Master the Secrets of Adobe’s Creative Cloud Contracts to Right-Size Your Adobe Spend

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  • Adobe operates in its own niche in the creative space, and Adobe users have grown accustomed to their products, making switching very difficult.
  • With Adobe’s transition to a cloud-based subscription model, it’s important for organizations to actively manage licenses, software provisioning, and consumption.
  • Without a detailed understanding of Adobe’s various purchasing models, overspending often occurs.
  • Organizations have experienced issues in identifying commercial licensed packages with their install files, making it difficult to track and assign licenses.

Our Advice

Critical Insight

  • Focus on user needs first. Examine which products are truly needed versus nice to have to prevent overspending on the Creative Cloud suite.
  • Examine what has been deployed. Knowing what has been deployed and what is being used will greatly aid in completing your true-up.
  • Compliance is not automatic with products that are in the cloud. Shared logins or computers that have desktop installs that can be access by multiple users can cause noncompliance.

Impact and Result

  • Visibility into license deployments and needs
  • Compliance with internal audits

Master the Secrets of Adobe’s Creative Cloud Contracts to Right-Size Your Adobe Spend Research & Tools

Start here – read the Executive Brief

Procuring Adobe software is not the same game as it was just a few years ago. Adopt a comprehensive approach to understanding Adobe licensing to avoid overspending and to maximize negotiation leverage.

Besides the small introduction, subscribers and consulting clients within this management domain have access to:

1. Manage your Adobe agreements

Use Info-Tech’s licensing best practices to avoid overspending on Adobe licensing and to remain compliant in case of audit.

  • Adobe ETLA vs. VIP Pricing Table
  • Adobe ETLA Forecasted Costs and Benefits
  • Adobe ETLA Deployment Forecast
[infographic]

Further reading

Master the Secrets of Adobe’s Creative Cloud Contracts to Right-Size Your Adobe Spend

Learn the essential steps to avoid overspending and to maximize negotiation leverage with Adobe.

ANALYST PERSPECTIVE

Only 18% of Adobe licenses are genuine copies: are yours?

"Adobe has designed and executed the most comprehensive evolution to the subscription model of pre-cloud software publishers with Creative Cloud. Adobe's release of Document Cloud (replacement for the Acrobat series of software) is the final nail in the coffin for legacy licensing for Adobe. Technology procurement functions have run out of time in which to act while they still retain leverage, with the exception of some late adopter organizations that were able to run on legacy versions (e.g. CS6) for the past five years. Procuring Adobe software is not the same game as it was just a few years ago. Adopt a comprehensive approach to understanding Adobe licensing, contract, and delivery models in order to accurately forecast your software needs, transact against the optimal purchase plan, and maximize negotiation leverage. "

Scott Bickley

Research Lead, Vendor Practice

Info-Tech Research Group

Our understanding of the problem

This Research is Designed For:

  • IT managers scoping their Adobe licensing requirements and compliance position.
  • CIOs, CTOs, CPOs, and IT directors negotiating licensing agreements in search of cost savings.
  • ITAM/Software asset managers responsible for tracking and managing Adobe licensing.
  • IT and business leaders seeking to better understand Adobe licensing options (Creative Cloud).
  • Vendor management offices in the process of a contract renewal.

This Research Will Help You:

  • Understand and simplify licensing per product to help optimize spend.
  • Ensure agreement type is aligned to needs.
  • Navigate the purchase process to negotiate from a position of strength.
  • Manage licenses more effectively to avoid compliance issues, audits, and unnecessary purchases.

This Research Will Also Assist:

  • CFOs and the finance department
  • Enterprise architects
  • ITAM/SAM team
  • Network and IT architects
  • Legal
  • Procurement and sourcing

This Research Will Help Them:

  • Understand licensing methods in order to make educated and informed decisions.
  • Understand the future of the cloud in your Adobe licensing roadmap.

Executive summary

Situation

  • Adobe’s dominant market position and ownership of the creative software market is forcing customers to refocus the software acquisition process to ensure a positive ROI on every license.
  • In early 2017, Adobe announced it would stop selling perpetual Creative Suite 6 products, forcing future purchases to be transitioned to the cloud.

Complication

  • Adobe operates in its own niche in the creative space, and Adobe users have grown accustomed to their products, making switching very difficult.
  • With transition to a cloud-based subscription model, organizations need to actively manage licenses, software provisioning, and consumption.
  • Without a detailed understanding of Adobe’s various purchasing models, overspending often occurs.
  • Organizations have experienced issues in identifying commercial licensed packages with their install files, making it difficult to track and assign licenses.

Resolution

  • Gain visibility into license deployments and needs with a strong SAM program/tool; this will go a long way toward optimizing spend.
    • Number of users versus number of installs are not the same, and confusing the two can result in overspending. Device-based licensing historically would have required two licenses, but now only one may be required.
  • Ensure compliance with internal audits. Adobe has a very high rate of piracy stemming from issues such as license overuse, misunderstanding of contract language, using cracks/keygens, virtualized environments, indirect access, and sharing of accounts.
  • A handful of products are still sold as perpetual – Acrobat Standard/Pro, Captivate, ColdFusion, Photoshop, and Premiere Elements – but be aware of what is being purchased and used in the organization.
    • Beware of products deployed on server, where the number of users accessing that product cannot easily be counted.

Info-Tech Insight

  1. Your user-need analysis has shifted in the new subscription-based model. Determine which products are needed versus nice to have to prevent overspending on the Creative Cloud suite.
  2. Examine what you need, not what you have. You can no longer mix and match applications.
  3. Compliance is not automatic with products that are in the cloud. Shared logins or computers with desktop installs that can be accessed by multiple users can cause noncompliance.

The aim of this blueprint is to provide a foundational understanding of Adobe

Why Adobe

In 2011 Adobe took the strategic but radical move toward converting its legacy on-premises licensing to a cloud-based subscription model, in spite of material pushback from its customer base. While revenues initially dipped, Adobe’s resolve paid off; the transition is mostly complete and revenues have doubled. This was the first enterprise software offering to effect the transition to the cloud in a holistic manner. It now serves as a case study for those following suit, such as Microsoft, Autodesk, and Oracle.

What to know

Adobe elected to make this market pivot in a dramatic fashion, foregoing a gradual transition process. Enterprise clients were temporarily allowed to survive on legacy on-premises editions of Adobe software; however, as the Adobe Creative Cloud functionality was quickly enhanced and new applications were launched, customer capitulation to the new subscription model was assured.

The Future

Adobe is now leveraging the power of connected customers, the availability of massive data streams, and the ongoing digitalization trend globally to supplement the core Creative Cloud products with online services and analytics in the areas of Creative Cloud for content, Marketing Cloud for marketers, and Document Cloud for document management and workflows. This blueprint focuses on Adobe's Creative Cloud and Document Cloud solutions and the enterprise term license agreement (ETLA).

Info-Tech Insight

Beware of your contract being auto-renewed and getting locked into the quantities and product subset that you have in your current agreement. Determining the number of licenses you need is critical. If you overestimate, you're locked in for three years. If you underestimate, you have to pay a big premium in the true-up process.

Learn the “Adobe way,” whether you are reviewing existing spend or considering the purchase of new products

  1. Legacy on-premises Adobe Creative Suite products used to be available in multiple package configurations, enabling right-sized spend with functionality. Adobe’s support for legacy Creative Suites CS6 products ended in May 2017.
  2. While early ETLAs allowed customer application packaging at a lower price than the full Creative Cloud suite, this practice has been discontinued. Now, the only purchasing options are the full suite or single-application subscriptions.
  3. Buyers must now assess alternative Adobe products as an option for non-power users. For example, QuarkXPress, Corel PaintShop Pro, CorelDRAW, Bloom, and Affinity Designer are possible replacements for some Creative Cloud applications.
  4. Document Cloud, Adobe’s latest step in creating an Acrobat-focused subscription model, limits the ability to reduce costs with an extended upgrade cycle. These changes go beyond the licensing model.
  5. Organizations need to perform a cost-benefit analysis of single app purchases vs. the full suite to right-size spend with functionality.

As Adobe’s dominance continues to grow, organizations must find new ways to maintain a value-added relationship

Adobe estimates the total addressable market for creative and document cloud to be $21 billion. With no sign of growth slowing down, Adobe customers must learn how to work within the current design monopoly.

The image contains two pie graphs. The first is labelled FY2014 Revenue Mix, and the second graph is titled FY2017E Revenue Mix.

Source: Adobe, 2017

"Adobe is not only witnessing a steady increase in Creative Cloud subscriptions, but it also gained more visibility into customers’ product usage, which enables it to consistently push out software updates relevant to user needs. The company also successfully transformed its sales organization to support the recurring revenue model."

– Omid Razavi, Global Head of Success, ServiceNow

Consider your route forward

Consider your route forward, as ETLA contract commitments, scope, and mechanisms differ in structure to the perpetual models previously utilized. The new model shortchanges technology procurement leaders in their expectations of cost-usage alignment and opex flexibility (White, 2016).

☑ Implement a user profile to assign licenses by version and limit expenditures. Alternatives can include existing legacy perpetual and Acrobat classic versions that may already be owned by the organization.

☑ Examine the suitability and/or dependency on Document Cloud functions, such as existing business workflows and e-signature integration.

☑ Involve stakeholders in the evaluation of alternate products for use cases where dependency on Acrobat-specific functionality is limited.

☑ Identify not just the installs and active use of the applications but also the depth and breadth of use across the various features so that the appropriate products can be selected.

The image contains a screenshot of a diagram listing the adobe toolkit. The toolkit includes: Adobe ETLA Deployment Forecast Tool, Adobe ETLA Forecasted Cost and Benefits, Adobe ETLA vs. VIP Pricing Table.

Use Info-Tech’s Adobe toolkit to prepare for your new purchases or contract renewal

Info-Tech Insight

IT asset management (ITAM) and software asset management (SAM) are critical! An error made in a true-up can cost the organization for the remaining years of the ETLA. Info-Tech worked with one client that incurred a $600k error in the true-up that they were not able to recoup from Adobe.

Apply licensing best practices and examine the potential for cost savings through an unbiased third-party perspective

Establish Licensing Requirements

  • Understand Adobe’s product landscape and transition to cloud.
  • Analyze users and match to correct Adobe SKU.
  • Conduct an internal software assessment.
  • Build an effective licensing position.

Evaluate Licensing Options

  • Value Incentive Plan (VIP)
  • Cumulative Licensing Program (CLP)
  • Transactional Licensing Program (TLP)
  • Enterprise Term License Agreement (ETLA)

Evaluate Agreement Options

  • Price
  • Discounts
  • Price protection
  • Terms and conditions

Purchase and Manage Licenses

  • Learn negotiation tactics to enhance your current strategy.
  • Control the flow of communication.
  • Assign the right people to manage the environment.

Preventive practices can help find measured value ($)

Time and resource disruption to business if audited

Lost estimated synergies in M&A

Cost of new licensing

Cost of software audit, penalties, and back support

Lost resource allocation and time

Third party, legal/SAM partners

Cost of poor negotiation tactics

Lost discount percentage

Terms and conditions improved

Explore Adobe licensing and optimize spend – project overview

Establish Licensing Requirements

Evaluate Licensing Options

Evaluate Agreement Options

Purchase and Manage Licenses

Best-Practice Toolkit

  • Assess current state and align goals; review business feedback.
  • Interview key stakeholders to define business objectives and drivers.
  • Review licensing options.
  • Review licensing rules.
  • Determine the ideal contract type.
  • Review final contract.
  • Discuss negotiation points.
  • License management.
  • Future licensing strategy.

Guided Implementations

  • Engage in a scoping call.
  • Assess the current state.
  • Determine licensing position.
  • Review product options.
  • Review licensing rules.
  • Review contract option types.
  • Determine negotiation points.
  • Finalize the contract.
  • Discuss license management.
  • Evaluate and develop a roadmap for future licensing.

PHASE 1

Manage Your Adobe Agreements

Phase 1 outline

Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

Guided Implementation 1: Managing Adobe Contracts

Proposed Time to Completion: 3-6 weeks

Step 1.1: Establish Licensing Requirements

Start with a kick-off call:

  • Assess the current state.
  • Determine licensing position.

Then complete these activities…

  • Complete a deployment count, needs analysis, and internal audit.

With these tools & templates:

Adobe ETLA Deployment Forecast

Step 1.2: Determine Licensing Options

Review findings with analyst:

  • Review licensing options.
  • Review licensing rules.
  • Review contract option types.

Then complete these activities…

  • Select licensing option.
  • Document forecasted costs and benefits.

With these tools & templates:

Adobe ETLA vs. VIP Pricing Table

Adobe ETLA Forecasted Costs and Benefits

Step 1.3: Purchase and Manage Licenses

Review findings with analyst:

  • Review final contract.
  • Discuss negotiation points.
  • Plan a roadmap for SAM.

Then complete these activities…

  • Negotiate final contract.
  • Evaluate and develop a roadmap for SAM.

With these tools & templates:

Adobe ETLA Deployment Forecast

Adobe’s Cloud – Snapshot of what has changed

  1. Since Adobe has limited the procurement and licensing options with the introduction of Creative Cloud, there are three main choices:
    1. Direct online purchase at Adobe.com
    2. Value Incentive Plan (VIP): Creative Cloud for teams–based purchase with a volume discount (minimal, usually ~10%); may have some incentives or promotional pricing
    3. Enterprise Term License Agreement (ETLA): Creative Cloud for Enterprise (CCE)
  2. Adobe has discontinued support for legacy perpetual licenses, with the latest version being CS6, which is steering organizations to prioritize their options for products in the creative and document management space.
  3. Document Cloud (DC) is the cloud product replacing the Acrobat perpetual licensing model. DC extends the subscription-based model further and limits options to extend the lifespan of legacy on-premises licenses through a protracted upgrade process.
  4. The subscription model, coupled with limited discount options on transactional purchases, forces enterprises to consider the ETLA option. The ETLA brings with it unique term commitments, new pricing structures, and true-up mechanisms and inserts the "land and expand" model vs. license reassignment.

Info-Tech Insight

Adobe’s move from a perpetual license to a per-user subscription model can be positive in some scenarios for organizations that experienced challenges with deployment, management of named users vs. devices, and license tracking.

Core concepts of Adobe agreements: Discounting, pricing, and bundling

ETLA

Adobe has been systematically reducing discounts on ETLAs as they enter the second renewal cycle of the original three-year terms.

Adobe Cloud Bundling

Adobe cloud services are being bundled with ETLAs with a mandate that companies that do not accept the services at the proposed cost have Adobe management’s approval to unbundle the deal, generally with no price relief.

Custom Bundling

The option for custom bundling of legacy Creative Suite component applications has been removed, effectively raising the price across the board for licensees that require more than two Adobe applications who must now purchase the full Creative Cloud suite.

Higher and Public Education

Higher education/public education agreements have been revamped over the past couple of years, increasing prices for campus-wide agreements by double-digit percentages (~10-30%+). While they still receive an 80% discount over list price, IT departments in this industry are not prepared to absorb the budget increase.

Info-Tech Insight

Adobe has moved to an all-or-one bundle model. If you need more than two application products, you will likely need to purchase the full Creative Cloud suite. Therefore, it is important to focus on creating accurate user profiles to identify usage needs.

Use Info-Tech’s Adobe deployment tool for SAM: Track deployment and needs

The image contains a screenshot of Info-Tech's Adobe deployment tool for SAM: Track deployment and needs.

Use Info-Tech’s Adobe deployment tool for SAM: Audit

The image contains a screenshot of the Adobe Deployment Tool for SAM, specifically the Audit tab.

Use Info-Tech’s Adobe deployment tool for SAM: Cost

The image contains a screenshot of the Adobe Deployment Tool for SAM, specifically the Cost tab.

Use Info-Tech’s tools to compare ETLA vs. VIP and to document forecasted costs and benefits

Is the ETLA or VIP option better for your organization?

Use Info-Tech’s Adobe ETLA vs. VIP Pricing Table tool to compare ETLA costs against VIP costs.

The image contains a screenshot of Info-Tech's Adobe ETLA vs. VIP Pricing Table.

Your ETLA contains multiple products and is a multi-year agreement.

Use Info-Tech’s ETLA Forecasted Costs and Benefits tool to forecast your ETLA costs and document benefits.

The image contains a screenshot of Info-Tech's ETLA Forecasted Costs and Benefits.

Adobe’s Creative Cloud Complete offering provides access to all Adobe creative products and ongoing upgrades

Why subscription model?

The subscription model forces customers to an annuity-based pricing model, so Adobe has recurring revenue from a subscription-based product. This increases customer lifetime value (CLTV) for Adobe while providing ongoing functionality updates that are not version/edition dependent.

Key Characteristics:

  • Available as a month-to-month or annual subscription license
  • Can be purchased for one user, for a team, or for an enterprise
  • Subject to annual payment and true-up of license fees
  • Can only true-up during lifespan of contract; quantities cannot be reduced until renewal
  • May contain auto-renewal clauses – beware!

Key things to know:

  1. Applications can be purchased individually if users require only one specific product. A few products continue to have on-premises licensing options, but most are offered by per-user subscriptions.
  2. At the end of the subscription period, the organization no longer has any rights to the software and would have to return to a previously owned version.
  3. True-downs are not possible (in contrast to Microsoft’s Office 365).
  4. Downgrade rights are not included or are limited by default.

Which products are in the Creative Cloud bundle?

Adobe Acrobat® XI Pro

Adobe After Effects® CC

Adobe Audition® CC

Adobe Digital Publishing Suite, Single Edition

Adobe InDesign® CC

Adobe Dreamweaver® CC

Adobe Edge Animate

Adobe Edge Code preview

Adobe Edge Inspect

Adobe Photoshop CC

Adobe Edge Reflow preview

Adobe Edge Web Fonts

Adobe Extension Manager

ExtendScript Toolkit

Adobe Fireworks® CS6

Adobe Flash® Builder® 4.7 Premium Edition

Adobe Flash Professional CC

Adobe Illustrator® CC

Adobe Prelude® CC

Adobe Premiere® Pro CC

Adobe Scout

Adobe SpeedGrade® CC

Adobe Muse CC

Adobe Photoshop Lightroom 6

Adobe offers different solutions for teams vs. enterprise licensing

Evaluate the various options for Creative Cloud, as they can be purchased individually, for teams, or for enterprise.

Bundle Name

Target Customer

Included Applications

Features

CC (for Individuals)

Individual users

The individual chooses

  • Sync, store, and share assets
  • Adobe Portfolio website
  • Adobe Typekit font collection
  • Microsoft Teams integration
  • Can only be purchased through credit card

CC for Teams (CCT)

Small to midsize organizations with a small number of Adobe users who are all within the same team

Depends on your team’s requirements. You can select all applications or specific applications.

Everything that CC (for individuals) does, plus

  • One license per user; can reassign CC licenses
  • Web-based admin console
  • Centralized deployment
  • Usage tracking and reporting
  • 100GB of storage per user
  • Volume discounts for 10+ seats

CC for Enterprise (CCE)

Large organizations with users who regularly use multiple Adobe products on multiple machines

All applications including Adobe Stock for images and Adobe Enterprise Dashboard for managing user accounts

Everything that CCT does, plus

  • Employees can activate a second copy of software on another device (e.g. home computer) as long as they share the same Adobe ID and are not used simultaneously
  • Ability to reassign licenses from old users to new users
  • Custom storage options
  • Greater integration with other Adobe products
  • Larger volume discounts with more seats

For further information on specific functionality differences, reference Adobe’s comparison table.

A Cloud-ish solution: Considerations and implications for IT organizations

☑ True cloud products are typically service-based, scalable and elastic, shared resources, have usage metering, and rely upon internet technologies. Currently, Adobe’s Creative Cloud and Document Cloud products lack these characteristics. In fact, the core products are still downloaded and physically installed on endpoint devices, then anchored to the cloud provisioning system, where the software can be automatically updated and continuously verified for compliance by ensuring the subscription is active.

☑ Adobe Cloud allows Adobe to increase end-user productivity by releasing new features and products to market faster, but the customer will increase lock-in to the Adobe product suite. The fast-release approach poses a different challenge for IT departments, as they must prepare to test and support new functionality and ensure compatibility with endpoint devices.

☑ There are options at the enterprise level that enable IT to exert more granular control over new feature releases, but these are tied to the ETLA and the provided enterprise portal and are not available on other subscription plans. This is another mechanism by which Adobe has been able to spur ETLA adoption.

Not all CIOs consider SaaS/subscription applications their first choice, but the Adobe’s dominant position in the content and document management marketplace is forcing the shift regardless. It is significant that Adobe bypassed the typical hybrid transition model by effectively disrupting the ability to continue with perpetual licensing without falling behind the functionality curve.

VIP plans do allow for annual terms and payment, but you lose the price elasticity that comes with multi-year terms.

Download Info-Tech’s Adobe ETLA vs. VIP Pricing Table tool to compare ETLA costs against VIP costs.

When moving to Adobe cloud, validate that license requirements meet organizational needs, not a sales quota

Follow these steps in your transition to Creative Cloud.

Step 1: Make sure you have a software asset management (SAM) tool to determine Adobe installs and usage within your environment.

Step 2: Look at the current Adobe install base and usage. We recommend reviewing three months’ worth of reliable usage data to decide which users should have which licenses going forward.

Step 3: Understand the changes in Adobe packages for Creative Cloud (CC). Also, take into account that the license types are based on users, not devices.

Step 4: Identify those users who only need a single license for a single application (e.g. Photoshop, InDesign, Muse).

Step 5: Identify the users who require CC suites. Look at their usage of previous Adobe suites to get an idea of which CC suite they require. Did they have Design Suite Standard installed but only use one or two elements? This is a good way to ensure you do not overspend on Adobe licenses.

Source: The ITAM Review

Download Info-Tech’s Adobe ETLA Deployment Forecast tool to track Adobe installs within your environment and to determine usage needs.

Acquiring Adobe Software

Adobe offers four common licensing methods, which are reviewed in detail in the following slides.

Most common purchasing models

Points for consideration

  • Value Incentive Plan (VIP)
  • Cumulative Licensing Program (CLP)
  • Transactional Licensing Program (TLP)
  • Enterprise Term License Agreement (ETLA)
  • Adobe, as with many other large software providers, includes special benefits and rights when its products are purchased through volume licensing channels.
  • Businesses should typically refrain from purchasing individual OEM (shrink wrap) licenses or those meant for personal use.
  • Purchase record history is available online, making it easier for your organization to manage entitlements in the case of an audit.

"Customers are not even obliged to manage all the licenses themselves. The reseller partners have access to the cloud console and can manage licenses on behalf of their customers. Even better, they can seize cross and upsell opportunities and provide good insight into the environment. Additionally, Adobe itself provides optimization services."

B-lay

CLP and TLP

The CLP and TLP are transactional agreements generally used for the purchase of perpetual licenses. For example, they could be used for making Acrobat purchases if Creative Suite products are purchased on the ETLA.

The image contains a screenshot of a table comparing CLP and TLP.

Source: “Adobe Buying Programs Comparison Guide for Commercial and Government Organizations”

VIP and ETLA

The Value Incentive Plan is aimed at small- to medium-sized organizations with no minimum quantity required. However, there is limited flexibility to reduce licenses and limited price protection for future purchases. The ETLA is aimed at large organizations who wish to have new functionality as it comes out, license management portal, services, and security/IT control aspects.

The image contains a screenshot of a table comparing VIP and ETLA.

Source: “Adobe Buying Programs Comparison Guide for Commercial and Government Organizations”

ETLA commitments risk creating “shelfware-as-a-service”

The Adobe ETLA’s rigid contract parameters, true-up process, and unique deployment/provisioning mechanisms give technology/IT procurement leaders fewer options to maximize cost-usage alignment and to streamline opex costs.

☑ No ETLA price book is publicly published; pricing is controlled by the Adobe enterprise sales team.

☑ Adobe's retail pricing is a good starting point for negotiating discounted pricing.

☑ ETLA commitments are usually for three years, and the lack of a true-down option increases the risk involved in overbuying licenses should the organization encounter a business downturn or adverse event.

☑ Pricing discounts are the highest at the initial ETLA signing for the upfront volume commitment. The true-up pricing is discounted from retail but still higher than the signing cost per license.

☑ Technical support is included in the ETLA.

☑ While purchases typically go through value-added resellers (VARs), procurement can negotiate directly with Adobe.

"For cloud products, it is less complex when it comes to purchasing and pricing. If larger quantities are purchased on a longer term, the discount may reach up to 15%. As soon as you enroll in the VIP program, you can control all your licenses from an ‘admin console’. Any updates or new functionalities are included in the original price. When the licenses expire, you may choose to renew your subscriptions or remove them. Partial renewal is also accepted. Of course, you can also re-negotiate your price if more subscriptions are added to your console."

B-lay

ETLA recommendations

  1. Assess the end-user requirements with a high degree of scrutiny. Perform an analysis that matches the licensee with the correct Adobe product SKU to reduce the risk of overspending.
  • Leverage metering data that identifies actual usage and lack thereof, match to user profile functional requirements, and then determine end users’ actual license requirements.
  • Build in time to evaluate alternative products where possible and position the organization to leverage a Plan B vendor to replace or mitigate growth on the Adobe platform. Re-evaluate options well in advance of the ETLA renewal.
  • Secure price protection through negotiating a price cap or an extended ETLA term beyond the standard three-year term. Short of obtaining an escalation cap, which Adobe is strongly resisting, build in price increases for the ETLA renewal years.
    • Demand price transparency and granularity in the proposal process.
    • Validate that volume discounts are appropriate and show through to the true-up line item pricing.
  • Negotiate a true-down mechanism upfront with Adobe if usage decline is inevitable or expected due to a merger or acquisition, divestiture, or material restructuring event.
  • INFO-TECH TIP: For further guidance on ETLAs and pricing, contact your Info-Tech representative to set up a call with an analyst.

    Use Info-Tech’s Adobe ETLA Deployment Forecast tool to match licensees with Adobe product SKUs.

    Prepare for Adobe’s true-up process

    How the true-up process works

    When adding a license, the true-up price will be prorated to 50% of the license cost for previous year’s usage plus 100% of the license cost for the next year. This back-charging adds up to 150% of the overall true-up license cost. In some rare cases, Adobe has provided an “unlimited” quantity for certain SKUs; these Unlimited ETLAs generally align with FTE counts and limit FTE increases to about 5%. Procurement must monitor and work with SAM/ITAM and stakeholder groups to restrain unnecessary growth during the term of an Unlimited ETLA to avoid the risk of cost escalation at renewal time.

    Higher-education specific

    Higher-education clients can license under the ETLA based on a prescribed number of user and classroom/lab devices and/or on a FTE basis. In these cases, the combination of Creative Cloud and Acrobat Pro volume must equal the FTE total, creating an enterprise footprint. FTE calculations establish the full-time faculty plus one-third of part-time faculty plus one-half of part-time staff.

    Info-Tech Insight

    Compliance takes a different form in terms of the ETLA true-up process. The completion of Adobe's transition to cloud-based licensing and verification has improved compliance rates via phone home telemetry such that pirated software is less available and more easily detected. Adobe has actually decommissioned its audit arm in the Americas and EMEA.

    Audits and software asset management with Adobe

    Watch out for:

    • Virtual desktops, freeware, and test and trial licenses
    • Adobe products that may be bundled into a suite; a manual check will be needed to ensure the suite isn’t recognized as a standalone license
    • Pirated licenses with a “crack” built into the software

    Simplify your process – from start to finish – with these steps:

    Determine License Entitlements

    Obtain documentation from internal records and Adobe to track licenses and upgrades to determine what licenses you own and have the right to use.

    Gather Deployment Information

    Leverage a software asset management tool or process to determine what software is deployed and what is/is not being used.

    Determine Effective License Position

    Compare license entitlements with deployment data to uncover surpluses and deficits in licensing. Look for opportunities.

    Plan Changes to License Position

    Meet with IT stakeholders to discuss the enterprise license program (ELP), short- and long-term project plans, and budget allocation. Plan and document licensing requirements.

    Adobe Genuine Software Integrity Service

    • This service was started in 2014 to combat non-genuine software sold by non-authorized resellers.
    • The service works hand in hand with the cloud movement to reduce piracy.
    • Every Adobe product now contains an executable file that will scan your machine for non-genuine software.
    • If non-genuine software is detected, the user will be notified and directed to the official Adobe website for next steps.

    Detailed list of Adobe licensing contract types

    The table below describes Adobe contract types beyond the four typical purchasing models explained in the previous slides:

    Option

    What is it?

    What’s included?

    For

    Term

    CLP (Cumulative Licensing Program)

    10,000 plus points, support and maintenance optional

    Select Adobe perpetual desktop products

    Business

    2 years

    EA (Adobe Enterprise Agreement)

    100 licenses plus maintenance and support for eligible Adobe products

    All applications

    100+ users requirement

    3 years

    EEA (Adobe Enterprise Education Agreement)

    Creative Cloud enterprise agreement for education establishments

    Creative Cloud applications without services

    Education

    1 or 2 years

    ETLA (Enterprise Term License Agreement)

    Licensing program designed for Adobe’s top commercial, government, and education customers

    All Creative Cloud applications

    Large enterprise companies

    3 years

    K-12 – Enterprise Agreement

    Enterprise agreement for primary and secondary schools

    Creative Cloud applications without services

    Education

    1 year

    K-12 – School Site License

    Allows a school to install a Creative Cloud on up to 500 school-owned computers regardless of school size

    Creative Cloud applications without services

    Education

    1 year

    TLP (Transactional Licensing Program)

    Agreement for SMBs that want volume licensing bonuses

    Perpetual desktop products only

    Aimed at SMBs, but Enterprise customers can use the TLP for smaller requirements

    N/A

    Upgrade Plan

    Insurance program for software purchased under a perpetual license program such as CLP or TLP for Creative Cloud upgrade

    Dependent on the existing perpetual estate

    Anyone

    N/A

    VIP (Value Incentive Plan)

    VIP allows customers to purchase, deploy, and manage software through a term-based subscription license model

    Creative Cloud of teams

    Business, government, and education

    Insight breakdown

    Insight 1

    Adobe operates in its own niche in the creative space, and Adobe users have grown accustomed to their products, making switching very difficult.

    Insight 2

    Adobe has transitioned the vast majority of its software offerings to the cloud-based subscription model. Active management of licenses, software provisioning, and consumption of cloud services is now an ongoing job.

    Insight 3

    With the vendor lock-in process nearly complete via the transition to a SaaS subscription model, Adobe is raising prices on an annual basis. Advance planning and strategic use of the ETLA is key to avoid budget-breaking surprises.

    Summary of accomplishment

    Knowledge Gained

    • The key pieces of licensing information that should be gathered about the current state of your own organization.
    • An in-depth understanding of the required licenses across all of your products.
    • Clear methodology for selecting the most effective contract type.
    • Development of measurable, relevant metrics to help track future project success and identify areas of strength and weakness within your licensing program.

    Processes Optimized

    • Understanding of the importance of licensing in relation to business objectives.
    • Understanding of the various licensing considerations that need to be made.
    • Contract negotiation.

    Deliverables Completed

    • Adobe ETLA Deployment Forecast
    • Adobe ETLA Forecasted Cost and Benefits
    • Adobe ETLA vs. VIP Pricing Table

    Related Info-Tech Research

    Take Control of Microsoft Licensing and Optimize Spend

    Create an Effective Plan to Implement IT Asset Management

    Establish an Effective System of Internal IT Controls to Mitigate Risks

    Optimize Software Asset Management

    Take Control of Compliance Improvement to Conquer Every Audit

    Cut PCI Compliance and Audit Costs in Half

    Bibliography

    “Adobe Buying Programs: At-a-glance comparison guide for Commercial and government organizations.” Adobe Systems Incorporated, 2014. Web. 1 Feb. 2018.

    “Adobe Buying Programs Comparison Guide for Commercial and Government Organizations.” Adobe Systems Incorporated, 2018. Web.

    “Adobe Buying Programs Comparison Guide for Education.” Adobe Systems Incorporated, 2018. Web. 1 Feb 2018.

    “Adobe Education Enterprise Agreement: Give your school access to the latest industry-leading creative tools.” Adobe Systems Incorporated, 2014. Web. 1 Feb. 2018.

    “Adobe Enterprise Term License Agreement for commercial and government organizations.” Adobe Systems Incorporated, 2016. Web. 1 Feb. 2018.

    Adobe Investor Presentation – October 2017. Adobe Systems Incorporated, 2017. Web. 1 Feb. 2018.

    Cabral, Amanda. “Students react to end of UConn-Adobe contract.” The Daily Campus (Uconn), 5 April 2017. Web. 1 Feb. 2018.

    de Veer, Patrick and Alecsandra Vintilescu. “Quick Guide to Adobe Licensing.” B-lay, Web. 1 Feb. 2018.

    “Find the best program for your organization.” Adobe, Web. 1 Feb 2018.

    Foxen, David. “Adobe Upgrade Simplified.” Snow Software, 7 Oct. 2016. Web.

    Frazer, Bryant. “Adobe Stops Reporting Subscription Figures for Creative Cloud.” Studio Daily. Access Intelligence, LLC. 17 March 2016. Web.

    “Give your students the power to create bright futures.” Adobe, Web. 1 Feb 2018.

    Jones, Noah. “Adobe changes subscription prices, colleges forced to pay more.” BG Falcon Media. Bowling Green State University, 18 Feb. 2015. Web. 1 Feb. 2018.

    Mansfield, Adam. “Is Your Organization Prepared for Adobe’s Enterprise Term License Agreements (ETLA)?” UpperEdge,30 April 2013. Web. 1 Feb. 2018.

    Murray, Corey. “6 Things Every School Should Know About Adobe’s Move to Creative Cloud.” EdTech: Focus on K-12. CDW LLC, 10 June 2013. Web.

    “Navigating an Adobe Software Audit: Tips for Emerging Unscathed.” Nitro, Web. 1 Feb. 2018.

    Razavi, Omid. “Challenges of Traditional Software Companies Transitioning to SaaS.” Sand Hill, 12 May 2015. Web. 1 Feb. 2018.

    Rivard, Ry. “Confusion in the Cloud.” Inside Higher Ed. 22 May 2013. Web. 1 Feb. 2018.

    Sharwood, Simon. “Adobe stops software licence audits in Americas, Europe.” The Register. Situation Publishing. 12 Aug. 2016. Web. 1 Feb. 2018.

    “Software Licensing Challenges Faced In The Cloud: How Can The Cloud Benefit You?” The ITAM Review. Enterprise Opinions Limited. 20 Nov. 2015. Web.

    White, Stephen. “Understanding the Impacts of Adobe’s Cloud Strategy and Subscriptions Before Negotiating an ETLA.” Gartner, 22 Feb. 2016. Web.

    Secrets of SAP S-4HANA Licensing

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    • Parent Category Name: Vendor Management
    • Parent Category Link: /vendor-management
    • With the relatively slow uptake of the S/4HANA platform, the pressure is immense for SAP to maintain revenue growth.
    • SAP’s definitions and licensing rules are complex and vague, making it extremely difficult to purchase with confidence while remaining compliant.
    • Aggressive audit tactics may be used to speed up the move to HANA.

    Our Advice

    Critical Insight

    • Mapping SAP products to HANA can be highly complex, leading to overspending and an inability to reduce future spend.
    • The deployment model chosen will directly impact commercial pathways forward.
    • Beware of digital (indirect) access licensing and compliance concerns.
    • Without having a holistic negotiation strategy, it is easy to hit a common obstacle and land into SAP’s playbook, requiring further spend.

    Impact and Result

    • Build a business case to evaluate S/4HANA.
    • Understand the S/4HANA roadmap and map current functionality to ensure compatibility.
    • Understand negotiating pricing and commercial terms.
    • Learn the “SAP way” of conducting business, which includes a best-in-class sales structure, unique contracts, and license use policies combined with a hyper-aggressive compliance function.

    Secrets of SAP S/4HANA Licensing Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should explore the secrets of SAP S/4HANA licensing, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish requirements

    Determining SAP’s fit within your organization is critical. Start off by building a business case to assess overarching drivers and justification for change, any net new business benefits and long-term sustainability. Oftentimes the ROI is negative, but the investment sets the stage for long-term growth.

    2. Evaluate licensing options

    Your deployment model is more important than you think. Selecting a deployment model will dictate your licensing options followed by your contractual pathways forward.

    • SAP License Summary and Analysis Tool
    • SAP Digital Access Licensing Pricing Tool

    3. Negotiation and license management

    Know what’s in the contract. Each customer agreement is different and there may be existing terms that are beneficial. Depending on how much is spent, anything can be up for negation.

    • SAP S/4HANA Terms and Conditions Evaluator
    [infographic]

    Make IT a Successful Partner in M&A Integration

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • Many organizations forget the essential role IT plays during M&A integration. IT is often unaware of a merger or acquisition until the deal is announced, making it very difficult to adequately interpret business goals and appropriately assess the target organization.
    • IT-related integration activities are amongst the largest cost items in an M&A, yet these costs are often overlooked or underestimated during due diligence.
    • IT is expected to use the M&A team’s IT due diligence report and estimated IT integration budget, which may not have been generated appropriately.
    • IT involvement in integration is critical to providing a better view of risks, improving the ease of integration, and optimizing synergies.

    Our Advice

    Critical Insight

    • Anticipate that you are going to be under pressure. Fulfill short-term, tactical operational imperatives while simultaneously conducting discovery and designing the technology end-state.
    • To migrate risks and guide discovery, select a high-level IT integration posture that aligns with business objectives.

    Impact and Result

    • Once a deal has been announced, use this blueprint to set out immediately to understand business M&A goals and expected synergies.
    • Assemble an IT Integration Program to conduct discovery and begin designing the technology end-state, while simultaneously identifying and delivering operational imperatives and quick-wins as soon as possible.
    • Following discovery, use this blueprint to build initiatives and put together an IT integration budget. The IT Integration Program has an obligation to explain the IT cost implications of the M&A to the business.
    • Once you have a clear understanding of the cost of your IT integration, use this blueprint to build a long-term action plan to achieve the planned technology end-state that best supports the business capabilities of the organization.

    Make IT a Successful Partner in M&A Integration Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should follow Info-Tech’s M&A IT integration methodology and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the project

    Define the business’s M&A goals, assemble an IT Integration Program, and select an IT integration posture that aligns with business M&A strategy.

    • Make IT a Successful Partner in M&A Integration – Phase 1: Launch the Project
    • IT Integration Charter

    2. Conduct discovery and design the technology end-state

    Refine the current state of each IT domain in both organizations, and then design the end-state of each domain.

    • Make IT a Successful Partner in M&A Integration – Phase 2: Conduct Discovery and Design the Technology End-State
    • IT Integration Roadmap Tool

    3. Initiate operational imperatives and quick-wins

    Generate tactical operational imperatives and quick-wins, and then develop an interim action plan to maintain business function and capture synergies.

    • Make IT a Successful Partner in M&A Integration – Phase 3: Initiate Operational Imperatives and Quick-Wins

    4. Develop an integration roadmap

    Generate initiatives and put together a long-term action plan to achieve the planned technology end-state.

    • Make IT a Successful Partner in M&A Integration – Phase 4: Develop an Integration Roadmap
    [infographic]

    Workshop: Make IT a Successful Partner in M&A Integration

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Launch the Project

    The Purpose

    Identification of staffing and skill set needed to manage the IT integration.

    Generation of an integration communication plan to highlight communication schedule during major integration events.

    Identification of business goals and objectives to select an IT Integration Posture that aligns with business strategy.

    Key Benefits Achieved

    Defined IT integration roles & responsibilities.

    Structured communication plan for key IT integration milestones.

    Creation of the IT Integration Program.

    Generation of an IT Integration Posture.

    Activities

    1.1 Define IT Integration Program responsibilities.

    1.2 Build an integration communication plan.

    1.3 Host interviews with senior management.

    1.4 Select a technology end-state and IT integration posture.

    Outputs

    Define IT Integration Program responsibilities and goals

    Structured communication plan

    Customized interview guide for each major stakeholder

    Selected technology end-state and IT integration posture

    2 Conduct Discovery and Design the Technology End-State

    The Purpose

    Identification of information sources to begin conducting discovery.

    Definition of scope of information that must be collected about target organization.

    Definition of scope of information that must be collected about your own organization.

    Refinement of the technology end-state for each IT domain of the new entity. 

    Key Benefits Achieved

    A collection of necessary information to design the technology end-state of each IT domain.

    Adequate information to make accurate cost estimates.

    A designed end-state for each IT domain.

    A collection of necessary, available information to make accurate cost estimates. 

    Activities

    2.1 Define discovery scope.

    2.2 Review the data room and conduct onsite discovery.

    2.3 Design the technology end-state for each IT domain.

    2.4 Select the integration strategy for each IT domain.

    Outputs

    Tone set for discovery

    Key information collected for each IT domain

    Refined end-state for each IT domain

    Refined integration strategy for each IT domain

    3 Initiate Tactical Initiatives and Develop an Integration Roadmap

    The Purpose

    Generation of tactical initiatives that are operationally imperative and will help build business credibility.

    Prioritization and execution of tactical initiatives.

    Confirmation of integration strategy for each IT domain and generation of initiatives to achieve technology end-states.

    Prioritization and execution of integration roadmap.

    Key Benefits Achieved

    Tactical initiatives generated and executed.

    Confirmed integration posture for each IT domain.

    Initiatives generated and executed upon to achieve the technology end-state of each IT domain. 

    Activities

    3.1 Build quick-win and operational imperatives.

    3.2 Build a tactical action plan and execute.

    3.3 Build initiatives to close gaps and redundancies.

    3.4 Finalize your roadmap and kick-start integration.

    Outputs

    Tactical roadmap to fulfill short-term M&A objectives and synergies

    Confirmed IT integration strategies

    Finalized integration roadmap

    Why learn from Tymans Group?

    The TY classes contain in-depth learning material based on over 30 years of experience in IT Operations and Resilience.

    You receive the techniques, tips, tricks, and "professional secrets" you need to succeed in your resilience journey.

    Why would I share "secrets?"

    Because over time, you will find that "secrets" are just manifested experiences.

    What do I mean by that? Gordon Ramsay, who was born in 1966 like me, decided to focus on his culinary education at age 19. According to his Wikipedia page, that was a complete accident. (His Wikipedia page is a hoot to read, by the way.) And he has nothing to prove anymore. His experience in his field speaks for itself.

    I kept studying in my original direction for just one year longer, but by 21, I founded my first company in Belgium in 1987, in the publishing industry. This was extended by IT experiences in various sectors, like international publishing and hospitality, culminating in IT for high-velocity international financial markets and insurance.

    See, "secrets" are a great way to get you to sign up for some "guru" program that will "tell all!" Don't fall for it, especially if the person is too young to have significant experience.

    There are no "secrets." There is only experience and 'wisdom." And that last one only comes with age.

    If I were in my 20s, 30s, or 40s, there is no chance I would share my core experiences with anyone who could become my competitor. At that moment, I'm building my own credibility and my own career. I like helping people, but not to the extent that it will hurt my prospects. 

    And that is my second lesson: be always honest about your intentions. Yes, always. 

    At the current point in my career, "hurting my prospects" is less important. Yes, I still need to make a living, and in another post, I will explain more about that. Here, I feel it is important to share my knowledge and experience with the next people who will take my place in the day-to-day operations of medium and large corporations. And that is worth something. Hence, "sharing my secrets."

    Gert

    Why learn about resilience from us?

    This is a great opportunity to learn from my 30+ years of resilience experience. TY's Gert experienced 9/11 in New York, and he was part of the Lehman Disaster Recovery team that brought the company back within one (one!) week of the terrorist attack.

    He also went through the London Bombings of 2005 and the 2008 financial crisis, which required fast incident responses, the Covid 2020 issues, and all that entailed. Not to mention that Gert was part of the Tokyo office disaster response team as early as 1998, ensuring that Salomon was protected from earthquakes and floods in Japan.

    Gert was part of the solution (for his clients) to several further global events, like the admittedly technical log4J event in 2021, the 2024 Crowdstrike event, and many other local IT incidents, to ensure that clients could continue using the services they needed at that time.

    Beyond the large corporate world, we helped several small local businesses improve their IT resilience with better cloud storage and security solutions. 

    These solutions and ways of thinking work for any business, large or small.

    The TY team

    Explore our resilience solutions.

    Service Desk

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    The service desk is typically the first point of contact for clients and staff who need something. Make sure your team is engaged, involved, knowledgeable, and gives excellent customer service.

    Define a Release Management Process to Deliver Lasting Value

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    • Parent Category Name: Development
    • Parent Category Link: /development
    • Your software platforms are a key enabler of your brand. When there are issues releasing, this brand suffers. Client confidence and satisfaction erode.
    • Your organization has invested significant capital in creating a culture product ownership, Agile, and DevOps. Yet the benefits from these investments are not yet fully realized.
    • Customers have more choices than ever when it comes to products and services. They require features and capabilities delivered quickly, consistently, and of sufficient quality otherwise they will look elsewhere.

    Our Advice

    Critical Insight

    • Eliminate the need for dedicating time for off-hour or weekend release activities. Use a release management framework for optimizing release-related tasks, making them predictable and of high quality.

    Impact and Result

    • Develop a release management framework that efficiently and effectively orchestrates the different functions supporting a software’s release.
    • Use the release management framework and turn release-related activities into non-events.
    • Use principles of continuous delivery for converting your release processes from an overarching concern to a feature of a high-performing software practice.

    Define a Release Management Process to Deliver Lasting Value Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define a Release Management Process to Deliver Lasting Value Deck – A step-by-step document that walks you through how to develop and implement a release management framework that takes advantage of continuous delivery.

    This presentation documents the Info-Tech approach to defining your application release management framework.

    • Define a Release Management Process to Deliver Lasting Value – Phases 1-4

    2. Define a Release Management Process to Deliver Lasting Value Template – Use this template to help you define, detail, and make a reality your strategy in support of your application release management framework.

    The template gives the user a guide to the development of their application release management framework.

    • Define a Release Management Process to Deliver Lasting Value Template

    3. Define a Release Management Process to Deliver Lasting Value Workbook – This workbook documents the results of the exercises contained in the blueprint and offers the user a guide to development of their release management framework.

    This workbook is designed to capture the results of your exercises from the Define a Release Management Process to Deliver Lasting Value blueprint.

    • Define a Release Management Process to Deliver Lasting Value Workbook
    [infographic]

    Workshop: Define a Release Management Process to Deliver Lasting Value

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define the Current Situation

    The Purpose

    Document the existing release management process and current pain points and use this to define the future-state framework.

    Key Benefits Achieved

    Gain an understanding of the current process to confirm potential areas of opportunity.

    Understand current pain points so that we can build resolution into the new process.

    Activities

    1.1 Identify current pain points with your release management process. If appropriate, rank them in order of most to least disruptive.

    1.2 Use the statement of quality and current pain points (in addition to other considerations) and outline the guiding principles for your application release management framework.

    1.3 Brainstorm a set of metrics that will be used to assess the success of your aspired-to application release management framework.

    Outputs

    Understanding of pain points, their root causes, and ranking.

    Built guiding principles for application release management framework.

    Created set of metrics to measure the effectiveness of the application release management framework.

    2 Define Standard Release Criteria

    The Purpose

    Build sample release criteria, release contents, and standards for how it will be integrated in production.

    Key Benefits Achieved

    Define a map to what success will look like once a new process is defined.

    Develop standards that the new process must meet to ensure benefits are realized.

    Activities

    2.1 Using an example of a product known to the team, list its criteria for release.

    2.2 Using an example of a product known to the team, develop a list of features and tasks that are directly and indirectly important for either a real or hypothetical upcoming release.

    2.3 Using an example of product known to the team, map out the process for its integration into the release-approved code in production. For each step in the process, think about how it satisfies guiding principles, releasability and principles of continuous anything.

    Outputs

    Completed Workbook example highlighting releasability.

    Completed Workbook example defining and detailing feature and task selection.

    Completed Workbook example defining and detailing the integration step.

    3 Define Acceptance and Deployment Standards

    The Purpose

    Define criteria for the critical acceptance and deployment phases of the release.

    Key Benefits Achieved

    Ensure that releases will meet or exceed expectations and meet user quality standards.

    Ensure release standards for no / low risk deployments are recognized and implemented.

    Activities

    3.1 Using an example of product known to the team, map out the process for its acceptance. For each step in the process, think about how it satisfies guiding principles, releasability and principles of continuous anything.

    3.2 Using an example of product known to the team, map out the process for its deployment. For each step in the process, think about how it satisfies guiding principles, releasability and principles of continuous anything.

    Outputs

    Completed Workbook example defining and detailing the acceptance step.

    Completed Workbook example defining and detailing the deployment step.

    4 Implement the Strategy

    The Purpose

    Define your future application release management process and the plan to make the required changes to implement.

    Key Benefits Achieved

    Build a repeatable process that meets the standards defined in phases 2 and 3.

    Ensure the pain points defined in Phase 1 are resolved.

    Show how the new process will be implemented.

    Activities

    4.1 Develop a plan and roadmap to enhance the integration, acceptance, and deployment processes.

    Outputs

    List of initiatives to reach the target state

    Application release management implementation roadmap

    Further reading

    Define a Release Management Process for Your Applications to Deliver Lasting Value

    Use your releases to drive business value and enhance the benefits delivered by your move to Agile.

    Analyst Perspective

    Improving your release management strategy and practices is a key step to fully unlock the value of your portfolio.

    As firms invest in modern delivery practices based around product ownership, Agile, and DevOps, organizations assume that’s all that is necessary to consistently deliver value. As organizations continue to release, they continue to see challenges delivering applications of sufficient and consistent quality.

    Delivering value doesn’t only require good vision, requirements, and technology. It requires a consistent and reliable approach to releasing and delivering products and services to your customer. Reaching this goal requires the definition of standards and criteria to govern release readiness, testing, and deployment.

    This will ensure that when you deploy a release it meets the high standards expected by your clients and delivers the value you have intended.

    Dr. Suneel Ghei

    Principal Research Director, Application Development

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Your software platforms are a key enabler of your brand. When there are issues releasing, the brand suffers. Client confidence and satisfaction erode.
    • Your organization has invested significant capital in creating a culture of product ownership, Agile, and DevOps. Yet the benefits from these investments are not yet fully realized.
    • Customers have more choices than ever when it comes to products and services. They require features and capabilities delivered quickly, consistently, and of sufficient quality, otherwise they will look elsewhere.

    Common Obstacles

    • Development teams are moving faster but then face delays waiting for testing and deployment due to a lack of defined release cycle and process.
    • Individual stages in your software development life cycle (SDLC), such as code collaboration, testing, and deployment, have become leaner, but the overall complexity has increased since many products and services are composed of many applications, platforms, and processes.
    • The specifics of releasing products is (wrongly) classified as a technical concern and not a business concern, hindering the ability to prioritize improved release practices.

    Info-Tech's Approach

    • Develop a release management framework that efficiently and effectively orchestrates the different functions supporting a software’s release.
    • Use the release management framework and turn release-related activities into non-events.
    • Use principles of continuous delivery for converting your release processes from an overarching concern to a feature of a high-performing software practice.

    Executive Summary

    Info-Tech Insights

    Turn release-related activities into non-events.

    Eliminate the need for dedicating time for off-hour or weekend release activities. Use a release management framework for optimizing release-related tasks, making them predictable and of high quality.

    Release management is NOT a part of the software delivery life cycle.

    The release cycle runs parallel to the software delivery life cycle but is not tightly coupled with it. The act of releasing begins at the point requirements are confirmed and ends when user satisfaction is measurable. In contrast, the software delivery life cycle is focused on activities such as building, architecting, and testing.

    All releases are NOT created equal.

    Barring standard guiding principles, each release may have specific nuances that need to be considered as part of release planning.

    Your release management journey

    1. Optimize Applications Release Management - Set a baseline release management process and organization.
    2. Modernize Your SDLC - Move your organization to Agile and increase throughput to feed releases.
    3. Deliver on Your Digital Product Vision - Understand the practices that go into delivering products, including articulating your release plans.
    4. Automate Testing to Get More Done - Create the ability to do more testing quickly and ensure test coverage.
    5. Implement DevOps Practices That Work - Build in tools and techniques necessary for release deployment automation.
    6. Define a Release Management Process to Deliver Lasting Value (We Are Here)

    Define a Release Management Process for Your Applications to Deliver Lasting Value

    Use your releases to drive business value and enhance the benefits delivered by your move to Agile.

    Executive Brief

    Your software delivery teams are expected to deliver value to stakeholders in a timely manner and with high quality

    Software delivery teams must enable the organization to react to market needs and competitive changes to improve the business’ bottom line. Otherwise, the business will question the team’s competencies.

    The business is constantly looking for innovative ways to do their jobs better and they need support from your technical teams.

    The increased stress from the business is widening the inefficiencies that already exist in application release management, risking poor product quality and delayed releases.

    Being detached from the release process, business stakeholders do not fully understand the complexities and challenges of completing a release, which complicates the team’s communication with them when issues occur.

    IT Stakeholders Are Also Not Satisfied With Their Own Throughput

    • Only 29% of IT employees find application development throughput highly effective.
    • Only 9% of organizations were classified as having highly effective application development throughput.
    • Application development throughput ranked 37th out of 45 core IT processes in terms of effectiveness.

    (Info-Tech’s Management and Governance Diagnostic, N=3,930)

    Your teams, however, struggle with core release issues, resulting in delayed delivery (and disappointed stakeholders)

    Implementing tools on top of an inefficient pipeline can significantly magnify the existing release issues. This can lead to missed deadlines, poor product quality, and business distrust with software delivery teams.

    COMMON RELEASE ISSUES

    1. Local Thinking: Release decisions and changes are made and approved without consideration of the holistic system, process, and organization.
    2. No Release Cadence: Lack of process governance and oversight generates unpredictable bottlenecks and load and ill-prepared downstream teams.
    3. Mismanagement of Releases: Program management does not accommodate the various integrated releases completed by multiple delivery teams.
    4. Poor Scope Management: Teams are struggling to effectively accommodate changes during the project.

    The bottom line: The business’ ability to operate is dictated by the software delivery team’s ability to successfully complete releases. If the team performs poorly, then the business will do poorly as well. Application release management is critical to ensure business expectations are within the team’s constraints.

    As software becomes more embedded in the business, firms are discovering that the velocity of business change is now limited by how quickly they can deploy.” – Five Ways To Streamline Release Management, J.S. Hammond

    Historically, managing releases has been difficult and complicated…

    Typically, application release management has been hard to coordinate because…

    • Software has multiple dependencies and coordinating their inclusion into a deployable whole was not planned.
    • Teams many be spending too much time on features that are not needed any longer.
    • Software development functions (such as application architecture, test-first or test-driven design, source code integration, and functional testing) are not optimized.
    • There are no agreed upon service-level contracts (e.g. expected details in requirements, adequate testing, source control strategy) between development functions.
    • The different development functions are not integrated in a holistic style.
    • The different deployment environments have variability in their configuration, reducing the reliability of testing done in different environments.
    • Minimum thresholds for acceptable quality of development functions are either too low (leading to adverse outcomes down stream) or too high (leading to unnecessary delays).

    …but research shows being effective at application release management increases your throughput

    Research conducted on Info-Tech's members shows overwhelming evidence that application throughput is strongly tied to an effective application release management approach.

    The image shows a scatter plot, with Release Management Effectiveness on the x-axis and Application Development Throughput Effectiveness on the Y-axis. The graph shows a steady increase.

    (Info-Tech Management & Governance Diagnostic, since 2019; N=684 organizations)

    An application release management framework is critical for effective and timely delivery of software

    A well-developed application release management framework is transformative and changes...

    From To
    Short-lived projects Ongoing enhancements supporting a product strategy
    Aiming for mandated targets Flexible roadmaps
    Manual execution of release processes Automating a release pipeline as much as possible and reasonable
    Manual quality assurance Automated assessment of quality
    Centralized decision making Small, independent release teams, orchestrated through an optimized value stream

    Info-Tech Insight: Your application release management framework should turn a system release into a non-event. This is only possible through the development of a holistic, low-risk and standardized approach to releasing software, irrespective of their size or complexity.

    Robust continuous “anything” requires proficiency in five core practices

    A continuous anything evaluation should not be a “one-and-done” event. As part of ongoing improvements, keep evolving it to make it a fundamental component of a strong operational strategy.

    Continuous Anything

    • Automate where appropriate
      • Automation is not a silver bullet. All processes are not created equal; and therefore, some are not worthy of being automated.
    • Control system variables
      • Deploying and testing in environments that are apple to apple in comparison reduces the risk of unintended outcomes from production release.
    • Measure process outcomes
      • A process not open to being measured is a process bound to fail. If it can be measured, it should be, and insights found should be used for improving the system.
    • Select smaller features batches
      • Smaller release packages reduce the chances of cognitive load associated with finding root causes for defects and issues that may result as post-production incidents.
    • Reduction of cycle time
      • Identification of waste in each stage of the continuous anything process helps in lowering cost of operations and results in quicker generation of value for stakeholders.

    Invest time in developing an application release management framework for your development team(s) with a continuous anything mindset

    An application release management framework converts a set of features and make them ready for releasability in a low-risk, standardized, and high-quality process.

    The image shows a diagram titled Application Release Engineering From Idea to Product, which illustrates the process.

    A continuous anything (integration, delivery, and deployment) mindset is based on a growth and improvement philosophy, where every event is considered a valid data point for investigation of process efficiency.

    Diagram adapted from Continuous Delivery in the Wild, Pete Hodgson, Published by O'Reilly Media, Inc., 2020

    Related Info-Tech Research

    Streamline Application Maintenance

    • Justify the necessity of streamlined maintenance. Gain a grounded understanding of stakeholder objectives and concerns and validate their achievability against the current state of the people, process, and technologies involved in application maintenance.
    • Strengthen triaging and prioritization practices. Obtain a holistic picture of the business and technical impacts, risks, and urgencies of each accepted maintenance request to justify its prioritization and relevance within your backlog. Identify opportunities to bundle requests together or integrate them within project commitments to ensure completion.
    • Establish and govern a repeatable process. Develop a maintenance process with well-defined stage gates, quality controls, and roles and responsibilities, and instill development best practices to improve the success of delivery.

    “Releasability” (or release criteria) of a system depends upon the inclusion of necessary building blocks and proof that they were worked on

    There is no standard definition of a system’s releasability. However, there are common themes around completions or assessments that should be investigated as part of a release:

    • The range of performance, technical, or compliance standards that need to be assessed.
    • The full range of test types required for business approval: unit tests, acceptance tests, security test, data migration tests, etc.
    • The volume-criticality mix of defects the organization is willing to accept as a risk.
    • The best source and version control strategy for the development team. This is mostly a function of the team's skill with using release branches and coordinating their work artifacts.
    • The addition of monitoring points and measures required for evaluations and impact analysis.
    • The documentation required for audit and compliance.
    • External and internal dependencies and integrations.
    • Validations, approvals, and sign-offs required as part of the business’ operating procedure.
    • Processes that are currently carried out outside and should be moved into the pipeline.
    • Manual processes that may be automated.
    • Any waste activities that do not directly contribute to releasability that can be eliminated from the development process.
    • Knowledge the team has regarding challenges and successes with similar software releases in the past.

    Releasability of a system is different than governing principles for application release management

    Governing principles are fundamental ways of doing something, which in this case is application release management, while releasability will generally have governing principles in addition to specific needs for a successful release.

    Example of Governing Principles

    • Approval from Senior Director is necessary before releasing to production
    • Production deployments can only be done in off-hours
    • We will try to automate processes whenever it is possible for us to do so
    • We will use a collaborative set of metrics to measure our processes

    Examples of Releasability Criteria

    • For the upcoming release, add performance testing for Finance and Budget Teams’ APIs
    • Audit and compliance documentation is required for this release
    • Automation of manual deployment
    • Use trunk-based source code management instead of feature-based

    Regulated industries are not more stable despite being less nimble

    A pervasive myth in industry revolves around the misperception that continuous anything and nimble and non-event application release management is not possible in large bureaucratic and regulated organizations because they are risk-averse.

    "We found that external approvals were negatively correlated with lead-time, deployment frequency and restore time, and had no correlation with change failure rate. In short, approval by an external body (such as a manager or Change Approval Board) simply doesn’t work to increase the stability of production systems…However, it certainly slows things down. It is in fact worse than having no change approval process at all." – Accelerate by Gene Kim, Jez Humble, and Nicole Forsgren

    Many organizations reduce risk in their product release by adopting a paternalistic stance by:

    • Requiring manual sign-offs from senior personnel who are external to the organization.
    • Increasing the number and level of authorization gates.
    • Staying away from change and preferring to stick with what has worked in the past.

    Despite the prevalence of these types of responses to risk, the evidence is that they do not work and are in fact counter-productive because they:

    • Create blocks to frequent releases.
    • Introduce procedural complexity to each release and in effect make them “bigger.”
    • Prefer process over people (and trusting them). Increase non-value-add scrutiny and reporting.

    There is a persistent misunderstanding about continuous anything being only an IT engineering practice

    01

    At the enterprise level, continuous anything focuses on:

    • Visibility of final value being provided in a high-quality and expedited manner
    • Ensuring efficiency in the organization’s delivery framework
    • Ensuring adherence to established governance and risk mitigation strategy

    02

    Focus of this blueprint

    At the product level, continuous anything focuses on:

    • Reliability of the product delivery system
    • Use of scientific evidence for continuous improvement of the product’s delivery system
    • Orchestration of different artifacts into a single whole

    03

    At the functional level, continuous anything focuses on*:

    • Local functional optimization (functions = software engineering, testing, application design)
    • Automation of local functions
    • Use of patterns for standardizing inputs and functional areas

    *Where necessary, practices at this level have been mentioned.

    Related Info-Tech Research

    Implement DevOps Practices That Work

    • Be DevOps, rather than do DevOps. DevOps is a philosophy, not an industry framework. Your organization’s culture must shift toward system-wide thinking, cross-function collaboration, and empathy.
    • Culture, learning, automation, integrated teams, and metrics and governance (CLAIM) are all critical components of effective DevOps.

    Automate Testing to Get More Done

    • Optimize and automate SDLC stages to recover team capacity. Recognize that automation without optimization is a recipe for long-term pain. Do it right the first time.
    • Optimization and automation are not one-hit wonders. Technical debt is a part of software systems and never goes away. The only remedy is constant vigilance and enhancements to the processes.

    The seeds of a good release are sown even before work on it begins

    Pre-release practices such as requirements intake and product backlog management are important because:

    • A standard process for documentation of features and requirements helps reduce “cognitive dissonance” between business and technology teams. Clearly articulated and well-understood business needs are fundamental ingredients of a high-quality product.
    • Product backlog management done right ensures the prioritized delivery of value to stakeholders. Features can become stale or get a bump in importance, depending upon evolving circumstances. Prioritizing the backlog is, therefore, critical for ensuring time, effort, and budget are spent on things that matter.

    Make the Case for Legacy Application Modernization

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    • Organizations are under continual pressure to deliver faster, with shorter time-to-market, while introducing new products and services at the same time.
    • You and your team have concerns that your existing portfolio of applications is not up to the task.
    • While you understand the need for more investments to modernize your portfolio, your leadership does not appreciate what is required.

    Our Advice

    Critical Insight

    • Legacy modernization is a process, not a single event.
    • Your modernization approach requires you to understand your landscape and decide on a path that minimizes business continuity risks, keeps the investments under control, and is prepared for surprises but always has your final state in mind.

    Impact and Result

    • Evaluate the current state, develop a legacy application strategy, and execute in an agile manner.
    • When coupled with a business case and communications strategy, this approach gives the organization a clear decision-making framework that will maximize business outcomes and deliver value where needed.

    Make the Case for Legacy Application Modernization Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Make the Case for Legacy Application Modernization Storyboard – Understand legacy application modernization in the context of your organization, assess your landscape of applications, and define prioritization and disposition.

    This blueprint provides the steps necessary to build your own enterprise application implementation playbook that can be deployed and leveraged by your implementation teams.

    • Make the Case for Legacy Application Modernization Storyboard

    2. Make the Case for Legacy Application Modernization Presentation Template – The key output from leveraging this research is a presentation to pitch the modernization process.

    Build a proposal deck to make the case for legacy application modernization for your stakeholders. This will contain a definition of what a legacy application is in the context of your organization, a list of candidate applications to modernize, and a disposition strategy for each selected application.

    • Make the Case for Legacy Application Modernization Presentation Template
    [infographic]

    Further reading

    Make the Case for Legacy Application Modernization

    Revamp your business potential to improve agility, security, and user experience while reducing costs.

    Analyst Perspective

    An old application may have served us reliably, but it can prevent us from pursuing future business needs.

    Legacy systems remain well-embedded in the fabric of many organizations' application portfolios. They were often custom-built to meet the needs of the business. Typically, these are core tools that the business leverages to accomplish its goals.

    A legacy application becomes something we need to address when it no longer supports our business goals, is no longer supportable, bears an unsustainable ownership cost, or poses a threat to the organization's cybersecurity or compliance.

    When approaching your legacy application strategy, you must navigate a complex web of business, stakeholder, software, hardware, resourcing, and financial decisions. To complicate matters, the full scope of required effort is not immediately clear. Years of development are embedded in these legacy applications, which must be uncovered and dealt with appropriately.

    IT leaders require a proactive approach for evaluating the current state, developing a legacy application strategy, and executing in an agile manner. When coupled with a business case and communications strategy, the organization will have a clear decision-making framework that will maximize business outcomes and deliver value where needed.

    Ricardo de Oliveira, Research Director, Enterprise Applications

    Ricardo de Oliveira
    Research Director, Enterprise Applications
    Info-Tech Research Group

    Executive Summary

    Your Challenge Common Obstacles Info-Tech's Approach
    • Organizations face continual pressure to decrease time-to-market while also introducing new products and services.
    • You and your team have concerns that the existing application portfolio is not up to the task.
    • While you may understand the need for greater investment to modernize your portfolio, leadership does not appreciate what is required.
    • For well-established organizations, applications can have a long lifespan. Employees who are used to existing tools and processes often resist change.
    • Modernization plans can be substantial, but budget and resources are limited.
    • Poor documentation of legacy applications can make it challenging to know what to modernize and how to do it effectively.
    • There are concerns that any changes will have material impacts on business continuity.
    • Info-Tech will enable you to build a proposal deck to make the case for legacy application modernization for your stakeholders. This will assist with:
      • Defining what a legacy application is in the context of your organization.
      • Creating a list of candidate applications for modernization.
      • Articulating the right disposition strategy for each selected applications.
      • Laying out what is next on your modernization journey.

    Info-Tech Insight
    Legacy modernization is a process, not a single event. Your modernization approach requires you to understand your landscape and decide on a path that minimizes business continuity risks, keeps investments under control, and is prepared for surprises but always has your final state in mind.

    An approach to making the case for legacy application modernization

    Understand
    Assess the challenges, lay out the reasons, define your legacy, and prepare to remove the barriers to modernization.
    Assess
    Determine the benefits by business capability. Leverage APM foundations to select the candidate applications and prioritize.
    Legacy Application Modernization
    Define
    Use the prioritized application list to drive the next steps to modernization.

    Legacy application modernization is perceived as necessary to remain competitive

    The 2022 State CIO Survey by NASCIO shows that legacy application modernization jumped from fifth to second in state CIO priorities.

    "Be patient and also impatient. Patient because all states have a lot of legacy tech they are inheriting and government is NOT easy. But also, impatient because there is a lot to do - make your priorities clear but also find out what the CIO needs to accomplish those priorities."

    Source: NASCIO, 2022

    State CIO Priorities

    US government agencies feel pressured to deal with legacy applications

    In fiscal year 2021, the US government planned to spend over $100 billion on information technology. Most of that was to be used to operate and maintain existing systems, including legacy applications, which can be both more expensive to maintain and more vulnerable to hackers. The Government Accountability Office (GAO) identified:

    • 10 critical federal IT legacy systems
    • In operation between 8 and 51 years
    • Collectively cost $337 million per year to operate and maintain

    Source: U.S. Government Accountability Office, 2021

    Example: In banking, modern platforms are essential

    Increasing competition from fintech 73% of financial services executives perceive retail banking as being the most susceptible to fintech disruption (PwC, 2016)
    Growing number of neo-banks The International Monetary Fund (IMF) notes the fast growth of fintech in financial services is creating systemic risk to global financial stability (IMF, 2022)
    Access to data and advanced analytics Estimated global bank revenue lost due to poor data is 15% to 25% (MIT, 2017)
    Shifting client expectations/demographics 50% of Gen X, millennials, and Gen Z use a digital bank to provide their primary checking account (Finextra, 2022)
    Generational transfer of wealth It is estimated that up to US$68 trillion in wealth will be transferred from baby boomers (Forbes, 2021)

    Case Study

    Delta takes off with a modernized blend of mainframes and cloud

    INDUSTRY: Transportation
    SOURCE: CIO Magazine, 2023

    Challenge
    The airline has hundreds of applications in the process of moving to the cloud, but most main capabilities are underpinned by workloads on the mainframe and will remain so for the foreseeable future.
    Some of those workloads include travel reservation systems and crew scheduling systems - mission-critical, 24/7 applications that are never turned off.
    Solution
    Delta has shifted to a hybrid architecture, with a customer experience transformation that makes the most of the cloud's agility and the mainframe's dependability.
    Delta's foray into the cloud began about two years ago as the pandemic brought travel to a virtual halt. The airline started migrating many front-end and distributed applications to the cloud while retaining traditional back-end workloads on the mainframe.
    Results
    Hybrid infrastructures are expected to remain in complex industries such as airlines and banking, where high availability and maximum reliability are non-negotiable.
    While some CIOs are sharpening their mainframe exit strategies by opting for a steep journey to the cloud, mainframes remain ideal for certain workloads.

    Phase 1: Make the Case for Legacy Application Modernization

    Phase 1
    1.1 Understand your challenges
    1.2 Define legacy applications
    1.3 Assess your barriers
    1.4 Find the impacted capabilities
    1.5 Define candidate applications
    1.6 Now, Next, Later

    This phase will walk you through the following activities:

    • Understand your challenges with modernization
    • Define legacy applications in your context
    • Assess your barriers to modernization
    • Find the impacted capabilities and their benefits
    • Define candidate applications and dispositions

    This phase involves the following participants:

    • Application group leaders
    • Individual application owners

    Tech Trend Update: If Biosecurity Then Autonomous Edge

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    • Parent Category Name: Innovation
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    COVID-19 has created new risks to physical encounters among workers and customers. New biosecurity processes and ways to effectively enforce them – in the least intrusive way possible – are required to resume these activities.

    Our Advice

    Critical Insight

    New biosecurity standards will be imposed on many industries, and the autonomous edge will be part of the solution to manage that new reality.

    Impact and Result

    There are some key considerations for businesses considering new biosecurity measures:

    1. If prevention, then ID-based access control
    2. If intervention, then alerts based on data
    3. If investigation, then contact tracing

    Tech Trend Update: If Biosecurity Then Autonomous Edge Research & Tools

    Tech Trend Update: If Biosecurity Then Autonomous Edge

    Understand how new biosecurity requirements could affect your business and why AI at the edge could be part of the solution.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Tech Trend Update: If Biosecurity Then Autonomous Edge Storyboard
    [infographic]

    AI and the Future of Enterprise Productivity

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    • Parent Category Name: Innovation
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    • We’re witnessing a fundamental transformation in how businesses operate and productivity is achieved.
    • Advances in narrow but powerful forms of artificial intelligence (AI) are being driven by a cluster of factors.
    • Applications for enterprise AI aren’t waiting for the emergence of a general AI. They’re being rapidly deployed in task-specific domains. From robotic process automation (RPA) to demand forecasting, from real-world robotics to AI-driven drug development, AI is boosting enterprise productivity in significant ways.

    Our Advice

    Critical Insight

    Algorithms are becoming more advanced, data is now richer and easier to collect, and hardware is cheaper and more powerful. All of this is true and contributes to the excitement around enterprise AI applications, but the biggest difference today is that enterprises are redesigning their processes around AI, rather than simply adding AI to their existing processes.

    Impact and Result

    This report outlines six emerging ways AI is being used in the enterprise, with four future scenarios outlining their possible trajectories. These are designed to guide strategic decision making and facilitate future-focused ideation.

    AI and the Future of Enterprise Productivity Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Read the trend report

    This report outlines six emerging ways AI is being used in the enterprise, with four future scenarios outlining their possible trajectories. These are designed to guide strategic decision making and facilitate future-focused ideation.

    • AI and the Future of Enterprise Productivity Trend Report
    • AI and the Future of Enterprise Productivity Trend Report (PDF)
    [infographic]

    Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program

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    • Parent Category Name: Performance Measurement
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    • According to Info-Tech research, 74% of our clients feel that IT quality management is an important process, however, only 15% said they actually had effective quality management.
    • IT is required to deliver high quality projects and services, but if CIOs are ineffective at quality management, how can IT deliver?
    • Rather than disturb the status quo with holistic quality initiatives, heads of IT leave quality in the hands of process owners, functional areas, and other segmented facets of the department.
    • CIOs are facing greater pressures to be innovative, agile, and cost-effective, but cannot do so without stable operations, an accountable staff base, and business support; all of which are achieved by high IT quality.

    Our Advice

    Critical Insight

    • Quality management needs more attention that it’s typically getting. It’s not going to happen randomly; you must take action to see results.
    • Quality must be holistic. Centralized accountability will align inconsistencies in quality and refocus IT towards a common goal.
    • Accountability is the key to quality. Clearly defined roles and responsibilities will put your staff on the hook for quality outcomes.

    Impact and Result

    • Shift your mindset to the positive implications of high quality. Info-Tech’s quality management methodology will promote innovation, agility, lower costs, and improved operations.
    • We will help you develop a fully functional quality management program in four easy steps:
      • Position your program as a group to encourage buy-in and unite IT around a common quality vision. Enact a center of excellence to build, support, and monitor the program.
      • Build flexible program requirements that will be adapted for a fit-to-purpose solution.
      • Implement the program using change management techniques to alleviate challenges and improve adoption.
      • Operate the program with a focus on continual improvement to ensure that your IT department continues to deliver high quality projects and services as stakeholder needs change.

    Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program Research & Tools

    Start here – read the Executive Brief

    Understand why Info-Tech’s unique approach to quality management can fix a variety of IT issues and understand the four ways we can support you in building a quality management program designed just for you.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Position the program

    Hold a positioning working session to focus the program around business needs, create solid targets, and create quality champions to get the job done.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 1: Position the Quality Program
    • Quality Management Program Charter
    • Quality Management Capability Assessment and Planning Tool
    • Quality Management Roadmap

    2. Build the program

    Build program requirements and design standard templates that will unite IT quality.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 2: Build a Quality Program
    • Quality Management Quality Plan Template
    • Quality Management Review Template
    • Quality Management Dashboard Template

    3. Implement the program

    Evaluate the readiness of the department for change and launch the program at the right time and in the right way to transform IT quality.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 3: Implement the Quality Program
    • Quality Management Communication Plan Template
    • Quality Management Readiness Assessment Template

    4. Operate the program

    Facilitate the success of key IT practice areas by operating the Center of Excellence to support the key IT practice areas’ quality initiatives.

    • Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program – Phase 4: Operate the Quality Program
    • Quality Management User Satisfaction Survey
    • Quality Management Practice Area Assessment and Planning Tool
    • Quality Management Capability Improvement Plan
    [infographic]

    Workshop: Drive Efficiency and Agility with a Fit-for-Purpose Quality Management Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Position Your Program

    The Purpose

    Create a quality center of excellence to lead and support quality initiatives.

    Position your quality program to meet the needs of your business.

    Develop clear targets and create a roadmap to achieve your vision. 

    Key Benefits Achieved

    Defined Center of Excellence roles & responsibilities.

    A firm vision for your program with clearly outlined targets.

    A plan for improvements to show dedication to the program and create accountability. 

    Activities

    1.1 Identify current quality maturity.

    1.2 Craft vision and mission.

    1.3 Define scope.

    1.4 Determine goals and objectives.

    1.5 Specify metrics and critical success factors.

    1.6 Develop quality principles.

    1.7 Create action plan.

    Outputs

    Completed Maturity Assessment

    Completed Project Charter

    Completed Quality Roadmap

    2 Build Your Program

    The Purpose

    Build the requirements for the quality program, including outputs for quality planning, quality assurance, quality control, and quality improvement.

    Key Benefits Achieved

    Defined standards for the quality program.

    General templates to be used to unify quality throughout IT. 

    Activities

    2.1 Define quality policy, procedures, and guidelines.

    2.2 Define your standard Quality Plan.

    2.3 Define your standard Quality Review Document.

    2.4 Develop your Standard Quality Management Dashboard.

    Outputs

    Quality Policy

    Standard Quality Plan Template

    Standard Quality Review Template

    Standard Quality Dashboard

    3 Implement Your Program

    The Purpose

    Launch the program and begin quality improvement.

    Key Benefits Achieved

    Perform a readiness assessment to ensure your organization is ready to launch its quality program.

    Create a communication plan to ensure constant and consistent communication throughout implementation. 

    Activities

    3.1 Assess organizational readiness.

    3.2 Create a communication plan.

    Outputs

    Completed Readiness Assessment

    Completed Communication Plan

    4 Operate Your Program

    The Purpose

    Have the Center of Excellence facilitate the roll-out of the quality program in your key practice areas.

    Initiate ongoing monitoring and reporting processes to enable continuous improvement.  

    Key Benefits Achieved

    Quality plans for each practice area aligned with the overall quality program.

    Periodic quality reviews to ensure plans are being acted upon.

    Methodology for implementing corrective measures to ensure quality expectations are met.

    Activities

    4.1 Perform a quality management satisfaction survey.

    4.2 Complete a practice area assessment.

    4.3 Facilitate the creation of practice area quality plans.

    4.4 Populate quality dashboards.

    4.5 Perform quality review(s).

    4.6 Address issues with corrective and preventative measures.

    4.7 Devise a plan for improvement.

    4.8 Report on quality outcomes.

    Outputs

    Completed Satisfaction Surveys

    Practice Area Assessments

    Quality Plans (for each practice area)

    Quality Reviews (for each practice area)

    Quality Improvement Plan

    Create a Service Management Roadmap

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    • Parent Category Name: Service Management
    • Parent Category Link: /service-management
    • Inconsistent adoption of holistic practices has led to a chaotic service delivery model that results in poor customer satisfaction.
    • There is little structure, formalization, or standardization in the way IT services are designed and managed, leading to diminishing service quality and low business satisfaction.

    Our Advice

    Critical Insight

    • Having effective service management practices in place will allow you to pursue activities, such as innovation, and drive the business forward.
    • Addressing foundational elements like business alignment and management practices will enable you to build effective core practices that deliver business value.
    • Providing consistent leadership support and engagement is essential to allow practitioners to focus on delivering expected outcomes.

    Impact and Result

    • Understand the foundational and core elements that allow you to build a successful service management practice focused on outcomes.
    • Use Info-Tech’s advice and tools to perform an assessment of your organization’s current state, identify the gaps, and create a roadmap for success.
    • Increase business and customer satisfaction by delivering services focused on creating business value.

    Create a Service Management Roadmap Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why many service management maturity projects fail to address foundational and core elements, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Launch the project

    Kick-off the project and complete the project charter.

    • Create a Service Management Roadmap – Phase 1: Launch Project
    • Service Management Roadmap Project Charter

    2. Assess the current state

    Determine the current state for service management practices.

    • Create a Service Management Roadmap – Phase 2: Assess the Current State
    • Service Management Maturity Assessment Tool
    • Organizational Change Management Capability Assessment Tool
    • Service Management Roadmap Presentation Template

    3. Build the roadmap

    Build your roadmap with identified initiatives.

    • Create a Service Management Roadmap – Phase 3: Identify the Target State

    4. Build the communication slide

    Create the communication slide that demonstrates how things will change, both short and long term.

    • Create a Service Management Roadmap – Phase 4: Build the Roadmap
    [infographic]

    Workshop: Create a Service Management Roadmap

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand Service Management

    The Purpose

    Understand service management.

    Key Benefits Achieved

    Gain a common understanding of service management, the forces that impact your roadmap, and the Info-Tech Service Management Maturity Model.

    Activities

    1.1 Understand service management.

    1.2 Build a compelling vision and mission.

    Outputs

    Constraints and enablers chart

    Service management vision, mission, and values

    2 Assess the Current State of Service Management

    The Purpose

    Assess the organization’s current service management capabilities.

    Key Benefits Achieved

    Understand attitudes, behaviors, and culture.

    Understand governance and process ownership needs.

    Understand strengths, weaknesses, opportunities, and threats.

    Defined desired state.

    Activities

    2.1 Assess cultural ABCs.

    2.2 Assess governance needs.

    2.3 Perform SWOT analysis.

    2.4 Define desired state.

    Outputs

    Cultural improvements action items

    Governance action items

    SWOT analysis action items

    Defined desired state

    3 Continue Current-State Assessment

    The Purpose

    Assess the organization’s current service management capabilities.

    Key Benefits Achieved

    Understand the current maturity of service management processes.

    Understand organizational change management capabilities.

    Activities

    3.1 Perform service management process maturity assessment.

    3.2 Complete OCM capability assessment.

    3.3 Identify roadmap themes.

    Outputs

    Service management process maturity activities

    OCM action items

    Roadmap themes

    4 Build Roadmap and Communication Tool

    The Purpose

    Use outputs from previous steps to build your roadmap and communication one-pagers.

    Key Benefits Achieved

    Easy-to-understand roadmap one-pager

    Communication one-pager

    Activities

    4.1 Build roadmap one-pager.

    4.2 Build communication one-pager.

    Outputs

    Service management roadmap

    Service management roadmap – Brought to Life communication slide

    Further reading

    Create a Service Management Roadmap

    Implement service management in an order that makes sense.

    ANALYST PERSPECTIVE

    "More than 80% of the larger enterprises we’ve worked with start out wanting to develop advanced service management practices without having the cultural and organizational basics or foundational practices fully in place. Although you wouldn’t think this would be the case in large enterprises, again and again IT leaders are underestimating the importance of cultural and foundational aspects such as governance, management practices, and understanding business value. You must have these fundamentals right before moving on."

    Tony Denford,

    Research Director – CIO

    Info-Tech Research Group

    Our understanding of the problem

    This Research Is Designed For:

    • CIO
    • Senior IT Management

    This Research Will Help You:

    • Create or maintain service management (SM) practices to ensure user-facing services are delivered seamlessly to business users with minimum interruption.
    • Increase the level of reliability and availability of the services provided to the business and improve the relationship and communication between IT and the business.

    This Research Will Also Assist

    • Service Management Process Owners

    This Research Will Help Them:

    • Formalize, standardize, and improve the maturity of service management practices.
    • Identify new service management initiatives to move IT to the next level of service management maturity.

    Executive summary

    Situation

    • Inconsistent adoption of holistic practices has led to a chaotic service delivery model that results in poor customer satisfaction.
    • There is little structure, formalization, or standardization in the way IT services are designed and managed, leading to diminishing service quality and low business satisfaction.

    Complication

    • IT organizations want to be seen as strategic partners, but they fail to address the cultural and organizational constraints.
    • Without alignment with the business goals, services often fail to provide the expected value.
    • Traditional service management approaches are not adaptable for new ways of working.

    Resolution

    • Follow Info-Tech’s methodology to create a service management roadmap that will help guide the optimization of your IT services and improve IT’s value to the business.
    • The blueprint will help you right-size your roadmap to best suit your specific needs and goals and will provide structure, ownership, and direction for service management.
    • This blueprint allows you to accurately identify the current state of service management at your organization. Customize the roadmap and create a plan to achieve your target service management state.

    Info-Tech Insight

    Having effective service management practices in place will allow you to pursue activities such as innovation and drive the business forward. Addressing foundational elements like business alignment and management practices will enable you to build effective core practices that deliver business value. Consistent leadership support and engagement is essential to allow practitioners to focus on delivering expected outcomes.

    Poor service management manifests in many different pains across the organization

    Immaturity in service management will not result in one pain – rather, it will create a chaotic environment for the entire organization, crippling IT’s ability to deliver and perform.

    Low Service Management Maturity

    These are some of the pains that can be attributed to poor service management practices.

    • Frequent service-impacting incidents
    • Low satisfaction with the service desk
    • High % of failed deployments
    • Frequent change-related incidents
    • Frequent recurring incidents
    • Inability to find root cause
    • No communication with the business
    • Frequent capacity-related incidents

    And there are many more…

    Mature service management practices are a necessity, not a nice-to-have

    Immature service management practices are one of the biggest hurdles preventing IT from reaching its true potential.

    In 2004, PwC published a report titled “IT Moves from Cost Center to Business Contributor.” However, the 2014-2015 CSC Global CIO Survey showed that a high percentage of IT is still considered a cost center.

    And low maturity of service management practices is inhibiting activities such as agility, DevOps, digitalization, and innovation.

    A pie chart is shown that is titled: Where does IT sit? The chart has 3 sections. One section represents IT and the business have a collaborative partnership 28%. The next section represents at 33% where IT has a formal client/service provider relationship with the business. The last section has 39% where IT is considered as a cost center.
    Source: CSC Global CIO Survey: 2014-2015 “CIOs Emerge as Disruptive Innovators”

    39%: Resources are primarily focused on managing existing IT workloads and keeping the lights on.

    31%: Too much time and too many resources are used to handle urgent incidents and problems.

    There are many misconceptions about what service management is

    Misconception #1: “Service management is a process”

    Effective service management is a journey that encompasses a series of initiatives that improves the value of services delivered.

    Misconception #2: “Service Management = Service Desk”

    Service desk is the foundation, since it is the main end-user touch point, but service management is a set of people and processes required to deliver business-facing services.

    Misconception #3: “Service management is about the ITSM tool”

    The tool is part of the overall service management program, but the people and processes must be in place before implementing.

    Misconception #4: “Service management development is one big initiative”

    Service management development is a series of initiatives that takes into account an organization’s current state, maturity, capacities, and objectives.

    Misconception #5: “Service management processes can be deployed in any order, assuming good planning and design”

    A successful service management program takes into account the dependencies of processes.

    Misconception #6: “Service management is resolving incidents and deploying changes”

    Service management is about delivering high-value and high-quality services.

    Misconception #7: “Service management is not the key determinant of success”

    As an organization progresses on the service management journey, its ability to deliver high-value and high-quality services increases.

    Misconception #8: “Resolving Incidents = Success”

    Preventing incidents is the name of the game.

    Misconception #9: “Service Management = Good Firefighter”

    Service management is about understanding what’s going on with user-facing services and proactively improving service quality.

    Misconception #10: “Service management is about IT and technical services (e.g. servers, network, database)”

    Service management is about business/user-facing services and the value the services provide to the business.

    Service management projects often don’t succeed because they are focused on process rather than outcomes

    Service management projects tend to focus on implementing process without ensuring foundational elements of culture and management practices are strong enough to support the change.

    1. Aligning your service management goals with your organizational objectives leads to better understanding of the expected outcomes.
    2. Understand your customers and what they value, and design your practices to deliver this value.

    3. IT does not know what order is best when implementing new practices or process improvements.
    4. Don't run before you can walk. Fundamental practices must reach the maturity threshold before developing advanced practices. Implement continuous improvement on your existing processes so they continue to support new practices.

    5. IT does not follow best practices when implementing a practice.
    6. Our best-practice research is based on extensive experience working with clients through advisory calls and workshops.

    Info-Tech can help you create a customized, low-effort, and high-value service management roadmap that will shore up any gaps, prove IT’s value, and achieve business satisfaction.

    Info-Tech’s methodology will help you customize your roadmap so the journey is right for you

    With Info-Tech, you will find out where you are, where you want to go, and how you will get there.

    With our methodology, you can expect the following:

    • Eliminate or reduce rework due to poor execution.
    • Identify dependencies/prerequisites and ensure practices are deployed in the correct order, at the correct time, and by the right people.
    • Engage all necessary resources to design and implement required processes.
    • Assess current maturity and capabilities and design the roadmap with these factors in mind.

    Doing it right the first time around

    You will see these benefits at the end

      ✓ Increase the quality of services IT provides to the business.

      ✓ Increase business satisfaction through higher alignment of IT services.

      ✓ Lower cost to design, implement, and manage services.

      ✓ Better resource utilization, including staff, tools, and budget.

    Focus on a strong foundation to build higher value service management practices

    Info-Tech Insight

    Focus on behaviors and expected outcomes before processes.

    Foundational elements

    • Operating model facilitates service management goals
    • Culture of service delivery
    • Governance discipline to evaluate, direct, and monitor
    • Management discipline to deliver

    Stabilize

    • Deliver stable, reliable IT services to the business
    • Respond to user requests quickly and efficiently
    • Resolve user issues in a timely manner
    • Deploy changes smoothly and successfully

    Proactive

    • Avoid/prevent service disruptions
    • Improve quality of service (performance, availability, reliability)

    Service Provider

    • Understand business needs
    • Ensure services are available
    • Measure service performance, based on business-oriented metrics

    Strategic Partner

    • Fully aligned with business
    • Drive innovation
    • Drive measurable value

    Info-Tech Insight

    Continued leadership support of the foundational elements will allow delivery teams to provide value to the business. Set the expectation of the desired maturity level and allow teams to innovate.

    Follow our model and get to your target state

    A model is depicted that shows the various target states. There are 6 levels showing in the example, and the example is made to look like a tree with a character watering it. In the roots, the level is labelled foundational. The trunk is labelled the core. The lowest hanging branches of the tree is the stabilize section. Above it is the proactive section. Nearing the top of the tree is the service provider. The canopy of the tree are labelled strategic partner.

    Before moving to advanced service management practices, you must ensure that the foundational and core elements are robust enough to support them. Leadership must nurture these practices to ensure they are sustainable and can support higher value, more mature practices.

    Each step along the way, Info-Tech has the tools to help you

    Phase 1: Launch the Project

    Assemble a team with the right talent and vision to increase the chances of project success.

    Phase 2: Assess Current State

    Understand where you are currently on the service management journey using the maturity assessment tool.

    Phase 3: Build Roadmap

    Based on the assessments, build a roadmap to address areas for improvement.

    Phase 4: Build Communication slide

    Based on the roadmap, define the current state, short- and long-term visions for each major improvement area.

    Info-Tech Deliverables:

    • Project Charter
    • Assessment Tools
    • Roadmap Template
    • Communication Template

    CIO call to action

    Improving the maturity of the organization’s service management practice is a big commitment, and the project can only succeed with active support from senior leadership.

    Ideally, the CIO should be the project sponsor, even the project leader. At a minimum, the CIO needs to perform the following activities:

    1. Walk the talk – demonstrate personal commitment to the project and communicate the benefits of the service management journey to IT and the steering committee.
    2. Improving or adopting any new practice is difficult, especially for a project of this size. Thus, the CIO needs to show visible support for this project through internal communication and dedicated resources to help complete this project.

    3. Select a senior, capable, and results-driven project leader.
    4. Most likely, the implementation of this project will be lengthy and technical in some nature. Therefore, the project leader must have a good understanding of the current IT structure, senior standing within the organization, and the relationship and power in place to propel people into action.

    5. Help to define the target future state of IT’s service management.
    6. Determine a realistic target state for the organization based on current capability and resource/budget restraints.

    7. Conduct periodic follow-up meetings to keep track of progress.
    8. Reinforce or re-emphasize the importance of this project to the organization through various communication channels if needed.

    Stabilizing your environment is a must before establishing any more-mature processes

    CASE STUDY

    Industry: Manufacturing

    Source: Engagement

    Challenge

    • The business landscape was rapidly changing for this manufacturer and they wanted to leverage potential cost savings from cloud-first initiatives and consolidate multiple, self-run service delivery teams that were geographically dispersed.

    Solution

    Original Plan

    • Consolidate multiple service delivery teams worldwide and implement service portfolio management.

    Revised Plan with Service Management Roadmap:

    • Markets around the world had very different needs and there was little understanding of what customers value.
    • There was also no understanding of what services were currently being offered within each geography.

    Results

    • Plan was adjusted to understand customer value and services offered.
    • Services were then stabilized and standardized before consolidation.
    • Team also focused on problem maturity and drove a continuous improvement culture and increasing transparency.

    MORAL OF THE STORY:

    Understanding the value of each service allowed the organization to focus effort on high-return activities rather than continuous fire fighting.

    Understand the processes involved in the proactive phase

    CASE STUDY

    Industry: Manufacturing

    Source: Engagement

    Challenge

    • Services were fairly stable, but there were significant recurring issues for certain services.
    • The business was not satisfied with the service quality for certain services, due to periodic availability and reliability issues.
    • Customer feedback for the service desk was generally good.

    Solution

    Original Plan

    • Review all service desk and incident management processes to ensure that service issues were handled in an effective manner.

    Revised Plan with Service Management Roadmap:

    • Design and deploy a rigorous problem management process to determine the root cause of recurring issues.
    • Monitor key services for events that may lead to a service outage.

    Results

    • Root cause of recurring issues was determined and fixes were deployed to resolve the underlying cause of the issues.
    • Service quality improved dramatically, resulting in high customer satisfaction.

    MORAL OF THE STORY:

    Make sure that you understand which processes need to be reviewed in order to determine the cause for service instability. Focusing on the proactive processes was the right answer for this company.

    Have the right culture and structure in place before you become a service provider

    CASE STUDY

    Industry: Healthcare

    Source:Journal of American Medical Informatics Association

    Challenge

    • The IT organization wanted to build a service catalog to demonstrate the value of IT to the business.
    • IT was organized in technology silos and focused on applications, not business services.
    • IT services were not aligned with business activities.
    • Relationships with the business were not well established.

    Solution

    Original Plan

    • Create and publish a service catalog.

    Revised Plan: with Service Management Roadmap:

    • Establish relationships with key stakeholders in the business units.
    • Understand how business activities interface with IT services.
    • Lay the groundwork for the service catalog by defining services from the business perspective.

    Results

    • Strong relationships with the business units.
    • Deep understanding of how business activities map to IT services.
    • Service definitions that reflect how the business uses IT services.

    MORAL OF THE STORY:

    Before you build and publish a service catalog, make sure that you understand how the business is using the IT services that you provide.

    Calculate the benefits of using Info-Tech’s methodology

    To measure the value of developing your roadmap using the Info-Tech tools and methodology, you must calculate the effort saved by not having to develop the methods.

    A. How much time will it take to develop an industry-best roadmap using Info-Tech methodology and tools?

    Using Info-Tech’s tools and methodology you can accurately estimate the effort to develop a roadmap using industry-leading research into best practice.

    B. What would be the effort to develop the insight, assess your team, and develop the roadmap?

    This metric represents the time your team would take to be able to effectively assess themselves and develop a roadmap that will lead to service management excellence.

    C. Cost & time saving through Info-Tech’s methodology

    Measured Value

    Step 1: Assess current state

    Cost to assess current state:

    • 5 Directors + 10 Managers x 10 hours at $X an hour = $A

    Step 2: Build the roadmap

    Cost to create service management roadmap:

    • 5 Directors + 10 Managers x 8 hours at $X an hour = $B

    Step 3: Develop the communication slide

    Cost to create roadmaps for phases:

    • 5 Directors + 10 Managers x 6 hours at $X an hour = $C

    Potential financial savings from using Info-Tech resources:

    Estimated cost to do “B” – (Step 1 ($A) + Step 2 ($B) + Step 3 ($C)) = $Total Saving

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keeps us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Create a Service Management Roadmap – project overview


    Launch the project

    Assess the current state

    Build the roadmap

    Build communication slide

    Best-Practice Toolkit

    1.1 Create a powerful, succinct mission statement

    1.2 Assemble a project team with representatives from all major IT teams

    1.3 Determine project stakeholders and create a communication plan

    1.4 Establish metrics to track the success of the project

    2.1 Assess impacting forces

    2.2 Build service management vision, mission, and values

    2.3 Assess attitudes, behaviors, and culture

    2.4 Assess governance

    2.5 Perform SWOT analysis

    2.6 Identify desired state

    2.7 Assess SM maturity

    2.8 Assess OCM capabilities

    3.1 Document overall themes

    3.2 List individual initiatives

    4.1 Document current state

    4.2 List future vision

    Guided Implementations

    • Kick-off the project
    • Build the project team
    • Complete the charter
    • Understand current state
    • Determine target state
    • Build the roadmap based on current and target state
    • Build short- and long-term visions and initiative list

    Onsite Workshop

    Module 1: Launch the project

    Module 2: Assess current service management maturity

    Module 3: Complete the roadmap

    Module 4: Complete the communication slide

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information

    Workshop Day 1

    Workshop Day 2

    Workshop Day 3

    Workshop Day 4

    Activities

    Understand Service Management

    1.1 Understand the concepts and benefits of service management.

    1.2 Understand the changing impacting forces that affect your ability to deliver services.

    1.3 Build a compelling vision and mission for your service management program.

    Assess the Current State of Your Service Management Practice

    2.1 Understand attitudes, behaviors, and culture.

    2.2 Assess governance and process ownership needs.

    2.3 Perform SWOT analysis.

    2.4 Define the desired state.

    Complete Current-State Assessment

    3.1 Conduct service management process maturity assessment.

    3.2 Identify organizational change management capabilities.

    3.3 Identify themes for roadmap.

    Build Roadmap and Communication Tool

    4.1 Build roadmap one-pager.

    4.2 Build roadmap communication one-pager.

    Deliverables

    1. Constraints and enablers chart
    2. Service management vision, mission, and values
    1. Action items for cultural improvements
    2. Action items for governance
    3. Identified improvements from SWOT
    4. Defined desired state
    1. Service Management Process Maturity Assessment
    2. Organizational Change Management Assessment
    1. Service management roadmap
    2. Roadmap Communication Tool in the Service Management Roadmap Presentation Template

    PHASE 1

    Launch the Project

    Launch the project

    This step will walk you through the following activities:

    • Create a powerful, succinct mission statement based on your organization’s goals and objectives.
    • Assemble a project team with representatives from all major IT teams.
    • Determine project stakeholders and create a plan to convey the benefits of this project.
    • Establish metrics to track the success of the project.

    Step Insights

    • The project leader should have a strong relationship with IT and business leaders to maximize the benefit of each initiative in the service management journey.
    • The service management roadmap initiative will touch almost every part of the organization; therefore, it is important to have representation from all impacted stakeholders.
    • The communication slide needs to include the organizational change impact of the roadmap initiatives.

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Launch the Project

    Step 1.1 – Kick-off the Project

    Start with an analyst kick-off call:

    • Identify current organization pain points relating to poor service management practices
    • Determine high-level objectives
    • Create a mission statement

    Then complete these activities…

    • Identify potential team members who could actively contribute to the project
    • Identify stakeholders who have a vested interest in the completion of this project

    With these tools & templates:

    • Service Management Roadmap Project Charter

    Step 1.2 – Complete the Charter

    Review findings with analyst:

    • Create the project team; ensure all major IT teams are represented
    • Review stakeholder list and identify communication messages

    Then complete these activities…

    • Establish metrics to complete project planning
    • Complete the project charter

    With these tools & templates:

    • Service Management Roadmap Project Charter

    Use Info-Tech’s project charter to begin your initiative

    1.1 Service Management Roadmap Project Charter

    The Service Management Roadmap Project Charter is used to govern the initiative throughout the project. It provides the foundation for project communication and monitoring.

    The template has been pre-populated with sample information appropriate for this project. Please review this sample text and change, add, or delete information as required.

    The charter includes the following sections:

    • Mission Statement
    • Goals & Objectives
    • Project Team
    • Project Stakeholders
    • Current State (from phases 2 & 3)
    • Target State (from phases 2 & 3)
    • Target State
    • Metrics
    • Sponsorship Signature
    A screenshot of Info-Tech's Service Management Roadmap Project Charter is shown.

    Use Info-Tech’s ready-to-use deliverable to customize your mission statement

    Adapt and personalize Info-Tech’s Service Management Roadmap Mission Statement and Goals & Objectives below to suit your organization’s needs.

    Goals & Objectives

    • Create a plan for implementing service management initiatives that align with the overall goals/objectives for service management.
    • Identify service management initiatives that must be implemented/improved in the short term before deploying more advanced initiatives.
    • Determine the target state for each initiative based on current maturity and level of investment available.
    • Identify service management initiatives and understand dependencies, prerequisites, and level of effort required to implement.
    • Determine the sequence in which initiatives should be deployed.
    • Create a detailed rollout plan that specifies initiatives, time frames, and owners.
    • Engage the right teams and obtain their commitment throughout both the planning and assessment of roadmap initiatives.
    • both the planning and assessment of roadmap initiatives. Obtain support for the completed roadmap from executive stakeholders.

    Example Mission Statement

    To help [Organization Name] develop a set of service management practices that will better address the overarching goals of the IT department.

    To create a roadmap that sequences initiatives in a way that incorporates best practices and takes into consideration dependencies and prerequisites between service management practices.

    To garner support from the right people and obtain executive buy-in for the roadmap.

    Create a well-balanced project team

    The project leader should be a member of your IT department’s senior executive team with goals and objectives that will be impacted by service management implementation. The project leader should possess the following characteristics:

    Leader

    • Influence and impact
    • Comprehensive knowledge of IT and the organization
    • Relationship with senior IT management
    • Ability to get things done

    Team Members

    Identify

    The project team members are the IT managers and directors whose day-to-day lives will be impacted by the service management roadmap and its implementation. The service management initiative will touch almost every IT staff member in the organization; therefore, it is important to have representatives from every single group, including those that are not mentioned. Some examples of individuals you should consider for your team:

    • Service Delivery Managers
    • Director/Manager of Applications
    • Director/Manager of Infrastructure
    • Director/Manager of Service Desk
    • Business Relationship Managers
    • Project Management Office

    Engage & Communicate

    You want to engage your project participants in the planning process as much as possible. They should be involved in the current-state assessment, the establishment of goals and objectives, and the development of your target state.

    To sell this project, identify and articulate how this project and/or process will improve the quality of their job. For example, a formal incident management process will benefit people working at the service desk or on the applications or infrastructure teams. Helping them understand the gains will help to secure their support throughout the long implementation process by giving them a sense of ownership.

    The project stakeholders should also be project team members

    When managing stakeholders, it is important to help them understand their stake in the project as well as their own personal gain that will come out of this project.

    For many of the stakeholders, they also play a critical role in the development of this project.

    Role & Benefits

    • CIO
    • The CIO should be actively involved in the planning stage to help determine current and target stage.

      The CIO also needs to promote and sell the project to the IT team so they can understand that higher maturity of service management practices will allow IT to be seen as a partner to the business, giving IT a seat at the table during decision making.

    • Service Delivery Managers/Process Owners
    • Service Delivery Managers are directly responsible for the quality and value of services provided to the business owners. Thus, the Service Delivery Managers have a very high stake in the project and should be considered for the role of project leader.

      Service Delivery Managers need to work closely with the process owners of each service management process to ensure clear objectives are established and there is a common understanding of what needs to be achieved.

    • IT Steering Committee
    • The Committee should be informed and periodically updated about the progress of the project.

    • Manager/Director – Service Desk
    • The Manager of the Service Desk should participate closely in the development of fundamental service management processes, such as service desk, incident management, and problem management.

      Having a more established process in place will create structure, governance, and reduce service desk staff headaches so they can handle requests or incidents more efficiently.

    • Manager/Director –Applications & Infrastructure
    • The Manager of Applications and Infrastructure should be heavily relied on for their knowledge of how technology ties into the organization. They should be consulted regularly for each of the processes.

      This project will also benefit them directly, such as improving the process to deploy a fix into the environment or manage the capacity of the infrastructure.

    • Business Relationship Manager
    • As the IT organization moves up the maturity ladder, the Business Relationship Manager will play a fundamental role in the more advanced processes, such as business relationship management, demand management, and portfolio management.

      This project will be an great opportunity for the Business Relationship Manager to demonstrate their value and their knowledge of how to align IT objectives with business vision.

    Ensure you get the entire IT organization on board for the project with a well-practiced change message

    Getting the IT team on board will greatly maximize the project’s chance of success.

    One of the top challenges for organizations embarking on a service management journey is to manage the magnitude of the project. To ensure the message is not lost, communicate this roadmap in two steps.

    1. Communicate the roadmap initiative

    The most important message to send to the IT organization is that this project will benefit them directly. Articulate the pains that IT is currently experiencing and explain that through more mature service management, these pains can be greatly reduced and IT can start to earn a place at the table with the business.

    2. Communicate the implementation of each process separately

    The communication of process implementation should be done separately and at the beginning of each implementation. This is to ensure that IT staff do not feel overwhelmed or overloaded. It also helps to keep the project more manageable for the project team.

    Continuously monitor feedback and address concerns throughout the entire process

    • Host lunch and learns to provide updates on the service management initiative to the entire IT team.
    • Understand if there are any major roadblocks and facilitate discussions on how to overcome them.

    Articulate the service management initiative to the IT organization

    Spread the word and bring attention to your change message through effective mediums and organizational changes.

    Key aspects of a communication plan

    The methods of communication (e.g. newsletters, email broadcast, news of the day, automated messages) notify users of implementation.

    In addition, it is important to know who will deliver the message (delivery strategy). You need IT executives to deliver the message – work hard on obtaining their support as they are the ones communicating to their staff and should be your project champions.

    Anticipate organizational changes

    The implementation of the service management roadmap will most likely lead to organizational changes in terms of structure, roles, and responsibilities. Therefore, the team should be prepared to communicate the value that these changes will bring.

    Communicating Change

    • What is the change?
    • Why are we doing it?
    • How are we going to go about it?
    • What are we trying to achieve?
    • How often will we be updated?

    The Qualities of Leadership: Leading Change

    Create a project communication plan for your stakeholders

    This project cannot be successfully completed without the support of senior IT management.

    1. After the CIO has introduced this project through management meetings or informal conversation, find out how each IT leader feels about this project. You need to make sure the directors and managers of each IT team, especially the directors of application and infrastructure, are on board.
    2. After the meeting, the project leader should seek out the major stakeholders (particularly the heads of applications and infrastructure) and validate their level of support through formal or informal meetings. Create a list documenting the major stakeholders, their level of support, and how the project team will work to gain their approval.
    3. For each identified stakeholder, create a custom communication plan based on their role. For example, if the director of infrastructure is not a supporter, demonstrate how this project will enable them to better understand how to improve service quality. Provide periodic reporting or meetings to update the director on project progress.

    INPUT

    • A collaborative discussion between team members

    OUTPUT

    • Thorough briefing for project launch
    • A committed team

    Materials

    • Communication message and plan
    • Metric tracking

    Participants

    • Project leader
    • Core project team

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1

    A screenshot of activity 1.1 is shown.

    Create a powerful, succinct mission statement

    Using Info-Tech’s sample mission statement as a guide, build your mission statement based on the objectives of this project and the benefits that this project will achieve. Keep the mission statement short and clear.

    1.2

    A screenshot of activity 1.2 is shown.

    Assemble the project team

    Create a project team with representatives from all major IT teams. Engage and communicate to the project team early and proactively.

    1.3

    A screenshot of activity 1.3 is shown.

    Identify project stakeholders and create a communication plan

    Info-Tech will help you identify key stakeholders who have a vested interest in the success of the project. Determine the communication message that will best gain their support.

    1.4

    A screenshot of activity 1.4 is shown.

    Use metrics to track the success of the project

    The onsite analyst will help the project team determine the appropriate metrics to measure the success of this project.

    PHASE 2

    Assess Your Current Service Management State

    Assess your current state

    This step will walk you through the following activities:

    • Use Info-Tech’s Service Management Maturity Assessment Tool to determine your overall practice maturity level.
    • Understand your level of completeness for each individual practice.
    • Understand the three major phases involved in the service management journey; know the symptoms of each phase and how they affect your target state selection.

    Step Insights

    • To determine the real maturity of your service management practices, you should focus on the results and output of the practice, rather than the activities performed for each process.
    • Focus on phase-level maturity as opposed to the level of completeness for each individual process.

    Phase 2 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Determine Your Service Management Current State

    Step 2.1 – Assess Impacting Forces

    Start with an analyst kick-off call:

    • Discuss the impacting forces that can affect the success of your service management program
    • Identify internal and external constraints and enablers
    • Review and interpret how to leverage or mitigate these elements

    Then complete these activities…

    • Present the findings of the organizational context
    • Facilitate a discussion and create consensus amongst the project team members on where the organization should start

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 2.2 – Build Vision, Mission, and Values

    Review findings with analyst:

    • Review your service management vision and mission statement and discuss the values

    Then complete these activities…

    • Socialize the vision, mission, and values to ensure they are aligned with overall organizational vision. Then, set the expectations for behavior aligned with the vision, mission, and values

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 2.3 – Assess Attitudes, Behaviors, and Culture

    Review findings with analyst:

    • Discuss tactics for addressing negative attitudes, behaviors, or culture identified

    Then complete these activities…

    • Add items to be addressed to roadmap

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 2.4 – Assess Governance Needs

    Review findings with analyst:

    • Understand the typical types of governance structure and the differences between management and governance
    • Choose the management structure required for your organization

    Then complete these activities…

    • Determine actions required to establish an effective governance structure and add items to be addressed to roadmap

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 2.5 – Perform SWOT Analysis

    Review findings with analyst:

    • Discuss SWOT analysis results and tactics for addressing within the roadmap

    Then complete these activities…

    • Add items to be addressed to roadmap

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 2.6 – Identify Desired State

    Review findings with analyst:

    • Discuss desired state and commitment needed to achieve aspects of the desired state

    Then complete these activities…

    • Use the desired state to critically assess the current state of your service management practices and whether they are achieving the desired outcomes
    • Prep for the SM maturity assessment

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 2.7 – Perform SM Maturity Assessment

    Review findings with analyst:

    • Review and interpret the output from your service management maturity assessment

    Then complete these activities…

    • Add items to be addressed to roadmap

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Service Management Maturity Assessment

    Step 2.8 – Review OCM Capabilities

    Review findings with analyst:

    • Review and interpret the output from your organizational change management maturity assessment

    Then complete these activities…

    • Add items to be addressed to roadmap

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Organizational Change Management Assessment

    Understand and assess impacting forces – constraints and enablers

    Constraints and enablers are organizational and behavioral triggers that directly impact your ability and approach to establishing Service Management practices.

    A model is shown to demonstrate the possibe constraints and enablers on your service management program. It incorporates available resources, the environment, management practices, and available technologies.

    Effective service management requires a mix of different approaches and practices that best fit your organization. There’s not a one-size-fits-all solution. Consider the resources, environment, emerging technologies, and management practices facing your organization. What items can you leverage or use to mitigate to move your service management program forward?

    Use Info-Tech’s “Organizational Context” template to list the constraints and enablers affecting your service management

    The Service Management Roadmap Presentation Template will help you understand the business environment you need to consider as you build out your roadmap.

    Discuss and document constraints and enablers related to the business environment, available resources, management practices, and emerging technologies. Any constraints will need to be addressed within your roadmap and enablers should be leveraged to maximize your results.


    Screenshot of Info-Tech's Service Management Roadmap Presentation Template is shown.

    Document constraints and enablers

    1. Discuss and document the constrains and enablers for each aspect of the management mesh: environment, resources, management practices, or technology.
    2. Use this as a thought provoker in later exercises.

    INPUT

    • A collaborative discussion

    OUTPUT

    • Organizational context constraints and enablers

    Materials

    • Whiteboards or flip charts

    Participants

    • All stakeholders

    Build compelling vision and mission statements to set the direction of your service management program

    While you are articulating the vision and mission, think about the values you want the team to display. Being explicit can be a powerful tool to create alignment.

    A vision statement describes the intended state of your service management organization, expressed in the present tense.

    A mission statement describes why your service management organization exists.

    Your organizational values state how you will deliver services.

    Use Info-Tech’s “Vision, Mission, and Values” template to set the aspiration & purpose of your service management practice

    The Service Management Roadmap Presentation Template will help you document your vision for service management, the purpose of the program, and the values you want to see demonstrated.

    If the team cannot gain agreement on their reason for being, it will be difficult to make traction on the roadmap items. A concise and compelling statement can set the direction for desired behavior and help team members align with the vision when trying to make ground-level decisions. It can also be used to hold each other accountable when undesirable behavior emerges. It should be revised from time to time, when the environment changes, but a well-written statement should stand the test of time.

    A screenshot of the Service Management Roadmap Presentation Temaplate is shown. Specifically it is showing the section on the vision, mission, and values results.

    Document your organization’s vision, mission , and values

    1. Vision: Identify your desired target state, consider the details of that target state, and create a vision statement.
    2. Mission: Consider the fundamental purpose of your SM program and craft a statement of purpose.
    3. Values: As you work through the vision and mission, identify values that your organization prides itself in or has the aspiration for.
    4. Discuss common themes and then develop a concise vision statement and mission statement that incorporates the group’s ideas.

    INPUT

    • A collaborative discussion

    OUTPUT

    • Vision statement
    • Mission statement
    • Organizational values

    Materials

    • Whiteboards or flip charts
    • Sample vision and mission statements

    Participants

    • All stakeholders
    • Senior leadership

    Understanding attitude, behavior, and culture

    Attitude

    • What people think and feel. It can be seen in their demeanor and how they react to change initiatives, colleagues, and users.

    Any form of organizational change involves adjusting people’s attitudes, creating buy-in and commitment. You need to identify and address attitudes that can lead to negative behaviors and actions or that are counter-productive. It must be made visible and related to your desired behavior.

    Behaviour

    • What people do. This is influenced by attitude and the culture of the organization.

    To implement change within IT, especially at a tactical level, both IT and organizational behavior needs to change. This is relevant because people don’t like to change and will resist in an active or passive way unless you can sell the need, value, and benefit of changing their behavior.

    Culture

    • The accepted and understood ways of working in an organization. The values and standards that people find normal and what would be tacitly identified to new resources.

    The organizational or corporate “attitude,” the impact on employee behavior and attitude is often not fully understood. Culture is an invisible element, which makes it difficult to identify, but it has a strong impact and must be addressed to successfully embed any organizational change or strategy.

    Culture is a critical and under-addressed success factor

    43% of CIOs cited resistance to change as the top impediment to a successful digital strategy.

    CIO.com

    75% of organizations cannot identify or articulate their culture or its impact.

    Info-Tech

    “Shortcomings in organizational culture are one of the main barriers to company success in the digital age.”

    McKinsey – “Culture for a digital age”

    Examples of how they apply

    Attitude

    • “I’ll believe that when I see it”
    • Positive outlook on new ideas and changes

    Behaviour

    • Saying you’ll follow a new process but not doing so
    • Choosing not to document a resolution approach or updating a knowledge article, despite being asked

    Culture

    • Hero culture (knowledge is power)
    • Blame culture (finger pointing)
    • Collaborative culture (people rally and work together)

    Why have we failed to address attitude, behavior, and culture?

      ✓ While there is attention and better understanding of these areas, very little effort is made to actually solve these challenges.

      ✓ The impact is not well understood.

      ✓ The lack of tangible and visible factors makes it difficult to identify.

      ✓ There is a lack of proper guidance, leadership skills, and governance to address these in the right places.

      ✓ Addressing these issues has to be done proactively, with intent, rigor, and discipline, in order to be successful.

      ✓ We ignore it (head in the sand and hoping it will fix itself).

    Avoidance has been a common strategy for addressing behavior and culture in organizations.

    Use Info-Tech’s “Culture and Environment” template to identify cultural constraints that should be addressed in roadmap

    The Service Management Roadmap Presentation Template will help you document attitude, behavior, and culture constraints.

    Discuss as a team attitudes, behaviors, and cultural aspects that can either hinder or be leveraged to support your vision for the service management program. Capture all items that need to be addressed in the roadmap.

    A screenshot of the Service Management Roadmap Presentation Template is shown. Specifically showing the culture and environment slide.

    Document your organization’s attitudes, behaviors, and culture

    1. Discuss and document positive and negative aspects of attitude, behavior, or culture within your organization.
    2. Identify the items that need to be addressed as part of your roadmap.

    INPUT

    • A collaborative discussion

    OUTPUT

    • Culture and environment worksheet

    Materials

    • Whiteboards or flip charts

    Participants

    • All stakeholders

    The relationship to governance

    Attitude, behavior, and culture are still underestimated as core success factors in governance and management.

    Behavior is a key enabler of good governance. Leading by example and modeling behavior has a cascading impact on shifting culture, reinforcing the importance of change through adherence.

    Executive leadership and governing bodies must lead and support cultural change.

    Key Points

    • Less than 25% of organizations have formal IT governance in place (ITSM Tools).
    • Governance tends to focus on risk and compliance (controls), but forgets the impact of value and performance.

    Lack of oversight often limits the value of service management implementations

    Organizations often fail to move beyond risk mitigation, losing focus of the goals of their service management practices and the capabilities required to produce value.

    Risk Mitigation

    • Stabilize IT
    • Service Desk
    • Incident Management
    • Change Management

    Gap

    • Organizational alignment through governance
    • Disciplined focus on goals of SM

    Value Production

    • Value that meets business and consumer needs

    This creates a situation where service management activities and roadmaps focus on adjusting and tweaking process areas that no longer support how the organization needs to work.

    How does establishing governance for service management provide value?

    Governance of service management is a gap in most organizations, which leads to much of the failure and lack of value from service management processes and activities.

    Once in place, effective governance enables success for organizations by:

    1. Ensuring service management processes improve business value
    2. Measuring and confirming the value of the service management investment
    3. Driving a focus on outcome and impact instead of simply process adherence
    4. Looking at the integrated impact of service management in order to ensure focused prioritization of work
    5. Driving customer-experience focus within organizations
    6. Ensuring quality is achieved and addressing quality impacts and dependencies between processes

    Four common service management process ownership models

    Your ownership structure largely defines how processes will need to be implemented, maintained, and improved. It has a strong impact on their ability to integrate and how other teams perceive their involvement.

    An organizational structure is shown. In the image is an arrow, with the tip facing in the right direction. The left side of the arrow is labelled: Traditional, and the right side is labelled: Complex. The four models are noted along the arrow. Starting on the left side and going to the right are: Distributed Process Ownership, Centralized Process Ownership, Federated Process Ownership, and Service Management Office.

    Most organizations are somewhere within this spectrum of four core ownership models, usually having some combination of shared traits between the two models that are closest to them on the scale.

    Info-Tech Insight

    The organizational structure that is best for you depends on your needs, and one is not necessarily better than another. The next four slides describe when each ownership level is most appropriate.

    Distributed process ownership

    Distributed process ownership is usually evident when organizations initially establish their service management practices. The processes are assigned to a specific group, who assumes some level of ownership over its execution.

    The distributed process ownership model is shown. CIO is listed at the top with four branches leading out from below it. The four branches are labelled: Service Desk, Operations, Applications, and Security.

    Info-Tech Insight

    This model is often a suitable approach for initial implementations or where it may be difficult to move out of siloes within the organization’s structure or culture.

    Centralized process ownership

    Centralized process ownership usually becomes necessary for organizations as they move into a more functional structure. It starts to drive management of processes horizontally across the organization while still retaining functional management control.

    A centralized process ownership model is shown. The CIO is at the top and the following are branches below it: Service Manager, Support, Middleware, Development, and Infrastructure.

    Info-Tech Insight

    This model is often suitable for maturing organizations that are starting to look at process integration and shared service outcomes and accountability.

    Federated process ownership

    Federated process ownership allows for global control and regional variation, and it supports product orientation and Agile/DevOps principles

    A federated process ownership model is shown. The Sponsor/CIO is at the top, with the ITSM Executive below it. Below that level is the: Process Owner, Process Manager, and Process Manager.

    Info-Tech Insight

    Federated process ownership is usually evident in organizations that have an international or multi-regional presence.

    Service management office (SMO)

    SMO structures tend to occur in highly mature organizations, where service management responsibility is seen as an enterprise accountability.

    A service management office model is shown. The CIO is at the top with the following branches below it: SMO, End-User Services, Infra., Apps., and Architecture.

    Info-Tech Insight

    SMOs are suitable for organizations with a defined IT and organizational strategy. A SMO supports integration with other enterprise practices like enterprise architecture and the PMO.

    Determine which process ownership and governance model works best for your organization

    The Service Management Roadmap Presentation Template will help you document process ownership and governance model

    Example:

    Key Goals:

      ☐ Own accountability for changes to core processes

      ☐ Understand systemic nature and dependencies related to processes and services

      ☐ Approve and prioritize improvement and CSI initiatives related to processes and services

      ☐ Evaluate success of initiative outcomes based on defined benefits and expectations

      ☐ Own Service Management and Governance processes and policies

      ☐ Report into ITSM executive or equivalent body

    Membership:

      ☐ Process Owners, SM Owner, Tool Owner/Liaison, Audit

    Discuss as a team which process ownership model works for your organization. Determine who will govern the service management practice. Determine items that should be identified in your roadmap to address governance and process ownership gaps.

    Use Info-Tech’s “SWOT” template to identify strengths, weaknesses, opportunities & threats that should be addressed

    The Service Management Roadmap Presentation Template will help you document items from your SWOT analysis.

    A screenshot of the Service Management Roadmap Presentation Template is shown. Specifically the SWOT section is shown.

    Brainstorm the strengths, weaknesses, opportunities, and threats related to resources, environment, technology, and management practices. Add items that need to be addressed to your roadmap.

    Perform a SWOT analysis

    1. Brainstorm each aspect of the SWOT with an emphasis on:
    • Resources
    • Environment
    • Technologies
    • Management Practices
  • Record your ideas on a flip chart or whiteboard.
  • Add items to be addressed to the roadmap.
  • INPUT

    • A collaborative discussion

    OUTPUT

    • SWOT analysis
    • Priority items identified

    Materials

    • Whiteboards or flip charts

    Participants

    • All stakeholders

    Indicate desired maturity level for your service management program to be successful

    Discuss the various maturity levels and choose a desired level that would meet business needs.

    The desired maturity model is depicted.

    INPUT

    • A collaborative discussion

    OUTPUT

    • Desired state of service management maturity

    Materials

    • None

    Participants

    • All stakeholders

    Use Info-Tech’s Service Management Process Maturity Assessment Tool to understand your current state

    The Service Management Process Maturity Assessment Tool will help you understand the true state of your service management.

    A screenshot of Info-Tech's Service Management Process Assessment Tool is shown.

    Part 1, Part 2, and Part 3 tabs

    These three worksheets contain questions that will determine the overall maturity of your service management processes. There are multiple sections of questions focused on different processes. It is very important that you start from Part 1 and continue the questions sequentially.

    Results tab

    The Results tab will display the current state of your service management processes as well as the percentage of completion for each individual process.

    Complete the service management process maturity assessment

    The current-state assessment will be the foundation of building your roadmap, so pay close attention to the questions and answer them truthfully.

    1. Start with tab 1 in the Service Management Process Maturity Assessment Tool. Remember to read the questions carefully and always use the feedback obtained through the end-user survey to help you determine the answer.
    2. In the “Degree of Process Completeness” column, use the drop-down menu to input the results solicited from the goals and objectives meeting you held with your project participants.
    3. A screenshot of Info-Tech's Service Management Process Assessment Tool is shown. Tab 1 is shown.
    4. Host a meeting with all participants following completion of the survey and have them bring their results. Discuss in a round-table setting, keeping a master sheet of agreed upon results.

    INPUT

    • Service Management Process Maturity Assessment Tool questions

    OUTPUT

    • Determination of current state

    Materials

    • Service Management Process Maturity Assessment Tool

    Participants

    • Project team members

    Review the results of your current-state assessment

    At the end of the assessment, the Results tab will have action items you could perform to close the gaps identified by the process assessment tool.

    A screenshot of Info-Tech's Service Management Process Maturity Assessment Results is shown.

    INPUT

    • Maturity assessment results

    OUTPUT

    • Determination of overall and individual practice maturity

    Materials

    • Service Management Maturity Assessment Tool

    Participants

    • Project team members

    Use Info-Tech’s OCM Capability Assessment tool to understand your current state

    The Organizational Change Management Capabilities Assessment tool will help you understand the true state of your organizational change management capabilities.

    A screenshot of Info-Tech's Organizational Change Management Capabilities Assessment

    Complete the Capabilities tab to capture the current state for organizational change management. Review the Results tab for interpretation of the capabilities. Review the Recommendations tab for actions to address low areas of maturity.

    Complete the OCM capability assessment

    1. Open Organizational Change Management Capabilities Assessment tool.
    2. Come to consensus on the most appropriate answer for each question. Use the 80/20 rule.
    3. Review result charts and discuss findings.
    4. Identify roadmap items based on maturity assessment.

    INPUT

    • A collaborative discussion

    OUTPUT

    • OCM Assessment tool
    • OCM assessment results

    Materials

    • OCM Capabilities Assessment tool

    Participants

    • All stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1

    A screenshot of activity 2.1 is shown.

    Create a powerful, succinct mission statement

    Using Info-Tech’s sample mission statement as a guide, build your mission statement based on the objectives of this project and the benefits that this project will achieve. Keep the mission statement short and clear.

    2.2

    A screenshot of activity 2.2 is shown.

    Complete the assessment

    With the project team in the room, go through all three parts of the assessment with consideration of the feedback received from the business.

    2.3

    A screenshot of activity 2.3 is shown.

    Interpret the results of the assessment

    The Info-Tech onsite analyst will facilitate a discussion on the overall maturity of your service management practices and individual process maturity. Are there any surprises? Are the results reflective of current service delivery maturity?

    PHASE 3

    Build Your Service Management Roadmap

    Build Roadmap

    This step will walk you through the following activities:

    • Document your vision and mission on the roadmap one-pager.
    • Using the inputs from the current-state assessments, identify the key themes required by your organization.
    • Identify individual initiatives needed to address key themes.

    Step Insights

    • Using the Info-Tech thought model, address foundational gaps early in your roadmap and establish the management methods to continuously make them more robust.
    • If any of the core practices are not meeting the vision for your service management program, be sure to address these items before moving on to more advanced service management practices or processes.
    • Make sure the story you are telling with your roadmap is aligned to the overall organizational goals.

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Determine Your Service Management Target State

    Step 3.1 – Document the Overall Themes

    Start with an analyst kick-off call:

    • Review the outputs from your current-state assessments to identify themes for areas that need to be included in your roadmap

    Then complete these activities…

    • Ensure foundational elements are solid by adding any gaps to the roadmap
    • Identify any changes needed to management practices to ensure continuous improvement

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 3.2 – Determine Individual Initiatives

    Review findings with analyst:

    • Determine the individual initiatives needed to close the gaps between the current state and the vision

    Then complete these activities…

    • Finalize and document roadmap for executive socialization

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Focus on a strong foundation to build higher value service management practices

    Info-Tech Insight

    Focus on behaviors and expected outcomes before processes.

    Foundational elements

    • Operating model facilitates service management goals
    • Culture of service delivery
    • Governance discipline to evaluate, direct, and monitor
    • Management discipline to deliver

    Stabilize

    • Deliver stable, reliable IT services to the business
    • Respond to user requests quickly and efficiently
    • Resolve user issues in a timely manner
    • Deploy changes smoothly and successfully

    Proactive

    • Avoid/prevent service disruptions
    • Improve quality of service (performance, availability, reliability)

    Service Provider

    • Understand business needs
    • Ensure services are available
    • Measure service performance, based on business-oriented metrics

    Strategic Partner

    • Fully aligned with business
    • Drive innovation
    • Drive measurable value

    Info-Tech Insight

    Continued leadership support of the foundational elements will allow delivery teams to provide value to the business. Set the expectation of the desired maturity level and allow teams to innovate.

    Identify themes that can help you build a strong foundation before moving to higher level practices

    A model is depicted that shows the various target states. There are 6 levels showing in the example, and the example is made to look like a tree with a character watering it. In the roots, the level is labelled foundational. The trunk is labelled the core. The lowest hanging branches of the tree is the stabilize section. Above it is the proactive section. Nearing the top of the tree is the service provider. The top most branches of the tree is labelled strategic partner.

    Before moving to advanced service management practices, you must ensure that the foundational and core elements are robust enough to support them. Leadership must nurture these practices to ensure they are sustainable and can support higher value, more mature practices.

    Use Info-Tech’s “Service Management Roadmap” template to document your vision, themes and initiatives

    The Service Management Roadmap Presentation Template contains a roadmap template to help communicate your vision, themes to be addressed, and initiatives

    A screenshot of Info-Tech's Service Management Roadmap template is shown.

    Working from the lower maturity items to the higher value practices, identify logical groupings of initiatives into themes. This will aid in communicating the reasons for the needed changes. List the individual initiatives below the themes. Adding the service management vision and mission statements can help readers understand the roadmap.

    Document your service management roadmap

    1. Document the service management vision and mission on the roadmap template.
    2. Identify, from the assessments, areas that need to be improved or implemented.
    3. Group the individual initiatives into logical themes that can ease communication of what needs to happen.
    4. Document the individual initiatives.
    5. Document in terms that business partners and executive sponsors can understand.

    INPUT

    • Current-state assessment outputs
    • Maturity model

    OUTPUT

    • Service management roadmap

    Materials

    • Whiteboard
    • Roadmap template

    Participants

    • All stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1

    A screenshot of activity 3.1 is shown.

    Identify themes to address items from the foundational level up to higher value service management practices

    Identify easily understood themes that will help others understand the expected outcomes within your organization.

    A screenshot of activity 3.2 is shown.

    Document individual initiatives that contribute to the themes

    Identify specific activities that will close gaps identified in the assessments.

    PHASE 2

    Build Communication Slide

    Complete your service management roadmap

    This step will walk you through the following activities:

    • Use the current-state assessment exercises to document the state of your service management practices. Document examples of the behaviors that are currently seen.
    • Document the expected short-term gains. Describe how you want the behaviors to change.
    • Document the long-term vision for each item and describe the benefits you expect to see from addressing each theme.

    Step Insights

    • Use the communication template to acknowledge the areas that need to be improved and paint the short- and long-term vision for the improvements to be made through executing the roadmap.
    • Write it in business terms so that it can be used widely to gain acceptance of the upcoming changes that need to occur.
    • Include specific areas that need to be fixed to make it more tangible.
    • Adding the values from the vision, mission, and values exercise can also help you set expectations about how the team will behave as they move towards the longer-term vision.

    Phase 4 Outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Build the Service Management Roadmap

    Step 4.1: Document the Current State

    Start with an analyst kick-off call:

    • Review the pain points identified from the current state analysis
    • Discuss tactics to address specific pain points

    Then complete these activities…

    • Socialize the pain points within the service delivery teams to ensure nothing is being misrepresented
    • Gather ideas for the future state

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Step 4.2: List the Future Vision

    Review findings with analyst:

    • Review short- and long-term vision for improvements for the pain points identified in the current state analysis

    Then complete these activities…

    • Prepare to socialize the roadmap
    • Ensure long-term vision is aligned with organizational objectives

    With these tools & templates:

    Service Management Roadmap Presentation Template

    Use Info-Tech’s “Service Management Roadmap – Brought to Life” template to paint a picture of the future state

    The Service Management Roadmap Presentation Template contains a communication template to help communicate your vision of the future state

    A screenshot of Info-Tech's Service Management Roadmap - Brought to Life template

    Use this template to demonstrate how existing pain points to delivering services will improve over time by painting a near- and long-term picture of how things will change. Also list specific initiatives that will be launched to affect the changes. Listing the values identified in the vision, mission, and values exercise will also demonstrate the team’s commitment to changing behavior to create better outcomes.

    Document your current state and list initiatives to address them

    1. Use the previous assessments and feedback from business or customers to identify current behaviors that need addressing.
    2. Focus on high-impact items for this document, not an extensive list.
    3. An example of step 1 and 2 are shown.
    4. List the initiatives or actions that will be used to address the specific pain points.

    An example of areas for improvement.

    INPUT

    • Current-state assessment outputs
    • Feedback from business

    OUTPUT

    • Service Management Roadmap Communication Tool, in the Service Management Roadmap Presentation

    Materials

    • Whiteboard
    • Roadmap template

    Participants

    • All stakeholders

    Document your future state

    An example of document your furture state is shown.

    1. For each pain point document the expected behaviors, both short term and longer term.
    2. Write in terms that allow readers to understand what to expect from your service management practice.

    INPUT

    • Current-state assessment outputs
    • Feedback from business

    OUTPUT

    • Service Management Roadmap Communication Tool, in the Service Management Roadmap Presentation Template

    Materials

    • Whiteboard
    • Roadmap template

    Participants

    • All stakeholders

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1

    A screenshot of activity 4.1 is shown.

    Identify the pain points and initiatives to address them

    Identify items that the business can relate to and initiatives or actions to address them.

    4.2

    A screenshot of activity 4.2 is shown.

    Identify short- and long-term expectations for service management

    Communicate the benefits of executing the roadmap both short- and long-term gains.

    Research contributors and experts

    Photo of Valence Howden

    Valence Howden, Principal Research Director, CIO Practice

    Info-Tech Research Group

    Valence helps organizations be successful through optimizing how they govern, design, and execute strategies, and how they drive service excellence in all work. With 30 years of IT experience in the public and private sectors, he has developed experience in many information management and technology domains, with focus in service management, enterprise and IT governance, development and execution of strategy, risk management, metrics design and process design, and implementation and improvement.

    Photo of Graham Price

    Graham Price, Research Director, CIO Practice

    Info-Tech Research Group

    Graham has an extensive background in IT service management across various industries with over 25 years of experience. He was a principal consultant for 17 years, partnering with Fortune 500 clients throughout North America, leveraging and integrating industry best practices in IT service management, service catalog, business relationship management, IT strategy, governance, and Lean IT and Agile.

    Photo of Sharon Foltz

    Sharon Foltz, Senior Workshop Director

    Info-Tech Research Group

    Sharon is a Senior Workshop Director at Info-Tech Research Group. She focuses on bringing high value to members via leveraging Info-Tech’s blueprints and other resources enhanced with her breadth and depth of skills and expertise. Sharon has spent over 15 years in various IT roles in leading companies within the United States. She has strong experience in organizational change management, program and project management, service management, product management, team leadership, strategic planning, and CRM across various global organizations.

    Related Info-Tech Research

    Build a Roadmap for Service Management Agility

    Extend the Service Desk to the Enterprise

    Bibliography

    • “CIOs Emerge as Disruptive Innovators.” CSC Global CIO Survey: 2014-2015. Web.
    • “Digital Transformation: How Is Your Organization Adapting?” CIO.com, 2018. Web.
    • Goran, Julie, Laura LaBerge, and Ramesh Srinivasan. “Culture for a digital age.” McKinsey, July 2017. Web.
    • The Qualities of Leadership: Leading Change. Cornelius & Associates, 14 April 2012.
    • Wilkinson, Paul. “Culture, Ethics, and Behavior – Why Are We Still Struggling?” ITSM Tools, 5 July 2018. Web.

    Build an IT Succession Plan

    • Buy Link or Shortcode: {j2store}476|cart{/j2store}
    • member rating overall impact: 9.0/10 Overall Impact
    • member rating average dollars saved: $338,474 Average $ Saved
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    • Parent Category Name: Lead
    • Parent Category Link: /lead
    • Pending retirements in key roles create workforce risks and potentially impact business continuity.
    • Fifty-six percent of organizations have not engaged in succession planning, so they haven’t identified at-risk key roles or successors for those roles.

    Our Advice

    Critical Insight

    • Just under 60% of organizations haven't tackled succession planning.
    • This means that three out of five organizations don’t know what skills they need for the future or what their key roles truly are. They also haven’t identified at-risk key roles or successors for those roles.
    • In addition, 74% of organizations have no formal process for facilitating knowledge transfer between individuals, so knowledge will be lost.

    Impact and Result

    • Info-Tech's Key Roles Succession Planning Tool will help you assess key role incumbent risk factors as well as identify potential successors and their readiness. Pay particular attention to those employees in key roles that are nearing retirement, and flag them as high risk.
    • Plan for the transfer of critical knowledge held by key role incumbents. Managers and HR leaders see significant tacit knowledge gaps in younger workers; prioritize tacit knowledge in your transfer plan and leverage multiple transfer methods.
    • Explore alternative work arrangements to ensure sufficient time to prepare successors. A key role incumbent must be available to complete knowledge transfer.
    • Define formal transition plans for all employees in at-risk key roles and their successors by leveraging your workforce and succession planning outputs, knowledge transfer strategy, and selected alternative work arrangements.

    Build an IT Succession Plan Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build an IT Succession Plan Deck – A step-by-step document that walks you through how to future-proof your IT team.

    Protect your team and organization from losses associated with departure of people from key roles. This blueprint will help you build an IT succession plan to ensure critical knowledge doesn’t walk out the door and continuity of business when people in key roles leave.

    • Build an IT Succession Plan Storyboard

    2. Critical Role Identifier – A tool to help you determine which roles are most critical to the success of your team.

    The purpose of this tool is to help facilitate a conversation around critical roles.

    • Critical Role Identifier

    3. Key Role Succession Planning Template – A tool that walks you through reviewing your talent, succession planning, and determining successor readiness.

    This tool will help IT leaders work through key steps in succession development for each employee in the team, and present summaries of the findings for easy reference and defensibility.

    • Key Roles Succession Planning Tool

    4. Role Profile Template – A template that helps you outline the minimum requirements for each critical role addressed in succession planning.

    This template is a guide and the categories can be customized to your organization.

    • Role Profile Template

    5. Individual Talent Profile Template – A template to assess an employee against the role profiles of critical roles.

    This profile provides the basis for evidence-based comparison of talent in talent calibration sessions.

    • Individual Talent Profile Template

    6. Role Transition Plan Template – A template to help you plan to implement knowledge transfer and alternative work arrangements.

    As one person exits a role and a successor takes over, a clear checklist-based plan will help ensure a smooth transition.

    • Role Transition Plan Template
    [infographic]

    Further reading

    INFO~TECH RESEARCH GROUP

    Build an IT Succession Plan

    Future-proof your IT team.


    Build an IT Succession Plan

    Future-proof your IT team.

    EXECUTIVE BRIEF

    Executive Summary

    Your Challenge

    Most organizations are unprepared for the loss of employees who hold key roles.

    • The departure of employees in key roles results in the loss of valuable knowledge, core business relationships, and profits.
    • Pending retirements in key roles create workforce risks and potentially impact business continuity.

    Planning and executing on key role transition can take years. CIOs should prepare now to mitigate the risk of loss later.

    Common Obstacles
    • The number of organizations which have not engaged in succession planning is 56%; they haven’t identified at-risk key roles, or successors for those roles.
    • Analyzing key roles at the incumbent and successor level introduces real-life, individual-focused factors that have a major impact on role-related risk.
    Info-Tech’s Approach
    • Plan for the transfer of critical knowledge held by key role incumbents.
    • Explore alternative work arrangements to ensure sufficient time to prepare successors.
    • Define formal transition plans for all employees in at-risk key roles and their successors.

    Info-Tech Insight

    Losing employees in key roles without adequate preparation hinders productivity, knowledge retention, relationships, and opportunities. Implement scalable succession planning to mitigate the risks.

    Most organizations are unprepared for the loss of employees who hold key roles

    Due to the atmosphere of uncertainty.

    Not only do they not have the right processes in place, but they are also ill-equipped to deal with the sheer volume of retirees in the future.

    Over 58% of organizations are unprepared for Baby Boomer retirement. Only 8% said they were very prepared.

    Pie chart with percentages of organizations who are prepared for Baby Boomer retirement.
    (Source: McLean & Company, 2013; N=120)

    A survey done by SHRM and AARP found similar results: 41% of HR professionals said their organizations have done nothing and don’t plan to do anything to prepare for a possible worker shortage as Boomers retire.

    (Source: Poll: Organizations Can Do More to Prepare for Talent Shortage as Boomers Retire)
    This means that three out of five organizations don’t know what skills they need for the future, or what their key roles truly are. They also have not identified at-risk key roles or successors for those roles.
    (Source: McLean & Company, 2013, N=120)

    To make matters worse, 74% of organizations have no formal process for facilitating knowledge transfer between individuals, so knowledge will be lost.

    Pie chart with percentages of organizations with a formal process for facilitating knowledge transfer.
    (Source: McLean & Company, 2013; N=120)

    Most organizations underestimate the costs associated with ignoring succession planning

    “In many cases, executives have no idea what knowledge they are losing.” (TLNT: Lost Knowledge – What Are You and Your Organization Doing About It?”)
    Objections to succession planning now: The risks of this mindset…
    “The recession bought us time to plan for Baby Boomer retirement.” Forty-two percent of organizations believe this to be true and may feel a false sense of security. Assume it takes three years to identify an internal successor for a key role, develop them, and execute the transition. Add the idea that, like most organizations, you don’t have a repeatable process for doing this. Do you still have enough time?
    “The skills possessed by my organization’s Baby Boomers are easy to develop in others internally.” Forty percent of organizations agree with this statement, but given the low rate of workforce planning taking place, most may not actually know the skills and knowledge they need to meet future business goals. These organizations may realize their loss too late.
    “We don’t have the time to invest in succession planning.” Thirty-nine percent of organizations cite this as an obstacle, which is a very real concern. Adopting a simple, scalable process that focuses on the most mission critical key roles will be easier to digest, as well as eliminate time wasted trying to recoup losses in the long run. The costs of not planning are much higher than the costs of planning.
    “We don’t know when our boomers plan to retire, so we can’t really plan for it.” The fact that 42% of organizations do not know employees’ retirement plans is proof positive that they’re operating blind. You can’t plan for something if you don’t have any information about what to plan for or the time frame you’re working against.
    “My organization puts a premium on fresh ideas over experience.” While nearly 45% of organizations prioritize fresh ideas, 50% value experience more. Succession planning and knowledge transfer are important strategies for ensuring experience is retained long enough for it to be passed along in the organization.

    Use Info-Tech’s tools and templates

    Talent Review

    Succession Planning

    Knowledge Transfer

    Key tools and templates to help you complete your project deliverables
    Key Roles Succession Planning Tool
    Critical Role Identifier
    Role Profile Template
    Individual Talent Profile Template
    Key Roles Succession Planning Tool
    Role Profile Template
    Individual Talent Profile Template
    Role Transition Plan Template
    Key Roles Succession Planning Tool
    Role Profile Template
    Individual Talent Profile Template
    Your completed project deliverables

    Critical Role Identifier

    Key Roles Succession Plan

    Key Role Profiles

    Individual Talent Profiles

    Key Role Transition Plans

    Ignoring succession planning could cause significant costs

    Losing knowledge will undermine your strategy in four ways:

    Inefficiency

    Inefficiency due to “reinvention of the wheel.” When workers leave and don’t effectively transfer their knowledge, duplication of effort to solve problems and find solutions occurs.

    Innovation

    Reduced capacity to innovate. Older workers know what works and what doesn’t, what’s new and what’s not. They can identify the status quo faster to make way for novel thinking.

    Competitive Advantage

    Loss of competitive advantage. Losing knowledge and/or established client relationships hurts your asset base and stifles growth.

    Vulnerability

    Increased vulnerability. Losing knowledge can impede your organizational ability to identify, understand, and mitigate risks. You’ll have to learn through experience all over again.

    Succession planning improves performance by reducing the impact of sudden departures

    Business Continuity

    Succession planning limits disruption to daily operations and minimizes recruitment costs:

    • The average time to fill a vacant role externally in the US is approximately 43 days (Workable). Succession planning can reduce this via a talent pool of ready-now successors.
    Engagement & Retention

    Effective succession planning is a tool for engaging, developing, and retaining employees:

    • Of departing employees, 45% cite lack of opportunities for career advancement as the moderate, major, or primary reason they left (McLean & Company Exit Survey, 2018, N=7,530).
    Innovation & Growth

    Knowledge is a strategic asset, and succession planning can help retain, grow, and capitalize on it:

    • Retaining the experience and expertise of individuals departing from critical roles supports and enhances the quality of innovation (Harvard Business Review, 2008).

    Info-Tech’s approach

    Talent Review

    Conduct a talent review to identify key roles

    Short bracket.
    Succession Planning

    Succession planning helps you assess which key roles are most at risk

    Long bracket.
    Knowledge Transfer

    Utilize methods that make it easy to apply the knowledge in day-to-day practice.

    Long bracket.
    Identify Critical Roles Assess Talent Identify Successors Develop Successors Select Successors Identify Critical Knowledge Select Transfer Methods Document Role Transition Plans

    Future-Proofed IT Team
    • Business continuity
    • The right people, in the right positions, at the right time
    • Retention due to employee development & growth
    • IT success
    • Decreased impact of sudden departures
    • Improved performance

    Info-Tech’s methodology for building an IT succession plan

    1. Talent Review 2. Succession Planning 3. Knowledge Transfer
    Phase Steps
    1. Identify critical roles
    2. Assess talent
    1. Identify successor pool
    2. Develop successors
    3. Select successors
    1. Identify critical knowledge
    2. Select knowledge transfer methods
    3. Document role transition plans
    Phase Outcomes
    • Documented business priorities
    • Identified critical roles including required skills and knowledge that support achievement of business strategy
    • Key at-risk roles identified.
    • Potential successors for key roles identified.
    • Gap assessment between key role incumbents and potential successors.
    • Critical knowledge risks identified.
    • Appropriate knowledge transfer methods selected.
    • Documented knowledge transfer initiatives for key role transition plans.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is six to ten calls over the course of four to eight months.

    What does a typical GI on this topic look like?

    Phase 1

    Phase 2

    Phase 3

    Call #1: Scope requirements, objectives, and your specific challenges. Call #2:Review business priorities and clarify criteria weighting.

    Call #3: Review key role criteria. Explain information collection process.

    Call #4: Review risk and readiness assessments.

    Call #5: Analyze gaps between key roles and successors for key considerations.

    Call #6: Feedback and recommendations on critical knowledge risks.

    Call #7: Review selected transfer methods.

    Call #8: Analyze role transition plans for flags.

    Build an IT Succession Plan

    Phase 1

    Talent Review

    Phase 1

    1.1 Identify Critical Roles

    1.2 Assess Talent

    Phase 2

    2.1 Identify Successors

    2.2 Develop Successors

    2.3 Select Successors

    Phase 3

    3.1 Identify Critical Knowledge

    3.2 Select Transfer Methods

    3.3 Document Role Transition Plan

    This phase will walk you through:

    • Identifying your business priorities
    • Identifying your critical roles including required skills and knowledge that support achievement of business strategy

    Tools and resources used:

    • Key Roles Succession Planning Tool
    • Key Role Profile
    • Individual Talent Profile
    • Critical Role Identifier

    This phase involves the following participants:

    • IT leadership/management team
    • HR

    Conduct a talent review to identify key roles

    Sixty percent of organizations have not engaged in formal workforce planning, so they don’t know what skills they need or what their key roles truly are. (Source: McLean & Company, 2013; N=139)
    1. A talent review ensures that each work unit has the right people, in the right place, at the right time to successfully execute the business strategy.
    2. Only 40% of organizations have engaged in some form of workforce planning.
    3. The first step is to identify your business focus; with this information you can start to note the key roles that drive your business strategy.

    Key roles

    Where an organization’s most valued skills and knowledge reside

    Organizations should prepare now to mitigate the risk of loss later.

    Key roles are:

    • Held by the most senior people in the organization, who carry the bulk of leadership and decision-making responsibility.
    • Highly technical or specialized, and therefore difficult to replace.
    • Tied closely to unique or proprietary processes or possess knowledge that cannot be procured externally.
    • Critical to the continuation of business and cannot be left vacant without risking business operations.

    Info-Tech Insight

    Losing employees in key roles without adequate preparation for their departure has a direct impact on the bottom line in terms of disrupted productivity, lost knowledge, severed relationships, and missed opportunities.

    A tree of key roles, starting with CEO and branching down.

    Identifying key roles is the first step in a range of workforce management activities because it helps establish organizational needs and priorities, as well as focusing planning effort.

    A talent review allows you to identify the knowledge and skills you need today and for the long term.

    Knowing what you need is the first step in determining what you have and what you need to keep.

    • A talent review is an analytic planning process used to ensure a work unit has the right people, in the right place, at the right time, and for the right cost in order to successfully execute its business strategy. It allows organizations to:
    • Evaluate workforce demographics, review skills, and conduct position inventories.
    • Evaluate business continuity risk from a talent perspective by identifying potential workforce shortages.
    • Identify critical positions, critical skills for each position, and percentage of critical workers retiring to assess the potential impact of losing them.
    • Look at the effect of loss on new product development, revenues, costs, and business strategic objectives.

    Caution

    A talent review is a high-level planning process which does not take individual employees into consideration. Succession planning looks at individuals and will be discussed in Phase 2.

    A talent review gets you to think in terms of:

    • Where your organization wants to be in five years.
    • What skills the organization needs to meet business goals between now and then.
    • How it can be best positioned for the longer-term future.

    Note: Planning against a time frame longer than five years is difficult because uncertainty in the external business environment will have unforeseen effects. Revisit your plan annually and update it, considering changes.

    Step 1.1

    Identify critical roles

    Activities
    • 1.1.1 Document Business Priorities, Goals, and Challenges
    • 1.1.2 Clarify Key Role Criteria and Weighting
    • 1.1.3 Evaluate Role Importance
    • 1.1.4 Key Role Selection and Comparison
    • 1.1.5 Capture Key Elements of Critical Roles

    The primary goal of this step is to ensure we have effectively identified key roles based on business priorities, goals, and challenges, and to capture the key elements of critical roles.

    Outcomes of this step

    • Documented business priorities, goals, and challenges.
    • Key elements of critical roles captured.
    • Key role criteria and weighting.
    Talent Review
    Step 1.1 Step 1.2

    Business priorities will determine the knowledge and skills you value most

    Venn diagram of business priorities: 'Customer Focus', 'Operational Focus', and 'Product Focus'.
    Note: Most organizations will be a blend of all three, with one predominating
    “I’ve been in the position where the business assumes everyone knows what is required. It’s not until you get people into a room that it becomes clear there is misalignment. It all seems very intuitive but in a lot of cases they haven’t made the critical distinctions regarding what exactly the competencies are. They haven’t spent the time figuring out what they know.” (Anne Roberts, Principal, Leadership Within Inc.)

    1.1.1 Document business priorities

    Input: Business strategic plan

    Output: Completed workforce planning worksheet (Tab 2) of the Key Roles Succession Planning Tool

    Materials: Key Roles Succession Planning Tool

    Participants: IT leadership

    Start by identifying your business priorities based on your strategic plan. The goal of this exercise is to blast away assumptions and make sure leadership has a common understanding of your target.

    With the questions on the previous slide in mind document your business priorities, business goals, and business challenges in Tab 2 of the Key Roles Succession Planning Tool worksheet.

    Get clear answers to these questions:

    • Are we customer focused, product focused, or operationally focused? In other words, is your organization known for:
      • Great customer service or a great customer experience?
      • The lowest price?
      • Having the latest technology, or the best quality product?
    • What are our organizational/departmental business goals? To improve operational effectiveness, are we really talking about reducing operational costs?
    • What are the key business challenges to address within the context of our focus?

    Key Roles Succession Planning Tool

    Clarify what defines a key role

    A key role is crucial to achieving organizational objectives, drives business performance, and includes specialized and rare competencies. Key roles are high in strategic value and rarity – for example, the developer role for a tech company.
    Chart with axes 'Rarity' and 'Strategic Value'. Lowest in both are 'Supporting Roles', Highest in both are 'Critical Roles', and the space in the middle are 'Core Roles'. Look at two dimensions when examining roles:
    • Strategic value refers to the importance of the role in keeping the organization functioning and executing on the strategic objectives.
    • Rarity refers to how difficult it is to find and develop the competencies in the role.

    Info-tech insight

    Traditionally, succession planning has only addressed top management roles. However, until you look at the evidence, you won’t know if these are indeed high-value roles, and you may be missing other critical roles further down the hierarchy.

    Use the Critical Role Identifier to facilitate the identification of critical roles with your leaders.

    1.1.2 Clarify key role criteria & weighting

    Input: Business strategic plan

    Output: Weighted criteria to help identify critical roles

    Materials: Critical Role Identifier

    Participants: IT leadership

    1. Using Tab 2 of the Critical Role Identifier tool, along with the information on the previous slide, determine the relative importance of four criteria as contributing to the importance of a role within the organization.
    2. Rate each of the four criteria: strategic value, rarity, revenue generation, business/operation continuity, and any custom criteria numerically. You might choose only one or two criteria – they all do not need to be included.
    3. Document your decisions in Tab 2 of the Critical Role Identifier.

    Critical Role Identifier

    1.1.3 Evaluate role importance

    Input: List of IT roles

    Output: Full list of roles and a populated Critical Role Selection sheet (Tab 4)

    Materials: Critical Role Identifier

    Participants: IT leadership

    1. Using Tab 3 of the Critical Role Identifier, collect information about IT roles.
    2. Start by listing each role under consideration, and its department or subcategory.
    3. For each criteria statement listed across the top of the sheet, select an option from the drop-down menu to reflect the appropriate answer scale rating. Replace the text in grey with information customized to your team. If criteria has a weighting of zero in Tab 2, the questions associated with that criteria will be greyed out and do not have to be answered.

    Critical Role Identifier

    Identify the key roles that support and drive your business priorities

    Focus on key IT roles instead of all roles to save time and concentrate effort on your highest risk areas.

    Key Roles include:

    • Strategic Roles: Roles that give the greatest competitive advantage. Often these are roles that involve decision-making responsibility.
    • Core Roles: Roles that must provide consistent results to achieve business goals.
    • Proprietary Roles: Roles that are tied closely to unique or proprietary internal processes or knowledge that cannot be procured externally. These are often highly technical or specialized.
    • Required Roles: Roles that support the department and are required to keep it moving forward day-to-day.
    • Influential Roles: Positions filled by employees who are the backbone of the organization, the go-to people who are the corporate culture.
    Ask these questions to identify key roles:
    1. What are the roles that have a significant impact on delivering the business strategy?
    2. What are the key differentiating roles for our organization?
    3. Which roles, if vacant, would leave the organization open to non-compliance with regulatory or legal requirements?
    4. Which roles have a direct impact on the customer?
    5. Which roles, if vacant, would create system, function, or process failure for the organization?

    1.1.4 Key role selection and comparison

    Input: Tab 3 of the Critical Role Identifier

    Output: List of roles from highest to lowest criticality score, List of key roles entered in Tab 2 of the Key Roles Succession Planning Tool

    Materials: Critical Role Identifier, Key Roles Succession Planning Tool

    Participants: IT leadership

    1. Using tab 4 of the Critical Role Identifier, which displays the results of the role importance evaluation, review the weighted criticality score. To add or remove roles or departments make changes on Tab 3.
    2. Use this table to see the scores and roles from highest to lowest based on your weightings and scoring.
    3. In column J, classify the roles as critical, core, or supporting based on the weighted overall score and the individual criteria scores.
      1. Critical – is crucial to achieving organizational objectives, drives business performance, and includes specialized and rare skills.
      2. Core – is related to operational excellence. Highly strategically valuable but easy to find or develop.
      3. Supporting – is important in keeping business functioning; however, the strategic value is low. Competencies are easy to develop.
    4. Once you’ve selected the key roles, transfer them into Tab 2 of the Key Roles Succession Planning Tool worksheet where you have documented your business priorities.

    Critical Role Identifier

    Key Roles Succession Planning Tool

    1.1.5 Capture key elements of critical roles

    Input: Job descriptions, Success profiles, Competency profiles

    Output: List of required skills and knowledge for key roles, Role profiles documented for key roles

    Materials: Key Roles Succession Planning Tool, Role Profile Template

    Participants: IT leadership

    1. Document the minimum requirements for critical roles in column E and F of Tab 2 of the Key Roles Succession Planning Tool. Include elements that drive talent decisions, are measurable, and are oriented to future organizational needs.
    2. Consider how leadership competencies and technical skills tie to business expansion plans, new service offerings, etc.
    3. Use the Role Profile Template to help in this process and to maintain up-to-date information.
    4. Role profiles may be informed by existing job descriptions, success profiles, or competency profiles.
    5. Conduct regular maintenance on your role profiles. Outdated and inaccurate role-related information can make succession planning efforts ineffective.

    Key Roles Succession Planning Tool

    Role Profile Template

    Case Study

    Conduct a “sanity check” by walking through a checklist of all roles to ensure you haven’t missed anything.
    INDUSTRY
    Large Provincial Hospital
    SOURCE
    Payroll Manager
    Challenge
    • Key roles may not be what you think they are.
    • The Payroll Manager of a large Provincial hospital, with 20-year tenure, announced her retirement.
    • Throughout her tenure, this employee took on many tasks outside the scope of her role, including pension calculations/filings and other finance-related tasks that required a high level of specialized knowledge of internal systems.
    Solution
    • Little time or effort was placed on fully understanding what she did day-to-day.
    • Furthermore, the search for a replacement was left far too late, which meant that she vacated the role without training a replacement.
    • Low level roles can become critical to business continuation if they’re occupied by only one person, creating a “single point of failure” if they become vacant.
    Results
    • It wasn’t until after she left that it became obvious how much extra work she was doing, which made it nearly impossible to find a replacement.
    • Her manager found a replacement to take the payroll duties but had to distribute the other duties to colleagues (who were very unhappy about the extra tasks).
    • This role may not seem like a “key role,” but the incumbent turned it into one. Keep tabs on what people are working on to avoid overly nuanced role requirements.

    Step 1.2

    Assess talent

    Activities
    • 1.2.1 Identify Current Incumbents’ Information
    • 1.2.2 Identify Potential Successors and Collect Information

    The primary goal of this step is to assess departmental talent and identify gaps between potential successors and key roles. This analysis is intended to support departmental access to suitable talent ensuring future business success.

    Outcomes of this step

    • Collection of current incumbents’ information.
    • Collection of potential successor information.
    • Gap assessment.

    Talent Review

    Step 1.1 Step 1.2

    Find out key role incumbents’ career plans

    Have career discussions with key role incumbents

    • Do not ask employees directly about their retirement plans as this can be misconstrued as age discrimination – let them take the initiative.
    • To take the spotlight away from older workers and potential feelings of discrimination, supervisors should be having these discussions with their employees at least annually.
    • Having this discussion creates an opportunity for employees to share their retirement plans, if they have any.
    • Warning: This is not the time to make promises about the future. For example, alternative work arrangements cannot be guaranteed without further analysis and planning.
    Do the following:
    1. Book a meeting with employees and ask them to prepare for a career development discussion.
    2. Ask direct questions about motivation, lifestyle preferences, and passions.
    3. Spend the time to understand your employees’ goals and their development needs.
    If an employee discloses that they plan to leave within the next few years:
    1. Gather information about approximate exit dates (non-binding).
    2. Find out their opinions about how they would like to transition out of their role, including any alternative work arrangements they would like to pursue.

    Potential questions to ask during career discussions with key role incumbents

    • Where do you see yourself in five years?
    • What role would you see yourself in after this one?
    • What gets you excited about coming to work?
    • Describe your greatest strengths. How would you like to use those strengths in the future?
    • What is standing in the way of your career goals?
    ** Do not ask employees directly about their retirement plans as this can be misconstrued as age discrimination – let them take the initiative.**
    Stock photo of a smiling employee with grey hair.

    1.2.1 Identify current incumbents' information

    Input: Key roles list, Employee information

    Output: List of key roles with individual incumbent information

    Materials: Key Roles Succession Planning Tool – Succession Plan Worksheet (Tab 3)

    Participants: IT leadership/management team, HR, Current incumbents if necessary

    Identify current incumbents for all key roles and collect information about them.

    Using Tab 3 of the Key Roles Succession Planning Tool identify the incumbent (the person currently in the role) for all key roles.

    Distribute the worksheet to department managers and team leaders to complete the information below for each key role.

    For that incumbent, also document:

    1. Their time in that role.
    2. Their overall performance in current role (does not meet, meets, or exceeds expectations).
    3. Next step in career (target role or retirement).
    4. Time until exit from the current role (known or estimated).
    5. Development needs for next step in career.
    6. Any additional knowledge and skills they possess beyond the role description that is of value to the organization.

    Upon completion, managers and team leaders should review the results with the department leader.

    Key Roles Succession Planning Tool

    Identify potential successors for all key roles

    It’s imperative that multiple sources of information are used to ensure no potential successor is missed and to gain a complete candidate picture.

    Work collaboratively with the management team and HR business partners for names of potential successors.

    The management team includes:

    • The incumbent’s direct supervisor.
    • Managers from the department in which the key role exists.
    • Leaders of teams with which potential successors have worked.
    • The key role incumbent (assuming it’s appropriate to do so).

    Use management roundtable discussions to identify and analyze each potential successor.

    • Participants should come equipped with names of potential successors and be prepared to provide a rationale for their recommendation.
    • Provide all participants with the key role job description in advance of the meeting, including responsibilities and required knowledge and skills.

    Don’t confuse successors with high potentials!

    • Identifying high potential employees involves recognizing those employees who consistently outperform their peers, progress more quickly than their peers, and live the company culture. They are usually striving for leadership roles.
    • While you also want your successors to exemplify these qualities of excellence, succession planning is specifically about identifying the employees who currently possess (or soon will possess) the skills and knowledge required to take over a key role.
    • Remember: Key roles are not limited to leadership roles, so cast a wider net when identifying succession candidates.
    See the following slide for sources of information participants should consult to back up their recommendations and vet succession candidates.

    Determine how employees will be identified for talent assessment

    Description Advice
    Management-nominated employees
    • Managers or skip-level leaders nominate potential successors within or outside their team.
    • Limit bias by requiring management nominations to be based on specific evidence of performance and potential.
    High-potential employees (HiPos)
    • Consider employees who are in an existing high-potential program.
    • Determine whether the HiPo program sufficiently assesses for critical role requirements. Successors must possess the skills and knowledge required for specific critical roles. Expand assessment beyond just HiPo.
    Self-nominated employees
    • Employees are informed about succession planning and asked to indicate their interest in critical roles.
    • Train managers to support the program and to handle difficult conversations (e.g. employee submitted self-nomination and was unsuccessful).
    All employees
    • All employees across a division, geography, function, or leadership level are invited for assessment.
    • While less common, this approach is appropriate for highly inclusive cultures. Be prepared to invest significantly more time and resources.
    When identifying employees, keep the following advice in mind:

    Widen the net

    Don’t limit yourself to the next level down or the same functional group.

    Match transparency

    With less transparency, there are fewer options, and you risk missing out on potential successors.

    Select the appropriate talent assessment methods

    Identify all talent assessment types used in your organization and examine their ability to inform decision-making for critical role assignments. Select multiple sources to ensure a robust talent assessment approach:

    A sound talent assessment methodology will involve both quantitative and qualitative components. Multiple data inputs and perspectives will help ensure relevant information is prioritized and suitable candidates aren’t overlooked.

    However, beware that too many inputs may slow down the process and frustrate managers.

    Beware of biases in talent assessments. A common tendency is for people to recommend successors who are exactly like them or who they like personally, not necessarily the best person for the job. HR must (diplomatically) challenge leaders to use evidence-based assessments.

    Good Successor Information Sources

    • 360-Degree Feedback – (breadth and accuracy)
    • HR-led Interviews – (objectivity and confirmation)
    • Talent Review Meetings – (leadership input)
    • Stretch Assignments – (challenge comfort zones)
    • Competency-Based Aptitude Tests – (objective data)
    • Job Simulations – (real-life testing)
    • Recent Performance Evaluations – (predictor of future performance)

    Prepare to customize the Individual Talent Profile Template

    Ensure the role profile and individual talent profile are synchronized to enable comparing employee qualifications and readiness to critical role requirements. Sample of the Role Profile.

    Role Profile

    A role profile contains information on the skills, competencies, and other minimum requirements for the critical role. It details the type of incumbent that would fit a critical role.
    Stock image of a chain link.

    Use both in conjunction during:

    • Talent assessment
    • Successor identification
    • Successor development
    • Successor selection
    Sample the Individual Talent Profile.

    Individual Talent Profile

    A talent profile provides information about a person. In addition to responding to role profile criteria, it provides information on an employee’s past experiences and performance, career aspirations, and future potential.

    1.2.2 Identify Potential Successors’ Information

    Input: Key roles list, Employee information, Completed role profiles and/or Tab 2 role information.

    Output: List of potential successors for key roles that are selected for talent assessment

    Materials: Key Roles Succession Planning Tool – Succession Plan Worksheet (Tab 3)

    Participants: IT leadership, IT team leads, Employees

    Identify potential successors for key roles and collect critical information.

    Have managers and team leads complete column I on Tab 3 of the Key Roles Succession Planning Tool and review with the department leader.

    There may be more than one potential successor for key roles; this is okay.

    Once the list is compiled, complete an individual talent profile for each potential successor. Record an employee’s:

    1. Employee information
    2. Career goals
    3. Experience and education
    4. Achievements
    5. Competencies
    6. Performance
    7. Any assessment results

    Once the profiles are completed, they can be compared to the role profile to identify development needs.

    Key Roles Succession Planning Tool

    Individual Talent Profile Template

    Build an IT Succession Plan

    Phase 2

    Succession Planning

    Phase 1

    1.1 Identify Critical Roles

    1.2 Assess Talent

    Phase 2

    2.1 Identify Successors

    2.2 Develop Successors

    2.3 Select Successors

    Phase 3

    3.1 Identify Critical Knowledge

    3.2 Select Transfer Methods

    3.3 Document Role Transition Plan

    This phase will walk you through how to:

    • Conduct an assessment to identify “at risk” key role incumbents.
    • Identify potential successors for key roles and collect critical information.
    • Assess gaps between key role incumbents and potential successors.

    Tools and resources used:

    • Key Roles Succession Planning Tool
    • Key Role Profile
    • Individual Talent Profile

    This phase involves the following participants:

    • IT leadership/management team
    • HR

    Succession planning helps you assess which key roles are most at risk

    Drilling down to the incumbent and successor level introduces “real life,” individual-focused factors that have a major impact on role-related risk.

    Succession planning is an organizational process for identifying and developing talent internally to fill key business roles. It allows organizations to:

    • Understand the career plans of employees to allow organizations to plan more accurately.
    • Identify suitable successors for key roles and assess their readiness.
    • Mitigate risks to long-term business continuity and growth.
    • Avoid external replacement costs including headhunting and recruitment, HR administration, and productivity loss.
    • Retain internal tacit knowledge.
    • Increase engagement and retention; keeping talented people reinforces career path opportunities and builds team culture.

    Caution:

    Where the talent review was about high-level strategic planning for talent requirements, succession planning looks at individual employees and plans for which employees will fulfill which key roles next.
    “I ask the questions, What are the risks we have with these particular roles? Is there a way to disperse this knowledge to other members of the group? If yes, then how do we do that?” (Director of HR, Service Industry)

    Succession planning ultimately must drill down to individual people – namely, the incumbent and potential successors.

    This is because individual human beings possess a unique knowledge and skill set, along with their own personal aspirations and life circumstances.

    The risks associated with a key role are theoretical. When people are introduced into the equation, the “real life” risk of loss for that key role can change dramatically.

    Succession Planning

    Funnel titled 'Succession Planning' with 'Critical Roles' at the top of the funnel, 'Critical Knowledge and Skills' as the middle of the funnel, 'Individuals' as the bottom of the funnel, and it drains into 'Incumbent's Potential Successors'.

    Step 2.1

    Identify Successors

    Activities
    • 2.1.1 Conduct Individual Risk Assessment
    • 2.1.2 Successor Readiness Assessment

    This step highlights the relative positioning of all employees assessed for departure risk compared to the potential successors’ readiness, identifying gaps that create risk for the organization, and need mitigation strategies.

    Outcomes of this step

    • Individual risk assessment results – mitigate, manage, accept matrix.
    • Potential successor readiness ranking.
    • Determination on transparency level with successors.

    Succession Planning

    Step 2.1 Step 2.2 Step 2.3

    Decide how to obtain information on employee interest in critical roles

    Not all employees may want to be considered as part of the succession planning program. It might not fit their short- or long-term plans. Avoid misalignment and outline steps to ascertain employee interest.

    Transparency

    • Use your target transparency level to:
      • Determine the degree of employees’ participation in self-assessment.
      • Guide organization-wide and targeted messaging about succession planning (see Step 3).

    Timing

    • Ensure program-level communication has occurred before asking employees about their interests in critical roles, in order to garner more trust and engagement.
    • Decide at what point along the succession planning process (if at all) that employee’s career interests will be collected and incorporated.

    Manager accountability and resources

    • Identify resources needed for managers to conduct targeted career conversations with employees (e.g. training, communication guides, key messaging).
    • If program communication is to be implemented organization-wide, approach accordingly.

    Obtaining employee interest ensures process efficiency because:

    • Time isn’t wasted focusing on candidates who aren’t interested.
    • The assessment group is narrowed down through self-selection.

    Level-set expectations with employees:

    • Communicate that they will be considered for assessment and talent review discussions.
    • Ensure they understand that everyone assessed will not necessarily be identified or selected as a successor.

    Conduct a risk assessment

    Identify key role incumbents who may leave before you’re ready.

    Pay particular attention to those employees nearing retirement and flag them as high risk.

    Understand the impact that employee age has on key role risk. Keep the following in mind when filling out the Individual Risk Assessment of the Key Roles Succession Planning Tool. See the next slide for more details on this.

    High Risk Arrow pointing both ways vertically. Anyone 60 years of age or older, or anyone who has indicated they will be retiring within five years.
    Moderate Risk Employees in their early 50s are still many years away from retirement but have enough years remaining in their career to make a significant move to a new role outside of your organization. Furthermore, they have specialized skills making them more attractive to external organizations.
    Employees in their late 50s are likely more than five years away from retirement but are also less likely than younger employees to leave your organization for another role elsewhere. This is because of increasing personal risk in making such a move, and persistent employer unwillingness to hire older employees.
    Low Risk Technically, when it comes to succession planning for key roles held by employees over the age of 50, no one should be considered “low risk for departure.
    Pull some hard demographic data.

    Compile a report that breaks down employees into age-based demographic groups.

    Flag those over the age of 50 – they’re in the “retirement zone” and could decide to leave at any time.

    Check to see which key role incumbents fall into the “over 50” age demographic. You’ll want to shortlist these people for an individual risk assessment.

    Update this report twice a year to keep it current.

    For those people on your shortlist, gather the information that supervisors gained from the career discussions that took place. Specifically, draw out information that indicates their retirement plans.

    2.1.1 Conduct Individual Risk Assessment

    Input: Completed Succession Plan worksheet

    Output: Risk assessment of key role incumbents, understanding of which key role departures to manage, mitigate, and accept

    Materials: Key Roles Succession Planning Tool – Individual Risk Assessment (Tab 4), Key Roles Succession Planning Tool – Risk Assessment Results (Tab 5)

    Participants: IT leadership/management team

    Assign values for probability of departure and impact of departure using the Key Roles Succession Planning Tool.

    For those in key roles and those over 50, complete the Individual Risk Assessment (Tab 4) of the Key Roles Succession Planning Tool:

    1. Assess each key role incumbent’s probability of departure based on your knowledge. If the person is going to another job, is a known flight risk, or faces dismissal, the probability is high.
      • 0-40: Unlikely to Leave. If the employee is new to the role, highly engaged, or a high potential.
      • 41-60: Unknown. If the employee is sending mixed messages about happiness at work, or sending no messages, it may be difficult to guess.
      • 61-100: Likely to Leave. If the employee is nearing retirement, actively job searching, disengaged, or faces dismissal, then the probability of departure is high.
    2. Assess the role and the individual’s impact of departure on a scale of 1 (no impact) to 100 (devasting impact).
    3. Review the risk assessment results on tab 5 of the planning tool. The employees that appear in the mitigate quadrant are your succession planning priorities.

    Key Roles Succession Planning Tool

    Define readiness criteria for successor identification

    1. Select the types of readiness and the number of levels:

      Readiness by time horizon:

      • Successors are identified as ready based on how long it is estimated they will take to acquire the minimum requirements of the critical role.
      • Levels example: Ready Now, Ready in 1-2 Years, Ready in 3-5 Years.

      Readiness by moves:

      • Successors are identified as ready based on how many position moves they have made or how many developmental experiences they have had.
      • Levels example: Ready Now, Ready after 1 Move, Ready after 2 Moves.
    2. Create definitions for each readiness level:
      Example:

      Performance

      Potential

      Ready Now Definition: Ability to deliver in current role Requirement: Meets or exceeds expectations Definition: Ability to take on greater responsibility Requirement: Demonstrates learning agility
      The 9-box is an effective way to map performance and potential requirements and can guide management decision making in talent review and calibration sessions. See McLean & Company’s 9-Box Job Aid for more information. Sample of the 9-Box Job Aid, a 9-field matrix with axes 'Potential: Low to High' and 'Performance: Low to High'.
      “Time means nothing. If you say someone will be ready in a year, and you’ve done nothing in that year to develop them, they won’t be ready. We look at it as moves or experiences: ready now, ready in one move, ready in two moves.” (Amanda Mathieson, Senior Manager, Talent Management, Tangerine)

    2.1.2 Successor Readiness Assessment

    Input: Individual talent profiles, List of potential successors (Tab 3)

    Output: Readiness ranking for each potential successor

    Materials: Key Roles Succession Planning Tool

    Participants: IT leadership/management team

    Assign values for probability of departure and impact of departure using the Key Roles Succession Planning Tool.

    Using Tab 6 of the Key Roles Succession Planning Tool, evaluate the readiness of each potential successor that you previously identified.

    1. Enter the name, current role, and target role of each potential successor into the spreadsheet.
    2. For each employee, fill in a response from “strongly agree” to “strongly disagree” for the assessment criteria statements listed in column B of Tab 6. This will give you a readiness ranking in row 68.

    Key Roles Succession Planning Tool

    Decide if and how successors will be told about their status in the succession plan

    1. Decide if employees will be told. Be as transparent as possible. This will provide several benefits to your organization (e.g. higher engagement, retention) while managing potential risks (e.g. perception that the process is unfair, reducing motivation to perform).
    2. Decide who will tell them. Decide based on the culture of your organization; are official communications usually conveyed through the direct manager, HR, senior leaders, or steering committee?
    1. Determine how you will tell them.

      Suggested messaging to non-successors:

      • Not being identified as a successor does not mean that an employee is not valued by the organization, nor does it indicate the employee will be let go. It simply means that the organization needs a backup plan to manage risk.
      • Employees can still develop toward a critical role they are interested in, and the organization will continue to evaluate whether they can be a potential successor.
      • It is the employee’s responsibility to own their development and communicate to their manager any interest they have in critical roles.

      Suggested messaging to successors:

      • Being identified as a successor is an investment in employee development – not a guaranteed promotion.
      • Successor status may change based on changes to the critical role itself, or if performance is not on par with expectations.
      • The organization strives to be as fair and objective as possible through evidence-based assessments of performance and potential.

    Case Study

    Failing to have a career aspiration discussion with a potential successor leaves a sales director in a bind.

    INDUSTRY
    Professional Services
    SOURCE
    Confidential
    Challenge
    • A senior sales director in a medium-sized private company knew there would be a key management opportunity opening up in six months. He had one candidate in mind: a key contributor from the sales floor.
    • The sales manager assumed that the sales representative would want the management position and began planning the candidate’s required training in order to get him ready.
    Solution
    • Three months before the position opened up, the manager finally approached the representative about the opportunity, telling the representative that he was an excellent candidate for the role.
    • However, the sales representative was not interested in managing people. He wanted to come in, do a really great day’s worth of work, and then go home and be done. He already loved what he did.
    Results
    • The sales representative turned down the offer point blank, leaving the manager with less than three months to find and groom a new internal successor.
    • The manager failed on several fronts. First, he did not ask the employee about his career aspirations. Second, he did not groom a pool of potential successors for the role, affording no protection in the event that the primary candidate couldn’t or wouldn’t assume the role.

    Step 2.2

    Develop Successors

    Activities
    • 2.2.1 Outline Successor Development Process

    The primary goal of this step is to identify the steps that need to be taken to develop potential successors. Focus on training employees for their future role, not just their current one.

    Outcomes of this step

    • Identified gaps between key role exits and successor readiness.

    Succession Planning

    Step 2.1 Step 2.2 Step 2.3

    2.2.1 Outline Successor Development Process

    Input: Role profiles, Talent profiles, Talent assessments

    Output: Identified gaps between key role exits and successor readiness

    Materials: Key Roles Succession Planning Tool – Successor Identification (Tab 7)

    Participants: IT leadership/management team

    Prepare successors for their next role, not just their current one.

    Use role and talent profiles and any talent assessment results to identify gaps for development.

    1. Outline the steps involved in the individual development planning process for successors. Key steps include identifying development timeline, learning needs, learning resources and strategies, and accomplishment metrics/evidence.
    2. Identify learning elements successor development will involve based on critical role type. For example, coaching and/or mentoring, leadership training, functional skills training, or targeted experiences/projects.
    3. Select metrics with associated timelines to measure the progress of successor development plans. Establish guidelines for employee and manager accountability in developing prioritized competencies.
    4. Determine monitoring cadence of successor development plans (i.e. how often successor development plans will be tracked to ensure timely progress). Identify who will be involved in monitoring the process (e.g. steering committee).

    Info-Tech insight

    Succession planning without integrated efforts for successor development is simply replacement planning. Get successors ready for promotion by ensuring a continuously monitored and customized development plan is in place.

    Integrate knowledge transfer in the successor development process

    1

    Brainstorm ideas to encourage knowledge-sharing and transfer from incumbent to successor.

    2

    Integrate knowledge-transfer methods into the successor development process.
    Identify key knowledge areas to include:
    • Specialized technical knowledge
    • Specialized research and development processes
    • Unique design capabilities/methods/models
    • Special formulas/algorithms/techniques
    • Proprietary production processes
    • Decision-making criteria
    • Innovative sales methods
    • Knowledge about key customers
    • Relationships with key stakeholders
    • Company history and values
    Use multiple methods for effective knowledge transfer.

    Explicit knowledge is easily explained and codified, such as facts and procedures. Knowledge transfer methods tend to be more formal and one-way. For example:

    • Formal documentation of processes and best practices
    • Self-published knowledgebase
    • Formal training sessions

    Tacit knowledge accumulates over years of experience and is hard to articulate. Knowledge transfer methods are often informal and interactive. For example:

    • Mentoring and job shadowing
    • Multigenerational work teams
    • Networks and communities
    Knowledge transfer can occur via a wide range of methods that need to be selected and integrated into daily work to suit the needs of the knowledge to be transferred and of the people involved. See Phase 3 for more details on knowledge transfer.

    Step 2.3

    Select Successors

    The goal of this step is to determine how critical roles will be filled when vacancies arise.

    Outcomes of this step

    • Agreement with HR on the process to fill vacancies when key roles exit.

    Succession Planning

    Step 2.1 Step 2.2 Step 2.3

    Determine how critical roles will be filled when vacancies arise

    Choose one of two approaches to successor selection:
    • Talent review meeting:
      • Conduct a talent review meeting with functional leaders to discuss key open positions and select the right successors. Ascertain successor interest prior to the meeting, if not obtained already.
      • If multiple successors are ready now, use both role and talent profiles to arrive at a final decision.
      • If only one successor is ready now, outline steps for their promotion process. Which leaders should be involved for final approval? What is TA’s role?
    • Talent acquisition (TA) process:
      • Align with TA to implement a formal recruitment process to select the right successor (open application and interview process to talent pool).
      • Decide if a talent review meeting is required afterwards to agree on the final successor or if the interview panel will make the final decision.

    Work together with Talent Acquisition (TA) to outline special treatment of critical role vacancies. Ensure TA is aware of succession plan(s).

    Explicitly determine the level of preference for internal successors versus external hires to your TA team to ensure alignment. This will create an environment where promotion from within is customary.

    Build an IT Succession Plan

    Phase 3

    Knowledge Transfer

    Phase 1

    1.1 Identify Critical Roles

    1.2 Assess Talent

    Phase 2

    2.1 Identify Successors

    2.2 Develop Successors

    2.3 Select Successors

    Phase 3

    3.1 Identify Critical Knowledge

    3.2 Select Transfer Methods

    3.3 Document Role Transition Plan

    This phase will show you to:

    • Identify critical knowledge risks.
    • Select appropriate transfer methods.
    • Document knowledge transfer initiatives for key role transition plans.

    Tools and resources used:

    • Role Transition Plan Template

    This phase involves the following participants:

    • IT leadership/management team
    • HR
    • Incumbent & successor managers

    Mitigate risk – formalize knowledge transfer

    Use Info-Tech’s Mitigate Key IT Employee Knowledge Loss blueprint to build and implement your knowledge transfer plan.

    Effective knowledge transfer allows organizations to:
    • Maintain or improve speed and productivity by ensuring the right people have the right skills to do their jobs well.
    • Increase agility because knowledge is more evenly distributed amongst employees. Multiple people can perform a given task and no one person becomes a bottleneck.
    • Capture and sustain knowledge; creating a knowledge database provides all employees access to the information, now and in the future.
    Knowledge transfer between those in key roles and potential successors yields the highest dividends for:
    • Senior level successions.
    • External hires.
    • Senior expatriate transfers.
    • Developmental stretch assignments.
    • Internal cross-divisional transfers and promotions.
    • High organizational dependency on unique expert knowledge.
    • Critical function/project/team transitions.
    • Large scale reorganizations and mergers & acquisitions.
    (Source: Piktialis and Greenes, 2008)
    Sample of the Mitigate Key IT Employee Knowledge Loss blueprint.

    Mitigate Key IT Employee Knowledge Loss

    Knowledge transfer is complex and must be both multi-faceted and well supported

    Knowledge transfer is the capture, organization, and distribution of knowledge held by individuals to ensure that it is accessible and usable by others.

    Knowledge transfer is not stopping, learning, and returning to work. Nor is it simply implementing a document management system.  Arrow pointing right. Knowledge transfer is a wide range of methods that must be carefully selected and integrated into daily work in order to meet the needs of the knowledge to be transferred and the people involved.

    Knowledge transfer works best when the following techniques are applied

    • Use multiple methods and media to transfer the knowledge.
    • Ensure a two-way interaction between the knowledge source and recipient.
    • Support knowledge transfer with active mentoring.
    • Transfer knowledge at the point of need; that is, when it’s immediately useful.
    • Offer experience-oriented training to reinforce knowledge absorption.
    • Use a knowledge management system to permanently capture knowledge shared.
    Personalization is the key.

    Dwyer & Dwyer say that providing “insights to a particular person (or people) needing knowledge at the time of the requirement” is the difference between knowledge transfer that sticks and knowledge that is forgotten.

    “Designing a system in which the employee must interrupt his or her work to learn or obtain new knowledge is not productive. Focus on ‘teachable moments.” (Karl Kapp, “Tools and Techniques for Transferring Know-How from Boomers to Gamers”)

    Step 3.1

    Identify Critical Knowledge to Transfer

    The goal of this step is to understand what knowledge and skills much be transferred, keeping in mind the various types of knowledge.

    Outcomes of this step

    • Critical knowledge and skills for key roles documented in the Key Role Transition plans.

    Knowledge Transfer

    Step 3.1 Step 3.2 Step 3.3

    Understand what knowledge and skills must be transferred

    There are two basic types of knowledge:

    Explicit knowledge:
    Easily explained and codified, e.g. facts and procedures.
    Image of a head with gears inside. Tacit knowledge:
    Accumulates over years of experience and is hard to verbalize.
    • You should already have a good idea of what knowledge and skills are valued from the worksheets completed earlier.
    • Focus on identifying the knowledge, skills, and relationships essential to the specific incumbent in a key role and what it is he or she does to perform that key role well.
    Document critical knowledge and skills for key roles in the:

    Role Transition Plan Template

    1. Identify key knowledge areas. These include:
      • Specialized technical knowledge and research and development process.
      • Unique design capabilities/methods/models.
      • Special formulas/algorithms/techniques.
      • Proprietary production processes.
      • Decision-making criteria.
      • Innovative sales methods.
      • Knowledge about key customers.
      • Relationships with key stakeholders.
      • Company history and values.
    2. Ask questions of both sources and receivers of knowledge to help determine the best knowledge transfer methods to use.
      • What is the nature of the knowledge? Explicit or tacit?
      • Why is it important to transfer?
      • How will the knowledge be used?
      • What knowledge is critical for success?
      • How will the users find and access it?
      • How will it be maintained and remain relevant and usable?
      • What are the existing knowledge pathways or networks connecting sources to recipients?

    Step 3.2

    Select Knowledge Transfer Methods

    Activities
    • 3.2.1 Select Knowledge Transfer Methods

    This step helps you identify the knowledge transfer methods that will be the most effective, considering the knowledge or skill that needs to be transferred and the individuals involved.

    Outcomes of this step

    • Knowledge transfer methods chosen documented in the Key Role Transition Plans.

    Knowledge Transfer

    Step 3.1 Step 3.2 Step 3.3

    Knowledge transfer methods available

    Be prepared to use various methods to transfer knowledge and use them all liberally.

    The most common knowledge transfer method is simply to have a collaborative culture

    Horizontal bar chart ranking knowledge transfer methods by commonality.
    (Source: McLean & Company, 2013; N=121)

    A basic willingness for a role incumbent to share with a successor is the most powerful item in your tacit knowledge transfer toolkit.

    Formal documentation is critical for explicit knowledge sharing, yet only 40% of organizations use it.

    Rewarding and recognizing employees for doing knowledge transfer well is underutilized yet has emerged as an important reinforcing component of any effective knowledge transfer program.
    Don’t forget it!

    3.2.1 Select Knowledge Transfer Methods

    Input: Role profiles, Talent profiles

    Output: Methods for integrating knowledge transfer into day-to-day practice

    Materials: Role Transition Plan Template

    Participants: IT leadership/management team, HR, Knowledge source, Knowledge recipient

    Utilize methods that make it easy to apply the knowledge in day-to-day practice.

    Select your method according to the following criteria:

    1. The type of knowledge. A soft skill, like professionalism, is best taught via mentoring, while a technical process is best documented and applied on-the-job.
    2. What the knowledge recipient is comfortable with. The recipient may get bored during formal training sessions and retain more during job shadowing.
    3. What the knowledge source is comfortable with. The source may be uncomfortable with blogs and wikis, but comfortable with SharePoint.
    4. The cost. Some methods require an investment in time (e.g. mentoring), while others require an investment in technology (e.g. knowledge bases).
      • The good news is that many supporting technologies may already exist in your organization or can be acquired for free.
      • Methods that cost time may be difficult to get underway since employees may feel they don’t have the time or must change the way they work.

    The more integrated knowledge transfer is in day-to-day activities, the more likely it is to be successful and the lower the time cost. This is because real learning is happening at the same time real work is being accomplished.

    Document the knowledge transfer methods in the Role Transition Plan Template.

    Role Transition Plan Template

    Explore alternative work arrangements

    Ensure sufficient time to prepare successors

    If a key role incumbent isn’t around to complete knowledge transfer, it’s all for naught.

    Alternative work arrangements are critical tools that employers can use to achieve a mutually beneficial solution that mitigates the risk of loss associated with key roles.

    Alternative work arrangements not only support employees who want to keep working, but they allow the business to retain employees that are needed in key roles.

    In a survey from The Conference Board, one out of four older workers indicated that they continue to work because their company provided them with needed flexibility.

    And, nearly half said that more flexibility would make them less likely to retire. (Source: Ivey Business Journal)

    Flexible work options are the most used form of alternative work arrangement

    Horizontal bar chart ranking alternative work arrangements by usage.
    (Source: McLean & Company, N=44)

    Choose the alternative work arrangement that works best for you and the employee

    Alternative Work Arrangement

    Description

    Ideal Use

    Caveats

    Flexible work options Employees work the same number of hours but have flexibility in when and where they work (e.g. from home, evenings). Employees who work fairly independently, with no or few direct reports. Employee may become isolated or disconnected, impeding knowledge transfer methods that require interaction or one-on-one time.
    Contract-based work Working for a defined period of time on a specific project on a non-salaried or non-wage basis. Project-oriented work that requires specialized knowledge or skills. Available work may be sporadic or specific projects more intensive than the employee wants. Knowledge transfer must be built into the contractual arrangement.
    Part-time roles Half-days or a certain number of days per week; indefinite with no end date in mind. Employees whose roles can be readily narrowed and upon whom people and critical processes are not dependent. It may be difficult to break a traditionally full-time job down into a part-time role given the size and nature of associated tasks.
    Graduated retirement Retiring employee has a set retirement date, gradually reducing hours worked per week over time. Roles where a successor has been identified and is available to work alongside the incumbent in an overlapping capacity while he or she learns. The role may only require a single FTE, and the organization may not be able to afford the amount of redundancy inherent in this arrangement.

    The arrangement chosen may be a combination of multiple options

    Alternative Work Arrangement

    Description

    Ideal Use

    Caveats

    Part-year jobs or job sharingWorking part of the year and having the rest of the year off, unpaid.Project-oriented work where ongoing external relationships do not need to be maintained. The employee is unavailable for knowledge transfer activities for a large portion of the year. Another risk is that the employee may opt not to return at the end of the extended time off, with little notice.
    Increased paid time offAdditional vacation days upon reaching a certain age.Best used as recognition or reward for long-term service. This may be a particularly useful retention incentive in organizations that do not offer pension plans. The company may not be able to financially afford to pay for such extensive time off. If the role incumbent is the only one in the role, this may mean crucial work is not being done.
    Altered rolesConcentration of a job description on fewer tasks that allows the employee to focus on his or her specific expertise.Roles where a successor has been identified and is available to work alongside the incumbent, with the incumbent’s new role highly focused on mentoring. The role may only require a single FTE, and the organization may not be able to afford the amount of redundancy inherent in this arrangement.

    Alternative work arrangements require senior management support

    Senior management and other employees must see the value of retaining older workers, or they will not be supportive of these solutions.

    Any changes made to an employee’s work arrangement has an impact on people, processes, and policies.

    If the knowledge and skills of older employees aren’t valued, then:

    • Alternative arrangements will be seen as wasteful accommodation of a low-value employee.
    • Time won’t be allowed to manage the transition properly and make appropriate changes.
    • Other employees may resent any workload spillover.
    Alternate work arrangements can’t be implemented on a whim.

    Make sure alternative work arrangements can be done right and are supported – they’re often solutions that come with additional work. Determine the effects and make appropriate adjustments.

    • Review processes, particularly hand-off and approval points, to ensure tasks will still be handled seamlessly.
    • Assess organizational policies to ensure no violations are occurring or to rework policies (where possible) to accommodate alternative work arrangements.
    • Speak to affected employees to answer questions, identify obstacles, gain support, redefine their job descriptions if required, and make appropriate compensation adjustments. Always provide appropriate training when skills requirements are expanded.

    Step 3.3

    Document Role Transition Plans for all Key Roles

    Activities
    • 3.3.1 Document Role Transition Plans

    The primary goal of this step is to build clear checklist-based plans for each key role to help ensure a smooth transition as a successor takes over.

    Outcomes of this step

    • Completed key role transition plans

    Knowledge Transfer

    Step 3.1 Step 3.2 Step 3.3

    3.3.1 Document Role Transition Plans

    Input: Role profiles, Talent profiles, Talent assessments, Workforce plans

    Output: A clear checklist-based plan to help ensure a smooth transition.

    Materials: Role Transition Plan Template

    Participants: IT leadership/management team, Incumbent, Successor(s), HR

    Define a transition plan for all employees in at-risk key roles, and their successors.

    You should already have a good idea of what knowledge and skills are valued from the worksheets completed earlier. Focus on identifying the knowledge, skills, and relationships essential to the specific incumbent in a key role and what it is they do to perform that key role well.

    Using the Role Transition Plan Template develop a plan to transfer what needs to be transferred from the incumbent to the successor.

    1. Record the incumbent and successor information in the template.
    2. Summarize the key accountabilities and expectations of the incumbent’s role. This summary should highlight specific tasks and initiatives that the successor must take on, including success enablers. Attach the job description for a full description of accountabilities and expectations.
    3. Document the knowledge and skills requirements for the key role, as well as any additional knowledge and skills possessed by the key role incumbent that will aid the successor.
    4. Document any alternative work arrangements to the incumbent’s roles.
    5. Populate the Role Transition Checklist for key transition activities that must be completed by certain dates. A list of sample checklist items has been provided. Add, delete, or modify list items to suit your needs.

    Role Transition Plan Template

    DairyNZ leverages alternative work arrangements

    Ensures successful knowledge transfer
    INDUSTRY
    Agricultural research
    SOURCE
    Rose Macfarlane, General Manager Human Resources, DairyNZ
    Challenge
    • DairyNZ employs many people in specialized science research roles. Some very senior employees are international experts in their field.
    • Several experts have reached or are nearing retirement age. These pending retirements have come as no surprise.
    • However, due to the industry’s lack of development investment in the past, there is a 20–30-year experience gap in the organization for some key roles.
    Solution
    • One principal scientist gave over two years’ notice. His replacement – an external candidate – had been identified in advance and was hired once retirement notice was given.
    • The incumbent’s role was amended. He worked alongside his successor for 18 months in a controlled hand-over process.
    Results
    • The result was ideal in that the advance notice allowed full knowledge transfer to take place.

    Research Contributors and Experts

    Anne Roberts
    Principal, Leadership Within Inc. al,
    • Anne T. Roberts is an experienced organization development professional and executive business coach who works with leaders and their organizations to help them create, articulate and implement their change agenda. Her extensive experience in change management, organizational design, meeting design and facilitation, communication and leadership alignment has helped leaders tap into their creativity, drive and energy. Her ability to work with and coach people at the leadership level on a wide range of topics has them face their own organizational stories.
    Amanda Mathieson
    Senior Manager, Talent Management, Tangerine
    • Amanda is responsible for researching people- and leadership-focused trends, developing thought models, and providing resources, tools, and processes to build and drive the success of leaders in a disruptive world.
    • Her expertise in leadership development, organizational change management, and performance and talent management comes from her experience in various industries spanning pharmaceutical, retail insurance, and financial services. She takes a practical, experiential approach to people and leadership development that is grounded in adult learning methodologies and leadership theory. She is passionate about identifying and developing potential talent, as well as ensuring the success of leaders as they transition into more senior roles.

    Related Info-Tech Research

    Stock image of a brain. Mitigate Key IT Employee Knowledge Loss
    • Transfer IT knowledge before it’s gone.
    • Effective knowledge transfer mitigates risks from employees leaving the organization and is a key asset driving innovation and customer service.
    Stock image of sticky notes being organized on a board. Implement an IT Employee Development Plan
    • There is a growing gap between the competencies organizations have been focused on developing, and what is needed in the future.
    • Employees have been left to drive their own development, with little direction or support and without the alignment of development to organizational needs.

    Bibliography

    “Accommodating Older Workers’ Needs for Flexible Work Options.” Ivey Business Journal, July/August 2005. Accessed Jan 7, 2013.

    Christensen, Kathleen and Marcie Pitt-Catsouphes. “Approaching 65: A Survey of Baby Boomers Turning 65 Years Old”. AARP, Dec. 2010.

    Coyne, Kevin P. and Shawn T. Coyne. “The Baby Boomer Retirement Fallacy and What It Means to You. “ HBR Blog Network. Harvard Business Review, May 16, 2008. Accessed 8 Jan. 2013.

    Dwyer, Kevin and Ngoc Luong Dwyer. “Managing the Baby Boomer Brain Drain: The Impact of Generational Change on Human Resource Management.” ChangeFactory, April 2010. Accessed Jan 9, 2013.

    Gurchiek, Kathy. “Poll: Organizations Can Do More to Prepare for Talent Shortage as Boomers Retire.” SHRM, Nov 17, 2010. Accessed Jan 3, 2013.

    Howden, Daniel. “What Is Time to Fill? KPIs for Recruiters.” Workable, 24 March 2016. Web.

    Kapp, Karl M. “Tools and Techniques for Transferring Know-How from Boomers to Gamers.” Global Business and Organizational Excellence, July/August 2007. Web.

    Piktialis, Diane and Kent A. Greenes. Bridging the Gaps: How to Transfer Knowledge in Today’s Multigenerational Workplace. The Conference Board, 2008.

    Pisano, Gary P. “You need an Innovation Strategy.” Harvard Business Review, June 2015.

    Vilet, Jacque. “Lost Knowledge – What Are You and Your Organization Doing About It?” TLNT, 25 April 2012. Accessed 5 Jan. 2013.

    Implement Crisis Management Best Practices

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    • Parent Category Name: DR and Business Continuity
    • Parent Category Link: /business-continuity
    • There’s a belief that you can’t know what crisis will hit you next, so you can’t prepare for it. As a result, resilience planning stops at more-specific planning such as business continuity planning or IT disaster recovery planning.
    • Business contingency and IT disaster recovery plans focus on how to resume normal operations following an incident. The missing piece is the crisis management plan – the overarching plan that guides the organization’s initial response, assessment, and action.
    • Organizations without a crisis management plan are far less able to minimize the impact of other crises such as a security breach, health & safety incident, or attacks on their reputation.

    Our Advice

    Critical Insight

    • Effective crisis management has a long-term demonstrable impact on your organization, long after the crisis is resolved. While all organizations can expect a short-term negative impact when a crisis hits, if the crisis is managed well, the research shows that your market capitalization can actually increase long term.
    • Crisis communication is more science than art and should follow a structured approach. Crisis communication is about more than being a good writer or having a social media presence. There are specific messages that must be included, and specific audiences to target, to get the results you need.
    • IT has a critical role in non-IT crises (as well as IT crises). Many crises are IT events (e.g. security breach). For non-IT events, IT is critical in supporting crisis communication and the operational response (e.g. COVID-19 and quickly ramping up working-from-home).

    Impact and Result

    • You can anticipate the types of crisis your organization may face in the future and build flexible plans that can be adapted in a crisis to meet the needs of the moment.
    • Identify potential crises that present a high risk to your organization.
    • Document emergency response and crisis response plans that provide a framework for addressing a range of crises.
    • Establish crisis communication guidelines to avoid embarrassing and damaging communications missteps.

    Implement Crisis Management Best Practices Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement crisis management best practices, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify potential crises and your crisis management team

    Identify, analyze, and prioritized potential crises based on risk to the organization. Set crisis management team roles and responsibilities. Adopt a crisis management framework.

    • Example Crisis Management Process Flowcharts (Visio)
    • Example Crisis Management Process Flowcharts (PDF)
    • Business Continuity Teams and Roles Tool

    2. Document your emergency and crisis response plans

    Document workflows for notification, situational assessment, emergency response, and crisis response.

    • Emergency Response Plan Checklist
    • Emergency Response Plan Summary
    • Emergency Response Plan Staff Instructions
    • Pandemic Response Plan Example
    • Pandemic Policy

    3. Document crisis communication guidelines

    Develop and document guidelines that support the creation and distribution of crisis communications.

    • Crisis Communication Guidelines and Templates

    4. Complete and maintain your crisis management plan

    Summarize your crisis management and response plans, create a roadmap to implement potential improvement projects, develop training and awareness initiatives, and schedule maintenance to keep the plan evergreen.

    • Crisis Management Plan Summary Example
    • BCP Project Roadmap Tool
    • Organizational Learning Guide
    [infographic]

    Workshop: Implement Crisis Management Best Practices

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Potential Crises and Your Crisis Management Team

    The Purpose

    Identify and prioritize relevant potential crises.

    Key Benefits Achieved

    Enable crisis management pre-planning and identify gaps in current crisis management plans.

    Activities

    1.1 Identify high-risk crises.

    1.2 Assign roles and responsibilities on the crisis management team.

    1.3 Review Info-Tech’s crisis management framework.

    Outputs

    List of high-risk crises.

    CMT membership and responsibilities.

    Adopt the crisis management framework and identify current strengths and gaps.

    2 Document Emergency Response and Crisis Management Plans

    The Purpose

    Outline emergency response and crisis response plans.

    Key Benefits Achieved

    Develop and document procedures that enable rapid, effective, and reliable crisis and emergency response.

    Activities

    2.1 Develop crisis notification and assessment procedures.

    2.2 Document your emergency response plans.

    2.3 Document crisis response plans for potential high-risk crises.

    Outputs

    Documented notification and assessment workflows.

    Emergency response plans and checklists.

    Documented crisis response workflows.

    3 Document Crisis Communication Guidelines

    The Purpose

    Define crisis communication guidelines aligned with an actionable crisis communications framework.

    Key Benefits Achieved

    Document workflows and guidelines support crisis communications.

    Activities

    3.1 Establish the elements of baseline crisis communications.

    3.2 Identify audiences for the crisis message.

    3.3 Modify baseline communication guidelines based on audience and organizational responsibility.

    3.4 Create a vetting process.

    3.5 Identify communications channels.

    Outputs

    Baseline communications guidelines.

    Situational modifications to crisis communications guidelines.

    Documented vetting process.

    Documented communications channels

    4 Complete and Maintain Your Crisis Management Plan

    The Purpose

    Summarize the crisis management plan, establish an organizational learning process, and identify potential training and awareness activities.

    Key Benefits Achieved

    Plan ahead to keep your crisis management practice evergreen.

    Activities

    4.1 Review the CMP Summary Template.

    4.2 Create a project roadmap to close gaps in the crisis management plan.

    4.3 Outline an organizational learning process.

    4.4 Schedule plan reviews, testing, and updates.

    Outputs

    Long-term roadmap to improve crisis management capabilities.

    Crisis management plan maintenance process and awareness program.

    Architect Your Big Data Environment

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    • Parent Category Name: Big Data
    • Parent Category Link: /big-data
    • Organizations may understand the transformative potential of a big data initiative, but they struggle to make the transition from the awareness of its importance to identifying a concrete use case for a pilot project.
    • The big data ecosystem is crowded and confusing, and a lack of understanding of it may cause paralysis for organizations.

    Our Advice

    Critical Insight

    • Don’t panic, and make use of the resources you already have. The skills, tools, and infrastructure for big data can break any budget quickly, but before making rash decisions, start with the resources you have in-house.
    • Big data as a service (BDaaS) is making big waves. BDaaS removes many of the hurdles associated with implementing a big data strategy and vastly lowers the barrier of entry.

    Impact and Result

    • Follow Info-Tech’s methodology for understanding the types of modern approaches to big data tools, and then determining which approach style makes the most sense for your organization.
    • Based on your big data use case, create a plan for getting started with big data tools that takes into account the backing of the use case, the organization’s priorities, and resourcing available.
    • Put a repeatable framework in place for creating a comprehensive big data tool environment that will help you decide on the necessary tools to help you realize the value from your big data use case and scale for the future.

    Architect Your Big Data Environment Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should find your optimal approach to big data tools, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Plant the foundations of your big data tool architecture

    Identify your big data use case and your current data-related capabilities.

    • Architect Your Big Data Environment – Phase 1: Plant the Foundations of Your Big Data Tool Architecture
    • Big Data Execution Plan Presentation
    • Big Data Architecture Planning Tool

    2. Weigh your big data architecture decision criteria

    Determine your capacity for big data tools, as well as the level of customizability and security needed for your solution to help justify your implementation style decision.

    • Architect Your Big Data Environment – Phase 2: Weigh Your Big Data Architecture Decision Criteria

    3. Determine your approach to implementing big data tools

    Analyze the three big data implementation styles, select your approach, and complete the execution plan for your big data initiative.

    • Architect Your Big Data Environment – Phase 3: Determine Your Approach To Implementing Big Data Tools
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    Drive Digital Transformation With Platform Strategies

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    • Parent Category Name: IT Strategy
    • Parent Category Link: /it-strategy
    • Enterprise is grappling with the challenges of existing business models and strategies not leading to desired outcomes.
    • Enterprise is struggling to remain competitive.
    • Enterprise wants to understand how to leverage platform strategies and a digital platform.

    Our Advice

    Critical Insight

    To remain competitive enterprises must renew and refresh their business model strategies and design/develop digital platforms – this requires enterprises to:

    • Understand how digital-native enterprises are using platform business models and associated strategies.
    • Understand their core assets and strengths and how these can be leveraged for transformation.
    • Understand the core characteristics and components of a digital platform so that they can design digital platform(s) for their enterprise.
    • Ask if the client’s digital transformation (DX) strategy is aligned with a digital platform enablement strategy.
    • Ask if the enterprise has paid attention to the structure, culture, principles, and practices of platform teams.

    Impact and Result

    Organizations that implement this project will gain benefits in five ways:

    • Awareness and understanding of various platform strategies.
    • Application of specific platform strategies within the context of the enterprise.
    • Awareness of their existing business mode, core assets, value proposition, and strengths.
    • Alignment between DX themes and platform enablement themes so enterprises can develop roadmaps that gauge successful DX.
    • Design of a digital platform, including characteristics, components, and team characteristics, culture, principles, and practices.

    Drive Digital Transformation With Platform Strategies Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should consider the platform business model and a digital platform to remain competitive.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Set goals for your platform business model

    Understand the platform business model and strategies and then set your platform business model goals.

    • Drive Digital Transformation With Platform Strategies – Phase 1: Set Goals for Your Platform Business Model
    • Business Platform Playbook

    2. Configure digital platform

    Define design goals for your digital platform. Align your DX strategy with digital platform capabilities and understand key components of the digital platform.

    • Drive Digital Transformation With Platform Strategies – Phase 2: Configure Your Digital Platform
    • Digital Platform Playbook
    [infographic]

    Workshop: Drive Digital Transformation With Platform Strategies

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand Platform Business Model and Strategies

    The Purpose

    Understand existing business model, value proposition, and key assets.

    Understand platform business model and strategies.

    Key Benefits Achieved

    Understanding the current assets helps with knowing what can be leveraged in the new business model/transformation.

    Understanding the platform strategies can help the enterprise renew/refresh their business model.

    Activities

    1.1 Document the current business model along with value proposition and key assets (that provide competitive advantage).

    1.2 Transformation narrative.

    1.3 Platform model canvas.

    1.4 Document the platform strategies in the context of the enterprise.

    Outputs

    Documentation of current business model along with value proposition and key assets (that provide competitive advantage).

    Documentation of the selected platform strategies.

    2 Planning for Platform Business Model

    The Purpose

    Understand transformation approaches.

    Understand various layers of platforms.

    Ask fundamental and evolutionary questions about the platform.

    Key Benefits Achieved

    Understanding of the transformational model so that the enterprise can realize the differences.

    Understanding of the organization’s strengths and weaknesses for a DX.

    Extraction of strategic themes to plan and develop a digital platform roadmap.

    Activities

    2.1 Discuss and document decision about DX approach and next steps.

    2.2 Discuss and document high-level strategic themes for platform business model and associated roadmap.

    Outputs

    Documented decision about DX approach and next steps.

    Documented high-level strategic themes for platform business model and associated roadmap.

    3 Digital Platform Strategy

    The Purpose

    Understand the design goals for the digital platform.

    Understand gaps between the platform’s capabilities and the DX strategy.

    Key Benefits Achieved

    Design goals set for the digital platform that are visible to all stakeholders.

    Gap analysis performed between enterprise’s digital strategy and platform capabilities; this helps understand the current situation and thus informs strategies and roadmaps.

    Activities

    3.1 Discuss and document design goals for digital platform.

    3.2 Discuss DX themes and platform capabilities – document the gaps.

    3.3 Discuss gaps and strategies along with timelines.

    Outputs

    Documented design goals for digital platform.

    Documented DX themes and platform capabilities.

    DX themes and platform capabilities map.

    4 Digital Platform Design: Key Components

    The Purpose

    Understanding of key components of a digital platform, including technology and teams.

    Key Benefits Achieved

    Understanding of the key components of a digital platform and designing the platform.

    Understanding of the team structure, culture, and practices needed for successful platform engineering teams.

    Activities

    4.1 Confirmation and discussion on existing UX/UI and API strategies.

    4.2 Understanding of microservices architecture and filling of microservices canvas.

    4.3 Real-time stream processing data pipeline and tool map.

    4.4 High-level architectural view.

    4.5 Discussion on platform engineering teams, including culture, structure, principles, and practices.

    Outputs

    Filled microservices canvas.

    Documented real-time stream processing data pipeline and tool map.

    Documented high-level architectural view.

    Drive Customer Convenience by Enabling Text-Based Customer Support

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    • Parent Category Name: Customer Relationship Management
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    • Text messaging services and applications (such as SMS, iMessage, WhatsApp, and Facebook Messenger) have seen explosive growth over the last decade. They are an entrenched part of consumers’ daily lives. For many demographics, text messaging rather than audio calls is the preferred medium of communication via smartphone.
    • Despite the popularity of text messaging services and applications with consumers, organizations have been slow to adequately incorporate these channels into their customer service strategy.
    • The result is a major disconnect between the channel preferences of consumers and the customer service options being offered by businesses.

    Our Advice

    Critical Insight

    • IT must work with their counterparts in customer service to build a technology roadmap that incorporates text messaging services and apps as a core channel for customer interaction. Doing so will increase IT’s stature as an innovator in the eyes of the business, while allowing the broader organization to leapfrog competitors that have not yet added text-based support to their repertoire of service channels. Incorporating text messaging as a customer service channel will increase customer satisfaction, improve retention, and reduce cost-to-serve.
    • A prudent strategy for text-based customer service begins with defining the value proposition and creating objectives: is there a strong fit with the organization’s customers and service use cases? Next, organizations must create a technology enablement roadmap for text-based support that incorporates the right tools and applications to deliver it. Finally, the strategy must address best practices for text-based customer service workflows and appropriate resourcing.

    Impact and Result

    • Understand the value and use cases for text-based customer support.
    • Create a framework for enabling technologies that will support scalable text-based customer service.
    • Improve underlying business metrics such as customer satisfaction, retention, and time to resolution by having a plan for text-based support.
    • Better align IT with customer service and support needs.

    Drive Customer Convenience by Enabling Text-Based Customer Support Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should be leveraging text-based services for customer support, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Create the business case for text-based customer support

    Understand the use cases and benefits of using text-based services for customer support, and establish how they align to the organization’s current service strategy.

    • Drive Customer Convenience by Enabling Text-Based Customer Support – Phase 1: Create the Business Case for Text-Based Customer Support
    • Text-Based Customer Support Strategic Summary Template
    • Text-Based Customer Support Project Charter Template
    • Text-Based Customer Support Business Case Assessment

    2. Create a technology enablement framework for text-based customer support

    Identify the right applications that will be needed to adequately support a text-based support strategy.

    • Drive Customer Convenience by Enabling Text-Based Customer Support – Phase 2: Create a Technology Enablement Framework for Text-Based Customer Support
    • Text-Based Customer Support Requirements Traceability Matrix

    3. Create customer service workflows for text-based support

    Create repeatable workflows and escalation policies for text-centric support.

    • Drive Customer Convenience by Enabling Text-Based Customer Support – Phase 3: Create Customer Service Workflows for Text-Based Support
    • Text-Based Customer Support TCO Tool
    • Text-Based Customer Support Acceptable Use Policy
    [infographic]

    Workshop: Drive Customer Convenience by Enabling Text-Based Customer Support

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Create the Business Case for Text-Based Support

    The Purpose

    Create the business case for text-based support.

    Key Benefits Achieved

    A clear direction on the drivers and value proposition of text-based customer support for your organization.

    Activities

    1.1 Identify customer personas.

    1.2 Define business and IT drivers.

    Outputs

    Identification of IT and business drivers.

    Project framework and guiding principles for the project.

    2 Create a Technology Enablement Framework for Text-Based Support

    The Purpose

    Create a technology enablement framework for text-based support.

    Key Benefits Achieved

    Prioritized requirements for text-based support and a vetted shortlist of the technologies needed to enable it.

    Activities

    2.1 Determine the correct migration strategy based on the current version of Exchange.

    2.2 Plan the user groups for a gradual deployment.

    Outputs

    Exchange migration strategy.

    User group organization by priority of migration.

    3 Create Service Workflows for Text-Based Support

    The Purpose

    Create service workflows for text-based support.

    Key Benefits Achieved

    Customer service workflows and escalation policies, as well as risk mitigation considerations.

    Present final deliverable to key stakeholders.

    Activities

    3.1 Review the text channel matrix.

    3.2 Build the inventory of customer service applications that are needed to support text-based service.

    Outputs

    Extract requirements for text-based customer support.

    4 Finalize Your Text Service Strategy

    The Purpose

    Finalize the text service strategy.

    Key Benefits Achieved

    Resource and risk mitigation plan.

    Activities

    4.1 Build core customer service workflows for text-based support.

    4.2 Identify text-centric risks and create a mitigation plan.

    4.3 Identify metrics for text-based support.

    Outputs

    Business process models assigned to text-based support.

    Formulation of risk mitigation plan.

    Key metrics for text-based support.

    Incident Management for Small Enterprise

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    • Parent Category Name: Incident & Problem Management
    • Parent Category Link: /incident-and-problem-management
    • Technical debt and disparate systems are big constraints for most small enterprise (SE) organizations. What may have worked years ago is no longer fit for purpose or the business is growing faster than the current tools in place can handle.
    • Super specialization of knowledge is also a common factor in smaller teams caused by complex architectures. While helpful, if that knowledge isn’t documented it can walk out the door with the resource and the rest of the team is left scrambling.
    • Lessons learned may be gathered for critical incidents but often are not propagated, which impacts the ability to solve recurring incidents.
    • Over time, repeated incidents can have a negative impact on the customer’s perception that the service desk is a credible and essential service to the business.

    Our Advice

    Critical Insight

    • Go beyond the blind adoption of best-practice frameworks. No simple formula exists for improving incident management maturity. Identify the challenges in your incident lifecycle and draw on best-practice frameworks pragmatically to build a structured response to those challenges.
    • Track, analyze, and review results of incident response regularly. Without a comprehensive understanding of incident trends and patterns you can be susceptible to recurring incidents that increase in damage over time. Make the case for problem management, and successfully reduce the volume of unplanned work by scheduling it into regular IT activity.
    • Recurring incidents will happen; use runbooks for a consistent response each time. Save your organization response time and confusion by developing your own specific incident use cases. Incident response should follow a standard process, but each incident will have its own escalation process or call tree that identifies key participants.

    Impact and Result

    • Effective and efficient management of incidents involves a formal process of identifying, classifying, categorizing, responding, resolving, and closing of each incident. The key for smaller organizations, where technology or resources is a constraint, is to make the best practices usable for your unique environment.
    • Develop a plan that aligns with your organizational needs, and adapt best practices into light, sustainable processes, with the goal to improve time to resolve, cost to serve, and ultimately, end-user satisfaction.
    • Successful implementation of incident management will elevate the maturity of the service desk to a controlled state, preparing you for becoming proactive with problem management.

    Incident Management for Small Enterprise Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement incident management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and log incidents

    This phase will provide an overview of the incident lifecycle and an activity on how to classify the various types of incidents in your environment.

    • Service Desk Standard Operating Procedure
    • Incident Management Workflow Library (Visio)
    • Incident Management Workflow Library (PDF)

    2. Prioritize and define SLAs

    This phase will help you develop a categorization scheme for incident handling that ensures success and keeps it simple. It will also help you identify the most important runbooks necessary to create first.

    • Service Desk Ticket Categorization Schemes
    • IT Incident Runbook Prioritization Tool
    • IT Incident Management Runbook Blank Template

    3. Respond, recover, and close incidents

    This phase will help you identify how to use a knowledgebase to resolve incidents quicker. Identify what needs to be answered during a post-incident review and identify the criteria needed to invoke problem management.

    • Knowledgebase Article Template
    • Root-Cause Analysis Template
    • Post-Incident Review Questions Tracking Tool
    [infographic]

    Workshop: Incident Management for Small Enterprise

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Current State

    The Purpose

    Assess the current state of the incident management lifecycle within the organization.

    Key Benefits Achieved

    Understand the incident lifecycle and how to classify them in your environment.

    Identify the roles and responsibilities of the incident response team.

    Document the incident workflows to identify areas of opportunities.

    Activities

    1.1 Outline your incident lifecycle challenges.

    1.2 Identify and classify incidents.

    1.3 Identify roles and responsibilities for incident handling.

    1.4 Design normal and critical incident workflows for target state.

    Outputs

    List of incident challenges for each phase of the incident lifecycle

    Incident classification scheme mapped to resolution team

    RACI chart

    Incident Workflow Library

    2 Define the Target State

    The Purpose

    Design or improve upon current incident and ticket categorization schemes, priority, and impact.

    Key Benefits Achieved

    List of the most important runbooks necessary to create first and a usable template to go forward with

    Activities

    2.1 Improve incident categorization scheme.

    2.2 Prioritize and define SLAs.

    2.3 Understand the purpose of runbooks and prioritize development.

    2.4 Develop a runbook template.

    Outputs

    Revised ticket categorization scheme

    Prioritization matrix based on impact and urgency

    IT Incident Runbook Prioritization Tool

    Top priority incident runbook

    3 Bridge the Gap

    The Purpose

    Respond, recover, and close incidents with root-cause analysis, knowledgebase, and incident runbooks.

    Key Benefits Achieved

    This module will help you to identify how to use a knowledgebase to resolve quicker.

    Identify what needs to be answered during a post-incident review.

    Identify criteria to invoke problem management.

    Activities

    3.1 Build a targeted knowledgebase.

    3.2 Build a post-incident review process.

    3.3 Identify metrics to track success.

    3.4 Build an incident matching process.

    Outputs

    Working knowledgebase template

    Root-cause analysis template and post-incident review checklist

    List of metrics

    Develop criteria for problem management

    Improve Service Desk Ticket Intake

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    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk

    • Customers expect a consumer experience with IT. It won’t be long until this expectation expands to IT service support.
    • Messaging and threads are becoming central to how businesses organize information and conversations, but voice isn’t going away. It is still by far people’s favorite channel.
    • Tickets are becoming more complicated. BYOD, telework, and SaaS products present a perfect storm.
    • Traditional service metrics are not made for self service. Your mean-time-to-resolve will increase and first-contact resolution will decrease.

    Our Advice

    Critical Insight

    • Bring the service desk to the people. Select channels that are most familiar to your users, and make it as easy possible to talk to a human.
    • Integrate channels. Users should have a consistent experience, and technicians should know user history.
    • Don’t forget the human aspect. People aren’t always good with technology. Allow them to contact a person if they are struggling.

    Impact and Result

    • Define which channels will be prioritized.
    • Identify improvements to these channels based on best practices and our members’ experiences.
    • Streamline your ticket intake process to remove unnecessary steps.
    • Prioritize improvements based on their value. Implement a set of improvements every quarter.

    Improve Service Desk Ticket Intake Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should improve your ticket intake, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define and prioritize ticket channels

    Align your improvements with business goals and the shift-left strategy.

    • Improve Service Desk Ticket Intake – Phase 1: Define and Prioritize Ticket Channels
    • Service Desk Maturity Assessment
    • Service Desk Improvement Presentation Template

    2. Improve ticket channels

    Record potential improvements in your CSI Register, as you review best practices for each channel.

    • Improve Service Desk Ticket Intake – Phase 2: Improve Ticket Channels
    • Service Desk Continual Improvement Roadmap
    • Service Desk Ticket Intake Workflow Samples (Visio)
    • Service Desk Ticket Intake Workflow Samples (PDF)
    • Service Definition Checklist
    • Service Desk Site Visit Checklist Template

    3. Define next steps

    Streamline your ticket intake process and prioritize opportunities for improvement.

    • Improve Service Desk Ticket Intake – Phase 3: Define Next Steps
    [infographic]

    Workshop: Improve Service Desk Ticket Intake

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Optimize Ticket Channels

    The Purpose

    Brainstorm improvements to your systems and processes that will help you optimize.

    Key Benefits Achieved

    Develop a single point of contact.

    Reduce the time before a technician can start productively working on a ticket.

    Enable Tier 1 and end users to complete more tickets.

    Activities

    1.1 Prioritize channels for improvement.

    1.2 Optimize the voice channel.

    1.3 Identify improvements for self service.

    1.4 Improve Tier 1 agents’ access to information.

    1.5 Optimize supplementary ticket channels.

    Outputs

    Action items to improve the voice channel.

    Populated CSI Register for self-service channels.

    Identified action items for the knowledgebase.

    Populated CSI Register for additional ticket channels.

    2 Streamline Ticket Intake

    The Purpose

    Create long-term growth by taking a sustainable approach to improvements.

    Key Benefits Achieved

    Streamline your overall ticket intake process for incidents and service requests.

    Activities

    2.1 Map out the incident intake processes.

    2.2 Identify opportunities to streamline the incident workflow.

    2.3 Map out the request processes.

    2.4 Identify opportunities to streamline the request workflow.

    Outputs

    Streamlined incident intake process.

    Streamlined request intake process.

    Populated CSI Register for request intake.

    Develop an Availability and Capacity Management Plan

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    • Parent Category Name: Availability & Capacity Management
    • Parent Category Link: /availability-and-capacity-management
    • It is crucial for capacity managers to provide capacity in advance of need to maximize availability.
    • In an effort to ensure maximum uptime, organizations are overprovisioning (an average of 59% for compute, and 48% for storage). With budget pressure mounting (especially on the capital side), the cost of this approach can’t be ignored.
    • Half of organizations have experienced capacity-related downtime, and almost 60% wait more than three months for additional capacity.

    Our Advice

    Critical Insight

    • All too often capacity management is left as an afterthought. The best capacity managers bake capacity management into their organization’s business processes, becoming drivers of value.
    • Communication is key. Build bridges between your organization’s silos, and involve business stakeholders in a dialog about capacity requirements.

    Impact and Result

    • Map business metrics to infrastructure component usage, and use your organization’s own data to forecast demand.
    • Project future needs in line with your hardware lifecycle. Never suffer availability issues as a result of a lack of capacity again.
    • Establish infrastructure as a driver of business value, not a “black hole” cost center.

    Develop an Availability and Capacity Management Plan Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a capacity management plan, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Develop an Availability and Capacity Management Plan – Phases 1-4

    1. Conduct a business impact analysis

    Determine the most critical business services to ensure availability.

    • Develop an Availability and Capacity Management Plan – Phase 1: Conduct a Business Impact Analysis
    • Business Impact Analysis Tool

    2. Establish visibility into core systems

    Craft a monitoring strategy to gather usage data.

    • Develop an Availability and Capacity Management Plan – Phase 2: Establish Visibility into Core Systems
    • Capacity Snapshot Tool

    3. Solicit and incorporate business needs

    Integrate business stakeholders into the capacity management process.

    • Develop an Availability and Capacity Management Plan – Phase 3: Solicit and Incorporate Business Needs
    • Capacity Plan Template

    4. Identify and mitigate risks

    Identify and mitigate risks to your capacity and availability.

    • Develop an Availability and Capacity Management Plan – Phase 4: Identify and Mitigate Risks

    [infographic]

    Workshop: Develop an Availability and Capacity Management Plan

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Conduct a Business Impact Analysis

    The Purpose

    Determine the most important IT services for the business.

    Key Benefits Achieved

    Understand which services to prioritize for ensuring availability.

    Activities

    1.1 Create a scale to measure different levels of impact.

    1.2 Evaluate each service by its potential impact.

    1.3 Assign a criticality rating based on the costs of downtime.

    Outputs

    RTOs/RPOs

    List of gold systems

    Criticality matrix

    2 Establish Visibility Into Core Systems

    The Purpose

    Monitor and measure usage metrics of key systems.

    Key Benefits Achieved

    Capture and correlate data on business activity with infrastructure capacity usage.

    Activities

    2.1 Define your monitoring strategy.

    2.2 Implement your monitoring tool/aggregator.

    Outputs

    RACI chart

    Capacity/availability monitoring strategy

    3 Develop a Plan to Project Future Needs

    The Purpose

    Determine how to project future capacity usage needs for your organization.

    Key Benefits Achieved

    Data-based, systematic projection of future capacity usage needs.

    Activities

    3.1 Analyze historical usage trends.

    3.2 Interface with the business to determine needs.

    3.3 Develop a plan to combine these two sources of truth.

    Outputs

    Plan for soliciting future needs

    Future needs

    4 Identify and Mitigate Risks

    The Purpose

    Identify potential risks to capacity and availability.

    Develop strategies to ameliorate potential risks.

    Key Benefits Achieved

    Proactive approach to capacity that addresses potential risks before they impact availability.

    Activities

    4.1 Identify capacity and availability risks.

    4.2 Determine strategies to address risks.

    4.3 Populate and review completed capacity plan.

    Outputs

    List of risks

    List of strategies to address risks

    Completed capacity plan

    Further reading

    Develop an Availability and Capacity Management Plan

    Manage capacity to increase uptime and reduce costs.

    ANALYST PERSPECTIVE

    The cloud changes the capacity manager’s job, but it doesn’t eliminate it.

    "Nobody doubts the cloud’s transformative power. But will its ascent render “capacity manager” an archaic term to be carved into the walls of datacenters everywhere for future archaeologists to puzzle over? No. While it is true that the cloud has fundamentally changed how capacity managers do their jobs , the process is more important than ever. Managing capacity – and, by extent, availability – means minimizing costs while maximizing uptime. The cloud era is the era of unlimited capacity – and of infinite potential costs. If you put the infinity symbol on a purchase order… well, it’s probably not a good idea. Manage demand. Manage your capacity. Manage your availability. And, most importantly, keep your stakeholders happy. You won’t regret it."

    Jeremy Roberts,

    Consulting Analyst, Infrastructure Practice

    Info-Tech Research Group

    Availability and capacity management transcend IT

    This Research Is Designed For:

    ✓ CIOs who want to increase uptime and reduce costs

    ✓ Infrastructure managers who want to deliver increased value to the business

    ✓ Enterprise architects who want to ensure stability of core IT services

    ✓ Dedicated capacity managers

    This Research Will Help You:

    ✓ Develop a list of core services

    ✓ Establish visibility into your system

    ✓ Solicit business needs

    ✓ Project future demand

    ✓ Set SLAs

    ✓ Increase uptime

    ✓ Optimize spend

    This Research Will Also Assist:

    ✓ Project managers

    ✓ Service desk staff

    This Research Will Help Them:

    ✓ Plan IT projects

    ✓ Better manage availability incidents caused by lack of capacity

    Executive summary

    Situation

    • IT infrastructure leaders are responsible for ensuring that the business has access to the technology needed to keep the organization humming along. This requires managing capacity and availability.
    • Dependencies go undocumented. Services are provided on an ad hoc basis, and capacity/availability are managed reactively.

    Complication

    • Organizations are overprovisioning an average of 59% for compute, and 48% for storage. This is expensive. With budget pressure mounting, the cost of this approach can’t be ignored.
    • Lead time to respond to demand is long. Half of organizations have experienced capacity-related downtime, and almost 60% wait 3+ months for additional capacity. (451 Research, 3)

    Resolution

    • Conduct a business impact analysis to determine which of your services are most critical, and require active capacity management that will reap more in benefits than it produces in costs.
    • Establish visibility into your system. You can’t track what you can’t see, and you can’t see when you don’t have proper monitoring tools in place.
    • Develop an understanding of business needs. Use a combination of historical trend analyses and consultation with line of business and project managers to separate wants from needs. Overprovisioning used to be necessary, but is no longer required.
    • Project future needs in line with your hardware lifecycle. Never suffer availability issues as a result of a lack of capacity again.

    Info-Tech Insight

    1. Components are critical. The business doesn’t care about components. You, however, are not so lucky…
    2. Ask what the business is working on, not what they need. If you ask them what they need, they’ll tell you – and it won’t be cheap. Find out what they’re going to do, and use your expertise to service those needs.
    3. Cloud shmoud. The role of the capacity manager is changing with the cloud, but capacity management is as important as ever.

    Save money and drive efficiency with an effective availability and capacity management plan

    Overprovisioning happens because of the old style of infrastructure provisioning (hardware refresh cycles) and because capacity managers don’t know how much they need (either as a result of inaccurate or nonexistent information).

    According to 451 Research, 59% of enterprises have had to wait 3+ months for new capacity. It is little wonder, then, that so many opt to overprovision. Capacity management is about ensuring that IT services are available, and with lead times like that, overprovisioning can be more attractive than the alternative. Fortunately there is hope. An effective availability and capacity management plan can help you:

    • Identify your gold systems
    • Establish visibility into them
    • Project your future capacity needs

    Balancing overprovisioning and spending is the capacity manager’s struggle.

    Availability and capacity management go together like boots and feet

    Availability and capacity are not the same, but they are related and can be effectively managed together as part of a single process.

    If an IT department is unable to meet demand due to insufficient capacity, users will experience downtime or a degradation in service. To be clear, capacity is not the only factor in availability – reliability, serviceability, etc. are significant as well. But no organization can effectively manage availability without paying sufficient attention to capacity.

    "Availability Management is concerned with the design, implementation, measurement and management of IT services to ensure that the stated business requirements for availability are consistently met."

    – OGC, Best Practice for Service Delivery, 12

    "Capacity management aims to balance supply and demand [of IT storage and computing services] cost-effectively…"

    – OGC, Business Perspective, 90

    Integrate the three levels of capacity management

    Successful capacity management involves a holistic approach that incorporates all three levels.

    Business The highest level of capacity management, business capacity management, involves predicting changes in the business’ needs and developing requirements in order to make it possible for IT to adapt to those needs. Influx of new clients from a failed competitor.
    Service Service capacity management focuses on ensuring that IT services are monitored to determine if they are meeting pre-determined SLAs. The data gathered here can be used for incident and problem management. Increased website traffic.
    Component Component capacity management involves tracking the functionality of specific components (servers, hard drives, etc.), and effectively tracking their utilization and performance, and making predictions about future concerns. Insufficient web server compute.

    The C-suite cares about business capacity as part of the organization’s strategic planning. Service leads care about their assigned services. IT infrastructure is concerned with components, but not for their own sake. Components mean services that are ultimately designed to facilitate business.

    A healthcare organization practiced poor capacity management and suffered availability issues as a result

    CASE STUDY

    Industry: Healthcare

    Source: Interview

    New functionalities require new infrastructure

    There was a project to implement an elastic search feature. This had to correlate all the organization’s member data from an Oracle data source and their own data warehouse, and pool them all into an elastic search index so that it could be used by the provider portal search function. In estimating the amount of space needed, the infrastructure team assumed that all the data would be shared in a single place. They didn’t account for the architecture of elastic search in which indexes are shared across multiple nodes and shards are often split up separately.

    Beware underestimating demand and hardware sourcing lead times

    As a result, they vastly underestimated the amount of space that was needed and ended up short by a terabyte. The infrastructure team frantically sourced more hardware, but the rush hardware order arrived physically damaged and had to be returned to the vendor.

    Sufficient budget won’t ensure success without capacity planning

    The project’s budget had been more than sufficient to pay for the extra necessary capacity, but because a lack of understanding of the infrastructure impact resulted in improper forecasting, the project ended up stuck in a standstill.

    Manage availability and keep your stakeholders happy

    If you run out of capacity, you will inevitably encounter availability issues like downtime and performance degradation . End users do not like downtime, and neither do their managers.

    There are three variables that are monitored, measured, and analyzed as part of availability management more generally (Valentic).

      1. Uptime:

    The availability of a system is the percentage of time the system is “up,” (and not degraded) which can be calculated using the following formula: uptime/(uptime + downtime) x 100%. The more components there are in a system, the lower the availability, as a rule.

      1. Reliability:

    The length of time a component/service can go before there is an outage that brings it down, typically measured in hours.

      1. Maintainability:

    The amount of time it takes for a component/service to be restored in the event of an outage, also typically measured in hours.

    Enter the cloud: changes in the capacity manager role

    There can be no doubt – the rise of the public cloud has fundamentally changed the nature of capacity management.

    Features of the public cloudImplications for capacity management
    Instant, or near-instant, instantiation Lead times drop; capacity management is less about ensuring equipment arrives on time.
    Pay-as-you go services Capacity no longer needs to be purchased in bulk. Pay only for what you use and shut down instances that are no longer necessary.
    Essentially unlimited scalability Potential capacity is infinite, but so are potential costs.
    Offsite hosting Redundancy, but at the price of the increasing importance of your internet connection.

    Vendors will sell you the cloud as a solution to your capacity/availability problems

    The image contains two graphs. The first graph on the left is titled: Reactive Management, and shows the struggling relationship between capacity and demand. The second graph on the right is titled: Cloud future (ideal), which demonstrates a manageable relationship between capacity and demand over time.

    Traditionally, increases in capacity have come in bursts as a reaction to availability issues. This model inevitably results in overprovisioning, driving up costs. Access to the cloud changes the equation. On-demand capacity means that, ideally, nobody should pay for unused capacity.

    Reality check: even in the cloud era, capacity management is necessary

    You will likely find vendors to nurture the growth of a gap between your expectations and reality. That can be damaging.

    The cloud reality does not look like the cloud ideal. Even with the ostensibly elastic cloud, vendors like the consistency that longer-term contracts offer. Enter reserved instances: in exchange for lower hourly rates, vendors offer the option to pay a fee for a reserved instance. Usage beyond the reserved will be billed at a higher hourly rate. In order to determine where that line should be drawn, you should engage in detailed capacity planning. Unfortunately, even when done right, this process will result in some overprovisioning, though it does provide convenience from an accounting perspective. The key is to use spot instances where demand is exceptional and bounded. Example: A university registration server that experiences exceptional demand at the start of term but at no other time.

    The image contains an example of cloud reality not matching with the cloud ideal in the form of a graph. The graph is split horizontally, the top half is red, and there is a dotted line splitting it from the lower half. The line is labelled: Reserved instance ceiling. In the bottom half, it is the colour green and has a curving line.

    Use best practices to optimize your cloud resources

    The image contains two graphs. The graph on the left is labelled: Ineffective reserve capacity. At the top of the graph is a dotted line labelled: Reserved Instance ceiling. The graph is measuring capacity requirements over time. There is a curved line on the graph that suddenly spikes and comes back down. The spike is labelled unused capacity. The graph on the right is labelled: Effective reserve capacity. The reserved instance ceiling is about halfway down this graph, and it is comparing capacity requirements over time. This graph has a curved line on it, also has a spike and is labelled: spot instance.

    Even in the era of elasticity, capacity planning is crucial. Spot instances – the spikes in the graph above – are more expensive, but if your capacity needs vary substantially, reserving instances for all of the space you need can cost even more money. Efficiently planning capacity will help you draw this line.

    Evaluate business impact; not all systems are created equal

    Limited resources are a reality. Detailed visibility into every single system is often not feasible and could be too much information.

    Simple and effective. Sometimes a simple display can convey all of the information necessary to manage critical systems. In cars it is important to know your speed, how much fuel is in the tank, and whether or not you need to change your oil/check your engine.

    Where to begin?! Specialized information is sometimes necessary, but it can be difficult to navigate.

    Take advantage of a business impact analysis to define and understand your critical services

    Ideally, downtime would be minimal. In reality, though, downtime is a part of IT life. It is important to have realistic expectations about its nature and likelihood.

    STEP 1

    STEP 2

    STEP 3

    STEP 4

    STEP 5

    Record applications and dependencies

    Utilize your asset management records and document the applications and systems that IT is responsible for managing and recovering during a disaster.

    Define impact scoring scale

    Ensure an objective analysis of application criticality by establishing a business impact scale that applies to all applications.

    Estimate impact of downtime

    Leverage the scoring criteria from the previous step and establish an estimated impact of downtime for each application.

    Identify desired RTO and RPO

    Define what the RTOs/RPOs should be based on the impact of a business interruption and the tolerance for downtime and data loss.

    Determine current RTO/RPO

    Conduct tabletop planning and create a flowchart of your current capabilities. Compare your current state to the desired state from the previous step.

    Info-Tech Insight

    According to end users, every system is critical and downtime is intolerable. Of course, once they see how much totally eliminating downtime can cost, they might change their tune. It is important to have this discussion to separate the critical from the less critical – but still important – services.

    Establish visibility into critical systems

    You may have seen “If you can’t measure it, you can’t manage it” or a variation thereof floating around the internet. This adage is consumable and makes sense…doesn’t it?

    "It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth."

    – W. Edwards Deming, statistician and management consultant, author of The New Economics

    While it is true that total monitoring is not absolutely necessary for management, when it comes to availability and capacity – objectively quantifiable service characteristics – a monitoring strategy is unavoidable. Capturing fluctuations in demand, and adjusting for those fluctuations, is among the most important functions of a capacity manager, even if hovering over employees with a stopwatch is poor management.

    Solicit needs from line of business managers

    Unless you head the world’s most involved IT department (kudos if you do) you’re going to have to determine your needs from the business.

    Do

    Do not

    ✓ Develop a positive relationship with business leaders responsible for making decisions.

    ✓ Make yourself aware of ongoing and upcoming projects.

    ✓ Develop expertise in organization-specific technology.

    ✓ Make the business aware of your expenses through chargebacks or showbacks.

    ✓ Use your understanding of business projects to predict business needs; do not rely on business leaders’ technical requests alone.

    X Be reactive.

    X Accept capacity/availability demands uncritically.

    X Ask line of business managers for specific computing requirements unless they have the technical expertise to make informed judgments.

    X Treat IT as an opaque entity where requests go in and services come out (this can lead to irresponsible requests).

    Demand: manage or be managed

    You might think you can get away with uncritically accepting your users’ demands, but this is not best practice. If you provide it, they will use it.

    The company meeting

    “I don’t need this much RAM,” the application developer said, implausibly. Titters wafted above the assembled crowd as her IT colleagues muttered their surprise. Heads shook, eyes widened. In fact, as she sat pondering her utterance, the developer wasn’t so sure she believed it herself. Noticing her consternation, the infrastructure manager cut in and offered the RAM anyway, forestalling the inevitable crisis that occurs when seismic internal shifts rock fragile self-conceptions. Until next time, he thought.

    "Work expands as to fill the resources available for its completion…"

    – C. Northcote Parkinson, quoted in Klimek et al.

    Combine historical data with the needs you’ve solicited to holistically project your future needs

    Predicting the future is difficult, but when it comes to capacity management, foresight is necessary.

    Critical inputs

    In order to project your future needs, the following inputs are necessary.

    1. Usage trends: While it is true that past performance is no indication of future demand, trends are still a good way to validate requests from the business.
    2. Line of business requests: An understanding of the projects the business has in the pipes is important for projecting future demand.
    3. Institutional knowledge: Read between the lines. As experts on information technology, the IT department is well-equipped to translate needs into requirements.
    The image contains a graph that is labelled: Projected demand, and graphs demand over time. There is a curved line that passes through a vertical line labelled present. There is a box on top of the graph that contains the text: Note: confidence in demand estimates will very by service and by stakeholder.

    Follow best practice guidelines to maximize the efficiency of your availability and capacity management process

    The image contains Info-Tech's IT Management & Governance Framework. The framework displays many of Info-Tech's research to help optimize and improve core IT processes. The name of this blueprint is under the Infrastructure & Operations section, and has been circled to point out where it is in the framework.

    Understand how the key frameworks relate and interact

    The image contains a picture of the COBIT 5 logo.

    BA104: Manage availability and capacity

    • Current state assessment
    • Forecasting based on business requirements
    • Risk assessment of planning and implementation of requirements
    The image contains a picture of the ITIL logo

    Availability management

    • Determine business requirements
    • Match requirements to capabilities
    • Address any mismatch between requirements and capabilities in a cost-effective manner

    Capacity management

    • Monitoring services and components
    • Tuning for efficiency
    • Forecasting future requirements
    • Influencing demand
    • Producing a capacity plan
    The image contains a picture of Info-Tech Research Group logo.

    Availability and capacity management

    • Conduct a business impact analysis
    • Establish visibility into critical systems
    • Solicit and incorporate business needs
    • Identify and mitigate risks

    Disaster recovery and business continuity planning are forms of availability management

    The scope of this project is managing day-to-day availability, largely but not exclusively, in the context of capacity. For additional important information on availability, see the following Info-Tech projects.

      • Develop a Business Continuity Plan

    If your focus is on ensuring process continuity in the event of a disaster.

      • Establish a Program to Enable Effective Performance Monitoring

    If your focus is on flow mapping and transaction monitoring as part of a plan to engage APM vendors.

      • Create a Right-Sized Disaster Recovery Plan

    If your focus is on hardening your IT systems against major events.

    Info-Tech’s approach to availability and capacity management is stakeholder-centered and cloud ready

    Phase 1:

    Conduct a business impact analysis

    Phase 2:

    Establish visibility into core systems

    Phase 3:

    Solicit and incorporate business needs

    Phase 4:

    Identify and mitigate risks

    1.1 Conduct a business impact analysis

    1.2 Assign criticality ratings to services

    2.1 Define your monitoring strategy

    2.2 Implement monitoring tool/aggregator

    3.1 Solicit business needs

    3.2 Analyze data and project future needs

    4.1 Identify and mitigate risks

    Deliverables

    • Business impact analysis
    • Gold systems
    • Monitoring strategy
    • List of stakeholders
    • Business needs
    • Projected capacity needs
    • Risks and mitigations
    • Capacity management summary cards

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Availability & capacity management – project overview

     

    Conduct a business impact analysis

    Establish visibility into core systems

    Solicit and incorporate business needs

    Identify and
    mitigate risks

    Best-Practice Toolkit

    1.1 Create a scale to measure different levels of impact

    1.2 Assign criticality ratings to services

    2.1 Define your monitoring strategy

    2.2 Implement your monitoring tool/aggregator

    3.1 Solicit business needs and gather data

    3.2 Analyze data and project future needs

    4.1 Identify and mitigate risks

    Guided Implementations

    Call 1: Conduct a business impact analysis Call 1: Discuss your monitoring strategy

    Call 1: Develop a plan to gather historical data; set up plan to solicit business needs

    Call 2: Evaluate data sources

    Call 1: Discuss possible risks and strategies for risk mitigation

    Call 2: Review your capacity management plan

    Onsite Workshop

    Module 1:

    Conduct a business impact analysis

    Module 2:

    Establish visibility into core systems

    Module 3:

    Develop a plan to project future needs

    Module 4:

    Identify and mitigate risks

     

    Phase 1 Results:

    • RTOs/RPOs
    • List of gold systems
    • Criticality matrix

    Phase 2 Results:

    • Capacity/availability monitoring strategy

    Phase 3 Results:

    • Plan for soliciting future needs
    • Future needs

    Phase 4 Results:

    • Strategies for reducing risks
    • Capacity management plan

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

     

    Workshop Day 1

    Workshop Day 2

    Workshop Day 3

    Workshop Day 4

     

    Conduct a business
    impact analysis

    Establish visibility into
    core systems

    Solicit and incorporate business needs

    Identify and mitigate risks

    Activities

    1.1 Conduct a business impact analysis

    1.2 Create a list of critical dependencies

    1.3 Identify critical sub-components

    1.4 Develop best practices to negotiate SLAs

    2.1 Determine indicators for sub-components

    2.2 Establish visibility into components

    2.3 Develop strategies to ameliorate visibility issues

    3.1 Gather relevant business-level data

    3.2 Gather relevant service-level data

    3.3 Analyze historical trends

    3.4 Build a list of business stakeholders

    3.5 Directly solicit requirements from the business

    3.6 Map business needs to technical requirements

    3.7 Identify inefficiencies and compare historical data

    • 4.1 Brainstorm potential causes of availability and capacity risk
    • 4.2 Identify and mitigate capacity risks
    • 4.3 Identify and mitigate availability risks

    Deliverables

    1. Business impact analysis
    2. List of gold systems
    3. SLA best practices
    1. Sub-component metrics
    2. Strategy to establish visibility into critical sub-components
    1. List of stakeholders
    2. Business requirements
    3. Technical requirements
    4. Inefficiencies
    1. Strategies for mitigating risks
    2. Completed capacity management plan template

    PHASE 1

    Conduct a Business Impact Analysis

    Step 1.1: Conduct a business impact analysis

    This step will walk you through the following activities:

    • Record applications and dependencies in the Business Impact Analysis Tool.
    • Define a scale to estimate the impact of various applications’ downtime.
    • Estimate the impact of applications’ downtime.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team

    Outcomes of this step

    • Estimated impact of downtime for various applications

    Execute a business impact analysis (BIA) as part of a broader availability plan

    1.1a Business Impact Analysis Tool

    Business impact analyses are an invaluable part of a broader IT strategy. Conducting a BIA benefits a variety of processes, including disaster recovery, business continuity, and availability and capacity management

    STEP 1

    STEP 2

    STEP 3

    STEP 4

    STEP 5

    Record applications and dependencies

    Utilize your asset management records and document the applications and systems that IT is responsible for managing and recovering during a disaster.

    Define impact scoring scale

    Ensure an objective analysis of application criticality by establishing a business impact scale that applies to all applications.

    Estimate impact of downtime

    Leverage the scoring criteria from the previous step and establish an estimated impact of downtime for each application.

    Identify desired RTO and RPO

    Define what the RTOs/RPOs should be based on the impact of a business interruption and the tolerance for downtime and data loss.

    Determine current RTO/RPO

    Conduct tabletop planning and create a flowchart of your current capabilities. Compare your current state to the desired state from the previous step.

    Info-Tech Insight

    Engaging in detailed capacity planning for an insignificant service draws time and resources away from more critical capacity planning exercises. Time spent tracking and planning use of the ancient fax machine in the basement is time you’ll never get back.

    Control the scope of your availability and capacity management planning project with a business impact analysis

    Don’t avoid conducting a BIA because of a perception that it’s too onerous or not necessary. If properly managed, as described in this blueprint, the BIA does not need to be onerous and the benefits are tangible.

    A BIA enables you to identify appropriate spend levels, continue to drive executive support, and prioritize disaster recovery planning for a more successful outcome. For example, an Info-Tech survey found that a BIA has a significant impact on setting appropriate recovery time objectives (RTOs) and appropriate spending.

    The image contains a graph that is labelled: BIA Impact on Appropriate RTOS. With no BIA, there is 59% RTOs are appropriate. With BIA, there is 93% RTOS being appropriate. The image contains a graph that is labelled: BIA Impact on Appropriate Spending. No BIA has 59% indication that BCP is cost effective. With a BIA there is 86% indication that BCP is cost effective.

    Terms

    No BIA: lack of a BIA, or a BIA bases solely on the perceived importance of IT services.

    BIA: based on a detailed evaluation or estimated dollar impact of downtime.

    Source: Info-Tech Research Group; N=70

    Select the services you wish to evaluate with the Business Impact Analysis Tool

    1.1b 1 hour

    In large organizations especially, collating an exhaustive list of applications and services is going to be onerous. For the purposes of this project, a subset should suffice.

    Instructions

    1. Gather a diverse group of IT staff and end users in a room with a whiteboard.
    2. Solicit feedback from the group. Questions to ask:
    • What services do you regularly use? What do you see others using? (End users)
    • Which service inspires the greatest number of service calls? (IT)
    • What services are you most excited about? (Management)
    • What services are the most critical for business operations? (Everybody)
  • Record these applications in the Business Impact Analysis Tool.
  • Input

    • Applications/services

    Output

    • Candidate applications for the business impact analysis

    Materials

    • Whiteboard
    • Markers

    Participants

    • Infrastructure manager
    • Enterprise architect
    • Application owners
    • End users

    Info-Tech Insight

    Include a variety of services in your analysis. While it might be tempting to jump ahead and preselect important applications, don’t. The process is inherently valuable, and besides, it might surprise you.

    Record the applications and dependencies in the BIA tool

    1.1c Use tab 1 of the Business Impact Analysis Tool

    1. In the Application/System column, list the applications identified for this pilot as well as the Core Infrastructure category. Also indicate the Impact on the Business and Business Owner.
    2. List the dependencies for each application in the appropriate columns:
    • Hosted On-Premises (In-House) – If the physical equipment is in a facility you own, record it here, even if it is managed by a vendor.
    • Hosted by a Co-Lo/MSP – List any dependencies hosted by a co-lo/MSP vendor.
    • Cloud (includes "as a Service”) – List any dependencies hosted by a cloud vendor.

    Note: If there are no dependencies for a particular category, leave it blank.

  • If you wish to highlight specific dependencies, put an asterisk in front of them (e.g. *SAN). This will cause the dependency to be highlighted in the remaining tabs in this tool.
  • Add comments as needed in the Notes columns. For example, for equipment that you host in-house but is remotely managed by an MSP, specify this in the notes. Similarly, note any DR support services.
  • Example

    The image contains a screenshot of Info-Tech's Business Impact Analysis Tool specifically tab 1.

    ID is optional. It is a sequential number by default.

    In-House, Co-Lo/MSP, and Cloud dependencies; leave blank if not applicable.

    Add notes as applicable – e.g. critical support services.

    Define a scoring scale to estimate different levels of impact

    1.1d Use tab 2 of the Business Impact Analysis Tool

    Modify the Business Impact Scales headings and Overall Criticality Rating terminology to suit your organization. For example, if you don’t have business partners, use that column to measure a different goodwill impact or just ignore that column in this tool (i.e. leave it blank). Estimate the different levels of potential impact (where four is the highest impact and zero is no impact) and record these in the Business Impact Scales columns.

    The image contains a screenshot of Info-Tech's Business Impact Analysis Tool, specifically tab 2.

    Estimate the impact of downtime for each application

    1.1e Use tab 3 of the Business Impact Analysis Tool

    In the BIA tab columns for Direct Costs of Downtime, Impact on Goodwill, and Additional Criticality Factors, use the drop-down menu to assign a score of zero to four based on levels of impact defined in the Scoring Criteria tab. For example, if an organization’s ERP is down, and that affects call center sales operations (e.g. ability to access customer records and process orders), the impact might be as described below:

      • Loss of Revenue might score a two or three depending on the proportion of overall sales lost due to the downtime.
      • The Impact on Customers might be a one or two depending on the extent that existing customers might be using the call center to purchase new products or services, and are frustrated by the inability to process orders.
      • The Legal/Regulatory Compliance and Health or Safety Risk might be a zero.

    On the other hand, if payroll processing is down, this may not impact revenue, but it certainly impacts internal goodwill and productivity.

    Rank service criticality: gold, silver, and bronze

    Gold

    Mission critical services. An outage is catastrophic in terms of cost or public image/goodwill. Example: trading software at a financial institution.

    Silver

    Important to daily operations, but not mission critical. Example: email services at any large organization.

    Bronze

    Loss of these services is an inconvenience more than anything, though they do serve a purpose and will be missed if they are never brought back online. Example: ancient fax machines.

    Info-Tech Best Practice

    Info-Tech recommends gold, silver, and bronze because of this typology’s near universal recognition. If you would prefer a particular designation (it might help with internal comprehension), don’t hesitate to use that one instead.

    Use the results of the business impact analysis to sort systems based on their criticality

    1.1f 1 hour

    Every organization has its own rules about how to categorize service importance. For some (consumer-facing businesses, perhaps) reputational damage may trump immediate costs.

    Instructions

    1. Gather a group of key stakeholders and project the completed Business Impact Analysis Tool onto a screen for them.
    2. Share the definitions of gold, silver, and bronze services with them (if they are not familiar), and begin sorting the services by category,
    • How long would it take to notice if a particular service went out?
    • How important are the non-quantifiable damages that could come with an outage?
  • Sort the services into gold, silver, and bronze on a whiteboard, with sticky notes, or with chart paper.
  • Verify your findings and record them in section 2.1 of the Capacity Plan Template.
  • Input

    • Results of the business impact analysis exercise

    Output

    • List of gold, silver, and bronze systems

    Materials

    • Projector
    • Business Impact Analysis Tool
    • Capacity Plan Template

    Participants

    • Infrastructure manager
    • Enterprise architect

    Leverage the rest of the BIA tool as part of your disaster recovery planning

    Disaster recovery planning is a critical activity, and while it is a sort of availability management, it is beyond this project’s scope. You can complete the business impact analysis (including RTOs and RPOs) for the complete disaster recovery package.

    See Info-Tech’s Create a Right-Sized Disaster Recovery Plan blueprint for instructions on how to complete your business impact analysis.

    Step 1.2: Assign criticality ratings to services

    This step will walk you through the following activities:

    • Create a list of dependencies for your most important applications.
    • Identify important sub-components.
    • Use best practices to develop and negotiate SLAs.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team

    Outcomes of this step

    • List of dependencies of most important applications
    • List of important sub-components
    • SLAs based on best practices

    Determine the base unit of the capacity you’re looking to purchase

    Not every IT organization should approach capacity the same way. Needs scale, and larger organizations will inevitably deal in larger quantities.

    Large cloud provider

    Local traditional business

    • Thousands of servers housed in a number of datacenters around the world.
    • Dedicated capacity manager.
    • Purchases components from OEMs in bulk as part of bespoke contracts that are worth many millions of dollars over time.
    • May deal with components at a massive scale (dozens of servers at once, for example).
    • A small server room that runs non-specialized services (email, for example).
    • Barely even a dedicated IT person, let alone an IT capacity manager.
    • Purchases new components from resellers or even retail stores.
    • Deals with components at a small scale (a single switch here, a server upgrade there).

    "Cloud capacity management is not exactly the same as the ITIL version because ITIL has a focus on the component level. I actually don’t do that, because if I did I’d go crazy. There’s too many components in a cloud environment."

    – Richie Mendoza, IT Consultant, SMITS Inc.

    Consider the relationship between component capacity and service capacity

    End users’ thoughts about IT are based on what they see. They are, in other words, concerned with service availability: does the organization have the ability to provide access to needed services?

    Service

    • Email
    • CRM
    • ERP

    Component

    • Switch
    • SMTP server
    • Archive database
    • Storage

    "You don’t ask the CEO or the guy in charge ‘What kind of response time is your requirement?’ He doesn’t really care. He just wants to make sure that all his customers are happy."

    – Todd Evans, Capacity and Performance Management SME, IBM.

    One telco solved its availability issues by addressing component capacity issues

    CASE STUDY

    Industry: Telecommunications

    Source: Interview

    Coffee and Wi-Fi – a match made in heaven

    In tens of thousands of coffee shops around the world, patrons make ample use of complimentary Wi-Fi. Wi-Fi is an important part of customers’ coffee shop experience, whether they’re online to check their email, do a YouTube, or update their Googles. So when one telco that provided Wi-Fi access for thousands of coffee shops started encountering availability issues, the situation was serious.

    Wi-Fi, whack-a-mole, and web woes

    The team responsible for resolving the issue took an ad hoc approach to resolving complaints, fixing issues as they came up instead of taking a systematic approach.

    Resolution

    Looking at the network as a whole, the capacity manager took a proactive approach by using data to identify and rank the worst service areas, and then directing the team responsible to fix those areas in order of the worst first, then the next worst, and so on. Soon the availability of Wi-Fi service was restored across the network.

    Create a list of dependencies for your most important applications

    1.2a 1.5 hours

    Instructions

    1. Work your way down the list of services outlined in step 1, starting with your gold systems. During the first iteration of this exercise select only 3-5 of your most important systems.
    2. Write the name of each application on a sticky note or at the top of a whiteboard (leaving ample space below for dependency mapping).
    3. In the first tier below the application, include the specific services that the general service provides.
    • This will vary based on the service in question, but an example for email is sending, retrieving, retrieving online, etc.
  • For each of the categories identified in step 3, identify the infrastructure components that are relevant to that system. Be broad and sweeping; if the component is involved in the service, include it here. The goal is to be exhaustive.
  • Leave the final version of the map intact. Photographing or making a digital copy for posterity. It will be useful in later activities.
  • Input

    • List of important applications

    Output

    • List of critical dependencies

    Materials

    • Whiteboard
    • Markers
    • Sticky notes

    Participants

    • Infrastructure manager
    • Enterprise architect

    Info-Tech Insight

    Dependency mapping can be difficult. Make sure you don’t waste effort creating detailed dependency maps for relatively unimportant services.

    Dependency mapping can be difficult. Make sure you don’t waste effort creating detailed dependency maps for relatively unimportant services.

    The image contains a sample dependency map on ride sharing. Ride Sharing has been split between two categories: Application and Drivers. Under drivers it branches out to: Availability, Car, and Pay. Under Application, it branches out to: Compute, Network, Edge devices, Q/A maintenance, and Storage. Compute branches out to Cloud Services. Network branches out to Cellular network and Local. Edge Devices branch out to Drivers and Users. Q/A maintenance does not have a following branch. Storage branches out to Storage (Enterprise) and Storage (local).

    Ride sharing cannot work, at least not at maximum effectiveness, without these constituent components. When one or more of these components are absent or degraded, the service will become unavailable. This example illustrates some challenges of capacity management; some of these components are necessary, but beyond the ride-sharing company’s control.

    Leverage a sample dependency tree for a common service

    The image contains a sample dependency tree for the Email service. Email branches out to: Filtering, Archiving, Retrieval, and Send/receive. Filtering branches out to security appliance which then branches out to CPU, Storage, and Network. Archiving branches to Archive server, which branches out to CPU, Storage, and Network. Retrieval branches out to IMAP/PoP which branches out to CPU, Storage, and Network. Send/receive branches out to IMAP/PoP and SMTP. SMTP branches out to CPU, Storage and Network.

    Info-Tech Best Practice

    Email is an example here not because it is necessarily a “gold system,” but because it is common across industries. This is a useful exercise for any service, but it can be quite onerous, so it should be conducted on the most important systems first.

    Separate the wheat from the chaff; identify important sub-components and separate them from unimportant ones

    1.2b 1.5 hours

    Use the bottom layer of the pyramid drawn in step 1.2a for a list of important sub-components.

    Instructions

    1. Record a list of the gold services identified in the previous activity. Leave space next to each service for sub-components.
    2. Go through each relevant sub-component. Highlight those that are critical and could reasonably be expected to cause problems.
    • Has this sub-component caused a problem in the past?
    • Is this sub-component a bottleneck?
    • What could cause this component to fail? Is it such an occurrence feasible?
  • Record the results of the exercise (and the service each sub-component is tied to) in tab 2 (columns B &C) of the Capacity Snapshot Tool.
  • Input

    • List of important applications

    Output

    • List of critical dependencies

    Materials

    • Whiteboard
    • Markers

    Participants

    • Infrastructure manager
    • Enterprise architect

    Understand availability commitments with SLAs

    With the rise of SaaS, cloud computing, and managed services, critical services and their components are increasingly external to IT.

    • IT’s lack of access to the internal working of services does not let them off the hook for performance issues (as much as that might be the dream).
    • Vendor management is availability management. Use the dependency map drawn earlier in this phase to highlight the components of critical services that rely on capacity that cannot be managed internally.
    • For each of these services ensure that an appropriate SLA is in place. When acquiring new services, ensure that the vendor SLA meets business requirements.

    The image contains a large blue circle labelled: Availability. Also in the blue circle is a small red circle labelled: Capacity.

    In terms of service provision, capacity management is a form of availability management. Not all availability issues are capacity issues, but the inverse is true.

    Info-Tech Insight

    Capacity issues will always cause availability issues, but availability issues are not inherently capacity issues. Availability problems can stem from outages unrelated to capacity (e.g. power or vendor outages).

    Use best practices to develop and negotiate SLAs

    1.2c 20 minutes per service

    When signing contracts with vendors, you will be presented with an SLA. Ensure that it meets your requirements.

    1. Use the business impact analysis conducted in this project’s first step to determine your requirements. How much downtime can you tolerate for your critical services?
    2. Once you have been presented with an SLA, be sure to scour it for tricks. Remember, just because a vendor offers “five nines” of availability doesn’t mean that you’ll actually get that much uptime. It could be that the vendor is comfortable eating the cost of downtime or that the contract includes provisions for planned maintenance. Whether or not the vendor anticipated your outage does little to mitigate the damage an outage can cause to your business, so be careful of these provisions.
    3. Ensure that the person ultimately responsible for the SLA (the approver) understands the limitations of the agreement and the implications for availability.

    Input

    • List of external component dependencies

    Output

    • SLA requirements

    Materials

    • Whiteboard
    • Markers

    Participants

    • Infrastructure manager
    • Enterprise architect

    Info-Tech Insight

    Vendors are sometimes willing to eat the cost of violating SLAs if they think it will get them a contract. Be careful with negotiation. Just because the vendor says they can do something doesn’t make it true.

    Negotiate internal SLAs using Info-Tech’s rigorous process

    Talking past each other can drive misalignment between IT and the business, inconveniencing all involved. Quantify your needs through an internal SLA as part of a comprehensive availability management plan.

    See Info-Tech’s Improve IT-Business Alignment Through an Internal SLA blueprint for instructions on why you should develop internal SLAs and the potential benefits they bring.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.2

    The image contains a screenshot of activity 1.2 as previously described above.

    Create a list of dependencies for your most important applications

    Using the results of the business impact analysis, the analyst will guide workshop participants through a dependency mapping exercise that will eventually populate the Capacity Plan Template.

    Phase 1 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Conduct a business impact analysis

    Proposed Time to Completion: 1 week

    Step 1.1: Create a scale to measure different levels of impact

    Review your findings with an analyst

    Discuss how you arrived at the rating of your critical systems and their dependencies. Consider whether your external SLAs are appropriate.

    Then complete these activities…

    • Use the results of the business impact analysis to sort systems based on their criticality

    With these tools & templates:

    Business Impact Analysis Tool

    Step 1.2: Assign criticality ratings to services

    Review your findings with an analyst

    Discuss how you arrived at the rating of your critical systems and their dependencies. Consider whether your external SLAs are appropriate.

    Then complete these activities…

    • Create a list of dependencies for your most important applications
    • Identify important sub-components
    • Use best practices to develop and negotiate SLAs

    With these tools & templates:

    Capacity Snapshot Tool

    Phase 1 Results & Insights:

    • Engaging in detailed capacity planning for an insignificant service is a waste of resources. Focus on ensuring availability for your most critical systems.
    • Carefully evaluate vendors’ service offerings. Make sure the SLA works for you, and approach pie-in-the-sky promises with skepticism.

    PHASE 2

    Establish Visibility Into Core Systems

    Step 2.1: Define your monitoring strategy

    This step will walk you through the following activities:

    • Determine the indicators you should be tracking for each sub-component.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team

    Outcomes of this step

    • List of indicators to track for each sub-component

    Data has its significance—but also its limitations

    The rise of big data can be a boon for capacity managers, but be warned: not all data is created equal. Bad data can lead to bad decisions – and unemployed capacity managers.

    Your findings are only as good as your data. Remember: garbage in, garbage out. There are three characteristics of good data:*

    1. Accuracy: is the data exact and correct? More detail and confidence is better.
    2. Reliability: is the data consistent? In other words, if you run the same test twice will you get the same results?
    3. Validity: is the information gleaned believable and relevant?

    *National College of Teaching & Leadership, “Reliability and Validity”

    "Data is king. Good data is absolutely essential to [the capacity manager] role."

    – Adrian Blant, Independent Capacity Consultant, IT Capability Solutions

    Info-Tech Best Practice

    Every organization’s data needs are different; your data needs are going to be dictated by your services, delivery model, and business requirements. Make sure you don’t confuse volume with quality, even if others in your organization make that mistake.

    Take advantage of technology to establish visibility into your systems

    Managing your availability and capacity involves important decisions about what to monitor and how thresholds should be set.

    • Use the list of critical applications developed through the business impact analysis and the list of components identified in the dependency mapping exercise to produce a plan for effectively monitoring component availability and capacity.
    • The nature of IT service provision – the multitude of vendors providing hardware and services necessary for even simple IT services to work effectively – means that it is unlikely that capacity management will be visible through a single pane of glass. In other words, “email” and “CRM” don’t have a defined capacity. It always depends.
    • Establishing visibility into systems involves identifying what needs to be tracked for each component.

    Too much monitoring can be as bad as the inverse

    In 2013, a security breach at US retailer Target compromised more than 70 million customers’ data. The company received an alert, but it was thought to be a false positive because the monitoring system produced so many false and redundant alerts. As a result of the daily deluge, staff did not respond to the breach in time.

    Info-Tech Insight

    Don’t confuse monitoring with management. While establishing visibility is a crucial step, it is only part of the battle. Move on to this project’s next phase to explore opportunities to improve your capacity/availability management process.

    Determine the indicators you should be tracking for each sub-component

    2.1a Tab 3 of the Capacity Snapshot Tool

    It is nearly impossible to overstate the importance of data to the process of availability and capacity management. But the wrong data will do you no good.

    Instructions

    1. Open the Capacity Snapshot Tool to tab 2. The tool should have been populated in step 1.2 as part of the component mapping exercise.
    2. For each service, determine which metric(s) would most accurately tell the component’s story. Consider the following questions when completing this activity (you may end up with more than one metric):
    • How would the component’s capacity be measured (storage space, RAM, bandwidth, vCPUs)?
    • Is the metric in question actionable?
  • Record each metric in the Metric column (D) of the Capacity Snapshot Tool. Use the adjacent column for any additional information on metrics.
  • Info-Tech Insight

    Bottlenecks are bad. Use the Capacity Snapshot Tool (or another tool like it) to ensure that when the capacity manager leaves (on vacation, to another role, for good) the knowledge that they have accumulated does not leave as well.

    Understand the limitations of this approach

    Although we’ve striven to make it as easy as possible, this process will inevitably be cumbersome for organizations with a complicated set of software, hardware, and cloud services.

    Tracking every single component in significant detail will produce a lot of noise for each bit of signal. The approach outlined here addresses that concern in two ways:

    • A focus on gold services
    • A focus on sub-components that have a reasonable likelihood of being problematic in the future.

    Despite this effort, however, managing capacity at the component level is a daunting task. Ultimately, tools provided by vendors like SolarWinds and AppDynamics will fill in some of the gaps. Nevertheless, an understanding of the conceptual framework underlying availability and capacity management is valuable.

    Step 2.2: Implement your monitoring tool/aggregator

    This step will walk you through the following activities:

    • Clarify visibility.
    • Determine whether or not you have sufficiently granular visibility.
    • Develop strategies to .any visibility issues.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team
    • Applications personnel

    Outcomes of this step

    • Method for measuring and monitoring critical sub-components

    Companies struggle with performance monitoring because 95% of IT shops don’t have full visibility into their environments

    CASE STUDY

    Industry: Financial Services

    Source: AppDynamics

    Challenge

    • Users are quick to provide feedback when there is downtime or application performance degradation.
    • The challenge for IT teams is that while they can feel the pain, they don’t have visibility into the production environment and thus cannot identify where the pain is coming from.
    • The most common solution that organizations rely on is leveraging the log files for issue diagnosis. However, this method is slow and often unable to pinpoint the problem areas, leading to delays in problem resolution.

    Solution

    • Application and infrastructure teams need to work together to develop infrastructure flow maps and transaction profiles.
    • These diagrams will highlight the path that each transaction travels across your infrastructure.
    • Ideally at this point, teams will also capture latency breakdowns across every tier that the business transaction flows through.
      • This will ultimately kick start the baselining process.

    Results

    • Ninety-five percent of IT departments don’t have full visibility into their production environment. As a result, a slow business transaction will often require a war-room approach where SMEs from across the organization gather to troubleshoot.
    • Having visibility into the production environment through infrastructure flow mapping and transaction profiling will help IT teams pinpoint problems.
      • At the very least, teams will be able to identify common problem areas and expedite the root-cause analysis process.

    Source: “Just how complex can a Login Transaction be? Answer: Very!,” AppDynamics

    Monitor your critical sub-components

    Establishing a monitoring plan for your capacity involves answering two questions: can I see what I need to see, and can I see it with sufficient granularity?

    • Having the right tool for the job is an important step towards effective capacity and availability management.
    • Application performance management tools (APMs) are essential to the process, but they tend to be highly specific and vertically oriented, like using a microscope.
    • Some product families can cover a wider range of capacity monitoring functions (SolarWinds, for example). It is still important, however, to codify your monitoring needs.

    "You don’t use a microscope to monitor an entire ant farm, but you might use many microscopes to monitor specific ants."

    – Fred Chagnon, Research Director, Infrastructure Practice, Info-Tech Research Group

    Monitor your sub-components: clarify visibility

    2.2a Tab 2 of the Capacity Snapshot Tool

    The next step in capacity management is establishing whether or not visibility (in the broad sense) is available into critical sub-components.

