Besides the small introduction, subscribers and consulting clients within this management domain have access to:
Decide which functional areas in the organization will benefit the most from using social data, and create use cases accordingly.
Identify and evaluate key social analytics metrics and understand the importance of combining multiple metrics to get the most out of the analytics program.
Leverage a cross-departmental Social Media Steering Committee and evaluate SMMPs and other social analytics tools.
Identify specific uses of internal social analytics: crowd-sourcing ideation, harvesting employee feedback, and rewarding internal brand advocates.