- Digital investments often under deliver on expectations of return, and there is no cohesive approach to managing the flow of capital into digital.
- The focus of the business has historically been to survive technological disruption rather than to thrive in it.
- Strategy is based mostly on opinion rather than an objective analysis of the outcomes customers want from the organization.
- Digital is considered a buzzword – nobody has a clear understanding of what it is and what it means in the organization’s context.
Our Advice
Critical Insight
- The purpose of going digital is getting one step closer to the customer. The mark of a digital organization lies in how they answer the question, “How does what we’re doing contribute to what the customer wants from us?”
- The goal of digital strategy is digital enablement. An organization that is digitally enabled no longer needs a digital strategy, it’s just “the strategy.”
Impact and Result
- Focus strategy making on delivering the digital outcomes that customers want.
- Leverage the talent, expertise, and perspectives within the organization to build a customer-centric digital strategy.
- Design a balanced digital strategy that creates value across the five digital value pools:
- Digital marketing, digital channels, digital products, digital supporting capabilities, and business model innovation.
- Ask how disruption can be leveraged, or even become the disruptor.
- Manage disruption through quick-win approaches and empowering staff to innovate.
- Use a Digital Strategy-on-a-Page to spark the digital transformation.
- Drive awareness and alignment on the digital vision and spark your organization’s imagination around digital.
Plan Your Digital Transformation on a Page Research & Tools
Start here – read the Executive Brief
Read our concise Executive Brief to understand how digital disruption is driving the need for transformation, and how Info-Tech’s methodology can help.Besides the small introduction, subscribers and consulting clients within this management domain have access to:
- Plan Your Digital Transformation on a Page – Phases 1-4
1. Scope the digital transformation
Learn how to apply the Digital Value Pools thought model and scope strategy around them.
- Plan Your Digital Transformation on a Page – Phase 1: Scope the Digital Transformation
2. Design the digital future state vision
Identify business imperatives, define digital outcomes, and define the strategy’s guiding principles.
- Plan Your Digital Transformation on a Page – Phase 2: Design the Digital Future State Vision
- Digital Strategy on a Page
3. Define the digital roadmap
Define, prioritize, and roadmap digital initiatives and plan contingencies.
- Plan Your Digital Transformation on a Page – Phase 3: Define the Digital Roadmap
4. Sustain digital transformation
Create, polish, and socialize the Digital Strategy-on-a-Page.
- Plan Your Digital Transformation on a Page – Phase 4: Sustain Digital Transformation
Workshop: Plan Your Digital Transformation on a Page
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
1 Scope the Digital Transformation
The Purpose
Identify the need for and use of digital strategy and determine a realistic scope for the digital strategy.
Key Benefits Achieved
The digital strategy project is planned and scoped around a subset of the five digital value pools.
Activities
1.1 Introduction to digital strategy.
1.2 Establish motivation for digital.
1.3 Discuss in-flight digital investments.
1.4 Define the scope of digital.
1.5 Identify stakeholders.
1.6 Perform discovery interviews.
1.7 Select two value pools to focus day 2, 3, and 4 activities.
Outputs
Business model canvas
Stakeholder power map
Discovery interview results
Two value pools for focus throughout the workshop
2 Design the Digital Future State Vision
The Purpose
Create guiding principles to help define future digital initiatives. Generate the target state with the help of strategic goals.
Key Benefits Achieved
Establish the basis for planning out the initiatives needed to achieve the target state from the current state.
Activities
2.1 Identify digital imperatives.
2.2 Define key digital outcomes.
2.3 Create a digital investment thesis.
2.4 Define digital guiding principles.
Outputs
Corporate strategy analysis, PESTLE analysis, documented operational pain points (value streams)
Customer needs assessment (journey maps)
Digital investment thesis
Digital guiding principles
3 Define the Digital Roadmap
The Purpose
Understand the gap between the current and target state. Create transition options and assessment against qualitative and quantitative metrics to generate a list of initiatives the organization will pursue to reach the target state. Build a roadmap to plan out when each transition initiative will be implemented.
Key Benefits Achieved
Finalize the initiatives the organization will use to achieve the target digital state. Create a roadmap to plan out the timing of each initiative and generate an easy-to-present document for digital strategy approval.
Activities
3.1 Identify initiatives to achieve digital outcomes.
3.2 Align in-flight initiatives to digital initiatives.
3.3 Prioritize digital initiatives.
3.4 Document architecturally significant requirements for high-priority initiatives.
Outputs
Digital outcomes and KPIs
Investment/value pool matrix
Digital initiative prioritization
Architecturally significant requirements for high-priority initiatives
4 Define the Digital Roadmap
The Purpose
Plan your approach to socializing the digital strategy to help facilitate the cultural changes necessary for digital transformation.
Key Benefits Achieved
Plant the seed of digital and innovation to start making digital a part of the organization’s DNA.
Activities
4.1 Review and refine Digital Strategy on a Page.
4.2 Assess company culture.
4.3 Define high-level cultural changes needed for successful transformation.
4.4 Define the role of the digital transformation team.
4.5 Establish digital transformation team membership and desired outcomes.
Outputs
Digital Strategy on a Page
Strategyzer Culture Map
Digital transformation team charter