    Instructions

    1. Open the Capacity Snapshot Tool and record the list of sub-components identified in the previous step.
    2. For each sub-component answer the following question:
    • Do I have easy access to the information I need to monitor to ensure this component remains available?
  • Select “Yes” or “No” from the drop-down menus as appropriate. In the adjacent column record details about visibility into the component.
    • What tool provides the information? Where can it be found?

    The image contains a screenshot of Info-Tech's Capacity Snapshot Tool, Tab 2.

    Monitor your sub-components; determine whether or not you have sufficient granular visibility

    2.2b Tab 2 of the Capacity Snapshot Tool

    Like ideas and watches, not all types of visibility are created equal. Ensure that you have access to the right information to make capacity decisions.

    Instructions

    1. For each of the sub-components clarify the appropriate level of granularity for the visibility gained to be useful. In the case of storage, for example, is raw usage (in gigabytes) sufficient, or do you need a breakdown of what exactly is taking up the space? The network might be more complicated.
    2. Record the details of this ideation in the adjacent column.
    3. Select “Yes” or “No” from the drop-down menu to track the status of each sub-component.

    The image contains a picture of an iPhone storage screen where it breaks down the storage into the following categories: apps, media, photos, and other.

    For most mobile phone users, this breakdown is sufficient. For some, more granularity might be necessary.

    Info-Tech Insight

    Make note of monitoring tools and strategies. If anything changes, be sure to re-evaluate the visibility status. An outdated spreadsheet can lead to availability issues if management is unaware of looming problems.

    Develop strategies to ameliorate any visibility issues

    2.2c 1 hour

    The Capacity Snapshot Tool color-codes your components by status. Green – visibility and granularity are both sufficient; yellow – visibility exists, though not at sufficient granularity; and red – visibility does not exist at all.

    Instructions

    1. Write each of the yellow and red sub-components on a whiteboard or piece of chart paper.
    2. Brainstorm amelioration strategies for each of the problematic sub-components.
    • Does the current monitoring tool have sufficient functionality?
    • Does it need to be further configured/customized?
    • Do we need a whole new tool?
  • Record these strategies in the Amelioration Strategy column on tab 4 of the tool.
  • Input

    • Sub-components
    • Capacity Snapshot Tool

    Output

    • Amelioration strategies

    Materials

    • Whiteboard
    • Markers
    • Capacity Snapshot Tool

    Participants

    • Infrastructure manager

    Info-Tech Best Practice

    It might be that there is no amelioration strategy. Make note of this difficulty and highlight it as part of the risk section of the Capacity Plan Template.

    See Info-Tech’s projects on storage and network modernization for additional details

    Leverage other products for additional details on how to modernize your network and storage services.

    The process of modernizing the network is fraught with vestigial limitations. Develop a program to gather requirements and plan.

    As part of the blueprint, Modernize Enterprise Storage, the Modernize Enterprise Storage Workbook includes a section on storage capacity planning.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.2

    The image contains a screenshot of activity 2.2.

    Develop strategies to ameliorate visibility issues

    The analyst will guide workshop participants in brainstorming potential solutions to visibility issues and record them in the Capacity Snapshot Tool.

    Phase 2 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Establish visibility into core systems

    Proposed Time to Completion: 3 weeks

    Step 2.1: Define your monitoring strategy

    Review your findings with an analyst

    Discuss your monitoring strategy and ensure you have sufficient visibility for the needs of your organization.

    Then complete these activities…

    • Determine the indicators you should be tracking for each sub-component

    With these tools & templates:

    • Capacity Snapshot Tool

    Step 2.2: Implement your monitoring tool/aggregator

    Review your findings with an analyst

    Discuss your monitoring strategy and ensure you have sufficient visibility for the needs of your organization.

    Then complete these activities…

    • Clarify visibility
    • Determine whether or not you have sufficiently granular visibility
    • Develop strategies to ameliorate any visibility issues

    With these tools & templates:

    • Capacity Snapshot Tool

    Phase 2 Results & Insights:

    • Every organization’s data needs are different. Adapt data gathering, reporting, and analysis according to your services, delivery model, and business requirements.
    • Don’t confuse monitoring with management. Build a system to turn reported data into useful information that feeds into the capacity management process.

    PHASE 3

    Solicit and Incorporate Business Needs

    Step 3.1: Solicit business needs and gather data

    This step will walk you through the following activities:

    • Build relationships with business stakeholders.
    • Analyze usage data and identify trends.
    • Correlate usage trends with business needs.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team members
    • Business stakeholders

    Outcomes of this step

    • System for involving business stakeholders in the capacity planning process
    • Correlated data on business level, service level, and infrastructure level capacity usage

    Summarize your capacity planning activities in the Capacity Plan Template

    The availability and capacity management summary card pictured here is a handy way to capture the results of the activities undertaken in the following phases. Note its contents carefully, and be sure to record specific outputs where appropriate. One such card should be completed for each of the gold services identified in the project’s first phase. Make note of the results of the activities in the coming phase, and populate the Capacity Snapshot Tool. These will help you populate the tool.

    The image contains a screenshot of Info-Tech's Capacity Plan Template.

    Info-Tech Best Practice

    The Capacity Plan Template is designed to be a part of a broader mapping strategy. It is not a replacement for a dedicated monitoring tool.

    Analyze historical trends as a crucial source of data

    The first place to look for information about your organization is not industry benchmarks or your gut (though those might both prove useful).

    • Where better to look than internally? Use the data you’ve gathered from your APM tool or other sources to understand your historical capacity needs and to highlight any periods of unavailability.
    • Consider monitoring the status of the capacity of each of your crucial components. The nature of this monitoring will vary based on the component in question. It can range from a rough Excel sheet all the way to a dedicated application performance monitoring tool.

    "In all cases the very first thing to do is to look at trending…The old adage is ‘you don’t steer a boat by its wake,’ however it’s also true that if something is growing at, say, three percent a month and it has been growing at three percent a month for the last twelve months, there’s a fairly good possibility that it’s going to carry on going in that direction."

    – Mike Lynch, Consultant, CapacityIQ

    Gather relevant data at the business level

    3.1a 2 hours per service

    A holistic approach to capacity management involves peering beyond the beaded curtain partitioning IT from the rest of the organization and tracking business metrics.

    Instructions

    1. Your service/application owners know how changes in business activities impact their systems. Business level capacity management involves responding to those changes. Ask service/application owners what changes will impact their capacity. Examples include:
    • Business volume (net new customers, number of transactions)
    • Staff changes (new hires, exits, etc.)
  • For each gold service, brainstorm relevant metrics. How can you capture that change in business volume?
  • Record these metrics in the summary card of the Capacity Plan Template.
  • In the notes section of the summary card record whether or not you have access to the required business metric.
  • Input

    • Brainstorming
    • List of gold services

    Output

    • Business level data

    Materials

    • In-house solution or commercial tool

    Participants

    • Capacity manager
    • Application/service owners

    Gather relevant data at the service level

    3.1b 2 hours per service

    One level of abstraction down is the service level. Service level capacity management, recall that service level capacity management is about ensuring that IT is meeting SLAs in its service provision.

    Instructions

    1. There should be internal SLAs for each service IT offers. (If not, that’s a good place to start. See Info-Tech’s research on the subject.) Prod each of your service owners for information on the metrics that are relevant for their SLAs. Consider the following:
    • Peak hours, requests per second, etc.
    • This will usually include some APM data.
  • Record these metrics in the summary card of the Capacity Plan Template.
  • Include any visibility issues in the notes in a similar section of the Capacity Plan Template.
  • Input

    • Brainstorming
    • List of gold services

    Output

    • Service level data

    Materials

    • In-house solution or commercial tool

    Participants

    • Capacity manager
    • Application/service owners

    Leverage the visibility into your infrastructure components and compare all of your data over time

    You established visibility into your components in the second phase of this project. Use this data, and that gathered at the business and service levels, to begin analyzing your demand over time.

    • Different organizations will approach this issue differently. Those with a complicated service catalog and a dedicated capacity manager might employ a tool like TeamQuest. If your operation is small, or you need to get your availability and capacity management activities underway as quickly as possible, you might consider using a simple spreadsheet software like Excel.
    • If you choose the latter option, select a level of granularity (monthly, weekly, etc.) and produce a line graph in Excel.
    • Example: Employee count (business metric)

    Jan

    Feb

    Mar

    Apr

    May

    June

    July

    74

    80

    79

    83

    84

    100

    102

    The image contains a graph using the example of employee count described above.

    Note: the strength of this approach is that it is easy to visualize. Use the same timescale to facilitate simple comparison.

    Manage, don’t just monitor; mountains of data need to be turned into information

    Information lets you make a decision. Understand the questions you don’t need to ask, and ask the right ones.

    "Often what is really being offered by many analytics solutions is just more data or information – not insights."

    – Brent Dykes, Director of Data Strategy, Domo

    Info-Tech Best Practice

    You can have all the data in the world and absolutely nothing valuable to add. Don’t fall for this trap. Use the activities in this phase to structure your data collection operation and ensure that your organization’s availability and capacity management plan is data driven.

    Analyze historical trends and track your services’ status

    3.1c Tab 3 of the Capacity Snapshot Tool

    At-a-glance – it’s how most executives consume all but the most important information. Create a dashboard that tracks the status of your most important systems.

    Instructions

    1. Consult infrastructure leaders for information about lead times for new capacity for relevant sub-components and include that information in the tool.
    • Look to historical lead times. (How long does it traditionally take to get more storage?)
    • If you’re not sure, contact an in-house expert, or speak to your vendor
  • Use tab 3 of the tool to record whether your existing capacity will be exceeded before you can stand more hardware up (red), you have a plan to ameliorate capacity issues but new capacity is not yet in place (yellow), or if you are not slated to run out of capacity any time soon (green).
  • Repeat the activity regularly. Include notes about spikes that might present capacity challenges, and information about when capacity may run out.
  • This tool collates and presents information gathered from other sources. It is not a substitute for a performance monitoring tool.

    Build a list of key business stakeholders

    3.1d 10 minutes

    Stakeholder analysis is crucial. Lines of authority can be diffuse. Understand who needs to be involved in the capacity management process early on.

    Instructions

    1. With the infrastructure team, brainstorm a group of departments, roles, and people who may impact demand on capacity.
    2. Go through the list with your team and identify stakeholders from two groups:
    • Line of business: who in the business makes use of the service?
    • Application owner: who in IT is responsible for ensuring the service is up?
  • Insert the list into section 3 of the Capacity Plan Template, and update as needed.
  • Input

    • Gold systems
    • Personnel Information

    Output

    • List of key business stakeholders

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Best Practice

    Consider which departments are most closely aligned with the business processes that fuel demand. Prioritize those that have the greatest impact. Consider the stakeholders who will make purchasing decisions for increasing infrastructure capacity.

    Organize stakeholder meetings

    3.1e 10 hours

    Establishing a relationship with your stakeholders is a necessary step in managing your capacity and availability.

    Instructions

    1. Gather as many of the stakeholders identified in the previous activity as you can and present information on availability and capacity management
    • If you can’t get everyone in the same room, a virtual meeting or even an email blast could get the job done.
  • Explain the importance of capacity and availability management
    • Consider highlighting the trade-offs between cost and availability.
  • Field any questions the stakeholders might have about the process. Be honest. The goal of this meeting is to build trust. This will come in handy when you’re gathering business requirements.
  • Propose a schedule and seek approval from all present. Include the results in section 3 of the Capacity Plan Template.
  • Input

    • List of business stakeholders
    • Hard work

    Output

    • Working relationship, trust
    • Regular meetings

    Materials

    • Work ethic
    • Executive brief

    Participants

    • Capacity manager
    • Business stakeholders

    Info-Tech Insight

    The best capacity managers develop new business processes that more closely align their role with business stakeholders. Building these relationships takes hard work, and you must first earn the trust of the business.

    Bake stakeholders into the planning process

    3.1f Ongoing

    Convince, don’t coerce. Stakeholders want the same thing you do. Bake them into the planning process as a step towards this goal.

    1. Develop a system to involve stakeholders regularly in the capacity planning process.
    • Your system will vary depending on the structure and culture of your organization.
    • See the case study on the following slide for ideas.
    • It may be as simple as setting a recurring reminder in your own calendar to touch base with stakeholders.
  • Liaise with stakeholders regularly to keep abreast of new developments.
    • Ensure stakeholders have reasonable expectations about IT’s available resources, the costs of providing capacity, and the lead times required to source additional needed capacity.
  • Draw on these stakeholders for the step “Gather information on business requirements” later in this phase.
  • Input

    • List of business stakeholders
    • Ideas

    Output

    • Capacity planning process that involves stakeholders

    Materials

    • Meeting rooms

    Participants

    • Capacity manager
    • Business stakeholders
    • Infrastructure team

    A capacity manager in financial services wrangled stakeholders and produced results

    CASE STUDY

    Industry: Financial Services

    Source: Interview

    In financial services, availability is king

    In the world of financial services, availability is absolutely crucial. High-value trades occur at all hours, and any institution that suffers outages runs the risk of losing tens of thousands of dollars, not to mention reputational damage.

    People know what they want, but sometimes they have to be herded

    While line of business managers and application owners understand the value of capacity management, it can be difficult to establish the working relationship necessary for a fruitful partnership.

    Proactively building relationships keeps services available

    He built relationships with all the department heads on the business side, and all the application owners.

    • He met with department heads quarterly.
    • He met with application owners and business liaisons monthly.

    He established a steering committee for capacity.

    He invited stakeholders to regular capacity planning meetings.

    • The first half of each meeting was high-level outlook, such as business volume and IT capacity utilization, and included stakeholders from other departments.
    • The second half of the meeting was more technical, serving the purpose for the infrastructure team.

    He scheduled lunch and learn sessions with business analysts and project managers.

    • These are the gatekeepers of information, and should know that IT needs to be involved when things come down the pipeline.

    Step 3.2: Analyze data and project future needs

    This step will walk you through the following activities:

    • Solicit needs from the business.
    • Map business needs to technical requirements, and technical requirements to infrastructure requirements.
    • Identify inefficiencies in order to remedy them.
    • Compare the data across business, component, and service levels, and project your capacity needs.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team members
    • Business stakeholders

    Outcomes of this step

    • Model of how business processes relate to technical requirements and their demand on infrastructure
    • Method for projecting future demand for your organization’s infrastructure
    • Comparison of current capacity usage to projected demand

    “Nobody tells me anything!” – the capacity manager’s lament

    Sometimes “need to know” doesn’t register with sales or marketing. Nearly every infrastructure manager can share a story about a time when someone has made a decision that has critically impacted IT infrastructure without letting anyone in IT in on the “secret.”

    In brief

    The image contains a picture of a man appearing to be overwhelmed.

    Imagine working for a media company as an infrastructure capacity manager. Now imagine that the powers that be have decided to launch a content-focused web service. Seems like something they would do, right? Now imagine you find out about it the same way the company’s subscribers do. This actually happened – and it shouldn’t have. But a similar lack of alignment makes this a real possibility for any organization. If you don’t establish a systematic plan for soliciting and incorporating business requirements, prepare to lose a chunk of your free time. The business should never be able to say, in response to “nobody tells me anything,” “nobody asked.”

    Pictured: an artist’s rendering of the capacity manager in question.

    Directly solicit requirements from the business

    3.2a 30 minutes per stakeholder

    Once you’ve established, firmly, that everyone’s on the same team, meet individually with the stakeholders to assess capacity.

    Instructions

    1. Schedule a one-on-one meeting with each line of business manager (stakeholders identified in 3.1). Ideally this will be recurring.
    • Experienced capacity managers suggest doing this monthly.
  • In the meeting address the following questions:
    • What are some upcoming major initiatives?
    • Is the department going to expand or contract in a noticeable way?
    • Have customers taken to a particular product more than others?
  • Include the schedule in the Capacity Plan Template, and consider including details of the discussion in the notes section in tab 3 of the Capacity Snapshot Tool.
  • Input

    • Stakeholder opinions

    Output

    • Business requirements

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    Sometimes line of business managers will evade or ignore you when you come knocking. They do this because they don’t know and they don’t want to give you the wrong information. Explain that a best guess is all you can ask for and allay their fears.

    Below, you will find more details about what to look for when soliciting information from the line of business manager you’ve roped into your scheme.

    1. Consider the following:
    • Projected sales pipeline
    • Business growth
    • Seasonal cycles
    • Marketing campaigns
    • New applications and features
    • New products and services
  • Encourage business stakeholders to give you their best guess for elements such as projected sales or business growth.
  • Estimate variance and provide a range. What can you expect at the low end? The high end? Record your historical projections for an idea of how accurate you are.
  • Consider carefully the infrastructure impact of new features (and record this in the notes section of the Capacity Snapshot Tool).
  • Directly solicit requirements from the business (optional)

    3.2a 1 hour

    IT staff and line of business staff come with different skillsets. This can lead to confusion, but it doesn’t have to. Develop effective information solicitation techniques.

    Instructions

    1. Gather your IT staff in a room with a whiteboard. As a group, select a gold service/line of business manager you would like to use as a “practice dummy.”
    2. Have everyone write down a question they would ask of the line of business representative in a hypothetical business/service capacity discussion.
    3. As a group discuss the merits of the questions posed:
    • Are they likely to yield productive information?
    • Are they too vague or specific?
    • Is the person in question likely to know the answer?
    • Is the information requested a guarded trade secret?
  • Discuss the findings and include any notes in section 3 of the Capacity Plan Template.
  • Input

    • Workshop participants’ ideas

    Output

    • Interview skills

    Materials

    • Whiteboard
    • Markers
    • Sticky notes

    Participants

    • Capacity manager
    • Infrastructure staff

    Map business needs to technical requirements, and technical requirements to infrastructure requirements

    3.2b 5 hours

    When it comes to mapping technical requirements, IT alone has the ability to effectively translate business needs.

    Instructions

    1. Use your notes from stakeholder meetings to assess the impact of any changes on gold systems.
    2. For each system brainstorm with infrastructure staff (and any technical experts as necessary) about what the information gleaned from stakeholder discussions. Consider the following discussion points:
    • How has demand for the service been trending? Does it match what the business is telling us?
    • Have we had availability issues in the past?
    • Has the business been right with their estimates in the past?
  • Estimate what a change in business/service metrics means for capacity.
    • E.g. how much RAM does a new email user require?
  • Record the output in the summary card of the Capacity Plan Template.
  • Input

    • Business needs

    Output

    • Technical and infrastructure requirements

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    Adapt the analysis to the needs of your organization. One capacity manager called the one-to-one mapping of business process to infrastructure demand the Holy Grail of capacity management. If this level of precision isn’t attainable, develop your own working estimates using the higher-level data

    Avoid putting too much faith in the cloud as a solution to your problem

    Has the rise of on-demand, functionally unlimited services eliminated the need for capacity and availability management?

    Capacity management

    The role of the capacity manager is changing, but it still has a purpose. Consider this:

    • Not everything can move to the cloud. For security/functionality reasons, on-premises infrastructure will continue to exist.
    • Cost management is more relevant than ever in the cloud age. Manage your instances.
    • While a cloud migration might render some component capacity management functions irrelevant, it could increase the relevance of others (the network, perhaps).

    Availability management

    Ensuring services are available is still IT’s wheelhouse, even if that means a shift to a brokerage model:

    • Business availability requirements (as part of the business impact analysis, potentially) are important; internal SLAs and contracts with vendors need to be managed.
    • Even in the cloud environment, availability is not guaranteed. Cloud providers have outages (unplanned, maintenance related, etc.) and someone will have to understand the limitations of cloud services and the impact on availability.

    Info-Tech Insight

    The cloud comes at the cost of detailed performance data. Sourcing a service through an SLA with a third party increases the need to perform your own performance testing of gold level applications. See performance monitoring.

    Beware Parkinson’s law

    A consequence of our infinite capacity for creativity, people have the enviable skill of making work. In 1955, C. Northcote Parkinson pointed out this fact in The Economist . What are the implications for capacity management?

    "It is a commonplace observation that work expands so as to fill the time available for its completion. Thus, an elderly lady of leisure can spend the entire day in writing and despatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, half-an-hour in a search for the address, an hour and a quarter in composition, and twenty minutes in deciding whether or not to take an umbrella when going to the pillar-box in the next street."

    C. Northcote Parkinson, The Economist, 1955

    Info-Tech Insight

    If you give people lots of capacity, they will use it. Most shops are overprovisioned, and in some cases that’s throwing perfectly good money away. Don’t be afraid to prod if someone requests something that doesn’t seem right.

    Optimally align demand and capacity

    When it comes to managing your capacity, look for any additional efficiencies.

    Questions to ask:

    • Are there any infrastructure services that are not being used to their full potential, sitting idle, or allocated to non-critical or zombie functions?
      • Are you managing your virtual servers? If, for example, you experience a seasonal spike in demand, are you leaving virtual machines running after the fact?
    • Do your organization’s policies and your infrastructure setup allow for the use of development resources for production during periods of peak demand?
    • Can you make organizational or process changes in order to satisfy demand more efficiently?

    In brief

    Who isn’t a sports fan? Big games mean big stakes for pool participants and armchair quarterbacks—along with pressure on the network as fans stream games from their work computers. One organization suffered from this problem, and, instead of taking a hardline and banning all streams, opted to stream the game on a large screen in a conference room where those interested could work for its duration. This alleviated strain on the network and kept staff happy.

    Shutting off an idle cloud to cut costs

    CASE STUDY

    Industry:Professional Services

    Source:Interview

    24/7 AWS = round-the-clock costs

    A senior developer realized that his development team had been leaving AWS instances running without any specific reason.

    Why?

    The development team appreciated the convenience of an always-on instance and, because the people spinning them up did not handle costs, the problem wasn’t immediately apparent.

    Resolution

    In his spare time over the course of a month, the senior developer wrote a program to manage the servers, including shutting them down during times when they were not in use and providing remote-access start-up when required. His team alone saved $30,000 in costs over the next six months, and his team lead reported that it would have been more than worth paying the team to implement such a project on company time.

    Identify inefficiencies in order to remediate them

    3.2c 20 minutes per service

    Instructions

    1. Gather the infrastructure team together and discuss existing capacity and demand. Use the inputs from your data analysis and stakeholder meetings to set the stage for your discussion.
    2. Solicit ideas about potential inefficiencies from your participants:
    • Are VMs effectively allocated? If you need 7 VMs to address a spike, are those VMs being reallocated post-spike?
    • Are developers leaving instances running in the cloud?
    • Are particular services massively overprovisioned?
    • What are the biggest infrastructure line items? Are there obvious opportunities for cost reduction there?
  • Record any potential opportunities in the summary of the Capacity Plan Template.
  • Input

    • Gold systems
    • Data inputs

    Output

    • Inefficiencies

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    The most effective capacity management takes a holistic approach and looks at the big picture in order to find ways to eliminate unnecessary infrastructure usage, or to find alternate or more efficient sources of required capacity.

    Dodging the toll troll by rerouting traffic

    CASE STUDY

    Industry:Telecommunications

    Source: Interview

    High-cost lines

    The capacity manager at a telecommunications provider mapped out his firm’s network traffic and discovered they were using a number of VP circuits (inter building cross connects) that were very expensive on the scale of their network.

    Paying the toll troll

    These VP circuits were supplying needed network services to the telecom provider’s clients, so there was no way to reduce this demand.

    Resolution

    The capacity manager analyzed where the traffic was going and compared this to the cost of the lines they were using. After performing the analysis, he found he could re-route much of the traffic away from the VP circuits and save on costs while delivering the same level of service to their users.

    Compare the data across business, component, and service levels, and project your capacity needs

    3.2d 2 hour session/meeting

    Make informed decisions about capacity. Remember: retain all documentation. It might come in handy for the justification of purchases.

    Instructions

    1. Using either a dedicated tool or generic spreadsheet software like Excel or Sheets, evaluate capacity trends. Ask the following questions:
    • Are there times when application performance degraded, and the service level was disrupted?
    • Are there times when certain components or systems neared, reached, or exceeded available capacity?
    • Are there seasonal variations in demand?
    • Are there clear trends, such as ongoing growth of business activity or the usage of certain applications?
    • What are the ramifications of trends or patterns in relation to infrastructure capacity?
  • Use the insight gathered from stakeholders during the stakeholder meetings, project required capacity for the critical components of each gold service.
  • Record the results of this activity in the summary card of the Capacity Plan Template.
  • Compare current capacity to your projections

    3.2e Section 5 of the Capacity Plan Template

    Capacity management (and, by extension, availability management) is a combination of two balancing acts: cost against capacity and supply and demand.*

    Instructions

    1. Compare your projections with your reality. You already know whether or not you have enough capacity given your lead times. But do you have too much? Compare your sub-component capacity projections to your current state.
    2. Highlight any outliers. Is there a particular service that is massively overprovisioned?
    3. Evaluate the reasons for the overprovisioning.
    • Is the component critically important?
    • Did you get a great deal on hardware?
    • Is it an oversight?
  • Record the results in the notes section of the summary card of the Capacity Plan Template.
  • *Office of Government Commerce 2001, 119.

    In brief

    The fractured nature of the capacity management space means that every organization is going to have a slightly different tooling strategy. No vendor has dominated, and every solution requires some level of customization. One capacity manager (a cloud provider, no less!) relayed a tale about a capacity management Excel sheet programmed with 5,000+ lines of code. As much work as that is, a bespoke solution is probably unavoidable.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.2

    The image contains a screenshot of activity 3.2.

    Map business needs to technical requirements and technical requirements to infrastructure requirements

    The analyst will guide workshop participants in using their organization’s data to map out the relationships between applications, technical requirements, and the underlying infrastructure usage.

    Phase 3 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Solicit and incorporate business needs

    Proposed Time to Completion: 2 weeks

    Step 3.1: Solicit business needs and gather data

    Review your findings with an analyst

    Discuss the effectiveness of your strategies to involve business stakeholders in the planning process and your methods of data collection and analysis.

    Then complete these activities…

    • Analyze historical trends and track your services’ status
    • Build a list of key business stakeholders
    • Bake stakeholders into the planning process

    With these tools & templates:

    Capacity Plan Template

    Step 3.2: Analyze data and project future needs

    Review your findings with an analyst

    Discuss the effectiveness of your strategies to involve business stakeholders in the planning process and your methods of data collection and analysis.

    Then complete these activities…

    • Map business needs to technical requirements and technical requirements to infrastructure requirements
    • Compare the data across business, component, and service levels, and project your capacity needs
    • Compare current capacity to your projections

    With these tools & templates:

    Capacity Snapshot Tool

    Capacity Plan Template

    Phase 3 Results & Insights:

    • Develop new business processes that more closely align your role with business stakeholders. Building these relationships takes hard work, and won’t happen overnight.
    • Take a holistic approach to eliminate unnecessary infrastructure usage or source capacity more efficiently.

    PHASE 4

    Identify and Mitigate Risks

    Step 4.1: Identify and mitigate risks

    This step will walk you through the following activities:

    • Identify potential risks.
    • Determine strategies to mitigate risks.
    • Complete your capacity management plan.

    This involves the following participants:

    • Capacity manager
    • Infrastructure team members
    • Business stakeholders

    Outcomes of this step

    • Strategies for reducing risks
    • Capacity management plan

    Understand what happens when capacity/availability management fails

    1. Services become unavailable. If availability and capacity management are not constantly practiced, an inevitable consequence is downtime or a reduction in the quality of that service. Critical sub-component failures can knock out important systems on their own.
    2. Money is wasted. In response to fears about availability, it’s entirely possible to massively overprovision or switch entirely to a pay-as-you-go model. This, unfortunately, brings with it a whole host of other problems, including overspending. Remember: infinite capacity means infinite potential cost.
    3. IT remains reactive and is unable to contribute more meaningfully to the organization. If IT is constantly putting out capacity/availability-related fires, there is no room for optimization and activities to increase organizational maturity. Effective availability and capacity management will allow IT to focus on other work.

    Mitigate availability and capacity risks

    Availability: how often a service is usable (that is to say up and not too degraded to be effective). Consequences of reduced availability can include financial losses, impacted customer goodwill, and reduced faith in IT more generally.

    Causes of availability issues:

    • Poor capacity management – a service becomes unavailable when there is insufficient supply to meet demand. This is the result of poor capacity management.
    • Scheduled maintenance – services go down for maintenance with some regularity. This needs to be baked into service-level negotiations with vendors.
    • Vendor outages – sometimes vendors experience unplanned outages. There is typically a contract provision that covers unplanned outages, but that doesn’t change the fact that your service will be interrupted.

    Capacity: a particular component’s/service’s/business’ wiggle room. In other words, its usage ceiling.

    Causes of capacity issues:

    • Poor demand management – allowing users to run amok without any regard for how capacity is sourced and paid for.
    • Massive changes in legitimate demand – more usage means more demand.
    • Poor capacity planning – predictable changes in demand that go unaddressed can lead to capacity issues.

    Add additional potential causes of availability and capacity risks as needed

    4.1a 30 minutes

    Availability and capacity issues can stem from a number of different causes. Include a list in your availability and capacity management plan.

    Instructions

    1. Gather the group together. Go around the room and have participants provide examples of incidents and problems that have been the result of availability and capacity issues.
    2. Pose questions to the group about the source of those availability and capacity issues.
    • What could have been done differently to avoid these issues?
    • Was the availability/capacity issue a result of a faulty internal/external SLA?
  • Record the results of the exercise in sections 4.1 and 4.2 of the Capacity Plan Template.
  • Input

    • Capacity Snapshot Tool results

    Output

    • Additional sources of availability and capacity risks

    Materials

    • Capacity Plan Template

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    Availability and capacity problems result in incidents, critical incidents, and problems. These are addressed in a separate project (incident and problem management), but information about common causes can streamline that process.

    Identify capacity risks and mitigate them

    4.1b 30 minutes

    Based on your understanding of your capacity needs (through written SLAs and informal but regular meetings with the business) highlight major risks you foresee.

    Instructions

    1. Make a chart with two columns on a whiteboard. They should be labelled “risk” and “mitigation” respectively.
    2. Record risks to capacity you have identified in earlier activities.
    • Refer to the Capacity Snapshot Tool for components that are highlighted in red and yellow. These are specific components that present special challenges. Identify the risk(s) in as much detail as possible. Include service and business risks as well.
    • Examples: a marketing push will put pressure on the web server; a hiring push will require more Office 365 licenses; a downturn in registration will mean that fewer VMs will be required to run the service.

    Input

    • Capacity Snapshot Tool results

    Output

    • Inefficiencies

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    It’s an old adage, but it checks out: don’t come to the table armed only with problems. Be a problem solver and prove IT’s value to the organization.

    Identify capacity risks and mitigate them (cont.)

    4.1b 1.5 hours

    Instructions (cont.)

    1. Begin developing mitigation strategies. Options for responding to known capacity risks fall into one of two camps:
    • Acceptance: responding to the risk is costlier than acknowledging its existence without taking any action. For gold systems, acceptance is typically not acceptable.
    • Mitigation: limiting/reducing, eliminating, or transferring risk (Herrera) comprise the sort of mitigation discussed here.
      • Limiting/reducing: taking steps to improve the capacity situation, but accepting some level of risk (spinning up a new VM, pushing back on demands from the business, promoting efficiency).
      • Eliminating: the most comprehensive (and most expensive) mitigation strategy, elimination could involve purchasing a new server or, at the extreme end, building a new datacenter.
      • Transfer: “robbing Peter to pay Paul,” in the words of capacity manager Todd Evans, is one potential way to limit your exposure. Is there a less critical service that can be sacrificed to keep your gold service online?
  • Record the results of this exercise in section 5 of the Capacity Plan Template.
  • Input

    • Capacity Snapshot Tool results

    Output

    • Capacity risk mitigations

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Insight

    It’s an old adage, but it checks out: don’t come to the table armed only with problems. Be a problem solver and prove IT’s value to the organization.

    Identify availability risks and mitigate them

    4.1c 30 minutes

    While capacity management is a form of availability management, it is not the only form. In this activity, outline the specific nature of threats to availability.

    Instructions

    1. Make a chart with two columns on a whiteboard. They should be labelled “risk” and “mitigation” respectively.
    2. Begin brainstorming general availability risks based on the following sources of information/categories:
    • Vendor outages
    • Disaster recovery
    • Historical availability issues

    The image contains a large blue circle labelled: Availability. Also in the blue circle is a small red circle labelled: Capacity.

    Input

    • Capacity Snapshot Tool results

    Output

    • Availability risks and mitigations

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Info-Tech Best Practice

    A dynamic central repository is a good way to ensure that availability issues stemming from a variety of causes are captured and mitigated.

    Identify availability risks and mitigate them (cont.)

    4.1c 1.5 hours

    Although it is easier said than done, identifying potential mitigations is a crucial part of availability management as an activity.

    Instructions (cont.)

    1. Begin developing mitigation strategies. Options for responding to known capacity risks fall into one of two camps:
    • Acceptance – responding to the risk is costlier than taking it on. Some unavailability is inevitable, between maintenance and unscheduled downtime. Record this, though it may not require immediate action.
    • Mitigation strategies:
      • Limiting/reducing – taking steps to increase availability of critical systems. This could include hot spares for unreliable systems or engaging a new vendor.
      • Eliminating – the most comprehensive (and most expensive) mitigation strategy. It could include selling.
      • Transfer – “robbing Peter to pay Paul,” in the words of capacity manager Todd Evans, is one potential way to limit your exposure. Is there a less critical service that can be sacrificed to keep your gold service online?
  • Record the results of this exercise in section 5 of Capacity Plan Template.
  • Input

    • Capacity Snapshot Tool results

    Output

    • Availability risks and mitigations

    Materials

    • Whiteboard
    • Markers

    Participants

    • Capacity manager
    • Infrastructure staff

    Iterate on the process and present your completed availability and capacity management plan

    The stakeholders consulted as part of the process will be interested in its results. Share them, either in person or through a collaboration tool.

    The current status of your availability and capacity management plan should be on the agenda for every stakeholder meeting. Direct the stakeholders’ attention to the parts of the document that are relevant to them, and solicit their thoughts on the document’s accuracy. Over time you should get a pretty good idea of who among your stakeholder group is skilled at projecting demand, and who over- or underestimates, and by how much. This information will improve your projections and, therefore, your management over time.

    Info-Tech Insight

    Use the experience gained and the artifacts generated to build trust with the business. The meetings should be regular, and demonstrating that you’re actually using the information for good is likely to make hesitant participants in the process more likely to open up.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop.

    The image contains a picture of an Info-Tech analyst.

    Book a workshop with our Info-Tech analysts:

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.1

    The image contains a screenshot of activity 4.1.

    Identify capacity risks and mitigate them

    The analyst will guide workshop participants in identifying potential risks to capacity and determining strategies for mitigating them.

    Phase 4 Guided Implementation

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Identify and mitigate risks

    Proposed Time to Completion: 1 week

    Step 4.1: Identify and mitigate risks

    Review your findings with an analyst

    • Discuss your potential risks and your strategies for mitigating those risks.

    Then complete these activities…

    • Identify capacity risks and mitigate them
    • Identify availability risks and mitigate them
    • Complete your capacity management plan

    With these tools & templates:

    Capacity Snapshot Tool

    Capacity Plan Template

    Phase 4 Results & Insights:

    • Be a problem solver and prove IT’s value to the organization. Capacity management allows infrastructure to drive business value.
    • Iterate and share results. Reinforce your relationships with stakeholders and continue to refine how capacity management transforms your organization’s business processes.

    Insight breakdown

    Insight 1

    Components are critical to availability and capacity management.

    The CEO doesn’t care about the SMTP server. She cares about meeting customer needs and producing profit. For IT capacity and availability managers, though, the devil is in the details. It only takes one faulty component to knock out a service. Keep track and keep the lights on.

    Insight 2

    Ask what the business is working on, not what they need.

    If you ask them what they need, they’ll tell you – and it won’t be cheap. Find out what they’re going to do, and use your expertise to service those needs. Use your IT experience to estimate the impact of business and service level changes on the components that secure the availability you need.

    Insight 3

    Cloud shmoud.

    The role of the capacity manager might be changing with the advent of the public cloud, but it has not disappeared. Capacity managers in the age of the cloud are responsible for managing vendor relationships, negotiating external SLAs, projecting costs and securing budgets, reining in prodigal divisions, and so on.

    Summary of accomplishment

    Knowledge Gained

    • Impact of downtime on the organization
    • Gold systems
    • Key dependencies and sub-components
    • Strategy for monitoring components
    • Strategy for soliciting business needs
    • Projected capacity needs
    • Availability and capacity risks and mitigations

    Processes Optimized

    • Availability management
    • Capacity management

    Deliverables Completed

    • Business Impact Analysis
    • Capacity Plan Template

    Project step summary

    Client Project: Develop an Availability and Capacity Management Plan

    1. Conduct a business impact analysis
    2. Assign criticality ratings to services
    3. Define your monitoring strategy
    4. Implement your monitoring tool/aggregator
    5. Solicit business needs and gather data
    6. Analyze data and project future needs
    7. Identify and mitigate risks

    Info-Tech Insight

    This project has the ability to fit the following formats:

    • Onsite workshop by Info-Tech Research Group consulting analysts.
    • Do-it-yourself with your team.
    • Remote delivery via Info-Tech Guided Implementation.

    Research contributors and experts

    The image contains a picture of Adrian Blant.

    Adrian Blant, Independent Capacity Consultant, IT Capability Solutions

    Adrian has over 15 years' experience in IT infrastructure. He has built capacity management business processes from the ground up, and focused on ensuring a productive dialogue between IT and the business.

    The image contains a picture of James Zhang.

    James Zhang, Senior Manager Disaster Recovery, AIG Technology

    James has over 20 years' experience in IT and 10 years' experience in capacity management. Throughout his career, he has focused on creating new business processes to deliver value and increase efficiency over the long term.

    The image contains a picture of Mayank Banerjee.

    Mayank Banerjee, CTO, Global Supply Chain Management, HelloFresh

    Mayank has over 15 years' experience across a wide range of technologies and industries. He has implemented highly automated capacity management processes as part of his role of owning and solving end-to-end business problems.

    The image contains a picture of Mike Lynch

    Mike Lynch, Consultant, CapacityIQ

    Mike has over 20 years' experience in IT infrastructure. He takes a holistic approach to capacity management to identify and solve key problems, and has developed automated processes for mapping performance data to information that can inform business decisions.

    The image contains a picture of Paul Waguespack.

    Paul Waguespack, Manager of Application Systems Engineering, Tufts Health Plan

    Paul has over 10 years' experience in IT. He has specialized in implementing new applications and functionalities throughout their entire lifecycle, and integrating with all aspects of IT operations.

    The image contains a picture of Richie Mendoza.

    Richie Mendoza, IT Consultant, SMITS Inc.

    Richie has over 10 years' experience in IT infrastructure. He has specialized in using demand forecasting to guide infrastructure capacity purchasing decisions, to provide availability while avoiding costly overprovisioning.

    The image contains a picture of Rob Thompson.

    Rob Thompson, President, IT Tools & Process

    Rob has over 30 years’ IT experience. Throughout his career he has focused on making IT a generator of business value. He now runs a boutique consulting firm.

    Todd Evans, Capacity and Performance Management SME, IBM

    Todd has over 20 years' experience in capacity and performance management. At Kaiser Permanente, he established a well-defined mapping of the businesses workflow processes to technical requirements for applications and infrastructure.

    Bibliography

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    Allen, Katie. “Work Also Shrinks to Fit the Time Available: And We Can Prove It.” The Guardian. 25 Oct. 2017.

    Amazon. “Amazon Elastic Compute Cloud.” Amazon Web Services. N.d. Web.

    Armandpour, Tim. “Lies Vendors Tell about Service Level Agreements and How to Negotiate for Something Better.” Network World. 12 Jan 2016.

    “Availability Management.” ITIL and ITSM World. 2001. Web.

    Availability Management Plan Template. Purple Griffon. 30 Nov. 2012. Web.

    Bairi, Jayachandra, B., Murali Manohar, and Goutam Kumar Kundu. “Capacity and Availability Management by Quantitative Project Management in the IT Service Industry.” Asian Journal on Quality 13.2 (2012): 163-76. Web.

    BMC Capacity Optimization. BMC. 24 Oct 2017. Web.

    Brooks, Peter, and Christa Landsberg. Capacity Management in Today’s IT Environment. MentPro. 16 Aug 2017. Web.

    "Capacity and Availability Management." CMMI Institute. April 2017. Web.

    Capacity and Availability Management. IT Quality Group Switzerland. 24 Oct. 2017. Web.

    Capacity and Performance Management: Best Practices White Paper. Cisco. 4 Oct. 2005. Web.

    "Capacity Management." Techopedia.

    “Capacity Management Forecasting Best Practices and Recommendations.” STG. 26 Jan 2015. Web.

    Capacity Management from the Ground up. Metron. 24 Oct. 2017. Web.

    Capacity Management in the Modern Datacenter. Turbonomic. 25 Oct. 2017. Web.

    Capacity Management Maturity Assessing and Improving the Effectiveness. Metron. 24 Oct. 2017. Web.

    “Capacity Management Software.” TeamQuest. 24 Oct 2017. Web,

    Capacity Plan Template. Purainfo. 11 Oct 2012. Web.

    “Capacity Planner—Job Description.” Automotive Industrial Partnership. 24 Oct. 2017. Web.

    Capacity Planning. CDC. Web. Aug. 2017.

    "Capacity Planning." TechTarget. 24 Oct 2017. Web.

    “Capacity Planning and Management.” BMC. 24 Oct 2017. Web.

    "Checklist Capacity Plan." IT Process Wiki. 24 Oct. 2017. Web.

    Dykes, Brent. “Actionable Insights: The Missing Link Between Data and Business Value.” Forbes. April 26, 2016. Web.

    Evolved Capacity Management. CA Technologies. Oct. 2013. Web.

    Francis, Ryan. “False positives still cause threat alert fatigue.” CSO. May 3, 2017. Web.

    Frymire, Scott. "Capacity Planning vs. Capacity Analytics." ScienceLogic. 24 Oct. 2017. Web.

    Glossary. Exin. Aug. 2017. Web.

    Herrera, Michael. “Four Types of Risk Mitigation and BCM Governance, Risk and Compliance.” MHA Consulting. May 17, 2013.

    Hill, Jon. How to Do Capacity Planning. TeamQuest. 24 Oct. 2017. Web.

    “How to Create an SLA in 7 Easy Steps.” ITSM Perfection. 25 Oct. 2017. Web.

    Hunter, John. “Myth: If You Can’t Measure It: You Can’t Manage It.” W. Edwards Deming Institute Blog. 13 Aug 2015. Web.

    IT Service Criticality. U of Bristol. 24 Oct. 2017. Web.

    "ITIL Capacity Management." BMC's Complete Guide to ITIL. BMC Software. 22 Dec. 2016. Web.

    “Just-in-time.” The Economist. 6 Jul 2009. Web.

    Kalm, Denise P., and Marv Waschke. Capacity Management: A CA Service Management Process Map. CA. 24 Oct. 2017. Web.

    Klimek, Peter, Rudolf Hanel, and Stefan Thurner. “Parkinson’s Law Quantified: Three Investigations in Bureaucratic Inefficiency.” Journal of Statistical Mechanics: Theory and Experiment 3 (2009): 1-13. Aug. 2017. Web.

    Landgrave, Tim. "Plan for Effective Capacity and Availability Management in New Systems." TechRepublic. 10 Oct. 2002. Web.

    Longoria, Gina. “Hewlett Packard Enterprise Goes After Amazon Public Cloud in Enterprise Storage.” Forbes. 2 Dec. 2016. Web.

    Maheshwari, Umesh. “Understanding Storage Capacity.” NimbleStorage. 7 Jan. 2016. Web.

    Mappic, Sandy. “Just how complex can a Login Transaction be? Answer: Very!” Appdynamics. Dec. 11 2011. Web.

    Miller, Ron. “AWS Fires Back at Larry Ellison’s Claims, Saying It’s Just Larry Being Larry.” Tech Crunch. 2 Oct. 2017. Web.

    National College for Teaching & Leadership. “The role of data in measuring school performance.” National College for Teaching & Leadership. N.d. Web,

    Newland, Chris, et al. Enterprise Capacity Management. CETI, Ohio State U. 24 Oct. 2017. Web.

    Office of Government Commerce . Best Practice for Service Delivery. London: Her Majesty’s Stationery Office, 2001.

    Office of Government Commerce. Best Practice for Business Perspective: The IS View on Delivering Services to the Business. London: Her Majesty’s Stationery Office, 2004.

    Parkinson, C. Northcote. “Parkinson’s Law.” The Economist. 19 Nov. 1955. Web.

    “Parkinson’s Law Is Proven Again.” Financial Times. 25 Oct. 2017. Web.

    Paul, John, and Chris Hayes. Performance Monitoring and Capacity Planning. VM Ware. 2006. Web.

    “Reliability and Validity.” UC Davis. N.d. Web.

    "Role: Capacity Manager." IBM. 2008. Web.

    Ryan, Liz. “‘If You Can’t Measure It, You Can’t Manage It’: Not True.” Forbes. 10 Feb. 2014. Web.

    S, Lalit. “Using Flexible Capacity to Lower and Manage On-Premises TCO.” HPE. 23 Nov. 2016. Web.

    Snedeker, Ben. “The Pros and Cons of Public and Private Clouds for Small Business.” Infusionsoft. September 6, 2017. Web.

    Statement of Work: IBM Enterprise Availability Management Service. IBM. Jan 2016. Web.

    “The Road to Perfect AWS Reserved Instance Planning & Management in a Nutshell.” Botmetric. 25 Oct. 2017. Web.

    Transforming the Information Infrastructure: Build, Manage, Optimize. Asigra. Aug. 2017. Web.

    Valentic, Branimir. "Three Faces of Capacity Management." ITIL/ISO 20000 Knowledge Base. Advisera. 24 Oct. 2017. Web.

    "Unify IT Performance Monitoring and Optimization." IDERA. 24 Oct. 2017. Web.

    "What is IT Capacity Management?" Villanova U. Aug. 2017. Web.

    Wolstenholme, Andrew. Final internal Audit Report: IT Availability and Capacity (IA 13 519/F). Transport For London. 23 Feb. 2015. Web.

    Manage the Active Directory in the Service Desk

    • Buy Link or Shortcode: {j2store}489|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk
    • Actively maintaining the Active Directory is a difficult task that only gets more difficult with issues like stale accounts and privilege creep.
    • Adding permissions without removing them in lateral transfers creates access issues, especially when regulatory requirements like HIPAA require tight controls.
    • With the importance of maintaining and granting permissions within the Active Directory, organizations are hesitant to grant domain admin access to Tier 1 of the service desk. However, inundating Tier 2 analysts with requests to grant permissions takes away project time.

    Our Advice

    Critical Insight

    • Do not treat the Active Directory like a black box. Strive for accurate data and be proactive by managing your monitoring and audit schedules.
    • Catch outage problems before they happen by splitting monitoring tasks between daily, weekly, and monthly routines.
    • Shift left to save resourcing by employing workflow automation or scripted authorization for Tier 1 technicians.
    • Design actionable metrics to monitor and manage your Active Directory.

    Impact and Result

    • Consistent and right-sized monitoring and updating of the Active Directory is key to clean data.
    • Split monitoring activities between daily, weekly, and monthly checklists to raise efficiency.
    • If need be, shift-left strategies can be implemented for identity and access management by scripting the process so that it can be done by Tier 1 technicians.

    Manage the Active Directory in the Service Desk Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should manage your Active Directory in the service desk, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Maintain your Active Directory with clean data

    Building and maintaining your Active Directory does not have to be difficult. Standardized organization and monitoring with the proper metrics help you keep your data accurate and up to date.

    • Active Directory Standard Operating Procedure
    • Active Directory Metrics Tool

    2. Structure your service desk Active Directory processes

    Build a comprehensive Active Directory workflow library for service desk technicians to follow.

    • Active Directory Process Workflows (Visio)
    • Active Directory Process Workflows (PDF)
    [infographic]

    Implement Software Asset Management

    • Buy Link or Shortcode: {j2store}313|cart{/j2store}
    • member rating overall impact: 9.3/10 Overall Impact
    • member rating average dollars saved: $107,154 Average $ Saved
    • member rating average days saved: 39 Average Days Saved
    • Parent Category Name: Asset Management
    • Parent Category Link: /asset-management
    • Organizations are aware of the savings that result from implementing software asset management (SAM), but are unsure of where to start the process.
    • Poor data capture procedures and lack of a centralized repository produce an incomplete picture of software assets and licenses, preventing accurate forecasting and license optimization.
    • Audit protocols are ad hoc, resulting in sloppy reporting and time-consuming work and lack of preparedness for external software audits.

    Our Advice

    Critical Insight

    • A strong SAM program will benefit all aspects of the business. Data and reports gained through SAM will enable data-driven decision making for all areas of the business.
    • Don’t just track licenses; manage them to create value from data. Gathering and monitoring license data is just the beginning. What you do with that data is the real test.
    • Win the audit battle without fighting. Conduct internal audits to minimize surprises when external audits are requested.

    Impact and Result

    • Conduct a current state assessment of existing SAM processes to form an appropriate plan for implementing or improving your SAM program.
    • Define standard policies, processes, and procedures for each stage of the software asset lifecycle, from procurement through to retirement.
    • Develop an internal audit policy to mitigate the risk of costly external audits.

    Implement Software Asset Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should implement software asset management, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess & plan

    Assess current state and plan the scope of the SAM program, team, and budget.

    • Implement Software Asset Management – Phase 1: Assess & Plan
    • SAM Maturity Assessment
    • SAM Standard Operating Procedures
    • SAM Budget Workbook

    2. Procure, receive & deploy

    Define processes for software requests, procurement, receiving, and deployment.

    • Implement Software Asset Management – Phase 2: Procure, Receive & Deploy
    • SAM Process Workflows (Visio)
    • SAM Process Workflows (PDF)

    3. Manage, redeploy & retire

    Define processes for software inventory, maintenance, harvest and redeployment, and retirement.

    • Implement Software Asset Management – Phase 3: Manage, Redeploy & Retire
    • Patch Management Policy

    4. Build supporting processes

    Build processes for audits and plan the implementation.

    • Implement Software Asset Management – Phase 4: Build Supporting Processes & Tools
    • Software Audit Scoping Email Template
    • Software Audit Launch Email Template
    • SAM Communication Plan
    • SAM FAQ Template
    • Software Asset Management Policy
    [infographic]

    Workshop: Implement Software Asset Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess & Plan

    The Purpose

    Assess current state and plan the scope of the SAM program, team, and budget.

    Key Benefits Achieved

    Current state assessment

    Defined roles and responsibilities

    SAM budget plan

    Activities

    1.1 Outline SAM challenges and objectives.

    1.2 Assess current state.

    1.3 Identify roles and responsibilities for SAM team.

    1.4 Identify metrics and reports.

    1.5 Identify SAM functions to centralize vs. decentralize.

    1.6 Plan SAM budget process.

    Outputs

    Current State Assessment

    RACI Chart

    Defined metrics and reports

    SAM Budget Workbook

    2 Procure, Receive & Deploy

    The Purpose

    Define processes for software requests, procurement, receiving, and deployment.

    Key Benefits Achieved

    Defined standards for software procurement

    Documented processes for software receiving and deployment

    Activities

    2.1 Determine software standards.

    2.2 Define procurement process for new contracts.

    2.3 Define process for contract renewals and additional procurement scenarios.

    2.4 Design process for receiving software.

    2.5 Design deployment workflow.

    2.6 Define process for non-standard software requests.

    Outputs

    Software standards

    Standard Operating Procedures

    SAM Process Workflows

    3 Manage, Redeploy & Retire

    The Purpose

    Define processes for software inventory, maintenance, harvest and redeployment, and retirement.

    Key Benefits Achieved

    Defined process for conducting software inventory

    Maintenance and patch policy

    Documented workflows for software harvest and redeployment as well as retirement

    Activities

    3.1 Define process for conducting software inventory.

    3.2 Define policies for software maintenance and patches.

    3.3 Map software license harvest and reallocation process.

    3.4 Define policy for retiring software.

    Outputs

    Standard Operating Procedures

    Patch management policy

    SAM Process Workflows

    4 Build Supporting Processes & Tools

    The Purpose

    Build processes for audits, identify tool requirements, and plan the implementation.

    Key Benefits Achieved

    Defined process for internal and external audits

    Tool requirements

    Communication and implementation plan

    Activities

    4.1 Define and document the internal audit process.

    4.2 Define and document the external audit process.

    4.3 Document tool requirements.

    4.4 Develop a communication plan.

    4.5 Prepare an FAQ list.

    4.6 Identify SAM policies.

    4.7 Develop a SAM roadmap to plan your implementation.

    Outputs

    Audit response templates

    Tool requirements

    Communication plan

    End-user FAQ list

    Software Asset Management Policy

    Implementation roadmap

    Further reading

    Implement Software Asset Management

    Go beyond tracking licenses to proactively managing software throughout its lifecycle.

    Table of contents

    1. Title
    2. Executive Brief
    3. Execute the Project/DIY Guide
    4. Next Steps
    5. Appendix

    Analyst Perspective

    “Organizations often conflate software asset management (SAM) with license tracking. SAM is not merely knowing how many licenses you require to be in compliance; it’s asking the deeper budgetary questions to right-size your software spend.

    Software audits are a growing concern for businesses, but proactive reporting and decision making supported by quality data will mitigate audit risks. Value is left on the table through underused or poor-quality data, so active data management must be in play. A dedicated ITAM tool can assist with extracting value from your license data.

    Achieving an optimized SAM program is a transformative effort, but the people, processes, and technology need to be in place before that can happen.” (Sandi Conrad, Senior Director, Infrastructure & Operations Practice, Info-Tech Research Group)

    Software license complexity and audit frequency are increasing: are you prepared to manage the risk?

    This Research Is Designed For:

    • CIOs that want to improve IT’s reputation with the business.
    • CIOs that want to eliminate the threat of a software audit.
    • Organizations that want proactive reporting that benefits the entire business.
    • IT managers who want visibility into their software usage.

    This Research Will Help You:

    • Establish a standardized software management process.
    • Track and manage software throughout its lifecycle, from procurement through to retirement or redeployment.
    • Rationalize your software license estate.
    • Improve your negotiations with software vendors.
    • Improve the quality of your SAM data gathering and reporting.

    Executive summary

    Situation

    • Organizations are aware of the savings that result from implementing software asset management (SAM), but are unsure of where to start the process. With no formal standards in place for managing licenses, organizations are constantly at risk for costly software audits and poorly executed software spends.

    Complication

    • Poor data-capture procedures produce an incomplete picture of software lifecycles.
    • No centralized repository exists, resulting in fragmented reporting.
    • Audit protocols are ad hoc, resulting in sloppy reporting and time-consuming work.

    Resolution

    • Conduct a current state assessment of existing SAM processes to form an appropriate plan for implementing or improving your SAM program.
    • Build and involve a SAM team in the process from the beginning to help embed the change.
    • Define standard policies, processes, and procedures for each stage of the software asset lifecycle, from procurement through to retirement. Pace yourself; a staged implementation will make your ITAM program a success.
    • Develop an internal audit program to mitigate the risk of costly audits.
    • Once a standardized SAM program and data are in place, you will be able to use the data to optimize and rationalize your software licenses.

    Info-Tech Insight

    A strong SAM program will benefit all aspects of the business.
    Data and reports gained through SAM will enable data-driven decision making for all areas of the business.

    Don’t just track licenses; manage them to create value from data.
    Gathering and monitoring license data is just the beginning. What you do with that data is the real test.

    Win the audit battle without fighting.
    Conduct internal audits to minimize surprises when external audits are requested.

    Build the business case for SAM on cost and risk avoidance

    You can estimate the return even without tools or data.

    Benefit Calculate the return
    Compliance

    How many audits did you have in the past three years?

    How much time did you spend in audit response?

    Suppose you had two audits each year for the last three years, each with an average $250,000 in settlements.

    A team of four with an average salary of $75,000 each took six months to respond each year, allocating 20% of their work time to the audit.

    You could argue annual audits cost on average $530,000. Increasing ITAM maturity stands to reduce that cost significantly.

    Efficiency

    How much do you spend on software and maintenance by supplier?

    Suppose you spent $1M on software last year. What if you could reduce the spend by just 10% through better practices?

    SAM can help reduce the annual spend by simplifying support, renegotiating contracts based on asset data, reducing redundancy, and reducing spend.

    The Business Benefits of SAM

    • Compliance: Managing audits and meeting legal, contractual, and regulatory obligations.
    • Efficiency: Reducing costs and making the best use of assets while maintaining service.
    • Agility: Anticipate requirements using asset data for business intelligence and analytics.

    Poor software asset management practices increase costs and risks

    Failure to implement SAM can lead to:

    High cost of undiscovered IT assets
    • Needless procurement of software for new hires can be costly.
    Licensing, liability, and legal violations
    • Legal actions and penalties that result from ineffective SAM processes and license incompliance can severely impact an organization’s financial performance and corporate brand image.
    Compromised security
    • Not knowing what assets you have, who is using them and how, can compromise the security of sensitive information.
    Increased management costs
    • Not having up-to-date software license information impacts decision making, with many management teams failing to respond quickly and efficiently to operational demands.
    Increased disruptions
    • Vendors seek out organizations who don’t manage their software assets effectively; it is likely that you could be subject to major operational disruptions as a result of an audit.
    Poor supplier/vendor relationship
    • Most organizations fear communicating with vendors and are anxious about negotiating new licenses.

    54% — A study by 1E found that only 54% of organizations believe they can identify all unused software in their organization.

    28% — On average, 28% of deployed software is unused, with a wasted cost of $224 per PC on unused software (1E, 2014).

    53% — Express Metrix found that 53% of organizations had been audited within the past two years. Of those, 72% had been audited within the last 12 months.

    SAM delivers cost savings beyond the procurement stage

    SAM delivers cost savings in several ways:

    • Improved negotiating position
      • Certainty around software needs and licensing terms can put the organization in a better negotiating position for new contracts or contract renewals.
    • Improved purchasing position
      • Centralized procurement can allow for improved purchasing agreements with better pricing.
    • More accurate forecasting and spend
      • With accurate data on what software is installed vs. used, more accurate decisions can be made around software purchasing needs and budgeting.
    • Prevention of over deployment
      • Deploy software only where it is needed based on what end users actively use.
    • Software rationalization
      • SAM data may reveal multiple applications performing similar functions that can be rationalized into a single standard software that is used across the enterprise.
    • License harvesting
      • Identify unused licenses that can be harvested and redeployed to other users rather than purchasing new licenses.

    SAM delivers many benefits beyond cost savings

    Manage risk. If licensing terms are not properly observed, the organization is at risk of legal and financial exposure, including illegal software installation, loss of proof of licenses purchased, or breached terms and conditions.

    Control and predict spend. Unexpected problems related to software assets and licenses can significantly impact cash flow.

    Less operational interruptions. Poor software asset management processes could lead to failed deployments, software update interruptions, viruses, or a shutdown of unlicensed applications.

    Avoid security breaches. If data is not secure through software patches and security, confidential information may be disclosed.

    More informed decisions. More accurate data on software assets improves transparency and informs decision making.

    Improved contract management. Automated tools can alert you to when contracts are up for renewal to allow time to plan and negotiate, then purchase the right amount of licenses.

    Avoid penalties. Conduct internal audits and track compliance to avoid fees or penalties if an external audit occurs.

    Reduced IT support. Employees should require less support from the service desk with proper, up to date, licensed software, freeing up time for IT Operations to focus on other work.

    Enhanced productivity. By rationalizing and standardizing software offerings, more staff should be using the same software with the same versioning, allowing for better communication and collaboration.

    Asset management is especially correlated with the following processes

    Being highly effective at asset management means that you are more likely to be highly effective at almost all IT processes, especially:

    Icon for process 'BAI10 Configuration Management'. Configuration Management
    76% more effective
    Icon for process 'ITRG03 Manage Service Catalogs'. Service Catalog
    74% more effective
    Icon for process 'APO11 Quality Management'. Quality Management
    63% more effective
    Icon for process 'ITRG08 Data Quality'. Data Quality
    62% more effective
    Icon for process 'MEA01 Performance Measurement'. Performance Measurement
    61% more effective
    Icon for process 'BAI05 Organizational Change Management'. Organizational Change Management
    60% more effective
    Icon for process 'APO05 Portfolio Management'. Portfolio Management
    59% more effective
    Icon for process 'APO03 Enterprise Architecture'. Enterprise Architecture
    58% more effective

    Why? Good SAM processes are integral to both service management and configuration management

    (Source: Info-Tech Research Group, IT Management and Governance Diagnostic; N=972 organizations) (High asset management effectiveness was defined as those organizations with an effectiveness score of 8 or above.)

    To accelerate progress, Info-Tech Research Group parses software asset management into its essential processes

    Focus on software asset management essentials

    Software Procurement:

    • Define procurement standards for software and related warranties and support options.
    • Develop processes and workflows for purchasing and work out financial implications to inform budgeting later.

    Software Deployment and Maintenance:

    • Define policies, processes, and workflows for software receiving, deployment, and maintenance practices.
    • Develop processes and workflows for managing imaging, harvests and redeployments, service requests, and large-scale rollouts.

    Software Harvest and Retirement:

    • Manage the employee termination and software harvest cycle.
    • Develop processes, policies, and workflows for software security and retirement.

    Software Contract and Audit Management:

    • Develop processes for data collection and validation to prepare for an audit.
    • Define metrics and reporting processes to keep asset management processes on track.
    A diagram that looks like a tier circle with 'Implement SAM' at the center. The second ring has 'Request & Procure', 'Receive & Deploy', 'Manage & Maintain', and 'Harvest & Retire'. The third ring seems to be a cycle beginning with 'Plan', 'Request', 'Procure', 'Deploy', 'Manage', 'Retire', and back to 'Plan'.

    Asset management is a key piece of Info-Tech’s COBIT-based IT Management and Governance Framework

    The Info-Tech / COBIT5 IT Management & Governance Framework, a number of IT process icons arranged like a periodic table. A magnifying glass highlights process 'BAI09 Asset Management' in the 'Infrastructure & Operations' category.

    Follow Info-Tech's methodology to build a plan to implement software asset management

    Phase 1
    Assess & Plan
    Phase 2
    Procure, Receive & Deploy
    Phase 3
    Manage, Redeploy & Retire
    Phase 4
    Build supporting processes

    1.1

    Assess current state

    2.1

    Request & procure

    3.1

    Manage & maintain contracts

    4.1

    Compliance & audits

    1.2

    Build team and define metrics

    2.2

    Receive & deploy

    3.2

    Harvest or retire

    4.2

    Communicate & build roadmap

    1.3

    Plan & budget
    Deliverables
    Standard Operating Procedures (SOP)
    SAM maturity assessment Process workflows Process workflows Audit response templates
    RACI chart Software standards Patch management policy Communication plan & FAQ template
    SAM metrics SAM policies
    SAM budget workbook

    Thanks to SAM, Visa saved $200 million in three years

    Logo for VISA.

    Case Study

    Industry: Financial Services
    Source: International Business Software Managers Association

    Visa, Inc.

    Visa, Inc. is the largest payment processing company in the world, with a network that can handle over 40,000 transactions every minute.

    Software Asset Management Program

    In 2006, Visa launched a formal IT asset management program, but it was not until 2011 that it initiated a focus on SAM. Joe Birdsong, the SAM director, first addressed four major enterprise license agreements (ELAs) and compliance issues. The SAM team implemented a few dedicated SAM tools in conjunction with an aggressive approach to training.

    Results

    The proactive approach taken by Visa used a three-pronged strategy: people, process, and tools. The process included ELA negotiations, audit responses, and software license rationalization exercises.

    According to Birdsong, “In the past three years, SAM has been credited with saving Visa over $200 million.”

    An timeline arrow with benchmarks, in order: 'Tool purchases', 'ELA negotiations', 'License rationalization', 'Audit responses', '$200 million in savings in just three years thanks to optimized SAM processes'.

    Info-Tech delivers: Use our tools and templates to accelerate your project to completion

    Thumbnail of Info-Tech's 'SAM Standard Operating Procedures (SOP)'.
    SAM Standard Operating Procedures (SOP)
    Thumbnail of Info-Tech's 'SAM Maturity Assessment'.
    SAM Maturity Assessment
    Thumbnail of Info-Tech's 'SAM Visio Process Workflows'.
    SAM Visio Process Workflows
    Thumbnail of Info-Tech's 'SAM Budget Workbook'.
    SAM Budget Workbook
    Thumbnail of Info-Tech's 'Additional SAM Policy Templates'.
    Additional SAM Policy Templates
    Thumbnail of Info-Tech's 'Software Asset Management Policy'.
    Software Asset Management Policy
    Thumbnail of Info-Tech's 'SAM Communication Plan'.
    SAM Communication Plan
    Thumbnail of Info-Tech's 'SAM FAQ Template'.
    SAM FAQ Template

    Use these insights to help guide your understanding of the project

    • SAM provides value to other processes in IT.
      Data, reports, and savings gained through SAM will enable data-driven decision making for all areas of the business.
    • Don’t just track licenses; manage them to create value from data.
      Gathering and monitoring license data is just the beginning. What you do with that data is the real test.
    • SAM isn’t about managing costs; it’s about understanding your environment to make better decisions.
      Capital tied up in software can impact the progress of other projects.
    • Managing licenses can impact the entire organization.
      Gain project buy-in from stakeholders by articulating the impact that managing licenses can have on other projects and the prevalence of shadow IT.

    Measure the value of a guided implementation (GI)

    Engaging in GIs doesn’t just offer valuable project advice, it also results in significant cost savings.

    GI Measured Value (Assuming 260 workdays in a year)
    Phase 1: Assess & Plan
    • Time, value, and resources saved by using Info-Tech’s methodology to assess current state and create a defined SAM team with actionable metrics
    • For example, 2 FTEs * 5 days * $80,000/year = $6,400
    Phase 2: Procure, Receive & Deploy
    • Time, value, and resources saved by using Info-Tech’s methodology to streamline request, procurement, receiving, and deployment processes for software assets.
    • For example, 2 FTEs * 5 days * $80,000/year = $6,400
    Phase 3: Manage, Redeploy & Retire
    • Time, value, and resources saved by using Info-Tech’s methodology to streamline the maintenance, inventory, license redeployment, and software retiring processes.
    • For example, 2 FTEs * 5 days * $80,000/year = $6,400
    Phase 4: Build Supporting Processes and Tools
    • Time, resources, and potential audit fines saved by using Info-Tech’s methodology to improve audit defense processes ($298,325 average audit penalty (Based on the results of Cherwell Software’s 2013 Software Audit Industry Report)) and design a communication and implementation plan.
    • For example, 2 FTEs * 5days * $80,000/year = $6,400 + $298,325 = $304,725
    Total savings $330,325

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Implement Software Asset Management – project overview

    Phase 1: Assess & plan Phase 2: Procure, receive & deploy Phase 3: Manage, redeploy & retire Phase 4: Build supporting processes
    Supporting Tool icon Best-Practice Toolkit

    Step 1.1: Assess current state

    Step 1.2: Build team and define metrics

    Step 1.3: Plan and budget

    Step 2.1: Request and procure

    Step 2.2: Receive and deploy

    Step 3.1: Manage and maintain contracts

    Step 3.2: Harvest, redeploy, or retire

    Step 4.1: Compliance and audits

    Step 4.2: Communicate and build roadmap

    Guided Implementations
    • Assess current state and challenges.
    • Define roles and responsibilities as well as metrics.
    • Discuss SAM budgeting.
    • Define software standards and procurement process.
    • Build processes for receiving software and deploying software.
    • Define process for conducting software inventory and maintenance and patches.
    • Build software harvest and redeployment processes and retirement.
    • Define process for internal and external audits.
    • Develop communication and implementation plan.
    Associated Activity icon Onsite Workshop Module 1:
    Assess & Plan
    Module 2:
    Map Core Processes: Procure, Receive & Deploy
    Module 3:
    Map Core Processes: Manage, Redeploy & Retire
    Module 4:
    Prepare for audit, build roadmap and communications

    Workshop Overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4
    Activities
    Assess & Plan

    1.1 Outline SAM challenges and objectives

    1.2 Assess current state

    1.3 Identify roles and responsibilities for SAM team

    1.4 Identify metrics and reports

    1.5 Identify SAM functions to centralize vs. decentralize

    1.6 Plan SAM budget process

    Map Core Processes: Procure, Receive & Deploy

    2.1 Determine software standards

    2.2 Define procurement process for new contracts

    2.3 Define process for contract renewals and additional procurement scenarios

    2.4 Design process for receiving software

    2.5 Design deployment workflow

    2.6 Define process for non-standard software requests

    Map Core Processes: Manage, Redeploy & Retire

    3.1 Define process for conducting software inventory

    3.2 Define policies for software maintenance and patches

    3.3 Map software license harvest and reallocation process

    3.4 Define policy for retiring software

    Build Supporting Processes

    4.1 Define and document the internal audit process

    4.2 Define and document the external audit process

    4.3 Develop a communication plan

    4.4 Prepare an FAQ list

    4.5 Identify SAM policies

    4.6 Develop a SAM roadmap to plan your implementation

    Deliverables
    • SAM maturity assessment
    • RACI chart
    • Defined metrics and reports
    • Budget workbook
    • Process workflows
    • Software standards
    • Process workflows
    • Patch management policy
    • Standard operating procedures
    • Audit response templates
    • Communication plan
    • FAQ template
    • Additional policy templates
    • Roadmap of initiatives

    Use these icons to help direct you as you navigate this research

    Use these icons to help guide you through each step of the blueprint and direct you to content related to the recommended activities.

    A small monochrome icon of a wrench and screwdriver creating an X.

    This icon denotes a slide where a supporting Info-Tech tool or template will help you perform the activity or step associated with the slide. Refer to the supporting tool or template to get the best results and proceed to the next step of the project.

    A small monochrome icon depicting a person in front of a blank slide.

    This icon denotes a slide with an associated activity. The activity can be performed either as part of your project or with the support of Info-Tech team members, who will come onsite to facilitate a workshop for your organization.

    Phase 1: Assess Current State

    VISA fought fire with fire to combat costly software audits

    Logo for VISA.

    Case Study

    Industry: Financial Services
    Source: SAM Summit 2014

    Challenge

    Visa implemented an IT asset management program in 2006. After years of software audit teams from large firms visiting and leaving expensive software compliance bills, the world’s leading payment processing company decided it was time for a change.

    Upper management recognized that it needed to combat audits. It had the infrastructure in place and the budget to purchase SAM tools that could run discovery and tracking functions, but it was lacking the people and processes necessary for a mature SAM program.

    Solution

    Visa decided to fight fire with fire. It initially contracted the same third-party audit teams to help build out its SAM processes. Eventually, Visa formed a new SAM team that was led by a group of former auditors.

    The former auditors recognized that their role was not technology based, so a group of technical individuals were hired to help roll out various SAM tools.

    The team rolled out tools like BDNA Discover and Normalize, Flexera FlexNet Manager, and Microsoft SCCM.

    Results

    To establish an effective SAM team, diverse talent is key. Visa focused on employees that were consultative but also technical. Their team needed to build relationships with teams within the organization and externally with vendors.

    Most importantly, the leaders of the team needed to think like auditors to better prepare for audits. According to Joe Birdsong, SAM Director at Visa, “we want to be viewed as a team that can go in and help right-size their environment and better understand licensing to help teams make better decisions.”

    The SAM team was only the beginning.

    Step 1.1 Assess current state and plan scope

    Phase 1:
    Assess & Plan
    This step will walk you through the following activities:This step involves the following participants:

    1.1

    Assess current state
    • 1.1.1 Outline the organization’s SAM challenges
    • 1.1.2 Identify objectives of SAM program
    • 1.1.3 Determine the maturity of your SAM program
    • Project Sponsor
    • IT Director, CIO
    • IT Managers and SAM Manager

    1.2

    Build team and define metrics

    1.3

    Plan & budget

    Step Outcomes

    • An outline of the challenges related to SAM
    • A clear direction for the program based on drivers, anticipated benefits, and goals
    • A completed maturity assessment of current SAM processes

    Sketch out challenges related to software asset management to shape the direction of the project

    Common SAM challenges

    • Audits are disruptive, time-consuming, and costly
    • No audit strategy and response in place
    • Software non-compliance risk is too high
    • Lacking data to forecast software needs
    • No central repository of software licenses
    • Untracked or unused software licenses results in wasted spend
    • Software license and maintenance costs account for a large percentage of the budget
    • Lacking data to know what software is purchased and deployed across the organization
    • Lack of software standards make it difficult to collect consistent information about software products
    • New software licenses are purchased when existing licenses remain on the shelf or multiple similar software products are purchased
    • Employees or departments make ad hoc purchases, resulting in overspending and reduced purchasing power
    • License renewal dates come up unexpectedly without time for adequate decision making
    • No communication between departments to coordinate software purchasing
    • Difficult to stay up to date with software licensing rule changes to remain in compliance
    • Processes and policies are unstandardized and undocumented

    Outline the organization’s SAM challenges

    Associated Activity icon 1.1.1 Brainstorm SAM challenges

    Participants: CIO/CFO, IT Director, Asset Manager, Purchasing, Service Desk Manager, Security (optional), Operations (optional)

    1. Distribute sticky notes to participants. Have everyone start by identifying challenges they face as a result of poor software asset management.
    2. As group, discuss and outline the software asset management challenges facing the organization. These may be challenges caused by poor SAM processes or simply by a lack of process. Group the challenges into key pain points to inform the current state discussion and assessment to follow.

    To be effective with software asset management, understand the drivers and potential impact to the organization

    Drivers of effective SAM Results of effective SAM
    Contracts and vendor licensing programs are complex and challenging to administer without data related to assets and their environment. Improved access to accurate data on contracts, licensing, warranties, installed software for new contracts, renewals, and audit requests.
    Increased need to meet compliance requires a formal approach to tracking and managing assets. Encryption, software application controls, and change notifications all contribute to better asset controls and data security.
    Cost cutting is on the agenda, and management is looking to reduce overall IT spend in the organization in any possible way. Reduction of software spend through data for better forecasting, planning, and licensing rationalization and harvesting.
    Audits are time consuming, disruptive to project timelines and productivity, and costly. Respond to audits with a formalized process, accurate data, and minimal disruption using always-available reporting.

    Determine goals to focus the direction of your SAM program

    Associated Activity icon 1.1.2 Identify objectives of the SAM program

    Participants: CIO/CFO, IT Director, Asset Manager, Service Manager (optional)

    Document: Document in the Standard Operating Procedures.

    1. Identify the drivers behind the software asset management implementation or improvement project. List on a whiteboard or flip chart.
    2. Using the project drivers as input, brainstorm the goals of the SAM project. Discuss the goals as a group and finalize into a list of objectives for the SAM program.
    3. Record the objectives in the SOP and keep them in mind as you work through the rest of the project.

    Sample Objectives:

    1. A single data repository to efficiently manage assets for their entire lifecycle.
    2. Formalizing a methodology for documenting assets to make data retrieval easy and accurate.
    3. Defining and documenting processes to determine where improvements can be made.
    4. Improving customer experience in accessing, using, and maintaining assets.
    5. Centralizing contract information.
    6. Providing access to information for all technical teams as needed.

    Implementing SAM processes will support other IT functions

    By improving how you manage your licenses and audit requests, you will not only provide benefits through a mature SAM program, you will also improve your service desk and disaster recovery functions.

    Service Desk Disaster Recovery
    • Effective service desk tickets require a certain degree of technical detail for completion that a SAM program often provides.
    • Many tools are available that can handle both ITSM and ITAM functions. Your SAM data can be integrated into many of your service desk functions.
    • For example, if a particular application is causing a high number of tickets, SAM data could show the application’s license is almost expired and its usage has decreased due to end-user frustrations. The SAM team could review the application and decide to purchase software that better meets end-user needs.
    • If you don’t know what you have, you don’t know what needs to be back online first.
    • The ability to restore system functionality is heavily dependent on the ability to locate or reproduce master media documentation and system configuration information.
    • If systems/software are permanently lost, the ability to recover software licensing information is crucial to preserving compliance.
    • License agreement and software are needed to demonstrate software ownership. Unless the proof of ownership is present, there is no proof of compliance.
    Short description of Info-Tech blueprint 'Standardize the Service Desk'. Short description of Info-Tech blueprint 'Create a Right-Sized Disaster Recovery Plan'.

    Each level of SAM maturity comes with its own unique challenges

    Maturity People & Policies Processes Technology
    Chaos
    • No dedicated staff
    • No policies published
    • Procedures not documented or standardized
    • Licenses purchased randomly
    • Help desk images machines, but users can buy and install software
    • Minimal tracking tools in place
    Reactive
    • Semi-focused SAM manager
    • No policies published
    • Reliance on suppliers to provide reports for software purchases
    • Buy licenses as needed
    • Software installations limited to help desk
    • Discovery tools and spreadsheets used to manage software
    Controlled
    • Full-time SAM manager
    • End-user policies published and requiring sign-off
    • License reviews with maintenance and support renewals
    • SAM manager involved in budgeting and planning sessions
    • Discovery and inventory tools used to manage software
    • Compliance reports run as needed
    Proactive
    • Extended SAM team, including help desk and purchasing
    • Corporate anti-piracy statement in place and enforced
    • Quarterly license reviews
    • Centralized view into software licenses
    • Software requests through service catalog with defined standard and non-standard software
    • Product usage reports and alerts in place to harvest and reuse licenses
    • Compliance and usage reports used to negotiate software contracts
    Optimized
    • SAM manager trained and certified
    • Working with HR, Legal, Finance, and IT to enforce policies
    • Full support and maintenance analysis for all license reviews
    • Quarterly meetings with SAM team to review policies, procedures, upcoming contracts, and rollouts
    • Software deployed automatically through service catalog/apps store
    • Detailed savings reports provided to executive team annually
    • Automated policy enforcement and process workflows

    Determine the maturity of your SAM program

    Supporting Tool icon 1.1.3 Use the SAM Maturity Assessment Tool
    1. Download the SAM Maturity Assessment Tool and go to tab 2.
    2. Complete the self-assessment in all seven categories:
      1. Control Environment
      2. Roles & Responsibilities
      3. Policies & Procedures
      4. Competence
      5. Planning & Implementation Process
      6. Monitoring & Review
      7. Inventory Processes
    3. Go to tab 3 and examine the graphs produced. Identify the areas in your SAM program that require the most attention and which are already relatively mature.
    4. Use the results of this maturity assessment to focus the efforts of the project moving forward. Return to the assessment after a pre-determined time (e.g. one year later) to track improvement in maturity over time.
    Screenshot of the results page from the SAM Maturity Assessment Tool. Screenshot of the processes page from the SAM Maturity Assessment Tool.

    Step 1.2 Build team and define metrics

    Phase 1:
    Assess & Plan
    This step will walk you through the following activities:This step involves the following participants:

    1.1

    Assess current state
    • 1.2.1 Identify roles and responsibilities for SAM team
    • 1.2.2 Identify metrics and KPIs to track the success of your SAM program
    • 1.2.3 Define SAM reports to track metrics
    • CIO/CFO
    • IT Director
    • SAM Manager
    • SAM Team
    • Service Desk Manager

    1.2

    Build team and define metrics

    1.3

    Plan & budget

    Step Outcomes

    • A description of the roles and responsibilities of IT staff involved in SAM
    • A list of metrics and reports to track to measure the success of the software asset management program

    Define roles and responsibilities for the SAM program

    Roles and responsibilities should be adapted to fit specific organizational requirements based on its size, structure, and distribution and the scope of the program. Not all roles are necessary and in small organizations, one or two people may fulfill multiple roles.

    Senior Management Sponsor – Ensures visibility and support for the program.

    IT Asset Manager – Responsible for management of all assets and maintaining asset database.

    Software Asset Manager – Responsible for management of all software assets (a subset of the overall responsibility of the IT Asset Manager).

    SAM Process Owner – Responsible for overall effectiveness and efficiency of SAM processes.

    Asset Analyst – Maintains up-to-date records of all IT assets, including software version control.

    Additional roles that interact with SAM:

    • Security Manager
    • Auditors
    • Procurement Manager
    • Legal Council
    • Change Manager
    • Configuration Manager
    • Release and Deployment Manager
    • Service Desk Manager

    Form a software asset management team to drive project success

    Many organizations simply do not have a large enough staff to hire a full-time software asset manager. The role will need to be championed by an internal employee.

    Avoid filling this position with a temporary contract; one of the most difficult operational factors in SAM implementation and continuity is constant turnover and organizational shifts. Hiring a software asset manager on contract might get the project going faster, but without the knowledge gained by doing the processes, the program won’t have enough momentum to sustain itself.

    Software Asset Manager Duties

    • Gather proof of license.
    • Record and track all assets within the SAM repository.
    • Produce compliance reports.
    • Preparation of budget requests.
    • Administration of software renewal process.
    • Contract and support analysis.
    • Document procedures.
    • Ensure project is on track.

    SAM Team Member Duties

    • Record license and contract data in SAM tool.
    • Assist in production of SAM reports.
    • Data analysis.
    • Match tickets to SAM data.
    • Assist in documentation.
    • Assist in compliance reports.
    • Gather feedback from end users.

    Info-Tech Best Practice

    Make sure your SAM team is diverse. The SAM team will need to be skilled at achieving compliance, but there is also a need for technically skilled individuals to maximize the function of the SAM tool(s) at your organization.

    Identify roles and responsibilities for SAM

    Associated Activity icon 1.2.1 Complete a RACI chart for your organization

    Participants: CIO/CFO, IT Director, SAM Manager, SAM Team, Service Desk Manager

    Document: Document in the Standard Operating Procedures.

    Determine the roles and responsibilities for your SAM program. Record the results in a RACI (responsible, accountable, consulted, informed) chart such as the example below.

    SAM Processes and Tasks CIO CFO SAM Manager IT Director Service Management Team IT Ops Security Finance Legal Project Manager
    Policies/Governance A C R R I I C I R I
    Strategy A C R R I I I I C
    Risk Management/Asset Security A C R R C R C C C
    Data Entry/Quality I I A R R
    Compliance Auditing R C A R I I I I
    Education & Training R I A C I I
    Contract Lifecycle Management R R A R C C C C R C
    Workflows R C A R I I I R I C/I
    Budgeting R R R A C R
    Software Acquisition R I A R I C R C C
    Controls/Reporting R I A R I I C I
    Optimize License Harvesting I I A R I C C

    Identify metrics to form the framework of the project

    Trying to achieve goals without metrics is like trying to cook without measuring your ingredients. You might succeed, but you’ll have no idea how to replicate it.

    SAM metrics should measure one of five categories:

    • Quantity → How many do we have? How many do we want?
    • Compliance → What is the level of compliance in a specific area?
    • Duration → How long does it take to achieve the desired result?
    • Financial → What is the cost/value? What is our comparative spend?
    • Quality → How good was the end result? E.g. Completeness, accuracy, timeliness

    The metrics you track depend on your maturity level. As your organization shifts in maturity, the metrics you prioritize for tracking will shift to reflect that change. Example:

    Metric category Low maturity metric High maturity metric
    Compliance % of software installed that is unauthorized % of vendors in effective licensing position (ELP) report
    Quantity % of licenses documented in ITAM tool % of requests made through unauthorized channels

    Associate KPIs and metrics with SAM goals

    • Identify the critical success factors (CSFs) for your software asset management program based on strategic goals.
    • For each success factor, identify the key performance indicators (KPIs) to measure success, as well as specific metrics that will be tracked and reported on.
    • Sample metrics are below:

    CSF = Goal, or what success looks like

    KPI = How achievement of goal will be defined

    Metric = Numerical measure to determine if KPI has been achieved

    CSF/Goal KPI Metrics
    Improve accuracy of software budget and forecasting
    • Reduce software spend by 5%
    • Total software asset spending
    • Budgeted software spend vs. actual software spend
    Avoid over purchasing software licenses and optimize use of existing licenses
    • Reduce number of unused and underused licenses by 10%
    • Number of unused licenses
    • Money saved from harvesting licenses instead of purchasing new ones
    Improve accuracy of data
    • Data in SAM tool matches what is deployed with 95% accuracy
    • Percentage of entitlements recorded in SAM tool
    • Percentage of software titles recognized by SAM tool
    Improved service delivery
    • Reduce time to deploy new software by 10%
    • Mean time to purchase new software
    • Mean time to fulfill new software requests

    Identify metrics and KPIs to track the success of your SAM program

    Associated Activity icon 1.2.2 Brainstorm metrics and KPIs

    Participants: CIO, IT Director, SAM Manager, SAM Team

    Document: Document in the Standard Operating Procedures.

    1. Discuss the goals and objectives of implementing or improving software asset management, based on challenges identified earlier.
    2. From the goals, identify the critical success factors for the SAM program.
    3. For each CSF, identify one to three key performance indicators (KPIs) to evaluate achievement of the success factor.
    4. For each KPI, identify one to three metrics that can be tracked and reported on to measure success. Ensure that the metrics are tangible and measurable.

    Use the table below as an example.

    Goal/CSF KPI Metric
    Improve license visibility Increase accuracy and completeness of SAM data
    • % of total titles included in ITAM tool
    • % of licenses documented in ITAM tool
    Reduce software costs Reduce number of unused software licenses by 20%
    • % of licenses assigned to ex-employees
    • % of deployed licenses that have not been used in the past six months
    Reduce shadow IT Reduce number of unauthorized software purchases and installations by 10%
    • % of software requests made through unauthorized channels
    • % of software installed that is unauthorized

    Tailor metrics and reports to specific stakeholders

    Asset Managers

    Asset managers require data to manage how licenses are distributed throughout the organization. Are there multiple versions of the same application deployed? What proportion of licenses deployed are assigned to employees who are no longer at the organization? What are the usage patterns for applications?

    Service Desk Technicians

    Service desk technicians need real-time data on licenses currently available to deploy to machines that need to be imaged/updated, otherwise there is a risk of breaching a vendor agreement.

    Business Managers and Executives

    Business managers and executives need reports to make strategic decisions. The reports created for business stakeholders need to help them align business projects or business processes with SAM metrics. To determine which reports will provide the most value, start by looking at business goals and determining the tactical data that will help inform and support these goals and their progress.

    Additional reporting guidelines:

    • Dashboards should provide quick-glance information for daily maintenance.
    • Alerts should be set for all contract renewals to provide enough advanced notice (e.g. 90 days).
    • Reports should be automated to provide actionable information to appropriate stakeholders as needed.

    Define SAM reports to track metrics

    Associated Activity icon 1.2.3 Identify reports and metrics to track regularly

    Participants: CIO, IT Director, SAM Manager, SAM Team

    Document: Document in the Standard Operating Procedures.

    1. Identify key stakeholders requiring SAM reports. For each audience, identify their goals and requirements from reporting.
    2. Using the list of metrics identified previously, sort metrics into reports for each audience based on their requirements and goals. Add any additional metrics required.
    3. Identify a reporting frequency for each report.

    Example:

    Stakeholder Purpose Report Frequency
    Asset Manager
    • Manage budget
    • Manage contracts and cash flow
    • Ensure processes are being followed
    Operational budget spent to date Monthly
    Capital budget spent to date Monthly
    Contracts coming due for renewal Quarterly
    Software harvested for redeployment Quarterly
    Number of single applications being managed Annually
    CFO
    • Manage budget
    • Manage cash flow
    Software purchased, operational & capital Monthly
    Software accrued for future purchases Monthly
    Contracts coming due for renewal
    • Include dollar value, savings/spend
    Quarterly
    CIO
    • Resource planning
    • Progress reporting
    Software deployments and redeployments Monthly
    Software rollouts planned Quarterly
    % of applications patched Quarterly
    Money saved Annually
    Number of contracts & apps managed Quarterly

    Step 1.3 Plan the SAM program and budget

    Phase 1:
    Assess & Plan
    This step will walk you through the following activities:This step involves the following participants:

    1.1

    Assess current state
    • 1.3.1 Identify SAM functions to centralize vs. decentralize
    • 1.3.2 Complete the SAM budget tool
    • Project Sponsor
    • IT Director, CIO
    • IT Managers and SAM Manager
    • CFO

    1.2

    Build team and define metrics

    1.3

    Plan & budget

    Step Outcomes

    • Defined scope for the SAM program in terms of the degree of centralization of core functions and contracts
    • A clearer picture of software spend through the use of a SAM budgeting tool.

    Asset managers need to be involved in infrastructure projects at the decision-making stage

    Ensure that your software asset manager is at the table when making key IT decisions.

    Many infrastructure managers and business managers are unaware of how software licensing can impact projects. For example, changes in core infrastructure configuration can have big impacts from a software licensing perspective.

    Mini Case Study

    • When a large healthcare organization’s core infrastructure team decided to make changes to their environment, they failed to involve their asset manager in the decision-making process.
    • When the healthcare organization decided to make changes to their servers, they were running Oracle software on their servers, but the licenses were not being tracked.
    • When the change was being made to the servers, the business contacted Oracle to notify them of the change. What began as a tech services call quickly devolved into a licensing error; the vendor determined that the licenses deployed in the server environment were unauthorized.
    • For breaching the licensing agreement, Oracle fined the healthcare organization $250,000.
    • Had the asset manager been involved in the process, they would have understood the implications that altering the hardware configuration would have on the licensing agreement and a very expensive mistake could have been avoided.

    Decide on the degree of centralization for core SAM functions

    • Larger organizations with multiple divisions or business units will need to decide which SAM functions will be centralized and which, if any, will be decentralized as they plan the scope of their SAM program. Generally, certain core functions should be centralized for the SAM program to deliver the greatest benefits.
    • The degree of centralization may also be broken down by contract, with some contracts centralized and some decentralized.
    • A centralized SAM database gives needed visibility into software assets and licenses across the organization, but operation of the database may also be done locally.

    Centralization

    • Allows for more strategic planning
    • Visibility into software licenses across the organization promotes rationalization and cost savings
    • Ensure common products are used
    • More strategic sourcing of vendors and resellers
    • Centrally negotiate pricing for better deals
    • Easier to manage risk and prepare for audits
    • Greater coordination of resources

    Decentralization

    • May allow for more innovation
    • May be easier to demonstrate local compliance if the organization is geographically decentralized
    • May be easier to procure software if offices are in different countries
    • Deployment and installation of software on user devices may be easier

    Identify SAM functions to centralize vs. decentralize

    Associated Activity icon 1.3.1 Identify functions for centralization

    Participants: CIO, IT Director, SAM Manager, SAM Team

    Document: Document in the Standard Operating Procedures.

    1. If applicable, identify SAM functions that will need to be centralized and evaluate the implications of centralization to ensure it is feasible.
    2. If applicable, identify SAM functions that will be decentralized, if resources are available to manage those functions locally.

    Example:

    Centralized Functions
    • Operation of SAM database
    • SAM budget
    • Vendor selection
    • Contract negotiation and purchasing
    • Data analysis
    • Software receiving and inventory
    • Audits and risk management
    Decentralized functions
    • Procurement
    • Deployment and installation

    Software comprises the largest part of the infrastructure and operations budget

    After employee salaries (38%), the four next largest spend buckets have historically been infrastructure related. Adding salaries and external services, the average annual infrastructure and operations spend is over 50% of all IT spend.

    The largest portion of that spend is on software license and maintenance. As of 2016, software accounted for the roughly the same budget total as voice communications, data communications, and hardware combined. Managing software contracts is a crucial part of any mature budgeting process.

    Graph showing the percentage of all IT spend used for 'Ongoing software license and maintenance' annually. In 2010 it was 17%; in 2018 it was 21%. Graph showing the percentage of all IT spend used for 'Hardware maintenance / upgrades' annually. In 2010 it was 7%; in 2018 it was 8%. Graph showing the percentage of all IT spend used for 'Data communications' annually. In 2010 it was 7%; in 2018 it was 7%. Graph showing the percentage of all IT spend used for 'Voice communications' annually. In 2010 it was 5%; in 2018 it was 7%.

    Gain control of the budget to increase the success of SAM

    A sophisticated software asset management program will be able to uncover hidden costs, identify opportunities for rationalization, save money through reharvesting unused licenses, and improve forecasting of software usage to help control IT spending.

    While some asset managers may not have experience managing budgets, there are several advantages to the ITAM function owning the budget:

    • Be more involved in negotiating pricing with vendors.
    • Build better relationships with stakeholders across the business.
    • Gain greater purchasing power and have a greater influence on purchasing decisions.
    • Forecast software requirements more accurately.
    • Inform benchmarks and metrics with more data.
    • Directly impact the reduction in IT spend.
    • Manage the asset database more easily and have a greater understanding of software needs.
    • Identify opportunities for cost savings through rationalization.

    Examine your budget from a SAM perspective to optimize software spend

    How does examining your budget from a SAM perspective benefit the business?

    • It provides a chance to examine vendor contracts as they break down contracts by projects and services, which gives a clearer picture of where software fits into the budget.
    • It also gives organizations a chance to review vendor agreements and identify any redundancies present in software supporting services.

    Review the budget:

    • When reviewing your budget, implement a contingency fund to mitigate risk from a possible breach of compliance.
    • If your organization incurs compliance issues that relate to specific services, these fines may be relayed back to the departments that own those services, affecting how much money each department has.
    • The more sure you are of your compliance position, the less likely you are to need a contingency fund, and vice versa.

    Info-Tech Best Practice

    Finance needs to be involved. Their questions may cover:

    • Where are the monthly expenditures? Where are our financial obligations? Do we have different spending amounts based on what time of year it is?

    Use the SAM Budget Workbook to uncover insights about your software spend

    Supporting Tool icon 1.3.2 Complete the SAM budget tool

    The SAM Budget Workbook is designed to assist in developing and justifying the budget for software assets for the upcoming year.

    Instructions

    1. Work through tabs 2-6, following the instructions as you go.
    2. Tab 2 involves selecting software vendors and services provided by software.
    3. Tab 3 involves classifying services by vendor and assigning a cost to them. Tab 3 also allows you to classify the contract status.
    4. Tab 4 is a cost variance tracking sheet for software contracts.
    5. Tabs 5 and 6 are monthly budget sheets that break down software costs by vendor and service, respectively.
    6. Tab 7 provides graphs to analyze the data generated by the tool.
    7. Use the results found on tab 7 to analyze your budget: are you spending too much with one service? Is there vendor overlap based on what project or service that software is reporting?
    Screenshots of the 'Budget of Services Supported by Software Vendors' and 'Software Expense cashflow reports by Vendor' pages from the SAM Budget Workbook. Screenshot of the 'Analysis of Data' page from the SAM Budget Workbook.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.3

    Sample of activity 1.1.3 'Determine the maturity of your SAM program'. Determine the maturity of your SAM program

    Using the SAM Maturity Assessment Tool, fill out a series of questions in a survey to assess the maturity of your current SAM program. The survey assesses seven categories that will allow you to align your strategy to your results.

    1.2.3

    Sample of activity 1.2.3 'Define SAM reports to track metrics'. Define SAM reports to track metrics

    Identify key stakeholders with reporting needs, metrics to track to fulfill reporting requirements, and a frequency for producing reports.

    Phase 1 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Assess and Plan

    Proposed Time to Completion (in weeks): 4
    Step 1.1: Assess current state Step 1.2: Build team and define metrics Step 1.3: Plan and budget
    Start with an analyst kick-off call:
    • Outline SAM challenges
    • Overview of the project
    • Assess current maturity level
    Review findings with analyst:
    • Define roles and responsibilities of SAM staff
    • Identify metrics and reports to track
    Review findings with analyst:
    • Plan centralization of SAM program
    • Discuss SAM budgeting
    Then complete these activities…
    • Identify challenges
    • Identify objectives of SAM program
    • Assess maturity of current state
    Then complete these activities…
    • Define roles and responsibilities
    • Identify metrics and KPIs
    • Plan reporting
    Then complete these activities…
    • Identify SAM functions to centralize
    • Complete the SAM budgeting tool
    With these tools & templates:
    • SAM Maturity Assessment
    • Standard Operating Procedures
    With these tools & templates:
    • Standard Operating Procedures
    With these tools & templates:
    • SAM Budget Workbook

    Phase 2: Procure, Receive, and Deploy

    VISA used high-quality SAM data to optimize its software licensing

    Logo for VISA.

    Case Study

    Industry: Financial Services
    Source: SAM Summit 2014

    Challenge

    Visa formed a SAM team in 2011 to combat costly software audits.

    The team’s first task was to use the available SAM data and reconcile licenses deployed throughout the organization.

    Organizations as large as Visa constantly run into issues where they are grossly over or under licensed, causing huge financial risk.

    Solution

    Data collection and analysis were used as part of the license rationalization process. Using a variety of tools combined with a strong team allowed Visa to perform the necessary steps to gather license data and analyze usage.

    One of the key exercises was uniting procurement and deployment data and the teams responsible for each.

    End-to-end visibility allowed the data to be uniform. As a result, better decisions about license rationalization can be made.

    Results

    By improving its measurement of SAM data, Visa was able to dedicate more time to analyze and reconcile its licenses. This led to improved license management and negotiations that reflected actual usage.

    By improving license usage through rationalization, Visa reduced the cost of supporting additional titles.

    The SAM team also performed license reclamation to harvest and redistribute licenses to further improve usage. The team’s final task was to optimize audit responses.

    Step 2.1 Request and procure software

    Phase 2:
    Procure, Receive & Deploy
    This step will walk you through the following activities:This step involves the following participants:

    2.1

    Request & Procure
    • 2.1.1 Determine which software contracts should be centralized vs. localized
    • 2.1.2 Determine your software standards
    • 2.1.3 Define procurement policy
    • 2.1.4 Identify approvals and requests for authorization thresholds
    • 2.1.5 Build software procurement workflow for new contracts
    • 2.1.6 Define process for contract renewals and additional procurement scenarios
    • IT Director, CIO
    • IT Managers and SAM Manager
    • SAM Team

    2.2

    Receive & Deploy

    Step Outcomes

    • Defined standards for software requests
    • A documented policy for software procurement including authorization thresholds
    • Documented process workflows for new contracts and contract renewals

    Procurement and SAM teams must work together to optimize purchasing

    Procurement and SAM must collaborate on software purchases to ensure software purchases meet business requirements and take into account all data on existing software and licenses to optimize the purchase and contract. Failure to work together can lead to unnecessary software purchases, overspending on purchases, and undesirable contract terms.

    SAM managers must collaborate with Procurement when purchasing software.

    SAM managers should:

    • Receive requests for software licenses
    • Ensure a duplicate license isn’t already purchased before going through with purchase
    • Ensure the correct license is purchased for the correct individuals
    • Ensure the purchasing information is tracked in the ITAM/SAM tool
    • Report on software usage to inform purchases
    Two cartoon people in work attire each holding a piece of a puzzle that fits with the other. Procurement must commit to be involved in the asset management process.

    Procurement should:

    • Review requests and ensure all necessary approvals have been received before purchasing
    • Negotiate optimal contract terms
    • Track and manage purchasing information and invoices and handle financial aspects
    • Use data from SAM team on software usage to decide on contract terms and optimize value

    Centralize procurement to decrease the likelihood of overspending

    Centralized negotiation and purchasing of software can ensure that the SAM team has visibility and control over the procurement process to help prevent overspending and uncontrolled agreements.

    Benefits of centralized procurement

    • Ability to easily manage software demand.
    • Provides capability to effectively manage your relationships with suppliers.
    • Allows for decreased contract processing times.
    • Provides easy access to data with a single consolidated system for tracking assets at an early stage.
    • Reduces number of rogue purchases by individual departments.
    • Efficiency through automation and coordinated effort to examine organization’s compliance and license position.
    • Higher degree of visibility and transparency into asset usage in the organization.

    Info-Tech Insights

    It may be necessary to procure some software locally if organizations have multiple locations, but try to centrally procure and manage the biggest contracts from vendors that are likely to audit the organization. Even with a decentralized model, ensure all teams communicate and that contracts remain visible centrally even if managed locally.

    Standards for software procurement help prevent overspending

    Software procurement is often more difficult for organizations than hardware procurement because:

    • Key departments that need to be involved in the purchasing process do not communicate or interact enough.
    • A fear of software auditing causes organizations to overspend to mitigate risk.
    • Standards are often not in place, with most purchases being made outside of the gold imaging standard.
    • A lack of discovery results in gross overspending on software licenses that are already present and underused.

    Info-Tech Insight

    One of the major challenges involved in implementing SAM is uniting multiple datasets and data sources across the enterprise. A conversation with each major business unit will help with the creation of software procurement standards that are acceptable to all.

    Determine which software contracts should be centralized vs. localized (optional)

    Associated Activity icon 2.1.1 Identify central standard enterprise offerings

    Participants: CIO, IT Director, SAM Manager, SAM Team

    Document: Document in the Standard Operating Procedures.

    1. As a group, list as many software contracts that are in place across the organization as can easily be identified, focusing on top vendors.
    2. Identify which existing software contracts are standard enterprise offerings that are procured and managed centrally and which are non-standard or localized applications.
    3. Looking at the list of non-standard software, identify if any can or should be rationalized or replaced with a standard offering.
    Standard enterprise offerings
    • Microsoft
    • IBM
    • Adobe
    • Dell
    • Cisco
    • VMware
    • Barracuda
    Localized or non-standard software

    Classify your approved software into tiers to improve workflow efficiency

    Not all titles are created equal; classifying your pre-approved and approved software titles into a tiered system will provide numerous benefits for your SAM program.

    The more prestigious the asset tier, the higher the degree of data capture, support, and maintenance required.

    • Mission-critical, high-priority applications are classified as gold standard.
    • Secondary applications or high priority are silver standard.
    • Low-usage applications or normal priority are bronze standard.

    E.g. An enterprise application that needs to be available 24/7, such as a learning management system, should be classified as a gold tier to ensure it has 24/7 support.

    Creating tiers assists stakeholders in justifying the following set of decision points:

    • Which assets will require added maintenance (e.g. software assurance for Microsoft)
    • Technical support requirements to meet business requirements
    • Lifecycle and upgrade cycle of the software assets.
    • Monitoring usage to determine whether licenses can be harvested
    • Authorizations required for purchase requests

    Determine your software standards

    Associated Activity icon 2.1.2 Identify standard software images for your organization

    Participants: Asset Manager, Purchasing, Service Desk Manager, Operations (optional)

    Document: Document in the Standard Operating Procedures.

    1. As a group, discuss and identify the relevant software asset tiers and number of tiers.
    2. For each tier, define:
      • Support requirements (hours and payments)
      • Maintenance requirements (mandatory or optional)
      • Lifecycle (when to upgrade, when to patch)
      • Financial requirements (CapEx/OpEx expenses)
      • Request authorizations (requestors and approvers)
    3. Sort the software contracts identified in the previous category into tiers, for example:
      • Mission-critical software (gold tier)
      • High-priority software (silver tier)
      • Normal-priority software (bronze tier)
    4. Use the SOP as an example.

    Determine which licensing options and methodologies fit into future IT strategy

    Not everyone is ready to embrace the cloud for all solutions; make sure to align cloud strategy to business requirements. Work closely with IT executives to determine appropriate contract terms, licensing options, and tracking processes.

    Vendors make changes to bundles and online services terms on a regular basis. Ensure you document your agreed upon terms to save your required functionality as vendor standard offerings change.

    • Any contracts getting moved to the cloud will need to undergo a contract comparison first.
    • The contract you signed last month could be completely different this month. Many cloud contracts are dynamic in nature.
    • Keep a copy of the electronic contract that you signed in a secure, accessible location.
    • Consider reaching a separate agreement with the vendor that they will ensure you maintain the results of the original agreement to prevent scope creep.

    Not all on-premises to cloud options transition linearly:

    • Features of perpetual licenses may not map to subscriptions
    • Product terms may differ from online services terms
    • Licensing may change from per device to per user
    • Vendor migrations may be more complex than anticipated

    Download the Own the Cloud: Strategy and Action Plan blueprint for more guidance

    Understand the three primary models of software usage agreements

    Licensed Open Source Shareware
    License Structure A software supplier is paid for the permission to use their software. The software is provided free of charge, but is still licensed. The software is provided free of charge, but is still licensed. Usage may be on a trial basis, with full usage granted after purchase.
    Source Code The source code is still owned by the supplier. Source code is provided, allowing users to change and share the software to suit their needs. Source code is property of the original developer/supplier.
    Technical Support Technical support is included in the price of the contract. Technical support may be provided, often in a community-based format from other developers of the open-source software in question. Support may be limited during trial of software, but upgraded once a purchase is made.

    Info-Tech Insight

    Open-source software should be managed in the same manner as commercial software to understand licensing requirements and be aware of any changes to these agreements, such as commercialization of such products, as well as any rules surrounding source code.

    Coordinate with purchasing department to define software procurement policy

    Associated Activity icon 2.1.3 Define procurement policy

    Participants: Asset Manager, Purchasing, Service Desk Manager, Operations (optional)

    Document: Document in the Standard Operating Procedures.

    Define and document policies that will apply to IT software purchases, including policies around:

    • Software purchase approvals
    • Licenses for short-term contractors
    • On-premises vs. SaaS purchases
    • Shareware and freeware fees
    • Open-source software

    Use the example below as guidance and document in the SOP.

    • Software will not be acquired through user corporate credit cards, office supply, petty cash, or personal expense budgets. Purchases made outside of the acceptable processes will not be reimbursed and will be removed from company computers.
    • Contractors who are short term and paid through vendor contracts and invoices will supply their own licenses.
    • Software may be purchased as on-premises or as-a-service solutions as IT deems appropriate for the solution.
    • Shareware and freeware authors will be paid the fee they specify for use of their products.
    • Open-source software will be managed in the same manner as commercial software to understand licensing requirements and be aware of any changes to these agreements, such as commercialization of such products.

    Identify approvals and requests for authorization thresholds

    Associated Activity icon 2.1.4 Identify financial thresholds for approvals and requests

    Participants: Asset Manager, Purchasing, CIO, CFO, IT Director

    Document: Document in the Standard Operating Procedures.

    Identify and classify financial thresholds for contracts requiring approval. For each category of contract value, identify who needs to authorize the request. Discuss and document any other approvals necessary. An example is provided below.

    Example:
    Requests for authorization will need to be directed based on the following financial thresholds:

    Contract value Authorization
    <$50,000 IT Director
    $50,000 to $250,000 CIO
    $250,000 to $500,000 CIO and CFO
    >$500,000 Legal review

    Develop a defined process for software procurement

    A poorly defined software procurement workflow can result in overspending on unnecessary software licensing throughout the year. This can impact budgeting and any potential software refreshes, as businesses will often rely on purchasing what they can afford, not what they need.

    Benefits of a defined workflow

    • Standardized understanding of the authorization processes results in reduced susceptibility to errors and quicker processing times.
    • Compliance with legal regulations.
    • Protection from compliance violations.
    • Transparency with the end user by communicating the process of software procurement to the business.

    Elements to include in procurement workflows:

    • RFP
    • Authorizations and approvals
    • Contract review
    • Internal references to numbers, cost centers, locations, POs, etc.

    Four types of procurement workflows:

    1. New contract – Purchasing brand new software
    2. Add to contract – Adding new POs or line items to an existing contract
    3. Contract renewal – Renewing an existing contract
    4. No contract required – Smaller purchases that don’t require a signed contract

    Outline the procurement process for new contracts

    The procurement workflow may involve the Service Desk, procurement team, and asset manager.

    The following elements should be accounted for:

    • Assignee
    • Requestor
    • Category
    • Type
    • Model or version
    • Requisition number
    • Purchase order number
    • Unit price
    A flowchart outlining the procurement process for new contracts. There are three levels, at the top is 'Tier 2 or Tier 3', the middle is 'IT Procurement', the bottom is 'Asset Manager'. It begins in 'Tier 2 or Tier 3' with 'Approved request received', and if it is not declined it moves on to 'Purchasing request forwarded to Procurement' on the 'IT Procurement' level. If an RFP is required, it eventually moves to 'Receives contract' on the 'Asset Manager' level and ends with 'Document license requirements, notify IT Product Owner'.

    Build software procurement workflow for new contracts

    Associated Activity icon 2.1.5 Build new contract procurement workflow

    Participants: Asset Manager, Purchasing, Service Desk Manager, Operations (optional)

    Document: Document in the Standard Operating Procedures.

    1. As a team, outline each of the tasks in the process of procuring a new software asset using cue cards, sticky notes, or a whiteboard.
    2. Use the sample procurement workflow on the previous slide as an example if needed.
    3. Ensure the following elements required for the asset procurement process have been accounted for:
      • Assignee
      • Requestor
      • Category
      • Type
      • Model or version
      • Requisition number
      • Purchase order number
      • Unit price
    4. Review the workflow and make any adjustments necessary to improve the process. Document using Visio and add to the SOP.

    Review vendor contracts to right-size licensing procurement

    Many of your applications come from the same vendor, and a view into the business services provided by each software vendor contract will prove beneficial to the business.

    • You may uncover overlaps in services provided by software across departments.
    • The same service may be purchased from different vendors simply because two departments never compared notes!
    • This leaves a lot of money on the table from a lack of volume discounts.
    A graphic depicting a Venn diagram in which the 'Software' and 'Services' circles overlap, both of which stem from a 'Vendor Contract'.
    • Be cautious about approaching license budgeting strictly from a cost perspective. SAM is designed to right-size your licenses to properly support your organization.
    • One trap organizations often fall into is bundling discounts. Vendors will offer steep discounts if clients purchase multiple titles. On the surface, this might seem like a great offer.
    • However, what often happens is that organizations will bundle titles to get a steep discount on their prize title of the group.
    • The other titles become shelfware, and when the time comes to renew the contract, the maintenance fees on the shelfware titles will often make the contract more expensive than if only the prize title was purchased.

    Additionally, information regarding what licenses are being used for certain services may yield insight into potential redundancies. For example, two separate departments may have each have a different application deployed that supports the same service. This presents an opportunity for savings based on bulk licensing agreements, not to mention a simplified support environment by reducing the number of titles deployed in your environment.

    Define a procedure for tracking and negotiating contract renewals

    Participants: IT Director/CIO, Asset Manager, Purchasing, Service Desk Manager, Operations (optional)

    Document: Document in the Standard Operating Procedures.

    Discuss and document a policy for tracking and negotiating contract renewals. Answer the following questions as guides:

    • How will renewal dates be tracked and monitored?
    • How soon should contracts be reviewed prior to renewal to determine appropriateness for use and compliance?
    • What criteria will be used to determine if the product should be renewed?
    • Who will be consulted for contract renewal decisions for major contracts?
    • How will licensing and support decisions be made?

    Optional contract review:

    1. Take a sample contract to renew. Create a list of services that are supported by the software. Look for overlaps, redundancies, shelfware, and potential bundling opportunities. Recall the issues outlined when purchasing bundled software.
    2. Create a list of action items to bring into the next round of contract negotiations with that vendor and identify a start date to begin reviewing these items.

    Define process for contract renewals and additional procurement scenarios

    Associated Activity icon 2.1.6 Build additional procurement workflows

    Participants: Asset Manager, Purchasing, Service Desk Manager, Operations (optional)

    Document: Document in the Standard Operating Procedures.

    Build procurement workflows and define policies and procedures for additional purchasing scenarios beyond new contracts.

    This may include:

    1. Contract renewals
    2. Single purchase, non-contract procurement
    3. Adding to contracts

    Use the sample workflows in the Standard Operating Procedures as a guide.

    A flowchart outlining the procurement process for 'Software Contract Renewal'.

    A flowchart outlining the procurement process for 'Software single purchase, non-contract'.

    Negotiate for value to ensure quality license agreements

    Approach negotiating from a value-first, price-second perspective.

    Contract negotiations too often come down to a question of price. While you want to avoid overpaying for licenses, a worse offense is getting a steep discount for a bundle of applications where the majority will go unused.

    Vendors will try to sell a full stack of software at a steep discount to give the illusion of value. Often organizations bite off more than they can chew. When auditors come knocking, the business may be in compliance, but being over-licensed is a dangerous state to be in. Organizations end up over-licensed and in possession of numerous “shelfware” apps that sit on the proverbial shelf collecting dust while drawing expensive maintenance and licensing fees from the business.
    • Pressure from the business is also an issue. Negotiations can be rushed in an effort to fulfill an immediate need.
    • Make sure you clearly outline the level of compliance expected from the vendor.
    • Negotiate reduced-fee software support services. Your Service Desk can already handle the bulk of requests, and investing in a mature Service Desk will provide more lasting value than paying for expensive maintenance and support services that largely go unused.

    Learn to negotiate effectively to optimize contract renewals

    Leverage Info-Tech’s research, Master Contract Review and Negotiation for Software Agreements, to review your software contracts to leverage your unique position during negotiations and find substantial cost savings.

    This blueprint includes the following tools and templates:

    • RASCI Chart
    • Vendor Communication Management Plan
    • Software Business Use Case Template
    • SaaS TCO Calculator
    • Software Terms & Conditions Evaluation Tool
    • Software Buyer’s Checklist
    • Controlled Vendor Communications Letter
    • Key Vendor Fiscal Year End Calendar
    • Contract Negotiation Tactics Playbook

    Step 2.2 Receive and deploy software

    Phase 2:
    Procure, Receive & Deploy
    This step will walk you through the following activities:This step involves the following participants:

    2.1

    Request & Procure
    • 2.2.1 Identify storage locations for software information and media
    • 2.2.2 Design the workflow for receiving software
    • 2.2.3 Design and document the deployment workflow(s)
    • 2.2.4 Create a list of pre-approved, approved, and unapproved software titles
    • 2.2.5 Document the request and deployment process for non-standard software requests
    • IT Director, CIO
    • IT Managers and SAM Manager
    • SAM Team
    • Purchasing (optional)
    • Service Desk Manager (optional)
    • Operations (optional)
    • Release & Deployment manager (optional)

    2.2

    Receive & Deploy

    Step Outcomes

    • A strategy for storing software information and media in the ITAM database and DML
    • A documented workflow for the software receiving process
    • Documented process workflows for software requests and deployment, including for large quantities of software
    • A list of pre-approved, approved, and unapproved software titles for deployment
    • A process for responding to non-standard software requests

    Verify product and information upon receipt

    Upon receipt of procured software:

    • Verify that the product is correct
    • Reconcile with purchase record to ensure the order has been completed
    • Verify that the invoice is correct
    • Update financial information such as budget and accounting records
    • Update ITAM database to show status as received
    • Record/attach license keys and software codes in ITAM database
    • Attach relevant documents to record in the ITAM database (license reports, invoices, end-user agreement, etc.)
    • Download and store any installation files, DVDs, and CDs
    • Once software has been installed, verify license is matched to discovered installed software within the ITAM database

    Info-Tech Best Practice

    While most software will be received through email and download, in some cases physical software may be received through courier or mail. Ensure processes and procedures are defined for both cases.

    Establish a secure repository for licenses and documentation

    All licenses, documentation, and digital media for authorized and supported software should be collected and stored in a central, secure location to minimize risk of theft, loss, or unauthorized installation or duplication of software.

    Where to store software data?

    The ITAM database should contain an up-to-date record of all software assets, including their associated:

    • Serial numbers
    • License keys and codes
    • Contracts and agreements

    The database allows you to view software that is installed and associated licenses.

    A definitive media library (DML) is a single logical storage area, which may consist of one or more locations in which definitive authorized versions of all software configuration items are securely stored and protected.

    The DML consists of file storage as well as physical storage of CDs and DVDs and must be continually updated to contain the latest information about each configuration item.

    The DML is used to organize content and link to automated deployment to easily install software.

    Use a definitive media library (DML) to assist in storage of software packages for deployment

    The DML will usually contain the most up-to-date versions to minimize errors created by having unauthorized, old, or problematic software releases being deployed into the live IT environment. The DML can be used for both full-packed product (FPP) software and in-house developed software, providing formalized data around releases of in-house software.

    The DML should consist of two main storage areas:

    1. Secure file storage
    2. Secure physical storage for any master CD/DVDs

    Additional Recommendations:

    • The process of building, testing, adapting, and final pre-production testing should provide your IT department with a solid final deployment package, but the archive will enable you to quickly pull in a previous version if necessary.
    • When upgrading software packages to include new patches or configurations, use the DML to ensure you're referencing a problem-free version.
    • Include the DML in your disaster recovery plan (DRP) and include testing of the DML as part of your DRP testing. If you need to rebuild servers from these files, offsite, you'll want to know your backup DML is sound.

    Ensure you have a strategy to create and update your DML

    Your DML should have a way to separate archived, new, and current software to allow for optimal organization of files and code, to ensure the correct software is installed, and to prepare for automated deployment through the service catalog.

    New software hasn’t been tested yet. Make it available for testing, but not widely available.

    Keep a record for archived software, but do not make it available for install.

    Current software is regularly used and should be available for install.

    Deployment

    • Are you using tools to integrate with the DML for deployment?
    • Store files that are ready for automated deployment in a separate location.

    Identify storage locations for software information and media

    Associated Activity icon 2.2.1 Identify software storage locations

    Participants: Asset Manager, IT Director

    Document: Document in the Standard Operating Procedures.

    1. Identify storage locations for asset data that is received (i.e. ITAM database, DML).
    2. Identify information that should be stored with each asset (i.e. license, serial number, invoice, end-user license agreement) and where this information should be stored.
    3. Identify fields that should be populated in the DML for each record:
      • Product name
      • Version
      • Description
      • Authorized by
      • Received by/date
      • Configuration item on which asset is installed
      • Media
      • Physical and backup locations
      • Verified by/date

    Define the standard process for receiving software

    Define the following in your receiving process:

    • Process for software received by email/download
    • Process for physical material received at Service Desk
    • Information to be recorded and where
    • Process following discrepancy of received software
    A flowchart outlining the standard process for receiving software. There are two levels, at the top is 'Desktop Support Team' and the bottom is 'Procurement'. It begins in 'Desktop Support Team' with 'Received at Service Desk' or 'Receive by email/download'. If the reconciliation is correct it eventually moves on to 'Fulfill service request, deliver and close ticket'. If the reconciliation is not correct it moves to 'Contact vendor with discrepancy details' in 'Procurement'. If a return is required 'Repackage and ship', or if not 'Notify Desktop Support Team of resolution'.

    Design the workflow for receiving software

    Associated Activity icon 2.2.2 Design the workflow for receiving software

    Participants: Asset Manager, Purchasing, Service Desk Manager, Operations (optional)

    Document: Document in the Standard Operating Procedures.

    Option 1: Whiteboard

    1. Discuss the workflow and draw it on the whiteboard.
    2. Assess whether you are using the best workflow. Modify it if necessary.
    3. Use the sample workflow from this step as a guide if starting from scratch.
    4. Engage the team in refining the process workflow.
    5. Transfer data to Visio and add to the SOP.

    Option 2: Tabletop Exercise

    1. Distribute index cards to each member of the team.
    2. Have each person write a single task they perform on the index card. Be granular. Include the title or the name of the person responsible.
    3. Mark cards that are decision points. Use a card of a different color or use a marker to make a colored dot.
    4. Arrange the index cards in order, removing duplicates.
    5. Assess whether you are using the best workflow. Engage the team to refine it if necessary.
    6. Transfer data to Visio and add to the SOP.

    Build release management into your software deployment process

    A sound software deployment process is tied to sound release management practices.

    Releases: A collection of authorized changes to an IT service. Releases are divided into:

    • Major software releases/upgrades: Normally containing large areas of new functionality, some of which may make intervening fixes to redundant problems.
    • Minor software releases/upgrades: Normally containing small enhancements and fixes, some of which may have already been issued as emergency fixes.
    • Emergency software fixes: Contain the corrections to a small number of known problems.

    Ensure that release management processes work with SAM processes:

    • If a release will impact licensing, the SAM manager must be made aware to make any necessary adjustments.
    • Deployment models should be in line with SAM strategy (i.e. is software rolled out to everyone or individually when upgrades are needed?).
    • How will user requests for upgrades be managed?
    • Users should be on the same software version to ensure file compatibility and smooth patch management.
    • Ideally, software should be no more than two versions back.

    Document the process workflow for software deployment

    Define the process for deploying software to users.

    Include the following in your workflow:

    • All necessary approvals
    • Source of software
    • Process for standard vs. non-standard software requests
    • Update ITAM database once software has been installed with license data and install information
    A flowchart outlining the process workflow for software deployment. There are four levels, at the top is 'Business', then 'Desktop Support Team', 'Procurement', and the bottom is 'Asset Manager'. It begins in 'Business' with 'Request for software', and if it is approved by the manager it moves to 'Check DB: Can a volume serial # be used?' in 'Desktop Support Team'. If yes, it eventually moves on to 'Close ticket' on the same level, if not it eventually moves to 'Initiate procurement process' in 'Procurement', 'Initiate receiving process' in 'Asset Manager', and finally to 'Run quarterly license review to purchase volume licenses'.

    Large-scale software rollouts should be run as projects

    Rollouts or upgrades of large quantities of software will likely be managed as projects.

    These projects should include project plans, including resources, timelines, and detailed procedures.

    Define the process for large-scale deployment if it will differ from the regular deployment process.

    A flowchart outlining large-scale software rollouts. There are three levels, at the top is 'IT Procurement', then 'Asset Manager', and the bottom is 'Software Packager'. It begins in 'IT Procurement' with 'Project plan approved', and if a bid is not required it skips to 'Sign contract/Create purchase order'. This eventually moves to 'Receive access to eLicense site/receive access to new product' in 'Asset Manager', and either to 'Approve invoice for payment, forward to accounting' on the same level or to 'Download software, license keys' in 'Software Packager' then eventually to 'Deploy'.

    Design and document the deployment workflow(s)

    Associated Activity icon 2.2.3 Document deployment workflows for desktop and large-scale deployment

    Participants: Asset Manager, Service Desk Manager, Release & Deployment Manager

    Document: Document in the Standard Operating Procedures.

    1. Outline each step in the process of software deployment using notecards or on a whiteboard. Be as granular as possible. On each card, describe the step and the individual responsible for each step.
      • Be sure to identify the type of release for standard software releases and patches.
      • Additionally, identify how additional software outside the scope of the base image will be addressed.
    2. When you are satisfied that each step is accurately captured, use a second color of notecard to document any challenges, inefficiencies, or pains associated with each step. Consider further documenting the time on each task.
    3. Examine each challenge or pain point. Discuss whether there is a clear solution to the problem. If so, document the solution and amend the workflow. If not, engage in a broader discussion of possible solutions, considering people, processes, and available technology.
    4. Document separately the process for large-scale software deployment if required.

    Develop standards to streamline your software estate

    Software should be approved and deployed based on approved standards to minimize over-deployed software and manage costs appropriately. A list of standard software improves the efficiency of the software approval process.

    • Pre-approved titles include basic platforms like Office or Adobe Reader that are often available in enterprise-wide license packages.
    • Approved titles include popular titles with license numbers that need to be managed on a role-by-role basis. For example, if most of your marketing team uses the Adobe Creative Suite, a user still needs to get approval before they can get a license.
    • Unapproved titles are managed on a case-by-case basis and are up to the discretion of the asset manager and other involved parties.

    Additionally, create a list of unauthorized software including titles not to be installed under any circumstances. This list should be designed with feedback from your end users and technical support staff. Front-line knowledge is crucial to identifying which titles are causing major problems.

    Create a list of pre-approved, approved, and unapproved software titles

    Associated Activity icon 2.2.4 Determine software categories for deployment

    Participants: IT Director, Asset Manager, Purchasing (optional), Service Desk Manager (optional), Release & Deployment Manager (optional)

    Document: Document in the Standard Operating Procedures.

    1. Define software categories that will be used to build software standards.
    2. Include definitions of each category.
    3. Add examples of software to each category to begin building list of approved software titles for deployment.

    Use the following example as a guide.

    Category Definition Software titles
    Pre-approved/standard
    • Supported and approved for install for all end users
    • Included on most, if not all devices
    • Typically installed as a base image
    • Microsoft Office (Outlook, Word, Excel, PowerPoint)
    • Adobe Reader
    • Windows
    Approved by role
    • Supported and approved for install, but only for certain groups of end users
    • Popular titles with license numbers that need to be managed on a role-by-role basis
    • Pre-approved for purchase with business manager’s approval
    • Adobe Creative Cloud Suite
    • Adobe Acrobat Pro
    • Microsoft Visio
    Unapproved/requires review
    • Not previously approved or installed by IT
    • Special permission required for installation based on demonstrable business need
    • Managed on a case-by-case basis
    • Up to the discretion of the asset manager and other involved parties
    • Dynamics
    • Zoom Text
    • Adaptive Insights
    Unauthorized
    • Not to be installed under any circumstances
    • Privately owned software
    • Pirated copies of any software titles
    • Internet downloads

    Define the review and approval process for non-standard software

    Software requiring review will need to be managed on a case-by-case basis, with approval dependent on software evaluation and business need.

    The evaluation and approval process may require input from several parties, including business analysts, Security, technical team, Finance, Procurement, and the manager of the requestor’s department.

    A flowchart outlining the review and approval process for non-standard software. There are five levels, at the top is 'Business Analyst/Project Manager', then 'Security Team', 'Technical Team', 'Financial & Contract Review' and the bottom is 'Procurement'. It begins in 'Business Analyst/Project Manager' with 'Request for non-standard software', and if the approved product is available it moves to 'Evaluate tool for security, data, and privacy compliance' in 'Security Team'. If more evaluation is necessary it moves to 'Evaluate tool for infrastructure and integration requirements' in 'Technical Team', and then 'Evaluate terms and conditions' in 'Financial & Contract Review'. At any point in the evaluation process it can move back to the 'Business Analyst/Project Manager' level for 'Assemble requirements details', and finally down to the 'Procurement' level for 'Execute purchase'.

    Document the request and deployment process for non-standard software

    Associated Activity icon 2.2.5 Document process for non-standard software requests

    Participants: Asset Manager, Service Desk Manager, Release & Deployment Manager

    Document: Document in the Standard Operating Procedures.

    Define the review and approval process for non-standard software requests.

    Use the workflow on the previous slide as a guide to map your own workflow process and document the steps in the Standard Operating Procedures.

    The following assessments may need to be included in the process:

    • Functionality and use requirements: May include suggestion back to the business before proceeding any further to see if similar, already approved software could be used in its place.
    • Technical specifications: Cloud, data center, hardware, backups, integrations (Active Directory, others), file, and program compatibility.
    • Security: Security team may need to assess to ensure nothing will install that will compromise data or systems security.
    • Privacy policy: Security and compliance team may need to evaluate the solution to ensure data will be secured and accessed only by authorized users.
    • Terms and conditions: The contracts team may evaluate terms and conditions to ensure contracts and end-user agreements do not violate existing standards.
    • Accessibility and compliance: Software may be required to meet accessibility requirements in accordance with company policies.

    BMW deployed a global data centralization program to achieve 100% license visibility

    Logo for BMW.

    Case Study

    Industry: Financial Services
    Source: SAM Summit 2014

    Challenge

    BMW is a large German automotive manufacturer that employs over 100,000 people. It has over 7,000 software products deployed across 106,000 clients and servers in over 150 countries.

    When the global recession hit in 2008, the threat of costly audits increased, so BMW decided to boost its SAM program to cut licensing costs. It sought to centralize inventory data from operations across the globe.

    Solution

    A new SAM office was established in 2009 in Germany. The SAM team at BMW began by processing all the accumulated license and installation data from operations in Germany, Austria, and the UK. Within six months, the team had full visibility of all licenses and software assets.

    Compliance was also a priority. The team successfully identified where they could make substantial reductions in support and maintenance costs as well as remove surplus costs associated with duplicate licensing.

    Results

    BMW overcame a massive data centralization project to achieve 100% visibility of its global licensing estate, an incredible achievement given the scope of the operation.

    BMW experienced efficiency gains due to transparency and centralized management of licenses through the new SAM office.

    Additionally, internal investment in training and technical knowledge has helped BMW continuously improve the program. This has resulted in ongoing cost reductions for the manufacturer.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.5

    Sample of activity 2.1.5 'Build software procurement workflow for new contracts'. Build software procurement workflow for new contracts

    Use the sample workflow to document your own process for procurement of new software contracts.

    2.2.4

    Sample of activity 2.2.4 'Create a list of pre-approved, approved, and unapproved software titles'. Create a list of pre-approved, approved, and unapproved software titles

    Build definitions of software categories to inform software standards and brainstorm examples of each category.

    Phase 2 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Procure, receive, and deploy

    Proposed Time to Completion (in weeks): 6
    Step 2.1: Request and procureStep 2.2: Receive and deploy
    Start with an analyst kick-off call:
    • Define standards for software requests
    • Build procurement policy
    • Define procurement processes
    Review findings with analyst:
    • Build processes for software receiving
    • Build processes for software requests and deployment
    • Define process for non-standard requests
    Then complete these activities…
    • Determine software standards
    • Define procurement policy
    • Identify authorization thresholds
    • Build procurement workflows for new contracts and renewals
    Then complete these activities…
    • Identify storage locations for software information
    • Design workflow for receiving software
    • Design workflow for software deployment
    • Create a list of approved and non-standard requests
    • Define process for non-standard requests
    With these tools & templates:
    • Standard Operating Procedures
    With these tools & templates:
    • Standard Operating Procedures

    Phase 3: Manage, Redeploy, and Retire

    Step 3.1 Manage and maintain software contracts

    Phase 3:
    Manage, Redeploy & Retire
    This step will walk you through the following activities:This step involves the following participants:

    3.1

    Manage & Maintain Software
    • 3.1.1 Define process for conducting software inventory
    • 3.1.2 Define policies for software maintenance and patches
    • 3.1.3 Document your patch management policy
    • IT Director, CIO
    • IT Managers and SAM Manager
    • SAM Team
    • Release Manager (optional)
    • Security (optional)

    3.2

    Harvest, Redeploy, or Retire

    Step Outcomes

    • A process for conducting regular software inventory checks and analyzing the data to continually manage software assets and license compliance.
    • An understanding of software maintenance requirements
    • A policy for conducting regular software maintenance and patching
    • A documented patch management policy

    Manage your software licenses to decrease your risk of overspending

    Many organizations fail to track their software inventory effectively; the focus often remains on hardware due to its more tangible nature. However, annual software purchases often account for a higher IT spend than annual hardware purchases, so it’s important to track both.

    Benefits of managing software licenses

    • Better control of the IT footprint. Many companies already employ hardware asset management, but when they employ SAM, there is potential to save millions of dollars through optimal use of all technology assets.
    • Better purchasing decisions and negotiating leverage. Enhanced visibility into actual software needs means not only can companies procure and deploy the right increments of software in the right areas, but they can also do so more cost-effectively through tools such as volume purchase agreements or bundled services.
    • No refund policy combined with shelfware (software that sits unused “on the shelf”) is where software companies make their money.
    • Managing licenses will help prevent costly audit penalties. Special attention should be paid to software purchased from large vendors such as Microsoft, Oracle, Adobe, SAP, or IBM.

    Maintain a comprehensive, up-to-date software inventory to manage licenses effectively

    A clearly defined process for inventory management will reduce the risk of over buying licenses and falling out of compliance.

    • A detailed software inventory and tracking system should act as a single point of contact for all your license data.
    • Maintain a comprehensive inventory of installed software through complete and accurate records of all licenses, certifications, and software purchase transactions, storing these in a secure repository.
    • Periodically review installed software and accompanying licenses to ensure only legal and supported software is in use and to ensure ongoing compliance with the software management policy.

    Info-Tech Best Practice

    Have and maintain a list of supported software to guide what new software will be approved for purchase and what current software should be retained on the desktops, servers, and other processing devices.

    Conduct a baseline inventory of deployed software to know what you have

    You have to know what you have before you can manage it.

    A baseline inventory tells you exactly what software you have deployed and where it is being used. This can help to determine how to best optimize software and license usage.

    A software inventory will allow you to:

    • Identify all software residing on computers.
    • Compare existing software to the list of supported software.
    • Identify and delete illegal or unsupported software.
    • Identify and stop software use that violates license agreements, copyright law, or organizational policies.

    Two methods for conducting a software inventory:

    1. If you have several computers to analyze, use automated tools to conduct inventory for greater accuracy and efficiency. Software inventory or discovery tools scan installed software and generate inventory reports, while asset management tools will help you manage that data.
    2. Manual inventory may be possible if your organization has few computers.

    How to conduct a manual software inventory:

    1. Record serial number of device being analyzed.
    2. Record department and employee to whom the computer is assigned.
    3. Inspect contents of hard drive and/or server to identify software as well as hidden files and directories.
    4. Record licensing information for software found on workstation and server.
    5. Compare findings with list of supported software and licenses stored in repository.

    Keep the momentum going through regular inventory and licensing checks

    Take preventive action to avoid unauthorized software usage through regular software inventory and license management:

    • Regularly update the list of supported software and authorized use.
    • Monitor and optimize software license usage.
    • Continually communicate with and train employees around software needs and policies.
    • Maintain a regular inventory schedule to keep data up to date and remain compliant with licensing requirements – your specific schedule will depend on the size of the company and procurement schedule.
    • Conduct random spot inventories – even if you are using a tool, periodic spot checks should still be performed to ensure accuracy of inventory.
    • Periodically review software procurement records and ensure procurement process is being followed.
    • Continuously monitor software installations on networked computers through automated tools.
    • Ensure software licensing documentation and data is secure.

    Define process for conducting software inventory

    Associated Activity icon 3.1.1 Define process for regular software inventory

    Participants: IT Director, Asset Manager

    Document: Document in the Standard Operating Procedures.

    1. If a baseline software inventory has not been conducted, discuss and document a plan for completing the inventory.
      • Will the inventory be conducted manually or through automated tools?
      • If manually, what information will be collected and recorded? Which devices will be analyzed? Where will data be stored?
      • If automatically, which tools will be used? Will any additional information need to be collected? Who will have access to the inventory?
      • When will the inventory be conducted and by whom?
        • Monthly inventory may be required if there is a lot of change and movement, otherwise quarterly is usually sufficient.
    2. Document how inventory data will be analyzed.
      • How will data be compared against supported software?
      • How will software violations be addressed?
    3. Develop a plan for continual inventory spot checks and maintenance.
      • How often will inventory be conducted and/or analyzed?
      • How often will spot checks be performed?

    Don’t forget that software requires maintenance

    While maintenance efforts are typically focused around hardware, software maintenance – including upgrades and patches – must be built into the software asset management process to ensure software remains compliant with security and regulatory requirements.

    Software maintenance guidelines:

    • Maintenance agreements should be stored in the ITAM database.
    • Software should be kept as current as possible. It is recommended that software remain no more than two versions off.
    • Unsupported software should be uninstalled or upgraded as required.
    • Upgrades should be tested, especially for high-priority or critical applications or if integrated with other applications.
    • Change and release management best practices should be applied for all software upgrades and patches.
    • A process should be defined for how often patches will be applied to end-user devices.

    Integrate patch management with your SAM practice to improve security and reduce downtime

    The integration between patch management and asset management is incredibly valuable from a technology point of view. IT asset management (ITAM) tools create reports on the characteristics of deployed software. By combining these reports with a generalized software updater, you can automate most simple patches to save your team’s efforts for more-critical incidents. Usage reports can also help determine which applications should be reviewed and removed from the environment.

    • In recent years, patch management has grown in popularity due to widespread security threats, the resultant downtime, and expenses associated with them.
    • The main objective of patch management is to create a consistently configured environment that is secure against known vulnerabilities in operating systems and application software.

    Assessing new patches should include questions such as:

    • What’s the risk of releasing the patch? What is the criticality of the system? What end users will be affected?
    • How will we manage business disruption during an incident caused by a failed patch deployment?
    • In the event of service outage as a result of a failed patch deployment, how will we recover services effectively in business priority order?
    • What’s the risk of expediting the patch? Of not releasing the patch at all?

    Define policies for software maintenance and patches

    Associated Activity icon 3.1.2 Define software maintenance and patching policies

    Participants: IT Director, Asset Manager, Release Manager (optional), Security (optional)

    Document: Document in the Standard Operating Procedures.

    Software maintenance:

    Review the software maintenance guidelines in this section and in the SOP template. Discuss each policy and revise and document in accordance with your policies.

    Patch management:

    Discuss and document patch management policies:

    1. How often will end-user devices receive patches?
    2. How often will servers be patched?
    3. How will patches be prioritized? See example below.
      • Critical patches will be applied within two days of release, with testing prioritized to meet this schedule.
      • High-priority patches will be applied within 30 days of release, with testing scheduled to meet this requirement.
      • Normal-priority patches will be evaluated for appropriateness and will be installed as needed.

    Document your patch management policy

    Supporting Tool icon 3.1.3 Use the Patch Management Policy template to document your policy

    The patch management policy helps to ensure company computers are properly patched with the latest appropriate updates to reduce system vulnerability and to enhance repair application functionality. The policy aids in establishing procedures for the identification of vulnerabilities and potential areas of functionality enhancements, as well as the safe and timely installation of patches. The patch management policy is key to identifying and mitigating any system vulnerabilities and establishing standard patch management practices.

    Use Info-Tech’s Patch Management Policy template to get started.

    Sample of the 'Patch Management Policy' template.

    Step 3.2 Harvest, Redeploy, or Retire Software

    Phase 3:
    Manage, Redeploy & Retire
    This step will walk you through the following activities:This step involves the following participants:

    3.1

    Manage & Maintain Software
    • 3.2.1 Map your software license harvest and reallocation process
    • 3.2.2 Define the policy for retiring software
    • IT Director, CIO
    • IT Managers and SAM Manager
    • SAM Team

    3.2

    Harvest, Redeploy, or Retire

    Step Outcomes

    • A defined process for harvesting and reallocating unused software licenses
    • A defined policy for how and when to retire unused or outdated software

    Harvest and reallocate software to optimize license usage

    Using a defined process for harvesting licenses will yield a crop of savings throughout the organization.

    Unused software licenses are present in nearly every organization and result in wasted resources and software spend. Recycling and reharvesting licenses is a critical process within software asset management to save your organization money.

    Licensing Recycling

    When computers are no longer in use and retired, the software licenses installed on the machines may be able to be reused.

    License recycling involves reusing these licenses on machines that are still in use or for new employees.

    License Harvesting

    License harvesting involves more actively identifying machines with licenses that are either not in use or under utilized, and recovering them to be used elsewhere, thus reducing overall software spend on new licenses.

    Use software monitoring data to identify licenses for reallocation in alignment with policies and agreements

    1. Monitor software usage
      Monitor and track software license usage to gain a clear picture of where and how existing software licenses are being used and identify any unused or underused licenses.
    2. Identify licenses for reharvesting
      Identify software licenses that can be reharvested and reallocated according to your policy.
    3. Uninstall software
      Notify user, schedule a removal time if approved, uninstall software, and confirm it has been removed.
    4. Reallocate license when needed

    Sources of surplus licenses for harvest:

    • Projects that required a license during a particular time period, but now do not require a license (i.e. the free version of the software will suffice)
    • Licenses assigned to users no longer with the organization
    • Software installed on decommissioned hardware
    • Installed software that hasn’t been used by the user in the last 90 days (or other defined period)
    • Over-purchased software due to poorly controlled software request, approval, or provisioning processes

    Info-Tech Insight

    Know the stipulations of your end-user license agreement (EULA) before harvesting and reallocating licenses. There may be restrictions on how often a license can be recycled in your agreement.

    Create a defined process for software license harvesting

    Define a standard reharvest timeline. For example, every 90 days, your SAM team can perform an internal audit using your SAM tool to gather data on software usage. If a user has not used a title in that time period, your team can remove that title from that user’s machine. Depending on the terms and conditions of the contract, the license can either be retired or harvested and reallocated.

    Ensure you have exception rules built in for software that’s cyclical in its usage. For example, Finance may only use tax software during tax season, so there’s no reason to lump it under the same process as other titles.

    It’s important to note that in addition to this process, you will need a software usage policy that supports your license harvest process.

    The value of license harvesting

    • Let’s say you paid for 1,000 licenses of a software title at a price of $200 per license.
    • Of this total, 950 have been deployed, and of that total, 800 are currently being used.
    • This means that 16% of deployed licenses are not in use – at a cost of $30,000.
    • With a defined license harvest process, this situation would have been prevented.

    Build a workflow to document the software harvest process

    Include the following in your process:

    • How will unused software be identified?
    • How often will usage reports be reviewed?
    • How will the user be notified of software to be removed?
    • How will the software be removed?
    A flowchart documenting the software harvest process. There are two levels, at the top is 'IT Asset Manager', and the bottom is 'Desktop Support Team'. It begins in 'IT Asset Manager' with 'Create/Review Usage Report', and if the client agrees to removal it moves to 'License deactivation required?' in 'Desktop Support Team'. Eventually you 'Close ticket' and it moves back up to 'Discovery tool will register change automatically' in 'IT Asset Manager'.

    Map your software license harvest and reallocation process

    Associated Activity icon 3.2.1 Build license harvest and reallocation workflow

    Participants: IT Director, Asset Manager, Service Desk Manager

    Document: Document in the Standard Operating Procedures.

    1. Outline each step in the process of software harvest and reallocation using notecards or a whiteboard. Be as granular as possible. On each card, describe the step and the individual responsible for each step.
    2. When you are satisfied that each step is accurately captured, use a second color of notecard to document any challenges, inefficiencies, or pains associated with each step. Consider further documenting the time on each task.
    3. Examine each challenge or pain point. Discuss whether there is a clear solution to the problem. If so, document the solution and amend the workflow. If not, engage in a broader discussion of possible solutions, considering people, processes, and available technology.
    4. Use the sample workflow on the previous slide as a guide if needed.

    The same flowchart documenting the software harvest process from the previous section.

    Improve your software retirement process to drive savings for the whole business

    Business Drivers for Software Disposal

    • Cost Reduction
      • Application retirement allows the application and the supporting hardware stack to be decommissioned.
      • This eliminates recurring costs such as licensing, maintenance, and application administration costs, representing potentially significant savings
    • Consolidation
      • Many legacy applications are redundant systems. For example, many companies have ten or more legacy financial systems from mergers/acquisitions.
      • Systems can be siloed, running incompatible software. Moving data to a common accessible repository streamlines research, audits, and reporting.
    • Compliance
      • An increased focus on regulations places renewed emphasis on e-discovery policies. Keeping legacy applications active just to retain data is an expensive proposition.
      • During application retirement, data is classified, assigned retention policies, and disposed of according to data/governance initiatives.
    • Risk Mitigation
      • Relying on IT to manage legacy systems is problematic. The lack of IT staff familiar with the application increases the potential risk of delayed responses to audits and e-discovery.
      • Retiring application data to a common platform lets you leverage skills you have current investments in. This enables you to be responsive to audit or litigation results.

    Retire your outdated software to decrease IT spend on redundant applications

    Benefits of software retirement:

    1. Assists the service desk in not having to support every release, version, or edition of software that your company might have used in the past.
    2. Stay current with product releases so your company is better placed to take advantage of improvements built-in to such products, rather than being limited by the lack of a newly introduced function.
    3. Removing software that is no longer of commercial benefit can offer a residual value through assets.

    Consequences of continuing to support outdated software:

    • Budgets are tied up to support existing applications and infrastructure, which leaves little room to invest in new technologies that would otherwise help grow business.
    • Much of this software includes legacy systems that were acquired or replaced when new applications were deployed. The value of these outdated systems decreases with every passing year, yet organizations often continue to support these applications.
      • Fear of compliance and data access are the most common reasons.
    • Unfortunately, the cost of doing so can consume over 50% of an overall IT budget.

    The solution to this situation is to retire outdated software.

    “Time and time again, I keep hearing stories from schools on how IT budgets are constantly being squeezed, but when I dig a little deeper, little or no effort is being made on accounting for software that might be on the kit we are taking away.” (Phil Goldsmith, Managing Director – ScrumpyMacs)

    Define the policy for retiring software

    Associated Activity icon 3.2.2 Document process for software retirement

    Participants: IT Director, Asset Manager, Operations

    Document: Document in the Standard Operating Procedures.

    1. Discuss and document the process for retiring software that has been deemed redundant due to changing business needs or an improvement in competitive options.
    2. Consider the following:
      • What criteria will determine when software is suited for retirement?
      • The contract should always be reviewed before making a decision to ensure proper notice is given to the vendor.
      • Notice should be provided as soon as possible to ensure no additional billing arrives for renewals.
      • How will software be removed from all devices? How soon must the software be replaced, if applicable?
      • How long will records be archived in the ITAM database?
    3. Document decisions in the Standard Operating Procedures.

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.2

    Sample of activity 3.1.2 'Define policies for software maintenance and patches'. Define policies for software maintenance and patches

    Discuss best practices and define policies for conducting regular software maintenance and patching.

    3.2.1

    Sample of activity 3.3.1 'Assess the maturity of audit management processes and policies'. Map your software license harvest and reallocation process

    Build a process workflow for harvesting and reallocating unused software licenses.

    Phase 3 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Manage, redeploy, and retire

    Proposed Time to Completion (in weeks): 4
    Step 3.1: Manage and maintain softwareStep 3.2: Harvest, redeploy, or retire
    Start with an analyst kick-off call:
    • Define a process for conducting software inventory
    • Define a policy for software maintenance
    • Build a patch management policy
    Review findings with analyst:
    • Build a process for harvesting and reallocating software licenses
    • Define a software retirement policy
    Then complete these activities…
    • Define process for conducting software inventory
    • Define policies for software maintenance
    • Document patch management policy
    Then complete these activities…
    • Map software harvest and reallocation process
    • Define software retirement policy
    With these tools & templates:
    • Standard Operating Procedures
    • Patch Management Policy
    With these tools & templates:
    • Standard Operating Procedures

    Phase 4: Build Supporting Processes & Tools

    Visa used an internal SAM strategy to win the audit battle

    Logo for VISA.

    Case Study

    Industry: Financial Services
    Source: SAM Summit 2014

    Challenge

    The overarching goal of any SAM program is compliance to prevent costly audit fines. The SAM team at Visa was made up of many individuals who were former auditors.

    To deal with audit requests from vendors, “understand how auditors do things and understand their approach,” states Joe Birdsong, SAM Director at Visa.

    Vendors are always on the lookout for telltale signs of a lucrative audit. For Visa, the key was to understand these processes and learn how to prepare for them.

    Solution

    Vendors typically look for the following when evaluating an organization for audit:

    1. A recent decrease in customer spend
    2. How easy the licensed software is to audit
    3. Organizational health

    Ultimately, an audit is an attack on the relationship between the vendor and organization. According to Birdsong: “Maybe they haven’t really touched base with your teams and had good contact and relationship with them, and they don’t really know what’s going on in your enterprise.”

    Results

    By understanding the motivations behind potential audits, Visa was able to form a strategy to increase transparency with the vendor.

    Regular data collection, almost real-time reporting, and open, quick communication with the vendor surrounding audits made Visa a low-risk client for vendors.

    Buy-in from management is also important, and the creation of an official SAM strategy helps maintain support. Thanks to its proactive SAM program, Visa saved $200 million in just three years.

    Step 4.1 Ensure compliance for audits

    Phase 4:
    Build supporting processes & tools
    This step will walk you through the following activities:This step involves the following participants:

    4.1

    Compliance & audits
    • 4.1.1 Define and document the internal audit process
    • 4.1.2 Define and document the external audit process
    • 4.1.3 Prepare an audit scoping email template
    • 4.1.4 Prepare an audit launch email template
    • IT Director, CIO
    • IT Managers and SAM Manager
    • SAM Team

    4.2

    Communicate & build roadmap

    Step Outcomes

    • An understanding of the audit process and importance of audit preparation
    • A defined process for conducting regular internal audits to prepare for and defend against external audits
    • A strategy and documented process for responding to external audit requests

    Take a lifecycle approach to your software compliance process

    Internal audits are an effective way for organizations to regularly assess their licensing position in preparation for an audit.

    1. Gather License Data
      Use your SAM tool to run a discovery check to determine the current state of your software estate.
    2. Improve Data Quality
      Scan the data for red flags. Improve its completeness, consistency, and quality.
    3. Identify Audit Risks
      Using corrected license data, examine your reports and identify areas of risk within the organization.
    4. Identify priority titles
      Determine which titles need attention first by using the output of the license rationalization step.
    5. Reconcile to eliminate gaps
      Ensure that the correct number of licenses are deployed for each title.
    6. Draft Vendor Response
      Prepare response to vendor for when an audit has been requested.

    Improve audit response maturity by leveraging technology and contract data

    By improving your software asset management program’s maturity, you will drive savings for the business that go beyond the negotiating table.

    Recognize the classic signs of each stage of audit response maturity to identify where your organization currently stands and where it can go.

    • Optimized: Automated tools generate compliance, usage, and savings reports. Product usage reports and alerts in place to harvest and reuse licenses. Detailed savings reports provided to executive team.
    • Proactive: Best practices enforced. Compliance positions are checked quarterly, and compliance reports are used to negotiate software contracts.
    • Reactive: Best practices identified but unused. Manual tools still primarily in use. Compliance reports are time-consuming and often inaccurate.
    • Chaotic: Purchases are ad hoc and transaction based. Minimal tracking in place, leading to time-consuming manual processes.

    Implement a proactive internal audit strategy to defend against external audits

    Audits – particularly those related to software – have been on the rise as vendors attempt to recapture revenue.

    Being prepared for an audit is critical. Internal preparation will not only help your organization reduce the risk associated with an audit but will also improve daily operations through focusing on diligent documentation and data collection.

    Conducting routine internal audits will help prepare your organization for the real deal and may even prevent the audit from happening altogether. Hundreds of thousands of dollars can be saved through a proactive audit strategy with routine documentation in place.

    In addition to the fines incurred from a failed audit, numerous other negative consequences can arise:

    • Multiple audits: Failing an audit makes the organization more likely to be audited again.
    • Poor perception of IT: Unless non-compliance was previously disclosed to the business, IT can be deemed responsible.
    • Punitive injunctions: If a settlement is not reached, vendors will apply for an injunction, inhibiting use of their software.
    • Inability to justify purchases: IT can have difficulty justifying the purchase of additional resources after a failed audit.
    • Disruption to business: Precious time and resources will be spent dealing with the results of the audit.

    Perform routine internal compliance reports to decrease audit risk

    The intent of an internal audit is to stop the battle from happening before it starts. Waiting for a knock at the door from a vendor can be stressful, and it can do harm beyond a costly fine.

    • Internal audits help to ensure you’re keeping track of any software changes to keep your data and licensing up to date and avoid costly surprises if an external audit is requested.
    • Identify areas where processes are breaking down and address them before there’s a potential negative impact.
    • Identify control points in processes ahead of time to more easily identify access points where information should be verified.

    “You want to get [the] environment to a level where you’re comfortable sharing information with [a] vendor. Inviting them in to have a chat and exposing numbers means there’s no relationship there where they’re coming to audit you. They only come to audit you when they know there’s a gain to be had, otherwise what’s the point of auditing?
    I want customers to get comfortable with licensing and what they’re spending, and then there’s no problem exposing that to vendors. Vendors actually appreciate that.”
    (Ben Brand, SAM Practice Manager, Insight)

    Info-Tech Insight

    “The supreme art of war is to subdue the enemy without fighting.” – Sun Tzu

    Performing routine checks on your license compliance will drastically reduce the risk that your organization gets hit with a costly fine. Maintaining transparency and demonstrating compliance will fend off audit-hungry vendors.

    Define and document the internal audit process

    Associated Activity icon 4.1.1 Document process and procedures for internal audits

    Participants: CIO and/or IT Director, Asset Manager, IT Managers

    Document: Document in the Standard Operating Procedures.

    Define and document a process for conducting internal software audits.
    Include the following:

    1. How often will audits be completed for each software published?
    2. When will audits be conducted?
    3. Who will conduct the audit? Who will be consulted?
    4. What will be included in the scope of the audit?

    Example:

    • Annual audits will be completed for each software publisher, scheduled as part of the license or maintenance agreement renewals.
    • Where annual purchases are not required, vendor audits for compliance will be conducted annually, with a date predetermined based on minimizing scheduling conflicts with larger audits.
    • Audit will be completed with input from product managers.
    • Audit will include:
      • Software compliance review: Licenses owned compared to product installed.
      • Version review: Determine if installed versions match company standards. If there is a need for upgrades, does the license permit upgrading?
      • Maintenance review: Does the maintenance match requirements for the next year’s plans and licenses in use?
      • Support review: Is the support contract appropriate for use?
      • Budget: Has budget been allocated; is there an adjustment required due to increases?

    Identify organizational warning signs to decrease audit risk

    Being prepared for an audit is critical. Internal preparation will not only help your organization reduce the risk associated with an audit but will also improve daily operations through focusing on diligent documentation and data collection.

    Certain triggers exist that indicate a higher risk of an audit occurring. It is important to recognize these warning signs so you can prepare accordingly.

    Health of organization
    If your organization is putting out fires and a vendor can sense it, they’ll see an audit as a highly lucrative exercise.

    Decrease in customer spend
    A decrease in spend means that an organization has a high chance of being under-licensed.

    License complexity
    The more complex the license, the harder it is to remain in compliance. Some vendors are infamous for their complex licensing agreements.

    Audit Strategy

    • Audits should neither be feared nor embraced.
    • An audit is an attack on your relationship with your vendor; your vendor needs to defend its best interests, but it would also rather maintain a satisfied relationship with its client.
    • A proactive approach to audits through routine reporting and transparency with vendors will alleviate all fear surrounding the audit process. It provides your vendor with compliance assurance and communicates that an audit won’t net the vendor enough revenue to justify the effort.

    Focus on three key tactics for success before responding to an audit

    Taking these due diligence steps will pay dividends downstream, reducing the risk of negative results such as release of confidential information.

    Form an Audit Team

    • Once an audit letter is received from a vendor or third party, a virtual team needs to be formed.
    • The team should be cross-functional, representing various core areas of the business.
    • Don’t forget legal counsel: they will assist in the review of audit provision(s) to determine your contractual rights and obligations with respect to the audit.

    Sign an NDA

    • An NDA should be signed by all parties, the organization, the vendor, and the auditor.
    • Don’t wait on a vendor to provide its NDA. The organization should have its own and provide it to both parties.
    • If the auditor is a third party, negotiate a three-way NDA. This will prevent data being shared with other third parties.

    Examine Contract History

    • Vendors will attempt to alter terms of contracts when new products are purchased.
    • Maintain your current agreement if they are more favorable by “grandfathering” your original agreement.
    • Oracle master level agreements are an example: master level agreements offer more favorable terms than more recent versions.

    Info-Tech Insight

    Even if you cannot get a third-party NDA signed, the negotiation process should delay the overall audit process by at least a month, buying your organization valuable time to gather license data.

    Be prepared for external audit requests with a defined process for responding

    1. Vendor-initiated audit request received and brought to attention of IT Asset Manager and CIO.
    2. Acknowledge receipt of audit notice.
    3. Negotiate timing and scope of the audit (including software titles, geographic locations, entities, and completion date).
    4. Notify staff not to remove or acquire licenses for software under audit.
    5. Gather documentation and create report of all licensed software within audit scope.
      • Include original contract, most recent contract, and any addendums, purchase receipts, or reseller invoices, and publisher documentation such as manuals or electronic media.
    6. Compare documentation to installed software according to ITAM database.
    7. Validate any unusual or non-compliant software.
    8. Complete documentation requested by auditor and review results.

    Define and document the external audit process

    Associated Activity icon 4.1.2 Define external audit process

    Participants: CIO and/or IT Director, Asset Manager, IT Managers

    Document: Document in the Standard Operating Procedures.

    Define and document a process for responding to external software audit requests.
    Include the following:

    1. Who must be notified of the audit request when it is received?
    2. When must acknowledgement of the notice be sent and by whom?
    3. What must be defined under the scope of the audit (e.g. software titles, geographic locations, entities, completion date)?
    4. What communications must be sent to IT staff and end users to ensure compliance?
    5. What documentation should be gathered to review?
    6. How will documentation be verified against data?
    7. How will unusual or non-compliant software be identified and validated?
    8. Who needs to be informed of the results?

    Control audit scope with an audit response template

    Supporting Tool icon 4.1.3 Prepare an audit scoping email template

    Use the Software Audit Scoping Email Template to create an email directed at your external (or internal) auditors. Send the audit scoping email several weeks before an audit to determine the audit’s scope and objectives. The email should include:

    • Detailed questions about audit scope and objectives.
    • Critical background information on your organization/program.

    The email will help focus your preparation efforts and initiate your relationship with the auditors.

    Control scope by addressing the following:

    • Products covered by a properly executed agreement
    • Geographic regions
    • User groups
    • Time periods
    • Specific locations
    • A subset of users’ computers
    Sample of the 'Software Audit Scoping Email Template'.

    Keep leadership informed with an audit launch email

    Supporting Tool icon 4.1.4 Prepare an audit launch email template

    Approximately a week before the audit, you should email the internal leadership to communicate information about the start of the audit. Use the Software Audit Launch Email Template to create this email, including:

    • Staffing
    • Functional requirements
    • Audit contact person information
    • Scheduling details
    • Audit report estimated delivery time

    For more guidance on preparing for a software audit, see Info-Tech’s blueprint: Prepare and Defend Against a Software Audit.

    Sample of the 'Software Audit Launch Email Template'.

    A large bank employed proactive, internal audits to experience big savings

    Case Study

    Industry: Banking
    Source: Pomeroy

    Challenge

    A large American financial institution with 1,300 banking centers in 12 states, 28,000 end users, and 108,000 assets needed to improve its asset management program.

    The bank had employed numerous ITAM tools, but IT staff identified that its asset data was still fragmented. There was still incomplete insight into what assets the banked owned, the precise value of those assets, their location, and what they’re being used for.

    The bank decided to establish an asset management program that involved internal audits to gather more-complete data sets.

    Solution

    With the help of a vendor, the bank implemented cradle-to-grave asset tracking and lifecycle management, which provided discovery of almost $80 million in assets.

    The bank also assembled an ITAM team and a dedicated ITAM manager to ensure that routine internal audits were performed.

    The team was instrumental in establishing standardization of IT policies, hardware configuration, and service requirements.

    Results

    • The bank identified and now tracks over 108,000 assets.
    • The previous level of 80% accuracy in inventory tracking was raised to 96%.
    • Nearly $500,000 was saved through asset recovery and repurposing of 600 idle assets.
    • There are hundreds of thousands of dollars in estimated savings as the result of avoiding costly penalties from failed audits thanks to proactive internal audits.

    Step 4.2 Build communication plan and roadmap

    Phase 4:
    Build supporting processes & tools
    This step will walk you through the following activities:This step involves the following participants:

    4.1

    Compliance & audits
    • 4.2.1 Develop a communication plan to convey the right messages
    • 4.2.2 Anticipate end-user questions by preparing an FAQ list
    • 4.2.3 Build a software asset management policy
    • 4.2.4 Build additional SAM policies
    • 4.2.5 Develop a SAM roadmap to plan your implementation
    • IT Director, CIO
    • IT Managers and SAM Manager
    • SAM Team

    4.2

    Communicate & build roadmap

    Step Outcomes

    • A documented communications plan for relevant stakeholders to understand the benefits and changes the SAM program will bring
    • A list of anticipated end-user questions with responses
    • Documented software asset management policies
    • An implementation roadmap

    Communicate SAM processes to gain acceptance and support

    Communication is crucial to the integration and overall implementation of your SAM program. If staff and users do not understand the purpose of processes and policies, they will fail to provide the desired value.

    An effective communication plan will:

    • Gain support from management at the project proposal phase.
    • Create end-user buy-in once the program is set to launch.
    • Maintain the presence of the program throughout the business.
    • Instill ownership throughout the business from top-level management to new hires.

    Communicate the following:

    1. Advertise successes

      • Regularly demonstrate the value of the SAM program with descriptive statistics focused on key financial benefits.
      • Share data with the appropriate personnel; promote success to obtain further support from senior management.
    2. Report and share asset data

      • Sharing detailed asset-related reports frequently gives decision makers useful data to aid in their strategy.
      • These reports can help your organization prepare for audits, adjust budgeting, and detect unauthorized software.
    3. Communicate the value of SAM

      • Educate management and end users about how they fit into the bigger picture.
      • Individuals need to know which behaviors may put the organization at risk or adversely affect data quality.

    Educate staff and end users through SAM training to increase program success

    As part of your communication plan and overall SAM implementation, training should be provided to both staff and end users within the organization.

    • ITAM solutions are complex by nature with both business process and technical knowledge required to use them correctly.
    • All facets of the business, from management to new hires, should be provided with training to help them understand their role in the program’s success.
    • Keep the message appropriate to the audience – end users don’t need to know the complete process, but will need to know policy and how to request.
    • Even after the SAM program has been fully implemented, keep employees up to date with policies and processes through ongoing training sessions for both new hires and existing employees:
      • New hires: Provide new hires with all relevant SAM policies and ensure they understand the importance of software asset management.
      • Existing employees: Continually remind them of how SAM is involved in their daily operations and inform them of any changes to policies.

    Create your communications plan to anticipate challenges, remove obstacles, and ensure buy-in

    Provide separate communications to key stakeholder groups

    Why:
    • What problems are you trying to solve?
    What:
    • What processes will it affect (that will affect me)?
    Who:
    • Who will be affected?
    • Who do I go to if I have issues with the new process?
    Three circular arrows each linking t the next in a downward daisy chain. The type arrow has 'IT Staff' in the middle, the second 'Management', and the third 'End Users' When:
    • When will this be happening?
    • When will it affect me?
    How:
    • How will these changes manifest themselves?
    Goal:
    • What is the final goal?
    • How will it benefit me?

    Develop a communication plan to convey the right messages

    Associated Activity icon 4.2.1 Develop a communication plan to convey the right messages

    Participants: CIO, IT Director, Asset Manager, Service Desk Manager

    Document: Document in the SAM Communication Plan.

    1. Identify the groups that will be affected by the SAM program.
    2. For each group requiring a communication plan, identify the following:
    3. Benefits of SAM for that group of individuals (e.g. more efficient software requests).
    4. The impact the change will have on them (e.g. change in the way a certain process will work).
    5. Communication method (i.e. how you will communicate).
    6. Timeframe (i.e. when and how often you will communicate the changes).
    7. Complete this information in a table like the one below and document in the Communication Plan.
    Group Benefits Impact Method Timeline
    Executives
    • Improved audit compliance
    • Improved budgeting and forecasting
    • Review and sign off on policies
    End Users
    • Streamlined software request process
    • Follow software installation and security policies
    IT
    • Faster access to data and one source of truth
    • Modified processes
    • Ensure audits are completed regularly

    Anticipate end-user questions by preparing an FAQ list

    Associated Activity icon 4.2.2 Prepare an FAQ list

    Document: Document FAQ questions and answers in the SAM FAQ Template.

    ITAM imposes changes to end users throughout the business and it’s normal to expect questions about the new program. Prepare your team ahead of time by creating a list of FAQs.

    Some common questions include:

    • Why are you changing from the old processes?
    • Why now?
    • What are you going to ask me to do differently?
    • Will I lose any of my software?

    The benefits of preparing a list of answers to FAQs include:

    • A reduction in time spent creating answers to questions. If you focus on the most common questions, you will make efficient use of your team’s time.
    • Consistency in your team’s responses. By socializing the answers to FAQs, you ensure that no one on your team is out of the loop and the message remains consistent across the board.

    Include policy design and enforcement in your communication plan

    • Software asset management policies should define the actions to be taken to support software asset management processes and ensure the effective and efficient management of IT software assets across the asset lifecycle.
    • Implementing asset management policies enforces the notion that the organization takes its IT assets and the management of them seriously and will help ensure the benefits of SAM are achieved.
    • Designing, approving, documenting, and adopting one set of standard SAM policies for each department to follow will ensure the processes are enforced equally across the organization.

    Info-Tech Insight

    Use policy templates to jumpstart your policy development and ensure policies are comprehensive, but be sure to modify and adapt policies to suit your corporate culture or they will not gain buy-in from employees. For a policy to be successful, it must be a living document and have participation and involvement from the committees and departments to whom it will pertain.

    Build a software asset management policy

    Supporting Tool icon 4.2.3 Document a SAM policy

    Use Info-Tech’s Software Asset Management Policy template to define and document the purpose, scope, objectives, and roles and responsibilities for your organization's software asset management program.

    The template allows you to customize policy requirements for:

    • Procurement
    • Installation and Removal
    • Maintenance
    • Mergers and Acquisitions
    • Company Divestitures
    • Audits

    …as well as consequences for non-compliance.

    Sample of the 'Software Asset Management Policy' template.

    Use Info-Tech’s policy templates to build additional policies

    Supporting Tool icon 4.2.4 Build additional SAM policies

    Asset Security Policy
    The IT asset security policy will describe your organization's approach to ensuring the physical and digital security of your IT assets throughout their entire lifecycle.

    End-User Devices Acceptable Use Policy
    This policy should describe how business tools provided to employees are to be used in a responsible, ethical, and compliant manner, as well as the consequences of non-compliance.

    Purchasing Policy
    The purchasing policy helps to establish company standards, guidelines, and procedures for the purchase of all information technology hardware, software, and computer-related components as well as the purchase of all technical services.

    Release Management Policy
    Use this policy template to define and document the purpose, scope, objectives, and roles and responsibilities for your organization's release management program.

    Internet Acceptable Use Policy
    Use this template to help keep the internet use policy up to date. This policy template includes descriptions of acceptable and unacceptable use, security provisions, and disclaimers on the right of the organization to monitor usage and liability.

    Samples of additional SAM policies, listed to the left.

    Implement SAM in a phased, constructive approach

    One of the most difficult decisions to make when implementing a SAM program is: “where do we start?”

    It’s not necessary to deploy a comprehensive SAM program to start. Build on the essentials to become more mature as you grow.

    SAM Program Maturity (highest to lowest)

    • Audits and reporting
      Gather and analyze data about software assets to ensure compliance for audits and to continually improve the business.
    • Contracts and budget
      Analyze contracts and licenses for software across the enterprise and optimize planning to enable cost reduction.
    • Lifecycle standardization
      Define standards and processes for all asset lifecycle phases from request and procurement through to retirement and redistribution.
    • Inventory and tracking
      Define assets you will procure, distribute, and track. Know what you have, where it is deployed, and keep track of contracts and all relevant data.

    Integrate your SAM program with the organization to assist its implementation

    SAM cannot perform on its own – it must be integrated with other functional areas of the organization to maintain its stability and support.

    • Effective SAM is supported by a comprehensive set of processes as part of its implementation.
    • For example, integration with the procurement team’s processes and tools is required to track software purchases to mitigate software license compliance risk.
    • Integration with Finance is required to support internal cost allocations and chargebacks.
    • Integration with the service desk is required to track and deploy software requests.

    Info-Tech Best Practice

    To integrate SAM effectively, a clear implementation roadmap needs to be designed. Prioritize “quick wins” to demonstrate success to the business early and to gain buy-in from your team. Short-term gains should be designed to support long-term goals of your SAM program.

    Sample short-term goals
    • Identify inventory classification and tool
    • Create basic SAM policies and processes
    • Implement SAM auto-discovery tools
    Sample long-term goals
    • Software contract data integration
    • Continual improvement through review and revision
    • Software compliance reports, internal audits

    Develop a SAM roadmap to plan your implementation

    Associated Activity icon 4.2.5 Build a project roadmap
    1. Identify and review all initiatives that will be taken to implement or improve the software asset management program. These may fall under people, process, or technology-related tasks.
    2. Assign a priority level to each task (Quick Win, Low, Medium, High).
    3. Use the priority to sort tasks into start dates, breaking down by:
      1. Short, medium, or long-term
      2. 1 month, 3 months, 6 months, 12+ months
      3. Q1, Q2, Q3, Q4
    4. Review tasks and adjust start dates for some, if needed to set realistic and achievable timelines.
    5. Transfer tasks to a project plan or Gantt chart to formalize.
    Examples:
    Q1 Q2 Q3 Q4
    • Hire software asset manager
    • Document SOP
    • Define policies
    • Select a SAM tool
    • Create list of approved services and software
    • Define metrics
    • Inventory existing software and contracts
    • Build a patch policy
    • Build a service catalog
    • Contract renewal alignment
    • Run internal audit
    • Security review

    Review and maintain the SAM program to reach optimal maturity

    • SAM is a dynamic process. It must adapt to keep pace with the direction of the organization. New applications, different licensing needs, and a constant stream of new end users all contribute to complicating the licensing process.
    • As part of your organization’s journey to an optimized SAM program, put in place continual improvement practices to maintain momentum.

    A suggested cycle of review and maintenance for your SAM: 'Plan', 'Do', 'Check', 'Act'.

    Info-Tech Insight

    Advertising the increased revenue that is gained from good SAM practices is a powerful way to gain project buy-in.

    Keep the momentum going:

    • Clearly define ongoing responsibilities for each role.
    • Develop a training and awareness program for new employees to be introduced to SAM processes and policies.
    • Continually review and revise existing processes as necessary.
    • Measure the success of the program to identify areas for improvement and demonstrate successes.
    • Measure adherence to process and policies and enforce as needed.

    Reflect on the outcomes of implementing SAM to target areas for improvement and share knowledge gained within and beyond the SAM team. Some questions to consider include:

    1. How did the data compare to our expectations? Was the project a success?
    2. What obstacles were present that impacted the project?
    3. How can we apply lessons learned through this project to others in the future?

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech Workshop Associated Activity icon

    Book a workshop with our Info-Tech analysts:

    Photo of an Info-Tech analyst.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analyst will join you and your team onsite at your location or welcome you to Info-Tech's historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    4.2.1

    Sample of activity 4.2.1 'Develop a communication plan to convey the right messages'. Develop a communication plan to convey the right messages

    Identify stakeholders requiring communication and formulate a message and delivery method for each.

    4.2.5

    Sample of activity 4.2.5 'Develop a SAM roadmap to plan your implementation'. Develop a SAM roadmap to plan your implementation

    Outline the tasks necessary for the implementation of this project and prioritize to build a project roadmap.

    Phase 4 outline

    Associated Activity icon Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 4: Build supporting processes & tools

    Proposed Time to Completion (in weeks): 4
    Step 4.1: Compliance & audits Step 4.2: Communicate & build roadmap
    Start with an analyst kick-off call:
    • Discuss audit process
    • Define a process for internal audits
    • Define a process for external audit response
    Review findings with analyst:
    • Build communication plan
    • Discuss policy needs
    • Build a roadmap
    Then complete these activities…
    • Document internal audit process
    • Document external audit process
    • Prepare audit templates
    Then complete these activities…
    • Develop communication plan
    • Prepare an FAQ list for end users
    • Build SAM policies
    • Develop a roadmap
    With these tools & templates:
    • Standard Operating Procedures
    • Software Audit Scoping Email Template
    • Software Audit Launch Email Template
    With these tools & templates:
    • SAM Communication Plan
    • Software Asset Management FAQ Template
    • Software Asset Management Policy
    • Additional Policy Templates

    Bibliography

    2013 Software Audit Industry Report.” Express Metrix, 2013. Web.

    7 Vital Trends Disrupting Today’s Workplace: Results and Data from 2013 TINYpulse Employee Engagement Survey.” TINYpulse, 2013. Web.

    Beaupoil, Christof. “How to measure data quality and protect against software audits.” Network World, 6 June 2011.

    Begg, Daniel. “Effective Licence Position (ELP) – What is it really worth?” LinkedIn, 19 January 2016.

    Boehler, Bernhard. “Advanced License Optimization: Go Beyond Compliance for Maximum Cost Savings.” The ITAM Review, 24 November 2014.

    Bruce, Warren. “SAM Baseline – process & best practice.” Microsoft. 2013 Australia Partner Conference.

    Case Study Top 20 U.S. Bank Tackles Asset Management.” Pomeroy, 2012. Web.

    Cherwell Software Software Audit Industry Report.” Cherwell Software, 2015. Web.

    Conrad, Sandi. “SAM starter kit: everything you need to get started with software asset management. Conrad & Associates, 2010.

    Corstens, Jan, and Diederik Van der Sijpe. “Contract risk & compliance software asset management (SAM).” Deloitte, 2012.

    Deas, A., T. Markowitzm and E. Black. “Software asset management: high risk, high reward.” Deloitte, 2014.

    Doig, Chris. “Why you should always estimate ROI before buying enterprise software” CIO, 13 August 2015.

    Fried, Chuck. “America Needs An Education On Software Asset Management (SAM).” LinkedIn. 16 June 2015.

    Lyons, Gwen. “Understanding the Drivers Behind Application Rationalization Critical to Success.” Flexera Software Blog, 31 October 2012.

    Bibliography

    Metrics to Measure SAM Success: eight ways to prove your SAM program is delivering business benefits.” Snow Software White Paper, 2015.

    Microsoft. “The SAM Optimization Model.” Microsoft Corporation White Paper, 2010.

    Miller, D. and M. Oliver. “Engaging Stakeholders for Project Success.” Project Management Institute White Paper, 2015.

    Morrison, Dan. “5 Common Misconceptions of Software Asset Management.” SoftwareOne. 12 May 2015.

    O’Neill, Leslie T. “Visa Case Study: SAM in the 21st Century.” International Business Software Managers Association (IBSMA), 30 July 2014.

    Reducing Hidden Operating Costs Through IT Asset Discovery.” NetSupport Inc., 2011.

    SAM Summit 2014, 23-25 June 2014, University of Chicago Gleacher Center Conference Facilities, Chicago, MI.

    Saxby, Heather. “20 Things Every CIO Needs to Know about Software Asset Management.” Crayon Software Experts, 13 May 2015.

    The 2016 State of IT: Managing the money monsters for the coming year.” Spiceworks, 2016.

    The Hidden Cost of Unused Software.” A 1E Report, 1E.com: 2014. Web.

    What does it take to achieve software license optimization?” Flexera White Paper, 2013.

    Research contributors and experts

    Photo of Michael Dean, Director, User Support Services, Des Moines University Michael Dean
    Director, User Support Services
    Des Moines University
    Simon Leuty
    Co-Founder
    Livingstone Tech
    Photo of Simon Leuty, Co-Founder, Livingstone Tech
    Photo of Clare Walsh, PR Consultant, Adesso Tech Ltd. Clare Walsh
    PR Consultant
    Adesso Tech Ltd.
    Alex Monaghan
    Director, Presales EMEA
    Product Support Solutions
    Photo of Alex Monaghan, Director, Presales EMEA, Product Support Solutions

    Research contributors and experts

    Photo of Ben Brand, SAM Practice Manager, Insight Ben Brand
    SAM Practice Manager
    Insight
    Michael Swanson
    President
    ISAM
    Photo of Michael Swanson, President, ISAM
    Photo of Bruce Aboudara, SVP, Marketing & Business Development, Scalable Software Bruce Aboudara
    SVP, Marketing & Business Development
    Scalable Software
    Will Degener
    Senior Solutions Consultant
    Scalable Software
    Photo of Will Degener, Senior Solutions Consultant, Scalable Software

    Research contributors and experts

    Photo of Peter Gregorowicz, Associate Director, Network & Client Services, Vancouver Community College Peter Gregorowicz
    Associate Director, Network & Client Services
    Vancouver Community College
    Peter Schnitzler
    Operations Team Lead
    Toyota Canada
    Photo of Peter Schnitzler, Operations Team Lead, Toyota Canada
    Photo of David Maughan, Head of Service Transition, Mott MacDonald Ltd. David Maughan
    Head of Service Transition
    Mott MacDonald Ltd.
    Brian Bernard
    Infrastructure & Operations Manager
    Lee County Clerk of Court
    Photo of Brian Bernard, Infrastructure & Operations Manager, Lee County Clerk of Court

    Research contributors and experts

    Photo of Leticia Sobrado, IT Data Governance & Compliance Manager, Intercept Pharmaceuticals Leticia Sobrado
    IT Data Governance & Compliance Manager
    Intercept Pharmaceuticals

    Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers

    • Buy Link or Shortcode: {j2store}607|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Software selection takes forever. The process of choosing even the smallest apps can drag on for years: sometimes in perpetuity. Software selection teams are sprawling, leading to scheduling slowdowns and scope creep. Moreover, cumbersome or ad hoc selection processes lead to business-driven software selection.

    Our Advice

    Critical Insight

    • Maximize project effectiveness with a five-person team. Project satisfaction and effectiveness is stagnant or decreases once the team grows beyond five people.
    • Tight project timelines are critical. Keep stakeholders engaged with a defined application selection timeline that moves the project forward briskly – 30 days is optimal.
    • Empower both IT and end users with a standardized selection process to consistently achieve high satisfaction coming out of software selection projects.

    Impact and Result

    • Shatter stakeholder expectations with truly rapid application selections.
    • Put the “short” back in shortlist by consolidating the vendor shortlist up-front and reducing downstream effort.
    • Identify high-impact software functionality by evaluating fewer use cases.
    • Lock in hard savings and do not pay list price by using data-driven tactics.

    Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers Research & Tools

    Discover the Magic Numbers

    Increase project satisfaction with a five-person core software selection team that will close out projects within 30 days.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers Storyboard

    1. Align and eliminate elapsed time

    Ensure a formal selection process is in place and make a concerted effort to align stakeholder calendars.

    2. Reduce low-impact activities

    Reduce time spent watching vendor dog and pony shows, while reducing the size of your RFPs or skipping them entirely.

    3. Focus on high-impact activities

    Narrow the field to four contenders prior to in-depth comparison and engage in accelerated enterprise architecture oversight.

    4. Use these rapid and essential selection tools

    Focus on key use cases rather than lists of features.

    • The Software Selection Workbook
    • The Vendor Evaluation Workbook
    • The Guide to Software Selection: A Business Stakeholder Manual

    5. Engage Two Viable Vendors in Negotiation

    Save more by bringing two vendors to the final stage of the project and surfacing a consolidated list of demands prior to entering negotiation.

    [infographic]

    Further reading

    Optimize Your Software Selection Process: Why 5 and 30 Are the Magic Numbers

    Select your applications better, faster, and cheaper.

    How to Read This Software Selection Insight Primer

    1. 43,000 Data Points
    2. This report is based on data gathered from a survey of 43,000 real-world IT practitioners.

    3. Aggregating Feedback
    4. The data is compiled from SoftwareReviews (a sister company of Info-Tech Research Group), which collects and aggregates feedback on a wide variety of enterprise technologies.

    5. Insights Backed by Data
    6. The insights, charts, and graphs in this presentation are all derived from data submitted by real end users.

    The First Magic Number Is Five

    The optimal software selection team comprises five people

    • Derived from 43,000 data points. Analysis of thousands of software selection projects makes it clear a tight core selection team accelerates the selection process.
    • Five people make up the core team. A small but cross-functional team keeps the project moving without getting bogged down on calendar alignment and endless back-and-forth.
    • It is a balancing act. Having too few stakeholders on the core selection team will lead to missing valuable information, while having too many will lead to delays and politically driven inefficiencies.

    There Are Major Benefits to Narrowing the Selection Team Size to Five

    Limit the risk of ineffective “decision making by committee”

    Expedite resolution of key issues and accelerate crucial decisions

    Achieve alignment on critical requirements

    Streamline calendar management

    Info-Tech Insight

    Too many cooks spoil the broth: create a highly focused selection team that can devote the majority of its time to the project while it’s in flight to demonstrate faster time to value.

    Arm Yourself With Data to Choose the Right Plays for Selection

    Software selection takes forever. The process of choosing even the smallest apps can drag on for years: sometimes in perpetuity.

    Organizations keep too many players on the field, leading to scheduling slowdowns and scope creep.

    Keeping the size of the core selection team down, while liaising with more stakeholders and subject matter experts (SMEs), leads to improved results.

    Maximize project effectiveness with a five-person team. Project satisfaction and effectiveness are stagnant or decrease once the team grows beyond five people.

    Cumbersome or ad hoc selection processes lead to business-driven software selection.

    Increase stakeholder satisfaction by using a consistent selection framework that captures their needs while not being a burden.

    Empower both IT and end users with a standardized selection process to consistently achieve high satisfaction coming out of software selection projects.

    The image contains a graph that is titled: A compact selection team can save you weeks. The graph demonstrates time saved with a five person team in comparison to larger teams.

    Project Satisfaction and Effectiveness Are Stagnant Once the Team Grows Beyond Five People

    The image contains a graph to demonstrate project satisfaction and effectiveness being stagnant with a team larger than five.
    • There is only a marginal difference in selection effectiveness when more people are involved, so why include so many? It only bogs down the process!
    • Full-time resourcing: At least one member of the five team members must be allocated to the selection initiative as a full-time resource.

    Info-Tech Insight

    It sounds natural to include as many players as possible in the core selection group; however, expanding the group beyond five people does not lead to an increase in satisfaction. Consider including a general stakeholder feedback working session instead.

    Shorten Project Duration by Capping the Selection Team at Five People

    However, it is important to make all stakeholders feel heard

    The image contains a graph to demonstrate that an increase in time and effort connects with an increase in total number of people involved.

    Exclusion is not the name of the game.

    • Remember, we are talking about the core selection team.
    • Help stakeholders understand their role in the project.
    • Educate stakeholders about your approach to selection.
    • Ensure stakeholders understand why the official selection team is being capped at five people.
    • Soliciting requirements and feedback from a broader array of stakeholders is still critical.

    Large Organizations Benefit From Compact Selection Teams Just as Much as Small Firms

    Think big even if your organization is small

    Small organizations

    Teams smaller than five people are common due to limited resources.

    Medium organizations

    Selection project satisfaction peaks with teams of fewer than two people. Consider growing the team to about five people to make stakeholders feel more included with minimal drops in satisfaction.

    Large organizations

    Satisfaction peaks when teams are kept to three to five people. With many SMEs available, it is critical to choose the right players for your team.

    The image contains a multi bar graph to demonstrate the benefits of compact selection teams depending on the size of the company, small, medium, or large.

    Keep the Core Selection Team to Five People Regardless of the Software Category

    Smaller selection teams yield increased satisfaction across software categories

    Info-Tech Insight

    Core team size remains the same regardless of the application being selected. However, team composition will vary depending on the end users being targeted.

    Think beyond application complexity

    • Our instinct is to vary the size of the core selection team based on perceived application complexity.
    • The data has demonstrated that a small team yields increased satisfaction for applications across a wide array of application complexity profiles.
    • The real differentiator for complex applications will be the number of stakeholders that the core selection team liaise with, particularly for defining strong requirements.

    The image contains a graph to demonstrate satisfaction across software categories increases with smaller selection teams.

    The Second Magic Number Is 30

    Finish the project while stakeholders are still fully engaged in order to maximize satisfaction

    • 30- to 60-day project timelines are critical. Keep stakeholders engaged with a defined application selection timeline that moves the project forward briskly.
    • Strike while the iron is hot. Deliver applications in a timely manner after the initial request. Don’t let IT become the bottleneck for process optimization.
    • Minimize scope creep: As projects drag on in perpetuity, the scope of the project balloons to something that cannot possibly achieve key business objectives in a timely fashion.

    Aggressively Timeboxing the Project Yields Benefits Across Multiple Software Categories

    After four weeks, stakeholder satisfaction is variable

    The image contains a graph to demonstrate that aggressively timeboxing the project yields benefits across multiple software categories.
    Only categories with at least 1,000 responses were included in the analysis.

    Achieve peak satisfaction by allotting 30 days for an application selection project.

    • Spending two weeks or less typically leads to higher levels of satisfaction for each category because it leaves more time for negotiation, implementation, and making sure everything works properly (especially if there is a time constraint).
    • Watch out for the “satisfaction danger zone” once project enters the 6- to 12-week mark. Completing a selection in four weeks yields greater satisfaction.

    Spend Your Time Wisely to Complete the Selection in 30 Days

    Save time in the first three phases of the selection project

    Awareness

    Education & Discovery

    Evaluation

    Reduce Time

    Reduce Time

    Reduce Time

    Save time duplicating existing market research. Save time and maintain alignment with focus groups.

    Save time across tedious demos and understanding the marketplace.

    Save time gathering detailed historical requirements. Instead, focus on key issues.

    Info-Tech Insight – Awareness

    Timebox the process of impact analysis. More time should be spent performing the action than building a business case.

    Info-Tech Insight – Education

    Save time duplicating existing market research. Save time and maintain alignment with focus groups.

    Info-Tech Insight – Evaluation

    Decision committee time is valuable. Get up to speed using third-party data and written collateral. Use committee time to conduct investigative interviews instead. Salesperson charisma and marketing collateral quality should not be primary selection criteria. Sadly, this is the case far too often.

    Limit Project Duration to 30 Days Regardless of the Application Being Selected

    Timeboxing application selection yields increased satisfaction across software categories

    The image contains a graph to demonstrate selection effort in weeks by satisfaction. The graph includes informal and formal methods on the graph across the software categories.

    Info-Tech Insight

    Office collaboration tools are a great case study for increasing satisfaction with decreased time to selection. Given the sharp impetus of COVID-19, many organizations quickly selected tools like Zoom and Teams, enabling remote work with very high end-user satisfaction.

    There are alternative approaches for enterprise-sized applications:

    • New applications that demand rigorous business process improvement efforts may require allotting time for prework before engaging in the 30-day selection project.
    • To ensure that IT is using the right framework, understand the cost and complexity profile of the application you’re looking to select.

    The Data Also Shows That There Are Five Additional Keys to Improving Your Selection Process

    1. ALIGN & ELIMINATE ELAPSED TIME
    • Ensure a formal selection process is in place.
    • Balance the core selection team’s composition.
    • Make a concerted effort to align stakeholder calendars.
    2. REDUCE TIME SPENT ON LOW-IMPACT ACTIVITIES
    • Reduce time spent on internet research. Leverage hard data and experts.
    • Reduce RFP size or skip RFPs entirely.
    • Reduce time spent watching vendor dog and pony shows.
    3. FOCUS ON HIGH- IMPACT ACTIVITIES
    • Narrow the field to four contenders prior to in-depth comparison.
    • Identify portfolio overlap with accelerated enterprise architecture oversight.
    • Focus on investigative interviews and proof of concept projects.
    4. USE RAPID & ESSENTIAL ASSESSMENT TOOLS
    • Focus on key use cases, not lists of features.
    • You only need three essential tools: Info-Tech’s Vendor Evaluation Workbook, Software Selection Workbook, and Business Stakeholder Manual.
    5. ENGAGE TWO VIABLE VENDORS IN NEGOTIATION
    • Save more during negotiation by selecting two viable alternatives.
    • Surface a consolidated list of demands prior to entering negotiation.
    • Communicate your success with the organization.

    1. Align & Eliminate Elapsed Time

    ✓ Ensure a formal selection process is in place.

    ✓ Reduce time by timeboxing the project to 30 days.

    ✓ Align the calendars of the five-person core selection team.

    Improving Your IT Department’s Software Selection Capability Yields Big Results

    Time spent building a better process for software selection is a great investment

    • Enterprise application selection is an activity that every IT department must embark on, often many times per year.
    • The frequency and repeatability of software selection means it is an indispensable process to target for optimization.
    • A formal process is not always synonymous with a well-oiled process.
    • Even if you have a formal selection process already in place, it’s imperative to take a concerted approach to continuous improvement.

    It is critical to improve the selection process before formalizing

    Leverage Info-Tech’s Rapid Application Selection Framework to gain insights on how you can fine-tune and accelerate existing codified approaches to application selection.

    Before Condensing the Selection Team, First Formalize the Software Selection Process

    Software selection processes are challenging

    Vendor selection is politically charged, requiring Procurement to navigate around stakeholder biases and existing relationships.

    Stakeholders

    The process is time consuming and often started too late. In the absence of clarity around requirements, it is easy to default to looking at price instead of best functional and architectural fit.

    Timing

    Defining formal process and methodology

    Formal selection methodologies are repeatable processes that anybody can consistently follow to quickly select new technology.

    Repeatable

    The goal of formalizing the approach is to enable IT to deliver business value consistently while also empowering stakeholders to find tools that meet their needs. Remember! A formal selection process is synonymous with a bureaucratic, overblown approach.

    Driving Value

    Most Organizations Are Already Using a Formal Software Selection Methodology

    Don’t get left behind!

    • A common misconception for software selection is that only large organizations have formal processes.
    • The reality is that organizations of all sizes are making use of formal processes for software selection.
    • Moreover, using a standardized method to evaluate new technology is most likely common practice among your competitors regardless of their size.
    • It is important to remember that the level of rigor for the processes will vary based not only on project size but also on organization size.
    Only categories with at least 1,000 responses were included in the analysis.

    The image contains a double bar graph that compares the sizes of companies using formal or informal evaluation and selection methodology.

    Use a Formal Evaluation and Selection Methodology to Achieve Higher Satisfaction

    A formal selection process does not equal a bloated selection process

    • No matter what process is being used, you should consider implementing a formal methodology to reduce the amount of time required to select the software. This trend continues across different levels of software (commodity, complex, and enterprise).
    • It is worth noting that using a process can actually add more time to the selection process, so it is important to know how to use it properly.
    • Don’t use just one process: you should use a combination, but don’t use more than three when selecting your software.
    The image contains a double bar graph to demonstrate the difference between formal and informal evaluation to achieve a higher satisfaction.

    Hit a Home Run With Your Business Stakeholders

    Use a data-driven approach to select the right application vendor for their needs – fast

    The image contains a screenshot of the data-drive approach. The approach includes: awareness, education & discovery, evaluation, selection, negotiation & configuration.

    Investing time improving your software selection methodology has big returns.

    Info-Tech Insight

    Not all software selection projects are created equal – some are very small; some span the entire enterprise. To ensure that IT is using the right framework, understand the cost and complexity profile of the application you’re looking to select. The Rapid Application Selection Framework approach is best for commodity and mid-tier enterprise applications; selecting complex applications is better handled by the methodology described in Implement a Proactive and Consistent Vendor Selection Process.

    Lock Down the Key Players Before Setting Up the Relevant Timeline

    You are the quarterback of your selection team

    Don’t get bogged down “waiting for the stars to align” in terms of people’s availability: if you wait for the perfect alignment, the project may never get done.

    If a key stakeholder is unavailable for weeks or months due to PTO or other commitments, don’t jeopardize project timelines to wait for them to be free. Find a relevant designate that can act in their stead!

    You don’t need the entire team on the field at once. Keep certain stakeholders on the bench to swap in and out as needed.

    Info-Tech Insight

    Assemble the key stakeholders for project kick-off to synchronize the application selection process and limit elapsed time. Getting all parties on the same page increases output satisfaction and eliminates rework. Save time and get input from key stakeholders at the project kick-off.

    Assemble a Cross-Functional Team for Best Results

    A blend of both worlds gets the best of both worlds from domain expertise (technical and business)

    The image contains a graph labelled: Likeliness to recommend. It is described in the text below.

    How to manage the cross-functional selection team:

    • There should be a combination of IT and businesspeople involved in the selection process, and ideally the ratio would be balanced.
    • No matter what you are looking for, you should never include more than five people in the selection process.
    • You can keep key stakeholders and other important individuals informed with what is going on, but they don’t necessarily have to be involved in the selection process.

    Leverage a Five-Person Team With Players From Both IT and the Business

    For maximum effectiveness, assign at least one resource to the project on a full-time basis

    IT Leader

    Technical IT

    Business Analyst/ Project Manager

    Business Lead

    Process Expert

    This team member is an IT director or CIO who will provide sponsorship and oversight from the IT perspective.

    This team member will focus on application security, integration, and enterprise architecture.

    This team member elicits business needs and translates them into technology requirements.

    This team member will provide sponsorship from the business needs perspective.

    This team member will contribute their domain-specific knowledge around the processes that the new application supports.

    Info-Tech Insight

    It is critical for the selection team to determine who has decision rights. Organizational culture will play the largest role in dictating which team member holds the final say for selection decisions.

    Ensure That Your Project Has the Right Mix of the Core Team and Ancillary Stakeholders

    Who is involved in selecting the new application?

    • Core selection team:
      • The core team ideally comprises just five members.
      • There will be representatives from IT and the specific business function that is most impacted by the application.
      • The team is typically anchored by a business analyst or project management professional.
      • This is the team that is ultimately accountable for ensuring that the project stays on track and that the right vendor is selected.
    • Ancillary stakeholders:
      • These stakeholders are brought into the selection project on an as-needed basis. They offer commentary on requirements and technical know-how.
      • They will be impacted by the project outcome but they do not bear ultimate accountability for selecting the application.
    The image contains an outer circle that lists Ancillary Stakeholders, and an inner selection team that lists core selection teams.

    Tweak the Team Composition Based on the Application Category in Question

    All applications are different. Some categories may require a slightly different balance of business and IT users.

    When to adjust the selection team’s business to IT ratio:

    • Increase the number of business stakeholders for customer-centric applications like customer relationship management and customer service management.
    • Keep projects staffed with more technical resources when selecting internal-facing tools like network monitoring platforms, next-generation firewalls, and endpoint protection systems.
    The image contains a graph to demonstrate how to tweak the team composition based on the application category.

    When to adjust the selection team’s business to IT ratio:

    • Increase the number of business stakeholders for customer-centric applications like customer relationship management and customer service management.
    • Keep projects staffed with more technical resources when selecting internal-facing tools like network monitoring platforms, next-generation firewalls, and endpoint protection systems.

    Balance the Selection Team With Decision Makers and Front-Line Resources

    Find the right balance!

    • Make sure to include key decision makers to increase the velocity of approvals.
    • However, it is critical to include the right number of front-line resources to ensure that end-user needs are adequately reflected in the requirements and decision criteria used for selection.

    The image contains a graph on the team composition with number of decision makers involved.

    Info-Tech Insight

    When selecting their software, organizations have an average of two to four business and IT decision makers/influencers on the core selection team.

    Optimize Meeting Cadence to Complete Selection in 30 Days

    Project Cadence:

    • Execute approximately one phase per week.
    • Conduct weekly checkpoints to move through your formal selection framework.
    • Allot two to four hours per touchpoint.

    The image contains a calendar with the five phases spread put over five weeks.

    Info-Tech Insight

    Use weekly touchpoints with the core selection team to eliminate broken telephone. Hold focus groups and workshops to take a more collaborative, timely, and consensus-driven approach to zero in on critical requirements.

    2. Reduce Time Spent on Low-Impact Activities

    ✓ Reduce time spent on internet research. Leverage hard data and experts.

    ✓ Reduce RFP size or skip RFPs entirely.

    ✓ Reduce time spent watching vendor dog and pony shows.

    Reduce Time Spent on Internet Research by Leveraging Hard Data and Experts

    REDUCE BIAS

    Taking a data-driven approach to vendor selection ensures that decisions are made in a manner that reduces human bias and exposure to misaligned incentives.

    SCORING MODELS

    Create a vendor scoring model that uses several different scored criteria (alignment to needs, alignment to architecture, cost, relationship, etc.) and weight them.

    AGGREGATE EXPERIENCES

    When you leverage services such as SoftwareReviews, you’re relying on amalgamated data from hundreds of others that have already been down this path: benefit from their experience!

    PEER-DRIVEN INSIGHTS

    Formally incorporate a review of Category Reports from SoftwareReviews into your vendor selection process to take advantage of peer-driven expert insights.

    Contact Us

    Info-Tech is just a phone call away. Our expert analysts can guide you to successful project completion at no additional cost to you.

    Bloated RFPs Are Weighing You Down

    Avoid “RFP overload” – parse back deliverables for smaller projects

    1. Many IT and procurement professionals are accustomed to deliverable-heavy application selection projects.
    2. Massive amounts of effort is spent creating onerous RFIs, RFPs, vendor demo scripts, reference guides, and Pugh matrices – with only incremental (if any) benefits.
    3. For smaller projects, focus on creating a minimum viable RFP that sketches out a brief need statement and highlights three or four critical process areas to avoid RFP fatigue.

    Draft a lightweight RFI (or minimum viable RFP) to give vendors a snapshot of your needs while managing effort

    An RFI or MV-RFP is a truncated RFP document that highlights core use cases to vendors while minimizing the amount of time the team has to spend building it.

    You may miss out on the right vendor if:

    • The RFP is too long or cumbersome for the vendor to respond.
    • Vendors believe their time is better spent relationship selling.
    • The RFP is unclear and leads them to believe they won’t be successful.
    • The vendor was forced to guess what you were looking for.

    How to write a successful RFI/MV-RFP:

    • Expend your energy relative to the complexity of the required solution or product you’re seeking.
    • A good MV-RFP is structured as follows: a brief description of your organization, business context, and key requirements. It should not exceed a half-dozen pages in length.
    • Be transparent.
    • This could potentially be a long-term relationship, so don’t try to trick suppliers.
    • Be clear in your expectations and focus on the key aspects of what you’re trying to achieve.

    Use the appropriate Info-Tech template for your needs (RFI, RFQ, or RFP). The Request for Information Template is best suited to the RASF approach.

    If Necessary, Make Sure That You Are Going About RFPs the Right Way

    RFPs only add satisfaction when done correctly

    The image contains a graph to demonstrate RFP and satisfaction.

    Info-Tech Insight

    Prescriptive yet flexible: Avoid RFP overload when selecting customer experience–centric applications, but a formal approach to selection is still beneficial.

    When will an RFP increase satisfaction?

    • Satisfaction is increased when the RFP is used in concert with a formal selection methodology. An RFP on its own does not drive significant value.
    • RFPs that focus on an application’s differentiating features lead to higher satisfaction with the selection process.
    • Using the RFP to evaluate mandatory or standard and/or mandatory features yields neutral results.

    Reduce Time Spent Watching Vendor Dog and Pony Shows

    Salesperson charisma and marketing collateral quality should not be primary selection criteria. Sadly, this is the case far too often.

    Use data to take control back from the vendor

    • Taking a data-driven approach to vendor selection ensures that decisions are made in a manner that reduces human bias and exposure to misaligned incentives.
    • When you leverage services such as SoftwareReviews, you’re relying on amalgamated data from hundreds of others that have already been down this path: benefit from their collective experience!

    Kill the “golf course effect” and eliminate stakeholder bias

    • A leading cause of selection failure is human bias. While rarely malicious, the reality is that decision makers and procurement staff can become unduly biased over time by vendor incentives. Conference passes, box seats, a strong interpersonal relationship – these are all things that may be valuable to a decision maker but have no bearing on the efficacy of an enterprise application.
    • A strong selection process mitigates human bias by using a weighted scoring model and basing decisions on hard data: cost, user satisfaction scores, and trusted third-party data from services such as SoftwareReviews.

    Conduct a Day of Rapid-Fire Investigative Interviews

    Zoom in on high-value use cases and answers to targeted questions

    Make sure the solution will work for your business

    Give each vendor 60 to 90 minutes to give a rapid-fire presentation. We suggest the following structure:

    • 20 minutes: company introduction and vision
    • 20 minutes: one high-value scenario walkthrough
    • 20-40 minutes: targeted Q&A from the business stakeholders and procurement team

    To ensure a consistent evaluation, vendors should be asked analogous questions, and a tabulation of answers should be conducted.

    How to challenge the vendors in the investigative interview

    • Change the visualization/presentation.
    • Change the underlying data.
    • Add additional data sets to the artifacts.
    • Collaboration capabilities.
    • Perform an investigation in terms of finding BI objects and identifying previous changes and examine the audit trail.

    Rapid-Fire Vendor Investigative Interview

    Invite vendors to come onsite (or join you via videoconference) to demonstrate the product and to answer questions. Use a highly targeted demo script to help identify how a vendor’s solution will fit your organization’s particular business capability needs.

    Spend Your Time Wisely and Accelerate the Process

    Join the B2B software selection r/evolution

    Awareness

    Education & Discovery

    Evaluation

    Selection

    Negotiation & Configuration

    Reduce Time

    Reduce Time

    Reduce Time

    Reduce Time

    Reduce Time

    Save time
    duplicating existing market research. Save time and maintain alignment with focus groups.

    Save time across tedious demos and understanding the marketplace.

    Save time gathering detailed historical requirements. Instead, focus on key issues.

    Use your time to validate how the solution will handle mission-critical requirements.

    Spend time negotiating with two viable alternatives to reduce price by up to 50%.

    Use a tier-based model to accelerate commodity and complex selection projects.

    Eliminate elapsed process time with focus groups and workshops.

    3. Focus on High-Impact Activities

    ✓ Narrow the field to four contenders prior to in-depth comparison.

    ✓ Identify portfolio overlap with accelerated enterprise architecture oversight.

    ✓ Focus on investigative interviews and proof of concept projects.

    Narrow the Field to a Maximum of Four Contenders

    Focus time spent on the players that we know can deliver strong value

    1. ACCELERATE SELECTION

    Save time by exclusively engaging vendors that support the organization’s differentiating requirements.

    2. DECISION CLARITY

    Prevent stakeholders from getting lost in the weeds with endless lists of vendors.

    3.CONDENSED DEMOS

    Limiting the project to four contenders allows you to stack demos/investigative interviews into the same day.

    4. LICENSING LEVERAGE

    Keep track of key differences between vendor offerings with a tight shortlist.

    Rapid & Effective Selection Decisions

    Consolidating the Vendor Shortlist Up-Front Reduces Downstream Effort

    Put the “short” back in shortlist!

    • Radically reduce effort by narrowing the field of potential vendors earlier in the selection process. Too many organizations don’t funnel their vendor shortlist until nearing the end of the selection process. The result is wasted time and effort evaluating options that are patently not a good fit.
    • Leverage external data (such as SoftwareReviews) and expert opinion to consolidate your shortlist into a smaller number of viable vendors before the investigative interview stage and eliminate time spent evaluating dozens of RFP responses.
    • Having fewer RFP responses to evaluate means you will have more time to do greater due diligence.

    Rapid Enterprise Architecture Evaluations Are High-Impact Activities

    When accelerating selection decisions, finding the right EA is a balancing act

    • Neglecting enterprise architecture as a shortcut to save time often leads to downstream integration problems and decreases application satisfaction.
    • On the other hand, overly drawn out enterprise architecture evaluations can lead to excessively focusing on technology integration versus having a clear and concise understanding of critical business needs.

    Info-Tech Insight

    Targeting an enterprise architecture evaluation as part of your software selection process that does not delay the selection while also providing sufficient insight into platform fit is critical.

    Key activities for rapid enterprise architecture evaluation include:

    1. Security analysis
    2. Portfolio overlap review + integration assessment
    3. Application standards check

    The data confirms that it is worthwhile to spend time on enterprise architecture

    • Considering software architecture fit up-front to determine if new software aligns with the existing application architecture directly links to greater satisfaction.
    • Stakeholders are most satisfied with their software value when there is a good architectural platform fit.
    • Stakeholders that ranked Architectural Platform Fit lower during the selection process were ultimately more unsatisfied with their software choice.

    The image contains a screenshot of data to demonstrate that it is worthwhile to spend time on enterprise architecture.

    Identify Portfolio Overlap With an Accelerated Enterprise Architecture Assessment

    Develop a clear view of any overlap within your target portfolio subset and clear rationalization/consolidation options

    • Application sprawl is a critical pain point in many organizations. It leads to wasted time, money, and effort as IT (and the business) maintain myriad applications that all serve the same functional purpose.
    • Opportunities are missed to consolidate and streamline associated business process management, training, and end-user adoption activities.
    • Identify which applications in your existing architecture serve a duplicate purpose: these applications are the ones you will want to target for consolidation.
    • As you select a new application, identify where it can be used to serve the goal for application rationalization (i.e. can we replace/retire existing applications in our portfolio by standardizing the new one?).

    Keep the scope manageable!

    • Highlight the major functional processes that are closely related to the application you’re selecting and identify which applications support each.
    • The template below represents a top-level view of a set of customer experience management (CXM) applications. Identify linkages between sets of applications and if they’re uni- or bi-directional.
    The image contains a screenshot of images that demonstrate portfolio overlap with an accelerated enterprise architecture assessment.

    Rapidly Evaluate the Security & Risk Profile for a Right-Sized Enterprise Architecture Evaluation

    There are four considerations for determining the security and risk profile for the new application

    1. Financial Risk
    • Consider the financial impact the new application has on the organization.
      • How significant is the investment in technology?
    • If this application fails to meet its business goals and deliver strong return on investment, will there be a significant amount of financial resources to mitigate the problem?
  • Data Sensitivity Risk
    • Understand the type of data that will be handled/stored by the application.
      • For example, a CRM will house customer personally identifiable information (PII) and an ECM will store confidential business documentation.
    • Determine the consequences of a potential breach (i.e. legal and financial).
  • Application Vulnerability Risk
    • Consider whether the application category has a historically strong security track record.
      • For example, enterprise cloud storage solutions may have a different level of vulnerability than an HRIS platform.
  • Infrastructure Risk
    • Determine whether the new application requires changes to infrastructure or additional security investments to safeguard expanded infrastructure.
    • Consider the ways in which the changes to infrastructure increase the vectors for security breaches.

    Spend More Time Validating Key Issues With Deep Technical Assessments

    The image contains a screenshot of an image of an iceberg. The top part of the iceberg is above water and labelled 40%. The rest of the iceberg is below water and is labelled 60%.

    Conversations With the Vendor

    • Initial conversations with the vendor build alignment on overall application capabilities, scope of work, and pricing.

    Pilot Projects and Trial Environments

    • Conduct a proof of concept project to ensure that the application satisfies your non-functional requirements.
    • Technical assessments not only demonstrate whether an application is compatible with your existing systems but also give your technical resources the confidence that the implementation process will be as smooth as possible.
    • Marketing collateral glosses over actual capabilities and differentiation. Use unbiased third-party data and detailed system training material.

    4. Use Rapid & Essential Assessment Tools

    ✓ Focus on key use cases, not lists of features.

    ✓ You only need three essential tools:

    1. Info-Tech’s Vendor Evaluation Workbook
    2. The Software Selection Workbook
    3. A Business Stakeholder Manual

    Focus on Key Use Cases, Not an Endless Laundry List of Table Stakes Features

    Focus on Critical Requirements

    Failure to differentiate must-have and nice-to-have use cases leads to applications full of non-critical features.

    Go Beyond the Table Stakes

    Accelerate the process by skipping common requirements that we know that every vendor will support.

    Streamline the Quantity of Use Cases

    Working with a tighter list of core use cases increases time spent evaluating the most impactful functionality.

    Over-Customization Kills Projects

    Eliminating dubious “sacred cow” requirements reduces costly and painful platform customization.

    Only Make Use of Essential Selection Artifacts

    Vendor selection projects often demand extensive and unnecessary documentation

    The Software Selection Workbook

    Work through the straightforward templates that tie to each phase of the Rapid Application Selection Framework, from assessing the business impact to requirements gathering.

    The image contains a screenshot of The Software Selection Workbook.

    The Vendor Evaluation Workbook

    Consolidate the vendor evaluation process into a single document. Easily compare vendors as you narrow the field to finalists.

    The image contains a screenshot of The Vendor Evaluation Workbook.

    The Guide to Software Selection: A Business Stakeholder Manual

    Quickly explain the Rapid Application Selection Framework to your team while also highlighting its benefits to stakeholders.

    The image contains a screenshot of The Guide to Software Selection: A Business Stakeholder Manual.

    Software Selection Engagement

    Five advisory calls over a five-week period to accelerate your selection process

    • Expert analyst guidance over five weeks on average to select and negotiate software.
    • Save money, align stakeholders, speed up the process, and make better decisions.
    • Use a repeatable, formal methodology to improve your application selection process.
    • Better, faster results, guaranteed, included in membership.
    The image contains a screenshot of the calendar over 30 days that outlines the five calls.

    Click here to book your selection engagement

    Software Selection Workshop

    With 40 hours of advisory assistance delivered online, select better software, faster.

    • 40 hours of expert analyst guidance.
    • Project and stakeholder management assistance.
    • Save money, align stakeholders, speed up the process, and make better decisions.
    • Better, faster results, guaranteed; $20K standard engagement fee.
    The image contains a screenshot of the calendar over 30 days that outlines the five calls.

    CLICK HERE TO BOOK YOUR WORKSHOP ENGAGEMENT

    5. Select Two Viable Options & Engage Both in Negotiation

    ✓ Save more during negotiation by selecting two viable alternatives.

    ✓ Surface a consolidated list of demands prior to entering negotiation.

    ✓ Communicate your success with the organization.

    Save More During Negotiation by Selecting Two Viable Alternatives

    VENDOR 1

    Build in a realistic plan B that allows you to apply leverage to the incumbent or primary vendor of choice.

    VENDOR 2

    If the top contender is aware that they do not have competition, they will be less inclined to make concessions.

    Maintain momentum with two options

    • Should you realize that the primary contender is no longer a viable option (i.e. security concerns), keeping a second vendor in play enables you to quickly pivot without slowing down the selection project.

    Secure best pricing by playing vendors off each other

    • Vendors are more likely to give concessions on the base price once they become aware that a direct competitor has entered the evaluation.

    Truly commit to a thorough analysis of alternatives

    • By evaluating competitive alternatives, you’ll get a more comprehensive view on market standards for a solution and be able to employ a range of negotiation tactics.

    Focus on 5-10 Specific Contract Change Requests

    Accelerate negotiation by picking your battles

    ANALYZE

    DOCUMENT

    CONSOLIDATE

    PRESENT

    • Parse the contract, order form, and terms & conditions for concerning language.
    • Leverage expertise from internal subject matter experts in addition to relevant legal council.
    • Document all concerns and challenges with the language in the vendor contract in a single spreadsheet.
    • Make vendors more receptive to your cause by going one step beyond writing what the change should be. Provide the reasoning behind the change and even the relevant context.
    • Identify the change requests that are most important for the success of the selection project.
    • Compile a list of the most critical change requests.
    • Consider including nice-to-have requests that you can leverage as strategic concessions.
    • Present the consolidated list of critical change requests to the vendor rather than sharing the entire range of potential changes to the contract.
    • Make sure to include context and background for each request.
    • Eliminate potential delays by proactively establishing a timeline for the vendor’s response.

    Share Stories of Cost Savings With the Organization

    Secure IT’s seat at the table

    Hard cost savings speak louder than words. Executive leadership will see IT as the go-to team for driving business value quickly, yet responsibly.

    Build hype around the new software

    Generate enthusiasm by highlighting the improved user experience provided by the new software that was has just been selected.

    Drive end-user adoption

    Position the cost savings as an opportunity to invest in onboarding. An application is only as valuable as your employees’ ability to effectively use it.

    Keep the process rolling

    Use the momentum from the project and its successful negotiation to roll out the accelerated selection approach to more departments across the organization.

    Overall: The Magic Number Saves You Time and Money

    Software selection takes forever. The process of choosing even the smallest apps can drag on for years: sometimes in perpetuity.

    Organizations keep too many players on the field, leading to scheduling slowdowns and scope creep.

    Keeping the size of the core selection team down, while liaising with more stakeholders and subject matter experts (SMEs), leads to improved results.

    Maximize project effectiveness with a five-person team. Project satisfaction and effectiveness are stagnant or decrease once the team grows beyond five people.

    Cumbersome or ad hoc selection processes lead to business-driven software selection.

    Increase stakeholder satisfaction by using a consistent selection framework that captures their needs while not being a burden.

    Empower both IT and end users with a standardized selection process to consistently achieve high satisfaction coming out of software selection projects.

    The image contains a graph that is titled: A compact selection team can save you weeks. The graph demonstrates time saved with a five person team in comparison to larger teams.

    Key Takeaways for Improving Your Selection Process

    1. ALIGN & ELIMINATE ELAPSED TIME

    • Ensure a formal selection process is in place and reduce time by timeboxing the project to 30 days.
    • Align the calendars of the five-person core selection team to maximize efficiency.

    2. REDUCE TIME SPENT ON LOW-IMPACT ACTIVITIES

    • Go beyond the table stakes and accelerate the process by skipping common requirements that we know that every vendor will support.
    • Only make use of essential selection artifacts.

    3. FOCUS ON HIGH- IMPACT ACTIVITIES

    • Skip the vendor dog and pony shows with investigative interviews.
    • Minimize time spent on novel-sized RFPs; instead highlight three or four critical process areas.

    4. USE RAPID & ESSENTIAL ASSESSMENT TOOLS

    • Consolidating the vendor shortlist up-front reduces downstream effort.
    • Application sprawl is a critical pain point in many organizations that leads to wasted time and money.

    5. ENGAGE TWO VIABLE VENDORS IN NEGOTIATION

    • Build in a realistic plan B that allows you to apply leverage to the incumbent or primary vendor of choice.
    • Pick your battles and focus on 5-10 specific contract change requests.

    Appendix

    This study is based on a survey of 43,000 real-world IT practitioners.

    • SoftwareReviews (a sister company of Info-Tech Research Group) collects and aggregates feedback on a wide variety of enterprise technologies.
    • The practitioners are actual end users of hundreds of different enterprise application categories.
    • The following slides highlight the supplementary data points from the comprehensive survey.

    Methodology

    A comprehensive study based on the responses of thousands of real-world practitioners.

    Qualitative & Secondary

    Using comprehensive statistical techniques, we surveyed what our members identified as key drivers of success in selecting enterprise software. Our goal was to determine how organizations can accelerate selection processes and improve outcomes by identifying where people should spend their time for the best results.

    Large-n Survey

    To determine the “Magic Numbers,” we used a large-n survey: 40,000 respondents answered questions about their applications, selection processes, organizational firmographics, and personal characteristics. We used this data to determine what drives satisfaction not only with the application but with the selection process itself.

    Quantitative Drill-Down

    We used the survey to narrow the list of game-changing practices. We then conducted additional quantitative research to understand why our respondents may have selected the responses they did.

    Modernize the Network

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    • Parent Category Name: Network Management
    • Parent Category Link: /network-management
    • Business units, functions, and processes are inextricably intertwined with less and less tolerance for downtime.
    • Business demands change rapidly but the refresh horizon for infrastructure remains 5-7 years.
    • The number of endpoint devices the network is expected to support is growing geometrically but historic capacity planning grew linearly.
    • The business is unable to clearly define requirements, paralyzing planning.

    Our Advice

    Critical Insight

    • Build for your needs. Don’t fall into the trap of assuming what works for your neighbor, your peer, or your competitor will work for you.
    • Deliver on what your business knows it needs as well as what it doesn’t yet know it needs. Business leaders have business vision, but this vision won’t directly demand the required network capabilities to enable the business. This is where you come in.
    • Modern technologies are hampered by vintage processes. New technologies demand new ways of accomplishing old tasks.

    Impact and Result

    • Use a systematic approach to document all stakeholder needs and rely on the network technical staff to translate those needs into design constraints, use cases, features, and management practices.
    • Spend only on those emerging technologies that deliver features offering direct benefits to specific business goals and IT needs.
    • Solidify the business case for your network modernization project by demonstrating and quantifying the hard dollar value it provides to the business.

    Modernize the Network Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should modernize the enterprise network, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess the network

    Identify and prioritize stakeholder and IT/networking concerns.

    • Modernize the Network – Phase 1: Assess the Network
    • Network Modernization Workbook

    2. Envision the network of the future

    Learn about emerging technologies and identify essential features of a modernized network solution.

    • Modernize the Network – Phase 2: Envision Your Future Network
    • Network Modernization Technology Assessment Tool

    3. Communicate and execute the plan

    Compose a presentation for stakeholders and prepare the RFP for vendors.

    • Modernize the Network – Phase 3: Communicate and Execute the Plan
    • Network Modernization Roadmap
    • Network Modernization Executive Presentation Template
    • Network Modernization RFP Template
    [infographic]

    Workshop: Modernize the Network

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess the Network

    The Purpose

    Understand current stakeholder and IT needs pertaining to the network.

    Key Benefits Achieved

    Prioritized lists of stakeholder and IT needs.

    Activities

    1.1 Assess and prioritize stakeholder concerns.

    1.2 Assess and prioritize design considerations.

    1.3 Assess and prioritize use cases.

    1.4 Assess and prioritize network infrastructure concerns.

    1.5 Assess and prioritize care and control concerns.

    Outputs

    Current State Register

    2 Analyze Emerging Technologies and Identify Features

    The Purpose

    Analyze emerging technologies to determine whether or not to include them in the network modernization.

    Identify and shortlist networking features that will be part of the network modernization.

    Key Benefits Achieved

    An understanding of what emerging technologies are suitable for including in your network modernization.

    A prioritized list of features, aligned with business needs, that your modernized network must or should have.

    Activities

    2.1 Analyze emerging technologies.

    2.2 Identify features to support drivers, practices, and pain points.

    Outputs

    Emerging technology assessment

    Prioritize lists of modernized network features

    3 Plan for Future Capacity

    The Purpose

    Estimate future port, bandwidth, and latency requirements for all sites on the network.

    Key Benefits Achieved

    Planning for capacity ensures the network is capable of delivering until the next refresh cycle and beyond.

    Activities

    3.1 Estimate port, bandwidth, and latency requirements.

    3.2 Group sites according to capacity requirements.

    3.3 Create standardized capacity plans for each group.

    Outputs

    A summary of capacity requirements for each site in the network

    4 Communicate and Execute the Plan

    The Purpose

    Create a presentation to pitch the project to executives.

    Compose key elements of RFP.

    Key Benefits Achieved

    Communication to executives, summarizing the elements of the modernization project that business decision makers will want to know, in order to gain approval.

    Communication to vendors detailing the network solution requirements so that proposed solutions are aligned to business and IT needs.

    Activities

    4.1 Build the executive presentation.

    4.2 Compose the scope of work.

    4.3 Compose technical requirements.

    Outputs

    Executive Presentation

    Request for Proposal/Quotation

    Modernize Your SDLC

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    • Parent Category Name: Development
    • Parent Category Link: /development
    • Today’s rapidly scaling and increasingly complex products create mounting pressure on delivery teams to release new features and changes quickly and with sufficient quality.
    • Many organizations lack the critical capabilities and resources needed to satisfy their growing backlog, jeopardizing product success.

    Our Advice

    Critical Insight

    • Delivery quality and throughput go hand in hand. Focus on meeting minimum process and product quality standards first. Improved throughput will eventually follow.
    • Business integration is not optional. The business must be involved in guiding delivery efforts, and ongoing validation and verification product changes.
    • The software development lifecycle (SDLC) must deliver more than software. Business value is generated through the products and services delivered by your SDLC. Teams must provide the required product support and stakeholders must be willing to participate in the product’s delivery.

    Impact and Result

    • Standardize your definition of a successful product. Come to an organizational agreement of what defines a high-quality and successful product. Accommodate both business and IT perspectives in your definition.
    • Clarify the roles, processes, and tools to support business value delivery and satisfy stakeholder expectations. Indicate where and how key roles are involved throughout product delivery to validate and verify work items and artifacts. Describe how specific techniques and tools are employed to meet stakeholder requirements.
    • Focus optimization efforts on most affected stages. Reveal the health of your SDLC from the value delivery, business and technical practice quality standards, discipline, throughput, and governance perspectives with a diagnostic. Identify and roadmap the solutions to overcome the root causes of your diagnostic results.

    Modernize Your SDLC Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should modernize your SDLC, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Set your SDLC context

    State the success criteria of your SDLC practice through the definition of product quality and organizational priorities. Define your SDLC current state.

    • Modernize Your SDLC – Phase 1: Set Your SDLC Context
    • SDLC Strategy Template

    2. Diagnose your SDLC

    Build your SDLC diagnostic framework based on your practice’s product and process objectives. Root cause your improvement opportunities.

    • Modernize Your SDLC – Phase 2: Diagnose Your SDLC
    • SDLC Diagnostic Tool

    3. Modernize your SDLC

    Learn of today’s good SDLC practices and use them to address the root causes revealed in your SDLC diagnostic results.

    • Modernize Your SDLC – Phase 3: Modernize Your SDLC
    [infographic]

    Workshop: Modernize Your SDLC

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Set Your SDLC Context

    The Purpose

    Discuss your quality and product definitions and how quality is interpreted from both business and IT perspectives.

    Review your case for strengthening your SDLC practice.

    Review the current state of your roles, processes, and tools in your organization.

    Key Benefits Achieved

    Grounded understanding of products and quality that is accepted across the organization.

    Clear business and IT objectives and metrics that dictate your SDLC practice’s success.

    Defined SDLC current state people, process, and technologies.

    Activities

    1.1 Define your products and quality.

    1.2 Define your SDLC objectives.

    1.3 Measure your SDLC effectiveness.

    1.4 Define your current SDLC state.

    Outputs

    Product and quality definitions.

    SDLC business and technical objectives and vision.

    SDLC metrics.

    SDLC capabilities, processes, roles and responsibilities, resourcing model, and tools and technologies.

    2 Diagnose Your SDLC

    The Purpose

    Discuss the components of your diagnostic framework.

    Review the results of your SDLC diagnostic.

    Key Benefits Achieved

    SDLC diagnostic framework tied to your SDLC objectives and definitions.

    Root causes to your SDLC issues and optimization opportunities.

    Activities

    2.1 Build your diagnostic framework.

    2.2 Diagnose your SDLC.

    Outputs

    SDLC diagnostic framework.

    Root causes to SDLC issues and optimization opportunities.

    3 Modernize Your SDLC

    The Purpose

    Discuss the SDLC practices used in the industry.

    Review the scope and achievability of your SDLC optimization initiatives.

    Key Benefits Achieved

    Knowledge of good practices that can improve the effectiveness and efficiency of your SDLC.

    Realistic and achievable SDLC optimization roadmap.

    Activities

    3.1 Learn and adopt SDLC good practices.

    3.2 Build your optimization roadmap.

    Outputs

    Optimization initiatives and target state SDLC practice.

    SDLC optimization roadmap, risks and mitigations, and stakeholder communication flow.

    IT Asset Management (ITAM) Market Overview

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    • Parent Category Name: Asset Management
    • Parent Category Link: /asset-management
    • Data management is challenging at the best of times but managing assets that change on a daily basis are difficult without automation and a good asset tool.
    • For organizations moving beyond basic hardware inventory, knowing what to look for to prepare for future processes seems impossible.
    • Using price as the leading criteria or just as an add-on to your ITSM solution may frustrate your efforts, especially if managing complex licensing is part of your mandate.

    Our Advice

    Critical Insight

    • If the purchase is happening independent of process design or review, it’s easy to end up with a solution that doesn’t fit your environment.
    • The complexity of your environment should be a significant factor in choosing an IT asset management solution.
    • Imagining the possibilities and understanding the differences between IT asset tools will drive you to the right solution for long term gain in managing dynamic assets.

    Impact and Result

    • Regardless of whether your IT environment is on-premises, in the cloud, or a complex hybrid of the two, knowing where your asset funds are allocated is key to right-sizing costs and reducing risks of non-compliance or lost assets.
    • Choosing the right tools for the job will be key to your success.

    IT Asset Management (ITAM) Market Overview Research & Tools

    Start here: Read the Market Overview

    Read the Market Overview to understand what features and capabilities are available in ITAM tools. The right features match is key to making a data heavy and challenging process easier for your team.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • IT Asset Management Market Overview

    1. Prepare your project plan and selection process

    Use the Info-Tech templates to identify and document your requirements, plan your project, and prepare to engage with vendors.

    • ITAM Project Charter Template
    • ITAM Demonstration Script Template
    • Proof of Concept Template
    • ITAM Vendor Evaluation Workbook
    [infographic]

    Domino – Maintain, Commit to, or Vacate?

    If you have a Domino/Notes footprint that is embedded within your business units and business processes and is taxing your support organization, you may have met resistance from the business and been asked to help the organization migrate away from the Lotus Notes platform. The Lotus Notes platform was long used by technology and businesses and a multipurpose solution that, over the years, became embedded within core business applications and processes.

    Our Advice

    Critical Insight

    For organizations that are struggling to understand their options for the Domino platform, the depth of business process usage is typically the biggest operational obstacle. Migrating off the Domino platform is a difficult option for most organizations due to business process and application complexity. In addition, migrating clients have to resolve the challenges with more than one replaceable solution.

    Impact and Result

    The most common tactic is for the organization to better understand their Domino migration options and adopt an application rationalization strategy for the Domino applications entrenched within the business. Options include retiring, replatforming, migrating, or staying with your Domino platform.

    Domino – Maintain, Commit to, or Vacate? Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Domino – Maintain, Commit to, or Vacate? – A brief deck that outlines key migration options for HCL Domino platforms.

    This blueprint will help you assess the fit, purpose, and price of Domino options; develop strategies for overcoming potential challenges; and determine the future of Domino for your organization.

    • Domino – Maintain, Commit to, or Vacate? Storyboard

    2. Application Rationalization Tool – A tool to understand your business-developed applications, their importance to business process, and the potential underlying financial impact.

    Use this tool to input the outcomes of your various application assessments.

    • Application Rationalization Tool

    Infographic

    Further reading

    Domino – Maintain, Commit to, or Vacate?

    Lotus Domino still lives, and you have options for migrating away from or remaining with the platform.

    Executive Summary

    Info-Tech Insight

    “HCL announced that they have somewhere in the region of 15,000 Domino customers worldwide, and also claimed that that number is growing. They also said that 42% of their customers are already on v11 of Domino, and that in the year or so since that version was released, it’s been downloaded 78,000 times. All of which suggests that the Domino platform is, in fact, alive and well.”
    – Nigel Cheshire in Team Studio

    Your Challenge

    You have a Domino/Notes footprint embedded within your business units and business processes. This is taxing your support organization; you are meeting resistance from the business, and you are now asked to help the organization migrate away from the Lotus Notes platform. The Lotus Notes platform was long used by technology and businesses as a multipurpose solution that, over the years, became embedded within core business applications and processes.

    Common Obstacles

    For organizations that are struggling to understand their options for the Domino platform, the depth of business process usage is typically the biggest operational obstacle. Migrating off the Domino platform is a difficult option for most organizations due to business process and application complexity. In addition, migrating clients have to resolve the challenges with more than one replaceable solution.

    Info-Tech Approach

    The most common tactic is for the organization to better understand their Domino migration options and adopt an application rationalization strategy for the Domino applications entrenched within the business. Options include retiring, replatforming, migrating, or staying with your Domino platform.

    Review

    Is “Lotus” Domino still alive?

    Problem statement

    The number of member engagements with customers regarding the Domino platform has, as you might imagine, dwindled in the past couple of years. While many members have exited the platform, there are still many members and organizations that have entered a long exit program, but with how embedded Domino is in business processes, the migration has slowed and been met with resistance. Some organizations had replatformed the applications but found that the replacement target state was inadequate and introduced friction because the new solution was not a low-code/business-user-driven environment. This resulted in returning the Domino platform to production and working through a strategy to maintain the environment.

    This research is designed for:

    • IT strategic direction decision-makers
    • IT managers responsible for an existing Domino platform
    • Organizations evaluating migration options for mission-critical applications running on Domino

    This research will help you:

    1. Evaluate migration options.
    2. Assess the fit and purpose.
    3. Consider strategies for overcoming potential challenges.
    4. Determine the future of this platform for your organization.

    The “everything may work” scenario

    Adopt and expand

    Believe it or not, Domino and Notes are still options to consider when determining a migration strategy. With HCL still committed to the platform, there are options organizations should seek to better understand rather than assuming SharePoint will solve all. In our research, we consider:

    Importance to current business processes

    • Importance of use
    • Complexity in migrations
    • Choosing a new platform

    Available tools to facilitate

    • Talent/access to skills
    • Economies of scale/lower cost at scale
    • Access to technology

    Info-Tech Insight

    With multiple options to consider, take the time to clearly understand the application rationalization process within your decision making.

    • Archive/retire
    • Application migration
    • Application replatform
    • Stay right where you are

    Eliminate your bias – consider the advantages

    “There is a lot of bias toward Domino; decisions are being made by individuals who know very little about Domino and more importantly, they do not know how it impacts business environment.”

    – Rob Salerno, Founder & CTO, Rivet Technology Partners

    Domino advantages include:

    Modern Cloud & Application

    • No-code/low-code technology

    Business-Managed Application

    • Business written and supported
    • Embrace the business support model
    • Enterprise class application

    Leverage the Application Taxonomy & Build

    • A rapid application development platform
    • Develop skill with HCL training

    HCL Domino is a supported and developed platform

    Why consider HCL?

    • Consider scheduling a Roadmap Session with HCL. This is an opportunity to leverage any value in the mission and brand of your organization to gain insights or support from HCL.
    • Existing Domino customers are not the only entities seeking certainty with the platform. Software solution providers that support enterprise IT infrastructure ecosystems (backup, for example) will also be seeking clarity for the future of the platform. HCL will be managing these relationships through the channel/partner management programs, but our observations indicate that Domino integrations are scarce.
    • HCL Domino should be well positioned feature-wise to support low-code/NoSQL demands for enterprises and citizen developers.

    Visualize Your Application Roadmap

    1. Focus on the application portfolio and crafting a roadmap for rationalization.
      • The process is intended to help you determine each application’s functional and technical adequacy for the business process that it supports.
    2. Document your findings on respective application capability heatmaps.
      • This drives your organization to a determination of application dispositions and provides a tool to output various dispositions for you as a roadmap.
    3. Sort the application portfolio into a disposition status (keep, replatform, retire, consolidate, etc.)
      • This information will be an input into any cloud migration or modernization as well as consolidation of the infrastructure, licenses, and support for them.

    Our external support perspective

    by Darin Stahl

    Member Feedback

    • Some members who have remaining Domino applications in production – while the retire, replatform, consolidate, or stay strategy is playing out – have concerns about the challenges with ongoing support and resources required for the platform. In those cases, some have engaged external services providers to augment staff or take over as managed services.
    • While there could be existing support resources (in house or on retainer), the member might consider approaching an external provider who could help backstop the single resource or even provide some help with the exit strategies. At this point, the conversation would be helpful in any case. One of our members engaged an external provider in a Statement of Work for IBM Domino Administration focused on one-time events, Tier 1/Tier 2 support, and custom ad hoc requests.
    • The augmentation with the managed services enabled the member to shift key internal resources to a focus on executing the exit strategies (replatform, retire, consolidate), since the business knowledge was key to that success.
    • The member also very aggressively governed the Domino environment support needs to truly technical issues/maintenance of known and supported functionality rather than coding new features (and increasing risk and cost in a migration down the road) – in short, freezing new features and functionality unless required for legal compliance or health and safety.
    • There obviously are other providers, but at this point Info-Tech no longer maintains a market view or scan of those related to Domino due to low member demand.

    Domino database assessments

    Consider the database.

    • Domino database assessments should be informed through the lens of a multi-value database, like jBase, or an object system.
    • The assessment of the databases, often led by relational database subject matter experts grounded in normalized databases, can be a struggle since Notes databases must be denormalized.
    Key/Value Column

    Use case: Heavily accessed, rarely updated, large amounts of data
    Data Model: Values are stored in a hash table of keys.
    Fast access to small data values, but querying is slow
    Processor friendly
    Based on amazon's Dynamo paper
    Example: Project Voldemort used by LinkedIn

    this is a Key/Value example

    Use case: High availability, multiple data centers
    Data Model: Storage blocks of data are contained in columns
    Handles size well
    Based on Google's BigTable
    Example: Hadoop/Hbase used by Facebook and Yahoo

    This is a Column Example
    Document Graph

    Use case: Rapid development, Web and programmer friendly
    Data Model: Stores documents made up of tagged elements. Uses Key/Value collections
    Better query abilities than Key/Value databases.
    Inspired by Lotus Notes.
    Example: CouchDB used by BBC

    This is a Document Example

    Use case: Best at dealing with complexity and relationships/networks
    Data model: Nodes and relationships.
    Data is processed quickly
    Inspired by Euler and graph theory
    Can easily evolve schemas
    Example: Neo4j

    This is a Graph Example

    Understand your options

    Archive/Retire

    Store the application data in a long-term repository with the means to locate and read it for regulatory and compliance purposes.

    Migrate

    Migrate to a new version of the application, facilitating the process of moving software applications from one computing environment to another.

    Replatform

    Replatforming is an option for transitioning an existing Domino application to a new modern platform (i.e. cloud) to leverage the benefits of a modern deployment model.

    Stay

    Review the current Domino platform roadmap and understand HCL’s support model. Keep the application within the Domino platform.

    Archive/retire

    Retire the application, storing the application data in a long-term repository.

    Abstract

    The most common approach is to build the required functionality in whatever new application/solution is selected, then archive the old data in PDFs and documents.

    Typically this involves archiving the data and leveraging Microsoft SharePoint and the new collaborative solutions, likely in conjunction with other software-as-a-service (SaaS) solutions.

    Advantages

    • Reduce support cost.
    • Consolidate applications.
    • Reduce risk.
    • Reduce compliance and security concerns.
    • Improve business processes.

    Considerations

    • Application transformation
    • eDiscovery costs
    • Legal implications
    • Compliance implications
    • Business process dependencies

    Info-Tech Insights

    Be aware of the costs associated with archiving. The more you archive, the more it will cost you.

    Application migration

    Migrate to a new version of the application

    Abstract

    An application migration is the managed process of migrating or moving applications (software) from one infrastructure environment to another.

    This can include migrating applications from one data center to another data center, from a data center to a cloud provider, or from a company’s on-premises system to a cloud provider’s infrastructure.

    Advantages

    • Reduce hardware costs.
    • Leverage cloud technologies.
    • Improve scalability.
    • Improve disaster recovery.
    • Improve application security.

    Considerations

    • Data extraction, starting from the document databases in NSF format and including security settings about users and groups granted to read and write single documents, which is a powerful feature of Lotus Domino documents.
    • File extraction, starting from the document databases in NSF format, which can contain attachments and RTF documents and embedded files.
    • Design of the final relational database structure; this activity should be carried out without taking into account the original structure of the data in Domino files or the data conversion and loading, from the extracted format to the final model.
    • Design and development of the target-state custom applications based on the new data model and the new selected development platform.

    Application replatform

    Transition an existing Domino application to a new modern platform

    Abstract

    This type of arrangement is typically part of an application migration or transformation. In this model, client can “replatform” the application into an off-premises hosted provider platform. This would yield many benefits of cloud but in a different scaling capacity as experienced with commodity workloads (e.g. Windows, Linux) and the associated application.

    Two challenges are particularly significant when migrating or replatforming Domino applications:

    • The application functionality/value must be reproduced/replaced with not one but many applications, either through custom coding or a commercial-off-the-shelf/SaaS solution.
    • Notes “databases” are not relational databases and will not migrate simply to an SQL database while retaining the same business value. Notes databases are essentially NoSQL repositories and are difficult to normalize.

    Advantages

    • Leverage cloud technologies.
    • Improve scalability.
    • Align to a SharePoint platform.
    • Improve disaster recovery.
    • Improve application security.

    Considerations

    • Application replatform resource effort
    • Network bandwidth
    • New platform terms and conditions
    • Secure connectivity and communication
    • New platform security and compliance
    • Degree of complexity

    Info-Tech Insights

    There is a difference between a migration and a replatform application strategy. Determine which solution aligns to the application requirements.

    Stay with HCL

    Stay with HCL, understanding its future commitment to the platform.

    Abstract

    Following the announced acquisition of IBM Domino and up until around December 2019, HCL had published no future roadmap for the platform. The public-facing information/website at the time stated that HCL acquired “the product family and key lab services to deliver professional services.” Again, there was no mention or emphasis on upcoming new features for the platform. The product offering on their website at the time stated that HCL would leverage its services expertise to advise clients and push applications into four buckets:

    1. Replatform
    2. Retire
    3. Move to cloud
    4. Modernize

    That public-facing messaging changed with release 11.0, which had references to IBM rebranded to HCL for the Notes and Domino product – along with fixes already inflight. More information can be found on HCL’s FAQ page.

    Advantages

    • Known environment
    • Domino is a supported platform
    • Domino is a developed platform
    • No-code/low-code optimization
    • Business developed applications
    • Rapid application framework

    This is the HCL Domino Logo

    Understand your tools

    Many tools are available to help evaluate or migrate your Domino Platform. Here are a few common tools for you to consider.

    Notes Archiving & Notes to SharePoint

    Summary of Vendor

    “SWING Software delivers content transformation and archiving software to over 1,000 organizations worldwide. Our solutions uniquely combine key collaborative platforms and standard document formats, making document production, publishing, and archiving processes more efficient.”*

    Tools

    Lotus Notes Data Migration and Archiving: Preserve historical data outside of Notes and Domino

    Lotus Note Migration: Replacing Lotus Notes. Boost your migration by detaching historical data from Lotus Notes and Domino.

    Headquarters

    Croatia

    Best fit

    • Application archive and retire
    • Migration to SharePoint

    This is an image of the SwingSoftware Logo

    * swingsoftware.com

    Domino Migration to SharePoint

    Summary of Vendor

    “Providing leading solutions, resources, and expertise to help your organization transform its collaborative environment.”*

    Tools

    Notes Domino Migration Solutions: Rivit’s industry-leading solutions and hardened migration practice will help you eliminate Notes Domino once and for all.

    Rivive Me: Migrate Notes Domino applications to an enterprise web application

    Headquarters

    Canada

    Best fit

    • Application Archive & Retire
    • Migration to SharePoint

    This is an image of the RiVit Logo

    * rivit.ca

    Lotus Notes to M365

    Summary of Vendor

    “More than 300 organizations across 40+ countries trust skybow to build no-code/no-compromise business applications & processes, and skybow’s community of customers, partners, and experts grows every day.”*

    Tools

    SkyBow Studio: The low-code platform fully integrated into Microsoft 365

    Headquarters:

    Switzerland

    Best fit

    • Application Archive & Retire
    • Migration to SharePoint

    This is an image of the SkyBow Logo

    * skybow.com | About skybow

    Notes to SharePoint Migration

    Summary of Vendor

    “CIMtrek is a global software company headquartered in the UK. Our mission is to develop user-friendly, cost-effective technology solutions and services to help companies modernize their HCL Domino/Notes® application landscape and support their legacy COBOL applications.”*

    Tools

    CIMtrek SharePoint Migrator: Reduce the time and cost of migrating your IBM® Lotus Notes® applications to Office 365, SharePoint online, and SharePoint on premises.

    Headquarters

    United Kingdom

    Best fit

    • Application replatform
    • Migration to SharePoint

    This is an image of the CIMtrek Logo

    * cimtrek.com | About CIMtrek

    Domino replatform/Rapid application selection framework

    Summary of Vendor

    “4WS.Platform is a rapid application development tool used to quickly create multi-channel applications including web and mobile applications.”*

    Tools

    4WS.Platform is available in two editions: Community and Enterprise.
    The Platform Enterprise Edition, allows access with an optional support pack.

    4WS.Platform’s technical support provides support services to the users through support contracts and agreements.

    The platform is a subscription support services for companies using the product which will allow customers to benefit from the knowledge of 4WS.Platform’s technical experts.

    Headquarters

    Italy

    Best fit

    • Application replatform

    This is an image of the 4WS PLATFORM Logo

    * 4wsplatform.org

    Activity

    Understand your Domino options

    Application Rationalization Exercise

    Info-Tech Insight

    Application rationalization is the perfect exercise to fully understand your business-developed applications, their importance to business process, and the potential underlying financial impact.

    This activity involves the following participants:

    • IT strategic direction decision-makers.
    • IT managers responsible for an existing Domino platform
    • Organizations evaluating platforms for mission-critical applications.

    Outcomes of this step:

    • Completed Application Rationalization Tool

    Application rationalization exercise

    Use this Application Rationalization Tool to input the outcomes of your various application assessments

    In the Application Entry tab:

    • Input your application inventory or subset of apps you intend to rationalize, along with some basic information for your apps.

    In the Business Value & TCO Comparison tab, determine rationalization priorities.

    • Input your business value scores and total cost of ownership (TCO) of applications.
    • Review the results of this analysis to determine which apps should require additional analysis and which dispositions should be prioritized.

    In the Disposition Selection tab:

    • Add to or adapt our list of dispositions as appropriate.

    In the Rationalization Inputs tab:

    • Add or adapt the disposition criteria of your application rationalization framework as appropriate.
    • Input the results of your various assessments for each application.

    In the Disposition Settings tab:

    • Add or adapt settings that generate recommended dispositions based on your rationalization inputs.

    In the Disposition Recommendations tab:

    • Review and compare the rationalization results and confirm if dispositions are appropriate for your strategy.

    In the Timeline Considerations tab:

    • Enter the estimated timeline for when you execute your dispositions.

    In the Portfolio Roadmap tab:

    • Review and present your roadmap and rationalization results.

    Follow the instructions to generate recommended dispositions and populate an application portfolio roadmap.

    This image depicts a scatter plot graph where the X axis is labeled Business Value, and the Y Axis is labeled Cost. On the graph, the following datapoints are displayed: SF; HRIS; ERP; ALM; B; A; C; ODP; SAS

    Info-Tech Insight

    Watch out for misleading scores that result from poorly designed criteria weightings.

    Related Info-Tech Research

    Build an Application Rationalization Framework

    Manage your application portfolio to minimize risk and maximize value.

    Embrace Business-Managed Applications

    Empower the business to implement their own applications with a trusted business-IT relationship.

    Satisfy Digital End Users With Low- and No-Code

    Extend IT, automation, and digital capabilities to the business with the right tools, good governance, and trusted organizational relationships.

    Maximize the Benefits from Enterprise Applications with a Center of Excellence

    Optimize your organization’s enterprise application capabilities with a refined and scalable methodology.

    Drive Successful Sourcing Outcomes With a Robust RFP Process

    Leverage your vendor sourcing process to get better results.

    Research Authors

    Darin Stahl, Principal Research Advisor, Info-Tech Research Group

    Darin Stahl, Principal Research Advisor,
    Info-Tech Research Group

    Darin is a Principal Research Advisor within the Infrastructure practice, leveraging 38+ years of experience. His areas of focus include IT operations management, service desk, infrastructure outsourcing, managed services, cloud infrastructure, DRP/BCP, printer management, managed print services, application performance monitoring, managed FTP, and non-commodity servers (zSeries, mainframe, IBM i, AIX, Power PC).

    Troy Cheeseman, Practice Lead, Info-Tech Research Group

    Troy Cheeseman, Practice Lead,
    Info-Tech Research Group

    Troy has over 24 years of experience and has championed large enterprise-wide technology transformation programs, remote/home office collaboration and remote work strategies, BCP, IT DRP, IT operations and expense management programs, international right placement initiatives, and large technology transformation initiatives (M&A). Additionally, he has deep experience working with IT solution providers and technology (cloud) startups.

    Research Contributors

    Rob Salerno, Founder & CTO, Rivit Technology Partners

    Rob Salerno, Founder & CTO, Rivit Technology Partners

    Rob is the Founder and Chief Technology Strategist for Rivit Technology Partners. Rivit is a system integrator that delivers unique IT solutions. Rivit is known for its REVIVE migration strategy which helps companies leave legacy platforms (such as Domino) or move between versions of software. Rivit is the developer of the DCOM Application Archiving solution.

    Bibliography

    Cheshire, Nigel. “Domino v12 Launch Keeps HCL Product Strategy On Track.” Team Studio, 19 July 2021. Web.

    “Is LowCode/NoCode the best platform for you?” Rivit Technology Partners, 15 July 2021. Web.

    McCracken, Harry. “Lotus: Farewell to a Once-Great Tech Brand.” TIME, 20 Nov. 2012. Web.

    Sharwood, Simon. “Lotus Notes refuses to die, again, as HCL debuts Domino 12.” The Register, 8 June 2021. Web.

    Woodie, Alex. “Domino 12 Comes to IBM i.” IT Jungle, 16 Aug. 2021. Web.

    Build a Value Measurement Framework

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    • Parent Category Name: Architecture & Strategy
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    • Rapid changes in today’s market require rapid, value-based decisions, and organizations that lack a shared definition of value fail to maintain their competitive advantage.
    • Different parts of an organization have different value drivers that must be given balanced consideration.
    • Focusing solely on revenue ignores the full extent of value creation in your organization and does not necessarily result in the right outcomes.

    Our Advice

    Critical Insight

    • Business is the authority on business value. While IT can identify some sources of value, business stakeholders must participate in the creation of a definition that is meaningful to the whole organization.
    • It’s about more than profit. Organizations must have a definition that encompasses all of the sources of value or they risk making short-term decisions with long-term negative impacts.
    • Technology creates business value. Treating IT as a cost center makes for short-sighted decisions in a world where every business process is enabled by technology.

    Impact and Result

    • Standardize your definition of business value. Work with your business partners to define the different sources of business value that are created through technology-enabled products and services.
    • Weigh your value drivers. Ensure that business and IT understand the relative weight and priority of the different sources of business value you have identified.
    • Use a balanced scorecard to understand value. Use the different value drivers to understand and prioritize different products, applications, projects, initiatives, and enhancements.

    Build a Value Measurement Framework Research & Tools

    Start here – read the Executive Brief

    Read this Executive Brief to understand why building a consistent and aligned framework to measure the value of your products and services is vital for setting priorities and getting the business on board.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define your value drivers

    This phase will help you define and weigh value drivers based on overarching organizational priorities and goals.

    • Build a Value Measurement Framework – Phase 1: Define Your Value Drivers
    • Value Calculator

    2. Measure value

    This phase will help you analyze the value sources of your products and services and their alignment to value drivers to produce a value score that you can use for prioritization.

    • Build a Value Measurement Framework – Phase 2: Measure Value
    [infographic]

    Further reading

    Build a Value Measurement Framework

    Focus product delivery on business value–driven outcomes.

    ANALYST PERSPECTIVE

    "A meaningful measurable definition of value is the key to effectively managing the intake, prioritization, and delivery of technology-enabled products and services."

    Cole Cioran,

    Senior Director, Research – Application Development and Portfolio Management

    Info-Tech Research Group

    Our understanding of the problem

    This Research Is Designed For:

    • CIOs who need to understand the value IT creates
    • Application leaders who need to make good decisions on what work to prioritize and deliver
    • Application and project portfolio managers who need to ensure the portfolio creates business value
    • Product owners who are accountable for delivering value

    This Research Will Help You:

    • Define quality in your organization’s context from both business and IT perspectives.
    • Define a repeatable process to understand the value of a product, application, project, initiative, or enhancement.
    • Define value sources and metrics.
    • Create a tool to make it easier to balance different sources of value.

    This Research Will Also Assist:

    • Product and application delivery teams who want to make better decisions about what they deliver
    • Business analysts who need to make better decisions about how to prioritize their requirements

    This Research Will Help Them:

    • Create a meaningful relationship with business partners around what creates value for the organization.
    • Enable better understanding of your customers and their needs.

    Executive summary

    Situation

    • Measuring the business value provided by IT is critical for improving the relationship between business and IT.
    • Rapid changes in today’s market require rapid, value-based decisions.
    • Every organization has unique drivers that make it difficult to see the benefits based on time and impact approaches to prioritization.

    Complication

    • An organization’s lack of a shared definition of value leads to politics and decision making that does not have a firm, quantitative basis.
    • Different parts of an organization have different value drivers that must be given balanced consideration.
    • Focusing solely on revenue does not necessarily result in the right outcomes.

    Resolution

    • Standardize your definition of business value. Work with your business partners to define the different sources of business value that are created through technology-enabled products and services.
    • Weigh your value drivers. Ensure business and IT understand the relative weight and priority of the different sources of business value you have identified.
    • Use a balanced scorecard to understand value. Use the different value drivers to understand and prioritize different products, applications, projects, initiatives, and enhancements.

    Info-Tech Insight

    1. Business is the authority on business value. While IT can identify some sources of value, business stakeholders must participate in the creation of a definition that is meaningful to the whole organization.
    2. It’s about more than profit. Organizations must have a definition that encompasses all of the sources of value, or they risk making short-term decisions with long-term negative impacts.
    3. Technology creates business value. Treating IT as a cost center makes for short-sighted decisions in a world where every business process is enabled by technology.

    Software is not currently creating the right outcomes

    Software products are taking more and more out of IT budgets.

    38% of spend on IT employees goes to software roles.

    Source: Info-Tech’s Staffing Survey

    18% of opex is spent on software licenses.

    Source: SoftwareReviews.com

    33% of capex is spent on new software.

    However, the reception and value of software products do not justify the money invested.

    Only 34% of software is rated as both important and effective by users.

    Source: Info-Tech’s CIO Business Vision

    IT benchmarks do not help or matter to the business. Focus on the metrics that represent business outcomes.

    A pie chart is shown as an example to show how benchmarks do not help the business.

    IT departments have a tendency to measure only their own role-based activities and deliverables, which only prove useful for selling practice improvement services. Technology doesn’t exist for technology's sake. It’s in place to generate specific outcomes. IT and the business need to be aligned toward a common goal of enabling business outcomes, and that’s the important measurement.

    "In today’s connected world, IT and business must not speak different languages. "

    – Cognizant, 2017

    CxOs stress the importance of value as the most critical area for IT to improve reporting

    A bar graph is shown to demonstrate the CxOs importance of value. Business value metrics are 32% of significant improvement necessary, and 51% where some improvement is necessary.

    N=469 CxOs from Info-Tech’s CEO/CIO Alignment Diagnostic

    Key stakeholders want to know how you and your products or services help them realize their goals.

    While the basics of value are clear, few take the time to reach a common definition and means to measure and apply value

    Often, IT misses the opportunity to become a strategic partner because it doesn’t understand how to communicate and measure its value to the business.

    "Price is what you pay. Value is what you get."

    – Warren Buffett

    Being able to understand the value context will allow IT to articulate where IT spend supports business value and how it enables business goal achievement.

    Value is...

    Derived from business context

  • What is our business context?
  • Enabled through governance and strategy

  • Who sees the strategy through?
  • The underlying context for decision making

  • How is value applied to support decisions?
  • A measure of achievement

  • How do I measure?
  • Determine your business context by assessing the goals and defining the unique value drivers in your organization

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of sources of value. Dissecting value by the benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    A business value matrix is shown. It shows the relationship between reading customers, increase revenue, reduce costs, and enhance services.

    Financial Benefits vs. Improved Capabilities

    Financial Benefits refers to the degree to which the value source can be measured through monetary metrics and is often quite tangible. Human Benefits refers to how a product or service can deliver value through a user’s experience.

    Inward vs. Outward Orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations.Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    Product or service functions that are specifically related to the impact on your organization’s ability to generate revenue.

    Reduction of overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not been put in place.

    Functions that enable business capabilities that improve the organization’s ability to perform its internal operations.

    Application functions that enable and improve the interaction with customers or produce market information and insights.

    See your strategy through by involving both IT and the business

    Buy-in for your IT strategy comes from the ability to showcase value. IT needs to ensure it has an aligned understanding of what is valuable to the organization.

    Business value needs to first be established by the business. After that, IT can build a partnership with the business to determine what that value means in the context of IT products and services.

    The Business

    What the Business and IT have in common

    IT

    Keepers of the organization’s mission, vision, and value statements that define IT success. The business maintains the overall ownership and evaluation of the products along with those most familiar with the capabilities or processes enabled by technology.

    Business Value of Products and Services

    Technical subject matter experts of the products and services they deliver and maintain. Each IT function works together to ensure quality products and services are delivered up to stakeholder expectations.

    Measure your product or services with Info-Tech’s Value Measurement Framework (VMF) and value scores

    The VMF provides a consistent and less subjective approach to generating a value score for an application, product, service, or individual feature, by using business-defined value drivers and product-specific value metrics.

    Info-Tech's Value Measurement Framework is shown.

    A consistent set of established value drivers, sources, and metrics gives more accurate comparisons of relative value

    Value Drivers

    Value Sources

    Value Fulfillment Metrics

    Broad categories of values, weighed and prioritized based on overarching goals

    Instances of created value expressed as a “business outcome” of a particular function

    Units of measurement and estimated targets linked to a value source

    Reach Customers

    Customer Satisfaction

    Net Promoter Score

    Customer Loyalty

    # of Repeat Visits

    Create Revenue Streams

    Data Monetization

    Dollars Derived From Data Sales

    Leads Generation

    Leads Conversation Rate

    Operational Efficiency

    Operational Efficiency

    Number of Interactions

    Workflow Management

    Cycle Time

    Adhere to regulations & compliance

    Number of Policy Exceptions

    A balanced and weighted scorecard allows you to measure the various ways products generate value to the business

    The Info-Tech approach to measuring value applies the balanced value scorecard approach.

    Importance of value source

    X

    Impact of value source

    = Value Score

    Which is based on…

    Which is based on…

    Alignment to value driver

    Realistic targets for the KPI

    Which is weighed by…

    Which is estimated by…

    A 1-5 scale of the relative importance of the value driver to the organization

    A 1-5 scale of the application or feature’s ability to fulfill that value source

    +

    Importance of Value Source

    X

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    +

    Importance of Value Source

    +

    Impact of Value Source

    =

    Balanced Business Value Score

    Value Score1 + VS2 + … + VSN = Overall Balance Value Score

    Value scores help support decisions. This blueprint looks specifically at four use cases for value scores.

    A value score is an input to the following activities:

    1. Prioritize Your Product Backlog
    2. Estimate the relative value of different product backlog items (i.e. epics, features, etc.) to ensure the highest value items are completed first.

      This blueprint can be used as an input into Info-Tech’s Build a Better Backlog.

    3. Prioritize Your Project Backlog
    4. Estimate the relative value of proposed new applications or major changes or enhancements to existing applications to ensure the right projects are selected and completed first.

      This blueprint can be used as an input into Info-Tech’s Optimize Project Intake, Approval, and Prioritization.

    5. Rationalize Your Applications
    6. Gauge the relative value from the current use of your applications to support strategic decision making such as retirement, consolidation, and further investments.

      This blueprint can be used as an input into Info-Tech’s Visualize Your Application Portfolio Strategy With a Business Value-Driven Roadmap.

    7. Categorize Application Tiers
    8. Gauge the relative value of your existing applications to distinguish your most to least important systems and build tailored support structures that limit the downtime of key value sources.

      This blueprint can be used as an input into Info-Tech’s Streamline Application Maintenance.

    The priorities, metrics, and a common understanding of value in your VMF carry over to many other Info-Tech blueprints

    Transition to Product Delivery

    Build a Product Roadmap

    Modernize Your SDLC

    Build a Strong Foundation for Quality

    Implement Agile Practices That Work

    Use Info-Tech’s Value Calculator

    The Value Calculator facilitates the activities surrounding defining and measuring the business value of your products and services.

    Use this tool to:

    • Weigh the importance of each Value Driver based on established organizational priorities.
    • Create a repository for Value Sources to provide consistency throughout each measurement.
    • Produce an Overall Balanced Value Score for a specific item.

    Info-Tech Deliverable

    A screenshot of Info-Tech's Value Calculator is shown.

    Populate the Value Calculator as you complete the activities and steps on the following slides.

    Limitations of the Value Measurement Framework

    "All models are wrong, but some are useful."

    – George E.P. Box, 1979

    Value is tricky: Value can be intangible, ambiguous, and cause all sorts of confusion, with the multiple, and often conflicting, priorities any organization is sure to have. You won’t likely come to a unified understanding of value or an agreement on whether one thing is more valuable than something else. However, this doesn’t mean you shouldn’t try. The VMF provides a means to organize various priorities in a meaningful way and to assess the relative value of a product or service to guide managers and decision makers on the right track and keep alignment with the rest of the organization.

    Relative value vs. ROI: This assessment produces a score to determine the value of a product or service relative to other products or services. Its primary function is to prioritize similar items (projects, epics, requirements, etc.) as opposed to producing a monetary value that can directly justify cost and make the case for a positive ROI.

    Apply caution with metrics: We live in a metric-crazed era, where everything is believed to be measurable. While there is little debate over recent advances in data, analytics, and our ability to trace business activity, some goals are still quite intangible, and managers stumble trying to link these goals to a quantifiable data source.

    In applying the VMF Info-Tech urges you to remember that metrics are not a magical solution. They should be treated as a tool in your toolbox and are sometimes no more than a rough gauge of performance. Carefully assign metrics to your products and services and do not disregard the informed subjective perspective when SMART metrics are unavailable.

    "One of the deadly diseases of management is running a company on visible figures alone."

    – William Edwards Deming, 1982

    Info-Tech’s Build a Value Measurement Framework glossary of terms

    This blueprint discusses value in a variety of ways. Use our glossary of terms to understand our specific focus.

    Value Measurement Framework (VMF)

    A method of measuring relative value for a product or service, or the various components within a product or service, through the use of metrics and weighted organizational priorities.

    Value Driver

    A board organizational goal that acts as a category for many value sources.

    Value Source

    A specific business goal or outcome that business and product or service capabilities are designed to fulfill.

    Value Fulfillment

    The degree to which a product or service impacts a business outcome, ideally linked to a metric.

    Value Score

    A measurement of the value fulfillment factored by the weight of the corresponding value driver.

    Overall Balanced Value Score

    The combined value scores of all value sources linked to a product or service.

    Relative Value

    A comparison of value between two similar items (i.e. applications to applications, projects to projects, feature to feature).

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Build a Value Measurement Framework – project overview

    1. Define Your Value Drivers

    2. Measure Value

    Best-Practice Toolkit

    1.1 Identify your business value authorities.

    2.1 Define your value drivers.

    2.2 Weigh your value drivers.

    • Identify your product or service SMEs.
    • List your products or services items and components.
    • Identify your value sources.
    • Align to a value driver.
    • Assign metrics and gauge value fulfillment.

    Guided Implementations

    Identify the stakeholders who should be the authority on business value.

    Identify, define, and weigh the value drivers that will be used in your VMF and all proceeding value measurements.

    Identify the stakeholders who are the subject matter experts for your products or services.

    Measure the value of your products and services with value sources, fulfillment, and drivers.

    Outcome:

    • Value drivers and weights

    Outcome:

    • An initial list of reusable value sources and metrics
    • Value scores for your products or services

    Phase 1

    Define Your Value Drivers

    First determine your value drivers and add them to your VMF

    One of the main aspects of the VMF is to apply consistent and business-aligned weights to the products or services you will evaluate.

    This is why we establish your value drivers first:

    • Get the right executive-level “value authorities” to establish the overarching weights.
    • Build these into the backbone of the VMF to consistently apply to all your future measurements.
    An image of the Value Measure Framework is shown.

    Step 1.1: Identify Value Authorities

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your authorities on business value.

    This step involves the following participants:

    • Owners of your value measurement framework

    Outcomes of this step

    • Your list of targeted individuals to include in Step 2.1

    Business value is best defined and measured by the combined effort and perspective of both IT and the business

    Buy-in for your IT strategy comes from the ability to showcase value. IT needs to ensure it has an aligned understanding of what is valuable to the organization. First, priorities need to be established by the business. Second, IT can build a partnership with the business to determine what that value means in the context of IT products and services.

    The Business

    What the Business and IT have in common

    IT

    Keepers of the organization’s mission, vision, and value statements that define IT success. The business maintains the overall ownership and evaluation of the products along with those most familiar with the capabilities or processes enabled by technology.

    Business Value of Products and Services

    Technical subject matter experts of the products and services they deliver and maintain. Each IT function works together to ensure quality products and services are delivered up to stakeholder expectations.

    Engage key stakeholders to reach a consensus on organizational priorities and value drivers

    Engage these key players to create your value drivers:

    CEO: Who better holds the vision or mandate of the organization than its leader? Ideally, they are front and center for this discussion.

    CIO: IT must ensure that technical/practical considerations are taken into account when determining value.

    CFO: The CFO or designated representative will ensure that estimated costs and benefits can be used to manage the budgets.

    VPs: Application delivery and mgmt. is designed to generate value for the business. Senior management from business units must help define what that value is.

    Evaluators (PMO, PO, APM, etc.): Those primarily responsible for applying the VMF should be present and active in identifying and carefully defining your organization’s value drivers.

    Steering Committee: This established body, responsible for the strategic direction of the organization, is really the primary audience.

    Identify your authorities of business value to identify, define, and weigh value drivers

    1.1 Estimated Time: 15 minutes

    The objective of this exercise is to identify key business stakeholders involved in strategic decision making at an organizational level.

    1. Review your organization’s governance structure and any related materials.
    2. Identify your key business stakeholders. These individuals are the critical business strategic partners.
      1. Target those who represent the business at an organizational level and often comprise the organization’s governing bodies.
      2. Prioritize a product backlog – include product owners and product managers who are in tune with the specific value drivers of the product in question.

    INFO-TECH TIP

    If your organization does not have a formal governance structure, your stakeholders would be the key players in devising business strategy. For example:

    • CEO
    • CFO
    • BRMs
    • VPs

    Leverage your organizational chart, governing charter, and senior management knowledge to better identify key stakeholders.

    INPUT

    • Key decision maker roles

    OUTPUT

    • Targeted individuals to define and weigh value drivers

    Materials

    • N/A

    Participants

    • Owner of the value measurement framework

    Step 1.2: Define Value Drivers

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Define your value drivers.
    • Weigh your value drivers.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Authorities of business value

    Outcomes of this step

    • A list of your defined and weighted value drivers

    Value is based on business needs and vision

    Value is subjective. It is defined through the organization’s past achievement and its future objectives.

    Purpose & Mission

    Past Achievement & Current State

    Vision & Future State

    Culture & Leadership

    There must be a consensus view of what is valuable within the organization, and these values need to be shared across the enterprise. Instead of maintaining siloed views and fighting for priorities, all departments must have the same value and purpose in mind. These factors – purpose and mission, past achievement and current state, vision and future state, and culture and leadership – impact what is valuable to the organization.

    Value derives from the mission and vision of an organization; therefore, value is unique to each organization

    Business value represents what the business needs to do to achieve its target state. Establishing the mission and vision helps identify that target state.

    Mission

    Vision

    Business Value

    Why does the company exist?

    • Specify the company’s purpose, or reason for being, and use it to guide each day’s activities and decisions.

    What does the organization see itself becoming?

    • Identify the desired future state of the organization. The vision articulates the role the organization strives to play and the way it wants to be perceived by the customer.
    • State the ends, rather than the means, to get to the future state.

    What critical factors fulfill the mission and vision?

    • Articulate the important capabilities the business should have in order to achieve its objectives. All business activities must enable business value.
    • Communicate the means to achieve the mission and vision.

    Understand the many types of value your products or services produce

    Competent organizations know that value cannot always be represented by revenue or reduced expenses. However, it is not always apparent how to envision the full spectrum of value sources. Dissecting value by the benefit type and the value source’s orientation allows you to see the many ways in which a product or service brings value to the organization.

    A business value matrix is shown. It shows the relationship between reading customers, increase revenue, reduce costs, and enhance services.

    Financial Benefits vs. Improved Capabilities

    Financial Benefits refers to the degree to which the value source can be measured through monetary metrics and is often quite tangible. Human Benefits refers to how a product or service can deliver value through a user’s experience.

    Inward vs. Outward Orientation

    Inward refers to value sources that have an internal impact and improve your organization’s effectiveness and efficiency in performing its operations. Outward refers to value sources that come from your interaction with external factors, such as the market or your customers.

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    Product or service functions that are specifically related to the impact on your organization’s ability to generate revenue.

    Reduction of overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not been put in place.

    Functions that enable business capabilities that improve the organization’s ability to perform its internal operations.

    Application functions that enable and improve the interaction with customers or produce market information and insights.

    Expand past Info-Tech’s high-level value quadrants and identify the value drivers specific to your organization

    Different industries have a wide range of value drivers. Consider the difference between public and private entities with respect to generating revenue or reaching their customers or other external stakeholders. Even organizations in the same industry may have different values. For example, a mature, well-established manufacturer may view reputation and innovation as its highest-priority values, whereas a struggling manufacturer will see revenue or market share growth as its main drivers.

    Value Drivers

    Increase Revenue

    Reduce Costs

    Enhance Services

    Reach Customers

    • Revenue growth
    • Data monetization
    • Cost optimization
    • Labor reduction
    • Collaboration
    • Risk and compliance
    • Customer experience
    • Trust and reputation

    You do not need to dissect each quadrant into an exhaustive list of value drivers. Info-Tech recommends defining distinct value drivers only for the areas you’ve identified as critical to your organization’s core goals and objectives.

    Understand value drivers that enable revenue growth

    Direct Revenue

    This value driver is the ability of a product or service to directly produce revenue through core revenue streams.

    Can be derived from:

    • Creating revenue
    • Improving the revenue generation of an existing service
    • Preventing the loss of a revenue stream

    Be aware of the differences between your products and services that enable a revenue source and those that facilitate the flow of capital.

    Funding

    This value driver is the ability of a product or service to enable other types of funding unrelated to core revenue streams.

    Can be derived from:

    • Tax revenue
    • Fees, fines, and ticketing programs
    • Participating in government subsidy or grant programs

    Be aware of the difference between your products and services that enable a revenue source and those that facilitate the flow of capital.

    Scale & Growth

    In essence, this driver can be viewed as the potential for growth in market share or new developing revenue sources.

    Does the product or service:

    • Increase your market share
    • Help you maintain your market share

    Be cautious of which items you identify here, as many innovative activities may have some potential to generate future revenue. Stick to those with a strong connection to future revenue and don’t qualify for other value driver categories.

    Monetization of Assets

    This value driver is the ability of your products and services to generate additional assets.

    Can be derived from:

    • Sale of data
    • Sale of market or customer reports or analysis
    • Sale of IP

    This value source is often overlooked. If given the right attention, it can lead to a big win for IT’s role in the business.

    Understand value drivers that reduce costs

    Cost Reduction

    A cost reduction is a “hard” cost saving that is reflected as a tangible decrease to the bottom line.

    This can be derived from reduction of expenses such as:

    • Salaries and wages
    • Hardware/software maintenance
    • Infrastructure

    Cost reduction plays a critical role in an application’s ability to increase efficiency.

    Cost Avoidance

    A cost avoidance is a “soft” cost saving, typically achieved by preventing a cost from occurring in the first place (i.e. risk mitigation). Cost avoidance indirectly impacts the bottom line.

    This can be derived from prevention of expenses by:

    • Mitigating a business outage
    • Mitigating another risk event
    • Delaying a price increase

    Understand the value drivers that enhance your services

    Enable Core Operations

    Some applications are in place to facilitate and support the structure of the organization. These vary depending on the capabilities of your organization but should be assessed in relation to the organization’s culture and structure.

    • Enables a foundational capability
    • Enables a niche capability

    This example is intentionally broad, as “core operations” should be further dissected to define different capabilities with ranging priority.

    Compliance

    A product or service may be required in order to meet a regulatory requirement. In these cases, you need to be aware of the organizational risk of NOT implementing or maintaining a service in relation to those risks.

    In this case, the product or service is required in order to:

    • Prevent fines
    • Allow the organization to operate within a specific jurisdiction
    • Remediate audit gaps
    • Provide information required to validate compliance

    Internal Improvement

    An application’s ability to create value outside of its core operations and facilitate the transfer of information, insights, and knowledge.

    Value can be derived by:

    • Data analytics
    • Collaboration
    • Knowledge transfer
    • Organizational learning

    Innovation

    Innovation is typically an ill-defined value driver, as it refers to the ability of your products and services to explore new value streams.

    Consider:

    • Exploration into new markets and products
    • New methods of organizing resources and processes

    Innovation is one of the more divisive value drivers, as some organizations will strive to be cutting edge and others will want no part in taking such risks.

    Understand business value drivers that connect the business to your customers

    Policy

    Products and services can also be assessed in relation to whether they enable and support policies of the organization. Policies identify and reinforce required processes, organizational culture, and core values.

    Policy value can be derived from:

    • The service or initiative will produce outcomes in line with our core organizational values.
    • Products that enable sustainability and corporate social responsibility

    Experience

    Applications are often designed to improve the interaction between customer and product. This value type is most closely linked to product quality and user experience. Customers, in this sense, can also include any stakeholders who consume core offerings.

    Customer experience value can be derived from:

    • Improving customer satisfaction
    • Ease of use
    • Resolving a customer issue or identified pain point
    • Providing a competitive advantage for your customers

    Customer Information

    Understanding demand and customer trends is a core driver for all organizations. Data provided through understanding the ways, times, and reasons that consumers use your services is a key driver for growth and stability.

    Customer information value can be achieved when an app:

    • Addresses strategic opportunities or threats identified through analyzing trends
    • Prevents failures due to lack of capacity to meet demand
    • Connects resources to external sources to enable learning and growth within the organization

    Trust & Reputation

    Products and services are designed to enable goals of digital ethics and are highly linked to your organization’s brand strategy.

