Analysts do not feel empowered to challenge requirements to deliver a better outcome. This alongside underlying data quality issues prevents the creation of accurate and helpful information. Graphic representations do not provide meaningful and actionable insights.
As organizations strive to become more data-driven, good storytelling with data visualization supports growing corporate data literacy and helps analysts in providing insights that improves organization's decision-making and value-driving processes, which ultimately boosts business performance.
Follow a step-by-step guide to address the business bias of tacet experience over data facts and increase audience's understanding and acceptance toward data solutions.
Save the lost hours and remove the challenges of reports and dashboards being disregarded due to ineffective usage.
Gain insights from data-driven recommendations and have decision support to make informed decisions.
Besides the small introduction, subscribers and consulting clients within this management domain have access to:
Here is our step-by-step process of getting value out of effective storytelling with data visualization:
This storytelling whiteboard canvas is a template that will help you create your visualization story narrative by:
Data visualization refers to graphical representations of data which help an audience understand. Without good storytelling, however, these representations can distract an audience with enormous amounts of data or even lead them to incorrect conclusions.
Good storytelling with data visualization involves identifying the business problem, exploring potential drivers, formulating a hypothesis, and creating meaningful narratives and powerful visuals that resonate with all audiences and ultimately lead to clear actionable insights.
Follow Info-Tech's step-by-step approach to address the business bias of tacit experience over data facts, improve analysts' effectiveness and support better decision making.
Ibrahim Abdel-Kader
Research Analyst,
Data, Analytics, and Enterprise Architecture
Nikitha Patel
Research Specialist,
Data, Analytics, and Enterprise Architecture
Ruyi Sun
Research Specialist,
Data, Analytics, and Enterprise Architecture
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Your Challenge | Common Obstacles | Info-Tech's Approach |
As analysts, you may experience some critical challenges when presenting a data story.
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Some common roadblocks may prevent you from addressing these challenges.
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Info-Tech Insight
As organizations strive to become more data-driven, good storytelling with data visualization supports growing corporate data literacy and helps analysts provide insights that improve organizational decision-making and value-driving processes, which ultimately boosts business performance.
Data storytelling is gaining wide recognition as a tool for supporting businesses in driving data insights and making better strategic decisions.
92% of respondents agreed that data storytelling is an effective way of communicating or delivering data and analytics results.
87% of respondents agreed that if insights were presented in a simpler/clearer manner, their organization's leadership team would make more data-driven decisions.
93% of respondents agreed that decisions made based on successful data storytelling could potentially help increase revenue.
Source: Exasol, 2021
Despite organizations recognizing the value of data storytelling, issues remain which cannot be remedied solely with better technology.
61% Top challenges of conveying important insights through dashboards are lack of context (61%), over-communication (54%), and inability to customize contents for intended audiences (46%).
49% of respondents feel their organizations lack storytelling skills, regardless of whether employees are data literate.
Source: Exasol, 2021
Info-Tech Insight
Storytelling is a key component of data literacy. Although enterprises are increasingly investing in data analytics software, only 21% of employees are confident with their data literacy skills. (Accenture, 2020)
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Info-Tech Insight
As organizations strive to become more data-driven, good storytelling with data visualization supports growing corporate data literacy and helps analysts provide insights that improve organizational decision-making and value-driving processes, which ultimately boosts business performance.
Member Benefits | Business Benefits |
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DIY Toolkit | Guided Implementation | Workshop | Consulting |
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"Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." | "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." | "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." | "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project." |
Diagnostics and consistent frameworks are used throughout all four options.