WEM project and collect requirements
Conduct a market overview, structure the project, and gather requirements.
- Select and Implement a Web Experience Management Solution – Phase 1: Launch the WEM Project and Collect Requirements
- WEM Project Charter Template
- WEM Use-Case Fit Assessment Tool
2. Select a WEM solution
Analyze and shortlist vendors in the space and select a WEM solution.
- Select and Implement a Web Experience Management Solution – Phase 2: Select a WEM Solution
- WEM Vendor Shortlist & Detailed Feature Analysis Tool
- WEM Vendor Demo Script Template
- WEM RFP Template
3. Plan the WEM implementation
Plan the implementation and evaluate project metrics.
- Select and Implement a Web Experience Management Solution – Phase 3: Plan the WEM Implementation
- WEM Work Breakdown Structure Template
Workshop: Select and Implement a Web Experience Management Solution
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
1 Launch of the WEM Selection Project
The Purpose
Discuss the general project overview for the WEM selection.
Key Benefits Achieved
Launch of your WEM selection project.
Development of your organization’s WEM requirements.
Activities
1.1 Facilitation of activities from the Launch the WEM Project and Collect Requirements phase, including project scoping and resource planning.
1.2 Conduct overview of the WEM market landscape, trends, and vendors.
1.3 Conduct process mapping for selected marketing processes.
1.4 Interview business stakeholders.
1.5 Prioritize WEM functional requirements.
Outputs
WEM Procurement Project Charter
WEM Use-Case Fit Assessment
2 Plan the Procurement and Implementation Process
The Purpose
Plan the procurement and the implementation of the WEM solution.
Key Benefits Achieved
Selection of a WEM solution.
A plan for implementing the selected WEM solution.
Activities
2.1 Complete marketing process mapping with business stakeholders.
2.2 Interview IT staff and project team, identify technical requirements for the WEM suite, and document high-level solution requirements.
2.3 Perform a use-case scenario assessment, review use-case scenario results, identify use-case alignment, and review the WEM Vendor Landscape vendor profiles and performance.
2.4 Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.
2.5 Meet with project manager to discuss results and action items.
Outputs
Vendor Shortlist
WEM RFP
Vendor Evaluations
Selection of a WEM Solution
WEM projected work break-down
Implementation plan
Framework for WEM deployment and CRM/Marketing Management Suite Integration