    Trust and reputation can also be described as:

    • Customer loyalty and sustainability
    • Customer privacy and digital ethics

    Prioritizing this value source is critical, as traditional priorities can often come at the expense of trust and reputation.

    Define your value drivers

    1.2 Estimated Time: 1.5 hours

    The objective of this exercise is to establish a common understanding of the different values of the organization.

    1. Place your business value authorities at the center of this exercise.
    2. Collect all the documents your organization has on the mission and vision, strategy, governance, and target state, which may be defined by enterprise architecture.
    3. Identify the company mission and vision. Simply transfer the information from the mission and vision document into the appropriate spaces in the business value statement.
    4. Determine the organization’s business value drivers. Use the mission and vision, as well as the information from the collected documents, to formulate your own idea of business values.
    5. Use value driver template on the next slide to define the value driver, including:
    • Value Driver Name
    • Description
    • Related Business Capabilities – If available, review business architecture materials, such as business capability maps.
    • Established KPI and Targets – If available, include any organization-wide established KPIs related to your value driver. These KPIs will likely be used or influence the metrics eventually assigned to your applications.

    INPUT

    • Mission, vision, value statements

    OUTPUT

    • List and description of value drivers

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business value authorities
    • Owner of value measurement framework

    Example Value Driver

    Value Driver Name

    Reach Customers

    Value Driver Description

    Our organization’s ability to provide quality products and experience to our core customers

    Value Driver Weight

    10/10

    Related Business Capabilities

    • Customer Services
    • Marketing
      • Customer Segmentation
      • Customer Journey Mapping
    • Product Delivery
      • User Experience Design
      • User Acceptance Testing

    Key Business Outcomes, KPIs, and Targets

    • Improved Customer Satisfaction
      • Net Promotor Score: 80%
    • Improved Loyalty
      • Repeat Sales: 30%
      • Customer Retention: 25%
      • Customer Lifetime Value: $2,500
    • Improved Interaction
      • Repeat Visits: 50%
      • Account Conversation Rates: 40%

    Weigh your value drivers

    1.3 Estimated Time: 30 minutes

    The objective of this exercise is to prioritize your value drivers based on their relative importance to the business.

    1. Again, place the business value authorities at the center of this exercise.
    2. In order to determine priority, divide 100% among your value drivers, allocating a percentage to each based on its relative importance to the organization.
    3. Normalize those percentages on to a scale of 1 to 10, which will act as the weights for your value drivers.

    INPUT

    • Mission, vision, value statements

    OUTPUT

    • Weights for value drivers

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business value authorities
    • Owner of value measurement framework

    Weigh your value drivers

    1.3 Estimated Time: 30 minutes

    Value Driver

    Percentage Allocation

    1 to 10 Weight

    Revenue and other funding

    24%

    9

    Cost reduction

    8%

    3

    Compliance

    5%

    2

    Customer value

    30%

    10

    Operations

    13%

    7

    Innovation

    5%

    2

    Sustainability and social responsibility

    2%

    1

    Internal learning and development

    3%

    1

    Future growth

    10%

    5

    Total

    100%

    Carry results over to the Value Calculator

    1.3

    Document results of this activity in the “Value Drivers” tab of the Value Calculator.

    A screenshot of Info-Tech's Value Calculator is shown.

    List your value drivers.

    Define or describe your value drivers.

    Use this tool to create a repository for value sources to reuse and maintain consistency across your measurements.

    Enter the weight of each value driver in terms of importance to the organization.

    Phase 2

    Measure Value

    Step 2.1: Identify Product or Service SMEs

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your product or service SMEs.
    • List your product or services items and components.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Product or service SMEs

    Outcomes of this step

    • Your list of targeted individuals to include in Step 2.2

    Identify the products and services you are evaluating and break down their various components for the VMF

    In order to get a full evaluation of a product or service you need to understand its multiple facets, functions, features capabilities, requirements, or any language you use to describe its various components.

    An image of the value measure framework is shown.

    Decompose a product or service:

    • Get the right subject matter experts in place who know the business and technical aspects of the product or service.
    • Decompose the product or service to capture all necessary components.

    Before beginning, consider how your use case will impact your value measurement approach

    This table looks at how the different use cases of the VMF call for variations of this analysis, is directed at different roles, and relies on participation from different subject matter experts to provide business context.

    Use Case (uses of the VMF applied in this blueprint)

    Value (current vs. future value)

    Item (the singular entity you are producing a value score for)

    Components (the various facets of that entity that need to be considered)

    Scope (# of systems undergoing analysis)

    Evaluator (typical role responsible for applying the VMF)

    Cadence (when and why do you apply the VMF)

    Information Sources (what documents, tools, etc., do you need to leverage)

    SMEs (who needs to participate to define and measure value)

    1. Prioritize Your Product Backlog

    You are estimating future value of proposed changes to an application.

    Product backlog items (epic, feature, etc.) in your product backlog

    • Features
    • User stories
    • Enablers

    A product

    Product owner

    Continuously apply the VMF to prioritize new and changing product backlog items.

    • Epic hypothesis, documentation
    • Lean business case

    Product manager

    ????

    2. Prioritize Your Project Backlog

    Proposed projects in your project backlog

    • Benefits
    • Outcomes
    • Requirements

    Multiple existing and/or new applications

    Project portfolio manager

    Apply the VMF during your project intake process as new projects are proposed.

    • Completed project request forms
    • Completed business case forms
    • Project charters
    • Business requirements documents

    Project manager

    Product owners

    Business analysts

    3. Application Rationalization

    You are measuring current value of existing applications and their features.

    An application in your portfolio

    The uses of the application (features, function, capabilities)

    A subset of applications or the full portfolio

    Application portfolio manager

    During an application rationalization initiative:

    • Iteratively collect information and perform value measurements.
    • Structure your iterations based on functional areas to target the specific SMEs who can speak to a particular subset of applications.
    • Business capability maps

    Business process owners

    Business unit representatives

    Business architects

    Application architects

    Application SMEs

    4. Application Categorization

    The full portfolio

    Application maintenance or operations manager

    • SLAs
    • Business capability maps

    Identify your product or service SMEs

    2.1 Estimated Time: 15 minutes

    The objective of this exercise is to identify specific business stakeholders who can speak to the business outcomes of your applications at a functional level.

    1. Review your related materials that reference the stakeholders for the scoped products and services (i.e. capability maps, org charts, stakeholder maps).
    2. Identify your specific business stakeholders and application SMEs. These individuals represent the business at a functional level and are in tune with the business outcomes of their operations and the applications that support their operations.
      1. Use Case 1 – Product Owner, Product Manager
      2. Use Case 2 – Project Portfolio Manager, Project Manager, Product Owners, Business Process Owners, Appropriate Business Unit Representatives
      3. Use Case 3 – Application Portfolio Manager, Product Owners, Business Analysts, Application SMEs, Business Process Owners, Appropriate Business Unit Representatives
      4. Use Case 4 – Application Maintenance Manager, Operations Managers, Application Portfolio Manager, Product Owners, Application SMEs, Business Process Owners, Appropriate Business Unit Representatives

    INPUT

    • Specific product or service knowledge

    OUTPUT

    • Targeted individuals to measure specific products or services

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework

    Use Case 1: Collect and review all of the product backlog items

    Prioritizing your product backlog (epics, features, etc.) requires a consistent method of measuring the value of your product backlog items (PBIs) to continuously compare their value relative to one another. This should be treated as an ongoing initiative as new items are added and existing items change, but an initial introduction of the VMF will require you to collect and analyze all of the items in your backlog.

    Regardless of producing a value score for an epic, feature, or user story, your focus should be on identifying their various value sources. Review your product’s artifact documentation, toolsets, or other information sources to extract the business outcomes, impact, benefits, KPIs, or any other description of a value source.

    High

    Epics

    Carefully valuated with input from multiple stakeholders, using metrics and consistent scoring

    Level of valuation effort per PBI

    User Stories

    Collaboratively valuated by the product owner and teams based on alignment and traceability to corresponding epic or feature

    Low

    Raw Ideas

    Intuitively valuated by the product owner based on alignment to product vision and organization value drivers

    What’s in your backlog?

    You may need to create standards for defining and measuring your different PBIs. Traceability can be critical here, as defined business outcomes for features or user stories may be documented at an epic level.

    Additional Research

    Build a Better Backlog helps you define and organize your product backlog items.

    Use Case 2: Review the scope and requirements of the project to determine all of the business outcomes

    Depending on where your project is in your intake process, there should be some degree of stated business outcomes or benefits. This may be a less refined description in the form of a project request or business case document, or it could be more defined in a project charter, business requirements document/toolset, or work breakdown structure (WBS). Regardless of the information source, to make proper use of the VMF you need a clear understanding of the various business outcomes to establish the new or improved value sources for the proposed project.

    Project

    User Requirements

    Business Requirements

    System Requirements

    1

    1

    1

    2

    2

    2

    3

    3

    4

    Set Metrics Early

    Good project intake documentation begins the discussion of KPIs early on. This alerts teams to the intended value and gives your PMO the ability to integrate it into the workload of other proposed or approved projects.

    Additional Research

    Optimize Project Intake, Approval, and Prioritization provides templates to define proposed project benefits and outcomes.

    Use Cases 3 & 4: Ensure you’ve listed all of each application’s uses (functions, features, capabilities, etc.) and user groups

    An application can enable multiple capabilities, perform a variety of functions, and have a range of different user groups. Therefore, a single application can produce multiple value sources, which range in type, impact, and significance to the business’ overarching priorities. In order to effectively measure the overall value of an application you need to determine all of the ways in which that application is used and apply a business-downward view of your applications.

    Business Capability

    • Sub-capability
    • Process
    • Task

    Application

    • Module
    • Feature
    • Function

    Aim for Business Use

    Simply listing the business capabilities of an app can be too high level. Regardless of your organization’s terminology, you need to establish all of the different uses and users of an application to properly measure all of the facets of its value.

    Additional Research

    Discover Your Applications helps you identify and define the business use and features of your applications.

    List your product or services items and components

    2.2 Estimated Time: 15 minutes

    The objective of this exercise is to produce a list of the different items that you are scoring and ensure you have considered all relevant components.

    1. List each item you intend to produce a value score for:
      1. Use Case 1 – This may be the epics in your product backlog.
      2. Use Case 2 – This may be the projects in your project backlog.
      3. Use Cases 3 & 4 – This may be the applications in your portfolio. For this approach Info-Tech strongly recommends iteratively assessing the portfolio to produce a list of a subset of applications.
    2. For each item list its various components:
      1. Use Case 1 – This may be the features or user stories of an epic.
      2. Use Case 2 – This may be the business requirements of a project.
      3. Use Cases 3 & 4 – This may be the modules, features, functions, capabilities, or subsystems of an application.

    Item

    Components

    Add Customer Portal (Epic)

    User story #1: As a sales team member I need to process customer info.

    User story #2: As a customer I want access to…

    Transition to the Cloud (Project)

    Requirement #1: Build Checkout Cart

    NFR – Build integration with data store

    CRM (Application)

    Order Processing (module), Returns & Claims (module), Analytics & Reporting (Feature)

    INPUT

    • Product or service knowledge

    OUTPUT

    • Detailed list of items and components

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Use Cases 3 & 4: Create a functional view of your applications (optional)

    2.3 Estimated Time: 1 hour

    The objective of this exercise is to establish the different use cases of an application.

    1. Recall the functional requirements and business capabilities for your applications.
    2. List the various actors who will be interacting with your applications and list the consumers who will be receiving the information from the applications.
    3. Based on your functional requirements, list the use cases that the actors will perform to deliver the necessary information to consumers. Each use case serves as a core function of the application. See the diagram below for an example.
    4. Sometimes several use cases are completed before information is sent to consumers. Use arrows to demonstrate the flow of information from one use case to another.

    Example: Ordering Products Online

    Actors

    Order Customer

    Order Online

    Search Products

    Consumers

    Submit Delivery Information

    Order Customer

    Pay Order

    Bank

    INPUT

    • Product or service knowledge

    OUTPUT

    • Product or service function

    Materials

    • Whiteboard
    • Markers

    Participants

    • Application architect
    • Enterprise architect
    • Business and IT stakeholders
    • Business analyst
    • Development teams

    Use Cases 3 & 4: Create a functional view of your applications (optional) (cont’d.)

    2.3 Estimated Time: 1 hour

    5. Align your application’s use cases to the appropriate business capabilities and stakeholder objectives.

    Example:

    Stakeholder Objective: Automate Client Creation Processes

    Business Capability: Account Management

    Function: Create Client Profile

    Function: Search Client Profiles

    Business Capability: Sales Transaction Management

    Function: Order Online

    Function: Search Products Function: Search Products

    Function: Submit Delivery Information

    Function: Pay Order

    Step 2.2: Measure Value

    Phase 1

    1.1: Identify Value Authorities

    1.2: Define Value Drivers

    Phase 2

    2.1: Identify Product or Service SMEs

    2.2: Measure Value

    This step will walk you through the following activities:

    • Identify your value sources.
    • Align to a value driver.
    • Assign metrics and gauge value fulfillment.

    This step involves the following participants:

    • Owners of your value measurement framework
    • Product or service SMEs

    Outcomes of this step

    • An initial list of reusable value sources and metrics
    • Value scores for your products or services

    Use your VMF and a repeatable process to produce value scores for all of your items

    With your products or services broken down, you can then determine a list of value sources, as well as their alignment to a value driver and a gauge of their value fulfillment, which in turn indicate the importance and impact of a value source respectively.

    A image of the value measure framework is shown.

    Lastly, we produce a value score for all items:

    • Determine business outcomes and value sources.
    • Align to the appropriate value driver.
    • Use metrics as the gauge of value fulfillment.
    • Collect your score.
    • Repeat.

    The business outcome is the impact the product or service has on the intended business activity

    Business outcomes are the business-oriented results produced by organization’s capabilities and the applications that support those capabilities. The value source is, in essence, “How does the application impact the outcome?” and this can be either qualitative or quantitative.

    Quantitative

    Qualitative

    Key Words

    Examples

    Key Words

    Examples

    Faster, cheaper

    Deliver faster

    Better

    Better user experience

    More, less

    More registrations per week

    Private

    Enhanced privacy

    Increase, decrease

    Decrease clerical errors

    Easier

    Easier to input data

    Can, cannot

    Can access their own records

    Improved

    Improved screen flow

    Do not have to

    Do not have to print form

    Enjoyable

    Enjoyable user experience

    Compliant

    Complies with regulation 12

    Transparent

    Transparent progress

    Consistent

    Standardized information gathered

    Richer

    Richer data availability

    Adapted from Agile Coach Journal.

    Measure value – Identify your value sources

    2.4 Estimated Time: 30 minutes

    The objective of this exercise is to establish the different value sources of a product or service.

    1. List the items you are producing an overall balance value score for. These can be products, services, projects, applications, product backlog items, epics, etc.
    2. For each item, list its various business outcomes in the form of a description that includes:
      1. The item being measured
      2. Business capability or activity
      3. How the item impacts said capability or activity

    Consider applying the user story format for future value sources or a variation for current value sources.

    As a (user), I want to (activity) so that I get (impact)

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • List of value sources

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Measure value – Align to a value driver

    2.5 Estimated Time: 30 minutes

    The objective of this exercise is to determine the value driver for each value source.

    1. Align each value source to a value driver. Choose between options A and B.
      1. Using a whiteboard, draw out a 2 x 2 business value matrix or an adapted version based on your own organizational value drivers. Place each value source in the appropriate quadrant.
        1. Increase Revenue
        2. Reduce Costs
        3. Enhance Services
        4. Reach Customers
      2. Using a whiteboard or large sticky pads, create a section for each value driver. Place each value source with the appropriate value driver.

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • Value driver weight

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Brainstorm the different sources of business value (cont’d.)

    2.5

    Example:

    An example of activity 2.5 is shown.

    Carry results over to the Value Calculator

    2.5

    Document results of this activity in the Value Calculator in the Item {#} tab.

    A screenshot of the Value Calculator is shown.

    List your Value Sources

    Your Value Driver weights will auto-populate

    Aim, but do not reach, for SMART metrics

    Creating meaningful metrics

    S pecific

    M easureable

    A chievable

    R ealisitic

    T ime-based

    Follow the SMART framework when adding metrics to the VMF.

    The intention of SMART goals and metrics is to make sure you have chosen a gauge that will:

    • Reflect the actual business outcome or value source you are measuring.
    • Ensure all relevant stakeholders understand the goals or value you are driving towards.
    • Ensure you actually have the means to capture the performance.

    Info-Tech Insight

    Metrics are NOT a magical solution. They should be treated as a tool in your toolbox and are sometimes no more than a rough gauge of performance. Carefully assign metrics to your products and services and do not disregard the informed subjective perspective when SMART metrics are unavailable.

    Info-Tech Best Practice

    One last critical consideration here is the degree of effort required to collect the metric compared to the value of the analysis you are performing. Assessing whether or not to invest in a project should apply the rigor of carefully selecting and measuring value. However, performing a rationalization of the full app portfolio will likely lead to analysis paralysis. Taking an informed subjective perspective may be the better route.

    Measure value – Assign metrics and gauge value fulfillment

    2.6 30-60 minutes

    The objective of this exercise is to determine an appropriate metric for each value source.

    1. For each value source assign a metric that will be the unit of measurement to gauge the value fulfilment of the application.
    2. Review the product or services performance with the metric
      1. Use case 1&2 (Proposed Applications and/or Features) - You will need to estimate the degree of impact the product or services will have on your selected metric.
      2. Use case 3&4 (Existing Applications and/or Features) – You can review historically how the product or service has performed with your selected metric
    3. Determine a value fulfillment on a scale of 1 – 10.
    4. 10 = The product or service far exceeds expectations and targets on the metric.

      5 = the product or service meets expectations on this metric.

      1 = the product or service underperforms on this metric.

    INPUT

    • Product or service knowledge
    • Business process knowledge

    OUTPUT

    • Value driver weight

    Materials

    • Whiteboard
    • Markers

    Participants

    • Owner of value measurement framework
    • Product or service SMEs

    Carry results over to the Value Calculator

    2.6

    Document results of this activity in the Value Calculator in the Item {#} tab.

    A screenshot of Info-Tech's Value Calculator is shown.

    Assign Metrics.

    Consider using current or estimated performance and targets.

    Assess the impact on the value source with the value fulfillment.

    Collect your Overall Balanced Value Score

    Appendix

    Bibliography

    Brown, Alex. “Calculating Business Value.” Agile 2014 Orlando – July 13, 2014. Scrum Inc. 2014. Web. 20 Nov. 2017.

    Brown, Roger. “Defining Business Value.” Scrum Gathering San Diego 2017. Agile Coach Journal. Web.

    Curtis, Bill. “The Business Value of Application Internal Quality.” CAST. 6 April 2009. Web. 20 Nov. 2017.

    Fleet, Neville, Joan Lasselle, and Paul Zimmerman. “Using a Balance Scorecard to Measure the Productivity and Value of Technical Documentation Organizations.” CIDM. April 2008. Web. 20 Nov. 2017.

    Harris, Michael. “Measuring the Business Value of IT.” David Consulting Group. 20 Nov. 2017.

    Intrafocus. “What is a Balanced Scorecard?” Intrafocus. Web. 20 Nov. 2017

    Kerzner, Harold. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. 12th ed., Wiley, 2017.

    Lankhorst, Marc., et al. “Architecture-Based IT Valuation.” Via Nova Architectura. 31 March 2010. Web. 20 Nov. 2017.

    Rachlin, Sue, and John Marshall. “Value Measuring Methodology.” Federal CIO Council, Best Practices Committee. October 2002. Web. April 2019.

    Thiagarajan, Srinivasan. “Bridging the Gap: Enabling IT to Deliver Better Business Outcomes.” Cognizant. July 2017. Web. April 2019.

    Prepare Your Application for PaaS

    • Buy Link or Shortcode: {j2store}181|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Architecture & Strategy
    • Parent Category Link: /architecture-and-strategy
    • The application may have been written a long time ago, and have source code, knowledge base, or design principles misplaced or lacking, which makes it difficult to understand the design and build.
    • The development team does not have a standardized practice for assessing cloud benefits and architecture, design principles for redesigning an application, or performing capacity for planning activities.

    Our Advice

    Critical Insight

    • An infrastructure-driven cloud strategy overlooks application specific complexities. Ensure that an application portfolio strategy is a precursor to determining the business value gained from an application perspective, not just an infrastructure perspective.
    • Business value assessment must be the core of your decision to migrate and justify the development effort.
    • Right-size your application to predict future usage and minimize unplanned expenses. This ensures that you are truly benefiting from the tier costing model that vendors offer.

    Impact and Result

    • Identify and evaluate what cloud benefits your application can leverage and the business value generated as a result of migrating your application to the cloud.
    • Use Info-Tech’s approach to building a robust application that can leverage scalability, availability, and performance benefits while maintaining the functions and features that the application currently supports for the business.
    • Standardize and strengthen your performance testing practices and capacity planning activities to build a strong current state assessment.
    • Use Info-Tech’s elaboration of the 12-factor app to build a clear and robust cloud profile and target state for your application.
    • Leverage Info-Tech’s cloud requirements model to assess the impact of cloud on different requirements patterns.

    Prepare Your Application for PaaS Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a right-sized, design-driven approach to moving your application to a PaaS platform, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Prepare Your Application for PaaS – Phases 1-2

    1. Create your cloud application profile

    Bring the business into the room, align your objectives for choosing certain cloud capabilities, and characterize your ideal PaaS environment as a result of your understanding of what the business is trying to achieve. Understand how to right-size your application in the cloud to maintain or improve its performance.

    • Prepare Your Application for PaaS – Phase 1: Create Your Cloud Application Profile
    • Cloud Profile Tool

    2. Evaluate design changes for your application

    Assess the application against Info-Tech’s design scorecard to evaluate the right design approach to migrating the application to PaaS. Pick the appropriate cloud path and begin the first step to migrating your app – gathering your requirements.

    • Prepare Your Application for PaaS – Phase 2: Evaluate Design Changes for Your Application
    • Cloud Design Scorecard Tool

    [infographic]

     
     

    Implement the Next-Generation IT Operating Model

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    IT is being challenged to change how it operates to better support evolving organizations by:

    • Considering the needs of customers, end users, and organizational stakeholders simultaneously.
    • Leveraging resources strategically to support the various IT and digital services being offered.
    • Creating a digital services enablement office that can design, monitor, and continuously enhance services.

    Our Advice

    Critical Insight

    • The role of IT is changing, and with that, how IT needs to operate to deliver value is also changing. Don’t get left behind with an irrelevant IT operating model.
    • Elevate your reputation as a leader beyond the CIO role. Mature your organization’s digital services by considering the customer experience first.
    • As recessions, disasters, and pandemics hit, don’t adopt old ways of operating with 2008 centralized models. Embrace a hybrid IT where value sets your organization apart.

    Impact and Result

    • Embrace the Exponential IT Operating Model so you can:
      • Say “yes” to stakeholders trying to provide a better experience for customers and consumers.
      • Leverage data more effectively across your organization.
      • Consider how to integrate and deliver services using resources effectively and strategically.

    Implement the Next-Generation IT Operating Model Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Implement the Next-Generation IT Operating Model Deck – The next generation operating model for organizations embracing exponential IT.

    This research piece is for any IT leaders looking to support the organization in its post-transformation state by focusing on the customer experience when operating. CIOs struggling with outdated IT operating models can demonstrate true partnership with this digital services next-generation IT operating model.

    • Implement the Next-Generation IT Operating Model Storyboard

    2. Exponential IT Operating Model Readiness Assessment – A tool to assess your organization’s readiness to adopt this next generation of IT operating models.

    Use this tool to determine whether your organization has the fundamental components necessary to support the adoption of an Exponential IT operating model.

    • Exponential IT Operating Model Readiness Assessment

    3. Career Vision Roadmap Tool – A template to create a simple visual roadmap of your desired career progression from CIO to chief digital services officer (CDSO).

    Use this template to create a roadmap on how to transform your career from CIO to CDSO leveraging key strengths and relationships. Focus on opportunities to demonstrate IT’s maturity and the customer experience at the forefront of your decisions.

    • Career Vision Roadmap
    [infographic]

    Further reading

    Implement the Next-Generation IT Operating Model

    The operating model for organizations embracing Exponential IT and transforming into technology-first enterprises.

    Analyst Perspective

    Be the organization that can thrive in an exponential IT world.

    A picture of Carlene McCubbin A picture of Brittany Lutes

    Carlene McCubbin
    Research Practice Lead
    CIO Organizational
    Transformation Practice
    Info-Tech Research Group

    Brittany Lutes
    Research Director,
    CIO Organization Transformation Practice
    Info-Tech Research Group

    IT leaders are increasingly expected to be responsible for understanding and delivering high-value customer experiences. This evolution depends on the distribution and oversight of IT capabilities that are embedded throughout the organizational structure.

    Defining digital strategic objectives, establishing governance frameworks for an autonomous culture, and enabling the organization to act on insightful data are all impossible without a new way of operating that involves the oversight and accountability of advancing IT roles. Through exponential change, functional groups can lose clarity regarding their responsibilities, creating a sense of ambiguity and disorder.

    But adopting a new way of working that supports an exponential IT organization does not have to be difficult. Leveraging Info-Tech Research Group's next-generation operating model, you can clearly demonstrate how the organization will collaborate to deliver on the various digital and IT services. This is no longer just an IT operating model, but a technology-first enterprise model.

    Included in this blueprint:

    Exponential IT Model

    Defines how the Exponential IT model operates and delivers value to the organization.
    This is done by exploring:

    • Exponential IT cultural norms and behaviors
    • Opportunities and risks of the Exponential IT model
    • A breakdown of the embedded, integrated, and centralized aspects of the model
    • Operating model value stream stages
    • An assessment on whether the Exponential IT operating model is right for your organization

    Changing Role of IT Leader

    Defines how chief information officers (CIOs) can operate or elevate their role in this changing operating model.

    • Identifies why the C-suite is changing – again
    • How IT leaders should consider where they will add value in the new operating model
    • Outlines examples of future organization-wide structures and where IT roles are positioned
    • Supports IT leaders in developing themselves to operate in this structure

    Executive Summary

    Your Challenge

    IT is challenged to change how it operates to better support evolving organizations. IT must:

    • Consider the needs of customers, end users, and organization stakeholders simultaneously.
    • Leverage resources strategically to support the various IT and digital services being offered.
    • Create a digital services enablement office to design, monitor, and enhance services continuously.

    While many organizations have projects that support a digital strategy, few have an operating model that supports this digital services strategy.

    Common Obstacles

    Organizations struggle to support the definition and ongoing maintenance of services because:

    • The organization's Digital and IT services offerings are not clear.
    • The functional team accountable to deliver on each IT or Digital service is ambiguous.
    • There are insufficient resources to support all the IT and Digital services being offered.
    • C-suite leaders required to support the services are missing or in the wrong role to effectively lead.
    • Technology has not been standardized to ensure consistency and effectiveness.

    Info-Tech's Approach

    Embrace the IT operating model that focuses on the enablement and delivery of Digital and IT services by:

    • Having technology stakeholders actively collaborate to decide on priorities and deliver on objectives.
    • Leveraging data more effectively across the organization to understand and meet user needs.
    • Ensuring technology architecture and security standards are well-established and followed by all throughout the organization.
    • Allocating dedicated and skilled resources to ensure services can be continuously delivered.

    Info-Tech Insight

    The first IT operating model where customer engagement with IT and Digital Services is at the forefront.

    What is an operating model?

    An IT operating model is a visual representation of the way your IT organization will function using a clear and coherent blueprint. This visualization demonstrates how capabilities are organized and aligned to deliver on the business mission and strategic and technological objectives.

    The should visualize the optimization and alignment of the IT organization to deliver the capabilities required to achieve business goals. Additionally, it should demonstrate the workflow so key stakeholders can understand where inputs flow in and outputs flow out of the IT organization. Investing time in the front-end to get the operating model right is critical. This will give you a framework to rationalize future organizational changes, allowing you to be more iterative and your model to change as the business changes.

    An image of a sample Operating Model


    From computerization to digitization to the new frontier in autonomization, IT has progressively matured, enabling it to actively lead this next stage of business transformation.

    EXPONENTIAL RISK
    Autonomous processes will integrate with human-led processes, creating risks to business continuity, information security, and quality of delivery. Supplier power will exacerbate business risks.

    EXPONENTIAL REWARD
    The efficiency gains and new value chains created through artificial intelligence (AI), robotics, and additive manufacturing will be very significant. Most of this value will be realized through the augmentation of human labor.

    EXPONENTIAL DEMAND
    Autonomous solutions for productivity and back-office applications will eventually become commoditized and provided by a handful of large vendors. There will, however, be a proliferation of in-house algorithms and workflows to autonomize the middle and front office, offered by a busy landscape of industry-centric capability vendors.

    EXPONENTIAL IT

    Exponential IT involves IT leading the cognitive re-engineering of the organization with evolved practices for:

    • IT governance
    • Asset management
    • Vendor management
    • Data management
    • Business continuity management
    • Information security management

    To learn more about IT's journey into autonomization, check out Info-Tech Research Group's Adopt an Exponential IT Mindset blueprint.

    The IT operating model must evolve to respond to exponential change

    • Ensuring customers are not an afterthought to IT leaders. Customers inform how and where IT leaders invest resources to realize organizational objectives.
    • Adopting a formalized approach to service definition and delivery to eliminate silos.
    • Leveraging data throughout the organization to better inform and enable the various digital services in meeting customer demands.
    • Responding to employee demands for development and training opportunities by applying skills in new settings.
    • Having cross-collaboration mechanisms built into the ways of operating to reduce silos across the organization.
    • Enabling services through a strong set of governance and risk mandates and practices.
    • Eliminating the need for IT capabilities to only be within an IT department.

    IT can no longer be just a service provider:

    78% of IT leaders with established digital strategies and 45% of IT leaders with emerging digital strategies are driven by customer experiences.
    Source: Foundry "Digital Business Study,"2023

    40% - The number of CIOs that are responsible for creating new products or services to support revenue generation.
    Source: Foundry, "The State of the CIO," 2023

    This change requires a breakdown of traditional IT-business divisions

    CIOs must recognize that separating IT from the business is restrictive

    • Many organizations have recently completed or are in the process of completing a digital transformation focused on enhanced employee and customer experiences.
    • Post-transformation organizations must change how they operate to continue to deliver on those enhanced experiences, especially for the customer.
    • There must no longer be a wall between IT and the business, but a unified organization offering digital services that include IT components. Already, 81% of work is being performed across the functional boundaries created in an organization (Deloitte, 2023).
    • Effectively designing, delivering, and maintaining these services depends on a Digital Services functional layer, expanding IT's involvement into how the business delivers worthwhile experiences to customers.
    • This Digital Services functional layer will consider whether the new services are better owned by the IT group or another area of the organization.
    • CIOs need to be prepared to adopt a new way of operating or be left to manage a smaller subset of IT functions.

    "I think we've done the IT industry a disservice by constantly referring to IT and the business, artificially creating this wedge."
    – David Vidoni, VP of IT at Pegasystems
    Source: Dan Roberts, CIO, 2023

    Four trends driving an Exponential IT organization include:

    Emerging Technologies

    • 67% of respondents to KPMG's 2022 Global Tech Survey indicated they intend to embrace emerging platforms by the end of 2024.(1)
    • The technology landscape is constantly shifting with artificial intelligence (AI), quantum computing, 5G cellular networks, and next-generation robotics. Each of these technologies requires new capabilities and a new way in which those capabilities are organized.

    Enhanced Customer Experiences

    • 24% of CIOs have been tasked by their CEO to increase the customer experience.(3)
    • Organizations realize that to gain and retain customers, it has become necessary to consistently evaluate service offerings and identify opportunities for enhancement or new services.

    Digital Trust

    • 1/3 of CISOs plan to increase their GRC focus during the next year and 36% have already begun to implement Zero Trust components.(2)
    • Risk and security capabilities mature focusing on defined enterprise accountability, consideration of ethics and inclusivity and proactive security controls.

    Embedded Technology & Skills

    • Spending on embedded software is expected to increase to $21.5 billion by 2027.(4)
    • The technology strategy no longer resides solely within IT. The organization must take ownership of this strategy while they define their digital strategies. Technology services are also embedded.

    (1) "Global Tech Survey," KPMG, 2022
    (2) "Global Digital Trust Insights Report," PwC, 2023
    (3) "State of IT Report," Foundry, 2023
    (4) "Global surge in embedded software demand; here is why," DAC Digital, 2023

    Application of the Four Key Trends on your Exponential IT operating model:

    Respond to Emerging Technology In response to changing customer demands, organizations need to actively seek, assess, and integrate emerging technology offerings easily and effectively. By governing data at an enterprise level and implementing the necessary guardrails in the form of architecture and security standards at the technology layer, it becomes easier to adopt new technologies such as artificial intelligence (AI). This should be tied to any mandated objectives.
    Build Digital Trust Capabilities Finding and hiring the right security professionals has long been a challenge for organizations. In the Exponential IT model, focus on security oversight increases and fewer operational resources are required. The model sees governing IT security processes and vendor delivery as priorities to enable the right technology without exposing the organization to undue risk. There should be more security-related capabilities in your Exponential IT model.
    Elevate the Customer Experience Evolving the organization's digital offering requires understanding of and active response to the changing demands of customers. This is accomplished by leveraging information from organization-wide data sources and the modular components of the organization's current digital offerings. The components can be reconfigured (or new ones added) to create digital services for the customer.
    Formalize Embedded Business Technology & Roles Technology is actively included in the organization's business (digital) strategy. This ensures that technology remains an embedded component of how the organization competes in the market, supplies invaluable services, and delivers on strategic objectives. The separation of IT from the organization becomes redundant.
    Visualize your IT Operating Model.

    Adopting an Exponential IT operating model is typically influenced by resonating with the following drivers:

    Culture

    IT Strategy & Objectives

    Organization Operating Model

    Organization Size & Structure

    Perception of IT

    Risk Appetite

    A cooperative and innovative culture where the organization does not feel constrained by current processes. Establishing a growth mindset across all the organization's groups is reflected by the trust service owners receive.

    Focused on delivering the best customer experience. The roadmap would include ample opportunities to better support the customer in obtaining or exceeding the degree of value they receive from the organization.

    Empowering service owners across the organization to be accountable for the delivery and value of their services. Lots of collaboration among stakeholders who know what services are offered and how those services leverage technology.

    More appropriate for larger organizations due to the resources required to design and enable successful services. IT resources would also be pooled by skills.

    IT is not a service provider but an equal that enables the organization's success. Without IT involvement, digital services may be omitted and opportunities to enhance the customer experience would be missed.

    While innovation and new service offerings are critical to success, there are functional groups that remain focused on defining the level of risk tolerance that supports the appropriate risk appetite to consider new service offerings.

    Section 1: The Next-Generation Operating Model

    The Technology Value Trinity

    Delivery of Business Value & Strategic Needs

    I&T OPERATING MODEL

    DIGITAL & TECHNOLOGY STRATEGY

    I&T GOVERNANCE

    The model for how IT is organized to deliver on business needs and strategies.

    The identification of objectives and initiatives necessary to achieve business goals.

    Ensures the organization and its customers extract maximum value from the use of information and technology.

    All three elements of the Technology Value Trinity work together to deliver business value and achieve strategic needs. As one changes, the others must change as well.
    How do these three elements relate?

    • I&T Operating Model aligns resources, processes, measures, stakeholders, value streams, and decision rights to enable the delivery of your strategy and priorities. This is done by strategically structuring IT capabilities in a way that enables the organization's vision and considers the context in which the model will operate.
    • Digital and IT Strategy tells you what you must achieve to be successful. For an Exponential IT organization, customer demands and digital service offerings would drive strategic decisions.
    • I&T Governance is the confirmation of IT's goals and strategy, which ensures the alignment of IT and business strategy. This is the mechanism by which you continuously prioritize work so that what is delivered aligns with the strategy.

    Strategy, operating models, and governance are too often considered separate practices – strategies are defined without clarity on how to support. A significant change to your strategy necessitates a change to your operating model, which in turn necessitates a change to your governance and organizational structure.

    The Exponential IT operating model delivers value across seven components

    Exponential IT

    Capabilities

    Products, Services and Technology

    Performance Measures

    Stakeholder Engagement & Collaboration

    Decision Rights & Authority

    Value Streams

    Sourcing

    IT capabilities in the Exponential IT model are spread across the organization. The result removes the separation between IT and the organization. Instead, the organization takes accountability for ensuring technology capabilities are delivered.

    Digital service offerings dominate this model, focusing on providing better experiences for customers. Some technology platforms are specific to a service such as access management, while others span service offerings such as architecture or security.

    This model's success is measured by the overall ability to satisfy the customer experience through designing and delivering the right digital service offerings. Service owners are responsible for continuously monitoring and advancing the delivery of the service.

    The end-customer is the main stakeholder for this operating model, where understanding their needs and demands informs the design, maintenance, and improvement of all services. There is no longer IT vs. the business but an organizational perspective of services.

    This model's decision-making spans the organization. The service owners of digital offerings have authority and autonomy deciding which services to design, how they should be integrated with other services, and how those services will continually deliver value to customers.

    Exponential IT's five core value streams are:

    1. Identifying and prioritizing customer needs
    2. Designing IT and Digital Services
    3. Enabling IT & Digital Service success
    4. Assigning skilled employees to deliver services
    5. Owning & managing services

    Internal resource pools might need to be supplemented with contract resources when demand exceeds capacity, requiring a strong partnership with the Vendor Management Team. Service owners will also need to engage and manage the performance of their vendor solution partners.

    Organizations adopting the Exponential IT Model will experience new norms and behaviors

    Customer-Centric
    Dedicated to the customer experience and making sure that the end customer is considered first and foremost.

    "Yes" Approach
    The organization can say yes to emerging technology and customer desires because it has organized itself to be agile in its digital service offerings.

    Digital Service Ownership
    Digital service offerings are owned and managed across the organization ensuring the continuous delivery of value to customers.

    Employee Development
    Resources are organized into pods based on specific skills or functions increasing the likelihood of adopting new skills.

    Autonomization
    Centralized and accessible data provides service owners autonomy when making informed decisions that support enhanced customer experiences.

    Exponential IT is an embedded model approach

    Info-Tech has identified seven common IT operating model archetypes. Each model represents a different approach to who delivers technology services and how. Each model is designed to drive different outcomes, as the way your organization is structured will dictate the way it behaves. The Exponential IT model is an emerging archetype which capitalizes on embedded delivery.

    An image of the exponential IT embedded model approach.

    Centralized

    Shifted

    Embedded

    Owned and operated by leadership within IT. IT takes full responsibility of the functional areas and maintains control over the outcomes.

    Can be owned/operated by a variety of leadership roles throughout the organization. This can shift from IT ownership to other organizational leadership. Decisions about ownership are often made to enable quick response or mitigate risks.

    Owned/operated by leadership outside of traditional IT. Another area of the organization has taken authoritative power over the outcome of this functional area for a quicker response.

    Even as an embedded IT operating model, shifted and centralized IT functions as support

    1. Embedded functions required for scaled autonomation
      Definition and oversight of the organization's strategic direction demonstrated through a customer-first culture, data insights, and a well-defined risk appetite.
    2. Integrated design and optimization of the digital service offering
      Actively considers the customer experience and designs the appropriate services to be delivered. Considers all aspects in the design and delivery of services by exploring opportunities to integrate components to enhance customer experiences or architecting new service offerings to eliminate gaps.
    3. Centralized standards for IT technology, security & resources
      Technology functions continue to deliver exceptional services to the enterprise including clear standards for technology and solution architecture, application of security requirements, and resources to enable various service offerings.

    Opportunities and risks of the Exponential IT model

    Opportunities

    Risks
    • Focused on the end-customer experience and how to ensure that customer remains satisfied and loyal to the organization.
    • The capability center allows resources to be used strategically according to where they would most improve the customer experience.
    • Services are owned by the most appropriate areas within the organization—sometimes IT and other times not. In either case, services should always possess technological knowledge.
    • The organization's transformation strategy is not just driving IT's strategy but how IT should be organized and operating. This eliminates disconnect from larger strategic objectives.
    • Data intelligence and customer insights enable the shifted and centralized areas of the operating model to deliver effective and valuable experiences for all stakeholders.
    • Requires a high degree of maturity to support a variety of individuals in owning IT and digital capabilities.
    • Organizational buy-in to this operating model archetype is a must. IT cannot select this operating model without that support.
    • Processes around how all IT and Digital Services consider security and technology standards need to be well-documented and enforceable.
    • Depending on which leaders oversee the three areas of the model (embedded, shifted, or centralized), power struggles could occur which negatively impact services.
    • This model will demand governance, risk, and culture to be at the forefront of how it operates. If an accountability framework does not exist, expect this model to fail.

    The Exponential IT operating model blends embedded, shifted and centralized delivery to balance agility & risk

    An image of the Exponential IT Operating Model.

    The Exponential IT model commands a new placement and significance of IT capabilities

    Using capabilities for the operating model

    • Capabilities are focused on the entire system that would be in place to satisfy a particular need. This not only includes the people who are able to complete a specific task, but the technology, processes, and resources required to deliver.
    • Focusing on capabilities rather than the individuals in organizational redesign enables a more objective and holistic view of what your organization is striving toward.
    • Capabilities deliver on specific need(s) and how they are organized changes the way those needs are delivered.
    The Exponential IT principles as an image: Strategy and Governance, Financial Management, Service Planning and Architecture, People and Resources, Security and Risk, Applications, Data and Analytics, Infrastructure and Operations, and PPM and Projects.

    1. Embedded functions required for autonomization

    Overview of the function:

    • Focuses on a single strategy and roadmap for the organization that actively includes technology.
    • Governance, risk, compliance, and general oversight are defined and embedded throughout the organization.
    • Ensures that quality data is being generated to help inform the defined digital service offering.
    • Readies the organization to adopt emerging technology quickly and with minimal disruption to other digital service offerings.
    • A team of technical experts that decides what information should exist for operational efficiency or service innovation.

    Embedded functions required for autonomization

    2. Integrated design and optimization of the digital service offering

    Overview of the function:

    • Analyzes and responds to insights about the customer experience.
    • Maintains the portfolio of the organization's digital service offerings.
    • Considers what is necessary to operate efficiently as an organization while simultaneously exploring emerging technology to optimize new or existing digital services.
    • Requires the expertise and involvement of both business-minded and technology-skilled resources.
    • The differentiating factor from other IT operating models is how it holistically considers all the components throughout the organization and how they are connected.

    Integrated design and optimization of the digital service offering

    3. Centralized standards for IT technology, security & resources

    Overview of the function:

    • Compared with other IT operating model archetypes, the Exponential IT model has fewer capabilities that are centralized within the technology function of an organization.
    • Architecture and standards are the foundation of successful embedded delivery, ensuring reuse, improved integration, and a unified experience. This includes technology, risk, data, AI and security architecture, models, and standards.
    • Employee resources are also organized in pods to be leveraged based on greatest need and skills availability.
    • This lets the organization be more agile when innovating and implementing new digital service offerings.

    Centralized standards for IT technology, security & resources

    Exponential IT explores new value stream stages

    Customer Perspective

    The organization is continually anticipating their wants and needs and establishing mechanisms to vocalize those needs.

    Customer receives the right IT and digital services to respond to their needs.

    The service is easy to use and continuously responds to wants and needs.

    The service is meeting expectations or exceeding them.

    There is a dedicated service owner who can hear demands and feedback, then action desirable outcomes.

    Value Stream Stages

    An image of the Value Stream

    Organizational Perspective

    Expected Outcome

    Customers' wants and needs are understood and at times anticipated before the customer requests them.

    Assess needs to determine if service is already offered or needs to be created. Design services that will enhance the customer experience.

    Look for opportunities to integrate processes and resources to increase the performance of IT and Digital Services.

    Ensure that the right employees with the right skills are working to develop or enhance service offering.

    The service owner manages the ongoing lifecycle of the service and establishes a roadmap on how value will continue to be delivered.

    Critical Processes

    • Customer experience
    • Research and innovation
    • Stakeholder management
    • Research and innovation
    • Service design & portfolio management
    • Performance management
    • Continuous improvement
    • Integration planning
    • Service management
    • Resource planning and allocation
    • Service strategy & roadmap
    • Service governance
    • Service performance management

    Metrics

    • Customer satisfaction score
    • Service-to-need alignment
    • Gaps in service portfolio
    • Speed to design services
    • Service performance
    • Service adoption
    • Time to resolve customer demand
    • Frequency by which service requires enhancements
    • Service satisfaction
    • Alignment of service strategy to organization strategy

    1.1 Assess if the Exponential IT operating model is right for your organization

    1 hour

    1. Begin by downloading the Exponential IT Operating Model Assessment.
    2. Review the questions within each of the operating model components. For each question, use the drop-down menu to determine your level of agreement.
    3. The more your organization agrees with the statements, the more likely your organization is prepared to implement an Exponential IT operating model.
    4. The less your organization agrees with the statements, the more likely you should adopt a different IT operating model.
    5. For support implementing the Exponential IT or another IT operating model, explore the Visualize Your IT Operating Model blueprint (coming soon).

    Input

    • Desire to change the organization's IT & Digital operating model

    Output

    • Desire to implement the IT & Digital Service Enablement operating model

    Materials

    • Exponential IT Operating Model Assessment

    Participants

    • Executive IT leadership
    • Business leadership

    Explore other Info-Tech research to support your organization transformation initiatives

    Visualize the IT Operating Model blueprint (coming soon)

    Visualize the IT Operating Model blueprint (coming soon)

    Redesign Your IT Organizational Structure

    Redesign Your IT Organizational Structure

    Section 2: Elevating the CIO Role

    The next generation of IT C-suite roles are here

    As the operating model changes and becomes increasingly embedded into the organization's delivery of IT and Digital Services, new C-suite roles are being defined

    • One of the most critical roles being defined in this change is the Chief Digital Services Officer (CDSO) who focuses on all components of the digital experience from the lens of the customer.
    • There are two directions from which the CDSO role is typically approached as it gains popularity:
      • CIOs evolve beyond just information and technology—focusing on how IT & Digital Services enhance the customer experience
      • Business leaders who have technical know-how increase their involvement and responsibility over IT related functions
    • IT leaders need to consider where they would rather sit: focused only on technology and remaining a service provider to the organization, or embedding technology into the services, products, and organization in general?

    60%

    The number of APAC CIOs who can anticipate their job to be challenged by their peers within the organization.

    Source: Singh, Yashvendra, CIO, 2023.

    Info-Tech Insight

    This is not about making the CIO report to someone else but allowing the CIO to elevate their role into that of a CDSO.

    Increasing IT leadership's span of control throughout the organization

    As maturity increases so does span of control, ownership & executive influence

    Organizations hoping to fully adopt the Exponential IT operating model require a shift in leadership expectations. Notably, these leaders will have oversight and accountability for functions beyond the traditional IT group.

    As the organization matures its governance, security, and data management practices, increasing how it delivers high-impact experiences to customers, it would have one leader who owns all the components to ensure clear alignment with goals and business strategy.

    An image of a graph where the X axis is labeled Span of Control & Influence, and the Y axis is Organization Maturity.

    Emerging Exponential IT organizations will have distributed authority

    • Organizations beginning their transition toward an exponential model often continue to have distributed leaders providing oversight of distinct functional areas.
    • Their spans of control are smaller, but very clearly defined, eliminating confusion through a transparent accountability framework.
    • Each leader strives toward optimization and efficiency regarding IT capabilities, for which they are responsible.
    1. Distributed Leadership
      Embedded functions required for scaled autonomation
      Distributed leaders identify the ways technology will enable them to advance enterprise objectives while maintaining autonomy over their own functions. They may oversee technology.
    2. Experience Officer
      Integrated design and optimization of the digital service offering
      An Experience Officer will help consider the insights gained from enterprise data and make informed decisions around enterprise service offerings. They actively explore new ways to deliver high-value experiences.
    3. Chief Technology Officer (CTO)
      Centralized standards for IT technology, security & resources
      A CTO will continue to oversee the core technology, including infrastructure and service management functions.

    Established organizations will be driven by a digital transformation journey

    • Organizations that have begun to deliver on their transformation journey will typically see two distinct C-suite leaders emerge—the CIO and the CDO.
    • The Chief Digital Officer (CDO) often explores ways to optimize the integration and management of data to enable insightful decision making from the organization.
    • The Chief Information Officer (CIO), however, considers mechanisms to standardize how new technologies can be integrated with the architecture.
    • While both leaders have distinct responsibilities, their roles intersect at the customer experience.

    An image of the digital transformation journey

    Advanced organizations will be managed by a single emerging role

    • A single leader will oversee all the functional areas where value is delivered and enabled by IT capabilities.
    • Through a large span of control, this leader can holistically consider opportunities to optimize the customer experience and ensure recommendations are actioned to deliver on that enhanced experience.
    • This leader's span of control will require a strong understanding of both strategic and operational functions to authoritatively oversee all aspects for which they are responsible.

    CDSO – Chief Digital Service Officer

    1. Embedded functions required for scaled autonomation
      The CDSO will set, oversee, and manage the delivery of an enterprise's digital strategy, ensuring accountability through good governance and data practices.
    2. Integrated design and optimization of the digital service offering
      They ensure that the enterprise holistically considers the various services that could be offered to exceed customer expectations through high-impact experiences.
    3. Centralized standards for IT technology, security & resources
      They also ensure stable and secure architecture standards to enable consistency across the organization and a seamless ability to integrate new technology to support service offerings.

    Evolution of the IT C-suite now includes the CDSO

    Chief Digital Service Officer

    Chief Information Officer

    Chief Digital Officer

    Chief Technology Officer

    Chief Experience Officer

    Main Stakeholder(s):

    • Board
    • CEO/Executive Leadership
    • Organization Leadership
    • Service Owners
    • Customers & End Users

    Main Responsibilities:

    • Oversight of the entire portfolio of IT and Digital Services
    • Use of information & technology to meet organizational objectives

    *Some leaders in this role are being called Chief Digital Information Officer.

    Main Stakeholder(s):

    • Board
    • CEO/Executive Leadership
    • Organization Leadership
    • End Users

    Main Responsibilities:

    • Oversight of the information and technology required to support and enable the organization

    Main Stakeholder(s):

    • Board
    • CEO/Executive Leadership
    • Customers & End Users

    Main Responsibilities:

    • Oversight on transforming how the organization uses technology, often considering customer perspectives

    Main Stakeholder(s):

    • Organization Leadership
    • Customers & End Users

    Main Responsibilities:

    • Collaborating with the CIO, the CTO leads the organization's ability to integrate and adopt necessary technology products and services

    Main Stakeholder(s):

    • Customers & End Users

    Main Responsibilities:

    • Establish the customer experience strategy
    • Create policies to support that strategy
    • Collaborate with other organizational leaders to integrate any activities around the customer experience

    Examples of what the emerging organizational structure can look like

    An image of three hierarchies, showing what the emerging organizational structure can look like.

    This is more than a new title for IT leaders

    It's about establishing a business first perspective

    • IT leaders exploring this new way of operating are not just adopting the new title of CDSO or CDIO.
    • These leaders must change how information, technology, and digital experiences are consumed across the various stakeholders – especially the end customer.
    • IT leaders who pursue this new IT operating model choose to be more than order takers for an organization.
    • They are:
      • Partners in defining the organization's digital service offerings
      • Recognizing the benefits of distributing decision-making authority for IT-related aspects to others throughout the organization
      • Prioritizing capabilities like portfolio management, architecture, vendor management, relationship management, cloud and user experience

    "'For me, the IT portfolio for the next few years and the IT architecture have taken the place that IT strategy used to have,' he adds. This view doesn't position IT outside of the organization, but rather gives it central importance in the company."
    – Bernd Rattey, Group CIO and CDO of Deutsche Bahn (DB), qtd. by Jens Dose, CIO, 2023

    1.2 Plan your career move to CDSO

    1-3 hours

    • Create a roadmap on how to move from your current role to CDSO by identifying current strengths and opportunities to improve.
    • Download the Career Vision Roadmap Tool from the website. An example of this is on the next slide.
    • Document the tagline. This is your overarching career focus and goal – what is your passion? Think beyond titles to what you want to be doing, the atmosphere you want to be in, and what you want to add value to.
    • Document the current role: what are the strengths, achievements and opportunities?
    • Consider the CDSO role: how will you build stronger relationships and competencies to elevate your profile within the organization? What is an example of what someone would display in this role?
    • Define specific roles or stakeholders that you should develop a stronger relationship with.

    Download the Career Vision Roadmap Tool

    Input

    • Desire to implement the IT & Digital Service Enablement Operating Model

    Output

    • Roadmap to elevate from a CIO to a CDSO

    Materials

    • Career Vision Roadmap
    • IT & Digital Services Enablement operating model archetype
    • CDSO job profile

    Participants

    • CIO (or any other role aspiring to eventually become a CDSO)
    • Individual activity

    Career Vision Roadmap:
    Executive Leader
    Akbar K.

    Sample

    To provide customers with an exceptional experience by ensuring all IT and Digital Services consider and anticipate their needs or wants. Enable IT and Digital Services to be successful through clear leadership, strong collaboration, and continuous improvement or innovation.

    CIO

    1. Establish technology standards that enable the organization to consistently and securely integrate platforms or solutions.
    2. Lead the project team that defined and standardized the organization's reference architecture.
    3. Need to work on listening to a variety of stakeholder demands rather than only specific roles/titles.

    Transition

    • Strengths: Technology acumen, budget planning, allocating resources
    • Enhance: Stakeholder relationship management.
    • Work with current CDO to define and implement more digital transformation initiatives.

    CDSO

    • Being responsive to customer expectations and communicating clear and realistic timelines.
    • Establish trust among the organization that services will deliver expected value.
    • Empowering service owners to manage and oversee the delivery of their services.

    Network Opportunities

    • Connect with board members and understand each of their key areas of priority.
    • Begin to interact with end customers and define ways that will enhance their customer experience.
    • Chief Digital Officer

    Actions now in line with aspiration

    Appendix: Capabilities & Capability Model

    IT and digital capabilities

    Using capabilities for the operating model:

    • Capabilities are focused on the entire system that would be in place to satisfy a particular need. This not only includes people who have skills to complete a specific task, but also the technology, processes, and resources required to deliver.
    • Focusing on capabilities rather than the individuals in organizational redesign enables a more objective and holistic view of what your organization is striving toward.
    • Capabilities deliver on specific need(s) and how they are organized changes the way those need(s) are delivered.

    An image of the IT Management and Governance Framework.

    Strategic Direction

    • IT Governance
    • Strategic Planning
    • Digital Strategy
    • Performance Measurement
    • IT Management & Policies
    • Organizational Quality Management
    • R&D and Innovation
    • Stakeholder Management

    People & Resources

    • Strategic Communications
    • People Resource Management
    • Workforce Strategy & Planning
    • Organizational Change Enablement
    • Adoption & Training
    • Financial/Budget Management
    • Vendor Portfolio Management
    • Vendor Selection & Contract Management
    • Vendor Performance Management

    Architecture & Integration

    • Enterprise Architecture Delivery
    • Business Architecture Delivery
    • Solution Architecture Delivery
    • Technology Architecture
    • Data Architecture
    • Security Architecture
    • Process Integration
    • Integration Planning

    Service Planning

    • Service Governance
    • Service Strategy & Roadmap
    • Service Management
    • Service Governance
    • Service Performance Measurement
    • Service Design & Planning
    • Service Orchestration

    Security & Risk

    • Security Strategic Planning
    • Risk Management
    • External Compliance Management
    • Security Response & Recovery Management
    • Security Management
    • Controls & Internal Audit Planning
    • Security Defense Operations
    • Security Administration
    • Cybersecurity Threat Intelligence
    • Integrated Physical/IT Security
    • OT/IoT Security
    • Data Protection & Privacy

    Application Delivery

    • Application Lifecycle Management
    • Systems Integration Management
    • Application Development
    • User Experience
    • Quality Assurance & UAT
    • Application Maintenance
    • Low Code Development

    Project Portfolio Management

    • Demand Management
    • Requirement Analysis Management
    • Portfolio Management
    • Project Management

    Data & Business Intelligence (BI)

    • Reporting & Analytics
    • Data Management
    • Data Quality
    • Data Integration
    • Enterprise Content Management
    • Data Governance
    • Data Strategy
    • AI/ML Management

    Service Delivery

    • Operations Management
    • Service Desk Management
    • Incident Management
    • Problem Management
    • Service Enhancements
    • Operational Change Enablement
    • Release Management
    • Automation Management

    Infrastructure & Operations

    • Asset Management
    • Infrastructure Portfolio Strategic Planning
    • Availability & Capacity Management
    • Network & Infrastructure Management
    • Configuration Management
    • Cloud Orchestration
    An image of the summary slide for this blueprint, with the headings: Centralized; Shifted; and Embedded.

    Research Contributors and Experts

    Donna Bales
    Principal Research Director
    Info-Tech Research Group

    Scott Bickley
    Practice Lead – Vendor Management Practice
    Info-Tech Research Group

    Christine Coz
    Executive Counselor – Executive Services
    Info-Tech Research Group

    Valence Howden
    Principal Research Director
    Info-Tech Research Group

    Duraid Ibrahim
    Executive Counselor – Executive Services
    Info-Tech Research Group

    Chris Goodhue
    Managing Partner– Executive Services
    Info-Tech Research Group

    Carlene McCubbin
    Practice Lead – CIO Practice
    Info-Tech Research Group

    Mike Tweedie
    Practice Lead – CIO Practice
    Info-Tech Research Group

    Vicki van Alphen
    Executive Counselor – Executive Services
    Info-Tech Research Group

    *Plus an additional 5 industry experts who anonymously contributed to this research piece.

    Related Info-Tech Research

    Adopt an Exponential IT Mindset

    • To succeed in the coming business transformation, IT will have to adopt different priorities in its mission, governance, capabilities, and partnerships.
    • CIOs will have to provide exceptionally mature services while owning business targets.

    Become a Transformational CIO

    • Business transformations are happening, but CIOs are often involved only when it comes time to implement change. This makes it difficult for the CIO to be perceived as an organizational leader.
    • Elevate your stature as a business leader.
    • Create a high-powered IT organization that is focused on driving lasting change, improving client experiences, and encouraging collaboration across the entire enterprise.

    Define Your Digital Business Strategy

    • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
    • Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

    Bibliography

    Bennet, Trevon. "What is a Chief Experience Officer (CXO)? And what do they do?" Indeed, 14 March 2023. https://www.indeed.com/career-advice/finding-a-job/what-is-chief-experience-officer#:~:text=A%20CXO%20plans%20strategies%20and,customer%20acquisition%20and%20retention%20strategies
    Bishop, Carrie. "Five years of Digital Services in San Francisco." Medium, 20 January 2022. https://medium.com/san-francisco-digital-services/five-years-of-digital-services-in-san-francisco-805a758c2b83
    DAC Digital and Chawla, Yash. "Global surge in embedded software demand; here is why." DAC Digital, 2023 <ttps://dac.digital/global-surge-in-embedded-software-demand-here-is-why/
    Deloitte. "If you want your digital transformation to succeed, align your operating model to your strategy." Harvard Business Review, 31 January 2020. https://hbr.org/sponsored/2020/01/if-you-want-your-digital-transformation-to-succeed-align-your-operating-model-to-your-strategy.
    Deloitte. "2023 Global Human Capital Trends Report." Deloitte, 2023. https://www2.deloitte.com/content/dam/Deloitte/sg/Documents/human-capital/sea-cons-hc-trends-report-2023.pdf
    Dose, Jens. "Deutsche Bahn CIO on track to decentralize IT." CIO, 19 April 2023. https://www.cio.com/article/473071/deutsche-bahn-cio-on-track-to-decentralize-it.html
    Ehrlich, Oliver., Fanderl, Harald., Maldara, David., & Mittangunta, Divya. "How the operating model can unlock the power of customer experience." McKinsey, 28 June 2022. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-the-operating-model-can-unlock-the-full-power-of-customer-experience
    FCW. "Digital Government Summit Agenda." FCW. 2021. https://events-archive.fcw.com/events/2021/digital-government-summit/index.html
    Foundry. "State of the CIO." IDG, 25 January 2023. https://foundryco.com/tools-for-marketers/research-state-of-the-cio/
    Foundry. "Digital Business Study 2023: IT Leaders are future-proofing their business with digital strategies." IDG, 2023. https://foundryco.com/tools-for-marketers/research-digital-business/
    Indeed Editorial Team. "Centralized vs. Decentralized Structures: 7 Key Differences." Indeed, 10 March 2023. https://www.indeed.com/career-advice/career-development/centralized-vs-decentralized
    Indeed Editorial Team. "What is process integration?." Indeed, 14 November 2022. https://ca.indeed.com/career-advice/career-development/process-integration#:~:text=Process%20integration%2C%20or%20business%20process,it%20reach%20its%20primary%20objectives
    KPMG International. "Global Tech Report." KPMG, 2022.
    McHugh, Brian. "Service orchestration is reshaping IT—Here's what to know." Active Batch, 8 November 2022. https://www.advsyscon.com/blog/service-orchestration-what-is/
    Morris, Chris. "IDC FutureScape: Worldwide CIO Agenda 2023 Predictions."" IDC, January, 2023. https://www.idc.com/getdoc.jsp?containerId=AP49998523
    PwC. "Global Digital Trust Insights Report." PwC, 2023
    Roberts, Dan. "5 CIOs on building a service-oriented IT culture." CIO, 13 April 2023. https://www.cio.com/article/472805/5-cios-on-building-a-service-oriented-it-culture.html
    Singh, Yashvendra. "CIOs must evolve to stave off existential threat to their role." CIO, 30 March 2023. https://www.cio.com/article/465612/cios-must-evolve-to-stave-off-existential-threat-to-their-role.html
    Spacey, John. "16 Examples of IT Services." Simplicable, 28 January 2018. https://simplicable.com/IT/it-services

    Build an IT Risk Management Program

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    • Parent Category Name: IT Governance, Risk & Compliance
    • Parent Category Link: /it-governance-risk-and-compliance
    • Risk is unavoidable. Without a formal program to manage IT risk, you may be unaware of your severest IT risks.
    • The business could be making decisions that are not informed by risk.
    • Reacting to risks AFTER they occur can be costly and crippling, yet it is one of the most common tactics used by IT departments.

    Our Advice

    Critical Insight

    • IT risk is business risk. Every IT risk has business implications. Create an IT risk management program that shares accountability with the business.

    Impact and Result

    • Transform your ad hoc IT risk management processes into a formalized, ongoing program, and increase risk management success.
    • Take a proactive stance against IT threats and vulnerabilities by identifying and assessing IT’s greatest risks before they occur.
    • Involve key stakeholders including the business senior management team to gain buy-in and to focus on IT risks most critical to the organization.

    Build an IT Risk Management Program Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build an IT Risk Management Program – A holistic approach to managing IT risks within your organization and involving key business stakeholders.

    Gain business buy-in to understanding the key IT risks that could negatively impact the organization and create an IT risk management program to properly identify, assess, respond, monitor, and report on those risks.

    • Build an IT Risk Management Program – Phases 1-3

    2. Risk Management Program Manual – A single source of truth for the risk management program to exist and be updated to reflect changes.

    Leverage this Risk Management Program Manual to ensure that the decisions around how IT risks will be governed and managed can be documented in a single source accessible by those involved.

    • Risk Management Program Manual

    3. Risk Register & Risk Costing Tool – A set of tools to document identified risk events. Assess each risk event and consider the appropriate response based on your organization’s threshold for risk.

    Engage these tools in your organization if you do not currently have a GRC tool to document risk events as they relate to the IT function. Consider the best risk response to high severity risk events to ensure all possible situations are considered.

    • Risk Register Tool
    • Risk Costing Tool

    4. Risk Event Action Plan and Risk Report – A template to document the chosen risk responses and ensure accountable owners agree on selected response method.

    Establish clear guidelines and responses to risk events that will leave your organization vulnerable to unwanted threats. Ensure risk owners have agreed to the risk responses and are willing to take accountability for that response.

    • Risk Event Action Plan
    • Risk Report

    Infographic

    Workshop: Build an IT Risk Management Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Review IT Risk Fundamentals and Governance

    The Purpose

    To assess current risk management maturity, develop goals, and establish IT risk governance.

    Key Benefits Achieved

    Identified obstacles to effective IT risk management.

    Established attainable goals to increase maturity.

    Clearly laid out risk management accountabilities and responsibilities for IT and business stakeholders.

    Activities

    1.1 Assess current program maturity

    1.2 Complete RACI chart

    1.3 Create the IT risk council

    1.4 Identify and engage key stakeholders

    1.5 Add organization-specific risk scenarios

    1.6 Identify risk events

    Outputs

    Maturity Assessment

    Risk Management Program Manual

    Risk Register

    2 Identify IT Risks

    The Purpose

    Identify and assess all IT risks.

    Key Benefits Achieved

    Created a comprehensive list of all IT risk events.

    Risk events prioritized according to risk severity – as defined by the business.

    Activities

    2.1 Identify risk events (continued)

    2.2 Augment risk event list using COBIT 5 processes

    2.3 Determine the threshold for (un)acceptable risk

    2.4 Create impact and probability scales

    2.5 Select a technique to measure reputational cost

    2.6 Conduct risk severity level assessment

    Outputs

    Finalized List of IT Risk Events

    Risk Register

    Risk Management Program Manual

    3 Identify IT Risks (continued)

    The Purpose

    Prioritize risks, establish monitoring responsibilities, and develop risk responses for top risks.

    Key Benefits Achieved

    Risk monitoring responsibilities are established.

    Risk response strategies have been identified for all key risks.

    Activities

    3.1 Conduct risk severity level assessment

    3.2 Document the proximity of the risk event

    3.3 Conduct expected cost assessment

    3.4 Develop key risk indicators (KRIs) and escalation protocols

    3.5 Root cause analysis

    3.6 Identify and assess risk responses

    Outputs

    Risk Register

    Risk Management Program Manual

    Risk Event Action Plans

    4 Monitor, Report, and Respond to IT Risk

    The Purpose

    Assess and select risk responses for top risks and effectively communicate recommendations and priorities to the business.

    Key Benefits Achieved

    Thorough analysis has been conducted on the value and effectiveness of risk responses for high severity risk events.

    Authoritative risk response recommendations can be made to senior leadership.

    A finalized Risk Management Program Manual is ready for distribution to key stakeholders.

    Activities

    4.1 Identify and assess risk responses

    4.2 Risk response cost-benefit analysis

    4.3 Create multi-year cost projections

    4.4 Review techniques for embedding risk management in IT

    4.5 Finalize the Risk Report and Risk Management Program Manual

    4.6 Transfer ownership of risk responses to project managers

    Outputs

    Risk Report

    Risk Management Program Manual

    Further reading

    Build an IT Risk Management Program

    Mitigate the IT risks that could negatively impact your organization.

    Table of Contents

    3 Executive Brief

    4 Analyst Perspective

    5 Executive Summary

    19 Phase 1: Review IT Risk Fundamentals & Governance

    43 Phase 2: Identify and Assess IT Risk

    74 Phase 3: Monitor, Communicate, and Respond to IT Risk

    102 Appendix

    108 Bibliography

    Build an IT Risk Management Program

    Mitigate the IT risks that could negatively impact your organization.

    EXECUTIVE BRIEF

    Analyst Perspective

    Siloed risks are risky business for any enterprise.

    Photo of Valence Howden, Principal Research Director, CIO Practice.
    Valence Howden
    Principal Research Director, CIO Practice
    Photo of Brittany Lutes, Senior Research Analyst, CIO Practice.
    Brittany Lutes
    Senior Research Analyst, CIO Practice

    Risk is an inherent part of life but not very well understood or executed within organizations. This has led to risk being avoided or, when it’s implemented, being performed in isolated siloes with inconsistencies in understanding of impact and terminology.

    Looking at risk in an integrated way within an organization drives a truer sense of the thresholds and levels of risks an organization is facing – making it easier to manage and leverage risk while reducing risks associated with different mitigation responses to the same risk events.

    This opens the door to using risk information – not only to prevent negative impacts but as a strategic differentiator in decision making. It helps you know which risks are worth taking, driving strong positive outcomes for your organization.

    Executive Summary

    Your Challenge

    IT has several challenges when it comes to addressing risk management:

    • Risk is unavoidable. Without a formal program to manage IT risk, you may be unaware of your severest IT risks.
    • The business could be making decisions that are not informed by risk.
    • Reacting to risks after they occur can be costly and crippling, yet it is one of the most common tactics used by IT departments.

    Common Obstacles

    Many IT organizations realize these obstacles:

    • IT risks and business risks are often addressed separately, causing inconsistencies in the approach.
    • Security risk receives such a high profile that it often eclipses other important IT risks, leaving the organization vulnerable.
    • Failing to include the business in IT risk management leaves IT leaders too accountable; the business must have accountability as well.

    Info-Tech’s Approach

    • Transform your ad hoc IT risk management processes into a formalized, ongoing program and increase risk management success.
    • Take a proactive stance against IT threats and vulnerabilities by identifying and assessing IT’s greatest risks before they occur.
    • Involve key stakeholders, including the business senior management team, to gain buy-in and to focus on the IT risks most critical to the organization.

    Info-Tech Insight

    IT risk is business risk. Every IT risk has business implications. Create an IT risk management program that shares accountability with the business.

    Ad hoc approaches to managing risk fail because…

    If you are like the majority of IT departments, you do not have a consistent and comprehensive strategy for managing IT risk.

    1. Ad hoc risk management is reactionary.
    2. Ad hoc risk management is often focused only on IT security.
    3. Ad hoc risk management lacks alignment with business objectives.

    The results:

    • Increased business risk exposure caused by a lack of understanding of the impact of IT risks on the business.
    • Increased IT non-compliance, resulting in costly settlements and fines.
    • IT audit failure.
    • Ineffective management of risk caused by poor risk information and wrong risk response decisions.
    • Increased unnecessary and avoidable IT failures and fixes.

    58% of organizations still lack a systematic and robust method to actually report on risks (Source: AICPA, 2021)

    Data is an invaluable asset – ensure it’s protected

    Case Studies

    Logo for Cognyte.

    Cognyte, a vendor hired to be a cybersecurity analytics company, had over five billion records exposed in Spring 2021. The data was compromised for four days, providing attackers with plenty of opportunities to obtain personally identifying information. (SecureBlink., 2021 & Security Magazine, 2021)

    Logo for Facebook.

    Facebook, the world’s largest social media giant, had over 533 million Facebook users’ personal data breached when data sets were able to be cross-listed with one another. (Business Insider, 2021 & Security Magazine, 2021)

    Logo for MGM Resorts.

    In 2020, over 10.6 million customers experienced some sort of data being accessible, with 1,300 having serious personally identifying information breached. (The New York Times, 2020)

    Risk management is a business enabler

    Formalize risk management to increase your likelihood of success.

    By identifying areas of risk exposure and creating solutions proactively, obstacles can be removed or circumvented before they become a real problem.

    A certain amount of risk is healthy and can stimulate innovation:

    • A formal risk management strategy doesn’t mean trying to mitigate every possible risk; it means exposing the organization to the right amount of risk.
    • Taking a formal risk management approach allows an organization to thoughtfully choose which risks it is willing to accept.
    • Organizations with high risk management maturity will vault themselves ahead of the competition because they will be aware of which risks to prepare for, which risks to ignore, and which risks to take.

    Only 12% of organizations are using risk as a strategic tool most or all of the time (Source: AICPA, 2021)

    IT risk is enterprise risk

    Accountability for IT risks and the decisions made to address them should be shared between IT and the business.

    Multiple types of risk, 'Finance', 'IT', 'People', and 'Digital', funneling into 'ENTERPRISE RISKS'. IT risks have a direct and often aggregated impact on enterprise risks and opportunities in the same way other business risks can. This relationship must be understood and addressed through integrated risk management to ensure a consistent approach to risk.

    Follow the steps of this blueprint to build or optimize your IT risk management program

    Cycle of 'Goverance' beginning with '1. Identify', '2. Assess', '3. Respond', '4. Monitor', '5. Report'.

    Start Here

    PHASE 1
    Review IT Risk Fundamentals and Governance
    PHASE 2
    Identify and Assess IT Risk
    PHASE 3
    Monitor, Report, and Respond to IT Risk

    1.1

    Review IT Risk Management Fundamentals

    1.2

    Establish a Risk Governance Framework

    2.1

    Identify IT Risks

    2.2

    Assess and Prioritize IT Risks

    3.1

    Monitor IT Risks and Develop Risk Responses

    3.2

    Report IT Risk Priorities

    Integrate Risk and Use It to Your Advantage

    Accelerate and optimize your organization by leveraging meaningful risk data to make intelligent enterprise risk decisions.

    Risk management is more than checking an audit box or demonstrating project due diligence.

    Risk Drivers
    • Audit & compliance
    • Preserve value & avoid loss
    • Previous risk impact driver
    • Major transformation
    • Strategic opportunities
    Arrow pointing right. Only 7% of organizations are in a “leading” or “aspirational” level of risk maturity. (OECD, 2021) 63% of organizations struggle when it comes to defining their appetite toward strategy related risks. (“Global Risk Management Survey,” Deloitte, 2021) Late adopters of risk management were 70% more likely to use instinct over data or facts to inform an efficient process. (Clear Risk, 2020) 55% of organizations have little to no training on ERM to properly implement such practices. (AICPA, NC State Poole College of Management, 2021)
    1. Assess Enterprise Risk Maturity 3. Build a Risk Management Program Plan 4. Establish Risk Management Processes 5. Implement a Risk Management Program
    2. Determine Authority with Governance
    Unfortunately, less than 50% of those in risk focused roles are also in a governance role where they have the authority to provide risk oversight. (Governance Institute of Australia, 2020)
    IT can improve the maturity of the organization’s risk governance and help identify risk owners who have authority and accountability.

    Governance and related decision making is optimized with integrated and aligned risk data.

    List of 'Integrated Risk Maturity Categories': '1. Context & Strategic Direction', '2. Risk Culture and Authority', '3. Risk Management Process', and '4. Risk Program Optimization'. The five types of a risk in 'Enterprise Risk Management (ERM)': 'IT', 'Security', 'Digital', 'Vendor/TPRM', and 'Other'.

    ERM incorporates the different types of risk, including IT, security, digital, vendor, and other risk types.

    The program plan is meant to consider all the major risk types in a unified approach.

    The 'Risk Process' cycle starting with '1. Identify', '2. Assess', '3. Respond', '4. Monitor', '5. Report', and back to the beginning. Implementation of an integrated risk management program requires ongoing access to risk data by those with decision making authority who can take action.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable:

    Risk Management Program Manual

    Use the tools and activities in each phase of the blueprint to create a comprehensive, customized program manual for the ongoing management of IT risk.

    Sample of the key deliverable, Risk Manangement Program Fund.
    Integrated Risk Maturity Assessment

    Assess the organization's current maturity and readiness for integrated risk management (IRM).

    Sample of the Integrated Risk Maturity Assessment blueprint. Centralized Risk Register

    The repository for all the risks that have been identified within your environment.

    Sample of the Centralized Risk Register blueprint.
    Risk Costing Tool

    A potential cost-benefit analysis of possible risk responses to determine a good method to move forward.

    Sample of the Risk Costing Tool blueprint. Risk Report & Risk Event Action Plan

    A method to report risk severity and hold risk owners accountable for chosen method of responding.

    Samples of the Risk Report & Risk Event Action Plan blueprints.

    Benefit from industry-leading best practices

    As a part of our research process, we used the COSO, ISO 31000, and COBIT 2019 frameworks. Contextualizing IT risk management within these frameworks ensured that our project-focused approach is grounded in industry-leading best practices for managing IT risk.

    Logo for COSO.

    COSO’s Enterprise Risk Management — Integrating with Strategy and Performance addresses the evolution of enterprise risk management and the need for organizations to improve their approach to managing risk to meet the demands of an evolving business environment. (COSO)

    Logo for ISO.

    ISO 31000
    Risk Management can help organizations increase the likelihood of achieving objectives, improve the identification of opportunities and threats, and effectively allocate and use resources for risk treatment. (ISO 31000)

    Logo for COBIT.

    COBIT 2019’s IT functions were used to develop and refine our Ten IT Risk Categories used in our top-down risk identification methodology. (COBIT 2019)

    Abandon ad hoc risk management

    A strong risk management foundation is valuable when building your IT risk management program.

    This research covers the following IT risk fundamentals:

    • Benefits of formalized risk management
    • Key terms and definitions
    • Risk management within ERM
    • Risk management independent of ERM
    • Four key principles of IT risk management
    • Importance of a risk management program manual
    • Importance of buy-in and support from the business

    Drivers of Formalized Risk Management:

    Drivers External to IT
    External Audit Internal Audit
    Mandated by ERM
    Occurrence of Risk Event
    Demonstrating IT’s value to the business Proactive initiative
    Emerging IT risk awareness
    Grassroots Drivers

    Blueprint benefits

    IT Benefits

    • Increased on-time, in-scope, and on-budget completion of IT projects.
    • Meet the business’ service requirements.
    • Improved satisfaction with IT by senior leadership and business units.
    • Fewer resources wasted on fire-fighting.
    • Improved availability, integrity, and confidentiality of sensitive data.
    • More efficient use of resources.
    • Greater ability to respond to evolving threats.

    Business Benefits

    • Reduced operational surprises or failures.
    • Improved IT flexibility when responding to risk events and market fluctuations.
    • Reduced budget uncertainty.
    • Improved ability to make decisions when developing long-term strategies.
    • Improved stakeholder and shareholder confidence.
    • Achieved compliance with external regulations.
    • Competitive advantage over organizations with immature risk management practices.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 6 to 8 calls over the course of 3 to 6 months.

    What does a typical GI on this topic look like?

      Phase 1

    • Call #1: Assess current risk maturity and organizational buy-in.
    • Call #2: Establish an IT risk council and determine IT risk management program goals.
    • Phase 2

    • Call #3: Identify the risk categories used to organize risk events.
    • Call #4: Identify the threshold for risk the organization can withstand.
    • Phase 3

    • Call #5: Create a method to assess risk event severity.
    • Call #6: Establish a method to monitor priority risks and consider possible risk responses.
    • Call #7: Communicate risk priorities to the business and implement risk management plan.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Activities
    Review IT Risk Fundamentals and Governance

    1.1 Assess current program maturity

    1.2 Complete RACI chart

    1.3 Create the IT risk council

    1.4 Identify and engage key stakeholders

    1.5 Add organization-specific risk scenarios

    1.6 Identify risk events

    Identify IT Risks

    2.1 Identify risk events (continued)

    2.2 Augment risk event list using COBIT5 processes

    2.3 Determine the threshold for (un)acceptable risk

    2.4 Create impact and probability scales

    2.5 Select a technique to measure reputational cost

    2.6 Conduct risk severity level assessment

    Assess IT Risks

    3.1 Conduct risk severity level assessment

    3.2 Document the proximity of the risk event

    3.3 Conduct expected cost assessment

    3.4 Develop key risk indicators (KRIs) and escalation protocols

    3.5 Perform root cause analysis

    3.6 Identify and assess risk responses

    Monitor, Report, and Respond to IT Risk

    4.1 Identify and assess risk responses

    4.2 Risk response cost-benefit analysis

    4.3 Create multi-year cost projections

    4.4 Review techniques for embedding risk management in IT

    4.5 Finalize the Risk Report and Risk Management Program Manual

    4.6 Transfer ownership of risk responses to project managers

    Next Steps and Wrap-Up (offsite)

    5.1 Complete in-progress deliverables from previous four days

    5.2 Set up review time for workshop deliverables and to discuss next steps

    Outcomes
    1. Maturity Assessment
    2. Risk Management Program Manual
    1. Finalized List of IT Risk Events
    2. Risk Register
    3. Risk Management Program Manual
    1. Risk Register
    2. Risk Event Action Plans
    3. Risk Management Program Manual
    1. Risk Report
    2. Risk Management Program Manual
    1. Workshop Report
    2. Risk Management Program Manual

    Build an IT Risk Management Program

    Phase 1

    Review IT Risk Fundamentals and Governance

    Phase 1

    • 1.1 Review IT Risk Management Fundamentals
    • 1.2 Establish a Risk Governance Framework

    Phase 2

    • 2.1 Identify IT Risks
    • 2.2 Assess and Prioritize IT Risks

    Phase 3

    • 3.1 Develop Risk Responses and Monitor IT Risks
    • 3.2 Report IT Risk Priorities

    This phase will walk you through the following activities:

    • Gain buy-in from senior leadership
    • Assess current program maturity
    • Identify obstacles and pain points
    • Determine the risk culture of the organization
    • Develop risk management goals
    • Develop SMART project metrics
    • Create the IT risk council
    • Complete a RACI chart

    This phase involves the following participants:

    • IT executive leadership
    • Business executive leadership

    Step 1.1

    Review IT Risk Management Fundamentals

    Activities
    • 1.1.1 Gain buy-in from senior leadership
    • 1.1.2 Assess current program maturity

    This step involves the following participants:

    • IT executive leadership
    • Business executive leadership

    Outcomes of this step

    • Reviewed key IT principles and terminology
    • Gained understanding of the relationship between IT risk management and ERM
    • Introduced to Info-Tech’s IT Risk Management Framework
    • Obtained the support of senior leadership
    Step 1.1 Step 1.2

    Effective IT risk management is possible with or without ERM

    Whether or not your organization has ERM, integrating your IT risk management program with the business is possible.

    Most IT departments find themselves in one of these two organizational frameworks for managing IT risk:

    Core Responsibilities With an ERM Without an ERM
    • Risk Decision-Making Authority
    • Final Accountability
    Senior Leadership Team Senior Leadership Team
    • Risk Governance
    • Risk Prioritization & Communication
    ERM IT Risk Management
    • Risk Identification
    • Risk Assessment
    • Risk Monitoring
    IT Risk Management
    Pro: IT’s risk management responsibilities are defined (assessment schedules, escalation and reporting procedures).
    Con: IT may lack autonomy to implement IT risk management best practices.
    Pro: IT is free to create its own IT risk council and develop customized processes that serve its unique needs.
    Con: Lack of clear reporting procedures and mechanisms to share accountability with the business.

    Info-Tech’s IT risk management framework walks you through each step to achieve risk readiness

    IT Risk Management Framework

    Risk Governance
    • Optimize Risk Management Processes
    • Assess Risk Maturity
    • Measure the Success of the Program
    A cycle surrounds the words 'Business Objectives', referring to the surrounding lists. On the top half is 'Communication', and the bottom is 'Monitoring'. Risk Identification
    • Engage Stakeholder Participation
    • Use Risk Identification Frameworks
    • Compile IT-Related Risks
    Risk Response
    • Establish Monitoring Responsibilities
    • Perform Cost-Benefit Analysis
    • Report Risk Response Actions
    Risk Assessment
    • Establish Thresholds for Unacceptable Risk
    • Calculate Expected Cost
    • Determine Risk Severity & Prioritize IT Risks

    Effective IT risk management benefits

    Obtain the support of the senior leadership team or IT steering committee by communicating how IT risk impacts their priorities.

    Risk management benefits To engage the business...
    IT is compliant with external laws and regulations. Identify the industry or legal legislation and regulations your organization abides by.
    IT provides support for business compliance. Find relevant business compliance issues, and relate compliance failures to cost.
    IT regularly communicates costs, benefits, and risks to the business. Acknowledge the number of times IT and the business miscommunicate critical information.
    Information and processing infrastructure are very secure. Point to past security breaches or potential vulnerabilities in your systems.
    IT services are usually delivered in line with business requirements. Bring up IT services that the business was unsatisfied with. Explain that their inputs in identifying risks are correlated with project quality.
    IT related business risks are managed very well. Make it clear that with no risk tracking process, business processes become exposed and tend to slow down.
    IT projects are completed on time and within budget. Point out late or over-budget projects due to the occurrence of unforeseen risks.

    1.1.1 Gain buy-in from senior leadership

    1-4 hours

    Input: List of IT personnel and business stakeholders

    Output: Buy-in from senior leadership for an IT risk management program

    Materials: Risk Management Program Manual

    Participants: IT executive leadership, Business executive leadership

    The resource demands of IT risk management will vary from organization to organization. Here are typical requirements:

    • Occasional participation of key IT personnel and select business stakeholders in IT risk council meetings (e.g. once every two weeks).
    • Periodic risk assessments (e.g. 4 days, twice a year).
    • IT personnel must take on risk monitoring responsibilities (e.g. 1-4 hours per week).
    • Record the results in the Program Manual sections 3.3, 3.4 and 3.5.

    Record the results in the Risk Management Program Manual.

    Integrated Risk Maturity Assessment

    The purpose of the Integrated Risk Maturity Assessment is to assess the organization's current maturity and readiness for integrated risk management (IRM)

    Frequently and continually assessing your organization’s maturity toward integrated risk ensures the right risk management program can be adopted by your organization.

    Integrated Risk Maturity Assessment
    A simple tool to understand if your organization is ready to embrace integrated risk management by measuring maturity across four key categories: Context & Strategic Direction, Risk Culture & Authority, Risk Management Process, and Risk Program Optimization.
    Sample of the Integrated Risk Maturity Assessment deliverable.

    Use the results from this integrated risk maturity assessment to determine the type of risk management program that can and should be adopted by your organizations.

    Some organizations will need to remain siloed and focused on IT risk management only, while others will be able to integrate risk-related information to start enabling automatic controls that respond to this data.

    1.1.2 Assess current program maturity

    1-4 hours

    Input: List of IT personnel and business stakeholders

    Output: Maturity scores across four key risk categories

    Materials: Integrated Risk Maturity Assessment Tool

    Participants: IT executive leadership, Business executive leadership

    This assessment is intended for frequent use; process completeness should be re-evaluated on a regular basis.

    How to Use This Assessment:

    1. Download the Integrated Risk Management Maturity Assessment Tool.
    2. Tab 2, "Data Entry:" This is a qualitative assessment of your integrated risk management process and is organized by the categories of integrated risk maturity. You will be asked to rate the extent to which you are executing the activities required to successfully complete each phase of the assessment. Use the drop-down menus provided to select the appropriate level of execution for each activity listed.
    3. Tab 3, "Results:" This tab will display your rate of IRM completeness/maturity. You will receive a score for each category as well as an overall score. The results will be displayed numerically, by percentage, and graphically.

    Record the results in the Integrated Risk Maturity Assessment.

    Integrated Risk Maturity Categories

    Semi-circle with colored points indicating four categories.

    1

    Context & Strategic Direction Understanding of the organization’s main objectives and how risk can support or enhance those objectives.

    2

    Risk Culture and Authority Examine if risk-based decisions are being made by those with the right level of authority and if the organization’s risk appetite is embedded in the culture.

    3

    Risk Management Process Determine if the current process to identify, assess, respond to, monitor, and report on risks is benefitting the organization.

    4

    Risk Program Optimization Consider opportunities where risk-related data is being gathered, reported, and used to make informed decisions across the enterprise.

    Step 1.2

    Establish a Risk Governance Framework

    Activities
    • 1.2.1 Identify pain points/obstacles and opportunities
    • 1.2.2 Determine the risk culture of the organization
    • 1.2.3 Develop risk management goals
    • 1.2.4 Develop SMART project metrics
    • 1.2.5 Create the IT risk council
    • 1.2.6 Complete a RACI chart

    This step involves the following participants:

    • IT executive leadership
    • Business executive leadership

    Outcomes of this step

    • Developed goals for the risk management program
    • Established the IT risk council
    • Assigned accountability and responsibility for risk management processes

    Review IT Risk Fundamentals and Governance

    Step 1.1 Step 1.2

    Create an IT risk governance framework that integrates with the business

    Follow these best practices to make sure your requirements are solid:

    1. Self-assess your current approach to IT risk management.
    2. Identify organizational obstacles and set attainable risk management goals.
    3. Track the effectiveness and success of the program using SMART risk management metrics.
    4. Establish an IT risk council tasked with managing IT risk.
    5. Set clear risk management accountabilities and responsibilities for IT and business stakeholders.

    Key metrics for your IT risk governance framework

    Challenges:
    • Key stakeholders are left out or consulted once risks have already occurred.
    • Failure to employ consistent risk identification methodologies results in omitted and unknown risks.
    • Risk assessments do not reflect organizational priorities and may not align with thresholds for acceptable risk.
    • Risk assessment occurs sporadically or only after a major risk event has already occurred.
    Key metrics:
    • Number of risk management processes done ad hoc.
    • Frequency that IT risk appears as an agenda item at IT steering committee meetings.
    • Percentage of IT employees whose performance evaluations reflect risk management objectives.
    • Percentage of IT risk council members who are trained in risk management activities.
    • Number of open positions in the IT risk council.
    • Cost of risk management program operations per year.

    Info-Tech Insight

    Metrics provide the foundation for determining the success of your IT risk management program and ensure ongoing funding to support appropriate risk responses.

    IT risk management success factors

    Support and sponsorship from senior leadership

    IT risk management has more success when initiated by a member of the senior leadership team or the board, rather than emerging from IT as a grassroots initiative.

    Sponsorship increases the likelihood that risk management is prioritized and receives the necessary resources and attention. It also ensures that IT risk accountability is assumed by senior leadership.

    Risk culture and awareness

    A risk-aware organizational culture embraces new policies and processes that reflect a proactive approach to risk.

    An organization with a risk-aware culture is better equipped to facilitate communication vertically within the organization.

    Risk awareness can be embedded by revising job descriptions and performance assessments to reflect IT risk management responsibilities.

    Organization size

    Smaller organizations can often institute a mature risk management program much more quickly than larger organizations.

    It is common for key personnel within smaller organizations to be responsible for multiple roles associated with risk management, making it easier to integrate IT and business risk management.

    Larger organizations may find it more difficult to integrate a more complex and dispersed network of individuals responsible for various risk management responsibilities.

    1.2.1 Identify obstacles and pain points

    1-4 hours

    Input: Integrated Risk Maturity Assessment

    Output: Obstacles and pain points identified

    Materials: IT Risk Management Success Factors

    Participants: IT executive leadership, Business executive leadership

    Anticipate potential challenges and “blind spots” by determining which success factors are missing from your current situation.

    Instructions:

    1. List the potential obstacles and missing success factors that you must overcome to effectively manage IT risk and build a risk management program.
    2. Consider some opportunities that could be leveraged to increase the success of this program.
    3. Use this list in Activity 1.2.3 to develop program goals.

    Risk Management

    Replace the example pain points and opportunities with real scenarios in your organization.

    Pain Points/Obstacles
    • Lack of leadership buy-in
    • Skills and understanding around risk management within IT
    • Skills and understanding around risk management within the organization
    • Lack of a defined risk management posture
    Opportunities
    • Changes in regulations related to risk
    • Organization moving toward an integrated risk management program
    • Ability to leverage lessons learned from similar companies
    • Strong process management and adherence to policies by employees in the organization

    1.2.2 Determine the risk culture of your organization

    1-3 hours

    Determine how your organization fits the criteria listed below. Descriptions and examples do not have to match your organization perfectly.

    Risk Tolerant
    • You have no compliance requirements.
    • You have no sensitive data.
    • Customers do not expect you to have strong security controls.
    • Revenue generation and innovative products take priority and risk is acceptable.
    • The organization does not have remote locations.
    • It is likely that your organization does not operate within the following industries:
      • Finance
      • Health care
      • Telecom
      • Government
      • Research
      • Education
    Moderate
    • You have some compliance requirements, e.g.:
      • HIPAA
      • PIPEDA
    • You have sensitive data, and are required to retain records.
    • Customers expect strong security controls.
    • Information security is visible to senior leadership.
    • The organization has some remote locations.
    • Your organization most likely operates within the following industries:
      • Government
      • Research
      • Education
    Risk Averse
    • You have multiple, strict compliance and/or regulatory requirements.
    • You house sensitive data, such as medical records.
    • Customers expect your organization to maintain strong and current security controls.
    • Information security is highly visible to senior management and public investors.
    • The organization has multiple remote locations.
    • Your organization operates within the following industries:
      • Finance
      • Healthcare
      • Telecom

    Be aware of the organization’s attitude towards risk

    Risk culture is an organization’s attitude towards taking risks. This attitude manifests itself in two ways:

    One element of risk culture is what levels of risk the organization is willing to accept to pursue its objectives and what levels of risk are deemed unacceptable. This is often called risk appetite.
    Risk tolerant

    Risk-tolerant organizations embrace the potential of accelerating growth and the attainment of business objectives by taking calculated risks.

    Risk averse

    Risk-averse organizations prefer consistent, gradual growth and goal attainment by embracing a more cautious stance toward risk.

    The other component of risk culture is the degree to which risk factors into decision making.
    Risk conscious

    Risk-conscious organizations place a high priority on being aware of all risks impacting business objectives, regardless of whether they choose to accept or respond to those risks.

    Unaware

    Organizations that are largely unaware of the impact of risk generally believe there are few major risks impacting business objectives and choose to invest resources elsewhere.

    Info-Tech Insight

    Organizations typically fall in the middle of these spectrums. While risk culture will vary depending on the industry and maturity of the organization, a culture with a balanced risk appetite that is extremely risk conscious is able to make creative, dynamic decisions with reasonable limits placed on risk-related decision making.

    1.2.3 Develop goals for the IT risk management program

    1-4 hours

    Input: Integrated Risk Maturity Assessment, Risk Culture, Pain Points and Opportunities

    Output: Goals for the IT risk management program

    Materials: Risk Management Program Manual

    Participants: IT executive leadership, Business executive leadership

    Translate your maturity assessment and knowledge about organizational risk culture, potential obstacles, and success factors to develop goals for your IT risk management program.

    Instructions:

    1. In the Risk Management Program Manual, revise, replace, or add to the high-level goals provided in section 2.4.
    2. Make sure that you have three to five high-level goals that reflect the current and targeted maturity of IT risk management processes.
    3. Integrate potential obstacles, pain points, and insights from the organization’s risk culture.

    Record the results in the Risk Management Program Manual.

    1.2.4 Develop SMART project metrics

    1-3 hours

    Create metrics for measuring the success of the IT risk management program.

    Ensure that all success metrics are SMART Instructions
    1. Document a list of appropriate metrics to assess the success of the IT risk management program on a whiteboard.
    2. Use the sample metrics listed in the table on the next slide as a starting point.
    3. Fill in the chart to indicate the:
      1. Name of the success metric
      2. Method for measuring success
      3. Baseline measurement
      4. Target measurement
      5. Actual measurements at various points throughout the process of improving the risk management program
      6. A deadline for each metric to meet the target measurement
    Strong Make sure the objective is clear and detailed.
    Measurable Objectives are measurable if there are specific metrics assigned to measure success. Metrics should be objective.
    Actionable Objectives become actionable when specific initiatives designed to achieve the objective are identified.
    Realistic Objectives must be achievable given your current resources or known available resources.
    Time-Bound An objective without a timeline can be put off indefinitely. Furthermore, measuring success is challenging without a timeline.

    1.2.4 Develop SMART project metrics (continued)

    1-3 hours

    Attach metrics to your goals to gauge the success of the IT risk management program.

    Replace the example metrics with accurate KPIs or metrics for your organization.

    Sample Metrics
    Name Method Baseline Target Deadline Checkpoint 1 Checkpoint 2 Final
    Number of risks identified (per year) Risk register 0 100 Dec. 31
    Number of business units represented (risk identification) Meeting minutes 0 5 Dec. 31
    Frequency of risk assessment Assessments recorded in risk management program manual 0 2 per year Year 2
    Percentage of identified risk events that undergo expected cost assessment Ratio of risks assessed in the risk costing tool to risks assessed in the risk register 0 20% Dec. 31
    Number of top risks without an identified risk response Risk register 5 0 March 1
    Cost of risk management program operations per year Meeting frequency and duration, multiplied by the cost of participation $2,000 $5,000 Dec. 31

    Create the IT risk committee (ITRC)

    Responsibilities of the ITRC:
    1. Formalize risk management processes.
    2. Identify and review major risks throughout the IT department.
    3. Recommend an appropriate risk appetite or level of exposure.
    4. Review the assessment of the impact and likelihood of identified risks.
    5. Review the prioritized list of risks.
    6. Create a mitigation plan to minimize risk likelihood and impact.
    7. Review and communicate overall risk impact and risk management success.
    8. Assign risk ownership responsibilities of key risks to ensure key risks are monitored and risk responses are effectively implemented.
    9. Address any concerns in regards to the risk management program, including, but not limited to, reviewing their risk management duties and resourcing.
    10. Communicate risk reports to senior management annually.
    11. Make any alterations to the committee roster and the individuals’ responsibilities as needed and document changes.
    Must be on the ITRC:
    • CIO
    • CRO (if applicable)
    • Senior Directors
    • Security Officer
    • Head of Operations

    Must be on the ITRC:

    • CFO
    • Senior representation from every business unit impacted by IT risk

    1.2.5 Create the IT risk council

    1-4 hours

    Input: List of IT personnel and business stakeholders

    Output: Goals for the IT risk management program

    Materials: Risk Management Program Manual

    Participants: CIO, CRO (if applicable), Senior Directors, Head of Operations

    Identify the essential individuals from both the IT department and the business to create a permanent committee that meets regularly and carries out IT risk management activities.

    Instructions:

    1. Review sections 3.1 (Mandate) and 3.2 (Agenda and Responsibilities) of the IT Risk Committee Charter, located in the Risk Management Program Manual. Make any necessary revisions.
    2. In section 3.3, document how frequently the council is scheduled to meet.
    3. In section 3.4, document members of the IT risk council.
    4. Obtain sign-off for the IT risk council from the CIO or another member of the senior leadership team in section 3.5 of the manual.

    Record the results in the Risk Management Program Manual.

    1.2.6 Complete RACI chart

    1-3 hours

    A RACI diagram is a useful visualization that identifies redundancies and ensures that every role, project, or task has an accountable party.

    RACI is an acronym made up of four participatory roles: Instructions
    1. Use the template provided on the following slide, and add key stakeholders who do not appear and are relevant for your organization.
    2. For each activity, assign each stakeholder a letter.
    3. There must be an accountable party for each activity (every activity must have an “A”).
    4. For activities that do not apply to a particular stakeholder, leave the space blank.
    5. Once the chart is complete, copy/paste it into section 4.1 of the Risk Management Program Manual.
    Responsible Stakeholders who undertake the activity.
    Accountable Stakeholders who are held responsible for failure or take credit for success.
    Consulted Stakeholders whose opinions are sought.
    Informed Stakeholders who receive updates.

    1.2.6 Complete RACI chart (continued)

    1-3 hours

    Assign risk management accountabilities and responsibilities to key stakeholders:

    Stakeholder Coordination Risk Identification Risk Thresholds Risk Assessment Identify Responses Cost-Benefit Analysis Monitoring Risk Decision Making
    ITRC A R I R R R A C
    ERM C I C I I I I C
    CIO I A A A A A I R
    CRO I R C I R
    CFO I R C I R
    CEO I R C I A
    Business Units I C C C
    IT I I I I I I R C
    PMO C C C
    Legend: Responsible Accountable Consulted Informed

    Build an IT Risk Management Program

    Phase 2

    Identify and Assess IT Risk

    Phase 1

    • 1.1 Review IT Risk Management Fundamentals
    • 1.2 Establish a Risk Governance Framework

    Phase 2

    • 2.1 Identify IT Risks
    • 2.2 Assess and Prioritize IT Risks

    Phase 3

    • 3.1 Develop Risk Responses and Monitor IT Risks
    • 3.2 Report IT Risk Priorities

    This phase will walk you through the following activities:

    • Add organization-specific risk scenarios
    • Identify risk events
    • Augment risk event list using COBIT 2019 processes
    • Conduct a PESTLE analysis
    • Determine the threshold for (un)acceptable risk
    • Create a financial impact assessment scale
    • Select a technique to measure reputational cost
    • Create a likelihood scale
    • Assess risk severity level
    • Assess expected cost

    This phase involves the following participants:

    • IT risk council
    • Relevant business stakeholders
    • Representation from senior management team
    • Business Risk Owners

    Step 2.1

    Identify IT Risks

    Activities
    • 2.1.1 Add organization-specific risk scenarios
    • 2.1.2 Identify risk events
    • 2.1.3 Augment risk event list using COBIT 19 processes
    • 2.1.4 Conduct a PESTLE analysis

    This step involves the following participants:

    • IT executive leadership
    • IT Risk Council
    • Business executive leadership
    • Business risk owners

    Outcomes of this step

    • Participation of key stakeholders
    • Comprehensive list of IT risk events
    Identify and Assess IT Risk
    Step 2.1 Step 2.2

    Get to know what you don’t know

    1. Engage the right stakeholders in risk identification.
    2. Employ Info-Tech’s top-down approach to risk identification.
    3. Augment your risk event list using alternative frameworks.
    Key metrics:
    • Total risks identified
    • New risks identified
    • Frequency of updates to the Risk Register Tool
    • Number of realized risk events not identified in the Risk Register Tool
    • Level of business participation in enterprise IT risk identification
      • Number of business units represented
      • Number of meetings attended in person
      • Number of risk reports received

    Info-Tech Insight

    What you don’t know CAN hurt you. How do you identify IT-related threats and vulnerabilities that you are not already aware of? Now that you have created a strong risk governance framework that formalizes risk management within IT and connects it to the enterprise, follow the steps outlined in this section to reveal all of IT’s risks.

    Engage key stakeholders

    Ensure that all key risks are identified by engaging key business stakeholders.

    Benefits of obtaining business involvement during the risk identification stage:
    • You will identify risk events you had not considered or you weren’t aware of.
    • You will identify risks more accurately.
    • Risk identification is an opportunity to raise awareness of IT risk management early in the process.

    Executive Participation:

    • CIO participation is integral when building a comprehensive register of risk events impacting IT.
    • CIOs and IT directors possess a holistic view of all of IT’s functions.
    • CIOs and IT directors are uniquely placed to identify how IT affects other business units and the attainment of business objectives. If applicable, CRO and CTO participation is also critical.

    Prioritizing and Selecting Stakeholders

    1. Reliance on IT services and technologies to achieve business objectives.
    2. Relationship with IT, and willingness to engage in risk management activities.
    3. Unique perspectives, skills, and experiences that IT may not possess.

    Info-Tech Insight

    While IT personnel are better equipped to identify IT risk than anyone, IT does not always have an accurate view of the business’ exposure to IT risk. Strive to maintain a 3 to 1 ratio of IT to non-IT personnel involved in the process.

    Enable IT to target risk holistically

    Take a top-down approach to risk identification to guide brainstorming

    Info-Tech’s risk categories are consistent with a risk identification method called Risk Prompting.

    A risk prompt list is a list that categorizes risks into types or areas. The n10 risk categories encapsulate the services, activities, responsibilities, and functions of most IT departments. Use these categories and the example risk scenarios provided as prompts to guide brainstorming and organize risks.

    Risk Category: High-level groupings that describe risk pertaining to major IT functions. See the following slide for all ten of Info-Tech’s IT risk categories. Risk Scenario: An abstract profile representing common risk groups that are more specific than risk categories. Typically, organizations are able to identify two to five scenarios for each category. Risk Event: Specific threats and vulnerabilities that fall under a particular risk scenario. Organizations are able to identify anywhere between 1 and 20 events for each scenario. See the Appendix of the Risk Management Program Manual for a list of risk event examples.

    Risk Category

    Risk Scenario

    Risk Event

    Compliance Regulatory compliance Being fined for not complying/being aware of a new regulation.
    Externally originated attack Phishing attack on the organization.
    Operational Technology evaluation & selection Partnering with a vendor that is not in compliance with a key regulation.
    Capacity planning Not having sufficient resources to support a DRP.
    Third-Party Risk Vendor management Vendor performance requirements are improperly defined.
    Vendor selection Vendors are improperly selected to meet the defined use case.

    2.1.1 Add organization-specific risk scenarios

    1-3 hours

    Review Info-Tech’s ten IT risk categories and add risk scenarios to the examples provided.

    IT Reputational
    • Negative PR
    • Consumers writing negative reviews
    • Employees writing negative reviews
    IT Financial
    • Stock prices drop
    • Value of the organization is reduced
    IT Strategic
    • Organization prioritizes innovation but remains focused on operational
    • Unable to access data to support strategic initiative
    Operational
    • Enterprise architecture
    • Technology evaluation and selection
    • Capacity planning
    • Operational errors
    Availability
    • Power outage
    • Increased data workload
    • Single source of truth
    • Lacking knowledge transfer processes for critical tasks
    Performance
    • Network failure
    • Service levels not being met
    • Capacity overload
    Compliance
    • Regulatory compliance
    • Standards compliance
    • Audit compliance
    Security
    • Malware
    • Internally originated attack
    Third Party
    • Vendor selection
    • Vendor management
    • Contract termination
    Digital
    • No back-up process if automation fails

    2.1.2 Identify risk events

    1-4 hours

    Input: IT risk categories

    Output: Risk events identified and categorized

    Materials: Risk Register Tool

    Participants: IT risk council, Relevant business stakeholders, Representation from senior management team, Business risk owners, CRO (if applicable)

    Use Info-Tech’s IT risk categories and scenarios to brainstorm a comprehensive list of IT-related threats and vulnerabilities impacting your organization.

    Instructions:

    1. Document risk events in the Risk Register Tool.
    2. List risk scenarios (organized by risk category) in the Risk Events/Threats column.
    3. Disseminate the list to key stakeholders who were unable to participate and solicit their feedback.
      • Consult the RACI chart located in section 4.1 of the Risk Management Program Manual.
    4. Attack one scenario at a time, exhausting all realistic risk events for that grouping before moving onto the next scenario. Each scenario should take approximately 45-60 minutes.

    Tip: If disagreement arises regarding whether a specific risk event is relevant to the organization or not and it cannot be resolved quickly, include it in the list. The applicability of these risks will become apparent during the assessment process.

    Record the results in the Risk Register Tool.

    2.1.3 Augment the risk event list using COBIT 2019 processes (Optional)

    1-3 hours

    Other industry-leading frameworks provide alternative ways of conceptualizing the functions and responsibilities of IT and may help you uncover additional risk events.

    1. Managed IT Management Framework
    2. Managed Strategy
    3. Managed Enterprise Architecture
    4. Managed Innovation
    5. Managed Portfolio
    6. Managed Budget and Costs
    7. Managed Human Resources
    8. Managed Relationships
    9. Managed Service Agreements
    10. Managed Vendors
    11. Managed Quality
    12. Managed Risk
    13. Managed Security
    14. Managed Data
    15. Managed Programs
    16. Managed Requirements Definition
    17. Managed Solutions Identification and Build
    18. Managed Availability and Capacity
    19. Managed Organizational Change Enablement
    20. Managed IT Changes
    1. Managed IT Change Acceptance and Transitioning
    2. Managed Knowledge
    3. Managed Assets
    4. Managed Configuration
    5. Managed Projects
    6. Managed Operations
    7. Managed Service Requests and Incidents
    8. Managed Problems
    9. Managed Continuity
    10. Managed Security Services
    11. Managed Business Process Controls
    12. Managed Performance and Conformance Monitoring
    13. Managed System of Internal Control
    14. Managed Compliance with External Requirements
    15. Managed Assurance
    16. Ensured Governance Framework Setting and Maintenance
    17. Ensured Benefits Delivery
    18. Ensured Risk Optimization
    19. Ensured Resource Optimization
    20. Ensured Stakeholder Engagement

    Instructions:

    1. Review COBIT 2019’s 40 IT processes and identify additional risk events.
    2. Match risk events to the corresponding risk category and scenario and add them to the Risk Register Tool.

    2.1.4 Finalize your risk register by conducting a PESTLE analysis (Optional)

    1-3 hours

    Explore alternative identification techniques to incorporate external factors and avoid “groupthink.”

    Consider the External Environment – PESTLE Analysis

    Despite efforts to encourage equal participation in the risk identification process, key risks may not have been shared in previous exercises.

    Conduct a PESTLE analysis as a final safety net to ensure that all key risk events have been identified.

    Avoid “Groupthink” – Nominal Group Technique

    The Nominal Group Technique uses the silent generation of ideas and an enforced “safe” period of time where ideas are shared but not discussed to encourage judgement-free idea generation.

    • Ideas are generated silently and independently.
    • Ideas are then shared and documented; however, discussion is delayed until all of the group’s ideas have been recorded.
    • Idea generation can occur before the meeting and be kept anonymous.

    Note: Employing either of these techniques will lengthen an already time-consuming process. Only consider these techniques if you have concerns regarding the homogeneity of the ideas being generated or if select individuals are dominating the exercise.

    List the following factors influencing the risk event:
    • Political factors
    • Economic factors
    • Social factors
    • Technological factors
    • Legal factors
    • Environmental factors
    'PESTLE Analysis' presented as a wheel with the acronym's meanings surrounding the title. 'Political Factors', 'Economic Factors', 'Social Factors', 'Technological Factors', 'Legal Factors', and 'Environmental Factors'.

    Step 2.2

    Assess and Prioritize IT Risks

    Activities
    • 2.2.1 Determine the threshold for (un)acceptable risk
    • 2.2.2 Create a financial impact assessment scale
    • 2.2.3 Select a technique to measure reputational cost
    • 2.2.4 Create a likelihood scale
    • 2.2.5 Risk severity level assessment
    • 2.2.6 Expected cost assessment

    This step involves the following participants:

    • IT risk council
    • Relevant business stakeholders
    • Representation from senior management team
    • Business risk owners

    Outcomes of this step

    • Business-approved thresholds for unacceptable risk
    • Completed Risk Register Tool with risks prioritized according to severity
    • Expected cost calculations for high-priority risks

    Identify and Assess IT Risk

    Step 2.1 Step 2.2

    Reveal the organization’s greatest IT threats and vulnerabilities

    1. Establish business-approved risk thresholds for acceptable and unacceptable risk.
    2. Conduct a streamlined assessment of all risks to separate acceptable and unacceptable risks.
    3. Perform a deeper, cost-based assessment of prioritized risks.
    Key metrics:
    • Frequency of IT risk assessments
      • (Annually, bi-annually, etc.)
    • Assessment accuracy
      • Percentage of risk assessments that are substantiated by later occurrences or testing
      • Ratio of cumulative actual costs to expected costs
    • Assessment consistency
      • Percentage of risk assessments that are substantiated by third-party audit
    • Assessment rigor
      • Percentage of identified risk events that undergo first-level assessment (severity scores)
      • Percentage of identified risk events that undergo second-level assessment (expected cost)
    • Stakeholder oversight and participation
      • Level of executive participation in IT risk assessment (attend in person, receive report, etc.)
      • Number of business stakeholder reviews per risk assessment

    Info-Tech Insight

    Risk is money. It’s impossible to make intelligent decisions about risks without knowing what their financial impact will be.

    Review risk assessment fundamentals

    Risk assessment provides you with the raw materials to conduct an informed cost-benefit analysis and make robust risk response decisions.

    In this section, you will be prioritizing your IT risks according to their risk severity, which is a reflection of their expected cost.

    Calculating risk severity

    How much you expect a risk event to cost if it were to occur:

    Likelihood of Risk Impact

    e.g. $250,000 or “High”

    X

    Calibrated by how likely the risk is to occur:

    Likelihood of Risk Occurrence

    e.g. 10% or “Low”

    =

    Produces a dollar value or “severity level” for comparing risks:

    Risk Severity

    e.g. $25,000 or “Medium”
    Which must be evaluated against thresholds for acceptable risk and the cost of risk responses.

    Risk Tolerance
    Risk Response

    CBA
    Cost-benefit analysis

    Maintain the engagement of key stakeholders in the risk assessment process

    1

    Engage the Business During Assessment Process

    Asking business stakeholders to make significant contributions to the assessment exercise may be unrealistic (particularly for members of the senior leadership team, other than the CIO).

    Ensure that they work with you to finalize thresholds for acceptable or unacceptable risk.

    2

    Verify the Risk Impact and Assessment

    If IT has ranked risk events appropriately, the business will be more likely to offer their input. Share impact and likelihood values for key risks to see if they agree with the calculated risk severity scores.

    3

    Identify Where the Business Focuses Attention

    While verifying, pay attention to the risk events that the business stresses as key risks. Keep these risks in mind when prioritizing risk responses as they are more likely to receive funding.

    Try to communicate the assessments of these risk events in terms of expected cost to attract the attention of business leaders.

    Info-Tech Insight

    If business executives still won’t provide the necessary information to update your initial risk assessments, IT should approach business unit leaders and lower-level management. Lean on strong relationships forged over time between IT and business managers or supervisors to obtain any additional information.

    Info-Tech recommends a two-level approach to risk assessment

    Review the two levels of risk assessment offered in this blueprint.

    Risk severity level assessment (mandatory)

    1

    Information

    Number of risks: Assess all risk events identified in Phase 1.
    Units of measurement: Use customized likelihood and impact “levels.”
    Time required: One to five minutes per risk event.

    Assess Likelihood

    Negligible
    Low
    Moderate
    High
    Very High

    X

    Assess Likelihood

    Negligible
    Low
    Moderate
    High
    Very High

    =

    Output


    Risk Security Level:

    Moderate

    Example of a risk severity level assessment chart.
    Chart risk events according to risk severity as this allows you to organize and prioritize IT risks.

    Assess all of your identified risk events with a risk severity-level assessment.

    • By creating a likelihood and impact assessment scale divided into three to nine “levels” (sometimes referred to as “buckets”), you can evaluate every risk event quickly while being confident that risks are being assessed accurately.
    • In the following activities, you will create likelihood and impact scales that align with your organizational risk appetite and tolerance.
    • Severity-level assessment is a “first pass” of your risk list, revealing your organization’s most severe IT risks, which can be assessed in greater detail by incorporating expected cost into your evaluation.

    Info-Tech recommends a two-level approach to risk assessment (continued)

    Expected cost assessment (optional)

    2

    Information

    Number of risks: Only assess high-priority risks revealed by severity-level assessment.
    Units of measurement: Use actual likelihood values (%) and impact costs ($).
    Time required: 10-20 minutes per risk event.

    Assess Likelihood

    15%

    Moderate

    X

    Assess Likelihood

    $100,000

    High

    =

    Output


    Expected Cost:

    $15,000

    Expected cost is useful for conducting cost-benefit analysis and comparing IT risks to non-IT risks and other budget priorities for the business.

    Conduct expected cost assessments for IT’s greatest risks.

    For risk events warranting further analysis, translate risk severity levels into hard expected-cost numbers.

    Why conduct expected cost assessments?
    • Expected cost represents how much you would expect to pay in an average year for each risk event.
    • Communicate risk priorities to the business in language they can understand.
    • While risk severity levels are useful for comparing one IT risk to another, expected cost data allows the business to compare IT risks to non-IT risks that may not use the same scales.
    Why is expected cost assessment optional?
    • Determining robust likelihood values and precise impact estimates can be challenging and time consuming.
    • Some risk events may require extensive data gathering and industry analysis.

    Implement and leverage a centralized risk register

    The purpose of the risk register is to act as the repository for all the risks that have been identified within your environment.

    Use this tool to:

    1. Collect and maintain a repository for all IT risk events impacting the organization and relevant information for each risk.
      • Capture all relevant IT risk information in one location.
      • Organize risk identification and assessment information for transparent risk management, stakeholder review, and/or internal audit.
    2. Calculate risk severity scores to prioritize risk events and determine which risks require a risk response.
      • Separate acceptable and unacceptable risks (as determined by the business).
      • Rank risks based on severity levels.
    3. Assess risk responses and calculate residual risk.
      • Evaluate the effect that proposed risk response actions will have on top risk events and quantify residual risk magnitude.
      • This step will be completed in section 3.1

    2.2.1 Determine the threshold for (un)acceptable risk

    1-4 hours

    Input: Risk events, Risk appetite

    Output: Threshold for risk identified

    Materials: Risk Register Tool, Risk Management Program Manual

    Participants: IT risk council, Relevant business stakeholders, Representation from senior management team, Business risk owner

    Instructions:

    There are times when the business needs to know about IT risks with high expected costs.

    1. Create an expected cost threshold that defines what constitutes an acceptable and unacceptable risk for the organization. This figure should be a concrete dollar value. In the next exercises, you will build risk impact and likelihood scales with this value in mind, ensuring that “high” or “extreme” risks are immediately communicated to senior leadership.
    2. Do not consider IT budget restrictions when developing this number. The acceptable risk threshold should reflect the business’ tolerance/appetite for risk.

    This threshold is typically based on the organization’s ability to absorb financial losses, and its tolerance/appetite towards risk.

    If your organization has ERM, adopt the existing acceptability threshold.

    Record this threshold in section 5.3 of the Risk Management Program Manual

    2.2.2 Create a financial impact assessment scale

    1-4 hours

    Input: Risk events, Risk threshold

    Output: Financial impact scale created

    Materials: Risk Register Tool, Risk Management Program Manual

    Participants: IT risk council, Relevant business stakeholders, Representation from senior management team, Business risk owner

    Instructions:

    1. Create a scale to assess the financial impact of risk events.
      • Typically, risk impacts are assessed on a scale of 1-5; however, some organizations may prefer to assess risks using 3, 4, 7, or 9-point scales.
    2. Ensure that the unacceptable risk threshold is reflected in the scale.
      • In the example provided, the unacceptable risk threshold ($100,000) is represented as “High” on the impact scale.
    3. Attach labels to each point on the scale. Effective labels will easily distinguish between risks on either side of the unacceptable risk threshold.

    Record the risk impact scale in section 5.3 of the Risk Management Program Manual

    Convert project overruns and service outages into costs

    Use the tables below to quickly convert impacts typically measured in units of time to financial cost. Replace the values in the table with those that reflect your own costs.

    • While project overruns and service outages may have intangible impacts beyond the unexpected costs stemming from paying employees and lost revenue (such as adding complexity to project management and undermining the business’ confidence in IT), these measurements will provide adequate impact estimations for risk assessment.
    • Remember, complex risk events can be analyzed further with an expected cost assessment.
    Project Overruns Scale for the use of cost assessment with dollar amounts associated with impact levels. '$250,000 - Extreme', '$100,000 - High', '$60,000 - Moderate', '$35,000 - Low', '$10,000 - Negligible'.

    Project

    Time (days)

    20 days

    Number of employees

    8

    Average cost per employee (per day)

    $300

    Estimated cost

    $48,000
    Service Outages

    Service

    Time (hours)

    4 hours

    Lost revenue (per hour)

    $10,000

    Estimated cost

    $40,000

    Impact scale

    Low

    2.2.3 Select a technique to measure reputational cost (1 of 3)

    1-3 hours

    Realized risk events may have profound reputational costs that do not immediately impact your bottom line.

    Reputational cost can take several forms, including the internal and external perception of:
    1. Brand likeability
    2. Product quality
    3. Leadership capability
    4. Social responsibility

    Based on your industry and the nature of the risk, select one of the three techniques described in this section to incorporate reputational costs into your risk assessment.

    Technique #1 – Use financial indicators:

    For-profit companies typically experience reputational loss as a gradual decline in the strength of their brand, exclusion from industry groups, or lost revenue.

    If possible, use these measures to put a price on reputational loss:

    • Lost revenue attributable to reputation loss
    • Loss of market share attributable to reputation loss
    • Drops in share price attributable to reputation loss (for public companies)

    Match this dollar value to the corresponding level on the impact scale created in Activity 2.2.2.

    • If you are not able to effectively translate all reputational costs into financial costs, proceed to techniques 2 and 3 on the following slides.

    2.2.3 Select a technique to measure reputational cost (2 of 3)

    1-3 hours
    It is common for public sector or not-for-profit organizations to have difficulty putting a price tag on intangible reputational costs.
    • For example, a government organization may be unable to directly quantify the cost of losing the confidence and/or support of the public.
    • A helpful technique is to reframe how reputation is assigned value.
    Technique #2 – Calculate the value of avoiding reputational cost:
    1. Imagine that the particular risk event you are assessing has occurred. Describe the resulting reputational cost using qualitative language.

    For example:

    A data breach, which caused the unsanctioned disclosure of 2,000 client files, has inflicted high reputational costs on the organization. These have impacted the organization in the following ways:

    • Loss of organizational trust in IT
    • IT’s reputation as a value provider to the organization is tarnished
    • Loss of client trust in the organization
    • Potential for a public reprimand of the organization by the government to restore public trust
  • Then, determine (hypothetically) how much money the organization would be willing to spend to prevent the reputational cost from being incurred.
  • Match this dollar value to the corresponding level on the impact scale created in Activity 2.2.2.
  • 2.2.3 Select a technique to measure reputational cost (3 of 3)

    1-3 hours

    If you feel that the other techniques have not reflected reputational impacts in the overall severity level of the risk, create a parallel scale that roughly matches your financial impact scale.

    Technique #3 – Create a parallel scale for reputational impact:

    Visibility is a useful metric for measuring reputational impact. Visibility measures how widely knowledge of the risk event has spread and how negatively the organization is perceived. Visibility has two main dimensions:

    • Internal vs. External
    • Low Amplification vs. High Amplification
    • Internal/External: The further outside of the organization that the risk event is visible, the higher the reputational impact.
      Low/High Amplification: The greater the ability of the actor to communicate and amplify the occurrence of a risk event, the higher the reputational impact.
      After establishing a scale for reputational impact, test whether it reflects the severity of the financial impact levels in the financial impact scale.

    • For example, if the media learns about a recent data breach, does that feel like a $100,000 loss?
    Example:
    Scale for the use of cost assessment  of reputational impact with dimension combinations associated with impact levels. 'External, High Amp, (regulators, lawsuits) - Extreme', 'Internal, High Amp, (CEO) - Low', 'Internal, Low Amp (IT) - Negligible'.

    2.2.4 Create a likelihood scale

    1-3 hours

    Instructions:
    1. Create a scale to assess the likelihood that a risk event will occur over a given period of time.
      • Info-Tech recommends assessing the likelihood that the risk event will occur over a period of one year (the IT risk council should be reassessing the risk event no less than once per year).
    2. Ensure that the likelihood scale contains the same number of levels as the financial impact scale (3, 4, 5, 7, or 9).
    3. The example provided is likely to satisfy most IT departments; however, you may customize the distribution of likelihood values to reflect the organization’s aversion towards uncertainty.
      • For example, an extremely risk-averse organization may consider any risk event with a likelihood greater than 20% to have a “High” likelihood of occurrence.
    4. Attach the same labels used for the financial impact scale (Low, Moderate, High, etc.)

    Record the risk impact scale in section 5.3 of the Risk Management Program Manual

    Scale to assess the likelihood that a risk event will occur. '80-99% - Extreme', '60-79% - High', '40-59% - Moderate' '20-39% - Low', '1-19% - Negligible'.

    Info-Tech Insight

    Note: Info-Tech endorses the use of likelihood values (1-99%) rather than frequency (3 times per year) as a measurement.
    For an explanation of why likelihood values lead to more precise and robust risk assessment, see the Appendix.

    2.2.5 Risk severity level assessment

    6-10 hours

    Input: Risk events identified

    Output: Assessed the likelihood of occurrence and impact for all identified risk events

    Materials: Risk Register Tool

    Participants: IT risk council, Relevant business stakeholders, Representation from senior management team, Business risk owner

    Instructions:

    1. Document the “Risk Category” and “Existing Controls.” in the Risk Register Tool.
      • (See the slide following this activity for tips on identifying existing controls.)
    2. Assign each risk event a likelihood and impact level.
      • Remember, you are assessing the impact that a risk event will have on the organization as a whole, not just on IT.
    3. When assigning a financial impact level to a risk event, factor in the likely number of instances that the event will occur within the time frame for which you are assessing (usually one year).
      • For risk events like third-party service outages that typically occur a few times each year, assign them an impact level that reflects the likelihood of financial impact the risk event will have over the entire year.
      • E.g. If your organization is likely to experience two major service outages next year and each outage costs the organization approximately $15,000, the total financial impact is $30,000.

    Record results in the Risk Register Tool

    2.2.5 Risk severity level assessment (continued)

    Instructions (continued):
    1. Assign a risk owner to non-negligible risk events.
      • For organizations that practice ongoing risk management and frequently reassess their risk portfolio (minimum once per year), risk ownership does not need to be assigned to “Negligible” or low-level risks.
      • View the following slides for advice on how to select a risk owner and information on their responsibilities.
    2. As you input the first few likelihood and impact values, compare them to one another to ensure consistency and accuracy:
      • Is a service outage really twice as impactful as our primary software provider going out of business?
      • Is a data breach far more likely than a ›1 hour web-services outage?
    Tips for Selecting Likelihood Values:

    Does ~10% sound right?

    Test a likelihood estimate by assessing the truth of the following statements:

    • The risk event will likely occur once in the next ten years (if the environment remains nearly identical).
    • If ten organizations existed that were nearly identical to our own, it is likely that one out of ten would experience the risk event this year.

    Screenshot of a risk severity level assessment.

    Identify current risk controls

    Consider how IT is already addressing key risks.

    Types of current risk control

    Tactical controls

    Apply to individual risks only.

    Example: A tactical control for backup/replication failure is faster WAN lines.

    Tactical risk control Strategic controls

    Apply to multiple risks.

    Example: A strategic control for backup/replication failure is implementing formal DR plans.

    Strategic risk control
    Risk event Risk event Risk event

    Screenshot of the column headings on the risk severity level assessment with 'Current Controls' highlighted.
    Consider both tactical and strategic controls already in place when filling out risk event information in the Risk Register Tool.

    Info-Tech Insight

    Identifying existing risk controls (past risk responses) provides a clear picture of the measures already in place to avoid, mitigate, or transfer key risks. This reveals opportunities to improve existing risk controls, or where new strategies are needed, to reduce risk severity levels below business thresholds.

    Assign a risk owner for each risk event

    Designate a member of the IT risk council to be responsible for each risk event.

    Selecting the Appropriate Risk Owner

    Use the following considerations to determine the best owner for each risk:

    • The risk owner should be familiar with the process, project, or IT function related to the risk event.
    • The risk owner should have access to the necessary data to monitor and measure the severity of the risk event.
    • The risk owner’s performance assessment should reflect their ability to demonstrate the ongoing management of their assigned risk events.

    Screenshot of the column headings on the risk severity level assessment with 'Risk Owner' highlighted.

    Risk Owner Responsibilities

    Risk ownership means that an individual is responsible for the following activities:

    • Monitoring the threat or vulnerability for changes in the likelihood of occurrence and/or likely impact.
    • Monitoring changes in the market and external environment that may alter the severity of the risk event.
    • Monitoring changes of closely related risks with interdependencies.
    • Developing and using key risk indicators (KRIs) to measure changes in risk severity.
    • Regularly reporting changes in risk severity to the IT risk council.
    • If necessary, escalating the risk event to other IT risk council personnel or senior management for reassessment.
    • Monitoring risk severity levels for risk events after a risk response has been implemented.

    Use Info-Tech’s Risk Costing Tool to calculate the expected cost of IT’s high-priority risks (optional)

    Sample of the Risk Costing Tool.

    Use this tool to:

    1. Conduct a deeper analysis of severe risks.
      • Determine specific likelihood and financial impact values to communicate the severity of the risk in the Expected Cost tab.
      • Identify the maximum financial impact that the risk event may inflict.
    2. Assess the effectiveness of multiple risk responses for each risk event.
      • Determine how proposed risk events will change the likelihood of occurrence and financial impact of the risk event.
    3. Incorporate risk proximity into your cost-benefit analysis of risk responses.
      • Illustrate how spending decisions will impact the expected cost of the risk event over time.

    2.2.6 Expected cost assessment (optional)

    Assign likelihood and financial impact values to high-priority risks.

    Select risks with these characteristics:

    Strongly consider conducting an expected cost assessment for risk events that meet one or more of the following criteria.

    The risk:

    • Has been assigned to the highest risk severity level.
    • Has exposed the organization previously and had severe implications.
    • Exceeds the organization’s threshold for financial impact.
    • Involves an IT function that is highly visible to the business.
    • Will likely require risk response actions that will exceed current IT budgetary constraints.
    • Is conducive to expected cost assessment:
      • There is general consensus on likelihood estimates.
      • There is general consensus on financial impact estimates.
      • Historical data exists to support estimates.
    Determine which risks require a deeper assessment:

    Info-Tech recommends conducting a second-level assessment for 5-15% of your IT risk register.

    Communicating the expected cost of high-priority risks significantly increases awareness of IT risks by the business.

    Communicating risks to the business using their language also increases the likelihood that risk responses will receive the necessary support and investment


    Record the list of risk events requiring second-level assessment in the Risk Costing Tool.

    • Transfer the likelihood and impact levels for each event into the Risk Costing Tool using data from the Risk Register Tool.

    2.2.6 Expected cost assessment (continued)

    Assign likelihood and financial impact values to high-priority risks.

    Instructions:
    1. Go through the list of prioritized risks in the Risk Costing Tool one by one. Indicate the likelihood and impact level (from the Risk Register Tool) for the risk event being assessed.
    2. Record likelihood values (1-99%) and impact values ($) from participants.
      • Only record values from individuals that indicate they are fairly confident with their estimates.
      • Keep likelihood estimates to values that are multiples of five.
    3. Estimate and record the maximum impact that the risk event could inflict.
      • See Appendix III for information on how the possibility of high-impact scenarios may influence your decision making.
    4. Discuss the estimates provided. Eliminate outliers and retracted estimates.
      • If you are unable to achieve consensus, take the average of the values provided.
    5. If you are having difficulty arriving at a likelihood or impact value, select the median value of the level assigned to the risk during the risk severity level assessment.
      • E.g. Risk event assigned to likelihood level “Moderate” (20-39%). Select a likelihood value of 30%.

    Screenshot of the column headings on the risk severity level assessment with 'Optional Inherent Likelihood Parameters' and 'Optional Inherent Impact Parameters' highlighted.

    Who should participate?
    • Depending on the size of your IT risk council, you may want to consider conducting this exercise in a smaller group.
    • Ideally, you should try to find the right balance between ensuring that the necessary experience and knowledge is in the room while insulating the exercise from outlier opinions, noise, and distractions.

    Evaluate likelihood and impact

    Refine your risk assessment process by developing more accurate measurements of likelihood and impact.

    Intersubjective likelihood

    The goal of the expected cost assessment is to develop robust intersubjective estimates of likelihood and financial impact.

    By aggregating a number of expert opinions of what they deem to be the “correct” value, you will arrive at a collectively determined value that better reflects reality than an individual opinion.

    Example: The Delphi Method

    The Delphi Method is a common technique to produce a judgement that is representative of the collective opinion of a group.

    • Participants are sent a series of sequential questionnaires (typically by email).
    • The first questionnaire asks them what the likelihood, likely impact, and expected cost is for a specific risk event.
    • Data from the questionnaire is compiled and then communicated in a subsequent questionnaire, which encourages participants to restate or revise their estimates given the group’s judgements.
    • With each successive questionnaire, responses will typically converge around a single intersubjective value.
    Justifying Your Estimates:

    When asked to explain the numbers you arrived at during the risk assessment, pointing to an assessment methodology gives greater credibility to your estimates.

    • Assign one individual to take notes during the assessment exercise.
    • Have them document the main rationale behind each value and the level of consensus.

    Info-Tech Insight

    The underlying assumption behind intersubjective forecasting is that group judgements are more accurate than individual judgements. However, this may not be the case at all.

    Sometimes, a single expert opinion is more valuable than many uninformed opinions. Defining whose opinion is valuable and whose is not is an unpleasant exercise; therefore, selecting the right personnel to participate in the exercise is crucially important.

    Build an IT Risk Management Program

    Phase 3

    Monitor, Respond, and Report on IT Risk

    Phase 1

    • 1.1 Review IT Risk Management Fundamentals
    • 1.2 Establish a Risk Governance Framework

    Phase 2

    • 2.1 Identify IT Risks
    • 2.2 Assess and Prioritize IT Risks

    Phase 3

    • 3.1 Develop Risk Responses and Monitor IT Risks
    • 3.2 Report IT Risk Priorities

    This phase will walk you through the following activities:

    • Develop key risk indicators (KRIs) and escalation protocols
    • Establish the reporting schedule
    • Identify and assess risk responses
    • Analyze risk response cost-benefit
    • Create multi-year cost projections
    • Obtain executive approval for risk action plans
    • Socialize the Risk Report
    • Transfer ownership of risk responses to project managers
    • Finalize the Risk Management Program Manual

    This phase involves the following participants:

    • IT risk council
    • Relevant business stakeholders
    • Representation from senior management team
    • Risk business owner

    Step 3.1

    Monitor IT Risks and Develop Risk Responses

    Activities
    • 3.1.1 Develop key risk indicators (KRIs) and escalation protocols
    • 3.1.2 Establish the reporting schedule
    • 3.1.3 Identify and assess risk responses
    • 3.1.4 Risk response cost-benefit analysis
    • 3.1.5 Create multi-year cost projections

    This step involves the following participants:

    • IT risk council
    • Relevant business stakeholders
    • Representation from senior management team
    • Business risk owner

    Outcomes of this step

    • Completed risk event action plans
    • Risk responses identified and assessed for top risks
    • Risk response selected for top risks

    Monitor, Respond, and Report on IT Risk

    Step 3.1 Step 3.2

    Use Info-Tech’s Risk Event Action Plan to manage high-priority risks

    Manage risks in between risk assessments and create a paper trail for key risks that exceed the unacceptable risk threshold. Use a new form for every high-priority risk that requires tracking.

    Risk Event Action Plan Sample of the Risk Event Action Plan deliverable.

    Obtaining sign-off from the senior leadership team or from the ERM office is an important step of the risk management process. The Risk Event Action Plan ensures that high-priority risks are closely monitored and that changes in risk severity are detected and reported.

    Clear documentation is a way to ensure that critical information is shared with management so that they can make informed risk decisions. These reports should be succinct yet comprehensive; depending on time and resources, it is good practice to fill out this form and obtain sign-off for the majority of IT risks.

    3.1.1 Develop key risk indicators (KRIs) and escalation protocols

    The risk owner should be held accountable for monitoring their assigned risks but may delegate responsibility for these tasks.

    Instructions:
    1. Design key risk indicators (KRIs) for risks that measure changes in their severity and document them in the Risk Event Action Plan.
      • See the following slide for examples.
    2. Clearly document the risk owner and the individual(s) carrying out risk monitoring activities (delegates) in the Risk Event Action Plan.

    Note: Examples of KRIs can be found on the following slide.

    What are KRIs?
    • KRIs should be observable metrics that alert the IT risk council and management when risk severity exceeds acceptable risk thresholds.
    • KRIs should serve as tripwires or early-warning indicators that trigger further actions to be taken on the risk.
    • Further actions may include:
      • Escalation to the risk owner (if delegated) or to a member of the senior leadership team.
      • Reporting to the IT risk council or IT steering committee.
      • Reassessment.
      • Updating the risk monitoring schedule.

    Document KRIs, escalation thresholds, and escalation protocols for each risk in a Risk Event Action Plan.

    Developing KRIs for success

    Visualization of KRI development, from the 'Risk Event' to the 'Intermediate Steps' with 'KRI Measurements' to the image of a growing seed.

    Examples of KRIs

    • Number of resources who quit or were fired who had access to critical data
    • Number of risk mitigation initiatives unfunded
    • Changes in time horizon of mitigation implementation
    • Number of employees who did not report phishing attempts
    • Amount of time required to get critical operations access to necessary data
    • Number of days it takes to implement a new regulation or compliance control

    3.1.2 Establish the reporting schedule

    For each risk event, document how frequently the risk owner must report to the IT risk council in the Risk Event Action Plan.

    • A clear reporting schedule enforces accountability for each risk event, ensuring that risk owners are fulfilling their monitoring responsibilities.
    • The ongoing discussion of risks between assessment cycles also increases overall awareness of how IT risks are not static but constantly evolving.
    Reporting Risk Event
    Weekly reports to ITRC Risk event severity represented as a thermometer with levels 'Extreme', 'High', 'Moderate', 'Low', and 'Negligible'.
    Bi-weekly reports to ITRC
    Monthly reports to ITRC
    Report to ITRC only if KRI thresholds triggered
    No reports; reassessed bi-annually

    Use Info-Tech’s tools to identify, analyze, and select risk responses

    1

    (Mandatory)
    Tool

    Screenshot of the Risk Register Tool.

    Risk Register Tool

    Information
    • Develop risk responses for all risk events pre-populated on the “2. Risk Register” sheet of the Risk Register Tool.
    • Document the root cause of the risk (Activity 3.1.3) and other contributing factors (Activity 3.1.4).
    • Identify risk responses (Activity 3.1.5).
    • Predict the effectiveness of the risk response, if implemented, by estimating the residual likelihood and impact of the risk (Activity 3.1.5).
    • The tool will calculate the residual severity of the risk after applying the risk response.

    2

    (Optional)
    Tool

    Screenshot of the Risk Costing Tool.

    Risk Costing Tool

    Information
    • Continue your second-level risk analysis for top risks for which you calculated expected cost in section 2.2.
    • Activity 3.1.5:
      • Identify between one and four risk response options for each risk.
      • Develop precise values for residual likelihood and impact.
      • Compare expected cost of the risk event to expected residual cost.
      • Select the risk response to recommend to senior leadership and document it in the Risk Register Tool.

    Determine the root cause of IT risks

    Root cause analysis

    Use the “Five Whys” methodology to identify the root cause and contributing/exacerbating factors for each risk event.

    Diagnosing the root cause of a risk as well as the environmental factors that increase its potential impact and likelihood of occurring allow you to identify more effective risk responses.

    Risk responses that only address the symptoms of the risk are less likely to succeed than responses that address the core issue.

    Concentric circles with 'Root Cause' at the center, 'Contributing Factors' around it, and 'Symptoms' on the outer circle.

    Example of 'The Five Whys Methodology', tracing symptoms to their root cause. In 'Symptoms' we see 'Risk Event: Network outage', Why? 'Network congestion', Why? Then on to 'Contributing Factors' the answer is 'Inadequate bandwidth for latency-sensitive applications', Why? 'Increased business use of latency-sensitive applications', Why? And finally to the 'Root Cause', 'Business units rely on 'real-time' data gathered from latency-sensitive applications', Why?

    Identify factors that contribute to the severity of the risk

    Environmental factors interact with the root cause to increase the likelihood or impact of the risk event.

    What factors matter?

    Identify relevant actors and assets that amplify or diminish the severity of the risk.

    Actors

    • Internal (business units)
    • External (vendor, regulator, market, competitor, hostile actor)

    Assets/Resources

    • Infrastructure
    • Applications
    • Processes
    • Information/data
    • Personnel
    • Reputation
    • Operations
    Develop risk responses that target contributing factors.
    Root cause:
    Business units rely on “real-time” data gathered from latency-sensitive applications

    Actors: Enterprise App users (Finance, Product Development, Product Management)

    Asset/resource: Applications, network

    Risk response:
    Decrease the use of latency-sensitive applications.

    X

    Decreasing the use of key apps contradicts business objectives.

    Contributing factors:
    Unreliable router software

    Actors: Network provider, router vendor, router software vendor, IT department

    Asset/resource: Network, router, router software

    Risk response:
    Replace the vendor that provides routers and router software.

    Replacing the vendor would reduce network outages at a relatively low cost.

    Symptoms:
    Network outage

    Actors: All business units, network provider

    Asset/resource: Network, business operations, employee productivity

    Risk response:
    Replace legacy systems.

    X

    Replacing legacy systems would be too costly.

    3.1.3 Identify and assess risk responses

    Instructions:
    Complete the following steps for each risk event.
    1. Identify a risk response action that will help reduce the likelihood of occurrence or the impact if the event were to occur.
      • Indicate the type of risk response (avoidance, mitigation, transfer, acceptance, or no risk exists).
    2. Assign each risk response action a residual likelihood level and a residual impact level.
      • This is the same step performed in Activity 2.2.6, when initial likelihood and impact levels were determined; however, now you are estimating the likelihood and impact of the risk event after the risk response action has been implemented successfully.
      • The Risk Register Tool will generate a residual risk severity level for each risk event.
    3. Identify the potential Risk Action Owner (Project Manager) if the response is selected and turned into an IT project, and document this in the Risk Register Tool.
    Document the following in the Risk Event Action Plan for each risk event:
      • Risk response actions
      • Residual likelihood and impact levels
      • Residual risk severity level
    • Review the following slides about the four types of risk response to help complete the activity.
      1. Avoidance
      2. Mitigation
      3. Transfer
      4. Acceptance

    Record the results in the Risk Event Action Plan.

    Take actions to avoid the risk entirely

    Risk Avoidance

    • Risk avoidance involves taking evasive maneuvers to avoid the risk event.
    • Risk avoidance targets risk likelihood, decreasing the likelihood of the risk event occurring.
    • Since risk avoidance measures are fairly drastic, the likelihood is often reduced to negligible levels.
    • However, risk avoidance response actions often sacrifice potential benefits to eliminate the possibility of the risk entirely.
    • Typically, risk avoidance measures should only be taken for risk events with extremely high severity and when the severity (expected cost) of the risk event exceeds the cost (benefits sacrificed) of avoiding the risk.

    Example

    Risk event: Information security vulnerability from third-party cloud services provider.

    • Risk avoidance action: Store all data in-house.
    • Benefits sacrificed: Cost savings, storage flexibility, etc.
    Stock photo of a person hikiing along a damp, foggy, valley path.

    Pursue projects that reduce the likelihood or impact of the risk event

    Risk Mitigation

    • Risk mitigation actions are risk responses that reduce the likelihood and impact of the risk event.
    • Risk mitigation actions can be to either implement new controls or enhance existing ones.
    Example 1

    Most risk responses will reduce both the likelihood of the risk event occurring and its potential impact.

    Example

    Mitigation: Purchase and implement enterprise mobility management (EMM) software with remote wipe capability.

    • EMM reduces the likelihood that sensitive data is accessed by a nefarious actor.
    • The remote-wipe capability reduces the impact by closing the window that sensitive data can be accessed from.
    Example 2

    However, some risk responses will have a greater effect on decreasing the likelihood of a risk event with little effect on decreasing impact.

    Example

    Mitigation: Create policies that restrict which personnel can access sensitive data on mobile devices.

    • This mitigation decreases the number of corporate phones that have access to (or are storing) sensitive data, thereby decreasing the likelihood that a device is compromised.
    Example 3

    Others will reduce the potential impact without decreasing its likelihood of occurring.

    Example

    Mitigation: Use robust encryption for all sensitive data.

    • Corporate-issued mobile phones are just as likely to fall into the hands of nefarious actors, but the financial impact they can inflict on the organization is greatly reduced.

    Pursue projects that reduce the likelihood or impact of the risk event (continued)

    Use the following IT functions to guide your selection of risk mitigation actions:

    Process Improvement

    Key processes that would most directly improve the risk profile:

    • Change Management
    • Project Management
    • Vendor Management
    Infrastructure Management
    • Disaster Recovery Plan/Business Continuity Plan
    • Redundancy and Resilience
    • Preventative Maintenance
    • Physical Environment Security
    Personnel
    • Greater staff depth in key areas
    • Increased discipline around documentation
    • Knowledge Management
    • Training
    Rationalization and Simplification

    This is a foundational activity, as complexity is a major source of risk:

    • Application Rationalization – reducing the number of applications
    • Data Management – reducing the volume and locations of data

    Transfer risks to a third party

    Risk transfer: the exchange of uncertain future costs for fixed present costs.

    Insurance

    The most common form of risk transfer is the purchase of insurance.

    • The uncertain future cost of an IT risk event can be transferred to an insurance company who assumes the risk in exchange for insurance premiums.
    • The most common form of IT-relevant insurance is cyberinsurance.

    Not all risks can be insured. Insurable risks typically possess the following five characteristics:

    1. The loss must be accidental (the risk event cannot be insured if it could have been avoided by taking reasonable actions).
    2. The insured cannot profit from the occurrence of the risk event.
    3. The loss must be able to be measured in monetary terms.
    4. The organization must have an insurable interest (it must be the party that incurs the loss).
    5. An insurance company must offer insurance against that risk.
    Other Forms of Risk Transfer

    Other forms of risk transfer include:

    • Self-insurance
      • Appropriate funds can be set aside in advance to address the financial impact of a risk event should it occur.
    • Warranties
    • Contractual transfer
      • The financial impact of a risk event can be transferred to a third party through clauses agreed to in a contract.
      • For example, a vendor can be contractually obligated to assume all costs resulting from failing to secure the organization’s data.
    • Example email addressing fields of an IT Risk Transfer to an insurance company.

    Accept risks that fall below established thresholds

    Risk Acceptance

    Accepting a risk means tolerating the expected cost of a risk event. It is a conscious and deliberate decision to retain the threat.

    You may choose to accept a risk event for one of the following three reasons:

    1. The risk severity (expected cost) of the risk event falls below acceptability thresholds and does not justify an investment in a risk avoidance, mitigation, or transfer measure.
    2. The risk severity (expected cost) exceeds acceptability thresholds but all effective risk avoidance, mitigation, and transfer measures are ineffective or prohibitively expensive.
    3. The risk severity (expected cost) exceeds acceptability thresholds but there are no feasible risk avoidance, mitigation, and transfer measures to be implemented.

    Info-Tech Insight

    Constant monitoring and the assignment of responsibility and accountability for accepted risk events is crucial for effective management of these risks. No IT risk should be accepted without detailed documentation outlining the reasoning behind that decision and evidence of approval by senior management.

    3.1.4 Risk response cost-benefit analysis (optional)

    The purpose of a cost-benefit analysis (CBA) is to guide financial decision making.

    This helps IT make risk-conscious investment decisions that fall within the IT budget and helps the organization make sound budgetary decisions for risk response projects that cannot be addressed by IT’s existing budget.

    Instructions:
    1. Reopen the Risk Costing Tool. For each risk that you conducted an expected cost assessment in section 2.2 for, find the Excel sheet that corresponds to the risk number (e.g. R001).
    2. Identify between one and four risk response options for the risk event and document them in the Risk Costing Tool.
      • The “Risk Response 1” field will be automatically populated with expected cost data for a scenario where no action was taken (risk acceptance). This will serve as a baseline for comparing alternative responses.
      • For the following steps, go through the risk responses one by one.
    3. Estimate the first-year cost for the risk response.
      • This cost should reflect initial capital expenditures and first-year operating expenditures.
    Screenshot of the Risk Response cost-benefit-analysis from the Risk Costing Tool with 'Capital Expenditures' and 'Operating Expenditures' highlighted.

    Record the results in the Risk Costing Tool.

    3.1.4 Risk response cost-benefit analysis (continued)

    The purpose of a cost-benefit analysis (CBA) is to guide financial decision making.

    Instructions:

    1. Estimate residual risk likelihood and financial impact for Year 1 with the risk response in place.
      • Rather than estimating the likelihood level (low, medium, high), determine a precise likelihood value of the risk event occurring once the response has been implemented.
      • Estimate the dollar value of financial impacts if the risk event were to occur with the risk response in place.
      • Screenshot of the Risk Response cost-benefit-analysis from the Risk Costing Tool with figured for 'Financial Impact' and 'Probability' highlighted. The tool will calculate the expected residual cost of the risk event: (Financial Impact x Likelihood) - Costs = Expected Residual Cost
    2. Select the highest value risk response and document it in the Risk Register Tool.
    3. Document your analysis and recommendations in the Risk Event Action Plan.

    Note: See Activity 3.1.5 to build multi-year cost projections for risk responses.

    3.1.5 Create multi-year cost projections (optional)

    Select between risk response options by projecting their costs and benefits over multiple years.

    • It can be difficult to choose between risk response options that require different payment schedules. A risk response project with costs spread out over more than one year (e.g. incremental upgrades to an IT system) may be more advantageous than a project with costs concentrated up front that may cost less in the long run (e.g. replacing the system).
    • However, the impact that risk response projects have on reducing risk severity is not necessarily static. For example, an expensive project like replacing a system may drastically reduce the risk severity of a system failure. Whereas, incremental system upgrades may only marginally reduce risk severity in the short term but reach similar levels as a full system replacement in a few years.
    Instructions:

    Calculate expected cost for multiple years using the Risk Costing Tool for:

    • Risk events that are subject to change in severity over time.
    • Risk responses that reduce the severity of the risk gradually.
    • Risk responses that cannot be implemented immediately.

    Copy and paste the graphs into the Risk Report and the Risk Event Action Plan for the risk event.

    Sample charts on the cost of risk responses from the Risk Costing Tool.

    Record the results in the Risk Costing Tool.

    Step 3.2

    Report IT Risk Priorities

    Activities
    • 3.2.1 Obtain executive approval for risk action plans
    • 3.2.2 Socialize the Risk Report
    • 3.2.3 Transfer ownership of risk responses to project managers
    • 3.2.4 Finalize the Risk Management Program Manual

    This step involves the following participants:

    • IT risk council
    • Relevant business stakeholders
    • Representation from senior management team

    Outcomes of this step

    • Obtained approval for risk action plans
    • Communicated IT’s risk recommendations to senior leadership
    • Embedded risk management into day-to-day IT operations

    Monitor, Respond, and Report on IT Risk

    Step 3.1 Step 3.2

    Effectively deliver IT risk expertise to the business

    Communicate IT risk management in two directions:

    1. Up to senior leadership (and ERM if applicable)
    2. Down to IT employees (embedding risk awareness)
    3. Visualization of communicating Up to 'Senior Leadership' and Down to 'IT Personnel'.

    Create a strong paper trail and obtain sign-off for the ITRC’s recommendations.

    Now that you have collected all of the necessary raw data, you must communicate your insights and recommendations effectively.

    A fundamental task of risk management is communicating risk information to senior management. It is your responsibility to enable them to make informed risk decisions. This can be considered upward communication.

    The two primary goals of upward communication are:

    1. Transferring accountability for high-priority IT risks to the ERM or to senior leadership.
    2. Obtaining funds for risk response projects recommended by the ITRC.

    Good risk management also has a trickle-down effect impacting all of IT. This can be considered downward communication.

    The two primary goals of downward communication are:

    1. Fostering a risk-aware IT culture.
    2. Ensuring that the IT risk management program maintains momentum and runs effectively.

    3.2.1 Obtain executive approval for risk action plans

    Best Practices and Key Benefits

    Best practice is for all acceptable risks to also be signed-off by senior leadership. However, for ITRCs that brainstorm 100+ risks, this may not be possible. If this is the case, prioritize accepted risks that were assessed to be closest to the organization’s thresholds.

    By receiving a stamp of approval for each key risk from senior management, you ensure that:

    1. The organization is aware of important IT risks that may impact business objectives.
    2. The organization supports the risk assessment conducted by the ITRC.
    3. The organization supports the plan of action and monitoring responsibilities proposed by the ITRC.
    4. If a risk event were to occur, the organization holds ultimate accountability.
    Sample of the Risk Event Action Plan template.

    Task:
    All IT risks that were flagged for exceeding the organization’s severity thresholds must obtain sign-off by the CIO or another member of the senior leadership team.

    • In the assessment phase, you evaluated risks using severity thresholds approved by the business and determined whether or not they justified a risk response.
    • Whether your recommendation was to accept the risk or to analyze possible risk responses, the business should be made aware of most IT risks.

    3.2.2 Socialize the risk report

    Create a succinct, impactful document that summarizes the outcomes of risk assessment and highlights the IT risk council’s top recommendations to the senior leadership team.

    The Risk Report contains:
    • An executive summary page highlighting the main takeaways for senior management:
      • A short summary of results from the most recent risk assessment
      • Dashboard
      • A list of top 10 risks ordered from most severe to least
    • Subsequent individual risk analyses (1 to 10)
      • Detailed risk assessment data
      • Risk responses
      • Risk response analysis
      • Multi-year cost projection (see the following slide)
      • Dashboard
      • Recommendations
    Sample of the Risk Report template.

    Risk Report

    Pursue projects that reduce the likelihood or impact of the risk event

    Encourage risk awareness to extend the benefits of risk management to every aspect of IT.

    Benefits of risk awareness:

    • More preventative and proactive approaches to IT projects are discussed and considered.
    • Changes to the IT threat landscape are more likely to be detected, communicated, and acted upon.
    • IT possesses a realistic perception of its ability to perform functions and provide services.
    • Contingency plans are put in place to hedge against risk events.
    • Fewer IT risks go unidentified.
    • CIOs and business executives make better risk decisions.

    Consequences of low risk awareness:

    • False confidence about the number of IT risks impacting the organization and their severity.
    • Risk-relevant information is not communicated to the ITRC, which may result in inaccurate risk assessments.
    • Confusion surrounding whose responsibility it is to consider how risk impacts IT decision making.
    • Uncertainty and panic when unanticipated risks impact the IT department and the organization.

    Embedding risk management in the IT department is a full-time job

    Take concrete steps to increase risk-aware decision making in IT.

    The IT risk council plays an instrumental role in fostering a culture of risk awareness throughout the IT department. In addition to periodic risk assessments, fulfilling reporting requirements, and undertaking ongoing monitoring responsibilities, members of the ITRC can take a number of actions to encourage other IT employees to adopt a risk-focused approach, particularly at the project planning stage.

    Embed risk management in project planning

    Make time for discussing project risks at every project kick-off.
    • A main benefit of including senior personnel from across IT in the ITRC is that they are able to disseminate the IT risk council’s findings to their respective practices.
    • At project kick-off meetings, schedule time to identify and assess project-specific risks.
    • Encourage the project team to identify strategies to reduce the likelihood and impact of those risks and document these in the project charter.
    • Lead by example by being clear and open about what constitutes acceptable and unacceptable risks.

    Embed risk management with employee

    Train IT staff on the ITRC’s planned responses to specific risk events.
    • If a response to a particular risk event is not to implement a project but rather to institute new policies or procedures, ensure that changes are communicated to employees and that they receive training.
    Provide risk management education opportunities.
    • Remember that a more risk-aware IT employee provides more value to the organization.
    • Invest in your employees by encouraging them to pursue education opportunities like receiving risk management accreditation or providing them with educational experiences such as workshops, seminars, and eLearning.

    Embedding risk management in the IT department is a full-time job (continued)

    Encourage risk awareness by adjusting performance metrics and job titles.

    Performance metrics:

    Depending on the size of your IT department and the amount of resources dedicated to ongoing risk management, you may consider embedding risk management responsibilities into the performance assessments of certain ITRC members or other IT personnel.

    • Personalize the risk management program metrics you have documented in your Risk Management Program Manual.
    • Evidence that KPIs are monitored and frequently reported is also a good indicator that risk owners are fulfilling their risk management responsibilities.
    • Info-Tech Insight

      If risk management responsibilities are not built into performance assessments, it is less likely that they will invest time and energy into these tasks. Adding risk management metrics to performance assessments directly links good job performance with good risk management, making it more likely that ITRC activities and initiatives gain traction throughout the IT department.

    Job descriptions:

    Changing job titles to reflect the focus of an individual’s role on managing IT risk may be a good way to distinguish personnel tasked with developing KRIs and monitoring risks on a week-to-week basis.

    • Some examples include IT Risk Officer, IT Risk Manager, and IT Risk Analyst.

    3.2.3 Transfer ownership of risk responses to project managers

    Once risk responses have obtained approval and funding, it is time to transform them into fully-fledged projects.

    Image of a hand giving a key to another hand and a circle split into quadrants of Governance with 'Governance of Risks' being put into 'Governance of Projects'.

    3.2.4 Finalize the Risk Management Program Manual

    Go back through the Risk Management Program Manual and ensure that the material will accurately reflect your approach to risk management going forward.

    Remember, the program manual is a living document that should be evolving alongside your risk management program, reflecting best practices, knowledge, and experiences accrued from your own assessments and experienced risk events.

    The best way to ensure that the program manual continues to guide and document your risk management program is to make it the focal point of every ITRC meeting and ensure that one participant is tasked with making necessary adjustments and additions.

    Sample of the Risk Management Program Manual. Risk Management Program Manual

    “Upon completing the Info-Tech workshop, the deliverables that we were left with were really outstanding. We put together a 3-year project plan from a high level, outlining projects that will touch upon our high risk areas.” (Director of Security & Risk, Water Management Company)

    Don’t allow your risk management program to flatline

    54% of small businesses haven’t implemented controls to respond to the threat of cyber attacks (Source: Insurance Bureau of Canada, 2021)

    Don’t be lulled into a false sense of security. It might be your greatest risk.

    So you’ve identified the most important IT risks and implemented projects to protect IT and the business.

    Unfortunately, your risk assessment is already outdated.

    Perform regular health checks to keep your finger on the pulse of the key risks threatening the business and your reputation.

    To continue the momentum of your newly forged IT risk management program, read Info-Tech’s research on conducting periodic risk assessments and “health checks”:

    Revive Your Risk Management Program With a Regular Health Check

    • Complete Info-Tech’s Risk Management Health Check to seize the momentum you created by building a robust IT risk management program and create a process for conducting periodic health checks and embedding ongoing risk management into every aspect of IT.
    • Our focus is on using data to make IT risk assessment less like an art and more like a science. Ongoing data-driven risk management is self-improving and grounded in historical data.

    Appendix I: Familiarize yourself with key risk terminology

    Review important risk management terms and definitions.

    Risk

    An uncertain event or set of events which, should it occur, will have an effect on the achievement of objectives. A risk consists of a combination of the likelihood of a perceived threat or opportunity occurring and the magnitude of its impact on objectives (Office of Government Commerce, 2007).

    Threat

    An event that can create a negative outcome (e.g. hostile cyber/physical attacks, human errors).

    Vulnerability

    A weakness that can be taken advantage of in a system (e.g. weakness in hardware, software, business processes).

    Risk Management

    The systematic application of principles, approaches, and processes to the tasks of identifying and assessing risks, and then planning and implementing risk responses. This provides a disciplined environment for proactive decision making (Office of Government Commerce, 2007).

    Risk Category

    Distinct from a risk event, a category is an abstract profile of risk. It represents a common group of risks. For example, you can group certain types of risks under the risk category of IT Operations Risks.

    Risk Event

    A specific occurrence of an event that falls under a particular risk category. For example, a phishing attack is a risk event that falls under the risk category of IT Security Risks.

    Risk Appetite

    An organization’s attitude towards risk taking, which determines the amount of risk that it considers acceptable. Risk appetite also refers to an organization’s willingness to take on certain levels of exposure to risk, which is influenced by the organization’s capacity to financially bear risk.

    Enterprise Risk Management

    (ERM) – A strategic business discipline that supports the achievement of an organization’s objectives by addressing the full spectrum of organizational risks and managing the combined impact of those risks as an interrelated risk portfolio (RIMS, 2015).

    Appendix II: Likelihood vs. Frequency

    Why we measure likelihood, not frequency:

    The basic formula of Likelihood x Impact = Severity is a common methodology used across risk management frameworks. However, some frameworks measure likelihood using Frequency rather than Likelihood.

    Frequency is typically measured as the number of instances an event occurs over a given period of time (e.g. once per month).

    • For risk assessment, historical data regarding the frequency of a risk event is commonly used to indicate the likelihood that the event will happen in the future.

    Likelihood is a numerical representation of the “degree of belief” that the risk event will occur in a given future timeframe (e.g. 25% likelihood that the event will occur within the next year).

    False Objectivity

    While some may argue that frequency provides an objective measurement of likelihood, it is well understood in the field of likelihood theory that historical data regarding the frequency of a risk event may have little bearing over the likelihood of that event happening in the future. Frequency is often an indication of future likelihood but should not be considered an objective measurement of it.

    Likelihood scales that use frequency underestimate the magnitude of risks that lack historical precedent. For example, an IT department that has never experienced a high-impact data breach would adopt a very low likelihood score using the frequentist approach. However, if all of the organization’s major competitors have suffered a major breach within the last two years, they ought to possess a much higher degree of belief that the risk event will occur within the next year.

    Likelihood is a more comprehensive measurement of future likelihood, as frequency can be used to inform the selection of a likelihood value. The process of selecting intersubjective likelihood values will naturally internalize historical data such as the frequency that the event occurred in the past. Further, the frequency that the event is expected to occur in the future can be captured by the expected impact value. For example, a risk event that has an expected impact per occurrence of $10,000 that is expected to occur three times over the next year has an expected impact of $30,000.

    Appendix III: Should max impacts sway decision making?

    Don’t just fixate on the most likely impact – be aware of high-impact outcomes.

    During assessment, risks are evaluated according to their most likely financial impact.

    • For example, a service outage will likely last for two hours and may have an expected cost of $14,000.

    Naturally, focusing on the most likely financial impact will exclude higher impacts that – while theoretically possible – are so unlikely that they do not warrant any real consideration.

    • For example, it is possible that a service outage could last for days; however, the likelihood for such an event may be well below 1%.

    While the risk severity level assessment allows you to present impacts as a range of values (e.g. $50,000 to $75,000), the expected cost assessment requires you to select specific values.

    • However, this analysis may fail to consider much higher potential impacts that have non-negligible likelihood values (likelihood values that you cannot ignore).
    • What you consider “non-negligible” will depend on your organizational risk tolerance/appetite.

    Sometimes called Black Swan events or Fat-Tailed outcomes, high-impact events may occur when the far right of the likelihood distribution – or the “tail” – is thicker than a normal distribution (see fig. 2).

    • A good example is a data breach. While small to medium impacts are far more likely to occur than a devastating intrusion, the high-impact scenario cannot be ignored completely.

    For risk events that contain non-negligible likelihoods (too high to be ignored) consider elevating the risk severity level or expected cost.

    Figure 1 is a graph presenting a 'Normal Likelihood Distribution', the axes being 'Likelihood' and 'Financial Impact'.
    Figure 2 is a graph presenting a 'Fat-Tailed Likelihood Distribution' with a point at the top of the parabola labelled 'Most Likely Impact' but with a much wider bottom labelled 'Fat-Tailed Outcomes', the axes being 'Likelihood' and 'Financial Impact'.

    Leverage Info-Tech’s research on security and compliance risk to identify additional risk events

    Title card of the Info-tech blueprint 'Take Control of Compliance Improvement to Conquer Every Audit' with subtitle 'Don't gamble recklessly with external compliance. Play a winning system and take calculated risks to stack the odds in your favor.


    Take Control of Compliance Improvement to Conquer Every Audit

    Info-Tech Insight

    Don’t gamble recklessly with external compliance. Play a winning system and take calculated risks to stack the odds in your favor.

    Take an agile approach to analyze your gaps and prioritize your remediations. You don’t always have to be fully compliant as long as your organization understands and can live with the consequences.

    Stock photo of a woman sitting at a computer surrounded by rows of computers.


    Develop and Implement a Security Risk Management Program

    Info-Tech Insight

    Security risk management equals cost effectiveness.

    Time spent upfront identifying and prioritizing risks can mean the difference between spending too much and staying on budget.

    Research Contributors and Experts

    Sandi Conrad
    Principal Research Director
    Info-Tech Research Group

    Christine Coz
    Executive Counsellor
    Info-Tech Research Group

    Milena Litoiu
    Principal Research Director
    Info-Tech Research Group

    Scott Magerfleisch
    Executive Advisor
    Info-Tech Research Group

    Aadil Nanji
    Research Director
    Info-Tech Research Group

    Andy Neill
    Associate Vice-President of Research
    Info-Tech Research Group

    Daisha Pennie
    IT Risk Management
    Oklahoma State University

    Ken Piddington
    CIO and Executive Advisor
    MRE Consulting

    Frank Sewell
    Research Director
    Info-Tech Research Group

    Andrew Sharpe
    Research Director
    Info-Tech Research Group

    Chris Warner
    Consulting Director- Security
    Info-Tech Research Group

    Sterling Bjorndahl
    Director of IT Operations
    eHealth Saskatchewan

    Research Contributors and Experts

    Ibrahim Abdel-Kader
    Research Analyst
    Info-Tech Research Group

    Tamara Dwarika
    Internal Auditor
    A leading North American Utility

    Anne Leroux
    Director
    ES Computer Training

    Ian Mulholland
    Research Director
    Info-Tech Research Group

    Michel Fossé
    Consulting Services Manager
    IBM Canada (LGS)

    Petar Hristov
    Research Director
    Info-Tech Research Group

    Steve Woodward
    Research Director
    CEO, Cloud Perspectives

    *Plus 10 additional interviewees who wish to remain anonymous.

    Bibliography

    “2021 State of the CIO.” IDG, 28 January 2021. Web.

    “4 Reasons Why CIOs Lose Their Jobs.” Silverton Consulting, 2012. Web.

    Beasley, Mark, Bruce Branson, and Bonnie Hancock. “The State of Risk Oversight,” AICPA, April 2021. Web.

    COBIT 2019. ISACA, 2019. Web.

    “Cognyte jeopardized its database exposing 5 billion records, including earlier data breaches.” SecureBlink, 21 June 2021. Web.

    Culp, Steve. “Accenture 2019 Global Risk Management Study, Financial Services Report.” Accenture, 2019. Web.

    Curtis, Patchin, and Mark Carey. “Risk Assessment in Practice.” COSO Committee of Sponsoring Organizations of the Treadway Commission, Deloitte & Touche LLP, 2012. Web.

    “Cyber Risk Management.” Insurance Bureau of Canada (IBC), 2022. Web.

    Eccles, Robert G., Scott C. Newquist, and Roland Schatz. “Reputation and Its Risks.” Harvard Business Review, February 2007. Web.

    Eden, C. and F. Ackermann. Making Strategy: The Journey of Strategic Management. Sage Publications, 1998.

    “Enterprise Risk Management Maturity Model.” OECD, 9 February 2021. Web.

    Ganguly, Saptarshi, Holger Harreis, Ben Margolis, and Kayvaun Rowshankish. “Digital Risks: Transforming risk management for the 2020s.” McKinsey & Company, 10 February 2017. Web.

    “Governance Institute of Australia Risk Management Survey 2020.” Governance Institute of Australia, 2020. Web.

    “Guidance on Enterprise Risk Management.” COSO, 2022. Web.

    Henriquez, Maria. “The Top 10 Data Breaches of 2021” Security Magazine, 9 December 2021. Web.

    Holmes, Aaron. “533 million Facebook users’ phone numbers and personal data have been leaked online.” Business Insider, 3 April 2021. Web.

    Bibliography

    “Integrated Risk and Compliance Management for Banks and Financial Services Organizations: Benefits of a Holistic Approach.” MetricStream, 2022. Web.

    “ISACA’s Risk IT Framework Offers a Structured Methodology for Enterprises to Manage Information and Technology Risk.” ISACA, 25 June 2020. Web.

    ISO 31000 Risk Management. ISO, 2018. Web.

    Lawton, George. “10 Enterprise Risk Management Trends in 2022.” TechTarget, 2 February 2022. Web.

    Levenson, Michael. “MGM Resorts Says Data Breach Exposed Some Guests’ Personal Information.” The New York Times, 19 February 2020. Web.

    Management of Risk (M_o_R): Guidance for Practitioners. Office of Government Commerce, 2007. Web.

    “Many small businesses vulnerable to cyber attacks.” Insurance Bureau of Canada (IBC), 5 October 2021.

    Maxwell, Phil. “Why risk-informed decision-making matters.” EY, 3 December 2019. Web.

    “Measuring and Mitigating Reputational Risk.” Marsh, September 2014. Web.

    Natarajan, Aarthi. “The Top 6 Business Risks you should Prepare for in 2022.” Diligent, 22 December 2021. Web.

    “Operational Risk Management Excellence – Get to Strong Survey: Executive Report.” KMPG and RMA, 2014. Web.

    “Third-party risk is becoming a first priority challenge.” Deloitte, 2022. Web.

    Thomas, Adam, and Dan Kinsella. “Extended Enterprise Risk Management Survey, 2020.” Deloitte, 2021. Web.

    Treasury Board Secretariat. “Guide to Integrated Risk Management.” Government of Canada, 12 May 2016. Web.

    Webb, Rebecca. “6 Reasons Data is Key for Risk Management.” ClearRisk, 13 January 2021. Web.

    “What is Enterprise Risk Management (ERM)?” RIMS, 2015. Web.

    Wiggins, Perry. “Do you spend enough time assessing strategic risks?” CFO, 26 January 2022. Web.

    Select an ERP Implementation Partner

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    • Parent Category Name: Enterprise Resource Planning
    • Parent Category Link: /enterprise-resource-planning
    • Enterprise application implementations are complex, and their success is critical to business operations.
    • Selecting the right software implementation partner is as important for the success of the ERP initiative as selecting the right software.
    • System implementation often thrusts the product into the spotlight, with the implementation partner being an afterthought, and all too often organizational needs are ignored altogether.

    Our Advice

    Critical Insight

    • ERP implementation is not a one-and-done exercise. Most often it is the start of a multi-year working relationship between the software vendor or systems integrator and your organization. Take the time to find the right fit to ensure success.
    • The conventional approach to ERP implementation partner selection puts the ERP vendor and systems integrators in the driver's seat with little regard to your specific needs as an organization. You need to take an eyes-wide-open approach to your organization’s strengths and weaknesses to properly select and manage the implementation partner relationship.
    • Self-assessment is the critical first step in a successful implementation. Every organization has a unique combination of critical success factors (CSFs) that will be required to unlock the potential of their ERP. You must find the right partner or partners whose strengths complement your weaknesses to ensure your success.
    • Before you start knocking on vendors’ doors, ensure you have a holistic request that encompasses the strategic, tactical, operational, and commodity factors required for the success of your ERP implementation.

    Impact and Result

    • Use Info-Tech’s implementation partner selection process to find the right fit for your organization.
    • Understand the enterprise application CSFs and determine the unique requirements of your organization through this lens.
    • Define your implementation partner requirements separately from your software requirements and allow vendors to respond to those specifically.
    • Use our assessment tools to score and assess the CSFs required to select the right software implementation partners.

    Select an ERP Implementation Partner Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should focus on selecting the right implementation partner, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify your strategic needs

    Review the CSFs that are of strategic importance. Evaluating the gaps in your organization's capabilities enables you to choose a partner that can properly support you in your project.

    • Select an ERP Implementation Partner Workbook

    2. Review your tactical, commodity, and operational needs

    Review the CSFs that are of tactical, commodity, and operational importance. Evaluating the gaps in your organization's capabilities enables you to choose a partner that can properly support you in your project.

    3. Build your RFx and evaluate the responses

    Review your RFx and build an initial list of vendor/implementors to reach out to. Finally, build your evaluation checklist to rate the incoming responses.

    • Short-Form RFP Template
    • Long-Form RFP Template
    • Lean RFP Template
    • Supplementary RFx Material
    • RFx Vendor Evaluation Tool
    [infographic]

    Workshop: Select an ERP Implementation Partner

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Organizational Strategic Needs

    The Purpose

    Review the critical success factors that are of strategic importance. Evaluating the gaps in your organization's capabilities enables you to choose a partner that can properly support you in your project.

    Key Benefits Achieved

    ERP strategy model defined

    Strategic needs identified

    Activities

    1.1 Review the business context.

    1.2 Build your ERP strategy model.

    1.3 Assess your strategic needs.

    Outputs

    ERP strategy model

    ERP strategy model

    Strategic needs analysis

    2 Review Your Tactical, Commodity, and Operational Needs

    The Purpose

    Review the critical success factors that are of tactical, commodity, and operational importance. Evaluating the gaps in your organization's capabilities enables you to choose a partner that can properly support you in your project.

    Key Benefits Achieved

    Tactical, commodity, and operational needs identified

    Activities

    2.1 Assess your tactical needs.

    2.2 Assess your commodity needs.

    2.3 Assess your operational needs.

    Outputs

    Tactical needs analysis

    Commodity needs analysis

    Operational needs analysis

    3 Build Your RFx

    The Purpose

    Review your RFx and build an initial list of vendor/implementors to reach out to. Finally, build your evaluation checklist to rate the incoming responses.

    Key Benefits Achieved

    Draft RFI or RFP

    Target vendor list

    Activities

    3.1 Decide on an RFI or RFP.

    3.2 Complete the RFx with the needs analysis.

    3.3 Build a list of targeted vendors

    Outputs

    Draft RFI or RFP

    Draft RFI or RFP

    Target vendor list

    4 Evaluate Vendors

    The Purpose

    Build a scoring template for use in vendor evaluation to ensure consistent comparison criteria are used.

    Key Benefits Achieved

    A consistent and efficient evaluation process

    Activities

    4.1 Assign weightings to the evaluation criteria.

    4.2 Run a vendor evaluation simulation to validate the process.

    Outputs

    Completed partner evaluation tool

    Streamline Application Management

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    • Parent Category Name: Maintenance
    • Parent Category Link: /maintenance
    • Today’s rapidly scaling and increasingly complex products create mounting pressure on delivery teams to release new features and changes quickly and with sufficient quality.
    • Many organizations lack the critical management capabilities to balance maintenance with new development and ensure high product value.
    • Application management is often viewed as a support function rather than an enabler of business growth. Focus and investments are only placed on management when it becomes a problem.
    • The lack of governance and practice accountability leaves application management in a chaotic state: politics take over, resources are not strategically allocated, and customers are frustrated.

    Our Advice

    Critical Insight

    • New features, fixes, and enhancements are all treated the same and managed in a single backlog. Teams need to focus on prioritizing their efforts on what is valuable to the organization, not to a single department.
    • Business integration is not optional. The business (i.e. product owners) must be represented in guiding delivery efforts and performing ongoing validation and verification of new features and changes.

    Impact and Result

    • Justify the necessity to optimize application management. Gain a grounded understanding of stakeholder objectives and validate their achievability against the current maturity of application management.
    • Strengthen backlog management practices. Obtain a holistic picture of the business and technical impacts, risks, value, complexity, and urgency of each backlog item in order to justify its priority and relevance. Apply the appropriate management approach to each software product according to its criticality and value to the business.
    • Establish and govern a repeatable process. Develop a management process with well-defined steps, quality controls, and roles and responsibilities, and instill good practices to improve the success of delivery.

    Streamline Application Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should sustain your application management practice, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define your priorities

    State the success criteria of your application management practice through defined objectives and metrics. Assess your maturity.

    • Streamline Application Management – Phase 1: Define Your Priorities
    • Application Management Strategy Template
    • Application Management Maturity Assessment Tool

    2. Govern application management

    Structure your application management governance model with the right process and roles. Inject product ownership into your practice.

    • Streamline Application Management – Phase 2: Govern Application Management

    3. Build your optimization roadmap

    Build your application management optimization roadmap to achieve your target state.

    • Streamline Application Management – Phase 3: Build Your Optimization Roadmap
    [infographic]

    Workshop: Streamline Application Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Your Priorities

    The Purpose

    State the success criteria of your application management practice through defined objectives and metrics.

    Assess your maturity.

    Key Benefits Achieved

    Grounded stakeholder expectations

    Application management maturity and identification of optimization opportunities

    Activities

    1.1 Set your objectives.

    1.2 Assess your maturity.

    Outputs

    Application management objectives and metrics

    Application management maturity and optimization opportunities

    2 Govern Application Management

    The Purpose

    Structure your application management governance model with the right process and roles.

    Inject product ownership into your practice.

    Key Benefits Achieved

    Management approach aligned to product value and criticality

    Management techniques to govern the product backlog

    Target-state application management process and roles

    Activities

    2.1 Select your management approach.

    2.2 Manage your single product backlog.

    2.3 Optimize your management process.

    2.4 Define your management roles.

    Outputs

    Application management approach for each application

    Product backlog management practices

    Application management process

    Application management roles and responsibilities and communication flow

    3 Build Your Optimization Roadmap

    The Purpose

    Build your application management optimization roadmap to achieve your target state.

    Key Benefits Achieved

    Optimization opportunities

    Application management optimization roadmap

    Activities

    3.1 Build your optimization roadmap.

    Outputs

    Application management optimization roadmap

    Portfolio Management

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    • Parent Category Name: Applications
    • Parent Category Link: /applications

    The challenge

    • Typically your business wants much more than your IT development organization can deliver with the available resources at the requested quality levels.
    • Over-damnd has a negative influence on delivery throughput. IT starts many projects (or features) but has trouble delivering most of them within the set parameters of scope, time, budget, and quality. Some requested deliverables may even be of questionable value to the business.
    • You may not have the right project portfolio management (PPM) strategy to bring order in IT's delivery activities and to maximize business value.

    Our advice

    Insight

    • Many in IT mix PPM and project management. Your project management playbook does not equate to the holistic view a real PPM practice gives you.
    • Some organizations also mistake PPM for a set of processes. Processes are needed, but a real strategy works towards tangible goals.
    • PPM works at the strategic level of the company; hence executive buy-in is critical. Without executive support, any effort to reconcile supply and demand will be tough to achieve.

    Impact and results 

    • PPM is a coherent business-aligned strategy that maximizes business value creation across the entire portfolio, rather than in each project.
    • Our methodology tackles the most pressing challenge upfront: get executive buy-in before you start defining your goals. With senior management behind the plan, implementation will become easier.
    • Create PPM processes that are a cultural fit for your company. Define your short and long-term goals for your strategy and support them with fully embedded portfolio management processes.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started.

    Read our executive brief to understand why you should develop a PPM strategy and understand how our methodology can help you. We show you how we can support you.

    Obtain executive buy-in for your strategy

    Ensure your strategy is a cultural fit or cultural-add for your company.

    • Develop a Project Portfolio Management Strategy – Phase 1: Get Executive Buy-In for Your PPM Strategy (ppt)
    • PPM High-Level Supply-Demand Calculator (xls)
    • PPM Strategic Plan Template (ppt)
    • PPM Strategy-Process Goals Translation Matrix Template (xls)

    Align the PPM processes to your company's strategic goals

    Use the advice and tools in this stage to align the PPM processes.

    • Develop a Project Portfolio Management Strategy – Phase 2: Align PPM Processes to Your Strategic Goals (ppt)
    • PPM Strategy Development Tool (xls)

    Refine and complete your plan

    Use the inputs from the previous stages and add a cost-benefit analysis and tool recommendation.

    • Streamline Application Maintenance – Phase 3: Optimize Maintenance Capabilities (ppt)

    Streamline your maintenance delivery

    Define quality standards in maintenance practices. Enforce these in alignment with the governance you have set up. Show a high degree of transparency and open discussions on development challenges.

    • Develop a Project Portfolio Management Strategy – Phase 3: Complete Your PPM Strategic Plan (ppt)
    • Project Portfolio Analyst / PMO Analyst (doc)

     

     

    Improve Your IT Recruitment Process

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    • Parent Category Name: Attract & Select
    • Parent Category Link: /attract-and-select

    Business and IT leaders aiming to recruit and select the best talent need to:

    • Get involved in the talent acquisition process at key moments.
    • Market their organization to top talent through an authentic employer brand.
    • Create engaging and accurate job ads.
    • Leverage purposeful sourcing for anticipated talent needs.
    • Effectively assess candidates with a strong interview process.
    • Set up new employees for success.

    Our Advice

    Critical Insight

    To create a great candidate experience, IT departments must be involved in the process at key points, recruitment and selection is not a job for HR alone!

    Impact and Result

    • Use this how-to guide to articulate an authentic (employee value proposition) EVP and employer brand.
    • Perform an analysis of current sourcing methods and build an action plan to get IT involved.
    • Create an effective and engaging job ad to insure the right people are applying.
    • Train hiring managers to effectively deliver interviews that correctly assess candidate suitability.
    • Get links to in-depth Info-Tech resources and tools.

    Improve Your IT Recruitment Process Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Improve Your IT Recruitment Process – A guide to help you attract and select the best talent.

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    • Improve Your IT Recruitment Process Capstone Deck

    2. Improve Your IT Recruitment Process Workbook – A tool to document your action plans.

    Use this tool in conjunction with the Improve you IT Recruitment Process to document your action plans

    • Improve Your IT Recruitment Process Workbook

    3. Interview Guide Template – A template to organize interview questions and their rating scales, take notes during the interview, and ensure all interviews follow a similar structure.

    To get useful information from an interview, the interviewer should be focused on what candidates are saying and how they are saying it, not on what the next question will be, what probes to ask, or how they will score the responses. This Interview Guide Template will help interviewers stay focused and collect good information about candidates.

    • Interview Guide Template

    4. IT Behavioral Interview Question Library – A tool that contains a complete list of sample questions aligned with core, leadership, and IT competencies.

    Hiring managers can choose from a comprehensive collection of core, functional, and leadership competency-based behavioral interview questions.

    • IT Behavioral Interview Question Library

    5. Job Ad Template – A template to allow complete documentation of the characteristics, responsibilities, and requirements for a given job posting in IT.

    Use this template to develop a well-written job posting that will attract the star candidates and, in turn, deflect submission of irrelevant applications by those unqualified.

    • Job Ad Template

    6. Idea Catalog – A tool to evaluate virtual TA solutions.

    The most innovative technology isn’t necessarily the right solution. Review talent acquisition (TA) solutions and evaluate the purpose each option serves in addressing critical challenges and replacing critical in-person activities.

    • Idea Catalog: Adapt the Talent Acquisition Process to a Virtual Environment
    [infographic]

    Workshop: Improve Your IT Recruitment Process

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Employee Value Proposition and Employer Branding

    The Purpose

    Establish the employee value proposition (EVP) and employer brand.

    Key Benefits Achieved

    Have a well-defined EVP that you communicate through your employer brand.

    Activities

    1.1 Gather feedback.

    1.2 Build key messages.

    1.3 Assess employer brand.

    Outputs

    Content and themes surrounding the EVP

    Draft EVP and supporting statements

    A clearer understanding of the current employer brand and how it could be improved

    2 Job Ads and Sourcing

    The Purpose

    Develop job postings and build a strong sourcing program.

    Key Benefits Achieved

    Create the framework for an effective job posting and analyze existing sourcing methods.

    Activities

    2.1 Review and update your job ads.

    2.2 Review the effectiveness of existing sourcing programs.

    2.3 Review job ads and sourcing methods for bias.

    Outputs

    Updated job ad

    Low usage sourcing methods identified for development

    Minimize bias present in ads and sourcing methods

    3 Effective Interviewing

    The Purpose

    Create a high-quality interview process to improve candidate assessment.

    Key Benefits Achieved

    Training on being an effective interviewer.

    Activities

    3.1 Create an ideal candidate scorecard.

    3.2 Map out your interview process.

    3.3 Practice behavioral interviews.

    Outputs

    Ideal candidate persona

    Finalized interview and assessment process

    Practice interviews

    4 Onboarding and Action Plan

    The Purpose

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Key Benefits Achieved

    Evaluation of current onboarding practice.

    Activities

    4.1 Evaluate and redesign the onboarding program.

    Outputs

    Determine new onboarding activities to fill identified gaps.

    Further reading

    Improve Your IT Recruitment Process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Own the IT recruitment process

    Train your IT department to get involved in the recruitment process to attract and select the best talent.

    Follow this blueprint to:

    • Define and communicate the unique benefits of working for your organization to potential candidates through a strong employer brand.
    • Learn best practices around creating effective job postings.
    • Target your job posting efforts on the areas with the greatest ROI.
    • Create and deliver an effective, seamless, and positive interview and offer process for candidates.
    • Acclimate new hires and set them up for success.

    Get involved at key moments of the candidate experience to have the biggest impact


    Employee Value Proposition (EVP) and Employer Brand



    Job Postings and a Strong Sourcing Program

    Effective Interviewing

    Onboarding: Setting up New Hires For Success

    Awareness Research Application Screening Interview and Assessment Follow Up Onboarding

    RECRUIT QUALITY STAFF

    Hiring talent is critical to organizational success

    Talent is a priority for the entire organization:

    Respondents rated “recruitment” as the top issue facing organizations today (McLean & Company 2022 HR Trends Report).

    37% of IT departments are outsourcing roles to fill internal skill shortages (Info-Tech Talent Trends 2022 Survey).

    Yet bad hires are alarmingly common:

    Hiring is one of the least successful business processes, with three-quarters of managers reporting that they have made a bad hire (Robert Half, 2021).

    48% of survey respondents stated improving the quality of hires was the top recruiting priority for 2021 (Jobvite, 2021).

    Workshop overview

    Prework

    Day 1

    Day 2

    Day 3

    Day 4

    Post work

    Current Process and Job Descriptions Documented

    Establish the Employee Value Proposition (EVP) and Employer Brand

    Develop Job Postings and Build a Strong Sourcing Program

    Effective Interviewing

    Onboarding and Action Planning

    Putting the Action Plan Into Action!

    Activities

    • Recruitment Process Mapped Out and Stakeholders Identified
    • Prepare a JD and JP for Four Priority Jobs
    • Collect Information on Where Your Best Candidates Are Coming From

    1.1 Introduce the Concept of an EVP

    1.2 Brainstorm Unique Benefits of Working at Your Organization

    1.2 Employer Brand Introduction

    2.1 What Makes an Attractive Job Posting

    2.2 Create the Framework for Job Posting

    2.3 Improve the Sourcing Process

    2.4 Review Process for Bias

    3.1 Creating an Interview Process

    3.2 Selecting Interview Questions

    3.3 Avoiding Bias During Interviews

    3.4 Practice Interviews

    4.1 Why Onboarding Matters

    4.2 Acclimatize New Hires and Set Them Up for Success

    4.3 Action Plan

    5.1 Review Outputs and Select Priorities

    5.2 Consult With HR and Senior Management to Get Buy-In

    5.3 Plan to Avoid Relapse Behaviors

    Deliverables

    1. EVP draft completed
    2. Employer brand action plan
    1. Organization-specific job posting framework
    2. Sourcing Plan Template for four priority jobs
    3. Sourcing action plan
    1. Completed Interview Guide Template
    2. Managers practice a panel interview
    1. Onboarding best practices
    2. Action plan

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Develop a strong employee value proposition

    What is an employee value proposition?

    And what are the key components?

    The employee value proposition is your opportunity to showcase the unique benefits and opportunities of working at your organization, allowing you to attract a wider pool of candidates.

    AN EMPLOYEE VALUE PROPOSITION IS:

    AN EMPLOYEE VALUE PROPOSITION IS NOT:

    • An authentic representation of the employee experience
    • Aligned with organizational culture
    • Fundamental to all stages of the employee lifecycle
    • A guide to help investment in programs and policies
    • Short and succinct
    • What the employee can do for you
    • A list of programs and policies
    • An annual project

    THE FOUR KEY COMPONENTS OF AN EMPLOYEE VALUE PROPOSITION

    Rewards

    Organizational Elements

    Working Conditions

    Day-to-Day Job Elements

    • Compensation
    • Health Benefits
    • Retirement Benefits
    • Vacation
    • Culture
    • Customer Focus
    • Organization Potential
    • Department Relationships
    • Senior Management Relationships
    • Work/Life Balance
    • Working Environment
    • Employee Empowerment
    • Development
    • Rewards & Recognition
    • Co-Worker Relationships
    • Manager Relationships

    Creating a compelling EVP that presents a picture of your employee experience, with a focus on diversity, will attract a wide pool of diverse candidates to your team. This can lead to many internal and external benefits for your organization.

    How to collect information on your EVP

    Existing Employee Value Proposition: If your organization or IT department has an existing employee value proposition, rather than starting from scratch, we recommend leveraging that and moving to the testing phase to see if the EVP still resonates with staff and external parties.

    Employee Engagement Results: If your organization does an employee engagement survey, review the results to identify the areas in which the IT organization is performing well. Identify and document any key comment themes in the report around why employees enjoy working for the organization or what makes your IT department a great place to work.

    Social Media Sites. Prepare for the good, the bad, and the ugly. Social media websites like Glassdoor and Indeed make it easier for employees to share their experiences at an organization honestly and candidly. While postings on these sites won’t relate exclusively to the IT department, they do invite participants to identify their department in the organization. You can search these to identify any positive things people are saying about working for the organization and potentially opportunities for improvement (which you can use as a starting point in the retention section of this report).

    1.1 Gather feedback

    1. Download the Improve Your IT Recruitment Workbook.
    2. On tab 1.1, brainstorm the top five things you value most about working at the organization. Ask yourself what would fall in each category and identify any key themes. Be sure to take note of any specific quotes you have.
    3. Brainstorm limitations that the organization currently has in each of those areas.

    Download the Recruitment Workbook

    Input

    Output
    • Employee opinions
    • Employee responses to four EVP components
    • Content for EVP

    Materials

    Participants

    • Recruitment Workbook
    • Diverse employees
    • Different departments
    • Different role levels

    1.2 Build key messages

    1. Go to tab 1.2 in your workbook
    2. Identify themes from activity 1.1 that would be considered current strengths of you organization.
    3. Identify themes from activity 1.2 that are aspirational elements of your organization.
    4. Identify up to four key statements to focus on for the EVP, ensuring that your EVP speaks to at least one of the five categories above.
    5. Integrate these into one overall statement.

    Examples below.

    Input

    Output
    • Feedback from focus groups
    • EVP and supporting statements

    Materials

    Participants

    • Workbook handout
    • Pen and paper for documenting responses
    • IT leadership team

    Sample EVPs

    Shopify

    “We’re Shopify. Our mission is to make commerce better for everyone – but we’re not the workplace for everyone. We thrive on change, operate on trust, and leverage the diverse perspectives of people on our team in everything we do. We solve problems at a rapid pace. In short, we get shit done.”

    Bettercloud

    “At Bettercloud, we have a smart, ambitious team dedicated to delighting our customers. Our culture of ownership and transparency empowers our team to achieve goals they didn’t think possible. For all those on board, it’s going to be a challenging and rewarding journey – and we’re just getting started.”

    Ellevest

    “As a team member at Ellevest, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission, to significantly advance your career trajectory, and to have room for fun and fulfillment in your daily life. We know that achieving a mission as critical as ours requires incredible talent and teamwork, and team is the most important thing to us.”

    Sources: Built In, 2021; Workology, 2022

    Ensure your EVP resonates with employees and prospects

    Test your EVP with internal and external audiences.

    INTERNAL TEST REVOLVES AROUND THE 3A’s

    EXTERNAL TEST REVOLVES AROUND THE 3C’s

    ALIGNED: The EVP is in line with the organization’s purpose, vision, values, and processes. Ensure policies and programs are aligned with the organization’s EVP.

    CLEAR: The EVP is straightforward, simple, and easy to understand. Without a clear message in the market, even the best intentioned EVPs can be lost in confusion.

    ACCURATE: The EVP is clear and compelling, supported by proof points. It captures the true employee experience, which matches the organization’s communication and message in the market.

    COMPELLING: The EVP emphasizes the value created for employees and is a strong motivator to join this organization. A strong EVP will be effective in drawing in external candidates. The message will resonate with them and attract them to your organization.

    ASPIRATIONAL: The EVP inspires both individuals and the IT organization as a whole. Identify and invest in the areas that are sure to generate the highest returns for employees.

    COMPREHENSIVE: The EVP provides enough information for the potential employee to understand the true employee experience and to self-assess whether they are a good fit for your organization. If the EVP lacks depth, the potential employee may have a hard time understanding the benefits and rewards of working for your organization.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Market your EVP to potential candidates: Employer Brand

    Employer brand includes how you market the EVP internally and externally – consistency is key

    The employer brand is the perception internal and external stakeholders hold of the organization and exists whether it has been curated or not. Curating the employer brand involves marketing the organization and employee experience. Grounding your employer brand in your EVP enables you to communicate and market an accurate portrayal of your organization and employee experience and make you desirable to both current and potential employees.

    The image contains a picture of several shapes. There is a trapezoid that is labelled EVP, and has a an arrow pointing to the text beside it. There is also an arrowing pointing down from it to another trapezoid that is labelled Employer Brand.

    The unique offering an employer provides to employees in return for their effort, motivating them to join or remain at the organization.

    The perception internal and external stakeholders hold of the organization.

    Alignment between the EVP, employer brand, and corporate brand is the ideal branding package. An in-sync marketing strategy ensures stakeholders perceive and experience the brand the same way, creating brand ambassadors.

    The image contains three circles that are connected. The circles are labelled: EVP, Employer Brand, Corporate Brand.

    Ensure your branding material creates a connection

    How you present your employer brand is just as important as the content. Ideally, you want the viewer to connect with and personalize the material for the message to have staying power. Use Marketing’s expertise to help craft impactful promotional materials to engage and excite the viewer.

    Visuals

    Images are often the first thing viewers notice. Use visuals that connect to your employer brand to engage the viewer’s attention and increase the likelihood that your message will resonate. However, if there are too many visuals this may detract from your content – balance is key!

    Language

    Wordsmithing is often the most difficult aspect of marketing. Your message should be accurate, informative, and engaging. Work with Marketing to ensure your wording is clever and succinct – the more concise, the better.

    Composition

    Integrate visuals and language to complete your marketing package. Ensure that the text and images are balanced to draw in the viewer.

    Case Study: Using culture to drive your talent pool

    This case study is happening in real time. Please check back to learn more as Goddard continues to recruit for the position.

    Recruiting at NASA

    Goddard Space Center is the largest of NASA’s space centers with approximately 11,000 employees. It is currently recruiting for a senior technical role for commercial launches. The position requires consulting and working with external partners and vendors.

    NASA is a highly desirable employer due to its strong culture of inclusivity, belonging, teamwork, learning, and growth. Its culture is anchored by a compelling vision, “For the betterment of Humankind,” and amplified by a strong leadership team that actively lives their mission and vision daily.

    Firsthand lists NASA as #1 on the 50 most prestigious internships for 2022.

    Rural location and no flexible work options add to the complexity of recruiting

    The position is in a rural area of Eastern Shore Virginia with a population of approximately 60,000 people, which translates to a small pool of candidates. Any hire from outside the area will be expected to relocate as the senior technician must be onsite to support launches twice a month. Financial relocation support is not offered and the position is a two-year assignment with the option of extension that could eventually become permanent.

    The image contains a picture of Steve Thornton.

    “Looking for a Talent Unicorn: a qualified, experienced candidate with both leadership skills and deep technical expertise that can grow and learn with emerging technologies.”

    Steve Thornton

    Acting Division Chief, Solutions Division, Goddard Space Flight Center, NASA

    Case Study: Using culture to drive your talent pool

    A good brand overcomes challenges.

    Culture takes the lead in NASA's job postings, which attract a high number of candidates. Postings begin with a link to a short video on working at NASA, its history, and how it lives its vision. The video highlights NASA's diversity of perspectives, career development, and learning opportunities.

    NASA's company brand and employer brand are tightly intertwined, providing a consistent view of the organization.

    The employer vision is presented in the best place to reach NASA's ideal candidate: usajobs.gov, the official website of the United States Government and the “go-to” for government job listings. NASA also extends its postings to other generic job sites as well as LinkedIn and professional associations.

    The image contains a picture of Robert Leahy.

    Interview with Robert Leahy

    Chief Information Officer, Goddard Space Flight Center, NASA

    2.1 Assess your organization’s employer brand

    1. Go to tab 2.1 in the Improve Your IT Recruitment Workbook.
    2. Put yourself in the shoes of someone on the outside looking in. If they were to look up your organization, what impression would they be given about what is like to work there?
    3. Run a Google search on your organization with key words “jobs,” “culture,” and “working environment” to see what a potential candidate would see when they begin researching your organization.
    4. You can use sites like:

    • Glassdoor
    • Indeed company pages
    • LinkedIn company pages
    • Social media
    • Your own website
  • Identify what your organization is doing well and record that under the “Continue” box in your workbook.
  • Record anything your organization should stop doing under the “Stop” box.
  • Brainstorm some ideas that your organization should think about implementing to improve the employer brand under the “Start” Box.
  • Input Output
    • Existing branding material on the internet
    • A clearer understanding of the current employer brand and how it could be improved
    Materials Participants
    • Workbook handout
    • Senior IT Leaders

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    The way you position the organization impacts who is likely to apply to posted positions.

    Create engaging job ads to attract talent to the organization

    We have a job description; can I just post that on Indeed?

    A job description is an internal document that includes sections such as general job information, major responsibilities, key relationships, qualifications, and competencies. It communicates job expectations to incumbents and key job data to HR programs.

    A job ad is an externally facing document that advertises a position with the intent of attracting job applicants. It contains key elements from the job description as well as information on the organization and its EVP.

    Write an Effective Job Ad

    • Ensure that your job ad speaks to the audience you are targeting through the language you use.
      • E.g. If you are hiring for a creative role, use creative language and formatting. If you are writing for students, emphasize growth opportunities.
    • Highlight the organization’s EVP.
    • Paint an accurate picture of key aspects of the role but avoid the nitty gritty as it may overwhelm applicants.
    • Link to your organization’s website and social media platforms so applicants can easily find more information.

    A job description informs a job ad, it doesn’t replace it. Don’t be lulled into using a job description as a posting when there’s a time crunch to fill a position. Refer to job postings as job advertisements to reinforce that their purpose is to attract attention and talent.

    An effective job posting contains the following elements:

    Position Title
    • Clearly defined job titles are important for screening applicants as this is one of the first things the candidate will read.
    • Indicating the earnings range that the position pays cuts out time spent on reviewing candidates who may never accept the position and saves them from applying to a job that doesn’t match what they are looking for.
    Company
    • Provide a brief description of the organization including the products or services it offers, the corporate culture, and any training and career development programs.
    Summary Description
    • Describe briefly why the position exists. In other words, what is the position's primary purpose? The statement should include the overall results the job is intended to produce and some of the key means by which the position achieves these results.
    Responsibilities
    • Use bullet points to list the fundamental accountabilities of the position. Candidates want to know what they will be doing on a day-to-day basis.
    • Begin each responsibility or accountability statement with an action word and follow with a brief phrase to describe what is done to accomplish the function.
    Position Characteristics
    • Give examples of key problems and thinking challenges encountered by the position. Describe the type of analysis or creativity required to resolve these problems.
    • Provide examples of final decision-making authority. The examples should reflect the constraints placed on the position by people, policies, and/or procedures.
    Position Requirements
    • List all formal education and certifications required.
    • List all knowledge and experience required.
    • List all personal attributes required.
    Work Conditions
    • List all work conditions that the employee must accommodate. This could include any sensory, physical, or mental requirements of the position or any special conditions of employment, such as hours.
    Process to Apply
    • Include the methods in which the organization wants to receive applications and contact information of who will receive the applications.

    Bottom Line: A truly successful job posting ferrets out those hidden stars that may be over cautious and filters out hundreds of applications from the woefully under qualified.

    The do’s and don’ts of an inclusive job ad

    DON’T overlook the power of words. Avoid phrases like “strong English language skills” as this may deter non-native English speakers from applying and a “clean-shaven” requirement can exclude candidates whose faith requires them to maintain facial hair.

    DON’T post a long requirements list. A study showed that the average jobseeker spends only 49.7 seconds reviewing a listing before deciding it's not a fit.*

    DON’T present a toxic work culture; phrases such as “work hard, play hard” can put off many candidates and play into the “bro- culture” stereotype in tech.

    Position Title: Senior Lorem Ipsum

    Salary Band: $XXX to $XXX

    Diversity is a core value at ACME Inc. We believe that diversity and inclusion is our strength, and we’re passionate about building an environment where all employees are valued and can perform at their best.

    As a … you will …

    Our ideal candidate ….

    Required Education and Experience

    • Bachelor’s degree in …
    • Minimum five (5) years …

    Required Skills

    Preferred Skills

    At ACME Inc. you will find …

    DO promote pay equity by being up front and honest about salary expectations.

    DO emphasize your organization’s commitment to diversity and an inclusive workplace by adding an equity statement.

    DO limit your requirements to “must haves” or at least showcase them first before the “nice-to-haves.”

    DO involve current employees or members of your employee resource groups when creating job descriptions to ensure that they ask for what you really need.

    DO focus on company values and criteria that are important to the job, not just what’s always been done.

    *Source: Ladders, 2013

    Before posting the job ad complete the DEI job posting validation checklist

    Does the job posting highlight your organization’s EVP

    Does the job posting avoid words that might discourage women, people of color, and other members of underrepresented groups from applying?

    Has the position description been carefully reviewed and revised to reflect current and future expectations for the position, rather than expectations informed by the persons who have previously held the job?

    Has the hiring committee eliminated any unnecessary job skills or requirements (college degree, years or type of previous experience, etc.) that might negatively impact recruitment of underrepresented groups?

    Has the hiring committee posted the job in places (job boards, websites, colleges, etc.) where applicants from underrepresented groups will be able to easily view or access it?

    Have members of the hiring committee attended job fairs or other events hosted by underrepresented groups?

    Has the hiring committee asked current employees from underrepresented groups to spread the word about the position?

    Has the hiring committee worked with the marketing team to ensure that people from diverse groups are featured in the organization’s website, publications, and social media?

    es the job description clearly demonstrate the organization’s and leadership’s commitment to DEI?

    *Source: Recruit and Retain People of Color in IT

    3.1 Review and update your job ads

    1. Download the Job Ad Template.
    2. Look online or ask HR for an example of a current job advertisement you are using.
    • If you don’t have one, you can use a job description as a starting point.
  • Review all the elements of the job ad and make sure they align with the list on the previous slide, adding or changing, as necessary. Your job ad should be no more than two pages long.
  • Using the tools on the previous two slides, review your first draft to ensure the job posting is free of language or elements that will discourage diverse candidates from applying.
  • Review your job advertisement with HR to get feedback or to use as a template going forward.
  • Input Output
    • Existing job ad or job description
    • Updated job ad
    Materials Participants
    • Job ad or job description
    • Job Ad Template
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach.

    Get involved with sourcing to get your job ad seen

    To meet growing expectations, organizations need to change the way they source

    Social Media

    Social media has trained candidates to expect:

    • Organizations to stay in touch and keep track of them.
    • A personalized candidate experience.
    • To understand organizational culture and a day in the life.

    While the focus on the candidate experience is important throughout the talent acquisition process, social media, technology, and values have made it a critical component of sourcing.

    Technology

    Candidates expect to be able to access job ads from all platforms.

    • Today, close to 90% of candidates use a mobile platform to job hunt (SmartRecruiters, 2022).
    • However, only 36% of organizations are optimizing their job postings for mobile. (The Undercover Recruiter, 2021)

    Job ads must be clear, concise, and easily viewed on a mobile device.

    Candidate Values

    Job candidate’s values are changing.

    • There is a growing focus on work/life balance, purpose, innovation, and career development. Organizations need to understand candidate values and highlight how the EVP aligns with these interests.

    Authenticity remains important.

    • Clearly and accurately represent your organization and its culture.

    Focus on key programs and tactics to improve the effectiveness of your sourcing approach

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    Take advantage of your current talent with an internal talent mobility program

    What is it?

    Positioning the right talent in the right place, at the right time, for the right reasons, and supporting them appropriately.

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    ITM program benefits:

    1. Retention
    2. Provide opportunities to develop professionally, whether in the current role or through promotions/lateral moves. Keep strong performers and high-potential employees committed to the organization.

    3. Close Skills Gap
    4. Address rapid change, knowledge drain due to retiring Baby Boomers, and frustration associated with time to hire or time to productivity.

    5. Cost/Time Savings
    6. Reduce spend on talent acquisition, severance, time to productivity, and onboarding.

    7. Employee Engagement
    8. Increase motivation and productivity by providing increased growth and development opportunities.

    9. EVP
    10. Align with the organization’s offering and what is important to the employees from a development perspective.

    11. Employee & Leadership Development
    12. Support and develop employees from all levels and job functions.

    Leverage social media to identify and connect with talent

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? The widely accessible electronic tools that enable anyone to publish and access information, collaborate on common efforts, and build relationships.

    Learning to use social media effectively is key to sourcing the right talent.

    • Today, 92% of organizations leverage social media for talent acquisition.
    • 80% of employers find passive candidates through social media – second only to referrals.
    • 86% percent of job seekers used social media for their most recent job search.
    (Ku, 2021)

    Benefits of social media:

    • Provides access to candidates who may not know the organization.
    • Taps extended networks.
    • Facilitates consistent communication with candidates and talent in pipelines.
    • Personalizes the candidate experience.
    • Provides access to extensive data.

    Challenges of social media:

    With the proliferation of social media and use by most organizations, social media platforms have become overcrowded. As a result:

    • Organizations are directly and very apparently competing for talent with competitors.
    • Users are bombarded with information and are tuning out.

    “It is all about how we can get someone’s attention and get them to respond. People are becoming jaded.”

    – Katrina Collier, Social Recruiting Expert, The Searchologist

    Reap the rewards of an employee referral program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? Employees recommend qualified candidates. If the referral is hired, the referring employee typically receives some sort of reward.

    Benefits of an employee referral program:

    1. Lower Recruiting Costs
    2. 55% of organizations report that hiring a referral is less expensive that a non-referred candidate (Clutch, 2020).

    3. Decreased time to fill
    4. The average recruiting lifecycle for an employee referral is 29 days, compared with 55 days for a non referral (Betterup, 2022).

    5. Decreased turnover
    6. 46% percent of employees who were referred stay at their organization for a least one year, compared to 33% of career site hires (Betterup, 2022).

    7. Increased quality of hire
    8. High performers are more likely to refer other high performers to an organization (The University of Chicago Press, 2019).

    Avoid the Like Me Bias: Continually evaluate the diversity of candidates sourced from the employee referral program. Unless your workforce is already diverse, referrals can hinder diversity because employees tend to recommend people like themselves.

    Tap into your network of former employees

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? An alumni referral program is a formalized way to maintain ongoing relationships with former employees of the organization.

    Successful organizations use an alumni program:

    • 98% of the F500 have some sort of Alumni program (LinkedIn, 2019).

    Benefits of an alumni program:

    1. Branding
    • Alumni are regarded as credible sources of information. They can be a valuable resource for disseminating and promoting the employer brand.
  • Source of talent
    • Boomerang employees are doubly valuable as they understand the organization and also have developed skills and industry experience.
      • Recover some of the cost of turnover and cost per hire with a pool of prequalified candidates who will more quickly reach full productivity.
  • Referral potential
    • Developing a robust alumni network provides access to a larger network through referrals.
    • Alumni already know what is required to be successful in the organization so they can refer more suitable candidates.

    Make use of a campus recruiting program

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    What is it? A formalized means of attracting and hiring individuals who are about to graduate from schools, colleges, or universities.

    Almost 70% of companies are looking to employ new college graduates every year (HR Shelf, 2022).

    Campus recruitment benefits:

    • Increases employer brand awareness among talent entering the workforce.
    • Provides the opportunity to interact with large groups of potential candidates at one time.
    • Presents the opportunity to identify and connect with high-quality talent before they graduate and are actively looking for positions.
    • Offers access to a highly diverse audience.

    Info-Tech Insight

    Target schools that align with your culture and needs. Do not just focus on the most prestigious schools: they are likely more costly, have more intense competition, and may not actually provide the right talent.

    Identify opportunities to integrate non-traditional techniques

    Internal Talent Mobility (ITM) Program

    Social Media Program

    Employee Referral Program

    Alumni Program

    Campus Recruiting Program

    Other Sourcing Tactics

    1. Professional industry associations
    • Tap into candidates who have the necessary competencies.

    5. Not-for-profit intermediaries

    • Partner with not-for-profits to tap into candidates in training or mentorship programs.
    • Example:
      • Year Up (General)
      • Bankwork$ (Banking)
      • Youth Build (Construction)
      • iFoster (Grocery)

    American Expresscreated a boot camp for software engineers in partnership with Year Up and Gateway Community College to increase entry-level IT hires.

    Results:

    • Annually hire 80-100 interns from Year Up.
    • Improved conversion rates: 72% of Year Up interns versus 60% of traditional interns.
    • Increased retention: 44 (Year Up) versus 18 months (traditional).
    (HBR, 2016)

    2. Special interest groups

    • Use for niche role sourcing.
    • Find highly specialized talent.
    • Drive diversity (Women in Project Management).

    6. Gamification

    • Attract curiosity and reaffirm innovation at your organization.
    • Communicate the EVP.
    3. Customers
    • Access those engaged with the organization.
    • Add the employer brand to existing messaging.

    PwC (Hungary) created Multiploy, a two-day game that allows students to virtually experience working in accounting or consulting at the organization.

    Results:

    • 78% of students said they wanted to work for PwC.
    • 92% indicated they had a more positive view of the firm.
    • Increase in the number of job applicants.
    (Zielinski, 2015)

    4. Exit interviews

    • Ask exiting employees “where should we recruit someone to replace you?”
    • Leverage their knowledge to glean insight into where to find talent.

    Partner with other organizational functions to build skills and leverage existing knowledge

    Use knowledge that already exists in the organization to improve talent sourcing capabilities.

    Marketing

    HR

    Marketing knows how to:

    • Build attention-grabbing content.
    • Use social media platforms effectively.
    • Effectively promote a brand.
    • Use creative methods to connect with people.

    HR knows how to:

    • Organize recruitment activities.
    • Identify the capabilities of various technologies available to support sourcing.
    • Solve issues that may arise along the way

    To successfully partner with other departments in your organization:

    • Acknowledge that they are busy. Like IT, they have multiple competing priorities.
    • Present your needs and prioritize them. Create a list of what you are looking for and then be willing to just pick your top need. Work with the other department to decide what needs can and cannot be met.
    • Present the business case. Emphasize how partnering is mutually beneficial. For example, illustrate to Marketing that promoting a strong brand with candidates will improve the organization’s overall reputation because often, candidates are customers.
    • Be reasonable and patient. You are asking for help, so be moderate in your expectations and flexible in working with your partner.

    Info-Tech Insight

    Encourage your team to seek out, and learn from, employees in different divisions. Training sessions with the teams may not always be possible but one-on-one chats can be just as effective and may be better received.

    5.1 Review the effectiveness of existing sourcing programs

    1. As a group review the description of each program as defined on previous slides. Ensure that everyone understands the definitions.
    2. In your workbook, look for the cell Internal Talent Mobility under the title; you will find five rows with the following
    • This program is formally structured and documented.
    • This program is consistently applied across the organization.
    • Talent is sourced this way on an ad hoc basis.
    • Our organization currently does not source talent this way.
    • There are metrics in place to assess the effectiveness of this program.
  • Ask everyone in the group if they agree with the statement for each column; once everyone has had a chance to answer each of the questions, discuss any discrepancies which exist.
  • After coming to a consensus, record the answers.
  • Repeat this process for the other four sourcing programs (social media, employee referral program, alumni network program, and campus recruiting program).
  • InputOutput
    • Existing knowledge on sourcing approach
    • Low usage sourcing methods identified for development
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Enhance Your Recruitment Strategies

    Interviews are the most often used yet poorly executed hiring tool.

    Create a high-quality interview process to improve candidate assessment

    Everyone believes they’re a great interviewer; self-assess your techniques, and “get real” to get better

    If you…

    • Believe everything the candidate says.
    • Ask mostly hypothetical questions: "What would you do in a situation where…"
    • Ask gimmicky questions: "If you were a vegetable, what vegetable would you be?"
    • Ask only traditional interview questions: "What are your top three strengths?”
    • Submit to a first impression bias.
    • Have not defined what you are looking for before the interview.
    • Ignore your gut feeling in an attempt to be objective.
    • Find yourself loving a candidate because they are just like you.
    • Use too few or too many interviewers in the process.
    • Do not ask questions to determine the motivational fit of the candidate.
    • Talk more than the interviewee.
    • Only plan and prepare for the interview immediately before it starts.

    …then stop. Use this research!

    Most interviewers are not effective, resulting in many poor hiring decisions, which is costly and counter-productive

    Most interviewers are not effective…

    • 82% of organizations don’t believe they hire highly talented people (Trost, 2022).
    • Approximately 76% of managers and HR representatives that McLean & Company interviewed agreed that the majority of interviewers are not very effective.
    • 66% of hiring managers come to regret their interview-based hiring decisions (DDI, 2021).

    …because, although everyone knows interviewing is a priority, most don’t make it one.

    • Interviewing is often considered an extra task in addition to an employee’s day-to-day responsibilities, and these other responsibilities take precedence.
    • It takes time to effectively design, prepare for, and conduct an interview.
    • Employees would rather spend this time on tasks they consider to be an immediate priority.

    Even those interviewers who are good at interviewing, may not be good enough.

    • Even a good interviewer can be fooled by a great interviewee.
    • Some interviewees talk the talk, but don’t walk the walk. They have great interviewing abilities but not the skills required to be successful in the specific position for which they are interviewing.
    • Even if the interviewer is well trained and prepared to conduct a strong interview, they can get caught up with an interviewee that seems very impressive on the surface, and end up making a bad hire.

    Preparing the Perfect Interview

    Step 5: Define decision rights

    Establish decision-making authority and veto power to mitigate post-interview conflicts over who has final say over a candidate’s status.

    Follow these steps to create a positive interview experience for all involved.

    Step 1: Define the ideal candidate profile; determine the attributes of the ideal candidate and their relative importance

    Define the attributes of the ideal candidate…

    Ideal candidate = Ability to do the job + Motivation to do the job + Fit

    Competencies

    • Education
    • Credentials
    • Technical skills
    • Career path
    • Salary expectations
    • Passion
    • Potential
    • Personality
    • Managerial style/preference

    Experiences

    • Years of service
    • Specific projects
    • Industry

    Data for these come from:

    • Interviews
    • Personality tests
    • Gut instinct or intuition

    Data for these come from:

    • Resumes
    • Interviews
    • Exercises and tests
    • References

    Caution: Evaluating for “organizational or cultural fit” can lead to interviewers falling into the trap of the “like me” bias, and excluding diverse candidates.

    …then determine the importance of the attributes.

    Non-negotiable = absolutely required for the job!

    Usually attributes that are hard to train, such as writing skills, or expensive to acquire after hire, such as higher education or specific technical skills.

    An Asset

    Usually attributes that can be trained, such as computer skills. It’s a bonus if the new hire has it.

    Nice-to-have

    Attributes that aren’t necessary for the job but beneficial. These could help in breaking final decision ties.

    Deal Breakers: Also discuss and decide on any deal breakers that would automatically exclude a candidate.

    The job description is not enough; meet with stakeholders to define and come to a consensus on the ideal candidate profile

    Definition of the Ideal Candidate

    • The Hiring Manager has a plan for the new hire and knows the criteria that will best fulfill that mandate.
    • The Executive team may have specific directives for what the ideal candidate should look like, depending on the level and critical nature of the position.
    • Industry standards, which are defined by regulatory bodies, are available for some positions. Use these to identify skills and abilities needed for the job.
    • Competitor information such as job descriptions and job reviews could provide useful data about a similar role in other organizations.
    • Exit interviews can offer insight into the most challenging aspects of the job and identify skills or abilities needed for success.
    • Current employees who hold the same or a similar position can explain the nuances of the day-to-day job and what attributes are most needed on the team.

    “The hardest work is accurately defining what kind of person is going to best perform this job. What are their virtues? If you’ve all that defined, the rest is not so tough.”

    – VP, Financial Services

    Use a scorecard to document the ideal candidate profile and help you select a superstar

    1. Download the Workbook and go to tab 6.1.
    2. Document the desired attributes for each category of assessment: Competencies, Experiences, Fit, and Motivation. You can find an Attribute Library on the next tab.
    3. Rank each attribute by level of priority: Required, Asset, or Nice-to-Have.
    4. Identify deal breakers that would automatically disqualify a candidate from moving forward.
    InputOutput
    • Job description
    • Stakeholder input
    • Ideal candidate persona
    MaterialsParticipants
    • Workbook
    • Hiring Managers

    To identify questions for screening interviews, use the Screening Interview Template

    A screening interview conducted by phone should have a set of common questions to identify qualified candidates for in-person interviews.

    The Screening Interview Template will help you develop a screening interview by providing:

    • Common screening questions that can be modified based on organizational needs and interview length.
    • Establishing an interview team.
    • A questionnaire format so that the same questions are asked of all candidates and responses can be recorded.

    Once completed, this template will help you or HR staff conduct candidate screening interviews with ease and consistency. Always do screening interviews over the phone or via video to save time and money.

    Info-Tech Insight

    Determine the goal of the screening interview – do you want to evaluate technical skills, communication skills, attitude, etc.? – and create questions based on this goal. If evaluating technical skill, have someone with technical competency conduct the interview.

    The image contains screenshots of the Screening Interview Template.

    Step 2: Choose interview types and techniques that best assess the ideal candidate attributes listed on the position scorecard

    There is no best interview type or technique for assessing candidates, but there could be a wrong one depending on the organization and job opening.

    • Understanding common interviewing techniques and types will help inform your own interviewing strategy and interview development.
    • Each interview technique and type has its own strengths and weakness and can be better suited for a particular organizational environment, type of job, or characteristic being assessed.
    The image contains a diagram to demonstrate the similarities and differences of Interview Technique and Interview Type. There is a Venn Diagram, the right circle is labelled: Interview Technique, and the right is: Interview Type. There is a double sided arrow below that has the following text: Unstructure, Semi-Structured, and Structured.

    Unstructured: A traditional method of interviewing that involves no constraints on the questions asked, no requirements for standardization, and a subjective assessment of the candidate. This format is the most prone to bias.

    Semi-Structured: A blend of structured and unstructured, where the interviewer will ask a small list of similar questions to all candidates along with some questions pertaining to the resume.

    Structured: An interview consisting of a standardized set of job-relevant questions and a scoring guide. The goal is to reduce interviewer bias and to help make an objective and valid decision about the best candidate.

    No matter which interview types or techniques you use, aim for it to be as structured as possible to increase its validity

    The validity of the interview increases as the degree of interview structure increases.

    Components of a highly structured interview include:

    1. Interview questions are derived from a job analysis (they are job related).
    2. Interview questions are standardized (all applicants are asked the same questions).
    3. Prompting, follow-up questioning, probing, and/or elaboration on questions are limited. Try to identify all prompts, follow-ups, and probes beforehand and include them in the interview guide so that all candidates get the same level of prompting and probing.
    4. Interview questions focus on behaviors or work samples rather than opinions or self-evaluations.
    5. Interviewer access to ancillary information (e.g. resumes, letters of reference, test scores, transcripts) is controlled. Sometimes limiting access to these documents can limit interviewer biases.
    6. Questions from the candidate are not allowed until after the interview. This allows the interviewer to stay on track and not go off the protocol.
    7. Each answer is rated during the interview using a rating scale tailored to the question (this is preferable to rating dimensions at the end of the interview and certainly preferable to just making an overall rating or ranking at the end).
    8. Rating scales are “anchored” with behavioral examples to illustrate scale points (e.g. examples of a “1,” “3,” or “5” answer).
    9. Total interview score is obtained by summing across scores for each of the questions.

    The more of these components your interview has, the more structured it is, and the more valid it will be.

    Step 3: Prepare interview questions to assess the attributes you are looking for in a candidate

    The purpose of interviewing is to assess, not just listen. Questions are what help you do this.

    Preparing questions in advance allows you to:

    • Match each question to a position requirement (included in your scorecard) to ensure that you assess all required attributes. Everything assessed should be job relevant!
    • Determine each question’s weighting, if applicable.
    • Give each candidate a chance to speak to all their job-relevant attributes.
    • Keep records should an unselected candidate decide to contest the decision.

    If you don’t prepare in advance:

    • You’ll be distracted thinking about what you are going to ask next and not be fully listening.
    • You likely won’t ask the same questions of all candidates, which impacts the ability to compare across candidates and doesn’t provide a fair process for everyone.
    • You likely won’t ask the questions you need to elicit the information needed to make the right decision.
    • You could ask illegal questions (see Acquire the Right Hires with Effective Interviewing for a list of questions not to ask in an interview).

    Use the Interview Question Planning Guide tab in the Candidate Interview Strategy and Planning Guide to prepare your interview questions.

    Use these tips to draft interview questions:

    • Use job analysis output, in particular the critical incident technique, to develop structured interview questions.
    • Search online or in books for example interview questions for the target position to inform interview question development. Just remember that candidates access these too, so be sure to ask for specific examples, include probing questions, and adapt or modify questions to change them.
    • Situational questions: The situation should be described in sufficient detail to allow an applicant to visualize it accurately and be followed by “what would you do?” Scoring anchors should reflect effective, typical, and ineffective behaviors.
    • Behavioral questions: Should assess a behavioral dimension (e.g. meeting deadlines) and apply to a variety of situations that share the underlying dimension (e.g. at work or school). Scoring anchors should be applicable to a variety of situations and reflect effective, typical, and ineffective behavior.

    Conduct an effective screening interview by listening to non-verbal cues and probing

    Follow these steps to conduct an effective screening interview:

    Introduce yourself and ask if now is a good time to talk. (Before calling, prepare your sales pitch on the organization and the position.)

    You want to catch candidates off guard so that they don’t have time to prepare scripted answers; however, you must be courteous to their schedule.

    Provide an overview of the position, then start asking pre-set questions. Take a lot of notes.

    It is important to provide candidates with as much information as possible about the position – they are deciding whether they are interested in the role as much as you are deciding whether they are suitable.

    Listen to how the questions are answered. Ask follow-up questions when appropriate and especially if the candidate seems to be holding something back.

    If there are long pauses or the candidate’s voice changes, there may be something they aren’t telling you that you should know.

    Be alert to inconsistencies between the resume and answers to the questions and address them.

    It’s important to get to the bottom of issues before the in-person interview. If dates, titles, responsibilities, etc. seem to be inconsistent, ask more questions.

    Ask candidates about their salary expectations.

    It’s important to ensure alignment of the salary expectations early on. If the expectations are much higher than the range, and the candidate doesn’t seem to be open to the lower range, there is no point interviewing them. This would be a waste of everyone’s time.

    Answer the applicant’s questions and conclude the interview.

    Wait until after the interview to rate the applicant.

    Don’t allow yourself to judge throughout the interview, or it could skew questions. Rate the applicant once the interview is complete.

    When you have a shortlist of candidates to invite to an in-person interview, use the Candidate Communication Template to guide you through proper phone and email communications.

    Don’t just prepare top-level interview questions; also prepare probing questions to probe to gain depth and clarity

    Use probing to drill down on what candidates say as much as possible and go beyond textbook answers.

    Question (traditional): “What would you identify as your greatest strength?”

    Answer: Ability to work on a team.

    Top-level interview questions set the stage for probing.

    Your interview script should contain the top two levels of questions in the pyramid and a few probes that you will likely need to ask. You can then drill down further depending on the candidate’s answers.

    Follow-Up Question:

    “Can you outline a particular example when you were able to exercise your teamwork skills to reach a team goal?”

    Probing questions start with asking what, when, who, why, and how, and gain insight into a candidate’s thought process, experiences, and successes.

    Probing Level 1:

    Probe around the what, how, who, when, and where. “How did you accomplish that?”

    How to develop probes? By anticipating the kinds of responses that candidates from different backgrounds or with different levels of experience are likely to give as a response to an interview question. Probes should provide a clear understanding of the situation, the behavior, and the outcome so that the response can be accurately scored. Common probes include:

    • What did you do? What was the outcome?
    • When did this take place (and how long did it take)?
    • Who was involved?
    • Were you leading or being led?
    • How did you accomplish what you did?
    • Why did you take those steps?

    Tailor probes to the candidate’s answers to evoke meaningful and insightful responses.

    Probing Level 2:

    Allow for some creativity.

    “What would you do differently if you were to do it again?”

    Conduct effective interviews and assessments

    Mitigate inherent biases of assessors by integrating formal assessments with objective anchors and clear criteria to create a more inclusive process.

    Consider leveraging behavioral interview questions in your interview to reduce bias.

    • In the past, companies were pushing the boundaries of the conventional interview, using unconventional questions to find top talent, e.g. “what color is your personality?” The logic was that the best people are the ones who don’t necessarily show perfectly on a resume, and they were intent on finding the best.
    • However, many companies have stopped using these questions after extensive statistical analysis revealed there was no correlation between candidates’ ability to answer them and their future performance on the job.
    • Asking behavioral interview questions based on the competency needs of the role is the best way to uncover if the candidates will be able to execute on the job.

    Assessments are created by people that have biases. This often means that assessments can be biased, especially with preferences towards a Western perspective. Even if the same assessments are administered, the questions will be interpreted differently by candidates with varying cultural backgrounds and lived experiences. If assessments do not account for this, it ultimately leads to favoring the answers of certain demographic groups, often ones similar to those who developed the assessment.

    Creating an interview question scorecard

    Attribute you are evaluating

    Probing questions prepared

    Area to take notes

    The image contains a screenshot of an Interview question scorecard.

    Exact question you will ask

    Place to record score

    Anchored scale with definitions of a poor, ok and great answer

    Step 4: Assemble an interview team

    HR and the direct reporting supervisor should always be part of the interview. Make a good impression with a good interview team.

    The must-haves:

    • The Future Manager should always be involved in the process. They should be comfortable with the new hire’s competencies and fit.
    • Human Resources should always be involved in the process – they maintain consistency, legality, and standardization. It’s their job to know the rules and follow them. HR may coordinate and maintain policy standards and/or join in assessing the candidate.
    • There should always be more than just one interviewer, even if it is not at the same time. This helps keep the process objective, allows for different opinions, and gives the interviewee exposure to multiple individuals in the company. But, try to limit the number of panel members to four or less.

    “At the end of the day, it’s the supervisor that has to live with the person, so any decision that does not involve the supervisor is a very flawed process.” – VP, Financial Services

    The nice-to-haves:

    • Future colleagues can offer benefits to both the interviewee and the colleague by:
      • Giving the candidate some insight into what their day-to-day job would be.
      • Relaxing the candidate; allowing for a less formal, less intimidating conversation.
      • Introducing potential teammates for a position that is highly collaborative.
      • Offering the interviewer an excellent professional development opportunity – a chance to present their understanding of what they do.
    • Executives should take part in interviewing for executive hiring, individuals that will report to an executive, or for positions that are extremely important. Executive time is scarce and expensive, so only use it when absolutely necessary.

    Record the interview team details in the Candidate Interview Strategy and Planning Guide template.

    Assign interviewers roles inside and outside the actual interview

    Define Interview Process Roles

    Who Should… Contact candidates to schedule interviews or communicate decisions?

    Who Should… Be responsible for candidate welcomes, walk-outs, and hand-offs between interviews?

    Who Should… Define and communicate each stakeholder’s role?

    Who Should… Chair the preparation and debrief meetings and play the role of the referee when trying to reach a consensus?

    Define Interview Roles

    • Set a role for each interviewer so they know what to focus on and where they fit into the process (e.g. Interviewer A will assess fit). Don’t ad hoc the process and allow everyone to interview based on their own ideas.
    • Consider interviewer qualifications and the impact of the new employee on each interviewer, when deciding the roles of each interviewer (i.e. who will interview for competency and who will interview for fit).
      • For example, managers may be most impacted by technical competencies and should be the interviewer to evaluate the candidate for technical competency.

    “Unless you’ve got roles within the panel really detailed and agreed upon, for example, who is going to take the lead on what area of questions, you end up with a situation where nobody is in charge or accountable for the final interview assessment." – VP, Financial Services

    Info-Tech Insight

    Try a Two Lens Assessment: One interviewer assesses the candidate as a project leader while another assesses them as a people leader for a question such as “Give me an example of when you exercised your leadership skills with a junior team member.”

    Step 5: Set decision rights in stone and communicate them in advance to manage stakeholder expectations and limit conflict

    All interviewers must understand their decision-making authority prior to the interview. Misunderstandings can lead to resentment and conflict.

    It is typical and acceptable that you, as the direct reporting manager, should have veto power, as do some executives.

    Veto Power

    Direct Supervisor or Manager

    Decision Makers: Must Have Consensus

    Other Stakeholders

    Direct Supervisor’s Boss

    Direct Supervisor

    Contributes Opinion

    HR Representative

    Peer

    After the preliminary interview, HR should not be involved in making the decision unless they have a solid understanding of the position.

    Peers can make an unfair assessment due to perceived competition with a candidate. Additionally, if a peer doesn’t want a candidate to be hired and the direct supervisor does hire the candidate, the peer may hold resentment against that candidate and set the team up for conflict.

    The decision should rest on those who will interact with the candidate on a daily basis and who manage the team or department that the candidate will be joining.

    The decisions being made can include whether or not to move a candidate onto the next phase of the hiring process or a final hiring decision. Deciding decision rights in advance defines accountability for an effective interview process.

    Create your interview team, assessments, and objective anchor scale

    1. Download the Behavioral Interview Question Library as a reference.
    2. On tab 9 of your workbook, document all the members of the team and their respective roles in the interview process. Fill in the decision-making authority section to ensure every team member is held accountable to their assigned tasks and understands how their input will be used.
    3. For each required attribute in the Ideal Candidate Scorecard, chose one to two questions from the library that can properly evaluate that attribute.
    4. Copy and paste the questions and probing questions into the Interview Guide Template.
    5. Create an objective anchor scale and clearly define what a poor, ok, and great answer to each question is.

    Download the Behavioral Interview Question Library

    Input Output
    • List of possible team members
    • Ideal Candidate Scorecard
    • Finalized hiring panel
    • Finalized interview and assessment process
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Interview Guide Template
    • IT leadership team
    • IT staff members

    Conduct an effective, professional, and organized in-person interview

    Give candidates a warm, genuine greeting. Introduce them to other interviewers present. Offer a drink. Make small talk.

    “There are some real advantages to creating a comfortable climate for the candidate; the obvious respect for the individual, but people really let their guard down.”

    – HR Director, Financial Services

    Give the candidate an overview of the process, length, and what to expect of the interview. Indicate to the candidate that notes will be taken during the interview.

    If shorter than an hour, you probably aren’t probing enough or even asking the right questions. It also looks bad to candidates if the interview is over quickly.

    Start with the first question in the interview guide and make notes directly on the interview guide (written or typed) for each question.

    Take lots of notes! You think you’ll remember what was said, but you won’t. It also adds transparency and helps with documentation.

    Ask the questions in the order presented for interview consistency. Probe and clarify as needed (see next slide).

    Keep control of the interview by curtailing any irrelevant or long-winded responses.

    After all interview questions are complete, ask candidates if there was anything about their qualifications that was missed that they want to highlight.

    Lets you know they understand the job and gives them the feeling they’ve put everything on the table.

    Ask if the candidate has any questions. Respond to the questions asked.

    Answer candidate questions honestly because fit works both ways. Ensure candidates leave with a better sense of the job, expectations, and organizational culture.

    Review the compensation structure for the position and provide a realistic preview of the job and organization.

    Provide each candidate with a fair chance by maintaining a consistent interview process.

    Tell interviewees what happens next in the process, the expected time frame, and how they will be informed of the outcome. Escort them out and thank them for the interview.

    The subsequent slides provide additional detail on these eight steps to conducting an effective interview.

    Avoid these common biases and mistakes

    Common Biases

    Like-me effect: An often-unconscious preference for, and unfairly positive evaluation of, a candidate based on shared interests, personalities, and experiences, etc.

    Status effect: Overrating candidates based on the prestige of previously held positions, titles, or schools attended.

    Recency bias: Placing greater emphasis on interviews held closer to the decision-making date.

    Contrast effect: Rating candidates relative to those who precede or follow them during the interview process, rather than against previously determined data.

    Solution

    Assess candidates by using existing competency-based criteria.

    Common Mistakes

    Negative tone: Starting the interview on a negative or stressful note may derail an otherwise promising candidate.

    Poor interview management: Letting the candidate digress may leave some questions unanswered and reduce the interview value.

    Reliance of first impressions: Basing decisions on first impressions undermines the objectivity of competency-based selection.

    Failure to ask probing questions: Accepting general answers without asking follow-up questions reduces the evidentiary value of the interview.

    Solution

    Follow the structured interview process you designed and practiced.

    Ask the questions in the order presented in the interview guide, and probe and clarify as needed

    Do...

    Don’t…

    Take control of the interview by politely interrupting to clarify points or keep the interviewee on topic.

    Use probing to drill down on responses and ask for clarification. Ask who, what, when, why, and how.

    Be cognizant of confidentiality issues. Ask for a sample of work from a past position.

    Focus on knowledge or information gaps from previous interviews that need to be addressed in the interview.

    Ensure each member of a panel interview speaks in turn and the lead is given due respect to moderate.

    Be mean when probing. Intimidation actually works against you and is stressful for candidates. When you’re friendly, candidates will actually open up more.

    Interrupt or undermine other panel members. Their comments and questions are just as valid as yours are, and treating others unprofessionally gives a bad impression to the candidate.

    Ask illegal questions. Questions about things like religion, disability, and marital and family status are off limits.

    When listening to candidate responses, watch for tone, body language, and red flags

    Do...

    While listening to responses, also watch out for red and yellow flags.

    Listen to how candidates talk about their previous bosses – you want it to be mainly positive. If their discussion of past bosses reflects a strong sense of self-entitlement or a consistent theme of victimization, this could be a theme in their behavior and make them hard to work with.

    Red Flag

    A concern about something that would keep you from hiring the person.

    Yellow Flag

    A concern that needs to be addressed, but wouldn’t keep you from hiring the person.

    Pay attention to body language and tone. They can tell you a lot about candidate motivation and interest.

    Listen to what candidates want to improve. It’s an opportunity to talk about development and advancement opportunities in the organization.

    Not all candidates have red flags, but it is important to keep them in mind to identify potential issues with the candidate before they are hired.

    Don’t…

    Talk too much! You are there to listen. Candidates should do about 80% of the talking so you can adequately evaluate them. Be friendly, but ensure to spend the time allotted assessing, not chatting.

    If you talk too much, you may end up hiring a weak candidate because you didn’t perceive weaknesses or not hire a strong candidate because you didn’t identify strengths.

    What if you think you sense a red or yellow flag?

    Following the interview, immediately discuss the situation with others involved in the recruitment process or those familiar with the position, such as HR, another hiring manager, or a current employee in the role. They can help evaluate if it’s truly a matter of concern.

    Increase hiring success: Give candidates a positive perception of the organization in the interview

    Great candidates want to work at great organizations.

    When the interviewer makes a positive impression on a candidate and provides a positive impression of the organization it carries forward after they are hired.

    In addition, better candidates can be referred over the course of time due to higher quality networking.

    As much as choosing the right candidate is important to you, make sure the right candidate wants to choose you and work for your organization.

    The image contains a screenshot of a graph to demonstrate the percent of successful hires relates strongly to interviewers giving candidates a positive perception of the organization.

    Interview advice seems like common sense, but it’s often not heeded, resulting in poor interviews

    Don’t…

    Believe everything candidates say. Most candidates embellish and exaggerate to find the answers they think you want. Use probing to drill down to specifics and take them off their game.

    Ask gimmicky questions like “what color is your soul?” Responses to these questions won’t give you any information about the job. Candidates don’t like them either!

    Focus too much on the resume. If the candidate is smart, they’ve tailored it to match the job posting, so of course the person sounds perfect for the job. Read it in advance, highlight specific things you want to ask, then ignore it.

    Oversell the job or organization. Obviously you want to give candidates a positive impression, but don’t go overboard because this could lead to unhappy hires who don’t receive what you sold them. Candidates need to evaluate fit just as much as you.

    Get distracted by a candidate’s qualifications and focus only on their ability to do the job. Just because they are qualified does not mean they have the attitude or personality to fit the job or culture.

    Show emotion at any physical handicap. You can’t discriminate based on physical disability, so protect the organization by not drawing attention to it. Even if you don’t say anything, your facial expression may.

    Bring a bad day or excess baggage into the interview, or be abrupt, rushed, or uninterested in the interview. This is rude behavior and will leave a negative impression with candidates, which could impact your chances of hiring them.

    Submit to first impression bias because you’ll spend the rest of the interview trying to validate your first impression, wasting your time and the candidate’s. Remain as objective as possible and stick to the interview guide to stay focused on the task at hand.

    “To the candidate, if you are meeting person #3 and you’re hearing questions that person #1 and #2 asked, the company doesn’t look too hot or organized.” – President, Recruiting Firm

    Practice behavioral interviews

    1. In groups of at least three:
    • Assign one person to act as the manager conducting the interview, a second person to act as the candidate, and a third to observe.
    • The observer will provide feedback to the manager at the end of the role play based on the information you just learned.
    • Observers – please give feedback on the probing questions and body language.
  • Managers, select an interview question from the list your group put together during the previous exercise. Take a few minutes to think about potential probing questions you could follow up with to dig for more information.
  • Candidates, try to act like a real candidate. Please don’t make it super easy on the managers – but don’t make it impossible either!
  • Once the question has been asked and answered:
    • How did it go?
    • Were you able to get the candidate to speak in specifics rather than generalities? What tips do you have for others?
    • What didn’t go so well? Any surprises?
    • What would you do differently next time?
    • If this was a real hiring situation, would the information you got from just that one question help you make a hiring decision for the role?
  • Now switch roles and select a new interview question to use for this round. Repeat until everyone has had a chance to practice.
  • Input Output
    • Interview questions and scorecard
    • Practice interviews
    Materials Participants
    • IT Behavioral Interview Question Library
    • Workbook
    • Hiring Manager
    • Interview Panel Members

    Download the Behavioral Interview Question Library

    Record best practices, effective questions, and candidate insights for future use and current strategy

    Results and insights gained from evaluations need to be recorded and assessed to gain value from them going forward.

    • To optimize evaluation, all feedback should be forwarded to a central point so that the information can be shared with all stakeholders. HR can serve in this role.
    • Peer evaluations should be shared shortly after the interview. Immediate feedback that represents all the positive and negative responses is instructional for interviewers to consider right away.
    • HR can take a proactive approach to sharing information and analyzing and improving the interview process in order to collaborate with hiring departments for better talent management.
    • Collecting information about effective and ineffective interview questions will guide future interview revision and development efforts.

    Evaluations Can Inform Strategic Planning and Professional Development

    Strategic Planning

    • Survey data can be used to inform strategic planning initiatives in recruiting.
    • Use the information to build a case to the executive team for training, public relations initiatives, or better candidate management systems.

    Professional Development

    • Survey data from all evaluations should be used to inform future professional development initiatives.
    • Interview areas where all team members show weaknesses should be training priorities.
    • Individual weaknesses should be integrated into each professional development plan.

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Develop a Comprehensive Onboarding Plan

    Drive employee engagement and retention with a robust program that acclimates, guides, and develops new hires.

    Onboarding should pick up where candidate experience leaves off

    Do not confuse onboarding with orientation

    Onboarding ≠ Orientation

    Onboarding is more than just orientation. Orientation is typically a few days of completing paperwork, reading manuals, and learning about the company’s history, strategic goals, and culture. By contrast, onboarding is three to twelve months dedicated to welcoming, acclimating, guiding, and developing new employees – with the ideal duration reflecting the time to productivity for the role.

    A traditional orientation approach provides insufficient focus on the organizational identification, socialization, and job clarity that a new hire requires. This is a missed opportunity to build engagement, drive productivity, and increase organizational commitment. This can result in early disengagement and premature departure.

    Effective onboarding positively impacts the organization and bottom line

    Over the long term, effective onboarding has a positive impact on revenue and decreases costs.

    The benefits of onboarding:

    • Save money and frustration
      • Shorten processing time, reduce administrative costs, and improve compliance.
    • Boost revenue
      • Help new employees become productive faster – also reduce the strain on existing employees who would normally be overseeing them or covering a performance shortfall.
    • Drive engagement and reduce turnover
      • Quickly acclimate new hires to your organization’s environment, culture, and values.
    • Reinforce culture and employer brand
      • Ensure that new hires feel a connection to the organization’s culture.

    Onboarding drives new hire engagement from day one

    The image contains a graph to demonstrate the increase in overall engagement in relation to onboarding.

    When building an onboarding program, retain the core aims: acclimate, guide, and develop

    The image contains a picture of a circle with a smaller circle inside it, and a smaller circle inside that one. The smallest circle is labelled Acclimate, the medium sized circle is labelled Guide, and the biggest circle is labelled Develop.

    Help new hires feel connected to the organization by clearly articulating the mission, vision, values, and what the company does. Help them understand the business model, the industry, and who their competitors are. Help them feel connected to their new team members by providing opportunities for socialization and a support network.

    Help put new hires on the path to high performance by clearly outlining their role in the organization and how their performance will be evaluated.

    Help new hires receive the experience and training they require to become high performers by helping them build needed competencies.

    We recommend a three-to-twelve-month onboarding program, with the performance management aspect of onboarding extending out to meet the standard organizational performance management cycle.

    Info-Tech Insight

    The length of the onboarding program should align with the average time to productivity for the role(s). Consider the complexity of the role, the industry, and the level of the new hire when determining program length.

    For example, call center workers who are selling a straight-forward product may only require a three-month onboarding, while senior leaders may require a year-long program.

    Watch for signs that you aren’t effectively acclimating, guiding, and developing new hires

    Our primary and secondary research identified the following as the most commonly stated reasons why employees leave organizations prematurely. These issues will be addressed throughout the next section.

    Acclimate

    Guide

    Develop

    • Onboarding experience is misaligned from the employer’s brand.
    • Socialization and/or integration into the existing culture is left to the employee.
    • Key role expectations or role usefulness is not clearly communicated.
    • Company strategy is unclear.
    • Opportunities for advancement are unclear.
    • Coaching, counseling, and/or support from co-workers and/or management is lacking.
    • The organization fails to demonstrate that it cares about the new employee’s needs.

    “Onboarding is often seen as an entry-level HR function. It needs to rise in importance because it’s the first impression of the organization and can be much more powerful than we sometimes give it credit for. It should be a culture building and branding program.” – Doris Sims, SPHR, The Succession Consultant, and Author, Creative Onboarding Programs

    Use the onboarding tabs in the workbook to evaluate and redesign the onboarding program

    1. On tab 10, brainstorm challenges that face the organization's current onboarding program. Identify if they fall into the "acclimate," "guide," or "develop" category. Next, record the potential impact of this challenge on the overall effectiveness of the onboarding program.
    2. On tab 11, record each existing onboarding activity. Then, identify if that activity will be kept or if it should be retired. Next, document if the activity fell into the "acclimate," "guide," or "develop" category.
    3. On tab 12, document gaps that currently exist in the onboarding program. Modify the timeline along the side of the tab to ensure it reflects the timeline you have identified.
    4. On tab 13, document the activities that will occur in the new onboarding program. This should be a combination of current activities that you want to retain and new activities that will be added to address the gaps noted on tab 12. For each activity, identify if it will fall in the acclimate, guide, or develop section. Add any additional notes. Before moving on, make sure that there are no categories that have no activities (e.g. no guide activities).
    Input Output
    • Existing onboarding activities
    • Determine new onboarding activities
    • Map out onboarding responsibilities
    Materials Participants
    • Workbook
    • Hiring Managers
    • HR

    Review the administrative aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Some paperwork cannot be completed digitally (e.g. I-9 form in the US).

    Where possible, complete forms with digital signatures (e.g. DocuSign). Where not possible, begin the process earlier and mail required forms to employees to sign and return, or scan and email for the employee to print and return.

    Required compliance training material is not available virtually.

    Seek online training options where possible. Determine the most-critical training needs and prioritize the replication of materials in audio/video format (e.g. recorded lecture) and distribute virtually.

    Employees may not have access to their equipment immediately due to shipping or supply issues.

    Delay employee start dates until you can set them up with the proper equipment and access needed to do their job.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Info-Tech Insight

    One of the biggest challenges for remote new hires is the inability to casually ask questions or have conversations without feeling like they’re interrupting. Until they have a chance to get settled, providing formal opportunities for questions can help address this.

    Review how company information is shared during onboarding and how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Key company information such as organizational history, charts, or the vision, mission, and values cannot be clearly learned by employees on their own.

    Have the new hire’s manager call to walk through the important company information to provide a personal touch and allow the new hire to ask questions and get to know their new manager.

    Keeping new hires up to date on crisis communications is important, but too much information may overwhelm them or cause unnecessary stress.

    Sharing the future of the organization is a critical part of the company information stage of onboarding and the ever-changing nature of the COVID-19 crisis is informing many organizations’ future right now. Be honest but avoid over-sharing plans that may change.

    New hires can’t get answers to their questions about benefits information and setup.

    Schedule a meeting with an HR representative or benefits vendor to explain how benefits will work and how to navigate employee self-service or other tools and resources related to their benefits.

    Review the socialization aspects of onboarding and determine how to address the challenges

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Team introductions via a team lunch or welcome event are typically done in person.

    Provide managers with a calendar of typical socialization events in the first few weeks of onboarding and provide instructions and ideas for how to schedule replacement events over videoconferencing.

    New hires may not have a point of contact for informal questions or needs if their peers aren’t around them to help.

    If it doesn’t already exist, create a virtual buddy program and provide instructions for managers to select a buddy from the new hire’s team. Explain that their role is to field informal questions about the company, team, and anything else and that they should book weekly meetings with the new hire to stay in touch.

    New hires will not have an opportunity to learn or become a part of the informal decision-making networks at the organization.

    Hiring managers should consider key network connections that new hires will need by going through their own internal network and asking other team members for recommendations.

    New hires will not be able to casually meet people around the office.

    Provide the employee with a list of key contacts for them to reach out to and book informal virtual coffee chats to introduce themselves.

    Adapt the Guide phase of onboarding to a virtual environment

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Sample challenges

    Potential solutions

    Performance management (PM) processes have been paused given the current crisis.

    Communicate to managers that new hires still need to be onboarded to the organization’s performance management process and that goals and feedback need to be introduced and the review process outlined even if it’s not currently happening.

    Goals and expectations differ or have been reprioritized during the crisis.

    Ask managers to explain the current situation at the organization and any temporary changes to goals and expectations as a result of new hires.

    Remote workers often require more-frequent feedback than is mandated in current PM processes.

    Revamp PM processes to include daily or bi-weekly touchpoints for managers to provide feedback and coaching for new hires for at least their first six months.

    Managers will not be able to monitor new hire work as effectively as usual.

    Ensure there is a formal approach for how employees will keep their managers updated on what they're working on and how it's going, for example, daily scrums or task-tracking software.

    For more information on adapting performance management to a virtual environment, see Info-Tech’s Performance Management for Emergency Work-From-Home research.

    Take an inventory of training and development in the onboarding process and select critical activities

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Categorize the different types of formal and informal training in the onboarding process into the following three categories. For departmental and individual training, speak to managers to understand what is required on a department and role basis:

    Organizational

    Departmental

    Individual

    For example:

    • Employee self-service overview
    • Health and safety/compliance training
    • Core competencies

    For example:

    • Software training (e.g. Salesforce)
    • Job shadowing to learn how to work equipment or to learn processes

    For example:

    • Mentoring
    • External courses
    • Support to work toward a certification

    In a crisis, not every training can be translated to a virtual environment in the short term. It’s also important to focus on critical learning activities versus the non-critical. Prioritize the training activities by examining the learning outcomes of each and asking:

    • What organizational training does every employee need to be a productive member of the organization?
    • What departmental or individual training do new hires need to be successful in their role?

    Lower priority or non-critical activities can be used to fill gaps in onboarding schedules or as extra activities to be completed if the new hire finds themselves with unexpected downtime to fill.

    Determine how onboarding training will be delivered virtually

    The image contains tabs, three main large tabs are labelled: Acclimate, Guide, and Develop. There are smaller tabs in between that are in relation to the three main ones.

    Who will facilitate virtual training sessions?

    • For large onboarding cohorts, consider live delivery via web conferencing where possible. This will create a more engaging training program and will allow new hires to interact with and ask questions of the presenter.
    • For individual new hires or small cohorts, have senior leaders or key personnel from across the organization record different trainings that are relevant for their role.
      • For example, training sessions about organizational culture can be delivered by the CEO or other senior leader, while sales training could be delivered by a sales executive.

      If there is a lack of resources, expertise, or time, outsource digital training to a content provider or through your LMS.

    What existing or free tools can be leveraged to immediately support digital training?

    • Laptops and PowerPoint to record training sessions that are typically delivered in-person
    • YouTube/Vimeo to host recorded lecture-format training
    • Company intranet to host links and files needed to complete training
    • Web conferencing software to host live training/orientation sessions (e.g. Webex)
    • LMS to host and track completion of learning content

    Want to learn more?

    Recruit IT Talent

    • Improve candidate experience to hire top IT talent.

    Recruit and Retain More Women in IT

    • Gender diversity is directly correlated to IT performance.

    Recruit and Retain People of Color in IT

    • Good business, not just good philanthropy.

    Adapt Your Onboarding Process to a Virtual Environment

    • Develop short-term solutions with a long-term outlook to quickly bring in new talent.

    Bibliography

    2021 Recruiter Nation Report. Survey Analysis, Jobvite, 2021. Web.

    “5 Global Stats Shaping Recruiting Trends.” The Undercover Recruiter, 2022. Web.

    Barr, Tavis, Raicho Bojilov, and Lalith Munasinghe. "Referrals and Search Efficiency: Who Learns What and When?" The University of Chicago Press, Journal of Labor Economics, vol. 37, no. 4, Oct. 2019. Web.

    “How to grow your team better, faster with an employee referral program.” Betterup, 10 Jan. 2022. Web.

    “Employee Value Proposition: How 25 Companies Define Their EVP.” Built In, 2021. Web.

    Global Leadership Forecast 2021. Survey Report, DDI World, 2021. Web.

    “Connecting Unemployed Youth with Organizations That Need Talent.” Harvard Business Review, 3 November 2016. Web.

    Ku, Daniel. “Social Recruiting: Everything You Need To Know for 2022.” PostBeyond, 26 November 2021. Web.

    Ladders Staff. “Shedding light on the job search.” Ladders, 20 May 2013. Web.

    Merin. “Campus Recruitment – Meaning, Benefits & Challenges.” HR Shelf, 1 February 2022. Web.

    Mobile Recruiting. Smart Recruiters, 2020. Accessed March 2022.

    Roddy, Seamus. “5 Employee Referral Program Strategies to Hire Top Talent.” Clutch, 22 April 2020. Web.

    Sinclair, James. “What The F*dge: That's Your Stranger Recruiting Budget?” LinkedIn, 11 November 2019. Web.

    “Ten Employer Examples of EVPs.” Workology, 2022. Web

    “The Higher Cost of a Bad Hire.” Robert Half, 15 March 2021. Accessed March 2022.

    Trost, Katy. “Hiring with a 90% Success Rate.” Katy Trost, Medium, 8 August 2022. Web.

    “Using Social Media for Talent Acquisition.” SHRM, 20 Sept. 2017. Web.

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    Optimize IT Project Intake, Approval, and Prioritization

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    • Companies are approving more projects than they can deliver. Most organizations say they have too many projects on the go and an unmanageable and ever-growing backlog of things to get to.
    • While organizations want to achieve a high throughput of approved projects, many are unable or unwilling to allocate an appropriate level of IT resourcing to adequately match the number of approved initiatives.
    • Portfolio management practices must find a way to accommodate stakeholder needs without sacrificing the portfolio to low-value initiatives that do not align with business goals.

    Our Advice

    Critical Insight

    • Approve only the right projects that you have capacity to deliver. Failure to align projects with strategic goals and resource capacity are the most common causes of portfolio waste across organizations.
    • More time spent with stakeholders during the ideation phase to help set realistic expectations for stakeholders and enhance visibility into IT’s capacity and processes is key to both project and organizational success.
    • Too much intake red tape will lead to an underground economy of projects that escape portfolio oversight, while too little intake formality will lead to a wild west of approvals that could overwhelm the PMO. Finding the right balance of intake formality for your organization is the key to establishing a PMO that has the ability to focus on the right things.

    Impact and Result

    • Establish an effective scorecard to create transparency into IT’s capacity and processes. This will help set realistic expectations for stakeholders, eliminate “squeaky wheel” prioritization, and give primacy to the highest value requests.
    • Build a centralized process that funnels requests into a single intake channel to eliminate confusion and doubt for stakeholders and staff while also reducing off-the-grid initiatives.
    • Clearly define a series of project approval steps, and communicate requirements for passing them.
    • Develop practices that incorporate the constraint of resource capacity to cap the amount of project approvals to that which is realistic to help improve the throughput of projects through the portfolio.

    Optimize IT Project Intake, Approval, and Prioritization Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should optimize project intake, approval, and prioritization process, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Set realistic goals for optimizing project intake, approval, and prioritization process

    Get value early by piloting a scorecard for objectively determining project value, and then examine your current state of project intake to set realistic goals for optimizing the process.

    • Optimize Project Intake, Approval, and Prioritization – Phase 1: Set Realistic Goals for Optimizing Process
    • Project Value Scorecard Development Tool
    • Project Intake Workflow Template - Visio
    • Project Intake Workflow Template - PDF
    • Project Intake, Approval, and Prioritization SOP

    2. Build an optimized project intake, approval, and prioritization process

    Take a deeper dive into each of the three processes – intake, approval, and prioritization – to ensure that the portfolio of projects is best aligned to stakeholder needs, strategic objectives, and resource capacity.

    • Optimize Project Intake, Approval, and Prioritization – Phase 2: Build New Optimized Processes
    • Light Project Request Form
    • Detailed Project Request Form
    • Project Intake Classification Matrix
    • Benefits Commitment Form Template
    • Proposed Project Technology Assessment Tool
    • Fast Track Business Case Template
    • Comprehensive Business Case Template
    • Project Intake and Prioritization Tool

    3. Integrate the new optimized processes into practice

    Plan a course of action to pilot, refine, and communicate the new optimized process using Info-Tech’s expertise in organizational change management.

    • Optimize Project Intake, Approval, and Prioritization – Phase 3: Integrate the New Processes into Practice
    • Intake Process Pilot Plan Template
    • Project Backlog Manager
    • Intake and Prioritization Impact Analysis Tool
    [infographic]

    Workshop: Optimize IT Project Intake, Approval, and Prioritization

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Refocus on Project Value to Set Realistic Goals

    The Purpose

    Set the course of action for optimizing project intake, approval, and prioritization by examining the current state of the process, the team, the stakeholders, and the organization as a whole.

    Key Benefits Achieved

    The overarching goal of optimizing project intake, approval, and prioritization process is to maximize the throughput of the best projects. To achieve this goal, one must have a clear way to determine what are “the best” projects.

    Activities

    1.1 Define the criteria with which to determine project value.

    1.2 Envision your target state for your optimized project intake, approval, and prioritization process.

    Outputs

    Draft project valuation criteria

    Examination of current process, definition of process success criteria

    2 Examine, Optimize, and Document the New Process

    The Purpose

    Drill down into, and optimize, each of the project intake, approval, and prioritization process.

    Key Benefits Achieved

    Info-Tech’s methodology systemically fits the project portfolio into its triple constraint of stakeholder needs, strategic objectives, and resource capacity, to effectively address the challenges of establishing organizational discipline for project intake.

    Activities

    2.1 Conduct retrospectives of each process against Info-Tech’s best practice methodology for project intake, approval, and prioritization process.

    2.2 Pilot and customize a toolbox of deliverables that effectively captures the right amount of data developed for informing the appropriate decision makers for approval.

    Outputs

    Documentation of new project intake, approval, and prioritization process

    Tools and templates to aid the process

    3 Pilot, Plan, and Communicate the New Process

    The Purpose

    Reduce the risks of prematurely implementing an untested process.

    Methodically manage the risks associated with organizational change and maximize the likelihood of adoption for the new process.

    Key Benefits Achieved

    Engagement paves the way for smoother adoption. An “engagement” approach (rather than simply “communication”) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

    Activities

    3.1 Create a plan to pilot your intake, approval, and prioritization process to refine it before rollout.

    3.2 Analyze the impact of organizational change through the eyes of PPM stakeholders to gain their buy-in.

    Outputs

    Process pilot plan

    Organizational change communication plan

    Further reading

    Optimize IT Project Intake, Approval, and Prioritization

    Decide which IT projects to approve and when to start them.

    ANALYST PERSPECTIVE

    Capacity-constrained intake is the only sustainable path forward.

    "For years, the goal of project intake was to select the best projects. It makes sense and most people take it on faith without argument. But if you end up with too many projects, it’s a bad strategy. Don’t be afraid to say NO or NOT YET if you don’t have the capacity to deliver. People might give you a hard time in the near term, but you’re not helping by saying YES to things you can’t deliver."

    Barry Cousins,

    Senior Director, PMO Practice

    Info-Tech Research Group

    Our understanding of the problem

    This Research Is Designed For:

    • PMO Directors who have trouble with project throughput
    • CIOs who want to improve IT’s responsive-ness to changing needs of the business
    • CIOs who want to maximize the overall business value of IT’s project portfolio

    This Research Will Help You:

    • Align project intake and prioritization with resource capacity and strategic objectives
    • Balance proactive and reactive demand
    • Reduce portfolio waste on low-value projects
    • Manage project delivery expectations and satisfaction of business stakeholders
    • Get optimized project intake processes off the ground with low-cost, high-impact tools and templates

    This Research Will Also Assist:

    • C-suite executives and steering committee members who want to ensure IT’s successful delivery of projects with high business impact
    • Project sponsors and product owners who seek visibility and transparency toward proposed projects

    This Research Will Help Them:

    • Ensure that high-impact projects are approved and delivered in a timely manner
    • Gain clarity and visibility in IT’s project approval process
    • Improve your understanding of IT’s capacity to set more realistic expectations on what gets done

    Executive summary

    Situation

    • As a portfolio manager, you do not have the authority to decline or defer new projects – but you also lack the capacity to realistically say yes to more project work.
    • Stakeholders have unrealistic expectations of what IT can deliver. Too many projects are approved, and it may be unclear why their project is delayed or in a state of suspended animation.

    Complication

    • The cycle of competition is making it increasingly difficult to follow a longer-term strategy during project intake, making it unproductive to approve projects for any horizon longer than one to two years.
    • As project portfolios become more aligned to “transformative” projects, resourcing for smaller, department-level projects becomes increasingly opaque.

    Resolution

    • Establish an effective scorecard to create transparency into IT’s capacity and processes. This will help set realistic expectations for stakeholders, eliminate “squeaky wheel” prioritization, and give primacy to the highest value requests.
    • Build a centralized process that funnels requests into a single intake channel to eliminate confusion and doubt for stakeholders and staff while also reducing off-the-grid initiatives.
    • Clearly define a series of project approval steps, and communicate requirements for passing them.
    • Developing practices that incorporate the constraint of resource capacity to cap the amount of project approvals to that which is realistic will help improve the throughput of projects through the portfolio.

    Info-Tech Insight

    1. Approve only the right projects… Counterbalance stakeholder needs with strategic objectives of the business and that of IT, in order to maintain the value of your project portfolio at a high level.
    2. …that you have capacity to deliver. Resource capacity-informed project approval process enables you to avoid biting off more than you can chew and, over time, build a track record of fulfilling promises to deliver on projects.

    Most organizations are good at approving projects, but bad at starting them – and even worse at finishing them

    Establishing project intake discipline should be a top priority from a long-term strategy and near-term tactical perspective.

    Most organizations approve more projects than they can finish. In fact, many approve more than they can even start, leading to an ever-growing backlog where project ideas – often good ones – are never heard from again.

    The appetite to approve more runs directly counter to the shortage of resources that plagues most IT departments. This tension of wanting more from less suggests that IT departments need to be more disciplined in choosing what to take on.

    Info-Tech’s data shows that most IT organizations struggle with their project backlog (Source: N=397 organizations, Info-Tech Research Group PPM Current State Scorecard, 2017).

    “There is a minimal list of pending projects”

    A bar graph is depicted. It has 5 bars to show that when it comes to minimal lists of pending projects, 34% strongly disagree, 35% disagree, and 21% are ambivalent. Only 7% agree and 3% strongly agree.

    “Last year we delivered the number of projects we anticipated at the start of the year”

    A bar graph is depicted. It has 5 bars to show that when it comes to the number of projects anticipated at the start of the year, they were delivered. Surveyors strongly disagreed at 24%, disagreed at 31%, and were ambivalent at 30%. Only 13% agreed and 2% strongly agreed.

    The concept of fiduciary duty demonstrates the need for better discipline in choosing what projects to take on

    Unless someone is accountable for making the right investment of resource capacity for the right projects, project intake discipline cannot be established effectively.

    What is fiduciary duty?

    Officers and directors owe their corporation the duty of acting in the corporation’s best interests over their own. They may delegate the responsibility of implementing the actions, but accountability can't be delegated; that is, they have the authority to make choices and are ultimately answerable for them.

    No question is more important to the organization’s bottom line. Projects directly impact the bottom line because they require investment of resource time and money for the purposes of realizing benefits. The scarcity of resources requires that choices be made by those who have the right authority.

    Who approves your projects?

    Historically, the answer would have been the executive layer of the organization. However, in the 1990s management largely abdicated its obligation to control resources and expenditures via “employee empowerment.”

    Controls on approvals became less rigid, and accountability for choosing what to do (and not do) shifted onto the shoulders of the individual worker. This creates a current paradigm where no one is accountable for the malinvestment…

    …of resources that comes from approving too many projects. Instead, it’s up to individual workers to sink or swim as they attempt to reconcile, day after day, seemingly infinite organizational demand with their finite supply of working hours.

    Ad hoc project selection schemes do not work

    Without active management, reconciling the imbalance between demand with available work hours is a struggle that results largely in one of these two scenarios:

    “Squeaky wheel”: Projects with the most vocal stakeholders behind them are worked on first.

    • IT is seen to favor certain lines of business, leading to disenfranchisement of other stakeholders.
    • Everything becomes the highest priority, which reinforces IT’s image as a firefighter, rather than a business value contributor
    • High-value projects without vocal support never get resourced; opportunities are missed.

    “First in, first out”: Projects are approved and executed in the order they are requested.

    • Urgent or important projects for the business languish in the project backlog; opportunities are missed.
    • Low-value projects dominate the project portfolio.
    • Stakeholders leave IT out of the loop and resort to “underground economy” for getting their needs addressed.

    80% of organizations feel that their portfolios are dominated by low-value initiatives that do not deliver value to the business (Source: Cooper).

    Approve the right projects that you have capacity to deliver by actively managing the intake of projects

    Project intake, approval, and prioritization (collectively “project intake”) reconciles the appetite for new projects with available resource capacity and strategic goals.

    Project intake is a key process of project portfolio management (PPM). The Project Management Institute (PMI) describes PPM as:

    "Interrelated organizational processes by which an organization evaluates, selects, prioritizes, and allocates its limited internal resources to best accomplish organizational strategies consistent with its vision, mission, and values."

    (PMI, Standard for Portfolio Management, 3rd ed.)

    Triple Constraint Model of the Project Portfolio

    Project Intake:

    • Stakeholder Need
    • Strategic Objectives
    • Resource Capacity

    All three components are required for the Project Portfolio

    Organizations practicing PPM recognize available resource capacity as a constraint and aim to select projects – and commit the said capacity – to projects that:

    1. Best satisfy the stakeholder needs that constantly change with the market
    2. Best align to the strategic objectives and contribute the most to business
    3. Have sufficient resource capacity available to best ensure consistent project throughput

    92% vs. 74%: 92% of high-performing organizations in PPM report that projects are well aligned to strategic initiatives vs. 74% of low performers (PMI, 2015).

    82% vs. 55%: 82% of high-performing organizations in PPM report that resources are effectively reallocated across projects vs. 55% of low performers (PMI, 2015)

    Info-Tech’s data demonstrates that optimizing project intake can also improve business leaders’ satisfaction of IT

    CEOs today perceive IT to be poorly aligned to business’ strategic goals:

    43% of CEOs believe that business goals are going unsupported by IT (Source: Info-Tech’s CEO-CIO Alignment Survey (N=124)).

    60% of CEOs believe that improvement is required around IT’s understanding of business goals (Source: Info-Tech’s CEO-CIO Alignment Survey (N=124)).

    Business leaders today are generally dissatisfied with IT:

    30% of business stakeholders are supporters of their IT departments (Source: Info-Tech’s CIO Business Vision Survey (N=21,367)).

    The key to improving business satisfaction with IT is to deliver on projects that help the business achieve its strategic goals:

    A chart is depicted to show a list of reported important projects, and then reordering the projects based on actual importance.
    Source: Info-Tech’s CIO Business Vision Survey (N=21,367)

    Optimized project intake not only improves the project portfolio’s alignment to business goals, but provides the most effective way to improve relationships with IT’s key stakeholders.

    Benchmark your own current state with overall & industry-specific data using Info-Tech’s Diagnostic Program.

    However, establishing organizational discipline for project intake, approval, and prioritization is difficult

    Capacity awareness

    Many IT departments struggle to realistically estimate available project capacity in a credible way. Stakeholders question the validity of your endeavor to install capacity-constrained intake process, and mistake it for unwillingness to cooperate instead.

    Many moving parts

    Project intake, approval, and prioritization involve the coordination of various departments. Therefore, they require a great deal of buy-in and compliance from multiple stakeholders and senior executives.

    Lack of authority

    Many PMOs and IT departments simply lack the ability to decline or defer new projects.

    Unclear definition of value

    Defining the project value is difficult because there are so many different and conflicting ways that are all valid in their own right. However, without it, it's impossible to fairly compare among projects to select what's "best."

    Establishing intake discipline requires a great degree of cooperation and conformity among stakeholders that can be cultivated through strong processes.

    Info-Tech’s intake, approval, and prioritization methodology systemically fits the project portfolio to its triple constraint

    Info-Tech’s Methodology

    Info-Tech’s Methodology
    Project Intake Project Approval Project Prioritization
    Project requests are submitted, received, triaged, and scoped in preparation for approval and prioritization. Business cases are developed, evaluated, and selected (or declined) for investment, based on estimated value and feasibility. Work is scheduled to begin, based on relative value, urgency, and availability of resources.
    Stakeholder Needs Strategic Objectives Resource Capacity
    Project Portfolio Triple Constraint

    Info-Tech’s methodology for optimizing project intake delivers extraordinary value, fast

    In the first step of the blueprint, you will prototype a set of scorecard criteria for determining project value.

    Our methodology is designed to tackle your hardest challenge first to deliver the highest-value part of the deliverable. Since the overarching goal of optimizing project intake, approval, and prioritization process is to maximize the throughput of the best projects, one must define how “the best projects” are determined.

    In nearly all instances…a key challenge for the PPM team is reaching agreement over how projects should rank.

    – Merkhofer

    A Project Value Scorecard will help you:

    • Evolve the discussions on project and portfolio value beyond a theoretical concept
    • Enable apples-to-apples comparisons amongst many different kinds of projects

    The Project Value Scorecard Development Tool is designed to help you develop the project valuation scheme iteratively. Download the pre-filled tool with content that represents a common case, and then, customize it with your data.

    A screenshot of Info-Tech's Project Value Scorecard Development Tool

    This blueprint provides a clear path to maximizing your chance of success in optimizing project intake

    Info-Tech’s practical, tactical research is accompanied by a suite of tools and templates to accelerate your process optimization efforts.

    Organizational change and stakeholder management are critical elements of optimizing project intake, approval, and prioritization processes because they require a great degree of cooperation and conformity among stakeholders, and the list of key stakeholders are long and far-reaching.

    This blueprint will provide a clear path to not only optimize the processes themselves, but also for the optimization effort itself. This research is organized into three phases, each requiring a few weeks of work at your team’s own pace – or all in one week, through a workshop facilitated by Info-Tech analysts.

    Set Realistic Goals for Optimizing Project Intake, Approval, and Prioritization

    Tools and Templates:

    • Project Value Scorecard Development Tool (.xlsx)
    • PPM Assessment Report (Info-Tech Diagnostics)
    • Standard Operating Procedure Template (.docx)

    Build Optimized Project Intake, Approval, and Prioritization Processes

    Tools and Templates:

    • Project Request Forms (.docx)
    • Project Classification Matrix (.xlsx)
    • Benefits Commitment Form (.xlsx)
    • Proposed Project Technology Assessment Tool (.xlsx)
    • Business Case Templates (.docx)
    • Intake and Prioritization Tool (.xlsx)

    Integrate the Newly Optimized Processes into Practice

    Tools and Templates:

    • Process Pilot Plan Template (.docx)
    • Impact Assessment and Communication Planning Tool (.xlsx)

    Info-Tech’s approach to PPM is informed by industry best practices and rooted in practical insider research

    Info-Tech uses PMI and ISACA frameworks for areas of this research.

    The logo for PMI is in the picture.

    PMI’s Standard for Portfolio Management, 3rd ed. is the leading industry framework, proving project portfolio management best practices and process guidelines.

    The logo for COBIT 5 is in the picture.

