Besides the small introduction, subscribers and consulting clients within this management domain have access to:
Gain an in-depth understanding of what digital asset management is as well as how it is supported by Info-Tech’s DAM framework.
Create a metadata program execution strategy and assess current and target states for the organization’s DAM.
Design a governance plan for ongoing DAM and metadata management.
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Develop a foundation of knowledge regarding DAM and metadata, as well as the best practices for organizing the organization’s information and digital assets for ideal findability.
Design standardized processes for metadata creation and digital asset management to help to improve findability of key assets.
Gain knowledge of how DAM can benefit both IT and the business.
1.1 Build a DAM and metadata knowledge foundation.
1.2 Kick-start creation of the organization’s DAM design principles handbook.
1.3 Interview key business units to understand drivers for the program.
1.4 Develop a DAM framework.
DAM Design Principles Handbook
DAM Execution Strategy Document
Inventory the organization’s key digital assets and their repositories.
Gather the organization’s requirements for a full-time digital asset librarian, as well as the DAM system.
Determine clear and specific requirements for the organization from the DAM system and the people involved.
2.1 Conduct a digital asset inventory to identify key assets to include in DAM.
2.2 Prioritize digital assets to determine their risk and value to ensure appropriate support through the information lifecycle.
2.3 Determine the requirements of the business and IT for the DAM system and its metadata.
Digital Asset Inventory Tool
DAM Requirements Gathering Tool
Determine strategic initiatives and create a roadmap outlining key steps required to get the organization to start enabling data-driven insights.
Determine timing of the initiatives.
Establish a clear direction for the DAM program.
Build a step-by-step outline of how to create effective metadata with true business-IT collaboration.
Have prioritized initiatives with dependencies mapped out.
3.1 Assess current and target states of DAM in the organization.
3.2 Brainstorm and document practical initiatives to close the gap.
3.3 Discuss strategies rooted in business requirements to execute the metadata management program to improve findability of digital assets.
DAM Roadmap Tool
Identify the roles required for effective DAM and metadata management.
Create sample metadata according to established guiding principles and implement a feedback method to create intuitive metadata in the organization.
Metadata management is an ongoing project. Implementing it requires user input and feedback, which governance will help to support.
By integrating metadata governance with larger information or data governance bodies, DAM and metadata management will gain sustainability.
4.1 Discuss and assign roles and responsibilities for initiatives identified in the roadmap.
4.2 Review policy requirements for the information assets in the organization and strategies to address enforcement.
4.3 Integrate the governance of metadata into larger governance committees.
DAM Execution Strategy