    COBIT 5 is the leading framework for the governance and management of enterprise IT.

    In addition to industry-leading frameworks, our best-practice approach is enhanced by the insights and guidance from our analysts, industry experts, and our clients.

    Info-Tech's logo is shown.

    33,000+

    Our peer network of over 33,000 happy clients proves the effectiveness of our research.

    1,000+

    Our team conducts 1,000+ hours of primary and secondary research to ensure that our approach is enhanced by best practices.

    Deliver measurable project intake success for your organization with this blueprint

    Measure the value of your effort to track your success quantitatively and demonstrate the proposed benefits, as you aim to do so with other projects through improved PPM.

    Optimized project intake, approval, and prioritization processes lead to a high PPM maturity, which will improve the successful delivery and throughput of your projects, resource utilization, business alignment, and stakeholder satisfaction ((Source: BCG/PMI).

    A double bar graph is depicted to show high PPM maturity yields measurable benefits. It covers 4 categories: Management for individual projects, financial performance, strategy implementation, and organizational agility.

    Measure your success through the following metrics:

    • Reduced turnaround time between project requests and initial scoping
    • Number of project proposals with articulated benefits
    • Reduction in “off-the-grid” projects
    • Team satisfaction and workplace engagement
    • PPM stakeholder satisfaction score from business stakeholders: see Info-Tech’s PPM Customer Satisfaction Diagnostics

    $44,700: In the past 12 months, Info-Tech clients have reported an average measured value of $44,700 from undertaking a guided implementation of this research.

    Add your own organization-specific goals, success criteria, and metrics by following the steps in the blueprint.

    Case Study: Financial Services PMO prepares annual planning process with Project Value Scorecard Development Tool

    CASE STUDY

    Industry: Financial Services

    Source: Info-Tech Client

    Challenge

    PMO plays a diverse set of roles, including project management for enterprise projects (i.e. PMI’s “Directive” PMO), standards management for department-level projects (i.e. PMI’s “Supportive” PMO), process governance of strategic projects (i.e. PMI’s “Controlling” PMO), and facilitation / planning / reporting for the corporate business strategy efforts (i.e. Enterprise PMO).

    To facilitate the annual planning process, the PMO needed to develop a more data-driven and objective project intake process that implicitly aligned with the corporate strategy.

    Solution

    Info-Tech’s Project Value Scorecard tool was incorporated into the strategic planning process.

    Results

    The scorecard provided a simple way to list the competing strategic initiatives, objectively score them, and re-sort the results on demand as the leadership chooses to switch between ranking by overall score, project value, ability to execute, strategic alignment, operational alignment, and feasibility.

    The Project Value Scorecard provided early value with multiple options for prioritized rankings.

    A screenshot of the Project Value Scorecard is shown in the image.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Optimize Project Intake, Approval, and Prioritization – project overview

    1. Set Realistic Goals for Optimizing Process 2. Build New Optimized Processes 3. Integrate the New Processes into Practice
    Best-Practice Toolkit

    1.1 Define the criteria with which to determine project value.


    2.1 Streamline intake to manage stakeholder expectations.

    2.2 Set up steps of project approval to maximize strategic alignment while right-sizing the required effort.

    2.3 Prioritize projects to maximize the value of the project portfolio within the constraint of resource capacity.

    3.1 Pilot your intake, approval, and prioritization process to refine it before rollout.

    3.2 Analyze the impact of organizational change through the eyes of PPM stakeholders to gain their buy-in.

    Guided Implementations
    • Introduce Project Value Scorecard Development Tool and pilot Info-Tech’s example scorecard on your own backlog.
    • Map current project intake, approval, and prioritization process and key stakeholders.
    • Set realistic goals for process optimization.
    • Improve the management of stakeholder expectations with an optimized intake process.
    • Improve the alignment of the project portfolio to strategic objectives with an optimized approval process.
    • Enable resource capacity-constrained greenlighting of projects with an optimized prioritization process.
    • Create a process pilot strategy with supportive stakeholders.
    • Conduct a change impact analysis for your PPM stakeholders to create an effective communication strategy.
    • Roll out the new process and measure success.
    Onsite Workshop

    Module 1:

    Refocus on Project Value to Set Realistic Goals for Optimizing Project Intake, Approval, and Prioritization Process

    Module 2:

    Examine, Optimize, and Document the New Project Intake, Approval, and Prioritization Process

    Module 3:

    Pilot, Plan, and Communicate the New Process and Its Required Organizational Changes

    Phase 1 Outcome:
    • Draft project valuation criteria
    • Examination of current process
    • Definition of process success criteria
    Phase 2 Outcome:
    • Documentation of new project intake, approval, and prioritization process
    • Tools and templates to aid the process
    Phase 3 Outcome:
    • Process pilot plan
    • Organizational change communication plan

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4 Workshop Day 5
    Activities

    Benefits of optimizing project intake and project value definition

    1.1 Complete and review PPM Current State Scorecard Assessment

    1.2 Define project value for the organization

    1.3 Engage key PPM stakeholders to iterate on the scorecard prototype

    Set realistic goals for process optimization

    2.1 Map current intake, approval, and prioritization workflow

    2.2 Enumerate and prioritize process stakeholders

    2.3 Determine the current and target capability levels

    2.4 Define the process success criteria and KPIs

    Optimize project intake and approval processes

    3.1 Conduct focused retrospectives for project intake and approval

    3.2 Define project levels

    3.3 Optimize project intake processes

    3.4 Optimize project approval processes

    3.5 Compose SOP for intake and approval

    3.6 Document the new intake and approval workflow

    Optimize project prioritization process plan for a process pilot

    4.1 Conduct focused retrospective for project prioritization

    4.2 Estimate available resource capacity

    4.3 Pilot Project Intake and Prioritization Tool with your project backlog

    4.4 Compose SOP for prioritization

    4.5 Document the new prioritization workflow

    4.6 Discuss process pilot

    Analyze stakeholder impact and create communication strategy

    5.1 Analyze stakeholder impact and responses to impending organization change

    5.2 Create message canvas for at-risk change impacts and stakeholders

    5.3 Set course of action for communicating change

    Deliverables
    1. PPM Current State Scorecard
    2. Project Value Scorecard prototype
    1. Current intake, approval, and prioritization workflow
    2. Stakeholder register
    3. Intake process success criteria
    1. Project request form
    2. Project level classification matrix
    3. Proposed project deliverables toolkit
    4. Customized intake and approval SOP
    5. Flowchart for the new intake and approval workflow
    1. Estimated resource capacity for projects
    2. Customized Project Intake and Prioritization Tool
    3. Customized prioritization SOP
    4. Flowchart for the new prioritization workflow
    5. Process pilot plan
    1. Completed Intake and Prioritization Impact Analysis Tool
    2. Communication strategy and plan

    Phase 1

    Set Realistic Goals for Optimizing Project Intake, Approval, and Prioritization Process

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Set Realistic Goals for Project Intake, Approval, and Prioritization Process Proposed Time to Completion: 1-2 weeks

    Step 1.1: Define the project valuation criteria

    Start with an analyst kick-off call:

    • Discuss how a project value is currently determined
    • Introduce Info-Tech’s scorecard-driven project valuation approach

    Then complete these activities…

    • Create a first-draft version of a project value-driven prioritized list of projects
    • Review and iterate on the scorecard criteria

    With these tools & templates:

    Project Value Scorecard Development Tool

    Step 1.2: Envision your process target state

    Start with an analyst kick-off call:

    • Introduce Info-Tech’s project intake process maturity model
    • Discuss the use of Info-Tech’s Diagnostic Program for an initial assessment of your current PPM processes

    Then complete these activities…

    • Map your current process workflow
    • Enumerate and prioritize your key stakeholders
    • Define process success criteria

    With these tools & templates:

    Project Intake Workflow Template

    Project Intake, Approval, and Prioritization SOP Template

    Phase 1 Results & Insights:
    • The overarching goal of optimizing project intake, approval, and prioritization process is to maximize the throughput of the best projects. To achieve this goal, one must have a clear way to determine what are “the best” projects.

    Get to value early with Step 1.1 of this blueprint

    Define how to determine a project’s value and set the stage for maximizing the value of your project portfolio using Info-Tech’s Project Value Scorecard Development Tool.

    Where traditional models of consulting can take considerable amounts of time before delivering value to clients, Info-Tech’s methodology for optimizing project intake, approval, and prioritization process gets you to value fast.

    The overarching goal of optimizing project intake, approval, and prioritization process is to maximize the throughput of the best projects. To achieve this goal, one must have a clear way to determine what are “the best” projects.

    In the first step of this blueprint, you will pilot a multiple-criteria scorecard for determining project value that will help answer that question. Info-Tech’s Project Value Scorecard Development Tool is pre-populated with a ready-to-use, real-life example that you can leverage as a starting point for tailoring it to your organization – or adopt as is.

    Introduce objectivity and clarity to your discussion of maximizing the value of your project portfolio with Info-Tech’s practical IT research that drives measurable results.

    Download Info-Tech’s Project Value Scorecard Development Tool.

    A screenshot of Info-Tech's Project Value Scorecard Development Tool

    Step 1.1: Define the criteria with which to determine project value

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Learn how to use the Project Value Scorecard Development Tool
    • Create a first-draft version of a project value-driven prioritized list of projects

    This step involves the following participants:

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • CIO (optional)

    Outcomes of this step

    • Understand the importance of devising a consensus criteria for project valuation.
    • Try a project value scorecard-driven prioritization process with your currently proposed.
    • Set the stage for optimizing project intake, approval, and prioritization processes.

    Intake, Approval, and Prioritization is a core process in Info-Tech’s project portfolio management (PPM) framework

    PPM is an infrastructure around projects that aims to ensure that the best projects are worked on at the right time with the right people.

    PPM’s goal is to maximize the throughput of projects that provide strategic and operational value to the organization. To do this, a PPM strategy must help to:

    Info-Tech's Project Portfolio Management Process Model
    3. Status & Progress Reporting
    1. Intake, Approval & Prioritization 2. Resource Management 3. Project Management 4. Project Closure 5. Benefits Tracking
    Intake Execution Closure
    1. Select the best projects
    2. Pick the right time and people to execute the projects
    3. Make sure the projects are okay
    4. Make sure the projects get done
    5. Make sure they were worth doing

    If you don’t yet have a PPM strategy in place, or would like to revisit your existing PPM strategy before optimizing your project intake, approval, and prioritization practices, see Info-Tech’s blueprint, Develop a Project Portfolio Management Strategy.

    A screenshot of Info-Tech's blueprint Develop a Project Portfolio Management Strategy is shown.

    “Too many projects, not enough resources” is the reality of most IT environments

    A profound imbalance between demand (i.e. approved project work and service delivery commitments) and supply (i.e. people’s time) is the top challenge IT departments face today.

    In today’s organizations, the desires of business units for new products and enhancements, and the appetites of senior leadership to approve more and more projects for those products and services, far outstrip IT’s ability to realistically deliver on everything.

    The vast majority of IT departments lack the resourcing to meet project demand – especially given the fact that day-to-day operational demands frequently trump project work.

    As a result, project throughput suffers – and with it, IT’s reputation within the organization.

    An image is depicted that has several projects laid out near a scale filling one side of it and off of it. On the other part of the scale which is higher, has an image of people in it to help show the relationship between resource supply and project demand.

    Info-Tech Insight

    Where does the time go? The portfolio manager (or equivalent) should function as the accounting department for time, showing what’s available in IT’s human resources budget for projects and providing ongoing visibility into how that budget of time is being spent.

    Don’t weigh your portfolio down by starting more than you can finish

    Focus on what will deliver value to the organization and what you can realistically deliver.

    Most of the problems that arise during the lifecycle of a project can be traced back to issues that could have been mitigated during the initiation phase.

    More than simply a means of early problem detection at the project level, optimizing your initiation processes is also the best way to ensure the success of your portfolio. With optimized intake processes you can better guarantee:

    • The projects you are working on are of high value
    • Your project list aligns with available resource capacity
    • Stakeholder needs are addressed, but stakeholders do not determine the direction of the portfolio

    80% of organizations feel their portfolios are dominated by low-value initiatives that do not deliver value to the business (Source: Cooper).

    "(S)uccessful organizations select projects on the basis of desirability and their capability to deliver them, not just desirability" (Source: John Ward, Delivering Value from Information Systems and Technology Investments).

    Establishing project value is the first – and difficult – step for optimizing project intake, approval, and prioritization

    What is the best way to “deliver value to the organization”?

    Every organization needs to explicitly define how to determine project value that will fairly represent all projects and provide a basis of comparison among them during approval and prioritization. Without it, any discussions on reducing “low-value initiatives” from the previous slide cannot yield any actionable plan.

    However, defining the project value is difficult, because there are so many different and conflicting ways that are all valid in their own right and worth considering. For example:

    • Strategic growth vs. operational stability
    • Important work vs. urgent work
    • Return on investment vs. cost containment
    • Needs of a specific line of business vs. business-wide needs
    • Financial vs. intangible benefits

    This challenge is further complicated by the difficulty of identifying the right criteria for determining project value:

    Managers fail to identify around 50% of the important criteria when making decisions (Source: Transparent Choice).

    Info-Tech Insight

    Sometimes it can be challenging to show the value of IT-centric, operational-type projects that maintain critical infrastructure since they don’t yield net-new benefits. Remember that benefits are only half the equation; you must also consider the costs of not undertaking the said project.

    Find the right mix of criteria for project valuation with Info-Tech’s Project Value Scorecard Development Tool

    Scorecard-driven approach is an easy-to-understand, time-tested solution to a multiple-criteria decision-making problem, such as project valuation.

    This approach is effective for capturing benefits and costs that are not directly quantifiable in financial terms. Projects are evaluated on multiple specific questions, or criteria, that each yield a score on a point scale. The overall score is calculated as a weighted sum of the scores.

    Info-Tech’s Project Value Scorecard is pre-populated with a best-practice example of eight criteria, two for each category (see box at bottom right). This example helps your effort to develop your own project scorecard by providing a solid starting point:

    60%: On their own, decision makers could only identify around 6 of their 10 most important criteria for making decisions (Source: Transparent Choice).

    Finally, in addition, the overall scores of approved projects can be used as a metric on which success of the process can be measured over time.

    Download Info-Tech’s Project Value Scorecard Development Tool.

    A screenshot of Info-Tech's Project Value Scorecard Development Tool

    Categories of project valuation criteria

    • Strategic alignment: projects must be aligned with the strategic goals of the business and IT.
    • Operational alignment: projects must be aligned with the operational goals of the business and IT.
    • Feasibility: practical considerations for projects must be taken into account in selecting projects.
    • Financial: projects must realize monetary benefits, in increased revenue or decreased costs, while posing as little risk of cost overrun as possible.

    Review the example criteria and score description in the Project Value Scorecard Development Tool

    1.1.1 Project Value Scorecard Development Tool, Tab 2: Evaluation Criteria

    This tab lists eight criteria that cover strategic alignment, operational alignment, feasibility, and financial benefits/risks. Each criteria is accompanied by a qualitative score description to standardize the analysis across all projects and analysts. While this tool supports up to 15 different criteria, it’s better to minimize the number of criteria and introduce additional ones as the organization grows in PPM maturity.

    A screenshot of Info-Tech's Project Value Scorecard Development Tool, Tab 2: Evaluation Criteria

    Type: It is useful to break down projects with similar overall scores by their proposed values versus ease of execution.

    Scale: Five-point scale is not required for this tool. Use more or less granularity of description as appropriate for each criteria.

    Blank Criteria: Rows with blank criteria are greyed out. Enter a new criteria to turn on the row.

    Score projects and search for the right mix of criteria weighting using the scorecard tab

    1.1.1 Project Value Scorecard Development Tool, Tab 3: Project Scorecard

    In this tab, you can see how projects are prioritized when they are scored according to the criteria from the previous tab. You can enter the scores of up to 30 projects in the scorecard table (see screenshot to the right).

    A screenshot of Info-Tech's Project Value Scorecard Development Tool, Tab 3: Project Scorecard is shown.

    Value (V) or Execution (E) & Relative Weight: Change the relative weights of each criteria and review any changes to the prioritized list of projects change, whose rankings are updated automatically. This helps you iterate on the weights to find the right mix.

    Feasibility: Custom criteria category labels will be automatically updated.

    A screenshot of Info-Tech's Project Value Scorecard Development Tool, Tab 3: Project Scorecard is shown.

    Overall: Choose the groupings of criteria by which you want to see the prioritized list. Available groupings are:

    • Overall score
    • By value or by execution
    • By category

    Ranks and weighted scores for each project is shown.

    For example, click on the drop-down and choose “Execution.”

    A screenshot of Info-Tech's Project Value Scorecard Development Tool, Tab 3: Project Scorecard is shown.

    Project ranks are based only on execution criteria.

    Create a first-draft version of a project value-driven prioritized list of projects

    1.1.1 Estimated Time: 60 minutes

    Follow the steps below to test Info-Tech’s example Project Value Scorecard and examine the prioritized list of projects.

    1. Using your list of proposed, ongoing, and completed projects, identify a representative sample of projects in your project portfolio, varying in size, scope, and perceived value – about 10-20 of them.
    2. Arrange these projects in the order of priority using any processes or prioritization paradigm currently in place in your organization.
    • In the absence of formal process, use your intuition, as well as knowledge of organizational priorities, and your stakeholders.
  • Use the example criteria and score description in Tab 2 of Info-Tech’s Project Value Scorecard Development Tool to score the same list of projects:
    • Avoid spending too much time at this step. Prioritization criteria will be refined in the subsequent parts of the blueprint.
    • If multiple scorers are involved, allow some overlap to benchmark for consistency.
  • Enter the scores in Tab 3 of the tool to obtain the first-draft version of a project value-driven prioritized project list. Compare it with your list from Step 2.
  • INPUT

    • Knowledge of proposed, ongoing, and completed projects in your project portfolio

    OUTPUT

    • Prioritized project lists

    Materials

    • Project Value Scorecard Development Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • CIO (optional)

    Iterate on the scorecard to set the stage for optimizing project intake, approval, and prioritization

    1.1.2 Estimated Time: 60 minutes

    Conduct a retrospective of the previous activity by asking these questions:

    • How smooth was the overall scoring experience (Step 3 of Activity 1.1.1)?
    • Did you experience challenges in interpreting and applying the example project valuation criteria? Why? (e.g. lack of information, absence of formalized business strategic goals, too much room for interpretation in scoring description)
    • Did the prioritized project list agree with your intuition?

    Iterate on the project valuation criteria:

    • Manipulate the relatives weights of valuation criteria to fine-tune them.
    • Revise the scoring descriptions to provide clarity or customize them to better fit your organization’s needs, then update the project scores accordingly.
    • For projects that did not score well, will this cause concern from any stakeholders? Are the concerns legitimate? If so, this may indicate the need for inclusion of new criteria.
    • For projects that score too well, this may indicate a bias toward a specific type of project or group of stakeholders. Try adjusting the relative weights of existing criteria.

    INPUT

    • Activity 1.1.1

    OUTPUT

    • Retrospective on project valuation
    • Review of project valuation criteria

    Materials

    • Project Value Scorecard Development Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • CIO (optional)

    Next steps: engage key PPM stakeholders to reach a consensus when establishing how to determine project value

    Engage these key players to create the evaluation criteria that all stakeholders will support:

    • Business units: Projects are undertaken to provide value to the business. Senior management from business units must help define how project will be valued.
    • IT: IT must ensure that technical/practical considerations are taken into account when determining project value.
    • Finance: The CFO or designated representative will ensure that estimated project costs and benefits can be used to manage the budget.
    • PMO: PMO is the administrator of the project portfolio. PMO must provide coordination and support to ensure the process operates smoothly and its goals are realized.
    • Business analysts: BAs carry out the evaluation of project value. Therefore, their understanding of the evaluation criteria and the process as a whole are critical to the success of the process.
    • Project sponsors: Project sponsors are accountable for the realization of benefits for which projects are undertaken.

    Optimize the process with the new project value definition to focus your discussion with stakeholders

    This blueprint will help you not only optimize the process, but also help you work with your stakeholders to realize the benefits of the optimized process.

    In this step, you’ve begun improving the definition of project value. Getting it right will require several more iterations and will require a series of discussions with your key stakeholders.

    The optimized intake process built around the new definition of project value will help evolve a conceptual discussion about project value into a more practical one. The new process will paint a picture of what the future state will look like for your stakeholders’ requested projects getting approved and prioritized for execution, so that they can provide feedback that’s concrete and actionable. To help you with that process, you will be taken through a series of activities to analyze the impact of change on your stakeholders and create a communication plan in the last phase of the blueprint.

    For now, in the next step of this blueprint, you will undergo a series of activities to assess your current state to identify the specific areas for process optimization.

    "To find the right intersection of someone’s personal interest with the company’s interest on projects isn’t always easy. I always try to look for the basic premise that you can get everybody to agree on it and build from there… But it’s sometimes hard to make sure that things stick. You may have to go back three or four times to the core agreement."

    -Eric Newcomer

    Step 1.2: Envision your target state for your optimized project intake, approval, and prioritization process

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Map your current project intake, approval, and prioritization workflow, and document it in a flowchart
    • Enumerate and prioritize your key process stakeholders
    • Determine your process capability level within Info-Tech’s Framework
    • Establish your current and target states for project intake, approval, and prioritization process

    This step involves the following participants:

    • CIO
    • PMO Director/Portfolio Manager
    • Project Managers
    • Business Analysts
    • Other PPM stakeholders

    Outcomes of this step

    • Current project intake, approval, and prioritization process is mapped out and documented in a flowchart
    • Key process stakeholders are enumerated and prioritized to inform future discussion on optimizing processes
    • Current and target organizational process capability levels are determined
    • Success criteria and key performance indicators for process optimization are defined

    Use Info-Tech’s Diagnostic Program for an initial assessment of your current PPM processes

    This step is highly recommended but not required. Call 1-888-670-8889 to inquire about or request the PPM Diagnostics.

    Info-Tech's Project Portfolio Management Assessmentprovides you with a data-driven view of the current state of your portfolio, including your intake processes. Our PPM Assessment measures and communicates success in terms of Info-Tech’s best practices for PPM.

    A screenshot of Info-Tech's Project Portfolio Management Assessment blueprint is shown.

    Use the diagnostic program to:

    • Assess resource utilization across the portfolio.
    • Determine project portfolio reporting completeness.
    • Solicit feedback from your customers on the clarity of your portfolio’s business goals.
    • Rate the overall quality of your project management practices and benchmark your rating over time.
    A screenshot of Info-Tech's Project Portfolio Management Assessment blueprint is shown.

    Scope your process optimization efforts with Info-Tech’s high-level intake, approval, and prioritization workflow

    Info-Tech recommends the following workflow at a high level for a capacity-constrained intake process that aligns to strategic goals and stakeholder need.

    • Intake (Step 2.1)*
      • Receive project requests
      • Triage project requests and assign a liaison
      • High-level scoping & set stakeholder expectations
    • Approval (Step 2.2)*
      • Concept approval by project sponsor
      • High-level technical solution approval by IT
      • Business case approval by business
      • Resource allocation & greenlight projects
    • Prioritization (Step 2.3)*
      • Update project priority scores & available project capacity
      • Identify high-scoring and “on-the-bubble” projects
      • Recommend projects to greenlight or deliberate

    * Steps denote the place in the blueprint where the steps are discussed in more detail.

    Use this workflow as a baseline to examine your current state of the process in the next slide.

    Map your current project intake, approval, and prioritization workflow

    1.2.1 Estimated Time: 60-90 minutes

    Conduct a table-top planning exercise to map out the processes currently in place for project intake, approval, and prioritization.

    1. Use white 4”x6” recipe cards / large sticky notes to write out unique steps of a process. Use the high-level process workflow from the previous slides as a guide.
    2. Arrange the steps into chronological order. Benchmark the arrangement through a group discussion.
    3. Use green cards to identify artifacts or deliverables that result from a step.
    4. Use yellow cards to identify who does the work (i.e. responsible parties), and who makes the decisions (i.e. accountable party). Keep in mind that while multiple parties may be responsible, accountability cannot be shared and only a single party can be accountable for a process.
    5. Use red cards to identify issues, problems, or risks. These are opportunities for optimization.

    INPUT

    • Documentation describing the current process (e.g. standard operating procedures)
    • Info-Tech’s high-level intake workflow

    OUTPUT

    • Current process, mapped out

    Materials

    • 4x6” recipe cards
    • Whiteboard

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • Other PPM stakeholders

    Document the current project intake, approval, and prioritization workflow in a flowchart

    1.2.2 Estimated Time: 60 minutes

    Document the results of the previous table-top exercise (Activity 1.1.1) into a flow chart. Flowcharts provide a bird’s-eye view of process steps that highlight the decision points and deliverables. In addition, swim lanes can be used to indicate process stages, task ownership, or responsibilities (example below).

    An example is shown for activity 1.2.2

    Review and customize section 1.2, “Overall Process Workflow” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    "Flowcharts are more effective when you have to explain status and next steps to upper management."

    – Assistant Director-IT Operations, Healthcare Industry

    Browser-based flowchart tool examples

    INPUT

    • Mapped-out project intake process (Activity 1.2.1)

    OUTPUT

    • Flowchart representation of current project intake workflow

    Materials

    • Microsoft Visio, flowchart software, or Microsoft PowerPoint

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Example of a project intake, approval, and prioritization flow chart – without swim lanes

    An example project intake, approval, and prioritization flow chart without swim lanes is shown.

    Example of a project intake, approval, and prioritization flow chart – with swim lanes

    An example project intake, approval, and prioritization flow chart with swim lanes is shown.

    Download Info-Tech’s Project Intake Workflow Template (Visio and PDF)

    Enumerate your key stakeholders for optimizing intake, approval, and prioritization process

    1.2.3 30-45 minutes

    In the previous activity, accountable and responsible stakeholders for each of the steps in the current intake, approval, and prioritization process were identified.

    1. Based on your knowledge and insight of your organization, ensure that all key stakeholders with accountable and responsible stakeholders are accounted for in the mapped-out process. Note any omissions: it may indicate a missing step, or that the stakeholder ought to be, but are not currently, involved.
    2. For each step, identify any stakeholders that are currently consulted or informed. Then, examine the whole map and identify any other stakeholders that ought to be consulted or informed.
    3. Compile a list of stakeholders from steps 1-2, and write each of their names in two sticky notes.
    4. Put both sets of sticky notes on a wall. Use the wisdom-of-the-crowd approach to arrange one set in a descending order of influence. Record their ranked influence from 1 (least) to 10 (most).
    5. Rearrange the other set in a descending order of interest in seeing the project intake process optimized. Record their ranked interest from 1 (least) to 10 (most).

    INPUT

    • Mapped-out project intake process (Activity 1.2.1)
    • Insight on organizational culture

    OUTPUT

    • List of stakeholders in project intake
    • Ranked list in their influence and interest

    Materials

    • Sticky notes
    • Walls

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • Other PPM stakeholders

    Prioritize your stakeholders for project intake, approval, and prioritization process

    There are three dimensions for stakeholder prioritization: influence, interest, and support.

    1. Map your stakeholders in a 2D stakeholder power map (top right) according to their relative influence and interest.
    2. Rate their level of support by asking the following question: how likely is it that your stakeholder would welcome an improved process for project intake?

    These parameters will inform how to prioritize your stakeholders according to the stakeholder priority heatmap (bottom right). This priority should inform how to focus your attention during the subsequent optimization efforts.

    A flowchart is shown to show the relationship between influence and interest.

    Level of Support
    Stakeholder Category Supporter Evangelist Neutral Blocker
    Engage Critical High High Critical
    High Medium Low Low Medium
    Low High Medium Medium High
    Passive Low Irrelevant Irrelevant Low

    Info-Tech Insight

    There may be too many stakeholders to be able to achieve complete satisfaction. Focus your attention on the stakeholders that matter the most.

    Most organizations have low to medium capabilities around intake, approval, and prioritization

    1.2.4 Estimated Time: 15 minutes

    Use Info-Tech’s Intake Capability Framework to help define your current and target states for intake, approval, and prioritization.

    Capability Level Capability Level Description
    Capability Level 5: Optimized Our department has effective intake processes with right-sized administrative overhead. Work is continuously prioritized to keep up with emerging challenges and opportunities.
    Capability Level 4: Aligned Our department has very strong intake processes. Project approvals are based on business cases and aligned with future resource capacity.
    Capability Level 3: Engaged Our department has processes in place to track project requests and follow up on them. Priorities are periodically re-evaluated, based largely on the best judgment of one or several executives.
    Capability Level 2: Defined Our department has some processes in place but no capacity to say no to new projects. There is a formal backlog, but little or no method for grooming it.
    Capability Level 1: Unmanaged Our department has no formal intake processes in place. Most work is done reactively, with little ability to prioritize proactive project work.

    Refer to the subsequent slides for more detail on these capability levels.

    Level 1: Unmanaged

    Use these descriptions to place your organization at the appropriate level of intake capability.

    Intake Projects are requested through personal conversations and emails, with minimal documentation and oversight.
    Approval Projects are approved by default and rarely (if ever) declined. There is no definitive list of projects in the pipeline or backlog.
    Prioritization Most work is done reactively, with little ability to prioritize proactive project work.

    Symptoms

    • Poorly defined – or a complete absence of – PPM processes.
    • No formal approval committee.
    • No processes in place to balance proactive and reactive demands.

    Long Term

    PMOs at this level should work to have all requests funneled through a proper request form within six months. Decision rights for approval should be defined, and a scorecard should be in place within the year.

    Quick Win

    To get a handle on your backlog, start tracking all project requests using the “Project Data” tab in Info-Tech’s Project Intake and Prioritization Tool.

    Level 2: Defined

    Use these descriptions to place your organization at the appropriate level of intake capability.

    Intake Requests are formally documented in a request form before they’re assigned, elaborated, and executed as projects.
    Approval Projects are approved by default and rarely (if ever) declined. There is a formal backlog, but little or no method for grooming it.
    Prioritization There is a list of priorities but no process for updating it more than annually or quarterly.

    Symptoms

    • Organization does not have clear concept of project capacity.
    • There is a lack of discipline enforced on stakeholders.
    • Immature PPM processes in general.

    Long Term

    PMOs at this level should strive for greater visibility into the portfolio to help make the case for declining (or at least deferring) requests. Within the year, have a formal PPM strategy up and running.

    Quick Win

    Something PMOs at this level can accomplish quickly without any formal approval is to spend more time with stakeholders during the ideation phase to better define scope and requirements.

    Level 3: Engaged

    Use these descriptions to place your organization at the appropriate level of intake capability.

    Intake Processes and skills are in place to follow up on requests to clarify project scope before going forward with approval and prioritization.
    Approval Projects are occasionally declined based on exceptionally low feasibility or value.
    Prioritization Priorities are periodically re-evaluated based largely on the best judgment of one or several executives.

    Challenges

    • Senior executives’ “best judgement” is frequently fallible or influenced. Pet projects still enter the portfolio and deplete resources.
    • While approval processes “occasionally” filter out some low-value projects, many still get approved.

    Long Term

    PMOs at this level should advocate for a more formal cadence for prioritization and, within the year, establish a formal steering committee that will be responsible for prioritizing and re-prioritizing quarterly or monthly.

    Quick Win

    At the PMO level, employ Info-Tech’s Project Intake and Prioritization Tool to start re-evaluating projects in the backlog. Make this data available to senior executives when prioritization occurs.

    Level 4: Aligned

    Use these descriptions to place your organization at the appropriate level of intake capability.

    Intake Occurs through a centralized process. Processes and skills are in place for follow-up.
    Approval Project approvals are based on business cases and aligned with future resource capacity.
    Prioritization Project prioritization is visibly aligned with business goals.

    Challenges

    • The process of developing business cases can be too cumbersome, distracting resources from actual project work.
    • “Future” resource capacity predictions are unreliable. Reactive support work and other factors frequently change actual resource availability.

    Long Term

    PMOs at this level can strive for more accurate and frequent resource forecasting, establishing a more accurate picture of project vs. non-project work within the year.

    Quick Win

    PMOs at this level can start using Info-Tech’s Business Case Template (Comprehensive or Fast Track) to help simplify the business case process.

    Level 5: Optimizing

    Use these descriptions to place your organization at the appropriate level of intake capability.

    Intake Occurs through a centralized portal. Processes and skills are in place for thorough follow-up.
    Approval Project approvals are based on business cases and aligned with future resource capacity.
    Prioritization Work is continuously prioritized to keep up with emerging challenges and opportunities.

    Challenges

    • Establishing a reliable forecast for resource capacity remains a concern at this level as well.
    • Organizations at this level may experience an increasing clash between Agile practices and traditional Waterfall methodologies.

    A screenshot of Info-Tech's Manage an Agile Portfolio Blueprint

    PMOs at this level should look at Info-Tech’s Manage an Agile Portfolio for comprehensive tools and guidance on maintaining greater visibility at the portfolio level into work in progress and committed work.

    Establish your current and target states for process intake, approval, and prioritization

    1.2.5 Estimated Time: 20 minutes

    • Having reviewed the intake capability framework, you should be able to quickly identify where you currently reside in the model. Document this in the “Current State” box below.
    • Next, spend some time as a group discussing your target state. Make sure to set a realistic target as well as a realistic timeframe for meeting this target. Level 1s will not be able to become Level 5s overnight and certainly not without passing through the other levels on the way.
      • A realistic goal for a Level 1 to become a Level 2 is within six to eight months.
    Current State:
    Target State:
    Timeline for meeting target

    INPUT

    • Intake, approval, and prioritization capability framework (Activity 1.2.4)

    OUTPUT

    • Current and target state, with stated time goals

    Materials

    • Whiteboard

    Participants

    • CIO
    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Align your intake success with the strategic expectations of overall project portfolio management

    A successful project intake, approval, and prioritization process puts your leadership in a position to best steer the portfolio, like a conductor of an orchestra.

    To frame the discussion on deciding what intake success will look like, review Info-Tech’s PPM strategic expectations:

    • Project Throughput: Maximize throughput of the best projects.
    • Portfolio Visibility: Ensure visibility of current and pending projects.
    • Portfolio Responsiveness: Make the portfolio responsive to executive steering when new projects and changing priorities need rapid action.
    • Resource Utilization: Minimize resource waste and optimize the alignment of skills to assignments.
    • Benefits Realization: Clarify accountability for post-project benefits attainment for each project, and facilitate the process of tracking/reporting those benefits.
    A screenshot of Info-Tech's Develop a Project Portfolio Management Strategy blueprint.

    For a more detailed discussion and insight on PPM strategic expectations see Info-Tech’s blueprint, Develop a Project Portfolio Management Strategy.

    Decide what successful project intake, approval, prioritization process will look like

    1.2.6 Estimated Time: 60 minutes

    While assessing your current state, it is important to discuss and determine as a team how success will be defined.

    • During this process, it is important to consider tentative timelines for success milestones and to ask the question: what will success look like and when should it occur by?
    • Use the below table to help document success factors and timeliness. Follow the lead of our example in row 1.
    Optimization Benefit Objective Timeline Success Factor
    Facilitate project intake, prioritization, and communication with stakeholders to maximize time spent on the most valuable or critical projects. Look at pipeline as part of project intake approach and adjust priorities as required. July 1st Consistently updated portfolio data. Dashboards to show back capacity to customers. SharePoint development resources.

    Review and customize section 1.5, “Process Success Criteria” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    Info-Tech Insight

    Establish realistic short-term goals. Even with optimized intake procedures, you may not be able to eliminate underground project economies immediately. Make your initial goals realistic, leaving room for those walk-up requests that may still appear via informal channels.

    Prepare to optimize project intake and capture the results in the Intake, Approval, and Prioritization SOP

    Standard Operating Procedure (SOP) is the reference document to get all PPM stakeholders on the same page with the new optimized process.

    The current state explored and documented in this step will serve as a starting point for each step of the next phase of the blueprint. The next phase will take a deeper dive into each of the three components of Info-Tech’s project intake methodology, so that they can achieve the success criteria you’ve defined in the previous activity.

    Info-Tech’s Project Intake, Approval, and Prioritization SOP Template is intended to capture the outcome of your process optimization efforts. This blueprint guides you through numerous activities designed for your core project portfolio management team to customize each section.

    To maximize the chances of success, it is important that the team makes a concerted effort to participate. Schedule a series of working sessions over the course of several weeks for your team to work through it – or get through it in one week, with onsite Info-Tech analyst-facilitated workshops.

    Download Info-Tech’s Project Intake, Approval, and Prioritization SOP.

    A screenshot of Info-Tech's Project Intake, Approval, and Prioritization SOP.

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Case study: PMO develops mature intake and prioritization processes by slowly evolving its capability level

    CASE STUDY

    Industry: Not-for-Profit

    Source: Info-Tech Interview

    Challenge

    • A PMO for a large not-for-profit benefits provider had relatively high project management maturity, but the enterprise had low PPM maturity.
    • There were strong intake processes in place for following up on requests. For small projects, project managers would assist as liaisons to help control scope. For corporate initiates, PMs were assigned to work with a sponsor to define scope and write a charter.

    Solution

    Prioritization was a challenge. Initially, the organization had ad hoc prioritization practices, but they had developed a scoring criteria to give more formality and direction to the portfolio. However, the activity of formally prioritizing proved to be too time consuming.

    Off-the-grid projects were a common problem, with initiatives consuming resources with no portfolio oversight.

    Results

    After trying “heavy” prioritization, the PMO loosened up the process. PMO staff now go through and quickly rank projects, with two senior managers making the final decisions. They re-prioritize quarterly to have discussions around resource availability and to make sure stakeholders are in tune to what IT is doing on a daily basis. IT has a monthly meeting to go over projects consuming resources and to catch anything that has fallen between the cracks.

    "Everything isn't a number one, which is what we were dealing with initially. We went through a formal prioritization period, where we painstakingly scored everything. Now we have evolved: a couple of senior managers have stepped up to make decisions, which was a natural evolution from us being able to assign a formal ranking. Now we are able to prioritize more easily and effectively without having to painstakingly score everything."

    – PMO Director, Benefits Provider

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    A photo of an Info-Tech analyst is shown.
    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    1.1.1-2

    A screenshot of activities 1.1.1 and 1.1.2 are shown.

    Pilot Info-Tech’s Project Value Scorecard-driven prioritization method

    Use Info-Tech’s example to prioritize your current project backlog to pilot a project value-driven prioritization, which will be used to guide the entire optimization process.

    1.2.1-3

    A screenshot of activities 1.2.1 and 1.2.3 are shown.

    Map out and document current project intake, approval, and prioritization process, and the involved key stakeholders

    A table-top planning exercise helps you visualize the current process in place and identify opportunities for optimization.

    Phase 2

    Build an Optimized Project Intake, Approval, and Prioritization Process

    Phase 2 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 2: Build an Optimized Project Intake, Approval, and Prioritization Process Proposed Time to Completion: 3-6 weeks

    Step 2.1: Streamline Intake

    Start with an analyst kick-off call:

    • Challenges of project intake
    • Opportunities for improving the management of stakeholder expectations by optimizing intake

    Then complete these activities…

    • Perform a process retrospective
    • Optimize your process to receive, triage, and follow up on project requests

    With these tools & templates:

    • Project Request Form.
    • Project Intake Classification Matrix

    Step 2.2: Right-Size Approval

    Start with an analyst call:

    • Challenges of project approval
    • Opportunities for improving strategic alignment of the project portfolio by optimizing project approval

    Then complete these activities…

    • Perform a process retrospective
    • Clarify accountability at each step
    • Decide on deliverables to support decision makers at each step

    With these tools & templates:

    • Benefits Commitment Form
    • Technology Assessment Tool
    • Business Case Templates

    Step 3.3: Prioritize Realistically

    Start with an analyst call:

    • Challenges in project prioritization
  • Opportunities for installing a resource capacity-constrained intake by optimizing prioritization
  • Then complete these activities…

    • Perform a process retrospective
    • Pilot the Intake and Prioritization Tool for prioritization within estimated resource capacity

    With these tools & templates:

    • Project Intake and Prioritization Tool

    Phase 2 Results & Insights:

    • Info-Tech’s methodology systemically fits the project portfolio into its triple constraint of stakeholder needs, strategic objectives, and resource capacity, to effectively address the challenges of establishing organizational discipline for project intake.

    Step 2.1: Streamline intake to manage stakeholder expectations

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Perform a deeper retrospective on current project intake process
    • Optimize your process to receive project requests
    • Revisit the definition of a project for triaging requests
    • Optimize your process to triage project requests
    • Optimize your process to follow up on project requests

    This step involves the following participants:

    • PMO Director / Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Administrative Staff

    Outcomes of this Step

    • Retrospective of the current project intake process: to continue doing, to start doing, and to stop doing
    • A streamlined, single-funnel intake channel with the right procedural friction to receive project requests
    • A refined definition of what constitutes a project, and project levels that will determine the necessary standard of rigor with which project requests should be scoped and developed into a proposal throughout the process
    • An optimized process for triaging and following up on project requests to prepare them for the steps of project approval
    • Documentation of the optimized process in the SOP document

    Understand the risks of poor intake practices

    Too much red tape could result in your portfolio falling victim to underground economies. Too little intake formality could lead to the Wild West.

    Off-the-grid projects, i.e. projects that circumvent formal intake processes, lead to underground economies that can deplete resource capacity and hijack your portfolio.

    These underground economies are typically the result of too much intake red tape. When the request process is made too complex or cumbersome, project sponsors may unsurprisingly seek alternative means to get their projects done.

    While the most obvious line of defence against the appearance of underground economies is an easy-to-use and access request form, one must be cautious. Too little intake formality could lead to a Wild West of project intake where everyone gets their initiatives approved regardless of their business merit and feasibility.

    Benefits of optimized intake Risks of poor intake
    Alignment of portfolio with business goals Portfolio overrun by off-the-grid projects
    Resources assigned to high-value projects Resources assigned to low-value projects
    Better throughput of projects in the portfolio Ever-growing project backlog
    Strong stakeholder relations Stakeholders lose faith in value of PMO

    Info-Tech Insight

    Intake is intimately bound to stakeholder management. Finding the right balance of friction for your team is the key to successfully walking the line between asking for too much and not asking for enough. If your intake process is strong, stakeholders will no longer have any reason to circumvent formal process.

    An excess number of intake channels is the telltale sign of a low capability level for intake

    Excess intake channels are also a symptom of a portfolio in turmoil.

    If you relate to the graphic below in any way, your first priority needs to be limiting the means by which projects get requested. A single, centralized channel with review and approval done in batches is the goal. Otherwise, with IT’s limited capacity, most requests will simply get added to the backlog.

    A graphic is shown to demonstrate how one may receive project requests. The following icons are in a circle: Phone, Intranet Request Form, In person, anywhere, anytime, SharePoint Request Form, Weekly Scrum, Document, and Email.

    Info-Tech Insight

    The PMO needs to have the authority – and needs to exercise the authority – to enforce discipline on stakeholders. Organizations that solicit in verbal requests (by phone, in person, or during scrum) lack the orderliness required for PPM success. In these cases, it needs to be the mission of the PMO to demand proper documentation and accountability from stakeholders before proceeding with requests.

    "The golden rule for the project documentation is that if anything during the project life cycle is not documented, it is the same as if it does not exist or never happened…since management or clients will never remember their undocumented requests or their consent to do something."

    – Dan Epstein, “Project Initiation Process: Part Two”

    Develop an intake workflow

    Info-Tech recommends following a four-step process for managing intake.

    1. Requestor fills out form and submits the request.

    Project Request Form Templates

    2. Requests are triaged into the proper queue.

    1. Divert non-project request
    2. Quickly assess value and urgency
    3. Assign specialist to follow up on request
    4. Inform the requestor

    Project Intake Classification Matrix

    3. BA or PM prepares to develop requests into a project proposal.

    1. Follow up with requestor and SMEs to refine project scope, benefits, and risks
    2. Estimate size of project and determine the required level of detail for proposal
    3. Prepare for concept approval

    Benefits Commitment Form Template

    4. Requestor is given realistic expectations for approval process.

    Perform a start-stop-continue exercise to help determine what is working and what is not working

    2.1.1 Estimated Time: 45 minutes

    Optimizing project intake may not require a complete overhaul of your existing processes. You may only need to tweak certain templates or policies. Perhaps you started out with a strong process and simply lost resolve over time – in which case you will need to focus on establishing motivation and discipline, rather than rework your entire process.

    Perform a start-stop-continue exercise with your team to help determine what should be salvaged, what should be abandoned, and what should be introduced:

    1. On a whiteboard or equivalent, write “Start,” “Stop,” and “Continue” in three separate columns. 3. As a group, discuss the responses and come to an agreement as to which are most valid.
    2. Equip your team with sticky notes or markers and have them populate the columns with ideas and suggestions surrounding your current processes. 4. Document the responses to help structure your game plan for intake optimization.
    Start Stop Continue
    • Explicitly manage follow-up expectations with project requestor
    • Receiving informal project requests
    • Take too long in proposal development
    • Quarterly approval meetings
    • Approve resources for proposal development

    INPUT

    • Current project intake workflow (Activity 1.2.2)
    • Project intake success criteria (Activity 1.2.6)

    OUTPUT

    • Retrospective review of current intake process

    Materials

    • Whiteboard
    • Sticky notes/markers

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Streamline project requests into a single funnel

    It is important to identify all of the ways through which projects currently get requested and initiated, especially if you have various streams of intake competing with each other for resources and a place in the portfolio. Directing multiple channels into a single, centralized funnel is step number one in optimizing intake.

    To help you identify project sources within your organization, we’ve broken project requests into three archetypes: the good, the bad, and the ugly.

    1. The Good – Proper Requests: written formal requests that come in through one appropriate channel.

    The Bad – Walk-Ups: requests that do not follow the appropriate intake channel(s), but nevertheless make an effort to get into the proper queue. The most common instance of this is a portfolio manager or CIO filling out the proper project request form on behalf of, and under direction from, a senior executive.

    The Ugly – Guerilla Tactics: initiatives that make their way into the portfolio through informal methods or that consume portfolio resources without formal approval, authority, or oversight. This typically involves a key resource getting ambushed to work on a stakeholder’s “side project” without any formal approval from, or knowledge of, the PMO.

    Funnel requests through a single portal to streamline intake

    Decide how you would funnel project requests on a single portal for submitting project requests. Determining the right portal for your organization will depend on your current infrastructure options, as well as your current and target state capability levels.

    Below are examples of a platform for your project request portal.

    Platform Template document, saved in a repository or shared drive Email-based form (Outlook forms) Intranet form (SharePoint, internal CMS) Dedicated intake solution (PPM tool, idea/innovation tool)
    Pros Can be deployed very easily Consolidates requests into a single receiver Users have one place to go from any device All-in-one solution that includes scoring and prioritization
    Cons Manual submission and intake process consumes extra effort Can pose problems in managing requests across multiple people and platforms Requires existing intranet infrastructure and some development effort Solution is costly; requires adoption across all lines of business

    Increasing intake capability and infrastructure availability

    Introduce the right amount of friction into your intake process

    The key to an effective intake process is determining the right amount of friction to include for your organization. In this context, friction comes from the level of granularity within your project request form and the demands or level of accountability your intake processes place on requestors. You will want to have more or less friction on your intake form, depending on your current intake pain points.

    If you are inundated with a high volume of requests:

    • Make your intake form more detailed to deter “half-baked” requests.
    • Have more managerial oversight into the process. Require approval for each request.

    If you want to encourage the use of a formal channel:

    • Make your intake form more concise and lightweight.
    • Have less managerial oversight into the process. Inform managers of each request rather than requiring approval.

    Download Info-Tech’s Detailed Project Request Form.

    Download Info-Tech’s Light Project Request Form.

    A screenshot of Info-Tech's Project Request Form is shown.

    Info-Tech Insight

    Optimizing a process should not automatically mean reducing friction. Blindly reducing friction could generate a tidal wave of poorly thought-out requests, which only drives up unrealistic expectations. Mitigate the risk of unrealistic stakeholder expectations by carefully managing the message: optimize friction.

    Document your process to receive project requests

    2.1.2 Estimated Time: 30-60 minutes

    Review and customize section 2.2, “Receive project requests” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of optimizing this process is to consolidate multiple intake channels into a single funnel with the right amount of friction to improve visibility and manageability of incoming project requests.

    The important decisions to document for this step include:

    1. What data will be collected, and from whom? For example, Info-Tech’s Light Project Request Form Template will be used to collect project requests from everyone.
    2. How will requests be collected, and from where? For example, the template will be available as a fillable form on a SharePoint site.
    3. Who will be informed of the requests? For example, the PMO Director and the BA team will be notified with a hyperlink to the completed request form.
    4. Who will handle exceptions? For example, PMO will maintain this process and will handle any questions or issues that pertain to this part of the process.

    INPUT

    • Retrospective of current process (Activity 2.1.1)

    OUTPUT

    • Customized Project Request Form
    • Method of implementation

    Materials

    • Project Request Form Templates

    Participants

    • PMO Director/ Portfolio Manager
    • Business Analysts

    Info-Tech Best Practice

    Whatever method of request collection you choose, ensure there is no doubt about how requesters can access the intake form.

    Establish a triage process to improve portfolio success

    Once a request has been submitted, it will need to be triaged. Triage begins as soon as the request is received. The end goal of the triage process is to set appropriate expectations for stakeholders and to ensure that all requests going forward for approval are valid requests.

    PPM Triage Process

    1. Divert non-project requests by validating that what is described on the request form qualifies as a “project.” Make sure requests are in the appropriate queue – for example, service desk request queue, change and release management queue, etc.
    2. Quickly assess value and urgency to determine whether the request requires fast-tracking or any other special consideration.
    3. Assign a specialist to follow up on the request. Match the request to the most suitable BA, PM, or equivalent. This person will become the Request Liaison (“RL”) for the request and will work with the requestor to define preliminary requirements.
    4. Inform the requestor that the request has been received and provide clear direction on what will happen with the request next, such as who will follow up on it and when. See the next slide for some examples of this follow-up.

    The PMO Triage Team

    • Portfolio Manager, or equivalent
    • Request Liaisons (business analysts, project managers, or equivalent)

    “Request Liaison” Role

    The BAs and PMs who follow up on requests play an especially important role in the triage process. They serve as the main point of contact to the requestor as the request evolves into a business case. In this capacity they perform a valuable stakeholder management function, helping to increase confidence and enhance trust in IT.

    To properly triage project requests, define exactly what a project is

    Bring color to the grey area that can exist in IT between those initiatives that fall somewhere in between “clearly a service ticket” and “clearly a project.”

    What constitutes a project?

    Another way of asking this question that gets more to the point for this blueprint – for what types of initiatives is project intake, approval, and prioritization rigor required?

    This is especially true in IT where, for some smaller initiatives, there can be uncertainty in many organizations during the intake and initiation phase about what should be included on the formal project list and what should go to help desk’s queue.

    As the definitions in the table below show, formal project management frameworks each have similar definitions of “a project.”

    Source Definition
    PMI A temporary endeavor undertaken to create a unique product, service, or result.” (553)
    COBIT A structured set of activities concerned with delivering a defined capability (that is necessary but not sufficient to achieve a required business outcome) to the enterprise based on an agreed‐on schedule and budget.” (74)
    PRINCE2 A temporary organization that is created for the purpose of delivering one or more business products according to an agreed business case.

    For each, a project is a temporary endeavor planned around producing a specific organizational/business outcome. The challenge of those small initiatives in IT is knowing when those endeavors require a business case, formal resource tracking, and project management rigor, and when they don’t.

    Separating small projects from non-projects requires a consideration of approval rights

    While conventional wisdom says to base your project definition on an estimation of cost, risk, etc., you also need to ask, “does this initiative require formal approval?”

    In the next step, we will define a suggested minimum threshold for a small “level 1” project. While these level thresholds are good and necessary for a number of reasons – including triaging your project requests – you may still often need to exercise some critical judgment in separating the tickets from the projects. In addition to the level criteria that we will develop in this step, use the checklist below to help with your differentiating.

    Service Desk Ticket Small Project
    • Approval seems implicit given the scope of the task.
    • No expectations of needing to report on status.
    • No indications that management will require visibility during execution.
    • The scope of the task suggests formal approval may be required.
    • You may have to report on status.
    • Possibility that management may require visibility during execution.

    Info-Tech Insight

    Guard the value of the portfolio. Because tickets carry with them an implicit approval, you need to be wary at the portfolio level of those that might possess a larger scope than their status of ticket implies. Sponsors that, for whatever reason, resist the formal intake process may use the ticketing process to sneak projects in through the backdoor. When assessing tickets and small projects at the portfolio level, you need to ask: is it possible that someone at an executive level might want to get updates on this because of its duration, scope, risk, cost, etc.? Could someone at the management level get upset that the initiative came in as a ticket and is burning up time and driving costs without any visibility?

    Sample Project/Non-Project Separation Criteria

    Non-Project Small Project
    e.g. Time required e.g. < 40 hours e.g. 40 > hours
    e.g. Complexity e.g. Very low e.g. Moderate – Low Difficulty: Does not require highly developed or specialized skill sets
    e.g. Collaboration e.g. None required e.g. Limited coordination and collaboration between resources and departments
    e.g. Repeatability of work e.g. Fully repeatable e.g. Less predictable
    e.g. Frequency of request type e.g. Hourly to daily e.g. Weekly to monthly

    "If you worked for the help desk, over time you would begin to master your job since there is a certain rhythm and pattern to the work…On the other hand, projects are unique. This characteristic makes them hard to estimate and hard to manage. Even if the project is similar to one you have done before, new events and circumstances will occur. Each project typically holds its own challenges and opportunities"

    – Jeffrey and Thomas Mochal

    Define the minimum-threshold criteria for small projects

    2.1.3 Estimated Time: 30 minutes

    Follow the steps below to define the specifics of a “level 1” project for your organization.

    1. Using your project list and/or ticketing system, identify a handful of small projects, large service desk tickets, and especially those items that fall somewhere in the grey area in between (anywhere between 10 to 20 of each). Then, determine the organizationally appropriate considerations for defining your project levels. Options include:
    • Duration
    • Budget/Cost
    • Technology requirements
    • Customer involvement
    • Integration
    • Organizational impact
    • Complexity
    • Number of cross-functional workgroups and teams involved
  • Using the list of projects established in the previous step, determine the organizationally appropriate considerations for defining your project levels –anywhere from four to six considerations is a good number.
  • Using these criteria and your list of small projects, define the minimum threshold for your level one projects across each of these categories. Record these thresholds in the table on the next slide.
  • INPUT

    • Data concerning small projects and service desk tickets, including size, duration, etc.

    OUTPUT

    • Clarity around how to define your level 1 projects

    Materials

    • Whiteboard

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Remove room for stakeholder doubt and confusion by informing requests forward in a timely manner

    During triaging, requestors should be notified as quickly as possible (a) that their request has been received and (b) what to expect next for the request. Make this forum as productive and informative as possible, providing clear direction and structure for the future of the request. Be sure to include the following:

    • A request ID or ticket number.
    • Some direction on who will be following up on the request –provide an individual’s name when possible.
    • An estimated timeframe of when they can expect to hear from the individual following up.

    The logistic of this follow-up will depend on a number of different factors.

    • The number of requests you receive.
    • Your ability to automate the responses.
    • The amount of detail you would like to, or need to, provide stakeholders with.

    Info-Tech Best Practice

    Assign an official request number or project ID to all requests during this initial response. An official request number anchors the request to a specific and traceable dataset that will accompany the project throughout its lifecycle.

    Sample “request received” emails

    If you receive a high volume of requests or need a quick win for improving stakeholder relations:

    Sample #1: Less detailed, automatic response

    Hello Emma,

    Thank you. Your project request has been received. Requests are reviewed and assigned every Monday. A business analyst will follow up with you in the next 5-10 business days. Should you have any questions in the meantime, please reply to this email.

    Best regards,

    Information Technology Services

    If stakeholder management is a priority, and you want to emphasize the customer-facing focus:

    Sample #2: More detailed, tailored response

    Hi Darren,

    Your project request has been received and reviewed. Your project ID number is #556. Business analyst Alpertti Attar has been assigned to follow up on your request. You can expect to hear from him in the next 5-10 business days to set up a meeting for preliminary requirements gathering.

    If you have any questions in the meantime, please contact Alpertti at aattar@projectco.com. Please include the Project ID provided in this email in all future correspondences regarding this request.

    Thank you for your request. We look forward to helping you bring this initiative to fruition.

    Sincerely,

    Jim Fraser

    PMO Director, Information Technology Services

    Info-Tech Insight

    A simple request response will go a long way in terms of stakeholder management. It will not only help assure stakeholders that their requests are in progress but the request confirmation will also help to set expectations and take some of the mystery out of IT’s processes.

    Document your process to triage project requests

    2.1.4 Estimated Time: 30-60 minutes

    Review and customize section 2.3, “Triage project requests” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of optimizing this process is to divert non-project requests and set an appropriate initial set of stakeholder expectations for next steps. The important decisions to document for this step include:

    1. What defines a project? Record the outcomes of Activities 2.1.3 into the SOP.
    2. Who triages the requests and assign request liaisons? Who are they? For example, a lead BA can assign a set roster of BAs to project requests.
    3. What are the steps to follow for sending the initial response? See the previous slides on automated responses vs. detailed, tailored responses.
    4. How will you account for the consumption of resource capacity? For example, impose a maximum of four hours per week per analyst, and track the hours worked for each request to establish a pattern for capacity consumption.
    5. Who will handle exceptions? For example, PMO will maintain this process and will handle any questions or issues that pertain to this part of the process.

    INPUT

    • Results of activity 2.1.3

    OUTPUT

    • SOP for triaging project requests

    Materials

    • SOP Template

    Participants

    • PMO Director/ Portfolio Manager
    • Business Analysts

    Info-Tech Best Practice

    Whatever method of request collection you choose, ensure there is no doubt about how requesters can access the intake form.

    Follow up on requests to define project scope and set realistic expectations

    The purpose of this follow-up is to foster communication among the requestor, IT, and the sponsor to scope the project at a high level. The follow-up should:

    • Clarify the goals and value of the request.
    • Begin to manage expectations based on initial assessment of feasibility.
    • Ensure the right information is available for evaluating project proposals downstream. Every project should have the below key pieces of scope defined before any further commitments are made.

    Focus on Defining Key Pieces of Scope

    • Budget (funding, source)
    • Business outcome
    • Completion criteria
    • Timeframes (start date and duration)
    • Milestones/deliverables

    Structure the Follow-Up Process to Enhance Alignment Between IT and the Business

    Once a Request Liaison (RL) has been assigned to a request, it is their responsibility to schedule time (if necessary) with the requestor to perform a scoping exercise that will help define preliminary requirements. Ideally, this follow-up should occur no later than a week of the initial request.

    Structure the follow-up for each request based on your preliminary estimates of project size (next slide). Use the “Key Pieces of Scope” to the left as a guide.

    It may also be helpful for RLs and stakeholders to work together to produce a rough diagram or mock-up of the final deliverable. This will ensure that the stakeholder’s idea has been properly communicated, and it could also help refine or broaden this idea based on IT’s capabilities.

    After the scoping exercise, it is the RL’s responsibility to inform the requestor of next steps.

    Info-Tech Insight

    More time spent with stakeholders defining high-level requirements during the ideation phase is key to project success. It will not only improve the throughput of projects, but it will enhance the transparency of IT’s capacity and enable IT to more effectively support business processes.

    Perform a preliminary estimation of project size

    Project estimation is a common pain point felt by many organizations. At this stage, a range-of-magnitude (ROM) estimate is sufficient for the purposes of sizing the effort required for developing project proposals with appropriate detail.

    A way to structure ROM estimates is to define a set of standard project levels. It will help you estimate 80% of projects with sufficient accuracy over time with little effort. The remaining 20% of projects that don’t meet their standard target dates can be managed as exceptions.

    The increased consistency of most projects will enable you to focus more on managing the exceptions.

    Example of standard project sizes:

    Level Primary unit of estimation Target completion date*
    1 Weeks 3 weeks – 3 months
    2 Months 3 months – 6 months
    3 Quarters 2 – 4 quarters
    3+ Years 1 year or more

    * Target completion date is simply that – a target, not a service level agreement (SLA). Some exceptions will far exceed the target date, e.g. projects that depend heavily on external or uncontrollable factors.

    Info-Tech Best Practice

    Project levelling is useful for right-sizing many downstream processes; it sets appropriate levels of detail and scrutiny expected for project approval and prioritization steps, as well as the appropriate extent of requirements gathering, project management, and reporting requirements afterwards.

    Set your thresholds for level 2 and level 3 projects

    2.1.5 Estimated Time: 30 minutes

    Now that the minimum threshold for your smallest projects has been identified, it’s time to identify the maximum threshold in order to better apply project intake, approval, and prioritization rigor where it’s needed.

    1. Looking at your project list (e.g. Activity 1.1.1, or your current project backlog), isolate the medium and large projects. Examine the two categories in turn.
    2. Start with the medium projects. Using the criteria identified in Activity 2.1.3, identify where your level one category ends.
    • What are the commonly recurring thresholds that distinguish medium-sized projects from smaller initiatives?
    • Are there any criteria that would need to take on a greater importance when making the distinction? For instance, will cost or duration take on a greater weighting when determining level thresholds?
    • Once you have reached consensus, record these in the table on the next slide.
  • Now examine your largest projects. Once again relying on the criteria from Activity 2.1.3, determine where your medium-sized projects end and your large projects begin.
    • What are the commonly recurring thresholds that distinguish large and extra-large projects from medium-sized initiatives?
    • Once you have reached consensus, records these in the table on the next slide.

    INPUT

    • Leveling criteria from Activity 2.1.3
    • Project backlog, or list of projects from Activity 1.1.1

    OUTPUT

    • Clarity around how to define your level two and three projects

    Materials

    • Whiteboard
    • The project level table on the next slide

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Sample Project Levels Table

    Project Level Level 1 Level 2 Level 3
    Work Effort 40-100 hours 100-500 hours 500+ hours
    Budget $100,000 and under $100,000 to $500,000 $500,000 and over
    Technology In-house expertise Familiar New or requires system-wide change/training
    Complexity Well-defined solution; no problems expected Solution is known; some problems expected Solution is unknown or not clearly defined
    Cross-Functional Workgroups/Teams 1-2 3-5 > 6

    Apply a computation decision-making method for project levelling

    2.1.5 Project Intake Classification Matrix

    Capture the project levels in Info-Tech’s Project Intake Classification Matrix Tool to benchmark your levelling criteria and to determine project levels for proposed projects.

    Download Info-Tech’s Project Intake Classification Matrix tool.

    A screenshot of Info-Tech's Project Intake Classification Matrix Tool, tab 2 is shown.
    1. Pick a category to define project levels.
    2. Enter the descriptions for each project level.
    3. Assign a relative weight for each category.
    4. A screenshot of Info-Tech's Project Intake Classification Matrix Tool, tab 3 is shown.
    5. Enter a project name.
    6. Choose the description that best fits the project. If unknown, leave it blank.
    7. Suggested project levels are displayed.

    Get tentative buy-in and support from an executive sponsor for project requests

    In most organizations a project requires sponsorship from the executive layer, especially for strategic initiatives. The executive sponsor provides several vital factors for projects:

    • Funding and resources
    • Direct support and oversight of the project leadership
    • Accountability, acting as the ultimate decision maker for the project
    • Ownership of, and commitment to, project benefits

    Sometimes a project request may be made directly by a sponsor; in other times, the Request Liaison may need to connect the project request to a project sponsor.

    In either case, project request has a tentative buy-in and support of an executive sponsor before a project request is developed into a proposal and examined for approval – the subject of this blueprint’s next step.

    PMs and Sponsors: The Disconnect

    A study in project sponsorship revealed a large gap between the perception of the project managers and the perception of sponsors relative to the sponsor capability. The widest gaps appear in the areas of:

    • Motivation: 34% of PMs say sponsors frequently motivate the team, compared to 82% of executive sponsors who say they do so.
    • Active listening: 42% of PMs say that sponsors frequently listen actively, compared to 88% of executive sponsors who say they do so.
    • Effective communication: 47% of PMs say sponsors communicate effectively and frequently, compared to 92% of executive sponsors who say they do so.
    • Managing change: 37% of PMs say sponsors manage change, compared to 82% of executive sponsors who say they do so.

    Source: Boston Consulting Group/PMI, 2014

    Actively engaged executive sponsors continue to be the top driver of whether projects meet their original goals and business intent.

    – PMI Pulse of the Profession, 2017

    76% of respondents [organizations] agree that the role of the executive sponsor has grown in importance over the past five years.

    – Boston Consulting Group/PMI, 2014

    Document your process to follow up on project requests

    2.1.6 45 minutes

    Review and customize section 2.4, “Follow up on project requests” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of optimizing this process is to initiate communication among the requestor, IT, and the sponsor to scope the project requests at a high level. The important decisions to document for this step include:

    1. How will you perform a scoping exercise with the requestor? Leverage existing organizational processes (e.g. high-level requirements gathering). Look to the previous slides for suggested outcomes of the exercise.
    2. How will you determine project levels? Record the outcomes of activities 2.1.5 into the SOP.
    3. How will the RL follow up on the scoped project request with a project sponsor? For example, project requests scoped at a high level will be presented to senior leadership whose lines of business are affected by the proposed project to gauge their initial interest.
    4. How will you account for the consumption of resource capacity? For example, impose a maximum of 8 hours per week per analyst, and track the hours worked for each request to establish a pattern for capacity consumption.
    5. Who will handle exceptions? For example, PMO will maintain this process and will handle any questions or issues that pertain to this part of the process.

    INPUT

    • Activity 2.1.5
    • Existing processes for scoping exercises

    OUTPUT

    • SOP for following up on project requests

    Materials

    • SOP Template

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Examine the new project intake workflow as a whole and document it in a flow chart

    2.1.7 Estimated Time: 30-60 minutes

    Review and customize section 2.1, “Project Intake Workflow” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    In Step 1.2 of the blueprint, you mapped out the current project intake, approval, and prioritization workflow and documented it in a flow chart. In this step, take the time to examine the new project intake process as a whole, and document the new workflow in the form of a flow chart.

    1. Requestor fills out form and submits the request.
    2. Requests are triaged into the proper queue.
    3. BA or PM prepares to develop requests into a project proposal.
    4. Requestor is given realistic expectations for approval process.

    Consider the following points:

    1. Are the inputs and outputs of each step clear? Who’s doing the work? How long will each step take, on average?
    2. Is the ownership of each step clear? How will we ensure a smooth handoff between each step and prevent requests from falling through the cracks?

    INPUT

    • New process steps for project intake (Activities 2.1.2-6)

    OUTPUT

    • Flowchart representation of new project intake workflow

    Materials

    • Microsoft Visio, flowchart software, or Microsoft PowerPoint

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Case study: Portfolio manager achieves intake and project success through detailed request follow-up

    Case Study

    Industry: Municipal Government

    Source: Info-Tech Client

    Challenge

    • There is an IT department with a relatively high level of project management maturity.
    • They have approximately 30 projects on the go, ranging from small to large.
    • To help with intake, IT assembled a project initiation team. It was made up of managers from throughout the county. This group “owned the talent” and met once a month to assess requests. As a group, they were able to assemble project teams quickly.

    Solution

    • Project initiation processes kept failing. A lot of time was spent within IT getting estimations precise, only to have sponsors reject business cases because they did not align with what those sponsors had in mind.
    • Off-the-grid projects were a challenge. Directors did not follow intake process and IT talent was torn in multiple directions. There was nothing in place for protecting the talent and enforcing processes on stakeholders.

    Results

    • IT dedicated a group of PMs and BAs to follow up on requests.
    • Working with stakeholders, this group collects specific pieces of information that allows IT to get to work on requests faster. Through this process, requests reach the charter stage more quickly and with greater success.
    • An intake ticketing system was established to protect IT talent. Workers are now better equipped to redirect stakeholders through to the proper channels.

    Step 2.2: Set up steps of project approval to maximize strategic alignment while right-sizing the required effort

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Perform a deeper retrospective on current project approval process
    • Define the approval steps, their accountabilities, and the corresponding terminologies for approval
    • Right-size effort and documentation required for each project level through the approval steps

    This step involves the following participants:

    • PMO Director / Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Administrative Staff

    Outcomes of this step

    • Retrospective of the current project intake process: to continue doing, to start doing, and to stop doing
    • A series of approval steps are defined, in which their accountabilities, responsibilities, and the nomenclature for what is approved at each steps are clarified and documented
    • A toolbox of deliverables for proposed projects that captures key information developed to inform project approval decisions at each step of the approval process, and the organizational standard for what to use for which project level
    • Documentation of the optimized process in the SOP document

    Set up an incremental series of approval stage-gates to tackle common challenges in project approval

    This section will help you address key challenges IT leaders face around project approval.

    Challenges Info-Tech’s Advice
    Project sponsors receive funding from their business unit or other source (possibly external, such as a grant), and assume this means their project is “approved” without any regard to IT costs or resource constraints. Clearly define a series of approval steps, and communicate requirements for passing them.
    Business case documentation is rarely updated to reflect unforeseen costs, emerging opportunities, and changing priorities. As a result, time and money is spent finishing diminished priority projects while the value of more recent projects erodes in the backlog. Approve projects in smaller pieces, with early test/pilot phases focused on demonstrating the value of later phases.
    Project business cases often focus on implementation and overlook ongoing operating costs imposed on IT after the project is finished. These costs further diminish IT’s capacity for new projects, unless investment in more capacity (such as hiring) is included in business cases. Make ongoing support and maintenance costs a key element in business case templates and evaluations.
    Organizations approve new projects without regard to the availability of resource capacity (or lack thereof). Project lead times grow and stakeholders become more dissatisfied because IT is unable to show how the business is competing with itself for IT’s time. Increase visibility into what IT is already working on and committed to, and for whom.

    Develop a project approval workflow

    Clearly define a series of approval steps, and communicate requirements for passing them. “Approval” can be a dangerous word in project and portfolio management, so it is important to clarify what is required to pass each step, and how long the process will take.

    1 2 3 4
    Approval step Concept Approval Feasibility Approval Business Case Approval Resource Allocation (Prioritization)
    Alignment Focus Business need / Project sponsorship Technology Organization-wide business need Resource capacity
    Possible dispositions at each gate
    • Approve developing project proposal
    • Reject concept
    • Proceed to business case approval
    • Approve a test/pilot project for feasibility
    • Reject proposal
    • Approve project and funding in full
    • Approve a test/pilot project for viability
    • Reject proposal
    • Begin or continue project work
    • Hold project
    • Outsource project
    • Reject project
    Accountability e.g. Project Sponsor e.g. CIO e.g. Steering Committee e.g. CIO
    Deliverable Benefits Commitment Form Template Proposed Project Technology Assessment Tool Business Case (Fast Track, Comprehensive) Intake and Prioritization Tool

    Identify the decision-making paradigm at each step

    In general, there are three different, mutually exclusive decision-making paradigms for approving projects:

    Paradigm Description Benefits Challenges Recommendation
    Unilateral authority One individual makes decisions. Decisions tend to be made efficiently and unambiguously. Consistency of agenda is easier to preserve. Decisions are subject to one person’s biases and unseen areas. Decision maker should solicit and consider input from others and seek objective rigor.
    Ad hoc deliberation Stakeholders informally negotiate and communicate decisions between themselves. Deliberation helps ensure different perspectives are considered to counterbalance individual biases and unseen areas. Ad hoc decisions tend to lack documentation and objective rationale, which can perpetuate disagreement. Use where unilateral decisions are unfeasible (due to complexity, speed of change, culture, etc.), and stakeholders are very well aligned or highly skilled negotiators and communicators.
    Formal steering committee A select group that represent various parts of the organization is formally empowered to make decisions for the organization. Formal committees can ensure oversight into decisions, with levers available to help resolve uncertainty or disagreement. Formal committees introduce administrative overhead and effort that might not be warranted by the risks involved. Formal steering committees are best where formality is warranted by the risks and costs involved, and the organizational culture has an appetite for administrative oversight.

    Info-Tech Insight

    The individual or party who has the authority to make choices, and who is ultimately answerable for those decisions, is said to be accountable. Understanding the needs of the accountable party is critical to the success of the project approval process optimization efforts.

    Perform a start-stop-continue exercise to help determine what is working and what is not working

    2.2.1 Estimated Time: 45 minutes

    Optimizing project approval may not require a complete overhaul of your existing processes. You may only need to tweak certain templates or policies. Perhaps you started out with a strong process and simply lost resolve over time – in which case you will need to focus on establishing motivation and discipline, rather than rework your entire process.

    Perform a start-stop-continue exercise with your team to help determine what should be salvaged, what should be abandoned, and what should be introduced:

    1.On a whiteboard or equivalent, write “Start,” “Stop,” and “Continue” in three separate columns. 3.As a group, discuss the responses and come to an agreement as to which are most valid.
    2.Equip your team with sticky notes or markers and have them populate the columns with ideas and suggestions surrounding your current processes. 4.;Document the responses to help structure your game plan for intake optimization.
    StartStopContinue
    • Inject technical feasibility approval step as an input to final approval
    • Simplify business cases
    • Approve low-value projects
    • Take too long in proposal development
    • Quarterly approval meetings
    • Approve resources for proposal development

    INPUT

    • Current project approval workflow (Activity 1.2.2)
    • Project approval success criteria (Activity 1.2.6)

    OUTPUT

    • Retrospective review of current approval process

    Materials

    • Whiteboard
    • Sticky notes/markers

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Customize the approval steps and describe them at a high level

    2.2.2 Estimated Time: 30-60 minutes

    Review and customize section 3.2, “Project Approval Steps” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of this activity is to customize the definition of the approval steps for your organization, so that it makes sense for the existing organizational governance structure, culture, and need. Use the results of the start-stop-continue to inform what to customize. Consider the following factors:

    1. Order of steps: given the current decision-making paradigm, does it make sense to reorder the steps?
    2. Dispositions at each step: what are the possible dispositions, and who is accountable for making the dispositions?
    3. Project levels: do all projects require three-step approval before they’re up for prioritization? For example, IT steering committee may wish to be involved only for Level 3 projects and Level 2 projects with significant business impact, and not for Level 1 projects and IT-centric Level 2 projects.
    4. Accountability at each step: who makes the decisions?
    5. Who will handle exceptions? Aim to prevent the new process from being circumvented by vocal stakeholders, but also allow for very urgent requests. A quick win to strike this balance is to clarify who will exercise this discretion.

    INPUT

    • Retrospective of current process (Activity 2.2.1)
    • Project level definition
    • Approval steps in the previous slide

    OUTPUT

    • Customized project approval steps for each project level

    Materials

    • Whiteboard

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Specify what “approval” really means to manage expectations for what project work can be done and when

    2.2.3 Estimated Time: 15 minutes

    Review and customize section 3.2, “Project Approval Steps” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    In the old reality, projects were approved and never heard back from again, which effectively gave your stakeholders a blanket default expectation of “declined.” With the new approval process, manage your stakeholder expectations more explicitly by refining your vocabulary around approval.

    Within this, decision makers should view their role in approval as approving that which can and should be done. When a project is approved and slated to backlog, the intention should be to allocate resources to it within the current intake cycle.

    Customize the table to the right with organizationally appropriate definitions, and update your SOP.

    “No” Declined.
    “Not Now” “It’s a good idea, but the time isn’t right. Try resubmitting next intake cycle.”
    “Concept Approval” Approval to add the item to the backlog with the intention of starting it this intake cycle.
    “Preliminary Approval” Approval for consumption of PMO resources to develop a business case.
    “Full Approval” Project is greenlighted and project resources are being allocated to it.

    Info-Tech Insight

    Refine the nomenclature. Add context to “approved” and “declined.” Speak in terms of “not now” or “you can have it when these conditions are met.” With clear expectations of the resources required to support each request, you can place accountability for keeping the request alive back on the sponsors.

    Continuously work out a balance between disciplined decision making and “analysis paralysis"

    A graph is depicted to show the relationship between disciplined decision making and analysis paralysis. The sweet spot for disciplined decisions changes between situations and types of decisions.

    A double bar graph is depicted to show the relative effort spent on management practice. The first bar shows that 20% has a high success of portfolio management. 35% has a low success of portfolio management. A caption on the graph: Spending additional time assessing business cases doesn’t necessarily improve success.

    Info-Tech Insight

    Estimates that form the basis of business cases are often based on flawed assumptions. Use early project phases or sprints to build working prototypes to test the assumptions on which business cases are built, rather than investing time improving precision of estimates without improving accuracy.

    Right-size project approval process with Info-Tech’s toolbox of deliverables

    Don’t paint every project with the same brush. Choose the right set of information needed for each project level to maximize the throughput of project approval process.

    The next several slides will take you through a series of tools and templates that help guide the production of deliverables. Each deliverable wireframes the required analysis of the proposed project for one step of the approval process, and captures that information in a document. This breaks down the overall work for proposal development into digestible chunks.

    As previously discussed, aim to right-size the approval process rigor for project levels. Not all project levels may call for all steps of approval, or the extent of required analysis within an approval step may differ. This section will conclude by customizing the requirement for deliverables for each project level.

    Tools and Templates for the Project Approval Toolbox

    • Benefits Commitment Form Template (.xlsx) Document the project sponsor’s buy-in and commitment to proposed benefits in a lightweight fashion.
    • Proposed Technology Assessment Tool (.xlsx) Determine the proposed project’s readiness for adoption from a technological perspective.
    • Business Case Templates (.docx) Guide the analysis process for the overall project proposal development in varying levels of detail.

    Use Info-Tech’s lightweight Benefits Commitment Form Template to document the sponsor buy-in and support

    2.2.4 Benefits Commitment Form Template

    Project sponsors are accountable for the realization of project benefits. Therefore, for a project to be approved by a project sponsor, they must buy-in and commit to the proposed benefits.

    Defining project benefits and obtaining project sponsor commitment has been demonstrated to improve the project outcome by providing the focal point of the project up-front. This will help reduce wasted efforts to develop parts of the proposals that are not ultimately needed.

    A double bar graph titled: Benefits realization improves project outcome is shown.

    Download Info-Tech’s Benefits Commitment Form Template.

    Contents of a Benefits Commitment Form

    • One-sentence highlight of benefits and risks
    • Primary benefit, hard (quantitative) and soft (qualitative)
    • Proposed measurements for metrics
    • Responsible and accountable parties for benefits
    A screenshot of Info-Tech's Establish the Benefits Realization Process blueprint is shown.

    For further discussion on benefits realization, use Info-Tech’s blueprint, Establish the Benefits Realization Process.

    Use Info-Tech’s Proposed Project Technology Assessment Tool to analyze a technology’s readiness for adoption

    2.2.4 Proposed Project Technology Assessment Tool

    In some projects, there needs to be an initial idea of what the project might look like. Develop a high-level solution for projects that:

    • Are very different from previous projects.
    • Are fairly complex, or not business as usual.
    • Require adoption of new technology or skill set.

    IT should advise and provide subject matter expertise on the technology requirements to those that ultimately approve the proposed projects, so that they can take into account additional costs or risks that may be borne from it.

    Info-Tech’s Proposed Project Technology Assessment Tool has a series of questions to address eight categories of considerations to determine the project’s technological readiness for adoption. Use this tool to ensure that you cover all the bases, and help you devise alternate solutions if necessary – which will factor into the overall business case development.

    Download Info-Tech’s Proposed Project Technology Assessment Tool.

    A screenshot of Info-Tech's Proposed Project Technology Assessment Tool is shown.

    Enable project valuation beyond financial metrics with Info-Tech’s Business Case Templates

    2.2.4 Business Case Template (Comprehensive and Fast Track)

    Traditionally, a business case is centered around financial metrics. While monetary benefits and costs are matters of bottom line and important, financial metrics are only part of a project’s value. As the project approval decisions must be based on the holistic comparison of project value, the business case document must capture all the necessary – and only those that are necessary – information to enable it.

    However, completeness of information does not always require comprehensiveness. Allow for flexibility to speed up the process of developing business plan by making a “fast-track” business case template available. This enables the application of the project valuation criteria with all other projects, with right-sized effort.

    Alarming business case statistics

    • Only one-third of companies always prepare a business case for new projects.
    • Nearly 45% of project managers admit they are unclear on the business objectives of their IT projects.

    (Source: Wrike)

    Download Info-Tech’s Comprehensive Business Case Template.

    A screenshot of Info-Tech's Comprehensive Business Case Template is shown.

    Download Info-Tech’s Fast Track Business Case Template.

    A screenshot of Info-Tech's Fast Track Business Case Template is shown.

    Info-Tech Insight

    Pass on that which is known. Valuable information about projects is lost due to a disconnect between project intake and project initiation, as project managers are typically not brought on board until project is actually approved. This will be discussed more in Phase 3 of this blueprint.

    Document the right-sized effort and documentation required for each project level

    2.2.4 Estimated Time:60-90 minutes

    Review and customize section 3.3, “Project Proposal Deliverables” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of this activity is to customize the requirements for project proposal deliverables, so that it properly informs each of the approval steps discussed in the previous activity. The deliverables will also shape the work effort required for projects of various levels. Consider the following factors:

    1. Project levels: what deliverables should be required, recommended, or suggested for each of the project levels? How will exceptions be handled, and who will be accountable?
    2. Existing project proposal documents: what existing proposal documents, tools and templates can we leverage for the newly optimized approval steps?
    3. Skills availability: do these tools and templates represent a significant departure from the current state? If so, is there capacity (time and skill) to achieve the desired target state?
    4. How will you account for the consumption of resource capacity? Do a rough order of estimate for the resource capacity consumed the new deliverable standard.
    5. Who will handle exceptions? For example, PMO will maintain this process and will handle any questions or issues that pertain to this part of the process.

    INPUT

    • Process steps (Activity 2.2.2)
    • Current approval workflow(Activity 1.2.1)
    • Artifacts introduced in the previous slides

    OUTPUT

    • Requirement for artifacts and effort for each approval step

    Materials

    • Whiteboard

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Examine the new project approval workflow as a whole and document it in a flow chart

    2.2.5 Estimated Time: 30-60 minutes

    Review and customize section 3.1, “Project Approval Workflow” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    In Step 1.2 of the blueprint, you mapped out the current project intake, approval, and prioritization workflow and documented it in a flow chart. In this step, take the time to examine the new project intake process as a whole, and document the new workflow in the form of a flow chart.

    1 2 3 4
    Approval Step Concept Approval Feasibility Approval Business Case Approval Resource Allocation (Prioritization)
    Alignment Focus Business need/ Project Sponsorship Technology

    Organization-wide

    Business need

    Resource capacity

    Consider the following points:

    1. Are the inputs and outputs of each step clear? Who’s doing the work? How long will each step take, on average?
    2. Is the ownership of each step clear? How will we ensure a smooth hand-off between each step and prevent requests from falling through the cracks?

    INPUT

    • New process steps for project approval (Activities 2.2.2-4)

    OUTPUT

    • Flowchart representation of new project approval workflow

    Materials

    • Microsoft Visio, flowchart software, or Microsoft PowerPoint

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Step 2.3: Prioritize projects to maximize the value of the project portfolio within the constraint of resource capacity

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Perform a deeper retrospective on current project prioritization process
    • Optimize your process to maintain resource capacity supply and project demand data
    • Optimize your process to formally make disposition recommendations to appropriate decision makers

    This step involves the following participants:

    • PMO Director / Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Administrative Staff

    Outcomes of this step

    • Retrospective of the current project prioritization process: to continue doing, to start doing, and to stop doing
    • Realistic estimate of available resource capacity, in the absence of a resource management practice
    • Optimized process for presenting the decision makers with recommendations and facilitating capacity-constrained steering of the project portfolio
    • Project Intake and Prioritization Tool for facilitating the prioritization process
    • Documentation of the optimized process in the SOP document

    The availability of staff time is rarely factored into IT project and service delivery commitments

    A lot gets promised and worked on, and staff are always busy, but very little actually gets done – at least not within given timelines or to expected levels of quality.

    Organizations tend to bite off more than they can chew when it comes to project and service delivery commitments involving IT resources.

    While the need for businesses to make an excess of IT commitments is understandable, the impacts of systemically over-allocating IT are clearly negative:

    • Stakeholder relations suffer. Promises are made to the business that can’t be met by IT.
    • IT delivery suffers. Project timelines and quality frequently suffer, and service support regularly lags.
    • Employee engagement suffers. Anxiety and stress levels are consistently high among IT staff, while morale and engagement levels are low.

    76%: 76% of organizations say they have too many projects on the go and an unmanageable and ever-growing backlog of things to get to.

    – Cooper, 2014

    70%: Almost 70% of workers feel as though they have too much work on their plates and not enough time to do it.

    – Reynolds, 2016

    Unconstrained, unmanaged demand leads to prioritization of work based on consequences rather than value

    Problems caused by the organizational tendency to make unrealistic delivery commitments is further complicated by the reality of the matrix environment.

    Today, many IT departments use matrix organization. In this system, demands on a resource’s time come from many directions. While resources are expected to prioritize their work, they lack the authority to formally reject any demand. As a result, unconstrained, unmanaged demand frequently outstrips the supply of work-hours the resource can deliver.

    When this happens, the resource has three options:

    1. Work more hours, typically without compensation.
    2. Choose tasks not to do in a way that minimizes personal consequences.
    3. Diminish work quality to meet quantity demands.

    The result is an unsustainable system for all those involved:

    1. Individual workers cannot meet expectations, leading to frustration and disengagement.
    2. Managers cannot deliver on the projects or services they manage and struggle to retain skilled resources who are looking elsewhere for “greener pastures.”
    3. Executives cannot execute strategic plans as they lose decision-making power over their resources.

    Prioritize project demand by project value to get the most out of constrained project capacity – but practicing it is difficult

    The theory may be simple and intuitive, but the practice is extremely challenging. There are three practical challenges to making project prioritization effective.

    Project Prioritization

    Capacity awareness

    Many IT departments struggle to realistically estimate available project capacity in a credible way. Stakeholders question the validity of your endeavor to install capacity-constrained intake process, and mistake it for unwillingness to cooperate instead.

    Lack of authority

    Many PMOs and IT departments simply lack the ability to decline or defer new projects.

    Many moving parts

    Project intake, approval, and prioritization involve the coordination of various departments. Therefore, they require a great deal of buy-in and compliance from multiple stakeholders and senior executives.

    Project Approval

    Unclear definition of value

    Defining the project value is difficult, because there are so many different and conflicting ways that are all valid in their own right. However, without it, it's impossible to fairly compare among projects to select what's "best."

    Unclear definition of value

    In Step 1.1 of the blueprint, we took the first step toward resolving this challenge by prototyping a project valuation scorecard.

    A screenshot of Step 1.1 of this blueprint is shown.

    "Prioritization is a huge issue for us. We face the simultaneous challenges of not having enough resources but also not having a good way to say no. "

    – CIO, governmental health agency

    Address the challenges of capacity awareness and authority with a project prioritization workflow

    Info-Tech recommends following a four-step process for managing project prioritization.

    1. Collect and update supply and demand data
      1. Re-evaluate project value for all proposed, on-hold and ongoing projects
      2. Estimate available resource capacity for projects
    2. Prioritize project demand by value
      1. Identify highest-value, “slam-dunk” projects
      2. Identify medium-value, “on-the-bubble” projects
      3. Identify lower-value projects that lie beyond the available capacity
    3. Approve projects for initiation or continuation
      1. Submit recommendations for review
      2. Adjust prioritized list with business judgment
      3. Steering committee approves projects to work on
    4. Manage a realistically defined project portfolio
    • Stakeholder Need
    • Strategic Objectives
    • Resource Capacity

    Intake and Prioritization Tool

    Perform a start-stop-continue exercise to help determine what is working and what is not working

    2.3.1 Estimated Time: 60 minutes

    Optimizing project prioritization may not require a complete overhaul of your existing processes. You may only need to tweak certain templates or policies. Perhaps you started out with a strong process and simply lost resolve over time – in which case you will need to focus on establishing motivation and discipline, rather than rework your entire process.

    Perform a start-stop-continue exercise with your team to help determine what should be salvaged, what should be abandoned, and what should be introduced:

    1. On a whiteboard or equivalent, write “Start,” “Stop,” and “Continue” in three separate columns. 3. As a group, discuss the responses and come to an agreement as to which are most valid.
    2. Equip your team with sticky notes or markers and have them populate the columns with ideas and suggestions surrounding your current processes. 4. Document the responses to help structure your game plan for intake optimization.
    Start Stop Continue
    • Periodically review the project value scorecard with business stakeholders
    • “Loud Voices First” prioritization
    • Post-prioritization score changes
    • Updating project value scores for current projects

    INPUT

    • Current project prioritization workflow (Activity 1.2.2)
    • Project prioritization success criteria (Activity 1.2.6)

    OUTPUT

    • Retrospective review of current prioritization process

    Materials

    • Whiteboard
    • Sticky notes/markers

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Use Info-Tech’s lightweight Intake and Prioritization Tool to get started on capacity-constrained project prioritization

    Use Info-Tech’s Project Intake and Prioritization Tool to facilitate the scorecard-driven prioritization and ensure effective flow of data.

    This tool builds on the Project Valuation Scorecard Tool to address the challenges in project prioritization:

    1. Lack of capacity awareness: quickly estimate a realistic supply of available work hours for projects for a given prioritization period, in the absence of a reliable and well-maintained resource utilization and capacity data.
    2. Using standard project sizing, quickly estimate the size of the demand for proposed and ongoing projects and produce a report that recommends the list of projects to greenlight – and highlight the projects within that list that are at risk of being short-charged of resources – that will aim to help you tackle:

    3. Lack of authority to say “no” or “not yet” to projects: save time and effort in presenting the results of project prioritization analysis that will enable the decision makers to make well-informed, high-quality portfolio decisions.
    4. The next several slides will walk you through the tool and present activities to facilitate its use for your organization.

    Download Info-Tech’s Project Intake and Prioritization Tool.

    A screenshot of Info-Tech's Project Intake Prioritization Tool is shown.

    Create a high-level estimate of available project capacity to inform how many projects can be greenlighted

    2.3.2 Project Intake and Prioritization Tool, Tab 2: Project Capacity

    Estimate how many work-hours are at your disposal for projects using Info-Tech’s resource calculator.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool, Tab 2: Project Capacity

    1. Compile a list of each role within your department, the number of staff, and the hours in a typical work week.

    2. Enter the foreseeable out-of-office time (vacation, sick time, etc.). Typically, this value is 12-16% depending on the region.

    3. Enter how much working time is spent on non-projects for each role: administrative duties and “keep the lights on” work.

    4. Select a period of time for breaking down available resource capacity in hours.

    Project Work (%): Percentage of your working time that goes toward project work is calculated as what’s left after your non-project working time allocations have been subtracted.

    Project (h) Total Percentage: Take a note of this percentage as your project capacity. This number will put the estimated project demand in context for the rest of the tool.

    Example for a five-day work week:

    • 2 weeks (10 days) of statutory holidays
    • 3 weeks of vacation
    • 1.4 weeks (7 days) of sick days on average
    • 1 week (5 days) for company holidays

    Result: 7.4/52 weeks’ absence = 14%

    Estimate your available project capacity for the next quarter, half-year, or year

    2.3.2 Estimated Time: 30 minutes

    Discover how many work-hours are at your disposal for project work.

    1. Use the wisdom-of-the-crowd approach or resource utilization data to fill out Tab 2 of the tool. This is intended to be somewhat of a rough estimate; avoid the pitfall of being too granular in role or in time split.
    2. Choose a time period that corresponds to your project prioritization period: monthly, quarterly, 4 months, semi-annually (6 months), or annually.
    3. Examine the pie graph representation of your overall capacity breakdown, like the one shown below.

    Screenshot from Tab 2 of Project Intake and Prioritization Tool

    INPUT

    • Knowledge of organization’s personnel and their distribution of time

    OUTPUT

    • Estimate of available project capacity

    Materials

    • Project Intake and Prioritization Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    On average, only about half of the available project capacity results in productive project work

    Place realistic expectations on your resources’ productivity.

    Info-Tech’s PPM Current State Scorecard diagnostic provides a comprehensive view of your portfolio management strengths and weaknesses, including project portfolio management, project management, customer management, and resource utilization.

    A screenshot of Info-Tech's PPM Current State Scorecard diagnostic

    Use the wisdom of the crowd to estimate resource waste in:

    • Cancelled projects
    • Inefficiency
    • Suboptimal assignment of resources
    • Unassigned resources
    • Analyzing, fixing, and redeploying

    50% of PPM resource is wasted on average, effectively halving your available project capacity.

    Source: Info-Tech PPM Current State Scorecard

    Define project capacity and project t-shirt sizes

    2.3.3 Project Intake and Prioritization Tool, Tab 3: Settings

    The resource capacity calculator in the previous tab yields a likely optimistic estimate for how much project capacity is available. Based on this estimate as a guide, enter your optimistic (maximum) and pessimistic (minimum) estimates of project capacity as a percentage of total capacity:

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 3

    Info-Tech’s data shows that only about 50% of time spent on project work is wasted: cancelled projects, inefficiency, rework, etc. As a general rule, enter half of your maximum estimate of your project capacity.

    Capacity in work hours is shown here from the previous tab, to put the percentages in context. This example shows a quarterly breakdown (Step 4 from the previous slide; cell N5 in Tab 2.).

    Next, estimate the percentage of your maximum estimated project capacity that a single project would typically consume in the given period for prioritization.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 3

    These project sizes might not line up with the standard project levels from Step 2.1 of the blueprint: for example, an urgent mid-sized project that requires all hands on deck may need to consume almost 100% of maximum available project capacity.

    Estimate available project capacity and standard project demand sizes for prioritizing project demand

    2.3.3 Estimated Time: 30 minutes

    Refine your estimates of project capacity supply and demand as it applies to a prioritization period.

    1. The estimated project capacity from Activity 2.3.2 represents a theoretical limit. It is most likely an overestimation (see box below). As a group, discuss and decide on a more realistic available project capacity:
      1. Optimistic estimate, assuming sustained peak productivity from everyone in your organization;
      2. Pessimistic estimate, taking into account the necessary human downtime and the PPM resource waste (see previous slide).
    2. Refine the choices of standard project effort sizes, expressed as percentages of maximum project capacity. As a reminder, this sizing is for the chosen prioritization period, and is independent from the project levels set previously in Activity 2.1.4 and 2.1.5.

    Dedicated work needs dedicated break time

    In a study conducted by the Draugiem Group, the ideal work-to-break ratio for maximizing focus and productivity was 52 minutes of work, followed by 17 minutes of rest (Evans). This translates to 75% of resource capacity yielding productive work, which could inform your optimistic estimate of project capacity.

    INPUT

    • Project capacity (Activity 2.3.2)
    • PPM Current State Scorecard (optional)

    OUTPUT

    • Capacity and demand estimate data for tool use

    Materials

    • Project Intake and Prioritization Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Finish setting up the Project Intake and Prioritization Tool

    2.3.4 Project Intake and Prioritization Tool, Tab 3: Settings

    Enter the scoring criteria, which was worked out from Step 1.1 of the blueprint. This workbook supports up to ten scoring criteria; use of more than ten may make the prioritization step unwieldy.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 3

    Leave unused criteria rows blank.

    Choose “value” or “execution” from a drop-down.

    Score does not need to add up to 100.

    Finally, set up the rest of the drop-downs used in the next tab, Project Data. These can be customized to fit your unique project portfolio needs.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 3

    Enter project data into the Project Intake and Prioritization Tool

    2.3.4 Project Intake and Prioritization Tool, Tab 4: Project Data

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 4

    Ensure that each project has a unique name.

    Completed (or cancelled) projects will not be included in prioritization.

    Choose the standard project size defined in the previous tab.

    Change the heading when you customize the workbook.

    Days in Backlog is calculated from the Date Added column.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 4

    Overall weighted project prioritization score is calculated as a sum of value and execution scores.

    Weighted value and execution scores are calculated according to the scoring criteria table in the 2. Settings tab.

    Enter the raw scores. Weights will be taken into calculation behind the scenes.

    Spaces for unused intake scores will be greyed out. You can enter data, but they will not affect the calculated scores.

    Document your process to maintain resource capacity supply and project demand data

    2.3.4 Estimated Time: 30 minutes

    Review and customize section 4.2, “Maintain Supply and Demand Data” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of this activity is to document the process with which the supply and demand information will be updated for projects. Consider the following factors:

    1. Estimates of resource supply: how often will the resource supply be updated? How are you estimating the range (maximum vs. minimum, optimistic vs. pessimistic)? Leverage your existing organizational process assets for resource management.
    2. Updating project data for proposed projects: when and how often will the project valuation scores be updated? Do you have sufficient inputs? Examine the overall project approval process from Step 2.2 of the blueprint, and ensure that sufficient information is available for project valuation (Activity 2.2.3).
    3. Updating project data for ongoing projects: will you prioritize ongoing projects along with proposed projects? When and how often will the project valuation scores be updated? Do you have sufficient inputs?
    4. How will you account for the consumption of resource capacity? Do a rough order of estimate for the resource capacity consumed in this process.
    5. Who will handle exceptions? For example, PMO will maintain this process and will handle any questions or issues that pertain to this part of the process.

    INPUT

    • Organizational process assets for resource management, strategic planning, etc.
    • Activity 2.3.3
    • Activity 2.2.3

    OUTPUT

    • Process steps for refreshing supply and demand data

    Materials

    • SOP Template
    • Project Intake and Prioritization Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts
    • PMO Admin Staff

    Prioritized list of projects shows what fits under available project capacity for realizing maximum value

    2.3.5 Project Intake and Prioritization Tool, Tab 5: Results

    The output of the Project Intake and Prioritization Tool is a prioritized list of projects with indicators to show that their demand on project capacity will fit within the estimated available project capacity for the prioritization period.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 5

    Status indicates whether the project is proposed or ongoing; completed projects are excluded.

    Disposition indicates the course of recommended action based on prioritization.

    Proposed projects display how long they have been sitting in the backlog.

    Projects highlighted yellow are marked as “deliberate” for their dispositions. These projects pose risks of not getting properly resourced. One must proceed with caution if they are to be initiated or continued.

    Provide better support to decision makers with the prioritized list, and be prepared for their steering

    It is the portfolio manager’s responsibility to provide the project portfolio owners with reliable data and enable them to make well-informed decisions for the portfolio.

    The prioritized list of proposed and ongoing projects, and an approximate indication for how they fill out the estimated available resource capacity, provide a meaningful starting ground for discussion on which projects to continue or initiate, to hold, or to proceed with caution.

    However, it is important to recognize the limitation of the prioritization methodology. There may be legitimate reasons why some projects should be prioritized over another that the project valuation method does not successfully capture. At the end of the day, it’s the prerogative of the portfolio owners who carry on the accountabilities to steer the portfolio.

    The portfolio manager has a responsibility to be prepared for reconciling the said steering with the unchanged available resource capacity for project work. What comes off the list of projects to continue or initiate? Or, will we outsource capacity if we must meet irreconcilable demand? The next slide will show how Info-Tech’s tool helps you with this process.

    Info-Tech Best Practice

    Strive to become the best co-pilot. Constantly iterate on the scoring criteria to better adapt to the portfolio owners’ preference in steering the project portfolio.

    Manipulate the prioritized list with the Force Disposition list

    2.3.5 Project Intake and Prioritization Tool, Tab 5: Results

    The Force Disposition list enables you to inject subjective judgment in project prioritization. Force include and outsource override project prioritization scores and include the projects for approval:

    • Force include counts the project demand against capacity.
    • Outsource, on the other hand, does not count the project demand.
    • Force exclude removes a project from prioritized list altogether, without deleting the row and losing its data.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 5

    Choose a project name and a disposition using a drop-down.

    Use this list to test out various scenarios, useful for what-if analysis.

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 5

    Document your process to formally make disposition recommendations to appropriate decision-making party

    2.3.5 Estimated Time: 60 minutes

    Review and customize section 4.3, “Approve projects for initiation or continuation” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    The goal of this activity is to formalize the process of presenting the prioritized list of projects for review, modify the list based on steering decisions, and obtain the portfolio owners’ approval for projects to initiate or continue, hold, or terminate. Consider the following factors:

    1. Existing final approval process: what are the new injections to the current decision-making process for final approval?
    2. Meeting prep, agenda, and follow-up: what are the activities that must be carried out by PMO / portfolio manager to support the portfolio decision makers and obtain final approval?
    3. “Deliberate” projects: what additional information should portfolio owners be presented with, in order to deliberate on the projects at risk of being not properly resourced? For example, consider a value-execution plot (right).

    A screenshot of Info-Tech's Project Intake and Prioritization Tool Tab 5

    INPUT

    • Approval process steps (Activity 2.2.2)
    • Steering Committee process documentation

    OUTPUT

    • Activities for supporting the decision-making body

    Materials

    • SOP Template
    • Project Intake and Prioritization Tool

    Participants

    • CIO
    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Once a project is approved, pass that which is known on to those responsible for downstream processes

    Aim to be responsible stewards of important and costly information developed throughout project intake, approval, and prioritization processes.

    Once the proposed project is given a green light, the project enters an initiation phase.

    No matter what project management methodology is employed, it is absolutely vital to pass on the knowledge gained and insights developed through the intake, approval, and prioritization processes. This ensures that the project managers and team are informed of the project’s purpose, business benefits, rationale for the project approval, etc. and be able to focus their efforts in realizing the project’s business goals.

    Recognize that this does not aim to create any new artifacts. It is simply a procedural safeguard against the loss of important and costly information assets for your organization.

    A flowchart is shown as an example of business documents leading to the development of a project charter.

    Information from the intake process directly feeds into, for example, developing a project charter.

    Source: PMBOK, 6th edition

    "If the project manager can connect strategy to the project they are leading (and therefore the value that the organization desires by sanctioning the project), they can ensure that the project is appropriately planned and managed to realize those benefits."

    – Randall T. Black, P.Eng., PMP; source: PMI Today

    Examine the new project intake workflow as a whole and document it in a flow chart

    2.3.6 Estimated Time: 30-60 minutes

    Review and customize section 4.1, “Project Prioritization Workflow” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template.

    In Step 1.2 of the blueprint, you mapped out the current project intake, approval, and prioritization workflow and documented it in a flow chart. In this step, take the time to examine the new project intake process as a whole, and document the new workflow in the form of a flow chart.

    1. Collect and update supply and demand data
    2. Prioritize project demand by value
    3. Approve projects for initiation or continuation
    4. Manage a realistically defined project portfolio

    Consider the following points:

    1. Are the inputs and outputs of each step clear? Who’s doing the work? How long will each step take, on average?
    2. Is the ownership of each step clear? How will we ensure a smooth handoff between each step and prevent requests from falling through the cracks?

    INPUT

    • New process steps for project prioritization (Activities 2.3.x-y)

    OUTPUT

    • Flowchart representation of new project prioritization workflow

    Materials

    • Microsoft Visio, flowchart software, or Microsoft PowerPoint

    Participants

    • CIO
    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Leverage Info-Tech’s other blueprints to complement your project prioritization processes

    The project capacity estimates overlook a critical piece of the resourcing puzzle for the sake of simplicity: skills. You need the right skills at the right time for the right project.

    Use Info-Tech’s Balance Supply and Demand with Realistic Resource Management Practices blueprint to enhance the quality of information on your project supply.

    A screenshot of Info-Tech's Balance Supply and Demand with Realistic Resource Management Practices blueprint.

    There is more to organizing your project portfolio than a strict prioritization by project value. For example, as with a financial investment portfolio, project portfolio must achieve the right investment mix to balance your risks and leverage opportunities.

    Use Info-Tech’s Maintain an Organized Portfolio blueprint to refine the makeup of your project portfolio.

    A screenshot of Info-Tech's Maintain an Organized Portfolio blueprint.

    Continuous prioritization of projects allow organizations to achieve portfolio responsiveness.

    Use Info-Tech’s Manage an Agile Portfolio blueprint to take prioritization of your project portfolio to the next level.

    A screenshot of Info-Tech's Manage an Agile Portfolio blueprint

    46% of organizations use a homegrown PPM solution. Info-Tech’s Grow Your Own PPM Solution blueprint debuts a spreadsheet-based Portfolio Manager tool that provides key functionalities that integrates those of the Intake and Prioritization Tool with resource management, allocation and portfolio reporting capabilities.

    A screenshot of Info-Tech's Grow Your Own PPM Solution blueprint

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    A picture of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    2.1.2-6

    A screenshot of activities 2.1.2-6 is shown.

    Optimize your process to receive, triage, and follow up on project requests

    Discussion on decision points and topics of consideration will be facilitated to leverage the diverse viewpoints amongst the workshop participants.

    2.3.2-5

    A screenshot of activities 2.3.2-5 is shown.

    Set up a capacity-informed project prioritization process using Info-Tech’s Project Intake and Prioritization Tool

    A table-top planning exercise helps you visualize the current process in place and identify opportunities for optimization.

    Phase 3

    Integrate the New Optimized Processes into Practice

    Phase 3 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 3: Integrate the New Optimized Processes into Practice

    Proposed Time to Completion: 6-12 weeks

    Step 3.1: Pilot your process to refine it prior to rollout

    Start with an analyst kick-off call:

    • Review the proposed intake, approval, and prioritization process

    Then complete these activities…

    • Select receptive stakeholders to work with
    • Define the scope of your pilot and determine logistics
    • Document lessons learned and create an action plan for any changes

    With these tools & templates:

    • Process Pilot Plan
    • Project Backlog Manager Job Description

    Step 3.2: Analyze the impact of organizational change

    Review findings with analyst:

    • Results of the process pilot and the finalized intake SOP
    • Key PPM stakeholders
    • Current organizational climate

    Then complete these activities…

    • Analyze the stakeholder impact and responses to impending organizational change
    • Create message canvases for at-risk change impacts and stakeholders to create an effective communication plan

    With these tools & templates:

    • Intake Process Implementation Impact Analysis Tool

    Phase 3 Results & Insights:

    • Engagement paves the way for smoother adoption. An “engagement” approach (rather than simply “communication”) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

    Step 3.1: Pilot your intake, approval, and prioritization process to refine it before rollout

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Select receptive managers to work with during your pilot
    • Define the scope of your pilot and determine logistics
    • Plan to obtain feedback, document lessons learned, and create an action plan for any changes
    • Finalize Project Intake, Approval, and Prioritization SOP

    This step involves the following participants:

    • PMO Director / Portfolio Manager
    • Project Managers
    • Business Analysts

    Outcomes of this step

    • A pilot team
    • A process pilot plan that defines the scope, logistics, and process for retrospection
    • Project Backlog Manager job description
    • Finalized Project Intake, Approval, and Prioritization SOP for rollout

    Pilot your new processes to test feasibility and address issues before a full deployment

    Adopting the right set of practices requires a significant degree of change that necessitates buy-in from varied stakeholders throughout IT and the business.

    Rome wasn’t built in a day. Similarly, benefits of optimized project intake, approval, and prioritization process will not be realized overnight.

    Resist the urge to deploy a big-bang roll out of your new intake practices. The approach is ill advised for two main reasons:

    • It will put more of a strain on the implementation team in the near term, with a larger pool of end users to train and collect data from.
    • Putting untested practices in a department-wide spotlight could lead to mass confusion in the near-term and color the new processes in a negative light, leading to a loss of stakeholder trust and engagement right out-of-the-gate.

    Start with a pilot phase. Identify receptive lines of business and IT resources to work with, and leverage their insights to help iron out the kinks in your process before unveiling your practices to IT and all business users at large.

    This step will help you to:

    • Plan and execute a pilot of the processes we developed in Phase 2.
    • Incorporate the lessons learned from that pilot to strengthen your SOP and ease the communication process.

    Info-Tech Insight

    Engagement paves the way for smoother adoption. An “engagement” approach (rather than simply “communication”) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

    Plan your pilot like you would any project to ensure it’s well defined and its goals are clearly articulated

    Use Info-Tech’s Intake Process Pilot Plan Template to help define the scope of your pilot and set appropriate goals for the test-run of your new processes.

    A process pilot is a limited scope of an implementation (constrained by time and resources involved) in order to test the viability and effectiveness of the process as it has been designed.

    • Investing time and energy into a pilot phase can help to lower implementation risk, enhance the details and steps within a process, and improve stakeholder relations prior to a full scale rollout.
    • More than a dry run, however, a pilot should be approached strategically, and planned out to limit the scope of it and achieve specific outcomes.
    • Leverage a planning document to ensure your process pilot is grounded in a common set of definitions, that the pilot is delivering value and insight, and that ultimately the pilot can serve as a starting point for a full-scale process implementation.

    Download Info-Tech’s Process Pilot Plan Template

    A screenshot of Info-Tech's Process Pilot Plan Template is shown.

    "The advantages to a pilot are several. First, risk is constrained. Pilots are closely monitored so if a problem does occur, it can be fixed immediately. Second, the people working in the pilot can become trainers as you roll the process out to the rest of the organization. Third, the pilot is another opportunity for skeptics to visit the pilot process and learn from those working in it. There’s nothing like seeing a new process working for people to change their minds."

    Daniel Madison

    Select receptive stakeholders to work with during your pilot

    3.1.1 Estimated Time: 20-60 minutes

    Info-Tech recommends selecting PPM stakeholders who are aware of your role and some of the challenges in project intake, approval, and prioritization to assist in the implementation process.

    1. If receptive PPM stakeholders are known, schedule a 15-minute meeting with them to inquire if they would be willing to be part of the pilot process.
    2. If receptive project managers are not known, use Info-Tech’s Stakeholder Engagement Workbook to conduct a formal selection process.
      1. Enter a list of potential participants for pilot in tab 3.
      2. Rate project managers in terms of influence, pilot interest, and potential deployment contribution within tab 4.
      3. Review tab 5 in the workbook. Receptive PPM stakeholders will appear in the top quadrants. Ideal PPM stakeholders for the pilot are located in the top right quadrant of the graph.

    A screenshot of Info-Tech's Stakeholder Engagement Workbook Tab 5 is shown.

    INPUT

    • Project portfolio management stakeholders (Activity 1.2.3)

    OUTPUT

    • Pilot project team

    Materials

    • Stakeholder Engagement Workbook
    • Process Pilot Plan Template

    Participants

    • PMO Director/ Portfolio Manager
    • CIO (optional)

    Document the PPM stakeholders involved in your pilot in Section 3 of Info-Tech’s Process Pilot Plan Template.

    Define the scope of your pilot and determine logistics

    3.1.2 Estimated Time: 60-90 minutes

    Use Info-Tech’s Process Pilot Plan Template to design the details of your pilot.

    Investing time into planning your pilot phase strategically will ensure a clear scope, better communications for those piloting the processes, and – overall – better, more actionable results for the pilot phase. The Pilot Plan Template is broken into five sections to assist in these goals:

    • Pilot Overview and Scope
    • Success and Risk Factors
    • Stakeholders Involved and Communications Plan
    • Pilot Retrospective and Feedback Protocol

    The duration of your pilot should go at least one prioritization period, e.g. one to two quarters.

    Estimates of time commitments should be captured for each stakeholder. During the retrospective at the end of the pilot you should capture actuals to help determine the time-cost of the process itself and measure its sustainability.

    Once the Plan Template is completed, schedule time to share and communicate it with the pilot team and executive sponsors of the process.

    While you should invest time in this planning document, continue to lean on the Intake, Approval, and Prioritization SOP throughout the pilot phase.

    INPUT

    • Sections 1 through 4 of the Process Pilot Plan Template

    OUTPUT

    • A process pilot plan

    Materials

    • Process Pilot Plan Template

    Participants

    • PMO Director / Portfolio Manager
    • Project Managers
    • Business Analysts
    • CIO (optional)

    Execute your pilot and prepare to make process revisions before the full rollout

    Hit play! Begin the process pilot and get familiar with the work routine and resource management solution.

    Some things to keep in mind during the pilot include:

    • Depending on the solution you are using, you will likely need to spend one day or less to populate the tool. During the pilot, measure the time and effort required to manage the data within the tool. Determine whether time and effort required is viable on an ongoing basis (i.e. can you do it every month or quarter) and has value.
    • Meet with the pilot team and other stakeholders regularly during the pilot, at least biweekly. Allow the team (and yourself) to speak honestly and openly about what isn’t working. The pilot is your chance to make things better.
    • Keep notes about what will need to change in the SOP. For major changes, you may have to tweak the process during the pilot itself. Update the process documents as needed and communicate the changes and why they’re being made. If required, update the scope of the pilot in the Pilot Plan Template.
    An example is shown on how to begin the process pilot and getting familiar with the work routine and resource management solution.

    Obtain feedback from the pilot group to improve your processes before a wider rollout

    3.1.3 Estimated Time: 30 minutes

    Pilot projects allow you to validate your assumptions and leverage lessons learned. During the planning of the pilot, you should have scheduled a retrospective meeting with the pilot team to formally assess strengths and weaknesses in the process you have drafted.

    • Schedule the retrospective shortly after the pilot is completed. Info-Tech recommends performing a Stop/Start/Continue meeting with pilot participants to obtain and capture feedback.
    • Have members of the meeting record any processes/activities on sticky notes that should:
      • Stop: because they are ineffective or not useful
      • Start: because they would be useful for the tool and have not been incorporated into current processes
      • Continue: because they are useful and positively contribute to intended process outcomes.

    An example of how to structure a Stop/Start/Continue activity on a whiteboard using sticky notes.

    An example of stop, start, and continue is activity is shown.

    INPUT

    • What’s working and what isn’t in the process

    OUTPUT

    • Ideas to improve process

    Materials

    • Whiteboard
    • Sticky notes
    • Process Pilot Plan Template

    Participants

    • Process owner (PMO director or portfolio owner)
    • Pilot team

    See the following slide for additional instructions.

    Document lessons learned and create an action plan for any changes to the processes

    3.1.4 Estimated Time: 30 minutes

    An example of stop, start, and continue is activity is shown.

    As a group, discuss everyone’s responses and organize according to top priority (mark with a 1) and lower priority/next steps (mark with a 2). At this point, you can also remove any sticky notes that are repetitive or no longer relevant.

    Once you have organized based on priority, be sure to come to a consensus with the group regarding which actions to take. For example, if the group agrees that they should “stop holding meetings weekly,” come to a consensus regarding how often meetings will be held, i.e. monthly.

    Priority Action Required Who is Responsible Implementation Date
    Stop: Holding meetings weekly Hold meetings monthly Jane Doe, PMO Next Meeting: August 1, 2017
    Start: Discussing backlog during meetings Ensure that backlog data is up to date for discussion on date of next meeting. John Doe, Portfolio Manager August 1, 2017

    Create an action plan for the top priority items that require changes (the Stops and Starts). Record in this slide, or your preferred medium. Be sure to include who is responsible for the action and the date that it will be implemented.

    Document the outcomes of the start/stop/continue and your action plan in Section 6 of Info-Tech’s Process Pilot Plan Template.

    Use Info-Tech’s Backlog Manager Job Description Template to help fill any staffing needs around data maintenance

    3.1 Project Backlog Manager Job Description

    You will need to determine responsibilities and accountabilities for portfolio management functions within your team.

    If you do not have a clearly identifiable portfolio manager at this time, you will need to clarify who will wear which hats in terms of facilitating intake and prioritization, high-level capacity awareness, and portfolio reporting.

    • Use Info-Tech’s Project Backlog Manager job description template to help clarify some of the required responsibilities to support your intake, approval, and prioritization strategy.
      • If you need to bring in an additional staff member to help support the strategy, you can customize the job description template to help advertise the position. Simply edit the text in grey within the template.
    • If you have other PPM tasks that you need to define responsibilities for, you can use the RASCI chart on the final tab of the PPM Strategy Development Tool.

    Download Info-Tech’s Project Backlog Manager job description template.

    A screenshot of Info-Tech's Project Backlog Manager template is shown.

    Finalize the Intake, Approval, and Prioritization SOP and prepare to communicate your processes

    Once you’ve completed the pilot process and made the necessary tweaks, you should finalize your Intake, Approval, and Prioritization SOP and prepare to communicate it.

    Update section 1.2, “Overall Process Workflow” in Info-Tech’s Project Intake, Approval, and Prioritization SOP Template with the new process flow.

    Revisit your SOP from Phase 2 and ensure it has been updated to reflect the process changes that were identified in activity 3.1.4.

    • If during the pilot process the data was too difficult or time consuming to maintain, revisit the dimensions you have chosen and choose dimensions that are easier to accurately maintain. Tweak your process steps in the SOP accordingly.
    • In the long term, if you are not observing any progress toward achieving your success criteria, revisit the impact analysis that we’ll prepare in step 3.2 and address some of these inhibitors to organizational change.

    Download Info-Tech’s Project Intake, Approval, and Prioritization SOP template.

    A screenshot of Info-Tech's Project Intake, Approval, and Prioritization SOP template.

    Info-Tech Best Practice

    Make your SOP high impact. SOPs are often at risk of being left unmaintained and languishing in disuse. Improve the SOP’s succinctness and usability by making it visual; consult Info-Tech’s blueprint, Create Visual SOP Documents that Drive Process Optimization, Not Just Peace of Mind.

    Step 3.2: Analyze the impact of organizational change through the eyes of PPM stakeholders to gain their buy-in

    PHASE 1 PHASE 2 PHASE 3

    1.1

    Define project valuation criteria

    1.2

    Envision process target state

    2.1

    Streamline intake

    2.2

    Right-size approval steps

    2.3

    Prioritize projects to fit resource capacity

    3.1

    Pilot your optimized process

    3.2

    Communicate organizational change

    This step will walk you through the following activities:

    • Analyze the stakeholder impact and responses to impending organizational change
    • Create message canvases for at-risk change impacts and stakeholders
    • Set the course of action for communicating changes to your stakeholders

    This step involves the following participants:

    • PMO Director / Portfolio Manager
    • Project Managers
    • Business Analysts

    Outcomes of this step

    • A thorough organizational change impact analysis, based on Info-Tech’s expertise in organizational change management
    • Message canvases and communication plan for your stakeholders
    • Go-live for the new intake, approval, and prioritization process

    Manage key PPM stakeholders and communicate changes

    • Business units: Projects are undertaken to provide value to the business. Senior management from business units must help define how project will be valued.
    • IT: IT must ensure that technical/practical considerations are taken into account when determining project value.
    • Finance: The CFO or designated representative will ensure that estimated project costs and benefits can be used to manage the budget.
    • PMO: PMO is the administrator of the project portfolio. PMO must provide coordination and support to ensure the process operates smoothly and its goals are realized.
    • Business analysts: BAs carry out the evaluation of project value. Therefore, their understanding of the evaluation criteria and the process as a whole are critical to the success of the process.
    • Project sponsors: Project sponsors are accountable for the realization of benefits for which projects are undertaken.

    Impacts will be felt differently by different stakeholders and stakeholder groups

    As you assess change impacts, keep in mind that no impact will be felt the same across the organization. Depth of impact can vary depending on the frequency (will the impact be felt daily, weekly, monthly?), the actions necessitated by it (e.g. will it change the way the job is done or is it simply a minor process tweak?), and the anticipated response of the stakeholder (support, resistance, indifference?).

    Use the Organizational Change Depth Scale below to help visualize various depths of impact. The deeper the impact, the tougher the job of managing change will be.

    Procedural Behavioral Interpersonal Vocational Cultural
    Procedural change involves changes to explicit procedures, rules, policies, processes, etc. Behavioral change is similar to procedural change, but goes deeper to involve the changing tacit or unconscious habits. Interpersonal change goes beyond behavioral change to involve changing relationships, teams, locations, reporting structures, and other social interactions. Vocational change requires acquiring new knowledge and skills, and accepting the loss or decline in the value or relevance of previously acquired knowledge and skills. Cultural change goes beyond interpersonal and vocational change to involve changing personal values, social norms, and assumptions about the meaning of good vs. bad or right vs. wrong.
    Example: providing sales reps with mobile access to the CRM application to let them update records from the field. Example: requiring sales reps to use tablets equipped with a custom mobile application for placing orders from the field. Example: migrating sales reps to work 100% remotely. Example: migrating technical support staff to field service and sales support roles. Example: changing the operating model to a more service-based value proposition or focus.

    Perform a change impact analysis to maximize the chances of adoption for the new intake process

    Invest time and effort to analyze the impact of change to create an actionable stakeholder communication plan that yields the desirable result: adoption.

    Info-Tech’s Drive Organizational Change from the PMO blueprint offers the OCM Impact Analysis Tool to helps document the change impact across multiple dimensions, enabling the project team to review the analysis with others to ensure that the most important impacts are captured.

    This tool has been customized for optimizing project intake, approval, and prioritization process to deliver the same result in a more streamlined way. The next several slides will take you through the activities to ultimately create an OCM message canvas and a communication plan for your key stakeholders.

    Download Info-Tech’s Intake and Prioritization Impact Analysis Tool.

    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool is shown.

    "As a general principle, project teams should always treat every stakeholder initially as a recipient of change. Every stakeholder management plan should have, as an end goal, to change recipients’ habits or behaviors."

    -PMI, 2015

    Set up the Intake Process and Prioritization Impact Analysis Tool

    3.2.1 Intake and Prioritization Impact Analysis Tool, Tab 2-3

    In Tab 2, enter your stakeholders’ names. Represent stakeholders as a group if you expect the impact of change on them to be reasonably uniform, as well as their anticipated responses. Otherwise, consider adding them as individuals or subgroups.

    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 2 is shown.

    In Tab 3, enter whether you agree or disagree with each statement that represents an element of organizational change that be introduced as the newly optimized intake process is implemented.

    As a result of the change initiative in question:

    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 3 is shown.

    Analyze the impact and the anticipated stakeholder responses of each change

    3.2.1 Intake and Prioritization Impact Analysis Tool, Tab 4: Impact Analysis Inputs

    Each change statement that you agreed with in Tab 3 are listed here in Tab 4 of the Intake and Prioritization Impact Analysis Tool. For each stakeholder, estimate and enter the following data:

    1. Frequency of the Impact: how often will the impact of the change be felt?
    2. Effort Associated with Impact: what is the demand on a stakeholder’s effort to implement the change?
    3. Anticipated Response: rate from enthusiastic response to active subversion. Honest and realistic estimates of anticipated responses are critical to the rest of the impact analysis.
    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 4 is shown.

    Analyze the stakeholder impact and responses to impending organizational change as a group

    3.2.1 Estimated Time: 60-90 minutes

    Divide and conquer. Leverage the group to get through the seemingly daunting amount of work involved with impact analysis.

    1. Divide the activity participants into subgroups and assign a section of the impact analysis. It may be helpful to do one section together as a group to make sure everyone is roughly on the same page for assessing impact.
    2. Suggested ways to divide up the impact analysis include:

    • By change impact. This would be suitable when the process owners (or would-be process owners) are available and participating.
    • By stakeholders. This would be suitable for large organizations where the activity participants know some stakeholders better than others.

    Tip: use a spreadsheet tool that supports multi-user editing (e.g. Google Sheets, Excel Online).

  • Aggregate the completed work and benchmark one another’s analysis by reviewing them with the entire group.
  • INPUT

    • Organizational and stakeholder knowledge
    • Optimized intake process

    OUTPUT

    • Estimates of stakeholder-specific impact and response

    Materials

    • Intake and Prioritization Impact Analysis Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Info-Tech Insight

    Beware of bias. Groups are just as susceptible to producing overly optimistic or pessimistic analysis as individuals, just in different ways. Unrealistic change impact analysis will compromise your chances of arriving at a reasonable, tactful stakeholder communication plan.

    Examine your impact analysis report

    3.2.2 Intake and Prioritization Impact Analysis Tool, Tab 5: Impact Analysis Outputs

    These outputs are based on the impacts you analyzed in Tab 4 of the tool (Activity 3.2.1). They are organized in seven sections:

    1. Top Five Highest Risk Impacts, based on the frequency and effort inputs across all impacts.
    2. Overall Process Adoption Rating (top right), showing the overall difficulty of this change given likelihood/risk that the stakeholders involved will absorb the anticipated change impacts.
    3. Top Five Most Impacted Stakeholders, based on the frequency and effort inputs across all impacts.
    4. Top Five Process Supporters and;
    5. Top Five Process Resistors, based on the anticipated response inputs across all impacts.
    6. Impact Register (bottom right): this list breaks down each change’s likelihood of adoption.
    7. Potential Impacts to Watch Out For: this list compiles all of the "Don't Know" responses from Tab 3.
    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 5 is shown. It shows Section 2. Overall process adoption rating. A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 5 is shown. It shows Section 6. Impact Register.

    Tailor messages for at-risk change impacts and stakeholders with Info-Tech’s Message Canvas

    3.2.2 Intake and Prioritization Impact Analysis Tool, Tab 6: Message Canvas

    Use Info-Tech’s Message Canvas on this tab to help rationalize and elaborate the change vision for each group.

    Elements of a Message Canvas

    • Why is there a need for this process change?
    • What will be new for this audience?
    • What will go away for this audience?
    • What will be meaningfully unchanged for this audience?
    • How will this change benefit this audience?
    • When and how will the benefits be realized for this audience?
    • What does this audience have to do for this change to succeed?
    • What does this audience have to stop doing for this change to succeed?
    • What should this audience continue doing?
    • What support will this audience receive to help manage the transition?
    • What should this audience expect to do/happen next?

    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 6 is shown.

    Info-Tech Insight

    Change thy language, change thyself.

    Jargon, acronyms, and technical terms represent deeply entrenched cultural habits and assumptions.

    Continuing to use jargon or acronyms after a transition tends to drag people back to old ways of thinking and working.

    You don’t need to invent a new batch of buzzwords for every change (nor should you), but every change is an opportunity to listen for words and phrases that have lost their meaning through overuse and abuse.

    Create message canvases for at-risk change impacts and stakeholders as a group

    3.2.2 Estimated Time: 90-120 minutes

    1. Decide on the number of message canvases to complete. This will be based on the number of at-risk change impacts and stakeholders.
    2. Divide the activity participants into subgroups and assign a section of the message canvas. It may be helpful to do one section together as a group to make sure everyone is roughly on the same page for assessing impact.
    3. Aggregate the completed work and benchmark the message canvases amongst subgroups.

    Remember these guidelines to help your messages resonate:

    • People are busy and easily distracted. Tell people what they really need to know first, before you lose their attention.
    • Repetition is good. Remember the Aristotelian triptych: “Tell them what you’re going to tell them, then tell them, then tell them what you told them.”
    • Don’t use technical terms, jargon, or acronyms. Different groups in organizations tend to develop specialized vocabularies. Everybody grows so accustomed to using acronyms and jargon every day that it becomes difficult to notice how strange it sounds to outsiders. This is especially important when IT communicates with non-technical audiences. Don’t alienate your audience by talking at them in a strange language.
    • Test your message. Run focus groups or deliver communications to a test audience (which could be as simple as asking 2–3 people to read a draft) before delivering messages more broadly.

    – Info-Tech Blueprint, Drive Organizational Change from the PMO

    INPUT

    • Impact Analysis Outputs
    • Organizational and stakeholder knowledge

    OUTPUT

    • Estimates of stakeholder-specific impact and response

    Materials

    • Intake and Prioritization Impact Analysis Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Distill the message canvases into a comprehensive communication plan

    3.2.3 Intake and Prioritization Impact Analysis Tool, Tab 7: Communication Plan

    The communication plan creates an action plan around the message canvases to coordinate the responsibilities of delivering them, so the risks of “dropping the ball” on your stakeholders are minimized.

    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 7: Communication is shown.

    1. Choose a change impact from a drop-down menu.

    2. Choose an intended audience...

    … and the message canvas to reference.

    3. Choose the method of delivery. It will influence how to craft the message for the stakeholder.

    4. Indicate who is responsible for creating and communicating the message.

    A screenshot of Info-Tech's Intake and Prioritization Impact Analysis Tool, Tab 7: Communication is shown.

    5. Briefly indicate goal of the communication and the likelihood of success.

    6. Record the dates to plan and track the communications that take place.

    Set the course of action for communicating changes to your stakeholders

    3.2.2 Estimated Time: 90-120 minutes

    1. Divide the activity participants into subgroups and assign communication topics to each group. There should be one communication topic for each change impact. Based on the message canvas, create a communication plan draft.
    2. Aggregate the completed work and benchmark the communication topic amongst subgroups.
    3. Share the finished communication plan with the rest of the working group. Do not share this file widely, but keep it private within the group.

    Identify critical points in the change curve:

    1. Honeymoon of “Uninformed Optimism”: There is usually tentative support and even enthusiasm for change before people have really felt or understood what it involves.
    2. Backlash of “Informed Pessimism” (leading to “Valley of Despair”): As change approaches or begins, people realize they’ve overestimated the benefits (or the speed at which benefits will be achieved) and underestimated the difficulty of change.
    3. Valley of Despair and beginning of “Hopeful Realism”: Eventually, sentiment bottoms out and people begin to accept the difficulty (or inevitability) of change.
    4. Bounce of “Informed Optimism”: People become more optimistic and supportive when they begin to see bright spots and early successes.
    5. Contentment of “Completion”: Change has been successfully adopted and benefits are being realized.

    Based on Don Kelley and Daryl Conner’s Emotional Cycle of Change.

    INPUT

    • Change impact analysis results
    • Message canvases
    • List of stakeholders

    OUTPUT

    • Communication Plan

    Materials

    • Intake and Prioritization Impact Analysis Tool

    Participants

    • PMO Director/ Portfolio Manager
    • Project Managers
    • Business Analysts

    Roll out the optimized intake, approval, and prioritization process, and continually monitor adoption and success

    As you implement your new project intake process, familiarize yourself with common barriers and challenges.

    There will be challenges to watch for in evaluating the effectiveness of your intake processes. These may include circumvention of process by key stakeholders, re-emergence of off-the-grid projects and low-value initiatives.

    As a quick and easy way to periodically assess your processes, consider the following questions:

    • Are you confident that all work in progress is being tracked via the project list?
    • Are your resources all currently working on high-value initiatives?
    • Since optimizing, have you been able to deliver (or are you on target to deliver) all that has been approved, with no initiatives in states of suspended animation for long periods of time?
    • Thanks to sufficient portfolio visibility and transparency into your capacity, have you been able to successfully decline requests that did not add value or that did not align with resourcing?

    If you answer “no” to any of these questions after a sufficient post-implementation period (approximately six to nine months, depending on the scope of your optimizing), you may need to tweak certain aspects of your processes or seek to align your optimization with a lower capability level in the short term.

    Small IT department struggles to optimize intake and to communicate new processes to stakeholders

    CASE STUDY

    Industry: Government

    Source: Info-Tech Client

    Challenge

    There is an IT department for a large municipal government. Possessing a relatively low level of PPM maturity, IT is in the process of establishing more formal intake practices in order to better track, and respond to, project requests. New processes include a minimalist request form (sent via email) coupled with more thorough follow-up from BAs and PMs to determine business value, ROI, and timeframes.

    Solution

    Even with new user-friendly processes in place, IT struggles to get stakeholders to adopt, especially with smaller initiatives. These smaller requests frequently continue to come in outside of the formal process and, because of this, are often executed outside of portfolio oversight. Without good, reliable data around where staff time is spent, IT lacks the authority to decline new requests.

    Results

    IT is seeking further optimization through better communication. They are enforcing discipline on stakeholders and reiterating that all initiatives, regardless of size, need to be directed through the process. IT is also training its staff to be more critical. “Don’t just start working on an initiative because a stakeholder asks.” With staff being more critical and directing requests through the proper queues, IT is getting better at tracking and prioritizing requests.

    "The biggest challenge when implementing the intake process was change management. We needed to shift our focus from responding to requests to strategically thinking about how requests should be managed. The intake process allows the IT Department to be transparent to customers and enables decision makers."

    If you want additional support, have our analysts guide you through this phase as part of an Info-Tech workshop

    Book a workshop with our Info-Tech analysts:

    A picture of an Info-Tech analyst is shown.

    • To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team.
    • Info-Tech analysts will join you and your team onsite at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.
    • Contact your account manager (www.infotech.com/account), or email Workshops@InfoTech.com for more information.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    3.1.1

    A screenshot of activity 3.1.1 is shown

    Select receptive stakeholders to work with during your pilot

    Identify the right team of supportive PPM stakeholders to carry out the process pilot. Strategies to recruit the right people outside the workshop will be discussed if appropriate.

    3.2.1

    A screenshot of activity 3.2.1 is shown.

    Analyze the stakeholder impact and responses to impending organizational change

    Carry out a thorough analysis of change impact in order to maximize the effectiveness of the communication strategy in support of the implementation of the optimized process.

    Insight breakdown

    Insight 1

    • The overarching goal of optimizing project intake, approval, and prioritization process is to maximize the throughput of the best projects. To achieve this goal, one must have a clear way to determine what are “the best” projects.

    Insight 2

    • Info-Tech’s methodology systemically fits the project portfolio into its triple constraint of stakeholder needs, strategic objectives, and resource capacity to effectively address the challenges of establishing organizational discipline for project intake.

    Insight 3

    • Engagement paves the way for smoother adoption. An “engagement” approach (rather than simply “communication”) turns stakeholders into advocates who can help boost your message, sustain the change, and realize benefits without constant intervention or process command-and-control.

    Summary of accomplishment

    Knowledge Gained

    • Triple constraint model of project portfolio: stakeholder needs, strategic objectives, and resource capacity
    • Benefits of optimizing project intake, approval, and prioritization for managing a well-behaved project portfolio
    • Challenges of installing well-run project intake
    • Importance of piloting the process and communicating impacts to stakeholders

    Processes Optimized

    • Project valuation process: scorecard, weights
    • Project intake process: reception, triaging, follow-up
    • Project approval process: steps, accountabilities, deliverables
    • Project prioritization process: estimation of resource capacity for projects, project demand
    • Communication for organizational change

    Deliverables Completed

    • Optimized Project Intake, Approval, and Prioritization Process
    • Documentation of the optimized process in the form of a Standard Operating Procedure
    • Project valuation criteria, developed with Project Value Scorecard Development Tool and implemented through the Project Intake and Prioritization Tool
    • Standardized project request form with right-sized procedural friction
    • Standard for project level classification, implemented through the Project Intake Classification Matrix
    • Toolbox of deliverables for capturing information developed to inform decision makers for approval: Benefits Commitment Form, Technology Assessment Tool, Business Case Templates
    • Process pilot plan
    • Communication plan for organizational change, driven by a thorough analysis of change impacts on key stakeholders using the Intake and Prioritization Impact Analysis Tool

    Research contributors and experts

    Picture of Kiron D. Bondale

    Kiron D. Bondale, PMP, PMI - RMP

    Senior Project Portfolio & Change Management Professional

    A placeholder photo is shown here.

    Scot Ganshert, Portfolio Group Manager

    Larimer County, CO

    Picture of Garrett McDaniel

    Garrett McDaniel, Business Analyst II – Information Technology

    City of Boulder, CO

    A placeholder photo is shown here.

    Joanne Pandya, IT Project Manager

    New York Property Insurance Underwriters

    Picture of Jim Tom.

    Jim Tom, CIO

    Public Health Ontario

    Related Info-Tech research

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    Develop a Project Portfolio Management Strategy blueprint"

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    Tailor Project Management Processes to Fit Your Projects

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    Project Portfolio Management Diagnostic Program

    The Project Portfolio Management Diagnostic Program is a low-effort, high-impact program designed to help project owners assess and improve their PPM practices. Gather and report on all aspects of your PPM environment to understand where you stand and how you can improve.

    Bibliography

    Boston Consulting Group. “Executive Sponsor Engagement: Top Driver of Project and Program Success.” PMI, 2014. Web.

    Boston Consulting Group. “Winning Through Project Portfolio Management: the Practitioners’ Perspective.” PMI, 2015. Web.

    Bradberry, Travis. “Why The 8-Hour workday Doesn’t Work.” Forbes, 7 Jun 2016. Web.

    Cook, Scott. Playbook: Best Practices. Business Week

    Cooper, Robert, G. “Effective Gating: Make product innovation more productive by using gates with teeth.” Stage-Gate International and Product Development Institute. March/April 2009. Web.

    Epstein, Dan. “Project Initiation Process: Part Two.” PM World Journal. Vol. IV, Issue III. March 2015. Web.

    Evans, Lisa. “The Exact Amount of Time You Should Work Every Day.” Fast Company, 15 Sep. 2014. Web.

    Madison, Daniel. “The Five Implementation Options to Manage the Risk in a New Process.” BPMInstitute.org. n.d. Web.

    Merkhofer, Lee. “Improve the Prioritization Process.” Priority Systems, n.d. Web.

    Miller, David, and Mike Oliver. “Engaging Stakeholder for Project Success.” PMI, 2015. Web.

    Mind Tools. “Kelley and Conner’s Emotional Cycle of Change.” Mind Tools, n.d. Web.

    Mochal, Jeffrey and Thomas Mochal. Lessons in Project Management. Appress: September 2011. Page 6.

    Newcomer, Eric. “Getting Decisions to Stick.” Standish Group PM2go, 20 Oct 2017. Web.

    “PMI Today.” Newtown Square, PA: PMI, Oct 2017. Web.

    Project Management Institute. “Standard for Portfolio Management, 3rd ed.” Newtown Square, PA: PMI, 2013.

    Project Management Institute. “Pulse of the Profession 2017: Success Rates Rise.” PMI, 2017. Web.

    Transparent Choice. “Criteria for Project Prioritization.” n.p., n.d. Web.

    University of New Hampshire (UNH) Project Management Office. “University of New Hampshire IT Intake and Selection Process Map.” UNH, n.d. Web.

    Ward, John. “Delivering Value from Information Systems and Technology Investments: Learning from Success.” Information Systems Research Centre. August 2006. Web.

    Achieve Digital Resilience by Managing Digital Risk

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    • Parent Category Name: Governance, Risk & Compliance
    • Parent Category Link: /governance-risk-compliance

    Businesses are expected to balance achieving innovation through initiatives that transform the organization with effective risk management. While this is nothing new, added challenges arise due to:

    • An increasingly large vendor ecosystem within which to manage risk.
    • A fragmented approach to risk management that separates cyber and IT risk from enterprise risk.
    • A rapidly growing number of threat actors and a larger attack surface.

    Our Advice

    Critical Insight

    • All risks are digital risks.
    • Manage digital risk with a collaborative approach that supports digital transformation, ensures digital resilience, and distributes responsibility for digital risk management across the organization.

    Impact and Result

    Address digital risk to build digital resilience. In the process, you will drive transformation and maintain digital trust among your employees, end users, and consumers by:

    • Defining digital risk, including primary risk categories and prevalent risk factors.
    • Leveraging industry examples to help identify external risk considerations.
    • Building a digital risk profile, addressing core risk categories, and creating a correlating plan for digital risk management.

    Achieve Digital Resilience by Managing Digital Risk Research & Tools

    Start here – read the Executive Brief

    Risk does not exist in isolation and must extend beyond your cyber and IT teams. Read our concise Executive Brief to find out how to manage digital risk to help drive digital transformation and build your organization's digital resilience.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Redefine digital risk and resilience

    Discover an overview of what digital risk is, learn how to assess risk factors for the five primary categories of digital risk, see several industry-specific scenarios, and explore how to plan for and mitigate identified risks.

    • Achieve Digital Resilience by Managing Digital Risk – Phases 1-2
    • Digital Risk Management Charter

    2. Build your digital risk profile

    Begin building the digital risk profile for your organization, identify where your key areas of risk exposure exist, and assign ownership and accountability among the organization’s business units.

    • Digital Risk Profile Tool
    • Digital Risk Management Executive Report
    [infographic]

    Workshop: Achieve Digital Resilience by Managing Digital Risk

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Scope and Define Digital Risk

    The Purpose

    Develop an understanding and standard definition of what digital risk is, who it impacts, and its relevance to the organization.

    Key Benefits Achieved

    Understand what digital risk means and how it differs from traditional enterprise or cybersecurity risk.

    Develop a definition of digital risk that recognizes the unique external and internal considerations of your organization.

    Activities

    1.1 Review the business context

    1.2 Review the current roles of enterprise, IT, and cyber risk management within the organization

    1.3 Define digital transformation and list transformation initiatives

    1.4 Define digital risk in the context of the organization

    1.5 Define digital resilience in the context of the organization

    Outputs

    Digital risk drivers

    Applicable definition of digital risk

    Applicable definition of digital resilience

    2 Make the Case for Digital Risk Management

    The Purpose

    Understand the roles digital risk management and your digital risk profile have in helping your organization achieve safe, transformative growth.

    Key Benefits Achieved

    An overview and understanding of digital risk categories and subsequent individual digital risk factors for the organization

    Industry considerations that highlight the importance of managing digital risk

    A structured approach to managing the categories of digital risk

    Activities

    2.1 Review and discuss industry case studies and industry examples of digital transformation and digital risk

    2.2 Revise the organization's list of digital transformation initiatives (past, current, and future)

    2.3 Begin to build your organization's Digital Risk Management Charter (with inputs from Module 1)

    2.4 Revise, customize, and complete a Digital Risk Management Charter for the organization

    Outputs

    Digital Risk Management Charter

    Industry-specific digital risks, factors, considerations, and scenarios

    The organization's digital risks mapped to its digital transformation initiatives

    3 Build Your Digital Risk Profile

    The Purpose

    Develop an initial digital risk profile that identifies the organization’s core areas of focus in managing digital risk.

    Key Benefits Achieved

    A unique digital risk profile for the organization

    Digital risk management initiatives that are mapped against the organization's current strategic initiatives and aligned to meet your digital resilience objectives and benchmarks

    Activities

    3.1 Review category control questions within the Digital Risk Profile Tool

    3.2 Complete all sections (tabs) within the Digital Risk Profile Tool

    3.3 Assess the results of your Digital Risk Profile Tool

    3.4 Discuss and assign initial weightings for ownership of digital risk among the organization's stakeholders

    Outputs

    Completion of all category tabs within the Digital Risk Profile Tool

    Initial stakeholder ownership assignments of digital risk categories

    4 Manage Your Digital Risk

    The Purpose

    Refine the digital risk management plan for the organization.

    Key Benefits Achieved

    A targeted, organization-specific approach to managing digital risk as a part of the organization's projects and initiatives on an ongoing basis

    An executive presentation that outlines digital risk management for your senior leadership team

    Activities

    4.1 Conduct brief information sessions with the relevant digital risk stakeholders identified in Module 3.

    4.2 Review and revise the organization's Digital Risk Profile as necessary, including adjusting weightings for the digital risk categories

    4.3 Begin to build an actionable digital risk management plan

    4.4 Present your findings to the organization's relevant risk leaders and executive team

    Outputs

    A finalized and assessed Digital Risk Profile Tool

    Stakeholder ownership for digital risk management

    A draft Digital Risk Management plan and Digital Risk Management Executive Report

    Develop and Implement a Security Incident Management Program

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    • Parent Category Name: Threat Intelligence & Incident Response
    • Parent Category Link: /threat-intelligence-incident-response
    • Tracked incidents are often classified into ready-made responses that are not necessarily applicable to the organization. With so many classifications, tracking becomes inefficient and indigestible, allowing major incidents to fall through the cracks.
    • Outcomes of incident response tactics are not formally tracked or communicated, resulting in a lack of comprehensive understanding of trends and patterns regarding incidents, leading to being re-victimized by the same vector.
    • Having a formal incident response document to meet compliance requirements is not useful if no one is adhering to it.

    Our Advice

    Critical Insight

    • You will experience incidents. Don’t rely on ready-made responses. They’re too broad and easy to ignore. Save your organization response time and confusion by developing your own specific incident use cases.
    • Analyze, track, and review results of incident response regularly. Without a comprehensive understanding of incident trends and patterns, you can be re-victimized by the same attack vector.
    • Establish communication processes and channels well in advance of a crisis. Don’t wait until a state of panic. Collaborate and exchange information with other organizations to stay ahead of incoming threats.

    Impact and Result

    • Effective and efficient management of incidents involves a formal process of preparation, detection, analysis, containment, eradication, recovery, and post-incident activities.
    • This blueprint will walk through the steps of developing a scalable and systematic incident response program relevant to your organization.

    Develop and Implement a Security Incident Management Program Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop and implement a security incident management program, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Prepare

    Equip your organization for incident response with formal documentation of policies and processes.

    • Develop and Implement a Security Incident Management Program – Phase 1: Prepare
    • Security Incident Management Maturity Checklist ‒ Preliminary
    • Information Security Requirements Gathering Tool
    • Incident Response Maturity Assessment Tool
    • Security Incident Management Charter Template
    • Security Incident Management Policy Template
    • Security Incident Management RACI Tool

    2. Operate

    Act with efficiency and effectiveness as new incidents are handled.

    • Develop and Implement a Security Incident Management Program – Phase 2: Operate
    • Security Incident Management Plan
    • Security Incident Runbook Prioritization Tool
    • Security Incident Management Runbook: Credential Compromise
    • Security Incident Management Workflow: Credential Compromise (Visio)
    • Security Incident Management Workflow: Credential Compromise (PDF)
    • Security Incident Management Runbook: Distributed Denial of Service
    • Security Incident Management Workflow: Distributed Denial of Service (Visio)
    • Security Incident Management Workflow: Distributed Denial of Service (PDF)
    • Security Incident Management Runbook: Malware
    • Security Incident Management Workflow: Malware (Visio)
    • Security Incident Management Workflow: Malware (PDF)
    • Security Incident Management Runbook: Malicious Email
    • Security Incident Management Workflow: Malicious Email (Visio)
    • Security Incident Management Workflow: Malicious Email (PDF)
    • Security Incident Management Runbook: Ransomware
    • Security Incident Management Workflow: Ransomware (Visio)
    • Security Incident Management Workflow: Ransomware (PDF)
    • Security Incident Management Runbook: Data Breach
    • Security Incident Management Workflow: Data Breach (Visio)
    • Security Incident Management Workflow: Data Breach (PDF)
    • Data Breach Reporting Requirements Summary
    • Security Incident Management Runbook: Third-Party Incident
    • Security Incident Management Workflow: Third-Party Incident (Visio)
    • Security Incident Management Workflow: Third-Party Incident (PDF)
    • Security Incident Management Runbook: Blank Template

    3. Maintain and optimize

    Manage and improve the incident management process by tracking metrics, testing capabilities, and leveraging best practices.

    • Develop and Implement a Security Incident Management Program – Phase 3: Maintain and Optimize
    • Security Incident Metrics Tool
    • Post-Incident Review Questions Tracking Tool
    • Root-Cause Analysis Template
    • Security Incident Report Template
    [infographic]

    Workshop: Develop and Implement a Security Incident Management Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Prepare Your Incident Response Program

    The Purpose

    Understand the purpose of incident response.

    Formalize the program.

    Identify key players and escalation points.

    Key Benefits Achieved

    Common understanding of the importance of incident response.

    Various business units becoming aware of their roles in the incident management program.

    Formalized documentation.

    Activities

    1.1 Assess the current process, obligations, scope, and boundaries of the incident management program.

    1.2 Identify key players for the response team and for escalation points.

    1.3 Formalize documentation.

    1.4 Prioritize incidents requiring preparation.

    Outputs

    Understanding of the incident landscape

    An identified incident response team

    A security incident management charter

    A security incident management policy

    A list of top-priority incidents

    A general security incident management plan

    A security incident response RACI chart

    2 Develop Incident-Specific Runbooks

    The Purpose

    Document the clear response procedures for top-priority incidents.

    Key Benefits Achieved

    As incidents occur, clear response procedures are documented for efficient and effective recovery.

    Activities

    2.1 For each top-priority incident, document the workflow from detection through analysis, containment, eradication, recovery, and post-incident analysis.

    Outputs

    Up to five incident-specific runbooks

    3 Maintain and Optimize the Program

    The Purpose

    Ensure the response procedures are realistic and effective.

    Identify key metrics to measure the success of the program.

    Key Benefits Achieved

    Real-time run-through of security incidents to ensure roles and responsibilities are known.

    Understanding of how to measure the success of the program.

    Activities

    3.1 Limited scope tabletop exercise.

    3.2 Discuss key metrics.

    Outputs

    Completed tabletop exercise

    Key success metrics identified

    Further reading

    Develop and Implement a Security Incident Management Program

    Create a scalable incident response program without breaking the bank.

    ANALYST PERSPECTIVE

    Security incidents are going to happen whether you’re prepared or not. Ransomware and data breaches are just a few top-of-mind threats that all organizations deal with. Taking time upfront to formalize response plans can save you significantly more time and effort down the road. When an incident strikes, don’t waste time deciding how to remediate. Rather, proactively identify your response team, optimize your response procedures, and track metrics so you can be prepared to jump to action.

    Céline Gravelines,
    Senior Research Analyst
    Security, Risk & Compliance Info-Tech Research Group

    Picture of Céline Gravelines

    Céline Gravelines,
    Senior Research Analyst
    Security, Risk & Compliance Info-Tech Research Group

    Our understanding of the problem

    This Research is Designed For

    • A CISO who is dealing with the following:
      • Inefficient use of time and money when retroactively responding to incidents, negatively affecting business revenue and workflow.
      • Resistance from management to adequately develop a formal incident response plan.
      • Lack of closure of incidents, resulting in being re-victimized by the same vector.

    This Research Will Help You

    • Develop a consistent, scalable, and usable incident response program that is not resource intensive.
    • Track and communicate incident response in a formal manner.
    • Reduce the overall impact of incidents over time.
    • Learn from past incidents to improve future response processes.

    This Research Will Also Assist

    • Business stakeholders who are responsible for the following:
    • Improving workflow and managing operations in the event of security incidents to reduce any adverse business impacts.
    • Ensuring that incident response compliance requirements are being adhered to.

    This Research Will Help Them

    • Efficiently allocate resources to improve incident response in terms of incident frequency, response time, and cost.
    • Effectively communicate expectations and responsibilities to users.

    Executive Summary

    Situation

    • Security incidents are inevitable, but how they’re dealt with can make or break an organization. Poor incident response negatively affects business practices, including workflow, revenue generation, and public image.
    • The incident response of most organizations is ad hoc at best. A formal management plan is rarely developed or adhered to, resulting in ineffective firefighting responses and inefficient allocation of resources.

    Complication

    • Tracked incidents are often classified into ready-made responses that are not necessarily applicable to the organization. With so many classifications, tracking becomes inefficient and indigestible, allowing major incidents to fall through the cracks.
    • Outcomes of incident response tactics are not formally tracked or communicated, resulting in a lack of comprehensive understanding of trends and patterns regarding incidents, leading to being revictimized by the same vector.
    • Having a formal incident response document to meet compliance requirements is not useful if no one is adhering to it.

    Resolution

    • Effective and efficient management of incidents involves a formal process of preparation, detection, analysis, containment, eradication, recovery, and post-incident activities.
    • This blueprint will walk through the steps of developing a scalable and systematic incident response program relevant to your organization.

    Info-Tech Insight

    • You will experience incidents. Don’t rely on ready-made responses. They’re too broad and easy to ignore. Save your organization response time and confusion by developing your own specific incident use cases.
    • Analyze, track, and review results of incident response regularly. Without a comprehensive understanding of incident trends and patterns, you can be re-victimized by the same attack vector.
    • Establish communication processes and channels well in advance of a crisis. Don’t wait until a state of panic. Collaborate and exchange information with other organizations to stay ahead of incoming threats.

    Data breaches are resulting in major costs across industries

    Per capita cost by industry classification of benchmarked companies (measured in USD)

    This is a bar graph showing the per capita cost by industry classification of benchmarked companies(measured in USD). the companies are, in decreasing order of cost: Health; Financial; Services; Pharmaceutical; Technology; Energy; Education; Industrial; Entertainment; Consumer; Media; Transportation; Hospitality; Retail; Research; Public

    Average data breach costs per compromised record hit an all-time high of $148 (in 2018).
    (Source: IBM, “2018 Cost of Data Breach Study)”

    % of systems impacted by a data breach
    1%
    No Impact
    19%
    1-10% impacted
    41%
    11-30% impacted
    24%
    31-50% impacted
    15%
    > 50% impacted
    % of customers lost from a data breach
    61% Lost
    < 20%
    21% Lost 20-40% 8% Lost
    40-60%
    6% Lost
    60-80%
    4% Lost
    80-100%
    % of customers lost from a data breach
    58% Lost
    <20%
    25% Lost
    20-40%
    9% Lost
    40-60%
    5% Lost
    60-80%
    4% Lost
    80-100%

    Source: Cisco, “Cisco 2017 Annual Cybersecurity Report”

    Defining what is security incident management

    IT Incident

    Any event not a part of the standard operation of a service which causes, or may cause, the interruption to, or a reduction in, the quality of that service.

    Security Event:

    A security event is anything that happens that could potentially have information security implications.

    • A spam email is a security event because it may contain links to malware.
    • Organizations may be hit with thousands or perhaps millions of identifiable security events each day.
    • These are typically handled by automated tools or are simply logged.

    Security Incident:

    A security incident is a security event that results in damage such as lost data.

    • Incidents can also include events that don't involve damage but are viable risks.
    • For example, an employee clicking on a link in a spam email that made it through filters may be viewed as an incident.

    It’s not a matter of if you have a security incident, but when

    The increasing complexity and prevalence of threats have finally caught the attention of corporate leaders. Prepare for the inevitable with an incident response program.

    1. A formalized incident response program reduced the average cost of a data breach (per capita) from $148 to $134, while third-party involvement increased costs by $13.40.
    2. US organizations lost an average of $7.91 million per data breach as a result of increased customer attrition and diminished goodwill. Canada and the UK follow suit at $1.57 and $1.39 million, respectively.
    3. 73% of breaches are perpetrated by outsiders, 50% are the work of criminal groups, and 28% involve internal actors.
    4. 55% of companies have to manage fallout, such as reputational damage after a data breach.
    5. The average cost of a data breach increases by $1 million if left undetected for > 100 days.

    (Sources: IBM, “2018 Cost of Data Breach Study”; Verizon, “2017 Data Breach Investigations Report”; Cisco, “Cisco 2018 Annual Cybersecurity Report”)

    Threat Actor Examples

    The proliferation of hacking techniques and commoditization of hacking tools has enabled more people to become threat actors. Examples include:
    • Organized Crime Groups
    • Lone Cyber Criminals
    • Competitors
    • Nation States
    • Hacktivists
    • Terrorists
    • Former Employees
    • Domestic Intelligence Services
    • Current Employees (malicious and accidental)

    Benefits of an incident management program

    Effective incident management will help you do the following:

    Improve efficacy
    Develop structured processes to increase process consistency across the incident response team and the program as a whole. Expose operational weak points and transition teams from firefighting to innovating.

    Improve threat detection, prevention, analysis, and response
    Enhance your pressure posture through a structured and intelligence-driven incident handling and remediation framework.

    Improve visibility and information sharing
    Promote both internal and external information sharing to enable good decision making.

    Create and clarify accountability and responsibility
    Establish a clear level of accountability throughout the incident response program, and ensure role responsibility for all tasks and processes involved in service delivery.

    Control security costs
    Effective incident management operations will provide visibility into your remediation processes, enabling cost savings from misdiagnosed issues and incident reduction.

    Identify opportunities for continuous improvement
    Increase visibility into current performance levels and accurately identify opportunities for continuous improvement with a holistic measurement program.

    Impact

    Short term:
    • Streamlined security incident management program.
    • Formalized and structured response process.
    • Comprehensive list of operational gaps and initiatives.
    • Detailed response runbooks that predefine necessary operational protocol.
    • Compliance and audit adherence.
    Long term:
    • Reduced incident costs and remediation time.
    • Increased operational collaboration between prevention, detection, analysis, and response efforts.
    • Enhanced security pressure posture.
    • Improved communication with executives about relevant security risks to the business.
    • Preserved reputation and brand equity.

    Incident management is essential for organizations of any size

    Your incidents may differ, but a standard response ensures practical security.

    Certain regulations and laws require incident response to be a mandatory process in organizations.

    Compliance Standard Examples Description
    Federal Information Security Modernization Act (FISMA)
    • Organizations must have “procedures for detecting, reporting, and responding to security incidents” (2002).
    • They must also “inform operators of agency information systems about current and potential information security threats and vulnerabilities.”
    Federal Information Processing Standards (FIPS)
    • “Organizations must: (i) establish an operational incident handling capability for organizational information systems that includes adequate preparation, detection, analysis, containment, recovery, and user response activities.”
    Payment Card Industry Data Security Standard (PCI DSS v3)
    • 12.5.3: “Establish, document, and distribute security incident response and escalation procedures to ensure timely and effective handling of all situations.”
    Health Insurance Portability and Accountability Act (HIPAA)
    • 164.308: Response and Reporting – “Identify and respond to suspected or known security incidents; mitigate, to the extent practicable, harmful effects of security incidents that are known to the covered entity; and document security incidents and their outcomes.”

    Security incident management is applicable to all verticals

    Examples:
    • Finance
    • Insurance
    • Healthcare
    • Public administration
    • Education services
    • Professional services
    • Scientific and technical services

    Maintain a holistic security operations program

    Legacy security operations centers (SOCs) fail to address gaps between data sources, network controls, and human capital. There is limited visibility and collaboration between departments, resulting in siloed decisions that do not support the best interests of the organization.

    Security operations is part of what Info-Tech calls a threat collaboration environment, where members must actively collaborate to address cyberthreats affecting the organization’s brand, business operation, and technology infrastructure on a daily basis.

    Prevent: Defense in depth is the best approach to protect against unknown and unpredictable attacks. Diligent patching and vulnerability management, endpoint protection, and strong human-centric security (amongst other tactics) are essential. Detect: There are two types of companies – those who have been breached and know it, and those who have been breached and don’t know it. Ensure that monitoring, logging, and event detection tools are in place and appropriate to your organizational needs.
    Analyze: Raw data without interpretation cannot improve security and is a waste of time, money, and effort. Establish a tiered operational process that not only enriches data but also provides visibility into your threat landscape. Respond: Organizations can’t rely on an ad hoc response anymore – don’t wait until a state of panic. Formalize your response processes in a detailed incident runbook to reduce incident remediation time and effort.

    Info-Tech’s incident response blueprint is one of four security operations initiatives

    Design and Implement a Vulnerability Management Program Vulnerability Management
    Vulnerability management revolves around the identification, prioritization, and remediation of vulnerabilities. Vulnerability management teams hunt to identify which vulnerabilities need patching and remediating.
    • Vulnerability Tracking Tool
    • Vulnerability Scanning Tool RFP Template
    • Penetration Test RFP Template
    • Vulnerability Mitigation Process Template
    Integrate Threat Intelligence Into Your Security Operations Vulnerability Management
    Vulnerability management revolves around the identification, prioritization, and remediation of vulnerabilities. Vulnerability management teams hunt to identify which vulnerabilities need patching and remediating.
    • Threat Intelligence Maturity Assessment Tool
    • Threat Intelligence RACI Tool
    • Threat Intelligence Management Plan Template
    • Threat Intelligence Policy Template
    • Threat Intelligence Alert Template
    • Threat Intelligence Alert and Briefing Cadence Schedule Template
    Develop Foundational Security Operations Processes Operations
    Security operations include the real-time monitoring and analysis of events based on the correlation of internal and external data sources. This also includes incident escalation based on impact. These analysts are constantly tuning and tweaking rules and reporting thresholds to further help identify which indicators are most impactful during the analysis phase of operations.
    • Security Operations Maturity Assessment Tool
    • Security Operations Event Prioritization Tool
    • Security Operations Efficiency Calculator
    • Security Operations Policy
    • In-House vs. Outsourcing Decision-Making Tool
    • Seccrimewareurity Operations RACI Tool
    • Security Operations TCO & ROI Comparison Calculator
    Develop and Implement a Security Incident Management Program Incident Response (IR)
    Effective and efficient management of incidents involves a formal process of analysis, containment, eradication, recovery, and post-incident activities. Incident response teams coordinate root cause and incident gathering while facilitating post-incident lessons learned. Incident response can provide valuable threat data that ties specific indicators to threat actors or campaigns.
    Security Incident Management Policy
    • Security Incident Management Plan
    • Incident Response Maturity Assessment Tool
    • Security Incident Runbook Prioritization Tool
    • Security Incident Management RACI Tool
    • Various Incident Management Runbooks

    Understand how incident response ties into related processes

    Info-Tech Resources:
    Business Continuity Plan Develop a Business Continuity Plan
    Disaster Recovery Plan Create a Right-Sized Disaster Recovery Plan
    Security Incident Management Develop and Implement a Security Incident Management Program
    Incident Management Incident and Problem Management
    Service Desk Standardize the Service Desk

    Develop and Implement a Security Incident Management Program – project overview

    1. Prepare 2. Operate 3. Maintain and Optimize
    Best-Practice Toolkit 1.1 Establish the Drivers, Challenges, and Benefits.

    1.2 Examine the Security Incident Landscape and Trends.

    1.3 Understand Your Security Obligations, Scope, and Boundaries.

    1.4 Gauge Your Current Process to Identify Gaps.

    1.5 Formalize the Security Incident Management Charter.

    1.6 Identify Key Players and Develop a Call Escalation Tree.

    1.7 Develop a Security Incident Management Policy.

    2.1 Understand the Incident Response Framework.

    2.2 Understand the Purpose of Runbooks.

    2.3 Prioritize the Development of Incident-Specific Runbooks.

    2.4 Develop Top-Priority Runbooks.

    2.5 Fill Out the Root-Cause Analysis Template.

    2.6 Customize the Post-Incident Review Questions Tracking Tool to Standardize Useful Questions for Lessons-Learned Meetings.

    2.7 Complete the Security Incident Report Template.

    3.1 Conduct Tabletop Exercises.

    3.2 Initialize a Security Incident Management Metrics Program.

    3.3 Leverage Best Practices for Continuous Improvement.

    Guided Implementations Understand the incident response process, and define your security obligations, scope, and boundaries.

    Formalize the incident management charter, RACI, and incident management policy.
    Use the framework to develop a general incident management plan.

    Prioritize and develop top-priority runbooks.
    Develop and facilitate tabletop exercises.

    Create an incident management metrics program, and assess the success of the incident management program.
    Onsite Workshop Module 1:
    Prepare for Incident Response
    Module 2:
    Handle Incidents
    Module 3:
    Review and Communicate Security Incidents
    Phase 1 Outcome:
  • Formalized stakeholder support
  • Security Incident Management Policy
  • Security Incident Management Charter
  • Call Escalation Tree
  • Phase 2 Outcome:
    • A generalized incident management plan
    • A prioritized list of incidents
    • Detailed runbooks for top-priority incidents
    Phase 3 Outcome:
    • A formalized tracking system for benchmarking security incident metrics.
    • Recommendations for optimizing your security incident management processes.

    Workshop overview

    Contact your account representative or email Workshops@InfoTech.com for more information.

    Workshop Day 1 Workshop Day 2 Workshop Day 3 Workshop Day 4 Workshop Day 5
    Activities
    • Kick off and introductions.
    • High-level overview of weekly activities and outcomes.
    • Understand the benefits of security incident response management.
    • Formalize stakeholder support.
    • Assess your current process, obligations, and scope.
    • Develop RACI chart.
    • Define impact and scope.
    • Identify key players for the threat escalation protocol.
    • Develop a security incident response policy.
    • Develop a general security incident response plan.
    • Prioritize incident-specific runbook development.
    • Understand the incident response process.
    • Develop general and incident-specific call escalation trees.
    • Develop specific runbooks for your top-priority incidents (e.g. ransomware).
      • Detect the incident.
      • Analyze the incident.
      • Contain the incident.
      • Eradicate the root cause.
      • Recover from the incident.
      • Conduct post-incident analysis and communication.
    • Develop specific runbooks for your next top-priority incidents:
      • Detect the incident.
      • Analyze the incident.
      • Contain the incident.
      • Eradicate the root cause.
      • Recover from the incident.
      • Conduct post-incident analysis and communication.
    • Determine key metrics to track and report.
    • Develop post-incident activity documentation.
    • Understand best practices for both internal and external communication.
    • Finalize key deliverables created during the workshop.
    • Present the security incident response program to key stakeholders.
    • Workshop executive presentation and debrief.
    • Finalize main deliverables.
    • Schedule subsequent Analyst Calls.
    • Schedule feedback call.
    Deliverables
    • Security Incident Management Maturity Checklist ‒ Preliminary
    • Security Incident Management RACI Tool
    • Security Incident Management Policy
    • General incident management plan
    • Security Incident Management Runbook
    • Development prioritization
    • Prioritized list of runbooks
    • Understanding of incident handling process
    • Incident-specific runbooks for two incidents (including threat escalation criteria and Visio workflow)
    • Discussion points for review with response team
    • Incident-specific runbooks for two incidents (including threat escalation criteria and Visio workflow)
    • Discussion points for review with response team
    • Security Incident Metrics Tool
    • Post-Incident Review Questions Tracking Tool
    • Post-Incident Report Analysis Template
    • Root Cause Analysis Template
    • Post-Incident Review Questions Tracking Tool
    • Communication plans
    • Workshop summary documentation
  • All final deliverables
  • Measured value for Guided Implementations

    Engaging in GIs doesn’t just offer valuable project advice – it also results in significant cost savings.

    GI Purpose Measured Value
    Section 1: Prepare

    Understand the need for an incident response program.
    Develop your incident response policy and plan.
    Develop classifications around incidents.
    Establish your program implementation roadmap.

    Time, value, and resources saved using our classification guidance and templates: 2 FTEs*2 days*$80,000/year = $1,280
    Time, value, and resources saved using our classification guidance and templates:
    2 FTEs*5 days*$80,000/year = $3,200

    Section 2: Operate

    Prioritize runbooks and develop the processes to create your own incident response program:

  • Detect
  • Analyze
  • Contain
  • Eradicate
  • Recover
  • Post-Incident Activity
  • Time, value, and resources saved using our guidance:
    4 FTEs*10 days*$80,000/year = $12,800 (if done internally)

    Time, value, and resources saved using our guidance:
    1 consultant*15 days*$2,000/day = $30,000 (if done by third party)
    Section 3: Maintain and Optimize Develop methods of proper reporting and create templates for communicating incident response to key parties. Time, value, and resources saved using our guidance, templates, and tabletop exercises:
    2 FTEs*3 days*$80,000/year = $1,920
    Total Costs To just get an incident response program off the ground. $49,200

    Insurance company put incident response aside; executives were unhappy

    Organization implemented ITIL, but formal program design became less of a priority and turned more ad hoc.

    Situation

    • Ad hoc processes created management dissatisfaction around the organization’s ineffective responses to data breaches.
    • Because of the lack of formal process, an entirely new security team needed to be developed, costing people their positions.

    Challenges

    • Lack of criteria to categorize and classify security incidents.
    • Need to overhaul the long-standing but ineffective program means attempting to change mindsets, which can be time consuming.
    • Help desk is not very knowledgeable on security.
    • New incident response program needs to be in alignment with data classification policy and business continuity.
    • Lack of integration with MSSP’s ticketing system.

    Next steps:

    • Need to get stakeholder buy-in for a new program.
    • Begin to establish classification/reporting procedures.

    Follow this case study to Phase 1

    Phase 1

    Prepare

    Develop and Implement a Security Incident Management Program

    Phase 1: Prepare

    PHASE 1 PHASE 2 PHASE 3
    Prepare Operate Optimize

    This phase walks you through the following activities:

    1.1 Establish the drivers, challenges, and benefits.
    1.2 Examine the security incident landscape and trends.
    1.3 Understand your security obligations, scope, and boundaries.
    1.4 Gauge your current process to identify gaps.
    1.5 Formalize a security incident management charter.
    1.6 Identify key players and develop a call escalation tree.
    1.7 Develop a security incident management policy.

    This phase involves the following participants:

    • CISO
    • Security team
    • IT staff
    • Business leaders

    Outcomes of this phase

    • Formalized stakeholder support.
    • Security incident management policy.
    • Security incident management charter.
    • Call escalation tree.

    Phase 1 outline

    Call 1-888-670-8889 or email GuidedImplementations@InfoTech.com for more information.

    Complete these steps on your own, or call us to complete a guided implementation. A guided implementation is a series of 2-3 advisory calls that help you execute each phase of a project. They are included in most advisory memberships.

    Guided Implementation 1: Prepare for Incident Response
    Proposed Time to Completion: 3 Weeks
    Step 1.1-1.3 Understand Incident Response Step 1.4-1.7 Begin Developing Your Program
    Start with an analyst kick-off call:
  • Discuss your current incident management status.
  • Review findings with analyst:
  • Review documents.
  • Then complete these activities…
    • Establish your security obligations, scope, and boundaries.
    • Identify the drivers, challenges, and benefits of formalized incident response.
    • Review any existing documentation.
    Then complete these activities…
    • Discuss further incident response requirements.
    • Identify key players for escalation and notifications.
    • Develop the policy.
    • Develop the plan.

    With these tools & templates:
    Security Incident Management Maturity Checklist ‒ Preliminary Information Security Requirements Gathering Tool

    With these tools & templates:
    Security Incident Management Policy
    Security Incident Management Plan
    Phase 1 Results & Insights:

    Ready-made incident response solutions often contain too much coverage: too many irrelevant cases that are not applicable to the organization are accounted for, making it difficult to sift through all the incidents to find the ones you care about. Develop specific incident use cases that correspond with relevant incidents to quickly identify the response process and eliminate ambiguity when handled by different individuals.

    Ice breaker: What is a security incident for your organization?

    1.1 Whiteboard Exercise – 60 minutes

    How do you classify various incident types between service desk, IT/infrastructure, and security?

    • Populate sticky notes with various incidents and assign them to the appropriate team.
      • Who owns the remediation? When are other groups involved? What is the triage/escalation process?
      • What other groups need to be notified (e.g. cyber insurance, Legal, HR, PR)?
      • Are there dependencies among incidents?
      • What are we covering in the scope of this project?

    Reduce Risk With Rock-Solid Service-Level Agreements

    • Buy Link or Shortcode: {j2store}365|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Vendor Management
    • Parent Category Link: /vendor-management

    Organizations can struggle to understand what service-level agreements (SLAs) are required and how they can differ depending on the service type. In addition, these other challenges can also cloud an organization’s knowledge of SLAs:

    • No standardized SLAs documents, service levels, or metrics
    • Dealing with lost productivity and revenue due to persistent downtime
    • Not understanding SLAs components and what service levels are required for a particular service
    • How to manage the SLA and hold the vendor accountable

    Our Advice

    Critical Insight

    SLAs need to have clear, easy-to-measure objectives, to meet expectations and service level requirements, including meaningful reporting and remedies to hold the provider accountable to its obligations.

    Impact and Result

    This project will provide several benefits and learnings for almost all IT workers:

    • Better understanding of an SLA framework and required SLA elements
    • Standardized service levels and metrics aligned to the organization’s requirements
    • Reduced time in reviewing, evaluating, and managing service provider SLAs

    Reduce Risk With Rock-Solid Service-Level Agreements Research & Tools

    Start here – Read our Executive Brief

    Understand how to resolve your challenges with SLAs and their components and ensuring adequate metrics. Learn how to create meaningful SLAs that meet your requirements and manage them effectively.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand SLA elements – Understand the elements of SLAs, service types, service levels, metrics/KPIs, monitoring, and reporting

    • SLA Checklist
    • SLA Evaluation Tool

    2. Create requirements – Create your own SLA criteria and templates that meet your organization’s requirements

    • SLA Template & Metrics Reference Guide

    3. Manage obligations – Learn the SLA Management Framework to track providers’ performance and adherence to their commitments.

    • SLO Tracker & Trending Tool

    Infographic

    Workshop: Reduce Risk With Rock-Solid Service-Level Agreements

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand the Elements of SLAs

    The Purpose

    Understand key components and elements of an SLA.

    Key Benefits Achieved

    Properly evaluate an SLA for required elements.

    Activities

    1.1 SLA overview, objectives, SLA types, service levels

    1.2 SLA elements and objectives

    1.3 SLA components: monitoring, reporting, and remedies

    1.4 SLA checklist review

    Outputs

    SLA Checklist 

    Evaluation Process

    SLA Checklist

    Evaluation Process

    SLA Checklist

    Evaluation Process

    SLA Checklist

    Evaluation Process

    2 Create SLA Criteria and Management Framework

    The Purpose

    Apply knowledge of SLA elements to create internal SLA requirements.

    Key Benefits Achieved

    Templated SLAs that meet requirements.

    Framework to manage SLOs.

    Activities

    2.1 Creating SLA criteria and requirements

    2.2 SLA templates and policy

    2.3 SLA evaluation activity

    2.4 SLA Management Framework

    2.5 SLA monitoring, tracking, and remedy reconciliation

    Outputs

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Internal SLA Management Framework

    Evaluation of current SLAs

    SLA tracking and trending

    Further reading

    Reduce Risk With Rock-Solid Service-Level Agreements

    Hold Service Providers more accountable to their contractual obligations with meaningful SLA components & remedies

    EXECUTIVE BRIEF

    Analyst Perspective

    Reduce Risk With Rock-Solid Service-Level Agreements

    Every year organizations outsource more and more IT infrastructure to the cloud, and IT operations to managed service providers. This increase in outsourcing presents an increase in risk to the CIO to save on IT spend through outsourcing while maintaining required and expected service levels to internal customers and the organization. Ensuring that the service provider constantly meets their obligations so that the CIO can meet their obligation to the organization can be a constant challenge. This brings forth the importance of the Service Level Agreement.

    Research clearly indicates that there is a general lack of knowledge when comes to understanding the key elements of a Service Level Agreement (SLA). Even less understanding of the importance of the components of Service Levels and the Service Level Objectives (SLO) that service provider needs to meet so that the outsourced service consistently meets requirements of the organization. Most service providers are very good at providing the contracted service and they all are very good at presenting SLOs that are easy to meet with very few or no ramifications if they don’t meet their objectives. IT leaders need to be more resolute in only accepting SLOs that are meaningful to their requirements and have meaningful, proactive reporting and associated remedies to hold service providers accountable to their obligations.

    Ted Walker

    Principal Research Director, Vendor Practice

    Info-Tech Research Group

    Executive Brief

    Vendors provide service level commitments to customers in contracts to show a level of trust, performance, availability, security, and responsiveness in an effort create a sense of confidence that their service or platform will meet your organization’s requirements and expectations. Sifting through these promises can be challenging for many IT Leaders. Customers struggle to understand and evaluate what’s in the SLA – are they meaningful and protect your investment? Not understanding the details of SLAs applicable to various types of Service (SaaS, MSP, Service Desk, DR, ISP) can lead to financial and compliance risk for the organization as well as poor customer satisfaction.

    This project will provide IT leadership the knowledge & tools that will allow them to:

    • Understand what SLAs are and why they need them.
    • Develop standard SLAs that meet the organization’s requirements.
    • Negotiate meaningful remedies aligned to Service Levels metrics or KPIs.
    • Create SLA monitoring & reporting and remedies requirements to hold the provider accountable.

    This research:

    1. Is designed for:
    • The CIO or CFO who needs to better understand their provider’s SLAs.
    • The CIO or BU that could benefit from improved service levels.
    • Vendor management who needs to standardize SLAs for the organization IT leadership that needs consistent service levels to the business
    • The contract manager who needs a better understanding of contact SLAs
  • Will help you:
    • Understand what a Service Level Agreement is and what it’s for
    • Learn what the components are of an SLA and why you need them
    • Create a checklist of required SLA elements for your organization
    • Develop standard SLA template requirements for various service types
    • Learn the importance of SLA management to hold providers accountable
  • Will also assist:
    • Vendor management
    • Procurement and sourcing
    • Organizations that need to understand SLAs within contract language
    • With creating standardized monitoring & reporting requirements
    • Organizations get better position remedies & credits to hold vendors accountable to their commitments
  • Reduce Risk With Rock-Solid Service-Level Agreements (SLAs)

    Hold service providers more accountable to their contractual obligations with meaningful SLA components and remedies

    The Problem

    IT Leadership doesn't know how to evaluate an SLA.

    Misunderstanding of obligations given the type of service provided (SAAS, IAAS, DR/BCP, Service Desk)

    Expectations not being met, leading to poor service from the provider.

    No way to hold provider accountable.

    Why it matters

    SLAS are designed to ensure that outsourced IT services meet the requirements and expectations of the organization. Well-written SLAs with all the required elements, metrics, and remedies will allow IT departments to provide the service levels to their customer and avoid financial and contractual risk to the organization.

    The Solution

    1. Understand the key service elements within an SLA
    • Develop a solid understanding of the key elements within an SLA and why they're important.
  • Establish requirements to create SLA criteria
    • Prioritize contractual services and establish concise SLA checklists and performance metrics.
  • Manage SLA obligations to ensure commitments are met
    • Review the five steps for effective SLA management to track provider performance and deal with chronic issues.
  • Service types

    • Availability/Uptime
    • Response Times
    • Resolution Time
    • Accuracy
    • First-Call Resolution

    Agreement Types

    • SaaS/IaaS
    • Service Desk
    • MSP
    • Co-Location
    • DR/BCP
    • Security Ops

    Performance Metrics

    • Reporting
    • Remedies & Credits
    • Monitoring
    • Exclusion

    Example SaaS Provider

    • Response Times ✓
    • Availability/Uptime ✓
    • Resolution Time ✓
    • Update Times ✓
    • Coverage Time ✓
    • Monitoring ✓
    • Reporting ✓
    • Remedies/Credits ✓

    SLA Management Framework

    1. SLO Monitoring
    • SLOs must be monitored by the provider, otherwise they can't be measured.
  • Concise Reporting
    • This is the key element for the provider to validate their performance.
  • Attainment Tracking
    • Capturing SLO metric attainment provides performance trending for each provider.
  • Score carding
    • Tracking details provide input into overall vendor performance ratings.
  • Remedy Reconciliation
    • From SLO tracking, missed SLOs and associated credits needs to be actioned and consumed.
  • Executive Summary

    Your Challenge

    To understand which SLAs are required for your organization and how they can differ depending on the service type. In addition, these other challenges can also cloud your knowledge of SLAs

    • No standardized SLA documents, Service levels, or metrics
    • Dealing with lost productivity & revenue due to persistent downtime
    • Understanding SLA components and what service levels are requires for a particular service
    • How to manage the SLA and hold the vendor accountable

    Common Obstacles

    There are several unknowns that SLA can present to different departments within the organization:

    • Little knowledge of what service levels are required
    • Not knowing SLO standards for a service type
    • Lack of resources to manage vendor obligations
    • Negotiating required metrics/KPIs with the provider
    • Low understanding of the risk that poor SLAs can present to the organization

    Info-Tech's Approach

    Info-Tech has a three-step approach to effective SLAs

    • Understand the elements of an SLA
    • Create Requirements for your organization
    • Manage the SLA obligations

    There are some basic components that every SLA should have – most don’t have half of what is required

    Info-Tech Insight

    SLAs need to have clear, easy to measure objectives to meet your expectations and service level requirements, including meaningful reporting and remedies to hold the provider accountable to their obligations.

    Your challenge

    This research is designed to help organizations gain a better understanding of what an SLA is, understand the importance of SLAs in IT contracts, and ensure organizations are provided with rock-solid SLAs that meet their requirements and not just what the vendor wants to provide.

    • Vendors can make SLAs weak and difficult to understand; sometimes the metrics are meaningless. Not fully understanding what makes up a good SLA can bring unknown risks to the organization.
    • Managing vendor SLA obligations effectively is important. Are adequate resources available? Does the vendor provide manual vs. automated processes and which do you need? Is the process proactive from the vendor or reactive from the customer?

    SLAs come in many variations and for many service types. Understanding what needs to be in them is one of the keys to reducing risk to your organization.

    “One of the biggest mistakes an IT leader can make is ignoring the ‘A’ in SLA,” adds Wendy M. Pfeiffer, CIO at Nutanix. “

    An agreement isn’t a one-sided declaration of IT capabilities, nor is it a one-sided demand of business requirements,” she says. “An agreement involves creating a shared understanding of desired service delivery and quality, calculating costs related to expectations, and then agreeing to outcomes in exchange for investment.” (15 SLA mistakes IT leaders still make | CIO)

    Common obstacles

    There are typically a lot of unknowns when it comes to SLAs and how to manage them.

    Most organizations don’t have a full understanding of what SLAs they require and how to ensure they are met by the vendor. Other obstacles that SLAs can present are:

    • Inadequate resources to create and manage SLAs
    • Poor awareness of standard or required SLA metrics/KPIs
    • Lack of knowledge about each provider’s commitment as well as your obligations
    • Low vendor willingness to provide or negotiate meaningful SLAs and credits
    • The know-how or resources to effectively monitor and manage the SLA’s performance

    SLAs need to address your requirements

    55% of businesses do not find all of their service desk metrics useful or valuable (Freshservice.com)

    27% of businesses spend four to seven hours a month collating metric reports (Freshservice.com)

    Executive Summary

    Info-Tech’s Approach

    • Understand the elements of an SLA
      • Availability
      • Monitoring
      • Response Times
      • SLO Calculation
      • Resolution Time
      • Reporting
      • Milestones
      • Exclusions
      • Accuracy
      • Remedies & Credits
    • Create standard SLA requirements and criteria
      • SLA Element Checklist
      • Corporate Requirements and Standards
      • SLA Templates and Policy
    • Effectively Manage the SLA Obligations
      • SLA Management Framework
        • SLO Monitoring
        • Concise Reporting
        • Attainment Tracking
        • Score Carding
        • Remedy Reconciliation

    Info-Tech’s three phase approach

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 1

    Understand SLA Elements

    Phase Content:

    • 1.1 What are SLAs, types of SLAs, and why are they needed?
    • 1.2 Elements of an SLA
    • 1.3 Obligation management monitoring, Reporting requirements
    • 1.4 Exclusions
    • 1.5 SLAs vs. SLOs vs. SLIs

    Outcome:

    This phase will present you with an understanding of the elements of an SLA: What they are, why you need them, and how to validate them.

    Phase 2

    Create Requirements

    Phase Content:

    • 2.1 Create a list of your SLA criteria
    • 2.2 Develop SLA policy & templates
    • 2.3 Create a negotiation strategy
    • 2.4 SLA Overachieving discussion

    Outcome:

    This phase will leverage knowledge gained in Phase 1 and guide you through the creation of SLA requirements, criteria, and templates to ensure that providers meet the service level obligations needed for various service types to meet your organization’s service expectations.

    Phase 3

    Manage Obligations

    Phase Content:

    • 3.1 SLA Monitoring, Tracking
    • 3.2 Reporting
    • 3.3 Vendor SLA Reviews & Optimizing
    • 3.4 Performance management

    Outcome:

    This phase will provide you with an SLA management framework and the best practices that will allow you to effectively manage service providers and their SLA obligations.

    Insight summary

    Overarching insight

    SLAs need to have clear, easy-to-measure objectives to meet your expectations and service level requirements, including meaningful reporting and remedies to hold the provider accountable to their obligations.

    Phase 1 insight

    Not understanding the required elements of an SLA and not having meaningful remedies to hold service providers accountable to their obligations can present several risk factors to your organization.

    Phase 2 insight

    Creating standard SLA criteria for your organization’s service providers will ensure consistent service levels for your business units and customers.

    Phase 3 insight

    SLAs can have appropriate SLOs and remedies but without effective management processes they could become meaningless.

    Tactical insight

    Be sure to set SLAs that are easily measurable from regularly accessible data and that are straight forward to interpret.

    Tactical insight

    Beware of low, easy to attain service levels and metrics/KPIs. Service levels need to meet your expectations and needs not the vendor’s.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    SLA Tracker & Trending Tool

    Track the provider’s SLO attainment and see how their performance is trending over time

    SLA Evaluation Tool

    Evaluate SLA service levels, metrics, credit values, reporting, and other elements

    SLA Template & Metrics Reference Guide

    Reference guide for typical SLA metrics with a generic SLA Template

    Service-Level Agreement Checklist

    Complete SLA component checklist for core SLA and contractual elements.

    Key deliverable:

    Service-Level Agreement Evaluation Tool

    Evaluate each component of the SLA , including service levels, metrics, credit values, reporting, and processes to meet your requirements

    Blueprint objectives

    Understand the components of an SLA and effectively manage their obligations

    • To provide an understanding of different types of SLAs, their required elements, and what they mean to your organization. How to identify meaningful service levels based on service types. We will break down the elements of the SLA such as service types and define service levels such as response times, availability, accuracy, and associated metrics or KPIs to ensure they are concise and easy to measure.
    • To show how important it is that all metrics have remedies to hold the service provider accountable to their SLA obligations.

    Once you have this knowledge you will be able to create and negotiate SLA requirements to meet your organization’s needs and then manage them effectively throughout the term of the agreement.

    InfoTech Insight:

    Right-size your requirements and create your SLO criteria based on risk mitigation and create measurements that motivate the desired behavior from the SLA.

    Blueprint benefits

    IT Benefits

    • An understanding of standard SLA service levels and metrics
    • Reduced financial risk through clear and concise easy-to-measure metrics and KPIs
    • Improved SLA commitments from the service provider
    • Meaningful reporting and remedies to hold the provider accountable
    • Service levels and metrics that meet your requirements to support your customers

    Business Benefits

    • Better understanding of an SLA framework and required SLA elements
    • Improved vendor performance
    • Standardized service levels and metrics aligned to your organization’s requirements
    • Reduced time in reviewing and comprehending vendor SLAs
    • Consistent performance from your service providers

    Measure the value of this blueprint

    1. Dollars Saved
    • Improved performance from your service provider
    • Reduced financial risk through meaningful service levels & remedies
    • Dollars gained through:
      • Reconciled credits from obligation tracking and management
      • Savings due to automated processes
  • Time Saved
    • Reduced time in creating effective SLAs through requirement templates
    • Time spent tracking and managing SLA obligations
    • Reduced negotiation time
    • Time spent tracking and reconciling credits
  • Knowledge Gained
    • Understanding of SLA elements, service levels, service types, reporting, and remedies
    • Standard metrics and KPIs required for various service types and levels
    • How to effectively manage the service provider obligations
    • Tactics to negotiate appropriate service levels to meet your requirements
  • Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way wound help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between three to six calls over the course of two to three months.

    Phase 1 - Understand

    • Call #1: Scope requirements, objectives, and your specific SLA challenges

    Phase 2 - Create Requirements

    • Call #2: Review key SLA and how to identify them
    • Call #3: Deep dive into SLA elements and why you need them
    • Call #4: Review your service types and SLA criteria
    • Call #5: Create internal SLA requirements and templates

    Phase 3 - Management

    • Call #6: Review SLA Management Framework
    • Call #7: Review and create SLA Reporting and Tracking

    Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2
    Understanding SLAs SLA Templating & Management
    Activities

    1.1 SLA overview, objectives, SLA types, service levels

    1.2 SLA elements and objectives

    1.3 SLA components – monitoring, reporting, remedies

    1.4 SLA Checklist review

    2.1 Creating SLA criteria and requirements

    2.2 SLA policy & template

    2.3 SLA evaluation activity

    2.4 SLA management framework

    2.5 SLA monitoring, tracking, remedy reconciliation

    Deliverables
    1. SLA Checklist
    2. SLA policy & template creation
    3. SLA management gap analysis
    1. Evaluation of current SLAs
    2. SLA tracking and trending
    3. Create internal SLA management framework

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 1

    Phase 1

    Understand SLA Elements

    Phase Steps

    • 1.1 What are SLAs, the types of SLAs, and why are they needed?
    • 1.2 Elements of an SLA
    • 1.3 Obligation management monitoring, Reporting requirements
    • 1.4 Exclusions and exceptions
    • 1.5 SLAs vs. SLOs vs. SLIs

    Create Requirements

    Manage Obligations

    1.1 What are SLAs, the types of SLAs, and why are they needed?

    SLA Overview

    What is a Service Level Agreement?

    An SLA is an overarching contractual agreement between a service provider and a customer (can be external or internal) that describes the services that will be delivered by the provider. It describes the service levels and associated performance metrics and expectations, how the provider will show it has attained the SLAs, and defines any remedies or credits that would apply if the provider fails to meet its commitments. Some SLAs also include a change or revision process.

    SLAs come in a few forms. Some are unique, separate, standalone documents that define the service types and levels in more detail and is customized to your needs. Some are separate documents that apply to a service and are web posted or linked to an MSA or SSA. The most common is to have them embedded in, or as an appendix to an MSA or SSA. When negotiating an MSA it’s generally more effective to negotiate better service levels and metrics at the same time.

    Objectives of an SLA

    To be effective, SLAs need to have clearly described objectives that define the service type(s) that the service provider will perform, along with commitment to associated measurable metrics or KPIs that are sufficient to meet your expectations. The goal of these service levels and metrics is to ensure that the service provider is committed to providing the service that you require, and to allow you to maintain service levels to your customers whether internal or external.

    1.1 What are SLAs, the types of SLAs, and why are they needed?

    Key Elements of an SLA

    Principle service elements of an SLA

    There are several more common service-related elements of an SLA. These generally include:

    • The Agreement – the document that defines service levels and commitments.
    • The service types – the type of service being provided by the vendor. These can include SaaS, MSP, Service Desk, Telecom/network, PaaS, Co-Lo, BCP, etc.
    • The service levels – these are the measurable performance objectives of the SLA. They include availability (uptime), response times, restore times, priority level, accuracy level, resolution times, event prevention, completion time, etc.
    • Metrics/KPIs – These are the targets or commitments associated to the service level that the service provider is obligated to meet.
    • Other elements – Reporting requirements, monitoring, remedies/credit values and process.

    Contractual Construct Elements

    These are construct components of an SLA that outline their roles and responsibilities, T&Cs, escalation process, etc.

    In addition, there are several contractual-type elements including, but not limited to:

    • A statement regarding the purpose of the SLA.
    • A list of services being supplied (service types).
    • An in-depth description of how services will be provided and when.
    • Vendor and customer requirements.
    • Vendor and customer obligations.
    • Acknowledgment/acceptance of the SLA.
    • They also list each party’s responsibilities and how issues will be escalated and resolved.

    Common types of SLAs explained

    Service-level SLA

    • This service-level agreement construct is the Service-based SLA. This SLA covers an identified service for all customers in general (for example, if an IT service provider offers customer response times for a service to several customers). In a service-based agreement, the response times would be the same and apply to all customers using the service. Any customer using the service would be provided the same SLA – in this case the same defined response time.

    Customer-based SLA

    • A customer-based SLA is a unique agreement with one customer. The entire agreement is defined for one or all service levels provided to a particular customer (for example, you may use several services from one telecom vendor). The SLAs for these services would be covered in one contract between you and the vendor, creating a unique customer-based vendor agreement. Another scenario could be where a vendor offers general SLAs for its services but you negotiate a specific SLA for a particular service that is unique or exclusive to you. This would be a customer-based SLA as well.

    Multi-level SLA

    • This service-level agreement construct is the multi-level SLA. In a multi-level SLA, components are defined to the organizational levels of the customer with cascading coverage to sublevels of the organization. The SLA typically entails all services and is designed to the cover each sub-level or department within the organization. Sometimes the multi-level SLA is known as a master organization SLA as it cascades to several levels of the organization.

    InfoTech Insight: Beware of low, easy to attain Service levels and metrics/KPIs. Service levels need to meet your requirements, expectations, and needs not the vendor’s.

    1.2 Elements of SLA-objectives, service types, and service levels

    Objectives of Service Levels

    The objective of the service levels and service credits are to:

    • Ensure that the services are of a consistently high quality and meet the requirements of the customer
    • Provide a mechanism whereby the customer can attain meaningful recognition of the vendors failure to deliver the level of service for which it was contracted to deliver
    • Incentivize the vendor or service provider to comply with and to expeditiously provide a remedy for any failure to attain the service levels committed to in the SLA
    • To ensure that the service provider fulfills the defined objectives of the outsourced service

    Service types

    There are several service types that can be part of an SLA. Service types are the different nature of services associated with the SLA that the provider is performing and being measured against. These can include:

    Service Desk, SaaS, PaaS, IaaS, ISP/Telecom/Network MSP, DR & BCP, Co-location security ops, SOW.

    Each service type should have standard service level targets or obligations that can vary depending on your requirements and reliance on the service being provided.

    Service levels

    Service levels are measurable targets, metrics, or KPIs that the service provider has committed to for the particular service type. Service levels are the key element of SLAs – they are the performance expectations set between you and the provider. The service performance of the provider is measured against the service level commitments. The ability of the provider to consistently meet these metrics will allow your organization to fully benefit from the objectives of the service and associated SLAs. Most service levels are time related but not all are.

    Common service levels are:

    Response times, resolution times per percent, restore/recovery times, accuracy, availability/uptime, completion/milestones, updating/communication, latency.

    Each service level has standard or minimum metrics for the provider. The metrics, or KPIs, should be relatively easy to measure and report against on a regular basis. Service levels are generally negotiable to meet your requirements.

    1.2.1 Activity SLA Checklist Tool

    1-2 hours

    Input

    • SLA content, Service elements
    • Contract terms & exclusions
    • Service metrices/KPIs

    Output

    • A concise list of SLA components
    • A list of missing SLA elements
    • Evaluation of the SLA

    Materials

    • Comprehensive checklist
    • Service provider SLA
    • Internal templates or policies

    Participants

    • Vendor or contract manager
    • IT or business unit manager
    • Legal
    • Finance

    Using this checklist will help you review a provider’s SLA to ensure it contains adequate service levels and remedies as well as contract-type elements.

    Instructions:

    Use the checklist to identify the principal service level elements as well as the contractual-type elements within the SLA.

    Review the SLA and use the dropdowns in the checklist to verify if the element is in the SLA and whether it is within acceptable parameters as well the page or section for reference.

    The checklist contains a list of service types that can be used for reference of what SLA elements you should expect to see in that service type SLA.

    Download the SLA Checklist Tool

    1.3 Monitoring, reporting requirements, remedies/credit process

    Monitoring & Reporting

    As mentioned, well-defined service levels are key to the success of the SLA. Validating that the metrics/KPIs are being met on a consistent basis requires regular monitoring and reporting. These elements of the SLA are how you hold the provider accountable to the SLA commitments and obligations. To achieve the service level, the service must be monitored to validate that timelines are met and accuracy is achieved.

    • Data or details from monitoring must then be presented in a report and delivered to the customer in an agreed-upon format. These formats can be in a dashboard, portal, spreadsheet, or csv file, and they must have sufficient criteria to validate the service-level metric. Reports should be kept for future review and to create historical trending.
    • Monitoring and reporting should be the responsibility of the service provider. This is the only way that they can validate to the customer that a service level has been achieved.
    • Reporting criteria and delivery timelines should be defined in the SLA and can even have a service level associated with it, such as a scheduled report delivery on the fifth day of the following month.
    • Reports need to be checked and balanced. When defining report criteria, be sure to define data source(s) that can be easily validated by both parties.
    • Report criteria should include compliance requirements, target metric/KPIs, and whether they were attained.
    • The report should identify any attainment shortfall or missed KPIs.

    Too many SLAs do not have these elements as often the provider tries to put the onus on the customer to monitor their performance of the service levels. .

    1.3.1 Monitoring, reporting requirements, remedies/credit process

    Remedies and Credits

    Service-level reports validate the performance of the service provider to the SLA metrics or KPIs. If the metrics are met, then by rights, the service provider is doing its job and performing up to expectations of the SLA and your organization.

    • What if the metrics are not being met either periodically or consistently? Solving this is the goal of remedies. Remedies are typically monetary costs (in some form) to the provider that they must pay for not meeting a service-level commitment. Credits can vary significantly and should be aligned to the severity of the missed service level. Sometimes there no credits offered by the vendor. This is a red flag in an SLA.
    • Typically expressed as a monetary credit, the SLA will have service levels and associated credits if the service-level metric/KPI is not met during the reporting period. Credits can be expressed in a dollar format, often defined as a percentage of a monthly fee or prorated annual fee. Although less common, some SLAs offer non-financial credits. These could include: an extension to service term, additional modules, training credits, access to a higher support level, etc.
    • Regardless of how the credit is presented, this is typically the only way to hold your provider accountable to their commitments and to ensure they perform consistently to expectations. You must do a rough calculation to validate the potential monetary value and if the credit is meaningful enough to the provider.

    Research shows that credit values that equate to just a few dollars, when you are paying the provider tens of thousands of dollars a month for a service or product, the credit is insignificant and therefore doesn’t incent the provider to achieve or maintain a service level.

    1.3.2 Monitoring, reporting requirements, remedies/credit process

    Credit Process

    Along with meaningful credit values, there must be a defined credit calculation method and credit redemption process in the SLA.

    Credit calculation. The credit calculation should be simple and straight forward. Many times, we see providers define complicated methods of calculating the credit value. In some cases complicated service levels require higher effort to monitor and report on, but this shouldn’t mean that the credit for missing the service level needs to require the same effort to calculate. Do a sample credit calculation to validate if the potential credit value is meaningful enough or meets your requirements.

    Credit redemption process. The SLA should define the process of how a credit is provided to the customer. Ideally the process should be fairly automated by the service provider. If the report shows a missed service level, that should trigger a credit calculation and credit value posted to account followed by notification. In many SLAs that we review, the credit process is either poorly defined or not defined at all. When it is defined, the process typically requires the customer to follow an onerous process and submit a credit request that must then be validated by the provider and then, if approved, posted to your account to be applied at year end as long as you are in complete compliance with the agreement and up-to-date on your account etc. This is what we need to avoid in provider-written SLAs. You need a proactive process where the service provider takes responsibility for missing an SLA and automatically assigns an accurate credit to your account with an email notice.

    Secondary level remedies. These are remedies for partial performance. For example, the platform is accessible but some major modules are not working (i.e.: the payroll platform is up and running and accessible but the tax table is not working properly so you can’t complete your payroll run on-time). Consider the requirement of a service level, metric, and remedy for critical components of a service and not just the platform availability.

    Info-Tech Insight SLA’s without adequate remedies to hold the vendor accountable to their commitments make the SLAs essentially meaningless.

    1.4 Exclusions indemnification, force majeure, scheduled maintenance

    Contract-Related Exclusions

    Attaining service-level commitments by the provider within an SLA can depend on other factors that could greatly influence their performance to service levels. Most of these other factors are common and should be defined in the SLA as exclusions or exceptions. Exceptions/exclusions can typically apply to credit calculations as well. Typical exceptions to attaining service levels are:

    • Denial of Service (DoS) attacks
    • Communication/ISP outage
    • Outages of third-party hosting
    • Actions or inactions of the client or third parties
    • Scheduled maintenance but not emergency maintenance
    • Force majeure events which can cover several different scenarios

    Attention should be taken to review the exceptions to ensure they are in fact not within the reasonable control of the provider. Many times the provider will list several exclusions. Often these are not reasonable or can be avoided, and in most cases, they allow the service provider the opportunity to show unjustified service-level achievements. These should be negotiated out of the SLA.

    1.5 Activity SLA Evaluation Tool

    1-2 hours

    Input

    • SLA content
    • SLA elements
    • SLA objectives
    • SLO calculation methods

    Output

    • Rating of the SLA service levels and objectives
    • Overall rating of the SLA content
    • Targeted list of required improvements

    Materials

    • SLA comprehensive checklist
    • Service provider SLA

    Participants

    • Vendor or contract manager
    • IT manager or leadership
    • Application or business unit manager

    The SLA Evaluation Tool will allow you evaluate an SLA for content. Enter details into the tool and evaluate the service levels and SLA elements and components to ensure the agreement contains adequate SLOs to meet your organization’s service requirements.

    Instructions:

    Review and identify SLA elements within the service provider’s SLA.

    Enter service-level details into the tool and rate the SLOs.

    Enter service elements details, validate that all required elements are in the SLA, and rate them accordingly.

    Capture and evaluate service-level SLO calculations.

    Review the overall rating for the SLA and create a targeted list for improvements with the service provider.

    Download the SLA Evaluation Tool

    1.5 Clarification: SLAs vs. SLOs vs. SLIs

    SLA – Service-Level Agreement The promise or commitment

    • This is the formal agreement between you and your service provider that contains their service levels and obligations with measurable metrics/KPIs and associated remedies. SLAs can be a separate or unique document, but are most commonly embedded within an MSA, SOW, SaaS, etc. as an addendum or exhibit.

    SLO – Service-Level Objective The goals or targets

    • This service-level agreement construct is the customer-based SLA. A Customer-based SLA is a unique agreement with one customer. The entire agreement is defined for one or all service levels provided to a particular customer. For example, you may use several services from one telecom vendor. The SLAs for these services would be covered in one contract between you and the Telco vendor, creating a unique customer-based to vendor agreement. Another scenario: a vendor offers general SLAs for its services and you negotiate a specific SLA for a particular service that is unique or exclusive to you. This would be a customer-based SLA as well.

    Other common names are Metrics and Key Performance Indicators (KPIs )

    SLI – Service-Level Indicator How did we do? Did we achieve the objectives?

    • An SLI is the actual metric attained after the measurement period. SLI measures compliance with an SLO (service level objective). So, for example, if your SLA specifies that your systems will be available 99.95% of the time, your SLO is 99.95% uptime and your SLI is the actual measurement of your uptime. Maybe it’s 99.96%. maybe 99.99% or even 99.75% For the vendor to be compliant to the SLA, the SLI(s) must meet or exceed the SLOs within the SLA document.

    Other common names: attainment, results, actual

    Info-Tech Insight:

    Web-posted SLAs that are not embedded within a signed MSA, can present uncertainty and risk as they can change at any time and typically without direct notice to the customer

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 2

    Understand SLA Elements

    Phase 2

    Create Requirements

    Phase Steps

    • 2.1 Create a list of your SLA criteria
    • 2.2 Develop SLA policy & templates
    • 2.3 Create a negotiation strategy
    • 2.4 SLA overachieving discussion

    Manage Obligations

    2.1 Create a list of your SLA criteria

    Principle Service Elements

    With your understanding of the types of SLAs and the elements that comprise a well-written agreement

    • The next step is to start to create a set of SLA criteria for service types that your organization outsources or may require in the future.
    • This criteria should define the elements of the SLA with tolerance levels that will require the provider to meet your service expectations.
    • Service levels, metrics/KPIs, associated remedies and reporting criteria. This criteria could be captured into table-like templates that can be referenced or inserted into service provider SLAs.
    • Once you have defined minimum service-level criteria, we recommend that you do a deeper review of the various service provider types that your organization has in place. The goal of the review is to understand the objective of the service type and associated service levels and then compare them to your requirements for the service to meet your expectations. Service levels and KPIs should be no less than if your IT department was providing the service with its own resources and infrastructure.
    • Most IT departments have service levels that they are required to meet with their infrastructure to the business units or organization, whether it’s App delivery, issue or problem resolution, availability etc. When any of these services are outsourced to an external service provider, you need to make all efforts to ensure that the service levels are equal to or better than the previous or existing internal expectations.
    • Additionally, the goal is to identify service levels and metrics that don’t meet your requirements or expectations and/or service levels that are missing.

    2.2 Develop SLA policies and templates

    Contract-type Elements

    After creating templates for minimum-service metrics & KPIs, reporting criteria templates, process, and timing, the next step should be to work on contract-type elements and additional service-level components. These elements should include:

    • Reporting format, criteria, and timelines
    • Monitoring requirements
    • Minimum acceptable remedy or credits process; proactive by provider vs. reactive by customer
    • Roles & responsibilities
    • Acceptable exclusion details
    • Termination language for persistent failure to meet SLOs

    These templates or criteria minimums can be used as guidelines or policy when creating or negotiating SLAs with a service provider.

    Start your initial element templates for your strategic vendors and most common service types: SaaS, IaaS, Service Desk, SecOps, etc. The goal of SLA templates is to create simple minimum guidelines for service levels that will allow you to meet your internal SLAs and expectations. Having SLA templates will show the service provider that you understand your requirements and may put you in a better negotiating position when reviewing with the provider.

    When considering SLO metrics or KPIs consider the SMART guidance:

    Simple: A KPI should be easy to measure. It should not be complicated, and the purpose behind recording it must be documented and communicated.

    Measurable: A KPI that cannot be measured will not help in the decision-making process. The selected KPIs must be measurable, whether qualitatively or quantitatively. The procedure for measuring the KPIs must be consistent and well-defined.

    Actionable: KPIs should contribute to the decision-making process of your organization. A KPI that does not make any such contributions serves no purpose.

    Relevant: KPIs must be related to operations or functions that a security team seeks to assess.

    Time-based: KPIs should be flexible enough to demonstrate changes over time. In a practical sense, an ideal KPI can be grouped together by different time intervals.

    (Guide for Security Operations Metrics)

    2.2.1 Activity: Review SLA Template & Metrics Reference Guide

    1-2 hours

    Input

    • Service level metrics
    • List of who is accountable for PPM decisions

    Output

    • SLO templates for service types
    • SLA criteria that meets your organization’s requirements

    Materials

    • SLA Checklist
    • SLA criteria list with SLO & credit values
    • PPM Decision Review Workbook

    Participants

    • Vendor manager
    • IT leadership
    • Procurement or contract manager
    1. Review the SLA Template and Metrics Reference Guide for common metrics & KPIs for the various service types. Each Service Type tab has SLA elements and SLO metrics typically associated with the type of service.
    2. Some service levels have common or standard credits* that are typically associated with the service level or metric.
    3. Use the SLA Template to enter service levels, metrics, and credits that meet your organization’s criteria or requirements for a given service type.

    Download the SLA Template & Metrics Reference Guide

    *Credit values are not standard values, rather general ranges that our research shows to be the typical ranges that credit values should be for a given missed service level

    2.3 Create a negotiation strategy

    Once you have created service-level element criteria templates for your organization’s requirements, it’s time to document a negotiation position or strategy to use when negotiating with service providers. Not all providers are flexible with their SLA commitments, in fact most are reluctant to change or create “unique” SLOs for individual customers. Particularly cloud vendors providing IaaS, SaaS, or PaaS, SLAs. ISP/Telcom, Co-Lo and DR/BU providers also have standard SLOs that they don’t like to stray far from. On the other hand, security ops (SIEM), service desk, hardware, and SOW/PS providers who are generally contracted to provide variable services are somewhat more flexible with their SLAs and more willing to meet your requirements.

    • Service providers want to avoid being held accountable to SLOs, and their SLAs are typically written to reflect that.

    The goal of creating internal SLA templates and policies is to set a minimum baseline of service levels that your organization is willing to accept, and that will meet their requirements and expectations for the outsourced service. Using these templated SLOs will set the basis for negotiating the entire SLA with the provider. You can set the SLA purpose, objectives, roles, and responsibilities and then achieve these from the service provider with solid SLOs and associated reporting and remedies.

    Info-Tech Insight

    Web-posted SLAs that are not embedded within a signed MSA can present uncertainty and risk as they can change at any time and typically without direct notice to the customer

    2.3.1 Negotiating strategy guidance

    • Be prepared. Create a negotiating plan and put together a team that understands your organization’s requirements for SLA.
    • Stay informed. Request provider’s recent performance data and negotiate SLOs to the provider’s average performance.
    • Know what you need. Corporate SLA templates or policies should be positioned to service providers as baseline minimums.
    • Show some flexibility. Be willing to give up some ground on one SLO in exchange for acceptance of SLOs that may be more important to your organization.
    • Re-group. Have a fallback position or Plan B. What if the provider can’t or won’t meet your key SLOs? Do you walk?
    • Do your homework. Understand what the typical standard SLOs are for the type of service level.

    2.4 SLO overachieving incentive discussion

    Monitoring & Reporting

    • SLO overachieving metrics are seen in some SLAs where there is a high priority for a service provider to meet and or exceed the SLOs within the SLA. These are not common terms but can be used to improve the overall service levels of a provider. In these scenarios the provider is sometimes rewarded for overachieving on the SLOs, either consistently or on a monthly or quarterly basis. In some cases, it can make financial sense to incent the service provider to overachieve on their commitments. Incentives can drive behaviors and improved performance by the provider that can intern improve the benefits to your organization and therefore justify an incent of some type.
    • Example: You could have an SLO for invoice accuracy. If not achieved, it could cost the vendor if they don’t meet the accuracy metric, however if they were to consistently overachieve the metric it could save accounts payable hours of time in validation and therefore you could pass on some of these measurable savings to the provider.
    • Overachieving incentives can add complexity to the SLA so they need to be easily measurable and simple to manage.
    • Overachieving incentives can also be used in provider performance improvement plans, where a provider might have poor trending attainment and you need to have them improve their performance in a short period of time. Incentives typically will motivate provider improvement and generally will cost much less than replacing the provider.
    • There is another school of thought that you shouldn’t have to pay a provider for doing their job; however, others are of the opinion that incentives or bonuses improve the overall performance of individuals or teams and are therefore worth consideration if both parties benefit from the over performance.

    Reduce Risk With Rock-Solid Service-Level Agreements

    Phase 3

    Understand SLA Elements

    Create Requirements

    Phase 3

    Manage Obligations

    Phase Steps

    • 3.1 SLA monitoring and tracking
    • 3.2 Reporting
    • 3.3 Vendor SLA reviews & optimizing
    • 3.4 Performance management

    3.1 SLA monitoring, tracking, and remedy reconciliation

    The next step to effective SLAs is the management component. It could be fruitless if you were to spend your time and efforts negotiating your required service levels and metrics and don’t have some level of managing the SLA. In that situation you would have no way of knowing if the service provider is attaining their SLOs.

    There are several key elements to effective SLA management:

    • SLO monitoring
    • Simple, concise reporting
    • SLO attainment tracking
    • Score carding & trending
    • Remedy reconciliation

    SLA Management framework

    SLA Monitoring → Concise Reporting → Attainment Tracking → Score Carding →Remedy Reconciliation

    “A shift we’re beginning to see is an increased use of data and process discovery tools to measure SLAs,” says Borowski of West Monroe. “While not pervasive yet, these tools represent an opportunity to identify the most meaningful metrics and objectively measure performance (e.g., cycle time, quality, compliance). When provided by the client, it also eliminates the dependency on provider tools as the source-of-truth for performance data.” – Stephanie Overby

    3.1 SLA management framework

    SLA Performance Management

    • SLA monitoring provides data for SLO reports or dashboards. Reports provide attainment data for tacking over time. Attainment data feeds scorecards and allows for trending analysis. Missed attainment data triggers remedies.
    • All service providers monitor their systems, platforms, tickets, agents, sensors etc. to be able to do their jobs. Therefore, monitoring is readily available from your service provider in some form.
    • One of the key purposes of monitoring is to generate data into internal reports or dashboards that capture the performance metrics of the various services. Therefore, service-level and metric reports are readily available for all of the service levels that a service provider is contracted or engaged to provide.
    • Monitoring and reporting are the key elements that validate how your service provider is meeting its SLA obligations and thus are very important elements of an SLA. SLO report data becomes attainment data once the metric or KPI has been captured.
    • As a component of effective SLA management, this attainment data needs to be tracked/recorded in an easy-to-read format or table over a period of time. Attainment data can then be used to generate scorecards and trending reports for your review both internally and with the provider as required.
    • If attainment data shows that the service provider is meeting their SLA obligations, then the SLA is meeting your requirements and expectations. If on the other hand, attainment data shows that obligations are not being met, then actions must be taken to hold the service provider accountable. The most common method is through remedies that are typically in the form of a credit through a defined process (see Sec. 1.3). Any credits due for missed SLOs should also be tracked and reported to stakeholders and accounting for validation, reconciliation, and collection.

    3.2 Reporting

    Monitoring & Reporting

    • Many SLAs are silent on monitoring and reporting elements and require that the customer, if aware or able, to monitor the providers service levels and attainment and create their own KPI and reports. Then if SLOs are not met there is an arduous process that the customer must go through to request their rightful credit. This manual and reactive method creates all kinds of risk and cost to the customer and they should make all attempts to ensure that the service provider proactively provides SLO/KPI attainment reports on a regular basis.
    • Automated monitoring and reporting is a common task for many IT departments. There is no reason that a service provider can’t send reports proactively in a format that can be easily interpreted by the customer. The ideal state would be to capture KPI report data into a customer’s internal service provider scorecard.
    • Automated or automatic credit posting is another key element that service providers tend to ignore, primarily in hopes that the customer won’t request or go through the trouble of the process. This needs to change. Some large cloud vendors already have automated processes that automatically post a credit to your account if they miss an SLO. This proactive credit process should be at the top of your negotiation checklist. Service providers are avoiding thousands of credit dollars every year based on the design of their credit process. As more customers push back and negotiate more efficient credit processes, vendors will soon start to change and may use it as a differentiator with their service.

    3.2.1 Performance tracking and trending

    What gets measured gets done

    SLO Attainment Tracking

    A primary goal of proactive and automated reporting and credit process is to capture the provider’s attainment data into a tracker or vendor scorecard. These tracking scorecards can easily create status reports and performance trending of service providers, to IT leadership as well as feed QBR agenda content.

    Remedy Reconciliation

    Regardless of how a credit is processed it should be tracked and reconciled with internal stakeholders and accounting to ensure credits are duly applied or received from the provider and in a timely manner. Tracking and reconciliation must also align with your payment terms, whether monthly or annually.

    “While the adage, ‘You can't manage what you don't measure,’ continues to be true, the downside for organizations using metrics is that the provider will change their behavior to maximize their scores on performance benchmarks.” – Rob Lemos

    3.2.1 Activity SLA Tracker and Trending Tool

    1-2 hours setup

    Input

    • SLO metrics/KPIs from the SLA
    • Credit values associated with SLO

    Output

    • Monthly SLO attainment data
    • Credit tracking
    • SLO trending graphs

    Materials

    • Service provider SLO reports
    • Service provider SLA
    • SLO Tracker & Trending Tool

    Participants

    • Contract or vendor managers
    • Application or service managers
    • Service provider

    An important activity in the SLA management framework is to track the provider’s SLO attainment on a monthly or quarterly basis. In addition, if an SLO is missed, an associated credit needs to be tracked and captured. This activity allows you to capture the SLOs from the SLA and track them continually and provide data for trending and review at vendor performance meetings and executive updates.

    Instructions: Enter SLOs from the SLA as applicable.

    Each month, from the provider’s reports or dashboards, enter the SLO metric attainment.

    When an SLO is met, the cell will turn green. If the SLO is missed, the cell will turn red and a corresponding cell in the Credit Tracker will turn green, meaning that a credit needs to be reconciled.

    Use the Trending tab to view trending graphs of key service levels and SLOs.

    Download the SLO Tracker and Trending Tool

    3.3 Vendor SLA reviews and optimizing

    Regular reviews should be done with providers

    Collecting attainment data with scorecards or tracking tools provides summary information on the performance of the service provider to their SLA obligations. This information should be used for regular reviews both internally and with the provider.

    Regular attainment reviews should be used for:

    • Performance trending upward or downward
    • Identifying opportunities to revise or improve SLOs
    • Optimizing SLO and processes
    • Creating a Performance Improvement Plan (PIP) for the service provider

    Some organizations choose to review SLA performance with providers at regular QBRs or at specific SLA review meetings

    This should be determined based on the criticality, risk, and strategic importance of the provider’s service. Providers that provide essential services like ERP, payroll, CRM, HRIS, IaaS etc. should be reviewed much more regularly to ensure that any decline in service is identified early and addressed properly in accordance with the service provider. Negative trending performance should also be documented for consideration at renewal time.

    3.4 Performance management

    Dealing with persistent poor performance and termination

    Service providers that consistently miss key service level metrics or KPIs present financial and security risk to the organization. Poor performance of a service provider reflects directly on the IT leadership and will affect many other business aspects of the organization including:

    • Ability to conduct day-to-day business activities
    • Meet internal obligations and expectations
    • Employee productivity and satisfaction
    • Maintain corporate policies or industry compliance
    • Meet security requirements

    Communication is key. Poor performance of a service provider needs to be dealt with in a timely manner in order to avoid more critical impact of the poor performance. Actions taken with the provider can also vary depending again on the criticality, risk, and strategic importance of the provider’s service.

    Performance reviews should provide the actions required with the goal of:

    • Making the performance problems into opportunities
    • Working with the provider to create a PIP with aggressive timelines and ramifications if not attained
    • Non-renewal or termination consideration, if feasible including provider replacement options, risk, costs, etc.
    • SLA renegotiation or revisions
    • Warning notifications to the service provider with concise issues and ramifications

    To avoid the issues and challenges of dealing with chronic poor performance, consider a Persistent or Chronic Failure clause into the SLA contract language. These clauses can define chronic failure, scenarios, ramifications there of, and defined options for the client including increased credit values, non-monetary remedies, and termination options without liability.

    Info-Tech Insight

    It’s difficult to prevent chronic poor performance but you can certainly track it and deal with it in a way that reduces risk and cost to your organization.

    SLA Hall of Shame

    Crazy service provider SLA content collection

    • Excessive list of unreasonable exclusions
    • Subcontractors’ behavior could be excluded
    • Downtime credit, equal to downtime percent x the MRC
    • Controllable FM events (internal labor issues, health events)
    • Difficult downtime or credit calculations that don’t make sense
    • Credits are not valid if agreement is terminated early or not renewed
    • Customer is not current on their account, SLA or credits do not count/apply
    • Total downtime = to prorated credit value (down 3 hrs = 3/720hrs = 0.4% credit)
    • SLOs don’t apply if customer fails to report the issue or request a trouble ticket
    • Downtime during off hours (overnight) do not count towards availability metrics
    • Different availability commitments based on different support-levels packages
    • Extending the agreement term by the length of downtime as a form of a remedy

    SLA Dos and Don’ts

    Dos

    • Do negotiate SLOs to vendor’s average performance
    • Do strive for automated reporting and credit processes
    • Do right-size and create your SLO criteria based on risk mitigation
    • Do review SLA attainment results with strategic service providers on a regular basis
    • Do ensure that all key elements and components of an SLA are present in the document or appendix

    Don'ts

    • Don’t accept the providers response that “we can’t change the SLOs for you because then we’d have to change them for everyone”
    • Don’t leave SLA preparation to the last minute. Give it priority as you negotiate with the provider
    • Don’t create complex SLAs with numerous service levels and SLOs that need to be reported and managed
    • Don’t aim for absolute perfection. Rather, prioritize which service levels are most important to you for the service

    Summary of Accomplishment

    Problem Solved

    Knowledge Gained

    • Understanding of the elements and components of an SLA
    • A list of SLO metrics aligned to service types that meet your organization’s criteria
    • SLA metric/KPI templates
    • SLA Management process for your provider’s service objectives
    • Reporting and tracking process for performance trending

    Deliverables Completed

    • SLA component and contract element checklist
    • Evaluation or service provider SLAs
    • SLA templates for strategic service types
    • SLA tracker for strategic service providers

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Related Info-Tech Research

    Improve IT-Business Alignment Through an Internal SLA

    • Understand business requirements, clarify current capabilities, and enable strategies to close service-level gaps.

    Data center Co-location SLA & Service Definition Template

    • In essence, the SLA defines the “product” that is being purchased, permitting the provider to rationalize resources to best meet the needs of varied clients, and permits the buyer to ensure that business requirements are being met.

    Ensure Cloud Security in IaaS, PaaS, and SaaS Environments

    • Keep your information security risks manageable when leveraging the benefits of cloud computing.

    Bibliography

    Henderson, George. “3 Most Common Types of Service Level Agreement (SLA).” Master of Project Academy. N.d. Web.

    “Guide to Security Operations Metrics.” Logsign. Oct 5, 2020. Web.

    Lemos, Rob. “4 lessons from SOC metrics: What your SpecOps team needs to know.” TechBeacon. N.d. Web.

    “Measuring and Making the Most of Service Desk Metrics.” Freshworks. N.d. Web.

    Overby, Stephanie. “15 SLA Mistakes IT Leaders Still Make.” CIO. Jan 21, 2021.

    Develop a Plan to Pilot Enterprise Service Management

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    • Parent Category Name: Service Management
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    • Many business groups in the organization are siloed and have disjointed services that lead to a less than ideal customer experience.
    • Service management is too often process-driven and is implemented without a holistic view of customer value.
    • Businesses get caught up in the legacy of their old systems and find it difficult to move with the evolving market.

    Our Advice

    Critical Insight

    • Customer experience is the new battleground. Parity between products is creating the need to differentiate via customer experience.
    • Don’t forget your employees! Enterprise service management (ESM) is also about delivering exceptional experiences to your employees so they can deliver exceptional services to your customers.
    • ESM is not driven by tools and processes. Rather, ESM is about pushing exceptional services to customers by pulling from organizational capabilities.

    Impact and Result

    • Understand ESM concepts and how they can improve customer service.
    • Use Info-Tech’s advice and tools to perform an assessment of your organization’s state for ESM, identify the gaps, and create an action plan to move towards an ESM pilot.
    • Increase business and customer satisfaction by delivering services more efficiently.

    Develop a Plan to Pilot Enterprise Service Management Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should move towards ESM, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand ESM and get buy-in

    Understand the concepts of ESM, determine the scope of the ESM program, and get buy-in.

    • Develop a Plan to Pilot Enterprise Service Management – Phase 1: Understand ESM and Get Buy-in
    • Enterprise Service Management Executive Buy-in Presentation Template
    • Enterprise Service Management General Communications Presentation Template

    2. Assess the current state for ESM

    Determine the current state for ESM and identify the gaps.

    • Develop a Plan to Pilot Enterprise Service Management – Phase 2: Assess the Current State for ESM
    • Enterprise Service Management Assessment Tool
    • Enterprise Service Management Assessment Tool Action Plan Guide
    • Enterprise Service Management Action Plan Tool

    3. Identify ESM pilot and finalize action plan

    Create customer journey maps, identify an ESM pilot, and finalize the action plan for the pilot.

    • Develop a Plan to Pilot Enterprise Service Management – Phase 3: Identify ESM Pilot and Finalize Action Plan
    • Enterprise Service Management Customer Journey Map Template
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    Workshop: Develop a Plan to Pilot Enterprise Service Management

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand ESM and Get Buy-In

    The Purpose

    Understand what ESM is and how it can improve customer service.

    Determine the scope of your ESM initiative and identify who the stakeholders are for this program.

    Key Benefits Achieved

    Understanding of ESM concepts.

    Understanding of the scope and stakeholders for your ESM initiative.

    Plan for getting buy-in for the ESM program.

    Activities

    1.1 Understand the concepts and benefits of ESM.

    1.2 Determine the scope of your ESM program.

    1.3 Identify your stakeholders.

    1.4 Develop an executive buy-in presentation.

    1.5 Develop a general communications presentation.

    Outputs

    Executive buy-in presentation

    General communications presentation

    2 Assess the Current State for ESM

    The Purpose

    Assess your current state with respect to culture, governance, skills, and tools.

    Identify your strengths and weaknesses from the ESM assessment scores.

    Key Benefits Achieved

    Understanding of your organization’s current enablers and constraints for ESM.

    Determination and analysis of data needed to identify strengths or weaknesses in culture, governance, skills, and tools.

    Activities

    2.1 Understand your organization’s mission and vision.

    2.2 Assess your organization’s culture, governance, skills, and tools.

    2.3 Identify the gaps and determine the necessary foundational action items.

    Outputs

    ESM assessment score

    Foundational action items

    3 Define Services and Create Custom Journey Maps

    The Purpose

    Define and choose the top services at the organization.

    Create customer journey maps for the chosen services.

    Key Benefits Achieved

    List of prioritized services.

    Customer journey maps for the prioritized services.

    Activities

    3.1 Make a list of your services.

    3.2 Prioritize your services.

    3.3 Build customer journey maps.

    Outputs

    List of services

    Customer journey maps

    Optimize the IT Operating Model

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    • Parent Category Name: Organizational Design
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    • Organizations have to adapt to a growing number of trends, putting increased pressure on IT to move at the same speed as the business.
    • The business, seeing that IT is slower to react, looks to external solutions to address its challenges and capitalize on opportunities.
    • IT and business leaders don’t have a clear and unified understanding or definition of an operating model.

    Our Advice

    Critical Insight

    • The IT operating model is not a static entity and should evolve according to changing business needs.
    • However, business needs are diverse, and the IT organization must recognize that the business includes groups that consume technology in different patterns. The IT operating model needs to support and enable multiple groups, while continuously adapting to changing business conditions.

    Impact and Result

    • Determine how each technology consumer group interacts with IT. Use consumer experience maps to determine what kind of services consumer groups use and if there are opportunities to improve the delivery of those services.
    • Identify how changing business conditions will affect the consumption of technology services. Classify your consumers based on business uncertainty and reliance on IT to plan for the future delivery of services.
    • Optimize the IT operating model. Create a target IT operating model based on the gathered information about technology service consumers. Select different implementations of common operating model elements: governance, sourcing, process, and structure.

    Optimize the IT Operating Model Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how implementing an IT operating model based on the needs of technology service consumers will improve the delivery of IT services and alignment with IT and business strategy.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Construct the IT services consumer experience maps

    Assess the current situation by identifying technology service consumers in the organization, their interfaces with IT, the level of service they require, and their sentiment toward IT.

    • Optimize the IT Operating Model – Phase 1: Construct the IT Services Consumer Experience Maps
    • Consumer Experience Map and Profiles

    2. Classify IT service consumers based on business needs

    Categorize the technology consumer groups into four business profiles based on their characteristics to identify implications based on technology consumption patterns for the target IT operating model.

    • Optimize the IT Operating Model – Phase 2: Classify IT Service Consumers Based on Business Needs

    3. Determine the target IT operating model

    Select implementation models for the four core elements of the IT operating model and optimize governance, sourcing, process, and organizational structure to create the target IT operating model.

    • Optimize the IT Operating Model – Phase 3: Determine the Target IT Operating Model
    • Target IT Operating Model

    4. Create a roadmap to develop the target IT operating model

    Create, assess, and prioritize initiatives to reach the target IT operating model. Construct a roadmap to show initiative execution.

    • Optimize the IT Operating Model – Phase 4: Create a Roadmap to Develop the Target IT Operating Model
    • IT Operating Model Roadmap
    [infographic]

    Workshop: Optimize the IT Operating Model

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Organizational Strategy and Technology Consumer Groups

    The Purpose

    Identify the IT and business strategies, so that the target IT operating model can be constructed to support them.

    Key Benefits Achieved

    Identify the implications for the IT operating model and understand how to optimally construct it.

    Create consumer groups for consumer experience mapping and consumer profile classification.

    Activities

    1.1 Review business and IT strategies.

    1.2 Identify implications for the IT operating model.

    1.3 Identify internal technology consumer groups.

    1.4 Identify external technology consumer groups.

    Outputs

    Implications for the IT operating model

    List of internal and external technology service consumer groups

    2 Map the Consumer Experience and Identify Consumption Patterns (Consumer Group 1)

    The Purpose

    Identify the interfaces with IT for the consumer group, its level of technology service requirement, its sentiment toward IT, and its needs from IT.

    Key Benefits Achieved

    Consumer group needs from IT and feelings toward IT are identified.

    Activities

    2.1 Identify interview candidates for the consumer groups.

    2.2 Complete consumer group questionnaire.

    2.3 Complete consumer experience map.

    2.4 Classify the consumer group into a business profile.

    Outputs

    Consumer experience map for first group

    Business profile classification

    3 Map the Consumer Experience and Identify Consumption Patterns (Consumer Group 2)

    The Purpose

    Continue mapping the experience of consumer groups and classify them into profiles based on their needs to draw implications for the target IT operating model.

    Key Benefits Achieved

    Consumption patterns from the consumer groups are defined and implications for the target IT operating model are drawn.

    Activities

    3.1 Continue interviews for consumer groups.

    3.2 Complete consumer experience map.

    3.3 Classify the consumer group into a business profile.

    3.4 Aggregate the consumption patterns for the business profile and document implications.

    Outputs

    Consumer experience map for second group

    Business profile classification

    Aggregated consumption patterns

    Implications for consumption patterns

    4 Create the Target IT Operating Model

    The Purpose

    Map the target operating model to show how each element of the IT operating model supports the delivery of IT services to the consumer groups.

    Key Benefits Achieved

    Identify whether the current IT operating model is optimally supporting the delivery of IT services to consumer groups from the four core IT operating model elements.

    Activities

    4.1 Determine the approach to IT governance.

    4.2 Select the optimal mix of sourcing models.

    4.3 Customize the approach to process implementation.

    4.4 Identify the target organizational structure.

    Outputs

    Target IT operating model

    5 Build a Roadmap and Create Initiatives to Reach the Target

    The Purpose

    Create initiatives and communicate them with a roadmap to show how the organization will arrive at the target IT operating model.

    Key Benefits Achieved

    The steps to reach the IT operating model are created, assessed, and prioritized.

    Steps are ordered for presentation.

    Activities

    5.1 Identify initiatives to reach the target IT operating model.

    5.2 Create initiative profiles to assess initiative quality.

    5.3 Prioritize initiatives based on business conditions.

    5.4 Create a roadmap to communicate initiative execution.

    Outputs

    Initiative profiles

    Sunshine diagram

    Map Technical Skills for a Changing Infrastructure & Operations Organization

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    • Parent Category Name: Strategy and Organizational Design
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    • Infrastructure & Operations is changing rapidly. It’s a constant challenge to find the right skills to support the next new technology while at the same time maintaining the skills in house that allow you to support your existing platforms.
    • A lack of clarity around required skills makes finding the right skills difficult, and it’s not clear whether you should train, hire, contract, or outsource to address gaps.
    • You need to keep up with changes and new strategy while continuing to support your existing environment.

    Our Advice

    Critical Insight

    • Take a strategic approach to acquiring skills – looking only as far as the needs of the next project will lead to a constant skills shortage with no plan for it to be addressed.
    • Begin by identifying your future state. Identify needed skills in the organization to support planned projects and initiatives, and to mitigate skills-related risks.

    Impact and Result

    • Leverage your infrastructure roadmap and cloud strategy to identify needed skills in your future state environment.
    • Decide how you’ll acquire needed skills based on the characteristics of need for each skill.
    • Communicate the change and create a plan of action for the skills transformation.

    Map Technical Skills for a Changing Infrastructure & Operations Organization Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should map technical skills for a changing Infrastructure & Operations organization, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify skills needs for the future state environment

    Identify what skills are needed based on where the organization is going.

    • Map Technical Skills for a Changing Infrastructure & Operations Organization – Phase 1: Identify Skills Needs for Your Future State Environment
    • Future State Playbook
    • IT/Cloud Solutions Architect
    • IT/Cloud Engineer
    • IT/Cloud Administrator
    • IT/Cloud Demand Billing & Accounting Analyst

    2. Acquire needed skills

    Ground skills acquisition decisions in the characteristics of need.

    • Map Technical Skills for a Changing Infrastructure & Operations Organization – Phase 2: Acquire Needed Skills
    • Technical Skills Map

    3. Maximize the value of the skills map

    Get stakeholder buy-in; leverage the skills map in other processes.

    • Map Technical Skills for a Changing Infrastructure & Operations Organization – Phase 3: Maximize the Value of Your Skills Map
    • Technical Skills Map Communication Deck Template
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    Workshop: Map Technical Skills for a Changing Infrastructure & Operations Organization

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Review Initiatives and Skills-Related Risks

    The Purpose

    Identify process and skills changes required by the future state of your environment.

    Key Benefits Achieved

    Set foundation for alignment between strategy-defined technology initiatives and needed skills.

    Activities

    1.1 Review the list of initiatives and projects with the group.

    1.2 Identify how key support, operational, and deployment processes will change through planned initiatives.

    1.3 Identify skills-related risks and pain points.

    Outputs

    Future State Playbook

    2 Identify Needed Skills and Roles

    The Purpose

    Identify process and skills changes required by the future state of your environment.

    Key Benefits Achieved

    Set foundation for alignment between strategy-defined technology initiatives and needed skills.

    Activities

    2.1 Identify skills required to support the new environment.

    2.2 Map required skills to roles.

    Outputs

    IT/Cloud Architect Role Description

    IT/Cloud Engineer Role Description

    IT/Cloud Administrator Role Description

    3 Create a Plan to Acquire Needed Skills

    The Purpose

    Create a skills acquisition strategy based on the characteristics of need.

    Key Benefits Achieved

    Optimal skills acquisition strategy defined.

    Activities

    3.1 Modify impact scoring scale for key skills decision factors.

    3.2 Apply impact scoring scales to needed skills

    3.3 Decide whether to train, hire, contract, or outsource to acquire needed skills.

    Outputs

    Technical Skills Map

    4 Develop a Communication Plan

    The Purpose

    Create an effective communication plan for different stakeholders across the organization.

    Identify opportunities to leverage the skills map elsewhere.

    Key Benefits Achieved

    Create a concise, clear, consistent, and relevant change message for stakeholders across the organization.

    Activities

    4.1 Review skills decisions and decide how you will acquire skills in each role.

    4.2 Update roles descriptions.

    4.3 Create a change message.

    4.4 Identify opportunities to leverage the skills map in other processes.

    Outputs

    Technical Skills Map Communication Deck

    Build Your Enterprise Application Implementation Playbook

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    • Parent Category Name: Selection & Implementation
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    • Given the increasing complexity of software implementations, you are continually challenged with staying above water with your current team.
    • In addition, rapid changes in the business make maintaining project sponsors’ engagement challenging.
    • Project sprawl across the organization has created a situation where each project lead tracks progress in their own way. This makes it difficult for leadership to identify what was successful – and what wasn’t.

    Our Advice

    Critical Insight

    An effective enterprise application implementation playbook is not just a list of steps, but a comprehensive view of what is necessary to support your implementation. This starts with a people-first approach. Start by asking about sponsors, stakeholders, and goals. Without asking these questions first, the implementation will be set up for failure, regardless of the technology, processes, and tools available.

    Impact and Result

    Follow these steps to build your enterprise application playbook:

    • Define your sponsor, map out your stakeholders, and lay out the vision, goals and objectives for your project.
    • Detail the scope, metrics, and the team that will make it happen.
    • Outline the steps and processes that will carry you through the implementation.

    Build Your Enterprise Application Implementation Playbook Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build Your Enterprise Application Implementation Playbook Deck - Your implementation doesn’t start with technology, but with an effective plan that the team can align on.

    This blueprint provides the steps necessary to build your own enterprise application implementation playbook that can be deployed and leveraged by your implementation teams.

    • Build Your Enterprise Application Implementation Playbook – Phases 1-3

    2. Your Enterprise Application Implementation Playbook – The key output from leveraging this research is a completed implementation playbook.

    This is the main playbook that you build through the exercises defined in the blueprint.

    • Your Enterprise Application Implementation Playbook

    3. Your Enterprise Application Implementation Playbook - Timeline Tool – Supporting tool that captures the project timeline information, issue log, and follow-up dashboard.

    This tool provides input into the playbook around project timelines and planning.

    • Your Enterprise Application Implementation Playbook - Timeline Tool

    4. Light Project Change Request Form Template – This tool will help you record the requested change, allow assess the impact of the change and proceed the approval process.

    This provides input into the playbook around managing change requests

    • Light Project Change Request Form Template

    Infographic

    Workshop: Build Your Enterprise Application Implementation Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand the Project

    The Purpose

    Lay out the overall objectives, stakeholders, and governance structure for the project.

    Key Benefits Achieved

    Align everyone on the sponsor, key stakeholders, vision, and goals for your project

    Activities

    1.1 Select the project sponsor.

    1.2 Identify your stakeholders.

    1.3 Align on a project vision.

    1.4 List your guiding principles.

    1.5 Confirm your goals and objectives for the implementation project.

    1.6 Define the project governance structure.

    Outputs

    Project sponsor has been selected.

    Project stakeholders have been identified and mapped with their roles and responsibilities.

    Vision has been defined.

    Guiding principles have been defined.

    Articulated goals and objectives.

    Detailed governance structure.

    2 Set up for Success

    The Purpose

    Define the elements of the playbook that provide scope and boundaries for the implementation.

    Key Benefits Achieved

    Align the implementation team on the scope for the project and how the team should operate during the implementation.

    Activities

    2.1 Gather and review requirements, with an agreed to scope.

    2.2 Define metrics for your project.

    2.3 Define and document the risks that can impact the project.

    2.4 Establish team composition and identify the team.

    2.5 Detail your OCM structure, resources, roles, and responsibilities.

    2.6 Define requirements for training.

    2.7 Create a communications plan for stakeholder groups and delivery teams.

    Outputs

    Requirements for enterprise application implementation with an agreed-to scope.

    Metrics to help measure what success looks like for the implementation.

    Articulated list of possible risks during the implementation.

    The team responsible and accountable for implementation is identified.

    Details of your organization’s change management process.

    Outline of training required.

    An agreed-to plan for communication of project status.

    3 Document Your Plan

    The Purpose

    With the structure and boundaries in place, we can now lay out the details on the implementation plan.

    Key Benefits Achieved

    A high-level plan is in place, including next steps and a process on running retrospectives.

    Activities

    3.1 Define your implementation steps.

    3.2 Create templates to enable follow-up throughout the project.

    3.3 Decide on the tracking tools to help during your implementation.

    3.4 Define the follow-up processes.

    3.5 Define project progress communication.

    3.6 Create a Change request process.

    3.7 Define your retrospective process for continuous improvement.

    3.8 Prepare a closure document for sign-off.

    Outputs

    An agreed to high-level implementation plan.

    Follow-up templates to enable more effective follow-ups.

    Shortlist of tracking tools to leverage during the implementation.

    Defined processes to enable follow-up.

    Defined project progress communication.

    A process for managing change requests.

    A process and template for running retrospectives.

    A technique and template for closure and sign-off.

    Further reading

    Build Your Enterprise Application Implementation Playbook

    Your implementation doesn’t start with technology, but with an effective plan that the team can align on.

    Analyst Perspective

    Your implementation is not just about technology, but about careful planning, collaboration, and control.

    Recardo de Oliveira

    A successful enterprise application implementation requires more than great software; it requires a clear line of sight to the people, processes, metrics, and tools that can help make this happen.

    Additionally, every implementation is unique with its own set of challenges. Working through these challenges requires a tailored approach taking many factors into account. Building out your playbook for your implementation is an important initial step before diving head-first into technology.

    Regardless of whether you use an implementation partner, a playbook ensures that you don’t lose your enterprise application investment before you even get started!

    Ricardo de Oliveira

    Research Director,
    Application Delivery and Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Given the increasing complexity of software implementations, you are continually challenged with staying above water with your current team.
    • Rapid changes in the business make maintaining project sponsors’ engagement challenging.
    • Project sprawl across the organization has created a situation where project leads track progress in their own way. This makes it difficult for leadership to identify what was successful (and what wasn’t).

    Common Obstacles

    • Your best process experts are the same people you need to keep the business running. The business cannot afford to have its best people pulled into the implementation for long periods of time.
    • Enterprise application implementations generate huge organizational changes and the adoption of the new systems and processes resulting from these projects are quite difficult.
    • People are generally resistant to change, especially large, transformational changes that will impact the day-to-day way of doing things.

    Info-Tech's Approach

    • Build your enterprise application implementation playbook. Follow these steps to build your enterprise application playbook:
      • Define your sponsor, map out your stakeholders, and lay out the vision, goals, and objectives for your project.
      • Detail the scope, metrics, and the team that will make it happen.
      • Detail the steps and processes that will carry you through the implementation

    Info-Tech Insight

    An effective enterprise application implementation playbook is not just a list of steps; it is a comprehensive view of what is necessary to support your implementation. This starts with a people-first approach. Start by asking about sponsors, stakeholders, and goals. Without asking these questions first, the implementation will be set up for failure, regardless of the technology, processes, and tools available.

    Enterprise Applications Lifescycle Advisory Services. Strategy, selection, implementation, optimization and operations.

    Insight summary

    Building an effective playbook starts with asking the right questions, not jumping straight into the technical details.

    • This blueprint provides the steps required to lay out an implementation playbook to align the team on what is necessary to support the implementation.
    • Build your Enterprise Application Implementation Playbook by:
      • Aligning and confirming project’s goals, stakeholders, governance and team.
      • Clearly defining what is in and out of scope for the project and the risks involved.
      • Building up a strong change management process.
      • Providing the tools and processes to keep track of the project.
      • Pulling it all together into an actionable playbook.

    Grapsh showing 39%

    Lack of planning is the reason that 39% of projects fail. Poor project planning can be disastrous: The consequences are usually high costs and time overruns.

    Graph showing 20%

    Almost 20% of IT projects can fail so badly that they can become a threat to a company’s existence. Lack of proper planning, poor communication, and poorly defined goals all contribute to the failure of projects.

    Graph showig 2.5%

    A PwC study of over 10,640 projects found that a tiny portion of companies – 2.5% – completed 100% of their projects successfully. These failures extract a heavy cost – failed IT projects alone cost the United States $50-$150B in lost revenue and productivity.

    Source: Forbes, 2020

    Planning and control are key to enterprise project success

    An estimated 70% of large-scale corporate projects fail largely due to a lack of change management infrastructure, proper oversight, and regular performance check-ins to track progress (McKinsey, 2015).

    Table showing that 88% of projects completed on time, 90% completed within budget and 92% meet original goals. 68% of projects have scope creep, 24% deemed failures and 46% experience budget lose when project fails

    “A survey published in HBR found that the average IT project overran its budget by 27%. Moreover, at least one in six IT projects turns into a ‘black swan’ with a cost overrun of 200% and a schedule overrun of 70%. Kmart’s massive $1.2B failed IT modernization project, for instance, was a big contributor to its bankruptcy.”

    Source: Forbes, 2020

    Sponsor commitment directly improves project success.

    Having the right sponsor significantly improves your chances of success across many different dimensions:

    1. On-time delivery
    2. Delivering within budget
    3. Delivered within an agreed-to scope
    4. Delivered with sufficient quality.
    Graph that shows Project success scores versus sponsor involvement in change communication. Shows increase for projects on time, projects on budget, within scope and overall quality.

    Source: Info-Tech, PPM Current State Scorecard Diagnostic

    Executive Brief Case Study

    Chocolate manufacturer implementing a new ERP

    INDUSTRY

    Consumer Products

    SOURCE

    Carlton, 2021

    Challenge

    Not every ERP ends in success. This case study reviews the failure of Hershey, a 147-year-old confectioner, headquartered in Hershey Pennsylvania. The enterprise saw the implementation of an ERP platform as being central to its future growth.

    Solution

    Consequently, rather than approaching its business challenge on the basis of an iterative approach, it decided to execute a holistic plan, involving every operating center in the company. Subsequently, SAP was engaged to implement a $10 million systems upgrade; however, management problems emerged immediately.

    Results

    The impact of this decision was significant, and the company was unable to conduct business because virtually every process, policy, and operating mechanism was in flux simultaneously. The consequence was the loss of $150 million in revenue, a 19% reduction in share price, and the loss of 12% in international market share.

    Remember: Poor management can scupper implementation, even when you have selected the perfect system.

    A successful software implementation provides more than simply immediate business value…

    It can build competitive advantage.

    • When software projects fail, it can jeopardize an organization’s financial standing and reputation, and in some severe cases, it can bring the company down altogether.
    • Rarely do projects fail for a single reason, but by understanding the pitfalls, developing a risk mitigation plan, closely monitoring risks, and self-evaluating during critical milestones, you can increase the probability of delivering on time, on budget, and with the intended benefits.

    Benefits are not limited to just delivering on time. Some others include:

    • Building organizational delivery competence and overall agility.
    • The opportunity to start an inventory of best practices, eventually building them into a center of excellence.
    • Developing a competitive advantage by maximizing software value and continuously transforming the business.
    • An opportunity to develop a competent pool of staff capable of executing on projects and managing organizational change.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Your Enterprise Application Implementation Playbook – Timeline Tool

    Supporting template that captures the project timeline information, issue log, and follow-up dashboard.

    Info-Tech: Project Planning and Monitoring Tool.
    Light Project Change Request Form Template

    This tool will help you record the requested change, and allow you to assess the impact of the change and proceed with the approval process.

    Info-Tech: Light change request form template.

    Key deliverable:

    Your Enterprise Application Implementation Playbook

    Record the results from the exercises to define the steps for a successful implementation.

    Build your enterprise application implementation playbook.

    Info-Tech’s methodology for Your Enterprise Application Implementation Playbook

    Phase Steps

    1. Understand the Project

    1. Identify the project sponsor
    2. Define project stakeholders
    3. Review project vision and guiding principles
    4. Review project objectives
    5. Establish project governance

    2. Set up for success

    1. Review project scope
    2. Define project metrics
    3. Prepare for project risks
    4. Identify the project team
    5. Define your change management process

    3. Document your plan

    1. Develop a master project plan
    2. Define a follow-up plan
    3. Define the follow-up process
    4. Understand what’s next
    Phase Outcomes
    • Project sponsor has been selected
    • Project stakeholders have been identified and mapped with their roles and responsibilities.
    • Vision, guiding principles, goals objectives, and governance have been defined
    • Project scope has been confirmed
    • Project metrics to identify successful implementation has been defined
    • Risks have been assessed and articulated.
    • Identified project team
    • An agreed-to change management process
    • Project plan covering the overall implementation is in place, including next steps and retrospectives

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostic and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    The three phases of guided implementation.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization. A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889 Activities and deliverables for each module of the workshop. Module 1: understanding the project, Module 2: Set up for success, Modeule 3: Document your plan, and Post Workshop: Next steps and Wrap-up(offsite).

    Phase 1

    Understand the project

    3 phases, phase 1 is highlighted.

    This phase will walk you through the following activities:

    1.1 Identify the project sponsor

    1.2 Identify project stakeholders

    1.3 Review project vision and guiding principles

    1.4 Review project objectives

    1.5 Establish project governance

    This phase involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Step 1.1

    Identify the project sponsor

    Activities

    1.1.1 Define the project sponsor's responsibilities

    1.1.2 Shortlist potential sponsors

    1.1.3 Select the project sponsor

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Selected sponsor.

    Sponsor commitment directly improves project success.

    Having the right sponsor significantly improves your chances of success across many different dimensions:

    1. On-time delivery
    2. Delivering within budget
    3. Delivered within an agreed-to scope
    4. Delivered with sufficient quality.

    Graph that shows Project success scores versus sponsor involvement in change communication. Shows increase for projects on time, projects on budget, within scope and overall quality.

    Source: Info-Tech, PPM Current State Scorecard Diagnostic

    Typical project sponsor responsibilities

    • Help define the business goals of their projects before they start.
    • Provide guidance and support to the project manager and the project team throughout the project management lifecycle.
    • Ensure that sufficient financial resources are available for their projects.
    • Resolve problems and issues that require authority beyond that of the project manager.
    • Ensure that the business objectives of their projects are achieved and communicated.

    For further discussion on sponsor responsibilities, use Info-Tech’s blueprint, Drive Business Value With a Right-Sized Project Gating Process

    Portrait of head with multiple layers representing the responsibilities of a sponsor. From top down: Define business goals, provide guidance, ensure human ad financial resources, resolve problems and issues.

    1.1.1 Define the project sponsor’s responsibilities

    0.5-1 hour

    1. Discuss the minimum requirements for a sponsor at your organization.
    2. As a group, brainstorm the criteria necessary for an individual to be a project sponsor:
      1. Is there a limit to the number of projects they can sponsor at one time?
      2. Is there a minimum number of hours they must be available to the project team?
      3. Do they have to be at a certain seniority level in the organization?
      4. What is their role at each stage of the project lifecycle?
    3. Document these criteria on a whiteboard.
    4. Record the sponsor’s responsibilities in section 1.1 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Requirements for a sponsor
    • Your responsibilities as a sponsor

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.1.1 Define the project sponsor’s responsibilities (Continued)

    Example

    Project sponsor responsibilities.

    1.1.2 Shortlist potential sponsors

    0.5-1 hour

    1. Based on the responsibilities defined in Exercise 1.1.1, produce a list of the potential sponsors.
    2. Record the sponsor’s shortlist in section 1.2 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Characteristics of a sponsor
    • Your list of candidates

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.1.2 Shortlist potential sponsors (Continued)

    Example

    Shortlist of potential sponsors. 6 names listed with checkmarks on criteria ranking.

    Don’t forget, the project team is there to support the sponsor

    Given the burden of the sponsor role, the project team is committed to doing their best to facilitate a successful outcome.

    Project Success: Follow best practices, escalate issues, stay focused, communicate, adapt to change.

    • Follow the framework set out by the governance group at the organization to drive efficiency on the project.
    • Ensure stakeholders with proper authority are notified of issues that occur during the project.
    • Stay focused on the project tasks to drive quality on the deliverables and avoid rework after the project.
    • Communicate within the project team to drive coordination of tasks, complete deliverables, and avoid resource waste.
    • Changes are more common than not; the team must be prepared to adjust plans and stay agile to adapt to changes for the project.

    Seek the key characteristics of a sponsor

    Man walking up stairs denoting characteristics of a good sponsor. First step: Leader, second step: Strong Communicator, third step: knowledgeable, fourth step: problem solver, fifth step: delegator, final step: dedicated.

    1.1.3 Select the project sponsor

    0.5-1 hour

    1. Review the characteristics and the list of potential candidates.
    2. Assess availability, suitability, and desire of the selected sponsor.
    3. Record the selected sponsor in section 1.3 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • List of candidates
    • Characteristics of a sponsor
    • Your selected sponsor

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.1.3 Select the project sponsor (Continued)

    Example

    Name of example sponsor with their key traits listed.

    Step 1.2

    Identify the project stakeholders

    Activities

    1.2.1 Identify your stakeholders

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Stakeholders’ management plan

    How to find the right stakeholders

    Start with the obvious candidates, but keep an open mind.

    How to find stakeholders

    • Talk to your stakeholders and ask who else you should be talking to, to discover additional stakeholders and ensure you don’t miss anyone.
    • Less obvious stakeholders can be found by conducting various types of trace analysis, i.e. following various paths flowing from your initiative through to the path’s logical conclusion.

    Create a stakeholder network map for your application implementation

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers to uncover hidden stakeholders.

    Stakeholder network map showing direction of professional influence as well as bidirectional, informal influence relationships.

    Info-Tech Insight

    Your stakeholder map defines the influence landscape your enterprise application operates in. It is every bit as important as the teams who enhance, support, and operate your applications directly.

    Use connectors to determine who may be influencing your direct stakeholders. They may not have any formal authority within the organization, but they may have substantial informal relationships with your stakeholders.

    Understand how to navigate the complex web of stakeholders

    Identify which stakeholders to include and what their level of involvement should be during requirements elicitation based on relevant topic expertise.

    Graph showing influence vs. interest, divided into 4 quadrants. Low influence and intersest is labeled: Monitor, low influence and high interest is labeled: Keep informed, High influence and low interest is labeled: Keep satisfied, and high influence and high interest is labeled: Involve closely

    Large-scale projects require the involvement of many stakeholders from all corners and levels of the organization, including project sponsors, IT, end users, and business stakeholders. Consider the influence and interest of stakeholders in contributing to the requirements elicitation process and involve them accordingly.

    Map the organization’s stakeholders

    List of various stakeholder titles. As well as a graph showing the influence vs involvement of each stakeholder title. Influence and interest is divided into 4 quadrants: Monitor, Keep informed, keep satisfied, and involve closely.

    1.2.1 Identify your stakeholders

    1-2 hours

    1. As a group, identify all the project stakeholders. A stakeholder may be an individual such as the CEO or CFO, or it may be a group such as front-line employees.
    2. Map each stakeholder on the quadrant based on their expected influence and involvement in the project
    3. Identify stakeholders and add them to the list.
    4. Record the stakeholders list in section 1.4 of Info-Tech’s Your Enterprise Application Implementation Playbook.
    5. Download Your Enterprise Application Implementation Playbook

      Input

      Output

      • Types of stakeholders
      • Your stakeholders initial list

      Materials

      Participants

      • Whiteboard/flip charts
      • Your Enterprise Application Implementation Playbook
      • Project team
      • Operations
      • SMEs
      • Team lead and facilitators
      • IT leaders

    1.2.1 Identify your stakeholders(Continued)

    Example

    Table with rows of stakeholders: Customer, End Users, IT, Vendor and other listed. Columns provide: description, examples, value and involvement level of each stakeholder.

    Step 1.3

    Review project vision and guiding principles

    Activities

    1.3.1 Align on a project vision

    1.3.2 List your guiding principles

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Project vision and guiding principles

    Vision and guiding principles

    GUIDING PRINCIPLES

    Guiding principles are high-level rules of engagement that help to align stakeholders from the outset. Determine guiding principles to shape the scope and ensure stakeholders have the same vision.

    Creating Guiding Principles

    Guiding principles should be constructed as full sentences. These statements should be able to guide decisions.

    EXAMPLES
    • [Organization] is implementing an ERP system to streamline processes and reduce redundancies, saving time and money.
    • [Organization] is implementing an ERP to integrate disparate systems and rationalize the application portfolio.
    • [Organization] is aiming at taking advantage of industry best practices and strives to minimize the level of customization required in solution.

    Questions to Ask

    1. What is a strong statement that will help guide decision making throughout the life of the ERP project?
    2. What are your overarching requirements for business processes?
    3. What do you ultimately want to achieve?
    4. What is a statement that will ensure all stakeholders are on the same page for the project?

    1.3.1 Align on a project vision

    1-2 hours

    1. As a group, discuss whether you want to create a separate project vision statement or restate your corporate vision and/or goals.
      1. A project vision statement will provide project-guiding principles, encompass the project objectives, and give a rationale for the project.
      2. Using the corporate vision/goals will remind the business and IT that the project is to implement an enterprise application that supports and enhances the organizational objectives.
    2. Record the project vision in section 1.5 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Project vision statement defined during strategy building
    • Your project vision

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.3.1 Align on a project vision (Continued)

    Example

    Project Vision

    We, [Organization], will select and implement an integrated software suite that enhances the growth and profitability of the organization through streamlined global business processes, real-time data-driven decisions, increased employee productivity, and IT investment protection.

    Guiding principles examples

    The guiding principles will help guide your decision-making process. These can be adjusted to align with your internal language.

    • Support business agility: A flexible and adaptable integrated business system providing a seamless user experience.
    • Use best practices: Do not recreate or replicate what we have today; focus on modernization. Exercise customization governance by focusing on those customizations that are strategically differentiating.
    • Automate: Take manual work out where we can, empowering staff and improving productivity through automation and process efficiencies.
    • Stay focused: Focus on scope around core business capabilities. Maintain scope control. Prioritize demand in line with the strategy.
    • Strive for "one source of truth": Unify data model and integrate processes where possible. Assess integration needs carefully.

    1.3.2 List your guiding principles

    1-2 hours

    1. Start with the guiding principles defined during the strategy building.
    2. Review each of the sample guiding principles provided and ask the following questions:
      1. Do we agree with the statement?
      2. Is this statement framed in the language we use internally? Does everyone agree on the meaning of the statement?
      3. Will this statement help guide our decision-making process?
    3. Record the guiding principles in section 1.6 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Guiding principles defined during strategy building
    • Your guiding principles

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.3.2 List your guiding principles (Continued)

    Example

    Guiding principals: Support business agility, use best practices, automate, stay focused, strive for `one source truth`.

    Step 1.4

    Review project objectives

    Activities

    1.4.1 Confirm your goals and objectives for the implementation project

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    The objectives of the implementation project

    Review the elements of the project charter

    Leverage completed deliverables to get project managers started down the path of success.

    Deliverables of project chaters for PMs. Project purpose, scope, logistics and sign-off.

    1.4.1 List your guiding principles

    1-2 hours

    1. Articulate the high-level objectives of the project. (What are the goals of the project?)
    2. Elicit the business benefits the sponsor is committed to achieving. (What are the business benefits of the project?)
    3. Record Project goals and objectives in section 1.7 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Your BizDevOps objectives and metrics
    • Understanding of various collaboration methods, such as Scrum, Kanban, and Scrumban
    • Your chosen collaboration method

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.4.1 Confirm your goals and objectives for the implementation project (Continued)

    Example:

    Project Objectives: End-user visibility, New business development, employee experience. Business Benefits for each objective listed.

    Step 1.5

    Establish project governance

    Activities

    1.5.1 Define the project governance structure

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Approach to build an effective project governance

    1.5.1 List your guiding principles

    0.5-1 hour

    1. Identify the IT governance structure in place today and document the high-level function of each body (councils, steering committees, review boards, centers of excellence, etc.).
    2. Identify and document the existing enterprise applications governance structure, roles, and responsibilities (if any exist).
    3. Identify gaps and document the desired enterprise applications governance structure, roles, and responsibilities.
    4. Record the project governance structure in section 1.8 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • IT governance structure
    • Your project governance structure

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Governance is NOT management

    Three levels of governance: Team Level, Steering Committee Level, and Executive Governance Level.

    Info-Tech Insight

    You won’t get engagement unless there is a sense of accountability. Do not leave this vague. Accountability needs to be assigned to specific individuals in your organization to ensure the system development achieves what was intended by your organization and not what your system integrator (SI) intended.

    Who is accountable?

    Too many assumptions are made that the SI is accountable for all implementation activities and deliverables – this is simply untrue. All activities can be better planned for, and misunderstandings can be avoided, with a clear line of sight on roles and responsibilities and the documentation that will support these assumptions.

    Discuss, define, and document roles and responsibilities:
    • For each role (e.g. executive sponsor, delivery manager, test lead, conversion lead), clearly articulate the responsibilities of the role, who is accountable for fulfillment, and whether it’s a client role, SI role, or both.
    • Articulate the purpose of each deliverable clearly, define which individual or team has responsibility for it, and document who is expected to contribute.
    • Empower the team by granting them the authority to make decisions. Ease their reluctance to think outside the box for fear of stakeholder or user backlash.
    • The implementation cannot and will not be transformative if the wrong people are involved or if the right people have not been given the tools required to succeed in their role.

    1.5.2 List your guiding principles

    0.5-1 hour

    1. Assess the skills necessary for an enterprise implementation. Inventory the competencies required for an enterprise implementation team. Map your internal resources to each competency as applicable.
    2. Select your internal implementation team. Determine who needs to be involved closely with the implementation. Key stakeholders should also be considered as members of your implementation team.
    3. Identify the number of external consultants/support required for implementation. Consider your in-house skills, timeline, integration environment complexity, and cost constraints as you make your resourcing plan.
    4. Record governance team roles and responsibilities in 1.9 section of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Available resources (internal, external, contract)
    • Your governance structure roles and responsibilities

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    1.5.2 Define governance team roles and responsibilities (Continued)

    Example

    Governance team roles and their responsibilities.

    Phase 2

    Set up for success

    3 phases, phase 2 is highlighted.

    This phase will walk you through the following activities:

    2.1. Review project scope

    2.2. Define project metrics

    2.3. Prepare for project risks

    2.4. Identify the project team

    2.5. Define your change management process

    This phase involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Step 2.1

    Review project scope

    Activities

    2.1.1 Gather and review requirements

    2.1.2 Confirm your scope for implementation

    2.1.3 Formulate a scope statement

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    The project scope

    Requirements are key to defining scope

    Project scope management includes the processes required to ensure that the project includes all and only the work required to complete the project successfully. Therefore, managing project scope is about defining and controlling what is and is not included in the project.

    PMBOK defines requirements as “conditions or capabilities that are to be met by the project or present in the product, service, or result to satisfy an agreement or other formally imposed specification.” Detailed requirements should be gathered and elicited in order to provide the basis for defining the project scope.

    70% of projects fail due to poor requirements, organizations using poor practices spent 62% more, 4th highest correlation to high IT performance is requirements gathering.

    Well-executed requirements gathering results in:

    • Consistent approach from project to project, resulting in more predictable outcomes.
    • Solutions that meet the business need on the surface and under the hood.
    • Reduce risk for fast-tracked projects by establishing a right-sized approach.
    • Requirements team that can drive process improvement and improved execution.
    • Confidence when exploring solution alternatives.

    Poorly executed requirements gathering results in:

    • IT receiving the blame for any project shortcomings or failures.
    • Business needs getting lost in the translation between the initial request and final output.
    • Inadequate solutions or cost overruns and dissatisfaction with IT.
    • IT losing its credibility as stakeholders do not see the value and work around the process.
    • Late projects that tie up IT resources longer than planned, and cost overruns that come out of the IT budget.
    • Inconsistent project execution, leading to inconsistent outcomes.

    Strong stakeholder satisfaction with requirements results in higher satisfaction in other areas

    High stakeholder satisfaction with requirements results in higher satisfaction in other areas.

    Note: “High satisfaction” was classified as a score greater or equal to eight, and “low satisfaction” was every organization that scored below eight on the same questions.

    2.1.1 Gather and review requirements

    1-2 hours

    1. Once existing documentation has been gathered, evaluate the effectiveness of the documentation and decide whether you need additional information to proceed to current-state mapping.
    2. The initiative team should avoid spending too much time on the discovery phase, as the goal of discovery is to obtain enough information to produce a level-one current-state map.
    3. Consider reviewing capabilities, business processes, current applications, integration, and data migration.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • Your requirements, capabilities, business processes, current applications, integration, and/or data migration
    • Your requirements, capabilities, business processes, current applications, integration, and/or data migration revisited

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.1.1 Requirements list

    Example

    Requirements with description, category and priority.

    2.1.2 Confirm your scope for implementation

    1-2 hours

    1. Based on the requirements, write down features of the product or services, as well as dependencies with other interfaces.
    2. Write down exclusions to guard against scope creep.
    3. Validate the scope by asking these questions:
      1. Will this scope provide a common understanding for all stakeholders, including those outside of IT, as to what the project will accomplish and what it excludes?
      2. Should any detail be added to prevent scope creep later?
    4. Record the project scope in section 2.1 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook

    Input

    Output

    • What’s in scope
    • What’s out of scope
    • What needs to integrate
    • Your scope areas

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.1.2 Scope detail

    Example

    Example of scope detail. Table with scope levels: In scope, out of scope and existing scope. Each scope level has details about it listed.

    Distill your requirements into a scope statement

    Requirements are about the what and the how.
    Scope specifies the features of the product or service – what is in and what is out
    Table showing Requirement document vs. Scope statement. It lists the audience, content, inputs and outputs for each.

    The Build Your Enterprise Application Implementation Playbook 2.2 Project Scope Statement includes:

    • Scope description (features, how it interfaces with other solution components, dependencies).
    • Exclusions (what is not part of scope).
    • Deliverables (product outputs, documentation).
    • Acceptance criteria (what metrics must be satisfied for the deliverable to be accepted).
    • Final sign-off (owner).
    • Project exclusions (scope item, details).

    The scope statement should communicate the breadth of the project

    To assist in forming your scope statement, answer the following questions:
    • What are the major coverage points?
    • Who will be using the systems?
    • How will different users interact with the systems?
    • What are the objectives that need to be addressed?
    • Where do we start?
    • Where do we draw the line?

    2.1.3 Formulate a scope statement

    1-2 hours

    1. Lay out the scope description (features, how it interfaces with other solution components, dependencies).
    2. Record the exclusions (what is not part of scope).
    3. Fill out the scope statement.
    4. Record the scope statement in section 2.2 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your scope areas
    • Your scope statement

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Scope statement template
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.1.3 Scope statement

    Example

    Examples of scope statements showing the following: Product or service in scope, project deliverables and acceptance criteria, and project exclusions.

    Step 2.2

    Review project scope

    Activities

    2.2.1 Define metrics for your project

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    The project metrics

    Building leading indicators

    Lagging KPIs are relatively simple to identify, whereas leading KPIs can be more elusive.

    For example, take the lagging KPI “Customer Satisfaction.” How do you turn that into a leading KPI? One method is to look at sources of customer complaints. In a retail sales system, backordered items will negatively impact customer satisfaction. As a leading indicator, track the number of orders with backordered lines and the percentage of the total order that was backordered.

    Performance Metrics

    Use leading and lagging metrics, as well as benchmarks, to track the progress of your system.

    Leading KPIs: Input-oriented measures:

    • Number of active users in the system.
    • Time-to-completion for processes that previously experienced efficiency pain points.

    Lagging KPIs: Output-oriented measures:

    • Faster production times.
    • Increased customer satisfaction scores

    Benchmarks: A standard to measure performance against:

    • Number of days to ramp up new users.

    Info-Tech Insight

    Leading indicators make the news; lagging indicators report on the news. Focusing on leading indicators allows you to address challenges before they become large problems with only expensive solutions.

    2.2.1 Define metrics for your project

    1-2 hours

    1. Examine outputs from any feedback mechanisms you have (satisfaction surveys, emails, existing SLAs, burndown charts, resourcing costs, licensing costs per sprint, etc.).
    2. Look at historical trends and figures when available. However, be careful of frequent anomalies, as these may indicate a root cause that needs to be addressed.
    3. Explore the definition of specific metrics across different functional teams to ensure consistency of measurement and reporting.
    4. Record the Project Metrics in section 2.3 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Outputs of any feedback mechanism
    • Historical trends
    • Your project tracking metrics

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.2.1 Metrics

    In addition to delivery metrics and system performance metrics, equip the business with process-based metrics to continuously prove the value of the enterprise software. Review the examples below as a starting point.

    Table showing metrics and desciption. Metrics listed are: Percent of requirements complete, issues found, issues resolved, and percent of processess complete.

    Step 2.3

    Prepare for project risks

    Activities

    2.3.1 Build a risk event menu

    2.3.2 Determine contextual risks

    2.3.3 Determine process risks

    2.3.4 Determine business risks

    2.3.5 Determine change risks

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Steps to create your product canvas and product vision statement

    All risks are not created equal

    Project Risk consists of: Contextual risk, process risk, change risk and business risk.

    For more information on Info-Tech’s Four-Pillar Risk Framework, please see Right-Size Your Project Risk Investment.

    Info-Tech’s Four-Pillar Risk Framework

    Unusual risks should be detected by finding out how each project is different from the norm. Use this framework to start this process by confronting the risks that are more easily anticipated.

    2.3.1 Build a risk event menu

    0.5-1 hour

    1. Build and maintain an active menu of potential risk events across the four risk categories.
    2. Record the risk event menu in section 2.4 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Risk events
    • Your risk events menu

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.3.1 Risk event menu

    Example

    Risk event menu example. A table with: Contextual Risk, process risk, business risk, change risk events with examples for each.

    2.3.2 Determine contextual risks

    0.5-1 hour

    1. Contextual risk factors are those that operate within the context of your department, organization, and/or community.
    2. Fill out contextual risks.
    3. Record the contextual risks in section 2.5 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your risk events menu
    • Your list of people involved in risk management
    • Your contextual risks

    Materials

    Participants

    • Project Risk Management Workbook
    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.3.2 Contextual risks

    Example

    two tables for Contextual risks. Table 1: Risk identification with event name, risk cause, impact and risk owner. Table 2: shows probability of risk, impact, rating, recommended action, and any mitigations.

    2.3.3 Determine process risks

    0.5-1 hour

    1. Process risks are those that involve project sponsorship, project management, business and functional requirements, work assignment, communication, and/or visibility.
    2. Fill out process risks.
    3. Record the process risks in section 2.6 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your risk events menu
    • Your list of people involved in risk management
    • Your process risks

    Materials

    Participants

    • Project Risk Management Workbook
    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.3.3 Process risks

    Example

    two tables for Process risks. Table 1: Risk identification with event name, risk cause, impact and risk owner. Table 2: shows probability of risk, impact, rating, recommended action, and any mitigations.

    2.3.4 Determine business risks

    0.5-1 hour

    1. Business risks are those that affect the bottom line of the organization. They usually have implications on revenue, costs, and/or image.
    2. Fill out business risks.
    3. Record the business risks in section 2.7 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your risk events menu
    • Your list of people involved in risk management
    • Your business risks

    Materials

    Participants

    • Project Risk Management Workbook
    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.3.4 Business risks

    Example

    two tables for Business risks. Table 1: Risk identification with event name, risk cause, impact and risk owner. Table 2: shows probability of risk, impact, rating, recommended action, and any mitigations.

    2.3.5 Determine change risks

    0.5-1 hour

    1. Change risks are those that result from imposing changes on the people and customers of the organization and their daily routines.
    2. Fill change risks.
    3. Record the change risks in section 2.7 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your risk events menu
    • Your list of people involved in risk management
    • Your business risks

    Materials

    Participants

    • Project Risk Management Workbook
    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.3.5 Change risks

    Example

    two tables for Change risks. Table 1: Risk identification with event name, risk cause, impact and risk owner. Table 2: shows probability of risk, impact, rating, recommended action, and any mitigations.

    Step 2.4

    Identify the project team

    Activities

    2.4.1 Establish team composition

    2.4.2 Identify the team

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Steps to get your project team ready

    Understand the unique external resource considerations for the implementation

    Organizations rarely have sufficient internal staffing to resource an enterprise software implementation project entirely on their own. Consider the options for closing the gap in internal resource availability.

    The most common project resourcing structures for enterprise projects are:

    1. Management consultant
    2. Vendor consultant
    3. System integrator

    When contemplating a resourcing structure, consider:

    • Availability of in-house implementation competencies and resources.
    • Timeline and cost constraints.
    • Integration environment complexity.

    CONSIDER THE FOLLOWING

    Internal Vs. External Roles and Responsibilities

    Clearly delineate between internal and external team responsibilities and accountabilities and communicate this to your technology partner upfront.

    Internal Vs. External Accountabilities

    Accountability is different than responsibility. Your vendor or SI partner may be responsible for completing certain tasks, but be careful not to outsource accountability for the implementation – ultimately, the internal team will be accountable.

    Partner Implementation Methodologies

    Often vendors and/or SIs will have their own preferred implementation methodology. Consider the use of your partner’s implementation methodology; however, you know what will work for your organization.

    Info-Tech Insight

    Selecting a partner is not just about capabilities, it’s about compatibility! Ensure you select a partner that has a culture compatible with your own.

    2.4.1 Establish team composition

    0.5-1 hour

    1. Assess the skills necessary for an enterprise implementation.
    2. Select your internal implementation team.
    3. Identify the number of external consultants/support required for implementation.
    4. Document the roles and responsibilities, accountabilities, and other expectations as they relate to each step of the implementation.
    5. Record the team composition in section 2.9 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • List of project team skills
    • Your team composition
    • Your business risks

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.4.1 Team composition

    Example

    Team composition: Role of each team member, and their skills.

    2.4.2 Identify the team

    0.5-1 hour

    1. Identify a candidate for each role and determine their responsibility in the project and their expected time commitment.
    2. The project will require a cross-functional team within IT and business units. Make sure the responsibilities are clearly communicated to the selected project sponsor.
    3. Create a RACI matrix for the project.
    4. Record the team list in section 2.10 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your team composition
    • Your team with responsibilities and commitment

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.4.2 Team list

    Example

    Team list: Role of each team member, candidate, responsibilities, and their commitment in hours per week.

    RACI example

    RACI example. Responsibilities and team member roles that are tasked with each responsibility.

    Step 2.5

    Define your change management process

    Activities

    2.5.1 Define OCM structure and resources

    2.5.2 Define OCM team’s roles and responsibilities

    2.5.3 Define requirements for training

    2.5.4 Create a communications plan for stakeholder groups, and delivery teams

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    A structure and procedures for an effective organizational change management

    Define your change management process to improve quality and adoption

    Organizational change management is the practice through which the PMO can improve user adoption rates and maximize project benefits.

    Correlation of change management effectiveness with meeting results.

    “It’s one thing to provide a new technology tool to your end users.

    It’s quite another to get them to use the tool, and still different for them to use the new tool proficiently.

    When your end users fully use a new technology and make it part of their daily work habits, they have ‘adopted’ the new tool.”

    – “End-User Adoption and Change Management Process” (2022)

    Large projects require organizational change management

    Organizational change management (OCM) governs the introduction of new business processes and technologies to ensure stakeholder adoption. The purpose of OCM is to prepare the business to accept the change.

    OCM is a separate body of knowledge. However, as a practice, it is inseparable from project management.

    In IT, project planning tends to fixate on technology, and it underestimates the behavioral and cultural factors that inhibit user adoption. Whether change is project-specific or continuous, it’s more important to instill the desire to change than to apply specific tools and techniques.

    Accountability for instilling this desire should start with the project sponsor. The project manager should support this with effective stakeholder and communication management plans.

    16% of projects with poor change management met or exceeded objectives. 71% of projects with excellent change management finish on or ahead of schedule. 67% of organizations include project change management in their initiatives.

    For further discussion on organizational change, use Info-Tech’s blueprint, Master Organizational Change Management Practices

    Your application implementation will be best served by centralizing OCM

    A centralized approach to OCM is most effective, and the PMO is already a centralized project office and is already accountable for project outcomes.

    What’s more, in organizations where accountabilities for OCM are not explicitly defined, the PMO will likely already be assumed to be the default change leader by the wider organization.

    It makes sense for the PMO to accept this accountability – in the short term at least – and claim the benefits that will come from coordinating and consistently driving successful project outcomes.

    In the long term, OCM leadership will help the PMO become a strategic partner with the executive layer and the business side.

    Short-term gains made by the PMO can be used to spark dialogues with those who authorize project spending and have the implicit fiduciary obligation to drive project benefits.

    Ultimately, it’s their job to explicitly transfer that obligation along with the commensurate resourcing and authority for OCM activities.

    Organizational resistance to change is cited as the #1 challenge to project success that PMOs face. Companies with mature PMOs that effectively manage change meet expectations 90% of the time.

    For further discussion on organizational change, use Info-Tech’s blueprint, Master Organizational Change Management Practices

    2.5.1 Define OCM structure and resources

    0.5-1 hour

    1. Assess the roles and resources that might be needed to help support these OCM efforts.
    2. Record the OCM structure in section 2.11 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project objectives
    • Your OCM structure and resources

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.5.1 OCM structure and resources

    Example

    OCM structure example. Table showing OCM activity and resources available to support.

    2.5.2 Define OCM team’s roles and responsibilities

    0.5-1 hour

    1. Assess the tasks required for the team.
    2. Determine roles and responsibilities.
    3. Record the results in the RACI matrix in section 2.13 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your communications timeline
    • Your OCM structure and resources
    • Your OCM plan and RACI matrix

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    OCM team’s roles and responsibilities

    Example

    Responsibilities for OCM team members.

    2.5.3 Define requirements for training

    0.5-1 hour

    1. Analyze HR requirements to ensure efficient use of HR and project stakeholder time.
    2. Outline appropriate HR and training activities.
    3. Define training content and make key logistical decisions concerning training delivery for staff and users.
    4. Record training requirements in section 2.14 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your OCM Plan and RACI matrix
    • Your HR training needs

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    2.5.3 Training requirements

    Example

    Training requirements example: Project milestones, milestone time frame, hr/training activities, activity timing, and notes.

    Project communication plans must address creation, flow, deposition, and security of project information

    A good communication management plan is like the oil that keeps moving parts going. Ensuring smooth information flow is a fundamental aspect of project management.

    Project communication management is more than keeping track of stakeholder requirements. A communication management plan must address timely and appropriate creation, flow, and deposition of information about the project – as well as the security of the information.

    Create:

    • In addition to standardized status reporting elements discussed for level 1 projects, level 2 and 3 projects may require additional information to be disseminated among key stakeholders and the PMO.

    Flow:

    • The plan must address the methods of communication. Distributed project teams require more careful planning, as they pose additional communication challenges.

    Deposit:

    • As the volume of information continues to grow exponentially, retrieving information becomes a challenge. The plan for depositing project information must be consistent with your organization’s content management policies.

    Security:

    • Preventing unauthorized access and information leaks is important for projectsthat are intended to provide the organization with a competitive edge or for projects that deal with confidential data.
    45% of organizations had established mature communications and engagement processes.

    2.5.4 Create a communications timeline

    0.5-1 hour

    1. Base your change communications on your organization’s cultural appetite for change in general.
    2. Document communications plan requirements.
    3. Create a high-level communications timeline.
    4. Tailor a communications strategy for each stakeholder group.
    5. Record the communications timeline in section 2.12 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your OCM structure and resources
    • Your project objectives
    • Your project scope
    • Your stakeholders’ management plan
    • Your communications timeline

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Example of communications timeline

    Project sponsors are the most compelling storytellers to communicate the change

    Example of project communications timeline. Planning, requirements, design, development, QA, deployment, warranty, and benefits/closure.

    Info-Tech Insight

    Communication with stakeholders and sponsors is not a single event, but a continual process throughout the lifecycle of the project implementation – and beyond!

    Phase 3

    Document your plan

    3 phases, phase 3 is highlighted.

    This phase will walk you through the following activities:

    3.1 Develop a master project plan

    3.2. Define a follow-up plan

    3.3. Define the follow-up process

    3.4. Understand what’s next

    This phase involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Step 3.1

    Develop a master project plan

    Activities

    3.1.1 Define your implementation steps

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Steps to create your resourcing and master plans

    Resources Vs. Demand

    Organizations rarely have sufficient internal staffing to resource an enterprise software implementation project entirely on their own. Consider the options for closing the gap in internal resource availability.

    Project demand: Data classification, cloud strategy, application rationalization, recovery planning etc. must be weighted against the organizations internal staffing resources.

    Competing priorities

    Example

    Table for competing priorities: List of projects, their timeline, priority notes, and their implications.

    3.1.1 Define your implementation steps

    0.5-1 hour

    1. Write each phase of the project on a separate sticky note and add it to the whiteboard. Determine what steps make up each phase. Write each step of the phase on a separate sticky note and add it to the whiteboard.
    2. Determine what tasks make up each step. Write each task of the step on a separate sticky note and add it to the whiteboard.
    3. Record the tasks in the Your Enterprise Application Implementation Playbook – Timeline tool. This tool has an example of a typical list of tasks, to help you start your master plan. Use the timeline for project planning and progress tracking.
    4. Record your project’s basic data and work schedule.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Project's work breakdown structure
    • Your project master plan

    Materials

    Participants

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Implementation plan – basic data

    Record your project name, project manager, and stakeholders from previous exercises.

    Example project information form: Project name, estimated start date, estimated end date, project manager, stakeholders, and time off of project.

    Implementation plan – work schedule

    Use this template to keep track of all project tasks, dates, owners, dependencies, etc.

    Use this template to keep track of all project tasks, dates, owners, dependencies, etc.

    “Actual Start Date” and “Actual Completion Date” columns must be updated to be reflected in the Gantt chart.

    This information will also be captured as the source for session 3.2.1 dashboards.

    Step 3.2

    Define a follow up plan

    Activities

    3.2.1 Create templates to enable follow-up throughout the project

    3.2.2 Decide on the tracking tools to help during your implementation

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Steps to create the processes and define the tools to track progress

    Leveraging dashboards

    Build a dashboard that reflects the leading metrics you have identified. Call out requirements that represent key milestones in the implementation.

    For further information on monitoring the project, use Info-Tech’s blueprint, Governance and Management of Enterprise Software Implementation

    Build a dashboard that reflects the leading metrics you have identified. Call out requirements that represent key milestones in the implementation.

    3.2.1 Create templates to enable follow-up throughout the project

    0.5-1 hour

    1. Create status report, dashboards/charts, budget control, risk/issues/gaps templates, and change request forms.
    2. Build a dashboard that reflects the leading metrics you have identified.
    3. Call out requirements that represent key milestones in the implementation.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your projects master plan
    • Your project follow-up kit

    Materials

    Participants

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Dashboards

    Based on the inputs in session 3.1.1 Define Your Implementation Steps, once the “Actual Start Date” and “Actual Completion Date” columns have been updated, this dashboard will present the project status and progress

    Based on the inputs in session 3.1.1 Define Your Implementation Steps, once the “Actual Start Date” and “Actual Completion Date” columns have been updated, this dashboard will present the project status and progress.

    This executive overview of the project's progress is meant to be used during the status meeting.

    Select the right tools

    Use SoftwareReviews to explore product features, vendor experience, and capability satisfaction.

    SoftwareReviews, Requirements Management, 2023

    SoftwareReviews, Project Management, 2023

    SoftwareReviews, Business Intelligence & Analytics, 2023

    3.2.2 Decide on the tracking tools to help during your implementation

    0.5-1 hour

    1. Based on the standards within your organization, select the appropriate project tracking tools to help you track the implementation project.
    2. If you do not have any tools or wish to change them, please see leverage Info-Tech’s SoftwareReviews to help you in making your decision.
    3. Consider tooling across a number of different categories:
      1. Requirements Management
      2. Project Management
      3. Reporting and Analytics
    4. Record the project tracking tools in section 3.3 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project follow-up kit
    • Your project follow-up kit tools

    Materials

    Participants

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Example: project tools

    Table listing project tools by type, use, and products available.

    Step 3.3

    Define a follow-up process

    Activities

    3.3.1 Define project progress communication

    3.3.2 Create a change request process

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Steps to create your follow-up process

    Project status updates should occur throughout the implementation

    Project status updates can be both formal and informal. Formal status updates provide a standardized means of disseminating information on project progress. It is the lifeblood of project management: Accurate and up-to-date status reporting enables your project manager to ensure that your project can continue to use the resources needed.

    Informal status updates are done over coffee with key stakeholders to address their concerns and discuss key outcomes they want to see. Informal status updates help to build a more personal relationship.

    Ask for feedback during the status update meetings. Use the meeting as an opportunity to align values, goals, and incentives.

    Codify the following considerations:

    • Minimum requirement for a formal status update:
      • Frequency of reporting, as required by the project portfolio
      • Parties to be consulted and informed
      • Recording, producing, and archiving meeting minutes, both formal and informal
    • Procedure for follow-up on feedback generated from status updates:
      • Filing change requests
      • Keeping the change requester/relevant stakeholders in the loop

    3.3.1 Define project progress communication

    0.5-1 hour

    1. Provide a standardized means of disseminating information on project progress.
    2. Create an accurate and up-to-date status report to help keep team engaged and leadership supporting the project.
    3. Record the project progress communication in section 3.5 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project follow-up process
    • Your project progress communication

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Project progress communication

    Example

    Example table of project progress communication. Audience, purpose, delivery/format, communicator, delivery date, and status/notes.

    Manage project scope changes

    1. Change in project scope is unpredictable and almost inevitable regardless of project size. If changes are not properly managed, the project runs the risk of scope creep and loss of progress. Therefore, changes need to be monitored and controlled.
    2. Scope change can be initiated voluntarily by the project sponsor or other stakeholders, or it could be a mandatory reaction to changing project process.
    3. Scope change may also take place due to internal factors such as a stakeholder requiring more extensive insights or external factors such as changing market conditions.
    4. Scope changes have the potential to affect project outcomes either positively or negatively, depending on how the change is managed and implemented. The project manager should take care to maintain focus on the project’s ultimate objectives; consideration needs to be given as to what to do and what to give up.
    5. If changes arise, project managers should ensure that adequate resources and actions are provided so the project can be completed on time and on budget.
    • The project manager needs to use both hard and soft skills: analytical skills for evaluating and quantifying the impact of potential changes and communication skills for communicating and negotiating with stakeholders.
    • Build trust and credibility by taking an evidence-based approach when presenting changes. This gives you room to respectfully push back on certain changes.
    • Assess changes before crossing them off the list, but don’t be afraid to say no. Greater care must be taken when there is very limited budgetary freedom or when scope changes will interfere with the critical path.
    • All change requests must be received by the project manager first so they can make sure that IT project resources are not approached with multiple ad hoc change requests.

    Document your process to manage project change requests

    1 Initial assessment

    Using the scope statement as the reference point:

    • Why do we need the change?
    • Is the change necessary?
    • What is the business value that the change brings to the project?

    Recommend alternative solutions that are easier to implement while consulting the requester.

    2 Minor change

    If the change has been classified as minor, the project manager and the project team can tackle it directly, since it doesn’t affect project budget or schedule in a significant way. Ensure that the change is documented.

    3 conduct an in-depth assessment

    The project manager should bring major changes to the attention of the project sponsor and carry out a detailed assessment of the change and its impact.

    Additional time and resources are required to do the in-depth assessment because the impact on the project can be complex and affect requirements, resources, budget, and schedule.

    4 Obtain approval from the governing body

    Present the results to the governing body. Since a major change significantly affects the project baseline beyond the authorized contingency, it is the responsibility of the governing body to either approve the change with allocation of additional resources or reject the change and maintain course.

    Flow chart to document your process to manage project change requests.

    For further discussion on change requests, use Info-Tech’s blueprint, Begin Your Projects With the End in Mind

    3.3.2 Create a change request process

    0.5-1 hour

    1. Identify any existing processes that you have for addressing changes for projects.
    2. Discuss whether or not the current change request process will suit the project at hand.
    3. Define the agreed-to change request process that fits your organization’s culture.
    4. For a change request template, you can leverage, refer to section 3.6 of Info-Tech’s Your Enterprise Application Implementation Playbook.
    5. Make any changes to the template as necessary.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project scope
    • Your change request

    Materials

    Participants

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    3.3.2 Create a change request process (Continued)

    Example of a change request process form.

    Step 3.4

    Understand what's next

    Activities

    3.4.1 Run a “lessons learned” session for continuous improvement

    3.4.2 Prepare a closure document for sign-off

    3.4.3 Document optimization and future release opportunities

    This step involves the following participants:

    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Outcomes of this step

    Lessons learned throughout the project-guiding

    Good project planning is key to smooth project closing

    Begin with the end in mind. Without a clear scope statement and criteria for acceptance, it’s anyone’s guess when or how a project will end.

    During the closing process, the project manager should use planning and execution documents, such as the project charter and the scope statement, to assess project completeness and obtain sign-off based on the acceptance criteria.

    Project completion criteria should be clearly defined. For example, the project is defined as finished when costs are in, vendor receipts are received, financials are reviewed and approved, etc.

    However, there are other steps to be taken after completing the project deliverables. These activities include:

    • Transferring project knowledge and operations to support
    • Completing user training
    • Obtaining business sign-off and acceptance
    • Releasing resources
    • Conducting post-mortem meeting
    • Archiving project assets

    The project manager needs to complete all project management processes, including:

    • Risk management (close out risk assessment and action plan)
    • Quality management (test the final deliverables against acceptance criteria)
    • Stakeholder management (decision log, close out issues, plan and assign owners for resolutions of open issues)
    • Project team management (performance evaluation for team members as well as the project manager)

    3.4.1 Define the process for lessons learned

    0.5-1 hour

    1. Determine the reporting frequency for lessons learned.
    2. Consider attributing lessons learned to project phases.
    3. Coordinate lessons learned check-ins with project milestones to review and reflect.
    4. At each reporting session, the project team should identify challenges and successes informally.
    5. The PM and the PMO should transform the reports from each team member into formalized lessons.
    6. Record lessons learned for each project in section 3.7 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project's lessons learned

    Materials

    Participants

    • Project Lessons Learned Template
    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Lessons learned

    Example

    Form: Project successes, notes, areas of imporvement, impact, solution.

    Watch for these potential problems with project closure

    Don’t leave the door open for stakeholder dissatisfaction. Properly close out your projects.

    Potential problems with project closure.

    For further information on project closure issues, use Info-Tech’s blueprint, Get Started With Project Management Excellence.

    3.4.2 Prepare a closure document for sign-off

    0.5-1 hour

    1. Create a realistic closure and transition process that gains sign-off from the sponsor.
    2. Prepare a project closure checklist.
    3. Transfer accountability to operations, release project resources, and avoid disrupting other projects that are trying to get started.
    4. Record the project closure document in section 3.8 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project objectives
    • Your project scope
    • Your project's closure checklist

    Materials

    Participants

    • Project closure checklist Template
    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Closure checklist

    Project closure checklist. project management checklist, deliverables, goals, benefits, outstanding action items and issues, handover of technical documents, knowledge transfer, sign-off.

    For further information on closure procedures, use Info-Tech’s blueprint, Begin Your Projects With the End in Mind.

    3.4.3 Document optimization and future release opportunities

    0.5-1 hour

    Consider the future opportunities for improvement post-release:

    1. Product and vendor satisfaction opportunities
    2. Capability and feature optimization opportunities
    3. Process optimization opportunities
    4. Integration optimization opportunities
    5. Data optimization opportunities
    6. Cost-saving opportunities
    7. Record optimization and future release opportunities in section 3.9 of Info-Tech’s Your Enterprise Application Implementation Playbook.

    Download

    Your Enterprise Application Implementation Playbook.

    Input

    Output

    • Your project objectives
    • Your project scope
    • Your optimization opportunities list

    Materials

    Participants

    • Whiteboard/flip charts
    • Your Enterprise Application Implementation Playbook.
    • Project team
    • Operations
    • SMEs
    • Team lead and facilitators
    • IT leaders

    Optimization opportunities

    Example

    Optimization types and opportunities.

    Related Info-Tech Research

    Build upon your foundations

    Build an ERP Strategy and Roadmap

    • A business-led, top-management-supported initiative partnered with IT has the greatest chance of success. This blueprint provides business and IT the methodology for getting the right level of detail for the business processes that the ERP supports thus avoiding getting lost in the details.

    Governance and Management of Enterprise Software Implementation

    • Implementing enterprise software is hard. You need a framework that will greatly improve your chance of success. Traditional Waterfall project implementations have a demonstrated a low success rate for on-time, on-budget delivery.

    Select and Implement a Human Resource Information System

    • Your organization is in the midst of a selection and implementation process for a human resource information system (HRIS), and there is a need to disambiguate the market and arrive at a shortlist of vendors.

    Select and Implement an ERP Solution

    • Selecting and implementing an ERP is one of the most expensive and time-consuming technology transformations an organization can undertake. ERP projects are notorious for time and budget overruns, with only a margin of the anticipated benefits being realized.

    Right-Size Your Project Risk Investment

    • Avoid the all-or-nothing mindset; even modest investments in risk will provide a return. Learn from and record current and historical risk events so lessons learned can easily be embedded into future projects. Assign someone to own the risk topic and make it their job to keep a relevant menu of risks.

    Related Info-Tech Research

    Build upon your foundations

    Drive Business Value With a Right-Sized Project Gating Process

    • Many organizations have implemented gating as part of their project management process. So, what separates those who are successful from those who are not? For starters, successful gating requires that each gate is treated as an essential audit. That means there need to be clear roles and responsibilities in the framework.

    Master Organizational Change Management Practices

    • Organizational change management (OCM) is often an Achilles’ heel for IT departments and business units, putting projects and programs at risk – especially large, complex, transformational projects.

    Get Started With Project Management Excellence

    • Lack of proper scoping at the beginning of the project leads to constant rescoping, rescheduling, and budget overruns.

    ERP Requirements Picklist Tool

    • Use this tool to collect ERP requirements in alignment with the major functional areas of ERP. Review the existing set of ERP requirements as a starting point to compiling your organization's requirements.

    Begin Your Projects With the End in Mind

    • Stakeholders are dissatisfied with IT’s inability to meet or even provide consistent, accurate estimates. The business’ trust in IT erodes every time a project is late, lost, or unable to start.

    Get Started With IT Project Portfolio Management

    • Most companies are struggling to get their project work done. This is due in part to the fact that many prescribed remedies are confusing, disruptive, costly, or ineffective.

    Bibliography

    7 Shocking Project Management Statistics and Lessons We Should Learn.” TeamGantt, Jan. 2017.

    Akrong, Godwin Banafo, et al. "Overcoming the Challenges of Enterprise Resource Planning (ERP): A Systematic Review Approach." IJEIS vol.18, no.1 2022: pp.1-41.

    Andriole, S. “Why No One Can Manage Projects, Especially Technology Projects.” Forbes, 1 Dec. 2020.

    Andriole, Steve. “Why No One Can Manage Projects, Especially Technology Projects.” Forbes, 1 Dec. 2020.

    Beeson, K. “ERP Implementation Plan (ERP Implementation Process Guide).” ERP Focus, 8 Aug. 2022.

    Biel, Justin. “60 Critical ERP Statistics: 2022 Market Trends, Data and Analysis.” Oracle Netsuite, 12 July 2022.

    Bloch, Michael, et al. “Delivering Large-Scale IT Projects on Time, on Budget, and on Value.” McKinsey & Company, 2012.

    Buverud, Heidi. ERP System Implementation: How Top Managers' Involvement in a Change Project Matters. 2019. Norwegian School of Economics, Ph.D. thesis.

    Carlton, R. “Four ERP Implementation Case Studies You Can Learn From.” ERP Focus, 15 July 2015.

    Gopinath, S. Project Management in the Emerging World of Disruption. PMI India Research and Academic Conference 2019. Kozhikode Publishers.

    Grabis, J. “On-Premise or Cloud Enterprise Application Deployment: Fit-Gap Perspective.” Enterprise Information Systems. Edited by Filipe, J., Śmiałek, M., Brodsky, A., Hammoudi, S. ICEIS, 2019.

    Harrin, E. The Definitive Guide to Project Sponsors. RGPM, 13 Dec. 2022.

    Jacobs-Long, Ann. “EPMO’s Can Make A Difference In Your Organization.” 9 May 2012.

    Kotadia, C. “Challenges Involved in Adapting and Implementing an Enterprise Resource Planning (ERP) Systems.” International Journal of Research and Review vol. 7 no. 12 December 2020: 538-548.

    Panorama Consulting Group. "2018 ERP Report." Panorama Consulting Group, 2018. Accessed 12 Oct. 2021.

    Panorama Consulting Group. "2021 ERP Report." Panorama Consulting Group, 2021. Accessed 12 Oct. 2021.

    PM Solutions. (2014). The State of the PMO 2014.

    PMI. Pulse of the Profession. 2017.

    Podeswa, H. “The Business Case for Agile Business Analysis.” Requirements Engineering Magazine, 21 Feb. 2017.

    Project Delivery Performance in Australia. AIPM and KPMG, 2020.

    Prosci. (2020). Prosci 2020 Benchmarking Data from 2007, 2009, 2011, 2013, 2015, 2017, 2019.

    Swartz, M. “End User Adoption and Change Management Process.” Swartz Consulting LLC, 11 July 2022.

    Trammell, H. “28 Important Project Management KPIs (& How To Track Them).” ClearPoint Strategy, 2022.

    “What are Business Requirements?" Requirements.com, 18 Oct. 2018.

    “What Is the Role of a Project Sponsor?” Six Sigma Daily, 18 May 2022.

    “When Will You Think Differently About Programme Delivery?” 4th Global Portfolio and Programme Management Survey. PricewaterhouseCoopers, Sept. 2014.

    Maintain an Organized Portfolio

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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • All too often, the portfolio of programs and projects looks more like a random heap than a strategically organized and balanced collection of investments that will drive the business forward.
    • Portfolio managers know that with the right kind of information and the right level of process maturity they can get better results through the portfolio; however, organizations often assume (falsely) that the required level of maturity is out of reach from their current state and perpetually delay improvements.

    Our Advice

    Critical Insight

    • The information needed to define clear and usable criteria for organizing the portfolio of programs and projects already exists. Portfolio managers only need to identify the sources of that information and institute processes for regularly reviewing that information in order to define those criteria.
    • Once a portfolio manager has a clear idea of the goals and constraints that shape what ought to be included (or removed) from the portfolio and once these have been translated into clear and usable portfolio criteria, basic portfolio management processes can be instituted to ensure that these criteria are used consistently throughout the various stages of the project lifecycle.
    • Portfolio management frameworks and processes do not need to be built from scratch. Well-known frameworks – such as the one outlined in COBIT 5 APO05 – can be instituted in a way that will allow even low-maturity organizations to start organizing their portfolio.
    • Organizations do not need to grow into portfolio management frameworks to get the benefits of an organized portfolio; instead, they can grow within such frameworks.

    Impact and Result

    • An organized portfolio will ensure that the projects and programs included in it are strategically aligned and can actually be executed within the finite constraints of budgetary and human resource capacity.
    • Portfolio managers are better empowered to make decisions about which projects should be included in the portfolio (and when) and are better empowered to make the very tough decisions about which projects should be removed from the portfolio (i.e. cancelled).
    • Building and maturing a portfolio management framework will more fully integrate the PMO into the broader IT management and governance frameworks, making it a more integral part of strategic decisions and a better business partner in the long run.

    Maintain an Organized Portfolio Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should maintain an organized portfolio of programs and projects, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess the current state of the portfolio and PPM processes

    Analyze the current mix of programs and projects in your portfolio and assess the maturity of your current PPM processes.

    • Maintain an Organized Portfolio – Phase 1: Assess the Current State of the Portfolio and PPM Processes
    • Project Portfolio Organizer
    • COBIT APO05 (Manage Portfolio) Alignment Workbook

    2. Enhance portfolio organization through improved PPM criteria and processes

    Enhance and optimize your portfolio management processes to ensure portfolio criteria are clearly defined and consistently applied across the project lifecycle when making decisions about which projects to include or remove from the portfolio.

    • Maintain an Organized Portfolio – Phase 2: Enhance Portfolio Organization Through Improved PPM Criteria and Processes
    • Portfolio Management Standard Operating Procedures

    3. Implement improved portfolio management practices

    Implement your portfolio management improvement initiatives to ensure long-term sustainable adoption of new PPM practices.

    • Maintain an Organized Portfolio – Phase 3: Implement Improved Portfolio Management Practices
    • Portfolio Management Improvement Roadmap Tool
    [infographic]

    Workshop: Maintain an Organized Portfolio

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Portfolio Mix and Portfolio Process Current State

    The Purpose

    Analyze the current mix of the portfolio to determine how to better organize it according to organizational goals and constraints.

    Assess which PPM processes need to be enhanced to better organize the portfolio.

    Key Benefits Achieved

    An analysis of the existing portfolio of projects (highlighting areas of concern).

    An analysis of the maturity of current PPM processes and their ability to support the maintenance of an organized portfolio.

    Activities

    1.1 Pre-work: Prepare a complete project list.

    1.2 Define existing portfolio categories, criteria, and targets.

    1.3 Analyze the current portfolio mix.

    1.4 Identify areas of concern with current portfolio mix.

    1.5 Review the six COBIT sub-processes for portfolio management (APO05.01-06).

    1.6 Assess the degree to which these sub-processes have been currently achieved at the organization.

    1.7 Assess the degree to which portfolio-supporting IT governance and management processes exist.

    1.8 Perform a gap analysis.

    Outputs

    Analysis of the current portfolio mix

    Assessment of COBIT alignment and gap analysis.

    2 Define Portfolio Target Mix, Criteria, and Roadmap

    The Purpose

    Define clear and usable portfolio criteria.

    Record/design portfolio management processes that will support the consistent use of portfolio criteria at all stages of the project lifecycle.

    Key Benefits Achieved

    Clearly defined and usable portfolio criteria.

    A portfolio management framework that supports the consistent use of the portfolio criteria across all stages of the project lifecycle.

    Activities

    2.1 Identify determinants of the portfolio mix, criteria, and constraints.

    2.2 Define the target mix, portfolio criteria, and portfolio metrics.

    2.3 Identify sources of funding and resourcing.

    2.4 Review and record the portfolio criteria based upon the goals and constraints.

    2.5 Create a PPM improvement roadmap.

    Outputs

    Portfolio criteria

    Portfolio metrics for intake, monitoring, closure, termination, reprioritization, and benefits tracking

    Portfolio Management Improvement Roadmap

    3 Design Improved Portfolio Sub-Processes

    The Purpose

    Ensure that the portfolio criteria are used to guide decision making at each stage of the project lifecycle when making decisions about which projects to include or remove from the portfolio.

    Key Benefits Achieved

    Processes that support decision making based upon the portfolio criteria.

    Processes that ensure the portfolio remains consistently organized according to the portfolio criteria.

    Activities

    3.1 Ensure that the metrics used for each sub-process are based upon the standard portfolio criteria.

    3.2 Establish the roles, accountabilities, and responsibilities for each sub-process needing improvement.

    3.3 Outline the workflow for each sub-process needing improvement.

    Outputs

    A RACI chart for each sub-process

    A workflow for each sub-process

    4 Change Impact Analysis and Stakeholder Engagement Plan

    The Purpose

    Ensure that the portfolio management improvement initiatives are sustainably adopted in the long term.

    Key Benefits Achieved

    Stakeholder engagement.

    Sustainable long-term adoption of the improved portfolio management practices.

    Activities

    4.1 Conduct a change impact analysis.

    4.2 Create a stakeholder engagement plan.

    Outputs

    Change Impact Analysis

    Stakeholder Engagement Plan

    Completed Portfolio Management SOP

    Position and Agree on ROI to Maximize the Impact of Data and Analytics

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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Because ROI is a financial concept, it can be difficult to apply ROI to anything that produces intangible value.
    • It is a lot harder to apply ROI to functions like data and analytics than it is to apply it to functions like sales without misrepresenting its true purpose.

    Our Advice

    Critical Insight

    • The standard ROI formula cannot be easily applied to data and analytics and other critical functions across the organization.
    • Data and analytics ROI strategy is based on the business problem being solved.
    • The ROI score itself doesn’t have to be perfect. Key decision makers need to agree on the parameters and measures of success.

    Impact and Result

    • Agreed-upon ROI parameters
    • Defined measures of success
    • Optimized ROI program effectiveness by establishing an appropriate cadence between key stakeholders

    Position and Agree on ROI to Maximize the Impact of Data and Analytics Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Data and Analytics ROI Strategy Deck – A guide for positioning ROI to maximize the value of data and analytics.

    This research is meant to ensure that data and analytics executives are aligned with the key business decision makers. Focus on the value you are trying to achieve rather than perfecting the ROI score.

    • Position and Agree on ROI to Maximize the Impact of Data and Analytics Storyboard

    2. Data and Analytics Service to Business ROI Map – An aligned ROI approach between key decision makers and data and analytics.

    A tool to be used by business and data and analytics decision makers to facilitate discussions about how to approach ROI for data and analytics.

    • Data and Analytics Service to Business ROI Map
    [infographic]

    Further reading

    Position and Agree on ROI to Maximize the Impact of Data and Analytics

    Data and analytics ROI strategy is based on the business problem being solved and agreed-upon value being generated.

    Analyst Perspective

    Missing out on a significant opportunity for returns could be the biggest cost to the project and its sponsor.

    This research is directed to the key decision makers tasked with addressing business problems. It also informs stakeholders that have any interest in ROI, especially when applying it to a data and analytics platform and practice.

    While organizations typically use ROI to measure the performance of their investments, the key to determining what investment makes sense is opportunity cost. Missing out on a significant opportunity for return could be the biggest cost to the project and its sponsor. By making sure you appropriately estimate costs and value returned for all data and analytics activities, you can prioritize the ones that bring in the greatest returns.

    Ibrahim Abdel-Kader
    Research Analyst,
    Data & Analytics Practice
    Info-Tech Research Group
    Ben Abrishami-Shirazi
    Technical Counselor
    Info-Tech Research Group

    Executive Summary – ROI on Data and Analytics

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    Return on investment (ROI) is a financial term, making it difficult to articulate value when trying to incorporate anything that produces something intangible.

    The more financial aspects there are to a professional function (e.g. sales and commodity-related functions), the easier it is to properly assess the ROI.

    However, for functions that primarily enable or support business functions (such as IT and data and analytics), it is a lot harder to apply ROI without misrepresenting its true purpose.

    • Apples and oranges – There is no simple way to apply the standard ROI formula to data and analytics among other critical functions across the organization.
    • Boiling the ocean – Obsession with finding a way to calculate a perfect ROI on data and analytics.
    • Not getting the big picture – Data and analytics teams suffer a skill set deficit when it comes to commercial acumen.
    • Not seeing eye to eye – ROI does not account for time in its calculation, making it prone to misalignment between stakeholders.

    Approach ROI for data and analytics appropriately:

    • Answer the following questions:
      • What is the business problem?
      • Whose business problem is it?
      • What is the objective?
    • Define measures of success based on the answers to the questions above.
    • Determine an appropriate cadence to continuously optimize the ROI program for data and analytics in collaboration with business problem owners.

    Info-Tech Insight

    ROI doesn’t have to be perfect. Parameters and measures of success need to be agreed upon with the key decision makers.

    Glossary

    Return on Investment (ROI): A financial term used to determine how much value has been or will be gained or lost based on the total cost of investment. It is typically expressed as a percentage and is supported by the following formula:

    Payback: How quickly money is paid back (or returned) on the initial investment.
    Business Problem Owner (BPO): A leader in the organization who is accountable and is the key decision maker tasked with addressing a business problem through a series of investments. BPOs may use ROI as a reference for how their financial investments have performed and to influence future investment decisions.
    Problem Solver: A key stakeholder tasked with collaborating with the BPO in addressing the business problem at hand. One of the problem solver’s responsibilities is to ensure that there is an improved return on the BPO’s investments.
    Return Enhancers: A category for capabilities that directly or indirectly enhance the return of an investment.
    Cost Savers: A category for capabilities that directly or indirectly save costs in relation of an investment.
    Investment Opportunity Enablers: A category for capabilities that create or enable a new investment opportunity that may yield a potential return.
    Game Changing Components: The components of a capability that directly yield value in solving a business problem.

    ROI strategy on data and analytics

    The image contains a screenshot of a diagram that demonstrates the ROI strategy on data and analytics.

    ROI roles

    Typical roles involved in the ROI strategy across the organization

    CDOs and CAOs typically have their budget allocated from both IT and business units.

    This is evidenced by the “State of the CIO Survey 2023” reporting that up to 63% of CDOs and CAOs have some budget allocated from within IT; therefore, up to 37% of budgets are entirely funded by business executives.

    This signifies the need to be aligned with peer executives and to use mechanisms like ROI to maximize the performance of investments.

    Source: Foundry, “State of the CIO Survey 2023.”

    Secure IT-OT Convergence

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    IT and OT are both very different complex systems. However, significant benefits have driven OT to be converged to IT. This results in IT security leaders, OT leaders and their teams' facing challenges in:

    • Governing and managing IT and OT security and accountabilities.
    • Converging security architecture and controls between IT and OT environments.
    • Compliance with regulations and standards.
    • Metrics for OT security effectiveness and efficiency.

    Our Advice

    Critical Insight

    • Returning to isolated OT is not beneficial for the organization, therefore IT and OT need to learn to collaborate starting with communication to build trust and to overcome differences between IT and OT. Next, negotiation is needed on components such as governance and management, security controls on OT environments, compliance with regulations and standards, and metrics for OT security.
    • Most OT incidents start with attacks against IT networks and then move laterally into the OT environment. Therefore, converging IT and OT security will help protect the entire organization.
    • OT interfaces with the physical world while IT system concerns more on cyber world. Thus, the two systems have different properties. The challenge is how to create strategic collaboration between IT-OT based on negotiation and this needs top-down support.

    Impact and Result

    Info-Tech’s approach in preparing for IT/OT convergence in the planning phase is coordination and collaboration of IT and OT to

    • initiate communication to define roles and responsibilities.
    • establish governance and build cross-functional team.
    • identify convergence components and compliance obligations.
    • assess readiness.

    Secure IT/OT Convergence Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Secure IT/OT Convergence Storyboard – A step-by-step document that walks you through how to secure IT-OT convergence.

    Info-Tech provides a three-phase framework of secure IT/OT convergence, namely Plan, Enhance, and Monitor & Optimize. The essential steps in Plan are to:

  • Initiate communication to define roles and responsibilities.
  • Establish governance and build a cross-functional team.
  • Identify convergence components and compliance obligations.
  • Assess readiness.
    • Secure IT/OT Convergence Storyboard

    2. Secure IT/OT Convergence Requirements Gathering Tool – A tool to map organizational goals to secure IT-OT goals.

    This tool serves as a repository for information about the organization, compliance, and other factors that will influence your IT/OT convergence.

    • Secure IT/OT Convergence Requirements Gathering Tool

    3. Secure IT/OT Convergence RACI Chart Tool – A tool to identify and understand the owners of various IT/OT convergence across the organization.

    A critical step in secure IT/OT convergence is populating a RACI (Responsible, Accountable, Consulted, and Informed) chart. The chart assists you in organizing roles for carrying out convergence steps and ensures that there are definite roles that different individuals in the organization must have. Complete this tool to assign tasks to suitable roles.

    • Secure IT/OT Convergence RACI Chart Tool
    [infographic]

    Further reading

    Secure IT/OT Convergence

    Create a holistic IT/OT security culture.

    Analyst Perspective

    Are you ready for secure IT/OT convergence?

    IT/OT convergence is less of a convergence and more of a migration. The previously entirely separate OT ecosystem is migrating into the IT ecosystem, primarily to improve access via connectivity and to leverage other standard IT capabilities for economic benefit.

    In the past, OT systems were engineered to be air gapped, relying on physical protection and with little or no security in design, (e.g. OT protocols without confidentiality properties). However, now, OT has become dependent on the IT capabilities of the organization, thus OT inherits IT’s security issues, that is, OT is becoming more vulnerable to attack from outside the system. IT/OT convergence is complex because the culture, policies, and rules of IT are quite foreign to OT processes such as change management, and the culture, policies, and rules of OT are likewise foreign to IT processes.

    A secure IT/OT convergence can be conceived of as a negotiation of a strong treaty between two systems: IT and OT. The essential initial step is to begin with communication between IT and OT, followed by necessary components such as governing and managing OT security priorities and accountabilities, converging security controls between IT and OT environments, assuring compliance with regulations and standards, and establishing metrics for OT security.

    Photo of Ida Siahaan, Research Director, Security and Privacy Practice, Info-Tech Research Group. Ida Siahaan
    Research Director, Security and Privacy Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    IT and OT are both very different complex systems. However, significant benefits have driven OT to converge with IT. This results in IT security leaders, OT leaders, and their teams facing challenges with:

    • Governing and managing IT and OT security and accountabilities.
    • Converging security architecture and controls between IT and OT environments.
    • Compliance with regulations and standards.
    • Metrics for OT security effectiveness and efficiency.
    Common Obstacles
    • IT/OT network segmentation and remote access issues, as most OT incidents indicate that the attackers gained access through the IT network, followed by infiltration into OT networks.
    • OT proprietary devices and unsecure protocols use outdated systems which may be insecure by design.
    • Different requirements of OT and IT security – i.e. IT (confidentiality, integrity, and availability) vs. OT (safety, reliability, and availability).
    Info-Tech’s Approach

    Info-Tech’s approach in preparing for IT/OT convergence (i.e. the Plan phase) is coordination and collaboration of IT and OT to:

    • Initiate communication to define roles and responsibilities.
    • Establish governance and build a cross-functional team.
    • Identify convergence components and compliance obligations.
    • Assess readiness.

    Info-Tech Insight

    Returning to isolated OT is not beneficial for the organization, so IT and OT need to learn to collaborate, starting with communication to build trust and to overcome their differences. Next, negotiation is needed on components such as governance and management, security controls on OT environments, compliance with regulations and standards, and establishing metrics for OT security.

    Consequences of unsecure IT/OT convergence

    OT systems were built with no or little security design

    90% of organizations that use OT experienced a security incident. (Fortinet, 2021. Ponemon, 2019.)

    Bar graph comparing three years, 2019-2021, of four different OT security incidents: 'Ransomeware', 'Insider breaches', 'Phishing', and 'Malware'.
    (Source: Fortinet, 2021.)
    Lack of visibility

    86% of OT security-related service engagements lack complete visibility of OT network in 2021 (90% in 2020, 81% in 2019). (Source: “Cybersecurity Year In Review” Dragos, 2022.)

    The need for secure IT/OT convergence

    Important Industrial Control System (ICS) cyber incidents

    2000
    Target: Australian sewage plant. Method: Insider attack. Impact: 265,000 gallons of untreated sewage released.
    2012
    Target: Middle East energy companies. Method: Shamoon. Impact: Overwritten Windows-based systems files.
    2014
    Target: German Steel Mill. Method: Spear-phishing. Impact: Blast furnace failed to shut down.
    2017
    Target: Middle East safety instrumented system (SIS). Method: TRISIS/TRITON. Impact: Modified SIS ladder logic.
    2022
    Target: Viasat’s KA-SAT network. Method: AcidRain. Impact: Significant loss of communication for the Ukrainian military, which relied on Viasat’s services.
    Timeline of Important Industrial Control System (ICS) cyber incidents.
    1903
    Target: Marconi wireless telegraph presentation. Method: Morse code. Impact: Fake message sent “Rats, rats, rats, rats. There was a young fellow of Italy, Who diddled the public quite prettily.”
    2010
    Target: Iranian uranium enrichment plant. Method: Stuxnet. Impact: Compromised programmable logic controllers (PLCs).
    2013
    Target: ICS supply chain. Method: Havex. Impact: Remote Access Trojan (RAT) collected information and uploaded data to command-and-control (C&C) servers
    2016
    Target: Ukrainian power grid. Method: BlackEnergy. Impact: For 1-6 hours, power outages for 230,000 consumers.
    2021
    Target: Colonial Pipeline. Method: DarkSide ransomware. Impact: Compromised billing infrastructure halted the pipeline operation.

    (Source: US Department of Energy, 2018.


    ”Significant Cyber Incidents,” CSIS, 2022


    MIT Technology Review, 2022.)

    Info-Tech Insight

    Most OT incidents start with attacks against IT networks and then move laterally into the OT environment. Therefore, converging IT and OT security will help protect the entire organization.

    Case Study

    Horizon Power
    Logo for Horizon Power.
    INDUSTRY
    Utilities
    SOURCE
    Interview

    Horizon Power is the regional power provider in Western Australia and stands out as a leader not only in the innovative delivery of sustainable power, but also in digital transformation. Horizon Power is quite mature in distributed energy resource management; moving away from centralized generation to decentralized, community-led generation, which reflects in its maturity in converging IT and OT.

    Horizon Power’s IT/OT convergence journey started over six years ago when advanced metering infrastructure (AMI) was installed across its entire service area – an area covering more than one quarter of the Australian continent.

    In these early days of the journey, the focus was on leveraging matured IT approaches such as adoption of cloud services to the OT environment, rather than converging the two. Many years later, Horizon Power has enabled OT data to be more accessible to derive business benefits such as customer usage data using data analytics with the objective of improving the collection and management of the OT data to improve business performance and decision making.

    The IT/OT convergence meets legislation such as the Australian Energy Sector Cyber Security Framework (AESCSF), which has impacts on the architectural layer of cybersecurity that support delivery of the site services.

    Results

    The lessons learned in converging IT and OT from Horizon Power were:

    • Start with forming relationships to build trust and overcome any divide between IT and OT.
    • Collaborate with IT and OT teams to successfully implement solutions, such as vulnerability management and discovery tools for OT assets.
    • Switch the focus from confidentiality and integrity to availability in solutions evaluation
    • Develop training and awareness programs for all levels of the organization.
    • Actively encourage visible sponsorship across management by providing regular updates and consistent messaging.
    • Monitor cybersecurity metrics such as vulnerabilities, mean time to treat vulnerabilities, and intrusion attempts.
    • Manage third-party vendors using a platform which not only performs external monitoring but provides third-party vendors with visibility or potential threats in their organization.

    The Secure IT/OT Convergence Framework

    IT/OT convergence is less of a convergence and more of a migration. The previously entirely separate OT ecosystem is migrating onto the IT ecosystem, to improve access via the internet and to leverage other standard IT capabilities. However, IT and OT are historically very different, and without careful calculation, simply connecting the two systems will result in a problem. Therefore, IT and OT need to learn to live together starting with communication to build trust and to overcome differences between IT and OT.
    Convergence Elements
    • Process convergence
    • Software and data convergence
    • Network and infrastructure convergence
    Target Groups
    • OT leader and teams
    • IT leader and teams
    • Security leader and teams
    Security Components
    • Governance and compliance
    • Security strategy
    • Risk management
    • Security policies
    • IR, DR, BCP
    • Security awareness and training
    • Security architecture and controls

    Plan

    • Initiate communication
    • Define roles and responsibilities
    • Establish governance and build a cross-functional team
    • Identify convergence elements and compliance obligations
    • Assess readiness

    Governance

    Compliance

    Enhance

    • Update security strategy for IT/OT convergence
    • Update risk-management framework for IT/OT convergence
    • Update security policies and procedures for IT/OT convergence
    • Update incident response, disaster recovery, and business continuity plan for IT/OT convergence

    Security strategy

    Risk management

    Security policies and procedures

    IR, DR, and BCP

    Monitor &
    Optimize

    • Implement awareness, induction, and cross-training program
    • Design and deploy converging security architecture and controls
    • Establish and monitor IT/OT security metrics on effectiveness and efficiency
    • Red-team followed by blue-team activity for cross-functional team building

    Awareness and cross-training

    Architecture and controls

    Phases
    Color-coded phases with arrows looping back up from the bottom to top phase.
    • Plan
    • Enhance
    • Monitor & Optimize
    Plan Outcomes
    • Mapping business goals to IT/OT security goals
    • RACI chart for priorities and accountabilities
    • Compliance obligations register
    • Readiness checklist
    Enhance Outcomes
    • Security strategy for IT/OT convergence
    • Risk management framework
    • Security policies & procedures
    • IR, DR, BCP
    Monitor & Optimize Outcomes
    • Security awareness and training
    • Security architecture and controls
    Plan Benefits
    • Improved flexibility and less divided IT/OT
    • Improved compliance
    Enhance Benefits
    • Increased strategic common goals
    • Increased efficiency and versatility
    Monitor & Optimize Benefits
    • Enhanced security
    • Reduced costs

    Plan

    Initiate communication

    To initiate communication between the IT and OT teams, it is important to understand how the two groups are different and to build trust to find a holistic approach which overcomes those differences.
    IT OT
    Remote Access Well-defined access control Usually single-level access control
    Interfaces Human Machine, equipment
    Software ERP, CRM, HRIS, payroll SCADA, DCS
    Hardware Servers, switches, PCs PLC, HMI, sensors, motors
    Networks Ethernet Fieldbus
    Focus Reporting, communication Up-time, precision, safety
    Change management Frequent updates and patches Infrequent updates and patches
    Security Confidentiality, integrity, availability Safety, reliability, availability
    Time requirement Normally not time critical Real time

    Info-Tech Insight

    OT interfaces with the physical world while IT system concerns more on cyber world. Thus, the two systems have different properties. The challenge is how to create strategic collaboration between IT and OT based on negotiation, and this needs top-down support.

    Identifying organization goals is the first step in aligning your secure IT/OT convergence with your organization’s vision.

    • Security leaders need to understand the direction the organization is headed in.
    • Wise security investments depend on aligning your security initiatives to the organization.
    • Secure IT/OT convergence should contribute to your organization’s objectives by supporting operational performance and ensuring brand protection and shareholder value.

    Map organizational goals to IT/OT security goals

    Input: Corporate, IT, and OT strategies

    Output: Your goals for the security strategy

    Materials: Secure IT/OT Convergence Requirements Gathering Tool

    Participants: Executive leadership, OT leader, IT leader, Security leader, Compliance, Legal, Risk management

    1. As a group, brainstorm organization goals.
      1. Review relevant corporate, IT, and OT strategies.
    2. Record the most important business goals in the Secure IT/OT Convergence Requirements Gathering Tool. Try to limit the number of business goals to no more than 10 goals. This limitation will be critical to helping focus on your secure IT/OT convergence.
    3. For each goal, identify one to two security alignment goals. These should be objectives for the security strategy that will support the identified organization goals.

    Download the Secure IT/OT Convergence Requirements Gathering Tool

    Record organizational goals

    Sample of the definitions table with columns numbered 1-4.

    Refer to the Secure IT/OT Convergence Framework when filling in the following elements.

    1. Record your identified organization goals in the Goals Cascade tab of the Secure IT/OT Convergence Requirements Gathering Tool.
    2. For each of your organizational goals, identify IT alignment goals.
    3. For each of your organizational goals, identify OT alignment goals.
    4. For each of your organizational goals, select one to two IT/OT security alignment goals from the drop-down lists.

    Establish scope and boundaries

    It is important to know at the outset of the strategy: What are we trying to secure in IT/OT convergence ?
    This includes physical areas we are responsible for, types of data we care about, and departments or IT/OT systems we are responsible for.

    This also includes what is not in scope. For some outsourced services or locations, you may not be responsible for their security. In some business departments, you may not have control of security processes. Ensure that it is made explicit at the outset what will be included and what will be excluded from security considerations.

    Physical Scope and Boundaries

    • How many offices and locations does your organization have?
    • Which locations/offices will be covered by your information security management system (ISMS)?
    • How sensitive is the data residing at each location?
    • You may have many physical locations, and it is not necessary to list each one. Rather, list exceptional cases that are specifically in or out of scope.

    IT Systems Scope and Boundaries

    • There may be hundreds of applications that are run and maintained in your organization. Some of these may be legacy applications. Do you need to secure all your programs or only a select few?
    • Is the system owned or outsourced?
    • Where are you accountable for security?
    • How sensitive is the data that each system handles?

    Organizational Scope and Boundaries

    • Will your ISMS cover all departments within your organization? For example, do certain departments (e.g. operations) not need any security coverage?
    • Do you have the ability to make security decisions for each department?
    • Who are the key stakeholders/data owners for each department?

    OT Systems Scope and Boundaries

    • There may be hundreds of OT systems that are run and maintained in your organization. Do you need to secure all OT or a select subset?
    • Is the system owned or outsourced?
    • Where are you accountable for safety and security?
    • What reliability requirements does each system handle?

    Record scope and boundaries

    Sample Scope and Boundaries table. Refer to the Secure IT/OT Convergence Framework when filling in the following elements:
    • Record your security-related organizational scope, physical location scope, IT systems scope, and OT systems scope in the Scope tab of the Secure IT/OT Convergence Requirements Gathering Tool.
    • For each item scoped, give the rationale for including it in the comments column. Careful attention should be paid to any elements that are not in scope.

    Plan

    Define roles and responsibilities

    Input: List of relevant stakeholders

    Output: Roles and responsibilities for the secure IT/OT convergence program

    Materials: Secure IT/OT Convergence RACI Chart Tool

    Participants: Executive leadership, OT leader, IT leader, Security leader

    There are many factors that impact an organization’s level of effectiveness as it relates to IT/OT convergence. How the two groups interact, what skill sets exist, the level of clarity around roles and responsibilities, and the degree of executive support and alignment are only a few. Thus, it is imperative in the planning phase to identify stakeholders who are:

    • Responsible: The people who do the work to accomplish the activity; they have been tasked with completing the activity and/or getting a decision made.
    • Accountable: The person who is accountable for the completion of the activity. Ideally, this is a single person and will often be an executive or program sponsor.
    • Consulted: The people who provide information. This is usually several people, typically called subject matter experts (SMEs).
    • Informed: The people who are updated on progress. These are resources that are affected by the outcome of the activities and need to be kept up to date.

    Download the Secure IT/OT Convergence RACI Chart Tool

    Define RACI Chart

    Sample RACI chart with only the 'Plan' section enlarged.

    Define responsible, accountable, consulted, and informed (RACI) stakeholders.
    1. Customize the "work units" to best reflect your operation with applicable stakeholders.
    2. Customize the "action“ rows as required.
    Info-Tech Insight

    The roles and responsibilities should be clearly defined. For example, IT network should be responsible for the communication and configuration of all access points and devices from the remote client to the control system DMZ, and controls engineering should be responsible from the control system DMZ to the control system.

    Plan

    Establish governance and build cross-functional team

    To establish governance and build an IT/OT cross-functional team, it is important to understand the operation of OT systems and their interactions with IT within the organization, e.g. ad hoc, centralized, decentralized.

    The maturity ladder with levels 'Fully Converged', 'Collaborative Partners', 'Trusted Resources', 'Affiliated Entities', and 'Siloed' at the bottom. Each level has four maturity indicators listed.

    Info-Tech Insight

    To determine IT/OT convergence maturity level, Info-Tech provides the IT/OT Convergence Self-Evaluation Tool.

    Centralized security governance model example

    Example of a centralized security governance model.

    Plan

    Identify convergence elements and compliance obligations

    To switch the focus from confidentiality and integrity to safety and availability for OT system, it is important to have a common language such as the Purdue model for technical communication.
    • A lot of OT compliance standards are technically focused and do not address governance and management, e.g. IT standards like the NIST Cybersecurity Framework. For example, OT system modeling with Purdue model will help IT teams to understand assets, networking, and controls. This understanding is needed to know the possible security solutions and where these solutions could be embedded to the OT system with respect to safety, reliability, and availability.
    • However, deployment of technical solutions or patches to OT system may nullify warranty, so arrangements should be made to manage this with the vendor or manufacturer prior to modification.
    • Finally, OT modernizations such as smart grid together with the advent of IIoT where data flow is becoming less hierarchical have encouraged the birth of a hybrid Purdue model, which maintains segmentation with flexibility for communications.

    Level 5: Enterprise Network

    Level 4: Site Business

    Level 3.5: DMZ
    Example: Patch Management Server, Application Server, Remote Access Server

    Level 3: Site Operations
    Example: SCADA Server, Engineering Workstation, Historian

    Level 2: Area Supervisory Control
    Example: SCADA Client, HMI

    Level 1: Basic Control
    Example: Batch Controls, Discrete Controls, Continuous Process Controls, Safety Controls, e.g. PLCs, RTUs

    Level 0: Process
    Example: Sensors, Actuators, Field Devices

    (Source: “Purdue Enterprise Reference Architecture (PERA) Model,” ISA-99.)

    Identify compliance obligations

    To manage compliance obligations, it is important to use a platform which not only performs internal and external monitoring, but also provides third-party vendors with visibility on potential threats in their organization.
    Example table of compliance obligations standards. Example tables of compliance obligations regulations and guidelines.

    Source:
    ENISA, 2013
    DHS, 2009.

    • OT system has compliance obligations with industry regulations and security standards/regulations/guidelines. See the lists given. The lists are not exhaustive.
    • OT system owner can use the standards/regulations/guidelines as a benchmark to determine and manage the security level provided by third parties.
    • It is important to understand the various frameworks and to adhere to the appropriate compliance obligations, e.g. IEC/ISA 62443 - Security for Industrial Automation and Control Systems Series.

    IEC/ISA 62443 - Security for Industrial Automation and Control Systems Series

    International series of standards for asset owners, system integrators, and product manufacturers.
    Diagram of the international series of standards for asset owners.
    (Source: Cooksley, 2021)
    • IEC/ISA 62443 is a comprehensive international series of standards covering security for ICS systems, which recognizes three roles, namely: asset owner, system integrator, and product manufacturer.
    • In IEC/ISA 62443, requirements flow from the asset owner to the product manufacturer, while solutions flow in the opposite direction.
    • For the asset owner who owns and operates a system, IEC 62443-2 enables defining target security level with reference to a threat level and using the standard as a benchmark to determine the current security level.
    • For the system integrator, IEC 62443-3 assists to evaluate the asset owner’s requirements to create a system design. IEC 62443-3 also provides a method for verification that components provided by the product manufacturer are securely developed and support the functionality required.

    Record your compliance obligations

    Refer to the “Goals Cascade” tab of the Secure IT/OT Convergence Requirements Gathering Tool.
    1. Identify your compliance obligations. Most organizations have compliance obligations that must be adhered to. These can include both mandatory and voluntary obligations. Mandatory obligations include:
      1. Laws
      2. Government regulations
      3. Industry standards
      4. Contractual agreements
      Voluntary obligations include standards that the organization has chosen to follow for best practices and any obligations that are required to maintain certifications. Organizations will have many different compliance obligations. For the purposes of your secure IT/OT convergence, include only those that have OT security requirements.
    2. Record your compliance obligations, along with any notes, in your copy of the Secure IT/OT Convergence Requirements Gathering Tool.
    3. Refer to the “Compliance DB” tab for lists of standards/regulations/guidelines.
    Table of mandatory and voluntary security compliance obligations.

    Plan

    Assess readiness

    Readiness checklist for secure IT/OT convergence

    People

    • Define roles and responsibilities on interaction based on skill sets and the degree of support and alignment.
    • Adopt well-established security governance practices for cross-functional teams.
    • Analyze and develop skills required by implementing awareness, induction, and cross-training program.

    Process

    • Conduct a maturity assessment of key processes and highlight interdependencies.
    • Redesign cybersecurity processes for your secure IT/OT convergence program.
    • Develop a baseline and periodically review on risks, security policies and procedures, incident response, disaster recovery, and business continuity plan.

    Technology

    • Conduct a maturity assessment and identify convergence elements and compliance obligations.
    • Develop a roadmap and deploy converging security architecture and controls step by step, working with trusted technology partners.
    • Monitor security metrics on effectiveness and efficiency and conduct continuous testing by red-team and blue-team activities.

    (Source: “Grid Modernization: Optimize Opportunities And Minimize Risks,” Info-Tech)

    Enhance

    Update security strategy

    To update security strategy, it is important to actively encourage visible sponsorship across management and to provide regular updates.

    Cycle for updating security strategy: 'Architecture design', 'Procurement', 'Installation', 'Maintenance', 'Decommissioning'.
    (Source: NIST SP 800-82 Rev.3, “Guide to Operational Technology (OT) Security,” NIST, 2022.)
    • OT system life cycle is like the IT system life cycle, starting with architectural design and ending with decommissioning.
    • Currently, IT only gets involved from installation or maintenance, so they may not fully understand the OT system. Therefore, if OT security is compromised, the same personnel who commissioned the OT system (e.g. engineering, electrical, and maintenance specialists) must be involved. Thus, it is important to have the IT team collaborate with the OT team in each stage of the OT system’s life cycle.
    • Finally, it is necessary to have propositional sharing of responsibilities between IT leaders, security leaders, and OT leaders who have broader responsibilities.

    Enhance

    Update risk management framework

    The need for asset and threat taxonomy

    • One of issues in IT/OT convergence is that OT systems focus on production, so IT solutions like security patching or updates may deteriorate a machine or take a machine offline and may not be applicable. For example, some facilities run with reliability of 99.999%, which only allows maximum of 5 minutes and 35 seconds or less of downtime per year.
    • Managing risks requires an understanding of the assets and threats for IT/OT systems. Having a taxonomy of the assets and the threats cand help.
    • Applying normal IT solutions to mitigate security risks may not be applicable in an OT environment, e.g. running an antivirus tool on OT system may remove essential OT operations files. Thus, this approach must be avoided; instead, systems must be rebuilt from golden images.
    Risk management framework.
    (Source: ENISA, 2018.)

    Enhance

    Update security policies and procedures

    • Policy is the link between people, process, and technology for any size of organization. Small organizations may think that having formal policies in place is not necessary for their operations, but compliance is applicable to all organizations, and vulnerabilities affect organizations of all sizes as well. Small organizations partnering with clients or other organizations are sometimes viewed as ideal proxies for attackers.
    • Updating security policies to align with the OT system so that there is a uniform approach to securing both IT and OT environments has several benefits. For example, enhancing the overall security posture as issues are pre-emptively avoided, being better prepared for auditing and compliance requirements, and improving governance especially when OT governance is weak.
    • In updating security policies, it is important to redefine the policy framework to include the OT framework and to prioritize the development of security policies. For example, entities that own or manage US and Canadian electric power grids must comply with North American Electric Reliability Corporation Critical Infrastructure Protection (NERC CIP) standards, specifically CIP-003 for Policy and Governance. This can be achieved by understanding the current state of policies and by right-sizing the policy suite based on a policy hierarchy.
    The White House released an Executive Order on Improving the Nation’s Cybersecurity (EO 14028) in 2021 that establishes new requirements on the scope of protection and security policy such that it must include both IT and OT.

    Policy hierarchy example

    This example of a policy hierarchy features templates from Info-Tech’s Develop and Deploy Security Policies and Identify the Best Framework for Your Security Policies research.

    Example policy hierarchy with four levels, from top-down: 'Governance', 'Process-based policies', 'Prescriptive/ technical (for IT including OT elements)', 'Prescriptive/ technical (for users)'.

    Enhance

    Update IR, DR, and BCP

    A proactive approach to security is important, so actions such as updating and testing the incident response plan for OT are a must. (“Cybersecurity Year In Review” Dragos, 2022.)

    1. Customize organizational chart for IT/OT IR, DR, BCP based on governance and management model.
      E.g. ad hoc, internal distributed, internal centralized, combined distributed, and decentralized. (Software Engineering Institute, 2003)
    2. Adjust the authority of the new organizational chart and decide if it requires additional staffing.
      E.g. full authority, shared authority. (Software Engineering Institute, 2003)
    3. Update IR plan, DR plan, and BCP for IT/OT convergence.
      E.g. incorporate zero trust principles for converge network
    4. Testing updated IR plan, DR plan, and BCP.

    Optimize

    Implement awareness, induction, and cross-training

    To develop training and awareness programs for all levels of the organization, it is important to understand the common challenges in IT security that also affect secure IT/OT convergence and how to overcome those challenges.

    Alert Fatigue

    Too many false alarms, too many events to process, and an evolving threat landscape that wastes analysts’ valuable time on mundane tasks such as evidence collection. Meanwhile, only limited time is given for decision and conclusion, which results in fear of missing an incident and alert fatigue.

    Skill Shortages

    Obtaining and retaining cybersecurity-skilled talent is challenging. Organizations need to invest in the people, but not all organizations will be able to invest sufficiently to have their own dedicated security team.

    Lack of Insight

    To report progress, clear metrics are needed. However, cybersecurity still falls short in this area, as the system itself is complex, and much work is siloed. Furthermore, lessons learned are not yet distilled into insights yet for improving future accuracy.

    Lack of Visibility

    Ensuring complete visibility of the threat landscape, risks, and assets requires system integration and consistent workflow across the organization, and the convergence of OT, IoT, and IT enhances this challenge (e.g. machines cannot be scanned during operational uptime).
    (Source: Security Intelligence, 2020.)
    “Cybersecurity staff are feeling burnout and stressed to the extent that many are considering leaving their jobs.” (Danny Palmer, ZDNET News, 2022)

    Awareness may not correspond to readiness

    • An issue with IT/OT convergence training and awareness happens when awareness exists, but the personnel are trained only for IT security and are not trained for OT-specific security. For example, some organizations still use generic topics such as not opening email attachments, when the personnel do not even operate using email nor in a web browsing environment. (“Assessing Operational Readiness,” Dragos, 2022)
    • Meanwhile, as is the case with IT, OT security training topics are broad, such as OT threat intelligence, OT-specific incident response, and tabletop exercises.
    • Hence, it requires the creation of a training program development plan that considers the various audiences and topics and maps them accordingly.
    • Moreover, roles are also evolving due to convergence and modernization. These new roles require an integrative skill set. For example, the grid security & ops team might consist of an IT security specialist, SCADA technician/engineer, and OT/IIOT security specialist where OT/IIOT security specialist is a new role. (Grid Modernization: Optimize Opportunities and Minimize Risks,” Info-Tech)
    • In conclusion, it is important to approach talent development with an open mind. The ability to learn and flexibility in the face of change are important attributes, and technical skill sets can be improved with certifications and training.
    “One area regularly observed by Dragos is a weakness in overall cyber readiness and training tailored specific to the OT environment.” (“Assessing Operational Technology,” Dragos, 2022.)

    Certifications

    What are the options?
    • One of issues in certification is the complexity on relevancy in topics with respect to roles and levels.
    • An example solution is the European Union Agency for Cybersecurity (ENISA)’s approach to analyzing existing certifications by orientation, scope, and supporting bodies, grouped into specific certifications, relevant certifications, and safety certifications.

    Specific cybersecurity certification of ICS/SCADA
    Example: ISA-99/IEC 62443 Cybersecurity Certificate Program, GIAC Global Industrial Cyber Security Professional (GICSP), Certified SCADA Security Architect (CSSA), EC-Council ICS/SCADA Cybersecurity Training Course.

    Other relevant certification schemes
    Example: Network and Information Security (NIS) Driving License, ISA Certified Automation Professional (CAP), Industrial Security Professional Certification (NCMS-ISP).

    Safety Certifications
    Example: Board of Certified Safety Professionals (BCSP), European Network of Safety and Health Professional Organisations (ENSHPO).

    Order of certifications with 'Orientation' at the top, 'Scope', then 'Support'.(Source: ENISA, 2015.)

    Optimize

    Design and deploy converging security architecture and controls

    • IT/OT convergence architecture can be modeled as a layered structure based on security. In this structure, the bottom layer is referred as “OT High-Security Zone” and the topmost layer is “IT Low-Security Zone.” In this model, each layer has its own set of controls configured and acts like an additional layer of security for the zone underneath it.
    • The data flows from the “OT High-Security Zone” to the topmost layer, the “IT Low-Security Zone,” and the traffic must be verified to pass to another zone based on the need-to-know principle.
    • In the normal control flow within the “OT High-Security Zone” from level 3 to level 0, the traffic must be verified to pass to another level based on the principle of least privilege.
    • Remote access (dotted arrow) is allowed under strict access control and change control based on the zero-trust principle with clear segmentation and a point for disconnection between the “OT High-Security Zone” and the “OT Low-Security Zone”
    • This model simplifies the security process, as if the lower layers have been compromised, then the compromise can be confined on that layer, and it also prevents lateral movement as access is always verified.
    Diagram for the deployments of converging security architecture.(Source: “Purdue Enterprise Reference Architecture (PERA) model,” ISA-99.)

    Off-the-shelf solutions

    Getting the right recipe: What criteria to consider?

    Image of a shopping cart with the four headlines on the right listed in order from top to bottom.
    Icon of an eye crossed out. Visibility and Asset Management

    Passive data monitoring using various protocol layers, active queries to devices, or parsing configuration files of OT, IoT, and IT environments on assets, processes, and connectivity paths.

    Icon of gears. Threat Detection, Mitigation, and Response (+ Hunting)

    Automation of threat analysis (signature-based, specification-based, anomaly-based, sandboxing) not only in IT but also in relevant environments, e.g. IoT, IIoT, and OT on assets, data, network, and orchestration with threat intelligence sharing and analytics.

    Icon of a check and pen. Risk Assessment and Vulnerability Management

    Risk scoring approach (qualitative, quantitative) based on variables such as behavioral patterns and geolocation. Patching and vulnerability management.

    Icon of a wallet. Usability, Architecture, Cost

    The user and administrative experience, multiple deployment options and extensive integration capabilities, and affordability.

    Optimize

    Establish and monitor IT/OT security metrics for effectiveness and efficiency

    Role of security metrics in a cybersecurity program (EPRI, 2017.)
    • Requirements for secure IT/OT are derived from mandatory or voluntary compliance, e.g. NERC CIP, NIST SP 800-53.
    • Frameworks for secure IT/OT are used to build and implement security, e.g. NIST CSF, AESCSF.
    • Maturity of secure IT/OT is used to measure the state of security, e.g. C2M2, CMMC.
    • Security metrics have the role of measuring effectiveness and efficiency.

    Icon of a person ascending stairs.
    Safety

    OT interfaces with the physical world. Thus, metrics based on risks related with life, health, and safety are crucial. These metrics motivate personnel by making clear why they should care about security. (EPRI, 2017.)

    Icon of a person ascending stairs.
    Business Performance

    The impact of security on the business can be measured in various metrics such as operational metrics, service level agreements (SLAs), and financial metrics. (BMC, 2022.)

    Icon of a person ascending stairs.
    Technology Performance

    Early detection will lead to faster remediation and less damage. Therefore, metrics such as maximum tolerable downtime (MTD) and mean time to recovery (MTR) indicate system reliability. (Dark Reading, 2022)

    Icon of a person ascending stairs.
    Security Culture

    The metrics for the overall quality of security culture with indicators such as compliance and audit, vulnerability management, and training and awareness.

    Further information

    Related Info-Tech Research

    Sample of 'Build an Information Security Strategy'.

    Build an Information Security Strategy

    Info-Tech has developed a highly effective approach to building an information security strategy – an approach that has been successfully tested and refined for over seven years with hundreds of organizations.

    This unique approach includes tools for ensuring alignment with business objectives, assessing organizational risk and stakeholder expectations, enabling a comprehensive current-state assessment, prioritizing initiatives, and building a security roadmap.

    Sample of 'Preparing for Technology Convergence in Manufacturing'.

    Preparing for Technology Convergence in Manufacturing

    Information technology (IT) and operational technology (OT) teams have a long history of misalignment and poor communication.

    Stakeholder expectations and technology convergence create the need to leave the past behind and build a culture of collaboration.

    Sample of 'Implement a Security Governance and Management Program'.

    Implement a Security Governance and Management Program

    Your security governance and management program needs to be aligned with business goals to be effective.

    This approach also helps provide a starting point to develop a realistic governance and management program.

    This project will guide you through the process of implementing and monitoring a security governance and management program that prioritizes security while keeping costs to a minimum.

    Bibliography

    Assante, Michael J. and Robert M. Lee. “The Industrial Control System Cyber Kill Chain.” SANS Institute, 2015.

    “Certification of Cyber Security Skills of ICS/SCADA Professionals.” European Union Agency for Cybersecurity (ENISA), 2015. Web.

    Cooksley, Mark. “The IEC 62443 Series of Standards: A Product Manufacturer‘s Perspective.” YouTube, uploaded by Plainly Explained, 27 Apr. 2021. Accessed 26 Aug. 2022.

    “Cyber Security Metrics for the Electric Sector: Volume 3.” Electric Power Research Institute (EPRI), 2017.

    “Cybersecurity and Physical Security Convergence.” Cybersecurity and Infrastructure Security Agency (CISA). Accessed 19 May 2022.

    “Cybersecurity in Operational Technology: 7 Insights You Need to Know,” Ponemon, 2019. Web.

    “Developing an Operational Technology and Information Technology Incident Response Plan.” Public Safety Canada, 2020. Accessed 6 Sep. 2022.

    Gilsinn, Jim. “Assessing Operational Technology (OT) Cybersecurity Maturity.” Dragos, 2021. Accessed 02 Sep. 2022.

    “Good Practices for Security of Internet of Things.” European Union Agency for Cybersecurity (ENISA), 2018. Web.

    Greenfield, David. “Is the Purdue Model Still Relevant?” AutomationWorld. Accessed 1 Sep. 2022

    Hemsley, Kevin E., and Dr. Robert E. Fisher. “History of Industrial Control System Cyber Incidents.” US Department of Energy (DOE), 2018. Accessed 29 Aug. 2022.

    “ICS Security Related Working Groups, Standards and Initiatives.” European Union Agency for Cybersecurity (ENISA), 2013.

    Killcrece, Georgia, et al. “Organizational Models for Computer Security Incident Response Teams (CSIRTs).” Software Engineering Institute, CMU, 2003.

    Liebig, Edward. “Security Culture: An OT Survival Story.” Dark Reading, 30 Aug. 2022. Accessed 29 Aug. 2022.

    Bibliography

    O'Neill, Patrick. “Russia Hacked an American Satellite Company One Hour Before the Ukraine Invasion.” MIT Technology Review, 10 May 2022. Accessed 26 Aug. 2022.

    Palmer, Danny. “Your Cybersecurity Staff Are Burned Out – And Many Have Thought About Quitting.” Zdnet, 08 Aug. 2022. Accessed 19 Aug. 2022.

    Pathak, Parag. “What Is Threat Management? Common Challenges and Best Practices.” SecurityIntelligence, 23 Jan. 2020. Web.

    Raza, Muhammad. “Introduction To IT Metrics & KPIs.” BMC, 5 May 2022. Accessed 12 Sep. 2022.

    “Recommended Practice: Developing an Industrial Control Systems Cybersecurity Incident Response Capability.” Department of Homeland Security (DHS), Oct. 2009. Web.

    Sharma, Ax. “Sigma Rules Explained: When and How to Use Them to Log Events.” CSO Online, 16 Jun. 2018. Accessed 15 Aug. 2022.

    “Significant Cyber Incidents.” Center for Strategic and International Studies (CSIS). Accessed 1 Sep. 2022.

    Tom, Steven, et al. “Recommended Practice for Patch Management of Control Systems.” Department of Homeland Security (DHS), 2008. Web.

    “2021 ICS/OT Cybersecurity Year In Review.” Dragos, 2022. Accessed 6 Sep. 2022.

    “2021 State of Operational Technology and Cybersecurity Report,” Fortinet, 2021. Web.

    Zetter, Kim. “Pre-Stuxnet, Post-Stuxnet: Everything Has Changed, Nothing Has Changed.” Black Hat USA, 08 Aug. 2022. Accessed 19 Aug. 2022.

    Research Contributors and Experts

    Photo of Jeff Campbell, Manager, Technology Shared Services, Horizon Power, AU. Jeff Campbell
    Manager, Technology Shared Services
    Horizon Power, AU

    Jeff Campbell has more than 20 years' experience in information security, having worked in both private and government organizations in education, finance, and utilities sectors.

    Having focused on developing and implementing information security programs and controls, Jeff is tasked with enabling Horizon Power to capitalize on IoT opportunities while maintaining the core security basics of confidentiality, integrity and availability.

    As Horizon Power leads the energy transition and moves to become a digital utility, Jeff ensures the security architecture that supports these services provides safer and more reliable automation infrastructures.

    Christopher Harrington
    Chief Technology Officer (CTO)
    Carolinas Telco Federal Credit Union

    Frank DePaola
    Vice President, Chief Information Security Officer (CISO)
    Enpro

    Kwasi Boakye-Boateng
    Cybersecurity Researcher
    Canadian Institute for Cybersecurity

    Build your service map: What does your company do for your customers?

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    After three decades navigating the complexities of organizational resilience, one truth stands clearer than ever: you cannot truly protect what you do not deeply understand. And for any business, especially in today's dynamic landscape, what you do is ultimately about what you do for your customers. There is something that I see insufficiently matured or missing in many companies: building a comprehensive “service map.”

    Think about it. We pour resources into product development, marketing, and sales, yet how often do we collectively pause to articulate, across all departments, exactly what services we provide to our customers? It sounds simple, doesn't it? Yet, the reality is typically a fragmented understanding, siloed information, and a distinct lack of a holistic view, except by a few key people.

    Why is this clear view so critical? Because your customers don't interact with your internal departments; they interact with your services. They don't care about your organizational chart; they care about how seamlessly you meet their needs. Without a clear service map, you have blind spots. You miss opportunities for optimization, you introduce friction into customer journeys, and critically, you compromise your ability to recover when things go wrong. Resilience isn't just about bouncing back; it's about understanding what's truly essential to protect your customer relationships.

    Let's make this real.


    What services do banks offer? It’s far more than just “banking.” They provide:

    • Retail Banking: Current accounts, savings accounts, debit/credit cards, personal loans, mortgages.

    • Investment Services: Wealth management, brokerage, mutual funds, pension products.

    • Business Banking: Corporate loans, treasury services, payroll solutions, trade finance.

    • Digital Services: Online banking platforms, mobile apps, and payment gateways.

    • Advisory Services: Financial planning, retirement planning, and estate planning.

    Let's hone in on an often complex offering: a pension savings product where you contribute monthly. This isn't just a “product” on a shelf; it's a living, breathing service with a distinct customer journey.

    Imagine the customer journey for this:

    1. Customer Initiates Payment (or Automated Process Triggers): On the designated payment date, a SEPA Direct Debit instruction is initiated, pulling funds from the customer's linked bank account.

    2. Funds Transfer & Clearance: The funds travel through interbank networks, cleared and settled between the customer's bank and the financial institution’s holding accounts.

    3. Internal Reconciliation & Allocation: Upon receipt, the funds are reconciled against the customer's pension account number and allocated to their specific pension product.

    4. Investment Instruction: Based on the product's pre-defined investment strategy (e.g., a balanced fund, equity fund), an instruction is generated to purchase units in the underlying investments.

    5. Market Execution: The instruction is sent to the relevant trading desks or automated systems, which execute the purchase of shares, bonds, or other assets on the stock market at prevailing market prices.

    6. Confirmation & Update: Once the trade is settled, the customer's pension account is updated to reflect the new units purchased and the updated total value, often visible via an online portal or statement.


    For every single step in this service, your organization needs robust capabilities to make these steps visible and resilient to all stakeholders who “work around that service.” This isn't just for IT; it's for compliance, operations, customer service, and even marketing.

    Let's look at the same for a realtor company specializing in rental properties:

    • Service Map for property owners and landlords:

      • Property Listing & Marketing: Creating professional listings, photography, virtual tours, and advertising on various platforms (online portals, social media, and local networks).

      • Tenant Sourcing & Vetting: Conducting viewings, screening potential tenants (credit checks, employment verification, previous landlord references), and background checks.

      • Lease Agreement Management: Drafting, negotiating, and executing legally compliant rental contracts.

      • Property Maintenance & Repairs Coordination: Arranging routine maintenance, coordinating emergency repairs with vetted contractors, and overseeing work quality.

      • Property Inspections: Conducting periodic property inspections (move-in, routine, move-out) to ensure property condition and compliance with lease terms.

      • Compliance & Legal Guidance: Advising on landlord-tenant laws, health & safety regulations, and handling eviction processes if necessary.

      • Security Deposit Management: Collecting, holding, and returning security deposits in accordance with legal requirements.

    • Services for tenants:

      • Property Search & Matching: Assisting prospective tenants in finding suitable properties based on their needs and budget.

      • Viewing Scheduling: Arranging property viewings and providing access.

      • Application Processing: Guiding tenants through the application process and necessary documentation.

      • Lease Onboarding: Explaining lease terms, facilitating key handover, and conducting move-in inspections.

      • Maintenance Request Handling: A clear process for tenants to report maintenance issues and track resolution.

      • Emergency Support: Providing contact points and procedures for urgent property-related emergencies.

      • Lease Renewal & Move-out Support: Managing lease renewals, providing guidance on move-out procedures, and facilitating security deposit returns.

    Many of these will require automated systems. The customer-facing ones even more so. You need to understand the customer journeys for each entry in your service map.

    You need:

    • Comprehensive Monitoring & Alerting: Real-time visibility into every step of the journey, flagging anomalies or delays before they become customer-impacting issues. Build monitoring capabilities into the systems and build the operational capability to follow up on alerts and events. There are now products on the market that can do a lot of the heavy lifting for you. Be prepared to open your wallet. This is not cheap. I hear AI already rolling off the tongues: this is not cheap. For smaller service maps and customer journeys, consider using built-in tools and hiring a small team of people that can leverage the next points. For large institutions, let alone manufacturing, automation and continuous testing are key.

    • Centralized Knowledge Management: A single source of truth for service definitions, processes, dependencies, and known issues, accessible to everyone who needs it. No more tribal knowledge. For condensed setups, it can be as simple as a folder on a hard drive that contains your knowledge base articles (aka Word documents that explain the process, how it was set up, what you need to operate it etc.). Most businesses will use some form of knowledge management system that is a bit more sophisticated, perhaps even built-in to the IT Operations Management (ITOM) tooling. It's a shame it's called IT ops tooling, because you can equally use this for business process documentation. Just remember the last bullet below: DR and BCP. Your knowledge system is useless if you cannot get to it!   

    • Robust Development & Operations Processes: Seamless collaboration between development, operations, and business teams to make sure services are built, tested, deployed, and managed efficiently and reliably. It does not really matter if you want to use DevOps, or change/run, or scrum and squads, or anything in between. Pick what works in your culture. Also, it is not one-size-fits-all. Some systems are core and require a more strict regimen; others must be able to turn on a dime. But whatever you use: keep your service and the customer journey through it front and center. Build it so that you have clearly separated “stations” where something is done to fulfill the system. Make the mental analogy with a factory. It will keep each station atomic, so that when the time comes to make changes, you can do so without having to re-invent large parts of the value delivery chain. 

    • End-to-End Security Protocols: Protect sensitive customer data and financial transactions at every touchpoint throughout the journey. I mean, duh. You must. This is non-negotiable. This includes your backups. Large or small company, you must maintain backups. Use the 321 method: 3 copies of your data and setups on 2 different platforms or data storage carriers and 1 offsite. Your backups should include at least 1 immutable copy. That is a copy that cannot be altered. Large firms partner with their hosting companies to include that in the service offering; small companies have cheap options. I use 2 separate backup providers (total cost around €100/month at the time of writing in 2025) and my own disconnected storage carriers. I even use a backup provider and disconnected storage for my family's data (around €25/month).

    • Effective Disaster Recovery (DR) & Business Continuity Planning (BCP) Capabilities: Understanding critical service components, their recovery time objectives (RTOs), and recovery point objectives (RPOs) to ensure rapid restoration of service even after major disruptions. This isn't a theoretical exercise; it needs to be tested and proven. Your expectations also need to be realistic. 

    There are more elements to consider when building your service map and the customer journeys when it comes to resilience. Things like performance metrics, scalability, peak usage management, and so on. McKinsey wrote years ago, design for the storm, not the sunny days. That is right, but keep the design within the commercial service parameters. It is equally bad to overbuild to a $5 million system, if your expected revenue is less than $100,000 a year, than it is to use a $10,000 system to support a $5 million revenue stream. (I remember the Excel sheet from hell that actually supported a macro-economist at a large brokerage.) 

    Start mapping your services today. Start with what you feel are the most critical ones. You'll uncover inefficiencies, mitigate risks, and strengthen the very foundation of your customer relationships. You may even save some money.

    The First 100 Days As CIO

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    • Parent Category Name: High Impact Leadership
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    • You’ve been promoted from within to the role of CIO.
    • You’ve been hired externally to take on the role of CIO.

    Our Advice

    Critical Insight

    • Foundational understanding must be achieved before you start. Hit the ground running before day one by using company documents and initial discussions to pin down the company’s type and mode.
    • Listen before you act (usually). In most situations, executives benefit from listening to peers and staff before taking action.
    • Identify quick wins early and often. Fix problems as soon as you recognize them to set the tone for your tenure.

    Impact and Result

    • Collaborate to collect the details needed to identify the right mode for your organization and determine how it will influence your plan.
    • Use Info-Tech’s diagnostic tools to align your vision with that of business executives and form a baseline for future reference.

    The First 100 Days As CIO Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why the first 100 days of being a new executive is a crucial time that requires the right balance of listening with taking action. See how seven calls with an executive advisor will guide you through this period.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Check in with your executive advisor over seven calls

    Organize your first 100 days as CIO into activities completed within two-week periods, aided by the guidance of an executive advisor.

    • The First 100 Days As CIO – Storyboard
    • Organizational Catalog
    • Cultural Archetype Calculator
    • IT Capability Assessment

    2. Communicate your plan to your manager

    Communicate your strategy with a presentation deck that you will complete in collaboration with Info-Tech advisors.

    • The First 100 Days As CIO – Presentation Deck

    3. View an example of the final presentation

    See an example of a completed presentation deck, from the new CIO of Gotham City.

    • The First 100 Days As CIO – Presentation Deck Example

    4. Listen to our podcast

    Check out The Business Leadership podcast in Info-Tech's special series, The First 100 Days.

    • "The First 100 Days" Podcast – Alan Fong, CTO, DealerFX
    • "The First 100 Days" Podcast – Denis Gaudreault, country manager for Intel’s Canada and Latin America region
    • "The First 100 Days" Podcast – Dave Penny & Andrew Wertkin, BlueCat
    • "The First 100 Days" Podcast – Susan Bowen, CEO, Aptum
    • "The First 100 Days" Podcast – Wayne Berger, CEO IWG Plc Canada and Latin America
    • "The First 100 Days" Podcast – Eric Wright, CEO, LexisNexis Canada
    • "The First 100 Days" Podcast – Erin Bury, CEO, Willful
    [infographic]

    Further reading

    The First 100 Days As CIO

    Partner with Info-Tech for success in this crucial period of transition.

    Analyst Perspective

    The first 100 days refers to the 10 days before you start and the first three months on the job.

    “The original concept of ‘the first 100 days’ was popularized by Franklin Delano Roosevelt, who passed a battery of new legislation after taking office as US president during the Great Depression. Now commonly extended to the business world, the first 100 days of any executive role is a critically important period for both the executive and the organization.

    But not every new leader should follow FDR’s example of an action-first approach. Instead, finding the right balance of listening and taking action is the key to success during this transitional period. The type of the organization and the mode that it’s in serves as the fulcrum that determines where the point of perfect balance lies. An executive facing a turnaround situation will want to focus on more action more quickly. One facing a sustaining success situation or a realignment situation will want to spend more time listening before taking action.” (Brian Jackson, Research Director, CIO, Info-Tech Research Group)

    Executive summary

    Situation

    • You’ve been promoted from within to the role of CIO.
    • You’ve been hired externally to take on the role of CIO.

    Complication

    Studies show that two years after a new executive transition, as many as half are regarded as failures or disappointments (McKinsey). First impressions are hard to overcome, and a CIO’s first 100 days are heavily weighted in terms of how others will assess their overall success. The best way to approach this period is determined by both the size and the mode of an organization.

    Resolution

    • Work with Info-Tech to prepare a 100-day plan that will position you for success.
    • Collaborate to collect the details needed to identify the right mode for your organization and determine how it will influence your plan.
    • Use Info-Tech’s diagnostic tools to align your vision with that of business executives and form a baseline for future reference.

    Info-Tech Insight

    1. Foundational understanding must be achieved before you start.
      Hit the ground running before day one by using company documents and initial discussions to pin down the company’s type and mode.
    2. Listen before you act (usually).
      In most situations, executives benefit from listening to peers and staff before taking action.
    3. Identify quick wins early and often.
      Fix problems as soon as you recognize them to set the tone for your tenure.

    The First 100 Days: Roadmap

    A roadmap timeline of 'The 100-Day Plan' for your first 100 days as CIO and related Info-Tech Diagnostics. Step A: 'Foundational Preparation' begins 10 days prior to your first day. Step B: 'Management's Expectations' is Days 0 to 30, with the diagnostic 'CIO-CEO Alignment'. Step C: 'Assessing the IT Team' is Days 10 to 75, with the diagnostics 'IT M&G Diagnostic' at Day 30 and 'IT Staffing Assessment' at Day 60. Step D: 'Assess the Key Stakeholders' is Days 40 to 85 with the diagnostic 'CIO Business Vision Survey'. Step E: 'Deliver First-Year Plan' is Days 80 to 100.

    Concierge service overview

    Organize a call with your executive advisor every two weeks during your first 100 days. Info-Tech recommends completing our diagnostics during this period. If you’re not able to do so, instead complete the alternative activities marked with (a).

    Call 1 Call 2 Call 3 Call 4 Call 5 Call 6 Call 7
    Activities
    Before you start: Day -10 to Day 1
    • 1.1 Interview your predecessor.
    • 1.2 Learn the corporate structure.
    • 1.3 Determine STARS mode.
    • 1.4 Create a one-page intro sheet.
    • 1.5 Update your boss.
    Day 0 to 15
    • 2.1 Introduce yourself to your team.
    • 2.2 Document your sphere of influence.
    • 2.3 Complete a competitor array.
    • 2.4 Complete the CEO-CIO Alignment Program.
    • 2.4(a) Agree on what success looks like with the boss.
    • 2.5 Inform team of IT M&G Framework.
    Day 16 to 30
    • 3.1 Determine the team’s cultural archetype.
    • 3.2 Create a cultural adjustment plan.
    • 3.3 Initiate IT M&G Diagnostic.
    • 3.4 Conduct a high-level analysis of current IT capabilities.
    • 3.4 Update your boss.
    Day 31 to 45
    • 4.1 Inform stakeholders about CIO Business Vision survey.
    • 4.2 Get feedback on initial assessments from your team.
    • 4.3 Initiate CIO Business Vision survey.
    • 4.3(a) Meet stakeholders and catalog details.
    Day 46 to 60
    • 5.1 Inform the team that you plan to conduct an IT staffing assessment.
    • 5.2 Initiate the IT Staffing Assessment.
    • 5.3 Quick wins: Make recommend-ations based on CIO Business Vision Diagnostic/IT M&G Framework.
    • 5.4 Update your boss.
    Day 61 to 75
    • 6.1 Run a start, stop, continue exercise with IT staff.
    • 6.2 Make a categorized vendor list.
    • 6.3 Determine the alignment of IT commitments with business objectives.
    Day 76 to 90
    • 7.1 Finalize your vision – mission – values statement.
    • 7.2 Quick Wins: Make recommend-ations based on IT Staffing Assessment.
    • 7.3 Create and communicate a post-100-day plan.
    • 7.4 Update your boss.
    Deliverables Presentation Deck Section A: Foundational Preparation Presentation Deck slides 9, 11-13, 19-20, 29 Presentation Deck slides 16, 17, 21 Presentation Deck slides 30, 34 Presentation Deck slides 24, 25, 2 Presentation Deck slides 27, 42

    Call 1

    Before you start: Day -10 to Day 1

    Interview your predecessor

    Interviewing your predecessor can help identify the organization’s mode and type.

    Before reaching out to your predecessor, get a sense of whether they were viewed as successful or not. Ask your manager. If the predecessor remains within the organization in a different role, understand your relationship with them and how you'll be working together.

    During the interview, make notes about follow-up questions you'll ask others at the organization.

    Ask these open-ended questions in the interview:

    • Tell me about the team.
    • Tell me about your challenges.
    • Tell me about a major project your team worked on. How did it go?
    • Who/what has been helpful during your tenure?
    • Who/what created barriers for you?
    • What do your engagement surveys reveal?
    • Tell me about your performance management programs and issues.
    • What mistakes would you avoid if you could lead again?
    • Why are you leaving?
    • Could I reach out to you again in the future?

    Learn the corporate structure

    Identify the organization’s corporate structure type based on your initial conversations with company leadership. The type of structure will dictate how much control you'll have as a functional head and help you understand which stakeholders you'll need to collaborate with.

    To Do:

    • Review the organization’s structure list and identify whether the structure is functional, prioritized, or a matrix. If it's a matrix organization, determine if it's a strong matrix (project manager holds more authority), weak matrix (functional manager holds more authority), or balanced matrix (managers hold equal authority).

    Functional

    • Most common structure.
    • Traditional departments such as sales, marketing, finance, etc.
    • Functional managers hold most authority.

    Projectized

    • Most programs are implemented through projects with focused outcomes.
    • Teams are cross-functional.
    • Project managers hold the most authority.

    Matrix

    • Combination of projectized and functional.
    • Organization is a dynamic environment.
    • Authority of functional manager flows down through division, while authority of project manager flows sideways through teams.

    This organization is a ___________________ type.

    (Source: Simplilearn)

    Presentation Deck, slide 6

    Determine the mode of the organization: STARS

    Based on your interview process and discussions with company leadership, and using Michael Watkins’ STARS assessment, determine which mode your organization is in: startup, turnaround, accelerated growth, realignment, or sustaining success.

    Knowing the mode of your organization will determine how you approach your 100-day plan. Depending on the mode, you'll rebalance your activities around the three categories of assess, listen, and deliver.

    To Do:

    • Review the STARS table on the right.

    Based on your situation, prioritize activities in this way:

    • Startup: assess, listen, deliver
    • Turnaround: deliver, listen, assess
    • Accelerated Growth: assess, listen, deliver
    • Realignment: listen, assess, deliver
    • Sustaining success: listen, assess, deliver

    This organization is a ___________________ type.

    (Source: Watkins, 2013.)

    Presentation Deck, slide 6

    Determine the mode of the organization: STARS

    STARS Startup Turnaround Accelerated Growth Realignment Sustaining Success
    Definition Assembling capabilities to start a project. Project is widely seen as being in serious trouble. Managing a rapidly expanding business. A previously successful organization is now facing problems. A vital organization is going to the next level.
    Challenges Must build strategy, structures, and systems from scratch. Must recruit and make do with limited resources. Stakeholders are demoralized; slash and burn required. Requires structure and systems to scale; hiring and onboarding. Employees need to be convinced change is needed; restructure at the top required. Risk of living in shadow of a successful former leader.
    Advantages No rigid preconceptions. High-energy environment and easy to pivot. A little change goes a long way when people recognize the need. Motivated employee base willing to stretch. Organization has clear strengths; people desire success. Likely a strong team; foundation for success likely in place.

    Satya Nadella's listen, lead, and launch approach

    CASE STUDY

    Industry Software
    Source Gregg Keizer, Computerworld, 2014

    When Satya Nadella was promoted to the CEO role at Microsoft in 2014, he received a Glassdoor approval rating of 85% and was given an "A" grade by industry analysts after his first 100 days. What did he do right?

    • Created a sense of urgency by shaking up the senior leadership team.
    • Already understood the culture as an insider.
    • Listened a lot and did many one-on-one meetings.
    • Established a vision communicated with a mantra that Microsoft would be "mobile-first, cloud-first."
    • Met his words with actions. He launched Office for iPad and made many announcements for cloud platform Azure.
    Photo of Satya Nadella, CEO, Microsoft Corp.
    Satya Nadella, CEO, Microsoft Corp. (Image source: Microsoft)

    Listen to 'The First 100 Days' podcast – Alan Fong

    Create a one-page introduction sheet to use in communications

    As a new CIO, you'll have to introduce yourself to many people in the organization. To save time on communicating who you are as a person outside of the office, create a brief one-pager that includes a photo of you, where you were born and raised, and what your hobbies are. This helps make a connection more quickly so your conversations can focus on the business at hand rather than personal topics.

    For your presentation deck, remove the personal details and just keep it professional. The personal aspects can be used as a one-pager for other communications. (Source: Personal interview with Denis Gaudreault, Country Lead, Intel.)

    Presentation Deck, slide 5

    Call 2

    Day 1 to Day 15

    Introduce yourself to your team

    Prepare a 20-second pitch about yourself that goes beyond your name and title. Touch on your experience that's relevant to your new role or the industry you're in. Be straightforward about your own perceived strengths and weaknesses so that people know what to expect from you. Focus on the value you believe you'll offer the group and use humor and humility where you're comfortable. For example:

    “Hi everyone, my name is John Miller. I have 15 years of experience marketing conferences like this one to vendors, colleges, and HR departments. What I’m good at, and the reason I'm here, is getting the right people, businesses, and great ideas in a room together. I'm not good on details; that's why I work with Tim. I promise that I'll get people excited about the conference, and the gifts and talents of everyone else in this room will take over from there. I'm looking forward to working with all of you.”

    Have a structured set of questions ready that you can ask everyone.

    For example:
    • How well is the company performing based on expectations?
    • What must the company do to sustain its financial performance and market competitiveness?
    • How do you foresee the CIO contributing to the team?
    • How have past CIOs performed from the perspective of the team?
    • What would successful performance of this role look like to you? To your peers?
    • What challenges and obstacles to success am I likely to encounter? What were the common challenges of my predecessor?
    • How do you view the culture here and how do successful projects tend to get approved?
    • What are your greatest challenges? How could I help you?

    Get to know your sphere of influence: prepare to connect with a variety of people before you get down to work

    Your ability to learn from others is critical at every stage in your first 100 days. Keep your sphere of influence in the loop as you progress through this period.

    A diagram of circles within circles representing your spheres of influence. The smallest circle is 'IT Leaders' and is noted as your 'Immediate circle'. The next largest circle is 'IT Team', then 'Peers - Business Leads', then 'Internal Clients' which is noted as you 'Extended circle'. The largest circle is 'External clients'.

    Write down the names, or at least the key people, in each segment of this diagram. This will serve as a quick reference when you're planning communications with others and will help you remember everyone as you're meeting lots of new people in your early days on the job.

    • Everyone knows their networks are important.
    • However, busy schedules can cause leaders to overlook their many audiences.
    • Plan to meet and learn from all people in your sphere to gain a full spectrum of insights.

    Presentation Deck, slide 29

    Identify how your competitors are leveraging technology for competitive advantage

    Competitor identification and analysis are critical steps for any new leader to assess the relative strengths and weaknesses of their organization and develop a sense of strategic opportunity and environmental awareness.

    Today’s CIO is accountable for driving innovation through technology. A competitive analysis will provide the foundation for understanding the current industry structure, rivalry within it, and possible competitive advantages for the organization.

    Surveying your competitive landscape prior to the first day will allow you to come to the table prepared with insights on how to support the organization and ensure that you are not vulnerable to any competitive blind spots that may exist in the evaluations conducted by the organization already.

    You will not be able to gain a nuanced understanding of the internal strengths and weaknesses until you are in the role, so focus on the external opportunities and how competitors are using technology to their advantage.

    Info-Tech Best Practice

    For a more in-depth approach to identifying and understanding relevant industry trends and turning them into insights, leverage the following Info-Tech blueprints:

    Presentation Deck, slide 9

    Assess the external competitive environment

    Associated Activity icon

    INPUT: External research

    OUTPUT: Competitor array

    1. Conduct a broad analysis of the industry as a whole. Seek to answer the following questions:
      1. Are there market developments or new markets?
      2. Are there industry or lifestyle trends, e.g. move to mobile?
      3. Are there geographic changes in the market?
      4. Are there demographic changes that are shaping decision making?
      5. Are there changes in market demand?
    2. Create a competitor array by identifying and listing key competitors. Try to be as broad as possible here and consider not only entrenched close competitors but also distant/future competitors that may disrupt the industry.
    3. Identify the strengths, weaknesses, and key brand differentiators that each competitor brings to the table. For each strength and differentiator, brainstorm ways that IT-based innovation enables each. These will provide a toolkit for deeper conversations with your peers and your business stakeholders as you move further into your first 100 days.
    Competitor Strengths Weaknesses Key Differentiators IT Enablers
    Competitor 1
    Competitor 2
    Competitor 3

    Complete the CEO-CIO Alignment Program

    Associated Activity icon Run the diagnostic program or use the alternative activities to complete your presentation

    INPUT: CEO-CEO Alignment Program (recommended)

    OUTPUT: Desired and target state of IT maturity, Innovation goals, Top priorities

    Materials: Presentation Deck, slides 11-13

    Participants: CEO, CIO

    Introduce the concept of the CEO-CIO Alignment Program using slide 10 of your presentation deck and the brief email text below.

    Talk to your advisory contact at Info-Tech about launching the program. More information is available on Info-Tech’s website.

    Once the report is complete, import the results into your presentation:

    • Slide 11, the CEO’s current and desired states
    • Slide 12, IT innovation goals
    • Slide 13, top projects and top departments from the CEO and the CIO

    Include any immediate recommendations you have.

    Hello CEO NAME,

    I’m excited to get started in my role as CIO, and to hit the ground running, I’d like to make sure that the IT department is aligned with the business leadership. We will accomplish this using Info-Tech Research Group’s CEO-CIO Alignment Program. It’s a simple survey of 20 questions to be completed by the CEO and the CIO.

    This survey will help me understand your perception and vision as I get my footing as CIO. I’ll be able to identify and build core IT processes that will automate IT-business alignment going forward and create an effective IT strategy that helps eliminate impediments to business growth.

    Research shows that IT departments that are effectively aligned to business goals achieve more success, and I’m determined to make our IT department as successful as possible. I look forward to further detailing the benefits of this program to you and answering any questions you may have the next time we speak.

    Regards,
    CIO NAME

    New KPIs for CEO-CIO Alignment — Recommended

    Info-Tech CEO-CIO Alignment Program

    Info-Tech's CEO-CIO Alignment Program is set up to build IT-business alignment in any organization. It helps the CIO understand CEO perspectives and priorities. The exercise leads to useful IT performance indicators, clarifies IT’s mandate and which new technologies it should invest in, and maps business goals to IT priorities.

    Benefits

    Master the Basics
    Cut through the jargon.
    Take a comprehensive look at the CEO perspective.
    Target Alignment
    Identify how IT can support top business priorities. Address CEO-CIO differences.
    Start on the Right Path
    Get on track with the CIO vision. Use correct indicators and metrics to evaluate IT from day one.

    Supporting Tool or Template icon Additional materials are available on Info-Tech’s website.

    The desired maturity level of IT — Alternative

    Associated Activity icon Use only if you can’t complete the CEO-CIO Alignment Program

    Step 1: Where are we today?

    Determine where the CEO sees the current overall maturity level of the IT organization.

    Step 2: Where do we want to be as an organization?

    Determine where the CEO wants the IT organization to be in order to effectively support the strategic direction of the business.

    A colorful visual representation of the different IT maturity levels. At the bottom is 'STRUGGLE, Unable to Provide Reliable Business Services', then moving upwards are 'SUPPORT, Reliable Infrastructure and IT Service Desk', 'OPTIMIZE, Effective Fulfillment of Work Orders, Functional Business Applications, and Reliable Service Management', 'EXPAND, Effective Execution on Business Projects, Strategic Use of Analytics and Customer Technology', and at the top is 'TRANSFORM, Reliable Technology Innovation'.

    Presentation Deck, slide 11

    Tim Cook's powerful use of language

    CASE STUDY

    Industry Consumer technology
    Source Carmine Gallo, Inc., 2019

    Apple CEO Tim Cook, an internal hire, had big shoes to fill after taking over from the late Steve Jobs. Cook's ability to control how the company is perceived is a big credit to his success. How does he do it? His favorite five words are “The way I see it..." These words allow him to take a line of questioning and reframe it into another perspective that he wants to get across. Similarly, he'll often say, "Let me tell you the way I look at it” or "To put it in perspective" or "To put it in context."

    In your first two weeks on the job, try using these phrases in your conversations with peers and direct reports. It demonstrates that you value their point of view but are independently coming to conclusions about the situation at hand.

    Photo of Tim Cook, CEO, Apple Inc.
    Tim Cook, CEO, Apple Inc. (Image source: Apple)

    Listen to 'The First 100 Days' podcast – Denis Gaudreault

    Inform your team that you plan to do an IT Management & Governance Diagnostic survey

    Associated Activity icon Run the diagnostic program or use the alternative activities to complete your presentation

    INPUT: IT Management & Governance Diagnostic (recommended)

    OUTPUT: Process to improve first, Processes important to the business

    Materials: Presentation Deck, slides 19-20

    Participants: CIO, IT staff

    Introduce the IT Management & Governance Diagnostic survey that will help you form your IT strategy.

    Explain that you want to understand current IT capabilities and you feel a formal approach is best. You’ll also be using this approach as an important metric to track your department’s success. Tell them that Info-Tech Research Group will be conducting the survey and it’s important to you that they take action on the email when it’s sent to them.

    Example email:

    Hello TEAM,

    I appreciate meeting each of you, and so far I’m excited about the talents and energy on the team. Now I need to understand the processes and capabilities of our department in a deeper way. I’d like to map our process landscape against an industry-wide standard, then dive deeper into those processes to understand if our team is aligned. This will help us be accountable to the business and plan the year ahead. Advisory firm Info-Tech Research Group will be reaching out to you with a simple survey that shouldn’t take too long to complete. It’s important to me that you pay attention to that message and complete the survey as soon as possible.

    Regards,
    CIO NAME

    Call 3

    Day 16 to Day 30

    Leverage team interviews as a source of determining organizational culture

    Info-Tech recommends that you hold group conversations with your team to uncover their opinions of the current organizational culture. This not only helps build transparency between you and your team but also gives you another means of observing behavior and reactions as you listen to team members’ characterizations of the current culture.

    A visualization of the organizational culture of a company asks the question 'What is culture?' Five boxes are stacked, the bottom two are noted as 'The invisible causes' and the top two are noted as 'The visible signs'. From the bottom, 'Fundamental assumptions and beliefs', 'Values and attitudes', 'The way we do things around here', 'Behaviors', and at the top, 'Environment'. (Source: Hope College Blog Network)

    Note: It is inherently difficult for people to verbalize what constitutes a culture – your strategy for extracting this information will require you to ask indirect questions to solicit the highest value information.

    Questions for Discussion:

    • What about the current organizational environment do you think most contributes to your success?
    • What barriers do you experience as you try to accomplish your work?
    • What is your favorite quality that is present in our organization?
    • What is the one thing you would most like to change about this organization?
    • Do the organization's policies and procedures support your efforts to accomplish work or do they impede your progress?
    • How effective do you think IT’s interactions are with the larger organization?
    • What would you consider to be IT’s top three guiding principles?
    • What kinds of people fail in this organization?

    Supporting Tool or Template icon See Info-Tech’s Cultural Archetype Calculator.

    Use the Competing Values Framework to define your organization’s cultural archetype

    THE COMPETING VALUES FRAMEWORK (CVF):

    CVF represents the synthesis of academic study of 39 indicators of effectiveness for organizations. Using a statistical analysis, two polarities that are highly predictive of differences in organizational effectiveness were isolated:

    1. Internal focus and integration vs. external focus and differentiation.
    2. Stability and control vs. flexibility and discretion.

    By plotting these dimensions on a matrix of competing values, four main cultural archetypes are identified with their own value drivers and theories of effectiveness.

    A map of cultural archetypes with 'Internal control and integration' on the left, 'External focus and differentiation' on the right, 'Flexibility and discretion' on top, and 'Stability and control' on the bottom. Top left is 'Clan Archetype', internal and flexible. Top right is 'Adhocracy Archetype', external and flexible. Bottom left is 'Hierarchy Archetype', internal and controlled. Bottom right is 'Market Archetype', external and controlled.

    Presentation Deck, slide 16

    Create a cultural adjustment plan

    Now that you've assessed the cultural archetype, you can plan an appropriate approach to shape the culture in a positive way. When new executives want to change culture, there are a few main options at hand:

    Autonomous evolution: Encourage teams to learn from each other. Empower hybrid teams to collaborate and reward teams that perform well.

    Planned and managed change: Create steering committee and project-oriented taskforces to work in parallel. Appoint employees that have cultural traits you'd like to replicate to hold responsibility for these bodies.

    Cultural destruction: When a toxic culture needs to be eliminated, get rid of its carriers. Putting new managers or directors in place with the right cultural traits can be a swift and effective way to realign.

    Each option boils down to creating the right set of incentives and deterrents. What behaviors will you reward and which ones will you penalize? What do those consequences look like? Sometimes, but not always, some structural changes to the team will be necessary. If you feel these changes should be made, it's important to do it sooner rather than later. (Source: “Enlarging Your Sphere of Influence in Your Organization,” MindTools Corporate, 2014.)

    As you're thinking about shaping a desired culture, it's helpful to have an easy way to remember the top qualities you want to espouse. Try creating an acronym that makes it easy for staff to remember. For example: RISE could remind your staff to be Responsive, Innovative, Sustainable, and Engaging (RISE). Draw upon your business direction from your manager to help produce desired qualities (Source: Jennifer Schaeffer).

    Presentation Deck, slide 17

    Gary Davenport’s welcome “surprise”

    CASE STUDY

    Industry Telecom
    Source Interview with Gary Davenport

    After Gary Davenport was hired on as VP of IT at MTS Allstream, his first weekend on the job was spent at an all-executive offsite meeting. There, he learned from the CEO that the IT department had a budget reduction target of 25%, like other departments in the company. “That takes your breath away,” Davenport says.

    He decided to meet the CEO monthly to communicate his plans to reduce spending while trying to satisfy business stakeholders. His top priorities were:

    1. Stabilize IT after seven different leaders in a five-year period.
    2. Get the IT department to be respected. To act like business owners instead of like servants.
    3. Better manage finances and deliver on projects.

    During Davenport’s 7.5-year tenure, the IT department became one of the top performers at MTS Allstream.

    Photo of Gary Davenport.
    Gary Davenport’s first weekend on the job at MTS Allstream included learning about a 25% reduction target. (Image source: Ryerson University)

    Listen to 'The First 100 Days' podcast – David Penny & Andrew Wertkin

    Initiate IT Management & Governance Diagnostic — Recommended

    Info-Tech Management & Governance Diagnostic

    Talk to your Info-Tech executive advisor about launching the survey shortly after informing your team to expect it. You'll just have to provide the names and email addresses of the staff you want to be involved. Once the survey is complete, you'll harvest materials from it for your presentation deck. See slides 19 and 20 of your deck and follow the instructions on what to include.

    Benefits

    A sample of the 'High Level Process Landscape' materials available from Info-Tech. A sample of the 'Strategy and Governance In Depth Results' materials available from Info-Tech. A sample of the 'Process Accountability' materials available from Info-Tech.
    Explore IT Processes
    Dive deeper into performance. Highlight problem areas.
    Align IT Team
    Build consensus by identifying opposing views.
    Ownership & Accountability
    Identify process owners and hold team members accountable.

    Supporting Tool or Template icon Additional materials available on Info-Tech’s website.

    Conduct a high-level analysis of current IT capabilities — Alternative

    Associated Activity icon

    INPUT: Interviews with IT leadership team, Capabilities graphic on next slide

    OUTPUT: High-level understanding of current IT capabilities

    Run this activity if you're not able to conduct the IT Management & Governance Diagnostic.

    Schedule meetings with your IT leadership team. (In smaller organizations, interviewing everyone may be acceptable.) Provide them a list of the core capabilities that IT delivers upon and ask them to rate them on an effectiveness scale of 1-5, with a short rationale for their score.

    • 1. Not effective (NE)
    • 2. Somewhat Effective (SE)
    • 3. Effective (E)
    • 4. Very Effective (VE)
    • 5. Extremely Effective (EE)

    Presentation Deck, slide 21

    Use the following set of IT capabilities for your assessment

    Strategy & Governance

    IT Governance Strategy Performance Measurement Policies Quality Management Innovation

    People & Resources

    Stakeholder Management Resource Management Financial Management Vendor Selection & Contract Management Vendor Portfolio Management Workforce Strategy Strategic Comm. Organizational Change Enablement

    Service Management & Operations

    Operations Management Service Portfolio Management Release Management Service Desk Incident & Problem Management Change Management Demand Management

    Infrastructure

    Asset Management Infrastructure Portfolio Management Availability & Capacity Management Infrastructure Management Configuration Management

    Information Security & Risk

    Security Strategy Risk Management Compliance, Audit & Review Security Detection Response & Recovery Security Prevention

    Applications

    Application Lifecycle Management Systems Integration Application Development User Testing Quality Assurance Application Maintenance

    PPM & Projects

    Portfolio Management Requirements Gathering Project Management

    Data & BI

    Data Architecture BI & Reporting Data Quality & Governance Database Operations Enterprise Content Management

    Enterprise Architecture

    Enterprise Architecture Solution Architecture

    Quick wins: CEO-CIO Alignment Program

    Complete this while waiting on the IT M&G survey results. Based on your completed CEO-CIO Alignment Report, identify the initiatives you can tackle immediately.

    If you are here... And want to be here... Drive toward... Innovate around...
    Business Partner Innovator Leading business transformation
    • Emerging technologies
    • Analytical capabilities
    • Risk management
    • Customer-facing tech
    • Enterprise architecture
    Trusted Operator Business Partner Optimizing business process and supporting business transformation
    • IT strategy and governance
    • Business architecture
    • Projects
    • Resource management
    • Data quality
    Firefighter Trusted Operator Optimize IT processes and services
    • Business applications
    • Service management
    • Stakeholder management
    • Work orders
    Unstable Firefighter Reduce use disruption and adequately support the business
    • Network and infrastructure
    • Service desk
    • Security
    • User devices

    Call 4

    Day 31 to Day 45

    Inform your peers that you plan to do a CIO Business Vision survey to gauge your stakeholders’ satisfaction

    Associated Activity icon Run the diagnostic program or use the alternative activities to complete your presentation

    INPUT: CIO Business Vision survey (recommended)

    OUTPUT: True measure of business satisfaction with IT

    Materials: Presentation Deck, slide 30

    Participants: CIO, IT staff

    Meet the business leaders at your organization face-to-face if possible. If you can't meet in person, try a video conference to establish some rapport. At the end of your introduction and after listening to what your colleague has to say, introduce the CIO Business Vision Diagnostic.

    Explain that you want to understand how to meet their business needs and you feel a formal approach is best. You'll also be using this approach as an important metric to track your department's success. Tell them that Info-Tech Research Group will be conducting the survey and it’s important to you that they take the survey when the email is sent to them.

    Example email:

    Hello PEER NAMES,

    I'm arranging for Info-Tech Research Group to invite you to take a survey that will be important to me. The CIO Business Vision survey will help me understand how to meet your business needs. It will only take about 15 minutes of your time, and the top-line results will be shared with the organization. We will use the results to plan initiatives for the future that will improve your satisfaction with IT.

    Regards,
    CIO NAME

    Gain feedback on your initial assessments from your IT team

    There are two strategies for gaining feedback on your initial assessments of the organization from the IT team:

    1. Review your personal assessments with the relevant members of your IT organization as a group. This strategy can help to build trust and an open channel for communication between yourself and your team; however, it also runs the risk of being impacted by groupthink.
    2. Ask for your team to complete their own assessments for you to compare and contrast. This strategy can help extract more candor from your team, as they are not expected to communicate what may be nuanced perceptions of organizational weaknesses or criticisms of the way certain capabilities function.

    Who you involve in this process will be impacted by the size of your organization. For larger organizations, involve everyone down to the manager level. In smaller organizations, you may want to involve everyone on the IT team to get an accurate lay of the land.

    Areas for Review:

    • Strategic Document Review: Are there any major themes or areas of interest that were not covered in my initial assessment?
    • Competitor Array: Are there any initiatives in flight to leverage new technologies?
    • Current State of IT Maturity: Does IT’s perception align with the CEO’s? Where do you believe IT has been most effective? Least effective?
    • IT’s Key Priorities: Does IT’s perception align with the CEO’s?
    • Key Performance Indicators: How has IT been measured in the past?

    Info-Tech Best Practice

    You need your team’s hearts and minds or you risk a short tenure. Overemphasizing business commitment by neglecting to address your IT team until after you meet your business stakeholders will result in a disenfranchised group. Show your team their importance.

    Susan Bowen's talent maximization

    CASE STUDY

    Industry Infrastructure Services
    Source Interview with Susan Bowen

    Susan Bowen was promoted to be the president of Cogeco Peer 1, an infrastructure services firm, when it was still a part of Cogeco Communications. Part of her mandate was to help spin out the business to a new owner, which occurred when it was acquired by Digital Colony. The firm was renamed Aptum and Bowen was put in place as CEO, which was not a certainty despite her position as president at Cogeco Peer 1. She credits her ability to put the right talent in the right place as part of the reason she succeeded. After becoming president, she sought a strong commitment from her directors. She gave them a choice about whether they'd deliver on a new set of expectations – or not. She also asks her leadership on a regular basis if they are using their talent in the right way. While it's tempting for directors to want to hold on to their best employees, those people might be able to enable many more people if they can be put in another place.

    Bowen fully rounded out her leadership team after Aptum was formed. She created a chief operating officer and a chief infrastructure officer. This helped put in place more clarity around roles at the firm and put an emphasis on client-facing services.

    Photo of Susan Bowen, CEO, Aptum.
    Susan Bowen, CEO, Aptum (Image source: Aptum)

    Listen to 'The First 100 Days' podcast – Susan Bowen

    Initiate CIO Business Vision survey – new KPIs for stakeholder management — Recommended

    Info-Tech CIO Business Vision

    Be sure to effectively communicate the context of this survey to your business stakeholders before you launch it. Plan to talk about your plans to introduce it in your first meetings with stakeholders. When ready, let your executive advisor know you want to launch the tool and provide the names and email addresses of the stakeholders you want involved. After you have the results, harvest the materials required for your presentation deck. See slide 30 and follow the instructions on what to include.

    Benefits

    Icon for Key Stakeholders. Icon for Credibility. Icon for Improve. Icon for Focus.
    Key Stakeholders
    Clarify the needs of the business.
    Credibility
    Create transparency.
    Improve
    Measure IT’s progress.
    Focus
    Find what’s important.

    Supporting Tool or Template icon Additional materials are available on Info-Tech’s website.

    Create a catalog of key stakeholder details to reference prior to future conversations — Alternative

    Only conduct this activity if you’re not able to run the CIO Business Vision diagnostic.

    Use the Organizational Catalog as a personal cheat sheet to document the key details around each of your stakeholders, including your CEO when possible.

    The catalog will be an invaluable tool to keep the competing needs of your different stakeholders in line, while ensuring you are retaining the information to build the political capital needed to excel in the C-suite.

    Note: It is important to keep this document private. While you may want to communicate components of this information, ensure your catalog remains under lock and (encryption) key.

    Screenshot of the Organizational Catalog for Stakeholders. At the top are spaces for 'Name', 'Job Title', etc. Boxes include 'Key Personal Details', 'Satisfaction Levels With IT', 'Preferred Communications', 'Key Activities', 'In-Flight and Scheduled Projects', 'Key Performance Indicators', and 'Additional Details'.

    Info-Tech Insight

    While profiling your stakeholders is important, do not be afraid to profile yourself as well. Visualizing how your interests overlap with those of your stakeholders can provide critical information on how to manage your communications so that those on the receiving end are hearing exactly what they need.

    Activity: Conduct interviews with your key business stakeholders — Alternative

    Associated Activity icon

    1. Once you have identified your key stakeholders through your interviews with your boss and your IT team, schedule a set of meetings with those individuals.
    2. Use the meetings to get to know your stakeholders, their key priorities and initiatives, and their perceptions of the effectiveness of IT.
      1. Use the probative questions to the right to elicit key pieces of information.
      2. Refer to the Organizational Catalog tool for more questions to dig deeper in each category. Ensure that you are taking notes separate from the tool and are keeping the tool itself secure, as it will contain private information specific to your interests.
    3. Following each meeting, record the results of your conversation and any key insights in the Organizational Catalog. Refer to the following slide for more details.

    Questions for Discussion:

    • Be indirect about your personal questions – share stories that will elicit details about their interests, kids, etc.
    • What are your most critical/important initiatives for the year?
    • What are your key revenue streams, products, and services?
    • What are the most important ways that IT supports your success? What is your satisfaction level with those services?
    • Are there any current in-flight projects or initiatives that are a current pain point? How can IT assist to alleviate challenges?
    • How is your success measured? What are your targets for the year on those metrics?

    Presentation Deck, slide 34

    Call 5

    Day 46 to Day 60

    Inform your team that you plan to do an IT staffing assessment

    Associated Activity icon Introduce the IT Staffing Assessment that will help you get the most out of your team

    INPUT: Email template

    OUTPUT: Ready to launch diagnostic

    Materials: Email template, List of staff, Sample of diagnostic

    Participants: CIO, IT staff

    Explain that you want to understand how the IT staff is currently spending its time by function and by activity. You want to take a formal approach to this task and also assess the team’s feelings about its effectiveness across different processes. The results of the assessment will serve as the foundation that helps you improve your team’s effectiveness within the organization.

    Example email:

    Hello PEER NAMES,

    The feedback I've heard from the team since joining the company has been incredibly useful in beginning to formulate my IT strategy. Now I want to get a clear picture of how everyone is spending their time, especially across different IT functions and activities. This will be an opportunity for you to share feedback on what we're doing well, what we need to do more of, and what we're missing. Expect to receive an email invitation to take this survey from Info-Tech Research Group. It's important to me that you complete the survey as soon as you're can. Attached you’ll find an example of the report this will generate. Thank you again for providing your time and feedback.

    Regards,
    CIO NAME

    Wayne Berger's shortcut to solve staffing woes

    CASE STUDY

    Industry Office leasing
    Source Interview with Wayne Berger

    Wayne Berger was hired to be the International Workplace Group (IWG) CEO for Canada and Latin America in 2014.

    Wayne approached his early days with the office space leasing firm as a tour of sorts, visiting nearly every one of the 48 office locations across Canada to host town hall meetings. He heard from staff at every location that they felt understaffed. But instead of simply hiring more staff, Berger actually reduced the workforce by 33%.

    He created a more flexible approach to staffing:

    • Employees no longer just reported to work at one office; instead, they were ready to go to wherever they were most needed in a specific geographic area.
    • He centralized all back-office functions for the company so that not every office had to do its own bookkeeping.
    • Finally, he changed the labor profile to consist of full-time staff, part-time staff, and time-on-demand workers.
    Photo of Wayne Berger, CEO, IWG Plc.
    Wayne Berger, CEO, IWG Plc (Image source: IWG)

    Listen to 'The First 100 Days' podcast – Wayne Berger

    Initiate IT Staffing Assessment – new KPIs to track IT performance — Recommended

    Info-Tech IT Staffing Assessment

    Info-Tech’s IT Staffing Assessment provides benchmarking of key metrics against 4,000 other organizations. Dashboard-style reports provide key metrics at a glance, including a time breakdown by IT function and by activity compared against business priorities. Run this survey at about the 45-day mark of your first 90 days. Its insights will be used to inform your long-term IT strategy.

    Benefits

    Icon for Right-Size IT Headcount. Icon for Allocate Staff Correctly. Icon for Maximize Teams.
    Right-Size IT Headcount
    Find the right level for stakeholder satisfaction.
    Allocate Staff Correctly
    Identify staff misalignments with priorities.
    Maximize Teams
    Identify how to drive staff.

    Supporting Tool or Template icon Additional materials are available on Info-Tech’s website.

    Quick wins: Make recommendations based on IT Management & Governance Framework

    Complete this exercise while waiting on the IT Staffing Assessment results. Based on your completed IT Management & Governance report, identify the initiatives you can tackle immediately. You can conduct this as a team exercise by following these steps:

    1. Create a shortlist of initiatives based on the processes that were identified as high need but scored low in effectiveness. Think as broadly as possible during this initial brainstorming.
    2. Write each initiative on a sticky note and conduct a high-level analysis of the amount of effort that would be required to complete it, as well as its alignment with the achievement of business objectives.
    3. Draw the matrix below on a whiteboard and place each sticky note onto the matrix based on its potential impact and difficulty to address.
    A matrix of initiative categories based on effort to achieve and alignment with business objectives. It is split into quadrants: the vertical axis is 'Potential Impact' with 'High, Fully supports achievement of business objectives' at the top and 'Low, Limited support of business objectives' at the bottom; the horizontal axis is 'Effort' with 'Low' on the left and 'High' on the right. Low impact, low effort is 'Low Current Value, No immediate attention required, but may become a priority in the future if business objectives change'. Low impact, high effort is 'Future Reassessment, No immediate attention required, but may become a priority in the future if business objectives change'. High impact, high effort is 'Long-Term Initiatives, High impact on business outcomes but will take more effort to implement. Schedule these in your long-term roadmap'. High impact, low effort is 'Quick Wins, High impact on business objectives with relatively small effort. Some combination of these will form your early wins'.

    Call 6

    Day 61 to Day 75

    Run a start, stop, continue exercise with your IT staff — Alternative

    This is an alternative activity to running an IT Staffing Assessment, which contains a start/stop/continue assessment. This activity can be facilitated with a flip chart or a whiteboard. Create three pages or three columns and label them Start, Stop, and Continue.

    Hand out sticky notes to each team member and then allow time for individual brainstorming. Instruct them to write down their contributions for each category on the sticky notes. After a few minutes, have everyone stick their notes in the appropriate category on the board. Discuss as a group and see what themes emerge. Record the results that you want to share in your presentation deck (GroupMap).

    Gather your team and explain the meaning of these categories:

    Start: Activities you're not currently doing but should start doing very soon.

    Stop: Activities you're currently doing but aren’t working and should cease.

    Continue: Things you're currently doing and are working well.

    Presentation Deck, slide 24

    Determine the alignment of IT commitments with business objectives

    Associated Activity icon

    INPUT: Interviews with IT leadership team

    OUTPUT: High-level understanding of in-flight commitments and investments

    Run this only as an alternative to the IT Management & Governance Diagnostic.

    1. Schedule meetings with IT leadership to understand what commitments have been made to the business in terms of new products, projects, or enhancements.
    2. Determine the following about IT’s current investment mix:
      1. What are the current IT investments and assets? How do they align to business goals?
      2. What investments in flight are related to which information assets?
      3. Are there any immediate risks identified for these key investments?
      4. What are the primary business issues that demand attention from IT consistently?
      5. What choices remain undecided in terms of strategic direction of the IT organization?
    3. Document your key investments and commitments as well as any points of misalignment between objectives and current commitments as action items to address in your long-term plans. If they are small fixes, consider them during your quick-win identification.

    Presentation Deck, slide 25

    Determine the alignment of IT commitments with business objectives

    Run this only as an alternative to the IT Staffing Assessment diagnostic.

    Schedule meetings with IT leadership to understand what commitments have been made to the business in terms of new products, projects, or enhancements.

    Determine the following about IT’s current investment mix:

    • What are the current IT investments and assets?
    • How do they align to business goals?
    • What in-flight investments are related to which information assets?
    • Are there any immediate risks identified for these key investments?
    • What are the primary business issues that demand attention from IT consistently?
    • What remains undecided in terms of strategic direction of the IT organization?

    Document your key investments and commitments, as well as any points of misalignment between objectives and current commitments, as action items to address in your long-term plans. If they are small-effort fixes, consider them during your quick-win identification.

    Presentation Deck, slide 25

    Make a categorized vendor list by IT process

    As part of learning the IT team, you should also create a comprehensive list of vendors under contract. Collaborate with the finance department to get a clear view of how much of the IT budget is spent on specific vendors. Try to match vendors to the IT processes they serve from the IT M&G framework.

    You should also organize your vendors based on their budget allocation. Go beyond just listing how much money you’re spending with each vendor and categorize them into either “transactional” relationships or “strategic relationships.” Use the grid below to organize them. Ideally, you’ll want most relationships to be high spend and strategic (Source: Gary Davenport).

    A matrix of vendor categories with the vertical axis 'Spend' increasing upward, and the horizontal axis 'Type of relationship' with values 'Transactional' or 'Strategic'. The bottom left corner is 'Low Spend Transactional', the top right corner is 'High Spend Strategic'.

    Where to source your vendor list:

    • Finance department
    • Infrastructure managers
    • Vendor manager in IT

    Further reading: Manage Your Vendors Before They Manage You

    Presentation Deck, slide 26

    Jennifer Schaeffer’s short-timeline turnaround

    CASE STUDY

    Industry Education
    Source Interview with Jennifer Schaeffer

    Jennifer Schaeffer joined Athabasca University as CIO in November 2017. She was entering a turnaround situation as the all-online university lacked an IT strategy and had built up significant technical debt. Armed with the mandate of a third-party consultant that was supported by the president, Schaeffer used a people-first approach to construct her strategy. She met with all her staff, listening to them carefully regardless of role, and consulted with the administrative council and faculty members. She reflected that feedback in her plan or explained to staff why it wasn’t relevant for the strategy. She implemented a “strategic calendaring” approach for the organization, making sure that her team members were participating in meetings where their work was assessed and valued. Drawing on Spotify as an inspiration, she designed her teams in a way that everyone was connected to the customer experience. Given her short timeline to execute, she put off a deep skills analysis of her team for a later time, as well as creating a full architectural map of her technology stack. The outcome is that 2.5 years later, the IT department is unified in using the same tooling and optimization standards. It’s more flexible and ready to incorporate government changes, such as offering more accessibility options.

    Photo of Jennifer Schaeffer.
    Jennifer Schaeffer took on the CIO role at Athabasca University in 2017 and was asked to create a five-year strategic plan in just six weeks.
    (Image source: Athabasca University)

    Listen to 'The First 100 Days' podcast – Eric Wright

    Call 7

    Day 76 to Day 90

    Finalize your vision – mission – values statement

    A clear statement for your values, vision, and mission will help crystallize your IT strategy and communicate what you're trying to accomplish to the entire organization.

    Mission: This statement describes the needs that IT was created to meet and answers the basic question of why IT exists.

    Vision: Write a statement that captures your values. Remember that the vision statement sets out what the IT organization wants to be known for now and into the future.

    Values: IT core values represent the standard axioms by which the IT department operates. Similar to the core values of the organization as a whole, IT’s core values are the set of beliefs or philosophies that guide its strategic actions.

    Further reading: IT Vision and Mission Statements Template

    Presentation Deck, slide 42

    John Chen's new strategic vision

    CASE STUDY

    Industry Mobile Services
    Source Sean Silcoff, The Globe and Mail

    John Chen, known in the industry as a successful turnaround executive, was appointed BlackBerry CEO in 2014 following the unsuccessful launch of the BlackBerry 10 mobile operating system and a new tablet.

    He spent his first three months travelling, talking to customers and suppliers, and understanding the company's situation. He assessed that it had a problem generating cash and had made some strategic errors, but there were many assets that could benefit from more investment.

    He was blunt about the state of BlackBerry, making cutting observations of the past mistakes of leadership. He also settled a key question about whether BlackBerry would focus on consumer or enterprise customers. He pointed to a base of 80,000 enterprise customers that accounted for 80% of revenue and chose to focus on that.

    His new mission for BlackBerry: to transform it from being a "mobile technology company" that pushes handset sales to "a mobile solutions company" that serves the mobile computing needs of its customers.

    Photo of John Chen, CEO of BlackBerry.
    John Chen, CEO of BlackBerry, presents at BlackBerry Security Summit 2018 in New York City (Image source: Brian Jackson)

    Listen to 'The First 100 Days' podcast – Erin Bury

    Quick wins: Make recommendations based on the CIO Business Vision survey

    Based on your completed CIO Business Vision survey, use the IT Satisfaction Scorecard to determine some initiatives. Focus on areas that are ranked as high importance to the business but low satisfaction. While all of the initiatives may be achievable given enough time, use the matrix below to identify the quick wins that you can focus on immediately. It’s important to not fail in your quick-win initiative.

    • High Visibility, Low Risk: Best bet for demonstrating your ability to deliver value.
    • Low Visibility, Low Risk: Worth consideration, depending on the level of effort required and the relative importance to the stakeholder.
    • High Visibility, High Risk: Limit higher-risk initiatives until you feel you have gained trust from your stakeholders, demonstrating your ability to deliver.
    • Low Visibility, High Risk: These will be your lowest value, quick-win initiatives. Keep them in a backlog for future consideration in case business objectives change.
    A matrix of initiative categories based on organizational visibility and risk of failure. It is split into quadrants: the vertical axis is 'Organizational Visibility' with 'High' at the top and 'Low' at the bottom; the horizontal axis is 'Risk of Failure' with 'Low' on the left and 'High' on the right. 'Low Visibility, Low Risk, Few stakeholders will benefit from the initiative’s implementation.' 'Low Visibility, High Risk, No immediate attention is required, but it may become a priority in the future if business objectives change.' 'High Visibility, Low Risk, Multiple stakeholders will benefit from the initiative’s implementation, and it has a low risk of failure.' 'High Visibility, High Risk, Multiple stakeholders will benefit from the initiative’s implementation, but it has a higher risk of failure.'

    Presentation Deck, slide 27

    Create and communicate a post-100 plan

    The last few slides of your presentation deck represent a roundup of all the assessments you’ve done and communicate your plan for the months ahead.

    Slide 38. Based on the information on the previous slide and now knowing which IT capabilities need improvement and which business priorities are important to support, estimate where you'd like to see IT staff spend their time in the near future. Will you be looking to shift staff from one area to another? Will you be looking to hire staff?

    Slide 39. Take your IT M&G initiatives from slide 19 and list them here. If you've already achieved a quick win, list it and mark it as completed to show what you've accomplished. Briefly outline the objectives, how you plan to achieve the result, and what measurement will indicate success.

    Slide 40. Reflect your CIO Business Vision initiatives from slide 31 here.

    Slide 41. Use this roadmap template to list your initiatives by roughly when they’ll be worked on and completed. Plan for when you’ll update your diagnostics.

    Expert Contributors

    Photo of Alan Fong, Chief Technology Officer, Dealer-FX Alan Fong, Chief Technology Officer, Dealer-FX
    Photo of Andrew Wertkin, Chief Strategy Officer, BlueCat NetworksPhoto of David Penny, Chief Technology Officer, BlueCat Networks Andrew Wertkin, Chief Strategy Officer, BlueCat Networks
    David Penny, Chief Technology Officer, BlueCat Networks
    Photo of Susan Bowen, CEO, Aptum Susan Bowen, CEO, Aptum
    Photo of Erin Bury, CEO, Willful Erin Bury, CEO, Willful
    Photo of Denis Gaudreault, Country Manager, Intel Canada and Latin America Denis Gaudreault, Country Manager, Intel Canada and Latin America
    Photo of Wayne Berger, CEO, IWG Plc Wayne Berger, CEO, IWG Plc
    Photo of Eric Wright, CEO, LexisNexis Canada Eric Wright, CEO, LexisNexis Canada
    Photo of Gary Davenport Gary Davenport, past president of CIO Association” of Canada, former VP of IT, Enterprise Solutions Division, MTS AllStream
    Photo of Jennifer Schaeffer, VP of IT and CIO, Athabasca University Jennifer Schaeffer, VP of IT and CIO, Athabasca University

    Bibliography

    Beaudan, Eric. “Do you have what it takes to be an executive?” The Globe and Mail, 9 July 2018. Web.

    Bersohn, Diana. “Go Live on Day One: The Path to Success for a New CIO.” PDF document. Accenture, 2015. Web.

    Bradt, George. “Executive Onboarding When Promoted From Within To Follow A Successful Leader.” Forbes, 15 Nov. 2018. Web.

    “CIO Stats: Length of CIO Tenure Varies By Industry.” CIO Journal, The Wall Street Journal. 15 Feb. 2017. Web.

    “Enlarging Your Sphere of Influence in Your Organization: Your Learning and Development Guide to Getting People on Side.” MindTools Corporate, 2014.

    “Executive Summary.” The CIO's First 100 Days: A Toolkit. PDF document. Gartner, 2012. Web.

    Forbes, Jeff. “Are You Ready for the C-Suite?” KBRS, n.d. Web.

    Gallo, Carmine. “Tim Cook Uses These 5 Words to Take Control of Any Conversation.” Inc., 9 Aug. 2019. Web.

    Giles, Sunnie. “The Most Important Leadership Competencies, According to Leaders Around the World.” Harvard Business Review, 15 March 2016. Web.

    Godin, Seth. “Ode: How to tell a great story.” Seth's Blog. 27 April 2006. Web.

    Green, Charles W. “The horizontal dimension of race: Social culture.” Hope College Blog Network, 19 Oct. 2014. Web.

    Hakobyan, Hayk. “On Louis Gerstner And IBM.” Hayk Hakobyan, n.d. Web.

    Bibliography

    Hargrove, Robert. Your First 100 Days in a New Executive Job, edited by Susan Youngquist. Kindle Edition. Masterful Coaching Press, 2011.

    Heathfield, Susan M. “Why ‘Blink’ Matters: The Power of Your First Impressions." The Balance Careers, 25 June 2019. Web.

    Hillis, Rowan, and Mark O'Donnell. “How to get off to a flying start in your new job.” Odgers Berndtson, 29 Nov. 2018. Web.

    Karaevli, Ayse, and Edward J. Zajac. “When Is an Outsider CEO a Good Choice?” MIT Sloan Management Review, 19 June 2012. Web.

    Keizer, Gregg. “Microsoft CEO Nadella Aces First-100-Day Test.” Computerworld, 15 May 2014. Web.

    Keller, Scott, and Mary Meaney. “Successfully transitioning to new leadership roles.” McKinsey & Company, May 2018. Web.

    Kress, R. “Director vs. Manager: What You Need to Know to Advance to the Next Step.” Ivy Exec, 2016. Web.

    Levine, Seth. “What does it mean to be an ‘executive’.” VC Adventure, 1 Feb. 2018. Web.

    Lichtenwalner, Benjamin. “CIO First 90 Days.” PDF document. Modern Servant Leader, 2008. Web.

    Nawaz, Sabina. “The Biggest Mistakes New Executives Make.” Harvard Business Review, 15 May 2017. Web.

    Pruitt, Sarah. “Fast Facts on the 'First 100 Days.‘” History.com, 22 Aug. 2018. Web.

    Rao, M.S. “An Action Plan for New CEOs During the First 100 Days.” Training, 4 Oct. 2014. Web.

    Reddy, Kendra. “It turns out being a VP isn't for everyone.” Financial Post, 17 July 2012. Web.

    Silcoff, Sean. “Exclusive: John Chen’s simple plan to save BlackBerry.” The Globe & Mail, 24 Feb. 2014. Web.

    Bibliography

    “Start Stop Continue Retrospective.” GroupMap, n.d. Web.

    Surrette, Mark. “Lack of Rapport: Why Smart Leaders Fail.” KBRS, n.d. Web.

    “Understanding Types of Organization – PMP Study.” Simplilearn, 4 Sept. 2019. Web.

    Wahler, Cindy. “Six Behavioral Traits That Define Executive Presence.” Forbes, 2 July 2015. Web.

    Watkins, Michael D. The First 90 Days, Updated and Expanded. Harvard Business Review Press, 2013.

    Watkins, Michael D. “7 Ways to Set Up a New Hire for Success.” Harvard Business Review, 10 May 2019. Web.

    “What does it mean to be a business executive?” Daniels College of Business, University of Denver, 12 Aug. 2014. Web.

    Yeung, Ken. “Turnaround: Marissa Mayer’s first 300 days as Yahoo’s CEO.” The Next Web, 19 May 2013. Web.

    Build a Vendor Security Assessment Service

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    • Parent Category Name: Threat Intelligence & Incident Response
    • Parent Category Link: /threat-intelligence-incident-response
    • Vendor security risk management is a growing concern for many organizations. Whether suppliers or business partners, we often trust them with our most sensitive data and processes.
    • More and more regulations require vendor security risk management, and regulator expectations in this area are growing.
    • However, traditional approaches to vendor security assessments are seen by business partners and vendors as too onerous and are unsustainable for information security departments.

    Our Advice

    Critical Insight

    • An efficient and effective assessment process can only be achieved when all stakeholders are participating.
    • Security assessments are time-consuming for both you and your vendors. Maximize the returns on your effort with a risk-based approach.
    • Effective vendor security risk management is an end-to-end process that includes assessment, risk mitigation, and periodic re-assessments.

    Impact and Result

    • Develop an end-to-end security risk management process that includes assessments, risk treatment through contracts and monitoring, and periodic re-assessments.
    • Base your vendor assessments on the actual risks to your organization to ensure that your vendors are committed to the process and you have the internal resources to fully evaluate assessment results.
    • Understand your stakeholder needs and goals to foster support for vendor security risk management efforts.

    Build a Vendor Security Assessment Service Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a vendor security assessment service, review Info-Tech’s methodology, and understand the three ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Define governance and process

    Determine your business requirements and build your process to meet them.

    • Build a Vendor Security Assessment Service – Phase 1: Define Governance and Process
    • Vendor Security Policy Template
    • Vendor Security Process Template
    • Vendor Security Process Diagram (Visio)
    • Vendor Security Process Diagram (PDF)

    2. Develop assessment methodology

    Develop the specific procedures and tools required to assess vendor risk.

    • Build a Vendor Security Assessment Service – Phase 2: Develop Assessment Methodology
    • Service Risk Assessment Questionnaire
    • Vendor Security Questionnaire
    • Vendor Security Assessment Inventory

    3. Deploy and monitor process

    Implement the process and develop metrics to measure effectiveness.

    • Build a Vendor Security Assessment Service – Phase 3: Deploy and Monitor Process
    • Vendor Security Requirements Template
    [infographic]

    Workshop: Build a Vendor Security Assessment Service

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define Governance and Process

    The Purpose

    Understand business and compliance requirements.

    Identify roles and responsibilities.

    Define the process.

    Key Benefits Achieved

    Understanding of key goals for process outcomes.

    Documented service that leverages existing processes.

    Activities

    1.1 Review current processes and pain points.

    1.2 Identify key stakeholders.

    1.3 Define policy.

    1.4 Develop process.

    Outputs

    RACI Matrix

    Vendor Security Policy

    Defined process

    2 Define Methodology

    The Purpose

    Determine methodology for assessing procurement risk.

    Develop procedures for performing vendor security assessments.

    Key Benefits Achieved

    Standardized, repeatable methodologies for supply chain security risk assessment.

    Activities

    2.1 Identify organizational security risk tolerance.

    2.2 Develop risk treatment action plans.

    2.3 Define schedule for re-assessments.

    2.4 Develop methodology for assessing service risk.

    Outputs

    Security risk tolerance statement

    Risk treatment matrix

    Service Risk Questionnaire

    3 Continue Methodology

    The Purpose

    Develop procedures for performing vendor security assessments.

    Establish vendor inventory.

    Key Benefits Achieved

    Standardized, repeatable methodologies for supply chain security risk assessment.

    Activities

    3.1 Develop vendor security questionnaire.

    3.2 Define procedures for vendor security assessments.

    3.3 Customize the vendor security inventory.

    Outputs

    Vendor security questionnaire

    Vendor security inventory

    4 Deploy Process

    The Purpose

    Define risk treatment actions.

    Deploy the process.

    Monitor the process.

    Key Benefits Achieved

    Understanding of how to treat different risks according to the risk tolerance.

    Defined implementation strategy.

    Activities

    4.1 Define risk treatment action plans.

    4.2 Develop implementation strategy.

    4.3 Identify process metrics.

    Outputs

    Vendor security requirements

    Understanding of required implementation plans

    Metrics inventory

    Create Stakeholder-Centric Architecture Governance

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    • Parent Category Name: Strategy & Operating Model
    • Parent Category Link: /strategy-and-operating-model
    • Traditional enterprise architecture management (EAM) caters to only 10% – the IT people, and not to the remaining 90% of the organization.
    • EAM practices do not scale well with the agile way of working and are often perceived as "bottlenecks” or “restrictors of design freedom.”
    • The organization scale does not justify a full-fledged EAM with many committees, complex processes, and detailed EA artifacts.

    Our Advice

    Critical Insight

    Architecture is a competency, not a function. Project teams, including even business managers outside of IT, can assimilate “architectural thinking.”

    Impact and Result

    Increase business value through the dissemination of architectural thinking throughout the organization. Maturing your EAM practices beyond a certain point does not help.

    Create Stakeholder-Centric Architecture Governance Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Start here

    Improve benefits from your enterprise architecture efforts through the dissemination of architecture thinking throughout your organization.

    • Create Stakeholder-Centric Architecture Governance Storyboard
    [infographic]

    Cost-Reduction Planning for IT Vendors

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    • member rating overall impact: 8.0/10 Overall Impact
    • member rating average dollars saved: $12,733 Average $ Saved
    • member rating average days saved: 5 Average Days Saved
    • Parent Category Name: Cost & Budget Management
    • Parent Category Link: /cost-and-budget-management
    • Unprecedented health and economic conditions are putting extreme pressure and controls on expense management.
    • IT needs to implement proactive measures to reduce costs with immediate results.
    • IT must sustain these reductions beyond the near term since no one knows how long the current conditions will last.

    Our Advice

    Critical Insight

    • Proactively initiating a “War on Waste” (WoW) to reduce the expenses and costs in areas that do not impact operational capabilities of IT is an easy way to reduce IT expenditures.
    • This is accomplished by following the principle “Stop Doing Stupid Stuff” (SDSS), which many organizations deemphasize or overlook during times of growth and prosperity.
    • Initiating a WoW and SDSS program with passion, creativity, and urgency will deliver short-term cost reductions.

    Impact and Result

    • Pinpoint and implement tactical countermeasures and savings opportunities to reduce costs immediately (Reactive: <3 months).
    • Identify and deploy proven practices to capture and sustain expense reduction throughout the mid-term (Proactive: 3-12months).
    • Create a long-term strategy to improve flexibility, make changes more swiftly, and quickly generate cost-cutting opportunities (Strategic: >12 months).
    • Use Info-Tech’s 4 R’s Framework (Required, Removed, Rescheduled, and Reduced) and guiding principles to develop your cost-reduction roadmap.

    Cost-Reduction Planning for IT Vendors Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Start here – read the Storyboard

    Read our concise Executive Brief to find out how you can reduce your IT cost in the short term while establishing a foundation for long-term sustainment of IT cost containment.

    • Cost-Reduction Planning for IT Vendors Storyboard
    • Cost-Cutting Classification and Prioritization Tool
    [infographic]

    Reinforce End-User Security Awareness During Your COVID-19 Response

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    • Parent Category Name: Endpoint Security
    • Parent Category Link: /endpoint-security

    Without the control over the areas in which employees are working, businesses are opening themselves up to a greater degree of risk during the pandemic. How does a business raise awareness for employees who are going to be working remotely?

    Our Advice

    Critical Insight

    • An expanding remote workforce requires training efforts to evolve to include the unique security threats that face remote end users.
    • By presenting security as a personal and individualized issue, you can make this new personal focus a driver for your organizational security awareness and training program.

    Impact and Result

    • Teach remote end users how to recognize current cyberattacks before they fall victim and turn them into active barriers against cyberattacks.
    • Use Info-Tech’s blueprint and materials to build a customized training program that uses best practices.

    Reinforce End-User Security Awareness During Your COVID-19 Response Research & Tools

    Start here

    COVID-19 is forcing many businesses to expand their remote working capabilities further than before. Using this blueprint, see how to augment your existing training or start from scratch during a remote work situation.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Reinforce End-User Security Awareness During Your COVID-19 Response Storyboard
    • Security Awareness and Training Program Development Tool
    • Security Awareness and Training Metrics Tool
    • End-User Security Knowledge Test Template

    1. Training Materials

    Use Info-Tech’s training materials to get you started on remote training and awareness.

    • Training Materials – Phishing
    • Training Materials – Incident Response
    • Training Materials – Cyber Attacks
    • Training Materials – Web Usage
    • Training Materials – Physical Computer Security
    • Training Materials – Mobile Security
    • Training Materials – Passwords
    • Training Materials – Social Engineering
    • Security Training Email Templates
    [infographic]

    Enhance PPM Dashboards and Reports

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    • Parent Category Name: Portfolio Management
    • Parent Category Link: /portfolio-management
    • Your organization has introduced project portfolio management (PPM) processes that require new levels of visibility into the project portfolio that were not required before.
    • Key PPM decision makers are requesting new or improved dashboards and reports to help support making difficult decisions.
    • Often PPM dashboards and reports provide too much information and are difficult to navigate, resulting in information overload and end-user disengagement.
    • PPM dashboards and reports are laborious to maintain; ineffective dashboards end up wasting scarce resources, delay decisions, and negatively impact the perceived value of the PMO.

    Our Advice

    Critical Insight

    • Well-designed dashboards and reports help actively engage stakeholders in effective management of the project portfolio by communicating information and providing support to key PPM decision makers. This tends to improve PPM performance, making resource investments into reporting worthwhile.
    • Observations and insights gleaned from behavioral studies and cognitive sciences (largely ignored in PPM literature) can help PMOs design dashboards and reports that avoid information overload and that provide targeted decision support to key PPM decision makers.

    Impact and Result

    • Enhance your PPM dashboards and reports by carrying out a carefully designed enhancement project. Start by clarifying the purpose of PPM dashboards and reports. Establish a focused understanding of PPM decision-support needs, and design dashboards and reports to address these in a targeted way.
    • Conduct a thorough review of all existing dashboards and reports, evaluating the need, effort, usage, and satisfaction of each report to eliminate any unnecessary or ineffective dashboards and design improved dashboards and reports that will address these gaps.
    • Design effective and targeted dashboards and reports to improve the engagement of senior leaders in PPM and help improve PPM performance.

    Enhance PPM Dashboards and Reports Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should enhance your PPM reports and dashboards, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Establish a PPM dashboard and reporting enhancement project plan

    Identify gaps, establish a list of dashboards and reports to enhance, and set out a roadmap for your dashboard and reporting enhancement project.

    • Enhance PPM Dashboards and Reports – Phase 1: Establish a PPM Dashboard and Reporting Enhancement Project Plan
    • PPM Decision Support Review Workbook
    • PPM Dashboard and Reporting Audit Workbook
    • PPM Dashboard and Reporting Audit Worksheets – Exisiting
    • PPM Dashboard and Reporting Audit Worksheets – Proposed
    • PPM Metrics Menu
    • PPM Dashboard and Report Enhancement Project Charter Template

    2. Design and build enhanced PPM dashboards and reporting

    Gain an understanding of how to design effective dashboards and reports.

    • Enhance PPM Dashboards and Reports – Phase 2: Design and Build New or Improved PPM Dashboards and Reporting
    • PPM Dashboard and Report Requirements Workbook
    • PPM Executive Dashboard Template
    • PPM Dashboard and Report Visuals Template
    • PPM Capacity Dashboard Operating Manual

    3. Implement and maintain effective PPM dashboards and reporting

    Officially close and evaluate the PPM dashboard and reporting enhancement project and transition to an ongoing and sustainable PPM dashboard and reporting program.

    • Enhance PPM Dashboards and Reports – Phase 3: Implement and Maintain Effective PPM Dashboards and Reporting
    • PPM Dashboard and Reporting Program Manual
    [infographic]

    Workshop: Enhance PPM Dashboards and Reports

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish a PPM Dashboard and Reporting Enhancement

    The Purpose

    PPM dashboards and reports will only be effective and valuable if they are designed to meet your organization’s specific needs and priorities.

    Conduct a decision-support review and a thorough dashboard and report audit to identify the gaps your project will address.

    Take advantage of the planning stage to secure sponsor and stakeholder buy-in.

    Key Benefits Achieved

    Current-state assessment of satisfaction with PPM decision-making support.

    Current-state assessment of all existing dashboards and reports: effort, usage, and satisfaction.

    A shortlist of dashboards and reports to improve that is informed by actual needs and priorities.

    A shortlist of dashboards and reports to create that is informed by actual needs and priorities.

    The foundation for a purposeful and focused PPM dashboard and reporting program that is sustainable in the long term.

    Activities

    1.1 Engage in PPM decision-making review.

    1.2 Perform a PPM dashboard and reporting audit and gap analysis.

    1.3 Identify dashboards and/or reports needed.

    1.4 Plan the PPM dashboard and reporting project.

    Outputs

    PPM Decision-Making Review

    PPM Dashboard and Reporting Audit

    Prioritized list of dashboards and reports to be improved and created

    Roadmap for the PPM dashboard and reporting project

    2 Design New or Improved PPM Dashboards and Reporting

    The Purpose

    Once the purpose of each PPM dashboard and report has been identified (based on needs and priorities) it is important to establish what exactly will be required to produce the desired outputs.

    Gathering stakeholder and technical requirements will ensure that the proposed and finalized designs are realistic and sustainable in the long term.

    Key Benefits Achieved

    Dashboard and report designs that are informed by a thorough analysis of stakeholder and technical requirements.

    Dashboard and report designs that are realistically sustainable in the long term.

    Activities

    2.1 Review the best practices and science behind effective dashboards and reporting.

    2.2 Gather stakeholder requirements.

    2.3 Gather technical requirements.

    2.4 Build wireframe options for each dashboard or report.

    2.5 Review options: requirements, feasibility, and usability.

    2.6 Finalize initial designs.

    2.7 Design and record the input, production, and consumption workflows and processes.

    Outputs

    List of stakeholder requirements for dashboards and reports

    Wireframe design options

    Record of the assessment of each wireframe design: requirements, feasibility, and usability

    A set of finalized initial designs for dashboards and reports.

    Process workflows for each initial design

    3 Plan to Roll Out Enhanced PPM Dashboards and Reports

    The Purpose

    Ensure that enhanced dashboards and reports are actually adopted in the long term by carefully planning their roll-out to inputters, producers, and consumers.

    Plan to train all stakeholders, including report consumers, to ensure that the reports generate the decision support and PPM value they were designed to.

    Key Benefits Achieved

    An informed, focused, and scheduled plan for rolling out dashboards and reports and for training the various stakeholders involved.

    Activities

    3.1 Plan for external resourcing (if necessary): vendors, consultants, contractors, etc.

    3.2 Conduct impact analysis: risks and opportunities.

    3.3 Create an implementation and training plan.

    3.4 Determine PPM dashboard and reporting project success metrics.

    Outputs

    External resourcing plan

    Impact analysis and risk mitigation plan

    Record of the PPM dashboard and reporting project success metrics

    Debunk Machine Learning Endpoint Security Solutions

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    • Parent Category Name: Endpoint Security
    • Parent Category Link: /endpoint-security
    • Threat actors are more innovative than ever before and developing sophisticated methods of endpoints attacks capable of avoiding detection with traditional legacy anti-virus software.
    • Legacy anti-virus solutions rely on signatures and hence fail at detecting memory objects, and new and mutating malware.
    • Combined with the cybersecurity talent gap and the sheer volume of endpoint attacks, organizations need endpoint security solutions capable of efficiently and accurately blocking never-before-seen malware types and variants.

    Our Advice

    Critical Insight

    • Don’t make machine learning a goal in itself. Think of how machine learning can help you achieve your goals.
    • Determine your endpoint security requirements and goals prior to shopping around for a vendor. Vendors can easily suck you into a vortex of marketing jargon and sell you tools that your organization does not need.
    • Machine learning alone is not a solution to catching malware. It is a computational method that can generalize and analyze large datasets, and output insights quicker than a human security analyst.

    Impact and Result

    • Consider deploying an endpoint protection technology that leverages machine learning into your existing endpoint security strategy to counteract against the unknown and to quickly sift through the large volumes of data.
    • Understand how machine learning methods can help drive your organization’s security goals.
    • Identify vendors that utilize machine learning in their endpoint security products.
    • Understand use cases of where machine learning in endpoint security has been successful.

    Debunk Machine Learning Endpoint Security Solutions Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should consider machine learning in endpoint security solutions, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Demystify machine learning concepts

    Understand basic machine learning concepts used in endpoint security.

    • Debunk Machine Learning Endpoint Security Solutions – Phase 1: Demystify Machine Learning Concepts

    2. Evaluate vendors that leverage machine learning

    Determine feature requirements to evaluate vendors.

    • Debunk Machine Learning Endpoint Security Solutions – Phase 2: Evaluate Vendors That Leverage Machine Learning
    • Endpoint Protection Request for Proposal
    [infographic]

    IT Metrics and Dashboards During a Pandemic

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    • Parent Category Name: Performance Measurement
    • Parent Category Link: /performance-measurement

    The ways you measure success as a business are based on the typical business environment, but during a crisis like a pandemic, the business environment is rapidly changing or significantly different.

    • How do you assess the scope of the risk?
    • How do you quickly align your team to manage new risks?
    • How do you remain flexible enough to adapt to a rapidly changing situation?

    Our Advice

    Critical Insight

    Measure what you have the data for and focus on managing the impacts to your employees, customers, and suppliers. Be willing to make decisions based on imperfect data. Don’t forget to keep an eye on the long-term objectives and remember that how you act now can reflect on your business for years to come.

    Impact and Result

    Use Info-Tech’s approach to:

    • Quickly assess the risk and identify critical items to manage.
    • Communicate what your decisions are based on so teams can either quickly align or challenge conclusions made from the data.
    • Quickly adjust your measures based on new information or changing circumstances.
    • Use the tools you already have and keep it simple.

    IT Metrics and Dashboards During a Pandemic Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out how to develop your temporary crisis dashboard.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Consider your organizational goals

    Identify the short-term goals for your organization and reconsider your long-term objectives.

    • Crisis Temporary Measures Dashboard Tool

    2. Build a temporary data collection and dashboard method

    Determine your tool for data collection and your data requirements and collect initial data.

    3. Implement a cadence for review and action

    Determine the appropriate cadence for reviewing the dashboard and action planning.

    [infographic]

    Optimize Software Pricing in a Volatile Competitive Market

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    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions

    Your challenge:

    • Rising supplier costs and inflation are eroding margins and impacting customers' budgets.
    • There is pressure from management to make a gut-feeling decision because of time, lack of skills, and process limitations.
    • You must navigate competing pricing-related priorities among product, sales, and finance teams.
    • Product price increases fail because discovery lacks understanding of costs, price/value equation, and competitive price points.
    • Customers can react negatively, and results are seen much later (more than 12 months) after the price decision.

    Our Advice

    Critical Insight

    Product leaders will price products based on a deep understanding of the buyer price/value equation and alignment with financial and competitive pricing strategies, and make ongoing adjustments based on an ability to monitor buyer, competitor, and product cost changes.

    Impact and Result

    • Success for many SaaS product managers requires a reorganization and modernization of pricing tools, techniques, and assumptions. Leaders will develop the science of tailored price changes versus across-the-board price actions and account for inflation exposure and the customers’ willingness to pay.
    • This will build skills on how to price new products or adjust pricing for existing products. The disciplines using our pricing strategy methodology will strengthen efforts to develop repeatable pricing models and processes and build credibility with senior management.

    Optimize Software Pricing in a Volatile Competitive Market Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Optimize Software Pricing in a Volatile Competitive Market Executive Brief - A deck to build your skills on how to price new products or adjust pricing for existing products.

    This Executive Brief will build your skills on how to price new products or adjust pricing for existing products.

    • Optimize Software Pricing in a Volatile Competitive Market Executive Brief

    2. Optimize Software Pricing in a Volatile Competitive Market Storyboard – A deck that provides key steps to complete the project.

    This blueprint will build your skills on how to price new products or adjust pricing for existing products with documented key steps to complete the pricing project and use the Excel workbook and customer presentation.

    • Optimize Software Pricing in a Volatile Competitive Market – Phases 1-3

    3. Optimize Software Pricing in a Volatile Competitive Market Workbook – A tool that enables product managers to simplify the organization and collection of customer and competitor information for pricing decisions.

    These five organizational workbooks for product pricing priorities, interview tracking, sample questions, and critical competitive information will enable the price team to validate price change data through researching the three pricing schemes (competitor, customer, and cost-based).

    • Optimize Software Pricing in a Volatile Competitive Market Workbook

    4. Optimize Software Pricing in a Volatile Competitive Market Presentation Template – A template that serves as a guide to communicating the Optimize Pricing Strategy team's results for a product or product line.

    This template includes the business case to justify product repricing, contract modifications, and packaging rebuild or removal for launch. This template calls for the critical summarized results from the Optimize Software Pricing in a Volatile Competitive Market blueprint and the Optimize Software Pricing in a Volatile Competitive Market Workbook to complete.

    • Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Infographic

    Further reading

    SoftwareReviews — A Division of INFO~TECH RESEARCH GROUP

    Optimize Software Pricing in a Volatile Competitive Market

    Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.

    Table of Contents

    Section Title Section Title
    1 Executive Brief 2 Key Steps
    3 Concluding Slides

    Optimize Software Pricing in a Volatile Competitive Market

    Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.

    EXECUTIVE BRIEF

    Analyst Perspective

    Optimized Pricing Strategy

    Product managers without well-documented and repeatable pricing management processes often experience pressure from “Agile” management to make gut-feel pricing decisions, resulting in poor product revenue results. When combined with a lack of customer, competitor, and internal cost understanding, these process and timing limitations drive most product managers into suboptimal software pricing decisions. And, adding insult to injury, the poor financial results from bad pricing decisions aren’t fully measured for months, which further compounds the negative effects of poor decision making.

    A successful product pricing strategy aligns finance, marketing, product management, and sales to optimize pricing using a solid understanding of the customer perception of price/value, competitive pricing, and software production costs.

    Success for many SaaS product managers requires a reorganization and modernization of pricing tools, techniques, and data. Leaders will develop the science of tailored price changes versus across-the-board price actions and account for inflation exposure and the customers’ willingness to pay.

    This blueprint will build your skills on how to price new products or adjust pricing for existing products. The discipline you build using our pricing strategy methodology will strengthen your team’s ability to develop repeatable pricing and will build credibility with senior management and colleagues in marketing and sales.

    Photo of Joanne Morin Correia, Principal Research Director, SoftwareReviews.

    Joanne Morin Correia
    Principal Research Director
    SoftwareReviews

    Executive Summary

    Organizations struggle to build repeatable pricing processes:
    • A lack of alignment and collaboration among finance, marketing, product development, and sales.
    • A lack of understanding of customers, competitors, and market pricing.
    • Inability to stay ahead of complex and shifting software pricing models.
    • Time is wasted without a deep understanding of pricing issues and opportunities, and revenue opportunities go unrealized.
    Obstacles add friction to the pricing management process:
    • Pressure from management to make quick decisions results in a gut-driven approach to pricing.
    • A lack of pricing skills and management processes limits sound decision making.
    • Price changes fail because discovery often lacks competitive intelligence and buyer value to price point understanding. Customers’ reactions are often observed much later, after the decision is made.
    • Economic disruptions, supplier price hikes, and higher employee salaries/benefits are driving costs higher.
    Use SoftwareReviews’ approach for more successful pricing:
    • Organize for a more effective pricing project including roles & responsibilities as well as an aligned pricing approach.
    • Work with CFO/finance partner to establish target price based on margins and key factors affecting costs.
    • Perform a competitive price assessment and understand the buyer price/value equation.
    • Arrive at a target price based on the above and seek buy-in and approvals.

    SoftwareReviews Insight

    Product leaders will price products based on a deep understanding of the buyer price/value equation and alignment with financial and competitive pricing strategies, and they will make ongoing adjustments based on an ability to monitor buyers, competitors, and product cost changes.

    What is an optimized price strategy?

    “Customer discovery interviews help reduce the chance of failure by testing your hypotheses. Quality customer interviews go beyond answering product development and pricing questions.” (Pricing Strategies, Growth Ramp, March 2022)

    Most product managers just research their direct competitors when launching a new SaaS product. While this is essential, competitive pricing intel is insufficient to create a long-term optimized pricing strategy. Leaders will also understand buyer TCO.

    Your customers are constantly comparing prices and weighing the total cost of ownership as they consider your competition. Why?

    Implementing a SaaS solution creates a significant time burden as buyers spend days learning new software, making sure tools communicate with each other, configuring settings, contacting support, etc. It is not just the cost of the product or service.

    Optimized Price Strategy Is…
    • An integral part of any product plan and business strategy.
    • Essential to improving and maintaining high levels of margins and customer satisfaction.
    • Focused on delivering the product price to your customer’s business value.
    • Understanding customer price-value for your software segment.
    • Monitoring your product pricing with real-time data to ensure support for competitive strategy.
    Price Strategy Is Not…
    • Increasing or decreasing price on a gut feeling.
    • Changing price for short-term gain.
    • Being wary of asking customers pricing-related questions.
    • Haphazardly focusing entirely on profit.
    • Just covering product costs.
    • Only researching direct competitors.
    • Focusing on yourself or company satisfaction but your target customers.
    • Picking the first strategy you see.

    SoftwareReviews Insight

    An optimized pricing strategy establishes the “best” price for a product or service that maximizes profits and shareholder value while considering customer business value vs. the cost to purchase and implement – the total cost of ownership (TCO).

    Challenging environment

    Product managers are currently experiencing the following:
    • Supplier costs and inflation are rising, eroding product margins and impacting customers’ budgets.
    • Pressure from management to make a gut-feeling decision because of time, lack of skills, and process limitations.
    • Navigating competing pricing-related priorities among product, sales, and finance.
    • Product price increases that fail because discovery lacks understanding of costs, price/value equation, and competitive price points.
    • Slowing customer demand due to poorly priced offerings may not be fully measured for many months following the price decision.
    Doing nothing is NOT an option!
    Offense Double Down

    Benefit: Leverage long-term financial and market assets

    Risk: Market may not value those assets in the future
    Fight Back

    Benefit: Move quickly

    Risk: Hard to execute and easy to get pricing wrong
    Defense Retrench

    Benefit: Reduce threats from new entrants through scale and marketing

    Risk: Causes managed decline and is hard to sell to leadership
    Move Away

    Benefit: Seize opportunities for new revenue sources

    Risk: Diversification is challenging to pull off
    Existing Markets and Customers New Markets and Customers

    Pricing skills are declining

    Among product managers, limited pricing skills are big obstacles that make pricing difficult and under-optimized.

    Visual of a bar chart with descending values, each bar has written on it: 'Limited - Limits in understanding of engineering, marketing, and sales expectations or few processes for pricing and/or cost', 'Inexperienced - Inexperience in pricing project skills and corporate training', 'Lagging - Financial lag indicators (marketing ROI, revenue, profitability, COGs)', 'Lacking - Lack of relevant competitive pricing/packaging information', 'Shifting - Shift to cloud subscription-based revenue models is challenging'.

    The top three weakest product management skills have remained constant over the past five years:
    • Competitive analysis
    • Pricing
    • End of life
    Pricing is the weakest skill and has been declining the most among surveyed product professionals every year. (Adapted from 280 Group, 2022)

    Key considerations for more effective pricing decisions

    Pricing teams can improve software product profitability by:
    • Optimizing software profit with four critical elements: properly pricing your product, giving complete and accurate quotations, choosing the terms of the sale, and selecting the payment method.
    • Implementing tailored price changes (versus across-the-board price actions) to help account for inflation exposure, customer willingness to pay, and product attribute changes.
    • Accelerating ongoing pricing decision-making with a dedicated cross-functional team ready to act quickly.
    • Resetting discounting and promotion, and revisiting service-level agreements.
    Software pricing leaders will regularly assess:

    Has it been over a year since prices were updated?

    Have customers told you to raise your prices?

    Do you have the right mix of customers in each pricing plan?

    Do 40% of your customers say they would be very disappointed if your product disappeared? (Adapted from Growth Ramp, 2021)

    Case Study

    Middleware Vendor

    INDUSTRY
    Technology Middleware
    SOURCE
    SoftwareReviews Custom Pricing Strategy Project
    A large middleware vendor, who is running on Microsoft Azure, known for quality development and website tools, needed to react strategically to the March 2022 Microsoft price increase.

    Key Initiative: Optimize New Pricing Strategy

    The program’s core objective was to determine if the vendor should implement a price increase and how the product should be packaged within the new pricing model.

    For this initiative, the company interviewed buyers using three key questions: What are the core capabilities to focus on building/selling? What are the optimal features and capabilities valued by customers that should be sold together? And should they be charging more for their products?

    Results
    This middleware vendor saw buyer support for a 10% price increase to their product line and restructuring of vertical contract terms. This enabled them to retain customers over multi-year subscription contracts, and the price increase enabled them to protect margins after the Microsoft price increase.

    The Optimize New Pricing Strategy included the following components:

    Components: 'Product Feature Importance & Satisfaction', 'Correlation of Features and Value Drivers', 'Fair Cost to Value Average for Category', 'Average Discounting for Category', 'Customer Value Is an Acceptable Multiple of Price'. First four: 'Component fails into the scope of optimizing price strategy to value'; last one: 'They are optimizing their price strategy decisions'.

    New product price approach

    As a collaborative team across product management, marketing, and finance, we see leaders taking a simple yet well-researched approach when setting product pricing.

    Iterating to a final price point is best done with research into how product pricing:

    • Delivers target margins.
    • Is positioned vs. key competitors.
    • Delivers customer value at a fair price/value ratio.
    To arrive at our new product price, we suggest iterating among 3 different views:

    New Target Price:

    • Buyer Price vs. Value
    • Cost - Plus
    • Vs. Key Competitors
    We analyzed:
    • Customer price/value equation interviews
    • Impacts of Supplier cost increases
    • Competitive pricing research
    • How product pricing delivers target margins

    Who should care about optimized pricing?

    Product managers and marketers who:

    • Support the mandate for optimizing pricing and revenue generation.
    • Need a more scientific way to plan and implement new pricing processes and methods to optimize revenues and profits.
    • Want a way to better apply customer and competitive insights to product pricing.
    • Are evaluating current pricing and cost control to support a refreshed pricing strategy.

    Finance, sales, and marketing professionals who are pricing stakeholders in:

    • Finding alternatives to current pricing and packaging approaches.
    • Looking for ways to optimize price within the shifting market momentum.

    How will they benefit from this research?

    • Refine the ability to effectively target pricing to specific market demands and customer segments.
    • Strengthen product team’s reputation for reliable and repeatable price-management capabilities among senior leadership.
    • Recognize and plan for new revenue opportunities or cost increases.
    • Allow for faster, more accurate intake of customer and competitive data. 
    • Improve pricing skills for professional development and business outcomes.
    • Create new product price, packaging, or market opportunities. 
    • Reduce financial costs and mistakes associated with manual efforts and uneducated guessing.
    • Price software products that better achieve financial goals optimizing revenue, margins, or market share.
    • Enhance the product development and sales processes with real competitive and customer expectations.

    Is Your Pricing Strategy Optimized?

    With the right pricing strategy, you can invest more money into your product, service, or growth. A 1% price increase will improv revenues by:

    Three bars: 'Customer acquisition, 3.32%', 'Customer retention, 6.71%', 'Price monetization, 12.7%'.

    Price monetization will almost double the revenue increases over customer acquisition and retention. (Pricing Strategies, Growth Ramp, March 2022)

    DIAGNOSE PRICE CHALLENGES

    Prices of today's cloud-based services/products are often misaligned against competition and customers' perceived value, leaving more revenues on the table.
    • Do you struggle to price new products with confidence?
    • Do you really know your SaaS product's costs?
    • Have you lost pricing power to stronger competitors?
    • Has cost focus eclipsed customer value focus?
    If so, you are likely skipping steps and missing key outputs in your pricing strategy.

    OPTIMIZE THESE STEPS

    ALIGNMENT
    1. Assign Team Responsibilities
    2. Set Timing for Project Deliverables
    3. Clarify Financial Expectations
    4. Collect Customer Contacts
    5. Determine Competitors
    6. BEFORE RESEARCH, HAVE YOU
      Documented your executive's financial expectations? If "No," return.

    RESEARCH & VALIDATE
    1. Research Competitors
    2. Interview Customers
    3. Test Pricing vs. Financials
    4. Create Pricing Presentation
    5. BEFORE PRESENTING, HAVE YOU:
      Clarified your customer and competitive positioning to validate pricing? If "No," return.

    BUY-IN
    1. Executive Pricing Presentation
    2. Post-Mortem of Presentation
    3. Document New Processes
    4. Monitor the Pricing Changes
    5. BEFORE RESEARCH, HAVE YOU:
      Documented your executive's financial expectations? If "No," return.

    DELIVER KEY OUTPUTS

    Sponsoring executive(s) signs-offs require a well-articulated pricing plan and business case for investment that includes:
    • Competitive features and pricing financial templates
    • Customer validation of price value
    • Optimized price presentation
    • Repeatable pricing processes to monitor changes

    REAP THE REWARDS

    • Product pricing is better aligned to achieve financial goals
    • Improved pricing skills or professional development
    • Stronger team reputation for reliable price management

    Key Insights

    1. Gain a competitive edge by using market and customer information to optimize product financials, refine pricing, and speed up decisions.
    2. Product leaders will best set software product price based on a deep understanding of buyer/price value equation, alignment with financial strategy, and an ongoing ability to monitor buyer, competitor, and product costs.

    SoftwareReviews’ methodology for optimizing your pricing strategy

    Steps

    1.1 Establish the Team and Responsibilities
    1.2 Educate/Align Team on Pricing Strategy
    1.2 Document Portfolio & Target Product(s) for Pricing Updates
    1.3 Clarify Product Target Margins
    1.4 Establish Customer Price/Value
    1.5 Identify Competitive Pricing
    1.6 Establish New Price and Gain Buy-In

    Outcomes

    1. Well-organized project
    2. Clarified product pricing strategy
    3. Customer value vs. price equation
    4. Competitive price points
    5. Approvals

    Insight summary

    Modernize your price planning

    Product leaders will price products based on a deep understanding of the buyer price/value equation and alignment with financial and competitive pricing strategies, and make ongoing adjustments based on an ability to monitor buyer, competitor, and product cost changes.

    Ground pricing against financials

    Meet and align with financial stakeholders.
    • Give finance a heads-up that you want to work with them.
    • Find out the CFO’s expectations for pricing and margins.
    • Ask for a dedicated finance team member.

    Align on pricing strategy

    Lead stakeholders in SaaS product pricing decisions to optimize pricing based on four drivers:
    • Customer’s price/value
    • Competitive strategy
    • Reflective of costs
    • Alignment with financial goals

    Decrease time for approval

    Drive price decisions, with the support of the CFO, to the business value of the suggested change:
    • Reference current product pricing guidelines
    • Compare to the competition and our strategy and weigh results against our customer’s price/value
    • Compare against the equation to business value for the suggested change
    Develop the skill of pricing products

    Increase product revenues and margins by enhancing modern processes and data monetization. Shift from intuitive to information-based pricing decisions.

    Look at other options for revenue

    Adjust product design, features, packaging, and contract terms while maintaining the functionality customers find valuable to their business.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:
    Key deliverable:

    New Pricing Strategy Presentation Template

    Capture key findings for your price strategy with the Optimize Your Pricing in a Volatile Competitive Market Strategy Presentation Template

    Sample of the 'Acme Corp New Product Pricing' blueprint.

    Optimize Software Pricing in a Volatile Competitive Market Executive Brief

    This executive brief will build your knowledge on how to price new products or adjust pricing for existing products.

    Sample of the 'Optimize Software Pricing in a Volatile Competitive Market' blueprint.

    Optimize Software Pricing in a Volatile Competitive Market Workbook

    This workbook will help you prioritize which products require repricing, hold customer interviews, and capture competitive insights.

    Sample of the 'Optimize Software Pricing in a Volatile Competitive Market' workbook.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with a SoftwareReviews analyst to help implement our best practices in your organization.

    A typical GI is 4 to 8 calls over the course of 2 to 4 months.

    What does a typical GI on optimizing software pricing look like?

    Alignment

    Research & Reprice

    Buy-in

    Call #1: Share the pricing team vision and outline activities for the pricing strategy process. Plan next call – 1 week.

    Call #2: Outline products that require a new pricing approach and steps with finance. Plan next call – 1 week.

    Call #3: Discuss the customer interview process. Plan next call – 1 week.

    Call #4 Outline competitive analysis. Plan next call – 1 week.

    Call #5: Review customer and competitive results for initial new pricing business case with finance for alignment. Plan next call – 3 weeks.

    Call #6: Review the initial business case against financial plans across marketing, sales, and product development. Plan next call – 1 week.

    Call #7 Review the draft executive pricing presentation. Plan next call – 1 week.

    Call #8: Discuss gaps in executive presentation. Plan next call – 3 days.

    SoftwareReviews Offers Various Levels of Support to Meet Your Needs

    Included in Advisory Membership Optional add-ons

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Desire a Guided Implementation?

    • A GI is where your SoftwareReviews engagement manager and executive advisor/counselor will work with SoftwareReviews research team members to craft with you a Custom Key Initiative Plan (CKIP).
    • A CKIP guides your team through each of the major steps, outlines responsibilities between members of your team and SoftwareReviews, describes expected outcomes, and captures actual value delivered.
    • A CKIP also provides you and your team with analyst/advisor/counselor feedback on project outputs, helps you communicate key principles and concepts to your team, and helps you stay on project timelines.
    • If Guided Implementation assistance is desired, contact your engagement manager.

    Workshop overview

    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889
    Day 1 Day 2 Day 3 Day 4 Day 5
    Align Team, Identify Customers, and Document Current Knowledge
    Validate Initial Insights and Identify Competitors and Market View
    Schedule and Hold Buyer Interviews
    Summarize Findings and Provide Actionable Guidance to Stakeholders
    Present, Go Forward, and Measure Impact and Results
    Activities

    1.1 Identify Team Members, roles, and responsibilities

    1.2 Establish timelines and project workflow

    1.3 Gather current product and future financial margin expectations

    1.4 Review the Optimize Software Executive Brief and Workbook Templates

    1.4 Build prioritized pricing candidates hypothesis

    2.1 Identify customer interviewee types by segment, region, etc.

    2.2 Hear from industry analysts their perspectives on the competitors, buyer expectations, and price trends

    2.3 Research competitors for pricing, contract type, and product attributes

    3.2 Review pricing and attributes survey and interview questionnaires

    3.2 Hold interviews and use interview guides (over four weeks)

    A gap of up to 4 weeks for scheduling of interviews.

    3.3 Hold review session after initial 3-4 interviews to make adjustments

    4.1 Review all draft price findings against the market view

    4.2 Review Draft Executive Presentation

    5.1 Review finalized pricing strategy plan with analyst for market view

    5.2 Review for comments on the final implementation plan

    Deliverables
    1. Documented steering committee and working team
    2. Current and initial new pricing targets for strategy
    3. Documented team knowledge
    1. Understanding of market and potential target interviewee types
    2. Objective competitive research
    1. Initial review – “Are we going in the right direction with surveys?”
    2. Validate or adjust the pricing surveys to what you hear in the market
    1. Complete findings and compare to the market
    2. Review and finish drafting the Optimize Software Pricing Strategy presentation
    1. Final impute on strategy
    2. Review of suggested next steps and implementation plan

    Our process

    Align team, perform research, and gain executive buy-in on updated price points

    1. Establish the team and responsibilities
    2. Educate/align team on pricing strategy
    3. Document portfolio & target product(s) for pricing updates
    4. Clarify product target margins
    5. Establish customer price/value
    6. Identify competitive pricing
    7. Establish new price and gain buy-in

    Optimize Software Pricing in a Volatile Competitive Market

    Our process will help you deliver the following outcomes:

    • Well-organized project
    • Clarified product pricing strategy
    • Customer value vs. price equation
    • Competitive price points
    • Approvals

    This project involves the following participants:

    • Product management
    • Program leadership
    • Product marketing
    • CFO or finance representative/partner
    • Others
    • Representative(s) from Sales

    1.0 Assign team responsibilities

    Input: Steering committee roles and responsibilities, Steering committee interest and role

    Output: List of new pricing strategy steering committee and workstream members, roles, and timelines, Updated Software Pricing Strategy presentation

    Materials: Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Participants: CFO, sponsoring executive, Functional leads – development, product marketing, product management, marketing, sales, customer success/support

    1-2 hours
    1. The product manager/member running this pricing/repricing program should review the entire Optimize Software Pricing in a Volatile Competitive Market blueprint and each blueprint attachment.
    2. The product manager should also refer to slide 19 of the Optimize Software Pricing in a Volatile Competitive Market blueprint and decide if help via a Guided Implementation (GI) is of value. If desired, alert your SoftwareReviews engagement manager.
    1-2 hours
    1. The product manager should meet with the chief product officer/CPO and functional leaders, and set the meeting agenda to:
      1. Nominate steering committee members.
      2. Nominate work-stream leads.
      3. Establish key pricing project milestones.
      4. Schedule both the steering committee (suggest monthly) and workstream lead meetings (suggest weekly) through the duration of the project.
      5. Ask the CPO to craft, outside this meeting, his/her version of the "Message from the chief product officer.”
      6. If a Guided Implementation is selected, inform the meeting attendees that a SoftwareReviews analyst will join the next meeting to share his/her Executive Brief on Pricing Strategy.
    2. Record all above findings in the Optimize Software Pricing in a Volatile Competitive Market Presentation Template.

    Download the Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    SoftwareReviews Advisory Insight:

    Pricing steering committees are needed to steer overall product, pricing, and packaging decisions. Some companies include the CEO and CFO on this committee and designate it as a permanent body that meets monthly to give go/no-go decisions to “all things product and pricing related” across all products and business units.

    2.0 Educate the team

    1 hour

    Input: Typically, a joint recognition that pricing strategies need upgrading and have not been fully documented, Steering committee and working team members

    Output: Communication of team members involved and the makeup of the steering committee and working team, Alignment of team members on a shared vision of “why a new price strategy is critical” and what key attributes define both the need and impact on business

    Materials: Optimize Your Software Strategy Executive Brief PowerPoint presentation

    Participants: Initiative manager – individual leading the new pricing strategy, CFO/sponsoring executive, Working team – typically representatives in product marketing, product management, and sales, SoftwareReviews marketing analyst (optional)

    1. Walk the team through the Optimize Software Pricing in a Volatile Competitive Market Executive Brief PowerPoint presentation.
    2. Optional – Have the SoftwareReviews Advisory (SRA) analyst walk the team through the Optimize Software Pricing in a Volatile Competitive Market Executive Brief PowerPoint presentation as part of your session. Contact your engagement manager to schedule.
    3. Walk the team through the current version of the Optimize Software Pricing in a Volatile Competitive Market Presentation Template outlining project goals, steering committee and workstream make-up and responsibilities, project timeline and key milestones, and approach to arriving at new product pricing.
    4. Set expectations among team members of their specific roles and responsibilities for this project, review the frequency of steering committee and workstream meetings to set expectations of key milestones and deliverable due dates.

    Download the Optimize Software Pricing in a Volatile Competitive Market Executive Brief

    3.0 Document portfolio and target products for pricing update

    1-3 Hours

    Input: List of entire product portfolio

    Output: Prioritized list of product candidates that should be repriced

    Materials: Optimize Software Pricing in a Volatile Competitive Market Executive Brief presentation, Optimize Software Pricing in a Volatile Competitive Market Workbook

    Participants: Initiative manager – individual leading the new pricing strategy, CFO/sponsoring executive, Working team – typically representatives in product marketing, product management, and sales

    1. Walk the team through the current version of Optimize Software Pricing in a Volatile Competitive Market workbook, tab 2: “Product Portfolio Organizer.” Modify sample attributes to match your product line where necessary.
    2. As a group, record the product attributes for your entire portfolio.
    3. Prioritize the product price optimization candidates for repricing with the understanding that it might change after meeting with finance.

    Download the Optimize Software Pricing in a Volatile Competitive Market Workbook

    4.0 Clarify product target margins

    2-3 sessions of 1 Hour each

    Input: Finance partner/CFO knowledge of target product current and future margins, Finance partner/CFO who has information on underlying costs with details that illustrate supplier contributions

    Output: Product finance markup target percentage margins and revenues

    Materials: Finance data on the product family, Optimize Software Pricing in a Volatile Competitive Market Workbook, Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Participants: Initiative manager, Finance partner/CFO

    1. Schedule a meeting with your finance partner/CFO to validate expectations for product margins. The goal is to understand the detail of underlying costs/margins and if the impacts of supplier costs affect the product family. The information will be placed into the Optimize Software Pricing in a Volatile Competitive Market Workbook on tab 2, Product Portfolio Organizer under the “Unit Margins” heading.
    2. Arrive at a final “Cost-Plus New Price” based on underlying costs and target margins for each of the products. Record results in the Optimize Software Pricing in a Volatile Competitive Market Workbook, tab 2, under the “Cost-Plus New Price” heading.
    3. Record product target finance markup price under “Cost-Plus” in Optimize Software Pricing in a Volatile Competitive Market Presentation Template, slide 9, and details in Appendix, “Cost-Plus Analysis,” slide 11.
    4. Repeat this process for any other products to be repriced.

    Download the Optimize Software Pricing in a Volatile Competitive Market Workbook

    Download the Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    5.0 Establish customer price to value

    1-4 weeks

    Input: Identify segments within which you require price-to-value information, Understand your persona insight gaps, Review Sample Interview Guide using the Optimize Software Pricing in a Volatile, Competitive Market Workbook, Tab 4. Interview Guide.

    Output: List of interviewees, Updated Interview Guide

    Materials: Optimize Software Pricing in a Volatile Competitive Market Workbook, Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Participants: Initiative manager, Customer success to help identify interviewees, Customers, prospects

    1. Identify a list of customers and prospects that best represent your target persona when interviewed. Choose interviewees who will inform key differences among key segments (geographies, company size, a mix of customers and prospects, etc.) and who are decision makers and can best inform insights on price/value and competitors.
    2. Recruit interviewees and schedule 30-minute interviews.
    3. Keep track of interviewees using the Optimize Software Pricing in a Volatile Competitive Market Workbook, tab 3: “Interviewee Tracking.”
    4. Review the Optimize Software Pricing in a Volatile Competitive Market Workbook, tab 4: “Interview Guide,” and modify/update it where appropriate.
    5. Record interviewee perspectives on the “price they are willing to pay for the value received” (price/value equation) using the Optimize Software Pricing in a Volatile Competitive Market Workbook, tab 4: “Interview Guide.”
    6. Summarize findings to result in an average “customer’s value price.” Record product target ”customer’s value price” in Optimize Software Pricing in a Volatile Competitive Market Presentation Template, slide 9 and supporting details in Appendix, “Customer Pricing Analysis,” slide 12.

    Download the Optimize Software Pricing in a Volatile Competitive Market Workbook

    Download the Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    6.0 Identify competitive pricing

    1-2 weeks

    Input: Identify price candidate competitors, Your product pricing, contract type, and product attribute information to compare against, Knowledge of existing competitor information, websites, and technology research sites to guide questions

    Output: Competitive product average pricing

    Materials: Optimize Software Pricing in a Volatile Competitive Market Workbook, Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Participants: Initiative manager, Customers, prospects

    1. Identify the top 3-5 competitors’ products that you most frequently compete against with your selected product.
    2. Perform competitive intelligence research on deals won or lost that contain competitive pricing insights by speaking with your sales force.
    3. Use the interviews with key customers to also inform competitive pricing insights. Include companies which you may have lost to a competitor in your customer interviewee list.
    4. Modify and add key competitive pricing, contract, or product attributes in the Optimize Software Pricing in a Volatile Competitive Market Workbook, tab 5: “Competitive Information.”
    5. Place your product’s information into the Optimize Software Pricing in a Volatile Competitive Market Workbook, tab 5: “Competitive Information.”
    6. Research your competitors’ summarized pricing and product attribute insights into the workbook.
    7. Record research in the Summarize research on competitors to arrive at an average “Competitors Avg. Price”. Record in ”Customer’s Value Price” in Optimize Software Pricing in a Volatile Competitive Market Presentation Template, slide 9, and details in Appendix, “Competitor Pricing Analysis,” slide 13.

    Download the Optimize Software Pricing in a Volatile Competitive Market Workbook

    Download the Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    7.0 Establish new price and gain buy-in

    2-3 hours

    Input: Findings from competitive, cost-plus, and customer price/value analysis

    Output: Approvals for price change

    Materials: Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Participants: Initiative manager, Steering committee, Working team – typically representatives in product marketing, product management, sales

    1. Using prior recorded findings of Customer’s Value Price, Competitors’ Avg. Price, and Finance Markup Price, arrive at a recommended “New Price” and record in Optimize Software Pricing in a Volatile Competitive Market Presentation Template, slide 9 and the Appendix for Project Analysis Details.
    2. Present findings to steering committee. Be prepared to show customer interviews and competitive analysis results to support your recommendation.
    3. Plan internal and external communications and discuss the timing of when to “go live” with new pricing. Discuss issues related to migration to a new price, how to handle currently low-priced customers, and how to migrate them over time to the new pricing.
    4. Identify if it makes sense to target a date to launch the new pricing in the future, so customers can be alerted in advance and therefore take advantage of “current pricing” to drive added revenues.
    5. Confer with IT to assess times required to implement within CPQ systems and with product marketing for time to change sales proposals, slide decks, and any other affected assets and systems.

    Download the Optimize Software Pricing in a Volatile Competitive Market Presentation Template

    Summary of Accomplishment

    Problem Solved

    With the help of this blueprint, you have deepened your and your company’s understanding of how to look at new pricing opportunities and what the market and the buyer will pay for your product. You are among the minority of product and marketing leaders that have thoroughly documented their new pricing strategy and processes – congratulations!

    The benefits of having led your team through the process are significant and include the following:

    • Allow for faster, more accurate intake of customer and competitive data 
    • Refine the ability to effectively target pricing to specific market demands and customer segments 
    • Understand the association between the value proposition of products and services
    • Reduce financial costs and mistakes associated with manual efforts & uneducated guessing
    • Recognize and plan for new revenue opportunities or cost increases
    • Create new market or product packaging opportunities
    And finally, by bringing your team along with you in this process, you have also led your team to become more customer-focused while pricing your products – a strategic shift that all organizations should pursue.

    If you would like additional support, contact us and we’ll make sure you get the professional expertise you need.

    Contact your account representative for more information.

    info@softwarereviews.com
    1-888-670-8889

    Bibliography

    “Chapter 4 Reasons for Project Failure.” Kissflow's Guide to Project Management. Kissflow, n.d. Web.

    Edie, Naomi. “Microsoft Is Raising SaaS Prices, and Other Vendors Will, Too.” CIO Dive, 8 December 2021. Web.

    Gruman, Galen, Alan S. Morrison, and Terril A. Retter. “Software Pricing Trends.” PricewaterhouseCoopers, 2018. Web.

    Hargrave, Marshall. “Example of Economic Exposure.” Investopedia, 12 April 2022. Web.

    Heaslip, Emily. “7 Smart Pricing Strategies to Attract Customers.” CO—, 17 November 2021. Web.

    Higgins, Sean. “How to Price a Product That Your Sales Team Can Sell.” HubSpot, 4 April 2022. Web.

    “Pricing Strategies.” Growth Ramp, March 2022. Web.

    “Product Management Skills Benchmark Report 2021.” 280 Group, 9 November 2021. Web.

    Quey, Jason. “Price Increase: How to Do a SaaS Pricing Change in 8 Steps.” Growth Ramp, 22 March 2021. Web.

    Steenburg, Thomas, and Jill Avery. “Marketing Analysis Toolkit: Pricing and Profitability Analysis.” Harvard Business School, 16 July 2010. Web.

    “2021 State of Competitive Intelligence.” Crayon and SCIO, n.d. Web.

    Valchev, Konstantin. “Cost of Goods Sold (COGS) for Software-as-a-Service (SaaS) Business.” OpenView Venture Partners, OV Blog, 20 April 2020. Web.

    “What Is Price Elasticity?” Market Business News, n.d. Web.

    IT Diversity & Inclusion Tactics

    • Buy Link or Shortcode: {j2store}517|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
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    • Parent Category Name: Engage
    • Parent Category Link: /engage
    • Although inclusion is key to the success of a diversity and inclusion (D&I) strategy, the complexity of the concept makes it a daunting pursuit.
    • This is further complicated by the fact that creating inclusion is not a one-and-done exercise. Rather, it requires the ongoing commitment of employees and managers to reassess their own behaviors and to drive a cultural shift.

    Our Advice

    Critical Insight

    Realize the benefits of a diverse workforce by embedding inclusion into work practices, behaviors, and values, ensuring accountability throughout the department.

    Impact and Result

    Understand what it means to be inclusive: reassess work practices and learn how to apply leadership behaviors to create an inclusive environment

    IT Diversity & Inclusion Tactics Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mobilize inclusion efforts

    Learn, evaluate, and understand what it means to be inclusive, examine biases, and apply inclusive leadership behaviors.

    • Diversity & Inclusion Initiatives Catalog
    • Inclusive IT Work Practices Examples
    • Inclusive Work Practices Template
    • Equip Managers to Adopt Inclusive Leadership Behaviors
    • Workbook: Equip Managers to Adopt Inclusive Leadership Behaviors
    • Standard Focus Group Guide
    [infographic]

    Transform Your Field Technical Support Services

    • Buy Link or Shortcode: {j2store}112|cart{/j2store}
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    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Strategy and Organizational Design
    • Parent Category Link: /strategy-and-organizational-design
    • Redefine the role of deskside or field technicians as demand for service evolves and service teams are restructured.
    • Redefine the role of onsite technicians when the help desk is outsourced.
    • Define requirements when supplementing with outsourced field services teams.
    • Identify barriers to streamlining processes.
    • Look for opportunities to streamline processes and better use technical teams.
    • Communicate and manage change to support roles.

    Our Advice

    Critical Insight

    • Service needs to be defined in a way that considers the organizational need for local, hands-on technicians, the need for customer service, and the need to make the best use of resources that you have.
    • Service level agreements will need to be refined and metrics will need to be analyzed for capacity and skilled planning.
    • Organizational change management will be key to persuade users to engage with the technical team in a way that supports the new structure.

    Impact and Result

    • Many IT teams are struggling to keep up with demand while trying to refocus on customer service. With more remote workers than ever, organizations who have traditionally provided desktop and field services have been revaluating the role of the field service technicians. Add in the price of fuel, and there is even more reason to assess the support model.
    • Often changes to the way IT does support, especially if moving centralized support to an outsourcer, is met with resistance by end users who don’t see the value of phoning someone else when their local technician is still available to problem solve. This speaks to the need to ensure the central group is providing value to end users as well as the technical team.
    • With the challenges of finding the right number of technicians with the right skills, it’s time to rethink remote support and how that can be used to train and upskill the people you have. And it’s time to think about how to use field services tools to make the best use of your technician’s time.

    Transform Your Field Technical Support Services Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Transform Field Services Guide – A brief deck that outlines key migration steps to improve our remote client support services.

    This blueprint will help you:

    • Transform Your Field Technical Services Storyboard

    2. Transform Field Services Template – A template to create a transformation proposal.

    This template will help you to build your proposal to transform your field services.

    • Proposal to Transform Field Technical Services Template
    [infographic]

    Further reading

    Transform Your Field Technical Support Services

    Improve service and reduce costs through digital transformation.

    Analyst Perspective

    Improve staffing challenges through digital transformation.

    Many IT teams are struggling to keep up with demand while trying to refocus on customer service. With more remote workers than ever, organizations who have traditionally provided desktop and field services have been revaluating the role of the field service technicians. Add in the price of fuel, and there is even more reason to assess the support model. Often changes to the way IT does support, especially if moving centralized support to an outsourcer, is met with resistance by end users who don’t see the value of phoning someone else when their local technician is still available to problem solve. This speaks to the need to ensure the central group is providing value to end users as well as the technical team. With the challenges of finding the right number of technicians with the right skills, it’s time to rethink remote support and how that can be used to train and upskill the people you have. And it’s time to think about how to use field services tools to make the best use of your technician’s time.

    The image contains a picture of Sandi Conrad.

    Sandi Conrad

    Principal Research Director

    Infrastructure & Operations Practice

    Info-Tech Research Group

    Executive Summary

    Your Challenge

    With remote work becoming a normal employee offering for many organizations, self-serve/self-solve becoming more prominent, and a common call out to improve customer service, there is a need to re-examine the way many organizations are supplying onsite support. For organizations with a small number of offices, a central desk with remote tools may be enough or can be combined with a concierge service or technical center, but for organizations with multiple offices it becomes difficult to provide a consistent level of service for all customers unless there is a team onsite for each location. This may not be financially possible if there isn’t enough work to keep a technical team busy full-time.

    Common Obstacles

    Where people have a choice between calling a central phone number or talking to the technician down the hall, the in-person experience often wins out. End users may resist changes to in-person support as work is rerouted to a centralized group by choosing to wait for their favorite technician to show up onsite rather than reporting issues centrally. This can make the job of the onsite technician more challenging as they need to schedule time in every visit for unplanned work. And where technicians need to support multiple locations, travel needs to be calculated into lost technician time and costs.

    Info-Tech’s Approach

    • Service needs to be defined in a way that considers the organizational need for local, hands-on technicians, the need for customer service, and the need to make the best use of resources that you have.
    • Service-level agreements will need to be refined and metrics will need to be analyzed for capacity and skilled planning.
    • Organizational change management will be key to persuade users to engage with the technical team in a way that supports the new structure.

    Info-Tech Insight

    Improving process will be helpful for smaller teams, but as teams expand or work gets more complicated, investment in appropriate tools to support field services technicians will enable them to be more efficient, reduce costs, and improve outcomes when visits are warranted.

    Your challenge

    This research is designed to help organizations who are looking to:

    • Redefine the role of deskside or field technicians as demand for service evolves and service teams are restructured.
    • Redefine the role of onsite technicians when the help desk is outsourced.
    • Define requirements when supplementing with outsourced field services teams.
    • Identify barriers to streamlining processes.
    • Look for opportunities to streamline processes and better use technical teams.
    • Communicate and manage change to support roles.

    With many companies having new work arrangements for users, where remote work may be a permanent offering or if your digital transformation is well underway, this provides an opportunity to rethink how field support needs to be done.

    What is field services?

    Field services is in-person support delivered onsite at one or more locations. Management of field service technicians may include queue management, scheduling service and maintenance requests, triaging incidents, dispatching technicians, ordering parts, tracking job status, and billing.

    The image contains a diagram to demonstrate what may be supported by field services and what should be supported by field services.

    What challenges are you trying to solve within your field services offering?

    Focus on the reasons for the change to ensure the outcome can be met. Common goals include improved customer service, better technician utilization, and increased response time and stability.

    • Discuss specific challenges the team feels are contributing to less-than-ideal customer service.
    • Does the team have the skills, knowledge, and tools they need to be successful? Technicians may be solving issues with the customer looking over their shoulder. Having quick access to knowledge articles or to subject matter experts who can provide deeper expertise remotely may be the difference between a single visit to resolve or multiple or extended visits.
    • What percentage of tickets would benefit from triage and troubleshooting done remotely before sending a technician onsite? Where there are a high number of no-fault-found visits, this may be imperative to improving technician availability.
    • Review method for distribution of tickets, including batching criteria and dispatching of technicians. Are tickets being dispatched efficiently? By location and/or priority? Is there an attempt to solve more tickets centrally? Should there be? What SLA adjustment is reasonable for onsite visits?
    • Has the support value been defined?
    The image contains a graph to demonstrate Case Casuals in Field Services, where the highest at 55% is break/fix.

    Field services will see the biggest improvements through technology updates

    Customer Intake

    Provide tools for scheduling technicians, self-serve and self- or assisted-solve through ITSM or CRM-based portal and visual remote tools.

    The image contains a picture to demonstrate the different field services.

    Triage and Troubleshoot

    Upgrade remote tools to visual remote solutions to troubleshoot equipment as well as software. Eliminate no-fault-found visits and improve first-time fix rate by visually inspecting equipment before technician deployments.

    Improve Communications

    FSM GPS and SMS updates can be set to notify customers when a technician is close by and can be used for customer sign-off to immediately update service records and launch survey or customer billing where applicable.

    Schedule Technicians

    Field service management (FSM) ITSM modules will allow skills-based scheduling for remote technicians and determine best route for multi-site visits.

    Enable Work From Anywhere

    FSM mobile applications can provide technicians with daily schedules, turn-by-turn directions, access to inventory, knowledge articles, maintenance, and warranty and asset records. Visual remote captures service records and enables access to SMEs.

    Manage Expectations

    Know where technicians are for routing to emergency calls and managing workload using field service management solutions with GPS.

    Digital transformation can dramatically improve customer and technician experience

    The image contains an arrown that dips and rises dramatically to demonstrate how digital transformation can dramatically increase customer and technician experience.
    Sources: 1 - TechSee, 2019; 2 - Glartek; 3 - Geoforce; 4 - TechSee, 2020

    Improve technician utilization and scheduling with field services management software

    Field services management (FSM) software is designed to improve scheduling of technicians by skills and location while reducing travel time and mileage. When integrated with ITSM software, the service record is transferred to the field technician for continuity and to prepare for the job. FSM mobile apps will enable technicians to receive schedule updates through the day and through GPS update the dispatcher as technicians move from site to site.

    FSM solutions are designed to manage large teams of technicians, providing automated dispatch recommendations based on skills matching and proximity.

    Routes can be mapped to reduce travel time and mileage and adjusted to respond to emergency requests by technician skills or proximity. Automation will provide suggestions for work allocation.

    Spare parts management may be part of a field services solution, enabling technicians to easily identify parts needed and update real-time inventory as parts are deployed.

    Push notifications in real-time streamline communications from the field to the office, and enable technicians to close service records while in the field.

    Dispatchers can easily view availability, assign work orders, attach notes to work orders, and immediately receive updates if technicians acknowledge or reject a job.

    Maintenance work can be built into online checklists and forms to provide a technician with step-by-step instructions and to ensure a complete review.

    Skills and location-based routing allow dispatchers to be able to see closest tech for emergency deployments.

    Improve time to resolve while cutting costs by using visual remote support tools

    Visual remote support tools enable live video sessions to clearly see what the client or field service technician sees, enabling the experts to provide real-time assistance where the experts will provide guidance to the onsite person. Getting a view of the technology will reduce issues with getting the right parts, tools, and technicians onsite and dramatically reduce second visits.

    Visual remote tools can provide secure connections through any smartphone, with no need for the client to install an application.

    The technicians can take control of the camera to zoom in, turn on the flashlight for extra lighting, take photos, and save video directly to the tickets.

    Optical character recognition allows automatic text capture to streamline process to check warranty, recalls, and asset history.

    Visual, interactive workflows enhance break/fix and inspections, providing step-by-step guidance visual evidence and using AI and augmented reality to assess the images, and can provide next steps by connecting to a visual knowledgebase.

    Integration with field service management tools will allow information to easily be captured and uploaded immediately into the service record.

    Self-serve is available through many of these tools, providing step-by-step instructions using visual cues. These solutions are designed to work in low-bandwidth environments, using Wi-Fi or cellular service, and sessions can be started with a simple link sent through SMS.

    Succeed With Digital Strategy Execution

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    • Parent Category Name: Customer Relationship Management
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    • Rising customer expectations and competitive pressures have accelerated the pace at which organizations are turning to digital transformation to drive revenue or cut costs.
    • Many digital strategies are not put into action, and instead sit on the shelf. A digital strategy that is not translated into specific projects and initiatives will provide no value to the organization.
    • Executing a digital strategy is easier said than done: IT often lacks the necessary framework to create a roadmap, or fails to understand how new applications can enable the vision outlined in the strategy.

    Our Advice

    Critical Insight

    • A digital strategy needs a clear roadmap to succeed. Too many digital strategies are lofty statements of objective with no clear avenue for actual execution: create a digital strategy application roadmap to avoid this pitfall.
    • Understand the art of execution. Application capabilities are rapidly evolving: IT must stand ready to educate the business on how new applications can be used to pursue the digital strategy.

    Impact and Result

    • IT must work with the business to parse specific technology drivers from the digital strategy, distill strategic requirements, and create a prescriptive roadmap of initiatives that will close the gaps between the current state and the target state outlined in the digital strategy. Doing so well is a path to the CIO’s office.
    • To better serve the organization, IT leaders must stay abreast of key application capabilities and trends. Exciting new developments such as artificial intelligence, IoT, and machine learning have opened up new avenues for process digitization, but IT leaders need to make a concerted effort to understand what modern applications bring to the table for technology enablement of the digital strategy.
    • Taking an agile approach to application roadmap development will help to provide a clear path forward for tackling digital strategy execution, while also allowing for flexibility to update and iterate as the internal and external environment changes.

    Succeed With Digital Strategy Execution Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should have a structured approach to translating your digital strategy to specific application initiatives, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Parse digital strategy drivers

    Parse specific technology drivers out of the formal enterprise digital strategy.

    • Succeed With Digital Strategy Execution – Phase 1: Parse Your Digital Strategy for Critical Technology Drivers

    2. Map drivers to enabling technologies

    Review and understand potential enabling applications.

    • Succeed With Digital Strategy Execution – Phase 2: Map Your Drivers to Enabling Applications

    3. Create the application roadmap to support the digital strategy

    Use the drivers and an understanding of enabling applications to put together an execution roadmap that will support the digital strategy.

    • Succeed With Digital Strategy Execution – Phase 3: Create an Application Roadmap That Supports the Digital Strategy
    • Digital Strategy Roadmap Tool
    • Application Roadmap Presentation Template
    • Digital Strategy Communication and Execution Plan Template
    [infographic]

    Workshop: Succeed With Digital Strategy Execution

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Validate the Digital Strategy

    The Purpose

    Review and validate the formal enterprise digital strategy.

    Key Benefits Achieved

    Confirmation of the goals, objectives, and direction of the organization’s digital strategy.

    Activities

    1.1 Review the initial digital strategy.

    1.2 Determine gaps.

    1.3 Refine digital strategy scope and vision.

    1.4 Finalize digital strategy and validate with stakeholders.

    Outputs

    Validated digital strategy

    2 Parse Critical Technology Drivers

    The Purpose

    Enumerate relevant technology drivers from the digital strategy.

    Key Benefits Achieved

    List of technology drivers to pursue based on goals articulated in the digital strategy.

    Activities

    2.1 Identify affected process domains.

    2.2 Brainstorm impacts of digital strategy on technology enablement.

    2.3 Distill critical technology drivers.

    2.4 Identify KPIs for each driver.

    Outputs

    Affected process domains (based on APQC)

    Critical technology drivers for the digital strategy

    3 Map Drivers to Enabling Applications

    The Purpose

    Relate your digital strategy drivers to specific, actionable application areas.

    Key Benefits Achieved

    Understand the interplay between the digital strategy and impacted application domains.

    Activities

    3.1 Build and review current application inventory for digital.

    3.2 Execute fit-gap analysis between drivers and current state inventory.

    3.3 Pair technology drivers to specific enabling application categories.

    Outputs

    Current-state application inventory

    Fit-gap analysis

    4 Understand Applications

    The Purpose

    Understand how different applications support the digital strategy.

    Understand the art of the possible.

    Key Benefits Achieved

    Knowledge of how applications are evolving from a features and capabilities perspective, and how this pertains to digital strategy enablement.

    Activities

    4.1 Application spotlight: customer experience.

    4.2 Application spotlight: content and collaboration.

    4.3 Application spotlight: business intelligence.

    4.4 Application spotlight: enterprise resource planning.

    Outputs

    Application spotlights

    5 Build the Digital Application Roadmap

    The Purpose

    Create a concrete, actionable roadmap of application and technology initiatives to move the digital strategy forward.

    Key Benefits Achieved

    Clear, concise articulation of application roadmap for supporting digital that can be communicated to the business.

    Activities

    5.1 Build list of enabling projects and applications.

    5.2 Create prioritization criteria.

    5.3 Build the digital strategy application roadmap.

    5.4 Socialize the roadmap.

    5.5 Delineate responsibility for roadmap execution.

    Outputs

    Application roadmap for the digital strategy

    RACI chart for digital strategy roadmap execution

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    Enterprise Network Design Considerations

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    Security, risk, and trust models play into how networks are designed and deployed. If these models are not considered during network design, band-aids and workarounds will be deployed to achieve the needed goals, potentially bypassing network controls.

    Our Advice

    Critical Insight

    The cloud “gold rush” has made it attractive for many enterprises to migrate services off the traditional network and into the cloud. These services are now outside of the traditional network and associated controls. This shifts the split of east-west vs. north-south traffic patterns, as well as extending the network to encompass services outside of enterprise IT’s locus of control.

    Impact and Result

    Where users access enterprise data or services and from which devices dictate the connectivity needed. With the increasing shift of work that the business is completing remotely, not all devices and data paths will be under the control of IT. This shift does not allow IT to abdicate from the responsibility to provide a secure network.

    Enterprise Network Design Considerations Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Enterprise Network Design Considerations Deck – A brief deck that outlines key trusts and archetypes when considering enterprise network designs.

    This blueprint will help you:

    • Enterprise Network Design Considerations Storyboard

    2. Enterprise Network Roadmap Technology Assessment Tool – Build an infrastructure assessment in an hour.

    Dispense with detailed analysis and customizations to present a quick snapshot of the road ahead.

    • Enterprise Network Roadmap Technology Assessment Tool
    [infographic]

    Further reading

    Enterprise Network Design Considerations

    It is not just about connectivity.

    Executive Summary

    Info-Tech Insight

    Connectivity and security are tightly coupled

    Security, risk, and trust models play into how networks are designed and deployed. If these models are not considered during network design, band-aids and workarounds will be deployed to achieve the needed goals, potentially bypassing network controls.

    Many services are no longer within the network

    The cloud “gold rush” has made it attractive for many enterprises to migrate services off the traditional network and into the cloud. These services are now outside of the traditional network and associated controls. This shifts the split of east-west vs. north-south traffic patterns, as well as extending the network to encompass services outside of enterprise IT’s locus of control.

    Users are demanding an anywhere, any device access model

    Where users access enterprise data or services and from which devices dictate the connectivity needed. With the increasing shift of work that the business is completing remotely, not all devices and data paths will be under the control of IT. This shift does not allow IT to abdicate from the responsibility to provide a secure network.

    Enterprise networks are changing

    The new network reality

    The enterprise network of 2020 and beyond is changing:

    • Services are becoming more distributed.
    • The number of services provided “off network” is growing.
    • Users are more often remote.
    • Security threats are rapidly escalating.

    The above statements are all accurate for enterprise networks, though each potentially to differing levels depending on the business being supported by the network. Depending on how affected the network in question currently is and will be in the near future, there are different common network archetypes that are best able to address these concerns while delivering business value at an appropriate price point.

    High-Level Design Considerations

    1. Understand Business Needs
    2. Understand what the business needs are and where users and resources are located.

    3. Define Your Trust Model
    4. Trust is a spectrum and tied tightly to security.

    5. Align With an Archetype
    6. How will the network be deployed?

    7. Understand Available Tooling
    8. What tools are in the market to help achieve design principles?

    Understand business needs

    Mission

    Never ignore the basics. Start with revisiting the mission and vision of the business to address relevant needs.

    Users

    Identify where users will be accessing services from. Remote vs. “on net” is a design consideration now more than ever.

    Resources

    Identify required resources and their locations, on net vs. cloud.

    Controls

    Identify required controls in order to define control points and solutions.

    Define a trust model

    Trust is a spectrum

    • There is a spectrum of trust, from fully trusted to not trusted at all. Each organization must decide for their network (or each area thereof) the appropriate level of trust to assign.
    • The ease of network design and deployment is directly proportional to the trust spectrum.
    • When resources and users are outside of direct IT control, the level of appropriate trust should be examined closely.

    Implicit

    Trust everything within the network. Security is perimeter based and designed to stop external actors from entering the large trusted zone.

    Controlled

    Multiple zones of trust within the network. Segmentation is a standard practice to separate areas of higher and lower trust.

    Zero

    Verify trust. The network is set up to recognize and support the principle of least privilege where only required access is supported.

    Align with an archetype

    Archetypes are a good guide

    • Using a defined archetype as a guiding principle in network design can help clarify appropriate tools or network structures.
    • Different aspects of a network can have different archetypes where appropriate (e.g. IT vs. OT [operational technology] networks).

    Traditional

    Services are provided from within the traditional network boundaries and security is provided at the network edge.

    Hybrid

    Services are provided both externally and from within the traditional network boundaries, and security is primarily at the network edge.

    Inverted

    Services are provided primarily externally, and security is cloud centric.

    Traditional networks

    Resources within network boundaries

    Moat and castle security perimeter

    Abstract

    A traditional network is one in which there are clear boundaries defined by a security perimeter. Trust can be applied within the network boundaries as appropriate, and traffic is generally routed through internally deployed control points that may be centralized. Traditional networks commonly include large firewalls and other “big iron” security and control devices.

    Network Design Tenets

    • The full network path from resource to user is designed, deployed, and controlled by IT.
    • Users external to the network must first connect to the network to gain access to resources.
    • Security, risk, and trust controls will be implemented by internal enterprise hardware/software devices.

    Control

    In the traditional network, it is assumed that all required control points can be adequately deployed across hardware/software that is “on prem” and under the control of central IT.

    Info-Tech Insight

    With increased cloud services provided to end users, this network is now more commonly used in data centers or OT networks.

    Traditional networks

    The image contains an example of what traditional networks look like, as described in the text below.

    Defining Characteristics

    • Traffic flows in a defined path under the control of IT to and from central IT resources.
    • Due to visibility into, and the control of, the traffic between the end user and resources, IT can relatively simply implement the required security controls on owned hardware.

    Common Components

    • Traditional offices
    • Remote users/road warriors
    • Private data center/colocation space

    Hybrid networks

    Resources internal and external to network

    Network security perimeter combined with cloud protection

    Abstract

    A hybrid network is one that combines elements of a traditional network with cloud resources. As some of these resources are not fully under the control of IT and may be completely “offnet” or loosely coupled to the on-premises network, the security boundaries and control points are less likely to be centralized. Hybrid networks allow the flexibility and speed of cloud deployment without leaving behind traditional network constructs. This generally makes them expensive to secure and maintain.

    Network Design Tenets

    • The network path from resource to user may not be in IT’s locus of control.
    • Users external to the network must first connect to the network to gain access to internal resources but may directly access publicly hosted ones.
    • Security, risk, and trust controls may potentially be implemented by a mixture of internal enterprise hardware/software devices and external control points.

    Control

    The hallmark of a hybrid network is the blending of public and private resources. This blending tends to necessitate both public and private points of control that may not be homogenous.

    Info-Tech Insight

    With multiple control points to address, take care in simplifying designs while addressing all concerns to ease operational load.

    Hybrid networks

    The image contains an example of what hybrid networks look like, as described in the text below.

    Defining Characteristics

    • Traffic flows to central resources across a defined path under the control of IT.
    • Traffic to cloud assets may be partially under the control of IT.
    • For central resources, the traffic to and from the end user can have the required security controls relatively simply implemented on owned hardware.
    • For public cloud assets, IT may or may not have some control over part of the path.

    Common Components

    • Traditional offices
    • Remote users/road warriors
    • Private data center/colocation space
    • Public cloud assets (IaaS/PaaS/SaaS)

    Inverted perimeter

    Resources primarily external to the network

    Security control points are cloud centric

    Abstract

    An inverted perimeter network is one in which security and control points cover the entire workflow, on or off net, from the consumer of services through to the services themselves with zero trust. Since the control plane is designed to encompass the workflow in a secure manner, much of the underlying connectivity can be abstracted. In an extreme version of this deployment, IT would abstract end-user access, and any cloud-based or on-premises resources would be securely published through the control plane with context-aware precision access.

    Network Design Tenets

    • The network path from resource to user is abstracted and controlled by IT through services like secure access service edge (SASE).
    • Users only need internet access and appropriate credentials to gain access to resources.
    • Security, risk, and trust controls will be implemented through external cloud based services.

    Control

    An inverted network abstracts the lower-layer connectivity away and focuses on implementing a cloud-based zero trust control plane.

    Info-Tech Insight

    This model is extremely attractive for organizations that consume primarily cloud services and have a large remote work force.

    Inverted networks

    The image contains an example of what inverted networks look like, as described in the text below.

    Defining Characteristics

    • The end user does not have to be in a defined location.
    • All central resources that are to be accessed are hosted on cloud resources.
    • IT has little to no control of the path between the end user and central resources.

    Common Components

    • Traditional offices
    • Regent offices/shared workspaces
    • Remote users/road warriors
    • Public cloud assets (IaaS/PaaS/SaaS)

    Understand available tooling

    Don’t buy a hammer and go looking for nails

    • A network archetype must be defined in order to understand what tools (hardware or software) are appropriate for consideration in a network build or refresh.
    • Tools are purpose built and generally designed to solve specific problems if implemented and operated correctly. Choose the tools to align with the challenges that you are solving as opposed to choosing tools and then trying to use those purchases to overcome challenges.
    • The purchase of a tool does not allow for abdication of proper design. Tools must be chosen appropriately and integrated properly to orchestrate the best solutions. Purchasing a tool and expecting the tool to solve all your issues rarely succeeds.

    “It is essential to have good tools, but it is also essential that the tools should be used in the right way.” — Wallace D. Wattles

    Software-defined WAN (SD-WAN)

    Simplified branch office connectivity

    Archetype Value: Traditional Networks

    What It Is Not

    SD-WAN is generally not a way to slash spending by lowering WAN circuit costs. Though it is traditionally deployed across lower cost access, to minimize risk and realize the most benefits from the platform many organizations install multiple circuits with greater bandwidths at each endpoint when replacing the more costly traditional circuits. Though this maximizes the value of the technology investment, it will result in the end cost being similar to the traditional cost plus or minus a small percentage.

    What It Is

    SD-WAN is a subset of software-defined networking (SDN) designed specifically to deploy a secure, centrally managed, connectivity agnostic, overlay network connecting multiple office locations. This technology can be used to replace, work in concert with, or augment more traditional costly connectivity such as MPLS or private point to point (PtP) circuits. In addition to the secure overlay, SD-WAN usually also enables policy-based, intelligent controls, based on traffic and circuit intelligence.

    Why Use It

    You have multiple endpoint locations connected by expensive lower bandwidth traditional circuits. Your target is to increase visibility and control while controlling costs if and where possible. Ease of centralized management and the ability to more rapidly turn up new locations are attractive.

    Cloud access security broker (CASB)

    Inline policy enforcement placed between users and cloud services

    Archetype Value: Hybrid Networks

    What It Is Not

    CASBs do not provide network protection; they are designed to provide compliance and enforcement of rules. Though CASBs are designed to give visibility and control into cloud traffic, they have limits to the data that they generally ingest and utilize. A CASB does not gather or report on cloud usage details, licencing information, financial costing, or whether the cloud resource usage is aligned with the deployment purpose.

    What It Is

    A CASB is designed to establish security controls beyond a company’s environment. It is commonly deployed to augment traditional solutions to extend visibility and control into the cloud. To protect assets in the cloud, CASBs are designed to provide central policy control and apply services primarily in the areas of visibility, data security, threat protection, and compliance.

    Why Use It

    You a mixture of on-premises and cloud assets. In moving assets out to the cloud, you have lost the traditional controls that were implemented in the data center. You now need to have visibility and apply controls to the usage of these cloud assets.

    Secure access service edge (SASE)

    Convergence of security and service access in the cloud

    Archetype Value: Inverted Networks

    What It Is Not

    Though the service will consist of many service offerings, SASE is not multiple services strung together. To present the value proposed by this platform, all functionality proposed must be provided by a single platform under a “single pane of glass.” SASE is not a mature and well-established service. The market is still solidifying, and the full-service definition remains somewhat fluid.

    What It Is

    SASE exists at the intersection of network-as-a-service and network-security-as-a-service. It is a superset of many network and security cloud offerings such as CASB, secure web gateway, SD-WAN, and WAN optimization. Any services offered by a SASE provider will be cloud hosted, presented in a single stack, and controlled through a single pane of glass.

    Why Use It

    Your network is inverting, and services are provided primarily as cloud assets. In a full realization of this deployment’s value, you would abstract how and where users gain initial network access yet remain in control of the communications and data flow.

    Activity

    Understand your enterprise network options

    Activity: Network assessment in an hour

    • Learn about the Enterprise Network Roadmap Technology Assessment Tool
    • Complete the Enterprise Network Roadmap Technology Assessment Tool

    This activity involves the following participants:

    • IT strategic direction decision makers.
    • IT managers responsible for network.
    • Organizations evaluating platforms for mission critical applications.

    Outcomes of this step:

    • Completed Enterprise Network Roadmap Technology Assessment Tool

    Info-Tech Insight

    Review your design options with security and compliance in mind. Infrastructure is no longer a standalone entity and now tightly integrates with software-defined networks and security solutions.

    Build an assessment in an hour

    Learn about the Enterprise Network Roadmap Technology Assessment Tool.

    This workbook provides a high-level analysis of a technology’s readiness for adoption based on your organization’s needs.

    • The workbook then places the technology on a graph that measures both the readiness and fit for your organization. In addition, it provides warnings for specific issues and lets you know if you have considerable uncertainty in your answers.
    • At a glance you can now communicate what you are doing to help the company:
      • Grow
      • Save money
      • Reduce risk
    • Regardless of your specific audience, these are important stories to be able to tell.
    The image contains three screenshots from the Enterprise Network Roadmap Technology Assessment Tool.

    Build an assessment in an hour

    Complete the Enterprise Network Roadmap Technology Assessment Tool.

    Dispense with detailed analysis and customizations to present a quick snapshot of the road ahead.

    1. Weightings: Adjust the Weighting tab to meet organizational needs. The provided weightings for the overall solution areas are based on a generic firm; individual firms will have different needs.
    2. Data Entry: For each category, answer the questions for the technology you are considering. When you have completed the questionnaire, go to the next tab for the results.
    3. Results: The Enterprise Network Roadmap Technology Assessment Tool provides a value versus readiness assessment of your chosen technology customized to your organization.

    The image contains three screenshots from the Enterprise Network Roadmap Technology Assessment Tool. It has a screenshot for each step as described in the text above.

    Related Info-Tech Research

    Effectively Acquire Infrastructure Services

    Acquiring a service is like buying an experience. Don’t confuse the simplicity of buying hardware with buying an experience.

    Outsource IT Infrastructure to Improve System Availability, Reliability, and Recovery

    There are very few IT infrastructure components you should be housing internally – outsource everything else.

    Build Your Infrastructure Roadmap

    Move beyond alignment: Put yourself in the driver’s seat for true business value.

    Drive Successful Sourcing Outcomes With a Robust RFP Process

    Leverage your vendor sourcing process to get better results.

    Research Authors

    The image contains a photo of Scott Young.

    Scott Young, Principal Research Advisor, Info-Tech Research Group

    Scott Young is a Director of Infrastructure Research at Info-Tech Research Group. Scott has worked in the technology field for over 17 years, with a strong focus on telecommunications and enterprise infrastructure architecture. He brings extensive practical experience in these areas of specialization, including IP networks, server hardware and OS, storage, and virtualization.

    The image contains a photo of Troy Cheeseman.

    Troy Cheeseman, Practice Lead, Info-Tech Research Group

    Troy has over 24 years of experience and has championed large enterprise-wide technology transformation programs, remote/home office collaboration and remote work strategies, BCP, IT DRP, IT operations and expense management programs, international right placement initiatives, and large technology transformation initiatives (M&A). Additionally, he has deep experience working with IT solution providers and technology (cloud) startups.

    Bibliography

    Ahlgren, Bengt. “Design considerations for a network of information.” ACM Digital Library, 21 Dec. 2008.

    Cox Business. “Digital transformation is here. Is your business ready to upgrade your mobile work equation?” BizJournals, 1 April 2022. Accessed April 2022.

    Elmore, Ed. “Benefits of integrating security and networking with SASE.” Tech Radar, 1 April 2022. Web.

    Greenfield, Dave. “From SD-WAN to SASE: How the WAN Evolution is Progressing.” Cato Networks, 19 May 2020. Web

    Korolov, Maria. “What is SASE? A cloud service that marries SD-WAN with security.” Network World, 7 Sept. 2020. Web.

    Korzeniowski, Paul, “CASB tools evolve to meet broader set of cloud security needs.” TechTarget, 26 July 2019. Accessed March 2022.

    IBM i Migration Considerations

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    IBM i remains a vital platform and now many CIOs, CTOs, and IT leaders are faced with the same IBM i challenges regardless of industry focus: how do you evaluate the future viability of this platform, assess the future fit and purpose, develop strategies, and determine the future of this platform for your organization?

    Our Advice

    Critical Insight

    For organizations that are struggling with the iSeries/IBM i platform, resourcing challenges are typically the culprit. An aging population of RPG programmers and system administrators means organizations need to be more pro-active in maintaining in-house expertise. Migrating off the iSeries/IBM i platform is a difficult option for most organizations due to complexity, switching costs in the short term, and a higher long-term TCO.

    Impact and Result

    The most common tactic is for the organization to better understand their IBM i options and adopt some level of outsourcing for the non-commodity platform retaining the application support/development in-house. To make the evident, obvious; the options here for the non-commodity are not as broad as with commodity server platforms. Options include co-location, onsite outsourcing, managed and public cloud services.

    IBM i Migration Considerations Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. IBM i Migration Considerations – A brief deck that outlines key migration options for the IBM i platforms.

    This project will help you evaluate the future viability of this platform; assess the fit, purpose, and price; develop strategies for overcoming potential challenges; and determine the future of this platform for your organization.

    • IBM i Migration Considerations Storyboard

    2. Infrastructure Outsourcing IBM i Scoring Tool – A tool to collect vendor responses and score each vendor.

    Use this scoring sheet to help you define and evaluate IBM i vendor responses.

    • Infrastructure Outsourcing IBM i Scoring Tool
    [infographic]

    Further reading

    IBM i Migration Considerations

    Don’t be overwhelmed by IBM i migration options.

    Executive Summary

    Your Challenge

    IBM i remains a vital platform and now many CIO, CTO, and IT leaders are faced with the same IBM i challenges regardless of industry focus; how do you evaluate the future viability of this platform, assess the future fit and purpose, develop strategies, and determine the future of this platform for your organization?

    Common Obstacles

    For organizations that are struggling with the iSeries/IBM i platform, resourcing challenges are typically the culprit. An aging population of RPG programmers and system administrators means organizations need to be more proactive in maintaining in-house expertise. Migrating off the iSeries/IBM i platform is a difficult option for most organizations due to complexity, switching costs in the short term, and a higher long-term TCO.

    Info-Tech Approach

    The most common tactic is for the organization to better understand its IBM i options and adopt some level of outsourcing for the non-commodity platform, retaining the application support/development in-house. To make the evident, obvious: the options here for the non-commodity are not as broad as with commodity server platforms. Options include co-location, onsite outsourcing, managed hosting, and public cloud services.

    Info-Tech Insight

    “For over twenty years, IBM was ‘king,’ dominating the large computer market. By the 1980s, the world had woken up to the fact that the IBM mainframe was expensive and difficult, taking a long time and a lot of work to get anything done. Eager for a new solution, tech professionals turned to the brave new concept of distributed systems for a more efficient alternative. On June 21, 1988, IBM announced the launch of the AS/400, their answer to distributed computing.” (Dale Perkins)

    Review

    We help IT leaders make the most of their IBM i environment.

    Problem Statement:

    The IBM i remains a vital platform for many businesses and continues to deliver exceptional reliability and performance and play a key role in the enterprise. With the limited resources at hand, CIOs and the like must continually review and understand their migration path with the same regard as any other distributed system roadmap.

    This research is designed for:

    • IT strategic direction decision makers
    • IT managers responsible for an existing iSeries or IBM i platform
    • Organizations evaluating platforms for mission-critical applications

    This research will help you:

    1. Evaluate the future viability of this platform.
    2. Assess the fit, purpose, and price.
    3. Develop strategies for overcoming potential challenges.
    4. Determine the future of this platform for your organization.

    The “fit for purpose” plot

    Thought Model

    We will investigate the aspect of different IBM i scenarios as they impact business, what that means, and how that can guide the questions that you are asking as you move to an aligned IBM i IT strategy. Our model considers:

    • Importance to Business Outcomes
      • Important to strategic objectives
      • Provides competitive advantage
      • Non-commodity IT service or process
      • Specialized in-house knowledge required
    • Vendor’s Performance Advantage
      • Talent or access to skills
      • Economies of scale or lower cost at scale
      • Access to technology

    Info-Tech Insights

    With multiple control points to be addressed, care must be taken in simplifying your options while addressing all concerns to ease operational load.

    Map different 'IBM i' scenarios with axes 'Importance to Business Outcomes - Low to High' and 'Vendor’s Performance Advantage - Low to High'. Quadrant labels are '[LI/LA] Potentially Outsource: Service management, Help desk, desk-side support, Asset management', '[LI/HA] Outsource: Application & Infra Support, Web Hosting, SAP Support, Email Services, Infrastructure', '[HI/LA] Insource (For Now): Application development tech support', and '[HI/HA] Potentially Outsource: Onshore or offshore application maintenance'.

    IBM i environments are challenging

    “The IBM i Reality” – Darin Stahl

    Most members relying on business applications/workloads running on non-commodity platforms (zSeries, IBM i, Solaris, AIX, etc.) are first motivated to get out from under the perceived higher costs for the hardware platform.

    An additional challenge for non-commodity platforms is that from an IT Operations Management perspective they become an island with a diminishing number of integrated operations skills and solutions such as backup/restore and monitoring tools.

    The most common tactic is for the organization to adopt some level of outsourcing for the non-commodity platform, retaining the application support and development in-house.

    Key challenges with current IBM i environments:
    1. DR Requirements
      Understand what the business needs are and where users and resources are located.
    2. Market Lack of Expertise
      Skilled team members are hard to find.
    3. Cost Management
      There is a perceived cost disadvantage to managing on-prem solutions.
    4. Aging Support Teams
      Current support teams are aging with little backfill in skill and experience.

    Understand your options

    Co-Location

    A customer transitions their hardware environment to a provider’s data center. The provider can then manage the hardware and “system.”

    Onsite Outsourcing

    A provider will support the hardware/system environment at the client’s site.

    Managed Hosting

    A customer transitions their legacy application environment to an off-prem hosted, multi-tenanted environment.

    Public Cloud

    A customer can “re-platform” the non-commodity workload into public cloud offerings or in a few offerings “re-host.”

    Co-Location

    Provider manages the data center hardware environment.

    Abstract

    Here a provider manages the system data center environment and hardware; however, the client’s in-house IBM i team manages the IBM i hardware environment and the system applications. The client manages all of the licenses associated with the platform as well as the hardware asset management considerations. This is typically part of a larger services or application transformation. This effectively outsources the data center management while maintaining all IBM i technical operations in-house.

    Advantages

    • On-demand bandwidth
    • Cost effective
    • Secure and compliant environment
    • On-demand remote “hands and feet” services
    • Improved IT DR services
    • Data center compliance

    Considerations

    • Application transformation
    • CapEx cost
    • Fluctuating network bandwidth costs
    • Secure connectivity
    • Disaster recovery and availability of vendor
    • Company IT DR and BC planning
    • Remote system maintenance (HW)

    Info-Tech Insights

    This model is extremely attractive for organizations looking to reduce their data center management footprint. Idea for the SMB.

    Onsite Sourcing

    A provider will support the hardware/system environment at the client’s site.

    Abstract

    Here a provider will support and manage the hardware/system environment at the client’s site. The provider may acquire the customer’s hardware and provide software licenses. This could also include hiring or “rebadging” staff supporting the platform. This type of arrangement is typically part of a larger services or application transformation. While low risk, it is not as cost-effective as other deployment models.

    Advantages

    • Managed environment within company premises
    • Cost effective (OpEx expense)
    • Economies of scale
    • On-demand “as-a-service” model
    • Improved IT DR staffing services
    • 24x7 monitoring and support

    Considerations

    • Outsourced IT talent
    • Terms and contract conditions
    • IT staff attrition
    • Increased liability
    • Modified technical support and engagement
    • Secure connectivity and communication
    • Internal problem and change management

    Info-Tech Insights

    Depending on the application lifecycle and viability, in-house skill and technical depth is a key consideration when developing your IBM i strategy.

    Managed Hosting

    Transition legacy application environment to an off-prem hosted multi-tenanted environment.

    Abstract

    This type of arrangement is typically part of an application migration or transformation. In this model, a client can “re-platform” the application into an off-premises-hosted provider platform. This would yield many of the cloud benefits however in a different scaling capacity as experienced with commodity workloads (e.g. Windows, Linux) and the associated application.

    Advantages

    • Turns CapEx into OpEx
    • Reduces in-house need for diminishing or scarce human resources
    • Allows the enterprise to focus on the value of the IBM i platform through the reduction of system administrative toil
    • Improved IT DR services
    • Data center compliance

    Considerations

    • Application transformation
    • Network bandwidth
    • Contract terms and conditions
    • Modified technical support and engagement
    • Secure connectivity and communication
    • Technical security and compliance
    • Limited providers; reduced options

    Info-Tech Insights

    There is a difference between a “re-host” and “re-platform” migration strategy. Determine which solution aligns to the application requirements.

    Public Cloud

    Leverage “public cloud” alternatives with AWS, Google, or Microsoft AZURE.

    Abstract

    This type of arrangement is typically part of a larger migration or application transformation. While low risk, it is not as cost-effective as other deployment models. In this model, client can “re-platform” the non-commodity workload into public cloud offerings or in a few offerings “re-host.” This would yield many of the cloud benefits however in a different scaling capacity as experienced with commodity workloads (e.g. Windows, Linux).

    Advantages

    • Remote workforce accessibility
    • OpEx expense model
    • Improved IT DR services
    • Reduced infrastructure and system administration
    • Vendor management
    • 24x7 monitoring and support

    Considerations

    • Contract terms and conditions
    • Modified technical support and engagement
    • Secure connectivity and communication
    • Technical security and compliance
    • Limited providers; reduced options
    • Vendor/cloud lock-in
    • Application migration/”re-platform”
    • Application and system performance

    Info-Tech Insights

    This model is extremely attractive for organizations that consume primarily cloud services and have a large remote workforce.

    Understand your vendors

    • To best understand your options, you need to understand what IBM i services are provided by the industry vendors.
    • Within the following slides, you will find a defined activity with a working template that will create “vendor profiles” for each vendor.
    • As a working example, you can review the following partners:
    • Connectria (United States)
    • Rowton IT Solutions Ltd (United Kingdom)
    • Mid-Range (Canada)

    Info-Tech Insights

    Creating vendor profiles will help quickly filter the solution providers that directly meet your IBM i needs.

    Vendor Profile #1

    Rowton IT

    Summary of Vendor

    “Rowton IT thrive on creating robust and simple solutions to today's complex IT problems. We have a highly skilled and motivated workforce that will guarantee the right solution.

    Working with select business partners, we can offer competitive and cost effective packages tailored to suit your budget and/or business requirements.

    Our knowledge and experience cover vast areas of IT including technical design, provision and installation of hardware (Wintel and IBM Midrange), technical engineering services, support services, IT project management, application testing, documentation and training.”

    IBM i Services

    • ✔ IBM Power Hardware Sales
    • ✔ Co-Managed Services
    • ✔ DR/High Available Config
    • ✔ Full Managed Services
    • ✖ Co-Location Services
    • ✔ Public Cloud Services (AWS)

    URL
    rowtonit.com

    Regional Coverage:
    United Kingdom

    Logo for RowtonIT.com.

    Vendor Profile #2

    Connectria

    Summary of Vendor

    “Every journey starts with a single step and for Connectria, that step happened to be with the world’s largest bank, Deutsche Bank. Followed quickly by our second client, IBM. Since then, we have added over 1,000 clients worldwide. For 25 years, each customer, large or small, has relied on Connectria to deliver on promises made to make it easy to do business with us through flexible terms, scalable solutions, and straightforward pricing. Join us on our journey.”

    IBM i Services

    • ✔ IBM Power Hardware Sales
    • ✔ Co-Managed Services
    • ✔ DR/High Available Config
    • ✔ Full Managed Services
    • ✔ Co-Location Services
    • ✔ Public Cloud Services (AWS)

    URL
    connectria.com

    Regional Coverage:
    United States

    Logo for Connectria.

    Vendor Profile #3

    Mid-Range

    Summary of Vendor

    “Founded in 1988 and profitable throughout all of those 31 years, we have a solid track record of success. At Mid-Range, we use our expertise to assess your unique needs, in order to proactively develop the most effective IT solution for your requirements. Our full-service approach to technology and our diverse and in-depth industry expertise keep our clients coming back year after year.

    Serving clients across North America in a variety of industries, from small and emerging organizations to large, established enterprises – we’ve seen it all. Whether you need hardware or software solutions, disaster recovery and high availability, managed services or hosting or full ERP services with our JD Edwards offerings – we have the methods and expertise to help.”

    IBM i Services

    • ✔ IBM Power Hardware Sales
    • ✔ Co-Managed Services
    • ✔ DR/High Available Config
    • ✔ Full Managed Services
    • ✔ Co-Location Services
    • ✔ Public Cloud Services (AWS)

    URL
    midrange.ca

    Regional Coverage:
    Canada

    Logo for Mid-Range.

    Activity

    Understand your vendor options

    Activities:
    1. Create your vendor profiles
    2. Score vendor responses
    3. Develop and manage your vendor agenda

    This activity involves the following participants:

    • IT strategic direction decision makers
    • IT managers responsible for an existing iSeries or IBM i platform

    Outcomes of this step:

    • Vendor Profile Template
    • Completed IT Infrastructure Outsourcing Scoring Tool

    Info-Tech Insights

    This check-point process creates transparency around agreement costs with the business and gives the business an opportunity to re-evaluate its requirements for a potentially leaner agreement.

    1. Create your vendor profiles

    Define what you are looking for:

    • Create a vendor profile for every vendor of interest.
    • Leverage our starting list and template to track and record the advantages of each vendor.

    Mindshift

    First National Technology Solutions

    Key Information Systems

    MainLine

    Direct Systems Support

    T-Systems

    Horizon Computer Solutions Inc.

    Vendor Profile Template

    [Vendor Name]

    Summary of Vendor

    [Vendor Summary]
    *Detail the Vendor Services as a Summary*

    IBM i Services

    • ✔ IBM Power Hardware Sales
    • ✔ Co-Managed Services
    • ✔ DR/High Available Config
    • ✔ Full Managed Services
    • ✔ Co-Location Services
    • ✔ Public Cloud Services (AWS)
    *Itemize the Vendor Services specific to your requirements*

    URL
    https://www.url.com/
    *Insert the Vendor URL*

    Regional Coverage:
    [Country\Region]
    *Insert the Vendor Coverage & Locations*

    *Insert the Vendor Logo*

    2. Score your vendor responses

    Use the IT Infrastructure Outsourcing Scoring Tool to manage vendor responses.
    Use Info-Tech’s IT Infrastructure Outsourcing Scoring Tool to systematically score your vendor responses.

    The overall quality of the IBM i questions can help you understand what it might be like to work with the vendor.

    Consider the following questions:

    • Is the vendor clear about what it’s able to offer? Is its response transparent?
    • How much effort did the vendor put into answering the questions?
    • Does the vendor seem like someone you would want to work with?

    Once you have the vendor responses, you will select two or three vendors to continue assessing in more depth leading to an eventual final selection.

    Screenshot of the IT Infrastructure Outsourcing Scoring Tool's Scoring Sheet. There are three tables: 'Scoring Scale', 'Results', and one with 'RFP Questions'. Note on Results table says 'Top Scoring Vendors', and note on questions table says 'List your IBM i questions (requirements)'.

    Info-Tech Insights

    Watch out for misleading scores that result from poorly designed criteria weightings.

    3. Develop your vendor agenda

    Vendor Conference Call

    Develop an agenda for the conference call. Here is a sample agenda:
    • Review the vendor questions.
    • Go over answers to written vendor questions previously submitted.
    • Address new vendor questions.

    Commonly Debated Question:
    Should vendors be asked to remain anonymous on the call or should each vendor mention their organization when they join the call?

    Many organizations worry that if vendors can identify each other, they will price fix. However, price fixing is extremely rare due to its consequences and most vendors likely have a good idea which other vendors are participating in the bid. Another thought is that revealing vendors could either result in a higher level of competition or cause some vendors to give up:

    • A vendor that hears its rival is also bidding may increase the competitiveness of its bid and response.
    • A vendor that feels it doesn’t have a chance may put less effort into the process.
    • A vendor that feels it doesn’t have real competition may submit a less competitive or detailed response than it otherwise would have.

    Vendor Workshop

    A vendor workshop day is an interactive way to provide context to your vendors and to better understand the vendors’ offerings. The virtual or in-person interaction also offers a great way to understand what it’s like to work with each vendor and decide whether you could build a partnership with them in the long run.

    The main focus of the workshop is the vendors’ service solution presentation. Here is a sample agenda for a two-day workshop:

    Day 1
    • Meet and greet
    • Welcome presentation with objectives, acquisition strategy, and company overview
    • Overview of the current IT environment, technologies, and company expectations
    • Question and answer session
    • Site walk
    Day 2
    • Review Day 1 activities
    • Vendor presentations and solution framing
    Use the IT Infrastructure Outsourcing Scoring Tool to manage vendor responses.

    Related Info-Tech Research

    Effectively Acquire Infrastructure Services
    Acquiring a service is like buying an experience. Don’t confuse the simplicity of buying hardware with buying an experience.

    Outsource IT Infrastructure to Improve System Availability, Reliability, and Recovery
    There are very few IT infrastructure components you should be housing internally – outsource everything else.

    Build Your Infrastructure Roadmap
    Move beyond alignment: Put yourself in the driver’s seat for true business value.

    Define Your Cloud Vision
    Make the most of cloud for your organization.

    Document Your Cloud Strategy
    Drive consensus by outlining how your organization will use the cloud.

    Create a Right-Sized Disaster Recovery Plan
    Close the gap between your DR capabilities and service continuity requirements.

    Create a Better RFP Process
    Improve your RFPs to gain leverage and get better results.

    Research Authors

    Photo of Darin Stahl, Principal Research Advisor, Info-Tech Research Group.Darin Stahl, Principal Research Advisor, Info-Tech Research Group

    Principal Research Advisor within the Infrastructure Practice and leveraging 38+ years of experience, his areas of focus include: IT Operations Management, Service Desk, Infrastructure Outsourcing, Managed Services, Cloud Infrastructure, DRP/BCP, Printer Management, Managed Print Services, Application Performance Monitoring (APM), Managed FTP, and non-commodity servers (zSeries, mainframe, IBM i, AIX, Power PC).

    Photo of Troy Cheeseman, Practice Lead, Info-Tech Research Group.Troy Cheeseman, Practice Lead, Info-Tech Research Group

    Troy has over 24 years of experience and has championed large, enterprise-wide technology transformation programs, remote/home office collaboration and remote work strategies, BCP, IT DRP, IT Operations and expense management programs, international right placement initiatives, and large technology transformation initiatives (M&A). Additionally, he has deep experience working with IT solution providers and technology (cloud) start-ups.

    Research Contributors

    Photo of Dan Duffy, President & Owner, Mid-Range.Dan Duffy, President & Owner, Mid-Range

    Dan Duffy is the President and Founder of Mid-Range Computer Group Inc., an IBM Platinum Business Partner. Dan and his team have been providing the Canadian and American IBM Power market with IBM infrastructure solutions including private cloud, hosting and disaster recovery, high availability and data center services since 1988. He has served on numerous boards and associations including the Toronto Users Group for Mid-Range Systems (TUG), the IBM Business Partners of the Americas Advisory Council, the Cornell Club of Toronto, and the Notre Dame Club of Toronto. Dan holds a Bachelor of Science from Cornell University.

    Photo of George Goodall, Executive Advisor, Info-Tech Research Group.George Goodall, Executive Advisor, Info-Tech Research Group

    George Goodall is an Executive Advisor in the Research Executive Services practice at Info-Tech Research Group. George has over 20 years of experience in IT consulting, enterprise software sales, project management, and workshop delivery. His primary focus is the unique challenges and opportunities in organizations with small and constrained IT operations. In his long tenure at Info-Tech, George has covered diverse topics including voice communications, storage, and strategy and governance.

    Bibliography

    “Companies using IBM i (formerly known as i5/OS).” Enlyft, 21 July 2021. Web.

    Connor, Clare. “IBM i and Meeting the Challenges of Modernization.” Ensono, 22 Mar. 2022. Web.

    Huntington, Tom. “60+ IBM i User Groups and Communities to Join?” HelpSystems, 16 Dec. 2021. Web.

    Perkins, Dale. “The Road to Power Cloud: June 21st 1988 to now. The Journey Continues.” Mid-Range, 1 Nov. 2021. Web.

    Prickett Morgan, Timothy. “How IBM STACKS UP POWER8 AGAINST XEON SERVERS.” The Next Platform, 13 Oct. 2015. Web.

    “Why is AS/400 still used? Four reasons to stick with a classic.” NTT, 21 July 2016. Web.

    Appendix

    Public Cloud Provider Notes

    Appendix –
    Cloud
    Providers


    “IBM Power (IBM i and AIX) workloads are also available in the so-called ‘cloud.’” (Darin Stahl)

    AWS

    Appendix –
    Cloud
    Providers



    “IBM Power (IBM i and AIX) workloads are also available in the so-called ‘cloud.’” (Darin Stahl)

    Google

    • Google Cloud console supports IBM Power Systems.
    • This offering provides cloud instances running on IBM Power Systems servers with PowerVM.
    • The service uses a per-day prorated monthly subscription model for cloud instance plans with different capacities of compute, memory, storage, and network. Standard plans are listed below and custom plans are possible.
    • There is no IBM i offering yet that we are aware of.
    • For AIX on Power, this would appear to be a better option than AWS (Converge Enterprise Cloud with IBM Power for Google Cloud).

    Appendix –
    Cloud
    Providers



    “IBM Power (IBM i and AIX) workloads are also available in the so-called ‘cloud.’” (Darin Stahl)

    Azure

    • Azure has partners using the Azure Dedicated Host offerings to deliver “native support for IBM POWER Systems to Azure data centres” (PowerWire).
    • Microsoft has installed Power servers in an couple Azure data centers and Skytap manages the IBM i, AIX, and Linux environments for clients.
    • As far as I am aware there is no ability to install IBM i or AIX within an Azure Dedicated Host via the retail interfaces – these must be worked through a partner like Skytap.
    • The cloud route for IBM i or AIX might be the easiest working with Skytap and Azure. This would appear to be a better option than AWS in my opinion.

    Appendix –
    Cloud
    Providers



    “IBM Power (IBM i and AIX) workloads are also available in the so-called ‘cloud.’” (Darin Stahl)

    IBM

    Identify and Manage Security Risk Impacts on Your Organization

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    • Parent Category Name: Vendor Management
    • Parent Category Link: /vendor-management
    • More than any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.
    • A new global change will impact your organization at any given time. Ensure that you monitor threats appropriately and that your plans are flexible enough to manage the inevitable consequences.

    Our Advice

    Critical Insight

    • Identifying and managing a vendor’s potential security risk impacts on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes could introduce new risks.
    • Organizational leadership is often taken unaware during crises, and their plans lack the flexibility needed to adjust to significant market upheavals and surprise incidents.

    Impact and Result

    • Vendor management practices educate organizations on the potential risks from vendors in your market and suggest creative and alternative ways to avoid and manage them.
    • Prioritize and classify your vendors with quantifiable, standardized rankings.
    • Prioritize focus on your high-risk vendors.
    • Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Security Risk Impact Tool.

    Identify and Manage Security Risk Impacts on Your Organization Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify and Manage Security Risk Impacts on Your Organization Deck – Use the research to better understand the negative impacts of vendor actions on your security.

    Use this research to identify and quantify the potential security impacts caused by vendors. Use Info-Tech’s approach to look at the security impacts from various perspectives to better prepare for issues that may arise.

    • Identify and Manage Security Risk Impacts on Your Organization Storyboard

    2. Security Risk Impact Tool – Use this tool to help identify and quantify the security impacts of negative vendor actions.

    By playing the “what if” game and asking probing questions to draw out – or eliminate – possible negative outcomes, everyone involved adds their insight into parts of the organization to gather a comprehensive picture of potential impacts.

    • Security Risk Impact Tool
    [infographic]

    Further reading

    Identify and Manage Security Risk Impacts on Your Organization

    Know where the attacks are coming from so you know where to protect.

    Analyst perspective

    It is time to start looking at risk realistically and move away from “trust but verify” toward zero trust.

    Frank Sewell, Research Director, Vendor Management

    Frank Sewell,
    Research Director, Vendor Management
    Info-Tech Research Group

    We are inundated with a barrage of news about security incidents on what seems like a daily basis. In such an environment, it is easy to forget that there are ways to help prevent such things from happening and that they have actual costs if we relax our diligence.

    Most people are aware of defense strategies that help keep their organization safe from direct attack and inside threats. Likewise, they expect their trusted partners to perform the same diligence. Unfortunately, as more organizations use cloud service vendors, the risks with n-party vendors are increasing.

    Over the last few years, we have learned the harsh lesson that downstream attacks affect more businesses than we ever expected as suppliers, manufacturers of base goods and materials, and rising transportation costs affect the global economy.

    “Trust but verify” – while a good concept – should give way to the more effective zero-trust model in favor of knowing it’s not a matter of if an incident happens but when.

    Executive Summary

    Your Challenge

    More than any other time, our world is changing. As a result, organizations – and their vendors – need to be able to adapt their plans to accommodate risk on an unprecedented level.

    A new global change will impact your organization at any given time. Ensure that you monitor threats appropriately and that your plans are flexible enough to manage the inevitable consequences.

    Common Obstacles

    Identifying and managing a vendor’s potential security risk impacts on your organization requires multiple people in the organization across several functions. Those people all need coaching on the potential changes in the market and how these changes could introduce new risks.

    Organizational leadership is often taken unaware during crises, and their plans lack the flexibility needed to adjust to significant market upheavals and surprise incidents.

    Info-Tech’s Approach

    Vendor management practices educate organizations on the potential risks from vendors in your market and suggest creative and alternative ways to avoid and manage them.

    Prioritize and classify your vendors with quantifiable, standardized rankings.

    Prioritize focus on your high-risk vendors.

    Standardize your processes for identifying and monitoring vendor risks to manage potential impacts with our Security Risk Impact Tool.

    Info-Tech Insight
    Organizations must evolve their security risk assessments to be more adaptive to respond to global changes in the market. Ongoing monitoring of third-party vendor risks and holding those vendors accountable throughout the vendor lifecycle are critical to preventing disastrous impacts.

    Info-Tech’s multi-blueprint series on vendor risk assessment

    There are many individual components of vendor risk beyond cybersecurity.

    Multi-blueprint series on vendor risk assessment

    This series will focus on the individual components of vendor risk and how vendor management practices can facilitate organizations’ understanding of those risks.

    Out of Scope:
    This series will not tackle risk governance, determining overall risk tolerance and appetite, or quantifying inherent risk.

    Security risk impacts

    Potential losses to the organization due to security incidents

    • In this blueprint we’ll explore security risks, particularly from third-party vendors, and their impacts.
    • Identify potentially disruptive events to assess the overall impact on organizations and implement adaptive measures to correct security plans.

    The world is constantly changing

    The IT market is constantly reacting to global influences. By anticipating changes, leaders can set expectations and work with their vendors to accommodate them.

    When the unexpected happens, being able to adapt quickly to new priorities ensures continued long-term business success.

    Below are some things no one expected to happen in the last few years:

    62% 83% 84%
    Ransomware attacks spiked 62% globally (and 158% in North America alone). 83% of companies increased organizational focus on third-party risk management in 2020. In a 2020 survey, 84% of organizations reported having experienced a third-party incident in the last three years.
    One Trust, 2022 Help Net Security, 2021 Deloitte, 2020

    Identify and manage security risk impacts on your organization

    Identify and manage security risk impacts on your organization

    Due diligence will enable successful outcomes.

    What is third-party risk?

    Third-Party Vendor: Anyone who provides goods or services to a company or individual in exchange for payment transacted with electronic instructions (Law Insider).

    Third-Party Risk: The potential threat presented to organizations’ employee and customer data, financial information, and operations from the organization’s supply chain and other outside parties that provide products and/or services and have access to privileged systems (Awake Security).

    It is essential to know not only who your vendors are but also who their vendors are (n-party vendors). Organizations often overlook that their vendors rely on others to support their business, and those layers can add risk to your organization.

    Identify and manage security risks

    Global Pandemic

    Very few people could have predicted that a global pandemic would interrupt business on the scale experienced today. Organizations should look at their lessons learned and incorporate adaptable preparations into their security planning and ongoing monitoring moving forward.

    Vendor Breaches

    The IT market is an ever-shifting environment; more organizations are relying on cloud service vendors, staff augmentation, and other outside resources. Organizations should hold these vendors (and their downstream vendors) to the same levels of security and standards of conduct that they hold their internal resources.

    Resource Shortages

    A lack of resources is often overlooked, but it’s easily recognized as a reason for a security incident. All too often, companies are unwilling to dedicate resources to their vendors’ security risk assessment and ongoing monitoring needs. Only once an incident occurs do companies decide it is time to reprioritize.

    Modernize Your Microsoft Licensing for the Cloud Era

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    • Parent Category Name: Licensing
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    • Microsoft licensing is complicated. Often, the same software can be licensed a number of ways. It’s difficult to know which edition and licensing model is best.
    • Licensing and features often change with the release of new software versions, compounding the problem by making it difficult to stay current.
    • In tough economic times, IT is asked to reduce capital and operating expenses wherever possible. As one of the top five expense items in most enterprise software budgets, Microsoft licensing is a primary target for cost reduction.

    Our Advice

    Critical Insight

    • Focus on needs first. Conduct a thorough needs assessment and document the results. Well-documented needs will be your best asset in navigating Microsoft licensing and negotiating your agreement.
    • Beware the bundle. Be aware when purchasing the M365 suite that there is no way out. Negotiating a low price is critical, as all leverage swings to Microsoft once it is on your agreement.
    • If the cloud doesn’t fit, be ready to pay up or start making room. Microsoft has drastically reduced discounting for on-premises products, support has been reduced, and product rights have been limited. If you are planning to remain on premises, be prepared to pay up.

    Impact and Result

    • Understand what your organization needs and what your business requirements are. It’s always easier to purchase more later than try to reduce your spend.
    • Complete cost calculations carefully, as the cloud might end up costing significantly more for the desired feature set. However, in some scenarios, it may be more cost efficient for organizations to license in the cloud.
    • If there are significant barriers to cloud adoption, discuss and document them. You’ll need this documentation in three years when it’s time to renew your agreement.

    Modernize Your Microsoft Licensing for the Cloud Era Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Modernize Your Microsoft Licensing Deck – A deck to help you build a strategy for your Microsoft licensing renewal.

    This storyboard will help you build a strategy for your Microsoft licensing renewal from conducting a thorough needs assessment to examining your licensing position, evaluating Microsoft's licensing options, and negotiations.

    • Modernize Your Microsoft Licensing for the Cloud Era – Phases 1-4

    2. Microsoft Cloud Products Cost Modeler – A tool to model estimated costs for Microsoft's cloud products.

    The Microsoft Cloud Products Cost Modeler will provide a rough estimate of what you can expect to pay for Office 365 or Dynamics CRM licensing, before you enter into negotiations. This is not your final cost, but it will give you an idea.

    • Microsoft Cloud Products Cost Modeler

    3. Microsoft Licensing Purchase Reference Guide - A template to capture licensing stakeholder information, proposed changes to licensing, and negotiation items.

    The Microsoft Licensing Purchase Reference Guide can be used throughout the process of licensing review: from initial meetings to discuss compliance state and planned purchases, to negotiation meetings with resellers. Use it in conjunction with Info-Tech's Microsoft Licensing Effective License Position Template.

    • Microsoft Licensing Purchase Reference Guide

    4. Negotiation Timeline for Microsoft – A template to navigate your negotiations with Microsoft.

    This tool will help you plot out your negotiation timeline, depending on where you are in your contract negotiation process.

  • 6-12 months
  • Less than 3 months
    • Negotiation Timeline for Microsoft – Visio
    • Negotiation Timeline for Microsoft – PDF

    5. Effective Licensing Position Tool – A template to help you create an effective licensing position and determine your compliance position.

    This template helps organizations to determine the difference between the number of software licenses they own and the number of software copies deployed. This is known as the organization’s effective license position (ELP).

    • Effective Licensing Position Tool
    [infographic]

    Customer Service Management Software Selection Guide

    • Buy Link or Shortcode: {j2store}530|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • The business is unaware of cross-selling opportunities across multiple product lines.
    • Customer service staff attrition rates continue to be high, creating longer response delays for voice channels.
    • Customer service responses are reactive in nature, reinforcing a poor culture for customer experience.

    Our Advice

    Critical Insight

    • After-sales customer service is critical for creating, maintaining, and growing customer relationships. Organizations that fail to provide adequate service will be ill positioned for future customer service and sales efforts.
    • Shift left toward delivering predictive service instead of reactive service to enhance customer experiences.
    • Ensure your key performance indicators accurately reflect the incentives you want to give your customer support staff for delivering appropriate customer service.

    Impact and Result

    • Determine your organization’s customer service maturity (and thus if a standalone CSM tool is relevant).
    • Understand key trends and differentiating features in the CSM marketspace.
    • Evaluate major vendors in the CSM marketspace to discover the best-fitting provider.

    Customer Service Management Software Selection Guide Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Customer Service Management Software Selection Guide – A guide to walk you through the process of selecting CSM software.

    This trends and buyer’s guide will help you:

    • Customer Service Management Software Selection Guide Storyboard

    2. CSM Platform RFP Template – A template to provide vendors with a detailed account of the requirements and the expected capabilities of the desired suite.

    Create your own request for proposal (RFP) for your customer service management suite procurement process by customizing Info-Tech's RFP template.

    • CSM Platform RFP Template

    3. CSM Platform Opportunity Assessment Tool – A tool to assess whether a CSM solution is right for your organization.

    Use this tool to assess your maturity and fit for a CSM solution. It will help identify your current CSM state and assist with the decision to move forward with a new solution or augment certain features.

    • CSM Platform Opportunity Assessment Tool

    4. Software Selection Workbook – A workbook to document your progress as your select software.

    Keep stakeholders engaged with simple and friction-free templates to document your progress for Rapid Application Selection.

    • The Software Selection Workbook

    5. Vendor Evaluation Workbook – A workbook to assess vendor capabilities and compare vendors.

    Leverage a traceable and straightforward Vendor Evaluation Workbook to narrow the field of potential vendors and accelerate the application selection process.

    • The Vendor Evaluation Workbook

    6. CSM Platform RFP Scoring Tool – A tool to support your business in objectively evaluating the CSM vendors being considered for procurement.

    Create an objective and fair scoring process to evaluate the RFPs and demonstrations provided by shortlisted vendors. Within this framework, provide a multidimensional evaluation that analyzes the solution's functional capabilities, architecture, costs, service support, and overall suitability in comparison to the organization's expressed requirements.

    • CSM Platform RFP Scoring Tool

    7. CSM Platform Vendor Demo Script Template – A template to support your business’ evaluation of vendors and their solutions with an effective demonstration.

    Create an organized and streamlined vendor demonstration process by clearly outlining your expectations for the demo. Use the demo as an opportunity to ensure that capabilities expressed by vendors are actually present within the considered solution.

    • CSM Platform Vendor Demo Script Template
    [infographic]

    Further reading

    Customer Service Management Software Selection

    Market trends and buyer’s guide

    Analyst Perspective

    The pandemic and growing younger demographic have shifted the terrain of customer service delivery. Customer service management (CSM) tools ensure organizations enhance customer acquisition, customer retention, and overall revenues into the future.

    It is one thing to research customer service best practices; it is another to experience such service. Whether being put on hold for an hour with a telecommunications company, encountering voice biometric security with a bank, or receiving automated FAQs from a chatbot, we all perform our own primary research in customer service by going about our daily lives. Yet while the pandemic required a shift to this multichannel and digital assistant environment (to account for ongoing agent attrition), this trend was actually just accelerated. A growing younger demographic now prefers online communication channels to voice. Social media (whichever the platform) is a fundamental part of this demographic’s online presence and has instigated the need for customer service delivery to meet customers where they are – for both damage control and enhancing customer relationships.

    Organizations delivering customer service across multiple product lines need to examine what delivery channels they need to satisfy customers, alongside assessing how customer loyalty and cross-selling can increase revenues and company reputation. Customer service management tools can assist and enable the future state.

    Thomas Randall, Ph.D., Research Director

    Thomas Randall, Ph.D.
    Research Director, Info-Tech Research Group

    Executive Summary

    Your Challenge Common Obstacles Info-Tech’s Solution
    • The business is unaware of cross-selling opportunities across multiple product lines.
    • Customer service staff attrition rates continue to be high, creating longer response delays for voice channels.
    • Customer service responses are reactive in nature, reinforcing a poor culture for customer experience.
    • It is not clear if a CSM tool would resolve the business’ challenges or if a better-fitting technology solution is preferable (such as a customer relationship management add-on).
    • The business does not know its customer service maturity well enough to assess the feasibility of adopting a CSM tool.
    This trends and buyer’s guide will help you:
    1. Determine your organization’s customer service maturity (and thus if a standalone CSM tool is relevant).
    2. Understand key trends and differentiating features in the CSM marketspace.
    3. Evaluate major vendors in the CSM marketspace to discover the best-fitting provider.

    The objective at the end of the day is to have a single interface that the front-line staff interacts with. I think that is the holy grail when we look at CSM technology. The objective that everyone has in mind is we'd all like to get to one screen and one window. Ultimately, the end game really hasn't changed: How can we make it easy for the agents and how can we minimize their errors? How can we streamline the process so they can work?
    Colin Taylor, CEO, The Taylor Reach Group

    Customer service management tools form an integral part of your CXM technology portfolio

    Customer service management tools are an integral part of CXM

    Info-Tech’s methodology for selecting the right CSM platform

    1. Contextualize the CSM Landscape 2. Select the Right CSM Vendor
    Phase Steps
    1. Define CSM tools.
    2. Explore CSM trends.
    3. Understand if CSM tools are a good fit for your organization.
    1. Build the business case.
    2. Streamline requirements elicitation for CSM.
    3. Construct the request for proposal (RFP)/vendor evaluation workbook.
    Phase Outcomes
    1. Consensus on scope of CSM and key CSM capabilities
    2. Identify your customer service maturity and use for CSM tools
    1. CSM business case
    2. High-value use cases and requirements
    3. CSM RFP/vendor evaluation workbook

    Info-Tech Insight
    Need help constructing your RFP? Use Info-Tech’s CSM Platform RFP Template!

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2

    Call #1: Discover if CSM tools are right for your organization. Understand what a CSM platform is and discover the “art of the possible.”

    Call #2: Identify right-sized vendors and build the business case to select a CSM platform.

    Call #3: Define your key CSM requirements.

    Call #4: Build procurement items, such as an RFP and demo script.

    Call #5: Evaluate vendors and perform final due diligence.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    The CSM selection process should be broken into segments:

    1. CSM vendor shortlisting with this buyer’s guide
    2. Structured approach to selection
    3. Contract review

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit Guided Implementation Workshop Consulting
    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to his the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options

    Software Selection Engagement

    Five Advisory Calls Over a Five-Week Period to Accelerate Your Selection Process

    Expert analyst guidance over five weeks on average to select and negotiate software

    Save money, align stakeholders, speed up the process, and make better decisions

    Use a repeatable, formal methodology to improve your application selection process

    Better, faster results, guaranteed, included in membership

    Five advisory calls over a five week period to accelerate your selection process

    Book Your Selection Engagement

    Software Selection Workshops

    40 Hours of Advisory Assistance Delivered Online

    Select Better Software, Faster

    40 hours of expert analyst guidance

    Project & stakeholder management assistance

    Save money, align stakeholders, speed up the process, and make better decisions

    Better, faster results, guaranteed, $25,000 standard engagement fee

    Software selection workshops

    Book Your Workshop Engagement

    Customer Service Management (CSM) Software

    Phase 1: Contextualize the CSM Landscape

    Receive and resolve after-sales requests within a unified CSM platform

    MULTIPLE CHANNELS
    Customers may resolve their issues via a variety of channels, including voice, SMS, email, social media, and live webchat.
    KNOWLEDGE BASE
    Provide a knowledge base for FAQs that is both customer facing (via customer portal) and agent facing (for live resolutions).
    ANALYTICS
    Track customer satisfaction, agent performances, ticket resolutions, backlogs, traffic analysis, and other key performance indicators (KPIs).
    COLLABORATION
    Enable agents to escalate and collaborate within a unified platform (e.g. tagging colleagues to flag a relevant customer query).

    Info-Tech Insight
    After-sales customer service is critical for creating, maintaining, and growing customer relationships. Organizations that fail to provide adequate service will be poorly positioned for future customer service and sales efforts.

    Identify your differentiating CSM requirements that align to your use cases

    INTEGRATIONS
    Note what integrations are available for your contact center, CRM, or industry-specific solutions (e.g. inventory management) to get the most out of CSM.

    SENTIMENT ANALYSIS
    Reads, contextualizes, and categorizes tickets by sentiment (e.g. “positive”) before escalating to an appropriate agent.

    AUTO-RESPONSE EDITOR
    Built-in AI provides prewritten responses or auto-pulls the relevant knowledge article, assisting agents with speed to resolution.

    ATTRIBUTES-BASED ROUTING
    Learns over time how best to route tickets to appropriate agents based on skills, availability, or proximity of an agent (e.g. multilingual, local, or specialist agents).

    AUTOMATED WORKFLOWS
    CSM tool providers have varying usability for workflow building and enablement. Ensure your use cases align.

    TICKET PRIORITIZATION
    Adapts and prioritizes customer issues by service-level agreement (SLA), priority, and severity according to inputted KPIs.

    Good technology will not fix a bad process. I don't care how good the technology is. If the use case is wrong and the process is wrong, it's not going to work.
    Colin Taylor, CEO
    The Taylor Reach Group

    Leverage CSM tools to shift left toward predictive customer service

    Real-time Pre-event Post-event
    Channel example: Notifications via SMS or social media. Channel example: Notifications via SMS or social media. Channel example: Working with an agent or live chatbot. Channel example: Working with an agent or live chatbot.
    “Your car may need a check-up for faulty parts.” “Here is a local garage to fix your tire pressure.” “I see you have poor tire pressure. Here is a local garage.” “Thank you for your patience, how can we help?”
    Predictive Service
    The CSM recommends mitigation options to the customer before the issue occurs and before the customer knows they need it.
    Proactive Service
    The issue occurs but the CSM recommends mitigation options to the customer before the customer contacts the organization.
    Real-Time Service
    The organization offers real-time mitigation options while working with the customer to resolve the issue.
    Reactive Service
    The customer approaches the organization after the issue occurs, but the organization has no insight into the event.

    Selecting a CSM tool should form part of your broader CXM strategy

    Organizations should ask whether they need a standalone CSM solution or a CSM as part of a broader suite of CXM tools. The latter is especially relevant if your organization already invests in a CXM platform.

    Matrix of CMS tools as part of CXM strategy

    CSM tools are best-suited for organizations with high product and service complexity

    Customer Service Complexity

    Low complexity refers to primarily transactional inquiries. High complexity refers to service workflows for symptom analysis, problem identification, and solution delivery.

    Product Complexity

    High complexity refers to having a large number of brands and individual SKUs, technologically complex products, and products with many add-ons.

    A matrix showing that a standalone CSM tool is best where customer service complexity and product complexity are both high.

    Info-Tech Insight
    Use Info-Tech’s CSM Platform Opportunity Assessment Tool to discover your organization’s customer service maturity.

    Activity: Discover your customer service maturity

    30 minutes

    1. Complete the CSM Platform Opportunity Assessment Tool.
    2. Evaluate your result and document whether a CSM business case is warranted (or if a separate technology selection process is needed).
    Input Output
    • Understanding of the current state and how complex the organization’s product line and help desk support are
    • Ranking of the importance of each decision point
    • Assessment results that provide a high-level view of whether your organization’s product and customer service complexity warrant a standalone CSM tool
    Materials Participants
    • CSM Platform Opportunity Assessment Tool
    • Shared screen or projection
    • Customer support analyst(s)
    • Infrastructure and Operations lead(s)
    • Representative customer support staff
    • Product management analyst(s)

    Download the CSM Platform Opportunity Assessment Tool

    Finalize whether your organization is well positioned to leverage CSM tools

    Bypass Adopt
    Monochannel approach
    You do not participate in multichannel campaigns or your customer personas are typically limited to one or two channels (e.g. voice or SMS).
    Multichannel approach
    You are pursuing multifaceted, customer-specific campaigns across a multitude of channels.
    Small to mid-sized business with small CX team
    Do not buy what you do not need. Focus on the foundations of customer experience (CX) first before extending into a full-fledged CSM tool.
    Maturing CX department
    Customer service needs are extending into managing budgets, generating and segmenting leads, and measuring channel effectiveness.
    Limited product range
    CSM tools typically gain return on investment (ROI) if the organization has a complex product range and is looking to increase cross-sell opportunities across different customer personas.
    Multiple product lines
    Customer base and product lines are large enough to engage in opportunities for cross- and up-selling.

    Case Study

    AkzoNobel

    INDUSTRY
    Retail

    SOURCE
    Sprinklr (2021)

    Use CSM tools to unify the multichannel experience and reduce response time.

    Challenge Solution Results
    AzkoNobel is a leading global paints and coatings company. AzkoNobel had 60+ fragmented customer service accounts on social media for multiple brands. There was little consistency in customer experience and agent responses. Moreover, the customer journey was not being tracked, resulting in lost opportunities for cross-selling across brands. The result: slow response times (up to one week) and unsatisfied customers, leaving the AzkoNobel brand in a vulnerable state.

    AkzoNobel leveraged Sprinklr, a customer experience software provider, to unify six social channels, 19 accounts, and six brands. Sprinklr aligned governance across social media channels with AzkoNobel’s strategic business goals, emphasizing the need for process, increasing revenue, and streamlining customer service.

    AzkoNobel was able to use keywords from customers’ inbound messaging to put an escalation process in place.

    Since bringing on Sprinklr in 2015-2016, unifying customer service channels under one multichannel platform resulted in:

    • 172% increase in customer engagement.
    • 133% increase in post comments.
    • 80% reduced response times.
    • 47% of inquiries answered within five minutes.
    • $18,500 added revenues via social media responses.

    How it got here: The birth of CSM tools

    CSM developed alongside the telephone and call center, rather than customer relationship management platforms.

    1920s 1950s 1967-1973 1980-1990s 2000-2010s
    The introduction of lines of credit and growth of household appliance innovations meant households were buying products at an unprecedented rate. Department stores would set up customer service sections to assist with live fixes or returns. Following the Great Depression and World War II, process, efficiency, and computational technology became defining features of customer service. These features were played out in call centers as automatic call distribution (ACD) technology began to scale. With the development of private automatic branch exchange (PABX), AT&T introduced the toll-free telephone number. Companies began training staff and departments for customer service and building loyalty. With the development of interactive voice response (IVR) in 1973, call centers became increasingly more efficient at routing. Analog technology shifted to digital and the term “contact center” was coined. These centers began being outsourced internationally. With the advent of the internet, CSM technology (in the early guise of a “help desk”) became equipped with computer telephony integration (CTI). Software as a service (SaaS) and CRM maturation strengthened the retention and organization of customer data. Social media also enhanced consumer power as companies rushed to prevent online embarrassment. This prompted investment in multichannel customer service.

    Where it’s going: The future of CSM tools lies in predictive analytics

    The capabilities below are available today but will mature over the next few years. Use the roadmap as a guide for your year of implementation.

    2023
    Go mobile first
    85% of customers believe a company’s mobile website should be just as good as its desktop website. Enabling user-friendly mobile websites provides an effective channel to keep inbound calls down.

    2024
    Shift from multichannel to omnichannel
    Integrating CSM tools with your broader CXM suite enables customer data to seamlessly travel between channels for an omnichannel experience.

    2025
    Enable predictive service
    CSM tools integrate with Internet of Things (IoT) systems to provide automated notifications that alert staff of issues and mitigate issues with customers before the issue even occurs.

    2026
    Leverage predictive analytics for ML use cases
    Use customers’ historic data and preferences to perform better automated customer service over time (e.g. providing personalized resolutions based on previous customer engagements).

    Context and scenario play a huge role in measuring good customer service. Ensure your KPIs accurately reflect the incentives you want to give your customer support staff for delivering appropriate customer service.
    David Thomas, Customer Service Specialist
    Freedom Mobile
    (Reve Chat, 2022)

    Key trends in CSM technology

    As predictive analytics matures, organizations are making use of CSM tools’ ability to enhance personalization, improve their social media response times, and enable self-service.

    BIOMETRICS
    65% of customers say they would accept voice recognition to authorize their identity when calling a customer support line (GetApp, 2021).

    PERSONALIZATION
    51% of marketers, advocating for personalization across multiple touchpoints saw 300% ROI (KoMarketing, 2020).

    SOCIAL MEDIA
    29% of customers aged 18 to 39 prefer online chat communication before and after purchase (RingCentral, 2020).

    SELF-SERVICE
    92% of customers say they would use a knowledge base for self-service support if it was available (Vanilla, 2020).

    Customer Service Management (CSM) Software

    Phase 2: Select the Right CSM Vendor

    Conduct a business impact assessment to document the case for CSM tool selection

    Business Opportunity
    Determine high-level understanding of the need that must be addressed, along with the project goals and affiliated key metrics. Establish KPIs to measure project success.

    System Diagram
    Determine the impact on the application portfolio and where integration is necessary.

    Risks
    Identify potential blockers and risk factors that will impede selection.

    High-Level Requirements
    Consider the business functions and processes affected.

    People Impact
    Confirm who will be affected by the output of the technology selection.

    Overall Business Case
    Calculate the ROI and the financial implications of the application selection. Highlight the overarching value.

    Activity: Build the business case

    2 hours

    1. Access the Business Impact Assessment within the Software Selection Workbook (linked below). Store the assessment in a shared folder (such as in SharePoint, OneDrive, or Google Drive).
    2. Set aside two hours (does not need to be all at once) to ensure the selection team aligns with the unifying rationale for selection.
    3. Complete the six steps to arrive at a high-level business case. This case can then be shared and communicated with interested parties (e.g. impacted stakeholders).
    InputOutput
    • Drivers for the business opportunity to adopt CSM tools
    • Understanding of key stakeholders
    • Overview of application portfolio
    • Budgetary information
    • Business Impact Assessment, which captures your high-level business case
    MaterialsParticipants
    • Software Selection Workbook
    • Screen sharing or projector
    • Whiteboard and drawing materials
    • Customer support analyst(s)
    • Infrastructure and Operations lead(s)
    • Representative customer support staff
    • Product management analyst(s)

    Download the Software Selection Workbook

    Elicit and prioritize granular requirements for your CSM platform

    Understanding business needs through requirements gathering is key to defining everything about what is being purchased, yet it is an area where people often make critical mistakes.

    Signs of poorly scoped requirements Best practices
    • Requirements focus on how the solution should work instead of what it must accomplish.
    • Multiple levels of detail exist within the requirements, which are inconsistent and confusing.
    • Requirements drill all the way down into system-level detail.
    • Language is technical and dense, leaving some stakeholder groups confused on what they are actually looking for in a solution.
    • Requirements are copied from a market analysis of the art of the possible, abstract from organization’s own customer persona analysis.
    • Get a clear understanding of what the system needs to do and what it is expected to produce. Build customer personas to assist with identifying high-value use cases.
    • Test against the principle of MECE – requirements should be “mutually exclusive and collectively exhaustive.”
    • Use language that is consistent with that of the market and focus on key differentiators – not table stakes.
    • Include the appropriate level of detail, which should be suitable for procurement and sufficient for differentiating vendors.

    Info-Tech Insight
    Review Info-Tech’s requirements gathering methodology to improve your requirements gathering process.

    Choose your route: RFP or otherwise?

    As you gather requirements, decide which procurement route best suits your context.

    RFI (Request for Information) RFQ (Request for Quotation) RFP (Request for Proposal)
    Purpose and Usage

    Gather information about products/services when you know little about what’s available.

    Often followed by an RFP.

    Solicit pricing and delivery information for products/services with clearly defined requirements.

    Best for standard or commodity products/services.

    Solicit formal proposals from vendors to conduct an evaluation and selection process.

    Formal and fair process; identical for each participating vendor.

    Level of Intent

    Fact-finding there is no commitment to engage the vendor.

    Vendors are often reluctant to provide quotes.

    Committed to procure a specific product/service at the lowest price.

    Intent to buy the products/services in the RFP.

    Business case/approval to spend is already obtained.

    Level of Detail High-level requirements and business goals.

    Detailed specifications of what products/services are needed.

    Detailed contract and delivery terms.

    Detailed business requirements and objectives.

    Standard questions and contract term requests for all vendors.

    Response

    Generalized response with high-level product/services.

    Sometimes standard pricing quote.

    Price quote and confirmation of ability to fulfill desired terms.

    Detailed solution description, delivery approach, customized price quote, and additional requested information.

    Product demo and/or hands-on trial.

    Info-Tech Insight
    If you are in a hurry, consider instead issuing Info-Tech’s Vendor Evaluation Workbook. This workbook speeds up the typical procurement process by adding RFP-like requirements (such as operational and technical requirements) while driving the procurement process via emphasis on high-value use cases.

    Download the Vendor Evaluation Workbook

    Activity: Document requirements

    2 hours

    1. Review each tab of Info-Tech’s CSM Platform RFP Scoring Tool to generate use cases and ideas for your requirements building.
    2. Modify and include additional features you may need, using Info-Tech’s CSM Platform RFP Template to assist with structure (if pursuing an RFP process) or Vendor Evaluation Workbook (if an RFP process is not needed). Pay attention to any nonfunctional requirements (such as security or integrations), alongside future trends of CSM. Vendors must be able to scale with your organization’s growth.
    3. You can use the CSM Platform RFP Scoring Tool again when assessing vendor responses.
    Input Output
    • Key use cases that capture your most important customer service support processes
    • Discussion of CSM future trends and differentiating features
    • Confirmation on organization’s significant nonfunctional requirements (e.g. security or integrations)
    • Either a Requirements Workbook to go straight to shortlisted vendor(s) or an RFP document to solicit a broader market response
    Materials Participants
    • CSM Platform RFP Scoring Tool
    • CSM Platform RFP Template
    • Vendor Evaluation Workbook
    • Customer support analyst(s)
    • Infrastructure and Operations lead(s)
    • Other major stakeholders (for requirements elicitation)

    Download the CSM Platform RFP Scoring Tool

    Download the CSM Platform RFP Template

    Once vendor responses are in, turn product demos into investigative interviews

    Avoid vendor glitz and glamour shows by ensuring vendors are concretely applying their solution to your high-value use cases.

    1 Minimize the number of vendors to four to keep up the pace of the selection process.
    2 Provide a demo script that captures your high-value use cases and differentiating requirements.
    3 Ensure demos are booked close together and the selection committee attends all demos.

    Conduct a day of rapid-fire vendor demos

    Zoom in on high-value use cases and answers to targeted questions

    Rapid-fire vendor investigative interview

    Invite vendors to come onsite (or join you via videoconference) to demonstrate the product and answer questions. Use a highly targeted demo script to help identify how a vendor’s solution will fit your organization’s particular business capability needs.

    Give each vendor 90 to 120 minutes to give a rapid-fire presentation. We suggest the following structure:

    • 30 minutes: Company introduction and vision
    • 60 minutes: Walkthrough of two or three high-value demo scenarios
    • 30 minutes: Targeted Q&A from the business stakeholders and procurement team

    To ensure a consistent evaluation, vendors should be asked analogous questions and answers should be tabulated.

    How to challenge the vendors in the investigative interview

    • Change the visualization/presentation.
    • Change the underlying data.
    • Add additional data sets to the artifacts.
    • Test voice quality (if the vendor offers a native telephony channel).
    • Test collaboration capabilities.

    To kick-start scripting your demo scenarios, leverage our CSM Platform Vendor Demo Script Template.

    A vendor scoring model provides a clear anchor point for your evaluation of CRM vendors based on a variety of inputs

    A vendor scoring model is a systematic method for effectively assessing competing vendors. A weighted-average scoring model is an approach that strikes a strong balance between rigor and evaluation speed.

    How do I build a scoring model? What are some of the best practices?
    • Start by shortlisting the key criteria you will use to evaluate your vendors. Functional capabilities should always be a critical category, but you’ll also want to look at criteria such as affordability, architectural fit, and vendor viability.
    • Depending on the complexity of the project, you may break down some criteria into subcategories to assist with evaluation (for example, breaking down functional capabilities into constituent use cases so you can score each one).
    • Once you’ve developed the key criteria for your project, the next step is weighting each criterion. Your weightings should reflect the priorities for the project at hand. For example, some projects may put more emphasis on affordability, others on vendor partnership.
    • Using the information collected in the subsequent phases of this blueprint, score each criterion from 1 to 100, then multiply by the weighting factor. Add up the weighted scores to arrive at the aggregate evaluation score for each vendor on your shortlist.
    • While the criteria for each project may vary, it’s helpful to have an inventory of repeatable criteria that can be used across application selection projects. The next slide contains an example that you can add to or subtract from.
    • Don’t go overboard on the number of criteria: five to ten weighted criteria should be the norm for most projects. The more criteria (and subcriteria) you must score against, the longer it will take to conduct your evaluation. Always remember, link the level of rigor to the size and complexity of your project! It’s possible to create a convoluted scoring model that takes significant time to fill out but yields little additional value.
    • Creation of the scoring model should be a consensus-driven activity among IT, procurement, and the key business stakeholders – it should not be built in isolation. Everyone should agree on the fundamental criteria and weights that are employed.
    • Consider using not just the outputs of investigative interviews and RFP responses to score vendors, but also third-party review services like SoftwareReviews.

    Info-Tech Insight
    Even the best scoring model will still involve some “art” rather than science. Scoring categories such as vendor viability always entail a degree of subjective interpretation.

    Define how you will score vendor responses and demos

    Your key CSM criteria should be informed by the following goals, use cases, and requirements.

    Criteria Description
    Functional Capabilities How well does the vendor align with the top-priority functional requirements identified in your accelerated needs assessment? What is the vendor’s functional breadth and depth?
    Affordability How affordable is this vendor? Consider a three-to-five-year total cost of ownership (TCO) that encompasses not just licensing costs but also implementation, integration, training, and ongoing support costs.
    Architectural Fit How well does this vendor align with your direction from an enterprise architecture perspective? How interoperable is the solution with existing applications in your technology stack? Does the solution meet your deployment model preferences?
    Extensibility How easy is it to augment the base solution with native or third-party add-ons as your business needs may evolve?
    Scalability How easy is it to expand the solution to support increased user, data, and/or customer volumes? Does the solution have any capacity constraints?
    Vendor Viability How viable is this vendor? Are they an established player with a proven track record or a new and untested entrant to the market? What is the financial health of the vendor? How committed are they to the particular solution category?
    Vendor Vision Does the vendor have a cogent and realistic product roadmap? Are they making sensible investments that align with your organization’s internal direction?
    Emotional Footprint How well does the vendor’s organizational culture and team dynamics align to yours?
    Third-Party Assessments and/or References How well-received is the vendor by unbiased third-party sources like SoftwareReviews? For larger projects, how well does the vendor perform in reference checks (and how closely do those references mirror your own situation)?

    Leverage Info-Tech’s Contract Review Services to level the playing field with shortlisted vendors

    You may be faced with multiple products, services, master service agreements, licensing models, service agreements, and more.

    Use Info-Tech’s Contract Review Services to gain insights on your agreements.

    Consider the aspects of a contract review:

    1. Are all key terms included?
    2. Are they applicable to your business?
    3. Can you trust that results will be delivered?
    4. What questions should you be asking from an IT perspective?

    Validate that a contract meets IT’s and the business’ needs by looking beyond the legal terminology. Use a practical set of questions, rules, and guidance to improve your value for dollar spent.

    Book Contract Review Service

    Download Master Contract Review and Negotiation for Software Agreements

    Customer Service Management (CSM) Software

    Vendor Analysis

    Evaluate software category leaders through vendor rankings and awards

    SoftwareReviews

    The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

    Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

    The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

    Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

    Speak with category experts to dive deeper into the vendor landscape

    SoftwareReviews

    Fact-based reviews of business software from IT professionals.

    Product and category reports with state-of-the-art data visualization.

    Top-tier data quality backed by a rigorous quality assurance process.

    User-experience insight that reveals the intangibles of working with a vendor.

    SoftwareReviews is powered by Info-Tech

    Technology coverage is a priority for Info-Tech, and SoftwareReviews provides the most comprehensive, unbiased data on today’s technology. Combined with the insight of our expert analysts, our members receive unparalleled support in their buying journey.

    Click here to access SoftwareReviews

    Comprehensive software reviews to make better IT decisions

    We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    Microsoft Dynamics 365

    Est. 2003 | WA, USA | MSFT:NASDAQ

    Bio

    To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.

    Offices

    Microsoft is located all over the world. For a full list, see Microsoft Worldwide Sites.

    representative Customers

    Stated Industry Specializations

    • Covers an extremely wide range of industries, such as finance, education, government, healthcare, manufacturing, and retail.

    Software review for Microsoft

    SoftwareReviews’ CSM Enterprise Vendor Ranking
    (out of 7)

    Likeliness to Recommend

    • 7th (81%)

    Plan to Renew

    • 6th (93%)

    Satisfaction That Cost Is Fair Relative to Value

    • 2nd (81%)

    Strengths

    • Product Strategy and Rate of Improvement (1st)
    • Ease of Customization (1st)
    • Breadth of Features (2nd)

    Areas to Improve

    • Availability and Quality of Training (5th)
    • Ease of Implementation (7th)
    • Usability and Intuitiveness (7th

    Microsoft Dynamics 365

    History

    Founded 2003 (as Microsoft Dynamics CRM)
    2005 Second version branded Dynamics 3.0.
    2009 Dynamics CRM 4.0 (Titan) passes 1 million user mark.
    2015 Announces availability of CRM Cloud design for FedRAMP compliance.
    2016 Dynamics 365 released as successor to Dynamics CRM.
    2016 Microsoft’s acquisition of LinkedIn provides line of data to 500 million users.
    2021 First-party voice channel added to Dynamics 365.
    2022 Announces Digital Contact Center Platform powered with Nuance AI, MS Teams, and Dynamics 365.

    Microsoft is rapidly innovating in the customer experience technology marketspace. Alongside Dynamics 365’s omnichannel offering, Microsoft is building out its own native contact center platform. This will provide new opportunities for centralization without multivendor management between Dynamics 365, Microsoft Teams, and an additional third-party telephony or contact-center-as-a-service (CCaaS) vendor. SoftwareReviews reports suggest that Microsoft is a market leader in the area of product innovation for CSM, and this area of voice channel capability is where I see most industry interest.

    Of course, Dynamics 365 is not a platform to get only for CSM functionality. Users will typically be a strong Microsoft shop already (using Dynamics 365 for customer relationship management) and are looking for native CSM features to enhance customer service workflow management and self-service.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Info-Tech Insight
    Pricing for Microsoft Dynamics 365 is often contextualized to an organization’s needs. However, this can create complicated licensing structures. Two Info-Tech resources to assist are:

    *This service may be used for other enterprise CSM providers too, including Salesforce, ServiceNow, SAP, and Oracle.
    Contact your account manager to review your access to this service.

    Freshworks

    Est. 2010 | CA, USA | FRSH:NASDAQ

    Bio

    Freshworks' cloud-based customer support software, Freshdesk, makes customer happiness refreshingly easy. With powerful features, an easy-to-use interface, and a freemium pricing model, Freshdesk enables companies of all sizes to provide a seamless multichannel support experience across email, phone, web, chat, forums, social media, and mobile apps. Freshdesk’s capabilities include robust ticketing, SLA management, smart automations, intelligent reporting, and game mechanics to motivate agents.

    Offices

    • Americas: US
    • Asia-Pacific (APAC): Australia, India, Singapore
    • Europe, Middle East, and Africa (EMEA): France, Germany, Netherlands, UK

    Freshworks Representative Customers

    Stated Industry Specializations

    • Automotive
    • Education
    • Energy
    • Finance
    • Healthcare
    • Nonprofit
    • Professional Services
    • Publishing
    • Real Estate
    • Retail
    • Travel

    Software Review of Freshworks

    SoftwareReviews’ CSM Enterprise Vendor Ranking
    (out of 7)

    Likeliness to Recommend

    • 3rd (83%)

    Plan to Renew

    • 4th (94%)

    Satisfaction That Cost Is Fair Relative to Value

    • 3rd (80%)

    Strengths

    • Breadth of Features (1st)
    • Usability and Intuitiveness (1st)
    • Ease of Implementation (2nd)

    Areas to Improve

    • Ease of IT Administration (3rd)
    • Vendor Support (4th)
    • Product Strategy and Rate of Improvement (4th)

    Freshworks

    History

    Founded 2010
    2011 Freshdesk forms a core component of product line.
    2014 Raises significant capital in Series D round: $31M.
    2016 Acquires Airwoot, enabling real-time customer support on social media.
    2019 Raises $150M in Series H funding round.
    2019 Acquires Natero, which predicts, analyzes, and drives customer behavior.
    2021 Surpasses $300M in annual recurring revenues.
    2021 Freshworks posts its IPO listing.

    Freshworks stepped into the SaaS customer support marketspace in 2010 to attract dissatisfied Zendesk eSupport customers, following Zendesk’s large price increases that year (of 300%). After performing well during the pandemic, Freshworks has reinforced its global positioning in the CSM tool marketspace; SoftwareReviews data suggests Freshworks performs very well against its competitors for breadth and intuitiveness of its features.

    Freshworks receives strong recommendations from Info-Tech’s members, boasting a broad product selection that enables opportunities for scaling and receiving a high rate of value return. Of note are Freshworks’ internal customer management solution and its native contact center offering, limiting multivendor management typically required for integrating separate IT service management (ITSM) and CCaaS solutions.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Free Growth Pro Enterprise
    • $0 up to 10 agents
    • Knowledge base
    • Ticket routing
    • Out-of-box analytics
    • $15 agent/month
    • Collision detection
    • Integrations
    • Automated follow-ups
    • $49 agent/month
    • Multiple product lines
    • Personalization
    • CSAT surveys
    • Customer journey
    • $79 agent/month
    • Assist bot and email bot
    • Skill-based routing

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    Help Scout

    Est. 2006 | MA, USA | HUBS:NYSE

    Bio
    Help Scout is designed with your customers in mind. Provide email and live chat with a personal touch and deliver help content right where your customers need it, all in one place, all for one low price. The customer experience is simple and training staff is painless, but Help Scout still has all the powerful features you need to provide great support at scale. With best-in-class reporting, an integrated knowledge base, 50+ integrations, and a robust API, Help Scout lets your team focus on what really matters: your customers.

    Offices

    • Americas: Canada, Colombia, US
    • APAC: Australia, Japan, Singapore
    • EMEA: Belgium, France, Ireland, Germany, UK

    Questions for support transition

    Stated Industry Specializations

    • eCommerce
    • Education
    • Finance
    • Healthcare
    • Logistics
    • Manufacturing
    • Media
    • Professional Services
    • Property Management
    • Software

    Software Review of Help Scout

    SoftwareReviews’ CSM Enterprise Vendor Ranking
    (out of 7)

    Likeliness to Recommend

    • 4th (82%)

    Plan to Renew

    • 7th (87%)

    Satisfaction That Cost Is Fair Relative to Value

    • 7th (71%)

    Strengths

    • Business Value Created (1st)
    • Ease of Data Integration (1st)
    • Breadth of Features (3rd)

    Areas to Improve

    • Ease of IT Administration (5th)
    • Product Strategy and Rate of Improvement (5th)
    • Quality of Features (6th)

    Help Scout

    History

    Founded 2011
    2015 Raised $6M in Series A funding.
    2015 Rebrands from Brightwurks to Help Scout.
    2015 Named by Appstorm as one of six CSM tools to delight Mac users.
    2016 iOS app released.
    2017 Android app released.
    2020 All employees instructed to work remotely.
    2021 Raises $15M in Series B funding.

    Help Scout provides a simplified, standalone CSM tool that operates like a shared email inbox. Best suited for mid-sized organizations, customers can expect live chat, in-app messaging, and knowledge-base functionality. A particular strength is Help Scout’s integration capabilities, with a wide range of CRM, eCommerce, marketing, and communication APIs available. This strength is also reflected in the data: SoftwareReviews lists Help Scout as first in its CSM category for ease of data integrations.

    Customers who are expecting a broader range of channels (including voice, video cobrowsing, and so on) will not find good return on investment with Help Scout. However, for mid-sized organizations looking to begin maturing their customer service management, Help Scout provides a strong foundation – especially for enhancing in-house collaboration between support staff.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Standard Plus Pro
    • $20 user/month
    • Live chat
    • Up to 25 users
    • 50+ integrations
    • 2 mailboxes
    • $40 user/month
    • Advanced permissions
    • Group users
    • 5 mailboxes
    • $65 user/month
    • HIPAA compliance
    • Onboarding service
    • Dedicated account manager

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    HubSpot

    Est. 2006 | MA, USA | HUBS:NYSE

    Bio
    HubSpot’s Service Hub brings all your customer service data and channels together in one place and helps scale your support through automation and self-service. The result? More time for proactive service that delights, retains, and grows your customer base. HubSpot provides software and support to help businesses grow better. The overall platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth.

    Offices

    • Americas: Canada, Colombia, US
    • APAC: Australia, Japan, Singapore
    • EMEA: Belgium, France, Ireland, Germany, UK

    HubSpot Representative Customers

    Stated Industry Specializations

    • Covers an extremely wide range of industries, such as finance, education, healthcare, manufacturing, and retail.

    Software Review for HubSpot

    SoftwareReviews’ CSM Enterprise Vendor Ranking
    (out of 7)

    Likeliness to Recommend

    • 1st (88%)

    Plan to Renew

    • 1st (98%)

    Satisfaction That Cost Is Fair Relative to Value

    • 5th (78%)

    Strengths:

    • Vendor Support (1st)
    • Availability and Quality of Training (1st)
    • Ease of IT Administration (1st)

    Areas to Improve:

    • Ease of Data Integration (5th)
    • Ease of Customization (5th)
    • Breadth of Features (7th)

    HubSpot

    History

    Founded 2006
    2013 Opens first international office in Ireland.
    2014 First IPO listing on NYSE, raising $140M.
    2015 Milestone for acquiring 15,000 customers
    2017 Acquires Kemvi for AI and ML support for sales teams.
    2019 Acquires PieSync for customer data synchronization.
    2021 Yamini Rangan is announced as new CEO.
    2021 Records $1B in revenues.

    HubSpot is a competitive player in the enterprise sales and marketing technology market. Offering an all-in-one platform, HubSpot allows users to leverage its CRM, marketing solutions, content management tool, and CSM tool. Across knowledge management, contact center integration, and customer self-service, SoftwareReviews data pits HubSpot as performing better than its enterprise competitors.

    While customers can leverage HubSpot’s CSM tool independently, watch out for scope creep. HubSpot’s other offerings are tightly integrated and module extensions could quickly add up in price. HubSpot may not be affordable for most regional, mid-sized organizations, and a poor ROI may be expected. For instance, the Pro plan is required to get a knowledge base, which is typically a standard CSM feature – yet the same plan also comes with multicurrency support, which could remain unleveraged.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Free Starter Pro Enterprise
    • $0 month
    • Ticketing
    • Live chat
    • 200 notifications per month
    • $45 month
    • 5,000 email templates
    • White label
    • 500 calling minutes
    • $450 month
    • 30 currencies
    • Knowledge base
    • Up to 300 workflows
    • $1,200 month
    • Conversation intelligence
    • SSO

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    Salesforce

    Est. 1999 | CA, USA | CRM:NYSE

    Bio

    Service Cloud customer service software gives you faster, smarter customer support. Salesforce provides customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development.

    Offices

    • Americas: US
    • APAC: Australia, India, Singapore
    • EMEA: France, Germany, Netherlands, UK

    Salesforce Representative Customers

    Stated Industry Specializations

    • Covers an extremely wide range of industries, such as finance, education, government, healthcare, manufacturing, and retail.

    Software Review for Salesforce

    SoftwareReviews’ CSM Enterprise Vendor Ranking
    (out of 7)

    Likeliness to Recommend

    • 6th (81%)

    Plan to Renew

    • 2nd (96%)

    Satisfaction That Cost Is Fair Relative to Value

    • 4th (79%)

    Strengths:

    • Usability and Intuitiveness (5th)
    • Breadth of Features (5th)
    • Ease of Implementation (6th)

    Areas to Improve:

    • Ease of IT Administration (7th)
    • Availability and Quality of Training (7th)
    • Ease of Customization (7th)

    Salesforce

    History

    Founded 1999
    2000 Salesforce launches its cloud-based products.
    2003 The first Dreamforce (a leading CX conference) happens.
    2005 Salesforce unveils AppExchange.
    2013 Salesforce acquires ExactTarget and expands Marketing Cloud offering.
    2016 Salesforce acquires Demandware, launches Commerce Cloud.
    2019 Salesforce acquires Tableau to expand business intelligence capabilities.
    2021 Salesforce buys major collaboration vendor Slack.

    Salesforce was an early disruptor in CRM marketspace, placing a strong emphasis on a SaaS delivery model and end-user experience. This allowed Salesforce to rapidly gain market share at the expense of complacent enterprise application vendors. A series of savvy acquisitions over the years has allowed Salesforce to augment its core Sales and Service Clouds with a wide variety of other solutions, from ecommerce to marketing automation – and recently Slack for internal collaboration.

    Salesforce Service Cloud Voice is now available to take advantage of integrating telephony and voice channels into your CRM. This service is still maturing, though, with Salesforce selecting Amazon Connect as its preferred integrator. However, Connect is not necessarily plug-and-play – it is a communications platform as a service, requiring you to build your own contact center solution. This is either a fantastic opportunity for creativity or a time suck of already tied-up resources.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Service Cloud Essentials Service Cloud Professional Service Cloud Enterprise Service Cloud Unlimited
    • $25 user/month
    • Small businesses after basic functionality
    • $75 user/month
    • Mid-market target
    • $150 user/month
    • Enterprise target
    • Web Services API
    • $300 user/month
    • Strong upmarket feature additions

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    Zendesk

    Est. 2007 | CA, USA | ZEN:NYSE

    Bio

    Zendesk streamlines your support with time-saving tools like ticket views, triggers, and automations. This helps you get straight to what matters most – better customer service and more meaningful conversations. Today, Zendesk is the champion of great service everywhere for everyone and powers billions of conversations, connecting more than 100,000 brands with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites, and help centers.

    Offices

    • Americas: Brazil, Canada, US
    • APAC: Australia, China, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Vietnam
    • EMEA: Denmark, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Sweden, UK

    Zendesk Representative Customers

    Stated Industry Specializations

    • Education
    • Finance
    • Government
    • Healthcare
    • Manufacturing
    • Media
    • Retail
    • Software
    • Telecommunications

    Software Review for Zendesk

    SoftwareReviews’ CSM Enterprise Vendor Ranking
    (out of 7)

    Likeliness to Recommend

    • 5th (81%)

    Plan to Renew

    • 5th (94%)

    Satisfaction That Cost Is Fair Relative to Value

    • 6th (77%)

    Strengths

    • Ease of IT Administration (2nd)
    • Ease of Implementation (5th)
    • Quality of Features (5th)

    Areas to Improve

    • Business Value Created (7th)
    • Vendor Support (7th)
    • Product Strategy and Rate of Improvement (7th)

    Zendesk

    History

    Founded 2007
    2008 Initial seed funding of $500,000.
    2009 Receives $6M through Series B Funding.
    2009 Relocates from Copenhagen to San Francisco.
    2014 Acquires Zopin Technologies.
    2014 Listed on NYSE.
    2015 Acquires We Are Cloud SAS.
    2018 Launches Zendesk Sell.

    Zendesk is a global player in the CSM tool marketspace and works with enterprises across a wide variety of industries. Unlike some other CSM players, Zendesk provides more service channels at its lowest licensing offer, affording organizations a quicker expansion in customer service delivery without making enterprise-grade investments. However, the price of the lowest licensing offer starts much higher than Zendesk’s competitors; organizations will need to consider if the cost to try Zendesk over an annual contract is within budget.

    Unfortunately, SoftwareReviews data suggests that Zendesk may not always provide that immediate value, especially to mid-sized organizations. Zendesk is rated lower for vendor support and business value created. However, Zendesk provides strong functionality that competes with other enterprise players, and mid-sized organizations are continually impressed with Zendesk’s automation workflows.
    Thomas Randall
    Research Director, Info-Tech Research Group

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    Team Growth Pro
    • $49 user/month
    • Ticketing
    • Email, voice, SMS, and live chat channels
    • $79 user/month
    • AI-powered knowledge management
    • Self-service portal
    • $99 user/month
    • HIPAA compliance
    • Customizable dashboards

    LiveChat

    Est. 2002 | Poland | WSE:LVC

    Bio

    Manage all emails from customers in one app and save time on customer support. LiveChat is a real-time live-chat software tool for ecommerce sales and support that is helping ecommerce companies create a new sales channel. It serves more than 30,000 businesses in over 150 countries, including large brands like Adobe, Asus, LG, Acer, Better Business Bureau, and Air Asia and startups like SproutSocial, Animoto, and HasOffers.

    Offices

    • Americas: US
    • EMEA: Poland

    LiveChat Representative Customers

    Stated Industry Specializations

    • eCommerce
    • Education
    • Finance
    • Software and IT

    Software Review for LiveChat

    SoftwareReviews’ CSM Midmarket Vendor Ranking
    (out of 8)

    Likeliness to Recommend

    • 1st (93%)

    Plan to Renew

    • 4th (92%)

    Satisfaction That Cost Is Fair Relative to Value

    • 5th (83%)

    Strengths

    • Product Strategy and Rate of Improvement (1st)
    • Usability and Intuitiveness (1st)
    • Breadth of Features (1st)

    Areas to Improve

    • Ease of Implementation (5th)
    • Ease of IT Administration (5th)
    • Ease of Customization (7th)

    LiveChat

    History

    Founded 2002
    2006 50% of company stock bought by Capital Partners.
    2008 Capital Partners sells entire stake to Naspers.
    2011 LiveChat buys back majority of stakeholder shares.
    2013 Listed by Red Herring in group of most innovative companies across Europe.
    2014 Listed on Warsaw Stock Exchange.
    2019 HelpDesk is launched.
    2020 Offered services for free to organizations helping mitigate the pandemic.

    LiveChat’s HelpDesk solution for CSM is a relatively recent solution (2019) that is proving very popular for small to mid-sized businesses (SMBs) – especially across Western Europe. SoftwareReviews’ data shows that HelpDesk is well-rated for breadth of features, usability and intuitiveness, and rate of improvement. Indeed, LiveChat has won and been shortlisted for several awards over the past decade for customer feedback, innovation, and fast growth to IPO.

    When shortlisting LiveChat’s HelpDesk, SMBs should be careful of scope creep. LiveChat offers a range of other solutions that are intended to work together. The LiveChat self-titled product is designed to integrate with HelpDesk to provide ticketing, email management, and chat management. Moreover, LiveChat’s AI-based ChatBot (for automated webchat) comes with additional cost (starting at $52 team/month).
    Thomas Randall
    Research Director, Info-Tech Research Group

    Team Plan Enterprise
    • $29 user/month.
    • Customized canned responses
    • Real-time reporting
    • Request quote
    • White labelling
    • Product training
    • Account manager

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    ManageEngine

    Est. 1996 | India | Privately Owned

    Bio

    SupportCenter Plus is a web-based customer support software that lets organizations effectively manage customer tickets, their account and contact information, and their service contracts, and in the process provide a superior customer experience. ManageEngine is a division of Zoho.

    Offices

    • Americas: Brazil, Colombia, Mexico, US
    • APAC: Australia, China, India, Japan, Singapore
    • EMEA: Netherlands, Saudi Arabia, South Africa, UAE, UK

    ManageEngine Representative Customers

    Stated Industry Specializations

    • None stated but representative customers cover manufacturing, R&D, real estate, and transportation.

    Software Review for ManageEngine

    SoftwareReviews’ CSM Midmarket Vendor Ranking
    (out of 8)

    Likeliness to Recommend

    • 6th (85%)

    Plan to Renew

    • 5th (91%)

    Satisfaction That Cost Is Fair Relative to Value

    • 6th (83%)

    Strengths

    • Ease of Customization (1st)
    • Ease of Implementation (2nd)
    • Ease of IT Administration (2nd)

    Areas to Improve

    • Quality of Features (4th)
    • Usability and Intuitiveness (6th)
    • Availability and Quality of Training (8th)

    ManageEngine

    History

    Founded 1996
    2002 Branches from Zoho to become division focused on IT management.
    2004 Becomes an authorized MySQL Partner.
    2009 Begins shift of offerings into the cloud.
    2010 Tops 35,000 customers.
    2011 Integration with Zoho Assist.
    2015 Integration with Zoho Reports.

    ManageEngine, as a division of Zoho, has its strengths in IT operations management (ITOM). SupportCenter thus scores well in our SoftwareReviews data for ease of customization, implementation, and administration. As ManageEngine is a frequently discussed low-cost vendor in the ITOM market, customers often get good scalability across IT, sales, and marketing teams. Although SupportCenter is aimed at the midmarket and is low cost, organizations have the benefit of ManageEngine’s global presence and backing by Zoho for viability.

    However, because ManageEngine’s focus is ITOM, the breadth and quality of features for SupportCenter are not rated as well compared to its competitors. These features may be “good enough,” but usability and intuitiveness is not scored high. Organizations thinking about SupportCenter are recommended to identify their high-value use cases and perform user acceptance testing before adopting.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Standard* Pro* Enterprise*
    • Account and contact management
    • Knowledge base
    • SLA management
    • Customer portal
    • Active Directory integration
    • Reporting and dashboards
    • Billing contracts
    • Live chat
    • APIs
    • Automation tools

    *Pricing unavailable. Request quote.
    See pricing on vendor’s website for latest information.

    Zoho Desk

    Est. 1996 | India | Privately Owned

    Bio

    Use the power of customer context to improve agent productivity, promote self-service, manage cross-functional service processes, and increase customer happiness. Zoho offers beautifully smart software to help you grow your business. With over 80 million users worldwide, Zoho's 55+ products (including Zoho Desk) aid your sales and marketing, support and collaboration, finance, and recruitment needs – letting you focus only on your business.

    Offices

    • Americas: Brazil, Colombia, Mexico, US
    • APAC: Australia, China, India, Japan, Singapore
    • EMEA: Netherlands, Saudi Arabia, South Africa, UAE, UK

    Zoho Desk Representative Customers

    Stated Industry Specializations

    • Covers an extremely wide range of industries, such as finance, education, government, healthcare, manufacturing, and retail.

    Software Review for Zoho Desk

    SoftwareReviews’ CSM Midmarket Vendor Ranking
    (out of 8)

    Likeliness to Recommend

    • 2nd (90%)

    Plan to Renew

    • 2nd (98%)

    Satisfaction That Cost Is Fair Relative to Value

    • 3rd (83%)

    Strengths

    • Breadth of Features (2nd)
    • Quality of Features (3rd)
    • Ease of Implementation (3rd)

    Areas to Improve

    • Business Value Created (5th)
    • Ease of Data Integration (5th)
    • Product Strategy and Rate of Improvements (5th)

    Zoho Desk

    History

    Founded 1996
    2001 Expands into Japan and shifts focus to SMBs.
    2006 Zoho CRM is launched, alongside first Office suite.
    2008 Reaches 1M users.
    2009 Rebrands from AdventNet to Zoho Corp.
    2011 Zoho Desk is built and launched.
    2017 Zoho One, a suite of applications, is launched.
    2020 Reaches 50M users.

    Zoho Desk is one of the highest scoring CSM tool providers for likelihood to renew and recommend (98% and 90%, respectively). A major reason is that users receive a broad range of functionality for a lower-cost price model. There is also the capacity to scale with Zoho Desk as midmarket customers expand; companies can grow with Zoho and can receive high return on investment in the process.

    However, while Zoho Desk can be used as a standalone CSM tool, there is danger of scope creep with other Zoho products. Zoho now has 50+ applications, all tied into one another. For Zoho Desk, customers may also lean into Zoho Assist (for troubleshooting customer problems via remote access) and Zoho Lens (for reality-based remote assistance, typically for plant machinery or servers). Consequently, customers should keep an eye on business value created if the scope of CSM grows wider.
    Thomas Randall
    Research Director, Info-Tech Research Group

    Standard Pro Enterprise
    • $14 user/month
    • 1 social media channel
    • 5 workflow rules
    • $23 user/month
    • Telephony channel
    • Round-robin ticket assignment
    • Ticket sharing
    • $40 user/month
    • Live chat
    • Contract management SLAs

    *Pricing correct as of November 2022. Listed in USD and absent discounts.
    See pricing on vendor’s website for latest information.

    Summary of AccomplishmentSuccessful selection of a CSM tool

    In this trends and buyer’s guide for CSM tool selection, we engaged in several activities to:

    1. Contextualize the CSM technology marketspace.
    2. Engage in a selection process for CSM tools.

    The result:

    • Understanding of key trends and differentiating features in the CSM marketspace.
    • Determination of your organization’s customer service maturity (and thus if a standalone CSM tool is relevant).
    • Identification of high-value use cases that CSM tools should successfully enable.
    • Evaluation of major vendors in the CSM marketspace to discover the best-fitting provider.
    • Procurement items to finalize selection process.

    If you would like additional support, have our analysts guide you through an Info-Tech workshop or Guided Implementation

    Contact your account representative for more information.
    workshops@infotech.com
    1-888-670-8889

    Related Info-Tech Research

    Governance and Management of Enterprise Software Implementation

    • Being Agile will increase the likelihood of success.

    The Rapid Application Selection Framework

    • Application selection is a critical activity for IT departments. Implement a repeatable, data-driven approach that accelerates application selection efforts.

    Build a Strong Technology Foundation for Customer Experience Management

    • Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.

    Bibliography

    Capers, Zach. “How the Pandemic Changed Customer Attitudes Toward Biometric Technology.” GetApp, 21 Feb. 2022. Accessed Nov. 2022.

    Gomez, Jenny. “The Good, the Bad, and the Ugly: A History of Customer Service.” Lucidworks, 15 Jul. 2021. Accessed Nov. 2022.

    Hoory. “History of Customer Service: How Did It All Begin?” Hoory, 24 Mar. 2022. Accessed Nov. 2022.

    Patel, Snigdha. “Top 10 Customer Service Technology Trends to Follow in 2022.” Reve Chat, 21 Feb. 2021. Accessed Nov. 2022.

    RingCentral. “The 2020 Customer Communications Review: A Survey of How Consumers Prefer to Communicate with Businesses.” RingCentral, 2020. Accessed Nov. 2022.

    Robinson-Yu, Sarah. “What is a Knowledgebase? How Can It Help my Business?” Vanilla, 25 Feb. 2022. Accessed Nov. 2022.

    Salesforce. “The Complete History of CRM.” Salesforce, n.d. Accessed Nov. 2022.

    Salesforce. “State of the Connected Customer.” 5th ed. Salesforce, 2022. Accessed Nov. 2022.

    Sprinklr. “How AzkoNobel UK Reduced Response Times and Increased Engagement.” Sprinklr, 2021. Accessed Nov. 2022.

    Vermes, Krystle. “Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI.” KoMarketing, 2 Jun. 2020. Accessed Nov. 2022.

    Research Contributors and Experts

    Colin Taylor, CEO, The Taylor Research Group

    Colin Taylor
    CEO
    The Taylor Reach Group

    Recognized as one of the leading contact/call center pioneers and experts, Colin has received 30 awards on two continents for excellence in contact center management and has been acknowledged as a leader and influencer on the topics of call/contact centers, customer service, and customer experience, in published rankings on Huffington Post, Call Center Helper, and MindShift. Colin was recognized as number 6 in the global 100 for customer service.

    The Taylor Reach Group is a contact center, call center and customer experience (CX) consultancy specializing in CX consulting and call and contact center consulting, management, performance, technologies, site selection, tools, training development and center leadership training, center audits, benchmarking, and assessments.

    David Thomas, Customer Service Specialist, Freedom Mobile

    David Thomas
    Customer Service Specialist
    Freedom Mobile

    David Thomas has both managerial and hands-on experience with delivering quality service to Freedom Mobile customers. With several years being involved in training customer support and being at the forefront of retail during the pandemic, David has witnessed first-hand how to incentivize staff with the right metrics that create positive experiences for both staff and customers.

    Freedom Mobile Inc. is a Canadian wireless telecommunications provider owned by Shaw Communications. It has 6% market share of Canada, mostly in urban areas of Ontario, British Columbia, and Alberta. Freedom Mobile is the fourth-largest wireless carrier in Canada.

    A special thanks to three other anonymous contributors, all based in customer support and contact center roles for Canada’s National Park Booking Systems’ software provider.

    Choose a Right-Sized Contact Center Solution

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    • Parent Category Name: Strategy and Organizational Design
    • Parent Category Link: /strategy-and-organizational-design
    • IT needs a method to pinpoint which contact center solution best aligns with business objectives, adapting to a post-COVID world of remote work, flexibility, and scalability.
    • Scoring RFP and RFQ proposals is a complex process, and it is difficult to map and gap without a clear view of the organization’s needs. SOWs can contain pitfalls that cause expensive headaches for the organization in the long run. Guidance through a SOW is required to best represent the organization’s interests.

    Our Advice

    Critical Insight

    • “On-premises versus cloud” is a false dichotomy. Contact center architectures come in all shapes and sizes, and organizations should discern whether a hybrid option best meets their needs.
    • Contact centers should service customers – not capabilities. Capabilities must work for you, your agents, and your customers – not the other way around.
    • Deliverables and responsibilities should be a contract’s focal point. While organizations are right to focus on avoiding unanticipated license charges, it is more important to clearly define how deliverables and responsibilities will be divided among the organization, the vendor, and potential third parties.

    Impact and Result

    • Assess the array of contact center architectures with Info-Tech’s Contact Center Decision Points Tool to select a right-sized solution.
    • Build business requirements in a formalized process to achieve stakeholder buy-in.
    • Use Info-Tech’s Contact Center RFP Scoring Tool to evaluate and choose from a range of vendors.
    • Successfully navigate and avoid major pitfalls in a SOW construction.
    • Justify each stage of the process with this blueprint’s key deliverable: the Contact Center Playbook.

    Choose a Right-Sized Contact Center Solution Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to examine the current contact center marketspace, review Info-Tech’s methodology for choosing a right-sized contact center solution, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Assess Contact Center Architectures

    Establish your project vision and metrics of success before shortlisting potential contact center architectures and deciding which is right-sized for the organization.

    • Choose a Right-Sized Contact Center Solution – Phase 1: Assess Contact Center Architectures
    • Contact Center Playbook
    • Contact Center Decision Points Tool

    2. Gather Requirements and Shortlist Vendors

    Build business requirements to achieve stakeholder buy-in, define key deliverables, and issue an RFP/RFQ to shortlisted vendors.

    • Choose a Right-Sized Contact Center Solution – Phase 2: Gather Requirements and Shortlist Vendors
    • Requirements Gathering Documentation Tool
    • Lean RFP Template
    • Contact Center Business Requirements Document
    • Request for Quotation Template
    • Long-Form RFP Template

    3. Score Vendors and Construct SOW

    Score RFP/RFQ responses and decide upon a vendor before constructing a SOW.

    • Choose a Right-Sized Contact Center Solution – Phase 3: Score Vendors and Construct SOW
    • Contact Center RFP Scoring Tool
    • Contact Center SOW Template and Guide
    [infographic]

    Workshop: Choose a Right-Sized Contact Center Solution

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Assess Architecture

    The Purpose

    Shortlist and decide upon a right-sized contact center architecture.

    Key Benefits Achieved

    A high-level decision for a right-sized architecture

    Activities

    1.1 Define vision and mission statements.

    1.2 Identify infrastructure metrics of success.

    1.3 Confirm key performance indicators for contact center operations.

    1.4 Complete architecture assessment.

    1.5 Confirm right-sized architecture.

    Outputs

    Project outline

    Metrics of success

    KPIs confirmed

    Quickly narrow down right-sized architecture

    Decision on right-sized contact center architecture

    2 Gather Requirements

    The Purpose

    Build business requirements and define key deliverables to achieve stakeholder buy-in and shortlist potential vendors.

    Key Benefits Achieved

    Key deliverables defined and a shortlist of no more than five vendors

    Sections 7-8 of the Contact Center Playbook completed

    Activities

    2.1 Hold focus groups with key stakeholders.

    2.2 Gather business, nonfunctional, and functional requirements.

    2.3 Define key deliverables.

    2.4 Shortlist five vendors that appear meet those requirements.

    Outputs

    User requirements identified

    Business Requirements Document completed

    Key deliverables defined

    Shortlist of five vendors

    3 Initial Vendor Scoring

    The Purpose

    Compare and evaluate shortlisted vendors against gathered requirements.

    Key Benefits Achieved

    Have a strong overview of which vendors are preferred for issuing RFP/RFQ

    Section 9 of the Contact Center Playbook

    Activities

    3.1 Input requirements to the Contact Center RFP Scoring Tool. Define which are mandatory and which are desirable.

    3.2 Determine which vendors best meet requirements.

    3.3 Compare requirements met with anticipated TCO.

    3.4 Compare and rank vendors.

    Outputs

    An assessment of requirements

    Vendor scoring

    A holistic overview of requirements scoring and vendor TCO

    An initial ranking of vendors to shape RFP process after workshop end

    4 SOW Walkthrough

    The Purpose

    Walk through the Contact Center SOW Template and Guide to identify how much time to allocate per section and who will be responsible for completing it.

    Key Benefits Achieved

    An understanding of a SOW that is designed to avoid major pitfalls with vendor management

    Section 10 of the Contact Center Playbook

    Activities

    4.1 Get familiar with the SOW structure.

    4.2 Identify which sections will demand greater time allocation.

    4.3 Strategize how to avoid potential pitfalls.

    4.4 Confirm reviewer responsibilities.

    Outputs

    A broad understanding of a SOW’s key sections

    A determination of how much time should be allocated for reviewing major sections

    A list of ways to avoid major pitfalls with vendor management

    A list of reviewers, the sections they are responsible for reviewing, and their time allocation for their review

    5 Communicate and Implement

    The Purpose

    Finalize deliverables and plan post-workshop communications.

    Key Benefits Achieved

    A completed Contact Center Playbook that justifies each decision of this workshop

    Activities

    5.1 Finalize deliverables.

    5.2 Support communication efforts.

    5.3 Identify resources in support of priority initiatives.

    Outputs

    Contact Center Playbook delivered

    Post-workshop engagement to confirm satisfaction

    Follow-up research that complements the workshop or leads workshop group in relevant new directions

    Develop Your Value-First Business Process Automation Strategy

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    • Parent Category Name: Optimization
    • Parent Category Link: /optimization

    Business process automation (BPA) has gained momentum, especially as pilots result in positive outcomes such as improved customer experience, efficiencies, and cost savings. Stakeholders want to invest more in BPA solutions and scale initial successes across different business and IT functions.

    But it’s critical to get it right and not fall into the hype so that the costs don’t outweigh the benefits.

    Ultimately, all BPA initiatives should align with a common vision.

    Build the right BPA strategy – smarter, not faster

    Organizations should adopt a methodical approach to growing their BPA, taking cost, talent availability, and goals into account.

    1. Recognize the true value of automation. Successful BPA improves more than cost savings and revenue generation. Employee satisfaction, organizational reputation, brand, and better-performing products and services are other sought-after benefits.
    2. Consider all relevant factors as you build a strategy. Take into account the impact BPA initiatives will have on users, risk and change appetites, customer satisfaction, and business priorities.
    3. Mature your practice as you scale your BPA technologies. Develop skills, resources, and governance practices as you scale your automation tools. Deploy BPA with quality in mind, then continuously monitor, review, and maintain the automation for success.
    4. Learn from your initial automations. Maximize what you learn from your minimum viable automations (MVA) and use that knowledge to build and scale your automation implementation across the organization.

    Develop Your Value-First Business Process Automation Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Business Process Automation Strategy Deck – A step-by-step document that walks you through how to position business process automation as a key capability and assess the organization’s readiness for its adoption.

    This blueprint helps you develop a strategy justify the scaling and maturing of your business process automation (BPA) practices and capabilities to fulfill your business priorities.

    • Develop Your Value-First Business Process Automation Strategy – Phases 1-4

    2. Business Process Automation Strategy Template – A template to help you build a clear and compelling strategy document for stakeholders.

    Document your business process automation strategy in the language your stakeholders understand. Tailor this document to fit your BPA objectives and initiatives.

    • Business Process Automation Strategy Template

    3. Business Process Automation Maturity Assessment Tool – A tool to help gauge the maturity of your BPA practice.

    Evaluate the maturity of the key capabilities of your BPA practice to determine its readiness to support complex and scaled BPA solutions.

    • Business Process Automation Maturity Assessment Tool

    Infographic

    Workshop: Develop Your Value-First Business Process Automation Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand the Context

    The Purpose

    Understand the business priorities and your stakeholders' needs that are driving your business process automation initiatives while abiding by the risk and change appetite of your organization.

    Key Benefits Achieved

    Translate business priorities to the context of business process automation.

    Arrive at a common definition of business value.

    Come to an understanding of the needs, concerns, and problems of BPA stakeholders.

    Discover organizational risk and change tolerance and appetite.

    Activities

    1.1 Set the Business Context

    1.2 Understand Your Stakeholder Needs

    1.3 Build Your Risk & Change Profile

    Outputs

    Business problem, priorities, and business value definition

    Customer and end-user assessment (e.g. personas, customer journey)

    Risk and change profile

    2 Define Your BPA Objectives and Opportunities

    The Purpose

    Set reasonable and achievable expectations for your BPA initiatives and practices, and select the right BPA opportunities to meet these expectations.

    Key Benefits Achieved

    Align BPA objectives and metrics to your business priorities.

    Create guiding principles that support your organization’s and team’s culture.

    Define a vision of your target-state BPA practice

    Create a list of BPA opportunities that will help build your practice and meet business priorities.

    Activities

    2.1 Define Your BPA Expectations

    2.2 List Your Guiding Principles

    2.3 Envision Your BPA Target State

    2.4 Build Your Opportunity Backlog

    Outputs

    BPA problem statement, objectives, and metrics

    BPA guiding principles

    Desired scaled BPA target state

    Prioritized BPA opportunities

    3 Assess Your BPA Maturity

    The Purpose

    Evaluate the current state of your BPA practice and its readiness to support scaled and complex BPA solutions.

    Key Benefits Achieved

    List key capabilities to implement and optimize to meet the target state of your BPA practice.

    Brainstorm solutions to address the gaps in your BPA capabilities.

    Activities

    3.1 Assess Your BPA Maturity

    Outputs

    BPA maturity assessment

    4 Roadmap Your BPA Initiatives

    The Purpose

    Identify high-priority key initiatives to support your BPA objectives and goals, and establish the starting point of your BPA strategy.

    Key Benefits Achieved

    Create an achievable roadmap of BPA initiatives designed to deliver good practices and valuable automations.

    Perform a risk assessment of your BPA initiatives and create mitigations for high-priority risks.

    Find the starting point in the development of your BPA strategy.

    Activities

    4.1 Roadmap Your BPA Initiatives

    4.2 Assess and Mitigate Your Risks

    4.3 Complete Your BPA Strategy

    Outputs

    List of BPA initiatives and roadmap

    BPA initiative risk assessment

    Initial draft of your BPA strategy

    Don’t Allow Software Licensing to Derail Your M&A

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    • Parent Category Name: Vendor Management
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    • Assuming that all parties are compliant in their licensing is a risky proposition. Most organizations are deficient in some manner of licensing. Know where those gaps are before finalizing M&A activity and have a plan in place to mitigate them right away.
    • Vendors will target companies that have undergone recent M&A activity with an audit. Vendors know that the many moving parts of M&A activity often result in license shortfall, and they may look to capitalize during the transition with audit revenue.
    • New organizational structure can offer new licensing opportunities. Take advantage of the increased volume discounting, negotiation leverage, and consolidation opportunities afforded by a merger or acquisition.

    Our Advice

    Critical Insight

    • To mitigate risks and create accurate cost estimates, create a contingency fund to compensate for unavailability of information.
    • Gathering and analyzing information is an iterative process that is ongoing throughout due diligence. Update your assumptions, risks, and budget as you obtain new information.
    • Communication with the M&A team and business process owners should be constant throughout due diligence. IT integration does not exist in isolation.

    Impact and Result

    • CIOs must be part of the conversation during the exploration/due diligence phase before the deal is closed to examine licensing compliance and software costs that could have a direct result on the valuation of the new organization.
    • Both organizations must conduct thorough due diligence (such as internal SAM audits), analyze the information, and define critical assumptions to create a strategy for the resultant IT enterprise.
    • The IT team is involved in integration, synergy realization, and cost considerations that the business often does not consider or take into account with respect to IT. License transfer, assignability, use, and geographic rights all come into play and can be overlooked.

    Don’t Allow Software Licensing to Derail Your M&A Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you shouldn’t allow software licensing to derail your M&A deal, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand the M&A process with respect to software licensing

    Grasp the key pain points of software licensing and the effects it has on an M&A. Review the benefits of early IT involvement and identify IT’s capabilities.

    • Don’t Allow Software Licensing to Derail Your M&A – Phase 1: M&A Overview
    • M&A Software Asset Maturity Assessment

    2. Perform due diligence

    Understand the various steps and process when conducting due diligence. Request information and assess risks, make assumptions, and budget costs.

    • Don’t Allow Software Licensing to Derail Your M&A – Phase 2: Due Diligence
    • License Inventory
    • IT Due Diligence Report
    • M&A Software Asset RACI Template

    3. Prepare for integration

    Take a deeper dive into the application portfolios and vendor contracts of both organizations. Review integration strategies and design the end-state of the resultant organization.

    • Don’t Allow Software Licensing to Derail Your M&A – Phase 3: Pre-Integration Planning
    • Effective Licensing Position Tool
    • IT Integration Roadmap Tool

    4. Execute on the integration plan

    Review initiatives being undertaken to ensure successful integration execution. Discuss long-term goals and how to communicate with vendors to avoid licensing audits.

    • Don’t Allow Software Licensing to Derail Your M&A – Phase 4: Integration Execution
    [infographic]

    Workshop: Don’t Allow Software Licensing to Derail Your M&A

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 M&A Overview

    The Purpose

    Identify the goals and objectives the business has for the M&A.

    Understand cultural and organizational structure challenges and red flags.

    Identify SAM/licensing challenges and red flags.

    Conduct maturity assessment.

    Clarify stakeholder responsibilities.

    Build and structure the M&A team.

    Key Benefits Achieved

    The capabilities required to successfully examine software assets and licensing during the M&A transaction.

    M&A business goals and objectives identified.

    IT M&A team selected.

    Severity of SAM challenges and red flags examined.

    Activities

    1.1 Document pain points from previous experience.

    1.2 Identify IT opportunities during M&A.

    Outputs

    M&A Software Asset Maturity Assessment

    2 Due Diligence

    The Purpose

    Take a structured due diligence approach that properly evaluates the current state of the organization.

    Review M&A license inventory and use top five vendors as example sets.

    Identify data capture and reporting methods/tools.

    Scheduling challenges.

    Scope level of effort and priority list.

    Common M&A pressures (internal/external).

    Key Benefits Achieved

    A clear understanding of the steps that are involved in the due diligence process.

    Recognition of the various areas from which information will need to be collected.

    Licensing pitfalls and compliance risks to be examined.

    Knowledge of terms and conditions that will limit ability in pre-integration planning.

    Activities

    2.1 Identify IT capabilities for an M&A.

    2.2 Create your due diligence team and assign accountability.

    2.3 Use Info-Tech’s IT Due Diligence Report Template to track key elements.

    2.4 Document assumptions to back up cost estimates and risk.

    Outputs

    M&A Software Asset RACI Template

    IT Due Diligence Report

    3 Pre-Integration Planning

    The Purpose

    Review and map legal operating entity structure for the resultant organization.

    Examine impact on licensing scenarios for top five vendors.

    Identify alternative paths and solutions.

    Complete license impact for top five vendors.

    Brainstorm action plan to mitigate negative impacts.

    Discuss and explore the scalable process for second level agreements.

    Key Benefits Achieved

    Identification of the ideal post-M&A application portfolio and licensing structures.

    Recognition of the key considerations when determining the appropriate combination of IT integration strategies.

    Design of vendor contracts for the resultant enterprise.

    Recognition of how to create an IT integration budget.

    Activities

    3.1 Work with the senior management team to review how the new organization will operate.

    3.2 Document the strategic goals and objectives of IT’s integration program.

    3.3 Interview business leaders to understand how they envision their business units.

    3.4 Perform internal SAM audit.

    3.5 Create a library of all IT processes in the target organization as well as your own.

    3.6 Examine staff using two dimensions: competency and capacity.

    3.7 Design the end-state.

    3.8 Communicate your detailed pre-integration roadmap with senior leadership and obtain sign-off.

    Outputs

    IT Integration Roadmap Tool

    Effective License Position

    4 Manage Post-M&A Activities

    The Purpose

    Finalize path forward for top five vendors based on M&A license impact.

    Disclose findings and financial impact estimate to management.

    Determine methods for second level agreements to be managed.

    Provide listing of specific recommendations for top five list.

    Key Benefits Achieved

    Initiatives generated and executed upon to achieve the technology end-state of each IT domain.

    Vendor audits avoided.

    Contracts amended and vendors spoken to.

    Communication with management on achievable synergies and quick wins.

    Activities

    4.1 Identify initiatives necessary to realize the application end-state.

    4.2 Identify initiatives necessary to realize the end-state of IT processes.

    4.3 Identify initiatives necessary to realize the end-state of IT staffing.

    4.4 Prioritize initiatives based on ease of implementation and overall business impact.

    4.5 Manage vendor relations.

    Outputs

    IT Integration Roadmap Tool

    Knowledge Management

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    • Parent Category Name: People and Resources
    • Parent Category Link: /people-and-resources
    Mitigate Key IT Employee Knowledge Loss

    Enable Omnichannel Commerce That Delights Your Customers

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    • Parent Category Name: Customer Relationship Management
    • Parent Category Link: /customer-relationship-management
    • Today’s customers expect to be able to transact with you in the channels of their choice. The proliferation of e-commerce, innovations in brick-and-mortar retail, and developments in mobile commerce and social media selling mean that IT organizations are managing added complexity in drafting a strategy for commerce enablement.
    • The right technology stack is critical in order to support world-class e-commerce and brick-and-mortar interactions with customers.

    Our Advice

    Critical Insight

    • Support the right transactional channels for the right customers: there is no “one-size-fits-all” approach to commerce enablement – understand your customers to drive selection of the right transactional channels.
    • Don’t assume that “traditional” commerce channels have stagnated: IoT, customer analytics, and blended retail are reinvigorating brick-and-mortar selling.
    • Don’t buy best-of-breed; buy best-for-you. Base commerce vendor selection on your requirements and use cases, not on the vendor’s overall performance.

    Impact and Result

    • Leverage Info-Tech’s proven, road-tested approach to using personas and scenarios to build strong business drivers for your commerce strategy.
    • Before selecting and deploying technology solutions, create a cohesive channel matrix outlining which channels your organization will support with transactional capabilities.
    • Understand evolving trends in the commerce solution space, such as AI-driven product recommendations and integration with other essential enterprise applications (i.e. CRM and marketing automation platforms).
    • Understand and apply operational best practices such as content optimization and dynamic personalization to improve the conversion rate via your e-commerce channels.

    Enable Omnichannel Commerce That Delights Your Customers Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Enable Omnichannel Commerce Deck – A deck outlining the importance of creating a cohesive omnichannel framework to improve your customer experience.

    E-commerce channels have proliferated, and traditional brick-and-mortar commerce is undergoing reinvention. In order to provide your customers with a strong experience, it's imperative to create a strategy – and to deploy the right enabling technologies – that allow for robust multi-channel commerce. This storyboard provides a concise overview of how to do just that.

    • Enable Omnichannel Commerce That Delights Your Customers – Phases 1-2

    2. Create Personas to Drive Omnichannel Requirements Template – A template to identify key customer personas for e-commerce and other channels.

    Customer personas are archetypal representations of your key audience segments. This template (and populated examples) will help you construct personas for your omnichannel commerce project.

    • Create Personas to Drive Omnichannel Requirements Template
    [infographic]

    Further reading

    Enable Omnichannel Commerce That Delights Your Customers

    Create a cohesive, omnichannel framework that supports the right transactions through the right channels for the right customers.

    Analyst Perspective

    A clearly outlined commerce strategy is a necessary component of a broader customer experience strategy.

    This is a picture of Ben Dickie, Research Lead, Research – Applications at Info-Tech Research Group

    Ben Dickie
    Research Lead, Research – Applications
    Info-Tech Research Group

    “Your commerce strategy is where the rubber hits the road, converting your prospects into paying customers. To maximize revenue (and provide a great customer experience), it’s essential to have a clearly defined commerce strategy in place.

    A strong commerce strategy seeks to understand your target customer personas and commerce journey maps and pair these with the right channels and enabling technologies. There is not a “one-size-fits-all” approach to selecting the right commerce channels: while many organizations are making a heavy push into e-commerce and mobile commerce, others are seeking to differentiate themselves by innovating in traditional brick-and-mortar sales. Hybrid channel design now dominates many commerce strategies – using a blend of e-commerce and other channels to deliver the best-possible customer experience.

    IT leaders must work with the business to create a succinct commerce strategy that defines personas and scenarios, outlines the right channel matrix, and puts in place the right enabling technologies (for example, point-of-sale and e-commerce platforms).”

    Stop! Are you ready for this project?

    This Research Is Designed For:

    • IT leaders and business analysts supporting their commercial and marketing organizations in developing and executing a technology enablement strategy for e-commerce or brick-and-mortar commerce.
    • Any organization looking to develop a persona-based approach to identifying the right channels for their commerce strategy.

    This Research Will Help You:

    • Identify key personas and customer journeys for a brick-and-mortar and/or e-commerce strategy.
    • Select the right channels for your commerce strategy and build a commerce channel matrix to codify the results.
    • Review the “art of the possible” and new developments in brick-and-mortar and e-commerce execution.

    This Research Will Also Assist:

    • Sales managers, brand managers, and any marketing professional looking to build a cohesive commerce strategy.
    • E-commerce or POS project teams or working groups tasked with managing an RFP process for vendor selection.

    This Research Will Help Them:

    • Build a persona-centric commerce strategy.
    • Understand key technology trends in the brick-and-mortar and e-commerce space.

    Executive Summary

    Your Challenge

    Today’s customers expect to be able to transact with you in the channels of their choice.

    The proliferation of e-commerce, innovations in brick-and-mortar retail, and developments in mobile commerce and social media selling mean that IT organizations are managing added complexity in drafting a strategy for commerce enablement.

    The right technology stack is critical to support world-class e-commerce and brick-and-mortar interactions with customers.

    Common Obstacles

    Many organizations do not define strong, customer-centric drivers for dictating which channels they should be investing in for transactional capabilities.

    As many retailers look to move shopping experiences online during the pandemic, the impetus for having a strong e-commerce suite has markedly increased. The proliferation of commerce vendors has made it difficult to identify and shortlist the right solution, while the pandemic has also highlighted the importance of adopting new vendors quickly and efficiently: companies need to understand the top players in different commerce market landscapes.

    IT is receiving a growing number of commerce platform requests and must be prepared to speak intelligently about requirements and the “art of the possible.”

    Info-Tech’s Approach

    • Leverage Info-Tech’s proven, road-tested approach to using personas and scenarios to build strong business drivers for your commerce strategy.
    • Before selecting and deploying technology solutions, create a cohesive channel matrix outlining which channels your organization will support with transactional capabilities.
    • Understand evolving trends in the commerce solution space, such as AI-driven product recommendations and integration with other essential enterprise applications (i.e. customer relationship management [CRM] and marketing automation platforms).
    • Understand and apply operational best practices such as content optimization and dynamic personalization to improve the conversion rate via your e-commerce channels.

    Info-Tech Insight

    • Support the right transactional channels for the right customers: there is no “one-size-fits-all” approach to commerce enablement – understand your customers to drive selection of the right transactional channels.
    • Don’t assume that “traditional” commerce channels have stagnated: IoT, customer analytics, and blended retail are reinvigorating brick-and-mortar selling.
    • Don’t buy best-of-breed; buy best-for-you: base commerce vendor selection on your requirements and use cases, not on the vendor’s overall performance.

    A strong commerce strategy is an essential component of a savvy approach to customer experience management

    A commerce strategy outlines an organization’s approach to selling its products and services. A strong commerce strategy identifies target customers’ personas, commerce journeys that the organization wants to support, and the channels that the organization will use to transact with customers.

    Many commerce strategies encompass two distinct but complementary branches: a commerce strategy for transacting through traditional channels and an e-commerce strategy. While the latter often receives more attention from IT, it still falls on IT leaders to provide the appropriate enabling technologies to support traditional brick-and-mortar channels as well. Traditional channels have also undergone a digital renaissance in recent years, with forward-looking companies capitalizing on new technology to enhance customer experiences in their stores.

    Traditional Channels

    • Physical Stores (Brick and Mortar)
    • Kiosks or Pop-Up Stores
    • Telesales
    • Mail Orders
    • EDI Transactions

    E-Commerce Channels

    • E-Commerce Websites
    • Mobile Commerce Apps
    • Embedded Social Shopping
    • Customer Portals
    • Configure Price Quote Tool Sets (CPQ)
    • Hybrid Retail

    Info-Tech Insight

    To better serve their customers, many companies position themselves as “click-and-mortar” shops – allowing customers to transact at a store or online.

    Customers’ expectations are on the rise: meet them!

    Today’s consumers expect speed, convenience, and tailored experiences at every stage of the customer lifecycle. Successful organizations strive to support these expectations.

    58%
    of retail customers admitted that their expectations now are higher than they were a year ago (FinancesOnline).

    70%
    of consumers between the ages of 18 and 34 have increasing customer expectations year after year (FinancesOnline).

    69%
    of consumers now expect store associates to be armed with a mobile device to deliver value-added services, such as looking up product information and checking inventory (V12).

    73%
    of support leaders agree that customer expectations are increasing, but only…

    42%
    of support leaders are confident that they’re actually meeting those expectations.

    How can you be sure that you are meeting your customers’ expectations?

    1. Offer more personalization throughout the entire customer journey
    2. Practice quality customer service – ensure staff have up-to-date knowledge and offer quick resolution time for complaints
    3. Focus on offering low-effort experiences and easy-to-use platforms (i.e. “one-click buying”)
    4. Ensure your products and services perform well and do what they’re meant to do
    5. Ensure omnichannel availability – 9 in 10 consumers want a seamless omnichannel experience

    Info-Tech Insight

    Customers expect to interact with organizations through the channels of their choice. Now more than ever, you must enable your organization to provide tailored commerce and transactional experiences.

    Omnichannel commerce is the way of the future

    Create a strategy that embraces this reality with the right tools!

    Get ahead of the competition by doing omnichannel right! Devise a strategy that allows you to create and maintain a consistent, seamless commerce experience by optimizing operations with an omnichannel framework. Customers want to interact with you on their own terms, and it falls to IT to ensure that applications are in place to support and manage both traditional and e-commerce channels. There must also be consistency of copy, collateral, offers, and pricing between commerce channels.

    71%
    of consumers want a consistent experience across all channels, but only…

    29%
    say that they actually get it.

    (Source: Business 2 Community, 2020)

    Omnichannel is a “multichannel approach that aims to provide customers with a personalized, integrated, and seamless shopping experience across diverse touchpoints and devices.”
    Source: RingCentral, 2021

    IT is responsible for providing technology enablement of the commerce strategy: e-commerce platforms are a cornerstone

    An e-commerce platform is an enterprise application that provides end-to-end capabilities for allowing customers to purchase products or services from your company via an online channel (e.g. a traditional website, a mobile application, or an embedded link in a social media post). Modern e-commerce platforms are essential for delivering a frictionless customer journey when it comes to purchasing online.

    $6.388
    trillion dollars worth of sales will be conducted online by 2024 (eMarketer, 14 Jan. 2021).

    44%
    of all e-commerce transactions are expected to be completed via a mobile device by 2024 (Insider).

    21.8%
    of all sales will be made from online purchases by 2024 (eMarketer, 14 Jan. 2021).

    Strong E-Commerce Platforms Enable a Wide Range of Functional Areas:

    • Product Catalog Management
    • Web Content Delivery
    • Product Search Engine
    • Inventory Management
    • Shopping Cart Management
    • Discount and Coupon Management
    • Return Management and Reverse Logistics
    • Dynamic Personalization
    • Dynamic Promotions
    • Predictive Re-Targeting
    • Predictive Product Recommendations
    • Transaction Processing
    • Compliance Management
    • Commerce Workflow Management
    • Loyalty Program Management
    • Reporting and Analytics

    An e-commerce solution boosts the effectiveness and efficiency of your operations and drives top-line growth

    Take time to learn the capabilities of modern e-commerce applications. Understanding the “art of the possible” will help you to get the most out of your e-commerce platform.

    An e-commerce platform helps marketers and sales staff in three primary ways:

    1. It allows the organization to effectively and efficiently operate e-commerce operations at scale.
    2. It allows commercial staff to have a single system for managing and monitoring all commercial activity through online channels.
    3. It allows the organization to improve the customer-facing e-commerce experience, boosting conversions and top-line sales.

    A dedicated e-commerce platform improves the efficiency of customer-commerce operations

    • Workflow automation reduces the amount of time spent executing dynamic e-commerce campaigns.
    • The use of internal or third-party data increases conversion effectiveness from customer databases across the organization.

    Info-Tech Insight

    A strong e-commerce provides marketers with the data they need to produce actionable insights about their customers.

    Case Study

    INDUSTRY - Retail
    SOURCE - Salesforce (a)

    PetSmart improves customer experience by leveraging a new commerce platform in the Salesforce ecosystem

    PetSmart

    PetSmart is a leading retailer of pet products, with a heavy footprint across North America. Historically, PetSmart was a brick-and-mortar retailer, but it has placed a heavy emphasis on being a true multi-channel “click-and-mortar” retailer to ensure it maintains relevance against competitors like Amazon.

    E-Commerce Overhaul Initiative

    To improve its e-commerce capabilities, PetSmart recognized that it needed to consolidate to a single, unified e-commerce platform to realize a 360-degree view of its customers. A new platform was also required to power dynamic and engaging experiences, with appropriate product recommendations and tailored content. To pursue this initiative, the company settled on Salesforce.com’s Commerce Cloud product after an exhaustive requirements definition effort and rigorous vendor selection approach.

    Results

    After platform implementation, PetSmart was able to effortlessly handle the massive transaction volumes associated with Black Friday and Cyber Monday and deliver 1:1 experiences that boosted conversion rates.

    PetSmart standardized on the Commerce Cloud from Salesforce to great effect.

    This is an image of the journey from Discover & Engage to Retain & Advocate.

    Case Study

    Icebreaker exceeds customer expectations by using AI to power product recommendations

    INDUSTRY - Retail
    SOURCE - Salesforce (b)

    Icebreaker

    Icebreaker is a leading outerwear and lifestyle clothing company, operating six global websites and owning over 5,000 stores across 50 countries. Icebreaker is focused on providing its shoppers with accurate, real-time product suggestions to ensure it remains relevant in an increasingly competitive online market.

    E-Commerce Overhaul Initiative

    To improve its e-commerce capabilities, Icebreaker recognized that it needed to adopt a predictive recommendation engine that would offer its customers a more personalized shopping experience. This new system would need to leverage relevant data to provide both known and anonymous shoppers with product suggestions that are of interest to them. To pursue this initiative, Icebreaker settled on using Salesforce.com’s Commerce Cloud Einstein, a fully integrated AI.

    Results

    After integrating Commerce Cloud Einstein on all its global sites, Icebreaker was able to cross-sell and up-sell its merchandise more effectively by providing its shoppers with accurate product recommendations, ultimately increasing average order value.

    IT must also provide technology enablement for other channels, such as point-of-sale systems for brick-and-mortar

    Point-of-sale systems are the “real world” complement to e-commerce platforms. They provide functional capabilities for selling products in a physical store, including basic inventory management, cash register management, payment processing, and retail analytics. Many firms struggle with legacy POS environments that inhibit a modern customer experience.

    $27.338
    trillion dollars in retail sales are expected to be made globally in 2022 (eMarketer, 2022).

    84%
    of consumers believe that retailers should be doing more to integrate their online and offline channels (Invoca).

    39%
    of consumers are unlikely or very unlikely to visit a retailer’s store if the online store doesn’t provide physical store inventory information (V12).

    Strong Point-of-Sale Platforms Enable a Wide Range of Functional Areas:

    • Product Catalog Management
    • Discount Management
    • Coupon Management and Administration
    • Cash Management
    • Cash Register Reconciliation
    • Product Identification (Barcode Management)
    • Payment Processing
    • Compliance Management
    • Basic Inventory Management
    • Commerce Workflow Management
    • Exception Reporting and Overrides
    • Loyalty Program Management
    • Reporting and Analytics

    E-commerce and POS don’t live in isolation

    They’re key components of a well-oiled customer experience ecosystem!

    Integrate commerce solutions with other customer experience applications – and with ERP or logistics systems – to handoff transactions for order fulfilment.

    Having a customer master database – the central place where all up-to-the-minute data on a customer profile is stored – is essential for traditional and e-commerce success. Typically, the POS or e-commerce platform is not the system of record for the master customer profile: this information lives in a CRM platform or customer data warehouse. Conceptually, this system is at the center of the customer-experience ecosystem.

    Strong POS and e-commerce solutions orchestrate transactions but typically do not do the heavy lifting in terms of order fulfilment, shipping logistics, economic inventory management, and reverse logistics (returns). In an enterprise-grade environment, these activities are executed by an enterprise resource planning (ERP) solution – integrating your commerce systems with a back-end ERP solution is a crucial step from an application architecture point of view.

    This is an example of a customer experience ecosystem.  Core Apps (CRM, ERP): MMS Suite; E-Commerce; POS; Web CMS; Data Marts/BI Tools; Social Media Platforms

    Case Study

    INDUSTRY - Retail
    SOURCES - Amazon, n.d. CNET, 2020

    Amazon is creating a hybrid omnichannel experience for retail by introducing innovative brick-and-mortar stores

    Amazon

    Amazon began as an online retailer of books in the mid-1990s, and rapidly expanded its product portfolio to nearly every category imaginable. Often hailed as the foremost success story in online commerce, the firm has driven customer loyalty via consistently strong product recommendations and a well-designed site.

    Bringing Physical Retail Into the Digital Age

    Beginning in 2016 (and expanding in 2018), Amazon introduced Amazon Go, a next-generation grocery retailer, to the Seattle market. While most firms that pursue an e-commerce strategy traditionally come from a brick-and-mortar background, Amazon upended the usual narrative: the world’s largest online retailer opening physical stores to become a true omnichannel, “click-and-mortar” vendor. From the get-go, Amazon Go focused on innovating the physical retail experience – using cameras, IoT capabilities, and mobile technologies to offer “checkout-free” virtual shopping carts that automatically know what products customers take off the shelves and bill their Amazon accounts accordingly.

    Results

    Amazon received a variety of industry and press accolades for re-inventing the physical store experience and it now owns and operates seven separate store brands, with more still on the horizon.

    Case Study

    INDUSTRY - Retail
    SOURCES - Glossy, 2020

    Old Navy

    Old Navy is a clothing and accessories retail company that owns and operates over 1,200 stores across North America and China. Typically, Old Navy has relied on using traditional marketing approaches, but recently it has shifted to producing more digitally focused campaigns to drive revenue.

    Bringing Physical Retail Into the Digital Age

    To overcome pandemic-related difficulties, including temporary store closures, Old Navy knew that it had to have strong holiday sales in 2020. With the goal of stimulating retail sales growth and maximizing its pre-existing omnichannel capabilities, Old Navy decided to focus more of its holiday campaign efforts online than in years past. With this campaign centered on connected TV platforms, such as Hulu, and social media channels including Facebook, Instagram, and TikTok, Old Navy was able to take a more unique, fun, and good-humored approach to marketing.

    Results

    Old Navy’s digitally focused campaign was a success. When compared with third quarter sales figures from 2019, third quarter net sales for 2020 increased by 15% and comparable sales increased by 17%.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

    Call #1: Scope requirements, objectives, and your specific challenges.

    Call #2: Assess current maturity.

    Call #4: Identify relationship between current initiatives and capabilities.

    Call #6: Identify strategy risks.

    Call #8: Identify and prioritize improvements.

    Call #3: Identify target-state capabilities.

    Call #5: Create initiative profiles.

    Call #7: Identify required budget.

    Call #9: Summarize results and plan next steps.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    Enable Omnichannel Commerce That Delights Your Customers – Project Overview

    1. Identify Critical Drivers for Your Omnichannel Commerce Strategy 2. Map Drivers to the Right Channels and Technologies
    Best Practice Toolkit

    1.1 Assess Personas and Scenarios

    1.2 Create Key Drivers and Metrics

    2.1 Build the Commerce Channel Matrix

    2.2 Review Technology and Trends Primer

    Guided Implementations
    • Validate customer personas.
    • Validate commerce scenarios.
    • Review key drivers and metrics.
    • Build the channel matrix.
    • Discuss technology and trends.
    Onsite Workshop

    Module 1:

    Module 2:

    Identify Critical Drivers for Your Omnichannel Commerce Strategy

    Map Drivers to the Right Channels and Technologies

    Phase 1 Outcome:

    Phase 2 Outcome:

    An initial shortlist of customer-centric drivers for your channel strategy and supporting metrics.

    A completed commerce channel matrix tailored to your organization, and a snapshot of enabling technologies and trends.

    Phase 1

    Identify Critical Drivers for Your Omnichannel Commerce Strategy

    1.1 Assess Personas and Scenarios

    1.2 Create Key Drivers and Metrics

    Enable Omnichannel Commerce That Delights Your Customers

    Step 1.1

    Assess Personas and Scenarios

    This step will walk you through the following activities:

    1.1.1 Build key customer personas for your commerce strategy.

    1.1.2 Create commerce scenarios (journey maps) that you need to enable.

    Identify Critical Drivers for Your Omnichannel Commerce Strategy

    This step involves the following participants:

    • Business stakeholders (Sales, Marketing)
    • IT project team

    Outcomes of this step:

    • Critical customer personas
    • Key traditional and e-commerce scenarios

    Use customer personas to picture who will be using your commerce channels and guide scenario design and key drivers

    What Are Personas?

    Personas are detailed descriptions of the targeted audience of your e-commerce presence. Effective personas:

    • Express and focus on the major needs and expectations of the most important user groups.
    • Give a clear picture of the typical user’s behavior.
    • Aid in uncovering universal features and functionality.
    • Describe real people with backgrounds, goals, and values.

    Source: Usability.gov, n.d.

    Why Are Personas Important?

    Personas help:

    • Focus the development of commerce platform features on the immediate needs of the intended audience.
    • Detail the level of customization needed to ensure content is valuable to the user.
    • Describe how users may behave when certain audio and visual stimulus are triggered from the website.
    • Outline the special design considerations required to meet user accessibility needs.

    Key Elements of a Persona:

    • Persona Group (e.g. executives)
    • Demographics (e.g. nationality, age, language spoken)
    • Purpose of Using Commerce Channels (e.g. product search versus ready to transact)
    • Typical Behaviors and Tendencies (e.g. goes to different websites when cannot find products in 20 seconds)
    • Technological Environment of User (e.g. devices, browsers, network connection)
    • Professional and Technical Skills and Experiences (e.g. knowledge of websites, area of expertise)

    Use Info-Tech’s guidelines to assist in the creation of personas

    How many personas should I create?

    The number of personas that should be created is based on the organizational coverage of your commerce strategy. Here are some questions you should ask:

    • Do the personas cover a majority of your revenues or product lines?
    • Is the number manageable for your project team to map out?

    How do I prioritize which personas to create?

    The identified personas should generate the most revenue – or provide a significant opportunity – for your business. Here are some questions that you should ask:

    • Are the personas prioritized based on the revenue they generate for the business?
    • Is the persona prioritization process considering both the present and future revenues the persona is generating?

    Sample: persona for e-commerce platform

    Example

    Persona quote: “After I call the company about the widget, I would usually go onto the company’s website and look at further details about the product. How am I supposed to do so when it is so hard to find the company’s website on everyday search engines, such as Google, Yahoo, or Bing?”

    Michael is a middle-aged manager working in the financial district. He wants to buy the company’s widgets for use in his home, but since he is distrusting of online shopping, he prefers to call the company’s call center first. Afterwards, if Michael is convinced by the call center representative, he will look at the company’s website for further research before making his purchase.

    Michael does not have a lot of free time on his hands, and tries to make his free time as relaxing as possible. Due to most of his work being client-facing, he is not in front of a computer most of the time during his work. As such, Michael does not consider himself to be skilled with technology. Once he makes the decision to purchase, Michael will conduct online transactions and pay most delivery costs due to his shortage of time.

    Needs:

    • Easy-to-find website and widget information.
    • Online purchasing and delivery services.
    • Answer to his questions about the widget.
    • To maintain contact post-purchase for easy future transactions.

    Info-Tech Tip

    The quote attached to a persona should be from actual quotes that your customers have used when you reviewed your voice of the customer (VoC) surveys or focus groups to drive home the impact of their issues with your company.

    1.1.1 Activity: Build personas for your key customers that you’ll need to support via traditional and e-commerce channels

    1 hour

    1. In two to four groups, list all the major, target customer personas that need to be built. In doing so, consider the people who interact with your e-commerce site (or other channels) most often.
    2. Build a demographic profile for each customer persona. Include information such as age, geographic location, occupation, and annual income.
    3. Augment the persona with a psychographic profile. Consider the goals and objectives of each customer persona and how these might inform buyer behaviors.
    4. Introduce your group’s personas to the entire group, in a round-robin fashion, as if you are introducing your persona at a party.
    5. Summarize the personas in a persona map. Rank your personas according to importance and remove any duplicates.
    6. Use Info-Tech’s Create Personas to Drive Omnichannel Requirements Template to assist.

    Info-Tech Insight

    Persona building is typically used for understanding the external customer; however, if you need to gain a better understanding of the organization’s internal customers (those who will be interacting with the e-commerce platform), personas can also be built for this purpose. Examples of useful internal personas are sales managers, brand managers, and customer service directors.

    1.1.1 Activity: Build personas for your key customers that you’ll need to support via traditional and e-commerce channels (continued)

    Input

    • Customer demographics and psychographics

    Output

    • List of prioritized customer personas

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project team

    Build use-case scenarios to model the transactional customer journey and inform drivers for your commerce strategy

    A use-case scenario is a story or narrative that helps explore the set of interactions that a customer has with an organization. Scenario mapping will help identify key business and technology drivers as well as more granular functional requirements for POS or e-commerce platform selection.

    A GOOD SCENARIO…

    • Describes specific task(s) that need to be accomplished.
    • Describes user goals and motivations.
    • Describes interactions with a compelling but not overwhelming amount of detail.
    • Can be rough, as long as it provokes ideas and discussion.

    SCENARIOS ARE USED TO...

    • Provide a shared understanding about what a user might want to do and how they might want to do it.
    • Help construct the sequence of events that are necessary to address in your user interface(s).

    TO CREATE GOOD SCENARIOS…

    • Keep scenarios high level, not granular, in nature.
    • Identify as many scenarios as possible. If you’re time constrained, try to develop two to three key scenarios per persona.
    • Sketch each scenario out so that stakeholders understand the goal of the scenario.

    1.1.2 Exercise: Build commerce user scenarios to understand what you want your customers to do from a transactional viewpoint

    1 hour

    Example

    Simplified E-Commerce Workflow Purchase Products

    This image contains an example of a Simplified E-Commerce Workflow Purchase Products

    Step 1.2

    Create Key Drivers and Metrics

    This step will walk you through the following activities:

    • Create the business drivers you need to enable with your commerce strategy.
    • Enumerate metrics to track the efficacy of your commerce strategy.

    Identify Critical Drivers for Your Omnichannel Commerce Strategy

    This step involves the following participants:

    • Business stakeholders (Sales, Marketing)
    • IT project team

    Outcomes of this step:

    • Business drivers for the commerce strategy
    • Metrics and key performance indicators for the commerce strategy

    1.2 Finish elaboration of your scenarios and map them to your personas: identify core business drivers for commerce

    1.5 hours

    1. List all commerce scenarios required to satisfy the immediate needs of your personas.
      1. Does the use-case scenario address commonly felt user challenges?
      2. Can the scenario be used by those with changing behaviors and tendencies?
    2. Look for recurring themes in use-case scenarios (for example, increasing average transaction cost through better product recommendations) and identify business drivers: drivers are common thematic elements that can be found across multiple scenarios. These are the key principles for your commerce strategy.
    3. Prioritize your use cases by leveraging the priorities of your business drivers.

    Example

    This is an example of how step 1.2 can help you identify business drivers

    1.2 Finish elaboration of your scenarios and map them to your personas: identify core business drivers for commerce (continuation)

    Input

    • User personas

    Output

    • List of use cases
    • Alignment of use cases to business objectives

    Materials

    • Whiteboard
    • Markers

    Participants

    • Business Analyst
    • Developer
    • Designer

    Show the benefits of commerce solution deployment with metrics aimed at both overall efficacy and platform adoption

    The ROI and perceived value of the organization’s e-commerce and POS solutions will be a critical indication of the success of the suite’s selection and implementation.

    Commerce Strategy and Technology Adoption Metrics

    EXAMPLE METRICS

    Commerce Performance Metrics

    Average revenue per unique transaction

    Quantity and quality of commerce insights

    Aggregate revenue by channel

    Unique customers per channel

    Savings from automated processes

    Repeat customers per channel

    User Adoption and Business Feedback Metrics

    User satisfaction feedback

    User satisfaction survey with technology

    Business adoption rates

    Application overhead cost reduction

    Info-Tech Insight

    Even if e-commerce metrics are difficult to track right now, the implementation of a dedicated e-commerce platform brings access to valuable customer intelligence from data that was once kept in silos.

    Phase 2

    Map Drivers to the Right Channels and Technologies

    2.1 Build the Commerce Channel Matrix

    2.2 Review Technology and Trends Primer

    Enable Omnichannel Commerce That Delights Your Customers

    Step 2.1

    Build the Commerce Channel Matrix

    This step will walk you through the following activities:

    • Based on your business drivers, create a blended mix of e-commerce channels that will suit your organization’s and customers’ needs.

    Map Drivers to the Right Channels and Technologies

    This step involves the following participants:

    • Business stakeholders (Sales, Marketing)
    • IT project team

    Outcomes of this step:

    • Commerce channel map

    Pick the transactional channels that align with your customer personas and enable your target scenarios and drivers

    Traditional Channels

    E-Commerce Channels

    Hybrid Channels

    Physical stores (brick and mortar) are the mainstay of retailers selling tangible goods – some now also offer intangible service delivery.

    E-commerce websites as exemplified by services like Amazon are accessible by a browser and deliver both goods and services.

    Online ordering/in-store fulfilment is a model whereby customers can place orders online but pick the product up in store.

    Telesales allows customers to place orders over the phone. This channel has declined in favor of mobile commerce via smartphone apps.

    Mobile commerce allows customers to shop through a dedicated, native mobile application on a smartphone or tablet.

    IoT-enabled smart carts/bags allow customers to shop in store, but check-out payments are handled by a mobile application.

    Mail order allows customers to send (”snail”) mail orders. A related channel is fax orders. Both have diminished in favor of e-commerce.

    Social media embedded shopping allows customers to order products directly through services such as Facebook.

    Info-Tech Insight

    Your channel selections should be driven by customer personas and scenarios. For example, social media may be extensively employed by some persona types (i.e. millennials) but see limited adoption in other demographics or use cases (i.e. B2B).

    2.1 Activity: Build your commerce channel matrix

    30 minutes

    1. Inventory which transactional channels are currently used by your firm (segment by product lines if variation exists).
    2. Interview product leaders, sales leaders, and marketing managers to determine if channels support transactional capabilities or are used for marketing and service delivery.
    3. Review your customer personas, scenarios, and drivers and assess which of the channels you will use in the future to sell products and services. Document below.

    Example: Commerce Channel Map

    Product Line A Product Line B Product Line C
    Currently Used? Future Use? Currently Used? Future Use? Currently Used? Future Use?
    Store Yes Yes No No No No
    Kiosk Yes No No No No No
    E-Commerce Site/Portal No Yes Yes Yes Yes Yes
    Mobile App No No Yes Yes No Yes
    Embedded Social Yes Yes Yes Yes Yes Yes

    Input

    • Personas, scenarios, and driver

    Output

    • Channel map

    Materials

    • Whiteboard
    • Markers

    Participants

    • Project team

    Step 2.2

    Review Technology and Trends Primer

    This step will walk you through the following activities:

    • Review the scope of e-commerce and POS solutions and understand key drivers impacting e-commerce and traditional commerce.

    Map Drivers to the Right Channels and Technologies

    This step involves the following participants:

    • Business stakeholders (Sales, Marketing)
    • IT project team

    Outcomes of this step:

    • Understanding of key technologies
    • Understanding of key trends

    Application spotlight: e-commerce platforms

    How It Enables Your Strategy

    • Modern e-commerce platforms provide capabilities for end-to-end orchestration of online commerce experiences, from product site deployment to payment processing.
    • Some e-commerce platforms are purpose-built for business-to-business (B2B) commerce, emphasizing customer portals and EDI features. Other e-commerce vendors place more emphasis on business-to-consumer (B2C) capabilities, such as product catalog management and executing transactions at scale.
    • There has been an increasing degree of overlap between traditional web experience management solutions and the e-commerce market; for example, in 2018, Adobe acquired Magento to augment its overall web experience offering within Adobe Experience Manager.
    • E-commerce platforms typically fall short when it comes to order fulfilment and logistics; this piece of the puzzle is typically orchestrated via an ERP system or logistics management module.
    • This research provides a starting place for defining e-commerce requirements and selection artefacts.

    Key Trends

    • E-commerce vendors are rapidly supporting a variety of form factors and integration with other channels such as social media. Mobile is sufficiently popular that some vendors and industry commentators refer to it as “m-commerce” to differentiate app-based shopping experiences from those accessed through a traditional browser.
    • Hybrid commerce is driving more interplay between e-commerce solutions and POS.

    E-Commerce KPIs

    Strong e-commerce applications can improve:

    • Bounce Rates
    • Exit Rates
    • Lead Conversion Rates
    • Cart Abandonment Rates
    • Re-Targeting Efficacy
    • Average Cart Size
    • Average Cart Value
    • Customer Lifetime Value
    • Aggregate Reach/Impressions

    Familiarize yourself with the e-commerce market

    How it got here

    Initial Traction as the Dot-Com Era Came to Fruition

    Unlike some enterprise application markets, such as CRM, the e-commerce market appeared almost overnight during the mid-to-late nineties as the dot-com explosion fueled the need to have reliable solutions for executing transactions online.

    Early e-commerce solutions were less full-fledged suites than they were mediums for payment processing and basic product list management. PayPal and other services like Digital River were pioneers in the space, but their functionality was limited vis-à-vis tools such as web content management platforms, and their ability to amalgamate and analyze the data necessary for dynamic personalization and re-targeting was virtually non-existent.

    Rapidly Expanding Scope of Functional Capabilities as the Market Matured

    As marketers became more sophisticated and companies put an increased focus on customer experience and omnichannel interaction, the need arose for platforms that were significantly more feature rich than their early contemporaries. In this context, vendors such as Shopify and Demandware stepped into the limelight, offering far richer functionality and analytics than previous offerings, such as asset management, dynamic personalization, and the ability to re-target customers who abandoned their carts.

    As the market has matured, there has also been a series of acquisitions of some players (for example, Demandware by Salesforce) and IPOs of others (i.e. Shopify). Traditional payment-oriented services like PayPal still fill an important niche, while newer entrants like Square seek to disrupt both the e-commerce market and point-of-sale solutions to boot.

    Familiarize yourself with the e-commerce market

    Where it’s going

    Support for a Proliferation of Form Factors and Channels

    Modern e-commerce solutions are expanding the number of form factors (smartphones, tablets) they support via both responsive design and in-app capabilities. Many platforms now also support embedded purchasing options in non-owned channels (for example, social media). With the pandemic leading to a heightened affinity for online shopping, the importance of fully using these capabilities has been further emphasized.

    AI and Machine Learning

    E-commerce is another customer experience domain ripe for transformation via the potential of artificial intelligence. Machine learning algorithms are being used to enhance the effectiveness of dynamic personalization of product collateral, improve the accuracy of product recommendations, and allow for more effective re-targeting campaigns of customers who did not make a purchase.

    Merger of Online Commerce and Traditional Point-of-Sale

    Many e-commerce vendors – particularly the large players – are now going beyond traditional e-commerce and making plays into brick-and-mortar environments, offering point-of-sale capabilities and the ability to display product assets and customizations via augmented reality – truly blending the physical and virtual shopping experience.

    Emphasis on Integration with the Broader Customer Experience Ecosystem

    The big names in e-commerce recognize they don’t live on an island: out-of-the-box integrations with popular CRM, web experience, and marketing automation platforms have been increasing at a breakneck pace. Support for digital wallets has also become increasingly popular, with many vendors integrating contactless payment technology (i.e. Apple Pay) directly into their applications.

    E-Commerce Vendor Snapshot: Part 1

    Mid-Market E-Commerce Solutions

    This image contains the logos for the following Companies: Magento; Spryker; Bigcommerce; Woo Commerce; Shopify

    E-Commerce Vendor Snapshot: Part 2

    Large Enterprise and Full-Suite E-Commerce Platforms

    This image contains the logos for the following Companies: Salesforce commerce cloud; Oracle Commerce Cloud; Adobe Commerce Cloud; Sitecore; Sap Hybris Commerce

    Speak with category experts to dive deeper into the vendor landscape

    • Fact-based reviews of business software from IT professionals.
    • Product and category reports with state-of-the-art data visualization.
    • Top-tier data quality backed by a rigorous quality assurance process.
    • User-experience insight that reveals the intangibles of working with a vendor.

    Software Reviews is powered by Info-Tech

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    CLICK HERE to access SoftwareReviews Comprehensive software reviews to make better IT decisions.

    We collect and analyze the most detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy.

    Evaluate software category leaders through vendor rankings and awards

    SoftwareReviews

    This is an image of the data quarant report

    The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

    This is an image of the data quarant report chart

    Vendors are ranked by their Composite Score, based on individual feature evaluations, user satisfaction rankings, vendor capability comparisons, and likeliness to recommend the platform.

    This is a image of the Emotional Footprint Report

    The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

    This is a image of the Emotional Footprint Report chart

    Vendors are ranked by their Customer Experience (CX) Score, which combines the overall Emotional Footprint rating with a measure of the value delivered by the solution.

    Leading B2B E-Commerce Platforms

    As of February 2022

    Data Quadrant

    This image contains a screenshot of the Data Quadrant chart for B2B E-commerce

    Emotional Footprint

    This image contains a screenshot of the Emotional Footprint chart for B2B E-commerce

    Leading B2C E-Commerce Platforms

    As of February 2022

    Data Quadrant

    This image contains a screenshot of the Data Quadrant chart for B2C E-commerce

    Emotional Footprint

    This image contains a screenshot of the Emotional Footprint chart for B2C E-commerce

    Application spotlight: point-of-sale solutions

    How It Enables Your Strategy

    • Point-of-sale solutions provide capabilities for cash register/terminal management, transaction processing, and lightweight inventory management.
    • Many POS vendors also offer products that have the ability to create orders from EDI, phone, or fax channels.
    • An increasing emphasis has been placed on retail analytics by POS vendors – providing reporting and analysis tools to help with inventory planning, promotion management, and product recommendations.
    • Integration of POS systems with a central customer data warehouse or other system of record for customer information allows for the ability to build richer customer profiles and compare shopping habits in physical stores against other transactional channels that are offered.
    • POS vendors often offer (or integrate with) loyalty management solutions to track, manage, and redeem loyalty points. See this note on loyalty management systems.
    • Legacy and/or homegrown POS systems tend to be an area of frustration for customer experience management modernization.

    Key Trends

    • POS solutions are moving from “cash-register-only” solutions to encompass mobile POS form factors like smartphones and tablets. Vendors such as Square have experienced tremendous growth in opening up the market via “mPOS” platforms that have lower costs to entry than the traditional hardware needed to support full-fledged POS solutions.
    • This development puts robust POS toolsets in the hands of small and medium businesses that otherwise would be priced out of the market.

    POS KPIs

    Strong POS applications can improve:

    • Customer Data Collection
    • Inventory or Cash Shrinkage
    • Cost per Transaction
    • Loyalty Program Administration Costs
    • Cycle Time for Transaction Execution

    Point-of-Sales Vendor Snapshot: Part 1

    Mid-Market POS Solutions

    This image contains the following company Logos: Square; Shopify; Vend; Heartland|Retail

    Point-of-Sales Vendor Snapshot: Part 2

    Large Enterprise POS Platforms

    This image contains the following Logos: Clover; Oracle Netsuite; RQ Retail Management; Salesforce Commerce Cloud; Korona

    Leading Retail POS Systems

    As of February 2022

    Data Quadrant

    This is an image of the Data Quadrant Chart for the Leading Retail Pos Systems

    Emotional Footprint

    This is an image of the Emotional Footprint chart for the Leading Retail POS Systems

    Summary of Accomplishment

    Knowledge Gained

    • Commerce channel framework
    • Customer affinities
    • Commerce channel overview
    • Commerce-enabling technologies

    Processes Optimized

    • Persona definition for commerce strategy
    • Persona channel shortlist

    Deliverables Completed

    • Customer personas
    • Commerce user scenarios
    • Business drivers for traditional commerce and e-commerce
    • Channel matrix for omnichannel commerce

    Bibliography

    “25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021).” V12, 29 June 2021. Accessed 12 Jan. 2022.

    “Amazon Go.” Amazon, n.d. Web.

    Andersen, Derek. “33 Statistics Retail Marketers Need to Know in 2021.” Invoca, 19 July 2021. Accessed 12 Jan. 2022.

    Andre, Louie. “115 Critical Customer Support Software Statistics: 2022 Market Share Analysis & Data.” FinancesOnline, 14 Jan. 2022. Accessed 25 Jan. 2022.

    Chuang, Courtney. “The future of support: 5 key trends that will shape customer care in 2022.” Intercom, 10 Jan. 2022. Accessed 11 Jan. 2022.

    Cramer-Flood, Ethan. “Global Ecommerce Update 2021.” eMarketer, 13 Jan. 2021. Accessed 12 Jan. 2022.

    Cramer-Flood, Ethan. “Spotlight on total global retail: Brick-and-mortar returns with a vengeance.” eMarketer, 3 Feb. 2022. Accessed 12 Apr. 2022.

    Fox Rubin, Ben. “Amazon now operates seven different kinds of physical stores. Here's why.” CNET, 28 Feb. 2020. Accessed 12 Jan. 2022.

    Krajewski, Laura. “16 Statistics on Why Omnichannel is the Future of Your Contact Center and the Foundation for a Top-Notch Competitive Customer Experience.” Business 2 Community, 10 July 2020. Accessed 11 Jan. 2022.

    Manoff, Jill. “Fun and convenience: CEO Nany Green on Old Navy’s priorities for holiday.” Glossy, 8 Dec. 2020. Accessed 12 Jan. 2022.

    Meola, Andrew. “Rise of M-Commerce: Mobile Ecommerce Shopping Stats & Trends in 2021.” Insider, 30 Dec. 2020. Accessed 12 Jan. 2022.

    “Outdoor apparel retailer Icebreaker uses AI to exceed shopper expectations.” Salesforce, n.d.(a). Accessed 20 Jan. 2022.

    “Personas.” Usability.gov., n.d. Web. 28 Aug. 2018.

    “PetSmart – Why Commerce Cloud?” Salesforce, n.d.(b). Web. 30 April 2018.

    Toor, Meena. “Customer expectations: 7 Types all exceptional researchers must understand.” Qualtrics, 3 Dec. 2020. Accessed 11 Jan. 2022.

    Westfall, Leigh. “Omnichannel vs. multichannel: What's the difference?” RingCentral, 10 Sept. 2021. Accessed 11 Jan. 2022.

    “Worldwide ecommerce will approach $5 trillion this year.” eMarketer, 14 Jan. 2021. Accessed 12 Jan. 2022.

    Ensure Cloud Security in IaaS, PaaS, and SaaS Environments

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    • Parent Category Name: Secure Cloud & Network Architecture
    • Parent Category Link: /secure-cloud-network-architecture
    • Security remains a large impediment to realizing cloud benefits. Numerous concerns still exist around the ability for data privacy, confidentiality, and integrity to be maintained in a cloud environment.
    • Even if adoption is agreed upon, it becomes hard to evaluate vendors that have strong security offerings and even harder to utilize security controls that are internally deployed in the cloud environment.

    Our Advice

    Critical Insight

    • The cloud can be secure despite unique security threats.
    • Securing a cloud environment is a balancing act of who is responsible for meeting specific security requirements.
    • Most security challenges and concerns can be minimized through our structured process (CAGI) of selecting a trusted cloud security provider (CSP) partner.

    Impact and Result

    • The business is adopting a cloud environment and it must be secured, which includes:
      • Ensuring business data cannot be leaked or stolen.
      • Maintaining privacy of data and other information.
      • Securing the network connection points.
    • Determine your balancing act between yourself and your CSP; through contractual and configuration requirements, determine what security requirements your CSP can meet and cover the rest through internal deployment.
    • This blueprint and associated tools are scalable for all types of organizations within various industry sectors.

    Ensure Cloud Security in IaaS, PaaS, and SaaS Environments Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should prioritize security in the cloud, review Info-Tech’s methodology, and understand the ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Determine your cloud risk profile

    Determine your organization’s rationale for cloud adoption and what that means for your security obligations.

    • Ensure Cloud Security in IaaS, PaaS, and SaaS Environments – Phase 1: Determine Your Cloud Risk Profile
    • Secure Cloud Usage Policy

    2. Identify your cloud security requirements

    Use the Cloud Security CAGI Tool to perform four unique assessments that will be used to identify secure cloud vendors.

    • Ensure Cloud Security in IaaS, PaaS, and SaaS Environments – Phase 2: Identify Your Cloud Security Requirements
    • Cloud Security CAGI Tool

    3. Evaluate vendors from a security perspective

    Learn how to assess and communicate with cloud vendors with security in mind.

    • Ensure Cloud Security in IaaS, PaaS, and SaaS Environments – Phase 3: Evaluate Vendors From a Security Perspective
    • IaaS and PaaS Service Level Agreement Template
    • SaaS Service Level Agreement Template
    • Cloud Security Communication Deck

    4. Implement your secure cloud program

    Turn your security requirements into specific tasks and develop your implementation roadmap.

    • Ensure Cloud Security in IaaS, PaaS, and SaaS Environments – Phase 4: Implement Your Secure Cloud Program
    • Cloud Security Roadmap Tool

    5. Build a cloud security governance program

    Build the organizational structure of your cloud security governance program.

    • Ensure Cloud Security in IaaS, PaaS, and SaaS Environments – Phase 5: Build a Cloud Security Governance Program
    • Cloud Security Governance Program Template
    [infographic]

    Design and Implement a Business-Aligned Security Program

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    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting
    • You need to build a security program that enables business services and secures the technology that makes them possible.
    • Building an effective, business-aligned security program requires that you coordinate many components, including technologies, processes, organizational structures, information flows, and behaviors.
    • The program must prioritize the right capabilities, and support its implementation with clear accountabilities, roles, and responsibilities.

    Our Advice

    Critical Insight

    • Common security frameworks focus on operational controls rather than business value creation, are difficult to convey to stakeholders, and provide little implementation guidance.
    • A security strategy can provide a snapshot of your program, but it won’t help you modernize or transform it, or align it to meet emerging business requirements.
    • There is no unique, one-size-fits-all security program. Each organization has a distinct character and profile and differs from others in several critical respects.

    Impact and Result

    Tailor your security program according to what makes your organization unique.

    • Analyze critical design factors to determine and refine the scope of your security program and prioritize core program capabilities.
    • Identify program accountabilities, roles, and responsibilities.
    • Build an implementation roadmap to ensure its components work together in a systematic way to meet business requirements.

    Design and Implement a Business-Aligned Security Program Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Design and Implement a Business-Aligned Security Strategy – A step-by-step guide on how to understand what makes your organization unique and design a security program with capabilities that create business value.

    This storyboard will help you lay foundations for your security program that will inform future security program decisions and give your leadership team the information they need to support your success. You will evaluate design factors that make your organization unique, prioritize the security capabilities to suit, and assess the maturity of key security program components including security governance, security strategy, security architecture, service design, and service metrics.

    • Design and Implement a Business-Aligned Security Program Storyboard

    2. Security Program Design Tool – Tailor the security program to what makes your organization unique to ensure business-alignment.

    Use this Excel workbook to evaluate your security program against ten key design factors. The tool will produce a goals cascade that shows the relationship between business and security goals, a prioritized list of security capabilities that align to business requirements, and a list of program accountabilities.

    • Security Program Design Tool

    3. Security Program Design and Implementation Plan – Assess the current state of different security program components, plan next steps, and communicate the outcome to stakeholders.

    This second Excel workbook will help you conduct a gap analysis on key security program components and identify improvement initiatives. You can then use the Security Program Design and Implementation Plan to collect results from the design and implementation tools and draft a communication deck.

    • Security Program Implementation Tool
    • Security Program Design and Implementation Plan

    Infographic

    Workshop: Design and Implement a Business-Aligned Security Program

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Initial Security Program Design

    The Purpose

    Determine the initial design of your security program.

    Key Benefits Achieved

    An initial prioritized list of security capabilities that aligns with enterprise strategy and goals.

    Activities

    1.1 Review Info-Tech diagnostic results.

    1.2 Identify project context.

    1.3 Identify enterprise strategy.

    1.4 Identify enterprise goals.

    1.5 Build a goal cascade.

    1.6 Assess the risk profile.

    1.7 Identify IT-related issues.

    1.8 Evaluate initial program design.

    Outputs

    Stakeholder satisfaction with program

    Situation, challenges, opportunities

    Initial set of prioritized security capabilities

    Initial set of prioritized security capabilities

    Initial set of prioritized security capabilities

    Initial set of prioritized security capabilities

    Initial set of prioritized security capabilities

    Initial set of prioritized security capabilities

    2 Refine Security Program Capabilities

    The Purpose

    Refine the design of your security program.

    Key Benefits Achieved

    A refined, prioritized list of security capabilities that reflects what makes your organization unique.

    Activities

    2.1 Gauge threat landscape.

    2.2 Identify compliance requirements.

    2.3 Categorize the role of IT.

    2.4 Identify the sourcing model.

    2.5 Identify the IT implementation model.

    2.6 Identify the tech adoption strategy.

    2.7 Refine the scope of the program.

    Outputs

    Refined set of prioritized security capabilities

    Refined set of prioritized security capabilities

    Refined set of prioritized security capabilities

    Refined set of prioritized security capabilities

    Refined set of prioritized security capabilities

    Refined set of prioritized security capabilities

    Refined set of prioritized security capabilities

    3 Security Program Gap Analysis

    The Purpose

    Finalize security program design.

    Key Benefits Achieved

    Key accountabilities to support the security program

    Gap analysis to produce an improvement plan

    Activities

    3.1 Identify program accountabilities.

    3.2 Conduct program gap analysis.

    3.3 Prioritize initiatives.

    Outputs

    Documented program accountabilities.

    Security program gap analysis

    Security program gap analysis

    4 Roadmap and Implementation Plan

    The Purpose

    Create and communicate an improvement roadmap for the security program.

    Key Benefits Achieved

    Security program design and implementation plan to organize and communicate program improvements.

    Activities

    4.1 Build program roadmap

    4.2 Finalize implementation plan

    4.3 Sponsor check-in

    Outputs

    Roadmap of program improvement initiatives

    Roadmap of program improvement initiatives

    Communication deck for program design and implementation

    Further reading

    Design a Business-Aligned Security Program

    Focus on business value first.

    EXECUTIVE BRIEF

    Analyst Perspective

    Business alignment is no accident.

    Michel Hébert

    Security leaders often tout their choice of technical security framework as the first and most important program decision they make. While the right framework can help you take a snapshot of the maturity of your program and produce a quick strategy and roadmap, it won’t help you align, modernize, or transform your program to meet emerging business requirements.

    Common technical security frameworks focus on operational controls rather than business services and value creation. They are difficult to convey to business stakeholders and provide little program management or implementation guidance.

    Focus on business value first, and the security services that enable it. Your organization has its own distinct character and profile. Understand what makes your organization unique, then design and refine the design of your security program to ensure it supports the right capabilities. Next, collaborate with stakeholders to ensure the right accountabilities, roles, and responsibilities are in place to support the implementation of the security program.

    Michel Hébert
    Research Director, Security & Privacy
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    • You need to build a security program that enables business services and secures the technology that makes them possible.
    • Building an effective, business-aligned security program requires that you coordinate many components, including technologies, processes, organizational structures, information flows, and behaviors.
    • The program must prioritize the right capabilities, and support its implementation with clear accountabilities, roles, and responsibilities.
    • Common security frameworks focus on operational controls rather than business value creation, are difficult to convey to stakeholders, and provide little implementation guidance.
    • A security strategy can provide a snapshot of your program, but it won’t help you modernize or transform it, or align it to meet emerging business requirements.
    • There is no unique, one-size-fits-all security program. Each organization has a distinct character and profile and differs from others in several critical respects.

    Tailor your security program according to what makes your organization unique.

    • Analyze critical design factors to determine and refine the design of your security program and prioritize core program capabilities.
    • Identify program accountabilities, roles, and responsibilities.
    • Build an implementation roadmap to ensure its components work together in a systematic way to meet business requirements.

    Info-Tech Insight

    You are a business leader who supports business goals and mitigates risk. Focus first on business value and the security services that enable it, not security controls.

    Your challenge

    The need for a solid and responsive security program has never been greater.

    • You need to build a security program that enables business services and secures the technology that makes them possible.
    • Building an effective, business-aligned security program requires that you coordinate many components, including technologies, processes, organizational structures, information flows, and behaviors.
    • The program must prioritize the right capabilities, and support its implementation with clear accountabilities, roles, and responsibilities.
    • You must communicate effectively with stakeholders to describe the risks the organization faces, their likely impact on organizational goals, and how the security program will mitigate those risks and support the creation of business value.
    • Ransomware is a persistent threat to organizations worldwide across all industries.
    • Cybercriminals deploying ransomware are evolving into a growing and sophisticated criminal ecosystem that will continue to adapt to maximize its profits.

    • Critical infrastructure is increasingly at risk.
    • Malicious agents continue to target critical infrastructure to harm industrial processes and the customers they serve State-sponsored actors are expected to continue to target critical infrastructure to collect information through espionage, pre-position in case of future hostilities, and project state power.

    • Disruptive technologies bring new threats.
    • Malicious actors increasingly deceive or exploit cryptocurrencies, machine learning, and artificial intelligence technologies to support their activities.

    Sources: CCCS (2023), CISA (2023), ENISA (2023)

    Your challenge

    Most security programs are not aligned with the overall business strategy.

    50% Only half of leaders are framing the impact of security threats as a business risk.

    49% Less than half of leaders align security program cost and risk reduction targets with the business.

    57% Most leaders still don’t regularly review security program performance of the business.

    Source: Tenable, 2021

    Common obstacles

    Misalignment is hurting your security program and making you less influential.

    Organizations with misaligned security programs have 48% more security incidents...

    …and the cost of their data breaches are 40% higher than those with aligned programs.

    37% of stakeholders still lack confidence in their security program.

    54% of senior leaders still doubt security gets the goals of the organization.

    Source: Frost & Sullivan, 2019
    Source: Ponemon, 2023

    Common obstacles

    Common security frameworks won’t help you align your program.

    • Common security frameworks focus on operational controls rather than business value creation, are difficult to convey to stakeholders, and provide little implementation guidance.
    • A security strategy based on the right framework can provide a snapshot of your program, but it won’t help you modernize, transform, or align your program to meet emerging business requirements.
    • The lack of guidance leads to a lack of structure in the way security services are designed and managed, which reduces service quality, increases security friction, and reduces business satisfaction.

    There is no unique, one-size-fits-all security program.

    • Each organization has a distinct character and profile and differs from others in several critical respects. The security program for a cloud-first, DevOps environment must emphasize different capabilities and accountabilities than one for an on-premise environment and a traditional implementation model.

    Info-Tech’s approach

    You are a business leader who supports business goals and mitigates risk.

    • Understand what makes your organization unique, then design and refine a security program with capabilities that create business value.
    • Next, collaborate with stakeholders to ensure the right accountabilities, roles, and responsibilities are in place, and build an implementation roadmap to ensure its components work together over time.

    Security needs to evolve as a business strategy.

    • Laying the right foundations for your security program will inform future security program decisions and give your leadership team the information they need to support your success. You can do it in two steps:
      • Evaluate the design factors that make your organization unique and prioritize the security capabilities to suit. Info-Tech’s approach is based on the design process embedded in the latest COBIT framework.
      • Review the key components of your security program, including security governance, security strategy, security architecture, service design, and service metrics.

    If you build it, they will come

    “There's so much focus on better risk management that every leadership team in every organization wants to be part of the solution.

    If you can give them good data about what things they really need to do, they will work to understand it and help you solve the problem.”

    Dan Bowden, CISO, Sentara Healthcare (Tenable)

    Design a Business-Aligned Security Program

    The image contains a screenshot of how to Design a business-aligned security program.


    Choose your own adventure

    This blueprint is ideal for new CISOs and for program modernization initiatives.

    1. New CISO

    “I need to understand the business, prioritize core security capabilities, and identify program accountabilities quickly.”

    2. Program Renewal

    “The business is changing, and the threat landscape is shifting. I am concerned the program is getting stale.”

    Use this blueprint to understand what makes your organization unique:

    1. Prioritize security capabilities.
    2. Identify program accountabilities.
    3. Plan program implementation.

    If you need a deep dive into governance, move on to a security governance and management initiative.

    3. Program Update

    “I am happy with the fundamentals of my security program. I need to assess and improve our security posture.”

    Move on to our guidance on how to Build an Information Security Strategy instead.

    Info-Tech’s methodology for security program design

    Define Scope of
    Security Program

    Refine Scope of
    Security Program

    Finalize Security
    Program Design

    Phase steps

    1.1 Identify enterprise strategy

    1.2 Identify enterprise goals

    1.3 Assess the risk profile

    1.4 Identify IT-related issues

    1.5 Define initial program design

    2.1 Gage threats and compliance

    2.2 Assess IT role and sourcing

    2.3 Assess IT implementation model

    2.4 Assess tech adoption strategy

    2.5 Refine program design

    3.1 Identify program accountabilities

    3.2 Define program target state

    3.3 Build program roadmap

    Phase outcomes

    • Initial security program design
    • Refined security program design
    • Prioritized set of security capabilities
    • Program accountabilities
    • Program gap closure initiatives

    Tools

    Insight Map

    You are a business leader first and a security leader second

    Technical security frameworks are static and focused on operational controls and standards. They belong in your program’s solar system but not at its center. Design your security program with business value and the security services that enable it in mind, not security controls.

    There is no one-size-fits-all security program
    Tailor your security program to your organization’s distinct profile to ensure the program generates value.

    Lay the right foundations to increase engagement
    Map out accountabilities, roles, and responsibilities to ensure the components of your security program work together over time to secure and enable business services.

    If you build it, they will come
    Your executive team wants to be part of the solution. If you give them reliable data for the things they really need to do, they will work to understand and help you solve the problem.

    Blueprint deliverables

    Info-Tech supports project and workshop activities with deliverables to help you accomplish your goals and accelerate your success.

    Security Program Design Tool

    Tailor the security program to what makes your organization unique to ensure alignment.

    The image contains a screenshot of the Security Program Design Tool.

    Security Program Implementation Tool

    Assess the current state of different security program components and plan next steps.



    SecurityProgram Design and Implementation Plan

    Communicate capabilities, accountabilities, and implementation initiatives.

    The image contains a screenshot of the Security Program Design and Implementation Plan.

    Key deliverable

    Security Program Design and Implementation Plan

    The design and implementation plan captures the key insights your work will generate, including:

    • A prioritized set of security capabilities aligned to business requirements.
    • Security program accountabilities.
    • Security program implementation initiatives.

    Blueprint benefits

    IT Benefits

    Business Benefits

    • Laying the right foundations for your security program will:
      • Inform the future security governance, security strategy, security architecture, and service design decisions you need to make.
      • Improve security service design and service quality, reduce security friction, and increase business satisfaction with the security program.
      • Help you give your leadership team the information they need to support your success.
      • Improve the standing of the security program with business leaders.
    • Organizations with a well-aligned security program:
      • Improve security risk management, performance measurement, resource management, and value delivery.
      • Lower rates of security incidents and lower-cost security breaches.
      • Align costs, performance, and risk reduction objectives with business needs.
      • Are more satisfied with their security program.

    Measure the value of using Info-Tech’s approach

    Assess the effectiveness of your security program with a risk-based approach.

    Deliverable

    Challenge

    Security Program Design

    • Prioritized set of security capabilities
    • Program accountabilities
    • Devise and deploy an approach to gather business requirements, identify and prioritize relevant security capabilities, and assign program accountabilities.
    • Cost and Effort : 2 FTEs x 90 days x $130,000/year

    Program Assessment and Implementation Plan

    • Security program assessment
    • Roadmap of gap closure initiatives
    • Devise and deploy an approach to assess the current state of your security program, identify gap closure or improvement initiatives, and build a transformation roadmap.
    • Cost and Effort : 2 FTEs x 90 days x $130,000/year

    Measured Value

    • Using Info-Tech’s best practice methodology will cut the cost and effort in half.
    • Savings: 2 FTEs x 45 days x $130,000/year = $65,000

    Measure the impact of your project

    Use Info-Tech diagnostics before and after the engagement to measure your progress.

    • Info-Tech diagnostics are standardized surveys that produce historical and industry trends against which to benchmark your organization.
    • Run the Security Business Satisfaction and Alignment diagnostic now, and again in twelve months to assess business satisfaction with the security program and measure the impact of your program improvements.
    • Reach out to your account manager or follow the link to deploy the diagnostic and measure your success. Diagnostics are included in your membership.

    Inform this step with Info-Tech diagnostic results

    • Info-Tech diagnostics are standardized surveys that accelerate the process of gathering and analyzing pain point data.
    • Diagnostics also produce historical and industry trends against which to benchmark your organization.
    • Reach out to your account manager or follow the links to deploy some or all these diagnostics to validate your assumptions. Diagnostics are included in your membership.

    Governance & Management Maturity Scorecard
    Understand the maturity of your security program across eight domains.
    Audience: Security Manager

    Security Business Satisfaction and Alignment Report
    Assess the organization’s satisfaction with the security program.
    Audience: Business Leaders

    CIO Business Vision
    Assess the organization’s satisfaction with IT services and identify relevant challenges.
    Audience: Business Leaders

    Executive Brief Case Study

    INDUSTRY: Higher Education

    SOURCE: Interview

    Building a business-aligned security program

    Portland Community College (PCC) is the largest post-secondary institution in Oregon and serves more than 50,000 students each year. The college has a well-established information technology program, which supports its education mission in four main campuses and several smaller centers.

    PCC launched a security program modernization effort to deal with the evolving threat landscape in higher education. The CISO studied the enterprise strategy and goals and reviewed the college’s risk profile and compliance requirements. The exercise helped the organization prioritize security capabilities for the renewal effort and informed the careful assessment of technical controls in the current security program.

    Results

    Laying the right foundations for the security program helped the security function understand how to provide the organization with a clear report of its security posture. The CISO now reports directly to the board of directors and works with stakeholders to align cost, performance, and risk reduction objectives with the needs of the college.

    The security program modernization effort prioritized several critical design factors

    • Enterprise Strategy
    • Enterprise Goals
    • IT Risk Profile
    • IT-Related Issues
    • IT Threat Landscape
    • Compliance Requirements

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3

    Call #1:
    Scope requirements, objectives, and specific challenges.

    Call #2:
    Define business context, assess risk profile, and identify existing security issues.

    Define initial design of security program.

    Call #3:
    Evaluate threat landscape and compliance requirements.

    Call #4:
    Analyze the role of IT, the security sourcing model, technology adoption, and implementation models.

    Refine the design of the security program.

    Call #5:
    Identify program accountabilities.

    Call #6:
    Design program target state and draft security program implementation plan.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is 4 to 6 calls over the course of 6 months.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5

    Initial Security
    Program Design

    Refine Security
    Program Design

    Security Program
    Gap Analysis

    Roadmap and Implementation Plan

    Next Steps and
    Wrap-Up (offsite)

    Activities

    1.1.0 Review Info-Tech diagnostic results

    1.1.1 Identify project context

    1.1.2 Identify enterprise strategy

    1.2.1 Identify enterprise goals

    1.2.2 Build a goals cascade

    1.3 Assess the risk profile

    1.4 Identify IT-related issues

    1.5 Evaluate initial program design

    2.1.1 Gauge threat landscape

    2.1.2 Identify compliance requirements

    2.2.1 Categorize the role of IT

    2.2.2 Identify the sourcing model

    2.3.1 Identify the IT implementation model

    2.4.1 Identify the tech adoption strategy

    2.5.1 Refine the design of the program

    3.1 Identify program accountabilities

    3.2.1 Conduct program gap analysis

    3.2.2 Prioritize initiatives

    3.3.1 Build program roadmap

    3.3.2 Finalize implementation plan

    3.3.3 Sponsor check-in

    4.1 Complete in-progress deliverables from previous four days

    4.2 Set up review time for workshop deliverables and to discuss next steps

    Deliverables

    1. Project context
    2. Stakeholder satisfaction feedback on security program
    3. Initial set of prioritized security capabilities
    1. Refined set of prioritized security capabilities
    1. Documented program accountabilities
    2. Security program gap analysis
    1. Roadmap of initiatives
    2. Communication deck for program design and implementation
    1. Completed security program design
    2. Security program design and implementation plan

    Customize your journey

    The security design blueprint pairs well with security governance and security strategy.

    • The prioritized set of security capabilities you develop during the program design project will inform efforts to develop other parts of your security program, like the security governance and management program and the security strategy.
    • Work with your member services director, executive advisor, or technical counselor to scope the journey you need. They will work with you to align the subject matter experts to support your roadmap and workshops.

    Workshop
    Days 1 and 2

    Workshop
    Days 3 and 4

    Security Program Design Factors

    Security Program Gap Analysis or
    Security Governance and Management

    Master the MSA for Your Managed Services Providers

    • Buy Link or Shortcode: {j2store}235|cart{/j2store}
    • member rating overall impact: 9.7/10 Overall Impact
    • member rating average dollars saved: $9,869 Average $ Saved
    • member rating average days saved: 4 Average Days Saved
    • Parent Category Name: Vendor Management
    • Parent Category Link: /vendor-management
    • Master Services Agreements and Service Level Agreements are tedious, and reviewers may lack the skills and experience to effectively complete the process.
    • Managed services providers have a repository of contract terms and conditions that are road-tested and prepackaged, and which are often biased in their favor.
    • With many different pricing options, it is difficult to choose the services you need.

    Our Advice

    Critical Insight

    • Manage your managed services providers. Added value is realized when managed service providers are in tune with your IT strategies, goals, and mission.
    • Negotiate an agreement that is beneficial to both parties. The most successful partnerships are a win-win agreement.
    • Lawyers can’t ensure you get the best business deal. They tend to look at general terms and conditions and may overlook IT-specific components.

    Impact and Result

    • Understanding managed services providers, including their roles and pricing models, will give you valuable insight into negotiating the best deal for your organization.
    • Info-Tech’s contract review methodology will help you navigate the complex process of managed services provider contract evaluation and review all the key details to maximize the benefits to your organization.
    • This blueprint provides guidance on catching vendor-biased terms and conditions, and suggests tips for getting managed services providers to take on their fair share of responsibilities.

    Master the MSA for Your Managed Services Providers Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should master the MSA for your MSPs, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Review terms and conditions for your MSP contract

    Use Info-Tech’s MSA Contract Review Tool to locate and track improvement areas in your MSAs.

    • Master the MSA for Your Managed Services Providers – Phase 1: Review Terms and Conditions of Your MSP Contract
    • MSA Contract Review Tool
    [infographic]

    Build a Winning Business Process Automation Playbook

    • Buy Link or Shortcode: {j2store}407|cart{/j2store}
    • member rating overall impact: 8.3/10 Overall Impact
    • member rating average dollars saved: $8,065 Average $ Saved
    • member rating average days saved: 7 Average Days Saved
    • Parent Category Name: Business Analysis
    • Parent Category Link: /business-analysis
    • Organizations often have many business processes that rely on manual, routine, and repetitive data collection and processing work. These processes need to be automated to meet strategic priorities.
    • Your stakeholders may have decided to invest in process automation solutions. They may be ready to begin the planning and delivery of their first automated processes.
    • However, if your processes are costly, slow, defective, and do not generate the value end users want, automation will only magnify these inefficiencies.

    Our Advice

    Critical Insight

    • Put the user front and center. Aim to better understand the end user and their operational environment. Use cases, data models, and quality factors allow you to visualize the human-computer interactions from an end-user perspective and initiate a discussion on how technology and process improvements can be better positioned to help your end users.
    • Build for the future. Automation sets the technology foundations and process governance and management building blocks in your organization. Expect that more automation will be done using earlier investments.
    • Manage automations as part of your application portfolio. Automations are add-ons to your application portfolio. Unmanaged automations, like applications, will sprawl and reduce in value over time. A collaborative rationalization practice pinpoints where automation is required and identifies which business inefficiencies should be automated next.

    Impact and Result

    • Clarify the problem being solved. Gain a grounded understanding of your stakeholders’ drivers for business process automation. Discuss current business operations and systems to identify automation candidates.
    • Optimate your processes. Apply good practices to first optimize (opti-) and then automate (-mate) key business processes. Take a user-centric perspective to understand how users interact with technology to complete their tasks.
    • Deliver minimum viable automations (MVAs). Maximize the learning of automation solutions and business operational changes through small, strategic automation use cases. This sets the foundations for a broader automation practice.

    Build a Winning Business Process Automation Playbook Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Business Process Automation Deck – A step-by-step document that walks you through how to optimize and automate your business processes.

    This blueprint helps you develop a repeatable approach to understand your process challenges and to optimize and automate strategic business processes.

    • Build a Winning Business Process Automation Playbook – Phases 1-3

    2. Business Process Automation Playbook – A repeatable set of practices to assess, optimize, and automate your business processes.

    This playbook template gives your teams a step-by-step guide to build a repeatable and standardized framework to optimize and automate your processes.

    • Business Process Automation Playbook

    3. Process Interview Template – A structured approach to interviewing stakeholders about their business processes.

    Info-Tech's Process Interview Template provides a number of sections that you can populate to help facilitate and document your stakeholder interviews.

    • Process Interview Template

    4. Process Mapping Guide – A guide to mapping business processes using BPMN standards.

    Info-Tech's Process Mapping Guide provides a thorough framework for process mapping, including the purpose and benefits, the best practices for facilitation, step-by-step process mapping instructions, and process mapping naming conventions.

    • Process Mapping Guide

    Infographic

    Workshop: Build a Winning Business Process Automation Playbook

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Automation Opportunities

    The Purpose

    Understand the goals and visions of business process automation.

    Develop your guiding principles.

    Build a backlog of automation opportunities

    Key Benefits Achieved

    Business process automation vision, expectations, and objectives.

    High-priority automation opportunities identified to focus on.

    Activities

    1.1 State your objectives and metrics.

    1.2 Build your backlog.

    Outputs

    Business process automation vision and objectives

    Business process automation guiding principles

    Process automation opportunity backlog

    2 Define Your MVAs

    The Purpose

    Assess and optimize high-strategic-importance business process automation use cases from the end user’s perspective.

    Shortlist your automation solutions.

    Build and plan to deliver minimum viable automations (MVAs).

    Key Benefits Achieved

    Repeatable framework to assess and optimize your business process.

    Selection of the possible solutions that best fit the business process use case.

    Maximized learning with a low-risk minimum viable automation.

    Activities

    2.1 Optimize your processes.

    2.2 Automate your processes.

    2.3 Define and roadmap your MVAs.

    Outputs

    Assessed and optimized business processes with a repeatable framework

    Fit assessment of use cases to automation solutions

    MVA definition and roadmap

    3 Deliver Your MVAs

    The Purpose

    Modernize your SDLC to support business process automation delivery.

    Key Benefits Achieved

    An SDLC that best supports the nuances and complexities of business process automation delivery.

    Activities

    3.1 Deliver your MVAs

    Outputs

    Refined and enhanced SDLC

    Secure Operations in High-Risk Jurisdictions

    • Buy Link or Shortcode: {j2store}369|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
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    • Parent Category Name: Security Strategy & Budgeting
    • Parent Category Link: /security-strategy-and-budgeting

    Business operations in high-risk areas of the world contend with complex threat environments and risk scenarios that often require a unique response. But traditional approaches to security strategy often miss these jurisdictional risks, leaving organizations vulnerable to threats that range from cybercrime and data breaches to fines and penalties.

    Security leaders need to identify high-risk jurisdictions, inventory critical assets, identify vulnerabilities, assess risks, and identify security controls necessary to mitigate those risks.

    Secure operations and protect critical assets in high-risk regions

    Across risks that include insider threats and commercial surveillance, the two greatest vulnerabilities that organizations face in high-risk parts of the world are travel and compliance. Organizations can make small adjustments to their security program to address these risks:

    1. Support high-risk travel: Put measures and guidelines in place to protect personnel, data, and devices before, during, and after employee travel.
    2. Mitigate compliance risk: Consider data residency requirements, data breach notification, cross-border data transfer, and third-party risks to support business growth.

    Using these two prevalent risk scenarios in high-risk jurisdictions as examples, this research walks you through the steps to analyze the threat landscape, assess security risks, and execute a response to mitigate them.

    Secure Operations in High-Risk Jurisdictions Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Secure Operations in High-Risk Jurisdictions – A step-by-step approach to mitigating jurisdictional security and privacy risks.

    Traditional approaches to security strategy often miss jurisdictional risks. Use this storyboard to make small adjustments to your security program to mitigate security risks in high-risk jurisdictions.

    • Secure Operations in High-Risk Jurisdictions – Phases 1-3

    2. Jurisdictional Risk Register and Heat Map Tool – A tool to inventory, assess, and treat jurisdictional risks.

    Use this tool to track jurisdictional risks, assess the exposure of critical assets, and identify mitigation controls. Use the geographic heatmap to communicate inherent jurisdictional risk with key stakeholders.

    • Jurisdictional Risk Register and Heat Map Tool

    3. Guidelines for Key Jurisdictional Risk Scenarios – Two structured templates to help you develop guidelines for two key jurisdictional risk scenarios: high-risk travel and compliance risk

    Use these two templates to develop help you develop your own guidelines for key jurisdictional risk scenarios. The guidelines address high-risk travel and compliance risk.

    • Digital Safety Guidelines for International Travel
    • Guidelines for Compliance With Local Security and Privacy Laws Template

    Infographic

    Workshop: Secure Operations in High-Risk Jurisdictions

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Identify Context for Risk Assessment

    The Purpose

    Assess business requirements and evaluate security pressures to set the context for the security risk assessment.

    Key Benefits Achieved

    Understand the goals of the organization in high-risk jurisdictions.

    Assess the threats to critical assets in these jurisdictions and capture stakeholder expectations for information security.

    Activities

    1.1 Determine assessment scope.

    1.2 Determine business goals.

    1.3 Determine compliance obligations.

    1.4 Determine risk appetite.

    1.5 Conduct pressure analysis.

    Outputs

    Business requirements

    Security pressure analysis

    2 Analyze Key Risk Scenarios for High-Risk Jurisdictions

    The Purpose

    Build key risk scenarios for high-risk jurisdictions.

    Key Benefits Achieved

    Identify critical assets in high-risk jurisdictions, their vulnerabilities to relevant threats, and the adverse impact should malicious agents exploit them.

    Assess risk exposure of critical assets in high-risk jurisdictions.

    Activities

    2.1 Identify critical assets.

    2.2 Identify threats.

    2.3 Assess risk likelihood.

    2.4 Assess risk impact.

    Outputs

    Key risk scenarios

    Jurisdictional risk exposure

    Jurisdictional Risk Register and Heat Map

    3 Build Risk Treatment Roadmap

    The Purpose

    Prioritize and treat jurisdictional risks to critical assets.

    Key Benefits Achieved

    Build an initiative roadmap to reduce residual risks in high-risk jurisdictions.

    Activities

    3.1 Identify and assess risk response.

    3.2 Assess residual risks.

    3.3 Identify security controls.

    3.4 Build initiative roadmap.

    Outputs

    Action plan to mitigate key risk scenarios

    Further reading

    Secure Operations in High-Risk Jurisdictions

    Assessments often omit jurisdictional risks. Are your assets exposed?

    EXECUTIVE BRIEF

    Analyst Perspective

    Operations in high-risk jurisdictions face unique security scenarios.

    The image contains a picture of Michel Hebert.

    Michel Hébert

    Research Director

    Security and Privacy

    Info-Tech Research Group


    The image contains a picture of Alan Tang.

    Alan Tang

    Principal Research Director

    Security and Privacy

    Info-Tech Research Group


    Traditional approaches to security strategies may miss key risk scenarios that critical assets face in high-risk jurisdictions. These include high-risk travel, heightened insider threats, advanced persistent threats, and complex compliance environments. Most organizations have security strategies and risk management practices in place, but securing global operations requires its own effort. Assess the security risk that global operations pose to critical assets. Consider the unique assets, threats, and vulnerabilities that come with operations in high-risk jurisdictions. Focus on the business activities you support and integrate your insights with existing risk management practices to ensure the controls you propose get the visibility they need. Your goal is to build a plan that mitigates the unique security risks that global operations pose and secures critical assets in high-risk areas. Don’t leave security to chance.

    Executive Summary

    Your Challenge

    • Security leaders who support operations in many countries struggle to mitigate security risks to critical assets. Operations in high-risk jurisdictions contend with complex threat environments and security risk scenarios that often require a unique response.
    • Security leaders need to identify critical assets, assess vulnerabilities, catalog threats, and identify the security controls necessary to mitigate related operational risks.

    Common Obstacles

    • Securing operations in high-risk jurisdictions requires additional due diligence. Each jurisdiction involves a different risk context, which complicates efforts to identify, assess, and mitigate security risks to critical assets.
    • Security leaders need to engage the organization with the right questions and identify high-risk vulnerabilities and security risk scenarios to help stakeholders make an informed decision about how to assess and treat the security risks they face in high-risk jurisdictions.

    Info-Tech’s Approach

    Info-Tech has developed an effective approach to protecting critical assets in high-risk jurisdictions.

    This approach includes tools for:

    • Evaluating the security context of your organization’s high-risk jurisdictions.
    • Identifying security risk scenarios unique to high-risk jurisdictions and assessing the exposure of critical assets.
    • Planning and executing a response.

    Info-Tech Insight

    Organizations with global operations must contend with a more diverse set of assets, threats, and vulnerabilities when they operate in high-risk jurisdictions. Security leaders need to take additional steps to secure operations and protect critical assets.

    Business operations in high-risk jurisdictions face a more complex security landscape

    Information security risks to business operations vary widely by region.

    The 2022 Allianz Risk Barometer surveyed 2,650 business risk specialists in 89 countries to identify the most important risks to operations. The report identified cybercrime, IT failures, outages, data breaches, fines, and penalties as the most important global business risks in 2022, but their results varied widely by region. The standout finding of the 2022 Allianz Risk Barometer is the return of security risks as the most important threat to business operations. Security risks will continue to be acute beyond 2022, especially in Africa, the Middle East, Europe, and the Asia-Pacific region, where they will dwarf risks of supply chain interruptions, natural catastrophe, and climate change.

    Global operations in high-risk jurisdictions contend with more diverse threats. These security risk scenarios are not captured in traditional security strategies.

    The image contains a picture of the world map that has certain areas of the map highlighted in various shades of blue based on higher security-related business risks.

    Figures represent the number of cybersecurity risks business risk specialists selected as a percentage of all business risks (Allianz, 2022). Higher scores indicate jurisdictions with higher security-related business risks. Jurisdictions without data are in grey.

    Different jurisdictions’ commitment to cybersecurity also varies widely, which increases security risks further

    The Global Cybersecurity Index (GCI) provides insight into the commitment of different countries to cybersecurity.

    The index assesses a country’s legal framework to identify basic requirements that public and private stakeholders must uphold and the legal instruments prohibiting harmful actions.

    The 2020 GCI results show overall improvement and strengthening of the cybersecurity agenda globally, but significant regional gaps persist. Of the 194 countries surveyed:

    • 33% had no data protection legislation.
    • 47% had no breach notification measures in place.
    • 50% had no legislation on the theft of personal information.
    • 19% still had no legislation on illegal access.

    Not every jurisdiction has the same commitment to cybersecurity. Protecting critical assets in high-risk jurisdictions requires additional due diligence.

    The image contains a picture of the world map that has certain areas of the map highlighted in various shades of blue based on scores in relation to the Global Security Index.

    The diagram sets out the score and rank for each country that took part in the Global Cybersecurity Index (ITU, 2021)

    Higher scores show jurisdictions with a lower rank on the CGI, which implies greater risk. Jurisdictions without data are in grey.

    Securing critical assets in high-risk jurisdictions requires additional effort

    Traditional approaches to security strategy may miss these key risk scenarios.

    As a result, security leaders who support operations in many countries need to take additional steps to mitigate security risks to critical assets.

    Guide stakeholders to make informed decisions about how to assess and treat the security risks and secure operations.

    • Engage the organization with the right questions.
    • Identify critical assets and assess vulnerabilities.
    • Catalogue threats and build risk scenarios.
    • Identify the security controls necessary to mitigate risks.

    Work with your organization to analyze the threat landscape, assess security risks unique to high-risk jurisdictions, and execute a response to mitigate them.

    This project blueprint works through this process using the two most prevalent risk scenarios in high-risk jurisdictions: high-risk travel and compliance risk.

    Key Risk Scenarios

    • High-Risk Travel
    • Compliance Risk
    • Insider Threat
    • Advanced Persistent Threat
    • Commercial Surveillance
    The image contains a screenshot of an Info-Tech thought model regarding secure global operations in high-risk jurisdictions.

    Travel risk is the first scenario we use as an example throughout the blueprint

    • This project blueprint outlines a process to identify, assess, and mitigate key risk scenarios in high-risk jurisdictions. We use two common key risk scenarios as examples throughout the deck to illustrate how you create and assess your own scenarios.
    • Supporting high-risk travel is the first scenario we will study in-depth as an example. Business growth, service delivery, and mergers and acquisitions can lead end users to travel to high-risk jurisdictions where staff, devices, and data are at risk.
    • Compromised or stolen devices can provide threat actors with access to data that could compromise the organization’s strategic, economic, or competitive advantage or expose the organization to regulatory risk.

    The project blueprint includes template guidance in Phase 3 to help you build and deploy your own travel guidelines to protect critical assets and support end users before they leave, during their trip, and when they return.

    Before you leave

    • Identify high-risk countries.
    • Enable controls.
    • Limit what you pack.

    During your trip

    • Assume you are monitored.
    • Limit access to systems.
    • Prevent theft.

    When you return

    • Change your password.
    • Restore your devices.

    Compliance risk is the second scenario we use as an example

    • Mitigating compliance risk is the second scenario we will study as an example in this blueprint. The legal and regulatory landscape is evolving rapidly to keep step with the pace of technological change. Security and privacy leaders are expected to mitigate the risk of noncompliance as the organization expands to new jurisdictions.
    • Later sections will show how to think through at least four compliance risks, including:
      • Cross-border data transfer
      • Third-party risk management
      • Data breach notification
      • Data residency

    The project blueprint includes template guidance in Phase 3 to help you deploy your own compliance governance controls as a risk mitigation measure.

    Secure Operations in High-Risk Jurisdictions: Info-Tech’s methodology

    1. Identify Context

    2. Assess Risks

    3. Execute Response

    Phase Steps

    1. Assess business requirements
    2. Evaluate security pressures
    1. Identify risks
    2. Assess risk exposure
    1. Treat security risks
    2. Build initiative roadmap

    Phase Outcomes

    • Internal security pressures that capture the governance, policies, practices, and risk tolerance of the organization
    • External security pressures that capture the expectations of customers, regulators, legislators, and business partners
    • A heatmap that captures not only the global exposure of your critical assets but also the business processes they support
    • A security risk register to allow for the easy transfer of critical assets’ global security risk data to your organization’s enterprise risk management practice
    • A roadmap of prioritized initiatives to apply relevant controls and secure global assets
    • A set of key risk indicators to monitor and report your progress

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Business Security Requirements

    Identify the context for the global security risk assessment, including risk appetite and risk tolerance.

    Jurisdictional Risk Register and Heatmap

    Identify critical global assets and the threats they face in high-risk jurisdictions and assess exposure.

    Mitigation Plan

    Roadmap of initiatives and security controls to mitigate global risks to critical assets. Tools and templates to address key security risk scenarios.

    Key deliverable:

    Jurisdictional Risk Register and Heatmap

    Use the Jurisdictional Risk Register and Heatmap Tool to capture information security risks to critical assets in high-risk jurisdictions. The tool generates a world chart that illustrates the risks global operations face to help you engage the business and execute a response.

    Blueprint benefits

    Protect critical assets in high-risk jurisdictions

    IT Benefits

    Assess and remediate information security risk to critical assets in high-risk jurisdictions.

    Easily integrate your risk assessment with enterprise risk assessments to improve communication with the business.

    Illustrate key information security risk scenarios to make the case for action in terms the business understands.

    Business Benefits

    Develop mitigation plans to protect staff, devices, and data in high-risk jurisdictions.

    Support business growth in high-risk jurisdictions without compromising critical assets.

    Mitigate compliance risk to protect your organization’s reputation, avoid fines, and ensure business continuity.

    Quantify the impact of securing global operations

    The tool included with this blueprint can help you measure the impact of implementing the research

    • Use the Jurisdictional Risk Register and Heatmap Tool to describe the key risk scenarios you face, assess their likelihood and impact, and estimate the cost of mitigating measures. Working through the project in this way will help you quantify the impact of securing global operations.
    The image contains a screenshot of Info-Tech's Jurisdictional Risk Register and Heatmap Tool. The image contains a screenshot of the High-Risk Travel Jurisdiction.

    Establish Baseline Metrics

    • Review existing information security and risk management metrics and the output of the tools included with the blueprint.
    • Identify metrics to measure the impact of your risk management efforts. Focus specifically on high-risk jurisdictions.
    • Compare your results with those in your overall security and risk management program.

    ID

    Metric

    Why is this metric valuable?

    How do I calculate it?

    1.

    Overall Exposure – High-Risk Jurisdictions

    Illustrates the overall exposure of critical assets in high-risk jurisdictions.

    Use the Jurisdictional Risk Register and Heatmap Tool. Calculate the impact times the probability rating for each risk. Take the average.

    2.

    # Risks Identified – High-Risk Jurisdictions

    Informs risk tolerance assessments.

    Use the Jurisdictional Risk Register and Heatmap Tool.

    3.

    # Risks Treated – High-Risk Jurisdictions

    Informs residual risk assessments.

    Use the Jurisdictional Risk Register and Heatmap Tool.

    4.

    Mitigation Cost – High-Risk Jurisdictions

    Informs cost-benefit analysis to determine program effectiveness.

    Use the Jurisdictional Risk Register and Heatmap Tool.

    5.

    # Security Incidents – High-Risk Jurisdictions

    Informs incident trend calculations to determine program effectiveness.

    Draw the information from your service desk or IT service management tool.

    6.

    Incident Remediation Cost – High-Risk Jurisdictions

    Informs cost-benefit analysis to determine program effectiveness.

    Estimate based on cost and effort, including direct and indirect cost such as business disruptions, administrative finds, reputational damage, etc.

    7.

    TRENDS: Program Effectiveness – High-Risk Jurisdictions

    # of security incidents over time. Remediation : Mitigation costs over time

    Calculate based on metrics 5 to 7.

    Info-Tech offers various levels of support to best suit your needs.

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1

    Call #1: Scope project requirements, determine assessment scope, and discuss challenges.

    Phase 2

    Call #2: Conduct initial risk assessment and determine risk tolerance.

    Call #3: Evaluate security pressures in high-risk jurisdictions.

    Call #4: Identify risks in high-risk jurisdictions.

    Call #5: Assess risk exposure.

    Phase 3

    Call #6: Treat security risks in high-risk jurisdictions.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization. A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    Workshop Overview

    Contact your account representative for more information. workshops@infotech.com 1-888-670-8889

    Days 1

    Days 2-3

    Day 4

    Day 5

    Identify Context

    Key Risk Scenarios

    Build Roadmap

    Next Steps and Wrap-Up (offsite)

    Activities

    1.1.1 Determine assessment scope.

    1.1.2 Determine business goals.

    1.1.3 Identify compliance obligations.

    1.2.1 Determine risk appetite.

    1.2.2 Conduct pressure analysis.

    2.1.1 Identify assets.

    2.1.2 Identify threats.

    2.2.1 Assess risk likelihood.

    2.2.2 Assess risk impact.

    3.1.1 Identify and assess risk response.

    3.1.2 Assess residual risks.

    3.2.1 Identify security controls.

    3.2.2 Build initiative roadmap.

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. Business requirements for security risk assessment
    2. Identification of high-risk jurisdictions
    3. Security threat landscape for high-risk jurisdictions
    1. Inventory of relevant threats, critical assets, and their vulnerabilities
    2. Assessment of adverse effects should threat agents exploit vulnerabilities
    3. Risk register with key risk scenarios and heatmap of high-risk jurisdictions
    1. Action plan to mitigate key risk scenarios
    2. Investment and implementation roadmap
    1. Completed information security risk assessment for two key risk scenarios
    2. Risk mitigation roadmap

    No safe jurisdictions

    Stakeholders sometimes ask information security and privacy leaders to produce a list of safe jurisdictions from which to operate. We need to help them see that there are no safe jurisdictions, only relatively risky ones. As you build your security program, deepen the scope of your risk assessments to include risk scenarios critical assets face in different jurisdictions. These risks do not need to rule out operations, but they may require additional mitigation measures to keep staff, data, and devices safe and reduce potential reputational harms.

    Traditional approaches to security strategy often omit jurisdictional risks.

    Global operations must contend with a more complex security landscape. Secure critical assets in high-risk jurisdictions with a targeted risk assessment.

    The two greatest risks are high-risk travel and compliance risk.

    You can mitigate them with small adjustments to your security program.

    Support High-Risk Travel

    When securing travel to high-risk jurisdictions, you must consider personnel safety as well as data and device security. Put measures and guidelines in place to protect them before, during, and after travel.

    Mitigate Compliance Risk

    Think through data residency requirements, data breach notification, cross-border data transfer, and third-party risks to support business growth and mitigate compliance risks in high-risk jurisdictions to protect your organization’s reputation and avoid hefty fines or business disruptions.

    Phase 1

    Identify Context

    This phase will walk you through the following activities:

    • Assess business requirements to understand the goals of the organization’s global operations, as well as its risk governance, policies, and practices.
    • Evaluate jurisdictional security pressures to understand threats to critical assets and capture the expectations of external stakeholders, including customers, regulators, legislators, and business partners, and assess risk tolerance.

    This phase involves the following participants:

    • Business stakeholders
    • IT leadership
    • Security team
    • Risk and Compliance

    Step 1.1

    Assess Business Requirements

    Activities

    1.1.1 Determine assessment scope

    1.1.2 Identify enterprise goals in high-risk jurisdictions

    1.1.3 Identify compliance obligations

    This step involves the following participants:

    • Business stakeholders
    • IT leadership
    • Security team
    • Risk and Compliance

    Outcomes of this step

    • Assess business requirements to understand the goals of the organization’s global operations, as well as its risk governance, policies, and practices.

    Focus the risk assessment on high-risk jurisdictions

    Traditional approaches to information security strategy often miss threats to global operations

    • Successful security strategies are typically sensitive to risks to different IT systems and lines of business.
    • However, securing global operations requires additional focus on high-risk jurisdictions, considering what makes them unique.
    • This first phase of the project will help you evaluate the business context of operations in high-risk jurisdictions, including:
      • Enterprise and security goals.
      • Lines of business, physical locations, and IT systems that need additional oversight.
      • Unique compliance obligations.
      • Unique risks and security pressures.
      • Organizational risk tolerance in high-risk jurisdictions.

    Focus your risk assessment on the business activities security supports in high-risk jurisdictions and the unique threats they face to bridge gaps in your security strategy.

    Identify jurisdictions with higher inherent risks

    Your security strategy may not describe jurisdictional risk adequately.

    • Security strategies list lines of business, physical locations, and IT systems the organization needs to secure and those whose security will depend on a third-party. You can find additional guidance on fixing the scope and boundaries of a security strategy in Phase 1 of Build an Information Security Strategy.
    • However, security risks vary widely from one jurisdiction to another according to:
      • Active cyber threats.
      • Legal and regulatory frameworks.
      • Regional security and preparedness capabilities.
    • Your first task is to identify high-risk jurisdictions to target for additional oversight.

    Work closely with your enterprise risk management function.

    Enterprise risk management functions are often tasked with developing risk assessments from composite sources. Work closely with them to complete your own assessment.

    Countries at heightened risk of money laundering and terrorism financing are examples of high-risk jurisdictions. The Financial Action Task Force and the U.S. Treasury publish reports three times a year that identify Non-Cooperative Countries or Territories.

    Develop a robust jurisdictional assessment

    Design an intelligence collection strategy to inform your assessment

    Strategic Intelligence

    White papers, briefings, reports. Audience: C-Suite, board members

    Tactical Intelligence

    Internal reports, vendor reports. Audience: Security leaders

    Operational intelligence

    Indicators of compromise. Audience: IT Operations

    Operational intelligence focuses on machine-readable data used to block attacks, triage and validate alerts, and eliminate threats from the network. It becomes outdated in a matter of hours and is less useful for this exercise.

    Determine travel risks to bolster your assessments

    Not all locations and journeys will require the same security measures.

    • Travel risks vary significantly according to destination, the nature of the trip, and traveler profile.
    • Access to an up-to-date country risk rating system enables your organization and individual staff to quickly determine the overall level of risk in a specific country or location.
    • Based on this risk rating, you can specify what security measures are required prior to travel and what level of travel authorization is appropriate, in line with the organization's security policy or travel security procedures.
    • While some larger organizations can maintain their own country risk ratings, this requires significant capacity, particularly to obtain the necessary information to keep these regularly updated.
    • It may be more effective for your organization to make use of the travel risk ratings provided by an external security information provider, such as a company linked to your travel insurance or travel booking service, if available.
    • Alternatively, various open-source travel risk ratings are available via embassy travel sites or other website providers.

    Without a flexible system to account for the risk exposures of different jurisdictions, staff may perceive measures as a hindrance to operations.

    Develop a tiered risk rating

    The example below outlines potential risk indicators for high-risk travel.

    Rating

    Description

    Low

    Generally secure with adequate physical security. Low violent crime rates. Some civil unrest during significant events. Acts of terrorism rare. Risks associated with natural disasters limited and health threats mainly preventable.

    Moderate

    Periodic civil unrest. Antigovernment, insurgent, or extremist groups active with sporadic acts of terrorism. Staff at risk from common and violent crime. Transport and communications services are unreliable and safety records are poor. Jurisdiction prone to natural disasters or disease epidemics.

    High

    Regular periods of civil unrest, which may target foreigners. Antigovernment, insurgent, or extremist groups very active and threaten political or economic stability. Violent crime rates high, often targeting foreigners. Infrastructure and emergency services poor. May be regular disruption to transportation or communications services. Certain areas off-limits to foreigners. Jurisdictions experiencing natural disasters or epidemics are considered high risk.

    Extreme

    Undergoing active conflict or persistent civil unrest. Risk of being caught up in a violent incident or attack is very high. Authorities may have lost control of significant portions of the country. Lines between criminality and political and insurgent violence are blurred. Foreigners are likely to be denied access to parts of the country. Transportation and communication services are severely degraded or nonexistent. Violence presents a direct threat to staff security.

    Ratings are formulated by assessing several types of risk, including conflict, political/civil unrest, terrorism, crime, and health and infrastructure risks.

    1.1.1 Determine assessment scope

    1 – 2 hours

    1. As a group, brainstorm a list of high-risk jurisdictions to target for additional assessment. Write down as many items as possible to include in:
    • Lines of business
    • Physical locations
    • IT systems

    Pay close attention to elements of the assessment that are not in scope.

  • Discuss the response and the rationale for targeting each of them for additional risk assessments. Identify security-related concerns for different lines of business, locations, user groups, IT systems, and data.
  • Record your responses and your comments in the Information Security Requirements Gathering Tool.
  • Input

    Output

    • Corporate strategy
    • IT strategy
    • Security strategy
    • Relevant threat intelligence
    • A list of high-risk jurisdictions to focus your risk assessment

    Materials

    Participants

    • Laptop
    • Projector
    • Security team
    • IT leadership
    • Business stakeholders
    • Enterprise Risk Management
    • Compliance
    • Legal

    Download the Information Security Requirements Gathering Tool

    Position your efforts in a business context

    Securing critical assets in high-risk jurisdictions is a business imperative

    • Many companies relegate their information security strategies to their IT department. Aside from the strain the choice places on a department that already performs many different functions, it wrongly implies that mitigating information security risk is simply an IT problem.
    • Managing information security risks is a business problem. It requires that organizations identify their risk appetite, prioritize relevant threats, and define risk mitigation initiatives. Business leaders can only do these activities effectively in a context that recognizes the business and financial benefits of implementing protections.
    • This is notably true of businesses with operations in many different countries. Each jurisdiction has its own set of security risks the organization must account for, as well as unique local laws and regulations that affect business operations.
    • In high-risk jurisdictions, your efforts must consider the unique operational challenges your organization may not face in its home country. Your efforts to secure critical assets will be most successful if you describe key risk scenarios in terms of their impact on business goals.
    • You can find additional guidance on assessing the business context of a security strategy in Phase 1 of Build an Information Security Strategy.

    Do you understand the unique business context of operations in high-risk jurisdictions?

    1.1.2 Identify business goals

    Estimated Time: 1-2 hours

    1. As a group, brainstorm the primary and secondary business goals of the organization. Focus your assessment on operations in high-risk jurisdictions you identified in Exercise 1.1.1. Review:
    • Relevant corporate and IT strategies.
    • The business goal definitions and indicator metrics in tab 2, “Goals Definition,” of the Information Security Requirements Gathering Tool.
  • Limit business goals to no more than two primary goals and three secondary goals. This limitation will help you prioritize security initiatives at the end of the project.
  • For each business goal, identify up to two security alignment goals that will support business goals in high-risk jurisdictions.
  • Input

    Output

    • Corporate strategy
    • IT strategy
    • Security strategy
    • Your goals for the security risk assessment for high-risk jurisdictions

    Materials

    Participants

    • Laptop
    • Projector
    • Security team
    • IT leadership
    • Business stakeholders
    • Risk Management
    • Compliance
    • Legal

    Download the Information Security Requirements Gathering Tool

    Record business goals

    Capture the results in the Information Security Requirements Gathering Tool

    1. Record the primary and secondary business goals you identified in tab 3, “Goals Cascade,” of the Information Security Requirements Gathering Tool.
    2. Next, record the two security alignment goals you selected for each business goal based on the tool’s recommendations.
    3. Finally, review the graphic diagram that illustrates your goals on tab 6, “Results,” of the Information Security Requirements Gathering Tool.
    4. Revisit this exercise whenever operations expands to a new jurisdiction to capture how they contribute to the organization’s mission and vision and how the security program can support them.
    The image contains a screenshot of Tab 3, Goals Cascade.

    Tab 3, Goals Cascade

    The image contains a screenshot of Tab 6, Results.

    Tab 6, Results

    Analyze business goals

    Assess how operating in multiple jurisdictions adds nuance to your business goals

    • Security leaders need to understand the direction of the business to propose relevant security initiatives that support business goals in high-risk jurisdictions.
    • Operating in different jurisdictions carries its own degree of risk. The organization is subject not only to the information security risks and legal frameworks of its country of origin but also to those associated with international jurisdictions.
    • You need to understand where your organization operates and how these different jurisdictions contribute to your business goals to support their performance and protect the firm’s reputation.
    • This exercise will make an explicit link between security and privacy concerns in high-risk jurisdictions, what the business cares about, and what security is trying to accomplish.

    If the organization is considering a merger and acquisition project that will expand operations in jurisdictions with different travel risk profiles, the security organization needs to revise the security strategy to ensure the organization can support high-risk travel and mitigate risks to critical assets.

    Identify compliance obligations

    Data compliance obligations loom large in high-risk jurisdictions

    The image contains four hexagons, each with their own words. SOX, PCI DSS, HIPAA, HITECH.

    Security leaders are familiar with most conventional regulatory obligations that govern financial, personal, and healthcare data in North America and Europe.

    The image contains four hexagons, each with their own words. Residency, Cross-Border Transfer, Breach Notification, Third-Party Risk Mgmt.

    Data privacy concerns, nationalism, and the economic value of data are all driving jurisdictions to adopt data residency and data localization and to shut down the cross-border transfer of data.

    The next step requires you to consider the compliance obligations the organization needs to meet to support the business as it expands to other jurisdictions through natural growth, mergers, and acquisitions.

    1.1.3 Identify compliance obligations

    Estimated Time: 1-2 hours

    1. As a group, brainstorm compliance obligations in target jurisdictions. Focus your assessment on operations in high-risk jurisdictions.
    2. Include:

    • Laws
    • Governing regulations
    • Industry standards
    • Contractual agreements
  • Record your compliance obligations and comments on tab 4, “Compliance Obligations,” of the Information Security Requirements Gathering Tool.
  • If you need to take full stock of the laws and regulations in place in the jurisdictions where you operate that you are not familiar with, consider seeking local legal counsel to help you navigate this exercise.
  • Input

    Output

    • Legal and compliance frameworks in target jurisdictions
    • Mandatory and voluntary compliance obligations for target jurisdictions

    Materials

    Participants

    • Laptop
    • Projector
    • Security team
    • IT leadership
    • Business stakeholders
    • Risk Management
    • Compliance
    • Legal

    Download the Information Security Requirements Gathering Tool

    Step 1.2

    Evaluate Security Pressures

    Activities

    1.2.1 Conduct initial risk assessment

    1.2.2 Conduct pressure analysis

    1.2.3 Determine risk tolerance

    This step involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Outcomes of this step

    Identify threats to global assets and capture the security expectations of external stakeholders, including customers, regulators, legislators, and business partners, and determine risk tolerance.

    Evaluate security pressures to set the risk context

    Perform an initial assessment of high-risk jurisdictions to set the context.

    Assess:

    • The threat landscape.
    • The security pressures from key stakeholders.
    • The risk tolerance of your organization.

    You should be able to find the information in your existing security strategy. If you don’t have the information, work through the next three steps of the project blueprint.

    The image contains a diagram to demonstrate evaluating security pressures, as described in the text above.

    Some jurisdictions carry inherent risks

    • Jurisdictional risks stem from legal, regulatory, or political factors that exist in different countries or regions. They can also stem from unexpected legal changes in regions where critical assets have exposure. Understanding jurisdictional risks is critical because they can require additional security controls.
    • Jurisdictional risk tends to be higher in jurisdictions:
      • Where the organization:
        • Conducts high-value or high-volume financial transactions.
        • Supports and manages critical infrastructure.
        • Has high-cost data or data whose compromise could undermine competitive advantage.
        • Has a high percentage of part-time employees and contractors.
        • Experiences a high rate of employee turnover.
      • Where state actors:
        • Have a low commitment to cybersecurity, financial, and privacy legislation and regulation.
        • Support cybercrime organizations within their borders.

    Jurisdictional risk is often reduced to countries where money laundering and terrorist activities are high. In this blueprint, the term refers to the broader set of information security risks that arise when operating in a foreign country or jurisdiction.

    Five key risk scenarios are most prevalent

    Key Risk Scenarios

    • High-Risk Travel
    • Compliance Risk
    • Insider Threat
    • Advanced Persistent Threat
    • Commercial Surveillance

    Security leaders who support operations in many countries need to take additional steps to mitigate security risks to critical assets. The goal of the next two exercises is to analyze the threat landscape and security pressures unique to high-risk jurisdictions, which will inform the construction of key scenarios in Phase 2. These five scenarios are most prevalent in high-risk jurisdictions. Keep them in mind as you go through the exercises in this section.

    1.2.1 Assess jurisdictional risk

    1-3 hours

    1. As a group, review the questions on tab 2, “Risk Assessment,” of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following risk elements with a focus on high-risk jurisdictions:
    3. Review each question in tab 2 of the Information Security Pressure Analysis Tool and select the most appropriate response.

    Input

    Output

    • Existing security strategy
    • List of organizational assets
    • Historical data on information security incidents
    • Completed risk assessment

    Materials

    Participants

    • Information Security Pressure Analysis Tool
    • Security team
    • IT leadership
    • Risk Management

    For more information on how to complete the risk assessment questionnaire, see Step 1.2.1 of Build an Information Security Strategy.

    1.2.2 Conduct pressure analysis

    1-3 hours

    1. As a group, review the questions on tab 3, “Pressure Analysis,” of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following pressure elements with a focus on high-risk jurisdictions:
    • Compliance and oversight
    • Customer expectations
    • Business expectations
    • IT expectations
  • Review each question in the questionnaire and provide the most appropriate response using the drop-down list. It may be helpful to consult with the appropriate departments to obtain their perspectives.
  • For more information on how to complete the pressure analysis questionnaire, see Step 1.3 of Build an Information Security Strategy.

    Input

    Output

    • Information on various pressure elements within the organization
    • Existing security strategy
    • Completed pressure analysis

    Materials

    Participants

    • Information Security Pressure Analysis Tool
    • Security team
    • IT leadership
    • Business leaders
    • Compliance

    A low security pressure means that your stakeholders do not assign high importance to information security. You may need to engage stakeholders with the right key risk scenarios to illustrate jurisdictional risk and generate support for new security controls.

    Download the Information Security Pressure Analysis Tool

    Assess risk tolerance

    • Risk tolerance expresses the types and amount of risk the organization is willing to accept in pursuit of its goals.
    • These expectations can help you identify, manage, and report on key risk scenarios in high-risk jurisdictions.
    • For instance, an organization with a low risk tolerance will require a stronger information security program to minimize operational security risks.
    • It’s up to business leaders to determine the risks they are willing to accept. They may need guidance to understand how system-level risks affect the organization’s ability to pursue its goals.

    A formalized risk tolerance statement can help:

    • Support risk-based security decisions that align with business goals.
    • Provide a meaningful rationale for security initiatives.
    • Improve the transparency of investments in the organization’s security program.
    • Provide guidance for monitoring inherent risk and residual risk exposure.

    The role of security professionals is to identify and analyze key risk scenarios that may prevent the organization from reaching its goals.

    1.2.3 Determine risk tolerance

    1-3 hours

    1. As a group, review the questions on tab 4, “Risk Tolerance,” of the Information Security Pressure Analysis Tool.
    2. Gather the required information from subject matter experts on the following risk tolerance elements:
    • Recent IT problems, especially downtime and data recovery issues
    • Historical security incidents
  • Review any relevant documentation, including:
    • Existing security strategy
    • Business impact assessments
    • Service-level agreements

    For more information on how to complete the risk tolerance questionnaire, see Step 1.4 of Build an Information Security Strategy.

    Input

    Output

    • Existing security strategy
    • Data on recent IT problems and incidents
    • Business impact assessments
    • Completed risk tolerance statement

    Materials

    Participants

    • Information Security Pressure Analysis Tool
    • Security team
    • IT leadership
    • Risk Management

    Download the Information Security Pressure Analysis Tool

    Review the output of the results tab

    • The organizational risk assessment provides a high-level assessment of inherent risks in high-risk jurisdictions. Use the results to build and assess key risk scenarios in Phase 2.
    • Use the security pressure analysis to inform stakeholder management efforts. A low security pressure indicates that stakeholders do not yet grasp the impact of information security on organizational goals. You may need to communicate its importance before you discuss additional security controls.
    • Jurisdictions in which organizations have a low risk tolerance will require stronger information security controls to minimize operational risks.
    The image contains a screenshot of the organizational risk assessment. The image contains a screenshot of the security pressure analysis. The image contains a screenshot of the risk tolerance curve.

    Phase 2

    Assess Security Risks to Critical Assets

    This phase will walk you through the following activities:

    • Identify critical assets, their vulnerabilities to relevant threats, and the adverse impact a successful threat event would have on the organization.
    • Assess risk exposure of critical assets in high-risk jurisdictions for each risk scenario through an analysis of its likelihood and impact.

    This phase involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Step 2.1

    Identify Risks

    Activities

    2.1.1 Identify assets

    2.1.2 Identify threats

    This step involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Outcomes of this step

    • Define risk scenarios that identify critical assets, their vulnerabilities to relevant threats, and the adverse impact a successful threat event would have on the organization.

    This blueprint focuses on mitigating jurisdictional risks

    The image contains a screenshot of the IT Risk Management Framework. The framework includes: Risk Identification, Risk Assessment, Risk Response, and Risk Governance.

    For a deeper dive into building a risk management program, see Info-Tech’s core project blueprints on risk management:

    Build an IT Risk Management Program

    Combine Security Risk Management Components Into One Program

    Draft key risk scenarios to illustrate adverse events

    Risk scenarios help decision-makers understand how adverse events affect business goals.

    • Risk-scenario building is the process of identifying the critical factors that contribute to an adverse event and crafting a narrative that describes the circumstances and consequences if it were to happen.
    • Risk scenarios set up the risk analysis stage of the risk assessment process. They are narratives that describe in detail:
      • The asset at risk.
      • The threat that can act against the asset.
      • Their intent or motivation.
      • The circumstances and threat actor model associated with the threat event.
      • The potential effect on the organization.
      • When or how often the event might occur.

    Risk scenarios are further distilled into a single sentence or risk statement that communicates the essential elements from the scenario.

    Well-crafted risk scenarios have four components

    The second phase of the project will help you craft meaningful risk scenarios

    Threat

    Exploits an

    Asset

    Using a

    Method

    Creating an

    Effect

    An actor capable of harming an asset

    Anything of value that can be affected and results in loss

    Technique an actor uses to affect an asset

    How loss materializes

    Examples: Malicious or untrained employees, cybercriminal groups, malicious state actors

    Examples: Systems, regulated data, intellectual property, people

    Examples: Credential compromise, privilege escalation, data exfiltration

    Examples: Loss of data confidentiality, integrity, or availability; impact on staff health & safety

    Risk scenarios are concise, four to six sentence narratives that describe the core elements of forecasted adverse events. Use them to engage stakeholders with the right questions and guide them to make informed decisions about how to address and treat security risks in high-risk jurisdictions.

    The next slides review five key risk scenarios prevalent in high-risk jurisdictions. Use them as examples to develop your own.

    Travel to high-risk jurisdictions requires special measures to protect staff, devices, and data

    Governmental, academic, and commercial advisors compile lists of jurisdictions that pose greater travel risks annually.

    For instance, in the US, these lists might include countries that are:

    • Subjects of travel warnings by the US Department of State.
    • Identified as high risk by other US government sources such as:
      • The Department of the Treasury Office of Foreign Assets Control (OFAC).
      • The Federal Bureau of Investigation (FBI).
      • The Office of the Director of National Intelligence (ODNI).
    • Compiled from academic and commercial sources, such as Control Risks.

    When securing travel to high-risk jurisdictions, you must consider personnel safety as well as data and device security.

    The image contains a diagram to present high-risk jurisdictions.

    The diagram presents high-risk jurisdictions based on US governmental sources (2021) listed on this slide.

    High-risk travel

    Likelihood: Medium

    Impact: Medium

    Key Risk Scenario #1

    Malicious state actors, cybercriminals, and competitors can threaten staff, devices, and data during travel to high-risk jurisdictions. Device theft or compromise may occur while traveling through airports, accessing hotel computer and phone networks, or in internet cafés or other public areas. Threat actors can exploit data from compromised or stolen devices to undermine the organization’s strategic, economic, or competitive advantage. They can also infect compromised devices with malware that delivers malicious payloads once they reconnect with home networks.

    Threat Actor:

    • Malicious state actors
    • Cybercriminals
    • Competitors

    Assets:

    • Staff
    • IT systems
    • Sensitive data

    Effect:

    • Compromised staff health and safety
    • Loss of data
    • Lost of system integrity

    Methods:

    • Identify, steal, or target mobile devices.
    • Compromise network, wireless, or Bluetooth connections.
    • Leverage stolen devices as a means of infecting other networks.
    • Access devices to track user location.
    • Activate microphones on devices to collect information.
    • Intercept electronic communications users send from high-risk jurisdictions.

    The data compliance landscape is a jigsaw puzzle of data protection and data residency requirements

    Since the EU passed the GDPR in 2016, jurisdictions have turned to data regulations to protect citizen data

    Data privacy concerns, nationalism, and the economic value of data are all driving jurisdictions to adopt data residency, breach notification, and cross-border data transfer regulations. As 2021 wound down to a close, nearly all the world’s 30 largest economies had some form of data regulation in place. The regulatory landscape is shifting rapidly, which complicates operations as organizations grow into new markets or engage in merger and acquisition activities.

    Global operations require special attention to data-residency requirements, data breach notification requirements, and cross-border data transfer regulations to mitigate compliance risk.

    The image contains a diagram to demonstrate the data regulations placed in various places around the world.

    Compliance risk

    Likelihood: Medium

    Impact: High

    Key Risk Scenario #2

    Rapid changes in the privacy and security regulatory landscape threaten organizations’ ability to meet their compliance obligations from local legal and regulatory frameworks. Organizations risk reputational damage, administrative fines, criminal charges, and loss of market share. In extreme cases, organizations may lose their license to operate in high-risk jurisdictions. Shifts in the regulatory landscape can involve additional requirements for data residency, cross-border data transfer, data breach notification, and third-party risk management.

    Threat Actor:

    • Local, regional, and national state actors

    Asset:

    • Reputation, market share
    • License to operate

    Effect:

    • Administrative fines
    • Loss of reputation, brand trust, and consumer loyalty
    • Loss of market share
    • Suspension of business operations
    • Lawsuits due to collective actions and claims
    • Criminal charges

    Methods:

    • Shifts in the privacy and security regulatory landscape, including requirements for:
      • Data residency.
      • Cross-border data transfer.
      • Data breach notification.
      • Third-party security and privacy risk management.

    The incidence of insider threats varies widely by jurisdiction in unexpected ways

    On average, companies in North America, the Middle East, and Africa had the most insider incidents in 2021, while those in the Asia-Pacific region had the least.

    The Ponemon Institute set out to understand the financial consequences that result from insider threats and gain insight into how well organizations are mitigating these risks.

    In the context of this research, insider threat is defined as:

    • Employee or contractor negligence.
    • Criminal or malicious insider activities.
    • Credential theft (imposter risk).

    On average, the total cost to remediate insider threats in 2021 was US$15.4 million per incident.

    In all regions, employee or contractor negligence occurred most frequently. Organizations in North America and in the Middle East and Africa were most likely to experience insider threat incidents in 2021.

    the image contains a diagram of the world, with various places coloured in different shades of blue.

    The diagram represents the average number of insider incidents reported per organization in 2021. The results are analyzed in four regions (Ponemon Institute, 2022)

    Insider threat

    Likelihood: Low to Medium

    Impact: High

    Key Risk Scenario #3

    Malicious insiders, negligent employees, and credential thieves can exploit inside access to information systems to commit fraud, steal confidential or commercially valuable information, or sabotage computer systems. Insider threats are difficult to identify, especially when security is geared toward external threats. They are often familiar with the organization’s data and intellectual property as well as the methods in place to protect them. An insider may steal information for personal gain or install malicious software on information systems. They may also be legitimate users who make errors and disregard policies, which places the organization at risk.

    Threat Actor:

    • Malicious insiders
    • Negligent employees
    • Infiltrators

    Asset:

    • Sensitive data
    • Employee credentials
    • IT systems

    Effects:

    • Loss of system integrity
    • Loss of data confidentiality
    • Financial loss

    Methods:

    • Infiltrators may compromise credentials.
    • Malicious or negligent insiders may use corporate email to steal or share sensitive data, including:
      • Regulated data.
      • Intellectual property.
      • Critical business information.
    • Malicious agents may facilitate data exfiltration, as well as open-port and vulnerability scans.

    The risk of advanced persistent threats is more prevalent in Central and South America and the Asia-Pacific region

    Attacks from advanced persistent threat (APT) actors are more sophisticated than traditional ones.

    • More countries will use legal indictments as part of their cyber strategy. Exposing toolsets of APT groups carried out at the governmental level will drive more states to do the same.
    • Expect APTs to increasingly target network appliances like VPN gateways as organizations continue to sustain hybrid workforces.
    • The line between APTs and state-sanctioned ransomware groups is blurring. Expect cybercriminals to wield better tools, mount more targeted attacks, and use double-extortion tactics.
    • Expect more disruption and collateral damage from direct attacks on critical infrastructure.

    Top 10 Significant Threat Actors:

    • Lazarus
    • DeathStalker
    • CactusPete
    • IAmTheKing
    • TransparentTribe
    • StrongPity
    • Sofacy
    • CoughingDown
    • MuddyWater
    • SixLittleMonkeys

    Top 10 Targets:

    • Government
    • Banks
    • Financial Institutions
    • Diplomatic
    • Telecommunications
    • Educational
    • Defense
    • Energy
    • Military
    • IT Companies
    The image contains a world map coloured in various shades of blue.
    Top 12 countries targeted by APTs (Kaspersky, 2020)

    Track notable APTs to revise your list of high-risk jurisdictions and review the latest tactics and techniques

    Governmental advisors track notable APT actors that pose greater risks.

    The CISA Shields Up site, SANS Storm Center site, and MITRE ATT&CK group site provide helpful and timely information to understand APT risks in different jurisdictions.

    The following threat actors are currently associated with cyberattacks affiliated with the Russian government.

    Activity Group

    Risks

    APT28 (GRU)

    Known as Fancy Bear, this threat group has been tied to espionage since 2004. They compromised the Hillary Clinton campaign, amid other major events.

    APT29 (SVT)

    Tied to espionage since 2008. Reportedly compromised the Democratic National Committee in 2015. Cited in the 2021 SolarWinds compromise.

    Buhtrap/RTM Group

    Group focused on financial targets since 2014. Currently known to target Russian and Ukrainian banks.

    Gamaredon

    Operating in Crimea. Aligned with Russian interests. Has previously targeted Ukrainian government officials and organizations.

    DEV-0586

    Carried out wiper malware attacks on Ukrainian targets in January 2022.

    UNC1151

    Active since 2016. Linked to information operation campaigns and the distribution of anti-NATO material.

    Conti

    Most successful ransomware gang of 2021, with US$188M revenue. Supported Russian invasion of Ukraine, threatening attacks on allied critical infrastructure.

    Sources: MITRE ATT&CK; Security Boulevard, 2022; Reuters, 2022; The Verge, 2022

    Advanced persistent threat

    Likelihood: Low to Medium

    Impact: High

    Key Risk Scenario #4

    Advanced persistent threats are state actors or state-sponsored affiliates with the means to avoid detection by anti-malware software and intrusion detection systems. These highly-skilled and persistent malicious agents have significant resources with which to bypass traditional security controls, establish a foothold in the information technology infrastructure, and exfiltrate data undetected. APTs have the resources to adapt to a defender’s efforts to resist them over time. The loss of system integrity and data confidentiality over time can lead to financial losses, business continuity disruptions, and the destruction of critical infrastructure.

    Threat Actor:

    • State actors
    • State-sponsored affiliates

    Asset:

    • Sensitive data
    • IT systems
    • Critical infrastructure

    Effects:

    • Loss of system integrity
    • Loss of data confidentiality
    • Financial loss
    • Business continuity disruptions
    • Infrastructure destruction

    Methods:

    • Persistent, consistent attacks using the most advanced threats and tactics to bypass security defenses.
    • The goal of APTs is to maintain access to networks for prolonged periods without being detected.
    • The median dwell time differs widely between regions. FireEye reported the mean dwell time for 2018:
      • Americas: 71 days
      • Europe, Middle East, and Africa: 177 days
      • Asia-Pacific: 204 days
    Sources: Symantec, 2011; FireEye, 2019

    Threat agents have deployed invasive technology for commercial surveillance in at least 76 countries since 2015

    State actors and their affiliates purchased and used invasive spyware from companies in Europe, Israel, and the US.

    • “Customers are predominantly repressive regimes looking for new ways to control the flow of information and stifle dissent. Less than 10% of suspected customers are considered full democracies by the Economist Intelligence Unit.” (Top10VPN, 2021)
    • Companies based in economically developed and largely democratic states are profiting off the technology.
    • The findings demonstrate the need to consider geopolitical realities when assessing high-risk jurisdictions and to take meaningful action to increase layered defenses against invasive malware.
    • Spyware is having an increasingly well-known impact on civil society. For instance, since 2016, over 50,000 individual phone numbers have been identified as potential targets by NSO Group, the Israeli manufacturers of the notorious Pegasus Spyware. The target list contained the phone numbers of politicians, journalists, activists, doctors, and academics across the world.
    • The true number of those affected by spyware is almost impossible to determine given that many fall victim to the technology and do not notice.
    The image contains a map of the world with various countries highlighted in shades of blue.

    Countries where commercial surveillance tools have been deployed (“Global Spyware Market Index,” Top10VPN, 2021)

    The risks and effects of spyware vary greatly

    Spyware can steal mundane information, track a user’s every move, and everything in between.

    Adware

    Software applications that display advertisements while the program is running.

    Keyboard Loggers

    Applications that monitor and record keystrokes. Malicious agents use them to steal credentials and sensitive enterprise data.

    Trojans

    Applications that appear harmless but inflict damage or data loss to a system.

    Mobile Spyware

    Surveillance applications that infect mobile devices via SMS or MMS channels, though the most advanced can infect devices without user input.

    State actors and their affiliates use system monitors to track browsing habits, application usage, and keystrokes and capture information from devices’ GPS location data, microphone, and camera. The most advanced system monitor spyware, such as NSO Group’s Pegasus, can infect devices without user input and record conversations from end-to-end encrypted messaging systems.

    Commercial surveillance

    Likelihood: Low to Medium

    Impact: Medium

    Key Risk Scenario #5

    Malicious agents can deploy malware on end-user devices with commercial tools available off the shelf to secretly monitor the digital activity of users. Attacks exploit widespread vulnerabilities in telecommunications protocols. They occur through email and text phishing campaigns, malware embedded in untested applications, and sophisticated zero-click attacks that deliver payloads without requiring user interactions. Attacks target sensitive as well as mundane information. They can be used to track employee activities, investigate criminal activity, or steal credentials, credit card numbers, or other personally identifiable information.

    Threat Actor:

    • State actors
    • State-sponsored affiliates

    Asset:

    • Sensitive data
    • Staff health and safety
    • IT systems

    Effects:

    • Data breaches
    • Loss of data confidentiality
    • Increased risk to staff health and safety
    • Misuse of private data
    • Financial loss

    Methods:

    • Email and text phishing attacks that delivery malware payloads
    • Sideloading untested applications from a third-party source rather than an official retailer
    • Sophisticated zero-click attacks that deliver payloads without requiring user interaction

    Use the Jurisdictional Risk Register and Heatmap Tool

    The tool included with this blueprint can help you draft risk scenarios and risk statements in this section.

    The risk register will capture a list of critical assets and their vulnerabilities, the threats that endanger them, and the adverse effect your organization may face.

    The image includes two screenshots of the jurisdictional risk register and heatmap tool. The image contains a screenshot of the High-Risk Travel Jurisdiction.

    Download the Jurisdictional Risk Register and Heatmap Tool

    2.1.1 Identify assets

    1 – 2 hours

    1. As a group, consider critical or mission-essential functions in high-risk jurisdictions and the systems on which they depend. Brainstorm a list of the organization’s mission-supporting assets in high-risk jurisdictions. Consider:
    • Staff
    • Critical IT systems
    • Sensitive data
    • Critical operational processes
  • On a whiteboard, brainstorm the potential adverse effect of malicious agents in high-risk jurisdictions compromising critical assets. Consider the impact on:
    • Information systems.
    • Sensitive or regulated data.
    • Staff health and safety.
    • Critical operations and objectives.
    • Organizational finances.
    • Reputation and brand loyalty

    Threat

    Exploits an

    Asset

    Using a

    Method

    Creating an

    Effect

    Inputs for risk scenario identification

    Input

    Output

    • Corporate strategy
    • IT strategy
    • Security strategy
    • Business impact analyses
    • A list of the organization’s mission-supporting assets

    Materials

    Participants

    • Laptop
    • Projector
    • Whiteboard
    • Security team
    • IT leadership
    • System owner
    • Enterprise Risk Management

    Threat

    Exploits an

    Asset

    Using a

    Method

    Creating an

    Effect

    Inputs for risk scenario identification

    The image contains an example of the activity mentioned in the text above.

    Model threats to narrow the range of scenarios

    Motives and capabilities to perform attacks on critical assets vary across different threat actors.

    Category

    Actions

    Motivation

    Sophistication

    Nation-states

    Cyberespionage, cyberattacks

    Geopolitical

    High. Dedicated resources and personnel, extensive planning and coordination.

    Proxy organizations

    Espionage, destructive attacks

    Geopolitical, Ideological, Profit

    Moderate. Some planning and support functions and technical expertise.

    Cybercrime

    Theft, fraud, extortion

    Profit

    Moderate. Some planning and support functions and technical expertise.

    Hacktivists

    Disrupt operations, attack brands, release sensitive data

    Ideological

    Low. Rely on widely available tools that require little skill to deploy.

    Insiders

    Destruction or release of sensitive data, theft, exposure through negligence

    Incompetence, Discontent

    Internal access. Acting on their own or in concert with any of the above.

    • Criminals, hacktivists, and insiders vary in sophistication. Some criminal groups demonstrate a high degree of sophistication; however, a large cyber event that damages critical infrastructure does not align with their incentives to make money at minimal risk.
    • Proxy actors conduct offensive cyber operations on behalf of a beneficiary. They may be acting on behalf of a competitor, national government, or group of individuals.
    • Nation-states engage in long-term espionage and offensive cyber operations that support geopolitical and strategic policy objectives.

    2.1.2 Identify threats

    1 – 2 hours

    1. Review the outputs from activity 1.1.1 and activity 2.1.1.
    2. Identify threat agents that could undermine the security of critical assets in high-risk jurisdictions. Include internal and external actors.
    3. Assess their motives, means, and opportunities.
    • Which critical assets are most attractive? Why?
    • What paths and vulnerabilities can threat agents exploit to reach critical assets without going through a control?
    • How could they defeat existing controls? Draw on the MITRE framework to inform your analysis.
    • Once agents defeat a control, what further attack can they launch?

    Threat

    Exploits an

    Asset

    Using a

    Method

    Creating an

    Effect

    Inputs for risk scenario identification

    Input

    Output

    • Jurisdictional assessment from activity 1.1.1
    • Critical assets from activity 2.1.1
    • Potential vulnerabilities from:
      • Security control gap analysis
      • Security risk register
    • Threat intelligence
    • MITRE framework
    • A list of critical assets, threat agents, vulnerabilities, and potential attack vectors.

    Materials

    Participants

    • Laptop
    • Projector
    • Whiteboard
    • Security team
    • Infrastructure & Operations team
    • Enterprise Risk Management

    2.1.2 Identify threats (continued)

    1 – 2 hours

    1. On a whiteboard, brainstorm how threat agents will exploit vulnerabilities in critical assets to reach their goal. Redefine attack vectors to capture what could result from a successful initial attack.

    For example:

    • State actors and cybercriminals may steal or compromise end-user devices during travel to high-risk jurisdictions using malware they embed in airport charging stations, internet café networks, or hotel business centers.
    • Compromised devices may infect corporate networks and threaten sensitive data once they reconnect to them.

    Threat

    Exploits an

    Asset

    Using a

    Method

    Creating an

    Effect

    The image contains a screenshot of activity 2.1.2 as described in the text above.

    Bring together the critical risk elements into a single risk scenario

    Summarize the scenario further into a single risk statement

    Risk Scenario: High-Risk Travel

    State actors and cybercriminals can threaten staff, devices, and data during travel to high-risk jurisdictions. Device theft or compromise may occur while traveling through airports, accessing hotel computer and phone networks, or in internet cafés or other public areas. Threat actors can exploit data from compromised or stolen devices to undermine the organization’s strategic, economic, or competitive advantage. They can also infect compromised devices with malware that delivers malicious payloads once they reconnect with home networks.

    Risk Statement

    Cybercriminals compromise end-user devices during travel to high-risk jurisdictions, jeopardizing staff safety and leading to loss of sensitive data.

    Risk Scenario: Compliance Risk

    Rapid changes in the privacy and security regulatory landscape threaten an organization’s ability to meet its compliance obligations from local legal and regulatory frameworks. Organizations that fail to do so risk reputational damage, administrative fines, criminal charges, and loss of market share. In extreme cases, organizations may lose their license to operate in high-risk jurisdictions. Shifts in the regulatory landscape can involve additional requirements for data residency, cross-border data transfer, data breach notification, and third-party risk management.

    Risk Statement

    Rapid changes in the privacy and security regulations landscape threaten our ability to remain compliant, leading to reputational and financial loss.

    Fill out the Jurisdictional Risk Register and Heatmap Tool

    The tool is populated with data from two key risk scenarios: high-risk travel and compliance risk.

    The image includes two screenshots of the Jurisdictional Risk Register and Heatmap Tool.

    1. Label the risk in Tab 3, Column B.
    2. Record your risk scenario in Tab 3, Column C.
    3. Record your risk statement in Tab 3, Column D.
    4. Identify the applicable jurisdictions in Tab 3, Column E.
    5. You can further categorize the scenario as:
      • an enterprise risk (Column G).
      • an IT risk (Column H).

    Download the Jurisdictional Risk Register and Heatmap Tool

    Step 2.2

    Assess Risk Exposure

    Activities

    2.2.1 Identify existing controls

    2.2.2 Assess likelihood and impact

    This step involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Outcomes of this step

    • Assess risk exposure for each risk scenario through an analysis of its likelihood and impact.

    Brush up on risk assessment essentials

    The next step will help you prioritize IT risks based on severity.

    Likelihood of Occurrence X Likelihood of Impact = Risk Severity

    Likelihood of occurrence: How likely the risk is to occur.

    Likelihood of impact: The likely impact of a risk event.

    Risk severity: The significance of the risk.

    Evaluate risk severity against the risk tolerance thresholds and the cost of risk response.

    Identify existing controls before you proceed

    Existing controls will reduce the inherent likelihood and impact of the risk scenario you face.

    Existing controls were put in place to avoid, mitigate, or transfer key risks your organization faced in the past. Without considering existing controls, you run the risk of overestimating the likelihood and impact of the risk scenarios your organization faces in high-risk jurisdictions.

    For instance, the ability to remote-wipe corporate-owned devices will reduce the potential impact of a device lost or compromised during travel to high-risk jurisdictions.

    As you complete the risk assessment for each scenario, document existing controls that reduce their inherent likelihood and impact.

    2.2.1 Document existing controls

    6-10 hours

    1. Document the Risk Category and Existing Controls in the Jurisdictional Risk Register and Heatmap Tool.
      • Tactical controls apply to individual risks only. For instance, the ability to remote-wipe devices mitigates the impact of a device lost in a high-risk jurisdiction.
      • Strategic controls apply to multiple risks. For instance, deploying MFA for critical applications mitigates the likelihood that malicious actors can compromise a lost device and impedes their access in devices they do compromise.

    Input

    Output

    • Risk scenarios
    • Existing controls for risk scenarios

    Materials

    Participants

    • Jurisdictional Risk Register and Heatmap Tool
    • Laptop
    • Projector
    • Security team
    • IT leadership
    • Business stakeholders
    • Enterprise Risk Management

    Download the Jurisdictional Risk Register and Heatmap Tool.

    Assess the risk scenarios you identified in Phase 1

    The risk register is the central repository for risks in high-risk jurisdictions.

    • Use the second tab of the Jurisdictional Risk Register and Heatmap Tool to create likelihood, impact, and risk tolerance assessment scales to evaluate every risk event effectively.
    • Severity-level assessment is a “first pass” of your risk scenarios that will reveal your organization’s most severe risks in high-risk jurisdictions.
    • You can incorporate expected cost calculations into your evaluation to assess scenarios in greater detail.
    • Expected cost represents how much you would expect to pay in an average year for each risk event. Expected cost calculations can help compare IT risks to non-IT risks that may not use the same scales and communicate system-level risk to the business in a language they will understand.

    Expected cost calculations may not be practical. Determining robust likelihood and impact values to produce cost estimates can be challenging and time consuming. Use severity-level assessments as a first pass to make the case for risk mitigation measures and take your lead from stakeholders.

    The image contains two screenshots of the Jurisdictional Risk Register and Heatmap Tool.

    Use the Jurisdictional Risk Register and Heatmap Tool to capture and analyze your data.

    2.2.2 Assess likelihood and impact

    6-10 hours

    1. Assign each risk scenario a likelihood of occurrence and a likely impact level that represents the impact of the scenario on the whole organization considering existing controls. Record your results in Tab 3, column R and S, respectively.
    2. You can further dissect likelihood and impact into component parameters but focus first on total likelihood and impact to keep the task manageable.
    3. As you input the first few likelihood and impact values, compare them to one another to ensure consistency and accuracy. For instance, is a device lost in a high-risk jurisdiction truly more impactful than a device compromised with commercial surveillance software?
    4. The tool will calculate the probability of risk exposure based on the likelihood and consequence associated with the scenario. The results are published in Tab 3, Column T.

    Input

    Output

    • Risk scenarios
    • Assessed the likelihood of occurrence and impact for all identified risk events

    Materials

    Participants

    • Jurisdictional Risk Register and Heatmap Tool
    • Laptop
    • Projector
    • Security team
    • IT leadership
    • Business stakeholders
    • Enterprise Risk Management

    Download the Jurisdictional Risk Register and Heatmap Tool.

    Refine your risk assessment to justify your estimates

    Document the rationale behind each value and the level of consensus in group discussions.

    Stakeholders will likely ask you to explain some of the numbers you assigned to likelihood and impact assessments. Pointing to an assessment methodology will give your estimates greater credibility.

    • Assign one individual to take notes during the assessment exercise.
    • Have them document the main rationale behind each value and the level of consensus.

    The goal is to develop robust intersubjective estimates of the likelihood and impact of a risk scenario.

    We assigned a 50% likelihood rating to a risk scenario. Were we correct?

    Assess the truth of the following statements to test likelihood assessments. In this case, do these two statements seem true?

    • The risk event will likely occur once in the next two years, all things being equal.
    • In two nearly identical organizations, one out of two will experience the risk event this year.
    The image includes a screenshot of the High-Risk Travel Jurisdictions.

    Phase 3

    Execute Response

    This phase will walk you through the following activities:

    • Prioritize and treat global risks to critical assets based on their value and exposure.
    • Build an initiative roadmap that identifies and applies relevant controls to protect critical assets. Identify key risk indicators to monitor progress.

    This phase involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Step 3.1

    Treat Security Risks

    Activities

    3.1.1 Identify and assess risk response

    This step involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Outcomes of this step

    • Prioritize and treat global risks to critical assets based on their value and exposure.

    Analyze and select risk responses

    The next step will help you treat the risk scenarios you built in Phase 2.

    Identify

    Identify risk responses.

    Predict

    Predict the effectiveness of the risk response, if implemented, by estimating the residual likelihood and impact of the risk.

    Calculate

    The tool will calculate the residual severity of the risk after applying the risk response.

    The first part of the phase outlines project activities. The second part elaborates on high-risk travel and compliance risk, the two key risk scenarios we are following throughout the project. Use the Jurisdictional Risk Register and Heatmap Tool to capture your work.

    Analyze likelihood and impact to identify response

    The image contains a diagram of he risk response analysis. Risk Transfer and Risk Avoidance has the most likelihood, and Risk Acceptance and Risk Mitigation have the most impact. Risk Avoidance has the most likelihood and most impact in regards to risk response.

    3.1.1 Identify and assess risk response

    Complete the following steps for each risk scenario.

    1. Identify a risk response action that will help reduce the likelihood of occurrence or the impact if the scenario were to occur. Indicate the type of risk response (avoidance, mitigation, transfer, acceptance, or no risk exists).
    2. Assign each risk response action a residual likelihood level and a residual impact level. This is the same step you performed in Activity 2.2.2, but you are now are estimating the likelihood and impact of the risk event after you implemented the risk response action successfully. The Jurisdictional Risk Register and Heatmap Tool will generate a residual risk severity level for each risk event.
    3. Identify the potential Risk Action Owner (Project Manager) if the response is selected and turned into an IT project, and document this in the Jurisdictional Risk Register and Heatmap Tool .
    4. For each risk event, document risk response actions, residual likelihood and impact levels, and residual risk severity level.

    Input

    Output

    • Risk scenarios from Phase 2
    • Risk scenario mitigation plan

    Materials

    Participants

    • Whiteboard/flip charts
    • Jurisdictional Risk Register and Heatmap Tool
    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Download the Jurisdictional Risk Register and Heatmap Tool

    Step 3.2

    Mitigate Travel Risk

    Activities

    3.2.1 Develop a travel policy

    3.2.2 Develop travel procedures

    3.2.3 Design high-risk travel guidelines

    This step involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Outcomes of this step

    • Prioritize and treat global risks to critical assets based on their value and exposure.

    Identify controls to mitigate jurisdictional risk

    This section provides guidance on the most prevalent risk scenarios identified in Phase 2 and provides a more in-depth examination of the two most prevalent ones, high-risk travel and compliance risk. Determine the appropriate response to each risk scenario to keep global risks to critical assets aligned with the organization’s risk tolerance.

    Key Risk Scenarios

    • High-Risk Travel
    • Compliance Risk
    • Insider Threat
    • Advanced Persistent Threat
    • Commercial Surveillance

    Travel risk is a common concern in organizations with global operations

    • The security of staff, devices, and data is one of the biggest challenges facing organizations with a global footprint. Working and traveling in unpredictable environments will aways carry a degree of risk, but organizations can do much to develop a safer and more secure working environment.
    • Compromised or stolen devices can provide threat actors with access to data that could compromise the organization’s strategic, economic, or competitive advantage or expose the organization to regulatory risk.
    • For many organizations, security risk assessments, security plans, travel security procedures, security training, and incident reporting systems are a key part of their operating language.
    • The following section provides a simple structure to help organizations demystify travel in high-risk jurisdictions.

    The image contains a diagram to present high-risk jurisdictions.

    Before you leave

    • Identify high-risk countries.
    • Enable controls.
    • Limit what you pack.

    During your trip

    • Assume you are monitored.
    • Limit access to systems.
    • Prevent theft.

    When you return

    • Change your password.
    • Restore your devices.

    Case study

    Higher Education: Camosun College

    Interview: Evan Garland

    Frame additional security controls as a value-added service.

    Situation

    The director of the international department at Camosun College reached out to IT security for additional support. Department staff often traveled to hostile environments. They were concerned malicious agents would either steal end-user devices or compromise them and access sensitive data. The director asked IT security for options that would better protect traveling staff, their devices, and the information they contain.

    Challenges

    First, controls would need to admit both work and personal use of corporate devices. Staff relied exclusively on work devices for travel to mitigate the risk of personal device theft. Personal use of corporate devices during travel was common. Second, controls needed to strike the right balance between friction and effortless access. Traveling staff had only intermittent access to IT support. Restrictive controls could prevent them from accessing their devices and data altogether.

    Solution

    IT consulted staff to discuss light-touch solutions that would secure devices without introducing too much complexity or compromising functionality. They then planned security controls that involved user interaction and others that did not and identified training requirements.

    Results

    Controls with user interaction

    Controls without user interaction

    • Multifactor authentication for college systems and collaboration platforms
    • Password manager for both work and personal use for staff for stronger passwords and practices
    • Security awareness training to help traveling staff identify potential threats while traveling through airports or accessing public Wi-Fi.
    • Drive encryption and always-on VPN to protect data at rest and in transit
    • Increased setting for phishing and spam filtering for traveling staff email
    • Enhanced anti-malware/endpoint detection and response (EDR) solution for traveling laptops

    Build a program to mitigate travel risks

    There is no one-size-fits-all solution.

    The most effective solution will take advantage of existing risk management policies, processes, and procedures at your organization.

    • Develop a framework. Outline the organization’s approach to high-risk travel, including the policies, procedures, and mechanisms put in place to ensure safe travel to high-risk jurisdictions.
    • Draft a policy. Outline the organization’s risk attitude and key security principles and define roles and responsibilities. Include security responsibilities and obligations in job descriptions of staff members and senior managers.
    • Provide flexible options. Inherent travel risk will vary from one jurisdiction to another. You will likely not find an approach that works for every case. Establish locally relevant measures and plans in different security contexts and risk environments.
    • Look for quick wins. Identify measures or requirements that you can establish quickly but that can have a positive effect on the security of staff, data, and devices.
    • Monitor and review. Undertake periodic reviews of the organization’s security approach and management framework, as well as their implementation, to ensure the framework remains effective.

    3.2.1 Develop a travel policy

    1. Work with your business leaders to build a travel policy for high-risk jurisdictions. The policy should be a short and accessible document structured around four key sections:
      • A statement on the importance of staff security and safety, the scope of the policy, and who it applies to (staff, consultants, contractors, volunteers, visitors, accompanying dependants, etc.).
      • A principles section explaining the organization’s security culture, risk attitude, and the key principles that shape the organization’s approach to staff security and safety.
      • A responsibilities section setting out the organization’s security risk management structure and the roles and actions allocated to specific positions.
      • A minimal security requirements section establishing the specific security requirements that must be in place in all locations and specific locations.
    2. Common security principles include:
    • Shared responsibility – Managing risks to staff is a shared organizational responsibility.
    • Acknowledgment of risk – Managing security will not remove all risks. Staff need to appreciate, as part of their informed consent, that they are still exposed to risk.
    • Primacy of life – Staff safety is of the highest importance. Staff should never place themselves at excessive risk to meet program objectives or protect property.
    • Proportionate risk – Risks must be assessed to ensure they are proportionate to the benefits organizational activities provide and the ability to manage those risks.
    • Right to withdraw – Staff have the right to withdraw from or refuse to take up work in a particular area due to security concerns.
    • No right to remain – The organization has the right to suspend activities that it considers too dangerous.
  • Cross-reference the organization’s other governing policies that outline requirements related to security risk management, such as the health and safety policy, access control policy, and acceptable use of security assets.
  • Input

    Output

    • List of high-risk jurisdictions
    • Risk scenarios from Phase 2
    • Data inventory and data flows
    • Travel policy for high-risk jurisdictions

    Materials

    Participants

    • Whiteboard/flip charts
    • Jurisdictional Risk Register and Heatmap Tool
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Develop security plans for high-risk travel

    Security plans advise staff on how to manage the risk identified in assessments.

    Security plans are key country documents that outline the security measures and procedures in place and the responsibilities and resources required to implement them. Security plans should be established in high-risk jurisdictions where your organization has a regular, significant presence. Security plans must remain relevant and accessible documents that address the specific risks that exist in that location, and, if appropriate, are specific about where the measures apply and who they apply to. Plans should be updated regularly, especially following significant incidents or changes in the operating environment or activities.

    Key Components

    Critical information – One-page summary of pertinent information for easy access and quick reference (e.g. curfew times, no-go areas, important contacts).

    Overview – Purpose and scope of the document, responsibilities for security plan, organization’s risk attitude, date of completion and review date, and a summary of the security strategy and policy.

    Current Context – Summary of current operating context and overall security situation; main risks to staff, assets, and operations; and existing threats and risk rating.

    Procedures – Simple security procedures that staff should adhere to in order to prevent incidents and how to respond should problems arise. Standard operating procedures (SOPs) should address key risks identified in the assessment.

    Security levels – The organization's security levels/phases, with situational indicators that reflect increasing risks to staff in that context and location and specific actions/measures required in response to increasing insecurity.

    Incident reporting – The procedures and responsibilities for reporting security-related incidents; for example, the type of incidents to be reported, the reporting structure, and the format for incident reporting.

    Determine travel risk

    Tailor your risk response to the security risk assessment you conducted in earlier stages of this project.

    Ratings are formulated by assessing several types of risk, including conflict, political/civil unrest, terrorism, crime, and health and infrastructure risks.

    Rating

    Description (Examples)

    Recommended Action

    Low

    Generally secure with adequate physical security. Low violent crime rates. Some civil unrest during significant events. Acts of terrorism rare. Risks associated with natural disasters limited and health threats mainly preventable.

    Basic personal security, travel, and health precautions required.

    Moderate

    Periodic civil unrest. Antigovernment, insurgent, or extremist groups active with sporadic acts of terrorism. Staff at risk from common and violent crime. Transport and communications services are unreliable and safety records are poor. Jurisdiction prone to natural disasters or disease epidemics.

    Increased vigilance and routine security procedures required.

    High

    Regular periods of civil unrest, which may target foreigners. Antigovernment, insurgent, or extremist groups very active and threaten political or economic stability. Violent crime rates high and targeting of foreigners is common. Infrastructure and emergency services poor. May be regular disruption to transportation or communications services. Certain areas off-limits to foreigners. Jurisdictions experiencing a natural disaster or a disease epidemic are considered high risk.

    High level of vigilance and effective, context-specific security precautions required.

    Extreme

    Undergoing active conflict or persistent civil unrest. Risk of being caught up in a violent incident or attack is very high. Civil authorities may have lost control of significant portions of the country. Lines between criminality and political and insurgent violence are blurred. Foreigners are likely to be denied access to significant parts of the country. Transportation and communication services are severely degraded or non-existent. Violence presents a direct threat to staff security.

    Stringent security precautions essential and may not be sufficient to prevent serious incidents.

    Program activities may be suspended and staff withdrawn at very short notice.

    3.2.2 Develop travel procedures

    1. Work with your business leaders to build travel procedures for high-risk jurisdictions. The procedures should be tailored to the risk assessment and address the risk scenarios identified in Phase 2.
    2. Use the categories outlined in the next two slides to structure the procedure. Address all types of travel, detail security measures, and outline what the organization expects of travelers before, during, and after their trip.
    3. Consider the implementation of special measures to limit the impact of a potential security event, including:
      • Information end-user device loaner programs.
      • Temporary travel service email accounts.
    4. Specify what happens when staff add personal travel to their work trip to cover issues such as insurance, check-in, actual travel times, etc.
    5. Discuss the rationale for each procedure. Ensure the components align with the policy statements outlined in the high-risk travel policy developed in the previous step.

    Input

    Output

    • List of high-risk jurisdictions
    • Risk scenarios from Phase 2
    • High-risk travel policy
    • Travel procedures for high-risk jurisdictions

    Materials

    Participants

    • Whiteboard/flip charts
    • Jurisdictional Risk Register and Heatmap Tool
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Draft procedures to mitigate travel risks

    Address all types of travel, detail security measures, and outline what the organization expects of travelers before, during, and after their trip

    Introduction

    Clarifies who the procedures apply to. Highlights any differences in travel security requirements or support provided to staff, consultants, partners, and official visitors.

    Travel risk ratings

    Explains the travel or country risk rating system, how staff access the information, the different categories and indicators, and their implications.

    Roles and responsibilities

    Clarifies the responsibilities of travelers, their line managers or contact points, and senior management regarding travel security and how this changes for destinations with higher risk ratings.

    Travel authorization

    Stipulates who in the organization authorizes travel, the various compliance measures required, and how this changes for destinations with higher risk ratings.

    Travel risk assessment

    Explains when travel risk assessments are required, the template that should be used, and who approves the completed assessments.

    Travel security procedures should specify what happens when staff add personal travel to their work trip to cover issues such as insurance, check-in, actual travel times, etc.

    Pre-travel briefings

    Outlines the information that must be provided to travelers prior to departure, the type of briefing required and who provides it, and how these requirements change as risk ratings increase.

    Security training

    Explain security training required prior to travel. This may vary depending on the country’s risk rating. Includes information on training waiver system, including justifications and authorization.

    Traveler profile forms

    Travelers should complete a profile form, which includes personal details, emergency contacts, medical details, social media footprint, and proof-of-life questions (in contexts where there are abduction risks).

    Check-in protocol

    Specifies who travelers must maintain contact with while traveling and how often, as well as the escalation process in case of loss of contact. The frequency of check-ins should reflect the increase in the risk rating for the destination.

    Emergency procedures

    Outlines the organization's emergency procedures for security and medical emergencies.

    3.2.3 Design high-risk travel guidelines

    • Supplement the high-risk travel policies and procedures with guidelines to help international travelers stay safe.
    • The document is intended for an end-user audience and should reflect your organization’s policies and procedures for the use of information and information systems during international travel.
    • Use the Digital Safety Guidelines for International Travel template in concert with this blueprint to provide guidance on what end users can do to stay safe before they leave, during their trip, and when they return.
    • Consider integrating the guidelines into specialized security awareness training sessions that target end users who travel to high-risk jurisdictions.
    • The guidelines should supplement and align with existing technical controls.

    Input

    Output

    • List of high-risk jurisdictions
    • Risk scenarios from Phase 2
    • High-risk travel policy
    • High-risk travel procedure
    • Travel guidelines for high-risk jurisdictions

    Materials

    Participants

    • Whiteboard/flip charts
    • Jurisdictional Risk Register and Heatmap Tool
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Download the Digital Safety Guidelines for International Travel template

    Step 3.3

    Mitigate Compliance Risk

    Activities

    3.3.1 Identify data localization obligations

    3.3.2 Integrate obligations into IT system design

    3.3.3 Document data processing activities

    3.3.4 Choose the right mechanism

    3.3.5 Implement the appropriate controls

    3.3.6 Identify data breach notification obligations

    3.3.7 Integrate data breach notification into incident response

    3.3.8 Identify vendor security and data protection requirements

    3.3.9 Build due diligence questionnaire

    3.3.10 Build appropriate data processing agreement

    This step involves the following participants:

    • Security team
    • Risk and Compliance
    • IT leadership (optional)

    Outcomes of this step

    • Prioritize and treat global risks to critical assets based on their value and exposure.

    Compliance risk is a prevalent risk in organizations with a global footprint

    • The legal and regulatory landscape is evolving rapidly to keep step with the pace of technological change. Security and privacy leaders are expected to mitigate the risk of noncompliance as the organization expands to new jurisdictions.
    • Organizations with a global footprint must stay abreast of local regulations and provide risk management guidance to business leaders to support global operations.
    • This sections describes four compliance risks in this context:
      • Cross-border data transfer
      • Third-party risk management
      • Data breach notification
      • Data residency

    Compliance with local obligations

    Likelihood: Medium to High

    Impact: High

    Data Residency

    Gap Controls

    • Identify and document the data localization obligations for the jurisdictions that the organization is operating in.
    • Design and implement IT systems that satisfy the data localization requirements.
    • Comply with data localization obligations within each jurisdiction.

    Heatmap of Global Data Residency Regulations

    The image contains a screenshot of a picture of a world map with various shades of blue to demonstrate the heatmap of global data residency regulations.
    Source: InCountry, 2021

    Examples of Data Residency Requirements

    Country

    Data Type

    Local Storage Requirements

    Australia

    Personal data – heath record

    My Health Records Act 2012

    China

    Personal information — critical information infrastructure operators

    Cybersecurity law

    Government cloud data

    Opinions of the Office of the Central Leading Group for Cyberspace Affairs on Strengthening Cybersecurity Administration of Cloud Computing Services for Communist Party and Government Agencies

    India

    Government email data

    The Public Records Act of 1993

    Indonesia

    Data held by electronic system operator for the public service

    Regulation 82 concerning “Electronic System and Transaction Operation”

    Germany

    Government cloud service data

    Criteria for the procurement and use of cloud services by the federal German administration

    Russia

    Personal data

    The amendments of Data Protection Act No. 152 FZ

    Vietnam

    Data held by internet service providers

    The Decree on Management, Provision, and Use of Internet Services and Information Content Online (Decree 72)

    US

    Government cloud service data

    Defense Federal Acquisition Regulation Supplement: Network Penetration Reporting and Contracting for Cloud Services (DFARS Case 2013-D018)

    3.3.1 Identify data localization obligations

    1-2 hours

    1. Work with your business leaders to identify and document the jurisdictions where your organization is operating in or providing services and products to consumers within.
    2. Work with your legal team to identify and document all relevant data localization obligations for the data your organization generates, collects, and processes in order to operate your business.
    3. Record your data localization obligations in the table below.

    Jurisdiction

    Relevant Regulations

    Local Storage Requirements

    Date Type

    Input

    Output

    • List of jurisdictions your organization is operating in
    • Relevant security and data protection regulations
    • Data inventory and data flows
    • Completed list of data localization obligations

    Materials

    Participants

    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Privacy team
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    3.3.2 Integrate obligations into your IT system design

    1-2 hours

    1. Work with your IT department to design the IT architecture and systems to satisfy the data localization requirements.
    2. The table below provides a checklist for integrating privacy considerations into your IT systems.

    Item

    Consideration

    Answer

    Supporting Document

    1

    Have you identified business services that process data that will be subject to localization requirements?

    2

    Have you identified IT systems associated with the business services mentioned above?

    3

    Have you established a data inventory (i.e. data types, business purposes) for the IT systems mentioned above?

    4

    Have you established a data flow diagram for the data identified above?

    5

    Have you identified the types of data that should be stored locally?

    6

    Have you confirmed whether a copy of the data locally stored will satisfy the obligations?

    7

    Have you confirmed whether an IT redesign is needed or whether modifications (e.g. adding a server) to the IT systems would satisfy the obligations?

    8

    Have you confirmed whether access from another jurisdiction is allowed?

    9

    Have you identified how long the data should be stored?

    Input

    Output

    • Data localization obligations
    • Business services that process data that will be subject to localization requirements
    • IT systems associated with business services
    • Data inventory and data flows
    • Completed checklist of localization obligations for IT system design

    Materials

    Participants

    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Privacy team
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    Compliance with local obligations

    Likelihood: Medium to High

    Impact: High

    Cross-Border Transfer

    Gap Controls

    • Know where you transfer your data.
    • Identify jurisdictions that your organization is operating in and that impose different requirements for the cross-border transfer of personal data.
    • Adopt and implement a proper cross-border data transfer mechanism in accordance with applicable privacy laws and regulations.
    • Re-evaluate at appropriate intervals.

    Which cross-border transfer mechanism should I choose?

    Transfer Mechanism

    Advantages

    Disadvantages

    Standard Contractual Clauses (SCC)

    • Easy to implement
    • No DPA (data processing agreement) approval
    • Not suitable for complex data transfers
    • Do not meet business agility
    • Needs legal solution

    Binding Corporate Rules (BCRs)

    • Meets business agility needs
    • Raises trust in the organization
    • Doubles as solution for art. 24/25 of the GDPR
    • Sets high compliance maturity level
    • Takes time to draft/implement
    • Requires DPA approval (scrutiny)
    • Requires culture of compliance
    • Approved by one "lead" authority and two other "co-lead“ authorities
    • Takes usually between six and nine months for the approval process only

    Code of Conduct

    • Raises trust in the sector
    • Self-regulation instead of law
    • No code of conduct approved yet
    • Takes time to draft/implement
    • Requires DPA approval and culture of compliance
    • Needs of organization may not be met

    Certification

    • Raises trust in the organization
    • No certification schemes available yet
    • Risk of compliance at minimum necessary
    • Requires audits

    Consent

    • Legal certainty
    • Transparent
    • Administrative burden
    • Some data subjects are incapable of consenting all or nothing

    3.3.3 Document data processing activities

    1-2 hours

    1. Identify and document the following information:
      • Name of business process
      • Purposes of processing
      • Lawful basis
      • Categories of data subjects and personal data
      • Data subject categories
      • Which system the data resides in
      • Recipient categories
      • Third country/international organization
      • Documents for appropriate safeguards for international transfer (adequacy, SCCs, BCRs, etc.)
      • Description of mitigating measures

    Input

    Output

    • Name of business process
    • Categories of personal data
    • Which system the data resides
    • Third country/international organization
    • Documents for appropriate safeguards for international transfer
    • Completed list of data processing activities

    Materials

    Participants

    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Privacy team
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    3.3.4 Choose the right mechanism

    1-2 hours

    1. Identify jurisdictions that your organization is operating in and that impose different requirements for the cross-border transfer of personal data. For example, the EU’s GDPR and China’s Personal Information Protection Law require proper cross-border transfer mechanisms before the data transfers. Your organization should decide which cross-border transfer mechanism is the best fit for your cross-border data transfer scenarios.
    2. Use the following table to identify and document the pros and cons of each data transfer mechanism and the final decision.

    Data Transfer Mechanism

    Pros

    Cons

    Final Decision

    SCC

    BCR

    Code of Conduct

    Certification

    Consent

    Input

    Output

    • List of relevant data transfer mechanisms
    • Assessment of the pros and cons of each mechanism
    • Final decision regarding which data transfer mechanism is the best fit for your organization

    Materials

    Participants

    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Privacy team
    • Security team
    • Legal team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    3.3.5 Implement the appropriate controls

    1-3 hours

    • One of the most common mechanisms is standard contractual clauses (SCCs).
    • Use Info-Tech’s Standard Contractual Clauses Template to facilitate your cross-border transfer activities.
    • Identify and check whether the following core components are covered in your SCC and record the results in the table below.
    # Core Components Status Note
    1 Purpose and scope
    2 Effect and invariability of the Clauses
    3 Description of the transfer(s)
    4 Data protection safeguards
    5 Purpose limitation
    6 Transparency
    7 Accuracy and data minimization
    8 Duration of processing and erasure or return of data
    9 Storage limitation
    10 Security of processing
    11 Sensitive data
    12 Onward transfers
    13 Processing under the authority of the data importer
    14 Documentation and compliance
    15 Use of subprocessors
    16 Data subject rights
    17 Redress
    18 Liability
    19 Local laws and practices affecting compliance with the Clauses
    20 Noncompliance with the Clauses and termination
    21 Description of data processing activities, such as list of parties, description of transfer, etc.
    22 Technical and organizational measures
    InputOutput
    • Description of the transfer(s)
    • Duration of processing and erasure or return of data
    • Onward transfers
    • Use of subprocessors
    • Etc.
    • Draft of the standard contractual clauses (SCC)
    MaterialsParticipants
    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Legal team
    • Privacy team
    • Security team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    Compliance with local obligations

    Likelihood: High

    Impact: Medium to High

    Data Breach

    Gap Controls

    • Identify jurisdictions that your organization is operating in and that impose different obligations for data breach reporting.
    • Document the notification obligations for various business scenarios, such as controller to DPA, controller to data subject, and processor to controller.
    • Integrate breach notification obligations into security incident response process.

    Examples of Data Breach Notification Obligations

    Location

    Regulation/ Standard

    Reporting Obligation

    EU

    GDPR

    72 hours

    China

    PIPL

    Immediately

    US

    HIPAA

    No later than 60 days

    Canada

    PIPEDA

    As soon as feasible

    Global

    PCI DSS

    • Visa – immediately after breach discovered
    • Mastercard – within 24 hours of discovering breach
    • American Express – immediately after breach discovered

    Summary of US State Data Breach Notification Statutes

    The image contains a graph to show the summary of the US State Data Breach Notification Statutes.

    Source: Davis Wright Tremaine

    3.3.6 Identify data breach notification obligations

    1-2 hours

    1. Identify jurisdictions that your organization is operating in and that impose different obligations for data breach reporting.
    2. Document the notification obligations for various business scenarios, such as controller to DPA, controller to data subject, and processor to controller.
    3. Record your data breach obligations in the table below.
    Region Regulation/Standard Reporting Obligation

    Input

    Output

    • List of regions and jurisdictions your business is operating in
    • List of relevant regulations and standards
    • Documentation of data breach reporting obligations in applicable jurisdictions

    Materials

    Participants

    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Legal team
    • Privacy team
    • Security team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    3.3.7 Integrate data breach notification into incident response

    1-2 hours

    • Integrate breach notification obligations into the security incident response process. Understand the security incident management framework.
    • All incident runbooks follow the same process: detection, analysis, containment, eradication, recovery, and post-incident activity.
    • The table below provides a basic checklist for you to consider when implementing your data breach and incident handling process.
    # Phase Considerations Status Notes
    1 Prepare Ensure the appropriate resources are available to best handle an incident.
    2 Detect Leverage monitoring controls to actively detect threats.
    3 Analyze Distill real events from false positives.
    4 Contain Isolate the threat before it can cause additional damage.
    5 Eradicate Eliminate the threat from your operating environment.
    6 Recover Restore impacted systems to a normal state of operations.
    7 Report Report data breaches to relevant regulators and data subjects if required.
    8 Post-Incident Activities Conduct a lessons-learned post-mortem analysis.
    InputOutput
    • Security and data protection incident response steps
    • Key considerations for integrating data breach notifications into incident response
    • Data breach notifications integrated into the incident response process
    MaterialsParticipants
    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Security team
    • Privacy team
    • Legal team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    Compliance with local obligations

    Likelihood: High

    Impact: Medium to High

    Third-Party Risk

    Gap Controls

    • Build an end-to-end third-party security and privacy risk management process.
    • Perform internal due diligence prior to selecting a service provider.
    • Stipulate the security and privacy protection obligations of the third party in a legally binding document such as contract or data processing agreement, etc.

    End-to-End Third-Party Security and Privacy Risk Management

    1. Pre-Contract
    • Due diligence check
  • Signing of Contract
    • Data processing agreement
  • Post-Contract
    • Continuous monitoring
    • Regular check or audit
  • Termination of Contract
    • Data deletion
    • Access deprovisioning

    Examples of Vendor Security Management Requirements

    Region

    Law/Standard

    Section

    EU

    General Data Protection Regulation (GDPR)

    Article 28 (1)

    Article 46 (1)

    US

    Health Insurance Portability and Accountability Act (HIPAA)

    §164.308(b)(1)

    US

    New York Department of Financial Services Cybersecurity Requirements

    500.11(a)

    Global

    ISO 27002:2013

    15.1.1

    15.1.2

    15.1.3

    15.2.1

    15.2.2

    US

    NIST 800-53

    SA-12

    SA-12 (2)

    US

    NIST Cybersecurity Framework

    ID-SC-1

    ID-SC-2

    ID-SC-3

    ID-SC-4

    Canada

    OSFI Cybersecurity Guidelines

    4.25

    4.26

    3.3.8 Identify vendor security and data protection requirements

    1-2 hours

    • Effective vendor security risk management is an end-to-end process that includes assessment, risk mitigation, and periodic reassessments.
    • An efficient and effective assessment process can only be achieved when all stakeholders are participating.
    • Identify and document your vendor security and data protection requirements in the table below.
    Region Law/Standard Section Requirements

    Input

    Output

    • List of regions and jurisdictions your business is operating in
    • List of relevant regulations and standards
    • Documentation of vendor security and data protection obligations in applicable jurisdictions

    Materials

    Participants

    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Legal team
    • Privacy team
    • Security team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    3.3.9 Build due diligence questionnaire

    1-2 hours

    Perform internal due diligence prior to selecting a service provider.

    1. Build and right-size your vendor security questionnaire by leveraging Info-Tech’s Vendor Security Questionnaire template.
    2. Document your vendor security questionnaire in the table below.
    # Question Vendor Request Vendor Comments
    1 Document Requests
    2 Asset Management
    3 Governance
    4 Supply Chain Risk Management
    5 Identify Management, Authentication, and Access Control
    InputOutput
    • List of regions and jurisdictions your business is operating in
    • List of relevant regulations and standards
    • Business security and data protection requirements and expectations
    • Draft of due diligence questionnaire
    MaterialsParticipants
    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Legal team
    • Privacy team
    • Security team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    3.3.10 Build appropriate data processing agreement

    1-2 hours

    1. Stipulate the security and privacy protection obligations of the third party in a legally binding document such as contract or data processing agreement, etc.
    2. Leverage Info-Tech’s Data Processing Agreement Template to put the language into your legally binding document.
    3. Use the table below to check whether core components of a typical DPA are covered in your document.
    # Core Components Status Note
    1 Processing of personal data
    2 Scope of application and responsibilities
    3 Processor's obligations
    4

    Controller's obligations

    5 Data subject requests
    6 Right to audit and inspection
    7 Subprocessing
    8 Data breach management
    9 Security controls
    10 Transfer of personal data
    11 Duty of confidentiality
    12 Compliance with applicable laws
    13 Service termination
    14 Liability and damages
    InputOutput
    • Processing of personal data
    • Processor’s obligations
    • Controller’s obligations
    • Subprocessing
    • Etc.
    • Draft of data processing agreement (DPA)
    MaterialsParticipants
    • Guidelines for Compliance With Local Security and Privacy Laws Template
    • Legal team
    • Privacy team
    • Security team
    • IT leadership
    • Risk Management

    Download the Guidelines for Compliance With Local Security and Privacy Laws Template

    Summary of Accomplishment

    Problem Solved

    By following Info-Tech’s methodology for securing global operations, you have:

    • Evaluated the security context of your organization’s global operations.
    • Identified security risks scenarios unique to high-risk jurisdictions and assessed the exposure of critical assets.
    • Planned and executed a response.

    You have gone through a deeper analysis of two key risk scenarios that affect global operations:

    • Travel to high-risk jurisdictions.
    • Compliance risk.

    If you would like additional support, have our analysts guide you through an Info-Tech workshop or Guided Implementation.

    Contact your account representative for more information.

    workshop@infotech.com

    1-888-670-8889

    Additional Support

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech Workshop.

    The image contains a picture of Michel Hebert.

    Contact your account representative for more information.

    workshops@infotech.com 1-888-670-8889

    To accelerate this project, engage your IT team in an Info-Tech workshop with an Info-Tech analyst team. Info-Tech analysts will join you and your team at your location or welcome you to Info-Tech’s historic Toronto office to participate in an innovative onsite workshop.

    The following are sample activities that will be conducted by Info-Tech analysts with your team:

    The image contains a screenshot of High-Risk Travel Jurisdictions.

    Identify High-Risk Jurisdictions

    Develop requirements to identify high-risk jurisdictions.

    The image contains a screenshot of Build Risk Scenarios.

    Build Risk Scenarios

    Build risk scenarios to capture assets, vulnerabilities, threats, and the potential effect of a compromise.

    External Research Contributors

    Ken Muir

    CISO

    LMC Security

    Premchand Kurup

    CEO

    Paramount Computer Systems

    Preeti Dhawan

    Manager, Security Governance

    Payments Canada

    Scott Wiggins

    Information Risk and Governance

    CDPHP

    Fritz Y. Jean Louis

    CISO

    Globe and Mail

    Eric Gervais

    CIO

    Ovivo Water

    David Morrish

    CEO

    MBS Techservices

    Evan Garland

    Manager, IT Security

    Camosun College

    Jacopo Fumagalli

    CISO

    Axpo

    Dennis Leon

    Governance and Security Manager

    CPA Canada

    Tero Lehtinen

    CIO

    Planmeca Oy

    Related Info-Tech Research

    Build an IT Risk Management Program

    • Build a program to identify, evaluate, assess, and treat IT risks.
    • Monitor and communicate risks effectively to support business decision making.

    Combine Security Risk Management Components Into One Program

    • Develop a program focused on assessing and managing information system risks.
    • Build a governance structure that integrates security risks within the organization’s broader approach to risk management.

    Build an Information Security Strategy

    • Build a holistic, risk-aware strategy that aligns to business goals.
    • Develop a roadmap of prioritized initiatives to implement the strategy over 18 to 36 months.

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    “International Travel Guidance for Government Mobile Devices.” Federal Mobility Group (FMG), Aug. 2021. Accessed 18 Nov 2021.

    Kaffenberger, Lincoln, and Emanuel Kopp. “Cyber Risk Scenarios, the Financial System, and Systemic Risk Assessment.” Carnegie Endowment for International Peace, September 2019. Accessed 11 Jan 2022.

    Koehler, Thomas R. Understanding Cyber Risk. Routledge, 2018.

    Owens, Brian. “Cybersecurity for the travelling scientist.” Nature, vol. 548, 3 Aug 2017. Accessed 19 Jan. 2022.

    Parsons, Fintan J., et al. “Cybersecurity risks and recommendations for international travellers.” Journal of Travel Medicine, vol. 1, no. 4, 2021. Accessed 19 Jan 2022.

    Quinn, Stephen, et al. “Identifying and estimating cybersecurity risk for enterprise risk management.” National Institute of Standards and Technology (NIST), Interagency or Internal Report (IR) 8286A, Nov. 2021.

    Quinn, Stephen, et al. “Prioritizing cybersecurity risk for enterprise risk management.” NIST, IR 8286B, Sept. 2021.

    “Remaining cyber safe while travelling security recommendations.” Government of Canada, 27 April 2022. Accessed 31 Jan 2022.

    Stine, Kevin, et al. “Integrating cybersecurity and enterprise risk management.” NIST, IR 8286, Oct. 2020.

    Tammineedi, Rama. “Integrating KRIs and KPIs for effective technology risk management.” ISACA Journal, vol. 4, 1 July 2018.

    Tikk, Eneken, and Mika Kerttunen, editors. Routledge Handbook of International Cybersecurity. Routledge, 2020.

    Voo, Julia, et al. “National Cyber Power Index 2020.” Belfer Center for Science and International Affairs, Harvard Kennedy School, Sept. 2020. Web.

    Zhang, Fang. “Navigating cybersecurity risks in international trade.” Harvard Business Review, Dec 2021. Accessed 31 Jan 22.

    Appendix

    Insider Threat

    Key Risk Scenario

    Likelihood: Medium to High

    Impact: High

    Gap Controls

    The image contains a picture of the Gap Controls. The controls include: Policy and Awareness, Identification, Monitoring and Visibility, which leads to Cooperation.

    • Identification: Effective and efficient management of insider threats begins with a threat and risk assessment to establish which assets and which employees to consider, especially in jurisdictions associated with sensitive or critical data. You need to pay extra attention to employees who are working in satellite offices in jurisdictions with loose security and privacy laws.
    • Monitoring and Visibility: Organizations should monitor critical assets and groups with privileged access to defend against malicious behavior. Implement an insider threat management platform that provides your organization with the visibility and context into data movement, especially cross-border transfers that might cause security and privacy breaches.
    • Policy and Awareness Training: Insider threats will persist without appropriate action and culture change. Training and consistent communication of best practices will mitigate vulnerabilities to accidental or negligent attacks. Customized training materials using local languages and role-based case studies might be needed for employees in high-risk jurisdictions.
    • Cooperation: An effective insider threat management program should be built with cross-team functions such as Security, IT, Compliance and Legal, etc.

    For more holistic approach, you can leverage our Reduce and Manage Your Organization’s Insider Threat Risk blueprint.

    Info-Tech Insight

    You can’t just throw tools at a human problem. While organizations should monitor critical assets and groups with privileged access to defend against malicious behavior, good management and supervision can help detect attacks and prevent them from happening in the first place.

    Insider threats are not industry specific, but malicious insiders are

    Industry

    Actors

    Risks

    Tactics

    Motives

    State and Local Government

    • Full-time employees
    • Current employees
    • Privileged access to personally identifiable information, financial assets, and physical property
    • Abuse of privileged access
    • Received or transferred fraudulent funds
    • Financial gain
    • Recognition
    • Benefiting foreign entity

    Information Technology

    • Equal mix of former and current employees
    • Privileged access to networks or systems as well as data
    • Highly technical attacks
    • Received or transferred fraudulent funds
    • Revenge
    • Financial gain

    Healthcare

    • Majority were full-time and current employees
    • Privileged access to customer data with personally identifiable information, financial assets
    • Abuse of privileged access
    • Received or transferred fraudulent funds
    • Financial gain
    • Entitlement

    Finance and Insurance

    • Majority were full-time and current employees
    • Authorized users
    • Electronic financial assets
    • Privileged access to customer data
    • Created or used fraudulent accounts
    • Fraudulent purchases
    • Identity theft
    • Financial gain
    • Gambling addiction
    • Family pressures
    • Multiple motivations

    Source: Carnegie Mellon University Software Engineering Institute, 2019

    Advanced Persistent Threat

    Key Risk Scenario #4

    Likelihood: Medium to High

    Impact: High

    Gap Controls

    The image contains a screenshot of the Gap Controls listed: Prevent, Detect, Analyze, Respond.

    Prevent: Defense in depth is the best approach to protect against unknown and unpredictable attacks. Effective anti-malware, diligent patching and vulnerability management, and strong human-centric security are essential.

    Detect: There are two types of companies – those who have been breached and know it, and those who have been breached and don’t know it. Ensure that monitoring, logging, and event detection tools are in place and appropriate to your organizational needs.

    Analyze: Raw data without interpretation cannot improve security and is a waste of time, money, and effort. Establish a tiered operational process that not only enriches data but also provides visibility into your threat landscape.

    Respond: Organizations can’t rely on ad hoc response anymore – don’t wait until a state of panic. Formalize your response processes in a detailed incident runbook to reduce incident remediation time and effort.

    Best practices moving forward

    Defense in Depth

    Lock down your organization. Among other tactics, control administrative privileges, leverage threat intelligence, use IP whitelisting, adopt endpoint protection and two-factor authentication, and formalize incident response measures.

    Block Indicators

    Information alone is not actionable. A successful threat intelligence program contextualizes threat data, aligns intelligence with business objectives, and then builds processes to satisfy those objectives. Actively block indicators and act upon gathered intelligence.

    Drive Adoption

    Create organizational situational awareness around security initiatives to drive adoption of foundational security measures: network hardening, threat intelligence, red-teaming exercises, and zero-day mitigation, policies, and procedures.

    Supply Chain Security

    Security extends beyond your organization. Ensure your organization has a comprehensive view of your organizational threat landscape and a clear understanding of the security posture of any managed service providers in your supply chain.

    Awareness and Training

    Conduct security awareness and training. Teach end users how to recognize current cyberattacks before they fall victim – this is a mandatory first line of defense.

    Additional Resources

    Follow only official sources of information to help you assess risk

    The image contains an image highlighting a few additional resources.

    As misinformation is a major attack vector for malicious actors, follow only reliable sources for cyberalerts and actionable intelligence. Aggregate information from these reliable sources.

    Federal Cyber Agency Alerts

    Informational Resources

    Info-Tech Insight

    The CISA Shields Up site provides the latest cyber risk updates on the Russia-Ukraine conflict and should provide the most value in staying informed.

    Transition Projects Over to the Service Desk

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    • Parent Category Name: Service Desk
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    • IT suffers from a lack of strategy and plan for transitioning support processes to the service desk.
    • Lack of effective communication between the project delivery team and the service desk, leads to an inefficient knowledge transfer to the service desk.
    • New service is not prioritized and categorized, negatively impacting service levels and end-user satisfaction.

    Our Advice

    Critical Insight

    Make sure to build a strong knowledge management strategy to identify, capture, and transfer knowledge from project delivery to the service desk.

    Impact and Result

    • Build touchpoints between the service desk and project delivery team and make strategic points in the project lifecycles to ensure service support is done effectively following the product launch.
    • Develop a checklist of action items on the initiatives that should be done following project delivery.
    • Build a training plan into the strategy to make sure service desk agents can handle tickets independently.

    Transition Projects Over to the Service Desk Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Transition Projects Over to the Service Desk – A guideline to walk you through transferring project support to the service desk.

    This storyboard will help you craft a project support plan to document information to streamline service support.

    • Transition Projects Over to the Service Desk Storyboard

    2. Project Handover and Checklist – A structured document to help you record information on the project and steps to take to transfer support.

    Use these two templates as a means of collaboration with the service desk to provide information on the application/product, and steps to take to make sure there are efficient service processes and knowledge is appropriately transferred to the service desk to support the service.

    • Project Handover Template
    • Service Support Transitioning Checklist
    [infographic]

    Further reading

    Transition Projects Over to the Service Desk

    Increase the success of project support by aligning your service desk and project team.

    Analyst Perspective

    Formalize your project support plan to shift customer service to the service desk.

    Photo of Mahmoud Ramin, Senior Research Analyst, Infrastructure and Operations, Info-Tech Research Group

    As a service support team member, you receive a ticket from an end user about an issue they’re facing with a new application. You are aware of the application release, but you don’t know how to handle the issue. So, you will need to either spend a long time investigating the issue via peer discussion and research or escalate it to the project team.

    Newly developed or improved services should be transitioned appropriately to the support team. Service transitioning should include planning, coordination, and communication. This helps project and support teams ensure that upon a service failure, affected end users receive timely and efficient customer support.

    At the first level, the project team and service desk should build a strategy around transitioning service support to the service desk by defining tasks, service levels, standards, and success criteria.

    In the second step, they should check the service readiness to shift support from the project team to the service desk.

    The next step is training on the new services via efficient communication and coordination between the two parties. The project team should allocate some time, according to the designed strategy, to train the service desk on the new/updated service. This will enable the service desk to provide independent service handling.

    This research walks you through the above steps in more detail and helps you build a checklist of action items to streamline shifting service support to the service desk.

    Mahmoud Ramin, PhD

    Senior Research Analyst
    Infrastructure and Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • IT suffers from a lack of strategy and planning for transitioning support processes to the service desk.
    • Lack of effective communication between the project delivery team and the service desk leads to an inefficient knowledge transfer to the service desk.
    • New service is not prioritized and categorized, negatively impacting service levels and end-user satisfaction.

    Common Obstacles

    • Building the right relationship between the service desk and project team is challenging, making support transition tedious.
    • The service desk is siloed; tasks and activities are loosely defined. Service delivery is inconsistent, which impacts customer satisfaction.
    • Lack of training on new services forces the service desk to unnecessarily escalate tickets to other levels and delays service delivery.

    Info-Tech’s Approach

    • Build touchpoints between the service desk and project delivery team and make strategic points in the project lifecycles to ensure service support is done effectively following the product launch.
    • Develop a checklist of action items on the initiatives that should be done following project delivery.
    • Build a training plan into the strategy to make sure service desk agents can handle tickets independently.

    Info-Tech Insight

    Make sure to build a strong knowledge management strategy to identify, capture, and transfer knowledge from project delivery to the service desk.

    A lack of formal service transition process presents additional challenges

    When there is no formal transition process following a project delivery, it will negatively impact project success and customer satisfaction.

    Service desk team:

    • You receive a request from an end user to handle an issue with an application or service that was recently released. You are aware of the features but don’t know how to solve this issue particularly.
    • You know someone in the project group who is familiar with the service, as he was involved in the project. You reach out to him, but he is very busy with another project.
    • You get back to the user to let them know that this will be done as soon as the specialist is available. But because there is no clarity on the scope of the issue, you cannot tell them when this will be resolved.
    • Lack of visibility and commitment to the service recovery will negatively impact end-user satisfaction with the service desk.

    Project delivery team:

    • You are working on an exciting project, approaching the deadline. Suddenly, you receive a ticket from a service desk agent asking you to solve an incident on a product that was released three months ago.
    • Given the deadline on the current project, you are stressed, thinking about just focusing on the projects. On the other hand, the issue with the other service is impacting multiple users and requires much attention.
    • You spend extra time handling the issue and get back to your project. But a few days later the same agent gets back to you to take care of the same issue.
    • This is negatively impacting your work quality and causing some friction between the project team and the service desk.

    Link how improvement in project transitioning to the service desk can help service support

    A successful launch can still be a failure if the support team isn't fully informed and prepared.

    • In such a situation, the project team sends impacted users a mass notification without a solid plan for training and no proper documentation.
    • To provide proper customer service, organizations should involve several stakeholder groups to collaborate for a seamless transition of projects to the service desk.
    • This shift in service support takes time and effort; however, via proper planning there will be less confusion around customer service, and it will be done much faster.
      • For instance, if AppDev is customizing an ERP solution without considering knowledge transfer to the service desk, relevant tickets will be unnecessarily escalated to the project team.
    • On the other hand, the service desk should update configuration items (CIs) and the service catalog and related requests, incidents, problems, and workarounds to the relevant assets and configurations.
    • In this transition process, knowledge transfer plays a key role. Users, the service desk, and other service support teams need to know how the new application or service works and how to manage it when an issue arises.
    • Without a knowledge transfer, service support will be forced to either reinvent the wheel or escalate the ticket to the development team. This will unnecessarily increase the time for ticket handling, increase cost per ticket, and reduce end-user satisfaction.

    Info-Tech Insight

    Involve the service desk in the transition process via clear communication, knowledge transfer, and staff training.

    Integrate the service desk into the project management lifecycle for a smooth transition of service support

    Service desk involvement in the development, testing, and maintenance/change activity steps of your project lifecycle will help you logically define the category and priority level of the service and enable service level improvement accordingly after the project goes live.

    Project management lifecycle

    As some of the support and project processes can be integrated, responsibility silos should be broken

    Processes are done by different roles. Determine roles and responsibilities for the overlapping processes to streamline service support transition to the service desk.

    The project team is dedicated to projects, while the support team focuses on customer service for several products.

    Siloed responsibilities:

    • Project team transfers the service fully to the service desk and leaves technicians alone for support without a good knowledge transfer.
    • Specialists who were involved in the project have deep knowledge about the product, but they are not involved in incident or problem management.
    • Service desk was not involved in the planning and execution processes, which leads to lack of knowledge about the product. This leaves the support team with some vague knowledge about the service, which negatively impacts the quality of incident and problem management.

    How to break the silos:

    Develop a tiered model for the service desk and include project delivery in the specialist tier.

    • Use tier 1 (service desk) as a single point of contact to support all IT services.
    • Have tier 2/3 as experts in technology. These agents are a part of the project team. They are also involved in incident management, root-cause analysis, and change management.

    Determine the interfaces

    At the project level, get a clear understanding of support capabilities and demands, and communicate them to the service desk to proactively bring them into the planning step.

    The following questions help you with an efficient plan for support transition

    Questions for support transition

    Clear responsibilities help you define the level of involvement in the overlapping processes

    Conduct a stakeholder analysis to identify the people that can help ensure the success of the transition.

    Goal: Create a prioritized list of people who are affected by the new service and will provide support.

    Why is stakeholder analysis essential?

    Why is stakeholder analysis essential

    Identify the tasks that are required for a successful project handover

    Embed the tasks that the project team should deliver before handing support to the service desk.

    Task/Activity Example

    Conduct administrative work in the application

    • New user setup
    • Password reset

    Update documentation

    • Prepare for knowledge transfer>
    Service request fulfillment/incident management
    • Assess potential bugs
    Technical support for systems troubleshooting
    • Configure a module in ITSM solution

    End-user training

    • FAQs
    • How-to questions
    Service desk training
    • Train technicians for troubleshooting

    Support management (monitoring, meeting SLAs)

    • Monitoring
    • Meeting SLAs

    Report on the service transitioning

    • Transition effectiveness
    • Four-week warranty period
    Ensure all policies follow the transition activities
    • The final week of transition, the service desk will be called to a meeting for final handover of incidents and problems

    Integrate project description and service priority throughout development phase

    Include the service desk in discussions about project description, so it will be enabled to define service priority level.

    • Project description will be useful for bringing the project forward to the change advisory board (CAB) for approval and setting up the service in the CMDB.
    • Service priority is used for adding the next layer of attributes to the CMDB for the service and ensuring the I&O department can set up systems monitoring.
    • This should be done early in the process in conjunction with the project manager and business sponsors.
    • It should be done as the project gets underway and the team can work on specifically where that milestone will be in each project.
    • What to include in the project description:
      • Name
      • Purpose
      • Publisher
      • Departments that will use the service
      • Service information
      • Regulatory constrains
    • What to include in the service priority information:
      • Main users
      • Number of users
      • Service requirements
      • System interdependencies
      • Criticality of the dependent systems
      • Service category
      • Service SME and support backup
      • System monitoring resources
      • Alert description and flow

    Document project description and service priority in the Project Handover Template.

    Embed service levels and maintenance information

    Include the service desk in discussions about project description, so it will be enabled to define service priority level.

    • Service level objectives (SLOs) will be added to CMDB to ensure the product is reviewed for business continuity and disaster recovery and that the service team knows what is coming.
    • This step will be good to start thinking about training agents and documenting knowledgebase (KB) articles.
    • What to include in SLO:
      • Response time
      • Resolution time
      • Escalation time
      • Business owner
      • Service owner
      • Vendor(s)
      • Vendor warranties
      • Data archiving/purging
      • Availability list
      • Business continuity/recovery objectives
      • Scheduled reports
      • Problem description
    • Maintenance and change requirements: You should add maintenance windows to the change calendar and ensure the maintenance checklist is added to KB articles and technician schedules.
    • What to include in maintenance and change requirements:
      • Scheduled events for the launch
      • Maintenance windows
      • Module release
      • Planned upgrades
      • Anticipated intervals for changes and trigger points
      • Scheduled batches

    Document service level objectives and maintenance in the Project Handover Template.

    Enhance communication between the project team and the service desk

    Communicating with the service desk early and often will ensure that agents fully get a deep knowledge of the new technology.

    Transition of a project to the service desk includes both knowledge transfer and execution transfer.

    01

    Provide training and mentoring to ensure technical knowledge is passed on.

    02

    Transfer leadership responsibilities by appointing the right people.

    03

    Transfer support by strategically assigning workers with the right technical and interpersonal skills.

    04

    Transfer admin rights to ensure technicians have access rights for troubleshooting.

    05

    Create support and a system to transfer work process. For example, using an online platform to store knowledge assets is a great way for support to access project information.

    Info-Tech Insight

    A communication plan and executive presentation will help project managers outline recommendations and communicate their benefits.

    Communicate reasons for projects and how they will be implemented

    Proactive communication of the project to affected stakeholders will help get their buy-in for the new technology and feedback for better support.

    Leaders of successful change spend considerable time developing a powerful change message, i.e. a compelling narrative that articulates the desired end state, that makes the change concrete and meaningful to staff.

    The message should:

    • Explain why the change or new application is needed.
    • Summarize what will stay the same.
    • Highlight what will be left behind.
    • Emphasize what is being changed due to the new or updated product.
    • Explain how the application will be implemented.
    • Address how this will affect various roles in the organization.
    • Discuss the staff’s role in making the project successful.
    • Communicate the supporting roles in the early implementation stages and later on.

    Five elements of communicating change

    Implement knowledge transfer to the service desk to ensure tickets won’t be unnecessarily escalated

    The support team usually uses an ITSM solution, while the project team mostly uses a project management solution. End users’ support is done and documented in the ITSM tool.

    Even terminologies used by these teams are different. For instance, service desk’s “incident” is equivalent to a project manager’s “defect.” Without proper integration of the development and support processes, the contents get siloed and outdated over time.

    Potential ways to deal with this challenge:

    Use the same platform for both project and service support

    This helps you document information in a single platform and provides better visibility of the project status to the support team as well. It also helps project team find out change-related incidents for a faster rollback.

    Note: This is not always feasible because of the high costs incurred in purchasing a new application with both ITSM and PM capabilities and the long time it takes for implementing such a solution.

    Integrate the PM and ITSM tools to improve transition efficiency

    Note: Consider the processes that should be integrated. Don’t integrate unnecessary steps in the development stage, such as design, which will not be helpful for support transition.

    Build a training plan for the new service

    When a new system is introduced or significant changes are applied, describe the steps and timeline for training.

    Training the service desk has two-fold benefits:
    Improve support:
    • Support team gets involved in user acceptance testing, which will provide feedback on potential bugs or failures in the technology.
    • Collaboration between specialists and tier 1 technicians will allow the service desk to gather information for handling potential incidents on the application.
    Shift-left enablement:
    • At the specialist level, agents will be more focused on other projects and spend less time on application issues, as they are mostly handled by the service desk.
    • As you shift service support left:
      • Cost per ticket decreases as more of the less costly resources are doing the work.
      • Average time to resolve decreases as the ticket is handled by the service desk.
      • End-user satisfaction increases as they don’t need to wait long for resolution.

    Who resolves the incident

    For more information about shift-left enablement, refer to InfoTech’s blueprint Optimize the Service Desk With a Shift-Left Strategy.

    Integrate knowledge management in the transition plan

    Build a knowledge transfer process to streamline service support for the newly developed technology.

    Use the following steps to ensure the service desk gets trained on the new project.

    1. Identify learning opportunities.
    2. Prioritize the identified opportunities based on:
    • Risk of lost knowledge
    • Impact of knowledge on support improvement
  • Define ways to transfer knowledge from the project team to the service desk. These could be:
    • One-on-one meetings
    • Mentoring sessions
    • Knowledgebase articles
    • Product road test
    • Potential incident management shadowing
  • Capture and transfer knowledge (via the identified means).
  • Support the service desk with further training if the requirement arises.
  • Info-Tech Insight

    Allocate knowledge transfer within ticket handling workflows. When incident is resolved by a specialist, they will assess if it is a good candidate for technician training and/or a knowledgebase article. If so, the knowledge manager will be notified of the opportunity to assign it to a SME for training and documentation of an article.

    For more information about knowledge transfer, refer to phase 3 of Info-Tech’s blueprint Standardize the Service Desk.

    Focus on the big picture first

    Identify training functions and plan for a formal knowledge transfer

    1. Brainstorm training functions for each group.
    2. Determine the timeline needed to conduct training for the identified training topics.
    RoleTraining FunctionTimeline

    Developer/Technical Support

    • Coach the service desk on the new application
    • Document relevant KB articles
    Business Analysts
    • Conduct informational interviews for new business requirements

    Service Desk Agents

    • Conduct informational interviews
    • Shadow incident management procedures
    • Document lessons learned
    Vendor
    • Provide cross-training to support team

    Document your knowledge transfer plan in the Project Handover Template.

    Build a checklist of the transition action items

    At this stage, the project is ready to go live and support needs to be independently done by the service desk.

    Checklist of the transition action items

    Info-Tech Insight

    No matter how well training is done, specialists may need to work on critical incidents and handle emergency changes. With effective service support and transition planning, you can make an agreement between the incident manager, change manager, and project manager on a timeline to balance critical incident or emergency change management and project management and define your SLA.

    Activity: Prepare a checklist of initiatives before support transition

    2-3 hours

    Document project support information and check off each support transition initiative as you shift service support to the service desk.

    1. As a group, review the Project Handover Template that you filled out in the previous steps.
    2. Download the Service Support Transitioning Checklist, and review the items that need to be done throughout the development, testing, and deployment steps of your project.
    3. Brainstorm at what step service desk needs to be involved.
    4. As you go through each initiative and complete it, check it off to make sure you are following the agreed document for a smooth transition of service support.
    Input Output
    • Project information
    • Support information for developed application/service
    • List of transitioning initiatives
    MaterialsParticipants
    • Project Handover Template
    • Service Support Transitioning Checklist
    • Project Team
    • Service Desk Manager
    • IT Lead

    Download the Project Handover Template

    Download the Service Support Transitioning Checklist

    Define metrics to track the success of project transition

    Consider key metrics to speak the language of targeted end users.

    You won’t know if transitioning support processes are successful unless you measure their impact. Find out your objectives for project transition and then track metrics that will allow you to fulfill these goals.

    Determine critical success factors to help you find out key metrics:

    High quality of the service

    Effectiveness of communication of the transition

    Manage risk of failure to help find out activities that will mitigate risk of service disruption

    Smooth and timely transition of support to the service desk

    Efficient utilization of the shared services and resources to mitigate conflicts and streamline service transitioning

    Suggested metrics:

    • Time to fulfill requests and resolve incidents for the new project
    • Time spent training the service desk
    • Number of knowledgebase articles created by the project team
    • Percentage of articles used by the service desk that prevented ticket escalation
    • First-level resolution
    • Ratio of escalated tickets for the new project
    • Problem ticket volume for the new project
    • Average customer satisfaction with the new project support
    • SLA breach rate

    Summary of Accomplishment

    Problem Solved

    Following the steps outlined in this research has helped you build a strategy to shift service support from the project team to the service desk, resulting in an improvement in customer service and agent satisfaction.

    You have also developed a plan to break the silo between the service desk and specialists and enable knowledge transfer so the service desk will not need to unnecessarily escalate tickets to developers. In the meantime, specialists are also responsible for service desk training on the new application.

    Efficient communication of service levels has helped the project team set clear expectations for managers to create a balance between their projects and service support.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information

    workshops@infotech.com

    1-888-670-8889

    Related Info-Tech Research

    Standardize the Service Desk

    Improve customer service by driving consistency in your support approach and meeting SLAs.

    Optimize the Service Desk With a Shift-Left Strategy

    The best type of service desk ticket is the one that doesn’t exist.

    Tailor IT Project Management Processes to Fit Your Projects

    Right-size PMBOK for all of your IT projects.

    Works Cited

    Brown, Josh. “Knowledge Transfer: What it is & How to Use it Effectively.” Helpjuice, 2021. Accessed November 2022.

    Magowan, Kirstie. “Top ITSM Metrics & KPIs: Measuring for Success, Aiming for Improvement.” BMC Blogs, 2020. Accessed November 2022.

    “The Complete Blueprint for Aligning Your Service Desk and Development Teams (Process Integration and Best Practices).” Exalate, 2021. Accessed October 2022.

    “The Qualities of Leadership: Leading Change.” Cornelius & Associates, 2010. Web.

    Build a Continual Improvement Program

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    • IT managers must work hard to maintain and improve service quality or risk performance deterioration over time.
    • Leadership may feel lost about what to do next and which initiatives have higher priority for improvement.
    • The backlog of improvement initiatives makes the work even harder. Managers should involve the right people in the process and build a team that is responsible to monitor, measure, prioritize, implement, and test improvements.

    Our Advice

    Critical Insight

    • Without continual improvement, sustained service quality will be temporary. Organizations need to put in place an ongoing process to detect potential services, enhance their procedures, and sustain their performance, whatever the process maturity is.

    Impact and Result

    • Set strategic vision for the continual improvement program.
    • Build a team to set regulations, processes, and audits for the program.
    • Set measurable targets for the program.
    • Identify and prioritize improvement initiatives.
    • Measure and monitor progress to ensure initiatives achieve the desired outcome.
    • Apply lessons learned to the next initiatives.

    Build a Continual Improvement Program Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Build a Continual Improvement Program – A step-by-step document to walk you through building a plan for efficient IT continual improvement.

    This storyboard will help you craft a continual improvement register and a workflow to ensure sustained service improvements that fulfill ongoing increases in stakeholder expectations.

    • Build a Continual Improvement Program Storyboard

    2. Continual Improvement Register and Workflow – Structured documents to help you outline improvement initiatives, prioritize them, and build a dashboard to streamline tracking.

    Use the Continual Improvement Register and Continual Improvement Workflow to help you brainstorm improvement items, get a better visibility into the items, and plan to execute improvements.

    • Continual Improvement Register
    • Continual Improvement Workflow (Visio)
    • Continual Improvement Workflow (PDF)
    [infographic]

    Further reading

    Build a Continual Improvement Program

    Don’t stop with process standardization; plan to continually improve and help those improvements stick.

    Analyst Perspective

    Go beyond standardizing basics

    IT managers often learn how to standardize IT services. Where they usually fail is in keeping these improvements sustainable. It’s one thing to build a quality process, but it’s another challenge entirely to keep momentum and know what to do next.

    To fill the gap, build a continual improvement plan to continuously increase value for stakeholders. This plan will help connect services, products, and practices with changing business needs.

    Without a continual improvement plan, managers may find themselves lost and wonder what’s next. This will lead to misalignment between ongoing and increasingly high stakeholder expectations and your ability to fulfill these requirements.

    Build a continual improvement program to engage executives, leaders, and subject matter experts (SMEs) to go beyond break fixes, enable proactive enhancements, and sustain process changes.

    Photo of Mahmoud Ramin, Ph.D., Senior Research Analyst, Infrastructure and Operations, Info-Tech Research Group. Mahmoud Ramin, Ph.D.
    Senior Research Analyst
    Infrastructure and Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Even high-quality services and products need to be aligned with rising stakeholder expectations to sustain operational excellence.
    • Without the right leadership, commitment, and processes, improvements in service quality can be difficult to sustain.
    • Continual improvement is not only a development plan but also an organizational culture shift, which makes stakeholder buy-in even challenging.

    Common Obstacles

    • IT managers must work hard to maintain and improve service quality or risk performance deterioration over time.
    • Leadership feels lost about what to do next and which initiatives have higher priority for improvement.
    • A backlog of improvement initiatives makes the work even harder. Managers should involve the right people in the process and build a team that is responsible for monitoring, measuring, prioritizing, implementing, and testing improvements.

    Info-Tech’s Approach

    • Set a strategic vision for the continual improvement program.
    • Build a team to set regulations, processes, and audits for the program.
    • Set measurable targets for the program.
    • Identify and prioritize improvement initiatives.
    • Measure and monitor progress to ensure initiatives achieve the desired outcome.
    • Apply lessons learned to the next initiatives.

    Info-Tech Insight

    Without continual improvement, any process maturity achieved around service quality will not be sustained. Organizations need to put in place an ongoing program to maintain their current maturity and continue to grow and improve by identifying new services and enhancing existing processes.

    Purpose of continual improvement

    There should be alignment between ongoing improvements of business products and services and management of these products and services. Continual improvement helps service providers adapt to changing environments. No matter how critical the service is to the business, failure to continually improve reduces the service value.

    Image of a notebook with an illustration titled 'Continuous Improvement'.

    Continual improvement is one of the five elements of ITIL’s Service Value System (SVS).

    Continual improvement should be documented in an improvement register to record and manage improvement initiatives.

    Continual improvement is a proactive approach to service management. It involves measuring the effectiveness and efficiency of people, processes, and technology to:

    • Identify areas for improvement.
    • Adapt to changes in the business environment.
    • Align the IT strategy to organizational goals.

    A continual improvement process helps service management move away from a reactive approach that focuses only on fixing problems as they occur.

    Info-Tech Insight

    Make sure the basics are in place before you embark on a continual improvement initiative.

    Benefits of embedding a cross-organizational continual improvement approach

    Icon of a computer screen. Encourage end users to provide feedback on service quality. Icon of a crossed pencil and wrench.

    Provide an opportunity to stakeholders to define requirements and raise their concerns.

    Icon of a storefront.

    Embed continual improvement in all service delivery procedures.

    Icon of chevrons moving backward.

    Turn failures into improvement opportunities rather than contributing to a blame culture.

    Icon of a telescope.

    Improve practice effectiveness that enhances IT efficiency.

    Icon of a thumbs up in a speech bubble.

    Improve end-user satisfaction that positively impacts brand reputation.

    Icon of shopping bags.

    Improve operational costs while maintaining a high level of satisfaction.

    Icon of a magnifying glass over a map marker.

    Help the business become more proactive by identifying and improving services.

    Info-Tech Insight

    It’s the responsibility of the organization’s leaders to develop and promote a continual improvement culture. Work with the business unit leads and communicate the benefits of continual improvement to get their buy-in for the practice and achieve the long-term impact.

    Build a feedback program to get input into where improvement initiatives are needed

    A well-maintained continual improvement process creates a proper feedback mechanism for the following stakeholder groups:
    • Users
    • Suppliers
    • Service delivery team members
    • Service owners
    • Sponsors
    An efficient feedback mechanism should be constructed around the following initiatives:
    Target with an arrow in the bullseye. The arrow has four flags: 'Perceived value by users', 'Service effectiveness', 'Service governance', and 'Service demand'.
    Stakeholders who participate in feedback activities should feel comfortable providing suggestions for improvement.

    Work closely with the service desk team to build communication channels to conduct surveys. Avoid formal bureaucratic communications and enforce openness in communicating the value of feedback the stakeholders can provide.

    Info-Tech Insight

    When conducting feedback activities with users, keep surveys anonymous and ensure users’ information is kept confidential. Make sure everyone else is comfortable providing feedback in a constructive way so that you can seek clarification and create a feedback loop.

    Implement an iterative continual improvement model and ensure that your services align with your organizational vision

    Build a six-step process for your continual improvement plan. Make it a loop, in which each step becomes an input for the next step. A cycle around a dartboard with numbered steps: '01 Determine your goals', '02 Define the process team', '03 Determine initiatives', '04 Prioritize initiatives', '05 Execute improvement', '06 Establish a learning culture'.

    1. Determine your goals

    A vision statement communicates your desired future state of the IT organization.

    Your IT goals should always support your organizational goals. IT goals are high-level objectives that the IT organization needs to achieve to reach a target state.
    A cycle of the bolded statements on the right surrounding a dartboard with two bullseyes.

    Understand the high-level business objectives to set the vision for continual improvement in a way that will align IT strategies with business strategies.

    Obtaining a clear picture of your organization’s goals and overall corporate strategy is one of the crucial first steps to continual improvement and will set the stage for the metrics you select. Document your continual improvement program goals and objectives.

    Knowing what your business is doing and understanding the impact of IT on the business will help you ensure that any metrics you collect will be business focused.

    Understanding the long-term vision of the business and its appetite for commitment and sponsorship will also inform your IT strategy and continual improvement goals.

    Assess the future state

    At this stage, you need to visualize improvement, considering your critical success factors.

    Critical success factors (CSFs) are higher-level goals or requirements for success, such as improving end-user satisfaction. They’re factors that must be met in order to reach your IT and business strategic vision.

    Select key performance indicators (KPIs) that will identify useful information for the initiative: Define KPIs for each CSF. These will usually involve a trend, as an increase or decrease in something. If KPIs already exist for your IT processes, re-evaluate them to assess their relevance to current strategy and redefine if necessary. Selected KPIs should provide a full picture of the health of targeted practice.

    KPIs should cover these four vectors of practice performance:

    1. Quantity
      How many continual improvement initiatives are in progress
    2. Quality
      How well you implemented improvements
    3. Timeliness
      How long it took to get continual improvement initiatives done
    4. Compliance
      How well processes and controls are being executed, such as system availability
    Cross-section of a head split into sections with icons in the middle sections.

    Examples of key CSFs and KPIs for continual improvement

    CSF

    KPI

    Adopt and maintain an effective approach for continual improvement Improve stakeholder satisfaction due to implementation of improvement initiatives.
    Enhance stakeholder awareness about continual improvement plan and initiatives.
    Increase continual improvement adoption across the organization.
    Commit to effective continual improvement across the business Improve the return on investment.
    Increase the impact of the improvement initiatives on process maturity.
    Increase the rate of successful improvement initiatives.

    Prepare a vision statement to communicate the improvement strategy

    IT Implications + Business Context –› IT Goals
    • IT implications are derived from the business context and inform goals by aligning the IT goals with the business context.
    • Business context encompasses an understanding of the factors impacting the business from various perspectives, how the business makes decisions, and what it is trying to achieve.
    • IT goals are high-level, specific objectives that the IT organization needs to achieve to reach the target state. IT goals begin a process of framing what IT as an organization needs to be able to do in the target state.

    IT goals will help identify the target state, IT capabilities, and the initiatives that will need to be implemented to enable those capabilities.

    The vision statement is expressed in the present tense. It seeks to articulate the desired role of IT and how IT will be perceived.

    Strong IT vision statements have the following characteristics:
    Arrow pointing right. Describe a desired future
    Arrow pointing right. Focus on ends, not means
    Arrow pointing right. Communicate promise
    Arrow pointing right. Work as an elevator pitch:
    • Concise; no unnecessary words
    • Compelling
    • Achievable
    • Inspirational
    • Memorable

    2. Define the process team

    The structure of each continual improvement team depends on resource availability and competency levels.

    Make sure to allocate continual improvement activities to the available resources and assess the requirement to bring in others to fulfill all tasks.

    Brainstorm what steps should be included in a continual improvement program:

    • Who is responsible for identifying, logging, and prioritizing improvement opportunities?
    • Who makes the business case for improvement initiatives?
    • Who is the owner of the register, responsible for documenting initiatives and updating their status?
    • Who executes implementation?
    • Who evaluates implementation success?
    Match stakeholder skill sets with available resources to ensure continual improvement processes are handled properly. Brainstorm skills specific to the program:
    • Knowledge of provided products and services.
    • Good understanding of organization’s goals and objectives.
    • Efficiency in collecting and measuring metrics, understanding company standards and policies, and presenting them to impacted stakeholders.
    • Competency in strategic thinking and aligning the organization’s goals with improvement initiatives.

    Enable the continual improvement program by clarifying responsibilities

    Determine roles and responsibilities to ensure accountability

    The continual improvement activities will only be successful if specific roles and responsibilities are clearly identified.

    Depending on available staff and resources, you may be able to have full-time continual improvement roles, or you may include continual improvement activities in individuals’ job descriptions.

    Each improvement action that you identify should have clear ownership and accountability to ensure that it is completed within the specified timeframe.

    Roles and responsibilities can be reassigned throughout the continual improvement process.

    Info-Tech Insight

    Create cross-functional teams to improve perspective and not focus on only one small group when trying to problem solve. Having other teams hear and reframe the issue or talk about how they can help to solve issues as a team can create bigger solutions that will help the entire IT team, not just one group.

    Consider assigning dedicated continual improvement roles

    Silhouette of a business person.
    CI Coordinator

    Continual improvement coordinators are responsible for moving projects to the implementation phase and monitoring all continual improvement roles.

    Silhouette of a business person.
    Business Owner

    Business owners are accountable for business governance, compliance, and ROI analysis. They are responsible for operational and monetary aspects of the business.

    Silhouette of a business person.
    IT Owner

    IT owners are responsible for developing the action plan and ensuring success of the initiatives. They are usually the subject matter experts, focusing on technical aspects.

    3. Determine improvement initiatives

    Businesses usually make the mistake of focusing too much on making existing processes better while missing gaps in their practices.

    Gather stakeholder feedback to help you evaluate the maturity levels of IT practices Sample of the End User Satisfaction Survey.

    You need to understand the current state of service operations to understand how you can provide value through continual improvement. Give everyone an opportunity to provide feedback on IT services.

    Use Info-Tech’s End User Satisfaction Survey to define the state of your core IT services.

    Info-Tech Insight

    Become proactive to improve satisfaction. Continual improvement is not only about identifying pain points and improving them. It enables you to proactively identify initiatives for further service improvement using both practice functionality and technology enablement.

    Understand the current state of your IT practices

    Determine the maturity level of your IT areas to help you understand which processes need improvement. Involve the practice team in maturity assessment activities to get ideas and input from them. This will also help you get their buy-in and engagement for improvement.

    Leverage performance metrics to analyze performance level. Metrics play a key role in understanding what needs improvement. After you implement metrics, have an impact report regularly generated to monitor them.

    Use problem management to identify root causes for the identified gaps. Potential sources of problems can be:

    • Recurring issues that may be an indicator of an underlying problem.
    • Business processes or service issues that are not IT related, such as inefficient business process or service design issues.

    Establish an improvement roadmap and execute initiatives

    Build a continual improvement register (CIR) for your target initiatives

    A CIR is a document used for recording your action plan from the beginning to the end of the improvement project.

    If you just sit and plan for improvements without acting on them, nothing will improve. CIR helps you create an action plan and allows you to manage, track, and prioritize improvement suggestions.

    Consider tracking the following information in your CIR, adjusted to meet the needs of your organization:

    Information

    Description

    Business value impact Identify approved themes or goals that each initiative should apply to. These can and should change over time based on changing business needs.
    Effort/cost Identify the expected effort or cost the improvement initiative will require.
    Priority How urgent is the improvement? Categorize based on effort, cost, and risk levels.
    Status Ensure each initiative has a status assigned that reflects its current state.
    Timeline List the timeframe to start the improvement initiative based on the priority level.
    CI functional groups Customize the functional groups in your CI program

    Populate your register with ideas that come from your first round of assessments and use this document to continually add and track new ideas as they emerge.

    You can also consider using the register to track the outcomes and benefits of improvement initiatives after they have been completed.

    Activity: Use the Continual Improvement Register template to brainstorm responsibilities, generate improvement initiatives, and action plan

    1-3 hours
    1. Open the Continual Improvement Register template and navigate to tab 2, Setup.
    2. Brainstorm your definitions for the following items to get a clear understanding of these items when completing the CIR. The more quantification you apply to the criteria, the more tangible evaluation you will do:
      • Business value impact categories
      • Effort/cost
      • Priority
      • Status
      • Timeline
    3. Discuss the teams that the upcoming initiatives will belong to and update them under CI Functional Groups.
    1. Analyze the assessment data collected throughout stakeholder feedback and your current-state evaluation.
    2. Use this data to generate a list of initiatives that should be undertaken to improve the performance of the targeted processes.
    3. Use sticky notes to record identified CI initiatives.
    4. Record each initiative in tab 3, CI Register, along with associated information:
      • A unique ID number for the initiative
      • The individual who submitted the idea
      • The team the initiative belongs to
      • A description of the initiative

    Download the Continual Improvement Register template

    Activity: Use the Continual Improvement Register template to brainstorm responsibilities, generate improvement initiatives, and action plan

    Input

    • List of key stakeholders for continual improvement
    • Current state of services and processes

    Output

    • Continual improvement register setup
    • List of initiatives for continual improvement

    Materials

    • Continual improvement register
    • Whiteboard/flip charts
    • Markers
    • Laptops

    Participant

    • CIO
    • IT managers
    • Project managers
    • Continual improvement manager/coordinator

    4. Prioritize initiatives

    Prioritization should be transparent and available to stakeholders.

    Some initiatives are more critical than others to achieve and should be prioritized accordingly. Some improvements require large investments and need an equally large effort, while some are relatively low-cost, low-effort improvements. Focus on low-hanging fruit and prioritize low-cost, low-effort improvements to help the organization with rapid growth. This will also help you get stakeholder buy-in for the rest of your continual improvement program.

    Prioritize improvement initiatives in your CIR to increase visibility and ensure larger improvement initiatives are done the next cycle. As one improvement cycle ends, the next cycle begins, which allows the continual improvement team to keep pace with changing business requirements.

    Stock image of a person on a ladder leaning against a bookshelf.

    Identify “quick wins” that can provide immediate improvement

    Prioritize these quick wins to immediately demonstrate the success of the continual service improvement effort to the business.

    01

    Keep the scope of the continual improvement process manageable at the beginning by focusing on a few key areas that you want to improve.
    • If you have identified pain points, addressing these will demonstrate the value of the project to the business to gain their support.
    • Choose the services or processes that continue to disrupt or threaten service – focus on where pain points are evident and where there is a need for improvement.
    • Critical services to improve should emerge from the current-state assessments.

    02

    From your list of proposed improvements, focus on a few of the top pain points and plan to address those.

    03

    Choose the right services to improve at the first stage of continual improvement to ensure that the continual improvement process delivers value to the business.

    Activity: Prioritize improvement initiatives

    2-3 hours

    Input: List of initiatives for continual improvement

    Output: Prioritized list of initiatives

    Materials: Continual improvement register, Whiteboard/flip charts, Markers, Laptops

    Participants: CIO, IT managers, Project managers, Continual improvement manager

    1. In the CI Register tab of the Continual Improvement Register template, define the status, priority, effort/cost, and timeline according to the definition of each in the data entry tab.
    2. Review improvement initiatives from the previous activity.
    3. Record the CI coordinator, business owner, and IT owner for each initiative.
    4. Fill out submission date to track when the initiative was added to the register.
    5. According to the updated items, you will get a dashboard of items based on their categories, effort, priority, status, and timeline. You will also get a visibility into the total number of improvement initiatives.
    6. Focus on the short-term initiatives that are higher priority and require less effort.
    7. Refer to the Continual Improvement Workflow template and update the steps.

    Download the Continual Improvement Register template

    Download the Continual Improvement Workflow template

    5. Execute improvement

    Develop a plan for improvement

    Determine how you want to reach your improvement objectives. Define how to make processes work better.
    Icons representing steps. Descriptions below.
    Make a business case for your action plan Determine budget for implementing the improvement and move to execution. Find out how long it takes to build the improvement in the practice. Confirm the resources and skill sets you require for the improvement. Communicate the improvement plan across the business for better visibility and for seamless organizational change management, if needed. Lean into incremental improvements to ensure practice quality is sustained, not temporary. Put in place an ongoing process to audit, enhance, and sustain the performance of the target practice.

    Create a specific action plan to guide your improvement activities

    As part of the continual improvement plan, identify specific actions to be completed, along with ownership for each action.

    The continual improvement process must:

    • Define activities to be completed.
    • Create roles and assign ownership to complete activities.
    • Provide training and awareness about the initiative.
    • Define inputs and outputs.
    • Include reporting.

    For each action, identify:

    • The problem.
    • Who will be responsible and accountable.
    • Metric(s) for assessment.
    • Baseline and target metrics.
    • Action to be taken to achieve improvement (training, new templates, etc.).

    Choose timelines:

    • Firm timelines are important to keep the project on track.
    • One to two months for an initiative is an ideal length of time to maintain interest and enthusiasm for the specific project and achieve a result.

    Info-Tech Insight

    Every organization is unique in terms of its services, processes, strengths, weaknesses, and needs, as well as the expectations of its end users. There is no single action plan that will work for everyone. The improvement plan will vary from organization to organization, but the key elements of the plan (i.e. specific priorities, timelines, targets, and responsibilities) should always be in place.

    Build a communication plan to ensure the implementation of continual improvement stakeholder buy-in

    1. Throughout the improvement process, share information about both the status of the project and the impact of the improvement initiatives.
    Icon of a group of people. Encourage a collaborative environment across all members of the practice team.
    Icon of an ascending graph. Motivate every individual to continue moving upward and taking ownership over their roles.
    Icon of overlapping speech bubbles. Communication among team members ensures that everyone is on the same page working together toward a common goal.
    Icon of a handshake. The most important thing is to get the support of your team. Unless you have their support, you won’t be able to deliver any of the solutions you draw up.
    2. The end users should be kept in the loop so they can feel that their contribution is valued.
    Icon of an arrow pointing right. When improvements happen and only a small group of people are involved in the results and action plan, misconceptions will arise.
    Icon of a thumbs up in a speech bubble. If communication is lacking, end users will provide less feedback on the practice improvements.
    Icon of a cone made of stacked layers. For end users to feel their concerns are being considered, you must communicate the findings in a way that conveys the impact of their contribution.

    Info-Tech Insight

    To be effective, continual improvement requires open and honest feedback from IT staff. Debriefings work well for capturing information about lessons learned. Break down the debriefings into smaller, individual activities completed within each phase of the project to better capture the large amount of data and lessons learned within that phase.

    Measure the success of your improvement program

    Continual improvement is everybody’s job within the organization.

    Determine how improvements impacted stakeholders. Build a relationship pyramid to analyze how improvements impacted external users and narrow down to the internal users, implementing team, and leaders.
    1. How did we make improvements with our partners and suppliers? –› Look into your contracts and measure the SLAs and commitments.
    2. How could improvement initiatives impact the organization? –› Involve everybody to provide feedback. Rerun the end-user satisfaction survey and compare with the baseline that you obtained before improvement implementation.
    3. How does the improvement team feel about the whole process? –› What were the lessons learned, and can the team apply the lessons in the next improvement initiatives?
    4. How did the leaders manage and lead improvements? –› Were they able to provide proper vision to guide the improvement team through the process?
    A relationship pyramid with the initial questions on the left starting from '1' at the bottom to '4' at the 2nd highest level.

    Measure changes in selected metrics to evaluate success

    Measuring and reporting are key components in the improvement process.

    Adjust improvement priority based on updated objectives. Justify the reason. Refer to your CIR to document it.

    Did you get there?

    Part of the measurement should include a review of CSFs and KPIs determined in step 1 (assess the future state). Some may need to be replaced.

    • After an improvement has been implemented, it is important to regularly monitor and evaluate the CSFs and KPIs you chose and run reports to evaluate whether the implemented improvement has actually resolved the service/process issues or helped you achieve your objectives.
    • Establish a schedule for regularly reviewing key metrics that were identified in Step 1 and assessing change in those metrics and progress toward reaching objectives.
    • In addition to reviewing CSFs, KPIs, and metrics, check in with the IT organization and end users to measure their perceptions of the change once an appropriate amount of time has passed.
    • Ensure that metrics are telling the whole story and that reporting is honest in order to be informative.
    Outcomes of the continual improvement process should include:
    • Improved efficiency, effectiveness, and quality of processes and services.
    • Processes and services more aligned with the business needs and strategy.
    • Maturity of processes and services.

    For a guideline to determine a list of metrics, refer to Info-Tech’s blueprints:

    Info-Tech Insight

    Make sure you’re measuring the right things and considering all sources of information. Don’t rely on a single or very few metrics. Instead, consider a group of metrics to help you get a better holistic view of improvement initiatives and their impact on IT operations.

    6. Establish a learning culture and apply it to other practices

    Reflect on lessons learned to drive change forward

    What did you learn?
    Icon of a checklist and pencil. Ultimately, continual improvement is an ongoing educational program.
    Icon of a brain with a lighting bolt.
    Icon of a wrench in a speech bubble. By teaching your team how to learn better and identify sources of new knowledge that can be applied going forward, you maximize the efficacy of your team and improvement plan effort.
    What obstacles prevented you from reaching your target condition?
    Icon of a map marker. If you did not reach your target goals, reflect as a team on what obstacles prevented you from reaching that target.
    Icon of a wrench in a gear. Focus on the obstacles that are preventing your team from reaching the target state.
    Icon of a sun behind clouds. As obstacles are removed, new ones will appear, and old ones will disappear.

    Compare expectations versus reality

    Compare the EC (expected change) to the AC (actual change)
    Arrow pointing down.
    Arrow pointing left and down labelled 'Small'. Evaluate the differences: how large is the difference from what you expected? Arrow pointing right and down labelled 'Large'.
    Things are on track and the issue could have simply been an issue with timing of the improvement. More reflection is needed. Perhaps it is a gap in understanding the goal or a poor execution of the action plan.

    Info-Tech Insight

    Regardless of the cause, large differences between the EC and the AC provide great learning opportunities about how to approach change in the future.

    A cycle around a dartboard with numbered steps: '01 Determine your goals', '02 Define the process team', '03 Determine initiatives', '04 Prioritize initiatives', '05 Execute improvement', '06 Establish a learning culture'.

    Think long-term to sustain changes

    The continual improvement process is ongoing. When one improvement cycle ends, the next should begin in order to continually measure and evaluate processes.

    The goal of any framework is steady and continual improvement over time that resets the baseline to the current (and hopefully improved) level at the end of each cycle.

    Have processes in place to ensure that the improvements made will remain in place after the change is implemented. Each completed cycle is just another step toward your target state.
    Icon of a group of people. Ensure that there is a continual commitment from management.
    Icon of a bar chart. Regularly monitor metrics as well as stakeholder feedback after the initial improvement period has ended. Use this information to plan the next improvement.
    Icon of gears. Continual improvement is a combination of attitudes, behavior, and culture.

    Related Info-Tech Research

    Sample of 'Build a Business-Aligned IT Strategy'. Build a Business-Aligned IT Strategy

    Success depends on IT initiatives clearly aligned to business goals, IT excellence, and driving technology innovation.

    Sample of 'Develop Meaningful Service Metrics'. Develop Meaningful Service Metrics

    Reinforce service orientation in your IT organization by ensuring your IT metrics generate value-driven resource behavior.

    Sample of 'Common Challenges to incident management success'. Improve Incident and Problem Management

    Rise above firefighter mode with structured incident management to enable effective problem management.

    Works Cited

    “Continual Improvement ITIL4 Practice Guide.” AXELOS, 2020. Accessed August 2022.

    “5 Tips for Adopting ITIL 4’s Continual Improvement Management Practice.” SysAid, 2021. Accessed August 2022.

    Jacob Gillingham. “ITIL Continual Service Improvement And 7-Step Improvement Process” Invensis Global Learning Services, 2022. Accessed August 2022.

    Build a Chatbot Proof of Concept

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    • Parent Category Name: Service Desk
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    • Implement a chatbot proof of concept mapped to business needs.
    • Scale up customer service delivery in a cost-effective manner.
    • Objectively measure the success of the chatbot proof of concept with metrics-based data.
    • Choose the ticket categories to build during your chatbot proof of concept.

    Our Advice

    Critical Insight

    • Build your chatbot to create business value. Whether it is increasing service or resource efficiency, keep the goal of value in mind when making decisions with your proof of concept.

    Impact and Result

    • When implemented effectively, chatbots can help save costs, generate new revenue, and ultimately increase customer satisfaction for both external- and internal-facing customers.

    Build a Chatbot Proof of Concept Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should build a chatbot proof of concept, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Form your chatbot strategy

    Build action-based metrics to measure the success of your chatbot proof of concept.

    • Chatbot ROI Calculator
    • Chatbot POC Metrics Tool

    2. Build your chatbot foundation

    Put business value first to architect your chatbot before implementation.

    • Chatbot Conversation Tree Library (Visio)
    • Chatbot Conversation Tree Library (PDF)

    3. Continually improve your chatbot

    Continue to grow your chatbot beyond the proof of concept.

    • Chatbot POC RACI
    • Chatbot POC Implementation Roadmap
    • Chatbot POC Communication Plan
    [infographic]

    Workshop: Build a Chatbot Proof of Concept

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Build Your Strategy

    The Purpose

    Build your strategy.

    Key Benefits Achieved

    Calculate your chatbot’s ROI to determine its success.

    Organize your chatbot proof of concept (POC) metrics to keep the project on track.

    Objectively choose chatbot ticket categories.

    Activities

    1.1 Customize your chatbot ROI calculator.

    1.2 Choose your proof of concept ticket categories.

    1.3 Design chatbot metrics to measure success.

    Outputs

    Chatbot ROI Calculator

    Chatbot POC Implementation Roadmap

    Chatbot POC Metrics Tool

    2 Architect Your Chatbot

    The Purpose

    Architect your chatbot.

    Key Benefits Achieved

    Design your integrations with business value in mind.

    Begin building chatbot decision trees.

    Activities

    2.1 List and map your chatbot integrations.

    2.2 Build your conversation tree library.

    Outputs

    Chatbot Integration Map

    Chatbot Conversation Tree Library

    3 Architect Your Chatbot Conversations

    The Purpose

    Architect your chatbot conversations.

    Key Benefits Achieved

    Detail your chatbot conversations in the decision trees.

    Activities

    3.1 Build your conversation tree library.

    Outputs

    Chatbot Conversation Tree Library

    4 Continually Grow Your Chatbot

    The Purpose

    Continually grow your chatbot.

    Key Benefits Achieved

    Identify talent for chatbot support.

    Create an implementation plan.

    Activities

    4.1 Outline the support responsibilities for your chatbot.

    4.2 Build a communication plan.

    Outputs

    Chatbot POC RACI

    Chatbot POC Communication Plan

    Right-Size the Service Desk for Small Enterprise

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    • member rating average days saved: N/A
    • Parent Category Name: Service Desk
    • Parent Category Link: /service-desk

    The service desk is a major function within IT. Small enterprises with constrained resources need to look at designing a service desk that enables consistency in supporting the business and finds the right balance of documentation.

    Determining the right level of documentation to provide backup and getting the right level of data for good reporting may seem like a waste of time when the team is small, but this is key to knowing when to invest in more people, upgraded technology, and whether your efforts to improve service are successful.

    Our Advice

    Critical Insight

    It’s easy to lose sight of the client experience when working as a small team supporting a variety of end users. Changing from a help desk to a service desk requires a focus on what it means to be a customer centric service desk and a change to the way the technicians think about providing support.

    • Make the best use of the team. Clearly define roles and responsibilities and monitor those wearing multiple hats to make sure they don’t burn out.
    • Build cross training and documentation into your culture to preserve service levels while giving team members time off to recharge.
    • Don’t discount the benefit of good tools. As volume increases, so does the likelihood of issues and requests getting missed. Look for tools that will help to keep a customer focus.

    Impact and Result

    • Improved workload distribution for technicians and enable prioritization based on work type, urgency, and impact.
    • Improved communications methods and messaging will help the technicians to set expectations appropriately and reduce friction between each other and their supported end users.
    • Best practices and use of industry standard tools will reduce administrative overhead while improving workload management.

    Right-Size the Service Desk for Small Enterprise Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Right-Size the Service Desk for Small Enterprise Storyboard – A step-by-step guide to help you identify and prioritize initiatives to become more customer centric.

    This blueprint provides a framework to quickly identify a plan for service desk improvements. It also provides references to build out additional skills and functionality as a continual improvement initiative.

    • Right-Size the Service Desk for Small Enterprise Storyboard

    2. Maturity Assessment – An assessment to determine baseline maturity.

    The maturity assessment will provide a baseline and identify areas of focus based on level of current and target maturity.

    • IT Service Desk Maturity Assessment for Small Enterprise

    3. Standard Operating Procedure – A template to build out a clear, concise SOP right-sized for a small enterprise.

    The SOP provides an excellent guide to quickly inform new team members or contractors of your support approach.

    • Incident Management and Service Desk SOP for Small Enterprise

    4. Categorization Scheme – A template to build out an effective categorization scheme.

    The categorization scheme template provides examples of asset-based categories, resolution codes and status.

    • Service Desk Asset-Based Categories Template

    5. Improvement Plan – A template to present the improvement plan to stakeholders.

    This template provides a starting point for building your communications on planned improvements.

    • Service Desk Improvement Initiative
    [infographic]

    Further reading

    Right-Size the Service Desk for Small Enterprise

    Turn your help desk into a customer-centric service desk.

    Analyst Perspective

    Small enterprises have many of the same issues as large ones, but with far fewer resources. Focus on the most important aspects to improve customer service.

    The service desk is a major function within IT. Small enterprises with constrained resources need to look at designing a service desk that enables consistency in supporting the business and finds the right balance of documentation.

    Evaluate documentation to ensure there is always redundancy built in to cover absences. Determining coverage will be an important factor, especially if vendors will be brought into the organization to assist during shortages. They will not have the same level of knowledge as teammates and may have different requirements for documentation.

    It is important to be customer centric, thinking about how services are delivered and communicated with a focus on providing self-serve at the appropriate level for your users and determining what information the business needs for expectation-setting and service level agreements, as well as communications on incidents and changes.

    And finally, don’t discount the value of good reporting. There are many reasons to document issues besides just knowing the volume of workload and may become more important as the organization evolves or grows. Stakeholder reporting, regulatory reporting, trend spotting, and staff increases are all good reasons to ensure minimum documentation standards are defined and in use.

    Photo of Sandi Conrad, Principal Research Director, Info-Tech Research Group. Sandi Conrad
    Principal Research Director
    Info-Tech Research Group

    Table of Contents

    Title Page Title Page
    Blueprint benefits 6 Incident management 25
    Start / Stop / Continue exercise 10 Prioritization scheme 27
    Complete a maturity assessment 11 Define SLAs 29
    Select an ITSM tool 13 Communications 30
    Define roles & responsibilities 15 Reporting 32
    Queue management 17 What can you do to improve? 33
    Ticket handling best practices 18 Staffing 34
    Customer satisfaction surveys 19 Knowledge base & self-serve 35
    Categorization 20 Customer service 36
    Separate ticket types 22 Ticket analysis 37
    Service requests 23 Problem management 38
    Roadmap 39

    Insight summary

    Help desk to service desk

    It’s easy to lose sight of the client experience when working as a small team supporting a variety of end users. Changing from a help desk to a service desk requires a focus on what it means to be a customer-centric service desk and a change to the way the technicians think about providing support.

    Make the best use of the team

    • Clearly define primary roles and responsibilities, and identify when and where escalations should occur.
    • Divide the work in a way that makes the most sense based on intake patterns and categories of incidents or service requests.
    • Recognize who is wearing multiple hats, and monitor to make sure they don’t burn out or struggle to keep up.
    • Determine the most appropriate areas to outsource based on work type and skills required.

    Build cross-training into your culture

    • Primary role holders need time off and need to know the day-to-day work won’t be waiting for them when they come back.
    • The knowledge base is your first line of defense to make sure incidents don’t have to wait for resolution and to avoid having technicians remote in on their day off.
    • When volumes spike for incidents and service requests, everyone needs to be prepared to pitch in. Train the team to recognize and step up to the call to action.

    Don’t discount the benefit of good tools

    • When volume increases, so does the likelihood of missing issues and requests.
    • Designate a single solution to manage the workload, so there is one place to go for work orders, incident reporting, asset data, and more.
    • Set up self-serve for users so they have access to how-to articles and can check the status of tickets themselves.
    • Create a service catalog to make it easy for them to request the most frequent items easily.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Standard Operating Procedures

    Sample of the Standard Operating Procedures deliverable.

    Maturity Assessment

    Sample of the Maturity Assessment deliverable.

    Categorization scheme

    Sample of the Categorization scheme deliverable.

    Improvement Initiative

    Sample of the Improvement Initiative deliverable.
    Create a standard operating procedure to ensure the support team has a consistent understanding of how they need to engage with the business.

    Blueprint benefits

    IT benefits

    • Improve workload distribution for technicians and enable prioritization based on work type, urgency, and impact.
    • Improved communications methods and messaging will help the technicians set expectations appropriately and reduce friction between each other and their supported end users.
    • Best practices and use of industry-standard tools will reduce administrative overhead while improving workload management.

    Business benefits

    • IT taking a customer-centric approach will improve access to support and reduce interruptions to the way they do business.
    • Expectation setting and improved communications will allow the business to better plan their work around new requests and will have a better understanding of service level agreements.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is six to ten calls over the course of three to four months.

    The current state discussion will determine the path.

    What does a typical GI on this topic look like?

    Current State & Vision

    Best Practices

    Service Requests & Incidents

    Communications

    Next Steps & Roadmap

    Call #1: Discuss current state & create a vision

    Call #2: Document roles & responsibilities

    Call #3:Review and define best practices for ticket handling Call #4: Review categorization

    Call #5: Discuss service requests & self-serve

    Call #6: Assess incident management processes
    Call #7: Assess and document reporting and metrics

    Call #8: Discuss communications methods

    Call #9: Review next steps

    Call #10: Build roadmap for updates

    For a workshop on this topic, see the blueprint Standardize the Service Desk

    Executive Brief Case Study

    Southwest CARE Center
    Logo for Southwest Care.
    INDUSTRY
    Healthcare

    Service Desk Project

    After relying on a managed service provider (MSP) for a number of years, the business hired Kevin to repatriate IT. As part of that mandate, his first strategic initiative was to build a service desk. SCC engaged Info-Tech Research Group to select and build a structure; assign roles and responsibilities; implement incident management, request fulfilment, and knowledge management processes; and integrate a recently purchased ITSM tool.

    Over the course of a four-day onsite engagement, SCC’s IT team worked with two Info-Tech analysts to create and document workflows, establish ticket handling guidelines, and review their technological requirements.

    Results

    The team developed a service desk standard operating procedure and an implementation roadmap with clear service level agreements.

    Southwest CARE Center (SCC) is a leading specialty healthcare provider in New Mexico. They offer a variety of high-quality services with a focus on compassionate, patient-centered healthcare.

    “Info-Tech helped me to successfully rebrand from an MSP help desk to an IT service desk. Sandi and Michel provided me with a customized service desk framework and SOP that quickly built trust within the organization. By not having to tweak and recalibrate my service desk processes through trial and error, I was able to save a year’s worth of work, resulting in cost savings of $30,000 to $40,000.” (Kevin Vigil, Director of Information Technology, Southwest CARE Center)

    The service desk is the cornerstone for customer satisfaction

    Bar charts comparing 'Dissatisfied' vs 'Satisfied End Users' in both 'Service Desk Effectiveness' and 'Timeliness'.
    N=63, small enterprise organizations from the End-User Satisfaction Diagnostic, at December 2021
    Dissatisfied was classified as those organizations with an average score less than 7.
    Satisfied was classified as those organizations with an average score greater or equal to 8.
    • End users who were satisfied with service desk effectiveness rated all other IT processes 36% higher than dissatisfied end users.
    • End users who were satisfied with service desk timeliness rated all other IT processes 34% higher than dissatisfied end-users.

    Improve the service desk with a Start, Stop, Continue assessment

    Use this exercise as an opportunity to discuss what’s working and what isn’t with your current help desk. Use this to define your goals for the improvement project, with a plan to return to the results and rerun the exercise on a regular basis.

    STOP

    • What service desk processes are counterproductive?
    • What service blockers exist that consistently undermine good results?
    • Are end-user relationships with individual team members negatively impacting satisfaction?
    • Make notes on initial ideas for improvement.

    START

    • What service process improvements could be implemented immediately?
    • What technical qualifications do individual staff members need to improve?
    • What opportunities exist to improve service desk communications with end users?
    • How can escalation and triage be more efficient?

    CONTINUE

    • What aspects of your current service desk are positive?
    • What processes are efficient and can be emulated elsewhere?
    • Where can you identify high levels of end-user satisfaction?

    Complete a maturity assessment to create a baseline and areas of focus

    The Service Desk Maturity Assessment tool helps organizations assess their service desk process maturity and focus the project on the activities that matter most.

    The tool will help guide improvement efforts and measure your progress.

    • The second tab of the tool walks through a qualitative assessment of your service desk practices. Questions will prompt you to evaluate how you are executing key activities. Select the answer in the drop-down menus that most closely aligns with your current state.
    • The third tab displays your rate of process completeness and maturity. You will receive a score for each phase, an overall score, and advice based on your performance.
    • Document the results of the efficiency assessment in the Service Desk Improvement Initiative.
    • The tool is intended for periodic use. Review your answers each year and devise initiatives to improve the process performance where you need it most.
    Sample of the Service Desk Maturity Assessment.

    Define your vision for the support structure

    Use this vision for communicating with the business and your IT team

    Consider service improvements and how those changes can be perceived by the organization. For example, offering multiple platforms, such as adding Macs to end-user devices, could translate to “Providing the right IT solutions for the way our employees want to work.”

    To support new platforms, you might need to look at the following steps to get there:
    • Evaluate skills needed – can you upskill generalists quickly, or will specialists be required? Determine training needs for support staff on new platforms.
    • Estimate uptake of the new platform and adjusting budgets – will these mostly be role-based decisions?
    • Determine what applications will work on the new platform and which will have a parity offering, which will require a solution like Parallels or VirtualBox, and which might need substitute applications.
    • What utilities will be needed to secure your solutions such as for encryption, antivirus, and firewalls?
    • What changes in the way you deploy and patch machines?
    • What level of support do you need to provide – just platform, or applications as well? What self-serve training can be made available?
    If you need to change the way you deploy equipment, you may want to review the blueprint Simplify Remote Deployment With Zero-Touch Provisioning

    Info-Tech Insight

    Identify some high-level opportunities and plan out how these changes will impact the way you provide support today. Document steps you’ll need to follow to make it happen. This may include new offerings and product sourcing, training, and research.

    Facilitate service desk operations with an ITSM tool

    You don’t need to spend a fortune. Many solutions are free or low-cost for a small number of users, and you don’t necessarily have to give up functionality to save money.

    Encourage users to submit requests through email or self-serve to keep organized. Ensure that reporting will provide you with the basics without effort, but ensure report creation is easy enough if you need to add more.

    Consider tools that do more than just store tickets. ITSM tools for small enterprises can also assist with:
    • Equipment and software license management
    • Self-serve for password reset and improving the experience for end users to submit tickets
    • Software deployment
    • Onboarding and offboarding workflows
    • Integration with monitoring tools
    Info-Tech Insight Buying rather than building allows you the greatest flexibility and can provide enterprise-level functionality at small-enterprise pricing. Use Info-Tech’s IT Service Management Selection Guide to create a business case and list of requirements for your ITSM purchase.
    Logo for Spiceworks.
    Logo for ZenDesk. Logo for SysAid.
    Logo for ManageEngine.
    Logo for Vector Networks.
    Logo for Freshworks.
    Logo for Squadcast.
    Logo for Jira Software.
    Logos contain links

    ITSM implementations are the perfect time to fix processes

    Consider engaging a partner for the installation and setup as they will have the expertise to troubleshoot and get you to value quickly.

    Even with a partner, don’t rely on them to set up categories, prioritizations, and workflows. If you have unique requirements, you will need to bring your design work to the table to avoid getting a “standard install” that will need to be modified later.

    When we look at what makes a strong and happy product launch, it boils down to a few key elements:
    • Improving customer service, or at least avoiding a decline
    • Improving access to information for technical team and end users
    • Successfully taking advantage of workflows, templates, and other features designed to improve the technician and user experience
    • Using existing processes with the new tools, without having to completely reengineer how things are done
    For a complete installation guide, visit the blueprint Build an ITSM Implementation Plan
    To prepare for a quick time to value in setting up the new ITSM tool, prioritize in this order:
    1. Categorization and status codes
    2. Prioritization
    3. Divide tickets into incidents and service requests
    4. Create workflows for onboarding and offboarding (automate where you can)
    5. Track escalations to vendors
    6. Reporting
    7. Self-serve
    8. Equipment inventory (leading to hardware asset management)

    Define roles looking to balance between customer service and getting things done

    The team will need to provide backfill for each other with high volume, vacations, and leave, but also need to proactively manage interruptions appropriately as they work on projects.
    Icon of a bullseye. First contact – customer service, general knowledge
    Answers phones, chats, responds to email, troubleshooting, creates knowledge articles for end users.
    Icon of a pie chart. Analyst – experienced troubleshooter, general knowledge
    Answers phone when FC isn’t available, responds to email, troubleshooting, creates knowledge articles for first contact, escalates to other technicians or vendors.
    Icon of a lightbulb. Analyst – experienced troubleshooter, specialist
    Answers phones only when necessary, troubleshooting, creates knowledge articles for anyone in IT, consults with peers, escalates to vendors.
    Icon of gear on a folder. Engineer – deep expertise, specialist
    Answers phones only when necessary, troubleshooting, creates knowledge articles for anyone in IT, consults with peers, escalates to vendors.
    Icon of a handshake. Vendor, Managed Service Providers
    Escalation point per contract terms, must meet SLAs, communicate regularly with analysts and management as appropriate. Who escalates and who manages them?
    Row of colorful people.

    Note roles in the Incident Management and Service Desk – Standard Operating Procedure Template

    Keep customers happy and technicians calm by properly managing your queue

    If ticket volume is too high or too dispersed to effectively have teams self-select tickets, assign a queue manager to review tickets throughout the day to ensure they’re assigned and on the technician’s schedule. This is particularly important for technicians who don’t regularly work out of the ticketing system. Follow up on approaching or missed SLAs.

    • Separate incidents (break fix) and service requests: Prioritize incidents over service requests to focus on getting users doing business as soon as possible. Schedule service requests for slower times or assign to technicians who are not working the front lines.
    • First in/first out…mostly: We typically look to prioritize incidents over service requests and only prioritize incidents if there are multiple people or VIPs affected. Where everything is equal, deal with the oldest first. Pause occasionally to deal with quick wins such as password resets.
    • Update ticket status and notes: Knowing what tickets are in progress and which ones are waiting on information or parts is important for anyone looking to pick up the next ticket. Make sure everyone is aware of the benefits of keeping this information up to date, so technicians know what to work on next without duplicating each other’s work.
    • Implement solutions quickly by using knowledge articles: Continue to build out the knowledge base to be able to resolve end-user issues quickly, check to see if additional information is needed before escalating tickets to other technicians.
    • Encourage end users to create tickets through the portal: Issues called in are automatically moved to the front of the queue, regardless of urgency. Make it easy for users to report issues using the portal and save the phone for urgent issues to allow appropriate prioritization of tickets.
    • Create a process to add additional resources on a regular basis to keep control of the backlog: A few extra hours once a week may be enough if the team is focused without interruptions.
    • Determine what backlog is acceptable to your users: Set that as a maximum time to resolve. Ideally, set up automated escalations for tickets that are approaching target SLAs, and build flexibility into schedules to have an “all hands on deck” option if the volume gets too high.

    Info-Tech Insight

    Make sure your queue manager has an accurate escalation list and has the authority to assign tickets and engage with the technical team to manage SLAs; otherwise, SLAs will never be consistently managed.

    Best practices for ticket handling

    Accurate data leads to good decisions. If working toward adding staff members, reducing recurring incidents, gaining access to better tools, or demonstrating value to the business, tickets will enable reporting and dashboards to manage your day-to-day business and provide reports to stakeholders.
    • Provide an easy way for end users to electronically submit tickets and encourage them to do so. This doesn’t mean you shouldn’t still accept phone calls, but that should be encouraged for time sensitive issues.
    • Create and update tickets, but not at the expense of good customer service. Agents can start the ticket but shouldn’t spend five minutes creating the ticket when they should be troubleshooting the problem.
    • Update the ticket when the issue is resolved or needs to be escalated. If agents are escalating, they should make sure all relevant information is passed along to the next technician.
    • Update user of ETA if issue cannot be resolved quickly.
    • Update categories to reflect the actual issue and resolution.
    • Reference or link to the knowledge base article as the documented steps taken to resolve the incident.
    • Validate incident is resolved with client. Automate this process with ticket closure after a certain time.
    • Close or resolve the ticket on time.
    Ticket templates (or quick tickets) for common incidents can lead to fast creation, data input, and categorizations. Templates can reduce the time it takes to create tickets from two minutes to 30 seconds.
    Sample ticket template.

    Create a right-sized self-service portal

    Review tickets and talk to the team to find out the most frequent requests and the most frequent incidents that could be solved by the end user if there were clear instructions. Check with your user community to see what they would like to see in the portal.

    A portal is only as attractive as it is useful. Enabling ticket creation and review is the bare minimum and may not entice users to the portal if email is just as easy to use for ticket creation.

    Consider opening the portal to groups other than IT. HR, finance, and others may have information they want to share or forms to fill in or download where an employee portal rather than an IT portal could be helpful. Work with other departments to see if they would find value. Make sure your solution is easy to use when adding content. Low-code options are useful for this.

    Portals could be built in the ITSM solution or SharePoint/Teams and should include:

    • Easy ways to create and see status on all tickets
    • Manuals, how-to articles, links to training
    • Answers to common questions, could be a wiki or Q&A for users to help each other as well as IT
    • Could have a chatbot to help people find documents or to create a ticket

    Info-Tech Insight

    Consider using video capture software to create short how-to videos for common questions. Vendors such as TechSmith Snagit , Vimeo Screen Recorder, Screencast-O-Matic Video Recording, and Movavi Screen Recording may be quick and easy to learn.

    49%

    49% of employees have trouble finding information at work

    35%

    Employees can cut time spent looking for information by 35% with quality intranet

    (Source: Liferay)

    Use customer satisfaction surveys to monitor service levels

    Transactional surveys are tied to specific interactions and provide a means of communication to help users communicate satisfaction or dissatisfaction with single interactions.
    • Keep it simple: One question to rate the service with opportunity to add a comment is enough to understand the sentiment and potential issues, and it will be more likely that the user will fill it out.
    • Follow up: Feedback will only be provided if customers think it’s being read and actioned. Set an alert to receive notification of any negative feedback and follow up within one or two business days to show you’re listening.

    A simple customer feedback form with smiley face scale.

    Relationship surveys can be run annually to obtain feedback on the overall customer experience.

    Inform yourself of how well you are doing or where you need improvement in the broad services provided.

    Provide a high-level perspective on the relationship between the business and IT.

    Help with strategic improvement decisions.

    Should be sent over a duration of time and to the entire customer base after they’ve had time to experience all the services provided by the service desk. This can be done on an annual basis.

    For example: Info-Tech’s End User Satisfaction Diagnostic. Included in your membership.

    Keep categorizations simple

    Asset categorization provides reports that are straightforward and useful for IT and that are typically used where the business isn’t demanding complex reports.

    Too many options can cause confusion; too few options provide little value. Try to avoid using “miscellaneous” – it’s not useful information. Test your tickets against your new scheme to make sure it works for you. Effective classification schemes are concise, easy to use correctly, and easy to maintain.

    Build out the categories with these questions:
    • What kind of asset am I working on? (type)
    • What general asset group am I working on? (category)
    • What particular asset am I working on? (sub-category)

    Create resolution codes to further modify the data for deeper reporting. This is typically a separate field, as you could use the same code for many categories. Keep it simple, but make sure it’s descriptive enough to understand the type of work happening in IT.

    Create and define simple status fields to quickly review tickets and know what needs to be actioned. Don’t stop the clock for any status changes unless you’re waiting on users. The elapsed time is important to measure from a customer satisfaction perspective.

    Info-Tech Insight

    Think about how you will use the data to determine which components need to be included in reports. If components won’t be used for reporting, routing, or warranty, reporting down to the component level adds little value.

    Example table of categorizations.


    Need to make quick progress? Use Info-Tech Research Group’s Service Desk Asset-Based Categories template.

    1.1 Build or review your categories

    1-3 hours

    Input: Existing tickets

    Output: Categorization scheme

    Materials: Whiteboard/Flip charts, Markers, Sample categorization scheme

    Participants: CIO, Service desk manager, Technicians

    Discuss:

    • How can you use categories and resolution information to enhance reporting?
    • What level of detail do you need to be able to understand the data and take action? What level of detail is too much?
    • Are current status fields allowing you to accurately assess pending work at a glance?

    Draft:

    1. Start with existing categories and review, identifying duplicates and areas of inconsistency.
    2. Write out proposed resolution codes and status fields and critically assess their value.
    3. Test categories and resolution codes against a few recent tickets.
    4. Record the ticket categorization scheme in the Incident Management and Service Desk – Standard Operating Procedure.

    Download the Incident Management and Service Desk – Standard Operating Procedure Template

    Separate tickets into service requests and incidents

    Tickets should be separated into different ticket types to be able to see briefly what needs to be prioritized. This may seem like a non-issue if you have a small team, but if you ever need to report how quickly you’re solving break-fix issues or whether you’re doing root cause analysis, this will save on future efforts. Separating ticket types may make it easier to route tickets automatically or to a new provider in the future.

    INCIDENTS

    SERVICE REQUESTS

    Icon of a bullseye.

    PRIORITIZATION

    Incidents will be prioritized based on urgency and impact to the organization. Service requests will be scheduled and only increase in prioritization if there is an issue with the request process (e.g. new hire start).
    Icon of a handshake.

    SLAs

    Did incidents get resolved according to prioritization rules? REPONSE & RESOLUTION Did service requests get completed on time? SCHEDULING & FULFILMENT
    Icon of a lightbulb.

    TRIAGE & ROOT CAUSE ANALYSIS

    Incidents will typically need triage at the service desk unless something is set up to go directly to a specialist. Service requests don’t need triage and can be routed automatically for approvals and fulfillment.

    “For me, the first key question is, is this keeping you from doing business? Is this a service request? Is it actually something that's broken? Well, okay. Now let's have the conversation about what's broken and keeping you from doing business.” (Anonymous CIO)

    Determine how service requests will be fulfilled

    Process steps for service requests: 'Request, Approve, Schedule, Fulfill, Notify requester, Close ticket'.

    • Identify standard requests, meaning any product approved for use and deployment in the organization.
    • Determine whether this should be published and how. Consider a service catalog with the ability to create tickets right from the request page. If there is an opportunity to automate fulfillment, build that into your workflow and project plans.
    • Create workflows for complicated requests such as onboarding, and build them into a template in the service desk tool. This will allow you to reduce the administrative work to deploy tasks.
    • Who will fulfill requests? There may be a need for more than one technician to be able to fulfill if volume dictates, but it’s important to determine what will be done by each level to quickly assign those tickets for scheduling. Define what will be done by each group of technicians.
    • Determine reasonable SLAs for most service requests. Identify which ones will not meet “normal” SLAs. As you build out a service catalog or automate fulfillment, SLAs can be refined.

    Info-Tech Insight

    Service requests are not as urgent as incidents and should be scheduled.

    Set the SLA based on time to fulfill, plus a buffer to schedule around more urgent service requests.

    1.2 Identify service requests and routing needs

    2-3 hours

    Input: Ticket data, Existing workflow diagrams

    Output: Workflow diagrams

    Materials: Whiteboard/Flip charts, Markers, Visio

    Participants: CIO, Service desk manager, Technicians

    Identify:

    1. Create your list of typical service requests and identify the best person to fulfill, based on complexity, documentation, specialty, access rights.
    2. Review service requests which include multiple people or departments, such as onboarding and offboarding
    3. Draw existing processes.
    4. Discuss challenges and critique existing process.
    5. Document proposed changes and steps that will need to be taken to improve the process.

    Download the Incident Management and Service Desk – Standard Operating Procedure Template

    Incident management

    Critical incidents and normal incidents

    Even with a small team, it’s important to define a priority for response and resolution time for SLA and uptime reporting and extracting insights for continual improvement efforts.

    • Mission-critical systems or problems that affect many people should always come first (i.e. Severity Level 1).
    • The bulk of reported problems, however, are often individual problems with desktop PCs (i.e. Severity Level 3 or 4).
    • Some questions to consider when deciding on problem severity include:
      • How is productivity affected?
      • How many users are affected?
      • How many systems are affected?
      • How critical are the affected systems to the organization?
    • Decide how many severity levels the organization needs the service desk to have. Four levels of severity is ideal for most organizations.
    Go to incident management for SE

    Super-specialization of knowledge is also a common factor in smaller teams and is caused by complex architectures. While helpful, if that knowledge isn’t documented, it can walk out the door with the resource and the rest of the team is left scrambling.

    Lessons learned may be gathered for critical incidents but often are not propagated, which impacts the ability to solve recurring incidents.

    Over time, repeated incidents can have a negative impact on the customer’s perception that the service desk is a credible and essential service to the business.

    Cover image for 'Incident Management for Small Enterprise'.
    Click picture for a link to the blueprint

    1.3 Activity: Identify critical systems

    1 hour

    Input: Ticket data, Business continuity plan

    Output: Service desk SOP

    Materials: Whiteboard/Flip charts, Markers

    Participants: CIO, Service desk manager, Technicians

    Discuss and document:

    1. Create a list of the most critical systems, and identify and document the escalation path.
    2. Review inventory of support documents for critical systems and identify any that require runbooks to ensure quick resolution in the event of an outage or major performance issue. Refer to the blueprint Incident Management for Small Enterprise to prioritize and document runbooks as needed.
    3. Review vendor agreements to determine if SLAs are appropriate to support needs. If there is a need for adjustments, determine options for modifying or renegotiating SLAs.

    Download the Incident Runbook Prioritization Tool

    Prioritization scheme

    Keep the priority scheme simple and meaningful, using this framework to communicate and report to stakeholders and set SLAs for response and resolution.
    1. Focus primarily on incidents. Service requests should always be medium urgency, unless there is a valid reason to move one to high level.
    2. Separate major outages from all other tickets as these are a major factor in business impact.
    3. Decide how many levels of severity are appropriate for your organization.
    4. Build a prioritization matrix, breaking down priority levels by impact and urgency.
    5. Build out the definitions of “impact” and “urgency” to complete the prioritization matrix.
    6. Run through examples of each priority level to make sure everyone is on the same page.
    A matrix of prioritization with rows as levels of 'IMPACT' and columns as levels of 'URGENCY'. Ratings range from 'Critical' at 'Extensive/Critical' to 'Low' at 'Low Impact/Low'.

    Document escalation rules and contacts

    Depending on the size of the team, escalations may be mostly to internal technical colleagues or could be primarily to vendors.

    • Ensure the list of escalation rules and contacts is accurate and available, adding expected SLAs for quick reference
    • If tickets are being escalated but shouldn’t be, ensure knowledge articles and training materials are up to date
    • Follow up on all external escalations, ensuring SLAs are respected
    • Publish an escalation path for clients if service is not meeting their needs (for internal and external providers) and automate escalations for tickets breaching SLAs
    Escalation rules strung together.
    User doesn’t know who will fix the issue but expects to see it done in a reasonable time. If issue cannot be resolved right away, set expectations for resolution time.
    • Document information so next technician doesn’t need to ask the same questions.
    • Escalate to the right technician the first time.
    • Check notes to catch up on the issue.
    • Run tests if necessary.
    • Contact user to troubleshoot and fix.
    • Meet SLAs or update client on new ETA.
    • Provide complete information to vendor.
    • Monitor resolution.
    • Follow up with vendor if delays.
    • Update client as needed.
    • Vendor will provide support according to agreement.
    • Encourage vendor to provide regular updates to IT.
    • Review vendor performance regularly.
    • IT will validate issue is resolved and close ticket.
    Validate user is happy with the experience

    Define, measure, and report on service level agreements

    Improving communications is the most effective way to improve customer service
    1. Set goals for time to respond and time to resolve for different incident levels, communicate to the technical team, and test ability to meet these goals.
    2. Set goals for time to fulfil for most service requests, document exceptions (e.g. onboarding).
    3. Create reports to measure against goals and determine what information will be most effective for reporting to the business.
    4. Management: Communicate expectations to the business leaders and end users.
    5. Management: Set regular cadence to meet with stakeholders to discuss expectations and review relevant metrics.
    6. Management: Determine how metrics will be tracked and reviewed to manage technical partners.
    Keep messaging simple
    • Be prepared with detailed reporting if needed, but focus on a few key metrics to inform stakeholders of progress against goals.
    • Use trending to tell a story, especially when presenting success stories.
    • Use appropriate media for each type of message. For example: SLAs can be listed on automated ticket responses or in a banner on the portal.

    Determine what communications are most important and who will do them

    Icon of a bperson ascending a staircase.

    PROACTIVE, PLANNED CHANGES

    From: Service Desk

    Messaging provided by engineer or director, sent to all employees; proactive planning with business unit leaders.

    Icon of a bullseye.

    OUTAGES & UPDATES

    From: Service Desk

    Use templates to send out concise messaging and updates hourly, with input from technical team working on restoring services to all; director to liaise with business stakeholders.

    Icon of a lightbulb.

    UPDATES TO SERVICES, SELF-SERVE

    From: Director

    Send announcements no more than monthly about new services and processes.

    Icon of a handshake.

    REGULAR STAKEHOLDER COMMUNICATIONS

    From: Director

    Monthly reporting to business and IT stakeholders on strategic and project goals, manage escalations.

    1.4 Create communications plan

    2 hours

    Input: Sample past communications

    Output: Communications templates

    Materials: Whiteboard/flip charts, Markers

    Participants: CIO, Service desk manager, Technicians

    Determine where templates are needed to ensure quick and consistent communications. Review sample templates and modify to suit your needs:

    1. Proactive, planned changes
    2. Outages and updates
    3. Updates to services, self-serve
    4. Regular stakeholder communications

    Download the communications templates

    Create reports that are useful and actionable

    Reporting serves two purposes:

    1. Accountability to stakeholders
    2. Identification of items that need action

    To determine what reports are needed, ask yourself:

    • What are your goals?
    • What story are you trying to tell?
    • What do you need to manage day to day?
    • What do you need to report to get funding?
    • What do you need to report to your stakeholders for service updates?

    Determine which metrics will be most useful to suit your strategic and operational goals

    STRATEGIC GOAL (stakeholders): Improve customer service evidenced by:

    TIME

    • Aged backlog
    • Service requests solved within SLA (could also look for quick ones, e.g. tickets solved in one day, % solved within one hour)
    • Volume of incidents and time to solve each type
    • Critical incidents solved in 4 hours
    • Incidents solved same day

    QUALITY

    • Percentage of tickets solved at first contact
    • SLAs missed
    • Percentage of services available to request through catalog
    • Percentage of tickets created through portal (speaks to quality of experience)
    • Customer satisfaction survey results – transactional and annual

    RESOURCES

    • Knowledge articles used by technicians
    • Knowledge articles used by end users
    • Tickets resolved at each technician level (volume)
    • Non-standard requests evaluated and fulfilled by volume & time served
    • Volume of recurring incidents
    OPERATIONAL GOALS: Report to director & technicians

    What else can you do to improve service?

    Review the next few pages to see if you need additional blueprints to help you:
    • Evaluate staffing and training needs to ensure the right number of resources are available and they have the skills they need for your environment.
    • Create self-service for end users to get quick answers and create tickets.
    • Create a knowledge base to ensure backup for technical expertise.
    • Develop customer service skills through training.
    • Perform ticket analysis to better understand your technical environment.

    Be agile in your approach to service

    It’s easy for small teams to get overwhelmed when covering for vacations, illness, or leave. Determine where priorities may be adjusted during busy or short-staffed times.

    • Have a plan to cross-train technicians and create comprehensive knowledge articles for coverage during vacations and unexpected absences.
    • Know where it makes sense to bring in vendors, such as for managed print services, or to cover for extended absences.
    • Look for opportunities to automate functions or reduce administrative overhead through workflows.
    • Identify any risks and determine how to mitigate, such as managing or changing administrative passwords.
    • Create self-serve to enable ticket creation and self-solve for those users who wish to use it.

    Staff the service desk to meet demand

    • With increasing complexity of support and demand on service desks, staff are often left feeling overwhelmed and struggling to keep up with ticket volume, resulting in long resolution times and frustrated end users.
    • However, it’s not as simple as hiring more staff to keep up with ticket volume. IT managers must have the data to support their case for increasing resources or even maintaining their current resources in an environment where many executives are looking to reduce headcount.
    • Without changing resources to match demand, IT managers will need to determine how to maximize the use of their resources to deliver better service.

    Cover image for 'Staff the Service Desk to Meet Demand'.
    Click picture for a link to the blueprint

    Create and manage a knowledge base

    With a small team, it may seem redundant to create a knowledge base, but without key system and process workflows and runbooks, an organization is still at risk of bottlenecks and knowledge failure.

    • Use a knowledge base to document pre-escalation troubleshooting steps, known errors and workarounds, and runbook solutions.
    • Where incidents may have many root causes, document which are the most frequent solutions and where variations are typically used.
    • Start with an inventory of personal documents, compare and consolidate into the knowledge base, and ensure they are accurate and up to date.
    • Assign someone to review articles on a regular basis and flag for editing and archiving as the technical environment changes.
    • Supplement with vendor-provided or purchased content. Two options for purchased content include RightAnswers or Netformx.

    Info-Tech Insight

    Appeal to a broad audience. Use non-technical language whenever possible to help less technical readers. Identify error messages and use screenshots where it makes sense. Take advantage of social features like voting buttons to increase use.

    Optimize the service desk with a shift-left strategy

    • “Shift left” is a strategy which moves appropriate technical work to users through knowledge articles, automation and service catalogs, freeing up time for technicians to work on more complex issues.
    • Many organizations have built a great knowledge base but fail to see the value of it over time as it becomes overburdened with overlapping and out-of-date information. Knowledge capture, updating, and review must be embedded into your processes if you want to keep the knowledge base useful.
    • Similarly, the self-service portal is often deployed out of the box with little input from end users and fails to deliver its intended benefits. The portal needs to be designed from the end user’s point of view with the goal of self-resolution if it will serve its purpose of deflecting tickets.

    Cover image for 'Optimize the Service Desk With a Shift-Left Strategy'.
    Click picture for a link to the blueprint

    Customer service isn’t just about friendliness

    Your team will all need to deal with end users at some point, and that may occur in times of high stress. Ensure the team has the skills they need to actively listen, stay positive, and de-escalate.

    Info-Tech’s customer service program is a modular approach to improve skills one area at a time. Delivering good customer service means being effective in these areas:
    • Customer focus – Focus on the customer and use a positive, caring, and helpful attitude.
    • Listening and verbal communication skills – Demonstrate empathy and patience, actively listen, and speak in user-friendly ways to help get your point across.
    • Written communication skills – Use appropriate tone, language, and terms in writing (whether via chat, email, or other).
    • Manage difficult situations – Remain calm and in control when dealing with difficult customers and situations.
    • Go the extra mile – Go beyond simply resolving the request to make each interaction positive and memorable.

    Deliver a customer service training program to your IT department

    • There’s a common misconception that customer service skills can’t be taught, so no effort is made to improve those skills.
    • Even when there is a desire to improve customer service, it’s hard for IT teams to make time for training and improvement when they’re too busy trying to keep up with tickets.
    • A talented service desk agent with both great technical and customer service skills doesn’t have to be a rare unicorn, and an agent without innate customer service skills isn’t a lost cause. Relevant and impactful customer service habits, techniques, and skills can be taught through practical, role-based training.
    • IT leaders can make time for this training through targeted, short modules along with continual on-the-job coaching and development.

    Cover image for 'Deliver Customer Service Training Program to Your IT Department'.
    Click picture for a link to the blueprint

    Improve your ticket analysis

    Once you’ve got great data coming into the ticketing system, it’s important to rethink your metrics and determine if there are more insights to be found.

    Analyzing ticket data involves:
    • Collecting ticket data and keeping it clean. Based on the metrics you’re analyzing, define ticket expectations and keep the data up to date.
    • Showing the value of the service desk. SLAs are meaningless if they are not met consistently. The prerequisite to implementing proper SLAs is fully understanding the proper workload of the service desk.
    • Understanding – and improving – the user experience. You cannot improve the user experience without meaningful metrics that allow you to understand the user experience. Different user groups will have different needs and different expectations of the level of service. Your metrics should reflect those needs and expectations.

    Analyze your service desk ticket data

    Properly analyzing ticket data is challenging for the following reasons:
    • Poor ticket hygiene and unclear ticket handling
    • Service desk personnel are not sure where to start with analysis
    • Too many metrics are tracked to parse actionable data from the noise
    Ticket data won’t give you a silver bullet, but it can help point you in the right direction.

    Cover image for 'Analyze Your Service Desk Ticket Data'.
    Click picture for a link to the blueprint

    Start doing problem management

    Proactively focusing on root cause analysis will reduce the most disruptive incidents to the organization.

    • A focus on elimination of critical incidents and the more disruptive recurring incidents will reduce future workloads for the team and improve customer satisfaction.
    • This can be challenging when the team is already struggling with workload; however, setting a regular cadence to review tickets, looking for trends, and identifying at least one focus area a month can be a positive outcome for everyone.
    • Focus on the most impactful ticket or service first. The initial goal should be to reduce or eliminate critical and high-impact incidents. Once the high-stress situations are reduced, proactively scheduling the smaller but still time-consuming repeatable incidents can be done.
    • Where you have vendors involved, work with them to determine when root cause analysis must happen and where they’ll need to coordinate with your team or other supporting vendors.

    Problem management

    Problem management can be challenging because it requires skills and knowledge to go deep into a problem and troubleshoot the root cause of an issue, but it also requires uninterrupted time.
    • Problem management, however, can be taught, and the issue isn’t always hard to spot if you have time to look.
    • Using tried and true methods for walking through an issue step by step will enable the team to improve their investigative and troubleshooting skills.
    • Reduction of one or two major incidents and recurring incidents per month will pay off quickly in reducing reactive ticket volume and improve customer satisfaction.

    Cover image for 'Problem Management'.
    Click picture for a link to the blueprint

    Create your roadmap with high-level requirements

    Determine what tasks and projects need to be completed to meet your improvement goals. Create a high-level project plan and balance with existing resources.

    Roadmap of high-level requirements with 'Goals' as row headers and their timelines mapped out across fiscal quarters.

    Bibliography

    Taylor, Sharon and Ivor Macfarlane. ITIL Small Scale Implementation. Office of Government Commerce, 2005.

    “Share, Collaborate, and Communicate on One Consistent Platform.” Liferay, n.d. Accessed 19 July 2022.

    Rodela, Jimmy. “A Beginner’s Guide to Customer Self-Service.” The Ascent, 18 May 2022. Web.

    GDPR, Implemented!

    GDPR, Are You really ready?

    It is now 2020 and the GDPR has been in effect for almost 2 years. Many companies thought: been there, done that. And for a while the regulators let some time go by.

    The first warnings appeared quickly enough. Eg; in September 2018, the French regulator warned a company that they needed to get consent of their customers for getting geolocation based data.

    That same month, an airline was hacked and, on top of the reputational damage and costs to fix the IT systems, it faced the threat of a stiff fine.

    Even though we not have really noticed, fines started being imposed as early as January 2019.

    But these fines, that is when you have material breaches...

    Wrong! The fines are levied in a number of cases. And to make it difficult to estimate, there are guidelines that will shape the decision making process, but no hard and fast rules!

    The GDPR is very complex and consists of both articles and associated recitals that you need to be in compliance with. it is amuch about the letter as it is about the spirit.

    We have a clear view on what most of those cases are.
    And more importantly, when you follow our guidelines, you will be well placed to answer any questions by your clients and cooperate with the regulator in a proactive way.

    They will never come after me. I'm too small.

    And besides, I have my privacy policy and cookie notice in place

    Company size has nothing to do with it.

    While in the beginning, it seemed mostly a game for the big players (for names, you have to contact us) that is just perception.

    As early as March 2018 a €10M revenue company was fined around €120,000. 2 days later another company with operating revenues of  around €6.2M was fined close to €200.000 for failing to abide by the DSRR stipulatons.

    Don't know what these are?
    Fill out the form below and we'll let you in on the good stuff.

     

    Continue reading

    Take the First Steps to Embrace Open-Source Software

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    Your organization is looking to invest in new software or a tool to solve key business and IT problems. They see open source as a viable option given the advertised opportunities and the popularity of many open-source projects, but they have concerns:

    • Despite the longevity and broad adoption of open-source software, stakeholders are hesitant about its long-term viability and the costs of ongoing support.
    • A clear direction and strategy are needed to align the expected value of open source to your stakeholders’ priorities and gain the funding required to select, implement, and support open-source software.

    Our Advice

    Critical Insight

    • Position open source in the same light as commercial software. The continuous improvement and evolution of popular open-source software and communities have established a reputation for reliability in the industry.
    • Consider open source as another form of outsource development. Open source is externally developed software where the code is accessible and customizable. Code quality may not align to your organization’s standards, which can require extensive testing and optimization.
    • Treat open source as any internally developed solution. Configurations, integrations, customizations, and orchestrations of open-source software are often done at the code level. While some community support is provided, most of the heavy lifting is done by the applications team.

    Impact and Result

    • Outline the value you expect to gain. Discuss current business and IT priorities, use cases, and value opportunities to determine what to expect from open-source versus commercial software.
    • Define your open-source selection criteria. Clarify the driving factors in your evaluation of open-source and commercial software using your existing IT procurement practices as a starting point.
    • Assess the readiness of your team. Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of open-source software.

    Take the First Steps to Embrace Open-Source Software Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Take the First Steps to Embrace Open-Source Software Storyboard – A guide to learn the fit, value, and considerations of open-source software.

    This research walks you through the misconceptions about open source, factors to consider in its selection, and initiatives to prepare your teams for its adoption.

    • Take the First Steps to Embrace Open-Source Software Storyboard

    2. Open-Source Readiness Assessment – A tool to help you evaluate your readiness to embrace open-source software in your environment.

    Use this tool to identify key gaps in the people, processes, and technologies needed to support open source in your organization. It also contains a canvas to facilitate discussions about expectations with your stakeholders and applications teams.

    • Open-Source Readiness Assessment
    [infographic]

    Further reading

    Take the First Steps to Embrace Open-Source Software

    Begin to understand what is required to embrace open-source software in your organization.

    Analyst Perspective

    With great empowerment comes great responsibilities.

    Open-source software promotes enticing technology and functional opportunities to any organization looking to modernize without the headaches of traditional licensing. Many organizations see the value of open source in its ability to foster innovation, be flexible to various use cases and system configurations, and give complete control to the teams who are using and managing it.

    However, open source is not free. While the software is freely and easily accessible, its use and sharing are bound by its licenses, and its implementation requires technical expertise and infrastructure investments. Your organization must be motivated and capable of taking on the various services traditionally provided and managed by the vendor.

    Photo of Andrew Kum-Seun

    Andrew Kum-Seun
    Research Director,
    Application Delivery and Application Management
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Your organization is looking to invest in new software or a tool to solve key business and IT problems. They see open source as a viable option because of the advertised opportunities and the popularity of many open-source projects.

    Despite the longevity and the broad adoption of open-source software, stakeholders are hesitant about its adoption, its long-term viability, and the costs of ongoing support.

    A clear direction and strategy is needed to align the expected value of open source to your stakeholders’ priorities and gain the funding required to select, implement, and support open-source software.

    Common Obstacles

    Your stakeholders’ fears, uncertainties, and doubts about open source may be driven by misinterpretation or outdated information. This hesitancy can persist despite some projects being active longer than their proprietary counterparts.

    Certain software features, support capabilities, and costs are commonly overlooked when selecting open-source software because they are often assumed in the licensing and service costs of commercial software.

    Open-source software is often technically complicated and requires specific skill sets and knowledge. Unfortunately, current software delivery capability gaps impede successful adoption and scaling of open-source software.

    Info-Tech’s Approach

    Outline the value you expect to gain. Discuss current business and IT priorities, use cases, and value opportunities to determine what to expect from open-source versus commercial software.

    Define your open-source selection criteria. Clarify the driving factors in your evaluation of open-source and commercial software using your existing IT procurement practices as a starting point.

    Assess the readiness of your team. Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of open-source software.

    Insight Summary

    Overarching Info-Tech Insight

    Open source is as much about an investment in people as it is about technology. It empowers applications teams to take greater control over their technology and customize it as they see fit. However, teams need the time and funding to conduct the necessary training, management, and ongoing community engagement that open-source software and its licenses require.

    • Position open source in the same light as commercial software.
      The continuous improvement and evolution of popular open-source software and communities have established a trusting and reliable reputation in the industry. Open-source software quality and community support can rival similar vendor capabilities given the community’s maturity and contributions in the technology.
    • Consider open source another form of outsource development.
      Open source is externally developed software where the code is accessible and customizable. Code quality may not align to your organization’s standards, which can require extensive testing and optimization. A thorough analysis of change logs, code repositories, contributors, and the community is recommended – much to the same degree as one would do with prospective outsourcing partners.
    • Treat open source as any internally developed solution.
      Configurations, integrations, customizations, and orchestrations of open-source software are often done at the code level. While some community support is provided, most of the heavy lifting is done by the applications team. Teams must be properly resourced, upskilled, and equipped to meet this requirement. Otherwise, third-party partners are needed.

    What is open source?

    According to Synopsys, “Open source software (OSS) is software that is distributed with its source code, making it available for use, modification, and distribution with its original rights. … Programmers who have access to source code can change a program by adding to it, changing it, or fixing parts of it that aren’t working properly. OSS typically includes a license that allows programmers to modify the software to best fit their needs and control how the software can be distributed.”

    What are the popular use cases?

    1. Programming languages and frameworks
    2. Databases and data technologies
    3. Operating systems
    4. Git public repos
    5. Frameworks and tools for AI/ML/DL
    6. CI/CD tooling
    7. Cloud-related tools
    8. Security tools
    9. Container technology
    10. Networking

    Source: OpenLogic, 2022

    Common Attributes of All Open-Source Software

    • Publicly shared repository that anyone can access to use the solution and contribute changes to the design and functionality of the project.
    • A community that is an open forum to share ideas and solution enhancements, discuss project direction and vision, and seek support from peers.
    • Project governance that sets out guidelines, rules, and requirements to participate and contribute to the project.
    • Distribution license that defines the terms of how a solution can be used, assessed, modified, and distributed.

    Take the first steps to embrace open-source software

    Begin to understand what is required to embrace open-source software in your organization.

    A diagram of open-source community.

    State the Value of Open Source: Discuss current business and IT priorities, use cases, and value opportunities to determine what to expect from open-source versus commercial software.

    Select Your Open-Source Software: Clarify the driving factors in your evaluation of open-source and commercial software using your existing IT procurement practices as a starting point.

    Prepare for Open Source: Clarify the roles, processes, and tools needed for the implementation, use, and maintenance of open-source software.

    Step 1.1: State the Value of Open Source

    Diagram of step 1.1

    Activities

    1.1.1 Outline the value you expect to gain from open-source software

    This step involves the following participants:

    • Applications team
    • Product owner

    Outcomes of this step:

    • Value proposition for open source
    • Potential open-source use cases

    Use a canvas to frame your open-source evaluation

    A photo of open-source canvas

    This canvas is intended to provide a single pane of glass to start collecting your thoughts and framing your future conversations on open-source software selection and adoption.

    Record the results in the “Open-Source Canvas” tab in the Open-Source Readiness Assessment.

    Open source presents unique software and tooling opportunities

    Innovation

    Many leading-edge and bleeding-edge technologies are collaborated and innovated in open-source projects, especially in areas that are beyond the vision and scope of vendor products and priorities.

    Niche Solutions

    Open-source projects are focused. They are designed and built to solve specific business and technology problems.

    Flexible & Customizable

    All aspects of the open-source software are customizable, including source code and integrations. They can be used to extend, complement, or replace internally developed code. Licenses define how open-source code should be and must be used, productized, and modified.

    Brand & Recognition

    Open-source communities encourage contribution and collaboration among their members to add functionality and improve quality and adoption.

    Cost

    Open-source software is accessible to everyone, free of charge. Communities do not need be consulted prior to acquisition, but the software’s use, configurations, and modifications may be restricted by its license.

    However, myths continue to challenge adoption

    • Open source is less secure or poorer quality than proprietary solutions.
    • Open source is free from risk of intellectual property (IP) infringement.
    • Open source is cheaper than proprietary solutions.

    What are the top perceived barriers to using enterprise open source?

    • Concerns about the level of support
    • Compatibility concerns
    • Concerns about inherent security of the code
    • Lack of internal skills to manage and support it

    Source: Red Hat, 2022

    Mitigate Key IT Employee Knowledge Loss

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    Seventy-four percent of organizations do not have a formal process for capturing and retaining knowledge - which, when lost, results in decreased productivity, increased risk, and money out the door.

    Our Advice

    Critical Insight

    • Seventy-four percent of organizations do not have a formal process for capturing and retaining knowledge – which, when lost, results in decreased productivity, increased risk, and money out the door. It’s estimated that Fortune 500 companies lose approximately $31.5 billion each year by failing to share knowledge.
    • Don’t follow a one-size-fits-all approach to knowledge transfer strategy! Right-size your approach based on your business goals.
    • Prioritize knowledge transfer candidates based on their likelihood of departure and the impact of losing that knowledge.
    • Select knowledge transfer tactics based on the type of knowledge that needs to be captured – explicit or tacit.

    Impact and Result

    Successful completion of the IT knowledge transfer project will result in the following outcomes:

    1. Approval for IT knowledge transfer project obtained.
    2. Knowledge and stakeholder risks identified.
    3. Effective knowledge transfer plans built.
    4. Knowledge transfer roadmap built.
    5. Knowledge transfer roadmap communicated and approval obtained.

    Mitigate Key IT Employee Knowledge Loss Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Mitigate Key IT Employee Knowledge Loss Deck – A step-by-step document that walks you through how to transfer knowledge on your team to mitigate risks from employees leaving the organization.

    Minimize risk and IT costs resulting from attrition through effective knowledge transfer.

    • Mitigate Key IT Employee Knowledge Loss Storyboard

    2. Project Stakeholder Register Template – A template to help you identify and document project management stakeholders.

    Use this template to document the knowledge transfer stakeholder power map by identifying the stakeholder’s name and role, and identifying their position on the power map.

    • Project Stakeholder Register Template

    3. IT Knowledge Transfer Project Charter Template – Define your project and lay the foundation for subsequent knowledge transfer project planning

    Use this template to communicate the value and rationale for knowledge transfer to key stakeholders.

    • IT Knowledge Transfer Project Charter Template

    4. IT Knowledge Transfer Risk Assessment Tool – Identify the risk profile of knowledge sources and the knowledge they have

    Use this tool to identify and assess the knowledge and individual risk of key knowledge holders.

    • IT Knowledge Transfer Risk Assessment Tool

    5. IT Knowledge Transfer Plan Template – A template to help you determine the most effective knowledge transfer tactics to be used for each knowledge source by listing knowledge sources and their knowledge, identifying type of knowledge to be transferred and choosing tactics that are appropriate for the knowledge type

    Use this template to track knowledge activities, intended recipients of knowledge, and appropriate transfer tactics for each knowledge source.

    • IT Knowledge Transfer Plan Template

    6. IT Knowledge Identification Interview Guide Template – A template that provides a framework to conduct interviews with knowledge sources, including comprehensive questions that cover what type of knowledge a knowledge source has and how unique the knowledge is

    Use this template as a starting point for managers to interview knowledge sources to extract information about the type of knowledge the source has.

    • IT Knowledge Identification Interview Guide Template

    7. IT Knowledge Transfer Roadmap Presentation Template – A presentation template that provides a vehicle used to communicate IT knowledge transfer recommendations to stakeholders to gain buy-in

    Use this template as a starting point to build your proposed IT knowledge transfer roadmap presentation to management to obtain formal sign-off and initiate the next steps in the process.

    • IT Knowledge Transfer Roadmap Presentation Template
    [infographic]

    Workshop: Mitigate Key IT Employee Knowledge Loss

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    Further reading

    Mitigate Key IT Employee Knowledge Loss

    Transfer IT knowledge before it’s gone.

    EXECUTIVE BRIEF

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    Seventy-four percent of organizations do not have a formal process for capturing and retaining knowledge1 which, when lost, results in decreased productivity, increased risk, and money out the door. You need to:

    • Build a strategic roadmap to retain and share knowledge.
    • Build a knowledge transfer strategy based on your organization’s business goals.
    • Increase departmental efficiencies through increased collaboration.
    • Retain key IT knowledge
    • Improve junior employee engagement by creating development opportunities.
    • Don’t follow a one-size fits all approach. Right-size your approach based on your organizational goals.
    • Prioritize knowledge transfer candidates based on their likelihood of departure and the impact of losing that knowledge.
    • What you’re transferring impacts how you should transfer it. Select knowledge transfer tactics based on the type of knowledge that needs to be captured – explicit or tacit.

    Our client-tested methodology and project steps allow you to tailor your knowledge transfer plan to any size of organization, across industries. Successful completion of the IT knowledge transfer project will result in the following outcomes:

    • Approval for IT knowledge transfer project obtained.
    • Knowledge and stakeholder risks identified.
    • Effective knowledge transfer plans built.
    • Knowledge transfer roadmap built.
    • Knowledge transfer roadmap communicated.

    Info-Tech Insight

    Seventy-four percent of organizations do not have a formal process for capturing and retaining knowledge which, when lost, results in decreased productivity, increased risk, and money out the door.1

    1 McLean & Company, 2016, N=120

    Stop your knowledge from walking out the door

    Today, the value of an organization has less to do with its fixed assets and more to do with its intangible assets. Intangible assets include patents, research and development, business processes and software, employee training, and employee knowledge and capability.

    People (and their knowledge and capabilities) are an organization’s competitive advantage and with the baby boomer retirement looming, organizations need to invest in capturing employee knowledge before the employees leave. Losing employees in key roles without adequate preparation for their departure has a direct impact on the bottom line in terms of disrupted productivity, severed relationships, and missed opportunities.

    Knowledge Transfer (KT) is the process and tactics by which intangible assets – expertise, knowledge, and capabilities – are transferred from one stakeholder to another. A well-devised knowledge transfer plan will mitigate the risk of knowledge loss, yet as many as 74%2 of organizations have no formal approach to KT – and it’s costing them money, reputation, and time.

    84%of all enterprise value on the S&P 500 is intangibles.3

    $31.5 billion lost annually by Fortune 500 companies failing to share knowledge. 1

    74% of organizations have no formal process for facilitating knowledge transfer. 2

    1 Shedding Light on Knowledge Management, 2004, p. 46

    2 McLean & Company, 2016, N=120

    3 Visual Capitalists, 2020

    Losing knowledge will undermine your organization’s strategy in four ways

    In a worst-case scenario, key employees leaving will result in the loss of valuable knowledge, core business relationships, and profits.

    1

    Inefficiency due to “reinvention of the wheel.” When older workers leave and don’t effectively transfer their knowledge, younger generations duplicate effort to solve problems and find solutions.

    2

    Loss of competitive advantage. What and who you know is a tremendous source of competitive edge. Losing knowledge and/or established client relationships hurts your asset base and stifles growth, especially in terms of proprietary or unique knowledge.

    3

    Reduced capacity to innovate. Older workers know what works and what doesn’t, as well as what’s new and what’s not. They can identify the status quo faster, to make way for novel thinking.

    4

    Increased vulnerability. One thing that comes with knowledge is a deeper understanding of risk. Losing knowledge can impede your organizational ability to identify, understand, and mitigate risks. You’ll have to learn through experience all over again.

    Are you part of the 74% of organizations with no knowledge transfer planning in place? Can you afford not to have it?

    Consider this:

    55-60

    67%

    78%

    $14k / minute

    the average age of mainframe workers – making close to 50% of workers over 60.2

    of Fortune 100 companies still use mainframes3 requiring. specialized skills and knowledge

    of CIOs report mainframe applications will remain a key asset in the next decade.1

    is the cost of mainframe outages for an average enterprise.1

    A system failure to a mainframe could be disastrous for organizations that haven’t effectively transferred key knowledge. Now think past the mainframe to key processes, customer/vendor relationships, legal requirements, home grown solutions etc. in your organization.

    What would knowledge loss cost you in terms of financial and reputational loss?

    Source: 1 Big Tech Problem as Mainframes Outlast Workforce

    Source: 2 IT's most wanted: Mainframe programmers

    Source: 3The State of the Mainframe, 2022

    Case Study

    Insurance organization fails to mitigate risk of employee departure and incurs costly consequences – in the millions

    INDUSTRY: Insurance

    SOURCE: ITRG Member

    Challenge

    Solution

    Results

    • A rapidly growing organization's key Senior System Architect unexpectedly fell ill and needed to leave the organization.
    • This individual had been with the organization for more than 25 years and was the primary person in IT responsible for several mission-critical systems.
    • Following this individual’s departure, one of the systems unexpectedly went down.
    • As this individual had always been the go-to person for the system, and issues were few and far between, no one had thought to document key system elements and no knowledge transfer had taken place.
    • The failed system cost the organization more than a million dollars in lost revenue.
    • The organization needed to hire a forensic development team to reverse engineer the system.
    • This cost the organization another $200k in consulting fees plus the additional cost of training existing employees on a system which they had originally been hoping to upgrade.

    Forward thinking organizations use knowledge transfer not only to avoid risks, but to drive IT innovation

    IT knowledge transfer is a process that, at its most basic level, ensures that essential IT knowledge and capabilities don’t leave the organization – and at its most sophisticated level, drives innovation and customer service by leveraging knowledge assets.

    Knowledge Transfer Risks:

    Knowledge Transfer Opportunities:

    ✗ Increased training and development costs when key stakeholders leave the organization.

    ✗ Decreased efficiency through long development cycles.

    ✗ Late projects that tie up IT resources longer than planned, and cost overruns that come out of the IT budget.

    ✗ Lost relationships with key stakeholders within and outside the organization.

    ✗ Inconsistent project/task execution, leading to inconsistent outcomes.

    ✗ IT losing its credibility due to system or project failure from lost information.

    ✗ Customer dissatisfaction from inconsistent service.

    ✓ Mitigated risks and costs from talent leaving the organization.

    ✓ Business continuity through redundancies preventing service interruptions and project delays.

    ✓ Operational efficiency through increased productivity by never having to start projects from scratch.

    ✓ Increased engagement from junior staff through development planning.

    ✓ Innovation by capitalizing on collective knowledge.

    ✓ Increased ability to adapt to change and save time-to-market.

    ✓ IT teams that drive process improvement and improved execution.

    Common obstacles

    In building your knowledge transfer roadmap, the size of your organization can present unique challenges

    How you build your knowledge transfer roadmap will not change drastically based on the size of your organization; however, the scope of your initiative, tactics you employ, and your communication plan for knowledge transfer may change.


    How knowledge transfer projects vary by organization size:

    Small Organization

    Medium Organization

    Large Organization

    Project Opportunities

    ✓ Project scope is much more manageable.

    ✓ Communication and planning can be more manageable.

    ✓ Fewer knowledge sources and receivers can clarify prioritization needs.

    ✓ Project scope is more manageable.

    ✓ Moderate budget for knowledge transfer activities.

    ✓ Communication and enforcement is easier.

    ✓ Budget available to knowledge transfer initiatives.

    ✓ In-house expertise may be available.

    Project Risks

    ✗ Limited resources for the project.

    ✗ In-house expertise is unlikely.

    ✗ Knowledge transfer may be informal and not documented.

    ✗ Limited overlap in responsibilities, resulting in fewer redundancies.

    ✗ Limited staff with knowledge transfer experience for the project.

    ✗ Knowledge assets are less likely to be documented.

    ✗ Knowledge transfer may be a lower priority and difficult to generate buy-in.

    ✗ More staff to manage knowledge transfer for, and much larger scope for the project.

    ✗ Impact of poor knowledge transfer can result in much higher costs.

    ✗Geographically dispersed business units make collaboration and communication difficult.

    ✗ Vast amounts of historical knowledge to capture.

    Capture both explicit and tacit knowledge

    Explicit

    Tacit

    • “What knowledge” – knowledge can be articulated, codified, and easily communicated.
    • Easily explained and captured – documents, memos, speeches, books, manuals, process diagrams, facts, etc.
    • Learn through reading or being told.
    • “How knowledge” – intangible knowledge from an individual’s experience that is more from the process of learning, understanding, and applying information (insights, judgments, and intuition).
    • Hard to verbalize, and difficult to capture and quantify.
    • Learn through observation, imitation, and practice.

    Types of explicit knowledge

    Types of tacit knowledge

    Information

    • Specialized technical knowledge.
    • Unique design capabilities/ methods/ models.
    • Legacy systems, details, passwords.
    • Special formulas/algorithms/ techniques/contacts.

    Process

    • Specialized research and development processes.
    • Proprietary production processes.
    • Decision-making processes.
    • Legacy systems.
    • Variations from documented processes.

    Skills

    • Techniques for executing on processes.
    • Relationship management.
    • Competencies built through deliberate practice enabling someone to act effectively.

    Expertise

    • Company history and values.
    • Relationships with key stakeholders.
    • Tips and tricks.
    • Competitor history and differentiators.

    Examples: reading music, building a bike, knowing the alphabet, watching a YouTube video on karate.

    Examples: playing the piano, riding a bike, reading or speaking a language, earning a black belt in karate.

    Knowledge transfer is not a one-size-fits-all project

    The image contains a picture of Info-Tech's Knowledge Transfer Maturity Model. Level 0: Accidental, goal is not prioritized. Level 1: Stabilize, goal is risk mitigation. Level 2: Proactive, goal is operational efficiency. Level 3: Knowledge Culture, goal is innovation & customer service.

    No formal knowledge transfer program exists; knowledge transfer is ad hoc, or may be conducted through an exit interview only.

    74% of organizations are at level 0.1

    At level one, knowledge transfer is focused around ensuring that high risk, explicit knowledge is covered for all high-risk stakeholders.

    Organizations have knowledge transfer plans for all high-risk knowledge to ensure redundancies exist and leverage this to drive process improvements, effectiveness, and employee engagement.

    Increase end-user satisfaction and create a knowledge value center by leveraging the collective knowledge to solve repeat customer issues and drive new product innovation.

    1 Source: McLean & Company, 2016, N=120

    Assess your fit for this blueprint by considering the following statements

    I’m an IT Leader who…

    Stabilize

    …has witnessed that new employees have recently left or are preparing to leave the organization, and worries that we don’t have their knowledge captured anywhere.

    …previously had to cut down our IT department, and as a result there is a lack of redundancy for tasks. If someone leaves, we don’t have the information we need to continue operating effectively.

    …is worried that the IT department has no succession planning in place and that we’re opening ourselves up to risk.

    Proactive

    …feels like we are losing productivity because the same problems are being solved differently multiple times.

    …worries that different employees have unique knowledge which is critical to performance and that they are the only ones who know about it.

    …has noticed that the processes people are using are different from the ones that are written down.

    …feels like the IT department is constantly starting projects from scratch, and employees aren’t leveraging each other’s information, which is causing inefficiencies.

    …feels like new employees take too long to get up to speed.

    …knows that we have undocumented systems and more are being built each day.

    Knowledge Culture

    …feels like we’re losing out on opportunities to innovate because we’re not sharing information, learning from others’ mistakes, or capitalizing on their successes.

    …notices that staff don’t have a platform to share information on a regular basis, and believes if we brought that information together, we would be able to improve customer service and drive product innovation.

    …wants to create a culture where employees are valued for their competencies and motivated to learn.

    …values knowledge and the contributions of my team.

    This blueprint can help you build a roadmap to resolve each of these pain points. However, not all organizations need to have a knowledge culture. In the next section, we will walk you through the steps of selecting your target maturity model based on your knowledge goals.

    Case Study

    Siemens builds a knowledge culture to drive customer service improvements and increases sales by $122 million

    INDUSTRY: Electronics Engineering

    SOURCE: KM Best Practices

    Challenge

    Solution

    Results

    • As a large electronics and engineering global company, Siemens was facing increased global competition.
    • There was an emphasized need for agility and specialized knowledge to remain competitive.
    • The new company strategy to address competitive forces focused on becoming a knowledge enterprise and improving knowledge-sharing processes.
    • New leadership roles were created to develop a knowledge management culture.
    • “Communities of practice” were created with the goal of “connecting people to people” by allowing them to share best practices and information across departments.
    • An internal information-sharing program was launched that combined chat, database, and search engine capabilities for 12,000 employees.
    • Employees were able to better focus on customer needs based on offering services and products with high knowledge content.
    • With the improved customer focus, sales increased by $122 million and there was a return of $10-$20 per dollar spent on investment in the communities of practice.

    Info-Tech’s approach

    Five steps to future-proof your IT team

    The five steps are in a cycle. The five steps are: Obtain approval for IT knowledge transfer project, Identify your  knowledge and stakeholder risks, Build knowledge transfer plans, Build your knowledge transfer roadmap, Communicate your knowledge transfer roadmap to stakeholders.

    The Info-Tech difference:

    1. Successfully build a knowledge transfer roadmap based on your goals, no matter what market segment or size of business.
    2. Increase departmental efficiencies through increased collaboration.
    3. Retain key IT knowledge.
    4. Improve junior employee engagement by creating development opportunities.

    Use Info-Tech tools and templates

    Project outcomes

    1. Approval for IT knowledge transfer project obtained

    2. Knowledge and stakeholder risks identified

    3. Tactics for individuals’ knowledge transfer identified

    4. Knowledge transfer roadmap built

    5. Knowledge transfer roadmap approved

    Info-Tech tools and templates to help you complete your project deliverables

    Project Stakeholder Register Template

    IT Knowledge Transfer Risk Assessment Tool

    IT Knowledge Identification Interview Guide Template

    Project Planning and Monitoring Tool

    IT Knowledge Transfer Roadmap Presentation Template

    IT Knowledge Transfer Project Charter Template

    IT Knowledge Transfer Plan Template

    Your completed project deliverables

    IT Knowledge Transfer Plans

    IT Knowledge Transfer Roadmap Presentation

    IT Knowledge Transfer Roadmap

    Info-Tech’s methodology to mitigate key IT employee knowledge loss

    1. Initiate

    2. Design

    3. Implement

    Phase Steps

    1. Obtain approval for IT knowledge transfer project.
    2. Identify your knowledge and stakeholder risks.
    1. Build knowledge transfer plans.
    2. Build your knowledge transfer roadmap.
    1. Communicate your knowledge transfer roadmap to stakeholders.

    Phase Outcomes

    • Approval for IT knowledge transfer project obtained.
    • Knowledge and stakeholder risks identified.
    • IT knowledge transfer project charter created.
    • Tactics for individuals’ knowledge transfer identified.
    • Knowledge transfer roadmap built.
    • IT knowledge transfer plans established.
    • IT Knowledge transfer roadmap presented.
    • Knowledge transfer roadmap approved.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    IT Knowledge Transfer Project Charter

    Establish a clear project scope, decision rights, and executive sponsorship for the project.

    The image contains a screenshot of the IT Knowledge Transfer Project Charter.

    IT Knowledge Transfer Risk Assessment Tool

    Identify and assess the knowledge and individual risk of key knowledge holders.

    The image contains a screenshot of the IT Knowledge Transfer Risk Assessment Tool.

    IT Knowledge Identification Interview Guide

    Extract information about the type of knowledge sources have.

    The image contains a screenshot of the IT Knowledge Identification Interview Guide.

    IT Knowledge Transfer Roadmap Presentation

    Communicate IT knowledge transfer recommendations to stakeholders to gain buy-in.

    The image contains a screenshot of the IT Knowledge Transfer Roadmap Presentation.

    Key deliverable:

    IT Knowledge Transfer Plan

    Track knowledge activities, intended recipients, and appropriate transfer tactics for each knowledge source.

    The image contains a screenshot of the IT Knowledge Transfer Plan.

    Blueprint benefits

    IT Benefits

    Business Benefits

    • Business continuity through redundancies preventing service interruptions and project delays.
    • Operational efficiency through increased productivity by never having to start projects from scratch.
    • Increased engagement from junior staff through development planning.
    • IT teams that drive process improvement and improved execution.
    • Mitigated risks and costs from talent leaving the organization.
    • Innovation by capitalizing on collective knowledge.
    • Increased ability to adapt to change and save time-to-market.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “ Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks used throughout all four options

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1 Phase 2 Phase 3

    Call #1: Structure the project. Discuss transfer maturity goal and metrics.

    Call #2: Build knowledge transfer plans.

    Call #3: Identify priorities & review risk assessment tool.

    Call #4: Build knowledge transfer roadmap. Determine logistics of implementation.

    Call #5: Determine logistics of implementation.

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization. A typical GI is five to six calls.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Define the Current and Target State

    Identify Knowledge Priorities

    Build Knowledge Transfer Plans

    Define the Knowledge Transfer Roadmap

    Next Steps and
    Wrap-Up (offsite)

    Activities

    1.1 Have knowledge transfer fireside chat.

    1.2 Identify current and target maturity.

    1.3 Identify knowledge transfer metrics

    1.4 Identify knowledge transfer project stakeholders

    2.1 Identify your knowledge sources.

    2.2 Complete a knowledge risk assessment.

    2.3 Identify knowledge sources’ level of knowledge risk.

    3.1 Build an interview guide.

    3.2 Interview knowledge holders.

    4.1 Prioritize the sequence of initiatives.

    4.2 Complete the project roadmap.

    4.3 Prepare communication presentation.

    5.1 Complete in-progress deliverables from previous four days.

    5.2 Set up review time for workshop deliverables and to discuss next steps.

    Deliverables

    1. Organizational benefits and current pain points of knowledge transfer.
    2. Identification of target state of maturity.
    3. Metrics for knowledge transfer.
    4. Project stakeholder register.
    1. List of high risk knowledge sources.
    2. Departure analysis.
    3. Knowledge risk analysis.
    1. Knowledge transfer interview guide.
    2. Itemized knowledge assets.
    1. Prioritized sequence based on target state maturity goals.
    2. Project roadmap.
    3. Communication deck.

    Phase #1

    Initiate your IT knowledge transfer project

    Phase 1

    Phase 2

    Phase 3

    1.1 Obtain approval for project

    1.2 Identify knowledge and stakeholder risks

    2.1 Build knowledge transfer plans

    2.2 Build knowledge transfer roadmap

    3.1 Communicate your roadmap

    This phase will walk you through the following activities:

    • Hold a working session with key stakeholders.
    • Identify your current state of maturity for knowledge transfer.
    • Identify your target state of maturity for knowledge transfer.
    • Define key knowledge transfer metrics.
    • Identify your project team and their responsibilities.
    • Build the project charter and obtain approval.

    This phase involves the following participants:

    • IT Leadership
    • Other key stakeholders

    Step 1.1

    Obtain Approval for Your IT Knowledge Transfer Project

    Activities

    1.1.1 Hold a Working Session With Key Stakeholders

    1.1.2 Conduct a Current and Target State Analysis.

    1.1.3 Identify Key Metrics

    1.1.4 Identify Your Project Team

    1.1.5 Populate an RACI

    1.1.6 Build the Project Charter and Obtain Approval

    Initiate Your IT Knowledge Transfer Project

    The primary goal of this section is to gain a thorough understanding of the reasons why your organization should invest in knowledge transfer and to identify the specific challenges to address.

    Outcomes of this step

    Organizational benefits and current pain points of knowledge transfer

    Hold a working session with the key stakeholders to structure the project

    Don’t build your project charter in a vacuum. Involve key stakeholders to determine the desired knowledge transfer goals, target maturity and KPIs, and ultimately build the project charter.

    Building the project charter as a group will help you to clarify your key messages and help secure buy-in from critical stakeholders up-front, which is key.

    In order to execute on the knowledge transfer project, you will need significant involvement from your IT leadership team. The trouble is that knowledge transfer can be inherently stressful for employees as it can cause concerns around job security. Members of your IT leadership team will also be individuals who need to participate in knowledge transfer, so get them involved upfront. The working session will help stakeholders feel more engaged in the project, which is pivotal for success.

    You may feel like a full project charter isn’t necessary, and depending on your organizational size, it might not be. However, the exercise of building the charter is important regardless. No matter your current climate, some level of socializing the value and plans for knowledge transfer will be necessary.

    Meeting Agenda

    1. Short project introduction
    2. Led by: Project Sponsor

    • Why the project was initiated.
  • Make the case for the project
  • Led by: Project Manager

    • Current state: What project does the project address?
    • Future state: What is our target state of maturity?
  • Success criteria
  • Led by: Project Manager

    • How will success be measured?
  • Define the project team
  • Led by: Project Manager

    • Description of planned project approach.
    • Stakeholder assessment.
    • What is required of the sponsor and stakeholders?
  • Determine next steps
  • Led by: Project Manager

    1.1.1 Key Stakeholder Working Session

    Identify the pain points you’re experiencing with knowledge transfer and some of the benefits which you’d like to see from a program to determine the key objectives By doing so, you’ll get a holistic view of what you need to achieve.

    Collect this information by:

    1. Asking the working group participants (as a whole or in smaller groups) to discuss pain points created by ineffective knowledge transfer practices.
    • Challenges related to stakeholders.
    • Challenges created by process issues.
    • Issues achieving the intended outcome due to ineffective knowledge transfer.
    • Difficulties improving knowledge transfer practices.
  • Discussing opportunities to be gained from improving these practices.
  • Having participants write these down on sticky notes and place them on a whiteboard or flip chart.
  • Reviewing all the points as a group and grouping challenges and benefits into themes.
  • Having the group prioritize the risks and benefits in terms of what the solution “must have,” “should have,” “could have,” and “won’t have.”
  • Documenting this in the IT Knowledge Transfer Charter template.
  • Input Output
    • Reasons for the project
    • Stakeholder requirements
    • Pain point and risks
    • Identified next steps
    • Target state
    • Completed IT Knowledge Transfer Charter
    Materials Participants
    • Agenda (see previous slide)
    • Sticky notes (optional)
    • Pens (optional)
    • Whiteboard (optional
    • Markers (optional)
    • IT leadership

    Examples of Possible Pain Points

    • Employees have recently left or are preparing to leave the organization, and we worry that we don’t have their knowledge captured anywhere.
    • We previously had to cut down our IT department, and as a result there is a lack of redundancy for tasks. If someone leaves, we don’t have the information we need to continue operating effectively.
    • We’re worried that the IT department has no succession planning in place and that we’re opening ourselves up to risk.
    • It feels like we are losing productivity because the same problems are being solved multiple times, differently.
    • We’re worried that different employees have unique knowledge which is critical to performance, and that they are the only ones who know about it.
    • We’ve noticed that the processes people are using are different from the ones that are written down.
    • It feels like the IT department is constantly starting projects from scratch and employees aren’t leveraging each other’s information, which is causing inefficiencies.
    • It feels like new employees take too long to get up to speed.
    • We know that we have undocumented systems and more are being built each day.
    • We feel like we’re losing out on opportunities to innovate because we’re not sharing information, learning from others’ mistakes, or capitalizing on their successes.
    • We’ve noticed that staff don’t have a platform to share information on a regular basis. We believe if we brought that information together, we would be better able to improve customer service and drive product innovation.
    • We want to create a culture where employees are valued for their competencies and motivated to learn.
    • We value knowledge and the contributions of our team.

    1.1.2 Conduct a Current and Target State Analysis

    Identify your current and target state of maturity

    How to determine your current and target state of maturity:

    1. Provide the previous two slides with the details of the maturity assessment to the group, to review.
    2. Ask each participant to individually determine what they think is the IT team’s current state of maturity. After a few minutes, discuss as a group and come to an agreement.
    3. Review each of the benefits and timing for each of the maturity levels. Compare the benefits listed to those that you named in the previous exercise and determine which maturity level best describes your target state.
    4. Discuss as a group and agree on one maturity level.
    5. Review the other levels of maturity and determine what is in and out of scope for the project (hint: higher level benefits would be considered out of scope). Document this in the IT Knowledge Transfer Project Charter template.
    Input Output
    • Knowledge Transfer Maturity Level charts
    • Target maturity level documented in the IT Knowledge Transfer Charter
    Materials Participants
    • Paper and pens
    • Handouts of maturity levels
    • IT Leadership Team

    IT Knowledge Transfer Project Charter Template

    Info-Tech’s Knowledge Transfer Maturity Model

    Depending on the level of maturity you are trying to achieve, a knowledge transfer project could take weeks, months, or even years. Your maturity level depends on the business goal you would like to achieve, and impacts who and what your roadmap targets.

    The image contains a picture of Info-Tech's Knowledge Transfer Maturity Model. Level 0: Accidental, goal is not prioritized. Level 1: Stabilize, goal is risk mitigation. Level 2: Proactive, goal is operational efficiency. Level 3: Knowledge Culture, goal is innovation & customer service.

    Info-Tech Insight

    The maturity levels build on one another; if you start with a project, it is possible to move from a level 0 to a level 1, and once the project is complete, you can advance to a level 2 or 3. However, it’s important to set clear boundaries upfront to limit scope creep, and it’s important to set appropriate expectations for what the project will deliver.

    Knowledge Transfer Maturity Level: Accidental and Stabilize

    Goal

    Description

    Time to implement

    Benefits

    Level 0: Accidental

    Not Prioritized

    • No knowledge transfer process is present.
    • Knowledge transfer is completed in an ad hoc manner.
    • Some transfer may take place through exit interviews.

    N/A

    • Simple to implement and maintain.

    Level 1: Stabilize

    Risk Mitigation

    At level one, knowledge transfer is focused around ensuring that redundancies exist for explicit knowledge for:

    1. ALL high-risk knowledge.
    2. ALL high-risk stakeholders.

    Your high-risk knowledge is any information which is proprietary, unique, or specialized.

    High risk stakeholders are those individuals who are at a higher likelihood of departing the organization due to retirement or disengagement.

    0 – 6 months

    • Mitigates risks from talent leaving the organization.
    • Ensures business continuity through redundancies.
    • Provides stability to sustain high-performing services, and mitigates risks from service interruptions.

    Knowledge Transfer Maturity Level: Proactive and Knowledge Culture

    Goal

    Description

    Time to implement

    Benefits

    Level 2: Proactive

    Operational Efficiency

    Level 2 extends Level 1.

    Once stabilized, you can work on KT initiatives that allow you to be more proactive and cover high risk knowledge that may not be held by those see as high risk individuals.

    Knowledge transfer plans must exist for ALL high risk knowledge.

    3m – 1yr

    • Enhances productivity by reducing need to start projects from scratch.
    • Increases efficiency by tweaking existing processes with best practices.
    • Sees new employees become productive more quickly through targeted development planning.
    • Increases chance that employees will stay at the organization longer, if they can see growth opportunities.
    • Streamlines efficiencies by eliminating redundant or unnecessary processes.

    Level 3: Knowledge Culture

    Drive Innovation Through Knowledge

    Level 3 extends Level 2.

    • Knowledge Transfer covers explicit and tacit information throughout the IT organization.
    • The program should be integrated with leadership development and talent management.
    • Key metrics should be tied to process improvement, innovation, and customer service.

    1-2 years

    • Increases end-user satisfaction by leveraging the collective knowledge to solve repeat customer issues.
    • Drives product innovation through collaboration.
    • Increases employee engagement by recognizing and rewarding knowledge sharing.
    • Increases your ability to adapt to change and save time-to-market through increased learning.
    • Enables the development of new ideas through iteration.
    • Supports faster access to knowledge.

    Select project-specific KPIs

    Use the selected KPIs to track the value of knowledge transfer

    You need to ensure your knowledge transfer initiatives are having the desired effect and adjust course when necessary. Establishing an upfront list of key performance indicators that will be benchmarked and tracked is a crucial step.

    Many organizations overlook the creation of KPIs for knowledge transfer because the benefits are often one step removed from the knowledge transfer itself. However, there are several metrics you can use to measure success.

    Hint: Metrics will vary based on your knowledge transfer maturity goals.

    Metrics For Knowledge Transfer

    Creating KPIs for knowledge transfer is a crucial step that many organizations overlook because the benefits are often one step removed from the knowledge transfer itself. However, there are several qualitative and quantitative metrics you can use to measure success depending on your maturity level goals.

    Stabilize

    • Number of high departure risk employees identified.
    • Number of high-risk employees without knowledge transfer plans.
    • Number of post-retirement knowledge issues.

    Be Proactive

    • Number of issues arising from lack of redundancy.
    • Percentage of high-risk knowledge items without transfer plans.
    • Time required to get new employees up to speed.

    Promote Knowledge Culture

    • Percentage of returned deliverables for rework.
    • Percentage of errors repeated in reports.
    • Number of employees mentoring their colleagues.
    • Number of issues solved through knowledge sharing.
    • Percentage of employees with knowledge transfer/development plans.

    1.1.3 Identify Key Metrics

    Identify key metrics the organization will use to measure knowledge transfer success

    How to determine knowledge transfer metrics:

    1. Assign each participant 1-4 of the desired knowledge transfer benefits and pain points which you identified as priorities.
    2. Independently have them brainstorm how they would measure the success of each, and after 10 minutes, present their thoughts to the group.
    3. Write each of the metric suggestions on a whiteboard and agree to 3-5 benefits which you will track. The metrics you choose should relate to the key pain points you have identified and match your desired maturity level.
    InputOutput
    • Knowledge transfer pain points and benefits
    • 3-5 key metrics to track
    MaterialsParticipants
    • Whiteboard
    • IT Leadership Team

    Identify knowledge transfer project team

    Determine Project Participants

    Pick a Project Sponsor

    • The project participants are the IT managers and directors whose day-to-day lives will be impacted by the knowledge transfer roadmap and its implementation.
    • These individuals will be your roadmap ream and will help with planning. Most of these individuals should be in the workshop, but ensure you have everyone covered. Some examples of individuals you should consider for your team are:
      • Director/Manager Level:
        • Applications
        • Infrastructure
        • Operations
      • Service Delivery Managers
      • Business Relationship Managers
    • The project sponsor should be a member of your IT department’s senior executive team whose goals and objectives will be impacted by knowledge transfer implementation.
      • This is the person you will get to sign-off on the project charter document.
    The image contains a triangle that has been split into three parts. The top section is labelled: Project Sponsor, middle section: Project Participants, and the bottom is labelled Project Stakeholders.

    The project sponsor is the main catalyst for the creation of the roadmap. They will be the one who signs off on the project roadmap.

    The Project Participants are the key stakeholders in your organization whose input will be pivotal to the creation of the roadmap.

    The project stakeholders are the senior executives who have a vested interest in knowledge transfer. Following completion of this workshop, you will present your roadmap to these individuals for approval.

    1.1.4 Identify Your Project Team

    How to define the knowledge transfer project team:

    1. Through discussion, generate a complete list of key stakeholders, considering each of the roles indicated in the chart on the Key Project Management Stakeholders slide. Write their names on a whiteboard.
    2. Using the quadrant template on the next slide, draw the stakeholder power map.
    3. Evaluate each stakeholder on the list based on their level of influence and support of the project. Write the stakeholder’s name on a sticky note and place it in the appropriate place on the grid.
    4. Create an engagement plan based on the stakeholder’s placement.
    5. Use Info-Tech’s Project Stakeholder Register Template to identify and document your project management stakeholders.

    Project Stakeholder Register Template

    Input Output
    • Initial stakeholder analysis
    • Complete list of project participants.
    • Complete project stakeholder register.
    Materials Participants
    • Whiteboard / Flip chart
    • Markers / Pens
    • Project Stakeholder Register Template
    • IT Leadership Team
    • Other stakeholders

    Have a strategic approach for engaging stakeholders to help secure buy-in

    If your IT leadership team isn’t on board, you’re in serious trouble! IT leaders will not only be highly involved in the knowledge transfer project, but they also may be participants, so it’s essential that you get their buy-in for the project upfront.

    Document the results in the Project Stakeholder Register Template; use this as a guide to help structure your communication with stakeholders based on where they fall on the grid.

    How to Manage:

    Focus on increasing these stakeholders’ level of support!

    1. Have a one-on-one meeting to seek their views on critical issues and address concerns.
    2. Identify key pain points they have experienced and incorporate these in the project goal statements.
    3. Where possible, leverage KT champions to help encourage support.
    The image contains a small graph to demonstrate the noise makers, the blockers, the changers, and the helpers.

    Capitalize on champions to drive the project/change.

    1. Use them for internal PR of the objectives and benefits.
    2. Ask them what other stakeholders can be leveraged.
    3. Involve them early in creating project documents.

    How to Manage:

    How to Manage:

    Pick your battles – focus on your noise makers first, and then move on to your blockers.

    1. Determine the level of involvement the blockers will have in the project (i.e. what you will need from them in the future) and determine next steps based on this (one-on-one meeting, group meeting, informal communication, or leveraging helpers/ champions to encourage them).

    Leverage this group where possible to help socialize the program and to help encourage dissenters to support.

    1. Mention their support in group settings.
    2. Focus on increasing their understanding via informal communication.

    How to Manage:

    Key Project Management Stakeholders

    Role

    Project Role

    Required

    CIO

    Will often play the role of project sponsor and should be involved in key decision points.

    IT Managers Directors

    Assist in the identification of high-risk stakeholders and knowledge and will be heavily involved in the development of each transfer plan.

    Project Manager

    Should be in charge of leading the development and execution of the project.

    Business Analysts

    Responsible for knowledge transfer elicitation analysis and validation for the knowledge transfer project.

    Situational

    Technical Lead

    Responsible for solution design where required for knowledge transfer tactics.

    HR

    Will aid in the identification of high-risk stakeholders or help with communication and stakeholder management.

    Legal

    Organizations that are subject to knowledge confidentiality, Sarbanes-Oxley, federal rules, etc. may need legal to participate in planning.

    Ensure coverage of all project tasks

    Populate a Project RACI (Responsible, Accountable, Consulted, Informed) chart

    Apps MGR

    Dev. MGR

    Infra MGR

    Build the project charter

    R

    R

    I

    Identify IT stakeholders

    R

    R

    I

    Identify high risk stakeholders

    R

    A

    R

    Identify high risk knowledge

    I C C

    Validate prioritized stakeholders

    I C R

    Interview key stakeholders

    R R A

    Identify knowledge transfer tactics for individuals

    C C A

    Communicate knowledge transfer goals

    C R A

    Build the knowledge transfer roadmap

    C R A

    Approve knowledge transfer roadmap

    C R C

    1.1.5 Populate an RACI

    Populate a RACI chart to identify who should be responsible, accountable, consulted, and informed for each key activity.

    How to define RACI for the project team:

    1. Write out the list of all stakeholders along the top of a whiteboard. Write out the key project steps along the left-hand side (use this list as a starting point).
    2. For each initiative, identify each team member’s role. Are they:
    3. Responsible: The one responsible for getting the job done.

      Accountable: Only one person can be accountable for each task.

      Consulted: Involvement through input of knowledge and information.

      Informed: Receiving information about process execution and quality.

    4. As you proceed through the project, continue to add tasks and assign responsibility to the RACI chart on the next slide.
    InputOutput
    • Stakeholder list
    • Key project steps
    • Project RACI chart
    MaterialsParticipants
    • Whiteboard
    • IT Leadership Team

    1.1.6 Build the Project Charter and Obtain Sign-off

    Complete the IT knowledge transfer project charter.

    Build the project charter and obtain sign-off from your project sponsor. Use your organization’s project charter if one exists. If not, customize Info-Tech’s IT Knowledge Transfer Project Charter Template to suit your needs.

    The image contains a screenshot of the IT knowledge transfer project charter template.

    IT Knowledge Transfer Project Charter Template

    Step 1.2

    Identify Your Knowledge and Stakeholder Risks

    Activities

    1.2.1 Identify Knowledge Sources

    1.2.2 Complete a Knowledge Risk Assessment

    1.2.3 Review the Prioritized List of Knowledge Sources

    The primary goal of this section is to identify who your primary risk targets are for knowledge transfer.

    Outcomes of this step

    • A list of your high-risk knowledge sources
    • Departure analysis
    • Knowledge risk analysis

    Prioritize your knowledge transfer initiatives

    Throughout this section, we will walk through the following 3 activities in the tool to determine where you need to focus attention for your knowledge transfer roadmap based on knowledge value and likelihood of departure.

    1. Identify Knowledge Sources

    Create a list of knowledge sources for whom you will be conducting the analysis, and identify which sources currently have a transfer plan in place.

    2. Value of Knowledge

    Consider the type of knowledge held by each identified knowledge source and determine the level of risk based on the knowledge:

    1. Criticality
    2. Availability

    3. Likelihood of Departure

    Identify the knowledge source’s risk of leaving the organization based on their:

    1. Age cohort
    2. Engagement level

    This tool contains sensitive information. Do not share this tool with knowledge sources. The BA and Project Manager, and potentially the project sponsor, should be the only ones who see the completed tool.

    The image contains screenshots from the Knowledge Risk Assessment Tool.

    Focus on key roles instead of all roles in IT

    Identify Key Roles

    Hold a meeting with your IT Leadership team, or meet with members individually, and ask these questions to identify key roles:

    • What are the roles that have a significant impact on delivering the business strategy?
    • What are the key differentiating roles for our IT organization?
    • Which roles, if vacant, would leave the organization open to non-compliance with regulatory or legal requirements?
    • Which roles have a direct impact on the customer?
    • Which roles, if vacant, would create system, function, or process failure for the organization?

    Key roles include:

    • Strategic roles: Roles that give the greatest competitive advantage. Often these are roles that involve decision-making responsibility.
    • Core roles: Roles that must provide consistent results to achieve business goals.
    • Proprietary roles: Roles that are tied closely to unique or proprietary internal processes or knowledge that cannot be procured externally. These are often highly technical or specialized.
    • Required roles: Roles that support the department and are required to keep it moving forward day-to-day.
    • Influential roles: Positions filled by employees who are the backbone of the organization, i.e. the go-to people who are the corporate culture.

    Info-Tech Insight

    This step is meant to help speed up and simplify the process for large IT organizations. IT organizations with fewer than 30 people, or organizations looking to build a knowledge culture, can opt to skip this step and include all members of the IT team. This way, everyone is considered and you can prioritize accordingly.

    1.2.1 Identify Key Knowledge Sources

    1. Identify key roles, as shown on the previous slide. This can be done by brainstorming names on sticky notes and placing them on a whiteboard.
    2. Document using IT Knowledge Transfer Risk Assessment Tool Tab 2. Input with first name, last name, department/ IT area, and manager of each identified Knowledge Source.
    3. Also answer the question of whether the Knowledge Source currently has a knowledge transfer plan in place.
    • Not in place
    • Partially in place
    • In place
  • Conduct sanity check: once you have identified key roles, ask – “did we miss anybody?”
  • InputOutput
    • Employee list
    • List of knowledge sources for IT
    MaterialsParticipants
    • IT Knowledge Transfer Risk Assessment Tool.
    • IT Leadership Team

    IT Knowledge Transfer Risk Assessment Tool

    Document key knowledge sources (example)

    Use information about the current state of knowledge transfer plans in your organization to understand your key risks and focus areas.

    The image contains a screenshot of the knowledge source.

    Legend:

    1. Document knowledge source information (name, department, and manager).

    2. Select the current state of knowledge transfer plans for each knowledge source.

    Once you have identified key roles, conduct a sanity check and ask – “did we miss anybody?” For example:

    • There are three systems administrators. One of them, Joe, has been with the organization for 15 years.
    • Joe’s intimate systems knowledge and long-term relationship with one of the plant systems vendors has made him a go-to person during times of operational systems crisis and has resulted in systems support discounts.
    • While the systems administrator role by itself is not considered key (partly due to role redundancy), Joe is a key person to flag for knowledge transfer activities as losing him would make achieving core business goals more difficult.

    Case Study

    Municipal government learns the importance of thorough knowledge source identification after losing key stakeholder

    INDUSTRY: Government

    Challenge

    Solution

    Results

    • A municipal government was introducing a new integration project that was led by their controller.
    • The controller left abruptly, and while the HR department conducted an exit interview, they didn’t realize until after the individual had left how much information was lost.
    • Nobody knew the information needed to complete the integration, so they had to make do with what they had.
    • The Director of IT at the time was the most familiar with the process.
    • Even though she would not normally do this type of project, at the time she was the only person with knowledge of the process and luckily was able to complete the integration.
    • The Director of IT had to put other key projects on hold, and lost productivity on other prioritized work.
    • The organization realized how much they were at risk and changed how they approached knowledge. They created a new process to identify “single point of failures” and label people as high risk. These processes started with the support organization’s senior level key people to identify their processes and record everything they do and what they know.

    Identify employees who may be nearing retirement and flag them as high risk

    Risk Parameter

    Description

    How to Collect this Data:

    Age Cohort

    • 60+ years of age or older, or anyone who has indicated they will be retiring within five years (highest risk).
    • Employees in their early 50s: are still many years away from retirement but have a sufficient number of years remaining in their career to make a move to a new role outside of your organization.
    • Employees in their late 50s: are likely more than five years away from retirement but are less likely than younger employees to leave your organization for another role because of increasing risk in making such a move, and persistent employer unwillingness to hire older employees.
    • Employees under 50: should never be considered low risk only based on age – which is why the second component of stakeholder risk is engagement.

    For those people on your shortlist, pull some hard demographic data.

    Compile a report that breaks down employees into age-based demographic groups.

    Flag those over the age of 50 – they’re in the “retirement zone” and could decide to leave at any time.

    Check to see which stakeholders identified fall into the “over 50” age demographic.

    Document this information in the IT Knowledge Transfer Risk Assessment Tool.

    Info-Tech Insight

    150% of an employee’s base salary and benefits is the estimated cost of turnover according to The Society of Human Resource Professionals.1

    1McLean & Company, Make the Case for Employee Engagement

    Identify disengaged employees who may be preparing to leave the organization

    Risk Parameter

    Description

    How to Collect this Data:

    Engagement

    An engaged stakeholder is energized and passionate about their work, leading them to exert discretionary effort to drive organizational performance (lowest risk).

    An almost engaged stakeholder is generally passionate about their work. At times they exert discretionary effort to help achieve organizational goals.

    Indifferent employees are satisfied, comfortable, and generally able to meet minimum expectations. They see their work as “just a job,” prioritizing their needs before organizational goals.

    Disengaged employees have little interest in their job and the organization and often display negative attitudes (highest risk).

    Option 1:

    The optimal approach for determining employee engagement is through an engagement survey. See McLean & Company for more details.

    Option 2:

    Ask the identified stakeholder’s manager to provide an assessment of their engagement either independently or via a meeting.

    Info-Tech Insight

    Engaged employees are five times more likely than disengaged employees to agree that they are committed to their organization.1

    1Source: McLean & Company, N = 13683

    The level of risk of the type of information is defined by criticality and availability

    Risk Parameter

    Description

    How to Collect this Data:

    Criticality

    Roles that are critical to the continuation of business and cannot be left vacant without risking business operations. Would the role, if vacant, create system, function, or process failure for the organization?

    Option 1: (preferred)

    Meet with IT managers/directors over the phone or directly and review each of the identified reports to determine the risk.

    Option 2: Send the IT mangers/directors the list of their direct reports, and ask them to evaluate their knowledge type risk independently and return the information to you.

    Option 3: (if necessary) Review individual job descriptions independently, and use your judgment to come up with a rating for each. Send the assessment to the stakeholders’ managers for validation.

    Availability

    Refers to level of redundancy both within and outside of the organization. Information which is highly available is considered lower risk. Key questions to consider include: does this individual have specialized, unique, or proprietary expertise? Are there internal redundancies?

    1.2.2 Complete a Knowledge Risk Assessment

    Complete a Tab 3 assessment for each of your identified Knowledge Sources. The Knowledge Source tab will pre-populate with information from Tab 2 of the tool. For each knowledge source, you will determine their likelihood of departure and degree of knowledge risk.

    Likelihood of departure:

    1. Document the age cohort risk for each knowledge source on Tab 3 of the IT Knowledge Transfer Risk Assessment Tool. Age Cohort: Under 50, 51-55, 56-60, or over 60.
    2. Document the engagement risk for each knowledge source on Tab 3, “Assessment”, of the IT Knowledge Transfer Risk Assessment Tool. Engagement level: Engaged, Almost engaged, Indifferent employees, Disengaged.
    3. Degree of knowledge risk is based on:

    4. Document the knowledge type risk for each stakeholder on Tab 3, “Assessment” in the IT Knowledge Transfer Risk Assessment Tool.
    • Criticality: Would the role, if vacant, create system, function, or process failure for the organization?
    • Availability: Does this individual have specialized, unique, or proprietary expertise? Are there internal redundancies?
    Input Output
    • Knowledge source list (Tab 2)
    • Employee demographics information
    • List of high-risk knowledge sources
    Materials Participants
    • Sticky notes
    • Pens
    • Whiteboard
    • Marker
    • IT Leadership Team
    • HR

    IT Knowledge Transfer Risk Assessment Tool

    Results matrix

    The image contains a screenshot of risk assessment. The image contains a matrix example from tab 4.

    Determine where to focus your efforts

    The IT Knowledge Transfer Map on Tab 5 helps you to determine where to focus your knowledge transfer efforts

    Knowledge sources have been separated into the three maturity levels (Stabilize, Proactive, and Knowledge Culture) and prioritized within each level.

    Focus first on your stabilize groups, and based on your target maturity goal, move on to your proactive and knowledge culture groups respectively.

    The image contains a screenshot of the IT Knowledge Transfer Map on tab 5.

    Sequential Prioritization

    Orange line Level 1: Stabilize

    Blue Line Level 2: Proactive

    Green Line Level 3: Knowledge Culture

    Each pie chart indicates which of the stakeholders in that risk column currently has knowledge transfer plans.

    Each individual also has their own status ball on whether they currently have a knowledge transfer plan.

    1.2.3 Review the Prioritized List

    Review results

    Identify knowledge sources to focus on for the knowledge transfer roadmap. Review the IT Knowledge Transfer Map on Tab 5 to determine where to focus your knowledge transfer efforts

    1. Show the results from the assessment tool.
    2. Discuss matrix and prioritized list.
    • Does it match with maturity goals?
    • Do prioritizations seem correct?
    InputOutput
    • Knowledge source risk profile
    • Risk Assessment (Tab 3)
    • Prioritized list of knowledge sources to focus on for the knowledge transfer roadmap
    MaterialsParticipants
    • n/a
    • IT Knowledge Transfer Risk Assessment Tool
    • IT Leadership Team

    IT Knowledge Transfer Risk Assessment Tool

    Phase #2

    Design your knowledge transfer plans

    Phase 1

    Phase 2

    Phase 3

    1.1 Obtain approval for project

    1.2 Identify knowledge and stakeholder risks

    2.1 Build knowledge transfer plans

    2.2 Build knowledge transfer roadmap

    3.1 Communicate your roadmap

    This phase will walk you through the following activities:

    • Building knowledge transfer plans for all prioritized knowledge sources.
    • Understanding which transfer tactics are best suited for different knowledge types.
    • Identifying opportunities to leverage collaboration tools for knowledge transfer.

    This phase involves the following participants:

    • IT Leadership
    • Other key stakeholders
    • Knowledge sources

    Define what knowledge needs to be transferred

    Each knowledge source has unique information which needs to be transferred. Chances are you don’t know what you don’t know. The first step is therefore to interview knowledge sources to find out.

    Identify the knowledge receiver

    Depending on who the information is going to, the knowledge transfer tactic you employ will differ. Before deciding on the knowledge receiver and tactic, consider three key factors:

    • How will this knowledge be used in the future?
    • What is the next career step for the knowledge receiver?
    • Are the receiver and the source going to be in the same location?

    Identify which knowledge transfer tactics you will use for each knowledge asset

    Not all tactics are good in every situation. Always keep the “knowledge type” (information, process, skills, and expertise), knowledge sources’ engagement level, and the knowledge receiver in mind as you select tactics.

    Determine knowledge transfer tactics

    Determine tactics for each stakeholder based on qualities of their specific knowledge.

    This tool is built to accommodate up to 30 knowledge items; Info-Tech recommends focusing on the top 10-15 items.

    1. Send documents to each manager. Include:
    • a copy of this template.
    • interview guide.
    • tactics booklet.
  • Instruct managers to complete the template for each knowledge source and return it to you.
  • These steps should be completed by the BA or IT Manager. The BA is helpful to have around because they can learn about the tactics and answer any questions about the tactics that the managers might have when completing the template.

    The image contains a screenshot of the Knowledge Source's Name.

    IT Knowledge Transfer Plan Template

    Step 2.1

    Build Your Knowledge Transfer Plans

    Activities

    2.1.1 Interview Knowledge Sources to Uncover Key Knowledge Items

    2.1.2 Identify When to use Knowledge Transfer Tactics

    2.1.3 Build Individual Knowledge Transfer Plans

    The primary goal of this section is to build an interview guide and interview knowledge sources to identify key knowledge assets.

    Outcomes of this step

    • Knowledge Transfer Interview Guide
    • Itemized knowledge assets
    • Completed knowledge transfer plans

    2.1.1 Interview Knowledge Sources

    Determine key knowledge items

    The first step is for managers to interview knowledge sources in order to extract information about the type of knowledge the source has.

    Meet with the knowledge sources and work with them to identify essential knowledge. Use the following questions as guidance:

    1. What are you an expert in?
    2. What do others ask you for assistance with?
    3. What are you known for?
    4. What are key responsibilities you have that no one else has or knows how to do?
    5. Are there any key systems, processes, or applications which you’ve taken the lead on?
    6. When you go on vacation, what is waiting for you in your inbox?
    7. If you went on vacation, would there be any systems that, if there was a failure, you would be the only one who knows how to fix?
    8. Would you say that all the key processes you use, or tools, codes etc. are documented?
    Input Output
    • Knowledge type information
    • Prioritized list of key knowledge sources.
    • Knowledge activity information
    • What are examples of good use cases for the technique?
    • Why would you use this technique over others?
    • Is this technique suitable for all projects? When wouldn’t you use it?
    Materials Participants
    • Interview guide
    • Pen
    • Paper
    • IT Leadership Team
    • Knowledge sources

    IT Knowledge Identification Interview Guide Template

    2.1.2 Understand Knowledge Transfer Tactics

    Understand when and how to use different knowledge transfer tactics

    1. Break the workshop participants into teams. Assign each team two to four knowledge transfer tactics and provide them with the associated handout(s) from the following slides. Using the material provided, have each team brainstorm around the following questions:
      1. What types of information can the technique be used to collect?
      2. What are examples of good use cases for the technique?
      3. Why would you use this technique over others?
      4. Is this technique suitable for all projects? When wouldn’t you use it?
    2. Have each group present their findings from the brainstorming to the group.
    3. Once everyone has presented, have the groups select which tactics they would be interested in using and which ones they would not want to use by putting green and red dots on each.
    4. As a group, confirm the list of tactics you would be interested in using and disqualify the others.
    Input Output
    • List of knowledge tactics to utilize.
    Materials Participants
    • Knowledge transfer tactics handouts
    • Flip chart paper
    • Markers
    • Green and red dot stickers
    • IT Leadership Team
    • Project team

    Knowledge Transfer Tactics:

    Interviews

    Interviews provide an opportunity to meet one-on-one with key stakeholders to document key knowledge assets. Interviews can be used for explicit and tacit information, and in particular, capture processes, rules, coding information, best practices, etc.

    Benefits:

    • Good bang-for-your-buck interviews are simple to conduct and can be used for all types of knowledge.
    • Interviews can obtain a lot of information in a relatively short period of time.
    • Interviews help make tacit knowledge more explicit through effective questioning.
    • They have highly flexible formatting as interviews can be conducted in person, over the phone, or by email.

    How to get started:

    1. Have the business analyst (BA) review the employee’s knowledge transfer plan and highlight the areas to be discussed in the interview.
    2. The BA will then create an interview guide detailing key questions which would need to be asked to ascertain the information.
    3. Schedule a 30-60 minute interview. When complete, document the interview and key lessons learned. Send the information back to the interviewee for validation of what was discussed.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Minimal

    Technology Support: N/A

    Process Development: Minimal

    Duration: Annual

    Participants

    Business analysts

    Knowledge source

    Materials

    Interview guide

    Notepad

    Pen

    Knowledge Transfer Tactics:

    Process Mapping

    Business process mapping refers to building a flow chart diagram of the sequence of actions which defines what a business does. The flow chart defines exactly what a process does and the specific succession of steps including all inputs, outputs, flows, and linkages. Process maps are a powerful tool to frame requirements in the context of the complete solution.

    Benefits:

    • They are simple to build and analyze; most organizations and users are familiar with flow diagrams, making them highly usable.
    • They provide an end-to-end picture of a process.
    • They’re ideal for gathering full and detailed requirements of a process.
    • They include information around who is responsible, what they do, when, where it occurs, triggers, to what degree, and how often it occurs.
    • They’re great for legacy systems.

    How to get started:

    1. Have the BA prepare beforehand by doing some preliminary research on the purpose of the process, and the beginning and end points.
    2. With the knowledge holder, use a whiteboard and identify the different stakeholders who interact with the process, and draw swim lanes for each.
    3. Together, use sticky notes and/or dry erase markers etc. to draw out the process.
    4. When you believe you’re complete, start again from the beginning and break the process down to more details.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Minimal

    Technology Support: N/A

    Process Development: Minimal

    Duration: Annual

    Participants

    Business analysts

    Knowledge source

    Materials

    Whiteboard / flip-chart paper

    Marker

    Knowledge Transfer Tactics:

    Use Cases

    Use case diagrams are a common transfer tactic where the BA maps out step-by-step how an employee completes a project or uses a system. Use cases show what a system or project does rather than how it does it. Use cases are frequently used by product managers and developers.

    Benefits:

    • Easy to draw and understand.
    • Simple way to digest information.
    • Can get very detailed.
    • Should be used for documenting processes, experiences etc.
    • Initiation and brainstorming.
    • Great for legacy systems.

    How to get started:

    1. The BA will schedule a 30-60 minute in-person meeting with the employee, draw a stick figure on the left side of the board, and pose the initial question: “If you need to do X, what is your first step?” Have the stakeholder go step-by-step through the process until the end goal. Draw this process across the whiteboard. Make sure you capture the triggers, causes of events, decision points, outcomes, tools, and interactions.
    2. Starting at the beginning of the diagram, go through each step again and ask the employee if the step can be broken down into more granular steps. If the answer is yes, break down the use case further.
    3. Ask the employee if there are any alternative flows that people could use, or any exceptions. If there are, map these out on the board.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Minimal

    Technology Support: N/A

    Process Development: Minimal

    Duration: Annual

    Participants

    Business analysts

    Knowledge source

    Materials

    Whiteboard / flip-chart paper

    Marker

    Knowledge Transfer Tactics:

    Job Shadow

    Job shadowing is a working arrangement where the “knowledge receiver” learns how to do a job by observing an experienced employee complete key tasks throughout their normal workday.

    Benefits:

    • Low cost and minimal effort required.
    • Helps employees understand different elements of the business.
    • Helps build relationships.
    • Good for knowledge holders who are not great communicators.
    • Great for legacy systems.

    How to get started:

    1. Determine goals and objectives for the knowledge transfer, and communicate these to the knowledge source and receiver.
    2. Have the knowledge source identify when they will be performing a particular knowledge activity and select that day for the job shadow. If the information is primarily experience, select any day which is convenient.
    3. Ask the knowledge receiver to shadow the source and ask questions whenever they have them.
    4. Following the job shadow, have the knowledge receiver document what they learned that day and file that information.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Required

    Technology Support: N/A

    Process Development:Required

    Duration:Ongoing

    Participants

    BA

    IT manager

    Knowledge source and receiver

    Materials

    N/A

    Knowledge Transfer Tactics:

    Peer Assist

    Meeting or workshop where peers from different teams share their experiences and knowledge with individuals or teams that require help with a specific challenge or problem.

    Benefits:

    • Improves productivity through enhanced problem solving.
    • Encourages collaboration between teams to share insight, and assistance from people outside your team to obtain new possible approaches.
    • Promotes sharing and development of new connections among different staff, and creates opportunities for innovation.
    • Can be combined with Action Reviews.

    How to get started:

    1. Create a registry of key projects that different individuals have solved. Where applicable, leverage the existing work done through action reviews.
    2. Create and communicate a process for knowledge sources and receivers to reach out to one another. Email or social collaboration platforms are the most common.
    3. The source may then reply with documentation or a peer can set up an interview to discuss.
    4. Information should be recorded and saved on a corporate share drive with appropriate metadata to ensure ease of search.
    5. See Appendix for further details.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Minimal

    Technology Support: N/A

    Process Development:Required

    Duration:Ongoing

    Participants

    Knowledge sources

    Knowledge receiver

    BA to build a skill repository

    Materials

    Intranet

    Knowledge Transfer Tactics:

    Transition Workshop

    A half- to full-day exercise where an outgoing leader facilitates a knowledge transfer of key insights they have learned along the way and any high-profile knowledge they may have.

    Benefits:

    • Accelerates knowledge transfer following a leadership change.
    • Ensures business continuity.
    • New leader gets a chance to understand the business drivers behind team decisions and skills of each member.
    • The individuals on the team learn about the new leader’s values and communication styles.

    How to get started:

    1. Outgoing leader organizes a one-time session where they share information with the team (focus on tacit knowledge, such as team successes and challenges) and team can ask questions.
    2. Incoming leader and remaining team members share information about norms, priorities, and values.
    3. Document the information.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Required

    Technology Support: Some

    Process Development: Some

    Duration:Ongoing

    Participants

    IT leader

    Incoming IT team

    Key stakeholders

    Materials

    Meeting space

    Video conferencing (as needed)

    Knowledge Transfer Tactics:

    Action Review

    Action Review is a team-based discussion at the end of a project or step to review how the activity went and what can be done differently next time. It is ideal for transferring expertise and skills.

    Benefits:

    • Learning is done during and immediately after the project so that knowledge transfer happens quickly.
    • Results can be shared with other teams outside of the immediate members.
    • Makes tacit knowledge explicit.
    • Encourages a culture where making mistakes is OK, but you need to learn from them.

    How to get started:

    1. Hold an initial meeting with IT teams to inform them of the action reviews. Create an action review goals statement by working with IT teams to discuss what they hope to get out of the initiative.
    2. Ask project teams to present their work and answer the following questions:
      1. What was supposed to happen?
      2. What actually happened?
      3. Why were there differences?
      4. What can we learn and do differently next time?
    3. Have each individual or group present, record the meeting minutes, and send the details to the group for future reference. Determine a share storage place on your company intranet or shared drive for future reference.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training:Minimal

    Technology Support: Minimal

    Process Development: Some

    Duration:Ongoing

    Participants

    IT unit/group

    Any related IT stakeholder impacted by or involved in a project.

    Materials

    Meeting space

    Video conferencing (as needed)

    Knowledge Transfer Tactics:

    Mentoring

    Mentoring can be a formal program where management sets schedules and expectations. It can also be informal through an environment for open dialogue where staff is encouraged to seek advice and guidance, and to share their knowledge with more novice members of the organization.

    Benefits:

    • Speeds up learning curves and helps staff acclimate to the organizational culture.
    • Communicates organizational values and appropriate behaviors, and is an effective way to augment training efforts.
    • Leads to higher engagement by improving communication among employees, developing leadership, and helping employees work effectively.
    • Improves succession planning by preparing and grooming employees for future roles and ensuring the next wave of managers is qualified.

    How to get started:

    1. Have senior management define the goals for a mentorship program. Depending on your goals, the frequency, duration, and purpose for mentorship will change. Create a mission statement for the program.
    2. Communicate the program with mentors and mentees and define what the scope of their roles will be.
    3. Implement the program and measure success.

    Creating a mentorship program is a full project in itself. For full details on how to set up a mentorship program, see McLean & Company’s Build a Mentoring Program.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Required

    Technology Support: N/a

    Process Development:Required

    Duration:Ongoing

    Participants

    IT unit/group

    Materials

    Meeting space

    Video conferencing (as needed)

    Documentation

    Knowledge Transfer Tactics:

    Story Telling

    Knowledge sources use anecdotal examples to highlight a specific point and pass on information, experience, and ideas through narrative.

    Benefits:

    • Provides context and transfers expertise in a simple way between people of different contexts and background.
    • Illustrates a point effectively and makes a lasting impression.
    • Helps others learn from past situations and respond more effectively in future ones.
    • Can be completed in person, through blogs, video or audio recordings, or case studies.

    How to get started:

    1. Select a medium for how your organization will record stories, whether through blogs, video or audio recordings, or case studies. Develop a template for how you’re going to record the information.
    2. Integrate story telling into key activities – project wrap-up, job descriptions, morning meetings, etc.
    3. Determine the medium for retaining and searching stories.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Required

    Technology Support: Some

    Process Development:Required

    Duration:Ongoing

    Participants

    Knowledge source

    Knowledge receiver

    Videographer (where applicable)

    Materials

    Meeting space

    Video conferencing (as needed)

    Documentation

    Knowledge Transfer Tactics:

    Job Share

    Job share exists when at least two people share the knowledge and responsibilities of two job roles.

    Benefits:

    • Reduces the risk of concentrating all knowledge in one person and creating a single point of failure.
    • Increases the number of experts who hold key knowledge that can be shared with others, i.e. “two heads are better than one.”
    • Ensures redundancies exist for when an employee leaves or goes on vacation.
    • Great for getting junior employees up to speed on legacy system functionality.
    • Results in more agile teams.
    • Doubles the amount of skills and expertise.

    How to get started:

    1. Determine which elements of two individuals’ job duties could be shared by two people. Before embarking on a job share, ensure that the two individuals will work well together as a team and individually.
    2. Establish a vision, clear values, and well-defined roles, responsibilities, and reporting relationships to avoid duplication of effort and confusion.
    3. Start with a pilot group of employees who are in support of the initiative, track the results, and make adjustments where needed.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training: Some

    Technology Support: Minimal

    Process Development:Required

    Duration:Ongoing

    Participants

    IT manager

    HR

    Employees

    Materials

    Job descriptions

    Knowledge Transfer Tactics:

    Communities of Practice

    Communities of practice are working groups of individuals who engage in a process of regularly sharing information with each other across different parts of the organization by focusing on common purpose and working practices. These groups meet on a regular basis to work together on problem solving, to gain information, ask for help and assets, and share opinions and best practices.

    Benefits:

    • Supports a collaborative environment.
    • Creates a sense of community and positive working relationships, which is a key driver for engagement.
    • Encourages creative thinking and support of one another.
    • Facilitates transfer of wide range of knowledge between people from different specialties.
    • Fast access to information.
    • Multiple employees hear the answers to questions and discussions, resulting in wider spread knowledge.
    • Can be done in person or via video conference, and is best when supported by social collaboration tools.

    How to get started:

    1. Determine your medium for these communities and ensure you have the needed technology.
    2. Develop training materials, and a rewards and recognition process for communities.
    3. Have a meeting with staff, ask them to brainstorm a list of different key “communities,” and ask staff to self select into communities.
    4. Have the communities determine the purpose statement for each group, and set up guidelines for functionality and uses.

    Knowledge Types

    Information

    Process

    Skills

    Expertise

    Dependencies

    Training:Required

    Technology Support: Required

    Process Development:Required

    Duration:Ongoing

    Participants

    Employees

    BA (to assist in establishing)

    IT managers (rewards and recognition)

    Materials

    TBD

    The effectiveness of each knowledge transfer tactic varies based on the type of knowledge you are trying to transfer

    This table shows the relative strengths and weaknesses of each knowledge transfer tactic compared to four different knowledge types.

    Not all techniques are effective for types of knowledge; it is important to use a healthy mixture of techniques to optimize effectiveness.

    Very strong = Very effective

    Strong = Effective

    Medium = Somewhat effective

    Weak = Minimally effective

    Very weak = Not effective

    Knowledge Type

    Tactic

    Explicit

    Tacit

    Information

    Process

    Skills

    Expertise

    Interviews

    Very strong

    Strong

    Strong

    Strong

    Process mapping

    Medium

    Very strong

    Very weak

    Very weak

    Use cases

    Medium

    Very strong

    Very weak

    Very weak

    Job shadow

    Very weak

    Medium

    Very strong

    Very strong

    Peer assist

    Strong

    Medium

    Very strong

    Very strong

    Action review

    Medium

    Medium

    Strong

    Weak

    Mentoring

    Weak

    Weak

    Strong

    Very strong

    Transition workshop

    Strong

    Strong

    Strong

    Strong

    Story telling

    Weak

    Weak

    Strong

    Very strong

    Job share

    Weak

    Weak

    Very strong

    Very strong

    Communities of practice

    Strong

    Weak

    Very strong

    Very strong

    Consider your stakeholders’ level of engagement prior to selecting a knowledge transfer tactic

    Level of Engagement

    Tactic

    Disengaged/ Indifferent

    Almost Engaged - Engaged

    Interviews

    Yes

    Yes

    Process mapping

    Yes

    Yes

    Use cases

    Yes

    Yes

    Job shadow

    No

    Yes

    Peer assist

    Yes

    Yes

    Action review

    Yes

    Yes

    Mentoring

    No

    Yes

    Transition workshop

    Yes

    Yes

    Story telling

    No

    Yes

    Job share

    Maybe

    Yes

    Communities of practice

    Maybe

    Yes

    When considering which tactics to employ, it’s important to consider the knowledge holder’s level of engagement. Employees whom you would identify as being disengaged may not make good candidates for job shadowing, mentoring, or other tactics where they are required to do additional work or are asked to influence others.

    Knowledge transfer can be controversial for all employees as it can cause feelings of job insecurity. It’s essential that motivations for knowledge transfer are communicated effectively.

    Pay particular attention to your communication style with disengaged and indifferent employees, communicate frequently, and tie communication back to what’s in it for them.

    Putting disengaged employees in a position where they are mentoring others can be a risk. Their negativity could influence others not to participate as well or negate the work you’re doing to create a positive knowledge sharing culture.

    Consider using collaboration tools as a medium for knowledge transfer

    There is a wide variety of different collaboration tools available to enable interpersonal and team connections for work-related purposes. Familiarize yourself with all types of collaboration tools to understand what is available to help facilitate knowledge transfer.

    Collaboration Tools

    Content Management

    Real Time Communication

    Community Collaboration

    Social Collaboration

    Tools for collaborating around documents. They store content and allow for easy sharing and editing, e.g. content repositories and version control.

    Can be used for:

    • Action review
    • Process maps and use cases
    • Storing interview notes
    • Stories: blogs, video, and case studies

    Tools that enable real-time employee interactions. They permit “on-demand” workplace communication, e.g. IM, video and web conferencing.

    Can be used for:

    • Action review
    • Interviews
    • Mentoring
    • Peer assist
    • Story telling
    • Transition workshops

    Tools that allow teams and communities to come together and share ideas or collaborate on projects, e.g. team portals, discussion boards, and ideation tools.

    Can be used for:

    • Action review
    • Communities of practice
    • Peer assist
    • Story Telling

    Social tools borrow concepts from consumer social media and apply them to the employee-centric context, e.g. employee profiles, activity streams, and microblogging.

    Can be used for:

    • Peer assist
    • Story telling
    • Communities of practice

    For more information on Collaboration Tools and how to use them, see Info-Tech’s Establish a Communication and Collaboration System Strategy.

    Identify potential knowledge receivers

    Hold a meeting with your IT leaders to identify who would be the best knowledge receivers for specific knowledge assets

    • Before deciding on a successor, determine how the knowledge asset will be used in the future. This will impact who the receiver will be and your tactic. That is, if you are looking to upgrade a technology in the future, consider who would be taking on that project and what they would need to know.
    • Prior to the meeting, each manager should send a copy of the knowledge assets they have identified to the other managers.
    • Participants should come equipped with names of members of their teams and have an idea of what their career aspirations are.
    • Don’t assume that all employees want a career change. Be sure to have conversations with employees to determine their career aspirations.

    Ask how effectively the potential knowledge receiver would serve in the role today.

    • Review their competencies in terms of:
      • Relationship-building skills
      • Business skills
      • Technical skills
      • Industry-specific skills or knowledge
    • Consider what competencies the knowledge receiver currently has and what must be learned.
    • Finally, determine how difficult it will be for the knowledge receiver to acquire missing skills or knowledge, whether the resources are available to provide the required development, and how long it will take to provide it.

    Info-Tech Insight

    Wherever possible, ask employees about their personal learning styles. It’s likely that a collaborative compromise will have to be struck for knowledge transfer to work well.

    Using the IT knowledge transfer plan tool

    The image contains a screenshot of the IT Knowledge Transfer tool.

    We will use the IT Knowledge Transfer Plans as the foundation for building your knowledge transfer roadmap.

    2.1.3 Complete Knowledge Transfer Plans

    Complete one plan template for each of the knowledge sources

    1. Fill in the top with the knowledge source’s name. Remember that one template should be filled out for each source.
    2. List their key knowledge activities as identified through the interview.
    3. For each knowledge activity, identify and list the most appropriate recipient of this knowledge.
    4. For each knowledge activity, use the drop-down options to identify the type of knowledge that it falls under.
    5. Depending on the type of knowledge, different tactic drop-down options are available. Select which tactic would be most appropriate for this knowledge as well as the people involved in the knowledge transfer.

    The Strength Level column will indicate how well matched the tactic is to the type of knowledge.

    Input Output
    • Results of knowledge source interviews
    • A completed knowledge transfer plan for each identified knowledge source.
    Materials Participants
    • A completed knowledge transfer plan for each identified knowledge source.
    • IT leadership team

    IT Knowledge Transfer Plan Template

    Step 2.2

    Build Your Knowledge Transfer Roadmap

    Activities

    2.2.1 Merge Your Knowledge Transfer Plans

    2.2.2 Define Knowledge Transfer Initiatives’ Timeframes

    The goal of this step is to build the logistics of the knowledge transfer roadmap to prepare to communicate it to key stakeholders.

    Outcomes of this step

    • Prioritized sequence based on target state maturity goals.
    • Project roadmap.

    Plan and monitor the knowledge transfer project

    Depending on the desired state of maturity, the number of initiatives your organization has will vary and there could be a lengthy number of tasks and subtasks required to reach your organization knowledge transfer target state. The best way to plan, organize, and manage all of them is with a project roadmap.

    The image contains a screenshot of the Project Planning and Monitoring tool.

    Project Planning & Monitoring Tool

    Steps to use the project planning and monitoring tool:

    1. Begin by identifying all the project deliverables in scope for your organization. Review the previous content pertaining to specific people, process, and technology deliverables that your organization plans on creating.
    2. Identify all the tasks and subtasks necessary to create each deliverable.
    3. Arrange the tasks in the appropriate sequential order.
    4. Assign each task to a member of the project team.
    5. Estimate the day the task will be started and completed.
    6. Specify any significant dependencies or prerequisites between tasks.
    7. Update the project roadmap throughout the project by accounting for injections and entering the actual starting and ending dates.
    8. Use the project dashboard to monitor the project progress and identify risks early.

    Project Planning & Monitoring Tool

    Prioritize your tactics to build a realistic roadmap

    Initiatives should not and cannot be tackled all at once;

    • At this stage, each of the identified stakeholders should have a knowledge transfer plan for each of their reports with rough estimates for how long initiatives will take.
    • Simply looking at this raw list of transition plans can be daunting. Logically bundle the identified needs into IT initiatives to create the optimal IT Knowledge Transfer Roadmap.
    • It’s important not to try to do too much too quickly. Focus on some quick wins and leverage the success of these initiatives to drive the project forward.

    The image contains a screenshot of the prioritize tactics step.

    Populate the task column of the Project Planning and Monitoring Tool. See the following slides for more details on how to do this.

    Some techniques require a higher degree of effort than others

    Effort by Stakeholder

    Tactic

    Business Analyst

    IT Manager

    Knowledge Holder

    Knowledge Receiver

    Interviews

    Medium

    N/A

    Low

    Low

    These tactics require the least amount of effort, especially for organizations that are already using these tactics for a traditional requirements gathering process.

    Process Mapping

    Medium

    N/A

    Low

    Low

    Use Cases

    Medium

    N/A

    Low

    Low

    Job Shadow

    Medium

    Medium

    Medium

    Medium

    These tactics generally require more involvement from IT management and the BA in tandem for preparation. They will also require ongoing effort for all stakeholders. Stakeholder buy-in is key for success.

    Peer Assist

    Medium

    Medium

    Medium

    Medium

    Action Review

    Low

    Medium

    Medium

    Low

    Mentoring

    Medium

    High

    High

    Medium

    Transition Workshop

    Medium

    Low

    Medium

    Low

    Story Telling

    Medium

    Medium

    Low

    Low

    Job Share

    Medium

    High

    Medium

    Medium

    Communities of Practice

    High

    Medium

    Medium

    Medium

    Consider each tactic’s dependencies as you build your roadmap

    Implementation Dependencies

    Tactic

    Training

    Technology Support

    Process Development

    Duration

    Interviews

    Minimal

    N/A

    Minimal

    Annual

    Start your knowledge transfer project here to get quick wins for explicit knowledge.

    Process Mapping

    Minimal

    N/A

    Minimal

    Annual

    Use Cases

    Minimal

    N/A

    Minimal

    Annual

    Job Shadow

    Required

    N/A

    Required

    Ongoing

    Don’t change too much too quickly or try to introduce all of the tactics at once. Focus on 1-2 key tactics and spend a significant amount of time upfront building an effective process and rolling it out. Leverage the effectiveness of the initial tactics to push these initiatives forward.

    Peer Assist

    Minimal

    N/A

    Required

    Ongoing

    Action Review

    Minimal

    Minimal

    Some

    Ongoing

    Mentoring

    Required

    N/A

    Required

    Ongoing

    Transition Workshop

    Required

    Some

    Some

    Ongoing

    Story Telling

    Some

    Required

    Required

    Ongoing

    Job Share

    Some

    Minimal

    Required

    Ongoing

    Communities of Practice

    Required

    Required

    Required

    Ongoing

    2.2.1 Merge Your Knowledge Transfer Plans

    Populate the task column of the Project Planning and Monitoring Tool

    1. Take an inventory of all the tactics and techniques which you plan to employ. Eliminate redundancies where possible.
    2. Start your implementation with your highest risk group using explicit knowledge transfer tactics. Interviews, use cases, and process mapping will give you some quick wins and will help gain momentum for the project.
    3. Proactive and knowledge culture should then move forward to other tactics, the majority of which will require training and process design. Pick one to two other key tactics you would like to employ and build those out.
    4. Once you get more advanced, you can continue to grow the number of tactics you employ, but in the beginning, less is more. Keep growing your implementation roadmap one tactic at a time and track key metrics as you go.
    InputOutput
    • A list of project tasks to be completed.
    MaterialsParticipants
    • Project Planning Monitoring Tool.
    • IT Leadership Team

    Project Planning & Monitoring Tool

    2.2.2 Define Initiatives’ Timeframes

    Populate the estimated start and completion date and task owner columns of the Project Planning and Monitoring Tool.

    1. Define the time frame: time frames will depend on several factors. Consider the following while defining timelines for your knowledge transfer tactics:
    • Tactics you choose to employ
    • Availability of resources to implement the initiative
    • Technology requirements
  • Input the Start Date and End Date for each initiative via the drop-down. (Year 1-M1 = year 1, month 1 of implementation.)
  • Define the status of initiative:
    • Planned
    • In progress
    • Completed
  • The initiative owner will ensure each step of the rollout is executed as planned, and will:
    • Engage all required stakeholders at appropriate stages of the project.
    • Engage all required resources to implement the process and make sure that communication channels are open and available between all relevant parties.
    Input Output
    • Timeframes for all project tasks.
    Materials Participants
    • Project Planning and Monitoring Tool.
    • IT Leadership Team

    Project Planning & Monitoring Tool

    Once you start the implementation, leverage the Project Planning and Monitoring Tool for ongoing status updates

    Track your progress

    • Update your project roadmap as you complete the project and keep track of your progress by completing the “Actual Start Date” and “Actual Completion Date” as you go through your project.
    • Use the Progress Report tab in project team meetings to update stakeholders on which tasks have been completed on schedule, for an analysis of tasks to date, and project time management.
    The image contains screenshots from the Project Planning and Monitoring Tool.

    Phase #3

    Implement your knowledge transfer plans and roadmap

    Phase 1

    Phase 2

    Phase 3

    1.1 Obtain approval for project

    1.2 Identify knowledge and stakeholder risks

    2.1 Build knowledge transfer plans

    2.2 Build knowledge transfer roadmap

    3.1 Communicate your roadmap

    This phase will walk you through the following activities:

    • Preparing a key stakeholder communication presentation.

    This phase involves the following participants:

    • IT Leadership
    • Other key stakeholders

    Step 3.1

    Communicate Your Knowledge Transfer Roadmap to Stakeholders

    Activities

    3.1.1 Prepare IT Knowledge Transfer Roadmap Presentation

    The goal of this step is to be ready to communicate the roadmap with the project team, project sponsor, and other key stakeholders.

    Outcomes of this step

    • Key stakeholder communication deck.

    Use Info-Tech’s template to communicate with stakeholders

    Obtain approval for the IT Knowledge Transfer Roadmap by customizing Info-Tech’s IT Knowledge Transfer Roadmap Presentation Template designed to effectively convey your key messages. Tailor the template to suit your needs.

    It includes:

    • Project Context
    • Project Scope and Objectives
    • Knowledge Transfer Roadmap
    • Next Steps

    The image contains screenshots of the IT Knowledge Transfer Roadmap Presentation Template.

    Info-Tech Insight

    The support of IT leadership is critical to the success of your roadmap roll-out. Remind them of the project benefits and impact them hard with the risks/pain points.

    IT Knowledge Transfer Roadmap Presentation Template

    3.1.1 Prepare a Presentation for Your Project Team and Sponsor

    Now that you have created your knowledge transfer roadmap, the final step of the process is to get sign-off from the project sponsor to begin the planning process to roll-out your initiatives.

    Know your audience:

    1. Revisit your project charter to determine the knowledge transfer project stakeholders who will be included in your presentation audience.
    2. You want your presentation to be succinct and hard-hitting. Management’s time is tight, and they will lose interest if you drag out the delivery. Impact them hard and fast with the pains and benefits of your roadmap.
    3. The presentation should take no more than an hour. Depending on your audience, the actual presentation delivery could be quite short (12-13 slides). However, you want to ensure adequate time for Q & A.
    Input Output
    • Project charter
    • A completed presentation to communicate your knowledge transfer roadmap.
    Materials Participants
    • IT Knowledge Transfer Roadmap Presentation Template
    • IT leadership team
    • Project sponsor
    • Project stakeholders

    IT Knowledge Transfer Roadmap Presentation Template

    Related Info-Tech Research

    Build an IT Succession Plan

    Train Managers to Handle Difficult Conversations

    Lead Staff Through Change

    Bibliography

    Babcock, Pamela. “Shedding Light on Knowledge Management.” HR Magazine, 1 May 2004.

    King, Rachael. "Big Tech Problem as Mainframes Outlast Workforce." Bloomberg, 3 Aug. 2010. Web.

    Krill, Paul. “IT’s Most Wanted: Mainframe Programmers.” IDG Communications, Inc. 1 December 2011.

    McLean & Company. “Mitigate the Risk of Baby Boomer Retirement with Scalable Succession Planning.” 7 March 2016.

    McLean & Company. “Make the Case For Employee Engagement.” McLean and Company. 27 March 2014.

    PwC. “15th Annual Global CEO Survey: Delivering Results Growth and Value in a Volatile World.” PwC, 2012.

    Rocket Software, Inc. “Rocket Software 2022 Survey Report: The State of the Mainframe.” Rocket Software, Inc. January 2022. Accessed 30 April 2022.

    Ross, Jenna. “Intangible Assets: A Hidden but Crucial Driver of Company Value.” Visual Capitalist, 11 February 2020. Accessed 2 May 2022.

    Understand the Difference Between Backups and Archives

    • Buy Link or Shortcode: {j2store}506|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
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    • Parent Category Name: Storage & Backup Optimization
    • Parent Category Link: /storage-and-backup-optimization
    • You don’t understand the difference between a backup and an archive or when to use one or the other.
    • Data is not constant. It is ever-changing and growing. How do you protect it?
    • You just replaced an application that was in use since day one, and even though you have a fully functional replacement, you would like to archive that original application just in case.
    • You want to save money, so you use your backup solution to archive data, but you know that is not ideal. What is the correct solution?

    Our Advice

    Critical Insight

    Keep in mind that backups are for recovery while archives are for discovery. Backups and archives are often confused but understanding the differences can result in significant savings of time and money. Backing up and archiving may be considered IT tasks, but recovery and discovery are capabilities the business wants and is willing to pay for.

    Impact and Result

    Archives and backups are not the same, and there is a use case for each. Sometimes minor adjustments may be required to make the use case work. Understanding the basics of backups and archives can lead to significant savings at a monetary and effort level.

    Understand the Difference Between Backups and Archives Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand the Difference Between Backups and Archives

    What is the difference between a backup and a data archive? When should I use one over the other? They are not the same and confusing the two concepts could be expensive.

    • Understand the Difference Between Backups and Archives Storyboard
    [infographic]

    Further reading

    Understand the Difference Between Backups and Archives

    They are not the same, and confusing the two concepts could be expensive

    Analyst Perspective

    Backups and archives are not interchangeable, but they can complement each other.

    Photo of P.J. Ryan, Research Director, Infrastructure & Operations, Info-Tech Research Group.

    Backups and archives are two very different operations that are quite often confused or misplaced. IT and business leaders are tasked with protecting corporate data from a variety of threats. They also must conform to industry, geographical, and legal compliance regulations. Backup solutions keep the data safe from destruction. If you have a backup, why do you also need an archive? Archive solutions hold data for a long period of time and can be searched. If you have an archive, why do you also need a backup solution? Backups and archives used to be the same. Remember when you would keep the DAT tape in the same room as the argon gas fire suppression system for seven years? Now that's just not feasible. Some situations require a creative approach or a combination of backups and archives.

    Understand the difference between archives and backups and you will understand why the two solutions are necessary and beneficial to the business.

    P.J. Ryan
    Research Director, Infrastructure & Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge
    • You don’t understand the difference between a backup and an archive or when to use one over the other.
    • Data is not constant. It is ever-changing and growing. How do you protect it?
    • You just replaced an application that had been in use since day one, and even though you have a fully functional replacement, you would like to archive that original application just in case.
    • You want to save money, so you use your backup solution to archive data, but you know that is not ideal. What is the correct solution?
    Common Obstacles
    • Storage costs can be expensive, as can some backup and archiving solutions.
    • Unclear requirements definition to decide between backups or archives.
    • Historically, people referred to archiving as tossing something into a box and storing it away indefinitely. Data archiving has a different meaning.
    • Executives want retired applications preserved but do not provide reasons or requirements.
    Info-Tech’s Approach
    • Spend wisely. Why spend money on an archive solution when a backup will suffice? Don’t leave money on the table.
    • Be creative and assess each backup or archive situation carefully. A custom solution may be required.
    • Backup your production data for the purpose of restoring it and adhere to the 3-2-1 rule of backups (Naviko.com).
    • Archive your older data to an alternate storge platform to save space, allow for searchability, and provide retention parameters.

    Info-Tech Insight

    Keep in mind that backups are for recovery while archives are for discovery. Backups and archives are often confused but understanding the differences can result in significant savings of time and money. Backing up and archiving may be considered IT tasks but recovery and discovery are capabilities the business wants and is willing to pay for.

    Archive

    What it IS

    A data archive is an alternate location for your older, infrequently accessed production data. It is indexed and searchable based on keywords. Archives are deleted after a specified period based on your retention policy or compliance directives.

    What it IS NOT

    Archives are not an emergency copy of your production data. They are not any type of copy of your production data. Archives will not help you if you lose your data or accidentally delete a file. Archives are not multiple copies of production data from various recovery points.

    Why use it

    Archives move older data to an alternate location. This frees up storage space for your current data. Archives are indexed and can be searched for historical purposes, compliance reasons, or in the event of a legal matter where specific data must be provided to a legal team.

    Tips & Tricks – Archiving

    • Archiving will move older data to an alternate location. This will free up storage space in the production environment.
    • Archiving solutions index the data to allow for easier searchability. This will aid in common business searches as well as assist with any potential legal searches.
    • Archiving allows companies to hold onto data for historical purposes as well as for specific retention periods in compliance with industry and regional regulations such as SOX, GDPR, FISMA, as well as others (msp360.com).

    Backup

    What it IS

    A backup is a copy of your data from a specific day and time. It is primarily used for recovery or restoration if something happens to the production copy of data. The restore will return the file or folder to the state it was in at the time of the backup.

    Backups occur frequently to ensure the most recent version of data is copied to a safe location.

    A typical backup plan makes a copy of the data every day, once a week, and once a month. The data is stored on tapes, disk, or using cloud storage.

    What it IS NOT

    Backups are not designed for searching or discovery. If you backup your email and must go to that backup in search of all email pertaining to a specific topic, you must restore the full backup and then search for that specific topic or sender. If you kept all the monthly backups for seven years, that will mean repeating that process 84 times to have a conclusive search, assuming you have adequate storage space to restore the email database 84 times.

    Backups do not free up space.

    Why use it

    Backups protect your data in the event of disaster, deletion, or accidental damage. A good backup strategy will include multiple backups on different media and offsite storage of at least one copy.

    Tips & Tricks – Backups

    • Production data should be backed up on a regular basis, ideally once a day or more frequently if possible.
    • Backups are intended to restore data when it gets deleted, over-written, or otherwise compromised. Most restore requests are from the last 24 to 48 hours, so it may be advantageous to keep a backup readily available on disk for a quick restore when needed.
    • Some vendors and industry subject matter experts advocate the use of a 3-2-1 rule when it comes to backups:
      • Keep three copies of your production data
      • In at least two separate locations (some advocate two different formats), and
      • One copy should be offsite (nakivo.com)

    Cold Storage

    • Cold storage refers to a storage option offered by some cloud vendors. In the context of the discussion between backups and archives, it can be an option for a dedicated backup solution for a specific period. Cost is low and the data is protected from destruction.
    • If an app has been replaced and all data transferred to the replacement solution but for some reason the company wishes to hold onto the data, you want a backup, not an archive. Extract the data, convert it into MongoDB or a similar solution, and drop it into cheap cloud storage (cold storage) for less than $5 per TB/month.

    Case Study

    Understanding the difference between archives and backups could save you a lot of time and money

    INDUSTRY: Manufacturing | SOURCE: Info-Tech Research

    Understanding the difference between an archive and a backup was the first step in solving their challenge.

    A leading manufacturing company found themselves in a position where they had to decide between archiving or doing nothing.

    The company had completed several acquisitions and ended up with multiple legacy applications that had been merged or migrated into replacement solutions. These legacy applications were very important to the original companies and although the data they held had been migrated to a replacement solution, executives felt they should hold onto these applications for a period of time, just in case.

    Some of the larger applications were archived using a modern archiving solution, but when it came to the smaller applications, the cost to add them to the archiving solution greatly exceeded the cost to just keep them running and maintain the associated infrastructure.

    A research advisor from Info-Tech Research Group joined a call with the manufacturing company and discussed their situation. The difference between archives and backups was explained and through the course of the conversation it was discovered that the solution was a modified backup. The application data had already been preserved through the migration, so data could be accessed in the production environment. The requirement to keep the legacy application up and running was not necessary but in compliance with the request to keep the information, the data could be exported from the legacy application into a non-sequential database, compressed, and stored in cloud-based cold storage for less than five dollars per terabyte per month. The manufacturing company’s staff realized that they could apply this same approach to several of their legacy applications and save tens of thousands of dollars in the process.

    Understand the Difference Between Backups and Archives

    Backups

    Backups are for recovery. A backup is a snapshot copy of production data at a specific point in time. If the production data is lost, destroyed, or somehow compromised, the data can be restored from the backup.

    Archives

    Archives are for discovery. It is production data that is moved to an alternate location to free up storage space, allow the data to be searchable, and still hold onto the data for historical or compliance purposes.

    Info-Tech Insight

    Archives and backups are not the same, and there is a use case for each. Sometimes minor adjustments may be required to make the use case work. Understanding the basics of backups and archives can lead to significant savings at a monetary and effort level.

    Additional Guidance

    Production data should be backed up.

    The specific backup solution is up to the business.

    Production data that is not frequently accessed should be archived.

    The specific solution to perform and manage the archiving of the data is up to the business

    • Archived data should also be backed up at least once.
    If the app has been replaced and all data transferred, you want a backup not an archive if you want to keep the data.
    • Short term – fence it off.
    • Long term – extract into Mongo then drop it into cheap cloud storage.

    Case Study

    Using tape backups as an archive solution could result in an expensive discovery and retrieval exercise.

    INDUSTRY: Healthcare | SOURCE: Zasio Enterprises Inc.

    “Do not commingle archive data with backup or disaster recovery tapes.”

    A court case in the United States District Court for the District of Nevada involving Guardiola and Renown Health in 2015 is a good example of why using a backup solution to solve an archiving challenge is a bad idea.

    Renown Health used a retention policy that declared any email older than six months of age as inactive and moved that email to a backup tape. Renown Health was ordered by the court to produce emails from a period of time in the past. Renown estimated that it would cost at least $248,000 to produce those emails, based on the effort involved to restore data from each tape and search for the email in question. Renown Health argued that this long and expensive process would result in undue costs.

    The court reviewed the situation and ruled against Renown Health and ordered them to comply with the request (Zasio.com).

    A proper archiving solution would have provided a quick and low-cost method to retrieve the emails in question.

    Backups and archives are complementary to each other

    • Archives are still production data, but the data does not change. A backup is recommended for the archived data, but the frequency of the backups can be lowered.
    • Backups protect you if a disaster strikes by providing a copy of the production data that was compromised or damaged. Archives allow you to access older data that may have just been forgotten, not destroyed or compromised. Archives could also protect you in a legal court case by providing data that is older but may prove your argument in court.

    Archives and backups are not the same.

    Backups copy your data. Archives move your data. Backups facilitate recovery. Archives facilitate discovery.

    Archive Backup
    Definition Move rarely accessed (but still production) data to separate media. Store a copy of frequently used data on a separate media to ensure timely operational recovery.
    Use Case Legal discovery, primary storage reduction, compliance requirements, and audits. Accidental deletion and/or corruption of data, hardware/software failures.
    Method Disk, cloud storage, appliance. Disk, backup appliance, snapshots, cloud.
    Data Older, rarely accessed production data. Current production data.

    Is it a backup or archive?

    • You want to preserve older data for legal and compliance reasons, so you put extra effort into keeping your tape backups safe and secure for seven years. That’s a big mistake that may cost you time and money. You want an archive solution.
    • You replace your older application and migrate all data to the new system, but you want to hold onto the old data, just in case. That’s a backup, not an archive.
    • A long serving senior executive recently left the company. You want to preserve the contents of the executive's laptop in case it is needed in the future. That’s a backup.

    Considerations When Choosing Between Solutions

    1

    Backup or archive?

    2

    What are you protecting?

    3

    Why are you protecting data?

    4

    Solution

    Backup

    Backup and/or archive.
    Additional information required.
    Column 3 may help

    Archive

    Device

    Data

    Application

    Operational Environment

    Operational recovery

    Disaster recovery

    Just in case

    Production storage space reduction

    Retention and preservation

    Governance, risk & compliance

    Backup

    Archive

    Related Info-Tech Research

    Stock image of light grids and flares. Establish an Effective Data Protection Plan

    Give data the attention it deserves by building a strategy that goes beyond backup.

    Stock image of old fuse box switches. Modernize Enterprise Storage

    Current and emerging storage technologies are disrupting the status quo – prepare your infrastructure for the exponential rise in data and its storage requirements.

    Logo for 'Software Reviews' and their information on 'Compare and Evaluate: Data Archiving.'
    Sample of Info-Tech's 'Data Archiving Policy'. Data Archiving Policy

    Bibliography

    “Backup vs. archiving: Know the difference.” Open-E. Accessed 05 Mar 2022.Web.

    G, Denis. “How to build retention policy.” MSP360, Jan 3, 2020. Accessed 10 Mar 2022.

    Ipsen, Adam. “Archive vs Backup: What’s the Difference? A Definition Guide.” BackupAssist, 28 Mar 2017. Accessed 04 Mar 2022.

    Kang, Soo. “Mitigating the expense of E-discovery; Recognizing the difference between back-ups and archived data.” Zasio Enterprises, 08 Oct 2015. Accessed 3 Mar 2022.

    Mayer, Alex. “The 3-2-1 Backup Rule – An Efficient Data Protection Strategy.” Naviko. Accessed 12 Mar 2022.

    “What is Data-Archiving?” Proofpoint. Accessed 07 Mar 2022.

    Build a Robust and Comprehensive Data Strategy

    • Buy Link or Shortcode: {j2store}120|cart{/j2store}
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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • The volume and variety of data that organizations have been collecting and producing have been growing exponentially and show no sign of slowing down.
    • At the same time, business landscapes and models are evolving, and users and stakeholders are becoming more and more data centric, with maturing expectations and demands.

    Our Advice

    Critical Insight

    • As the CDO or equivalent data leader in your organization, a robust and comprehensive data strategy is the number one tool in your toolkit for delivering on your mandate of creating measurable business value from data.
    • A data strategy should never be formulated disjointed from the business. Ensure the data strategy aligns with the business strategy and supports the business architecture.
    • Building and fostering a data-driven culture will accelerate and sustain adoption of, appetite for, and appreciation for data and hence drive the ROI on your various data investments.

    Impact and Result

    • Formulate a data strategy that stitches all of the pieces together to better position you to unlock the value in your data:
      • Establish the business context and value: Identify key business drivers for executing on an optimized data strategy, build compelling and relevant use cases, understand your organization’s culture and appetite for data, and ensure you have well-articulated vision, principles, and goals for your data strategy
      • Ensure you have a solid data foundation: Understand your current data environment, data management enablers, people, skill sets, roles, and structure. Know your strengths and weakness so you can optimize appropriately.
      • Formulate a sustainable data strategy: Round off your strategy with effective change management and communication for building and fostering a data-driven culture.

    Build a Robust and Comprehensive Data Strategy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Data Strategy Research – A step-by-step document to facilitate the formulation of a data strategy that brings together the business context, data management foundation, people, and culture.

    Data should be at the foundation of your organization’s evolution. The transformational insights that executives and decision makers are constantly seeking to leverage can be unlocked with a data strategy that makes high-quality, trusted, and relevant data readily available to the users who need it.

    • Build a Robust and Comprehensive Data Strategy – Phases 1-3

    2. Data Strategy Stakeholder Interview Guide and Findings – A template to support you in your meetings or interviews with key stakeholders as you work on understanding the value of data within the various lines of business.

    This template will help you gather insights around stakeholder business goals and objectives, current data consumption practices, the types or domains of data that are important to them in supporting their business capabilities and initiatives, the challenges they face, and opportunities for data from their perspective.

    • Data Strategy Stakeholder Interview Guide and Findings

    3. Data Strategy Use Case Template – An exemplar template to demonstrate the business value of your data strategy.

    Data strategy optimization anchored in a value proposition will ensure that the data strategy focuses on driving the most valuable and critical outcomes in support of the organization’s enterprise strategy. The template will help you facilitate deep-dive sessions with key stakeholders for building use cases that are of demonstrable value not only to their relevant lines of business but also to the wider organization.

    • Data Strategy Use Case Template

    4. Chief Data Officer – A job description template that includes a detailed explication of the responsibilities and expectations of a CDO.

    Bring data to the C-suite by creating the Chief Data Officer role. This position is designed to bridge the gap between the business and IT by serving as a representative for the organization's data management practices and identifying how the organization can leverage data as a competitive advantage or corporate asset.

    • Chief Data Officer

    5. Data Strategy Document Template – A structured template to plan and document your data strategy outputs.

    Use this template to document and formulate your data strategy. Follow along with the sections of the blueprint Build a Robust and Comprehensive Data Strategy and complete the template as you progress.

    • Data Strategy Document Template
    [infographic]

    Workshop: Build a Robust and Comprehensive Data Strategy

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Establish Business Context and Value: Understand the Current Business Environment

    The Purpose

    Establish the business context for the business strategy.

    Key Benefits Achieved

    Substantiates the “why” of the data strategy.

    Highlights the organization’s goals, objectives, and strategic direction the data must align with.

    Activities

    1.1 Data Strategy 101

    1.2 Intro to Tech’s Data Strategy Framework

    1.3 Data Strategy Value Proposition: Understand stakeholder’s strategic priorities and the alignment with data

    1.4 Discuss the importance of vision, mission, and guiding principles of the organization’s data strategy

    1.5 Understand the organization’s data culture – discuss Data Culture Survey results

    1.6 Examine Core Value Streams of Business Architecture

    Outputs

    Business context; strategic drivers

    Data strategy guiding principles

    Sample vision and mission statements

    Data Culture Diagnostic Results Analysis

    2 Business-Data Needs Discovery: Key Business Stakeholder Interviews

    The Purpose

    Build use cases of demonstrable value and understand the current environment.

    Key Benefits Achieved

    An understanding of the current maturity level of key capabilities.

    Use cases that represent areas of concern and/or high value and therefore need to be addressed.

    Activities

    2.1 Conduct key business stakeholder interviews to initiate the build of high-value business-data cases

    Outputs

    Initialized high-value business-data cases

    3 Understand the Current Data Environment & Practice: Analyze Data Capability and Practice Gaps and Develop Alignment Strategies

    The Purpose

    Build out a future state plan that is aimed at filling prioritized gaps and that informs a scalable roadmap for moving forward on treating data as an asset.

    Key Benefits Achieved

    A target state plan, formulated with input from key stakeholders, for addressing gaps and for maturing capabilities necessary to strategically manage data.

    Activities

    3.1 Understand the current data environment: data capability assessment

    3.2 Understand the current data practice: key data roles, skill sets; operating model, organization structure

    3.3 Plan target state data environment and data practice

    Outputs

    Data capability assessment and roadmapping tool

    4 Align Business Needs with Data Implications: Initiate Roadmap Planning and Strategy Formulation

    The Purpose

    Consolidate business and data needs with consideration of external factors as well as internal barriers and enablers to the success of the data strategy. Bring all the outputs together for crafting a robust and comprehensive data strategy.

    Key Benefits Achieved

    A consolidated view of business and data needs and the environment in which the data strategy will be operationalized.

    An analysis of the feasibility and potential risks to the success of the data strategy.

    Activities

    4.1 Analyze gaps between current- and target-state

    4.2 Initiate initiative, milestone and RACI planning

    4.3 Working session with Data Strategy Owner

    Outputs

    Data Strategy Next Steps Action Plan

    Relevant data strategy related templates (example: data practice patterns, data role patterns)

    Initialized Data Strategy on-a-Page

    Further reading

    Build a Robust and Comprehensive Data Strategy

    Key to building and fostering a data-driven culture.

    ANALYST PERSPECTIVE

    Data Strategy: Key to helping drive organizational innovation and transformation

    "In the dynamic environment in which we operate today, where we are constantly juggling disruptive forces, a well-formulated data strategy will prove to be a key asset in supporting business growth and sustainability, innovation, and transformation.

    Your data strategy must align with the organization’s business strategy, and it is foundational to building and fostering an enterprise-wide data-driven culture."

    Crystal Singh,

    Director – Research and Advisory

    Info-Tech Research Group

    Our understanding of the problem

    This Research is Designed For:

    • Chief data officers (CDOs), chief architects, VPs, and digital transformation directors and CIOs who are accountable for ensuring data can be leveraged as a strategic asset of the organization.

    This Research Will Help You:

    • Put a strategy in place to ensure data is available, accessible, well integrated, secured, of acceptable quality, and suitably visualized to fuel decision making by the organizations’ executives.
    • Align data management plans and investments with business requirements and the organization’s strategic plans.
    • Define the relevant roles for operationalizing your data strategy.

    This Research Will Also Assist:

    • Data architects and enterprise architects who have been tasked with supporting the formulation or optimization of the organization’s data strategy.
    • Business leaders creating plans for leveraging data in their strategic planning and business processes.
    • IT professionals looking to improve the environment that manages and delivers data.

    This Research Will Help Them:

    • Get a handle on the current situation of data within the organization.
    • Understand how the data strategy and its resulting initiatives will affect the operations, integration, and provisioning of data within the enterprise.

    Executive Summary

    Situation

    • The volume and variety of data that organizations have been collecting and producing have been growing exponentially and show no sign of slowing down. At the same time, business landscapes and models are evolving, and users and stakeholders are becoming more and more data centric, with maturing and demanding expectations.

    Complication

    • As organizations pivot in response to industry disruptions and changing landscapes, a reactive and piecemeal approach leads to data architectures and designs that fail to deliver real and measurable value to the business.
    • Despite the growing focus on data, many organizations struggle to develop a cohesive business-driven strategy for effectively managing and leveraging their data assets.

    Resolution

    Formulate a data strategy that stitches all of the pieces together to better position you to unlock the value in your data:

    • Establish the business context and value: Identify key business drivers for executing on an optimized data strategy, build compelling and relevant use cases, understand your organization’s culture and appetite for data, and ensure you have well-articulated vision, principles, and goals for your data strategy.
    • Ensure you have a solid data foundation: Understand your current data environment, data management enablers, people, skill sets, roles, and structure. Know your strengths and weakness so you can optimize appropriately.
    • Formulate a sustainable data strategy: Round off your strategy with effective change management and communication for building and fostering a data-driven culture.

    Info-Tech Insight

    1. As the CDO or equivalent data leader in your organization, a robust and comprehensive data strategy is the number one tool in your toolkit for delivering on your mandate of creating measurable business value from data.
    2. A data strategy should never be formulated disjointed from the business. Ensure the data strategy aligns with the business strategy and supports the business architecture.
    3. Building and fostering a data-driven culture will accelerate and sustain adoption of, appetite for, and appreciation for data and hence drive the ROI on your various data investments.

    Why do you need a data strategy?

    Your data strategy is the vehicle for ensuring data is poised to support your organization’s strategic objectives.

    The dynamic marketplace of today requires organizations to be responsive in order to gain or maintain their competitive edge and place in their industry.

    Organizations need to have that 360-degree view of what’s going on and what’s likely to happen.

    Disruptive forces often lead to changes in business models and require organizations to have a level of adaptability to remain relevant.

    To respond, organizations need to make decisions and should be able to turn to their data to gain insights for informing their decisions.

    A well-formulated and robust data strategy will ensure that your data investments bring you the returns by meeting your organization’s strategic objectives.

    Organizations need to be in a position where they know what’s going on with their stakeholders and anticipate what their stakeholders’ needs are going to be.

    Data cannot be fully leveraged without a cohesive strategy

    Most organizations today will likely have some form of data management in place, supported by some of the common roles such as DBAs and data analysts.

    Most will likely have a data architecture that supports some form of reporting.

    Some may even have a chief data officer (CDO), a senior executive who has a seat at the C-suite table.

    These are all great assets as a starting point BUT without a cohesive data strategy that stitches the pieces together and:

    • Effectively leverages these existing assets
    • Augments them with additional and relevant key roles and skills sets
    • Optimizes and fills in the gaps around your current data management enablers and capabilities for the growing volume and variety of data you’re collecting
    • Fully caters to real, high-value strategic organizational business needs

    you’re missing the mark – you are not fully leveraging the incredible value of your data.

    Cross-industry studies show that on average, less than half of an organization’s structured data is actively used in making decisions

    And, less than 1% of its unstructured data is analyzed or used at all. Furthermore, 80% of analysts' time is spent simply discovering and preparing, data with over 70% of employees having access to data they should not. Source: HBR, 2017

    Organizational drivers for a data strategy

    Your data strategy needs to align with your organizational strategy.

    Main Organizational Strategic Drivers:

    1. Stakeholder Engagement/Service Excellence
    2. Product and Service Innovations
    3. Operational Excellence
    4. Privacy, Risk, and Compliance Management

    “The companies who will survive and thrive in the future are the ones who will outlearn and out-innovate everyone else. It is no longer ‘survival of the fittest’ but ‘survival of the smartest.’ Data is the element that both inspires and enables this new form of rapid innovation.– Joel Semeniuk, 2016

    A sound data strategy is the key to unlocking the value in your organization’s data.

    Data should be at the foundation of your organization’s evolution.

    The transformational insights that executives are constantly seeking to leverage can be unlocked with a data strategy that makes high-quality, well-integrated, trustworthy, relevant data readily available to the business users who need it.

    Whether hoping to gain a better understanding of your business, trying to become an innovator in your industry, or having a compliance and regulatory mandate that needs to be met, any organization can get value from its data through a well-formulated, robust, and cohesive data strategy.

    According to a leading North American bank, “More than one petabyte of new data, equivalent to about 1 million gigabytes” is entering the bank’s systems every month. – The Wall Street Journal, 2019

    “Although businesses are at many different stages in unlocking the power of data, they share a common conviction that it can make or break an enterprise.”– Jim Love, ITWC CIO and Chief Digital Officer, IT World Canada, 2018

    Data is a strategic organizational asset and should be treated as such

    The expression “Data is an asset” or any other similar sentiment has long been heard.

    With such hype, you would have expected data to have gotten more attention in the boardrooms. You would have expected to see its value reflected on financial statements as a result of its impact in driving things like acquisition, retention, product and service development and innovation, market growth, stakeholder satisfaction, relationships with partners, and overall strategic success of the organization.

    The time has surely come for data to be treated as the asset it is.

    “Paradoxically, “data” appear everywhere but on the balance sheet and income statement.”– HBR, 2018

    “… data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset.”– “5 Essential Components of a Data Strategy,” SAS

    According to Anil Chakravarthy, who is the CEO of Informatica and has a strong vantage point on how companies across industries leverage data for better business decisions, “what distinguishes the most successful businesses … is that they have developed the ability to manage data as an asset across the whole enterprise.”– McKinsey & Company, 2019

    How data is perceived in today’s marketplace

    Data is being touted as the oil of the digital era…

    But just like oil, if left unrefined, it cannot really be used.

    "Data is the new oil." – Clive Humby, Chief Data Scientist

    Source: Joel Semeniuk, 2016

    Enter your data strategy.

    Data is being perceived as that key strategic asset in your organization for fueling innovation and transformation.

    Your data strategy is what allows you to effectively mine, refine, and use this resource.

    “The world’s most valuable resource is no longer oil, but data.”– The Economist, 2017

    “Modern innovation is now dependent upon this data.”– Joel Semeniuk, 2016

    “The better the data, the better the resulting innovation and impact.”– Joel Semeniuk, 2016

    What is it in it for you? What opportunities can data help you leverage?

    GOVERNMENT

    Leveraging data as a strategic asset for the benefit of citizens.

    • The strategic use of data can enable governments to provide higher-quality services.
    • Direct resources appropriately and harness opportunities to improve impact.
    • Make better evidence-informed decisions and better understand the impact of programs so that funds can be directed to where they are most likely to deliver the best results.
    • Maintain legitimacy and credibility in an increasingly complex society.
    • Help workers adapt and be competitive in a changing labor market.
    • A data strategy would help protect citizens from the misuse of their data.

    Source: Privy Council Office, Government of Canada, 2018

    What is it in it for you? What opportunities can data help you leverage?

    FINANCIAL

    Leveraging data to boost traditional profit and loss levers, find new sources of growth, and deliver the digital bank.

    • One bank used credit card transactional data (from its own terminals and those of other banks) to develop offers that gave customers incentives to make regular purchases from one of the bank’s merchants. This boosted the bank’s commissions, added revenue for its merchants, and provided more value to the customer (McKinsey & Company, 2017).
    • In terms of enhancing productivity, a bank used “new algorithms to predict the cash required at each of its ATMs across the country and then combined this with route-optimization techniques to save money” (McKinsey & Company, 2017).

    A European bank “turned to machine-learning algorithms that predict which currently active customers are likely to reduce their business with the bank.” The resulting understanding “gave rise to a targeted campaign that reduced churn by 15 percent” (McKinsey & Company, 2017).

    A leading Canadian bank has built a marketplace around their data – they have launched a data marketplace where they have productized the bank’s data. They are providing data – as a product – to other units within the bank. These other business units essentially represent internal customers who are leveraging the product, which is data.

    Through the use of data and advanced analytics, “a top bank in Asia discovered unsuspected similarities that allowed it to define 15,000 microsegments in its customer base. It then built a next-product-to-buy model that increased the likelihood to buy three times over.” Several sets of big data were explored, including “customer demographics and key characteristics, products held, credit-card statements, transaction and point-of-sale data, online and mobile transfers and payments, and credit-bureau data” (McKinsey & Company, 2017).

    What is it in it for you? What opportunities can data help you leverage?

    HEALTHCARE

    Leveraging data and analytics to prevent deadly infections

    The fifth-largest health system in the US and the largest hospital provider in California uses a big data and advanced analytics platform to predict potential sepsis cases at the earliest stages, when intervention is most helpful.

    Using the Sepsis Bio-Surveillance Program, this hospital provider monitors 120,000 lives per month in 34 hospitals and manages 7,500 patients with potential sepsis per month.

    Collecting data from the electronic medical records of all patients in its facilities, the solution uses natural language processing (NLP) and a rules engine to continually monitor factors that could indicate a sepsis infection. In high-probability cases, the system sends an alarm to the primary nurse or physician.

    Since implementing the big data and predictive analytics system, this hospital provider has seen a significant improvement in the mortality and the length of stay in ICU for sepsis patients.

    At 28 of the hospitals which have been on the program, sepsis mortality rates have dropped an average of 5%.

    With patients spending less time in the ICU, cost savings were also realized. This is significant, as sepsis is the costliest condition billed to Medicare, the second costliest billed to Medicaid and the uninsured, and the fourth costliest billed to private insurance.

    Source: SAS, 2019

    What is it in it for you? What opportunities can data help you leverage?

    RETAIL

    Leveraging data to better understand customer preferences, predict purchasing, drive customer experience, and optimize supply and demand planning.

    Netflix is an example of a big brand that uses big data analytics for targeted advertising. With over 100 million subscribers, the company collects large amounts of data. If you are a subscriber, you are likely familiar with their suggestions messages of the next series or movie you should catch up on. These suggestions are based on your past search data and watch data. This data provides Netflix with insights into your interests and preferences for viewing (Mentionlytics, 2018).

    “For the retail industry, big data means a greater understanding of consumer shopping habits and how to attract new customers.”– Ron Barasch, Envestnet | Yodlee, 2019

    The business case for data – moving from platitudes to practicality

    When building your business case, consider the following:

    • What is the most effective way to communicate the business case to executives?
    • How can CDOs and other data leaders use data to advance their organizations’ corporate strategy?
    • What does your data estate look like? Are you looking to leverage and drive value from your semi-structured and unstructured data assets?
    • Does your current organizational culture support a data-driven one? Does the organization have a history of managing change effectively?
    • How do changing privacy and security expectations alter the way businesses harvest, save, use, and exchange data?

    “We’re the converted … We see the value in data. The battle is getting executive teams to see it our way.”– Ted Maulucci, President of SmartONE Solutions Inc. IT World Canada, 2018

    Where do you stack up? What is your current data management maturity?

    Info-Tech’s IT Maturity Ladder denotes the different levels of maturity for an IT department and its different functions. What is the current state of your data management capability?

    Innovator - Transforms the Business. Business Partner - Expands the Business. Trusted Operator - Optimizes the Business. Firefighter - Supports the Business. Unstable - Struggles to Support.

    Info-Tech Insight

    You are best positioned to successfully execute on a data strategy if you are currently at or above the Trusted Operator level. If you find yourself still at the Unstable or Firefighter stage, your efforts are best spent on ensuring you can fulfill your day-to-day data and data management demands. Improving this capability will help build a strong data management foundation.

    Guiding principles of a data strategy

    Value of Clearly Defined Data Principles

    • Guiding principles help define the culture and characteristics of your practice by describing your beliefs and philosophy.
    • Guiding principles act as the heart of your data strategy, helping to shape initiative plans and day-to-day behaviors related to the use and treatment of the organization’s data assets.

    “Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes.”– McKinsey, 2018

    Build a Robust and Comprehensive Data Strategy

    Business Strategy and Current Environment connect with the Data Strategy. Data Strategy includes: Organizational Drivers and Data Value, Data Strategy Objectives and Guiding Principles, Data Strategy Vision and Mission, Data Strategy Roadmap, People: Roles and Organizational Structure, Data Culture and Data Literacy, Data Management and Tools, Risk and Feasibility.

    Follow Info-Tech’s methodology for effectively leveraging the value out of your data

    Some say it’s the new oil. Or the currency of the new business landscape. Others describe it as the fuel of the digital economy. But we don’t need platitudes — we need real ways to extract the value from our data. – Jim Love, CIO and Chief Digital Officer, IT World Canada, 2018

    1. Business Context. 2. Data and Resources Foundation. 3. Effective Data Strategy

    Our practical step-by-step approach helps you to formulate a data strategy that delivers business value.

    1. Establish Business Context and Value: In this phase, you will determine and substantiate the business drivers for optimizing the data strategy. You will identify the business drivers that necessitate the data strategy optimization and examine your current organizational data culture. This will be key to ensuring the fruits of your optimization efforts are being used. You will also define the vision, mission, and guiding principles and build high-value use cases for the data strategy.
    2. Ensure You Have a Solid Data and Resources Foundation: This phase will help you ensure you have a solid data and resources foundation for operationalizing your data strategy. You will gain an understanding of your current environment in terms of data management enablers and the required resources portfolio of key people, roles, and skill sets.
    3. Formulate a Sustainable Data Strategy: In this phase, you will bring the pieces together for formulating an effective data strategy. You will evaluate and prioritize the use cases built in Phase 1, which summarize the alignment of organizational goals with data needs. You will also create your strategic plan, considering change management and communication.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    “Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostics and consistent frameworks are used throughout all four options.

    Prototype With an Innovation Design Sprint

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    • The business has a mandate for IT-led innovation.
    • IT doesn’t have the budget it wants for high-risk, high-reward initiatives.
    • Many innovation projects have failed in the past.
    • Many projects that have moved through the approval process failed to meet their expectations.

    Our Advice

    Critical Insight

    • Don’t let perfect be the enemy of good. Think like a start-up and use experimentation and rapid re-iteration to get your innovative ideas off the ground.

    Impact and Result

    • Build and test a prototype in four days using Info-Tech’s Innovation Design Sprint Methodology.
    • Create an environment for co-creation between IT and the business.
    • Learn techniques for socializing and selling your ideas to business stakeholders.
    • Refine your prototype through rapid iteration and user-experience testing.
    • Socialize design thinking culture, tactics, and methods with the business.

    Prototype With an Innovation Design Sprint Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should evaluate your ideas using a design sprint, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand and ideate

    Define the problem and start ideating potential solutions.

    • Prototype With an Innovation Design Sprint – Day 1: Understand and Ideate
    • Prototyping Workbook

    2. Divide and conquer

    Split off into prototyping teams to build and test the first-iteration prototypes

    • Prototype With an Innovation Design Sprint – Day 2: Divide and Conquer
    • Research Study Log Tool

    3. Unite and integrate

    Integrate the best ideas from the first iterations and come up with a team solution to the problem.

    • Prototype With an Innovation Design Sprint – Day 3: Unite and Integrate
    • Prototype One Pager

    4. Build and sell

    Build and test the team’s integrated prototype, decide on next steps, and come up with a pitch to sell the solution to business executives.

    • Prototype With an Innovation Design Sprint – Day 4: Build and Sell
    [infographic]

    Workshop: Prototype With an Innovation Design Sprint

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand and Ideate

    The Purpose

    Align the team around a well-defined business problem and start ideating solutions.

    Key Benefits Achieved

    Ideate solutions in the face of organizational cconstraints and characterize the success of the prototype.

    Activities

    1.1 Frame the problem.

    1.2 Develop evaluation criteria.

    1.3 Diverge and converge.

    Outputs

    Problem statement(s)

    Evaluation criteria

    Ideated solutions

    2 Divide and Conquer

    The Purpose

    Break off into teams to try and develop solutions that address the problem in unique ways.

    Key Benefits Achieved

    Develop and test a first-iteration prototype.

    Activities

    2.1 Design first prototypes in teams.

    2.2 Conduct UX testing.

    Outputs

    First-iteration prototypes

    User feedback and data

    3 Unite and Integrate

    The Purpose

    Bring the team back together to develop a team vision of the final prototype.

    Key Benefits Achieved

    Integrated, second-iteration prototype.

    Activities

    3.1 Create and deliver prototype pitches.

    3.2 Integrate prototypes.

    Outputs

    Prototype practice pitches

    Second-iteration prototype

    4 Build and Sell

    The Purpose

    Build and test the second prototype and prepare to sell it to business executives.

    Key Benefits Achieved

    Second-iteration prototype and a budget pitch.

    Activities

    4.1 Conduct second round of UX testing.

    4.2 Create one pager and budget pitch.

    Outputs

    User feedback and data

    Prototype one pager and budget pitch

    Considerations to Optimize Container Management

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    Do you experience challenges with the following:

    • Equipping IT operations processes to manage containers.
    • Choosing the right container technology.
    • Optimizing your infrastructure strategy for containers.

    Our Advice

    Critical Insight

    • Plan ahead to ensure your container strategy aligns with your infrastructure roadmap. Before deciding between bare metal and cloud, understand the different components of a container management solution and plan for current and future infrastructure services.
    • When selecting tools from multiple sources, it is important to understand what each tool should and should not meet. This holistic approach is necessary to avoid gaps and duplication of effort.

    Impact and Result

    Use the reference architecture to plan for the solution you need and want to deploy. Infrastructure planning and strategy optimizes the container image supply chain, uses your current infrastructure, and reduces costs for compute and image scan time.

    Considerations to Optimize Container Management Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Considerations to Optimize Container Management Deck – A document to guide you design your container strategy.

    A document that walks you through the components of a container management solution and helps align your business objectives with your current infrastructure services and plan for your future assets.

    • Considerations to Optimize Container Management Storyboard

    2. Container Reference Architecture – A best-of-breed template to help you build a clear, concise, and compelling strategy document for container management.

    Complete the reference architecture tool to strategize your container management.

    • Container Reference Architecture
    [infographic]

    Further reading

    Considerations to Optimize Container Management

    Design a custom reference architecture that meets your requirements.

    Analyst Perspective

    Containers have become popular as enterprises use DevOps to develop and deploy applications faster. Containers require managed services because the sheer number of containers can become too complex for IT teams to handle. Orchestration platforms like Kubernetes can be complex, requiring management to automatically deploy container-based applications to operating systems and public clouds. IT operations staff need container management skills and training.

    Installing and setting up container orchestration tools can be laborious and error-prone. IT organizations must first implement the right infrastructure setup for containers by having a solid understanding of the scope and scale of containerization projects and developer requirements. IT administrators also need to know how parts of the existing infrastructure connect and communicate to maintain these relationships in a containerized environment. Containers can run on bare metal servers, virtual machines in the cloud, or hybrid configurations, depending on your IT needs

    Nitin Mukesh, Senior Research Analyst, Infrastructure and Operations

    Nitin Mukesh
    Senior Research Analyst, Infrastructure and Operations
    Info-Tech Research Group

    Executive Summary

    Your Challenge Common Obstacles Info-Tech’s Approach

    The container software market is constantly evolving. Organizations must consider many factors to choose the right container management software for their specific needs and fit their future plans.

    It's important to consider your organization's current and future infrastructure strategy and how it fits with your container management strategy. The container management platform you choose should be compatible with the existing network infrastructure and storage capabilities available to your organization.

    IT operations staff have not been thinking the same way as developers who have now been using an agile approach for some time. Container image builds are highly automated and have several dependencies including scheduling, testing, and deployment that the IT staff is not trained for or lack the ability to create anything more than a simple image.

    Use the reference architecture to plan for the solution you need and want to deploy. Infrastructure planning and strategy optimizes the container image supply chain and reduces costs for compute and image scan time.

    Plan ahead to ensure your container strategy aligns with your infrastructure roadmap. Before deciding between bare metal and cloud, understand the different components of a container management solution and plan for current and future infrastructure services.

    Your challenge

    Choosing the right container technology: IT is a rapidly changing and evolving market, with startups and seasoned technology vendors maintaining momentum in everything from container platforms to repositories to orchestration tools. The rapid evolution of container platform components such as orchestration, storage, networking, and system services such as load balancing has made the entire stack a moving target.

    However, waiting for the industry to be standardized can be a recipe for paralysis, and waiting too long to decide on solutions and approaches can put a company's IT operations in catch-up mode.

    Keeping containers secure: Security breaches in containers are almost identical to operating system level breaches in virtual machines in terms of potential application and system vulnerabilities. It is important for any DevOps team working on container and orchestration architecture and management to fully understand the potential vulnerabilities of the platforms they are using.

    Optimize your infrastructure strategy for containers: One of the challenges enterprise IT operations management teams face when it comes to containers is the need to rethink the underlying infrastructure to accommodate the technology. While you may not want to embrace the public cloud for your critical applications just yet, IT operations managers will need an on-premises infrastructure so that applications can scale up and down the same way as they are containerized.

    Common ways organizations use containers

    A Separation of responsibilities
    Containerization provides a clear separation of responsibilities as developers can focus on application logic and dependencies, while IT operations teams can focus on deployment and management instead of application details such as specific software versions and configurations.

    B Workload portability
    Containers can run almost anywhere: physical servers or on-premise data centers on virtual machines or developer machines, as well as public clouds on Linux, Windows, or Mac operating systems, greatly easing development and deployment.

    “Lift and shift” existing applications into a modern cloud architecture. Some organizations even use containers to migrate existing applications to more modern environments. While this approach provides some of the basic benefits of operating system virtualization, it does not provide all the benefits of a modular, container-based application architecture.

    C Application isolation
    Containers virtualize CPU, memory, storage, and network resources at the operating system level, providing developers with a logically isolated view of the operating system from other applications.

    Source: TechTarget, 2021

    What are containers and why should I containerize?

    A container is a partially isolated environment in which an application or parts of an application can run. You can use a single container to run anything from small microservices or software processes to larger applications. Inside the container are all the necessary executable, library, and configuration files. Containers do not contain operating system images. This makes them lighter and more portable with much less overhead. Large application deployments can deploy multiple containers into one or more container clusters (CapitalOne, 2020).

    Containers have the following advantages:

    • Reduce overhead costs: Because containers do not contain operating system images, they require fewer system resources than traditional or hardware virtual machine environments.
    • Enhanced portability: Applications running in containers can be easily deployed on a variety of operating systems and hardware platforms.
    • More consistent operations: DevOps teams know that applications in containers run the same no matter where they are deployed.
    • Efficiency improvement: Containers allow you to deploy, patch, or scale applications faster.
    • Develop better applications: Containers support Agile and DevOps efforts to accelerate development and production cycles.

    Source: CapitalOne, 2020

    Container on the cloud or on-premise?

    On-premises containers Public cloud-based containers

    Advantages:

    • Full control over your container environment.
    • Increased flexibility in networking and storage configurations.
    • Use any version of your chosen tool or container platform.
    • No need to worry about potential compliance issues with data stored in containers.
    • Full control over the host operating system and environment.

    Disadvantages:

    • Lack of easy scalability. This can be especially problematic if you're using containers because you want to be more agile from a DevOps perspective.
    • No turnkey container deployment solution. You must set up and maintain every component of the container stack yourself.

    Advantages:

    • Easy setup and management through platforms such as Amazon Elastic Container Service or Azure Container Service. These products require significant Docker expertise to use but require less installation and configuration than on-premise installations.
    • Integrates with other cloud-based tools for tasks such as monitoring.
    • Running containers in the cloud improves scalability by allowing you to add compute and storage resources as needed.

    Disadvantages:

    • You should almost certainly run containers on virtual machines. That can be a good thing for many people; however, you miss out on some of the potential benefits of running containers on bare metal servers, which can be easily done.
    • You lose control. To build a container stack, you must use the orchestrator provided by your cloud host or underlying operating system.

    Info-Tech Insight
    Start-ups and small businesses that don't typically need to be closely connected to hardware can easily move (or start) to the cloud. Large (e.g. enterprise-class) companies and companies that need to manage and control local hardware resources are more likely to prefer an on-premises infrastructure. For enterprises, on-premises container deployments can serve as a bridge to full public cloud deployments or hybrid private/public deployments. The answer to the question of public cloud versus on premises depends on the specific needs of your business.

    Container management

    From container labeling that identifies workloads and ownership to effective reporting that meets the needs of different stakeholders across the organization, it is important that organizations establish an effective framework for container management.

    Four key considerations for your container management strategy:

    01 Container Image Supply Chain
    How containers are built

    02 Container Infrastructure and Orchestration
    Where and how containers run together

    03 Container Runtime Security and Policy Enforcement
    How to make sure your containers only do what you want them to do

    04 Container Observability
    Runtime metrics and debugging

    To effectively understand container management solutions, it is useful to define the various components that make up a container management strategy.

    1: Container image supply chain

    To run a workload as a container, it must first be packaged into a container image. The image supply chain includes all libraries or components that make up a containerized application. This includes CI/CD tools to test and package code into container images, application security testing tools to check for vulnerabilities and logic errors, registries and mirroring tools for hosting container images, and attribution mechanisms such as image signatures for validating images in registries.

    Important functions of the supply chain include the ability to:

    • Scan container images in registries for security issues and policy compliance.
    • Verify in-use image hashes have been scanned and authorized.
    • Mirror images from public registries to isolate yourself from outages in these services.
    • Attributing images to the team that created them.

    Source: Rancher, 2022

    Info-Tech Insight
    It is important to consider disaster recovery for your image registry. As mentioned above, it is wise to isolate yourself from registry disruptions. However, external registry mirroring is only one part of the equation. You also want to make sure you have a high availability plan for your internal registry as well as proper backup and recovery processes. A highly available, fault-tolerant container management platform is not just a runtime environment.

    2: Container infrastructure and orchestration

    Orchestration tools

    Once you have a container image to run, you need a location to run it. That means both the computer the container runs on and the software that schedules it to run. If you're working with a few containers, you can make manual decisions about where to run container images, what to run with container images, and how best to manage storage and network connectivity. However, at scale, these kinds of decisions should be left to orchestration tools like Kubernetes, Swarm, or Mesos. These platforms can receive workload execution requests, determine where to run based on resource requirements and constraints, and then actually launch that workload on its target. And if a workload fails or resources are low, it can be restarted or moved as needed.

    Source: DevOpsCube, 2022

    Storage

    Storage is another important consideration. This includes both the storage used by the operating system and the storage used by the container itself. First, you need to consider the type of storage you actually need. Can I outsource my storage concerns to a cloud provider using something like Amazon Relational Database Service instead? If not, do you really need block storage (e.g. disk) or can an external object store like AWS S3 meet your needs? If your external object storage service can meet your performance and durability requirements as well as your governance and compliance needs, you're in luck. You may not have to worry about managing the container's persistent storage. Many external storage services can be provisioned on demand, support discrete snapshots, and some even allow dynamic scaling on demand.

    Networking

    Network connectivity inside and outside the containerized environment is also very important. For example, Kubernetes supports a variety of container networking interfaces (CNIs), each providing different functionality. Questions to consider here are whether you can set traffic control policies (and the OSI layer), how to handle encryption between workloads and between workloads and external entities, and how to manage traffic import for containerized workloads. The impact of these decisions also plays a role on performance.

    Backups

    Backups are still an important task in containerized environments, but the backup target is changing slightly. An immutable, read-only container file system can be recreated very easily from the original container image and does not need to be backed up. Backups or snapshots on permanent storage should still be considered. If you are using a cloud provider, you should also consider fault domain and geo-recovery scenarios depending on the provider's capabilities. For example, if you're using AWS, you can use S3 replication to ensure that EBS snapshots can be restored in another region in case of a full region outage.

    3: Container runtime security and policy enforcement

    Ensuring that containers run in a place that meets the resource requirements and constraints set for them is necessary, but not sufficient. It is equally important that your container management solution performs continuous validation and ensures that your workloads comply with all security and other policy requirements of your organization. Runtime security and policy enforcement tools include a function for detecting vulnerabilities in running containers, handling detected vulnerabilities, ensuring that workloads are not running with unnecessary or unintended privileges, and ensuring that only other workloads that need to be allowed can connect.

    One of the great benefits of (well implemented) containerized software is reducing the attackable surface of the application. But it doesn't completely remove it. This means you need to think about how to observe running applications to minimize security risks. Scanning as part of the build pipeline is not enough. This is because an image without vulnerabilities at build time can become a vulnerable container because new flaws are discovered in its code or support libraries. Instead, some modern tools focus on detecting unusual behavior at the system call level. As these types of tools mature, they can make a real difference to your workload’s security because they rely on actual observed behavior rather than up-to-date signature files.

    4: Container observability

    What’s going on in there?

    Finally, if your container images are being run somewhere by orchestration tools and well managed by security and policy enforcement tools, you need to know what your containers are doing and how well they are doing it. Orchestration tools will likely have their own logs and metrics, as will networking layers, and security and compliance checking tools; there is a lot to understand in a containerized environment. Container observability covers logging and metrics collection for both your workloads and the tools that run them.

    One very important element of observability is the importance of externalizing logs and metrics in a containerized environment. Containers come and go, and in many cases the nodes running on them also come and go, so relying on local storage is not recommended.

    The importance of a container management strategy

    A container management platform typically consists of a variety of tools from multiple sources. Some container management software vendors or container management services attempt to address all four key components of effective container management. However, many organizations already have tools that provide at least some of the features they need and don't want to waste existing licenses or make significant changes to their entire infrastructure just to run containers.

    When choosing tools from multiple sources, it's important to understand what needs each tool meets and what it doesn't. This holistic approach is necessary to avoid gaps and duplication of effort.

    For example, scanning an image as part of the build pipeline and then rescanning the image while the container is running is a waste of CPU cycles in the runtime environment. Similarly, using orchestration tools and separate host-based agents to aggregate logs or metrics can waste CPU cycles as well as storage and network resources.

    Planning a container management strategy

    1 DIY, Managed Services, or Packaged Products
    Developer satisfaction is important, but it's also wise to consider the team running the container management software. Migrating from bare metal or virtual machine-based deployment methodologies to containers can involve a significant learning curve, so it's a good idea to choose a tool that will help smooth this curve.
    2 Kubernetes
    In the world of container management, Kubernetes is fast becoming the de facto standard for container orchestration and scheduling. Most of the products that address the other aspects of container management discussed in this post (image supply chain, runtime security and policy enforcement, observability) integrate easily with Kubernetes. Kubernetes is open-source software and using it is possible if your team has the technical skills and the desire to implement it themselves. However, that doesn't mean you should automatically opt to build yourself.
    3 Managed Kubernetes
    Kubernetes is difficult to implement well. As a result, many solution providers offer packaged products or managed services to facilitate Kubernetes adoption. All major cloud providers now offer Kubernetes services that reduce the operational burden on your teams. Organizations that have invested heavily in the ecosystem of a particular cloud provider may find this route suitable. Other organizations may be able to find a fully managed service that provides container images and lets the service provider worry about running the images which, depending on the cost and capacity of the organization, may be the best option.
    4 Third-Party Orchestration Products
    A third approach is packaged products from providers that can be installed on the infrastructure (cloud or otherwise). These products can offer several potential advantages over DIY or cloud provider offerings, such as access to additional configuration options or cluster components, enhanced functionality, implementation assistance and training, post-installation product support, and reduced risk of cloud provider lock-in.

    Source: Kubernetes, 2022; Rancher, 2022

    Infrastructure considerations

    It's important to describe your organization’s current and future infrastructure strategy and how it fits into your container management strategy. It’s all basic for now, but if you plan to move to a virtual machine or cloud provider next year, your container management solution should be able to adapt to your environment now and in the future. Similarly, if you’ve already chosen a public cloud, you may want to make sure that the tool you choose supports some of the cloud options, but full compatibility may not be an important feature.

    Infrastructure considerations extend beyond computing. Choosing a container management platform should be compatible with the existing network infrastructure and storage capacity available to your organization. If you have existing policy enforcement, monitoring, and alerting tools, the ideal solution should be able to take advantage of them. Moving to containers can be a game changer for developers and operations teams, so continuing to use existing tools to reduce complexity where possible can save time and money.

    Leverage the reference architecture to guide your container management strategy

    Questions for support transition

    Using the examples as a guide, complete the tool to strategize your container management

    Download the Reference Architecture

    Bibliography

    Mell, Emily. “What is container management and why is it important?” TechTarget, April 2021.
    https://www.techtarget.com/searchitoperations/definition/container-management-software#:~:text=A%20container%20management%20ecosystem%20automates,operator%20to%20keep%20up%20with

    Conrad, John. “What is Container Orchestration?” CapitalOne, 24 August 2020.
    https://www.capitalone.com/tech/cloud/what-is-container-orchestration/?v=1673357442624

    Kubernetes. “Cluster Networking.” Kubernetes, 2022.
    https://kubernetes.io/docs/concepts/cluster-administration/networking/

    Rancher. “Comparing Kubernetes CNI Providers: Flannel, Calico, Canal, and Weave.” Rancher, 2022.
    https://www.suse.com/c/rancher_blog/comparing-kubernetes-cni-providers-flannel-calico-canal-and-weave/

    Wilson, Bob. “16 Best Container Orchestration Tools and Services.” DevopsCube, 5 January 2022.
    https://devopscube.com/docker-container-clustering-tools/

    Foster Data-Driven Culture With Data Literacy

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    Organizations are joining the wave and adopting machine learning and artificial intelligence (AI) to unlock the value in their data and power their competitive advantage. But to succeed with these complex analytics programs, they need to begin by looking at their data – empowering their people to realize and embrace the valuable insights within the organization’s data.

    The key to achieve becoming a data-driven organization is to foster a strong data culture and equip employees with data skills through an organization-wide data literacy program.

    Our Advice

    Critical Insight

    • Start with real business problems in a hands-on format to demonstrate the value of data.
    • Use a formalized organization-wide approach to data literacy program to bridge the data skills gap.
    • Provide relevant and practical training programs tailored to different learning styles and tenures (e.g. onboarding, development plan).

    Impact and Result

    Data literacy is critical to the success of digital transformation and AI analytics. Info-Tech’s approach to creating a sustainable and effective data literacy program is recognizing it is:

    • More than just technical training. A data literacy program isn’t just about data; it encompasses aspects of business, IT, and data.
    • More than a one-off exercise. To keep the literacy skills alive the program must be regular, sustainable, and tailored to different needs across all levels of the organization.
    • More than one delivery format. Different delivery methods need to be considered to suit various learning styles to ensure an effective delivery.

    Foster Data-Driven Culture With Data Literacy Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Foster Data-Driven Culture With Data Literacy Storyboard – A step-by-step guide to help organizations build an effective and sustainable data literacy program that benefits all employees who work with data.

    Data literacy as part of the data governance strategic program should be launched to all levels of employees that will help your organization bridge the data knowledge gap at all levels of the organization. This research recommends approaches to different learning styles to address data skill needs and helps members create a practical and sustainable data literacy program.

    • Foster Data-Driven Culture With Data Literacy Storyboard

    2. Fundamental Data Literacy Program Template – A document that provides an example of a fundamental data literacy program.

    Kick off a data awareness program that explains the fundamental understanding of data and its lifecycle. Explore ways to create or mature the data literacy program with smaller amounts of information on a more frequent basis.

    • Fundamental Data Literacy Program Template
    [infographic]

    Further reading

    Foster Data-Driven Culture With Data Literacy

    Data literacy is an essential part of a data-driven culture, bridging the data knowledge gaps across all levels of the organization.

    Analyst Perspective

    Data literacy is the missing link to becoming a data-driven organization.

    “Digital transformation” and “data driven” are two terms that are inseparable. With organizations accelerating in their digital transformation roadmap implementation, organizations need to invest in developing data skills with their people. Talent is scarce and the demand for data skills is huge, with 70% of employees expected to work heavily with data by 2025. There is no time like the present to launch an organization-wide data literacy program to bridge the data knowledge gap and foster a data-driven culture.

    Data literacy training is as important as your cybersecurity training. It impacts all levels of the organization. Data literacy is critical to success with digital transformation and AI analytics.

    Annabel Lui

    Principal Advisory Director, Data & Analytics Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    Organizations are joining the wave and adopting machine learning (ML) and artificial intelligence (AI) to unlock the value in their data and power their competitive advantage. But to succeed with these complex analytics programs, they need to begin by empowering their people to realize and embrace the valuable insights within the organization’s data.

    The key to becoming a data-driven organization is to foster a strong data culture and equip people with data skills through an organization-wide data literacy program.

    Common Obstacles

    Challenges the data leadership is likely to face as digital transformation initiatives drive intensified competition:

    • Resistance to change
    • Technological distractions
    • “Shadow data”
    • Difficulty securing resources and skilled data professionals
    • Inability to appreciate the value of data and its meaning for users – even fear of it

    Info-Tech's Approach

    We interviewed data leaders and instructors to gather insights about investing in data:

    • Start with real business problems in a hands-on format to demonstrate the value of data.
    • Implement a formalized organization-wide approach to data literacy program to bridge the data skill gap.
    • Provide relevant and practical training programs tailored to different learning styles and tenures (e.g. onboarding,development plan).

    Info-Tech Insight

    By thoughtfully designing a data literacy training program for the audience's own experience, maturity level, and learning style, organizations build the data-driven and engaged culture that helps them to unlock their data's full potential and outperform other organizations.

    Your Challenge

    Data literacy is the missing link to drive business outcomes from data.

    • Having a data-driven culture as an organization’s mission statement without implementing a data literacy program is like making an empty promise and leaving the value unrealized and unattainable.
    • A study conducted by the Data Literacy Project clearly indicates that organizations with aggressive data literacy programs will outperform those who do not have such programs. By 2030, data literacy will be one of the most sought-after skill sets. All employees require data literacy skills.
    • Everyone has a role in data. From employees who are actively involved in data collection to operational teams who create reports with analytics tools and finally to executives who use data to make business decisions – they all require continuous data literacy training in a data-driven organization. Because of differences in maturity, data literacy strategies cannot be one-size-fits-all.

    “Data literacy is the ability to read, work with, analyze, and communicate with data. It's a skill that empowers all levels of workers to ask the right questions of data and machines, build knowledge, make decisions, and communicate meaning to others.” – Qlik, n.d.

    75% of organizational employees have access to data tools – only 21% demonstrated confidence in their data skills.

    Source: Accenture, 2020.

    89% of C-level executives expect team members to explain how data has informed their decisions, but only 11% employees are fully confident in their ability to read, analyze, work with, and communicate with data

    Source: Qlik, 2022.

    Data debt or data asset?

    Manage your data as strategic assets.

    “[Data debt is] when you have undocumented, unused, incomplete, and inconsistent data,” according to Secoda (2023). “When … data debt is not solved, data teams could risk wasting time managing reports no one uses and producing data that no one understands.”

    Signs of data debt when considering investing in data literacy:

    • Lack of definition and understanding of data terms, therefore they don’t speak the same language. Without data literacy, an organization will not succeed in becoming a data-driven organization.
    • Putting data literacy as a low priority. Organization sees this as “another” training to put on the list and keeps it on the back burner.
    • Data literacy is not seen as the number one skill set needed in the organization. However, anyone who works with data requires data skills.
    • End users are not trained on self-serve features and tools.
    • Focusing on a minority group of people rather than everyone in the organization or seeing it as a one-off exercise.
    • Delays or failure to deliver digital transformation projects due to lack of data skills and data access issues.

    66%

    of organizations say a backlog of data debt is impacting new data management initiatives.

    40%

    of organizations say individuals within the business do not trust data insights.

    30%

    of organizations are unable to become data-driven.

    Source: Experian, 2020

    Info-Tech’s Approach

    Data literacy is critical to success with digital transformation and AI analytics.

    Diagram showing components of Data literacy: 1 - Data: understand your data, 2 - Business: define the purpose, 3 - IT: Introduce new ways of working

    The Info-Tech difference:

    1. More than just technical training. Data literacy program isn’t just about data but rather encompasses aspects of business, IT, and data.
    2. More than a one-off exercise. To keep literacy skills alive, the program must be routine and sustainable, tailored to different needs across all levels of the organization.
    3. More than one delivery format. Different delivery methods need to be considered to suit various learning styles.

    Data needs to be processed

    Data – facts – are organized, processed, and given meaning to become insights.

    Data, information, knowledge, insight, wisdom

    Image source: Welocalize, 2020.

    Data represents a discrete fact or event without relation to other things (e.g. it is raining). Data is unorganized and not useful on its own.

    Information organizes and structures data so that it is meaningful and valuable for a specific purpose (i.e. it answers questions). Information is a refined form of data.

    When information is combined with experience and intuition, it results in knowledge. It is our personal map/model of the world.

    Knowledge set with context generates insight. We become knowledgeable as a result of reading, researching, and memorizing (i.e. accumulating information).

    Wisdom means the ability to make sound judgments. Wisdom synthesizes knowledge and experiences into insights.

    Investment in data literacy is a game changer.

    Data literacy is the ability to collect, manage, evaluate, and apply data in a critical manner.

    A data-driven culture is “an operating environment that seeks to leverage data whenever and wherever possible to enhance business efficiency and effectiveness” (Forbes).

    Info-Tech Insight

    Data-driven culture refers to a workplace where decisions are made based on data evidence, not on gut instinct.

    Info-Tech’s methodology for building a data literacy program

    Phase Steps

    1. Define Data Literacy Objectives

    1.1 Understand organization’s needs

    1.2 Create vision and objective for data literacy program

    2. Assess Learning Style and Align to Program Design

    2.1 Create persona and identify audience

    2.2 Assess learning style and align to program design

    2.3 Determine the right delivery method

    3. Socialize Roadmap and Milestones

    3.1 Establish a roadmap

    3.2 Set key performance metrics and milestones

    Phase Outcomes

    Identify key objectives to establish and grow the data literacy program by articulating the problem and solutions proposed.

    Assess each audience’s learning style and adapt the program to their unique needs.

    Show a roadmap with key performance indicators to track each milestone and tell a data story.

    Insight Summary

    “In a world of more data, the companies with more data-literate people are the ones that are going to win.”

    – Miro Kazakoff, senior lecturer, MIT Sloan, in MIT Sloan School of Management, 2021

    Overarching insight

    By thoughtfully designing a data literacy training program personalized to each audience's maturity level, learning style, and experience, organizations can develop and grow a data-driven culture that unlocks the data's full potential for competitive differentiation.

    Module 1 insight

    We can learn a lot from each other. Literacy works both ways – business data stewards learn to “speak data” while IT data custodians understand the business context and value. Everyone should strive to exchange knowledge.

    Module 2 insight

    Avoid traditional classroom teaching – create a data literacy program that is learner-centric to allow participants to learn and experiment with data.

    Aligning program design to those learning styles will make participants more likely to be receptive to learning a new skill.

    Module 3 insight

    A data literacy program isn’t just about data but rather encompasses aspects of business, IT, and data. With executive support and partnership with business, running a data literacy program means that it won’t end up being just another technical training. The program needs to address why, what, how questions.

    Tactical insight

    A lot of programs don’t include the fundamentals. To get data concepts to stick, focus on socializing the data/information/knowledge/wisdom foundation.

    Tactical insight

    Many programs speak in abstract terms. We present case studies and tangible use cases to personalize training to the audience’s world and showcase opportunities enabled through data.

    Key performance indicators (KPIs) for your data literacy program

    How do you know if your data literacy program is successful? Here are some useful KPIs:

    Program Adoption Metrics

    • Percentage of employees attending data literacy training
    • Percentage of participants who report gains in data management knowledge after training sessions
    • Maturity assessment result
    • Survey and diagnostic feedback before and after training
    • Trend analysis of overall data literacy program

    Operational Metrics

    • Number of requests for analytics/reporting services
    • Number of reports created by users
    • Speed and quality of business decisions
    • User satisfaction with reports and analytics services
    • Improved business performance (customer satisfaction)
    • Improved valuation of organization data

    A data-driven culture builds tools and skills, builds users’ trust in the quality of data across sources, and raises the skills and understanding among the frontlines by encouraging everyone to leverage data for critical thinking and innovation.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    Workshop

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    Consulting

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of the project."

    Diagnostics and consistent frameworks are used throughout all four options.

    Workshop Overview

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Session 1

    Session 2

    Session 3

    Session 4

    Activities

    Define Data Literacy Objectives

    1.1 Review Data Culture Diagnostic results

    1.2 Identify business context: business goals, initiatives

    1.3 Create vision and objective for data literacy program

    Assess Learning Style and Align to Program Design

    2.1 Identify audience

    2.2 Assess learning style and align to program design

    2.3 Determine the right delivery method

    Build a Data Literacy Roadmap and Milestones

    3.1 Identify program initiatives and topics

    3.2 Determine delivery methods

    3.3 Build the data literacy roadmap

    Operational Strategy to implement Data Literacy

    4.1 Identify key performance metrics

    4.2 Identify owners and document RACI matrix

    4.3 Discuss next steps and wrap up.

    Deliverables

    1. Diagnostics reports (data culture survey)
    2. Vision and value statement
    1. Assessment of audience covering all levels of organization
    1. List of key program initiatives and topics
    2. Allocation of delivery methods
    3. Roadmap
    1. Data literacy metrics
    2. List of owners and roles and responsibilities
    3. Next step and implementation schedule

    Phase 1

    Define Data Literacy Objectives

    Phase 1: step 1 - Understand organization's needs, step 2 - Create vision and objective for data literacy program.

    Foster Data-Driven Culture With Data Literacy

    This phase will walk you through the following activities:

    • Understand the organization’s needs.
    • Create vision and objective for data literacy program.

    This phase involves the following participants:

    • Data governance sponsor
    • Data owners
    • Data stewards
    • Data custodians

    1.1 Gauge your organization’s current data culture

    Conduct data culture survey or diagnostic.

    1. Identify members of the data user base, data consumers, and other key stakeholders for surveying.
    2. Conduct an information session to introduce Info-Tech’s Data Culture Diagnostic survey. Explain the objective and importance of the survey and its role in helping to understand the organization’s current data culture and inform the improvement of that culture.
    3. Roll out the Info-Tech Data Culture Diagnostic survey to the identified users and stakeholders.
    4. Debrief and document the results and scorecard in the Data Strategy Stakeholder Interview Guide and Findings document.

    Input

    • Email addresses of participants in your organization who should receive the survey

    Output

    • Your organization’s Data Culture Scorecard for understanding current data culture as it relates to the use and consumption of data
    • An understanding of whether data is currently perceived to be an asset to the organization

    Materials

    • Info-Tech’s Data Culture Diagnostic service

    Participants

    • Participants include those at the senior leadership level through to middle management, as well as other business stakeholders at varying levels across the organization
    • Data owners, stewards, and custodians
    • Core data users and consumers

    Contact your Info-Tech Account Representative for details on launching a Data Culture Diagnostic.

    1.2 Define data literacy objectives

    1. Understand the organization’s needs by identifying opportunities and challenges relating to data. Document the described real-life examples.
    2. Categorize the list and identify areas where data literacy can address the business problem.
    3. Create a vision statement for the data literacy program, ensuring that it covers all levels of the organization.
    4. Articulate the intended targets and goals in planning for a data literacy program.

    Input

    • List of opportunities and challenges relating to data
    • Relevant business real-life examples

    Output

    • Categorized list of data literacy needs
    • Vision for literacy program
    • Targets and goals

    Materials

    • Whiteboard/flip charts
    • Sticky notes

    Participants

    • CDO or sponsor
    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data governance working group

    Quick wins for improving data literacy

    Data collected through Info-Tech’s Data Culture Diagnostic suggests three ways to improve data literacy:

    87%

    think more can be done to define and document commonly used terms with methods such as a business data glossary.

    68%

    think they can have a better understanding of the meaning of all data elements that are being captured or managed.

    86%

    feel that they can have more training in terms of tools as well as on what data is available at the organization.

    Source: Info-Tech Research Group's Data Culture Diagnostic, 2022; N=2,652

    Quick Wins

    • Create a business data glossary to document and define common terms.
    • Provide easy access to the business data glossary and procedures on how data is captured and managed.
    • Launch an organization-wide data literacy program.

    Delivering value is a means and the goal

    Start with real business problems in a hands-on format to demonstrate the value of data.

    Identify business problem:

    • Business decisions without facts are just guesses.
    • Management spends a lot of time finding and fixing data.
    • Unknown challenges on data assets and risk.
    • Incomplete view of customer/client and industry.
    • Not ready for modern data opportunities (e.g. artificial intelligence).

    Create an objective

    Treat data as a strategic asset to gain insight into our customers for all levels of organization.

    The solution: Data-driven culture powered by people who speak data.

    • Data dictionary
    • Data literacy
    • Trusted single source
    • Access to analytics tools
    • Decision making

    "According to Forrester, 91% of organizations find it challenging to improve the use of data insights for decision-making – even though 90% see it as a priority. Why the disconnect? A lack of data literacy."

    – Alation, 2020

    Fundamental data literacy

    Data literacy is more than just a technical training or a one-off exercise.

    Info-Tech provides various topics suited for a data literacy program that can accommodate different data skill requirements and encompasses relevant aspects of business, IT, and data.

    Info-Tech Research Group’s Data Literacy Program

    Use discovery and diagnostics to understand users’ comfort level and maturity with data.

    Data lunch 'n' learn

    • The power and value of data
    • Everyone is a data steward
    • Becoming data literate
    • Data 101
    • The future is data
    1 hour
    For: General audience, senior leadership, data leads, change management

    Speak data

    • What is data
    • Meet the data team
    • Day in the life of a steward
    • How data impacts you
    • Tools of the trade
    1/2 day
    For: New stewards, data owners, pre-data strategy workshop

    Your data story

    • Ask the right questions
    • Find the top five data elements
    • Understand your data
    • Present your data story
    • Lessons from COVID-19
    1/2 day
    For: New stewards, business data owners, pre-BI/analytics workshop

    Phase 2

    Assess Learning Style and Align to Program Design

    Phase 2: step 1 - Identify audience, step 2 - Access learning style and align to program design, step 3 - Determine the right delivery method.

    Foster Data-Driven Culture With Data Literacy

    This phase will walk you through the following activities:

    • Identify your audience.
    • Assess learning styles and align them to the data program design.
    • Determine the right delivery method.

    This phase involves the following participants:

    • Data governance sponsor
    • Data owners
    • Data stewards
    • Data custodians

    Avoid common pitfalls

    75%

    feel that training was too long to remember or to apply in their day-to-day work.

    21%

    find training had insufficient follow-up to help them apply on the job.

    Source: Grovo, 2018.

    1. Information Overload

      Trying to cover too much useful information results in overwhelm and does not deliver on key training objectives.
    2. Limited Implementation

      Learning is only the beginning. The real results are obtained when learning is followed by practice, which turns new knowledge into reliable habits.
    3. Lack of Organizational Alignment

      Implementing training without a clear link to organizational objectives leaves you unable to clearly communicate its value, undermines your ability to secure buy-in from attendees and executives, and leaves you unable to verify that the training is actually improving effectiveness.

    2.1 Understand learning style

    1. Create persona and identify the audiences and their roles in data across all levels of the organization.
    2. Identify the data program initiatives and assign the best delivery method to each initiative.
    3. Assign participants to each program initiative based on their skill gap and learning style.

    Input

    • List of audiences, their roles, and tenures
    • Data skill gap assessment
    • List of literacy program initiatives/topics

    Output

    • Target audience grouping
    • List of program initiatives with assigned groups

    Materials

    • Whiteboard/flip charts
    • Sticky notes

    Participants

    • CDO or sponsor
    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data governance working group

    You and data

    Is data an integral part of your work?

    Do you feel comfortable finding and using data in your organization?

    • Many people feel intimidated by data and therefore miss out on what data can do for them.
    • Often the obstacle is language. If you don’t understand the semantics around data, you will not feel confident to contribute to discussions around data.
    • You use data every day but need additional vocabulary to understand how to handle it properly.
    • Data literacy is the ability to “speak data” and to understand what data means (i.e. how to read charts and graphs, draw valid conclusions, and recognize when data is misinterpreted or used inappropriately to be misleading).
    • The business often doesn’t understand its role in data governance and how it informs and assists IT in responsible data management.

    Info-Tech Insight

    IT and data professionals need to understand the business as much as business needs to talk about data. Bidirectional learning and feedback improves the synergy between business and IT.

    Create personas

    Persona creation is a way to brainstorm ideas for the data literacy program.

    Choose a data role (e.g. data steward, data owner, data scientist).

    Describe the persona based on goals, priorities, tenures, preferred learning style, type of work with data.

    Identify data skill and level of skills required.

    Persona 1: Denise - Manager, People and Culture. Goals, priorities, tenure, data role, learning style, skill level

    Consider these other ways to brainstorm:

    • Review current in-flight projects.
    • Analyze types of data requests.
    • Understand needs by department.
    • Share learnings in a community of practice.

    Program design

    Categorize into six data skill areas

    Not everyone needs the same level of skill sets

    Bullseye board with skill levels (Innermost going outward): Expert, advanced, intermediate and Basic. The six data skill areas: 1. Understanding Data, 2. Find and Obtain Data, 3. Read, Interpret and Evaluate Data, 4. Manage Data, 5. Create and Use Data, 6. Tell a Story and Share Data are placed equally around in sections.

    Map the personas to the program

    Bridging the data knowledge gap.

    • Each component will promote the value of data to all levels of employees when demonstrating the right way for data to be understood, managed, and consumed in the organization.
    • Categorizing the data literacy program into six areas and levels of skill sets will provide clarity into which areas to focus on.
    • The program is intended to be implemented in stages, allowing the audience to learn and adopt the new skills. Leveraging in-flight projects for rolling out training will have a higher success because the need is already built into the project.
    Personas are placed at different points in the data skill area and skill level.

    Align program design to learning styles

    The four methods (Discussion, Information, Coaching, and Self-Discovery) are based on learner-centered model design rather than the traditional teacher-centered model.

    Info-Tech Insight

    Tailor your data literacy program to meet your organization’s needs, filling your range of knowledge gaps and catering to different levels of users.

    When it comes to rolling out a data literacy program, there is no one-size-fits-all solution. Your data literacy program is intended to spread knowledge throughout your organization. It should target everyone from executive leadership to management to subject matter experts across all functions of the business.

    Discussion method

    Delivery Method

    • Interactive format between instructor and learner
    • Instructor empowers and motivates learner through dialogues and exercises

    The imaginative learner

    The imaginative learner group likes to engage in feelings and spend time on reflection. This type of learner desires personal meaning and involvement. They focus on personal values for themselves and others and make connections quickly.

    For this group of learners, their question is: why should I learn this?

    Learning characteristics

    • Seek meaning
    • Need to be personally involved
    • Learn by listening and sharing ideas
    • Function through social interaction

    Information method

    Delivery Method

    • Instructor does most of the talking in the training
    • Instructor is teaching the content, delivering the training content, and demonstrating

    Analytical learner

    The analytical learner group likes to listen, to think about information, and to come up with ideas. They are interested in acquiring facts and delving into concepts and processes. They can learn effectively and enjoy doing independent research.

    For this group of learners, their question is: what should I learn?

    Learning characteristics

    • Seek and examine the facts
    • Need to know what experts think
    • Interested in ideas and concepts
    • Critique information and collect data
    • Function by adapting to experts

    Coaching method

    Delivery Method

    • Learning has on-the-job training or learning through role-play exercises
    • Instructor is coaching and facilitating learner

    Common sense learner

    The common sense learner group likes thinking and doing. They are satisfied when they can carry out experiments, build and design, and create usability. They like tinkering and applying useful ideas.

    For this group of learners, their question is: how should I learn?

    Learning characteristics

    • Seek usability
    • Need to know how things work
    • Learn by testing theories using practical methods
    • Use factual data to build concepts
    • Enjoy hands-on experience

    Self-discovery method

    Delivery Method

    • Interactive format between instructor and learner
    • Instructor provides evaluation and remedial instruction

    Common sense learner

    The dynamic learner group learns through doing and experiencing. They are continually looking for hidden possibilities and researching ideas to make original adjustments. They learn through trial and error and self-discovery.

    For this group of learners, their question is: what if I learn this?

    Learning characteristics

    • Seek hidden possibilities
    • Need to know what can be done with things
    • Learn by trial and error
    • Enjoy variety and excel in being flexible

    Delivery method considerations

    There are four common ways to learn a new skill: by watching, conceptualizing, doing, and experiencing. The following are some suggestions on ways to implement your data literacy program through different delivery methods.

    There are four common ways to learn a new skill: by watching, conceptualizing, doing, and experiencing. The following are some suggestions on ways to implement your data literacy program through different delivery methods.

    Phase 3

    Map Out Data Literacy Roadmap and Milestones

    Phase 3: step 1 - Roadmap exercise, step 2 - Set key performance metrics and milestones.

    Foster Data-Driven Culture With Data Literacy

    This phase will walk you through the following activities:

    • Complete a roadmap exercise.
    • Set key performance metrics and milestones.

    This phase involves the following participants:

    • Data governance sponsor
    • Data owners
    • Data stewards
    • Data custodians

    3.1 Build the data literacy roadmap and milestones

    1-3 hours
    1. Gather the data literacy objectives and list of program initiatives with their assigned groups.
    2. Discuss each program initiative with the data literacy creation team, assigning content owners and estimating effort required to build the content.

    For the Gantt chart:

    • Input the roadmap start year.
    • List each data literacy topic and delivery method.
    • Populate the planned start and end dates for the prepopulated list of program initiatives.

    Input

    • List of data literacy topics with assigned groups
    • Vision statement of data literacy program
    • Data literacy objectives

    Output

    • Roadmap Gantt chart
    • List of program initiatives with start and end date
    • Content owner assignment

    Materials

    • Whiteboard/flip charts
    • Sticky notes
    • MS Projects/Excel

    Participants

    • CDO or sponsor
    • Key business stakeholders
    • Data stewards
    • Data custodians
    • Data governance working group

    Data literacy journey mapping

    Making it sustainable

    • Deliver the literacy program in stages to make it easier for the audience to consume the content.
    • Allow opportunities to apply the learnings at work.
    • Map out the data literacy trainings as they get delivered and identify gaps, if any. Continue to refine and adjust the program and delivery method for better outcome.
    • Set clear goals and KPIs measurement up front.
    • Conduct Info-Tech Research Group’s Data Culture Diagnostics to set the baseline and repeat the assessment in 12 to 18 months.
    • Assign champions to lead change and influence end users to adopt better processes.
    Data Literacy journey mapping. Different departments need different skills in data literacy.

    Research contributors

    Name

    Position

    Andrea Malick Advisory Director, Info-Tech Research Group
    Andy Neill AVP, Data and Analytics, Chief Enterprise Architect, Info-Tech Research Group
    Crystal Singh Research Director, Info-Tech Research Group
    Imad Jawadi Senior Manager, Consulting Advisory, Info-Tech Research Group
    Irina Sedenko Research Director, Info-Tech Research Group
    Reddy Doddipalli Senior Workshop Director, Info-Tech Research Group
    Sherwick Min Technical Counselor, Info-Tech Research Group
    Wayne Cain Principal Advisory Director, Info-Tech Research Group

    Info-Tech’s Data Literacy Program

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Session 1

    Session 2

    Session 3

    Session 4

    Activities

    Understand the WHY and Value of Data

    1.1 Business context, business objectives, and goals

    1.2 You and data

    1.3 Data journey from data to insights

    1.4 Speak data – common terminology

    Learn about the WHAT Through Data Flow

    2.1 Data creation

    2.2 Data ingestion

    2.3 Data accumulation

    2.4 Data augmentation

    2.5 Data delivery

    2.6 Data consumption

    Explore the HOW Through Data Visualization Training

    3.1 Ask the right questions

    3.2 Find the top five data elements

    3.3 Understand your data

    3.4 Present your data story

    3.5 Sharing of lessons learned

    Put Them All Together Through Data Governance Awareness

    4.1 Data governance framework

    4.2 Data roles and responsibilities

    4.3 Data domain and owners

    Deliverables

    1. Learning material for understanding the data fundamental and its terminology
    1. Learning material for data flow elements
    1. Learning material for data visualization
    1. Learning material for data governance awareness program

    Related Info-Tech Research

    Establish Data Governance

    Deliver measurable business value.

    Build a Robust and Comprehensive Data Strategy

    Key to building and fostering a data-driven culture.

    Create a Data Management Roadmap

    Streamline your data management program with our simplified framework.

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    Belissent, Jennifer, and Aaron Kalb. “Data Literacy: The Key to Data-Driven Decision Making.” Alation, April 2020. Web.

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    Johnson, A., et al., “How to Build a Strategy in a Digital World,” Compact, 2018, vol. 2. Web.

    LifeTrain. “Learning Style Quiz.” EMTrain, Web.

    Lambers, E., et al. “How to become data literate and support a data-drive culture.” Compact, 2018, vol. 4. Web.

    Marr, Benard. “Why is data literacy important for any business?” Bernard Marr & Co., 16 Aug. 2022. Web.

    Marr, Benard. “8 simple ways to enhance your data literacy skills.” Bernard Marr & Co., 16 Aug. 2022. Web/

    Mendoza, N.F. “Data literacy: Time to cure data phobia” Tech Republic, 27 Sept. 2022. Web.

    Mizrahi, Etai. “How to stay ahead of data debt and downtime?” Secoda, 17 April 2023. Web.

    Needham, Mass., “IDC FutureScape: Top 10 Predictions for the Future of Intelligence.” IDC, 5 Dec. 2022. Web.

    Paton, J., and M.A.P. op het Veld. “Trusted Analytics.” Compact, 2017, vol. 2. Web.

    Qlik. “Data Literacy to be Most In-Demand Skill by 2030 as AI Transforms Global Workplaces.” Qlik., 16 Mar 2022. Web.

    Qlik. “What is data literacy?” Qlik, n.d. Web.

    Reed, David. Becoming Data Literate. Harriman House Publishing, 1 Sept. 2021. Print.

    Salomonsen, Summer. “Grovo’s First-Time Manager Microlearning® Program Will Help Your New Managers Thrive in 2018.” Grovos Blog, 5 Dec. 2018. Web.

    Webb, Ryan. “More Than Just Reporting: Uncovering Actionable Insights From Data.” Welocalize, 1 Sept. 2020. Web.

    Advisory Call Outline: Software Selection Engagement

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    • Parent Category Name: Selection & Implementation
    • Parent Category Link: /selection-and-implementation
    • Selection takes forever. Traditional software selection drags on for years, sometimes in perpetuity.
    • IT is viewed as a bottleneck and the business has taken control of software selection.
    • “Gut feel” decisions rule the day. Intuition, not hard data, guides selection, leading to poor outcomes.
    • Negotiations are a losing battle. Money is left on the table by inexperienced negotiators.
    • Overall: Poor selection processes lead to wasted time, wasted effort, and applications that continually disappoint.

    Our Advice

    Critical Insight

    • Adopt a formal methodology to accelerate and improve software selection results.
    • Improve business satisfaction by including the right stakeholders and delivering new applications on a truly timely basis.
    • Kill the “sacred cow” requirements that only exist because “it’s how we’ve always done it.”
    • Forget about “RFP” overload and hone in on the features that matter to your organization.
    • Skip the guesswork and validate decisions with real data.
    • Take control of vendor “dog and pony shows” with single-day, high-value, low-effort, rapid-fire investigative interviews.
    • Master vendor negotiations and never leave money on the table.

    Impact and Result

    • Improving software selection is a critical project that will deliver huge value.
    • Hit a home run with your business stakeholders: use a data-driven approach to select the right application vendor for their needs – fast.
    • Shatter stakeholder expectations with truly rapid application selections.
    • Boost collaboration and crush the broken telephone with concise and effective stakeholder meetings.
    • Lock in hard savings and do not pay list price by using data-driven tactics.

    Advisory Call Outline: Software Selection Engagement Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Advisory Call Outline

    Info-Tech's expert analyst guidance will help you save money, align stakeholders, and speed up the application selection process.

    • Advisory Call Outline: Software Selection Engagement Deck

    2. Workshop Overview

    Info-Tech's workshop will help you implement a repeatable, data-driven approach that accelerates software selection efforts.

    • Rapid Software Selection Workshop Overview
    [infographic]

    Get Started With FinOps

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    • Parent Category Name: Cloud Strategy
    • Parent Category Link: /cloud-strategy
    • Runaway cloud costs are wrecking the CIO’s budget, but cloud costs are hard to reign in because vendors are not always up front about the true costs, it’s easy to oversubscribe to services and quickly run up costs with pay-as-you-go service, and cloud bills are complex.
    • While IT isn’t the business owner for cloud services, they often carry the cost of overruns on their budget, and don’t have the skills or influence to more effectively manage cloud costs.
    • Truly optimizing cloud spend and maximizing business value from cloud requires insight and collaboration from IT/engineering, finance, and business owners, but those teams are often siloed and manage their cloud usage or spend differently.

    Our Advice

    Critical Insight

    • The business units that need to collaborate to make FinOps work are often siloed, with different processes, data, metrics and cloud expertise. Coordinating their efforts to encourage shared responsibility can be a big obstacle to overcome.
    • FinOps requires a cultural shift to empower every cloud user to take accountability for cloud cost optimization.
    • To get started with FinOps, it’s essential to first break down those silos and get the multiple teams involved on the same page. Everyone must understand how FinOps is part of their responsibilities.

    Impact and Result

    • Implementing FinOps will lead to improved visibility and control over cloud spend, optimized resource allocation and reduced cloud waste, enhanced transparency, improved forecasting and budgeting, and increased accountability over cloud costs across business units.
    • This blueprint will help you get started with FinOps by identifying the roles involved in FinOps, defining the key activities that must be conducted, and assigning ownership to each task. This will help foster a shared responsibility for FinOps and encourage everyone to work toward common goals.

    Get Started With FinOps Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Get Started With FinOps Deck – A guide to defining and assigning the roles and activities involved in FinOps.

    This storyboard will help you define FinOps roles and structure of the FinOps and other teams, identify key activities, and assign ownership to each. It will also provide guidance on analyzing the results of the RACI chart.

    • Get Started With FinOps Storyboard

    2. FinOps RACI Chart – A tool to help you assess the current state of FinOps activities and assign ownership to each.

    This tool will help you assess the current state of FinOps activities and assign ownership to each activity. Use the outputs of the exercise to define how roles across the organization will be involved in FinOps and where to focus efforts in maturing in FinOps.

    • FinOps RACI Chart
    [infographic]

    Further reading

    Get Started With FinOps

    FinOps goes beyond identifying cloud savings. It empowers every cloud user to maximize the value of their spend.

    Executive Brief

    Analyst Perspective

    The first step of FinOps is collectively realizing that maximizing value is every cloud user's responsibility.

    Natalie Sansone

    Natalie Sansone, PhD
    Research Director, Infrastructure & Operations
    Info-Tech Research Group

    As cloud adoption increases, and with it the complexity of cloud environments, managing and optimizing cloud spend has become both a top challenge and priority for IT organizations. In response, the practice of FinOps has emerged to help organizations maximize the value they get from the cloud. As its popularity surges, organizations are told they must do FinOps, but many feel their practice is not yet mature. One of their biggest obstacles is empowering engineers and other cloud users to work toward this shared goal with other teams.

    To grow and mature your FinOps practice, your first challenge is breaking down silos, encouraging collaboration across varying business units, and getting all cloud users to be accountable for their cloud usage and spend and to understand the shared goals of FinOps. Beyond finding ways to reduce cloud costs, FinOps is a cultural shift that enables better collaboration between distributed teams. It allows them to leverage data to identify opportunities to maximize business value from cloud investments.

    Whether you’re starting the FinOps journey or looking to mature your practice, this blueprint will help you organize by defining the required role and tasks. Then you can work through a collective exercise to ensure everyone understands who is involved and responsible for each activity. You’ll gain the information you need and be better positioned to continuously improve and mature your processes, but success begins with everyone understanding that FinOps is a shared responsibility.

    Executive Summary

    Your Challenge

    Common Obstacles

    Info-Tech’s Approach

    • Runaway cloud costs are wrecking the CIO’s budget, but these are hard to rein in because cloud vendors are not always upfront about the true costs. It’s easy to oversubscribe to services and quickly run up costs with pay-as-you-go service and complex bills.
    • While IT isn’t the business owner for cloud services, they often carry the cost of overruns on their budget, and don’t have the skills or influence to more effectively manage cloud costs.
    • Truly optimizing cloud spend and maximizing its business value requires insight and collaboration from IT/engineering, finance, and business owners, but those teams are often siloed and manage their cloud usage/spend differently.
    • IT leaders are instructed to implement a FinOps practice, but don’t truly understand what that is, who needs to be involved, or where to start.
    • Business units that must collaborate to make FinOps work are often siloed and have different processes, data, metrics, and cloud expertise. Coordinating efforts to encourage shared responsibility can be a challenge. FinOps requires a cultural shift to empower every cloud user to take accountability for cost optimization.
    • Lack of visibility into cloud usage, spending patterns, and cost drivers along with inadequate tools to get the required data to drive decision making. This leads to hindered progress.
    • Implementing FinOps will improve visibility and control over cloud spend, optimize resource allocation and reduce waste, enhance transparency, improve forecasting and budgeting, and improve cost accountability across business units.
    • To get started with FinOps, first it’s essential to break down those silos and coordinate the multiple teams involved. Everyone must understand how FinOps is part of their responsibilities.
    • This blueprint will help you identify the roles involved in FinOps, define the key activities that must be conducted, and assign ownership to each task. This will help foster a shared responsibility for FinOps and encourage everyone to work toward common goals.

    Info-Tech Insight

    FinOps is not just about driving cloud savings. It’s a cultural shift empowering every cloud user to maximize the value of their spend. The first step of FinOps is therefore to help everyone understand their share of responsibility.

    What is FinOps?

    Definition

    “FinOps is an evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value by helping engineering, finance, technology, and business teams to collaborate on data-driven spending decisions.”

    Definition Updated: November 2021 by the FinOps Foundation Technical Advisory Council

    The ultimate purpose of FinOps is to bring business value to your organization by reducing cloud waste.

    • FinOps is the people, processes, and tools you use to eliminate waste and ensure you get the most value from your cloud spend.
    • FinOps is the framework within which teams can operate to ensure they are optimizing their use of cloud resources.
    • FinOps brings financial accountability to cloud spend.
    • FinOps is a culture practice where everyone collaborates and takes ownership for their cloud usage while being supported and governed by a central group. It breaks down silos so teams that haven’t worked closely together in the past collaborate toward shared goals.
    • It brings financial accountability and cultural change to cloud spend by enabling distributed teams to better collaborate and leverage data to decide where/when to invest in cloud for maximum business value.
    • FinOps is not done by an individual or just one team. It’s a change in the way that many disparate teams work together, from engineering to finance to business teams.

    Common misconceptions about FinOps

    FinOps is not

    FinOps is

    • Only about saving money
    • Only focused on activities related to cost optimization
    • IT financial management, which involves tracking and analyzing all costs associated with IT services
    • An activity (or set of activities) done by one person or team
    • Short for financial operations
    • About maximizing value. FinOps is optimizing cloud costs to provide maximum business value and support scalability (sometimes this means investing more money in cloud)
    • FinOps also involves building a culture of accountability, visibility, and collaboration around cloud usage and cost
    • Focused specifically on managing/optimizing cloud costs
    • A cultural shift around how disparate teams work together, people from all areas of the organization can play a role
    • The term is a portmanteau (combination) of Finance and (Dev)Ops, emphasizing the collaboration between business and engineering teams1
    1 “What is FinOps?” FinOps Foundation, 2023

    FinOps’ popularity has exploded in recent years

    2012 - The practice of FinOps begins to emerge through early scalers in public cloud like Adobe and Intuit

    2017 - Many IT departments begin to use the cloud for limited use cases, but very few enterprises are all in the cloud

    2019 - Many companies begin moving to a cloud-first strategy, shifting IT spend from capital to operational expenditure (CapEx to OpEx), complicating cloud bills

    February 2019 - The FinOps Foundation is born out of Cloudability’s Customer Advisory Board meeting where many cloud practitioners discuss the need for a community of practitioners

    June 2020 - The FinOps Foundation merges with Linux Foundation and sets the standard for cloud financial management

    Sources: Carr, 2022; Linux Foundation, 2023, Storment & Fuller, 2023.

    The image contains a graph that demonstrates the increasing number of people listing FinOps as a skill.

    Where did the term come from?

    The term FinOps has risen in popularity over the last few years. Originally, organizations used the term cloud cost management, then cloud cost optimization, then more broadly, cloud financial management. The latter has now been largely replaced by FinOps.

    Why is FinOps so essential? (1/2)

    The shift from fixed to variable spend has changed the way organizations must manage and report on costs.

    In the traditional data center era:

    • The enterprise procured infrastructure through large capital refreshes of data center hardware.
    • Infrastructure teams tried their best to avoid running out of storage before the next hardware refresh. Equipment was intentionally oversized to accommodate unexpected growth.
    • IT teams would not worry about how much infrastructure resources they consumed, provided they stayed within planned capacity limits. If capacity ran low, resource usage would be adjusted.
    • The business might not like laying out large capital expenditures, but it had full visibility into the cost and got to approve spending in advance using financial controls.
    • Monthly costs were well-understood and monthly or infrequent reporting was acceptable because day-to-day costs did not vary.
    • Mature organizations might chargeback or showback costs to application teams based on number of virtual machines or other measures, but traditional on-premises chargeback wouldn't save money overall.

    Why is FinOps so essential? (2/2)

    The shift from fixed to variable spend has changed the way organizations must manage and report on costs.

    In the cloud era:

    • Infrastructure resources must no longer be provisioned in advance through spending capital budgets.
    • Capacity management isn’t a major concern. Spare capacity is always available, and savings can result from not paying for unnecessary capacity.
    • Cloud services often offer pay-as-you-go pricing models, allowing more control and flexibility to pay only for the resources you consume.
    • When services use more resources than they need, running costs increase. Cost reductions are realized through reducing the size of allocated resources.
    • The variable consumption model can reduce operating costs but can make budgeting and forecasting difficult. IT and the business can no longer predict what they will pay for infrastructure resources.
    • Billing is no longer straightforward and monthly. Resources are individually charged in micro amounts. Costs must be regularly reviewed as unexpected or forgotten resource usage can add up significantly.

    Managing cloud spend remains a challenge for many organizations

    Given the variable nature of cloud costs and complex pricing structures, it can be easy to overspend without mature FinOps processes in place. Indeed, 82% of organizations cite managing cloud spend as one of their top challenges.

    Respondents reported that public cloud spend was over budget by an average of 18%, up from 13% the previous year.

    Source: Flexera 2023 State of the Cloud Report, n=750

    Organization's top cloud challenges.

    While FinOps adoption has rapidly increased, maturity has not

    Most organizations understand the value of FinOps but are not mature in their practice.

    NetApp’s 2023 State of CloudOps Report found that:

    96% say FinOps is important to their cloud strategy

    9% have a mature FinOps practice

    92% report that they struggle with FinOps

    Source: NetApp, 2023 State of CloudOps Report, n=310 IT decision makers in the United States responsible for public cloud infrastructure investments.

    Flexera’s 2023 State of the Cloud report found that 72% of organizations have a dedicated FinOps team.

    Flexera’s annual report also found that year over year, cloud cost responsibilities are increasingly shifting away from Finance/Accounting and Vendor Management teams and over to FinOps teams as they emerge and mature.

    Source: Flexera, 2023 State of the Cloud Report, n=750 decision-makers and users around the world

    Leadership Workshop Overview

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    • Parent Category Name: Leadership Development Programs
    • Parent Category Link: /leadership-development-programs

    Leadership has evolved over time. The velocity of change has increased and leadership for the future looks different than the past.

    Our Advice

    Critical Insight

    Development of the leadership mind should never stop. This program will help IT leaders continue to craft their leadership competencies to navigate the ever-changing world in which we operate.

    Impact and Result

    • Embrace and lead change through active sharing, transparency, and partnerships.
    • Encourage growth mindset to enhance innovative ideas and go past what has always been done.
    • Actively delegate responsibilities and opportunities that engage and develop team members to build on current skills and prepare for the future.

    Leadership Workshop Overview Research & Tools

    Start here – read the Workshop Overview

    Read our concise Workshop Overview to find out how this program can support the development needs of your IT leadership teams.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    • Info-Tech Leadership Workshop Overview
    [infographic]

    Embed Business Relationship Management in IT

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    • Parent Category Name: Manage Business Relationships
    • Parent Category Link: /manage-business-relationships
    • While organizations realize they need to improve business relationships, they often don’t know how.
    • IT doesn’t know what their business needs and so can’t add as much value as they’d like.
    • They find that their partners often reach out to third parties before they connect with internal IT.

    Our Advice

    Critical Insight

    • Business relationship management (BRM) is not just about communication, it’s about delivering on business value.
    • Build your BRM program on establishing trust.

    Impact and Result

    • Drive business value into the organization via innovative technology solutions.
    • Improve ability to meet and exceed business goals and objectives, resulting in more satisfied stakeholders (C-suite, board of directors).
    • Enhance ability to execute business activities to meet end customer requirements and expectations, resulting in more satisfied customers.

    Embed Business Relationship Management in IT Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Embed Business Relationship Management Deck – A step-by-step document that walks you through how to establish a practice with well-embedded business relationships, driving IT success.

    This blueprint helps you to establish a relationship with your stakeholders, both within and outside of IT. You’ll learn how to embed relationship management throughout your organization.

    • Embed Business Relationship Management in IT – Phases 1-5

    2. BRM Workbook Deck – A workbook for you to capture the results of your thinking on the BRM practice.

    Use this tool to capture your findings as you work through the blueprint.

    • Embed Business Relationship Management in IT Workbook

    3. BRM Buy-In and Communication Template – A template to help you communicate what BRM is to your organization, that leverages feedback from your business stakeholders and IT.

    Customize this tool to obtain buy in from leadership and other stakeholders. As you continue through the blueprint, continue to leverage this template to communicate what your BRM program is about.

    • BRM Buy-In and Communication Template

    4. BRM Role Expectations Worksheet – A tool to help you establish how the BRM role and/or other roles will be managing relationships.

    This worksheet template is used to outline what the BRM practice will do and associate the expectations and tasks with the roles throughout your organization. Use this to communicate that while your BRM role has a strategic focus and perspective of the relationship, other roles will continue to be important for relationship management.

    • Role Expectations Worksheet

    5. BRM Stakeholder Engagement Plan Worksheet – A tool to help you establish your stakeholders and your engagement with them.

    This worksheet allows you to list the stakeholders and their priority in order to establish how you want to engage with them.

    • BRM Stakeholder Engagement Plan Worksheet

    6. Business Relationship Manager Job Descriptions – These templates can be used as a guide for defining the BRM role.

    These job descriptions will provide you with list of competencies and qualifications necessary for a BRM operating at different levels of maturity. Use this template as a guide, whether hiring internally or externally, for the BRM role.

    • Business Relationship Manager – Level 1
    • Business Relationship Manager – Level 2
    • Business Relationship Manager – Level 3
    [infographic]

    Workshop: Embed Business Relationship Management in IT

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Foundation: Assess and Situate

    The Purpose

    Set the foundation for your BRM practice – understand your current state and set the vision.

    Key Benefits Achieved

    An understanding of current pain points and benefits to be addressed through your BRM practice. Establish alignment on what your BRM practice is – use this to start obtaining buy-in from stakeholders.

    Activities

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    1.4 Create Vision

    1.5 Create the BRM Mission

    1.6 Establish Goals

    Outputs

    BRM definition

    Identify areas to be addressed through the BRM practice

    Shared vision, mission, and understanding of the goals for the brm practice

    2 Plan

    The Purpose

    Determine where the BRM fits and how they will operate within the organization.

    Key Benefits Achieved

    Learn how the BRM practice can best act on your goals.

    Activities

    2.1 Establish Guiding Principles

    2.2 Determine Where BRM Fits

    2.3 Establish BRM Expectations

    2.4 Identify Roles With BRM Responsibilities

    2.5 Align Capabilities

    Outputs

    An understanding of where the BRM sits in the IT organization, how they align to their business partners, and other roles that support business relationships

    3 Implement

    The Purpose

    Determine how to identify and work with key stakeholders.

    Key Benefits Achieved

    Determine ways to engage with stakeholders in ways that add value.

    Activities

    3.1 Brainstorm Sources of Business Value

    3.2 Identify Key Influencers

    3.3 Categorize the Stakeholders

    3.4 Create the Prioritization Map

    3.5 Create Your Engagement Plan

    Outputs

    Shared understanding of business value

    A plan to engage with stakeholders

    4 Reassess and Embed

    The Purpose

    Determine how to continuously improve the BRM practice.

    Key Benefits Achieved

    An ongoing plan for the BRM practice.

    Activities

    4.1 Create Metrics

    4.2 Prioritize Your Projects

    4.3 Create a Portfolio Investment Map

    4.4 Establish Your Annual Plan

    4.5 Build Your Transformation Roadmap

    4.6 Create Your Communication Plan

    Outputs

    Measurements of success for the BRM practice

    Prioritization of projects

    BRM plan

    Further reading

    Embed Business Relationship Management in IT

    Show that IT is worthy of Trusted Partner status.

    Executive Brief

    Analyst Perspective

    Relationships are about trust.

    As long as humans are involved in enabling technology, it will always remain important to ensure that business relationships support business needs. At the cornerstone of those relationships is trust and the establishment of business value. Without trust, you won’t be believed, and without value, you won’t be invited to the business table.

    Business relationship management can be a role, a capability, or a practice – either way it’s essential to ensure it exists within your organization. Show that IT can be a trusted partner by showing the value that IT offers.

    Photo of Allison Straker, Research Director, CIO Practice, Info-Tech Research Group.

    Allison Straker
    Research Director, CIO Practice
    Info-Tech Research Group

    Your challenge: Why focus on business relationship management?

    Is IT saying this about business partners?

    I don’t know what my business needs and so we can’t add as much value as we’d like.

    My partners don’t give us the opportunity to provide new ideas to solve business problems

    My partners listen to third parties before they listen to IT.

    We’re too busy and don’t have the capacity to help my partners.

    Three stamps with the words 'Value', 'Innovation', and 'Advocacy'. Are business partners saying this about IT?

    IT does not create and deliver valuable services/solutions that resolve my business pain points.

    IT does not come to me with innovative solutions to my business problems/challenges/issues.

    IT blocks my efforts to drive the business forward using innovative technology solutions.

    IT does not advocate for my needs with the decision makers in the organization.

    Common obstacles

    While organizations realize they need to do better, they often don’t know how to improve.

    Organizations want to:
    • Understand and strategically align to business goals
    • Ensure stakeholders are satisfied
    • Show project value/success

    … these are all things that a mature business relationship can do to improve your organization.

    Key improvement areas identified by business leaders and IT leaders

    Bar chart comparing 'CXO' and 'CIO' responses to multiple areas one whether they need significant improvement or only some improvement. Areas in question are 'Understand Business Goals', 'Define and align IT strategy', 'Measure stakeholder satisfaction with IT', and 'Measure IT project success'. Source: CEO/CIO Alignment Diagnostic, N=446 organizations.

    Info-Tech’s approach

    BRMs who focus on achieving business value can improve organizational results.

    Visualization of a piggy bank labelled 'Business Value' with a person on a ladder labelled 'Strategic Tactical Operational' putting coins into the bank which are labelled 'External & internal views', 'Applied knowledge of the business', 'Strategic perspective', 'Trusted relationship', and 'Empathetic engagements “What’s in it for me/them?”'.

    Business relationships can take a strategic, tactical, or operational perspective.

    While all levels are needed, focus on a strategic perspective for optimal outcomes.

    Create business value through:

    • Applying your knowledge of the business so that conversations aren’t about what IT provides. Focus on what the overall business requires.
    • Ensuring your knowledge includes what is going on internally at your organization and also what occurs externally within and outside the industry (e.g. vendors, technologies used in similar industries or with similar customer interactions).
    • Discussing with the perspective of “what’s in it for [insert business partner here]” – don’t just present IT’s views.
    • Building a trusted strategic relationship – don’t just do well at the basics but also focus on the strategy that can move the organization to where it needs to be.

    Neither you nor your partners can view IT as separate from your overall business…

    …your IT goals need to be aligned with those of the overall business

    IT Maturity Pyramid with 'business goals' and 'IT goals' moving upward along its sides. It has five levels, 'unstable - Ad hoc – IT is too busy and the business is unsatisfied (too expensive, too long, not delivering on needs)', 'firefighter - Order taker – IT engaged on as-needed basis. IT unable to forecast demand to manage own resources', 'trusted operator - IT and business are not always sure of each other’s direction/priorities’, ‘business partner - IT understands and delivers on business needs', and 'innovator - Business and IT work together to achieve shared goals'.

    IT and other lines of business need to partner together – they are all part of the same overall business.

    Four puzzle pieces fitting together representing 'IT' and three other Lines of Business '(LOB)'

    <

    Why it’s important to establish a BRM program

    IT Benefits

    • Provides IT with a view of the lines of business they empower
    • Allows IT to be more proactive in providing solutions that help business partner teams
    • Allows IT to better manage their workload, as new requests can be prioritized and understood

    Business Benefits

    • Provides business teams with a view of the services that IT can help them with
    • Brings IT to the table with value-driven solutions
    • Creates an overall roadmap aligning both partners
    Ladder labelled 'Strategic Tactical Operational'.
    • Drive business value into the organization via innovative technology solutions.
    • Improve ability to meet and exceed business goals and objectives, resulting in more satisfied stakeholders (C-suite, board of directors).
    • Enhance ability to execute business activities to meet end-customer requirements and expectations, resulting in more satisfied customers.

    Increase your business benefits by moving up higher – from operational to tactical to strategic.

    Piggy bank labelled 'Business Value'.

    When IT understands the business, they provide better value

    Understanding all parties – including the business needs and context – is critical to effective business relationships.

    Establishing a focus on business relationship management is key to improving IT satisfaction.

    When business partners are satisfied that IT understands their needs, they have a higher perception of the value of overall IT

    Bar chart with axes 'Business satisfaction with IT understanding of needs' and 'Perception of IT value'. There is an upward trend.

    The relationship between the perception of IT value and business satisfaction is strong (r=0.89). Can you afford not to increase your understanding of business needs?

    (Source: Info-Tech Research Group diagnostic data/Business-Aligned IT Strategy blueprint (N=652 first-year organizations that completed the CIO Business Vision diagnostic))

    A tale of two IT partners

    Teleconference with an IT partner asking them to 'Tell me everything'.

    One IT partner approached their business partner without sufficient background knowledge to provide insights.

    The relationship was not strong and did not provide the business with the value they desired.

    Research your business and be prepared to apply your knowledge to be a better partner.

    Teleconference with an IT partner that approached with knowledge of your business and industry.

    The other IT partner approached with knowledge of the business and external parties (vendors, competitors, industry).

    The business partners received this positively. They invited the IT partners to meetings as they knew IT would bring value to their sessions.

    BRM success is measurable Measuring tape.

    1) Survey your stakeholders to measure improvements in customer satisfaction 2) Measure BRM success against the goals for the practice

    Business satisfaction survey

    • Audience: Business leaders
    • Frequency: Annual
    • Metrics:
      • Overall Satisfaction score
      • Overall Value score
      • Relationship Satisfaction:
        • Understand needs
        • Meet needs
        • Communication
    Two small tables showing example 'Value' and 'Satisfaction' scores. Dart board with five darts, each representing a goal, 'Demand Shaping', 'Value Realization', 'Servicing', 'Exploring', and 'Other Goal(s)'.
    Table with a breakdown of the example 'Satisfaction' score, with individual scores for 'Needs', 'Execution', and 'Communication'.

    Maturing your BRM practice is a journey

    Info-Tech has developed an approach that can be used by any organization to improve or successfully implement BRM. The same ladder as before with words 'Strategic', 'Tactical', 'Operational', and a person climbing on it. Become a Trusted Partner and Advisor
    KNOWLEDGE OF INDUSTRY

    STRATEGIC

    Value Creator and Innovator

    Strategic view of IT and the business with knowledge of the market and trends; a connector driving value-added services.

    KNOWLEDGE OF FUNCTIONS

    TACTICAL

    Influencer and Advocate

    Two-way voice between IT and business, understanding business processes and activities including IT touchpoints and growing tactical and strategic view of services and value.

    TABLE STAKES:
    COMMUNICATION
    SERVICE DELIVERY
    PROJECT DELIVERY

    OPERATIONAL

    Deliver

    Communication, service, and project delivery and fulfillment, initial engagement with and knowledge of the business.

    Foundation: Define and communicate the meaning and vision of BRM

    At each level, keep maturing your BRM practice

    ITPartnerWhat to do to move to the next level

    Strategic Partner

    Shared goals for maximizing value and shared risk and reward

    5

    Strategic view of IT and the business with knowledge of the market and trends; a connector driving value-added services.

    Value Creator and Innovator

    See partners as integral to business success and growth

    Focus on continuous learning and improvement.

    Trusted Advisor

    Cooperation based on mutual respect and understanding

    4

    Partners understand, work with, and help improve capabilities.

    Influencer and Advocate

    Sees IT as helpful and reliable

    Strategic: IT needs to demonstrate and apply knowledge of business, industry, and external influences.

    Service Provider

    Routine – innovation is a challenge

    3

    Two-way voice between IT and business; understanding business processes and activities including IT touchpoints and growing tactical and strategic view of services and value.

    Priorities set but still always falling behind.

    Views IT as helpful but they don’t provide guidance

    IT needs to excel in portfolio and transition management.

    Business needs to engage IT in strategy.

    Order Taker

    Distrust, reactive

    2

    Focuses on communication, service, and project delivery and fulfillment, initial engagement with and knowledge of the business.

    Delivery Service

    Engages with IT on an as-needed basis

    Improve Tactical: IT needs to demonstrate knowledge of the business they are in. IT to improve BRM and service management.

    Business needs to embrace BRM role and service management.

    Ad Hoc

    Loudest in, first out

    1

    Too busy doing the basics; in firefighter mode.

    Low satisfaction (cost, duration, quality)

    Improve Operational Behavior: IT to show value with “table stakes” – communication, service delivery, project delivery.

    IT needs to establish intake/demand management.


    Business to embrace a new way of approaching their partnership with IT.

    (Adapted from BRM Institute Maturity Model and Info-Tech’s own model)

    The Info-Tech path to implement BRM

    Use Info-Tech’s ASPIRe method to create a continuously improving BRM practice.

    Info-Tech's ASPIRe method visualized as a winding path. It begins with 'Role Definition', goes through many 'Role Refinements' and ends with 'Metrics'. The main steps to which the acronym refers are 'Assess', 'Situate', 'Plan', 'Implement', and 'Reassess & Embed'.

    Insight summary

    BRM is not just about communication, it’s about delivering on business value.

    Business relationship management isn’t just about having a pleasant relationship with stakeholders, nor is it about just delivering things they want. It’s about driving business value in everything that IT does and leveraging relationships with the business and IT, both within and outside your organization.

    Understand your current state to determine the best direction forward.

    Every organization will apply the BRM practice differently. Understand what’s needed within your organization to create the best fit.

    BRM is not just a communication conduit between IT and the business.

    When implemented properly, a BRM is a value creator, advocate, innovator, and influencer.

    The BRM role must be designed to match the maturity level of the IT organization and the business.

    Before you can create incremental business value, you must master the fundamentals of service and project delivery.

    Info-Tech Insight

    Knowledge of your current situation is only half the battle; knowledge of the business/industry is key.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    Guided Implementation

    Workshop

    Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful." "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track." "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place." "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    Diagnostics and consistent frameworks used throughout all four options

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    Key deliverable:

    Executive Buy-In and Communication Presentation Template

    Explain the need for the BRM practice and obtain buy-in from leadership and staff across the organization.

    Sample of Info-Tech's key deliverable, the Executive Buy-In and Communication Presentation Template.

    BRM Workbook

    Capture the thinking behind your organization’s BRM program.

    Sample of Info-Tech's BRM Workbook deliverable.

    BRM Stakeholder Engagement Plan Worksheet

    Worksheet to capture how the BRM practice will engage with stakeholders across the organization.

    Sample of Info-Tech's BRM Stakeholder Engagement Plan Worksheet deliverable.

    BRM Role Expectations Worksheet

    How business relationship management will be supported throughout the organization at a strategic, tactical, and operational level.

    Sample of Info-Tech's BRM Role Expectations Worksheet deliverable.

    Guided Implementation

    A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between 8 to 12 calls over the course of 4 to 6 months.

    What does a typical GI on this topic look like?

    Phase 1

    Phase 2

    Phase 3

    Phase 4

    Phase 5

    Call #1: Discuss goals, current state, and an overview of BRM.

    Call #2: Examine business satisfaction and discuss results of SWOT.

    Call #3: Establish BRM mission, vision, and goals. Call #4: Develop guiding principles.

    Call #5: Establish the BRM operating model and role expectations.

    Call #6: Establish business value. Discuss stakeholders and engagement planning. Call #7: Develop metrics. Discuss portfolio management.

    Call #8: Develop a communication or rollout plan.

    Workshop Overview

    Complete the CIO-Business Vision diagnostic prior to the workshop.
    Contact your account representative for more information.
    workshops@infotech.com1-888-670-8889
    Day 1 Day 2 Day 3 Day 4 Post-Workshop
    Activities
    Set the Foundation
    Assess & Situate
    Define the Operating Model
    Plan
    Define Engagement
    Implement
    Implement BRM
    Reassess
    Next steps and Wrap-Up (offsite)

    1.1 Discuss rationale and importance of business relationship management

    1.2 Review CIO BV results

    1.3 Conduct SWOT analysis (analyze strengths, weaknesses, opportunities, and threats)

    1.4 Establish BRM vision and mission

    1.5 Define objectives and goals for maturing the practice

    2.1 Create your list of guiding principles (optional)

    2.2 Define business value

    2.3. Establish the operating model for the BRM practice

    2.4 Define capabilities

    3.1. Identify key stakeholders

    3.2 Map, prioritize, and categorize the stakeholders

    3.4 Create an engagement plan

    4,1 Define metrics

    4.2 Identify remaining enablers/blockers for practice implementation

    4.3 Create roadmap

    4.4 Create communication plan

    5.1 Complete in-progress deliverables from previous four days

    5.2 Set up review time for workshop deliverables and to discuss next steps

    Deliverables
    1. Summary of CIO Business Vision results
    2. Vision and list of objectives for the BRM program
    3. List of business and IT pain points
    1. BRM role descriptions, capabilities, and ownership definitions
    1. BRM reporting structure
    2. BRM engagement plans
    1. BRM communication plan
    2. BRM metrics tracking plan
    3. Action plan and next step
    1. Workshop Report

    ASSESS

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    To assess BRM, clarify what it means to you

    Who are BRM relationships with? Octopus holding icons with labels 'Tech Partners', 'Lines of Business', and 'External Partners'. The BRM has multiple arms/legs to ensure they’re aligned with multiple parties – the partners within the lines of business, external partners, and technology partners.
    What does a BRM do? Engage the right stakeholders – orchestrate key roles, resources, and capabilities to help stimulate, shape, and harvest business value.

    Connect partners (IT and other business) with the resources needed.

    Help stakeholders navigate the organization and find the best path to business value.

    Three figures performing different actions, labelled 'orchestrate', 'connect', and 'navigate'.
    What does a BRM focus on? Circle bisected at many random points to create areas of different colors with four color-coded circles surrounding it. Demand Shaping – Surfacing and shaping business demand
    Value Harvesting – Identifying ways to increase business value and providing insights
    Exploring – Rationalizing demand and reviewing new business, technology, and industry insights
    Servicing – Managing expectations and facilitating business strategy; business capability road mapping

    Determine what business relationship management is

    Many organizations face business dissatisfaction because they do not understand what the role of a BRM should be.

    A BRM Is NOT:
    • Order taker
    • Service desk
    • Project manager
    • Business analyst
    • Service delivery manager
    • Service owner
    • Change manager
    A BRM Is:
    • Value creator
    • Innovator
    • Trusted advisor
    • Strategic partner
    • Influencer
    • Business subject matter expert
    • Advocate for the business
    • Champion for business process improvement
    Business relationship management does not mean a go-between for the business and IT. Its focus should be on delivering VALUE and INNOVATIVE SOLUTIONS to the business.

    1.1 What is BRM?

    1 hour

    Input: Your preliminary thoughts and ideas on BRM

    Output: Themes summarizing what BRM will be at your organization

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Each team member will take a colored sticky note to capture what BRM is and what it isn’t.
    2. As a group, review and discuss the sticky notes.
    3. Group them into themes summarizing what BRM will be at your organization.
    4. Leverage the workbook to brainstorm the definition of BRM at your organization.
    5. Create a refined summary statement and capture it in the Executive Buy-In and Communication Template.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    It’s important to understand what the business thinks; ask them the right questions

    Leverage the CIO Business Vision Diagnostic to provide clarity on:
    • The organization’s view on satisfaction and importance of core IT services
    • Satisfaction across business priorities
    • IT’s capacity to meet business needs

    Contact your Account Representative to get started

    Sample of various scorecards from the CIO Business Vision Diagnostic.

    1.2 Use their responses to help guide your BRM program

    1 hour

    Input: CIO-Business Vision Diagnostic, Other business feedback

    Output: Summary of your partners’ view of the IT relationship

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: CIO, IT management team

    1. Complete the CIO Business Vision diagnostic.
    2. Analyze the findings from the Business Vision diagnostic or other business relationship and satisfaction surveys. Key areas to look at include:
      • Overall IT Satisfaction
      • IT Value
      • Relationship (Understands Needs, Communicates Effectively, Executes Requests, Trains Effectively)
      • Shadow IT
      • Capacity Needs
      • Business Objectives
    3. Capture the following on your analysis:
      • Success stories – what your business partners are satisfied with
      • Challenges – are the responses consistent across departments?
    4. Leverage the workbook to capture your findings the goals. Key highlights should be documented in the Executive Buy-In and Communication Template.

    Use the BRM Workbook to capture ideas

    Polish the goals in the Executive Buy-In and Communication Template

    Perform a SWOT analysis to explore internal and external business factors

    A SWOT analysis is a structured planning method organizations use to evaluate the effects of internal strengths and weaknesses and external opportunities and threats on a project or business venture.

    Why It Is Important

    • Business SWOT reveals internal and external trends that affect the business. You may uncover relevant information about the business that the other analysis methods did not reveal.
    • The organizational strengths or weaknesses will shed some light on implications that you might not have considered otherwise, such as brand perception or internal staff capability to change.

    Key Tips/Information

    • Although this activity is simple in theory, there is much value to be gained when performed effectively.
    • Focus on weaknesses that can cause a competitive disadvantage and strengths that can cause a competitive advantage.
    • Rank your opportunities and threats based on impact and probability.
    • Info-Tech members who have derived the most insights from a business SWOT analysis usually involved business stakeholders in the analysis.

    SWOT diagram split into four quadrants representing 'Strengths' at top left, 'Opportunities' at bottom left, 'Weaknesses' at top right, and 'Threats' at bottom right.

    Review these questions to help you conduct your SWOT analysis on the business

    Strengths (Internal)
    • What competitive advantage does your organization have?
    • What do you do better than anyone else?
    • What makes you unique (human resources, product offering, experience, etc.)?
    • Do you have location, price, cost, or quality advantages?
    • Does your organizational culture offer an advantage (hiring the best people, etc.)?
    • Do you have a high level of customer engagement or satisfaction?
    Weaknesses (Internal)
    • What areas of your business require improvement?
    • Are there gaps in capabilities?
    • Do you have financial vulnerabilities?
    • Are there leadership gaps (succession, poor management, etc.)?
    • Are there reputational issues?
    • Are there factors contributing to declining sales?
    Opportunities (External)
    • Are there market developments or new markets?
    • Are there industry or lifestyle trends (move to mobile, etc.)?
    • Are there geographical changes in the market?
    • Are there new partnerships or mergers and acquisitions (M&A) opportunities?
    • Are there seasonal factors that can be used to the advantage of the business?
    • Are there demographic changes that can be used to the advantage of the business?
    Threats (External)
    • Are there obstacles that the organization must face?
    • Are there issues with respect to sourcing of staff or technologies?
    • Are there changes in market demand?
    • Are your competitors making changes that you are not making?
    • Are there economic issues that could affect your business?

    1.3 Analyze internal and external business factors using a SWOT analysis

    1 hour

    Input: IT and business stakeholder expertise

    Output: Analysis of internal and external factors impacting the IT organization

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: CIO, IT management team

    1. Break the group into two teams:
      • Assign team A internal strengths and weaknesses.
      • Assign team B external opportunities and threats.
    2. Think about strengths, weaknesses, opportunities, and threats as they pertain to the IT-business relationship. Consider people, process, and technology elements.
    3. Have the teams brainstorm items that fit in their assigned grids. Use the prompt questions on the previous slide as guidance.
    4. Pick someone from each group to fill in the SWOT grid.
    5. Conduct a group discussion about the items on the list; identify implications for the BRM/IT.

    Capture in the BRM Workbook

    SITUATE

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Your strategy informs your BRM program

    Your strategy is a critical input into your program. Extract critical components of your strategy and convert them into a set of actionable principles that will guide the selection of your operating model.

    Sample of Info-Tech's 'Build a Business-Aligned IT Strategy' blueprint.

    Vision, Mission & Principles Chevron pointing right.
    • Leverage your vision and mission statements that communicate aspirations and purpose for key information that can be turned into design principles.
    Business Goal Implications Chevron pointing right.
    • Implications are derived from your business goals and will provide important context about the way BRM needs to change to meet its overarching objectives.
    • Understand how those implications will change the way that work needs to be done – new capabilities, new roles, new modes of delivery, etc.
    Target-State Maturity Chevron pointing right.
    • Determine your target-state relationship maturity for your organization using the BRM goals that have been uncovered.

    Outline your mission and vision for your BRM practice

    If you don’t know where you’re trying to go, how do you know if you’ve arrived?

    Establish the vision of what your BRM practice will achieve.

    Your vision will paint a picture for your stakeholders, letting them know where you want to go with your BRM practice.

    Stock image of a hand painting on a large canvas.

    The vision will also help motivate and inspire your team members so they understand how they contribute to the organization.

    Your strategy must align with and support your organization’s strategy.

    Good Visions
    • Attainable – Aspirational but still within reach
    • Communicable – Easy to comprehend
    • Memorable – Not easily forgotten
    • Practical – Solid, realistic
    • Shared – Create a culture of shared ownership across the team/company
    When Visions Fail
    • Not Shared: Lack of buy-in, no alignment with stakeholders
    • Impractical: No plan or strategy to deliver on the vision
    • Unattainable: Set too far in the future
    • Forgettable: Not championed, not kept in mind
    (Source: UX Magazine, 2011)

    Derive the BRM vision statement

    Stock image of an easel with a bundle of paint brushes beside it. Begin the process of deriving the business relationship management vision statement by examining your business and user concerns. These are the problems your organization is trying to solve.
    Icon of one person asking another a question.
    Problem Statements
    First, ask what problems your organization hopes to solve.
    Icon of a magnifying glass on a box.
    Analysis
    Second, ask what success would look like when those problems were solved.
    Icon of two photos in quotes.
    Vision Statement
    Third, polish the answer into a short but meaningful phrase.

    Paint the picture for your team and stakeholders so that they align on what BRM will achieve.

    Vision statements demonstrate what your practice “aspires to be”

    Your vision statement communicates a desired future state of the BRM organization. The statement is expressed in the present tense. It seeks to articulate the desired role of business relationship management and how it will be perceived.

    Sample vision statements:

    • To be a trusted advisor and partner in enabling business innovation and growth through an engaged design practice.
    • The group will strive to become a world-class value center that is a catalyst for innovation.
    • Apple: “We believe that we are on the face of the earth to make great products and that’s not changing.” (Mission Statement Academy, May 2019.)
    • Coca-Cola: “To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” (Mission Statement Academy, August 2019.)

    2.1 Vision generation

    1 hour

    Input: IT and business strategies

    Output: Vision statement

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the goals and the sample vision statements provided on the previous slide.
    2. Brainstorm possible vision statements that can apply to your practice. Refer to the guidance provided on the previous page – ensure that it paints a picture for the reader to show the desired target state.
    3. Leverage the workbook to brainstorm the vision. Capture the refined statement in the Executive Buy-In and Communication Template.
    Strong vision statements have the following characteristics
    • Describe a desired future
    • Focus on ends, not means
    • Communicate promise
    • Concise, no unnecessary words
    • Compelling
    • Achievable
    • Inspirational
    • Memorable

    Use the BRM Workbook to capture ideas

    Polish the goals in the Executive Buy-In and Communication Template

    Create the mission statement from the problems and the vision statement

    Your mission demonstrates your current intent and the purpose driving you to achieve your vision.

    It reflects what the organization does for users/customers.

    The main word 'Analysis' is sandwiched between 'Goals and Problems' and 'Vision Statement', each with arrow pointing to the middle. Make sure the practice’s mission statement reflects answers to the questions below:

    The questions:

    • What does the organization do?
    • How does the organization do it?
    • For whom does the organization do it?
    • What value is the organization bringing?

    “A mission statement illustrates the purpose of the organization, what it does, and what it intends on achieving. Its main function is to provide direction to the organization and highlight what it needs to do to achieve its vision.” (Joel Klein, BizTank (in Hull, “Answer 4 questions to get a great mission statement.”))

    Sample mission statements

    To enhance the lives of our end users through our products so that our brand becomes synonymous with user-centricity.

    To enable innovative services that are seamless and enjoyable to our customers so that together we can inspire change.

    Apple’s mission statement: “To bring the best user experience to its customers through its innovative hardware, software, and services.” (Mission Statement Academy, May 2019.)

    Coca Cola’s mission statement: “To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” (Mission Statement Academy, August 2019.)

    Tip: Using the “To … so that” format helps to keep your mission focused on the “why.”

    2.2 Develop your own mission statement

    1 hour

    Input: IT and business strategies, Vision

    Output: Mission statement

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the goals and the vision statement generated in the previous activities.
    2. Brainstorm possible mission statements that can apply to your BRM practice. Capture this in your BRM workbook.
    3. Refine your mission statement. Refer to the guidance provided on the previous page – ensure that the mission provides “the why”. Document the refined mission statement in the Executive Buy-In and Communication Template.

    “People don't buy what you do; they buy why you do it and what you do simply proves what you believe.” (Sinek, Transcript of “How Great Leaders Inspire Action.”)

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Areas that BRMs focus on include:

    Establish how much of these your practice will focus on.

    VALUE HARVESTING
    • Tracks and reviews performance
    • Identifies ways to increase business value
    • Provides insights on the results of business change/initiatives
    Circle bisected at many random points to create areas of different colors with four color-coded circles surrounding it. DEMAND SHAPING
    • Isn’t just demand/intake management
    • Surfaces and shapes business demand
    • Is influenced by knowledge of the overall business and external entities
    SERVICING
    • Coordinates resources
    • Manages expectations
    • Facilitates business strategy, business capability road-mapping, and portfolio and program management
    EXPLORING
    • Identifies and rationalizes demand
    • Reviews new business, technology, and industry insights
    • Identifies business value initiatives

    Establish what success means for your focus areas

    Brainstorm objectives and success areas for your BRM practice.

    Circle bisected at many random points to create areas of different colors with four color-coded circles surrounding it. VALUE HARVESTING
    Success may mean that you:
    • Understand the drivers and what the business needs to attain
    • Demonstrate focus on value in discussions
    • Ensure value is achieved, tracking it during and beyond deployment
    DEMAND SHAPING
    Success may mean that you:
    • Understand the business
    • Are engaged at business meetings (invited to the table)
    • Understand IT; communicate clarity around IT to the business
    • Help IT prioritize needs
    SERVICING
    Success may mean that you:
    • Understand IT services and service levels that are required
    • Provide clarity around services and communicate costs and risks
    EXPLORING
    Success may mean that you:
    • Surface new opportunities based on understanding of pain points and growth needs
    • Research and partner with others to further the business
    • Engage resources with a focus on the value to be delivered

    2.3 Establish BRM goals

    1 hour

    Input: Mission and vision statements

    Output: List of goals

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: CIO, IT management team, BRM team

    1. Use the previous slides as a starting point – review the focus areas and sample associated objectives.
    2. Determine if all apply to your role.
    3. Brainstorm the objectives for your BRM practice.
    4. Discuss and refine the objectives and goals until the team agrees on your starting set.
    5. Leverage the workbook to establish the goals. Capture refined goals in the Executive Buy-In and Communication Template.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    PLAN

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Guiding principles help you focus the development of your practice

    Your guiding principles should define a set of loose rules that can be used to design your BRM practice to the specific needs of the organization and work that needs to be done.

    These rules will guide you through the establishment of your BRM practice and help you explain to your stakeholders the rationale behind organizing in a specific way.

    Sample Guiding Principles

    Principle Name

    Principle Statement

    Customer Focus We will prioritize internal and external customer perspectives
    External Trends We will monitor and liaise with external organizations to bring best practices and learnings into our own
    Organizational Span We embed relationship management across all levels of leadership in IT
    Role If the resource does not have a seat at the table, they are not performing the BRM role

    3.1 Establish guiding principles (optional activity)

    Input: Mission and vision statements

    Output: BRM guiding principles

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Think about strengths, weaknesses, opportunities, and threats as well as the overarching goals, mission, and vision.
    2. Identify a set of principles that the BRM practice should have. Guiding principles are shared, long-lasting beliefs that guide the use of business relationship management in your organization.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Establish the BRM partner model and alignment

    Having the right model and support is just as important as having the right people.

    Gears with different BRM model terms: 'BRM Capabilities', 'BRM & Other Roles', 'Scope (pilot)', 'Operating Unit', 'BRM Expectations Across the organization', and 'Delivery & Support'.

    Don’t boil the ocean: Start small

    It may be useful to pilot the BRM practice with a small group within the organization – this gives you the opportunity to learn from the pilot and share best practices as you expand your BRM practice.

    You can leverage the pilot business unit’s feedback to help obtain buy-in from additional groups.

    Evaluate the approaches for your pilot:
    Work With an Engaged Business Unit
    Icon of a magnifying glass over a group of people.

    This approach can allow you to find a champion group and establish quick wins.

    Target Underperforming Area(s)
    Icon of an ambulance.

    This approach can allow you to establish significant wins, providing new opportunities for value.

    Target the Area(s) Driving the Most Business Value
    Icon of an arrow in a bullseye.

    Provide the largest positive impact on your portfolio’s ability to drive business value; for large strategic or transformative goals.

    Work Across a Single Business Process
    Icon of a process tree.

    This approach addresses a single business process or operation that exists across business units, departments, or locations. This, again, will allow you to limit the number of stakeholders.

    Leverage BRM goals to determine where the role fits within the organization

    Organization tree with a strategic BRM.

    Strategic BRMs are considered IT leaders, often reporting to the CIO.


    Organization tree with an operational BRM.

    In product-aligned organizations, the product owners will own the strategic business relationship from a product perspective (often across LOB), while BRMs will own the strategic role for the line(s) of businesses (often across products) that they hold a relationship with. The BRM role may be played by a product family leader.


    Organization tree with a BRM in a product-aligned organization.

    BRMs may take on a more operational function when they are embedded within another group, such as the PMO. This manifests in:

    • Accountability for projects and programs
    • BRM conversations around projects and programs rather than overall needs
    • Often, there is less focus on stimulating need, more about managing demand
    • This structure may be useful for smaller organizations or where organizations are piloting the relationship capability

    Use the IT structure and the business structure to determine how to align BRM and business partners. Many organizations ensure that each LOB has a designated BRM, but each BRM may work with multiple LOBs. Ensure your alignment provides an even and manageable distribution of work.

    Don’t be intimidated by those who play a significant role in relationship management

    Layers representing the BRM, BA, and Product Owner. Business Relationship Manager: Portfolio View
    • Ongoing with broader organization-wide objectives
    • A BRM’s strategic perspective is focused across projects and products
    The BRM will look holistically across a portfolio, rather than on specific projects or products. Their focus is ensuring value is delivered that impacts the overall organization. Multiple BRMs may be responsible for lines of businesses and ensure that products and project enable LOBs effectively.
    Business Analyst: Product or Project View
    • Works within a project or product
    • Accomplishes specific objectives within the project/product
    The BA tends to be involved in project work – to that end, they are often brought in a bit before a project begins to better understand the context. They also often remain after the project is complete to ensure project value is delivered. However, their main focus is on delivering the objectives within the project.
    Product Owner: Product View
    • Ongoing and strategic view of entire product, with product-specific objectives
    The Product Owner bridges the gap between the business and delivery to ensure their product continuously delivers value. Their focus is on the product.

    3.2 Establish the BRM’s place in the organizational structure

    Input: BRM goals, IT organizational structure, Business organizational structure

    Output: BRM operating model

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the current organizational structure – both IT and overall business.
    2. Think about the maturity of the IT organization and what you and your partners will be able to support at this stage in the relationship or journey. Establish whether it is necessary to start with a pilot.
    3. Consider the reporting relationship that is required to support the desired maturity of your practice – who will your BRM function report into?
    4. Consider the distribution of work from your business partners. Establish which BRM is responsible for which partners.
    5. Document where the BRM fits in the organization in the Executive Buy-In and Communication Template.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Align your titles to your business partners and ensure it demonstrates your strategic goals

    Some titles that may reflect alignment with your partners:
    • Business Capability Manager
    • Business Information Officer
    • Business Relationship Manager
    • Director, Technology Partner
    • IT Business Relationship Manager
    • People Relationship Manager
    • Relationship and Strategy Officer
    • Strategic Partnership Director
    • Technology Partner/People Partner/Finance Partner/etc.
    • Value Management Officer

    Support BRM team members might have “analyst” or “coordinator” as part of their titles.

    Caution when using these titles:
    • Account Manager (do you see your stakeholders as accounts or as partners?)
    • Customer Relationship Manager (do you see your stakeholders as customers or as partners?)
    • People Partner (differentiate your role from HR)

    Determine the expectations for your BRM role(s)

    Below are standard expectations from BRM job descriptions. Establish whether there are changes required for your organization.

    Act as a Relationship Manager
    • Build strong, collaborative relationships with business clients
    • Build strong, collaborative relationships with IT service owners
    • Track client satisfaction with services provided
    • Continuously improve, based on feedback from clients
    Communicate With Business Stakeholders
    • Ensure that effective communication occurs related to service delivery and project delivery (e.g. planned downtime, changes, open tickets)
    • Manage expectations of multiple business stakeholders
    • Provide a clear point of contact within IT for each business stakeholder
    • Act as a bridge between IT and the business
    Service Delivery

    Service delivery breaks out into three activities: service status, changes, and service desk tickets

    • Understand at a high level the services and technologies in use
    • Work with clients to plan and make sure they understand the relevance and impact of IT changes to their operations
    • Define, agree to, and report on key service metrics
    • Act as an escalation point for major issues with any aspect of service delivery
    • Work with service owners to develop and monitor service improvement plans
    Project/Product Delivery
    • Ensure that the project teams provide regular reports regarding project status, issues, and changes
    • Work with project managers and clients to ensure project requirements are well understood and documented and approved by all stakeholders
    • Ensure that the project teams provide key project metrics on a regular basis to all relevant stakeholders

    Determine role expectations (slide 2 of 3)

    Knowledge of the Business

    Understand the main business activities for each department:

    • Understand which IT services are required to complete each business activity
    • Understand business processes and associated business activities for each user group within a department
    Advocate for Your Business Clients
    • Act as an advocate for the client – be invested in client success
    • Understand the strategies and plans of the clients and help develop an IT strategic plan/roadmap that maps to business strategies
    • Help the business understand project governance processes
    • Help clients to develop proposals and advance them through the project intake and assessment process
    Influence Business and IT Stakeholders
    • Influence business and IT stakeholders at multiple levels of the organization to help clients achieve their business objectives
    • Leverage existing relationships to convince decision makers to move forward with business and IT initiatives that will benefit the department and the organization as a whole
    • Understand and solve issues and challenges such as differing agendas, political considerations, and resistance to change
    Knowledge of the Market
    • Understand the industry – trends, competition, future direction
    • Leverage what others are doing to bring innovative ideas to the organization
    • Understand what end customers expect with regards to IT services and bring this intelligence to business leaders and decision makers

    Determine role expectations (slide 3 of 3)

    Value Creator
    • Understand how services currently offered by IT can be put to best use and create value for the business
    • Work collaboratively with clients to define and prioritize technology initiatives (new or enhanced services) that will bring the most business benefit
    • Lead initiatives that help the business achieve or exceed business goals and objectives
    • Lead initiatives that create business value (increased revenue, lower costs, increased efficiency) for the organization
    Innovator
    • Lead initiatives that result in new and better ways of doing business
    • Identify opportunities for using IT in new and innovative ways to bring value to the business and drive the business forward
    • Leverage knowledge of the business, knowledge of the industry, and knowledge of leading-edge technological solutions to transform the way the business operates and provides services to its customers

    3.3 Establish BRM expectations

    Input: BRM goals

    Output: BRM expectations

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review the BRM expectations on the previous slides.
    2. Customize them – are they the appropriate set of expectations needed for your organization? What needs to be edited in or out?
    3. Add relevant expectations – what are the things that need to be done in the BRM practice at your organization?
    4. Leverage the workbook to brainstorm BRM expectations. Make sure you update them in the BRM Role Expectation Spreadsheet.

    Download the BRM Workbook

    Download the Executive Buy-In and Communication Template

    Various roles and levels within your organization may have a part of the BRM pie

    Where the BRM sits will impact what they are able to get done.

    The BRM role is a strategic one, but other roles in the organization have a part to play in impacting IT-partner relationship.

    Some roles may have a more strategic focus, while others may have a more tactical or operational focus.

    3.4 Identify roles with BRM responsibilities

    Input: BRM goals

    Output: BRM-aligned roles

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Various roles can play a part in the BRM practice, managing business relationships. Which ones make sense in your organization, given the BRM goals?
    2. Identify the roles and capture in the BRM Role Expectation Spreadsheet. Use the Role Expectation Alignment tab, row 1.


    Download the Role Expectations Worksheet

    Determine the focus for each role that may manage business relationships

    Icon of a telescope. STRATEGIC Sets Direction: Focus of the activities is at the holistic, enterprise business level “relating to the identification of long-term or overall aims and interests and the means of achieving them” e.g. builds overarching relationships to enable and support the organization’s strategy; has strategic conversations
    Icon of a house in a location marker. TACTICAL Figures Out the How: Focuses on the tactics required to achieve the strategic focus “skillful in devising means to ends” e.g. builds relationships specific to tactics (projects, products, etc.)
    Icon of a gear cog with a checkmark. OPERATIONAL Executes on the Direction: Day-to-day operations; how things get done “relating to the routine functioning and activities of a business or organization” e.g. builds and leverages relationships to accomplish specific goals (within a project or product)

    3.5 Align BRM capabilities to roles

    Input: Current-state model, Business value matrix, Objectives and goals

    Output: BRM-aligned roles

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review each group of role expectations – Act as a Relationship Manager, Communicate with Business Stakeholders, etc. For each group, determine the focus each role can apply to it – strategic, tactical, or operational. Refer to the previous slide for examples.
    2. Capture on the spreadsheet:
      • S – This role is required to have a strategic view of the capabilities. They are accountable and set direction for this aspect of relationship management.
      • T – Indicate if the role is required to have a tactical view of the capabilities. This would include whether the role is required to figure out how the capabilities will be done; for example, is the role responsible for carrying out service management or are they just involved to ensure that that set of expectations are being performed?
      • O – Indicate if the role will have an operational view – are they the ones responsible for doing the work?
      • Note: In some organizations, a role may have more than one of these.
    3. The spreadsheet will highlight the cells in green if the role plays more of the strategic role, yellow for tactical, and brown for operational. This provides an overall visual of each role’s part in relationship management.
    4. (Optional) Review each detailed expectation within the group. Evaluate whether specific roles will have a different focus on the unique role expectations.

    Leverage the Role Expectations Worksheet

    Sample role expectation alignment

    Sample of a role expectation alignment table with expectation names and descriptions on the left and a matrix of which roles should have a Strategic (S), Tactical (T), or Operational (O) view of the capabilities.

    IMPLEMENT

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Speak the same language as your partners: Business Value

    Business value represents the desired outcome from achieving business priorities.

    Value is not only about revenue or reduced expenses. Use this internal-external and capability-financial business value matrix to more holistically consider what is valuable to stakeholders.

    Improved Capabilities
    Enhance Services
    Products and services that enable business capabilities and improve an organization’s ability to perform its internal operations.
    Increase Customer Satisfaction
    Products and services that enable and improve the interaction with customers or produce practical market information and insights.
    Inward Outward
    Save Money
    Products and services that reduce overhead. They typically are less related to broad strategic vision or goals and more simply limit expenses that would occur had the product or service not put in place.
    Make money
    (Return on Investment)
    Products and services that are specifically related to the impact on an organization’s ability to create a return on investment.
    Financial Benefits

    Business Value Matrix Axes:

    Financial Benefits vs. Improved Capabilities
    • Improved capabilities refers to the enhancement of business capabilities and skill sets.
    • Financial Benefits refers to the degree in which the value source can be measured through monetary metrics and is often highly tangible.
    Inward vs. Outward Orientation
    • Inward refers to value sources that have an internal impact an organization’s effectiveness and efficiency in performing its operations.
    • Outward refers to value sources that come from interactions with external factors, such as the market or your customers.

    4.1 Activity: Brainstorm sources of business value

    Input: Product and service knowledge, Business process knowledge

    Output: Understanding of different sources of business value

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Identify your key stakeholders. These individuals are the critical business strategic partners in the organization’s governing bodies.
    2. Brainstorm the different types of business value that the BRM practice can produce.
    3. Is the item more focused on improving capabilities or generating financial benefits?
    4. Is the item focused on the customers you serve or the IT team?
    5. Enter your value item into a cell on the Business Value Matrix based on where it falls on these axes.
    6. Start to think about metrics you can use to measure how effective the product or service is at generating the value source.
    Simplified version of the Business Value Matrix on the previous slide.

    Use the BRM Workbook to capture sources of business value

    Brainstorm the different sources of business value (continued)

    See appendix for more information on value drivers:
    Example:
    Enhance Services
    • Dashboards/IT Situational Awareness
    • Improve measurement of services for data-driven analytics that can improve services
    • Collaborate to support Enterprise Architecture
    • Approval for and support of new applications per customer demand
    • Provide consultation for IT issues
    Axis arrow with 'Improved Capabilities'.
    Axis arrow with 'Financial Benefits'.
    Reach Customers
    • Provide technology roadmaps for IT services and devices
    • Improved "PR" presence: websites, service catalog, etc.
    • Enhance customer experience
    • Faster Time-to-market delivering innovative technologies and current services
    Axis arrow with 'Inward'.Axis arrow with 'Outward'.
    Reduce Costs
    • Achieve better pricing through enterprise agreements for IT services that are duplicated across several orgs
    • Prioritization/ development of roadmap
    • Portfolio management / reduce duplication of services
    • Evolve resourcing strategies to integrate teams (e.g. do more with less)
    Return on Investment
    • Customer -focused dashboards
    • Encourage use of centralized services through external collaboration capabilities that fit multiple use cases
    • Devise strategies for measured/supported migration from older IT systems/software

    Implications of ineffective stakeholder management

    A stakeholder is any group or individual who is impacted by (or impacts) your objectives.

    Challenges with stakeholder management can result from a self-focused point of view. Avoid these challenges by taking on the other’s perspectives – what’s in it for them.

    The key objectives of stakeholder management are to improve outcomes, increase confidence, and enhance trust in IT.

    • Obtain commitment of executive management for IT-related objectives.
    • Enhance alignment between IT and the business.
    • Improve understanding of business requirements.
    • Improve implementation of technology to support business processes.
    • Enhance transparency of IT costs, risks, and benefits.

    Challenges

    • Stakeholders are missed or new stakeholders are identified too late.
    • IT has a tendency to only look for direct stakeholders. Indirect and hidden stakeholders are not considered.
    • Stakeholders may have conflicting priorities, different visions, and different needs. Keeping every stakeholder happy is impossible.
    • IT has a lack of business understanding and uses jargon and technical language that is not understood by stakeholders.

    Implications

    • Unanticipated stakeholders and negative changes in stakeholder sentiment can derail initiatives.
    • Direct stakeholders are identified, but unidentified indirect or hidden stakeholders cause a major impact to the initiative.
    • The CIO attempts to trade off competing agendas and ends up caught in the middle and pleasing no one.
    • There is a failure in understanding and communications, leading stakeholders to become disenchanted with IT.

    Cheat Sheet: Identify stakeholders

    Ask stakeholders “who else should I be talking to?” to discover additional stakeholders and ensure you don’t miss anyone.

    List the people who are identified through the following questions: Take a 360-degree view of potential internal and external stakeholders who might be impacted by the initiative.
    • Who will be adversely affected by potential environmental and social impacts in areas of influence that are affected by what you are doing?
    • At which stage will stakeholders be most affected (e.g. procurement, implementation, operations, decommissioning)?
    • Will other stakeholders emerge as the phases are started and completed?
    • Who is sponsoring the initiative?
    • Who benefits from the initiative?
    • Who loses from the initiative?
    • Who can make approvals?
    • Who controls resources?
    • Who has specialist skills?
    • Who implements the changes?
    • Who are the owners, governors, customers, and suppliers to impacted capabilities or functions?

    Executives

    Peers

    Direct reports

    Partners

    Customers

    Stock image of a world.

    Subcontractors

    Suppliers

    Contractors

    Lobby groups

    Regulatory agencies

    Establish your stakeholder network “map”

    Follow the trail of breadcrumbs from your direct stakeholders to their influencers to uncover hidden stakeholders.

    Your stakeholder map defines the influence landscape your BRM team operates in. It is every bit as important as the teams who enhance, support, and operate your products directly.

    Notes on the network map

    • Pay special attention to influencers who have many arrows; they are called “connectors,” and due to their diverse reach of influence, should themselves be treated as significant stakeholders.
    • Don’t forget to consider the through-lines from one influencer through intermediate stakeholders or influencers to the final stakeholder – a single influencer may have additional influence via multiple, possibly indirect paths to a single stakeholder.

    Legend for the example stakeholder network map below. 'Black arrows indicate the direction of professional influence'. 'Dashed green arrows indicate bidirectional, informal influence relationships'

    Example stakeholder network map visualizing relationships between different stakeholders.

    4.2 Visualize interrelationships among stakeholders to identify key influencers

    Input: List of stakeholders

    Output: Relationships among stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. List direct stakeholders for your area. Ensure it includes stakeholders across the organization (both IT and business units).
    2. Determine the stakeholders of your stakeholders. Consider adding each of them to the stakeholder list: assess who has either formal or informal influence over your stakeholders; add these influencers to your stakeholder list.
    3. Create a stakeholder network map to visualize relationships.
      • (Optional) Use black arrows to indicate the direction of professional influence.
      • (Optional) Use dashed green arrows to indicate bidirectional, informal influence relationships.
    4. Capture the list or diagram of your stakeholders in your workbook.

    Use the BRM Workbook to capture stakeholders

    Categorize your stakeholders with a stakeholder prioritization map

    A stakeholder prioritization map help teams categorize their stakeholders by their level or influence and ownership.

    There are four areas in the map and the stakeholders within each area should be treated differently.

    • Players – players have a high interest in the initiative and the influence to effect change over the initiative. Their support is critical and a lack of support can cause significant impediment to the objectives.
    • Mediators – mediators have a low interest but significant influence over the initiative. They can help to provide balance and objective opinions to issues that arise.
    • Noisemakers – noisemakers have low influence but high interest. They tend to be very vocal and engaged, either positively or negatively, but have little ability to enact their wishes.
    • Spectators – generally, spectators are apathetic and have little influence over or interest in the initiative.

    Stakeholder prioritization map with axes 'Influence' and 'Ownership/Interest' splitting the map into four quadrants: 'Spectators Low/Low', 'Noisemakers Low/High', 'Mediators High/Low', and 'Players High/High'.

    4.3 Group your stakeholders into categories

    Input: Stakeholder Map

    Output: Categorization of stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Identify your stakeholder’s interest in and influence on your BRM program.
    2. Map your results to the quadrant in your workbook to determine each stakeholder’s category.

    Stakeholder prioritization map with example 'Stakeholders' placed in or across the four quadrants.

    Level of Influence

    • Power: Ability of a stakeholder to effect change.
    • Urgency: Degree of immediacy demanded.
    • Legitimacy: Perceived validity of stakeholder’s claim.
    • Volume: How loud their “voice” is or could become.
    • Contribution: What they have that is of value to you.

    Level of Interest

    How much are the stakeholder’s individual performance and goals directly tied to the success or failure of the product?

    Use the BRM Workbook to map your stakeholders

    Define strategies for engaging stakeholders by type

    Each group of stakeholders draws attention and resources away from critical tasks.

    By properly identifying your stakeholder groups, you can develop corresponding actions to manage stakeholders in each group. This can dramatically reduce wasted effort trying to satisfy Spectators and Noisemakers while ensuring the needs of the Mediators and Players are met.

    Type Quadrant Actions
    Players High influence; high interest Actively Engage
    Keep them engaged through continuous involvement. Maintain their interest by demonstrating their value to its success.
    Mediators High influence; low interest Keep Satisfied
    They can be the game changers in groups of stakeholders. Turn them into supporters by gaining their confidence and trust, and include them in important decision-making steps. In turn, they can help you influence other stakeholders.
    Noisemakers Low influence; high interest Keep Informed
    Try to increase their influence (or decrease it if they are detractors) by providing them with key information, supporting them in meetings, and using Mediators to help them.
    Spectators Low influence; low interest Monitor
    They are followers. Keep them in the loop by providing clarity on objectives and status updates.

    Prioritize your stakeholders

    There may be too many stakeholders to be able to manage them all. Focus your attention on the stakeholders that matter most.

    Apply a third dimension for stakeholder prioritization: support.

    Support, in addition to interest and influence, is used to prioritize which stakeholders are should receive the focus of your attention. This table indicates how stakeholders are ranked:

    Table with 'Stakeholder Categories' and their 'Level of Support' for prioritizing. Support levels are 'Supporter', 'Evangelist', 'Neutral', and 'Blocker'.

    Support can be determined by rating the following question: how likely is it that your stakeholder would recommend IT at your organization/your group? Our four categories of support:

    • Blocker – beware of the blocker. These stakeholders do not support your cause and have the necessary drive to impede the achievement of your objectives.
    • Semi-Supporter – while these stakeholders are committed to your objectives, they are somewhat apathetic to advocate on your behalf. They will support you so long as it does not require much effort from them to do so.
    • Neutral – neutrals do not have much commitment to your objectives and are not willing to expend much energy to either support or detract from them.
    • Supporter – these stakeholders are committed to your initiative and are willing to whole-heartedly provide you with support.

    4.4 Update your stakeholder quadrant to include the three dimensions

    Input: Stakeholder Map

    Output: Categorization of stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Identify the level of support of each stakeholder by answering the following question: how likely is it that your stakeholder would support your initiative/endeavor?
    2. Map your results to the model in your workbook to determine each stakeholder’s category.
    Stakeholder prioritization map with example 'Persons' placed in or across the four quadrants. with The third dimension, 'Level of Support', is color-coded.

    Use the BRM Workbook to map your stakeholders

    Leverage your map to think about how to engage with your stakeholders

    Not all stakeholders are equal, nor can they all be treated the same. Your stakeholder quadrant highlights areas where you may need to engage differently.

    Blockers

    Pay attention to your “blockers,” especially those that appear in the high influence and high interest part of the quadrant. Consider how your engagement with them varies from supporters in this quadrant. Consider what is valuable to these stakeholders and focus your conversations on “what’s in this for them.”

    Neutral & Evangelists

    Stakeholders that are neutral or evangelists do not require as much attention as blockers and supporters, but they still can’t be ignored – especially those who are players (high influence and engagement). Focus on what’s in it for them to move them to become supporters.

    Supporters

    Do not neglect supporters – continue to engage with them to ensure that they remain supporters. Focus on the supporters that are influential and impacted, rather than the “spectators.”

    4.5 Create your engagement plan

    Input: Stakeholder Map/list of stakeholders

    Output: Categorization of stakeholders and influencers

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Leverage the BRM Stakeholder Engagement Plan spreadsheet. List your key stakeholders.
    2. Consider: how do you show value at your current maturity level so that you can gain trust and your relationship can mature? Establish where your relationship lacks maturity, and consider whether you need to engage with them on a more strategic, tactical, or even operational manner.
      • At lower levels of maturity (Table Stakes), focus on service delivery, project delivery, and communication.
      • At mid-level maturity (Influencer/Advocate), focus on business pain points and a deeper knowledge of the business.
      • At higher maturity levels (Value Creator/Innovator), focus on creating value by leading innovative initiatives that drive the business forward.
    3. Review the stakeholder quadrant. Update the frequency of your communication accordingly.
    4. Capture the agenda for your engagements with them.

    Download and use the BRM Stakeholder Engagement Plan

    Your agenda should vary with the maturity of your relationship

    Agenda
    Stakeholder Information Type Meeting Frequency Lower Maturity Mid-Level Maturity Higher Maturity
    VP Strategic Quarterly
    • Summary of current and upcoming projects and initiatives
    • Business pain points for the department
    • Proposed solutions to address business pain points
    • Innovative solutions to improve business processes and drive value for the department and the organization
    Director Strategic, Tactical Monthly
    • Summary of recent and upcoming changes
    • Summary of current and upcoming projects and initiatives
    • Business pain points for the department
    • Proposed business process improvements
    • Current and upcoming project proposals to address business pain points
    • Innovative solutions to help the department achieve its business goals and objectives
    Manager Tactical Monthly
    • Summary of service desk tickets
    • Summary of recent and upcoming changes
    • Summary of current and upcoming projects and initiatives
    • Business pain points for the team
    • Proposed business activity improvements
    • Current and upcoming projects to address business pain points
    • Innovative solutions to help business users perform their daily business activities more effectively and efficiently

    Lower Maturity – Focus on service delivery, project delivery, and communication

    Mid-Level Maturity – Focus on business pain points and a deeper knowledge of the business

    Higher Maturity – Focus on creating value by leading innovative initiatives that drive the business forward

    Stakeholder – Include both IT and business stakeholders at appropriate levels

    Agenda – Manage stakeholders expectations, and clarify how your agenda will progress as the partnership matures

    REASSESS & EMBED

    Assess

    1.1 Define BRM

    1.2 Analyze Satisfaction

    1.3 Assess SWOT

    Situate

    2.1 Create Vision

    2.2 Create the BRM Mission

    2.3 Establish Goals

    Plan

    3.1 Establish Guiding Principles

    3.2 Determine Where BRM Fits

    3.3 Establish BRM Expectations

    3.4 Identify Roles With BRM Responsibilities

    3.5 Align Capabilities

    Implement

    4.1 Brainstorm Sources of Business Value

    4.2 Identify Key Influencers

    4.3 Categorize the Stakeholders

    4.4 Create the Prioritization Map

    4.5 Create Your Engagement Plan

    Reassess & Embed

    5.1 Create Metrics

    5.2 Prioritize Your Projects

    5.3 Create a Portfolio Investment Map

    5.4 Establish Your Annual Plan

    5.5 Build Your Transformation Roadmap

    5.6 Create Your Communication Plan

    Measure your BRM practice success

    • Metrics are powerful because they drive behavior.
    • Metrics are also dangerous because they often lead to unintended negative outcomes.
    • Metrics should be chosen carefully to avoid getting “what you asked for” instead of “what you intended.”

    Stock image of multiple business people running off the end of a pointed finger like lemmings.

    Questions to ask Are your metrics achievable?
    1. What are the leading indicators of BRM effectively supporting the business’ strategic direction?
    2. How are success metrics aligned with the objectives of other functional groups?

    S pecific

    M easurable

    A chievable

    R ealistic

    T ime-bound

    Embedding the BRM practice within your organization must be grounded in achievable outcomes.

    Ensure that the metrics your practice is measured against reflect realistic and tangible business expectations. Overpromising the impact the practice will have can lead to long-term implementation challenges.

    Determine whether your business is satisfied with IT

    Measuring tape.

    1

    Survey your stakeholders to measure improvements in customer satisfaction.

    Leverage the CIO Business Vision on a regular interval – most find that annual assessments drive success.

    Evaluate whether the addition or increased maturity of your BRM practice has improved satisfaction with IT.

    Business satisfaction survey

    • Audience: Business leaders
    • Frequency: Annual
    • Metrics:
      • Overall Satisfaction score
      • Overall Value score
      • Relationship Satisfaction:
        • Understand needs
        • Meet needs
        • Communication
    Two small tables showing example 'Value' and 'Satisfaction' scores.
    Table with a breakdown of the example 'Satisfaction' score, with individual scores for 'Needs', 'Execution', and 'Communication'.

    Check if you’ve met the BRM goals you set out to achieve

    Measuring tape.

    2

    Measure BRM success against the goals for the practice.

    Evaluate whether the BRM practice has helped IT to meet the goals that you’ve established.

    For each of your goals, create metrics to establish how you will know if you’ve been successful. This might be how many or what type of interactions you have with your stakeholders, and/or it could be new connections with internal or external partners.

    Ensure you have established metrics to measure success at your goals.

    Dart board with five darts, each representing a goal, 'Demand Shaping', 'Value Realization', 'Servicing', 'Exploring', and 'Other Goal(s)'.

    5.1 Create metrics

    Input: Goals, The attributes which can align to goal success

    Output: Measurements of success

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Start with a consideration of your goals and objectives.
    2. Identify key aspects that can support confirming if the goal was successful.
    3. For each aspect, develop a method to measure success with a specific measurement.
    4. When creating the KPI consider:
      • How you know if you are achieving your objective (performance)?
      • How frequently will you be measuring this?
      • Are you looking for an increase, decrease, or maintenance of the metric?
    Table with columns 'BRM Goals', 'Measurement', 'KPI', and 'Frequency'.

    Use the BRM Workbook

    Don’t wait all year to find out if you’re on track

    Leverage the below questions to quickly poll your business partners on a more frequent basis.

    Partner instructions:

    Please indicate how much you agree with each of the following statements. Use a scale of 1-5, where 1 is low agreement and 5 indicates strong agreement:

    Demand Shaping: My BRM is at the table and seeks to understand my business. They help me understand IT and helps IT prioritize my needs.

    Exploring: My BRM surfaces new opportunities based on their understanding of my pain points and growth needs. They engage resources with a focus on the value to be delivered.

    Servicing: The BRM obtains an understanding of the services and service levels that are required, clarifies them, and communicates costs and risks.

    Value Harvesting: Focus on value is evident in discussions – the BRM supports IT in ensuring value realization is achieved and tracks value during and beyond deployment.

    Embedding the BRM practice also includes acknowledging the BRM’s part in balancing the IT portfolio

    IT needs to juggle “keeping the lights on” initiatives with those required to add value to the organization.

    Partner with the appropriate resources (Project Management Office, Product Owners, System Owners, and/or others as appropriate within your organization) to ensure that all initiatives focus on value.

    Info-Tech Insight

    Not every organization will balance their portfolio in the same way. Some organizations have higher risk tolerance and so their higher priority goals may require that they accept more risk to potentially reap more returns.

    Stock image of a man juggling business symbols.

    80% of organizations feel their portfolios are dominated by low-value initiatives that do not deliver value to the business. (Source: Stage-Gate International and Product Development Institute, March/April 2009)

    All new requests are not the same; establish a process for intake and manage expectations and IT’s capacity to deliver value.

    Ensure you communicate your process to support new ideas with your stakeholders. They’ll be clear on the steps to bring new initiatives into IT and will understand and be engaged in the process to demonstrate value.

    Flowchart for an example intake process.

    For support creating your intake process, go to Optimize Project Intake, Approval and Prioritization Sample of Info-Tech's Optimize Project Intake, Approval and Prioritization.

    Use value as your criteria to evaluate initiatives

    Work with project managers to ensure that all projects are executed in a way that meets business expectations.

    Sample of Info-Tech’s Project Value Scorecard Development Tool.

    Download Info-Tech’s Project Value Scorecard Development Tool.

    Enter risk/compliance criteria under operational alignment: projects must be aligned with the operational goals of the business and IT.

    Business value matrix.

    Enter these criteria under strategic alignment: projects must be aligned with the strategic goals of the business, customer, and IT.
    Enter financial criteria under financial: projects must realize monetary benefits, in increased revenue or decreased costs, while posing as little risk of cost overrun as possible.
    And don’t forget about feasibility: practical considerations for projects must be taken into account in selecting projects.

    5.2 Prioritize your investments/ projects (optional activity)

    Input: Value criteria

    Output: Prioritized project listing

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Review and edit (if necessary) the criteria on tab 2 the Project Value Scorecard Development Tool.
      Screenshot from tab 2 of Info-Tech’s Project Value Scorecard Development Tool.
    2. Score initiatives and investments on tab 3 using your criteria.
      Screenshot from tab 3 of Info-Tech’s Project Value Scorecard Development Tool.
    Download Info-Tech’s Project Value Scorecard Development Tool.

    Visualize where investments add value through an initiative portfolio map

    An initiative portfolio map is a graphic visualization of strategic initiatives overlaid on a business capability map.

    Leverage the initiative portfolio map to communicate the value of what IT is working on to your stakeholders.

    Info-Tech Insight

    Projects will often impact one or more capabilities. As such, your portfolio map will help you identify cross-dependencies when scaling up or scaling down initiatives.

    Example initiative portfolio map


    Example initiative portfolio map with initiatives in categories like 'Marketing Strategy' and 'Brand Mgmt.'. Certain groups of initiatives have labels detailing when they achieve collectively.

    5.3 Create a portfolio investment map (optional activity)

    Input: Business capability map

    Output: Portfolio investment map

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Build a capability map, outlining the value streams that support your organization’s goals and the high-level capabilities (level 1) that support the value stream (and goals).
      For more support in establishing the capability map, see Document Your Business Architecture.
      Example table for outlining 'Value Streams' and 'Level 1 Capabilities' through 'Goals'.
    2. Identify high-value capabilities for the organization.
    3. What are the projects and initiatives that will address the critical capabilities? Add these under the high-value capabilities.
    4. This process will help you demonstrate how projects align to business goals. Enter your capabilities and projects in Info-Tech’s Initiative Portfolio Map Template.
    Download Info-Tech’s Initiative Portfolio Map Template.

    Establish your annual BRM plan

    To support the BRM capability at your organization, you’ll want to communicate your plan. This will include:
    • Business Feedback and Engagement
      • Engaging with your partners includes meeting with them on a regular basis. Establish this frequency and capture it in your plan. This engagement must include an understanding of their goals and challenges.
      • As Bill Gates said, “We all need people who will give us feedback. That’s how we improve” (Inc.com, 2013). There are various points in the year which will provide you with the opportunity to understand your business partners’ views of IT or the BRM role. List the opportunities to reflect on this feedback in your plan.
    • Business-IT Alignment
      • Bring together the views and perspectives of IT and the business.
      • List the activities that will be required to reflect business goals in IT. These include IT goals, budget, and planning.
    • BRM Improvement
      • The practices put in place to support the BRM practice need to continuously evolve to support a maturing organization. The feedback from stakeholders throughout the organization will provide input into this. Ensure there are activities and time put aside to evaluate the improvements required.
    Stock image of someone discovering a calendar in a jungle with a magnifying glass.

    5.4 Establish your year-in-the-life plan

    Input: Engagement plan, BRM goals

    Output: Annual BRM plan

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Start with your business planning activities – what will you as a BRM be doing as your business establishes their plans and strategies? These could include:
      • Listening and feedback sessions
      • Third-party explorations
    2. Then look at your activities required to integrate within IT – what activities are required to align business directives within your IT groups? Examples can include:
      • Business strategy review
      • Capability map creation
      • Input into the Business-aligned IT strategy
      • IT budget input
    3. What activities are required to continuously improve the BRM role? This may consist of:
      • Feedback discussions with business partners
      • Roadshow with colleagues to communicate and refine the practice
    4. Map these on your annual calendar that can be shared with your colleagues.
    Capture in the BRM Workbook

    Communicate using the Executive Buy-In and Communication Template

    Sample of a slide titled 'BRM Annual Cycle'.

    Sample BRM annual cycle

    Sample BRM annual cycle with row headers 'Business Feedback and Engagement', 'Business-IT Alignment', and 'BRM Improvement' mapped across a Q1 to Q4 timeline with individual tasks in each category.

    5.5 Build your transformation roadmap

    Input: SWOT analysis

    Output: Transformation roadmap

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. Brainstorm and discuss the key enablers that are needed to help promote and ease your BRM program.
    2. Brainstorm and discuss the key blockers (or risks) that may interrupt or derail your BRM program.
    3. Brainstorm mitigation activities for each blocker.
    4. Enablers and mitigation activities can be listed on your transformation roadmap.

    Example:

    Enablers

    • High business engagement and buy-in
    • Supportive BRM leadership
    • Organizational acceptance for change
    • Development process awareness by development teams
    • Collaborative culture
    • Existing tools can be customized for BRM

    Blockers

    • Pockets of management resistance
    • Significant time is required to implement BRM and train resources
    • Geographically distributed resources
    • Difficulty injecting customers in demos

    Mitigation

    • BRM workshop training with all teams and stakeholders to level set expectations
    • Limit the scope for pilot project to allow time to learn
    • Temporarily collocate all resources and acquire virtual communication technology

    Capture in the BRM Workbook

    5.5 Build your transformation roadmap (cont’d)

    1. Roadmap Elements:
      • List the artifacts, changes, or actions needed to implement the new BRM program.
      • For each item, identify how long it will take to implement or change by moving it into the appropriate swim lane. Use timing that makes sense for your organization: Quick Wins, Short Term, and Long Term; Now, Next, and Later; or Q1, Q2, Q3, and Q4.

    Example transformation roadmap with BRM programs arranged in columns 'Now', 'Next (3-6 months)', 'Later (6+ months)', and 'Deferred'.

    Communicate the BRM changes to set your practice up for success

    Leaders of successful change spend considerable time developing a powerful change message, i.e. a compelling narrative that articulates the desired end state, and that makes the change concrete and meaningful to staff.

    The change message should:

    • Explain why the change is needed.
    • Summarize what will stay the same.
    • Highlight what will be left behind.
    • Emphasize what is being changed.
    • Explain how change will be implemented.
    • Address how change will affect various roles in the organization.
    • Discuss the staff’s role in making the change successful.
    Five elements of communicating change
    Diagram titled 'COMMUNICATING THE CHANGE' surrounded by useful questions: 'What is the change?', 'What will the role be for each department and individual?', 'Why are we doing it?', 'How long will it take us to do it?', and 'How are we going to go about it?'.
    (Source: The Qualities of Leadership: Leading Change)

    Apply the following communication principles to make your BRM changes relevant to stakeholders

    “We tend to use a lot of jargon in our discussions, and that is a sure fire way to turn people away. We realized the message wasn’t getting out because the audience wasn’t speaking the same language. You have to take it down to the next level and help them understand where the needs are.” (Jeremy Clement, Director of Finance, College of Charleston, Info-Tech Interview, 2018)

    Be Relevant

    • Talk about what matters to the stakeholder. Think: “what’s in it for them?
    • Tailor the details of the message to each stakeholder’s specific concerns.
    • Often we think in processes but stakeholders only care about results: talk in terms of results.

    Be Clear

    • Don’t use jargon.
    • Choice of language is important: “Do you think this is a good idea? I think we could really benefit from your insights and experience here.” Or do you mean: “I think we should do this. I need you to do this to make it happen.”

    Be Concise

    • Keep communication short and to the point so key messages are not lost in the noise.
    • There is a risk of diluting your key message if you include too many other details.

    Be Consistent

    • The core message must be consistent regardless of audience, channel, or medium. A lack of consistency can be interpreted as an attempt at deception. This can hurt credibility and trust.
    • Test your communication with your team or colleagues to obtain feedback before delivering to a broader audience.

    5.6 Create a communications plan tailored to each of your stakeholders

    Input: Prioritized list of stakeholders

    Output: Communication Plan

    Materials: Whiteboard/flip charts (physical or electronic)

    Participants: Team

    1. List stakeholders in order of importance in the first column.
    2. Identify the frequency with which you will communicate to each group.
    3. Determine the scope of the communication:
      • What key information needs to be included in the message to ensure they are informed and on board?
      • Which medium(s) will you use to communicate to that specific group?
    4. Develop a concrete timeline that will be followed to ensure that support is maintained from the key stakeholders.

    Audience

    All BRM Staff

    Purpose

    • Introduce and explain operating model
    • Communicate structural changes

    Communication Type

    • Team Meeting

    Communicator

    CIO

    Timing

    • Sept 1 – Introduce new structure
    • Sept 15 – TBD
    • Sept 29 – TBD

    Related Blueprints

    Business Value
    Service Catalog
    Intake Management
    Sample of Info-Tech's 'Document Your Business Architecture' blueprint.
    Sample of Info-Tech's 'Design and Build a User-Facing Service Catalog' blueprint.
    Sample of Info-Tech's 'Manage Stakeholder Relations' blueprint.
    Sample of Info-Tech's 'Document Business Goals and Capabilities for Your IT Strategy' blueprint.
    Sample of Info-Tech's 'Fix Your IT Culture' blueprint.

    Selected Bibliography

    “Apple Mission and Vision Analysis.” Mission Statement Academy, 23 May 2019. Accessed 5 November 2020.

    Barnes, Aaron. “Business Relationship Manager and Plan Build Run.” BRM Institute, 8 April 2014.

    Barnes, Aaron. “Starting a BRM Team - Business Relationship Management Institute.” BRM Institute, 5 June 2013. Web.

    BRM Institute. “Business Partner Maturity Model.” Member Templates and Examples, Online Campus, n.d. Accessed 3 December 2021.

    BRM Institute. “BRM Assessment Templates and Examples.” Member Templates and Examples, Online Campus, n.d. Accessed 24 November 2021.

    Brusnahan, Jim, et al. “A Perfect Union: BRM and Agile Development and Delivery.” BRM Institute, 8 December 2020. Web.

    Business Relationship Management: The BRMP Guide to the BRM Body of Knowledge. Second printing ed., BRM Institute, 2014.

    Chapman, Chuck. “Building a Culture of Trust - Remote Leadership Institute.” Remote Leadership Institute, 10 August 2021. Accessed 27 January 2022.

    “Coca Cola Mission and Vision Analysis.” Mission Statement Academy, 4 August 2019. Accessed 5 November 2020.

    Colville, Alan. “Shared Vision.” UX Magazine, 31 October 2011. Web.

    Cooper, Robert, G. “Effective Gating: Make product innovation more productive by using gates with teeth.” Stage-Gate International and Product Development Institute, March/April 2009. Web.

    Heller, Martha. “How CIOs Can Make Business Relationship Management (BRM) Work.” CIO, 1 November 2016. Accessed 27 January 2022.

    “How Many Business Relationship Managers Should You Have.” BRM Institute, 20 March 2013. Web.

    Hull, Patrick. “Answer 4 Questions to Get a Great Mission Statement.” Forbes, 10 January 2013. Web.

    Kasperkevic, Jana. “Bill Gates: Good Feedback Is the Key to Improvement.” Inc.com, 17 May 2013. Web.

    Merlyn, Vaughan. “Relationships That Matter to the BRM.” BRM Institute, 19 October 2016. Web.

    “Modernizing IT’s Business Relationship Manager Role.” The Hackett Group, 22 November 2019. Web.

    Monroe, Aaron. “BRMs in a SAFe World...That Is, a Scaled Agile Framework Model.” BRM Institute, 5 January 2021. Web.

    Selected Bibliography

    “Operational, adj." OED Online, Oxford University Press, December 2021. Accessed 29 January 2022.

    Sinek, Simon. “Transcript of ‘How Great Leaders Inspire Action.’” TEDxPuget Sound, September 2009. Accessed 7 November 2020.

    “Strategic, Adj. and n.” OED Online, Oxford University Press, December 2016. Accessed 27 January 2022.

    “Tactical, Adj.” OED Online, Oxford University Press, September 2018. Accessed 27 January 2022.

    “The Qualities of Leadership: Leading Change.” Cornelius & Associates, 23 September 2013. Web.

    “Twice the Business Value in Half the Time: When Agile Methods Meet the Business Relationship Management Role.” BRM Institute, 10 April 2015. Web.

    “Value Streams.” Scaled Agile Framework, 30 June 2020. Web.

    Ward, John. “Delivering Value from Information Systems and Technology Investments: Learning from Success.” Information Systems Research Centre, August 2006. Web.

    Appendix

    • Business Value Drivers
    • Service Blueprint
    • Stakeholder Communications
    • Job Descriptions

    Understand business value drivers for ROI and cost

    Make Money

    This value driver is specifically related to the impact a product or service has on your organization’s ability to show value for the investments. This is usually linked to the value for money for an organization.

    Return on Investment can be derived from:

    • Sustaining or increasing funding.
    • Enabling data monetization.
    • Improving the revenue generation of an existing service.
    • Preventing the loss of a funding stream.

    Be aware of the difference among your products and services that enable a revenue source and those which facilitate the flow of funding.

    Save Money

    This value driver relates to the impact of a product or service on cost and budgetary constraints.

    Reduce costs value can be derived from:

    • Reducing the cost to provide an existing product or service.
    • Replacing a costly product or service with a less costly alternative.
    • Bundling and reusing products or services to reduce overhead.
    • Expanding the use of shared services to generate more value for the cost of existing investment.
    • Reducing costs through improved effectiveness and reduction of waste.

    Budgetary pressures tied to critical strategic priorities may defer or delay implementation of initiatives and revision of existing products and services.

    Understand Business Value Drivers that Enhance Your Services

    Operations

    Some products and services are in place to facilitate and support the structure of the organization. These vary depending on what is important to your organization, but should be assessed in relation to the organizational culture and structure you have identified.

    • Adds or improves effectiveness for a particular service or the process and technology enabling its success.

    Risk and Compliance

    A product or service may be required in order to meet a regulatory requirement. In these cases, you need to be aware of the organizational risk of NOT implementing or maintaining a service in relation to those risks.

    In this case, the product or service is required in order to:

    • Prevent fines.
    • Allow the organization to operate within a specific jurisdiction.
    • Remediate audit gaps.
    • Provide information required to validate compliance.

    Internal Information

    Understanding internal operations is also critical for many organizations. Data captured through your operations provides critical insights that support efficiency, productivity, and many other strategic goals.

    Internal information value can be derived by:

    • Identifying areas of improvement in the development of core offerings.
    • Monitoring and tracking employee behavior and productivity.
    • Monitoring resource levels.
    • Monitoring inventory levels.

    Collaboration and Knowledge Transfer

    Communication is integral and products and services can be the link that ties your organization together.

    In this case, the value generated from products and services can be to:

    • Align different departments and multiple locations.
    • Enable collaboration.
    • Capture trade secrets and facilitate organizational learning.

    Understand Business Value Drivers that Connect the Business to Your Customers

    Policy

    Products and services can also be assessed in relation to whether they enable and support the required policies of the organization. Policies identify and reinforce required processes, organizational culture, and core values.

    Policy value can be derived from:

    • The service or initiative will produce outcomes in line with our core organizational values.
    • It will enable or improve adherence and/or compliance to policies within the organization.

    Customer Relations

    Products and services are often designed to facilitate goals of customer relations; specifically, improve satisfaction, retention, loyalty, etc. This value type is most closely linked to brand management and how a product or service can help execute brand strategy. Customers, in this sense, can also include any stakeholders who consume core offerings.

    Customer satisfaction value can be derived from:

    • Improving the customer experience.
    • Resolving a customer issue or identified pain point.
    • Providing a competitive advantage for your customers.
    • Helping to retain customers or prevent them from leaving.

    Market Information

    Understanding demand and market trends is a core driver for all organizations. Data provided through understanding the ways, times, and reasons that consumers use your services is a key driver for growth and stability.

    Market information value can be achieved when an app:

    • Addresses strategic opportunities or threats identified through analyzing trends.
    • Prevents failures due to lack of capacity to meet demand.
    • Connects resources to external sources to enable learning and growth within the organization.

    Market Share

    Market share represents the percentage of a market or market segment that your business controls. In essence, market share can be viewed as the potential for more or new revenue sources.

    Assess the impact on market share. Does the product or service:

    • Increase your market share?
    • Open access to a new market?
    • Help you maintain your market share?

    Service Blueprint

    Service design involves an examination of the people, process and technology involved in delivering a service to your customers.

    Service blueprinting provides a visual of how these are connected together. It enables you to identify and collaborate on improvements to an existing service.

    The main components of a service blueprint are:

    Customer actions – this anchors the service in the experiences of the customer

    Front-stage – this shows the parts of the service that are visible to the customer

    Back-stage – this is the behind-the-scenes actions necessary to deliver the experience to the customer

    Support processes – this is what’s necessary to deliver the back-stage (and front-stage/customer experience), but is not aligned from a timing perspective (e.g. it doesn’t matter if the fridge is stocked when the order is put in, as long as the supplies are available for the chef to use)

    Example service blueprint with the main components listed above as row headers.

    Physical Evidence and Time are blueprint components can be added in to provide additional context & support

    Example service blueprint with the main components plus added components 'Physical Evidence' and 'Time'.

    Stakeholder Communications

    Personalize
    • “What’s in it for me” & Persona development – understanding what the concerns are from the community that you will want to communicate about
    • Get to know the cultures of each persona to identify how they communicate. For the faculty, Teams might not be the answer, but faculty meetings might be, or sending messages via email. Each persona group may have unique/different needs
    • Meet them “where they are”: Be prepared to provide 5-minute updates (with “what’s in it for me” and personas in mind) at department meetings in cases where other communications (Teams etc.) aren’t reaching the community
    • Review the business vision diagnostic report to understand what’s important to each community group and what their concerns are with IT. Definitely review the comments that users have written.
    Show Proof
    • Share success stories tailored to users needs – e.g. if they have a concern with security, and IT implemented a new secure system to better meet their needs, then telling them about the success is helpful – shows that you’re listening and have responded to meet their concerns. Demonstrates how interacting with IT has led to positive results. People can more easily relate to stories

    Reference
    • Consider establishing a repository (private/unlisted YouTube channel, Teams, etc.) so that the community can search to view the tip/trick they need
    • Short videos are great to provide a snippet of the information you want to share
    Responses
    • Engage in 2-way communications – it’s about the messages IT wants to convey AND the messages you want them to convey to you. This helps to ensure that your messages aren’t just heard but are understood/resonate.
    • Let people know how they should communicate with IT – whether it’s engaging through Teams, via email to a particular address, or through in person sessions
    Test & Learn
    • Be prepared to experiment with the content and mediums, and use analytics to assess the results. For example if videos are posted on a site like SharePoint that already has analytics functionality, you can capture the number of views to determine how much they are viewed
    Multiple Mediums
    • Use a combination of one-on-one interviews/meetings and focus groups to obtain feedback. You may want to start with some of the respondents who provided comments on surveys/diagnostics

    BRM Job Descriptions

    Download the Job Descriptions:

    Communicate Any IT Initiative

    • Buy Link or Shortcode: {j2store}428|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Lead
    • Parent Category Link: /lead

    IT communications are often considered ineffective and unengaging. This is demonstrated by the:

    • Lack of expectation that IT should communicate well. Why develop a skill that no one expects IT to deliver on?
    • Failure to recognize the importance of communication to engage employees and communicate ideas.
    • Perception that communication is a broadcast not a continuous dialogue.
    • Inability to create, monitor, and manage feedback mechanisms.
    • Overreliance on data as the main method of communication instead of as evidence to support a broader narrative.

    Our Advice

    Critical Insight

    • Don't make data your star. It is a supporting character. People can argue about the collection methods or interpretation of the data, but they cannot argue with the story you share.
    • Messages are also non-verbal. Practice using your voice and body to set the right tone and impact your audience.
    • Recognize that communications are essential even in highly technical IT environments.
    • Measure if the communication is being received and resulting in the desired outcome. If not, modify what and how the message is being expressed.

    Impact and Result

    • Develop an actionable plan to deliver consistent, timely messaging for all audiences.
    • Compose and deliver meaningful messages.
    • Consistently deliver the right information and the right time to the right stakeholders.

    Communicate Any IT Initiative Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Communicate Any IT Initiative Deck – A step-by-step document that walks you through how to plan, compose, and deliver communications to any stakeholder up, down, or across the organization.

    This blueprint not only provides the tools and techniques for planning, composing, and delivering effective communications, but also walks you through practical exercises. Practice and perfect your communication, composition, and delivery skills for any IT initiative.

    • Communicate Any IT Initiative – Phases 1-3

    2. Communicate Any IT Initiative Facilitation Deck – A step-by-step communications workshop deck suitable for any workshop with a communication component.

    Communication concepts and exercises that teach you how to plan, compose, and deliver effective communications. The deck includes practical tools, techniques, and skills practice.

    • Communicate Any IT Initiative Facilitation Deck

    3. Communications Planner – An communications plan template that includes a section to define a change, a communications plan, communications calendars, and a pitch composition exercise.

    This communications planner is a tool that accompanies the Effective IT Communications blueprint and the Communicate Any IT Initiative Facilitation Deck so that you can plan your communications, view your deliverables, and compose your pitch all in one document.

    • Communications Planner Tool

    4. Stakeholder Analysis Tool – A tool to help ensure that all stakeholders are identified and none are missed.

    A tool for identifying stakeholders and conducting an analysis to understand their degree of influence or impact.

    • Stakeholder Management Analysis Tool
    [infographic]

    Further reading

    Communicate Any IT Initiative

    Plan, compose, and deliver communications that engage your audience.

    Executive Summary

    Your Challenge Common Obstacles Info-Tech’s Approach
    Communicating about your initiative is when the work really begins. Many organizations struggle with:
    • Knowing what target audiences need to be communicated with.
    • Communicating the same message consistently and clearly across target audiences.
    • Communicating to target audiences at the right times.
    • Selecting a channel that will be most effective for the message and practicing to deliver that message.
    Some of the challenges IT faces when it comes to communicating its initiatives includes:
    • Not being given the opportunity or time to practice composing or delivering communications.
    • Coordinating the communications of this initiative with other initiative communications.
    • Forgetting to communicate with key stakeholders.
    Choosing not to communicate because we do not know how it’s leading to initiative failures and lack of adoption by impacted parties.
    For every IT initiative you have going forward, focus on following these three steps:
    1. Create a plan of action around who, what, how, and when communications will take place.
    2. Compose an easy-to-understand pitch for each stakeholder audience.
    3. Practice delivering the message in an authentic and clear manner.
    By following these steps, you will ensure that your audience always understands and feels ready to engage with you.

    Info-Tech Insight
    Every IT employee can be a great communicator; it just takes a few consistent steps, the right tools, and a dedication to practicing communicating your message.

    Info-Tech’s approach

    Effective communications is not a broadcast but a dialogue between communicator and audience in a continuous feedback loop.

    Continuous Feedback Loop

    The Info-Tech difference:

    1. The skills needed to communicate effectively as a front-line employee or CIO are the same. It’s important to begin the development of these skills from the beginning of one's career.
    2. Time is a non-renewable resource. Any communication needs to be considered valuable and engaging by the audience or they will be unforgiving.
    3. Don't make data your star. It is a supporting character. People can argue about the collection methods or interpretation of the data, but they cannot argue about the story you share.

    Poor communication can lead to dissatisfied stakeholders

    27.8% of organizations are not satisfied with IT communications.

    25.8% of business stakeholders are not satisfied with IT communications.

    Source: Info-Tech Diagnostic Programs; n=34,345 business stakeholders within 604 organizations

    The bottom line? Stakeholders for any initiative need to be communicated with often and well. When stakeholders become dissatisfied with IT’s communication, it can lead to an overall decrease in satisfaction with IT.

    Good IT initiative communications can be leverage

    • IT risk mitigation and technology initiative funding are dependent on critical stakeholders comprehending the risk impact and initiative benefit in easy-to-understand terms.
    • IT employees need clear and direct information to feel empowered and accountable to do their jobs well.
    • End users who have a good experience engaging in communications with IT employees have an overall increase in satisfaction with IT.
    • Continuously demonstrating IT’s value to the organization comes when those initiatives are clearly aligned to overall objectives – don’t assume this alignment is being made.
    • Communication prevents assumptions and further miscommunication from happening among IT employees who are usually impacted and fear change the most.

    “Nothing gets done properly if it's not communicated well.”
    -- Nastaran Bisheban, CTO KFC Canada

    Approach to communications

    Introduction
    Review effective communications.

    Plan
    Plan your communications using a strategic tool.

    Compose
    Create your own message.

    Deliver
    Practice delivering your own message.

    Info-Tech’s methodology for effective IT communications

    1. Plan Strategic Communications 2. Compose a Compelling Message 3. Deliver Messages Effectively
    Step Activities
    1. Define the Change
    2. Determine Target Audience
    3. Communication Outcomes
    4. Clarify the Key Message(s)
    5. Identify the Owner and Messenger(s)
    6. Select the Right Channels
    7. Establish a Frequency and Time Frame
    8. Obtain Feedback and Improve
    9. Finalize the Calendar
    1. Craft a Pitch
    2. Revise the Pitch
    1. Deliver Your Pitch
    2. Refine and Deliver Again
    Step Outcomes Establish an easy-to-read view of the key communications that need to take place related to your initiative or change. Practice writing a pitch that conveys the message in a compelling and easy-to-understand way. Practice delivering the pitch. Ensure there is authenticity in the delivery while still maintaining the audience’s attention.

    This blueprint can support communication about any IT initiative

    • Strategy or roadmap
    • Major transformational change
    • System integration
    • Process changes
    • Service changes
    • New solution rollouts
    • Organizational restructuring

    We recommend considering this blueprint a natural add-on to any completed Info-Tech blueprint, whether it is completed in the DIY fashion or through a Guided Implementation or workshop.

    Key deliverable:

    Communication Planner
    A single place to plan and compose all communications related to your IT initiative.

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals.

    Facilitation Guide
    A step-by-step guide to help your IT organization develop a communication plan and practice composing and delivering key messages.

    Stakeholder Analysis
    An ability to assess all stakeholders based on impact, influence, and involvement.

    Workshop Overview

    MorningAfternoon
    ActivitiesPlan Strategic Communications for Your Initiative
    1. Define the Change
    2. Determine Target Audience
    3. Communication Outcomes
    4. Clarify the Key Message(s)
    5. Identify the Owner and Messenger(s)
    6. Select the Right Channels
    7. Establish a Frequency and Time Frame
    8. Obtain Feedback and Improve
    9. Finalize the Calendar
    Compose and Deliver a Compelling Message
    1. Craft a Pitch
    2. Revise the Pitch
    3. Deliver Your Pitch
    4. Refine and Deliver Again
    Deliverables
    1. Communication planner with weekly, monthly, and yearly calendar views to ensure consistent and ongoing engagement with every target audience member
    1. Crafted pitches that can be used for communicating the initiative to different stakeholders
    2. Skills and ability to deliver messages more effectively

    Contact your account representative for more information.
    workshops@infotech.com 1-888-670-8889

    Key KPIs for communication with any stakeholder

    Measuring communication is hard; use these to determine effectiveness:

    Goal Key Performance Indicator (KPI) Related Resource
    Obtain board buy-in for IT strategic initiatives. X% of IT initiatives that were approved to be funded.
    Number of times that technical initiatives were asked to be explained further.
    Using our Board Presentation Review
    Ensure stakeholders feel engaged during initiatives. X% of business leadership satisfied with the statement “IT communicates with your group effectively.” Using the CIO Business Vision Diagnostic
    End users know what IT initiatives are going to impact the products or services they use. X% of end users that are satisfied with communications around changing services or applications. Using the End-User Satisfaction Survey
    Project stakeholders receive sufficient communication throughout the initiative. X% overall satisfaction with the quality of the project communications. Using the PPM Customer Satisfaction Diagnostic
    Employees are empowered to perform on IT initiatives. X% satisfaction employees have with statement “I have all the resources and information I need to do a great job.” Using the Employee Engagement Diagnostic Program

    Phase 1

    Plan Strategic Communications

    Activities
    1.1 Define the Change
    1.2 Determine Target Audience
    1.3 Communication Outcomes
    1.4 Clarify the Key Message(s)
    1.5 Identify the Owner and Messenger(s)
    1.6 Select the Right Channels
    1.7 Establish a Frequency and Time Frame
    1.8 Obtain Feedback and Improve
    1.9 Finalize the Calendar

    Communicate Any IT Initiative Effectively
    Phase1 > Phase 2 > Phase 3

    This step involves the following participants:
    Varies based on those who would be relevant to your initiative.

    Outcomes of this step
    Create an easy-to-follow communications plan to ensure that the right message is sent to the right audience using the right medium and frequency.

    What is an IT change?

    Before communicating, understand the degree of change.

    Incremental Change:
    • Changes made to improve current processes or systems (e.g. optimizing current technology).
    Transitional Change:
    • Changes that involve dismantling old systems and/or processes in favor of new ones (e.g. new product or services added).
    Transformational Change:
    • Significant change in organizational strategy or culture resulting in substantial shift in direction.
    Examples:
    • New or changed policy
    • Switching from on-premises to cloud-first infrastructure
    • Implementing ransomware risk controls
    • Implementing a learning & development plan
    Examples:
    • Moving to an insourced or outsourced service desk
    • Developing a BI & analytics function
    • Integrating risk into organization risk
    • Developing a strategy (technology, architecture, security, data, service, infrastructure, application)
    Examples:
    • Organizational redesign
    • Acquisition or merger of another organization
    • Implementing a digital strategy
    • A new CEO or board taking over the organization's direction

    Consider the various impacts of the change

    Invest time at the start of the project to develop a detailed understanding of the impact of the change. This will help to create a plan that will simplify the change and save time in the end. Evaluate the impact from a people, process, and technology perspective.

    Leverage a design thinking principle: Empathize with the stakeholder – what will change?

    People

    • Team structure
    • Reporting structure
    • Career paths
    • Job skills
    • Responsibilities
    • Company vision/mission
    • Number of FTE
    • Culture
    • Training required

    Process

    • Budget
    • Work location
    • Daily workflow
    • Working conditions
    • Work hours
    • Reward structure
    • Required number of completed tasks
    • Training required

    Technology

    • Required tools
    • Required policies
    • Required systems
    • Training required

    1.1 Define the change

    30 minutes

    1. While different stakeholders will be impacted by the change differently, it’s important to be able to describe what the change is at a higher level.
    2. Have everyone take eight minutes to jot down what the change is and why it is happening in one to two sentences. Tab 2 of the Communication Planner Tool can also be used to house the different ideas.
    3. Present the change statements to one another.
    4. By leveraging one of the examples or consolidating many examples, as a group document:
      • What is the change?
      • Why is it happening?
    5. The goal is to ensure that all individuals involved in establishing or implementing the change have the same understanding.
    Input Output
    • Individual ideas about what change is occurring and why.
    • A single statement that reflects the change occurring and the rationale for why the change is needed.
    Materials Participants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Ensure effective communication by focusing on four key elements

    Audience
    Stakeholders (either groups or individuals) who will receive the communication.

    Message
    Information communicated to impacted stakeholders. Must be rooted in a purpose or intent.

    Messenger
    Person who delivers the communication to the audience. The communicator and owner are two different things.

    Channel
    Method or channel used to communicate to the audience.

    Identify the target audience

    The target audience always includes groups and individuals who are directly impacted by the change and may also include those who are change adjacent.

    Define the target audience: Identify which stakeholders will be the target audience of communications related to the initiative. Stakeholders can be single individuals (CFO) or groups (Applications Team).

    Stakeholders to consider:

    • Who is sponsoring the initiative?
    • Who benefits from the initiative?
    • Who loses from the initiative?
    • Who can make approvals?
    • Who controls resources?
    • Who has specialist skills?
    • Who implements the changes?
    • Who will be adversely affected by potential environmental and social impacts in areas of influence that are affected by what you are doing?
    • At which stage will stakeholders be most affected (e.g. procurement, implementation, operations, decommissioning)?
    • Will other stakeholders emerge as the phases are started and completed?

    1.2a Determine target audience

    20 minutes

    1. Consider all the potential individuals or groups of individuals who will be impacted or can influence the outcome of the initiative.
    2. On tab 3 of the Communication Planner Tool, list each of the stakeholders who will be part of the target audience. If in person, use sticky notes to define the target audiences. The individuals or group of individuals that make up the target audience are all the people who require being communicated with before, during, or after the initiative.
    3. As you list each target audience, consider how they perceive IT. This perception could impact how you choose to communicate with the stakeholder(s).
    InputOutput
    • The change
    • Why the change is needed
    • A list of individuals or group of individuals that will be communicated with.
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    1.2b Conduct a stakeholder analysis (optional)

    1 hour

    1. For each stakeholder identified as a part of the target audience, conduct an analysis to understand their degree of influence or impact.
    2. Based on the stakeholder, the influence or impact of the change, initiative, etc. can inform the type and way of communicating.
    3. This is a great activity for those who are unsure how to frame communications for each stakeholder identified as a target audience.
    InputOutput
    • The change
    • Why the change is needed
    • A list of individuals or group of individuals that will be communicated with
    • The degree of influence or impact each target audience stakeholder has.
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Stakeholder Management Analysis Tool

    Determine the desired outcome of communicating with each audience

    For each target audience, there will be an overall goal on why they need to be communicated with. This outcome or purpose is often dependent on the type of influence the stakeholder wields within the organization as well as the type of impact the change or initiative will have. Depending on the target audience, consider each of the communication outcomes listed below.

    Communicating Across the Organization Communicating Up to Board or Executives Communicating Within IT
    • Obtain buy-in
    • Obtain approval
    • Obtain funding
    • Demonstrate alignment to organization objectives
    • Reduce concerns about risk
    • Demonstrate alignment to organization objectives
    • Demonstrate alignment to individual departments or functions
    • Obtain other departments’ buy-in
    • Inform about a crisis
    • Inform about the IT change
    • Obtain adoption related to the change
    • Obtain buy-in
    • Inform about the IT change
    • Create a training plan
    • Inform about department changes
    • Inform about organization changes
    • Inform about a crisis
    • Obtain adoption related to the change
    • Distribute key messages to change agents

    1.3 Communication outcomes

    30 minutes

    1. For each stakeholder, there may be one or more reasons why you need to communicate with them. On tab 3 of the Communication Planner Tool or on a whiteboard, begin to identify the objective or outcome your team is seeking by engaging in each target audience.
    2. As you move through the communication outcomes, it could result in more than one outcome for each target audience.
    3. Ensure there is one line for each target audience desired communication outcome. Many stakeholders might need to be communicated with for several reasons. If using the Communication Planner Tool, add the target audience name in column C for as many different communication outcomes there are in column D related to that stakeholder.
    InputOutput
    • The change
    • A list of individuals or group of individuals that will be communicated with
    • Outcome or objective of communicating with each stakeholder
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Establish and define key messages based on organizational objectives

    What are key messages?
    • Key messages guide all internal communications to ensure they are consistent, unified, and straightforward.
    • Distill key messages down from organizational objectives and use them to reinforce the organization’s strategic direction. Key messages should inspire employees to act in a way that will help the organization reach its objectives.
    How to establish key messages: Ground key messages in organizational strategy and culture. These should be the first places you look to determine the organization’s key messages:
    • Refer to organizational strategy documents. What needs to be reinforced in internal communications to ensure the organization can achieve its strategy? This is a key message.
    • Look at the organization’s values. How do values guide how work should be done? Do employees need to behave in a certain way or keep a certain value top of mind? This is a key message.

    Key messages should be clear, concise, and consistent (Porter, 2014). The intent is to convey important information in a way that is relatable and memorable, to promote reinforcement, and ultimately, to drive action.

    Info-Tech Insight
    Empathizing with the audience is key to anticipating and addressing objections as well as identifying benefits. Customize messaging based on audience attributes such as work model (e.g. hybrid), anticipated objections, what's in it for me? (WIIFM), and specific expectations.

    1.4 Clarify the key messages

    25 minutes

    1. Divide the number of communication lines up equally amongst the participants.
    2. Based on the outcome expected from engaging that target audience in communications, define one to five key messages that should be expressed.
    3. The key messages should highlight benefits anticipated, concerns anticipated, details about the change, and plan of action or next steps. The goal here is to ensure the target audience is included in the communication process.
    4. The key messages should be focused on how the target audience receives a consistent message, especially if different communication messengers are involved.
    5. Document the key messages on tab 3 of the Communication Planner Tool.
    InputOutput
    • The change
    • Target audience
    • Communication outcomes
    • Key messages to support a consistent approach
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Understand to how to identify appropriate messengers

    Messages must be communicated by a variety of individuals across the organization. Select the messenger depending on the message characteristics (e.g. audience, message, medium). The same messenger can be used for a variety of messages across different mediums.

    Personal impact messages should be delivered by an employee's direct supervisor.

    Organizational impact messages and rationale should be delivered by senior leaders in the affected areas.

    Chart Preferred Messenger for Change Messages

    Recent research by Prosci found employees prefer to hear personal messages from their direct manager and organizational messages from the executive leadership team.

    Fifty percent of respondents indicated the CEO as the preferred messenger for organizational change messages.

    Select the appropriate messenger

    For each audience, message, and medium, review whether the message is personal or organizational to determine which messengers are best.

    The number and seniority of messengers involved depends on the size of the change:

    • Incremental change
      • Personal messages from direct supervisors
      • Organizational messages from a leader in the audience’s function or the direct supervisor
    • Transitional change
      • Personal messages from direct supervisors or function leaders
      • Organizational messages from a leader in the audience’s function or the C suite
    • Transformational change
      • Personal messages from direct supervisors or function leaders
      • Organizational messages from the CEO or C-suite
      • Cascading messages are critical in this type of change because all levels of the organization will be involved

    Communication owner vs. messenger

    Communication Owner

    Single person
    Accountable for the communication message and activities
    Oversees that the communication does not contradict other communications
    Validates the key messages to be made

    Communication Messenger(s)

    Single person or many people
    Responsible for delivering the intended message
    Engages the target audience in the communication
    Ensures the key messages are made in a consistent and clear manner

    1.5 Identify the owner and messenger(s)

    30 minutes

    1. For every communication, there needs to be a single owner. This is the person who approves the communication and will be accountable for the communication
    2. The messenger(s) can be several individuals or a single individual depending on the target audience and desired outcome being sought through the communications.
    3. Identify the person or role who will be accountable for the communication and document this in the Communication Planner Tool.
    4. Identify the person(s) or role(s) who will be responsible for delivering the communication and engaging the target audience and document this in the Communication Planner Tool.
    Input Output
    • Individual ideas about what change is occurring and why.
    • A single statement that reflects the change occurring and the rationale for why the change is needed.
    Materials Participants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Review appropriate channel for different types of messages

    Communication channels are in-person, paper-based, or tech-enabled. Provide communicators with guidance on which mediums to use in different situations.

    First question: Should the communication be delivered in-person or not?
    Types of channels In-Person Paper-Based or Tech-Enabled
    Questions to consider
    • How is your message likely to be received? Is the message primarily negative?
    • Will the message prompt a lot of dialogue or questions? Will it require significant context or clarification?
    Note: Messages that are important, complex, or negative must be delivered in person. This allows the sender to provide context, clarify questions, and collect feedback.
    • Use paper-based and tech-enabled communications to provide reminders or updates.
    • When deciding which of the two to use, think about your audience: do they have regular access to a computer?
    Two-way interaction Supplement in-person communications with paper-based or tech-enabled communications to provide follow-up and consistency (Government of Nova Scotia). Tech-enabled communications allow the sender to deliver messages when they do not co-locate with the receiver. That said, make sure paper-based communications are provided to those without regular access to a computer.

    Consider accessibility when communicating change – not all employees will have access to the same mediums. To ensure inclusivity, strategically plan which mediums to use to reach the entire audience.

    Select communication channels

    Medium Description Key Messages When to Use
    One-on-One Meetings Individual meetings between managers and their direct reports to ensure they understand the change, can express any concerns, and obtain feedback or recommendations.
    • How the change will impact the employee, what they can expect throughout the change, how they can get support, what the timelines are, etc.
    • Requests for feedback.
    • Responses to feedback.
    • Most applicable for personal messages throughout all stages of change.
    • When real-time feedback is needed.
    • To understand the change’s impact on each employee, understand their emotional reactions and provide support.
    • After a change has been announced and continuing at a regular cadence until after the change has been implemented. Frequency of meetings will vary by employee over the course of the change.
    Team Meeting A meeting of a work unit or department. Can be virtual, in person, or a combination. Led by the work unit or department head/manager.
    • How the change will impact the team – how work gets done, who they work with, etc.
    • Available timelines regarding the change.
    • Support available throughout the change.
    • Most applicable for personal messages throughout all change stages.
    • When real-time communication is needed to keep everyone on the same page and provide an opportunity to ask questions (essential for buy-in).
    • To announce a small change or after a larger change announcement. Continue frequently until the end of adoption, with time reserved for ad hoc meetings.
    Email Electronic communication sent to the audience’s company emails, or in the absence of that, to their personal emails.
    • Overarching details and timelines.
    • Short, easy-to-digest pieces of information that either provide a summary of what to expect or describe actions employees need to take.
    • Applicable for both personal and organizational messages, depending on the messenger. Send personal messages in separate emails from organizational messages.
    • To communicate key details quickly and to a distributed workforce.
    • To reinforce or reiterate information that has been shared in person. Can be used broadly or target specific employees/groups.

    Select communication channels

    Medium Description Key Messages When to Use
    Town Hall Virtual or in-person meeting where senior leadership shares information with a wide audience about the change and answers questions.
    • Messaging that is applicable to a large audience.
    • The strategic decisions of senior leadership.
    • Highlight positive initiative outcomes.
    • Recognize employee efforts.
    • Report on engagement.
    • Most applicable for organizational messages to launch a change or between milestones in a long-term or complex change.
    • To enable senior leaders to explain strategic decisions to employees.
    • To allow employees to ask questions and provide feedback.
    • When support of senior leadership is critical to change success.
    Roadshow A series of meetings where senior leadership or the change champion travels to different geographic locations to hold town halls adapted to each location’s audience.
    • Why the change is happening, when the change is happening, who will be impacted, expectations, and key points of contact.
    • Most applicable for organizational messages to launch a change and between milestones during a long-term, large, or complex change.
    • For a change impacting several locations.
    • When face time with senior leadership is critical to developing understanding and adoption of the change. Satellite locations can often feel forgotten. A roadshow provides access to senior leadership and lends the credibility of the leader to the change.
    • To enable live two-way communication between employees and leadership.

    Select communication channels

    Medium Description Key Messages When to Use
    Intranet An internal company website that a large number of employees can access at any time.
    • Information that has already been communicated to the audience before, so they can access it at any time.
    • FAQs and/or general details about the change (e.g. milestones).
    • Most applicable for organizational messages.
    • To post relevant documentation so the audience can access it whenever they need it.
    • To enable consistency in answers to common questions.
    Training Scheduled blocks of time for the team to learn new skills and behaviors needed to successfully adapt to the change.
    • Reinforce the need for change and the benefits the change will have.
    • Most applicable for organizational messages during the implementation stage.
    • To reduce anxiety over change initiatives, improve buy-in, and increase adoption by helping employees develop skills and behaviors needed to perform effectively.
    Video Message A prerecorded short video clip designed for either simultaneous broadcast or just-in-time viewing. Can be sent over email or mobile or uploaded to a company portal/intranet.
    • Positive messaging to convey enthusiasm for the change.
    • Details about why the organization is changing and what the benefits will be, updates on major milestone achievements, etc.
    • Most applicable for organizational messages, used on a limited basis at any point during the change.
    • Effective when the message needs to appear more personal by putting a face to the message and when it can be presented in a condensed time frame.
    • When a message needs to be delivered consistently across a variety of employees, locations, and time zones.
    • To provide updates and recognize key achievements.

    Select communication channels

    Medium Description Key Messages When to Use
    Shift Turnover Meeting A meeting between teams or departments when a shift changes over; sometimes called a shift report. Used to communicate any relevant information from the outgoing shift to the incoming shift members.
    • Details related to the activities performed during the shift.
    • Most applicable for personal impact messages during the implementation stage to reinforce information shared using other communication mediums.
    • Where change directly impacts role expectations or performance so teams hear the same message at the same time.
    Company Newsletter Electronic or hardcopy newsletter published by the company. Contains timely updates on company information.
    • Overarching change details.
    • Information that has already been communicated through other mediums.
    • Varies with the change stage and newsletter frequency.
    • Most applicable for organizational messages throughout the change.
    • When the change implementation is expected to be lengthy and audiences need to be kept updated.
    • To celebrate change successes and milestone achievements.
    Sign/Poster Digital or paper-based sign, graphic, or image. Includes posters, screensavers, etc.
    • Positive messaging to convey enthusiasm for the change.
    • Key dates and activities.
    • Key contacts.
    • Most applicable for organizational messages throughout the change.
    • As visual reminders in common, highly visible locations (e.g. a company bulletin board, elevator TV monitors).

    1.6 Select the right channels

    20 minutes

    1. Consider the different channels that were described and presented on the previous five slides. Each channel has element(s) to it that will allow it to be more beneficial based on the communication target audience, outcome, and messenger.
    2. Evenly assign the number of communication rows on tab 3 of the Communication Planner Tool and input the channel that should be used.
    3. Consider if the channel will:
      • Obtain the desired outcome of the communication.
      • Be completed by the messenger(s) defined.
      • Support the target audience in understanding the key messages.
    4. If any target audience communication requires several channels, add additional rows to the planner on TAB 3.
    InputOutput
    • Target audience
    • Communication outcome
    • Communication messenger(s)
    • The right channel selected to support the desired communication outcome.
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Define the communication time frame based on the initiative

    Communication occurs during four of the five stages of an initiative:

    01 Identify and prioritize 02 Prepare for initiative 03 Create a communication plan 04 Implement change 05 Sustain the desired outcome
    Before During After
    • Communication begins with sponsors and the project team.
    • Set general expectations with project team and sponsors.
    • Outline the communication plan for the remaining stages.
    • Set specific expectations with each stakeholder group.
    • Implement the communication plan.
    • Use feedback loops to determine updates or changes to communications.
    • Communication continues as required after the change.
    • Feedback loops continue until change becomes business as usual.
    Where communication needs to happen

    Don’t forget: Cascade messages down through the organization to ensure those who need to deliver messages have time to internalize the change before communicating it to others. Include a mix of personal and organizational messages, but where possible, separate personal and organizational content into different communications.

    Establish a frequency that aligns to the desired communication outcome

    Successful communications are frequent communications.

    • The cadence of a communication is highly dependent on the objective of the communication.
    • Each target requires a different frequency as well:
      • Board Presentations > four times a year is a good frequency
      • Executive Leadership > monthly frequency
      • Organizationally > annually and when necessary
      • Organization Crises > daily, if not hourly
      • IT Initiatives and Projects > weekly
      • IT Teams > weekly, if not daily

    Tech Team Frequency for Discussing Goals

    “When goals are talked about weekly, teams are nearly 3X more likely to feel confident hitting them.”
    – Hypercontext, 2022

    Info-Tech Insight
    Communications made once will always fail. Ensure there is a frequency appropriate for every communication — or do not expect the desired outcome.

    1.7 Establish a frequency and time frame

    30 minutes

    1. For each row in tab 3, determine how frequently that communication needs to take place and when that communication needs to be completed by.
      • Frequency: How often the communication will be delivered to the audience (e.g. one-time, monthly, as needed).
      • Time frame: When the communication will be delivered to the audience (e.g. a planned period or a specific date).
    2. When selecting the time frame, consider what dependencies need to take place prior to that communication. For example, IT employees should not be communicated with on anything that has not yet been approved by the CEO. Also consider when other communications might be taking place so the message is not lost in the noise.
    3. For frequency, the only time that a communication needs to take place once is when presenting up to senior leaders of the organization. And even then it will sometimes require more than one conversation. Be mindful of this.
    InputOutput
    • The change
    • Target audience
    • Communication outcome
    • Communication channel
    • Frequency and time frame of the communication
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    First, ensure feedback mechanisms are in place

    Soliciting and acting on feedback involves employees in the decision-making process and demonstrates to them that their contributions matter.

    Prior to the strategy rollout, make sure you have also established feedback mechanisms to collect feedback on both the messages delivered and how they were delivered. Some ways to collect feedback include:

    • Evaluating intranet comments and interactions (likes, etc.) if this function is enabled.
    • Measuring comprehension and satisfaction through surveys and polls.
    • Looking for themes in the feedback and questions employees bring forward to managers during in-person briefings.

    Feedback Mechanisms:

    • CIO Business Vision Survey
    • Engagement Surveys
    • Focus Groups
    • Suggestion Boxes
    • Team Meetings
    • Random Sampling
    • Informal Feedback
    • Direct Feedback
    • Audience Body Language
    • Repeating the Message Back

    Select metrics to measure progress on key results

    There are two types of metrics that can be used to measure the impact of an internal communications strategy and progress toward strategy goals. These metrics are used to measure both outputs and outcomes.

    Select metrics measuring both:
    Tactical Effectiveness (Outputs) Strategic Effectiveness (Outcomes)
    • Open rate
    • Click-through rate
    • Employee sentiment
    • Participation rates
    • Physical distractions
    • Shift in behavior
    • Manager capability to communicate
    • Organizational ability to meet goals
    • Engagement
    • Turnover

    Pyramid of metrics to measure process on key results

    1.8 Obtain feedback and improve

    20 minutes

    1. Evenly distribute the number of rows in the communication plan to all those involved. Consider a metric that would help inform whether the communication outcome was achieved.
    2. For each row, identify a feedback mechanism (slide 38) that could be used to enable the collection and confirm a successful outcome.
    3. Come back as a group and validate the feedback mechanisms selected.
    4. The important aspect here is not just to measure if the desired outcome was achieved. However, if the desired outcome is not achieved, consider what you might do to change or enable better communication to that target audience.
    5. Every communication can be better. Feedback, whether it is tactical or strategic, will help inform methods to improve future communication activities.
    InputOutput
    • Communication outcome
    • Target audience
    • Communication channel
    • A mechanism to measure communication feedback and adjust future communications when necessary.
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Example of internal communications survey

    Use and modify the questions below when building an internal communications survey. Use a Likert scale to gauge responses.

    1. I am satisfied with the communications at our organization.
    2. I am kept fully informed of news and updates relevant to our organization.
    3. I receive information that is relevant to me on a regular basis.
    4. I have the information I need to do my job.
    5. I know where to go to find the information I am looking for.
    6. My manager communicates with me in-person on a regular basis.
    7. I feel I can believe the information I receive from the company.
    8. I feel heard by senior leaders and know that they have received my feedback.
    9. The content and information that I receive is interesting to me.

    Create an easy-to-read approach to communication

    Example of an easy-to-read approach to communication

    1.9 Finalize the calendar

    2 hours

    1. Once the information on tabs 2 and 3 of the Communication Planner Tool has been completed, start to organize the information in an easy-to-read view.
    2. Using the annual, monthly, and weekly calendar views on tabs 3 to 5, begin to formalize the dates of when communications will take place.
    3. Following the instructions on each tab, complete one or all of the views of the communication plan. Remember, the stakeholder that makes up the target audience needs to be considered and whether this communication will overlap with any other communications.
    InputOutput
    • Communication Plan on tab 2
    • Yearly, monthly, and weekly communication calendars
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Phase 2

    Compose a Compelling Message

    Activities

    2.1 Craft a Pitch
    2.2 Revise the Pitch

    This step involves the following participants:
    Varies based on those who would be relevant to your initiative.

    Outcomes of this step
    Ability to create a clear, concise, and consistent message using best practices and a pitch framework.

    Communication Any IT Initiative Effectively

    Phase 1 > Phase 2 > Phase 3

    Include all the following pieces in your message for an effective communication

    Pieces needed in your message for effective communication

    Info-Tech Insight
    Time is a non-renewable resource. The message crafted must be considered a value-add communication to your audience.

    Enable good communication with these components

    Be Consistent Be Clear
    • The core message must be consistent regardless of audience, channel, or medium.
    • Test your communication with your team or colleagues to obtain feedback before delivering to a broader audience.
    • A lack of consistency can be interpreted as an attempt at deception. This can hurt credibility and trust.
    • Say what you mean and mean what you say.
    • Choice of language is important: “Do you think this is a good idea? I think we could really benefit from your insights and experience here.” Or do you mean: “I think we should do this. I need you to do this to make it happen.”
    • Don’t use jargon.
    Be Relevant Be Concise
    • Talk about what matters to the stakeholder.
    • Talk about what matters to the initiative.
    • Tailor the details of the message to each stakeholder’s specific concerns.
    • IT thinks in processes but stakeholders only care about results: talk in terms of results.
    • IT wants to be understood, but this does not matter to stakeholders. Think: “what’s in it for them?”
    • Communicate truthfully; do not make false promises or hide bad news.
    • Keep communication short and to the point so key messages are not lost in the noise.
    • There is a risk of diluting your key message if you include too many other details.
    • If you provide more information than necessary, the clarity and consistency of the message can be lost.

    Draft the core messages to communicate

    Draft core messages communicating information consistent with the high-level communications plan. This includes the overall goal of communications, key messaging, specifics related to the change action, and customizations for each audience. It’s also important to:

    1. Hook your audience: Use a compelling introduction that ensures your target audience cares about the message. Use a statistic or another piece of information that presents the problem in a unique way.
    2. Demonstrate you can help: Let the audience know that based on the unique problem you can help. There is value to engaging and working with you further.
    3. Repeat messages several times and through several messengers and mediums throughout the change stages to ensure all audience members receive and understand the details.
    4. Write for the ear: Use concise and clear sentences, avoid technological language, and when you speak it aloud ensure it sounds like how you would normally speak.
    5. Keep messaging positive but realistic. Avoid continually telling stakeholders that “change is hard.” Instead, communicate messages around change success to positively prime the audience’s mindset (Harvard Business Review).
    6. Communicate what is meaningfully unchanged. Not everything will be impacted by the change. To help reduce fears, include information about meaningful aspects of employees’ work that will not be changing (e.g. employees are moving to report to a new manager on a new team, but the job responsibilities are staying the same).
    7. Finish with a call to action: Your concluding statement should not be a thank-you but a call to action that ignites how your audience will behave after the communication.

    Components of a good pitch

    Key Components of a Good Pitch
    Purpose of the pitch What are you asking for? What is the desired outcome of the conversation? What three things do you want the audience to take away?
    Speak to what matters to them Who is your audience and what are their biggest challenges today? What do they care? What is the “so what”? Humanize it. Start with an example of a real person.
    Sell the improvement How is your solution going to solve that problem? Is your solution a pain killer or vitamin?
    Show real value How will your solution create real value? How can that be measured? Give an example.
    Discuss potential fears Identify and alleviate fears the stakeholder may have in working with you. Think about what they think now and what you want them to think.
    Have a call to action Identify what your ask is. What are you looking for from the stakeholder? Listen and respond.
    Follow up with a thank-you Did you ensure that the participants’ time was respected and appreciated? Be genuine and sincere.

    Key questions to answer with change communication

    To effectively communicate change, answer questions before they’re asked, whenever possible. To do this, outline at each stage of the change process what’s happening next for the audience and answer other anticipated questions. Pair key questions with core messages in change communications.

    Examples of key questions by change stage include:

    What is changing?
    When is the change expected?
    Who will be championing the change?
    What are the change expectations?
    Will I have input into how the change is happening?
    What’s happening next?
    Why are we changing?
    Why is the change happening now?
    What are the risks of not changing?
    What will be new?
    What’s in it for me?
    What training will be available?
    Who will be impacted?
    How will I be impacted?
    How will my team be impacted?
    What’s happening next?
    Who should I contact with questions or concerns?
    How will I be updated?
    How can I access more information?
    Will the previous process be available throughout the new process implementation?
    What needs to be done and what needs to stop to succeed?
    Will I be measured on this change?
    What’s happening next?
    How can I access more information?
    Will this change be added to key performance indicators?
    How did the change implementation go?
    What’s happening next?
    Before change During change After change
    Prepare for change Create change action and communication plan Implement change Sustain the change

    2.1 Craft a pitch

    20 minutes

    1. Using the set of stakeholders identified in activity 1.2, every participant takes one stakeholder.
    2. Open tab 7 of the Communication Planner Tool or use a piece of paper and create a communication message specific to that stakeholder.
    3. Select a topic from your workshop or use something you are passionate about.
    4. Consider the pitch components as a way to create your pitch. Remember to use what you have learned from the planning and composing sections of this training (in bold).
    5. Compose a three-minute pitch that you will deliver to your audience member.
    InputOutput
    • Individual ideas about what change is occurring and why.
    • A single statement that reflects the change occurring and the rationale for why the change is needed.
    MaterialsParticipants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Communication Composition Checklist

    • Did you open the communication with a statistic or other memorable piece of information?
    • Is the topic being communicated in a compelling way that engages the target audience?
    • Are there statistics or data to support the story?
    • Are the statistics and data clear so they cannot be conveyed in any other way than their intended method?
    • Are you writing in clear and concise sentences?
    • Are you avoiding any technical jargon?
    • Is the message only focused on what needs to be said? Have you removed all unnecessary components?
    • Is the content organized in priority order? Could you adapt if the presentation time is shortened?
    • Is the way the communication is written sound like how you would speak normally? Are you writing for the ear?
    • Do you have a clear call to action that the audience will be asked to complete at the end?
    • Does your communication encourage discussion with the target audience? Is the audience a part of the solution?

    2.2 Revise the pitch

    10 minutes

    1. Review the pitch that was created in activity 2.1.
    2. Consider what could be done to make the pitch better:
      • Concise: Identify opportunities to remove unnecessary information.
      • Clear: It uses only terms or language the target audience would understand.
      • Relevant: It matters to the target audience and the problems they face.
      • Consistent: The message could be repeated across audiences.
    3. Validate that when you say the pitch out loud, it sounds like something you would say normally when communicating with other people.
    4. Make updates to the pitch and get ready to present.
    Input Output
    • Individual ideas about what change is occurring and why.
    • A single statement that reflects the change occurring and the rationale for why the change is needed.
    Materials Participants
    • Communication Planner Tool
    • Sticky notes
    • Whiteboard
    • Varies based on those who would be relevant to your initiative.

    Download the Communication Planner Tool

    Phase 3

    Deliver Messages Effectively

    Activities
    3.1 Deliver Your Pitch
    3.2 Refine and Deliver Again

    This step involves the following participants:
    Varies based on those who would be relevant to your initiative.

    Outcomes of this step
    Ability to deliver the pitch in a manner that is clear and would be understood by the specific stakeholder the pitch is intended for.

    Communicate Any IT Initiative Effectively

    Phase 1 > Phase 2 > Phase 3

    Hone presentation skills before meeting with key stakeholders

    Using voice and body

    Think about the message you are trying to convey and how your body can support that delivery. Hands, stance, and frame all have an impact on what might be conveyed.

    If you want your audience to lean in and be eager about your next point, consider using a pause or softer voice and volume.

    Be professional and confident

    State the main points of your presentation confidently. While this should be obvious, it is essential. Your audience should be able to clearly see that you believe the points you are stating.

    Present in a way that is genuine to you and your voice. Whether you have an energetic personality or a calm and composed personality, the presentation should be authentic to you.

    Connect with your audience

    Look each member of the audience in the eye at least once during your presentation. Avoid looking at the ceiling, the back wall, or the floor. Your audience should feel engaged – this is essential to keeping their attention.

    Avoid reading from your slides. If there is text on a slide, paraphrase it while maintaining eye contact.

    Info-Tech Insight
    You are responsible for the response of your audience. If they aren’t engaged, it is on you as the communicator.

    Use clear slides that avoid distracting the audience

    Which slide will be better to present?

    Sample A:

    Sample A

    Sample B:

    Sample B

    3.1 Deliver your pitch

    20 minutes

    1. Take ten minutes to think about how to deliver your pitch. Where will you emphasize words, speak louder, softer, lean in, stand tall, make eye contact, etc.?
    2. Group into pairs. One person is the speaker and the other the audience.
    3. Set a timer on your phone or watch.
    4. Speaker:
      1. Take a few seconds to center yourself and prepare to deliver your pitch.
      2. Deliver your pitch to Person 2. Don’t forget to use your body language and your voice to deliver.
    5. Audience:
      1. Repeats ideas back to Person 1. Are the ideas correct? Are you convinced?
      2. Identifies who the audience is. Are they correct?
    6. Reverse roles and repeat.
    7. Discuss and provide feedback to one another.
    InputOutput
    • Written pitch
    • Best practices for delivering
    • An ability to deliver the pitch in a clear and concise manner that could be understood by the intended stakeholder.
    • Feedback from person 2.
    MaterialsParticipants
    • Pitch framework
    • Communications Plan Tool
    • Piece of paper
    • Varies based on those who would be relevant to your initiative.

    Communication Delivery Checklist

    • Are the slides clean so the audience can focus on your speaking and not on reading the context-heavy slide?
    • Have you practiced delivering the communication to team members or coaches?
    • Have you practiced delivering the communication to someone with little to no technology background?
    • Are you making yourself open to feedback and improvement opportunities?
    • If the communication is derailed from your plan, are you prepared to handle that change?
    • Can you deliver the communication without reading your notes word for word?
    • Have you adapted your voice throughout the communication to highlight specific components you want the audience to focus on?
    • Are you presenting in a way that is genuine to you and your personality?
    • Can you communicate the message within the time allotted?
    • Are you moving in an appropriate manner based on your communication (e.g. toward the screen, across the stage, hand gestures).

    3.2 Refine and deliver again

    1 hour

    1. Go back to what you wrote as your pitch and take ten minutes to eliminate more information to get the pitch down to two minutes based on the feedback from your original partner.
    2. Repeat the last exercise where you deliver your pitch; however, deliver it to the larger group this time.
    3. Focus on ways to adjust body language and voice to make the message more compelling.
    4. Identify if your audience is telling you anything with their body language (e.g. leaning in, leaning back). Use this to adjust as you are presenting.
    5. Have the group provide additional feedback on what was effective about the message and opportunities to further improve the message.
    InputOutput
    • Three-minute pitch
    • Feedback from first delivery
    • An ability to deliver the pitch in a clear and concise manner that could be understood by the intended stakeholder.
    MaterialsParticipants
    • Pitch framework
    • Communications Plan Tool
    • Piece of paper
    • Varies based on those who would be relevant to your initiative.

    Info-Tech Insight
    Whether the CIO or a service desk technician, delivering a presentation is a fear for every role in IT. Prepare your communication to help overcome the fears that are within your control.

    Research Contributors and Experts

    Anuja Agrawal, National Communications Director, PwC

    Anuja Agrawal
    National Communications Director
    PwC

    Anuja is an accomplished global communications professional, with extensive experience in the insurance, banking, financial, and professional services industry in Asia, the US, and Canada. She is currently the National Communications Director at PwC Canada. Her prior work experience includes communication leadership roles at Deutsche Bank, GE, Aviva, and Veritas. Anuja works closely with senior business leaders and key stakeholders to deliver measurable results and effective change and culture building programs. Anuja has experience in both internal and external communications, including strategic leadership communication, employee engagement, PR and media management, digital and social media, M&A/change and crisis management. Anuja believes in leveraging digital tools and technology-enabled solutions combined with in-person engagement to help improve the quality of dialogue and increase interactive communication within the organization to help build an inclusive culture of belonging.

    Nastaran Bisheban, Chief Technology Officer, KFC Canada

    Nastaran Bisheban
    Chief Technology Officer
    KFC Canada

    A passionate technologist and seasoned transformational leader. A software engineer and computer scientist by education, a certified Project Manager that holds an MBA in Leadership with Honors and Distinction from University of Liverpool. A public speaker on various disciplines of technology and data strategy with a Harvard Business School executive leadership program training to round it all. Challenges status quo and conventional practices; is an advocate for taking calculated risk and following the principle of continuous improvement. With multiple computer software and project management publications she is a strategic mentor and board member on various non-profit organizations. Nastaran sees the world as a better place only when everyone has a seat at the table and is an active advocate for diversity and inclusion.

    Heidi Davidson, Co-founder & CEO, Galvanize Worldwide and Galvanize On Demand

    Heidi Davidson
    Co-founder & CEO
    Galvanize Worldwide and Galvanize On Demand

    Dr. Heidi Davidson is the Co-Founder and CEO of Galvanize Worldwide, the largest distributed network of marketing and communications experts in the world. She also is the Co-Founder and CEO of Galvanize On Demand, a tech platform that matches marketing and communications freelancers with client projects. Now with 167 active experts, the Galvanize team delivers startup advisory work, outsourced marketing, training, and crisis communications to organizations of all sizes. Before Galvanize, Heidi spent four years as part of the turnaround team at BlackBerry as the Chief Communications Officer and SVP of Corporate Marketing, where she helped the company move from a device manufacturer to a security software provider.

    Eli Gladstone, Co-founder, Speaker Labs

    Eli Gladstone
    Co-Founder
    Speaker Labs

    Eli is a Co-Founder of Speaker Labs. He has spent over 6 years helping countless individuals overcome their public speaking fears and communicate with clarity and confidence. When he's not coaching others on how to build and deliver the perfect presentation, you'll probably find him reading some weird books, teaching his kids how to ski or play tennis, or trying to develop a good enough jumpshot to avoid being a liability on the basketball court.

    Francisco Mahfuz, Keynote Speaker & Storytelling Coach

    Francisco Mahfuz
    Keynote Speaker & Storytelling Coach

    Francisco Mahfuz has been telling stories in front of audiences for a decade, and even became a National Champion of public speaking. Today, Francisco is a keynote speaker and storytelling coach and offers communication training to individuals and international organisations, and has worked with organisations like Pepsi, HP, the United Nations, Santander and Cornell University. He's the author of Bare: A Guide to Brutally Honest Public Speaking, the host of The Storypowers Podcast, and he’s been part of the IESE MBA communications course since 2020. He's received a BA in English Literature from Birkbeck University in London.

    Sarah Shortreed, EVP & CTO, ATCO Ltd.

    Sarah Shortreed
    EVP & CTO
    ATCO Ltd.

    Sarah Shortreed is ATCO’s Executive Vice President and Chief Technology Officer. Her responsibilities include leading ATCO’s Information Technology (IT) function as it continues to drive agility and collaboration throughout ATCO’s global businesses and expanding and enhancing its enterprise IT strategy, including establishing ATCO’s technology roadmap for the future. Ms. Shortreed's skill and expertise are drawn from her more than 30-year career that spans many industries and includes executive roles in business consulting, complex multi-stakeholder programs, operations, sales, customer relationship management and product management. She was recently the Chief Information Officer at Bruce Power and has previously worked at BlackBerry, IBM and Union Gas. She sits on the Board of Governors for the University of Western Ontario and is the current Chair of the Chief Information Officer (CIO) Committee at the Conference Board of Canada.

    Eric Silverberg, Co-Founder Speaker Labs

    Eric Silverberg
    Co-Founder
    Speaker Labs

    Eric is a Co-Founder of Speaker Labs and has helped thousands of people build their public speaking confidence and become more dynamic and engaging communicators. When he's not running workshops to help people grow in their careers, there's a good chance you'll find him with his wife and dog, drinking Diet Coke and rewatching iconic episodes of the reality TV show Survivor! He's such a die-hard fan, that you'll probably see him playing the game one day.

    Stephanie Stewart, Communications Officer & DR Coordinator, Info Security Services Simon Fraser University

    Stephanie Stewart
    Communications Officer & DR Coordinator
    Info Security Services Simon Fraser University

    Steve Strout, President, Miovision Technologies

    Steve Strout
    President
    Miovision Technologies

    Mr. Strout is a recognized and experienced technology leader with extensive experience in delivering value. He has successfully led business and technology transformations by leveraging many dozens of complex global SFDC, Oracle and/or SAP projects. He is especially adept at leading what some call “Project Rescues” – saving people’s careers where projects have gone awry; always driving "on-time and on-budget.“ Mr. Strout is the current President of Miovision Technologies and the former CEO and board member of the Americas’ SAP Users’ Group (ASUG). His wealth of practical knowledge comes from 30 years of extensive experience in many CxO and executive roles at some prestigious organizations such as Vonage, Sabre, BlackBerry, Shred-it, The Thomson Corporation (now Thomson Reuters) and Morris Communications. Served on Boards including Customer Advisory Boards of Apple, AgriSource Data, Dell, Edgewise, EMC, LogiSense, Socrates.ai, Spiro Carbon Group, and Unifi.

    Info-Tech Research Group Contributors:
    Sanchia Benedict, Research Lead
    Koula Bouloukos, Production Manager
    Antony Chan, Executive Counsellor
    Janice Clatterbuck, Executive Counsellor
    Ahmed Jowar, Research Specialist
    Dave Kish, Practice Lead
    Nick Kozlo, Senior Research Analyst
    Heather Leier Murray, Senior Research Analyst
    Amanda Mathieson, Research Director
    Carlene McCubbin, Practice Lead
    Joe Meier, Executive Counsellor
    Andy Neill, AVP, Research
    Thomas Randall, Research Director

    Plus an additional two contributors who wish to remain anonymous.

    Related Info-Tech Research

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    • You will come away with a clear, concise, and compelling board presentation that IT leaders can feel confident presenting in front of their board of directors.
    • Add improvements to your current board presentation in terms of visual appeal and logical flow to ensure it resonates with your board of directors.
    • Leverage a best-of-breed presentation template.

    Build a Better Manager

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    Crisis Communication Guides

    During a crisis it is important to communicate to employees through messages that convey calm and are transparent and tailored to your audience. Use the Crisis Communication Guides to:

    • Draft a communication strategy.
    • Tailor messages to your audience.
    • Draft employee crisis communications.

    Use this guide to equip leadership to communicate in times of crisis.

    Bibliography

    Gallo, Carmine. "How Great Leaders Communicate." Harvard Business Review. 23 November 2022.

    Gallup. State of the American Workplace Report. Washington, D.C.: Gallup, 6 February 2020.

    Guthrie, Georgina. “Why Good Internal Communications Matter Now More than Ever.” Nulab. 15 Dec. 2021.

    Hypercontext. “The State of High Performing Teams in Tech 2022.” Hypercontext. 2022.

    Lambden, Duncan. “The Importance of Effective Workplace Communication – Statistics for 2022.” Expert Market. 13 June 2022.

    McCreary, Gale & WikiHow. “How to Measure the Effectiveness of Communication: 14 Steps.” WikiHow.

    Nowak, Marcin. “Top 7 Communication Problems in the Workplace.” MIT Enterprise Forum CEE, 2021.

    Nunn, Philip. “Messaging That Works: A Unique Framework to Maximize Communication Success.” iabc.

    Picincu, Andra. “How to Measure Effective Communications.” Small Business Chron. 12 January 2021.

    Price. David A. “Pixar Story Rules.”

    Prosci. “Best Practices in Change Management 2020 Edition.” Prosci, 2020.

    Roberts, Dan. “How CIOs Become Visionary Communicators.” CIO, 2019.

    Schlesinger, Mark. “Why building effective communication skill in IT is incredibly important.”

    Skills Framework for the Information Age, “Mapping SFIA Levels of Responsibilities to Behavioural Factors.” Skills Framework for the Information Age, 2021.

    St. James, Halina. Talk It Out. Podium, 2005.

    TeamState. “Communication in the Workplace Statistics: Importance and Effectiveness in 2022.” TeamStage, 2022.

    Walters, Katlin. “Top 5 Ways to Measure Internal Communication.” Intranet Connections, 30 May 2019.

    Leadership, Culture and Values

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    • Parent Category Name: People and Resources
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    The challenge

    • Your talent pool determines IT performance and stakeholder satisfaction. You need to retain talent and continually motivate them to go the extra mile.
    • The market for IT talent is growing, in the sense that talent has many more options these days. Turnover is a serious threat to IT's ability to deliver top-notch service to your company.
    • Engagement is more than HR's responsibility. IT leadership is accountable for the retention of top talent and the overall productivity of IT employees.

    Our advice

    Insight

    • Engagement goes both ways. Your initiatives must address a real need, and employees must actively seek the outcomes. Engagement is not a management edict.
    • Engagement is not about access to the latest perks and gadgets. You must address the right and challenging issues. Use a systematic approach to find what lives among the employees and address these.
    • Your impact on your employees is many times bigger than HR's. Leverage your power to lead your team to success and peak performance.

    Impact and results 

    • Our engagement diagnostic and other tools will help get to the root of disengagement in your team.
    • Our guidance helps you to avoid common errors and engagement program pitfalls. They allow you to take control of your own team's engagement.

    The roadmap

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    Get started

    Our concise executive brief shows you why engagement is critical to IT performance in your company. We'll show you our methodology and the ways we can help you in handling this.

    Measure your employee engagement

    You can use our full engagement surveys.

    • Improve Employee Engagement to Drive IT Performance – Phase 1: Measure Employee Engagement (ppt)
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    Analyze the results and brainstorm solutions

    Understand your employees' engagement drivers. Involve your team in brainstorming engagement initiatives.

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    Select and implement engagement initiatives

    Choose those initiatives that show the most promise with the most significant impact. Create your action plan and establish transparent and open, and ongoing communication with your team.

    • IT Knowledge Transfer Plan Template (xls)
    • IT Knowledge Identification Interview Guide Template (doc)

    Build your knowledge transfer roadmap

    Knowledge transfer is an ongoing effort. Prioritize and define your initiatives.

    • Improve Employee Engagement to Drive IT Performance – Phase 3: Select and Implement Engagement Initiatives (ppt)
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    Explore the Secrets of Oracle Cloud Licensing

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    • Organizations are considering moving workloads to the cloud; however, they often struggle to understand Oracle's licensing and services models.
    • Complexity of licensing and high price tags can make the renewal process an overwhelming experience.
    • Oracle’s SaaS applications are the most mature, but Oracle’s on-premises E-Business Suite still has functionality gaps in comparison to Oracle’s cloud apps.

    Our Advice

    Critical Insight

    • Understand the Oracle agenda. Oracle has established a unique approach to their cloud offerings – they want all of your workloads on the Red Stack.
    • Communicate effectively. Be aware that Oracle will reach out to members at your organization at various levels. Having your executives on the same page is critical to successfully managing Oracle.
    • Negotiate hard. Oracle needs the deal more than the customer. Oracle's top leaders are heavily incentivized to drive massive cloud adoption and increase Oracle's share price. Use this to your advantage.

    Impact and Result

    • Conducting business with Oracle is not typical compared to other vendors. To emerge successfully from a commercial transaction with Oracle, customers must learn the “Oracle way” of conducting business, which includes a best-in-class sales structure, highly unique contracts, and license use policies coupled with a hyper-aggressive compliance function.
    • Leverage cloud spend to retire support on shelf-ware licenses, or gain virtualization rights for an on-premises environment.
    • Map out the process of how to negotiate from a position of strength, examining terms and conditions, discount percentages, and agreement pitfalls.
    • Carefully review key clauses in the Oracle Cloud Services Agreement to avoid additional spend and compliance risks.

    Explore the Secrets of Oracle Cloud Licensing Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should explore the secrets of Oracle Cloud licensing, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Evaluate licensing requirements

    Review current licensing options and models to determine which cloud products will most appropriately fit the organization's environment.

    • Oracle Cloud Services Agreement Terms and Conditions Evaluation Tool
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    ChatGPT Beyond the hype. What can it do for you?

    Summary of the deck.

    ChatGPT is a generative AI tool developed by OpenAI, a non-profit founded by Silicon Valley titans, including Elon Musk and Sam Altman. It is designed to interact with users in a way that mimics human dialogue. The tool became available via a research release on November 30, 2022, and was an immediate hit – within a week; it attracted more than a million users. Functionally, ChatGPT is designed to answer questions, but it is not the first one. The concept has existed for decades. While it is very powerful, it has also attracted criticism. 

    IT Operations, strategy

    Register to read more …

    Develop a Business Continuity Plan

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    • Parent Category Link: /business-continuity
    • Recent crises have increased executive awareness and internal pressure to create a business continuity plan (BCP).
    • Industry and government-driven regulations require evidence of sound business continuity practices.
    • Customers demand their vendors provide evidence of a workable BCP prior to signing a contract.
    • IT leaders, because of their cross-functional view and experience with incident management and DR, are often asked to lead BCP efforts.

    Our Advice

    Critical Insight

    • BCP requires input from multiple departments with different and sometimes conflicting objectives. There are typically few, if any, dedicated resources for BCP, so it can't be a full-time, resource-intensive project.
    • As an IT leader you have the skill set and organizational knowledge to lead a BCP project, but ultimately business leaders need to own the BCP – they know their processes, and therefore, their requirements to resume business operations better than anyone else.
    • The traditional approach to BCP is a massive project that most organizations can’t execute without hiring a consultant. To execute BCP in-house, carve up the task into manageable pieces as outlined in this blueprint.

    Impact and Result

    • Implement a structured and repeatable process that you apply to one business unit at a time to keep BCP planning efforts manageable.
    • Use the results of the pilot to identify gaps in your recovery plans and reduce overall continuity risk while continuing to assess specific risks as you repeat the process with additional business units.
    • Enable business leaders to own the BCP going forward. Develop a template that the rest of the organization can use.
    • Leverage BCP outcomes to refine IT DRP recovery objectives and achieve DRP-BCP alignment.

    Develop a Business Continuity Plan Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should develop a business continuity plan, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Identify BCP maturity and document process dependencies

    Assess current maturity, establish a team, and choose a pilot business unit. Identify business processes, dependencies, and alternatives.

    • BCP Maturity Scorecard
    • BCP Pilot Project Charter Template
    • BCP Business Process Workflows Example (Visio)
    • BCP Business Process Workflows Example (PDF)

    2. Conduct a BIA to determine acceptable RTOs and RPOs

    Define an objective impact scoring scale, estimate the impact of downtime, and set recovery targets.

    • BCP Business Impact Analysis Tool

    3. Document the recovery workflow and projects to close gaps

    Build a workflow of the current steps for business recovery. Identify gaps and risks to recovery. Brainstorm and prioritize solutions to address gaps and mitigate risks.

    • BCP Tabletop Planning Template (Visio)
    • BCP Tabletop Planning Template (PDF)
    • BCP Project Roadmap Tool
    • BCP Relocation Checklists

    4. Extend the results of the pilot BCP and implement governance

    Present pilot project results and next steps. Create BCMS teams. Update and maintain BCMS documentation.

    • BCP Pilot Results Presentation
    • BCP Summary
    • Business Continuity Teams and Roles Tool

    5. Appendix: Additional BCP tools and templates

    Use these tools and templates to assist in the creation of your BCP.

    • BCP Recovery Workflow Example (Visio)
    • BCP Recovery Workflow Example (PDF)
    • BCP Notification, Assessment, and Disaster Declaration Plan
    • BCP Business Process Workarounds and Recovery Checklists
    • Business Continuity Management Policy
    • Business Unit BCP Prioritization Tool
    • Industry-Specific BIA Guidelines
    • BCP-DRP Maintenance Checklist
    • Develop a COVID-19 Pandemic Response Plan Storyboard
    [infographic]

    Workshop: Develop a Business Continuity Plan

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Define BCP Scope, Objectives, and Stakeholders

    The Purpose

    Define BCP scope, objectives, and stakeholders.

    Key Benefits Achieved

    Prioritize BCP efforts and level-set scope with key stakeholders.

    Activities

    1.1 Assess current BCP maturity.

    1.2 Identify key business processes to include in scope.

    1.3 Flowchart key business processes to identify business processes, dependencies, and alternatives.

    Outputs

    BCP Maturity Scorecard: measure progress and identify gaps.

    Business process flowcharts: review, optimize, and allow for knowledge transfer of processes.

    Identify workarounds for common disruptions to day-to-day continuity.

    2 Define RTOs and RPOs Based on Your BIA

    The Purpose

    Define RTOs and RPOs based on your BIA.

    Key Benefits Achieved

    Set recovery targets based business impact, and illustrate the importance of BCP efforts via the impact of downtime.

    Activities

    2.1 Define an objective scoring scale to indicate different levels of impact.

    2.2 Estimate the impact of downtime.

    2.3 Determine acceptable RTO/RPO targets for business processes based on business impact.

    Outputs

    BCP Business Impact Analysis: objective scoring scale to assess cost, goodwill, compliance, and safety impacts.

    Apply the scoring scale to estimate the impact of downtime on business processes.

    Acceptable RTOs/RPOs to dictate recovery strategy.

    3 Create a Recovery Workflow

    The Purpose

    Create a recovery workflow.

    Key Benefits Achieved

    Build an actionable, high-level, recovery workflow that can be adapted to a variety of different scenarios.

    Activities

    3.1 Conduct a tabletop exercise to determine current recovery procedures.

    3.2 Identify and prioritize projects to close gaps and mitigate recovery risks.

    3.3 Evaluate options for command centers and alternate business locations (i.e. BC site).

    Outputs

    Recovery flow diagram – current and future state

    Identify gaps and recovery risks.

    Create a project roadmap to close gaps.

    Evaluate requirements for alternate business sites.

    4 Extend the Results of the Pilot BCP and Implement Governance

    The Purpose

    Extend the results of the pilot BCP and implement governance.

    Key Benefits Achieved

    Outline the actions required for the rest of your BCMS, and the required effort to complete those actions, based on the results of the pilot.

    Activities

    4.1 Summarize the accomplishments and required next steps to create an overall BCP.

    4.2 Identify required BCM roles.

    4.3 Create a plan to update and maintain your overall BCP.

    Outputs

    Pilot BCP Executive Presentation

    Business Continuity Team Roles & Responsibilities

    3. Maintenance plan and BCP templates to complete the relevant documentation (BC Policy, BCP Action Items, Recovery Workflow, etc.)

    Further reading

    Develop a Business Continuity Plan

    Streamline the traditional approach to make BCP development manageable and repeatable.

    Analyst Perspective

    A BCP touches every aspect of your organization, making it potentially the most complex project you’ll take on. Streamline this effort or you won’t get far.

    None of us needs to look very far to find a reason to have an effective business continuity plan.

    From pandemics to natural disasters to supply chain disruptions to IT outages, there’s no shortage of events that can disrupt your complex and interconnected business processes. How in the world can anyone build a plan to address all these threats?

    Don’t try to boil the ocean. Use these tactics to streamline your BCP project and stay on track:

    • Focus on one business unit at a time. Keep the effort manageable, establish a repeatable process, and produce deliverables that provide a starting point for the rest of the organization.
    • Don’t start with an extensive risk analysis. It takes too long and at the end you’ll still need a plan to resume business operations following a disruption. Rather than trying to predict what could cause a disruption, focus on how to recover.
    • Keep your BCP documentation concise. Use flowcharts, checklists, and diagrams instead of traditional manuals.

    No one can predict every possible disruption, but by following the guidance in this blueprint, you can build a flexible continuity plan that allows you to withstand the threats your organization may face.

    Frank Trovato

    Research Director,
    IT Infrastructure & Operations Practice
    Info-Tech Research Group

    Andrew Sharp

    Senior Research Analyst,
    IT Infrastructure & Operations Practice
    Info-Tech Research Group

    Executive Summary

    Your Challenge

    • Recent crises have increased executive awareness and internal pressure to create a BCP.
    • Industry- and government-driven regulations require evidence of sound business continuity practices.
    • Customers demand their vendors provide evidence of a workable BCP prior to signing a contract.

    IT leaders, because of their cross-functional view and experience with incident management and DR, are often asked to lead BCP efforts.

    Common Obstacles

    • IT managers asked to lead BCP efforts are dealing with processes and requirements beyond IT and outside of their control.
    • BCP requires input from multiple departments with different and sometimes conflicting objectives.
    • Typically there are few, if any, dedicated resources for BCP, so it can't be a full-time, resource-intensive project.

    Info-Tech’s Approach

    • Focus on implementing a structured and repeatable process that can be applied to one business unit at a time to avoid BCP from becoming an overwhelming project.
    • Enable business leaders to own the BCP going forward by establishing a template that the rest of the organization can follow.
    • Leverage BCP outcomes to refine IT DRP recovery objectives and achieve DRP-BCP alignment.

    Info-Tech Insight

    As an IT leader you have the skill set and organizational knowledge to lead a BCP project, but you must enable business leaders to own their department’s BCP practices and outputs. They know their processes and, therefore, their requirements to resume business operations better than anyone else.

    Use this research to create business unit BCPs and structure your overall BCP

    A business continuity plan (BCP) consists of separate but related sub-plans, as illustrated below. This blueprint enables you to:

    • Develop a BCP for a selected business unit (as a pilot project), and thereby establish a methodology that can be repeated for remaining business units.
    • Through the BCP process, clarify requirements for an IT disaster recovery plan (DRP). Refer to Info-Tech’s Disaster Recovery Planning workshop for instructions on how to create an IT DRP.
    • Implement ongoing business continuity management to govern BCP, DRP, and crisis management.

    Overall Business Continuity Plan

    IT Disaster Recovery Plan

    A plan to restore IT application and infrastructure services following a disruption.

    Info-Tech’s disaster recovery planning blueprint provides a methodology for creating the IT DRP. Leverage this blueprint to validate and provide inputs for your IT DRP.

    BCP for Each Business Unit

    A set of plans to resume business processes for each business unit. This includes:

    • Identifying business processes and dependencies.
    • Defining an acceptable recovery timeline based on a business impact analysis.
    • Creating a step-by-step recovery workflow.

    Crisis Management Plan

    A plan to manage a wide range of crises, from health and safety incidents to business disruptions to reputational damage.

    Info-Tech’s Implement Crisis Management Best Practices blueprint provides a framework for planning a response to any crisis, from health and safety incidents to reputational damage.

    IT leaders asked to develop a BCP should start with an IT Disaster Recovery Plan

    It’s a business continuity plan. Why should you start continuity planning with IT?

    1. IT services are a critical dependency for most business processes. Creating an IT DRP helps you mitigate a key risk to continuity quicker than it takes to complete your overall BCP, and you can then focus on other dependencies such as people, facilities, and suppliers.
    2. A BCP requires workarounds for IT failures. But it’s difficult to plan workarounds without a clear understanding of the potential IT downtime and data loss. Your DRP will answer those questions, and without a DRP, BCP discussions can get bogged down in IT discussions. Think of payroll as an example: if downtime might be 24 hours, the business might simply wait for recovery; if downtime might be a week, waiting it out is not an option.
    3. As an IT manager, you can develop an IT DRP primarily with resources within your control. That makes it an easier starting point and puts IT in a better position to shift responsibility for BCP to business leaders (where it should reside) since essentially the IT portion is done.

    Create a Right-Sized Disaster Recovery Plan today.

    Modernize the BCP

    If your BCP relies heavily on paper-based processes as workarounds, it’s time to update your plan.

    Back when transactions were recorded on paper and then keyed into the mainframe system later, it was easier to revert to deskside processes. There is very little in the way of paper-based processes anymore, and as a result, it is increasingly difficult to resume business processes without IT.

    Think about your own organization. What IT system(s) are absolutely critical to business operations? While you might be able to continue doing business without IT, this requires regular preparation and training. It’s likely a completely offline process and won’t be a viable workaround for long even if staff know how to do the work. If your data center and core systems are down, technology-enabled workarounds (such as collaboration via mobile technologies or cloud-based solutions) could help you weather the outage, and may be more flexible and adaptable for day-to-day work.

    The bottom line:

    Technology is a critical dependency for business processes. Consider the role IT systems play as process dependencies and as workarounds as part of continuity planning.

    Info-Tech’s approach

    The traditional approach to BCP takes too long and produces a plan that is difficult to use and maintain.

    The Problem: You need to create a BCP, but don’t know where to start.

    • BCP is being demanded more and more to comply with regulations, mitigate business risk, meet customer demands, and obtain insurance.
    • IT leaders are often asked to lead BCP.

    The Complication: A traditional BCP process takes longer to show value.

    • Traditional consultants don’t usually have an incentive to accelerate the process.
    • At the same time, self-directed projects with no defined process go months without producing useful deliverables.
    • The result is a dense manual that checks boxes but isn’t maintainable or usable in a crisis.

    A pie chart is separated into three segments, Internal Mandates 43%, Customer Demands 23%, and Regulatory Requirements 34%. The bottom of the image reads Source: Info-Tech Research Group.

    The Info-Tech difference:

    Use Info-Tech’s methodology to right-size and streamline the process.

    • Reduce required effort. Keep the work manageable and maintain momentum by focusing on one business unit at a time; allow that unit to own their BCP.
    • Prioritize your effort. Evaluate the current state of your BCP to identify the steps that are most in need of attention.
    • Get valuable results faster. Functional deliverables and insights from the first business unit’s BCP can be leveraged by the entire organization (e.g. communication, assessment, and BC site strategies).

    Expedite BCP development

    Info-Tech’s Approach to BCP:

    • Start with one critical business unit to manage scope, establish a repeatable process, and generate deliverables that become a template for remaining business units.
    • Resolve critical gaps as you identify them, generating early value and risk mitigation.
    • Create concise, practical documentation to support recovery.

    Embed training and awareness throughout the planning process.

    BCP for Business Unit A:

    Scope → Pilot BIA → Response Plan → Gap Analysis

    → Lessons Learned:

    • Leverage early results to establish a BCM framework.
    • Take action to resolve critical gaps as they are identified.
    • BCP for Business Units B through N.
    • Scope→BIA→Response Plan→Gap Analysis

    = Ongoing governance, testing, maintenance, improvement, awareness, and training.

    By comparison, a traditional BCP approach takes much longer to mitigate risk:

    • An extensive, upfront commitment of time and resources before defining incident response plans and mitigating risk.
    • A “big bang” approach that makes it difficult to predict the required resourcing and timelines for the project.

    Organizational Risk Assessment and Business Impact Analysis → Solution Design to Achieve Recovery Objectives → Create and Validate Response Plans

    Case Study

    Continuity Planning Supports COVID-19 Response

    Industry: Non-Profit
    Source: Info-Tech Advisory Services

    A charitable foundation for a major state university engaged Info-Tech to support the creation of their business continuity plan.

    With support from Info-Tech analysts and the tools in this blueprint, they worked with their business unit stakeholders to identify recovery objectives, confirm recovery capabilities and business process workarounds, and address gaps in their continuity plans.

    Results

    The outcome wasn’t a pandemic plan – it was a continuity plan that was applicable to pandemics. And it worked. Business processes were prioritized, gaps in work-from-home and business process workarounds had been identified and addressed, business leaders owned their plan and understood their role in it, and IT had clear requirements that they were able and ready to support.

    “The work you did here with us was beyond valuable! I wish I could actually explain how ready we really were for this…while not necessarily for a pandemic, we were ready to spring into action, set things up, the priorities were established, and most importantly some of the changes we’ve made over the past few years helped beyond words! The fact that the groups had talked about this previously almost made what we had to do easy.“ -- VP IT Infrastructure

    Download the BCP Case Study

    Project Overview: BCP

    Phases Phase 1: Identify BCP Maturity and Document Process Dependencies Phase 2: Conduct a BIA to Determine Acceptable RTOs and RPOs Phase 3: Document the Recovery Workflow and Projects to Close Gaps Phase 4: Extend the Results of the Pilot BCP and Implement Governance
    Steps 1.1 Assess current BCP maturity 2.1 Define an objective impact scoring scale 3.1 Determine current recovery procedures 4.1 Consolidate BCP pilot insights to support an overall BCP project plan
    1.2 Establish the pilot BCP team 2.2 Estimate the impact of downtime 3.2 Identify and prioritize projects to close gaps 4.2 Outline a business continuity management (BCM) program
    1.3 Identify business processes, dependencies, and alternatives 2.3 Determine acceptable RTO/RPO targets 3.3 Evaluate BC site and command center options 4.3 Test and maintain your BCP
    Tools and Templates

    BCP Business Impact Analysis Tool

    Results Presentation

    BCP Maturity Scorecard

    Tabletop Planning Template

    BCP Summary

    Pilot Project Charter

    Recovery Workflow Examples

    Business Continuity Teams and Roles

    Business Process Workflows Examples

    BCP Project Roadmap

    Blueprint deliverables

    Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals:

    BCP Business Impact Analysis Tool: Conduct and document a business impact analysis using this document.

    BCP Recovery Workflows Example: Model your own recovery workflows on this example.

    BCP Project Roadmap: Use this tool to prioritize projects that can improve BCP capabilities and mitigate gaps and risks.

    BCP Relocation Checklists: Plan for and manage a site relocation – whether to an alternate site or work from home.

    Key deliverable:

    BCP Summary Document

    Summarize your organization's continuity capabilities and objectives in a 15-page, easy-to-consume template.

    This document consolidates data from the supporting documentation and tools to the right.

    Download Info-Tech’s BCP Summary Document

    Insight summary

    Focus less on risk, and more on recovery

    Avoid focusing on risk and probability analysis to drive your continuity strategy. You never know what might disrupt your business, so develop a flexible plan to enable business resumption regardless of the event.

    Small teams = good pilots

    Choose a small team for your BCP pilot. Small teams are better at trialing new techniques and finding new ways to think about problems.

    Calculate downtime impact

    Develop and apply a scoring scale to develop a more-objective assessment of downtime impact for the organization. This will help you prioritize recovery.

    It’s not no, but rather not now…

    You can’t address all the organization’s continuity challenges at once. Prioritize high value, low effort initiatives and create a long-term roadmap for the rest.

    Show Value Now

    Get to value quickly. Start with one business unit with continuity challenges, and a small, focused project team who can rapidly learn the methodology, identify continuity gaps, and define solutions that can also be leveraged by other departments right away.

    Lightweight Testing Exercises

    Outline recovery capabilities using lightweight, low risk tabletop planning exercises. Our research shows tabletop exercises increase confidence in recovery capabilities almost as much as live exercises, which carry much higher costs and risks.

    Blueprint benefits

    Demonstrate compliance with demands from regulators and customers

    • Develop a plan that satisfies auditors, customers, and insurance providers who demand proof of a continuity plan.
    • Demonstrate commitment to resilience by identifying gaps in current capabilities and projects to overcome those gaps.
    • Empower business users to develop their plans and perform regular maintenance to ensure plans don’t go stale.
    • Establish a culture of business readiness and resilience.

    Leverage your BCP to drive value (Business Benefits)

    • Enable flexible, mobile, and adaptable business operations that can overcome disruptions large and small. This includes making it easier to work remotely in response to pandemics or facility disruptions.
    • Clarify the risk of the status quo to business leaders so they can make informed decisions on where to invest in business continuity.
    • Demonstrate to customers your ability to overcome disruptions and continue to deliver your services.

    Info-Tech Advisory Services lead to Measurable Value

    Info-Tech members told us they save an average of $44,522 and 23 days by working with an Info-Tech analyst on BCP (source: client response data from Info-Tech's Measured Value Survey).

    Why do members report value from analyst engagement?

    1. Expert advice on your specific situation to overcome obstacles and speed bumps.
    2. Structure the project and stay on track.
    3. Review project deliverables and ensure the process is applied properly.

    Info-Tech offers various levels of support to best suit your needs

    DIY Toolkit

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    Guided Implementation

    “Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

    Workshop

    “We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

    Consulting

    “Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

    Diagnostic and consistent frameworks are used throughout all four options.

    Guided Implementation

    Your Trusted Advisor is a call away.

    A Guided Implementation (GI) is series of calls with an Info-Tech analyst to help implement our best practices in your organization.

    A typical GI is between eight to twelve calls over the course of four to six months.

    Scoping

    Call 1: Scope requirements, objectives, and stakeholders. Identify a pilot BCP project.

    Business Processes and Dependencies

    Calls 2 - 4: Assess current BCP maturity. Create business process workflows, dependencies, alternates, and workarounds.

    Conduct a BIA

    Calls 5 – 7: Create an impact scoring scale and conduct a BIA. Identify acceptable RTO and RPO.

    Recovery Workflow

    Calls 8 – 9: Create a recovery workflow based on tabletop planning.

    Documentation & BCP Framework

    Call 10: Summarize the pilot results and plan next steps. Define roles and responsibilities. Make the case for a wider BCP program.

    Workshop Overview

    Contact your account representative for more information.

    workshops@infotech.com | 1-888-670-8889

    Day 1 Day 2 Day 3 Day 4 Day 5
    Identify BCP Maturity, Key Processes, and Dependencies Conduct a BIA to Determine Acceptable RTOs and RPOs Document the Current Recovery Workflow and Projects to Close Gaps Identify Remaining BCP Documentation and Next Steps Next Steps and Wrap-Up (offsite)
    Activities

    1.1 Assess current BCP maturity.

    1.2 Identify key business processes to include in scope.

    1.3 Create a flowchart for key business processes to identify business processes, dependencies, and alternatives.

    2.1 Define an objective scoring scale to indicate different levels of impact.

    2.2 Estimate the impact of a business disruption on cost, goodwill, compliance, and health & safety.

    2.3 Determine acceptable RTOs/RPOs for selected business processes based on business impact.

    3.1 Review tabletop planning – what is it, how is it done?

    3.2 Walk through a business disruption scenario to determine your current recovery timeline, RTO/RPO gaps, and risks to your ability to resume business operations.

    3.3 Identify and prioritize projects to close RTO/RPO gaps and mitigate recovery risks.

    4.1 Assign business continuity management (BCM) roles to govern BCP development and maintenance, as well as roles required to execute recovery.

    4.2 Identify remaining documentation required for the pilot business unit and how to leverage the results to repeat the methodology for remaining business units.

    4.3 Workshop review and wrap-up.

    5.1 Finalize deliverables for the workshop.

    5.2 Set up review time for workshop outputs and to discuss next steps.

    Deliverables
    1. Baseline BCP maturity status
    2. Business process flowcharts
    3. Business process dependencies and alternatives recorded in the BIA tool
    1. Potential impact of a business disruption quantified for selected business processes.
    2. Business processes criticality and recovery priority defined
    3. Acceptable RTOs/RPOs defined based on business impact
    1. Current-state recovery workflow and timeline.
    2. RTO/RPO gaps identified.
    3. BCP project roadmap to close gaps
    1. BCM roles and responsibilities defined
    2. Workshop results deck; use this to communicate pilot results and next steps
    1. Finalized deliverables

    Phase 1

    Identify BCP Maturity and Document Process Dependencies

    Phase 1

    1.1 Assess Current BCP Maturity

    1.2 Establish the pilot BCP team

    1.3 Identify business processes, dependencies, and alternatives

    Insights & Outcomes

    Define the scope for the BCP project: assess the current state of the plan, create a pilot project team and pilot project charter, and map the business processes that will be the focus of the pilot.

    Participants

    • BCP Coordinator
    • BCP Executive Sponsor
    • Pilot Business Unit Manager & Process SMEs

    Step 1.1

    Assess current BCP Maturity

    This step will walk you through the following activities:

    • Complete Info-Tech’s BCP Maturity Scorecard

    This step involves the following participants:

    • Executive Sponsor
    • BCP Coordinator

    You'll use the following tools & templates:

    Outcomes & Insights

    Establish current BCP maturity using Info-Tech’s ISO 22301-aligned BCP Maturity Scorecard.

    Evaluate the current state of your continuity plan

    Use Info-Tech’s Maturity Scorecard to structure and accelerate a BCP maturity assessment.

    Conduct a maturity assessment to:

    • Create a baseline metric so you can measure progress over time. This metric can also drive buy-in from senior management to invest time and effort into your BCP.
    • Understand the scope of work to create a complete business continuity plan.
    • Measure your progress and remaining gaps by updating your assessment once you’ve completed the activities in this blueprint.

    This blueprint primarily addresses the first four sections in the scorecard, which align with the creation of the core components of your business continuity plan.

    Info-Tech’s BCP Maturity Scorecard

    Info-Tech’s maturity scorecard is aligned with ISO 22301, the international standard that describes the key elements of a functioning business continuity management system or program – the overarching set of documents, practices, and controls that support the ongoing creation and maintenance of your BCP. A fully functional BCMS goes beyond business continuity planning to include crisis management, BCP testing, and documentation management.

    Audit tools tend to treat every bullet point in ISO 22301 as a separate requirement – which means there’s almost 400 lines to assess. Info-Tech’s BCP Maturity Scorecard has synthesized key requirements, minimizing repetition to create a high-level self-assessment aligned with the standard.

    A high score is a good indicator of likely success with an audit.

    Download Info-Tech's BCP Maturity Scorecard

    Tool: BCP Maturity Scorecard

    Assess your organization’s BCP capabilities.

    Use Info-Tech’s BCP Maturity Scorecard to:

    • Assess the overall completeness of your existing BCP.
    • Track and demonstrate progress towards completion as you work through successive planning iterations with additional business units.
    1. Download a copy of the BCP Maturity Scorecard. On tab 1, indicate the percent completeness for each item using a 0-10 scale (0 = 0% complete, 10 = 100% complete).
    2. If you anticipate improvements in a certain area, make note of it in the “Comments” column.
    3. Review a visual representation of your overall scores on tab 2.

    Download Info-Tech's BCP Maturity Scorecard

    "The fact that this aligns with ISO is huge." - Dr. Bernard Jones MBCI, CBCP

    Step 1.2

    Establish the pilot BCP team

    This step will walk you through the following activities:

    • Assign accountability, responsibility, and roles.
    • Develop a project charter.
    • Identify dependencies and alternates for those dependencies.

    This step involves the following participants:

    • Executive Sponsor
    • BCP Coordinator

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Assign roles and responsibilities for the BCP pilot project. Set milestones and timelines for the pilot.

    Take a pilot approach for BCP

    Limit the scope of an initial BCP project to get to value faster.

    Pilot Project Goals

    • Establish a repeatable methodology that fits your organization and will accelerate BCP development, with tangible deliverables that provide a template for the rest of the business.
    • Identify high-priority business continuity gaps for the pilot business unit, many of which will also apply to the overall organization.
    • Identify initiatives to start addressing gaps now.
    • Enable business users to learn the BCP methodology and toolset so they can own and maintain their business unit BCPs.

    Accomplishments expected:

    • Define key business processes and process dependencies, and alternatives if dependencies are not available.
    • Classify key business processes by criticality for one business unit, using an objective impact scoring scale.
    • Set recovery objectives for these key processes.
    • Document workarounds and recovery plans.
    • Identify gaps in recovery plans and list action items to mitigate risks.
    • Develop a project plan to structure a larger continuity project.

    What not to expect from a pilot project:

    • A complete organizational BCP (the pilot is a strong starting point).
    • Implemented solutions to all BCP gaps (proposed solutions will need to be evaluated first).

    Structure IT’s role in continuity planning

    Clearly define IT’s role in the pilot BCP project to deliver a successful result that enables business units to own BCP in the future.

    Though IT is a critical dependency for most processes, IT shouldn’t own the business continuity plan. IT should be an internal BCP process consultant, and each business unit must own their plan.

    IT should be an internal BCP consultant.

    • IT departments interact with all business units, which gives IT leaders at least a high-level understanding of business operations across the organization.
    • IT leaders typically also have at least some knowledge of disaster recovery, which provides a foundation for tackling BCP.
    • By contrast, business leaders often have little or no experience with disaster recovery, and don’t have the same level of experience as IT when it comes to working with other business units.

    Why shouldn’t IT own the plan?

    • Business unit managers have the authority to direct resources in their department to participate in the BCP process.
    • Business users are the experts in their processes, and are in the best position to identify dependencies, downtime impacts, recovery objectives, and viable solutions (e.g., acceptable alternate sites or process workarounds).
    • Ultimately, business unit managers and executives must decide whether to mitigate, accept, or transfer risks.

    Info-Tech Insight

    A goal of the pilot is to seed success for further planning exercises. This is as much about demonstrating the value of continuity planning to the business unit, and enabling them to own it, as it is about implementing the methodology successfully.

    Create a RACI matrix for the pilot

    Assemble a small, focused team for the pilot project empowered to discover, report, and present possible solutions to continuity planning challenges in your organization.

    Outline roles and responsibilities on the pilot team using a “RACI” exercise. Remember, only one party can be ultimately accountable for the work being completed.

    Example Pilot BCP Project RACI

    Board Executive Team BCP Executive Sponsor BCP Team Leader BCP Coordinator Pilot Bus. Unit Manager Expert Bus. Unit Staff IT Manager
    Communicate BCP project status I I I A R C C I
    Assign resources to pilot BCP project A R C R C R
    Conduct continuity planning activities I A/R R R R R
    Create pilot BCP deliverables I A R R C C C
    Manage BCP documentation I A C R I C C
    Integrate results into BCMS I I A R R I C C
    Create overall BCP project plan I I A R C C

    R: Responsible for doing the work.

    A: Accountable to ensure the activity/work happens.

    C: Consulted prior to decision or action.

    I: Informed of the decision/action once it’s made.

    "Large teams excel at solving problems, but it is small teams that are more likely to come up with new problems for their more sizable counterparts to solve." – Wang & Evans, 2019

    Info-Tech Insight

    Small teams tend to be better at trialing new techniques and finding new ways to think about problems, both of which are needed for a BCP pilot project.

    Choose one business unit for the pilot

    Many organizations begin their BCP project with a target business unit in mind. It’s still worth establishing whether this business unit meets the criteria below.

    Good candidates for a pilot project:

    • Business processes are standardized and documented.
    • Management and staff are motivated to improve business continuity.
    • The business unit is sufficiently well resourced to spare time (e.g. a few hours a week) to dedicate to the BCP process.
    • If the business unit doesn’t meet these criteria, consider addressing shortfalls before the pilot (e.g. via stakeholder management or business process analysis) or selecting another unit.
    • Many of the decisions will ultimately require input and support from the business unit’s manager(s). It is critical that they are bought into and engaged with the project.
    • The leader of the first business unit will be a champion for BCP within the executive team.
    • Sometimes, there’s no clear place to start. If this is the case for you, consider using Info-Tech’s Business Unit BCP Prioritization Tool to determine the order in which business units should undergo BCP development.

    Create role descriptions for the pilot project

    Use these role descriptions and your RACI chart to define roles for the pilot.

    These short descriptions establish the functions, expectations, and responsibilities of each role at a more granular level.

    The Board and executives have an outsized influence on the speed at which the project can be completed. Ensure that communication with these stakeholders is clear and concise. Avoid involving them directly in activities and deliverable creation, unless it’s required by their role (e.g. as a business unit manager).

    Project Role Description
    Board & Executive Team
    • Will receive project status updates but are not directly involved in deliverable creation.
    Executive Sponsor
    • Liaison with the executive team.
    • Accountable to ensure the pilot BCP is completed.
    • Set project goals and approve resource allocation and funding.
    Pilot Business Unit Manager
    • Drive the project and assign required resources.
    • Delegate day-to-day project management tasks to the BCP Coordinator.
    BCP Coordinator
    • Function as the project manager. This includes scheduling activities, coordinating resources, reporting progress, and managing deliverables.
    • Learn and apply the BCP methodology to achieve project goals.
    Expert Business Unit Staff
    • Pilot business unit process experts to assist with BCP development for that business unit.
    IT Manager
    • Provide guidance on IT capabilities and recovery options.
    Other Business Unit Managers
    • Consulted to validate or provide input to the business impact analysis and RTOs/RPOs.

    Identify a suitable BCP Coordinator

    A skilled and committed coordinator is critical to building an effective and durable BCP.

    • Coordinating the BC planning effort requires a perspective that’s informed by IT, but goes beyond IT.
    • For example, many IT professionals only see business processes where they intersect with IT. The BCP Coordinator needs to be able to ask the right questions to help the business units think through dependencies for critical processes.
    • Business analysts can thrive in this role, which requires someone effective at dissecting business processes, working with business users, identifying requirements, and managing large projects.

    Structure the role of the BCP Coordinator

    The BCP Coordinator works with the pilot business unit as well as remaining business units to provide continuity and resolve discrepancies as they come up between business units.

    Specifically, this role includes:

    • Project management tasks (e.g. scheduling, assigning tasks, coordinating resources, and reporting progress).
    • Learning the BCP methodology (through the pilot) so that this person can lead remaining business units through their BCP process. This enables the IT leader who had been assigned to guide BCP development to step back into a more appropriate consulting role.
    • Managing the BCP workflow.

    "We found it necessary to have the same person work with each business unit to pass along lessons learned and resolve contingency planning conflicts for common dependencies." – Michelle Swessel, PM and IT Bus. Analyst, Wisconsin Compensation Rating Bureau (WCRB)

    Template: Pilot Project Charter

    Formalize participants, roles, milestones, risks for the pilot project.

    Your charter should:

    1. Define project parameters, including drivers, objectives, deliverables, and scope.
    2. Identify the pilot business unit.
    3. Assign a BCP pilot team, including a BCP Coordinator, to execute the methodology.
    4. Define before-and-after metrics to enable the team to measure pilot success.
    5. Set achievable, realistic target dates for specific project milestones.
    6. Document risks, assumptions, and constraints.

    Download Info-Tech’s BCP Pilot Project Charter Template

    Step 1.3

    Identify business processes, dependencies, and alternatives

    This step will walk you through the following activities:

    • Identify key business processes.
    • Document the process workflow.
    • Identify dependencies and alternates for those dependencies.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    You'll use the following tools & templates:

    Outcomes & Insights

    Documented workflows, process dependencies, and workarounds when dependencies are unavailable.

    Flowchart business processes

    Workflows help you visually identify process dependencies and optimization opportunities.

    • Business continuity planning is business process focused. You need to document business processes, dependencies, and downtime workarounds.
    • Process documentation is a basic BCP audit requirement, but it will also:
      • Keep discussions about business processes well-scoped and focused – by documenting the process, you also clarify for everyone what you’re actually talking about.
      • Remind participants of process dependencies and workarounds.
      • Make it easier to spot possible process breakdowns or improvements.
      • Capture your work, which can be used to create or update SOP documentation.
    • Use flowcharts to capture process workflows. Flowcharts are often quicker to create, take less time to update, and are ultimately more usable than a dense manual.

    Info-Tech Insight

    Process review often results in discovering informal processes, previously unknown workarounds or breakdowns, shadow IT, or process improvement opportunities.

    1.3.1 Prioritize pilot business unit processes

    Input

    • List of key business unit processes.

    Output

    • List of key business unit processes, now prioritized (at a high-level)

    Materials

    • Whiteboard/flip charts
    • BCP Business Impact Analysis Tool

    Participants

    • BCP Coordinator (leads the discussion)
    • Pilot Business Unit Manager

    30 minutes

    1. Create a list of all formal and informal business processes executed by the pilot business unit.
    2. Discuss the impact of process downtime, and do a quick assessment whether impact of downtime for each process would be high, medium, or low across each of these criteria:
      • Revenue or costs (e.g. supports sales, billing, or productivity)
      • Goodwill (e.g. affects internal or external reputation)
      • Compliance (e.g. affects legal or industry requirements)
      • Health or safety (e.g. affects employee/public health & safety)

    Note: A more in-depth analysis will be conducted later to refine priorities. The goal here is a high-level order of priority for the next steps in the planning methodology (identify business processes and dependencies).

    1. In the BCP Business Impact Analysis Tool, Processes and Dependencies tab, record the following:
      • The business processes in rough order of criticality.
      • For each process, provide a brief description that focuses on purpose and impact.
      • For each process, name a process owner (i.e. accountable for process completion – could be a manager or senior staff, not necessarily those executing the process).

    1.3.2 Review process flows & identify dependencies

    Input

    • List of key business unit processes (prioritized at a high level in Activity 1.3.1).
    • Business process flowcharts.

    Output

    • Business process flowcharts

    Materials

    • Whiteboard/flip charts
    • Microsoft Visio, or other flowcharting software
    • BCP Business Impact Analysis Tool

    Download Info-Tech’s Business Process Workflows Example

    1.5 hours

    1. Use a whiteboard to flowchart process steps. Collaborate to clarify process steps and dependencies. If processes are not documented, use this as an opportunity to create standard operating procedures (SOPs) to drive consistency and process optimization, as described in the Info-Tech blueprint, Create Visual SOP Documents that Drive Process Optimization, Not Just Peace of Mind.
    2. Record the dependencies in tab 1 of the BCP Business Impact Analysis Tool in the appropriate columns:
      • People – Anyone involved in the process, from providing guidance to executing the steps.
      • IT Applications – Core IT services (e.g. ERP, CRM) required for this process.
      • End-user devices & equipment – End-user devices, locally-installed apps, IoT, etc.
      • Facility – Any special requirements beyond general office space.
      • Suppliers & Service Providers – Third-parties who support this process.

    Info-Tech Insight

    Policies and procedures manuals, if they exist, are often out of date or incomplete. Use these as a starting point, but don’t stop there. Identify the go-to staff members who are well versed in how a process works.

    1.3.3 Document workarounds

    Input

    • Business process flowcharts.
    • List of process dependencies.

    Output

    • Workarounds and alternatives in the event dependencies aren’t available.

    Materials

    • BCP Business Impact Analysis Tool

    Participants

    • BCP Coordinator (facilitates the activity)
    • Pilot Business Unit Manager
    • Business Process Subject Matter Experts (SMEs)

    1.5 hours

    Identify alternatives to critical dependencies to help you create contingency plans.

    1. For each business process, identify known alternatives for each primary dependency. Ignore for the moment how long the workaround or alternate would be feasible.
    2. Record alternatives in the Business Continuity Business Impact Analysis Tool, Processes and Dependencies tab, Alternatives columns (a separate column for each category of dependency):
      • People – Can other staff execute the process steps? (Example: managers can step in if needed.)
      • IT Applications – Is there a manual workaround or other alternative while enterprise technology services are unavailable? (Example: database is down, but data is stored on physical forms.)
      • End-User Devices and Equipment – What alternatives exist to the usual end-user technologies, such as workstations and desk phones? (Example: some staff have cell phones.)
      • Facility Location and Requirements – Is there an alternate location where this work can be conducted? (Example: work from home, or from another building on the campus.)
      • Suppliers and External Services – Is there an alternative source for key suppliers or other external inputs? (Example: find alternate suppliers for key inputs.)
      • Additional Inputs or Requirements – What workarounds exist for additional artifacts that enable process steps (e.g. physical inventory records, control lists)? (Example: if hourly pay information is missing, run the same payroll as the previous run and reconcile once that information is available.)

    Phase 2

    Conduct a BIA to Determine Acceptable RTOs and RPOs

    Phase 2

    2.1 Define an objective impact scoring scale

    2.2 Estimate the impact of downtime

    2.3 Determine acceptable RTO/RPO targets

    Insights & Outcomes

    Assess the impact of business process downtime using objective, customized impact scoring scales. Sort business processes by criticality and by assigning criticality tiers, recovery time, and recovery point objectives.

    Participants

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Business Process SMEs

    Step 2.1

    Define an objective scoring scale

    This step will walk you through the following activities:

    • Identify impact criteria that are relevant to your business.
    • Create a scale that defines a range of impact for relevant criteria.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Define an impact scoring scale relevant to your business, which allows you to more-objectively assess the impact of business process downtime.

    Set appropriate recovery objectives

    Recovery time and recovery point objectives should align with business impact.

    The activities in Phase 2 will help you set appropriate, acceptable recovery objectives based on the business impact of process downtime.

    • The recovery time objective (RTO) and recovery point objective (RPO) are the recovery goals set for individual processes and dependencies to ensure your business unit meets its overall acceptable recovery timeline.

    For example:

    • An RTO of four hours means staff and other required resources must be available to support the business processes within four hours of an incident (e.g. relocate to an alternate worksite if necessary, access needed equipment, log-in to needed systems, get support for completing the process from alternate staff, etc.)
    • An RPO of four hours for a customer database means the most recent secondary copy of the data must never be more than four hours old – e.g. running a backup every four hours or less.

    Conduct a Business Impact Analysis (BIA)

    Create Impact Scoring Scales→Assess the impact of process downtime→Review overall impact of process downtime→Set Criticality Tiers→Set Recovery Time and Recovery Point Objectives

    Create financial impact scales

    Identify maximum cost and revenue impacts to build financial impact scales to measure the financial impact of process downtime.

    Work with the Business Unit Manager and Executive Sponsor to identify the maximum impact in each category to the entire business. Use a worst-case scenario to estimate the maximum for each scale. In the future, you can use this scoring scale to estimate the impact of downtime for other business units.

    • Loss of Revenue: Estimate the upper bound for this figure from the previous year, and divide that by the number of business days in the year. Note: Some organizations may choose to exclude revenue as a category where it won’t be lost (e.g. public-sector organizations).
    • Loss of Productivity: Proxy for lost workforce productivity using payroll numbers. Use the fully loaded payroll for the company, divided by the number of working days in the year as the maximum.
    • Increased Operating Costs: Isolate this to known additional costs resulting from a disruption. Does the interruption itself increase operating costs (e.g. if using timesheets for hourly/contract employees and that information is lost or unavailable, do you assume a full work week)?
    • Financial Penalties: If there are known financial penalties (e.g. due to failure to meet SLAs or other contractual obligations), include those values in your cost estimates.

    Info-Tech Insight

    Cost estimates are like hand grenades and horseshoes: you don’t need to be exact. It’s much easier to get input and validation from other stakeholders when you have estimates. Even weak estimates are far better than a blank sheet.

    Create goodwill, compliance, and safety impact scales

    Create a quantitative, more-objective scoring scale for goodwill, compliance and safety by following the guidance below.

    • Impact on Customers: By default, the customer impact scale is based on the percent of your total customer base impacted. You can also modify this scale to include severity of impact or alter it to identify the maximum number of customers that would be impacted.
    • Impact on Staff: Consider staff that are directly employed by the organization or its subsidiaries.
    • Impact on Business Partners: Which business partners would be affected by a business disruption?
    • Impact on Health & Safety: Consider the extent to which process downtime could increase the risk of the health & safety of staff, customers, and the general public. In addition, degradation of health & safety services should be noted.
    • Impact on Compliance: Set up the scale so that you can capture the impact of any critical regulatory requirements that might not be met if a particular process was down for 24 hours. Consider whether you expect to receive leeway or a grace period from the governance body that requires evidence of compliance.

    Info-Tech Best Practice

    Use just the impact scales that are relevant to your organization.

    Tool: Impact Scoring Scales

    • Define 4-point scoring scales in the BCP business impact analysis tool for a more objective assessment than gut-feel rankings.
    • You don’t need to include every category, if they aren’t relevant to your organization.
    • Refine the scoring scale as needed through the pilot project.
    • Use the same scoring scale for impact analyses with additional business units in the future.

    An image depicting the Business Impact Analysis Tool. A note pointing to the Level of Impact and Direct Cost Impact Scales columns states: Add the maximum cost impacts across each of the four impact scales to the tool. The rest of the scale will auto-populate based on the criteria outlined in the “Level of Impact” column. A note pointing to the column headers states: Change the names of the column headers in this tab. The changes to column headers will populate across the rest of the tool. Indicate exclusions from the scale here. A note pointing to the Goodwill Impact Scales columns reads: Update the Goodwill impact scales. For example, perhaps a critical impact on customers could be defined as “a significant impact on all customers using the organization’s services in a 24-hour period.” A note pointing to the Compliance, Heath and Safety Impact Scales columns reads: Review the compliance and safety impact scales, and update as required.

    Step 2.2

    Estimate the impact of downtime

    This step will walk you through the following activities:

    • Apply the scoring scale developed in step 2.1 to assess the impact of downtime for specific business processes.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Develop an objective view of the impact of downtime for key business processes.

    2.2.1 Estimate the impact of downtime

    1.5 hours

    Input

    • List of business processes, dependencies, and workarounds, all documented in the BIA tool.

    Output

    • Impact of downtime scores for key business unit processes.

    Materials

    • BCP Business Impact Analysis Tool

    Participants

    • BCP Coordinator (facilitates the discussion)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager
    1. Print a copy of the Scoring Criteria tab to use as a reference, or have it open on another screen. In tab 3 of the BCP Business Impact Analysis Tool use the drop-down menu to assign a score of 0 to 4 based on levels of impact defined in the Scoring Criteria tab.
    2. Work horizontally across all categories for a single process. This will set a benchmark, familiarize you with the scoring system, and allow you to modify any scoring scales if needed. In general, begin with the process that you know to be most critical.
      • For example, if call center sales operations are down:
        • Loss of Revenue would be the portion of sales revenue generated through the call center. This might score a 2 or 3 depending on the proportion of sales generated through the call center.
        • The Impact on Customers might be a 1 or 2 depending on the extent that existing customers might be using the call center to purchase new products or services.
        • The Legal/Regulatory Compliance and Health or Safety Risk might be a 0.
    3. Next, work vertically across all processes within a single category. This will allow you to compare scores within the category as you create them.

    Tool: Impact Analysis

    • The goal of the exercise is to arrive at a defensible ranking of process criticality, based on the impact of downtime.
    • Make sure participants can see the scores you’re assigning during the exercise (e.g. by writing out the scores on a whiteboard, or displaying the tool on a projector or screen) and can reference the scoring scales tab to understand what the scores mean.
    • Take notes to record the rationale behind the impact scores. Consider assigning note-taking duties to one of the participants.

    An image of the Impact Analysis Tool. A note pointing to the column headings states: Any customized column headings from tab 2, Scoring Criteria are automatically ported to this tab. A note pointing to the Impact on Goodwill columns reads: Score each application across each scoring scale from 0 to 4. Be sure to refer back to the scoring scale defined in tab 2. Have the scoring scale printed out, written on a whiteboard, or displayed on a separate screen. A note pointing to the tool's dropdown boxes states: Score categories using the drop-down boxes. A note pointing to the centre columns reads: Ignore scoring for categories you choose to exclude. You can hide these columns to clean up the tool if needed.

    2.2.2 Sort processes into Criticality Tiers

    30 minutes

    Input

    • Processes, with assigned impact scores (financial impact, goodwill impact, compliance and safety impact).

    Output

    • Business processes sorted into criticality tiers, based on the impact of downtime.

    Materials

    • BCP Business Impact Analysis Tool

    Participants

    • BCP Coordinator (facilitates the discussion)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager
    1. In general, consider the Total Impact on Goodwill, Compliance, and Safety first.
      • An effective tactic to start the process is to assign a tier 1 rating to all processes with a Goodwill, Compliance, and Safety score that’s 50% or more of the highest total score, tier 2 where scores are between 25% and 50%, and tier 3 where scores are below 25% (see table below for an example).
      • In step 2.3, you’ll align recovery time objectives with the criticality tiers. So, Tier 1 processes will target recovery before Tier 2 processes, and Tier 2 processes will target recovery before Tier 3 processes.
    2. Next, consider the Total Cost of Downtime.
    • The Total Cost is calculated by the tool based on the Scoring Criteria in tab 2 and the estimates in the BIA.
    • Consider whether the total cost impact justifies changing the criticality rating. “Smoke test” categorization with participants. Are there any surprises (processes more or less critical than expected)?
  • If the categorization doesn’t seem right, check that the scoring scale was applied consistently.
  • Example: Highest total Goodwill, Compliance, and Safety impact score is 18.

    Tier Score Range % of high score
    Tier 1 - Gold 9-18 50-100%
    Tier 2 - Silver 5 to 9 25-50%
    Tier 3 - Bronze 0 to 5 0-25%

    Step 2.3

    Determine acceptable RTO and RPO targets

    This step will walk you through the following activities:

    • Identify acceptable Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs) for business processes.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    In this step, you’ll use these tools and templates:

    Outcomes and Insights

    Right-size recovery objectives based on business impact.

    Right-size recovery objectives

    Acceptable RTOs and RPOs must be right-sized to the impact of downtime.

    Rapid recovery typically requires more investment.

    The impact of downtime for most business processes tends to look something like the increasing impact curve in the image to the right.

    In the moments after a disruption, impact tends to be minimal. Imagine, for example, that your organization was suddenly unable to pay its suppliers (don’t worry about the reason for the disruption, for the moment). Chances are, this disruption wouldn’t affect many payees if it lasted just a few minutes, or even a few hours. But if the disruption were to continue for days, or weeks, the impact of downtime would start to spiral out of control.

    In general, we want to target recovery somewhere between the point where impact begins, and the point where impact is intolerable. We want to balance the impact of downtime with the investment required to make processes more resilient.

    Info-Tech Insight

    Account for hard copy files as well as electronic data. If that information is lost, is there a backup? BCP can be the driver to remove the last resistance to paperless processes, allowing IT to apply appropriate data protection.

    Set recovery time objectives and recovery point objectives in the “Debate Space”

    A graph with the X axis labelled as: Increasing downtime/data loss and the Y-axis labelled Increasing Impact. The graph shows a line rising as impact and downtime/data loss increase, with the lowest end of the line (on the left) labelled as minimal impact, and the highest point of the line (on the right) labelled maximum tolerance. The middle section of the line is labelled as the Debate Space, and a note reads: Acceptable RTO/RPO must be between Low Impact and Maximum Tolerance

    2.3.1 Define process-level recovery objectives

    1 hour

    Input

    • Processes, ranked by criticality.

    Output

    • Initial business-defined recovery objectives for each process.

    Materials

    • BCP Business Impact Analysis Tool

    Participants

    • BCP Coordinator (facilitates the discussion)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager
    1. Review the “Debate Space” diagram (shown in previous section) with all participants.
    2. Ask business participants for each process: how much downtime is tolerable, acceptable, or appropriate? How much data loss is tolerable?
      • If participants aren’t yet comfortable setting recovery objectives, identify the point at which downtime and data loss first becomes noticeable and the point at which downtime and data loss becomes intolerable.
      • Choose an RTO and RPO for each process that falls within the range set by these two extremes.

    RTOs and RPOs are business-defined, impact-aligned objectives that you may not be able to achieve today. It may require significant investments of time and capital to enable the organization to meet RTO and RPO.

    2.3.2 Align RTOs within and across criticality tiers

    1 hour

    Input

    • Results from pilot BCP impact analysis.

    Output

    • Initial business-defined recovery objectives for each process.

    Materials

    • BCP Business Impact Analysis Tool
    • Whiteboard/ flipchart

    Participants

    • BCP Coordinator
    • BCP Project Sponsor
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager (optional)

    Set a range for RTO for each Tier.

    1. Start with your least critical/Tier 3 processes. Use the filter in the “Criticality Rating” column in the Impact Analysis tab of the BIA tool to show only Tier 3 processes.
      • What range of RTOs did the group assign for processes in this Tier? Does the group agree that these targets are appropriate for these processes?
      • Record the range of RTOs on the whiteboard or flipchart.
    2. Next, look at Tier 2 processes. Use the same filter to show just Tier 2 processes.
      • Record the range of RTOs, confirm the range with the group, and ensure there’s no overlap with the Tier 3 range.
      • If the RTOs in one Tier overlap with RTOs in another, you’ll need to adjust RTOs or move processes between Tiers (if the impact analysis justifies it).
    Tier RTO
    Tier 1 4 hrs- 24 hrs
    Tier 2 24 hrs - 72 hrs
    Tier 3 72 hrs - 120 hrs

    Phase 3

    Document the Recovery Workflow and Projects to Close Gaps

    3.1 Determine current recovery procedures

    3.2 Identify and prioritize projects to close gaps

    3.3 Evaluate business continuity site and command center options

    Insights & Outcomes

    Outline business recovery processes. Highlight gaps and risks that could hinder business recovery. Brainstorm ideas to address gaps and risks. Review alternate site and business relocation options.

    Participants

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Business Process SMEs

    Step 3.1

    Determine current recovery procedures

    This step will walk you through the following activities:

    • Create a step-by-step, high-level recovery workflow.
    • Highlight gaps and risks in the recovery workflow.
    • Test the workflow against multiple scenarios.

    This step involves the following participants:

    • BCP Coordinator
    • Crisis Management Team
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Establish steps required for business recovery and current recovery timelines.

    Identify risks & gaps that could delay or obstruct an effective recovery.

    Conduct a tabletop planning exercise to draft business recovery plans

    Tabletop exercises are the most effective way to test and increase business confidence in business recovery capabilities.

    Why is tabletop planning so effective?

    • It enables you play out a wider range of scenarios than technology-based testing (e.g. full-scale, parallel) due to cost and complexity factors.
    • It is non-intrusive, so it can be executed more frequently than other testing methodologies.
    • It provides a thorough test of your recovery workflow since the exercise is, essentially, paper-based.
    • After you have a BCP in place, this exercise can continue to be a valuable testing exercise for BCP to capture changes in your recovery process.

    A graph titled: Tabletop planning had the greatest impact on respondent confidence in meeting recovery objectives. The graph shows that the relative importance of Tabletop Planning is 57%, compared to 33% for Unit Testing, 3% for Simulation Testing, 6% for Parallel Testing, and 2% for Full-Scale Testing. The source for the graph is Info-Tech Research Group.

    Step 2 - 2 hours
    Establish command center.

    Step 2: Risks

    • Command center is just 15 miles away from primary site.

    Step 2: Gaps

    • Confirm what’s required to set up the command center.
    • Who has access to the EOC?
    • Does the center have sufficient bandwidth, workstations, phones, telephone lines?

    3.1.1 Choose a scenario for your first tabletop exercise

    30 minutes

    Input

    • List of past incidents.
    • Risks to business continuity that are of high concern.

    Output

    • Scenario for the tabletop exercise.

    Materials

    • N/A

    Participant

    • BCP Coordinator (facilitates the exercise)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot business unit manager

    At the business unit level, the goal is to define a plan to resume business processes after an incident.

    A good scenario is one that helps the group focus on the goal of tabletop planning – to discuss and document the steps required to recover business processes. We suggest choosing a scenario for your first exercise that:

    • Disrupts many process dependencies (i.e. facilities, staff, IT services, suppliers).
    • Does not result in major property damage, harm, or loss of life. Business resumption is the focus of this exercise, not emergency response.
    • Has happened in the past, or is of concern to the business.

    An example: a gas leak at company HQ that requires the area to be cordoned off and power to be shut down. The business must resume processes from another location without access to materials, equipment, or IT services at the primary location.

    A plan that satisfies the gas leak scenario should meet the needs of other scenarios that affect your normal workspace. Then use BCP testing to validate that the plan meets a wider range of incidents.

    3.1.2 Define the BCP activation process

    1 hour

    Input

    • Any existing crisis management, incident response or emergency response plans.
    • BC Scenario.

    Output

    • High level incident notification, assessment, and declaration workflow.

    Materials

    • Cue cards, sticky notes, whiteboard and markers, or Visio template.

    Participants

    • BCP Coordinator
    • Crisis Management Team (if one exists)
    • Business Process SMEs
    • Pilot Business Unit Manager

    Answer the questions below to structure your notification, assessment, and BCP activation procedures.

    Notification

    How will you be notified of a disaster event? How will this be escalated to leadership? How will the team responsible for making decisions coordinate (if they can’t meet on-site)? What emergency response plans are in place to protect health and safety? What additional steps are involved if there’s a risk to health and safety?

    Assessment

    Who’s in charge of the initial assessment? Who may need to be involved in the assessment? Who will coordinate if multiple teams are required to investigate and assess the situation? Who needs to review the results of the assessment, and how will the results of the assessment be communicated (e.g. phone bridge, written memo)? What happens if your primary mode of communication is unavailable (e.g. phone service is down)?

    Declaration

    Who is responsible today for declaring a disaster and activating business continuity plans? What are the organization’s criteria for activating continuity plans, and how will BCP activation be communicated? Establish a crisis management team to guide the organization through a wide range of crises by Implementing Crisis Management Best Practices.

    3.1.3 Document the business recovery workflow

    1 hour

    Input

    • Pilot BIA.
    • Any existing crisis management, incident response, or emergency response plans.
    • BC Scenario

    Output

    • Outline of your BCP declaration and business recovery plan.

    Materials

    • Cue cards, sticky notes, whiteboard and markers, or Visio template.

    Participants

    • BCP Coordinator (facilitates the exercise)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager

    Do the following:

    1. Create separate flows for facility, IT, and staff disruptions. Include additional workflows as needed.
      • We suggest you outline the recovery process at least to the point where business processes are restored to a minimum viable functional level.
    2. On white cue cards:
      1. Record the step.
      2. Indicate the task owner.
      3. Estimate how long the step will take.
    3. On yellow cue cards, document gaps in people, process, and technology requirements to complete the step.
    4. On red cue cards, indicate risks (e.g. no backup person for a key staff member).

    Info-Tech Best Practice

    Tabletop planning is most effective when you keep it simple.

    • Be focused; stay on task and on time.
    • Revisit each step and record risks and mitigation strategies.
    • Discuss each step from start to finish.
    • Revise the plan with key task owners.
    • Don’t get weighed down by tools.
    • Simple tools, like cue cards or whiteboards, can be very effective.

    Tool: BCP Recovery Workflow

    Document the steps you identified in the tabletop to create your draft recovery workflow.

    Why use a flowchart?

    • Flowcharts provide an at-a-glance view, are ideal for crisis scenarios where pressure is high and effective, and where timely communication is necessary.
    • For experienced managers and staff, a high-level reminder of process flows or key steps is sufficient.
    • Where more detail is required, include links to supporting documentation (which could include checklists, vendor documentation/contracts, other flowcharts, etc.)

    Create one recovery workflow for all scenarios.

    Traditional planning calls for separate plans for different “what-if” scenarios. This is challenging not just because it’s a lot more documentation – and maintenance – but because it’s impossible to predict every possible incident. Use the template, aligned to recovery of process dependencies, to create one recovery workflow for each business unit that can be used in and tested against different scenarios.

    Download Info-Tech’s BCP Recovery Workflow Example

    "We use flowcharts for our declaration procedures. Flowcharts are more effective when you have to explain status and next steps to upper management." – Assistant Director-IT Operations, Healthcare Industry

    "Very few business interruptions are actually major disasters. It’s usually a power outage or hardware failure, so I ensure my plans address ‘minor’ incidents as well as major disasters."- BCP Consultant

    3.1.4 Document achievable recovery metrics (RTA/RPA)

    30 minutes

    Input

    • Pilot BCP BIA.
    • Draft recovery workflow.

    Output

    • RTA and RPA for each business process.

    Materials

    • Pilot BCP BIA.

    Participants

    • BCP Coordinator (facilitates the exercise)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager

    Add the following data to your copy of the BCP Business Impact Analysis Tool.

    1. Estimate the recovery time achievable (RTA) for each process based on the required time for the process to be restored to a minimum acceptable functional level. Review your recovery workflow to identify this timeline. For example, if the full process from notification, assessment, and declaration to recovery and relocation would take a full day, set the RTA to 24 hours.
    2. Estimate the recovery point achievable (RPA) for each process based on the maximum amount of data that could be lost. For example, if data on a particular system is backed up offsite once per day, and the onsite system was destroyed just before that backup began, the entire day’s data could be lost and the achievable RPO is 24 hours. Note: Enter a value of 9999 to indicate that data is unrecoverable.

    Info-Tech Insight

    Operating at a minimum acceptable functional level may not be feasible for more than a few days or weeks. Develop plans for immediate continuity first, then develop further plans for long-term continuity processes as required. Recognize that for longer term outages, you will evolve your plans in the crisis to meet the needs of the situation.

    3.1.5 Test the workflow of other scenarios

    1 hour

    Input

    • Draft recovery workflow.

    Output

    • Updated draft recovery workflow.

    Materials

    • Draft recovery workflow.
    • Projector or screen.

    Participants

    • BCP Coordinator (facilitates the exercise)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager

    Work from and update the soft copy of your recovery workflow.

    1. Would any steps change if the scenario changes? If yes, capture the different flow with a decision diamond. See the example Recovery Workflow for a workflow that uses decision diamonds. Identify any new gaps or risks you encounter with red and yellow cards.
    2. Make sure the decision diamonds are as generalized as possible. For example, instead of creating a separate response plan for each scenario that would require you to relocate from your existing building, create one response plan for relocation and one response plan for remaining in place.
    3. See the next section for some examples of different types of scenarios that you may include in your recovery workflow.

    Info-Tech Insight

    Remember that health and safety risks must be dealt with first in a crisis. The business unit recovery workflow will focus on restoring business operations after employees are no longer at risk (e.g. the risk has been resolved or employees have been safely relocated). See Implement Crisis Management Best Practices for ideas on how to respond to and assess a wide range of crises.

    Not all scenarios will have full continuity plans

    Risk management is a business decision. Business continuity planning can help decision makers understand and decide on whether to accept or mitigate high impact, low probability risks.

    For some organizations, it’s not practical or possible to invest in the redundancy that would be necessary to recover in a timely manner from certain major events.

    Leverage existing risk management practices to identify key high impact events that could present major business continuity challenges that could cause catastrophic disruptions to facility, IT, staffing, suppliers, or equipment. If you don’t have a risk register, review the scenarios on the next slide and brainstorm risks with the working group.

    Work through tabletop planning to identify how you might work through an event like this, at a high level. In step 3.2, you can estimate the effort, cost, and benefit for different ideas that can help mitigate the damage to the business to help decision makers choose between investment in mitigation or accepting the risk.

    Document any scenarios that you identify as outside the scope of your continuity plans in the “Scope” section of your BCP Summary document.

    For example:

    A single location manufacturing company is creating a BCP.

    The factory is large and contains expensive equipment; it’s not possible to build a second factory for redundancy. If the factory is destroyed, operations can’t be resumed until the factory is rebuilt. In this case, the BCP outlines how to conduct an orderly business shutdown while the factory is rebuilt.

    Contingency planning to resume factory operations after less destructive events, as well as a BCP for corporate services, is still practical and necessary.

    Considerations for other BCP scenarios

    Scenario Type Considerations
    Local hazard (gas leak, chemical leak, criminal incident, etc.)
    • Systems might be accessible remotely, but hands-on maintenance will be required eventually. “Work from home” won’t be a long-term solution.
    • An alternate site is required for service continuity. Can be within normal commuting distance.
    Equipment/building damage (fire, roof collapse, etc.)
    • Equipment will need repair or replacement (vendor involvement).
    • An alternate site is required for service continuity. Can be nearby.
    Regional natural disasters
    • Utilities may be affected (power, running water, etc.).
    • Expect staff to take care of their families first before work.
    • A geographically distant alternate site is required for service continuity.
    Supplier failure (IT provider outage, disaster at supplier, etc.)
    • Service-level agreements are important to establish recovery timelines. Review contracts and master services agreements.
    Staff (lottery win, work stoppage, pandemic/quarantine)
    • Staff are suddenly unavailable. Expect that no warm handoff to alternates is possible and that time to ramp up on the process is accounted for.
    • In a pandemic scenario, work from home, remote toolsets, and digital/contactless workflows become critical.

    Step 3.2

    Identify and prioritize projects to close gaps

    This step will walk you through the following activities:

    • Brainstorm solutions to identified gaps and risks.
    • Prioritize projects and action items to close gaps and risks.
    • Assess the impact of proposed projects on the recovery workflow.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Identify and prioritize projects and action items that can improve business continuity capabilities.

    3.2.1 Brainstorm solutions to address risks and gaps

    1 hour

    Input

    • Draft recovery workflow.
    • Known continuity risks and gaps.

    Output

    • Ideas for action items and projects to improve business continuity.

    Materials

    • Flipchart

    Participants

    • BCP Coordinator (facilitates the exercise)
    • Business Process Subject Matter Experts (SMEs)
    • Pilot Business Unit Manager
    1. Review each of the risk and gap cards from the tabletop exercise.
    2. As a group, brainstorm ideas to address gaps, mitigate risks, and improve resiliency. Write the list of ideas on a whiteboard or flip chart paper. The solutions can range from quick-wins and action items to major capital investments. The following slides can help you seed ideas to support brainstorming and idea generation.

    Info-Tech Best Practice

    Try to avoid debates about feasibility at this point. The goal is to get ideas on the board.

    When you’re brainstorming solutions to problems, don’t stop with the first idea, even if the solution seems obvious. The first idea isn’t always the best or only solution – other ideas can expand on it and improve it.

    Step 4: No formal process to declare a disaster and invoke business continuity.

    Step 7: Alternate site could be affected by the same regional event as the main office.

    Step 12: Need to confirm supplier service-level agreements (SLAs).

    1. Continue to create BCP documentation.
    2. Identify a third location for regional disasters.
    3. Contact suppliers to confirm SLAs and validate alignment with RTOs/RPOs.
    4. Add BCP requirements collection to service procurement process?

    Discuss your remote work capabilities

    With COVID-19, most organizations have experience with mass work-from-home.

    Review the following case studies. Do they reflect your experience during the COVID-19 pandemic?

    Unacceptable risk

    • A small insurance company provided laptops to staff so they could work remotely.
    • Complication: Cheque and print stock is a dependency and no plan was made to store check stock offsite in a secure fashion.

    Key dependencies missing

    • A local government provided laptops to key staff so they could work remotely.
    • Complication: The organization didn’t currently own enough Citrix licenses for every user to be online concurrently.

    Unable to serve customers

    • The attestation and land services department of a local government agency provided staff with remote access to key apps.
    • Complication: Their most critical business processes were designed to be in-person – they had no plan to execute these processes from home.

    Consider where your own work-from-home plans fell short.

    • Were your collaboration and communication solutions too difficult for users to use effectively?
    • Did legacy infrastructure affect performance or limit capabilities? Were security concerns appropriately addressed?
    • What challenges did IT face supporting business users on break-fix and new requests?
    • Were there logistical needs (shipping/receiving, etc.) that weren’t met?
    • Develop an updated plan to support work-from-home using Info-Tech’s BCP Relocation Checklists and Home Office Survey template, and integrate these into your overall BCP documentation. Stakeholders can easily appreciate the value of this plan since it’s relevant to recent experience.

    Identify opportunities to improve continuity plans

    What gaps in your continuity response could be addressed with better planning?

    People

    • Alternates are not identified
    • Roles in a disaster are not formalized
    • No internal/external crisis comm. strategy

    Site & Facilities

    • No alternate place of business or command center identified
    • No formal planning or exercises to test alternate site viability

    • Identify a viable secondary site and/or work-from-home plan, and develop a schedule for testing activities. Review in Step 3.3 of the Develop a Business Continuity Plan blueprint.

    External Services & Suppliers

    • Contingency plans for a disruption not planned or formalized
    • No formal review of service-level agreements (SLAs)

    • Contact key suppliers and vendors to establish SLAs, and ensure they meet requirements.
    • Review supplier continuity plans.

    Technology & Physical Assets

    • No secondary site or redundancy for critical IT systems
    • No documented end-to-end IT DR plan

    Tool: BCP Project Roadmap

    Prioritize and visualize BCP projects to present options to decision makers.

    Not all BCP projects can be tackled at once. Enable decision makers to defer, rather than outright reject, projects that aren’t feasible at this time.

    1. Configure the tool in Tab 1. Setup. Adjust criteria and definitions for criteria. Note that shaded columns are required for reporting purposes and can’t be modified.
    2. Add projects and action items in Tab 2. Data Entry. Fields highlighted in red are all required for the dashboard to populate. All other fields are optional but will provide opportunities to track more detailed data on project ideas.
    3. To generate the dashboard in Tab 3. Roadmap, open the Data ribbon and under Queries and Connections click Refresh All. You can now use the slicers on the right of the sheet.

    Download Info-Tech’s BCP Project Roadmap Tool

    Demonstrate BCP project impacts

    Illustrate the benefits of proposed projects.

    1. Review your recovery workflow.
    2. Make updates to a second copy of the high-level outline to illustrate how the business response to a disaster scenario will change once proposed projects are complete.
    • Remove steps that have been made unnecessary.
    • Remove any risks or gaps that have been mitigated or addressed.
    • Verify that proposed projects close gaps between acceptable and achievable recovery capabilities in the BIA tool.
  • The visual impact of a shorter, less-risky recovery workflow can help communicate the benefits of proposed projects to decision makers.
  • Step 3.3

    Evaluate business continuity site and command center options

    This step will walk you through the following activities:

    • Take a deep dive on the requirements for working from an alternate location.
    • Assess different options for an alternate location.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • Expert Business Unit Staff

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Identify requirements for an alternate business site.

    Tool: Relocation Checklists

    An alternate site could be another company building, a dedicated emergency operations center, or work-from-home. Use this tool to guide and prepare for any relocation exercise.

    • Coordinate your response with the pre-populated checklists in Tabs 1 & 2, identify who’s responsible for items on the checklists, and update your recovery workflows to reflect new steps. When reviewing the checklist, consider what can be done to prepare ahead of a crisis.
      • For example, you may wish to create crisis communication templates to streamline crisis communications during a disaster.
    • Calculate the effort required to provision equipment for relocated users in Tabs 3 & 4.
    • Evaluate your options for alternate sites with the requirements matrix in Tab 5. Use your evaluation to identify how the organization could address shortcomings of viable options either ahead of time or at the time of an incident.

    Download Info-Tech’s BCP Relocation Checklists

    Create a checklist of requirements for an alternate site

    Leverage the roll-up view, in tab 3, of dependencies required to create a list of requirements for an alternate site in tab 4.

    1. The table on Tab 5 of the relocation checklists is pre-populated with some common requirements. Modify or replace requirements to suit your needs for an alternate business/office site. Be sure to consider distance, transportation, needed services, accessibility, IT infrastructure, security, and seating capacity at a minimum.
    2. Don’t assume. Verify. Confirm anything that requires permissions from the site owner. What network providers have a presence in the building? Can you access the site 24/7 and conduct training exercises? What facilities and services are available? Are you guaranteed the space if needed?

    "There are horror stories about organizations that assumed things about their alternate site that they later found out they weren’t true in practice." – Dr. Bernard Jones, MBCI CBCP

    Info-Tech Insight

    If you choose a shared location as a BCP site, a regional disaster may put you in competition with other tenants for space.

    Identify a command center

    For command center and alternate worksite selection, remember that most incidents are local and short term. Identify an onsite and an offsite command center.

    1. For events where the building is not compromised, identify an onsite location, ideally with remote conferencing capabilities and planning and collaboration tools (projectors, whiteboards, flipcharts). The onsite location can also be used for BCM and crisis management meetings. Remember, most business continuity events are not regional or massively destructive.
    2. For the offsite command center, select a location that is sufficiently far away from your normal business location to maintain separation from local incidents while minimizing commute time. However, consider a geographically distant option (e.g. more than 50 miles away) identified for those scenarios where it is a regional disaster, or plan to leverage online tools to create a virtual command center (see the Insight box below).
    3. The first members of the Emergency Response Team to be notified of the incident will determine which location to use or whether a third alternative is required.

    Info-Tech Insight

    For many organizations, a dedicated command center (TVs on the wall, maps and charts in filing cabinets) isn’t necessary. A conference bridge and collaboration tools allowing everyone to work remotely can be an acceptable offsite command center as long as digital options can meet your command center requirements.

    Create a plan for a return to normal

    Operating in continuity mode for an extended period of time tends to result in higher costs and reduced business capabilities. It’s important to restore normal operations as soon as possible.

    Advance planning can minimize risks and delays in returning to normal operations.

    Leverage the methodology and tools in this blueprint to define your return to normal (repatriation) procedures:

    1. Repeat the tabletop planning exercise to determine the repatriation steps and potential gaps. How will you return to the primary site from your alternate site? Does data need to be re-entered into core systems if IT services are down? Do you need to transfer job duties back to primary staff?
    2. What needs to be done to address the gaps in the return to normal workflow? Are there projects or action items that could make return to normal easier?

    For more on supporting a business move back to the office from the IT perspective, see Responsibly Resume IT Operations in the Office

    Potential business impacts of ongoing operations at a failover site

    • The cost of leasing alternate business worksites.
    • Inability to deliver on strategic initiatives while in emergency/interim operations mode, resulting in lost business opportunities.
    • A growing backlog of work that falls outside of emergency operations mode.
    • Travel and accommodation costs if the alternate site is geographically remote.
    • Additional vendor licensing and contract costs.

    Phase 4

    Extend the Results of the Pilot BCP and Implement Governance

    Phase 4

    4.1 Consolidate BCP pilot insights to support an overall BCP project plan

    4.2 Outline a business continuity management (BCM) program

    4.3 Test and maintain your BCP

    Insights & Outcomes

    Summarize and consolidate your initial insights and documentation. Create a project plan for overall BCP. Identify teams, responsibilities, and accountabilities, and assign documentation ownership. Integrate BCP findings in DR and crisis management practices. Set guidelines for testing, plan maintenance, training, and awareness.

    Participants

    • BCP Coordinator
    • Pilot Business Unit Manager
    • BCP Executive Sponsor

    Step 4.1

    Consolidate BCP pilot insights to support an overall BCP project plan

    This step will walk you through the following activities:

    • Summarize and consolidate outputs and key insights from the BCP pilot.
    • Identify outputs from the pilot that can be re-used for the overall BCP.
    • Create a project charter for an overall BCP.

    This step involves the following participants:

    • BCP Coordinator
    • Pilot Business Unit Manager
    • BCP Executive Sponsor

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Present results from the pilot BCP, and outline how you’ll use the pilot process with other business units to create an overall continuity program.

    Structure the overall BCP program.

    Template: BCP Pilot Results Presentation

    Highlight key findings from the BCP pilot to make the case for next steps.

    • Highlight critical gaps or risks identified, any potential process improvements, and progress made toward improving overall BCP maturity through the pilot project. Summarize the benefits of the pilot project for an executive audience.
    • Review process recovery objectives (RTO/RPO). Provide an overview of recovery capabilities (RTA/RPA). Highlight any significant gaps between objectives and capabilities.
    • Propose next steps, including an overall BCP project and program, and projects and action items to remediate gaps and risks.
    • Develop a project plan to estimate resource requirements for an overall BCP project prior to delivering this presentation. Quantifying required time and resources is a key outcome as it enables the remaining business units to properly scope and resource their BCP development activities and can help managers overcome the fear of the unknown.

    Download Info-Tech’s BCP Pilot Results Presentation

    Tool: BCP Summary

    Sum up information from completed BCP documents to create a high-level BCP overview for auditors and executives.

    The BCP Summary document is the capstone to business unit continuity planning exercises. It consolidates your findings in a short overview of your business continuity requirements, capabilities, and maintenance procedures.

    Info-Tech recommends embedding hyperlinks within the Summary to the rest of your BCP documentation to allow the reader to drill down further as needed. Leverage the following documents:

    • Business Impact Analysis
    • BCP Recovery Workflows
    • Business Process Workflows
    • BCP Project Roadmap
    • BCP Relocation Checklists
    • Business Continuity Policy

    Download Info-Tech’s BCP Summary Document

    Reuse templates for additional exercises

    The same methodology described in this blueprint can be repeated for each business unit. Also, many of the artifacts from the BCP pilot can be reused or built upon to give the remaining business units a head start. For example:

    • BCP Pilot Project Charter Template. Make a copy to use as a base for the next business unit’s BCP project charter, and update the stakeholders/roles and milestone dates. The rest of the content can remain the same in most cases.
    • BCP Reference Workbook. This tool contains information common to all business units and can be updated as needed.
    • BCP Business Impact Analysis Tool. You may need to start a separate copy for each business unit to allow enough space to capture all business processes. However, use the same scoring scale to drive consistent assessments. In addition, the scoring completed by the pilot business unit provides an example and benchmark for assessing other business processes.
    • BCP Recovery Workflow. The notification, assessment, and declaration steps can be standardized so remaining business units can focus primarily on recovery after a disaster is declared. Similarly, many of the steps related to alternate sites and IT workarounds will also apply to other business units.
    • BCP Project Roadmap Tool. Many of the projects identified by the pilot business unit will also apply to other business units – update the list as needed.
    • The Business Unit BCP Prioritization Tool, BCP Executive Presentation, and Business Continuity Policy Template do not need to be updated for each business unit.

    Info-Tech Best Practice

    You may need to create some artifacts that are site specific. For example, relocation plans or emergency plans may not be reusable from one site to another. Use your judgement to reuse as much of the templates as you can – similar templates simplify audit, oversight, and plan management.

    Create an Overall BCP Project Charter

    Modify the pilot project charter to encompass the larger BCP project.

    Adjust the pilot charter to answer the following questions:

    • How much time and effort should the rest of the project take, based on findings from the pilot? When do you expect to meet certain milestones? What outputs and outcomes are expected?
    • In what order should additional business units complete their BCP? Who needs to be involved?
    • What projects to address continuity gaps were identified during the pilot? What investments will likely be required?
    • What additional documentation is required? This section and the appendix include templates to document your BCM Policy, Teams & Contacts, your notification procedures, and more.
    • How does this integrate with the other areas of business resilience and continuity (IT disaster recovery planning and crisis management planning)?
    • What additional activities, such as testing, are required?

    Prioritize business units for further BCP activities.

    As with the pilot, choose a business unit, or business units, where BCP will have the greatest impact and where further BCP activities will have the greatest likelihood of success. Prioritize business units that are critical to many areas of the business to get key results sooner.

    Work with one business unit at a time if:

    • Required resources from the business unit are available to focus on BCP full-time over a short period (one to two weeks).
    • More hands-on guidance (less delegation) is needed.
    • The business unit is large or has complex processes.

    Work with several business units at the same time if:

    • Required resources are only available sporadically over a longer period of time.
    • Less guidance (more delegation) is possible.
    • All business units are small and have well-documented processes.

    Download Info-Tech’s Business Unit BCP Prioritization Tool

    Step 4.2

    Outline a Business Continuity Management (BCM) Program

    This step will walk you through the following activities:

    • Identify teams and roles for BCP and business continuity management.
    • Identify individuals to fill key roles.

    This step involves the following participants:

    • BCP Coordinator
    • Executive Sponsor

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Document BCP teams, roles, and responsibilities.

    Document contact information, alternates, and succession rules.

    Outline a Business Continuity Management Program

    A BCM program, also known as a BCM system, helps structure business continuity activities and practices to deliver long-term benefits to your business.

    A BCM program should:

    • Establish who is responsible and accountable for BCP practices, activities, and documentation, and set documentation management practices.
    • Define a process to improve plans. Review and update continuity requirements, suggest enhancements to recovery capabilities, and measure progress and improvements to the plan over time.
    • Coordinate disaster recovery, business continuity, and crisis management planning outputs and practices.
    • Communicate the value of the continuity program to the organization.

    Develop a Business Continuity Management Program

    Phase 4 of this blueprint will focus on the following elements of a business continuity management program:

    • BCM Roles, Responsibilities, and Accountabilities
    • BCM Document Management Practices
    • Integrate BC, IT DR, Crisis Management, and Emergency Management
    • Business Continuity Plan maintenance and testing
    • Training and awareness

    Schedule a call with an Info-Tech Analyst for help building out these core elements, and for advice on developing the rest of your BCM program.

    Create BCM teams

    Include a mix of strong leaders and strong planners on your BC management teams.

    BC management teams (including the secondary teams such as the emergency response team) have two primary roles:

    1. Preparation, Planning, and Governance: Conduct and consolidate business impact analyses. Review, and support the development of recovery workflows, including emergency response plans and business unit recovery workflows. Organize testing and training. Report on the state of the continuity plan.
    2. Leadership During a Crisis: Coordinate and support the execution of business recovery processes. To meet these goals, each team needs a mix of skill sets.

    Crisis leaders require strong crisis management skills:

    • Ability to make quick decisions under pressure with incomplete information.
    • Excellent verbal communication skills.
    • Strong leadership skills. Calm in stressful situations.
    • Team leaders are ideally, but not necessarily, those with the most senior title on each team. It’s more important that the team leader has the appropriate skill set.

    Collectively, the team must include a broad range of expertise as well as strong planning skills:

    • Diverse expertise to be able to plan for and respond to a wide range of potential incidents, from health and safety to reputational damage.
    • Excellent organizational skills and attention to detail.
    • Excellent written communication skills.

    Note: For specific BC team roles and responsibilities, including key resources such as Legal, HR, and IT SMEs required to prepare for and execute crisis management plans, see Implement Crisis Management Best Practices.

    Structure the BCM Team

    Create a hierarchy of teams to govern and coordinate business continuity planning and crisis management.

    BCM Team: Govern business continuity, DR, and crisis management planning. Support the organization’s response to a crisis, including the decision to declare a disaster or emergency.

    Emergency Response Teams: Assist staff and BC teams during a crisis, with a focus first on health and safety. There’s usually one team per location. Develop and maintain emergency response plans.

    Emergency Response Teams: Assist staff and BC teams during a crisis, with a focus first on health and safety. There’s usually one team per location. Develop and maintain emergency response plans.

    IT Disaster Recovery Team: Manage the recovery of IT services and data following an incident. Develop and maintain the IT DRP.

    Business Unit BCP Teams: Coordinate business process recovery at the business unit level. Develop and maintain business unit BCPs.

    “Planning Mode”

    Executive Team → BC Management Team ↓

    • Emergency Response Teams (ERT)
    • Crisis Management Team
    • IT DR Management Team
    • Business Unit BCP Teams

    “Crisis Mode”

    Executive Team ↔Crisis Management Team↓ ↔ Emergency Response Teams (ERT)

    • BC Management Team
    • IT DR Management Team
    • Business Unit BCP Teams

    For more details on specific roles to include on these teams, as well as more information on crisis management, review Info-Tech’s blueprint, Implement Crisis Management Best Practices.

    Tool: BCM Teams, Roles, Contacts, and Vendors

    Track teams, roles, and contacts in this template. It is pre-populated with roles and responsibilities for business continuity, crisis management, IT disaster recovery, emergency response, and vendors and suppliers critical to business operations.

    • Expect overlap across teams. For example, the BC Management Team will include representation from each secondary team to ensure plans are in sync. Similarly, both the Crisis Communication Team and BC Management Team should include a representative from your legal team to ensure legal issues are considered in communications as well as overall crisis management.
    • Clarify spending and decision authority for key members of each team during a crisis.

    Track contact information in this template only if you don’t have a more streamlined way of tracking it elsewhere.

    Download Info-Tech’s Business Continuity Teams and Roles Tool

    Manage key vendors

    Review supplier capabilities and contracts to ensure they meet your requirements.

    Suppliers and vendors might include:

    • Material shipments
    • IT/telecoms service providers
    • Integrators and business process outsourcing providers
    • Independent contractors
    • Utilities (power, water, etc.)

    Supplier RTOs and RPOs should align with the acceptable RTOs and RPOs defined in the BIA. Where they do not, explore options for improvement.

    Confirm the following:

    1. The supplier’s own BC/DR capabilities – how they would recover their own operations in a disaster scenario.
    2. Any continuity services the supplier provides – how they can help you recover your operations in a disaster scenario.
    3. Their existing contractual obligations for service availability (e.g. SLAs).

    Download Info-Tech’s BCP Supplier Evaluation Questionnaire

    Organize your BCMS documentation

    Your BCP isn’t any one document. It’s multiple documents that work together.

    Continue to work through any additional required documentation. Build a repository where master copies of each document will reside and can be updated as required. Assign ownership of document management to someone with an understanding of the process (e.g. the BCP Coordinator).

    Governance Recovery
    BCMS Policy BCP Summary Core BCP Recovery Workflows
    Business Process Workflows Action Items & Project Roadmap BCP Recovery Checklists
    BIA Teams, Roles, Contact Information BCP Business Process Workarounds and Recovery Checklists
    BCP Maturity Scorecard BCP Project Charter Additional Recovery Workflows
    Business Unit Prioritization Tool BCP Presentation

    Info-Tech Best Practice

    Recovery documentation has a different audience, purpose, and lifecycle than governance documentation, and keeping the documents separate can help with content management. Disciplined document management keeps the plan current and accessible.

    Align your IT DRP with your BCP

    Use the following BCP outputs to inform your DRP:

    • Business process technology dependencies. This includes technology not controlled by IT (e.g. cloud-based services).
    • RTOs and RPOs for business processes.
    • Technology projects identified by the business to improve resilience (e.g. improved mobility support).
    PCP Outputs DRP Activities
    Business processes defined Identify critical applications

    Dependencies identified:

    • People
    • Enterprise tech
    • Personal devices
    • Workspace and facilities
    • Services and other inputs

    Identify IT dependencies:

    • Infrastructure
    • Secondary applications

    Recovery objectives defined:

    • BIA and RTOs/RPOs
    • Recovery workflows

    Identify recovery objectives:

    • BIA and RTOs/RPOs
    • IT Recovery workflows

    Projects identified to close gaps:

    • Resourcing changes (e.g. training secondary staff)
    • Process changes (e.g. optimize processes and define interim processes)
    • Technology changes (e.g. improving mobility)

    Identify projects to close gaps:

    • Projects to improve DR capability (e.g. data replication, standby systems).
    • Projects to improve resiliency (e.g. redundant components)

    Info-Tech Insight

    Don’t think of inconsistencies between your DRP and BCP as a problem. Discrepancies between the plans are part of the discovery process, and they’re an opportunity to have a conversation that can improve alignment between IT service capabilities and business needs. You should expect that there will be discrepancies – managing discrepancies is part of the ongoing process to refine and improve both plans.

    Schedule activities to keep BC and DR in sync

    BC/DR Planning Workflow

    1. Collect BCP outputs that impact IT DRP (e.g. technology RTOs/RPOs).

    2. As BCPs are done, BCP Coordinator reviews outputs with IT DRP Management Team.

    3. Use the RTOs/RPOs from the BCPs as a starting point to determine IT recovery plans.

    4. Identify investments required to meet business-defined RTOs/RPOs, and validate with the business.

    5. Create a DR technology roadmap to meet validated RTOs/RPOs.

    6. Review and update business unit BCPs to reflect updated RTOs/RPOs.

    Find and address shadow IT

    Reviewing business processes and dependencies can identify workarounds or shadow IT solutions that weren’t visible to IT and haven’t been included in IT’s DR plan.

    • If you identify technology process dependencies that IT didn’t know about, it can be an opportunity to start a conversation about service support. This can be a “teachable moment” to highlight the risks of adopting and implementing technology solutions without consulting IT.
    • Highlight the possible impact of using technology services that aren’t supported by IT. For example:
      • RTOs and RPOs may not be in line with business requirements.
      • Costs could be higher than supported solutions.
      • Security controls may not be in line with compliance requirements.
      • IT may not be able to offer support when the service breaks or build new features or functionality that might be required in the future.
    • Make sure that if IT is expected to support shadow IT solutions, these systems are included in the IT DRP and that the risks and costs of supporting the non-core solution are clear to all parties and are compared to an alternative, IT-recommended solutions.

    Shadow IT can be a symptom of larger service support issues. There should be a process for requesting and tracking non-standard services from IT with appropriate technical, security, and management oversight.

    Review and reprioritize BC projects to create an overall BC project roadmap

    Assign the BCP Coordinator the task of creating a master list of BC projects, and then work with the BC management team to review and reprioritize this list, as described below:

    1. Build a list of BC projects as you work with each business unit.
      1. Add proposed projects to a master copy of the BCP Project Roadmap Tool
      2. For each subsequent business unit, copy project names, scoring, and timelines into the master roadmap tool.
    2. Work with the Executive Sponsor, the IT BCM representative, and the BCM team to review and reprioritize projects.
      1. In the master BCP Project Roadmap Tool, review and update project scoring, taking into account the relative importance of each project within the overall list. Rationalize the list (e.g. eliminate duplicate projects).
    3. The project roadmap is a suggested list of projects at this stage. Assign a project sponsor and project manager (from the BC management team or appropriate delegates) to each project to take it through your organization’s normal project scoping and approval process.

    Improving business continuity capabilities is a marathon, not a sprint. Change for the better is still change and introduces risk – massive changes introduce massive risk. Incremental changes help minimize disruption. Use Info-Tech research to deliver organizational change.

    "Developing a BCP can be like solving a Rubik’s Cube. It’s a complex, interdepartmental concern with multiple and sometimes conflicting objectives. When you have one side in place, another gets pushed out of alignment." – Ray Mach, BCP Expert

    Step 4.3

    Test and maintain your BCP

    This step will walk you through the following activities:

    • Create additional documentation to support your business continuity plan.
    • Create a repository for documentation, and assign ownership for BCP documentation.

    This step involves the following participants:

    • BCP Coordinator

    In this step, you’ll use these tools and templates:

    Outcomes & Insights

    Create a plan to maintain the BCP.

    Iterate on your plan

    Tend your garden, and pull the weeds.

    Mastery comes through practice and iteration. Iterating on and testing your plan will help you keep up to date with business changes, identify plan improvements, and help your organization’s employees develop a mindset of continuity readiness. Maintenance drives continued success; don’t let your plan become stagnant, messy, and unusable.

    Your BCM program should structure BCP reviews and updates by answering the following:

    1. When do we review the plan?
    2. What are the goals of a review?
    3. Who must lead reviews and update BCP documents?
    4. How do we track reviews, tests, and updates?

    Structure plan reviews

    There are more opportunities for improvements than just planned reviews.

    At a minimum, review goals should include:

    1. Identify and document changes to BCP requirements.
    2. Identify and document changes to BCP capabilities.
    3. Identify gaps and risks and ways to remediate risks and close gaps.

    Who leads reviews and updates documents?

    The BCP Coordinator is likely heavily involved in facilitating reviews and updating documentation, at least at first. Look for opportunities to hand off document ownership to the business units over time.

    How do we track reviews, tests, and updates?

    Keep track of your good work by keeping a log of document changes. If you don’t have one, you can use the last tab on the BCP-DRP Maintenance Checklist.

    When do we review the plan?

    1. Scheduled reviews: At a minimum, plan reviews once a year. Plan owners should review the documents, identify needed updates, and notify the coordinator of any changes to their plan.
    2. As-needed reviews: Project launches, major IT upgrades, office openings or moves, organizational restructuring – all of these should trigger a BCP review.
    3. Testing exercises: Schedule controlled exercises to test and improve different aspects of your continuity plan, and ensure that lessons learned become part of plan documentation.
    4. Retrospectives: Take the opportunity to learn from actual continuity events and crises by conducting retrospectives to evaluate your response and brainstorm improvements.

    Conduct a retrospective after major incidents

    Use a retrospective on your COVID-19 response as a starting point. Build on the questions below to guide the conversation.

    • If needed, how did we set up remote work for our users? What worked, and what didn’t?
    • Did we discover any long-term opportunities to improve business processes?
    • Did we use any continuity plans we have documented?
    • Did we effectively prioritize business processes for recovery?
    • Were expectations from our business users in line with our plans?
    • What parts of our plan worked, and where can we improve the plan?
    1. Gather stakeholders and team members
    2. Ask:
      1. What happened?
      2. What did we learn?
      3. What did we do well?
      4. What should we have done differently?
      5. What gaps should we take action to address?
    3. Prepare a plan to take action

    Outcomes and benefits

    • Confirm business priorities.
    • Validate that business recovery solutions and procedures are effective in meeting business requirements (i.e. RTOs and RPOs).
    • Identify gaps in continuity resources, procedures, or documentation, and options to close gaps.
    • Build confidence in the response team and recovery capabilities.

    Tool: Testing and Maintenance Schedule

    Build a light-weight maintenance schedule for your BCP and DRP plans.

    This tool helps you set a schedule for plan update activities, identify document and exercise owners, and log updates for audit and governance purposes.

    • Add the names of your documents and brainstorm update activities.
    • Activities (document updates, testing, etc.) might be scheduled regularly, as-needed, or both. If they happen “as needed,” identify the trigger for the activity.
    • Start tracking past activities and resulting changes in Tab 3. You can also track crises that tested your continuity capabilities on this tab.

    Info-Tech Insight

    Everyone gets busy. If there’s a meeting you can schedule months in advance, schedule it months in advance! Then send reminders closer to the date. As soon as you’re done the pilot BCP, set aside time in everyone’s calendar for your first review session, whether that’s three months, six months, or a year from now.

    Appendix

    Additional BCP Tools and Templates

    Template Library: Business Continuity Policy

    Create a high-level policy to govern BCP and clarify BCP requirements.

    Use this template to:

    • Outline the organizational commitment to BCM.
    • Clarify the mandate to prepare, validate, and maintain continuity plans that align with business requirements.
    • Define specific policy statements that signatories to the policy are expected to uphold.
    • Require key stakeholders to review and sign off on the template.

    Download Info-Tech’s Business Continuity Policy template

    Template Library: Workarounds & Recovery Checklists

    Capture the step-by-step details to execute workarounds and steps in the business recovery process.

    If you require more detail to support your recovery procedures, you can use this template to:

    • Record specific steps or checklists to support specific workarounds or recovery procedures.
    • Identify prerequisites for workarounds or recovery procedures.

    Download Info-Tech’s BCP Process Workarounds & Recovery Checklists Template

    Template Library: Notification, Assessment, Declaration

    Create a procedure that outlines the conditions for assessing a disaster situation and invoking the business continuity plan.

    Use this template to:

    • Guide the process whereby the business is notified of an incident, assesses the situation, and declares a disaster.
    • Set criteria for activating business continuity plans.
    • Review examples of possible events, and suggest options on how the business might proceed or react.

    Download Info-Tech’s BCP Notification, Assessment, and Disaster Declaration Plan template

    Template Library: BCP Recovery Workflow Example

    Review an example of BCP recovery workflows.

    Use this template to:

    • Generate ideas for your own recovery processes.
    • See real examples of recovery processes for warehousing, supply, and distribution operations.
    • Review an example of working BCP documentation.

    Download Info-Tech’s BCP Recovery Workflows Example

    Create a Pandemic Response Plan

    If you’ve been asked to build a pandemic-specific response plan, use your core BCP findings to complete these pandemic planning documents.

    • At the onset of the COVID-19 crisis, IT departments were asked to rapidly ramp up work-from-home capabilities and support other process workarounds.
    • IT managers already knew that obstacles to working from home would go beyond internet speed and needing a laptop. Business input is critical to uncover unexpected obstacles.
    • IT needed to address a range of issues from security risk to increased service desk demand from users who don’t normally work from home.
    • Workarounds to speed the process up had to be balanced with good IT practices and governance (Asset Management, Security, etc.)
    • If you’ve been asked to update your Pandemic Response Plan, use this template and your core BCP deliverables to deliver a set of streamlined documentation that draws on lessons learned from the COVID-19 pandemic.

    Structure HR’s role in the pandemic plan

    Leverage the following materials from Info-Tech’s HR-focused sister company, McLean & Company.

    These HR research resources live on the website of Info-Tech’s sister company, McLean & Company. Contact your Account Manager to gain access to these resources.

    Summary of Accomplishment

    Knowledge Gained

    This blueprint outlined:

    • The streamlined approach to BCP development.
    • A BIA process to identify acceptable, appropriate recovery objectives.
    • Tabletop planning exercises to document and validate business recovery procedures.

    Processes Optimized

    • Business continuity development processes were optimized, from business impact analysis to incident response planning.
    • In addition, pilot business unit processes were identified and clarified to support BCP development, which also provided the opportunity to review and optimize those processes.

    Key Deliverables Completed

    • Core BCP deliverables for the pilot business unit, including a business impact analysis, recovery workflows, and a project roadmap.
    • BCP Executive Presentation to communicate pilot results as well as a summary of the methodology to the executive team.
    • BCP Summary to provide a high-level view of BCP scope, objectives, capabilities, and requirements.

    If you would like additional support, have our analysts guide you through other phases as part of an Info-Tech workshop.

    Contact your account representative for more information.

    workshops@infotech.com

    1-888-670-8889

    Research Contributors and Experts

    Dr. Bernard A. Jones, MBCI, CBCP

    Professor and Continuity Consultant Berkeley College

    Dr. Jones is a professor at Berkeley College within the School of Professional Studies teaching courses in Homeland Security and Emergency Management. He is a member of the National Board of Directors for the Association of Continuity Professionals (ACP) as well as the Information & Publications Committee Chair for the Garden State Chapter of the ACP. Dr. Jones earned a doctorate degree in Civil Security Leadership, Management & Policy from New Jersey City University where his research focus was on organizational resilience.

    Kris L. Roberson

    Disaster Recovery Analyst Veterans United Home Loans

    Kris Roberson is the Disaster Recovery Analyst for Veterans United Home Loans, the #1 VA mortgage lender in the US. Kris oversees the development and maintenance of the Veterans United Home Loans DR program and leads the business continuity program. She is responsible for determining the broader strategies for DR testing and continuity planning, as well as the implementation of disaster recovery and business continuity technologies, vendors, and services. Kris holds a Masters of Strategic Leadership with a focus on organizational change management and a Bachelors in Music. She is a member of Infragard, the National Association of Professional Women, and Sigma Alpha Iota, and holds a Project+ certification.

    Trevor Butler

    General Manager of Information Technology City of Lethbridge

    As the General Manager of Information Technology with the City of Lethbridge, Trevor is accountable for providing strategic management and advancement of the city’s information technology and communications systems consistent with the goals and priorities of the corporation while ensuring that corporate risks are appropriately managed. He has 15+ years of progressive IT leadership experience, including 10+ years with public sector organizations. He holds a B.Mgt. and PMP certification along with masters certificates in both Project Management and Business Analysis.

    Robert Miller

    Information Services Director Witt/Kieffer

    Bob Miller is the Information Services Director at Witt/Kieffer. His department provides end-user support for all company-owned devices and software for Oak Brook, the regional offices, home offices, and traveling employees. The department purchases, implements, manages, and monitors the infrastructure, which includes web hosting, networks, wireless solutions, cell phones, servers, and file storage. Bob is also responsible for the firm’s security planning, capacity planning, and business continuity and disaster preparedness planning to ensure that the firm has functional technology to conduct business and continue business growth.

    Related Info-Tech Research

    Create a Right-Sized Disaster Recovery Plan

    Close the gap between your DR capabilities and service continuity requirements.

    Create Visual SOP Documents that Drive Process Optimization, Not Just Peace of Mind

    Go beyond satisfying auditors to drive process improvement, consistent IT operations, and effective knowledge transfer.

    Select the Optimal Disaster Recovery Deployment Model

    Determine which deployment models, including hybrid solutions, best meet your DR requirements.

    Bibliography

    “Business Continuity Planning.” IT Examination HandBook. The Federal Financial Institution Examination Council (FFIEC), February 2015. Web.

    “Business Continuity Plans and Emergency Contact Information.” FINRA, 12 February 2015. Web.

    “COBIT 5: A Business Framework for the Governance and Management of Enterprise IT.” ISACA, n.d. Web.

    Disaster Resource GUIDE. Emergency Lifeline Corporation, n.d. Web.

    “DR Rules & Regulations.” Disaster Recovery Journal, March 2017. Web.

    “Federal Information Security Management Act (FISMA).” Homeland Security, 2014. Web.

    FEMA. “Planning & Templates.” FEMA, n.d. Web.

    “FINRA-SEC-CFTC Joint Advisory (Regulatory Notice 13-25).” FINRA, August 2013. Web.

    Gosling, Mel and Andrew Hiles. “Business Continuity Statistics: Where Myth Meets Fact.” Continuity Central, 24 April 2009. Web.

    Hanwacker, Linda. “COOP Templates for Success Workbook.” The LSH Group, 2016. Web.

    Potter, Patrick. “BCM Regulatory Alphabet Soup – Part Two.” RSA Link, 28 August 2012. Web.

    The Good Practice Guidelines. Business Continuity Institute, 2013. Web.

    Wang, Dashun and James A. Evans. “When Small Teams are Better than Big Ones.” Harvard Business Review, 21 February 2019. Web.

    Optimize Lead Generation With Lead Scoring

    • Buy Link or Shortcode: {j2store}557|cart{/j2store}
    • member rating overall impact: N/A
    • member rating average dollars saved: N/A
    • member rating average days saved: N/A
    • Parent Category Name: Marketing Solutions
    • Parent Category Link: /marketing-solutions
    • Prospective buyer traffic into digital marketing platforms has exploded.
    • Many freemium/low-cost digital marketing platforms lack lead scoring and nurturing functionality.
    • As a result, the volume of unqualified leads being delivered to outbound sellers has increased dramatically.
    • This has reduced sales productivity, frustrated prospective buyers, and raised the costs of lead generation.

    Our Advice

    Critical Insight

    • Lead scoring is a must-have capability for high-tech marketers.
    • Without lead scoring, marketers will see increased costs of lead generation and decreased SQL-to-opportunity conversion rates.
    • Lead scoring increases sales productivity and shortens sales cycles.

    Impact and Result

    • Align Marketing, Sales, and Inside Sales on your ideal customer profile.
    • Re-evaluate the assets and activities that compose your current lead generation engine.
    • Develop a documented methodology to ignore, nurture, or contact right away the leads in your marketing pipeline.
    • Deliver more qualified leads to sellers, raising sales productivity and marketing/lead-gen ROI.

    Optimize Lead Generation With Lead Scoring Research & Tools

    Start here – read the Executive Brief

    Read our concise Executive Brief to find out why you should optimize lead generation with lead scoring, review SoftwareReviews Advisory’s methodology, and understand the four ways we can support you in completing this project.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Drive aligned vision for lead scoring

    Outline your plan, form your team, and plan marketing tech stack support.

    • Optimize Lead Generation With Lead Scoring – Phase 1: Drive an Aligned Vision for Lead Scoring

    2. Build and test your lead scoring model

    Set lead flow thresholds, define your ideal customer profile and lead generation engine components, and weight, score, test, and refine them.

    • Optimize Lead Generation With Lead Scoring – Phase 2: Build and Test Your Lead Scoring Model
    • Lead Scoring Workbook

    3. Apply your model to marketing apps and go live with better qualified leads

    Apply your lead scoring model to your lead management app, test it, validate the results with sellers, apply advanced methods, and refine.

    • Optimize Lead Generation With Lead Scoring – Phase 3: Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads
    [infographic]

    Workshop: Optimize Lead Generation With Lead Scoring

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Drive Aligned Vision for Lead Scoring

    The Purpose

    Drive an aligned vision for lead scoring.

    Key Benefits Achieved

    Attain an aligned vision for lead scoring.

    Identify the steering committee and project team and clarify their roles and responsibilities.

    Provide your team with an understanding of how leads score through the marketing funnel.

    Activities

    1.1 Outline a vision for lead scoring.

    1.2 Identify steering committee and project team members.

    1.3 Assess your tech stack for lead scoring and seek advice from Info-Tech analysts to modernize where needed.

    1.4 Align on marketing pipeline terminology.

    Outputs

    Steering committee and project team make-up

    Direction on tech stack to support lead generation

    Marketing pipeline definitions alignment

    2 Buyer Journey and Lead Generation Engine Mapping

    The Purpose

    Define the buyer journey and map the lead generation engine.

    Key Benefits Achieved

    Align the vision for your target buyer and their buying journey.

    Identify the assets and activities that need to compose your lead generation engine.

    Activities

    2.1 Establish a buyer persona.

    2.2 Map your buyer journey.

    2.3 Document the activities and assets of your lead generation engine.

    Outputs

    Buyer persona

    Buyer journey map

    Lead gen engine assets and activities documented

    3 Build and Test Your Lead Scoring Model

    The Purpose

    Build and test your lead scoring model.

    Key Benefits Achieved

    Gain team alignment on how leads score and, most importantly, what constitutes a sales-accepted lead.

    Develop a scoring model from which future iterations can be tested.

    Activities

    3.1 Understand the Lead Scoring Grid and set your thresholds.

    3.2 Identify your ideal customer profile, attributes, and subattribute weightings – run tests.

    Outputs

    Lead scoring thresholds

    Ideal customer profile, weightings, and tested scores

    Test profile scoring

    4 Align on Engagement Attributes

    The Purpose

    Align on engagement attributes.

    Key Benefits Achieved

    Develop a scoring model from which future iterations can be tested.

    Activities

    4.1 Weight the attributes of your lead generation engagement model and run tests.

    4.2 Apply weightings to activities and assets.

    4.3 Test engagement and profile scenarios together and make any adjustments to weightings or thresholds.

    Outputs

    Engagement attributes and weightings tested and complete

    Final lead scoring model

    5 Apply Model to Your Tech Platform

    The Purpose

    Apply the model to your tech platform.

    Key Benefits Achieved

    Deliver better qualified leads to Sales.

    Activities

    5.1 Apply model to your marketing management/campaign management software and test the quality of sales-accepted leads in the hands of sellers.

    5.2 Measure overall lead flow and conversion rates through your marketing pipeline.

    5.3 Apply lead nurturing and other advanced methods.

    Outputs

    Model applied to software

    Better qualified leads in the hands of sellers

    Further reading

    Optimize Lead Generation With Lead Scoring

    In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

    EXECUTIVE BRIEF

    Analyst Perspective

    Improve B2B seller win rates with a lead scoring methodology as part of your modern lead generation engine.

    The image contains a picture of Jeff Golterman.

    As B2B organizations emerge from the lowered demands brought on by COVID-19, they are eager to convert marketing contacts to sales-qualified leads with even the slightest signal of intent, but many sales cycles are wasted when sellers receive unqualified leads. Delivering highly qualified leads to sellers is still more art than science, and it is especially challenging without a way to score a contact profile and engagement. While most marketers capture some profile data from contacts, many will pass a contact over to Sales without any engagement data or schedule a demo with a contact without any qualifying profile data. Passing unqualified leads to Sales suboptimizes Sales’ resources, raises the costs per lead, and often results in lost opportunities. Marketers need to develop a lead scoring methodology that delivers better qualified leads to Field Sales scored against both the ideal customer profile (ICP) and engagement that signals lower-funnel buyer interest. To be successful in building a compelling lead scoring solution, marketers must work closely with key stakeholders to align the ICP asset/activity with the buyer journey. Additionally, working early in the design process with IT/Marketing Operations to implement lead management and analytical tools in support will drive results to maximize lead conversion rates and sales wins.

    Jeff Golterman

    Managing Director

    SoftwareReviews Advisory

    Executive Summary

    Your Challenge

    The affordability and ease of implementation of digital marketing tools have driven global adoption to record levels. While many marketers are fine-tuning the lead generation engine components of email, social media, and web-based advertising to increase lead volumes, just 32% of companies pass well-qualified leads over to outbound marketers or sales development reps (SDRs). At best, lead gen costs stay high, and marketing-influenced win rates remain suboptimized. At worst, marketing reputation suffers when poorly qualified leads are passed along to sellers.

    Common Obstacles

    Most marketers lack a methodology for lead scoring, and some lack alignment among Marketing, Product, and Sales on what defines a qualified lead. In their rush to drive lead generation, marketers often fail to “define and align” on the ICP with stakeholders, creating confusion and wasted time and resources. In the rush to adopt B2B marketing and sales automation tools, many marketers have also skipped the important steps to 1) define the buyer journey and map content types to support, and 2) invest in a consistent content creation and sourcing strategy. The wrong content can leave prospects unmotivated to engage further and cause them to seek alternatives.

    Info-Tech’s Approach

    To employ lead scoring effectively, marketers need to align Sales, Marketing, and Product teams on the definition of the ICP and what constitutes a Sales-accepted lead. The buyer journey needs to be mapped in order to identify the engagement that will move a lead through the marketing lead generation engine. Then the project team can score prospect engagement and the prospect profile attributes against the ICP to arrive at a lead score. The marketing tech stack needs to be validated to support lead scoring, and finally Sales needs to sign off on results.

    SoftwareReviews Advisory Insight:

    Lead scoring is a must-have capability for high-tech marketers. Without lead scoring, marketers will see increased costs of lead gen, decreased SQL to opportunity conversion rates, decreased sales productivity, and longer sales cycles.

    Who benefits from a lead scoring project?

    This Research Is Designed for:

    • Marketers and especially campaign managers who are:
      • Looking for a more precise way to score leads and deploy outbound marketing resources to optimize contacts-to-MQL conversion rates.
      • Looking for a more effective way to profile contacts raised by your lead gen engine.
      • Looking to use their lead management software to optimize lead scoring.
      • Starting anew to strengthen their lead generation engine and want examples of a typical engine, ways to identify buyer journey, and perform lead nurturing.

    This Research Will Help You:

    • Explain why having a lead scoring methodology is important.
    • Identify a methodology that will call for identifying an ICP against which to score prospect profiles behind each contact that engages your lead generation engine.
    • Create a process of applying weightings to score activities during contact engagement with your lead generation engine. Apply both scores to arrive at a contact/lead score.
    • Compare your current lead gen engine to a best-in-class example in order to identify gaps and areas for improvement and exploration.

    This Research Will Also Assist:

    • CMOs, Marketing Operations leaders, heads of Product Marketing, and regional Marketing leads who are stakeholders in:
      • Finding alternatives to current lead scoring approaches.
        • Altering current or evaluating new marketing technologies to support a refreshed lead scoring approaches.

    This Research Will Help Them:

    • Align stakeholders on an overall program of identifying target customers, building common understanding of what constitutes a qualified lead, and determining when to use higher-cost outbound marketing resources.
    • Deploy high-value applications that will improve core marketing metrics.

    Insight summary

    Continuous adjustment and improvement of your lead scoring methodology is critical for long-term lead generation engine success.

    • Building a highly functioning lead generation engine is an ongoing process and one that requires continual testing of new asset types, asset design, and copy variations. Buyer profiles change over time as you launch new products and target new markets.
    • Pass better qualified leads to Field Sales and improve sales win rates by taking these crucial steps to implement a better lead generation engine and a lead scoring methodology:
      • Make the case for lead scoring in your organization.
      • Establish trigger points that separate leads to ignore, nurture, qualify, or outreach/contact.
      • Identify your buyer journey and ICP through collaboration among Sales, Marketing, and Product.
      • Assess each asset and activity type across your lead generation engine and apply a weighting for each.
      • Test lead scenarios within our supplied toolkit and with stakeholders. Adjust weightings and triggers that deliver lead scores that make sense.
      • Work with IT/Marketing Operations to emulate your lead scoring methodology within your marketing automation/campaign management application.
      • Explore advanced methods including nurturing.
    • Use the Lead Scoring Workbook collaboratively with other stakeholders to design your own methodology, test lead scenarios, and build alignment across the team.

    Leading marketers who successfully implement a lead scoring methodology develop it collaboratively with stakeholders across Marketing, Sales, and Product Management. Leaders will engage Marketing Operations, Sales Operations, and IT early to gain support for the evaluation and implementation of a supporting campaign management application and for analytics to track lead progress throughout the Marketing and Sales funnels. Leverage the Marketing Lead Scoring Toolkit to build out your version of the model and to test various scenarios. Use the slides contained within this storyboard and the accompanying toolkit as a means to align key stakeholders on the ICP and to weight assets and activities across your marketing lead generation engine.

    What is lead scoring?

    Lead scoring weighs the value of a prospect’s profile against the ICP and renders a profile score. The process then weighs the value of the prospects activities against the ideal call to action (CTA) and renders an activity score. Combining the profile and activity scores delivers an overall score for the value of the lead to drive the next step along the overall buyer journey.

    EXAMPLE: SALES MANAGEMENT SOFTWARE

    • For a company that markets sales management software the ideal buyer is the head of Sales Operations. While the ICP is made up of many attributes, we’ll just score one – the buyer’s role.
    • If the prospect/lead that we wish to score has an executive title, the lead’s profile scores “High.” Other roles will score lower based on your ICP. Alongside role, you will also score other profile attributes (e.g. company size, location).
    • With engagement, if the prospect/lead clicked on our ideal CTA, which is “request a proposal,” our engagement would score high. Other CTAs would score lower.
    The image contains a screenshot of two examples of lead scoring. One example demonstrates. Profile Scoring with Lead Profile, and the second image demonstrates Activity Scoring and Lead Engagement.

    SoftwareReviews Advisory Insight:

    A significant obstacle to quality lead production is disagreement on or lack of a documented definition of the ideal customer profile. Marketers successful in lead scoring will align key stakeholders on a documented definition of the ICP as a first step in improving lead scoring.

    Use of lead scoring is in the minority among marketers

    The majority of businesses are not practicing lead scoring!

    Up to 66% of businesses don’t practice any type of lead scoring.

    Source: LeadSquared, 2014

    “ With lead scoring, you don’t waste loads of time on unworthy prospects, and you don’t ignore people on the edge of buying.”

    Source: BigCommerce

    “The benefits of lead scoring number in the dozens. Having a deeper understanding of which leads meet the qualifications of your highest converters and then systematically communicating with them accordingly increases both ongoing engagement and saves your internal team time chasing down inopportune leads.”

    – Joey Strawn, Integrated Marketing Director, in IndustrialMarketer.com

    Key benefit: sales resource optimization

    Many marketing organizations send Sales too many unqualified leads

    • Leads – or, more accurately, contacts – are not all qualified. Some are actually nothing more than time-wasters for sellers.
    • Leading marketers peel apart a contact into at least two dimensions – “who” and “how interested.”
      • The “who” is compared to the ICP and given a score.
      • The “how interested” measures contact activity – or engagement – within our lead gen engine and gives it a score.
    • Scores are combined; a contact with a low score is ignored, medium is nurtured, and high is sent to sellers.
    • A robust ICP, together with engagement scoring and when housed within your lead management software, prioritizes for marketers which contacts to nurture and gets hot leads to sellers more quickly.

    Optimizing Sales Resources Using Lead Scoring

    The image contains a screenshot of a graph to demonstrate optimizing sales resources with lead scoring.

    Lead scoring drives greater sales effectiveness

    When contacts are scored as “qualified leads” and sent to sellers, sales win rates and ROI climb

    • Contacts can be scored properly once marketers align with Sales on the ICP and work closely with colleagues in areas like product marketing and field marketing to assign weightings to lead gen activities.
    • When more qualified leads get into the hands of the salesforce, their win rates improve.
    • As win rates improve, and sellers are producing more wins from the same volume of leads, sales productivity improves and ROI on the marketing investment increases.

    “On average, organizations that currently use lead scoring experience a 77% lift in lead generation ROI, over organizations that do not currently use lead scoring.”

    – MarketingSherpa, 2012

    Average Lead Generation ROI by Use of Lead Scoring

    The image contains a screenshot of a graph to demonstrate the average lead generation ROI by using of lead scoring. 138% are currenting using lead scoring, and 78% are not using lead scoring.
    Source: 2011 B2B Marketing Benchmark Survey, MarketingSherpa
    Methodology: Fielded June 2011, N=326 CMOs

    SoftwareReviews’ Lead Scoring Approach

    1. Drive Aligned Vision for Lead Scoring

    2. Build and Test Your Lead Scoring Model

    3. Apply to Your Tech Platform and Validate, Nurture, and Grow

    Phase
    Steps

    1. Outline a vision for lead scoring and identify stakeholders.
    2. Assess your tech stack for lead scoring and seek advice from Info-Tech analysts to modernize where needed.
    3. Align on marketing pipeline terminology, buyer persona and journey, and lead gen engine components.
    1. Understand the Lead Scoring Grid and establish thresholds.
    2. Collaborate with stakeholders on your ICP, apply weightings to profile attributes and values, and test your model.
    3. Identify the key activities and assets of your lead gen engine, weight attributes, and run tests.
    1. Apply model to your marketing management software.
    2. Test quality of sales-accepted leads by sellers and measure conversion rates through your marketing pipeline.
    3. Apply advanced methods such as lead nurturing.

    Phase Outcomes

    1. Steering committee and stakeholder selection
    2. Stakeholder alignment
    3. Team alignment on terminology
    4. Buyer journey map
    5. Lead gen engine components and asset types documented
    1. Initial lead-stage threshold scores
    2. Ideal customer profile, weightings, and tested scores
    3. Documented activities/assets across your lead generation engine
    4. Test results to drive adjusted weightings for profile attributes and engagement
    5. Final model to apply to marketing application
    1. Better qualified leads in the hands of sellers
    2. Advanced methods to nurture leads

    Key Deliverable: Lead Scoring Workbook

    The workbook walks you through a step-by-step process to:

    • Identify your team.
    • Identify the lead scoring thresholds.
    • Define your IPC.
    • Weight the activities within your lead generation engine.
    • Run tests using lead scenarios.

    Tab 1: Team Composition

    Consider core functions and form a cross-functional lead scoring team. Document the team’s details here.

    The image contains a screenshot of the Lead Scoring Workbook, Tab 1.

    Tab 2: Threshold Setting

    Set your initial threshold weightings for profile and engagement scores.

    The image contains a screenshot of the Lead Scoring Workbook, Tab 2.

    Tab 3:

    Establish Your Ideal Customer Profile

    Identify major attributes and attribute values and the weightings of both. You’ll eventually score your leads against this ICP.

    Record and Weight Lead Gen Engine Activities

    Identify the major activities that compose prospect engagement with your lead gen engine. Weight them together as a team.

    Test Lead Profile Scenarios

    Test actual lead profiles to see how they score against where you believe they should score. Adjust threshold settings in Tab 2.

    Test Activity Engagement Scores

    Test scenarios of how contacts navigate your lead gen engine. See how they score against where you believe they should score. Adjust thresholds on Tab 2 as needed.

    Review Combined Profile and Activity Score

    Review the combined scores to see where on your lead scoring matrix the lead falls. Make any final adjustments to thresholds accordingly.

    The image contains screenshots of the Lead Scoring Workbook, Tab 3.

    Several ways we help you build your lead scoring methodology

    DIY Toolkit Guided Implementation Workshop Consulting

    "Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful."

    "Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track."

    "We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place."

    "Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project."

    • Begin your project using the step-by-step process outlined in this blueprint.
    • Leverage the accompanying workbook.
    • Launch inquiries with the analyst who wrote the research.
    • Kick off your project with an inquiry with the authoring analyst and your engagement manager.
    • Additional inquiries will guide you through each step.
    • Leverage the blueprint and toolkit.
    • Reach out to your engagement manager.
    • During a half-day workshop the authoring analyst will guide you and your team to complete your lead scoring methodology.
    • Reach out to your engagement manager.
    • We’ll lead the engagement to structure the process, gather data, interview stakeholders, craft outputs, and organize feedback and final review.

    Guided Implementation

    What does a typical GI on this topic look like?

    Phase 1

    Phase 2

    Phase 3

    Call #1: Collaborate on vision for lead scoring and the overall project.

    Call #2: Identify the steering committee and the rest of the team.

    Call #3: Discuss app/tech stack support for lead scoring. Understand key marketing pipeline terminology and the buyer journey.

    Call #4: Discuss your ICP, apply weightings, and run test scenarios.

    Call #5: Discuss and record lead generation engine components.

    Call #6: Understand the Lead Scoring Grid and set thresholds for your model.

    Call #7: Identify your ICP, apply weightings to attributes, and run tests.

    Call #8: Weight the attributes of engagement activities and run tests. Review the application of the scoring model on lead management software.

    Call #9: Test quality of sales-accepted leads in the hands of sellers. Measure lead flow and conversion rates through your marketing pipeline.

    Call #10: Review progress and discuss nurturing and other advanced topics.

    A Guided Implementation (GI) is series of calls with a SoftwareReviews Advisory analyst to help implement our best practices in your organization. For guidance on marketing applications, we can arrange a discussion with an Info-Tech analyst. Your engagement managers will work with you to schedule analyst calls.

    Workshop Overview

    Accelerate your project with our facilitated SoftwareReviews Advisory workshops

    Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Drive Aligned Vision for Lead Scoring

    Buyer Journey and Lead Gen Engine Mapping

    Build and Test Your Lead Scoring Model

    Align on Engagement Attributes

    Apply to Your Tech Platform

    Activities

    1.1 Outline a vision for lead scoring.

    1.2 Identify steering committee and project team members.

    1.3 Assess your tech stack for lead scoring and seek advice from Info-Tech analysts to modernize where needed.

    1.4 Align on marketing pipeline terminology.

    2.1 Establish a buyer persona (if not done already).

    2.2 Map your buyer journey.

    2.3 Document the activities and assets of your lead gen engine.

    3.1 Understand Lead Scoring Grid and set your thresholds.

    3.2 Identify ICP attribute and sub-attribute weightings. Run tests.

    4.1 Weight the attributes of your lead gen engagement model and run tests.

    4.2 Apply weightings to activities and assets.

    4.3 Test engagement and profile scenarios together and adjust weightings and thresholds as needed.

    5.1 Apply model to your campaign management software and test quality of sales-accepted leads in the hands of sellers.

    5.2. Measure overall lead flow and conversion rates through your marketing pipeline.

    5.3 Apply lead nurturing and other advanced methods.

    Deliverables

    1. Steering committee & project team composition
    2. Direction on tech stack to support lead gen
    3. Alignment on marketing pipeline definitions
    1. Buyer (persona if needed) journey map
    2. Lead gen engine assets and activities documented
    1. Lead scoring thresholds
    2. ICP, weightings, and tested scores
    3. Test profile scoring
    1. Engagement attributes and weightings tested and complete
    2. Final lead scoring model
    1. Model applied to your marketing management/ campaign management software
    2. Better qualified leads in the hands of sellers

    Phase 1

    Drive an Aligned Vision for Lead Scoring

    Phase 1

    Phase 2

    Phase 3

    1.1 Establish a cross-functional vision for lead scoring

    1.2 Asses your tech stack for lead scoring (optional)

    1.3 Catalog your buyer journey and lead gen engine assets

    2.1 Start building your lead scoring model

    2.2 Identify and verify your IPC and weightings

    2.3 Establish key lead generation activities and assets

    3.1 Apply model to your marketing management software

    3.2 Test the quality of sales-accepted leads

    3.3 Apply advanced methods

    This phase will walk you through the following activities:

    • Solidify your vision for lead scoring.
    • Achieve stakeholder alignment.
    • Assess your tech stack.

    This phase involves the following stakeholders:

    • Field Marketing/Campaign Manager
    • CMO
    • Product Marketing
    • Product Management
    • Sales Leadership/Sales Operations
    • Inside Sales leadership
    • Marketing Operations/IT
    • Digital Platform leadership

    Step 1.1

    Establish a Cross-Functional Vision for Lead Scoring

    Activities

    1.1.1 Identify stakeholders critical to success

    1.1.2 Outline the vision for lead scoring

    1.1.3 Select your lead scoring team

    This step will walk you through the following activities:

    • Discuss the reasons why lead scoring is important.
    • Review program process.
    • Identify stakeholders and team.

    This step involves the following participants:

    • Stakeholders
    • Project sponsors and leaders

    Outcomes of this step

    • Stakeholder alignment on vision of lead scoring
    • Stakeholders described and team members recorded
    • A documented buyer journey and map of your current lead gen engine

    1.1.1 Identify stakeholders critical to success

    1 hour

    1. Meet to identify the stakeholders that should be included in the project’s steering committee.
    2. Finalize selection of steering committee members.
    3. Contact members to ensure their willingness to participate.
    4. Document the steering committee members and the milestone/presentation expectations for reporting project progress and results
    Input Output
    • Stakeholder interviews
    • List of business process owners (lead management, inside sales lead qualification, sales opportunity management, marketing funnel metric measurement/analytics)
    • Lead generation/scoring stakeholders
    • Steering committee members
    Materials Participants
    • N/A
    • Initiative Manager
    • CMO, Sponsoring Executive
    • Departmental Leads – Sales, Marketing, Product Marketing, Product Management (and others)
    • Marketing Applications Director
    • Senior Digital Business Analyst

    SoftwareReviews Advisory Insight:

    B2B marketers that lack agreement among Marketing, Sales, Inside Sales, and lead management supporting staff of what constitutes a qualified lead will squander precious time and resources throughout the customer acquisition process.

    1.1.2 Outline the vision for lead scoring

    1 hour

    1. Convene a meeting of the steering committee and initiative team members who will be involved in the lead scoring project.
    • Using slides from this blueprint, understand the definition of lead scoring, the value of lead scoring to the organization, and the overall lead scoring process.
    • Understand the teams’ roles and responsibilities and help your Marketing Operations/IT colleagues understand some of the technical requirements needed to support lead scoring.
    • This is important because as the business members of the team are developing the lead scoring approach on paper, the technical team can begin to evaluate lead management apps within which your lead scoring model will be brought to life.
    Input Output
    • Slides to explain lead scoring and the lead scoring program
    • An understanding of the project among key stakeholders
    Materials Participants
    • Slides taken from this blueprint. We suggest slides from the Executive Brief (slides 3-16) and any others depending on the team’s level of familiarity.
    • Initiative Manager
    • CMO, Sponsoring Executive
    • Departmental leads from Sales, Marketing, Product Marketing, Product Management (and others)
    • Marketing Applications Director
    • Senior Digital Business Analyst

    SoftwareReviews Advisory Insight:

    While SMBs can implement some form of lead scoring when volume is very low and leads can be scored by hand, lead scoring and effective lead management cannot be performed without investment in digital platforms and lead management software and integration with customer relationship management (CRM) applications in the hands of inside and field sales staff. Marketers should plan and budget for the right combination of applications and tools to be in place for proper lead management.

    Lead scoring stakeholders

    Developing a common stakeholder understanding of the ICP, the way contact profiles are scored, and the way activities and asset engagement in your lead generation engine are scored will strengthen alignment between Marketing, Sales and Product Management.

    Title

    Key Stakeholders Within a Lead Generation/Scoring Initiative

    Lead Scoring Sponsor

    • Owns the project at the management/C-suite level
    • Responsible for breaking down barriers and ensuring alignment with organizational strategy
    • CMO, VP of Marketing, CEO (in SMB providers)

    Lead Scoring Initiative Manager

    • Typically a senior member of the marketing team
    • Responsible for preparing and managing the project plan and monitoring the project team’s progress
    • Marketing Manager or a field marketing team member who has strong program management skills, has run large-scale B2B generation campaigns, and is familiar with the stakeholder roles and enabling technologies

    Business Leads

    • Works alongside the lead scoring initiative manager to ensure that the strategy is aligned with business needs
    • In this case, likely to be a marketing lead
    • Marketing Director

    Digital, Marketing/Sales Ops/IT Team

    • Composed of individuals whose application and technology tools knowledge and skills are crucial to lead generation success
    • Responsible for understanding the business requirements behind lead generation and the requirements in particular to support lead scoring and the evaluation, selection, and implementation of the supporting tech stack – apps, website, analytics, etc.
    • Project Manager, Business Lead, CRM Manager, Integration Manager, Marketing Application SMEs, Sales Application

    Steering Committee

    • Composed of C-suite/management-level individuals who act as the lead generation process decision makers
    • Responsible for validating goals and priorities, defining the scope, enabling adequate resourcing, and managing change especially among C-level leaders in Sales & Product
    • Executive Sponsor, Project Sponsor, CMO, Business Unit SMEs

    SoftwareReviews Advisory Insight:

    Marketers managing the lead scoring initiative must include Product Marketing, Sales, Inside Sales, and Product Management. And given that world-class B2B lead generation engines cannot run without technology enablement, Marketing Operations/IT – those that are charged with enabling marketing and sales – must also be part of the decision making and implementation process of lead scoring and lead generation.

    1.1.3 Select your lead scoring team

    30 minutes

    1. The CMO and other key stakeholders should discuss and determine who will be involved in the lead scoring project.
    • Business leaders in key areas – Product Marketing, Field Marketing, Digital Marketing, Inside Sales, Sales, Marketing Ops, Product Management, and IT – should be involved.
  • Document the members of your lead scoring team in tab 1 of the Lead Scoring Workbook.
    • The size of the team will vary depending on your initiative and size of your organization.
    InputOutput
    • Stakeholders
    • List of lead scoring team members
    MaterialsParticipants
    • Lead Scoring Workbook
    • Initiative Manager
    • CMO, Sponsoring Executive
    • Departmental Leads – Sales, Marketing, Product Marketing, Product Management (and others)
    • Marketing Applications Director
    • Senior Digital Business Analyst

    Download the Lead Scoring Workbook

    Lead scoring team

    Consider the core team functions when composing the lead scoring team. Form a cross-functional team (i.e. across IT, Marketing, Sales, Service, Operations) to create a well-aligned lead management/scoring strategy. Don’t let your core team become too large when trying to include all relevant stakeholders. Carefully limit the size of the team to enable effective decision making while still including functional business units.

    Required Skills/Knowledge

    Suggested Team Members

    Business

    • Understanding of the customer
    • Understanding of brand
    • Understanding of multichannel marketing: email, events, social
    • Understanding of lead qualification
    • Field Marketing/Campaign Lead
    • Product Marketing
    • Sales Manager
    • Inside Sales Manager
    • Content Marketer/Copywriter

    IT

    • Campaign management application capabilities
    • Digital marketing
    • Marketing and sales funnel Reporting/metrics
    • Marketing Application Owners
    • CRM/Sales Application Owners
    • Marketing Analytics Owners
    • Digital Platform Owners

    Other

    • Branding/creative
    • Social
    • Change management
    • Creative Director
    • Social Media Marketer

    Step 1.2 (Optional)

    Assess Your Tech Stack for Lead Scoring

    Our model assumes you have:

    1.2.1 A marketing application/campaign management application in place that accommodates lead scoring.

    1.2.2 Lead management software integrated with the sales automation/CRM tool in the hands of Field Sales.

    1.2.3 Reporting/analytics that spans the entire lead generation pipeline/funnel.

    Refer to the following three slides if you need guidance in these areas.

    This step will walk you through the following activities:

    • Confirm that you have your tech stack in place.
    • Set up an inquiry with an Info-Tech analyst should you require guidance on evaluating lead pipeline reporting, CRM, or analytics applications.

    This step involves the following participants:

    • Stakeholders
    • Project sponsors and leaders

    Outcomes of this step

    • Understanding of what new application and technology support is required to support lead scoring.

    SoftwareReviews Advisory Insight:

    Marketers that collaborate closely with Marketing Ops/IT early in the process of lead scoring design will be best able to assess whether current marketing applications and tools can support a full lead scoring capability.

    1.2.1 Plan technology support for marketing management apps

    Work with Marketing Ops and IT early to evaluate application enablement for lead management, including scoring

    A thorough evaluation takes months – start early

    • Work closely with Marketing Operations (or the team that manages the marketing apps and digital platforms) as early as possible to socialize your approach to lead scoring.
    • Work with them on a set of updated requirements for selecting a marketing management suite or for changes to existing apps and tools to support your lead scoring approach that includes lead tracking and marketing funnel analytics.
    • Access the Info-Tech blueprint Select a Marketing Management Suite, along with analyst inquiry support during the requirements definition, vendor evaluation, and vendor selection phases. Use the SoftwareReviews Marketing Management Data Quadrant during vendor evaluation and selection.

    SoftwareReviews Marketing Management Data Quadrant

    The image contains a screenshot of the Marketing Management Data Quadrant.

    1.2.2 Plan technology support for sales opportunity management

    Work with Marketing Ops and IT early to evaluate applications for sales opportunity management

    A thorough evaluation takes months – start early

    • Work closely with Sales Operations as early as possible to socialize your approach to lead scoring and how lead management must integrate with sales opportunity management to manage the entire marketing and sales funnel management process.
    • Work with them on a set of updated requirements for selecting a sales opportunity management application that integrates with your marketing management suite or for changes to existing apps and tools to support your lead management and scoring approach that support the entire marketing and sales pipeline with analytics.

    Access the Info-Tech blueprint Select and Implement a CRM Platform, along with analyst inquiry support during the requirements definition, vendor evaluation, and vendor selection phases. Use the SoftwareReviews CRM Data Quadrant during vendor evaluation and selection.

    SoftwareReviews Customer Relationship Management Data Quadrant

    The image contains a screenshot of the SoftwareReviews Customer Relationship Management Data Quadrant.

    1.2.3 Plan analytics support for marketing pipeline analysis

    Work with Marketing Ops early to evaluate analytics tools to measure marketing and sales pipeline conversions

    A thorough evaluation takes weeks – start early

    • Work closely with Marketing and Sales Operations as early as possible to socialize your approach to measuring the lifecycle of contacts through to wins across the entire marketing and sales funnel management process.
    • Work with them on a set of updated requirements for selecting tools that can support the measurement of conversion ratios from contact to MQL, SQL, and opportunity to wins. Having this data enables you to measure improvement in component parts to your lead generation engine.
    • Access the Info-Tech blueprint Select and Implement a Reporting and Analytics Solution, along with analyst inquiry support during the requirements definition, vendor evaluation and vendor selection phases. Use the SoftwareReviews Best Business intelligence & Analytics Software Data Quadrant as well during vendor evaluation and selection.

    SoftwareReviews Business Intelligence Data Quadrant

    The image contains a screenshot of the Software Reviews Business Intelligent Quadrant.

    Step 1.3

    Catalog Your Buyer Journey and Lead Gen Engine Assets

    Activities

    1.3.1 Review marketing pipeline terminology

    1.3.2 Describe your buyer journey

    1.3.3 Describe your awareness and lead generation engine

    This step will walk you through the following activities:

    • Discuss marketing funnel terminology.
    • Describe your buyer journey.
    • Catalog the elements of your lead generation engine.

    This step involves the following participants:

    • Stakeholders

    Outcomes of this step

    • Stakeholder alignment on terminology, your buyer journey, and elements of your lead generation engine

    1.3.1 Review marketing pipeline terminology

    30 minutes

    1. We assume for this model the following:
      1. Our primary objective is to deliver more, and more-highly qualified, sales-qualified leads (SQLs) to our salesforce. The salesforce will accept SQLs and after further qualification turn them into opportunities. Sellers work opportunities and turn them into wins. Wins that had first/last touch attribution within the lead gen engine are considered marketing-influenced wins.
      2. This model assumes the existence of sales development reps (SDRs) whose mission it is to take marketing-qualified leads (MQLs) from the lead generation engine and further qualify them into SQLs.
      3. The lead generation engine takes contacts – visitors to activities, website, etc. – and scores them based on their profile and engagement. If the contact scores at or above the designated threshold, the lead generation engine rates it as an MQL and passes it along to Inside Sales/SDRs. If the contact scores above a certain threshold and shows promise, it is further nurtured. If the contact score is low, it is ignored.
    2. If an organization does not possess a team of SDRs or Inside Sales, you would adjust your version of the model to, for example, raise the threshold for MQLs, and when the threshold is reached the lead generation engine would pass the lead to Field Sales for further qualification.

    Stage

    Characteristics

    Actions

    Contact

    • Unqualified
    • No/low activity

    Nurture

    SDR Qualify

    Send to Sales

    Close

    MQL

    • Profile scores high
    • Engagement strong

    SQL

    • Profile strengthened
    • Demo/quote/next step confirmed

    Oppt’y

    • Sales acceptance
    • Sales opportunity management

    Win

    • Deal closed

    SoftwareReviews Advisory Insight:

    Score leads in a way that makes it crystal clear whether they should be ignored, further nurtured, further qualified, or go right into a sellers’ hands as a super hot lead.

    1.3.2 Describe your buyer journey

    1. Understand the concept of the buyer journey:
      1. Typically Product Marketing is charged with establishing deep understanding of the target buyer for each product or solution through a complete buyer persona and buyer journey map. The details of how to craft both are covered in the upcoming SoftwareReviews Advisory blueprint Craft a More Comprehensive Go-to-Market Strategy. However, we share our Buyer Journey Template here (on the next slide) to illustrate the connection between the buyer journey and the lead generation and scoring processes.
      2. Marketers and campaigners developing the lead scoring methodology will work closely with Product Marketing, asking them to document the buyer journey.
      3. The value of the buyer journey is to guide asset/content creation, nurturing strategy and therefore elements of the lead generation engine such as web experience, email, and social content and other elements of engagement.
      4. The additional value of having a buyer persona is to also inform the ICP, which is an essential element of lead scoring.
      5. For the purposes of lead scoring, use the template on the next slide to create a simple form of the buyer journey. This will guide lead generation engine design and the scoring of activities later in our blueprint.

    2 hours

    On the following slide:

    1. Tailor this template to suit your buyer journey. Text in green is yours to modify. Text in black is instructional.
    2. Your objective is to use the buyer journey to identify asset types and a delivery channel that once constructed/sourced and activated within your lead gen engine will support the buyer journey.
    3. Keep your buyer journey updated based on actual journeys of sales wins.
    4. Complete different buyer journeys for different product areas. Complete these collaboratively with stakeholders for alignment.

    SoftwareReviews Advisory Insight:

    Establishing a buyer journey is one of the most valuable tools that, typically, Product Marketing produces. Its use helps campaigners, product managers, and Inside and Field Sales. Leading marketers keep journeys updated based on live deals and characteristics of wins.

    Buyer Journey Template

    Personas: [Title] e.g. “BI Director”

    The image contains a screenshot of the describe persona level as an example.

    [Persona name] ([levels it includes from arrows above]) Buyer’s Journey for [solution type] Vendor Selection

    The image contains a screenshot of the Personas Type example to demonstrate a specific IT role, end use in a relevant department.

    1.3.3 Describe Your Awareness and Lead Gen Engine

    1. Understand the workings of a typical awareness and lead generation engine. Reference the image of a lead gen engine on the following slide when reviewing our guidance below:
      1. In our lead scoring example found in the Lead Scoring Workbook, tab 3, “Weight and Test,” we use a software company selling a sales automation solution, and the engagement activities match with the Typical Awareness and Lead Gen Engine found on the following slide. Our goal is to match a visual representation of a lead gen and awareness engine with the activity scoring portion of lead scoring.
      2. At the top of the Typical Awareness and Lead Generation Engine image, the activities are activated by a team of various roles: digital manager (new web pages), campaign manager (emails and paid media), social media marketer (organic and paid social), and events marketing manager (webinars).
      3. “Awareness” – On the right, the slide shows additional awareness activities driven by the PR/Corporate Comms and Analyst Relations teams.*
      4. The calls to action (CTAs) found in the outreach activities are illustrated below the timeline. The CTAs are grouped and are designed to 1) drive profile capture data via a main sales form fill, and 2) drive engagement that corresponds to the Education, Solution, and Selection buyer journey phases outlined on the prior slide. Ensure you have fast paths to get a hot lead – request a demo – directly to Field Sales when profiles score high.

    * For guidance on best practices in engaging industry analysts, contact your engagement manager to schedule an inquiry with our expert in this area. during that inquiry, we will share best practices and recommended analyst engagement models.

    Lead Scoring Workbook

    2 hours

    On the following slide:

    1. Tailor the slide to describe your lead generation engine as you will use it when you get to latter steps to describe the activities in your lead gen engine and weight them for lead scoring.
    2. Use the template to see what makes up a typical lead gen and awareness building engine. Record your current engine parts and see what you may be missing.
    3. Note: The “Goal” image in the upper right of the slide is meant as a reminder that marketers should establish a goal for SQLs delivered to Field Sales for each campaign.

    SoftwareReviews Advisory Insight:

    Marketing’s primary mission is to deliver marketing-influenced wins (MIWs) to the company. Building a compelling awareness and lead gen engine must be done with that goal in mind. Leaders are ruthless in testing – copy, email subjects, website navigation, etc. – to fine-tune the engine and staying highly collaborative with sellers to ensure high value lead delivery.

    Typical Awareness and Lead Gen Engine

    Understand how a typical lead generation engine works. Awareness activities are included as a reference. Use as a template for campaigns.

    The image contains a screenshot of a diagram to demonstrate how a lead generation engine works.

    Phase 2

    Build and Test Your Lead Scoring Model

    Phase 1

    Phase 2

    Phase 3

    1.1 Establish a cross-functional vision for lead scoring

    1.2 Asses your tech stack for lead scoring (optional)

    1.3 Catalog your buyer journey and lead gen engine assets

    2.1 Start building your lead scoring model

    2.2 Identify and verify your IPC and weightings

    2.3 Establish key lead generation activities and assets

    3.1 Apply model to your marketing management software

    3.2 Test the quality of sales-accepted leads

    3.3 Apply advanced methods

    This phase will walk you through the following activities:

    1. Understand the Lead Scoring Grid and establish thresholds.
    2. Collaborate with stakeholders on your ICP, apply weightings to profile attributes and values, and test.
    3. Identify the key activities and assets of your lead gen engine, weight attributes, and run tests.

    This phase involves the following participants:

    • Field Marketing/Campaign Manager
    • Product Marketing
    • Sales Leadership/Sales Operations
    • Inside Sales leadership
    • Marketing Operations/IT
    • Digital Platform leadership

    Step 2.1

    Start Building Your Lead Scoring Model

    Activities

    2.1.1 Understand the Lead Scoring Grid

    2.1.2 Identify thresholds

    This step will walk you through the following activities:

    • Discuss the concept of the thresholds for scoring leads in each of the various states – “ignore,” “nurture,” “qualify,” “send to sales.”
    • Open the Lead Scoring Workbook and validate your own states to suit your organization.
    • Arrive at an initial set of threshold scores.

    This step involves the following participants:

    • Stakeholders

    Outcomes of this step

    • Stakeholder alignment on stages
    • Stakeholder alignment on initial set of thresholds

    2.1.1 Understand the Lead Scoring Grid

    30 minutes

    1. Understand how lead scoring works and our grid is constructed.
    2. Understand the two important areas of the grid and the concept of how the contact’s scores will increase as follows:
      1. Profile – as the profile attributes of the contact approaches that of the ICP we want to score the contact/prospect higher. Note: Step 1.3 walks you through creating your ICP.
      2. Engagement – as the contact/prospect engages with the activities (e.g. webinars, videos, events, emails) and assets (e.g. website, whitepapers, blogs, infographics) in our lead generation engine, we want to score the contact/prospect higher. Note: You will describe your engagement activities in this step.
    3. Understand how thresholds work:
      1. Threshold percentages, when reached, trigger movement of the contact from one state to the next – “ignore,” “nurture,” “qualify with Inside Sales,” and “send to sales.”
    The image contains a screenshot of an example of the lead scoring grid, as described in the text above.

    2.1.2 Identify thresholds

    30 minutes

    We have set up a model Lead Scoring Grid – see Lead Scoring Workbook, tab 2, “Identify Thresholds.”

    Set your thresholds within the Lead Scoring Workbook:

    • Set your threshold percentages for ”Profile” and “Engagement.”
    • You will run test scenarios for each in later steps.
    • We suggest you start with the example percentages given in the Lead Scoring Workbook and plan to adjust them during testing in later steps.
    • Define the “Send to Sales,” “Qualify With Inside Sales,” “Nurture,” and “Ignore” zones.

    SoftwareReviews Advisory Insight:

    Clarify that all-important threshold for when a lead passes to your expensive and time-starved outbound sellers.

    The image contains a screenshot of the Lead Scoring Workbook, tab 2 demonstrating the Lead Scoring Grid.

    Lead Scoring Workbook

    Step 2.2

    Identify and Verify Your Ideal Customer Profile and Weightings

    Activities

    2.2.1 Identify your ideal customer profile

    2.2.2 Run tests to validate profile weightings

    This step will walk you through the following activities:

    • Identify the attributes that compose the ICP.
    • Identify the values of each attribute and their weightings.
    • Test different contact profile scenarios against what actually makes sense.
    • Adjust weightings if needed.

    This step involves the following participants:

    • Stakeholders

    Outcomes of this step

    • Stakeholder alignment on ICP
    • Stakeholder alignment on weightings given to attributes
    • Tested results to verify thresholds and cores

    2.2.1 Identify your ideal customer profile

    Collaborate with stakeholders to understand what attributes best describe your ICP. Assign weightings and subratings.

    2 hours

    1. Choose attributes such as job role, organization type, number of employees/potential seat holders, geographical location, interest area, etc., that describe the ideal profile of a target buyer. Best practice sees marketers choosing attributes based on real wins.
    2. Some marketers compare the email domain of the contact to a target list of domains. In the Lead Scoring Workbook, tab 3, “Weight and Test,” we provide an example profile for a “Sales Automation Software” ICP.
    3. Use the workbook as a template, remove our example, and create your own ICP attributes. Then weight the attributes to add up to 100%. Add in the attribute values and weight them. In the next step you will test scenarios.

    SoftwareReviews Advisory Insight:

    Marketers who align with colleagues in areas such as Product Marketing, Sales, Inside Sales, Sales Training/Enablement, and Product Managers and document the ICP give their organizations a greater probability of lead generation success.

    The image contains a screenshot of tab 3, demonstrating the weight and test with the example profile.

    Lead Scoring Workbook

    2.2.2 Run tests to validate profile weightings

    Collaborate with stakeholders to run different profile scenarios. Validate your model including thresholds.

    The image contains a screenshot of tab 3 to demonstrate the next step of running tests to validate profile weightings.

    SoftwareReviews Advisory Insight:

    Keep your model simple in the interest of fast implementation and to drive early learnings. The goal is not to be perfect but to start iterating toward success. You will update your scoring model even after going into production.

    2 hours

    1. Choose scenarios of contact/lead profile attributes by placing a “1” in the “Attribute” box shown at left.
    2. Place your estimate of how you believe the profile should score in the box to the right of “Estimated Profile State.” How does the calculated state, beneath, compare to the estimated state?
    3. In cases where the calculated state differs from your estimated state, consider weighting the profile attribute differently to match.
    4. If you find estimates and calculated states off dramatically, consider changing previously determined thresholds in tab 2, “Identify Thresholds.” Test multiple scenarios with your team.

    Lead Scoring Workbook

    Step 2.3

    Establish Key Lead Generation Activities and Assets

    Activities

    2.3.1 Establish activities, attribute values, and weights

    2.3.2 Run tests to evaluate activity ratings

    This step will walk you through the following activities:

    • Identify the activities/asset types in your lead gen engine.
    • Weight each attribute and define values to score for each one.
    • Run tests to ensure your model makes sense.

    This step involves the following participants:

    • Stakeholders
    • Project sponsors and leaders

    Outcomes of this step

    • Final stakeholder alignment on which assets compose your lead generation engine
    • Scoring model tested

    2.3.1 Establish activities, attribute values, and weights

    2 hours

    1. Catalog the assets and activities that compose your lead generation engine outlined in Activity 1.3.3. Identify their attribute values and weight them accordingly.
    2. Consider weighting attributes and values according to how close that asset gets to conveying your ideal call to action. For example, if your ideal CTA is “schedule a demo” and the “click” was submitted in the last seven days, it scores 100%. Take time decay into consideration. If that same click was 60 days ago, it scores less – maybe 60%.
    3. Different assets convey different intent and therefore command different weightings; a video comparing your offering against the competition, considered a down funnel asset, scores higher than the company video, considered a top-of-the-funnel activity and “awareness.”
    The image contains a screenshot of the next step of establishing activities, attribute values, and weights.

    Lead Scoring Workbook

    2.3.2 Run tests to validate activity weightings

    Collaborate with stakeholders to run different engagement scenarios. Validate your model including thresholds.

    The image contains a screenshot of activity 2.3.2: run tests to validate activity weightings.

    SoftwareReviews Advisory Insight:

    Use data from actual closed deals and the underlying activities to build your model – nothing like using facts to inform your key decisions. Use common sense and keep things simple. Then update further when data from new wins appears.

    2 hours

    1. Test scenarios of contact engagement by placing a “1” in the “Attribute” box shown at left.
    2. Place your estimate of how you believe the engagement should score in the box to the right of “Estimated Engagement State.” How does the calculated state, beneath, compare to the estimated state?
    3. In cases where the calculated state differs from your estimated state, consider weighting the activity attribute differently to match.
    4. If you find that the estimates and calculated states are off dramatically, consider changing previously determined thresholds in tab 2, “Identify Thresholds.” Test multiple scenarios with your team.

    Lead Scoring Workbook

    Phase 3

    Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads

    Phase 1

    Phase 2

    Phase 3

    1.1 Establish a cross-functional vision for lead scoring

    1.2 Asses your tech stack for lead scoring (optional)

    1.3 Catalog your buyer journey and lead gen engine assets

    2.1 Start building your lead scoring model

    2.2 Identify and verify your IPC and weightings

    2.3 Establish key lead generation activities and assets

    3.1 Apply model to your marketing management software

    3.2 Test the quality of sales-accepted leads

    3.3 Apply advanced methods

    This phase will walk you through the following activities:

    1. Apply model to your marketing management/campaign management software.
    2. Get better qualified leads in the hands of sellers.
    3. Apply lead nurturing and other advanced methods.

    This phase involves the following participants:

    • Field Marketing/Campaign Manager
    • Sales Leadership/Sales Operations
    • Inside Sales leadership
    • Marketing Operations/IT
    • Digital Platform leadership

    Step 3.1

    Apply Model to Your Marketing Management Software

    Activities

    3.1.1 Apply final model to your lead management software

    This step will walk you through the following activities:

    • Apply the details of your scoring model to the lead management software.

    This step involves the following participants:

    • Stakeholders
    • Project sponsors and leaders

    Outcomes of this step

    • Marketing management software or campaign management application is now set up/updated with your lead scoring approach.

    3.1.1 Apply final model to your lead management software

    Now that your model is complete and ready to go into production, input your lead scoring parameters into your lead management software.

    The image contains a screenshot of activity 3.1.1 demonstrating tab 4 of the Lead Scoring Workbook.

    3 hours

    1. Go to the Lead Scoring Workbook, tab 4, “Model Summary” for a formatted version of your lead scoring model. Double-check print formatting and print off a copy.
    2. Use the copy of your model to show to prospective technology providers when asking them to demonstrate their lead scoring capabilities.
    3. Once you have finalized your model, use the printed output from this tab to ease your process of transposing the corresponding model elements into your lead management software.

    Lead Scoring Workbook

    Step 3.2

    Test the Quality of Sales-Accepted Leads

    Activities

    3.2.1 Achieve sales lead acceptance

    3.2.2 Measure and optimize

    This step will walk you through the following activities:

    • Suggest that the Inside Sales and Field Sales teams should assess whether to sign off on quality of leads received.
    • Campaign managers and stakeholders should now be able to track lead status more effectively.

    This step involves the following participants:

    • Stakeholders
    • Project sponsors and leaders

    Outcomes of this step

    • Sales leadership should be able to sign off that leads are better qualified.
    • With marketing pipeline analytics in place, campaigners can start to measure lead flow and conversion rates.

    3.2.1 Achieve sales lead acceptance

    Collaborate with sellers to validate your lead scoring approach.

    1 hour

    1. Gather a set of SQLs – leads that have been qualified by Inside Sales and delivered to Field Sales. Have Field Sales team members convey whether these leads were properly qualified.
    2. Where leads are deemed not properly qualified, determine if the issue was a) a lack of proper qualification by the Inside Sales team, or b) the lead generation engine, which should have further nurtured the lead or ignored it outright.
    3. Work collaboratively with Inside Sales to update your lead scoring model and/or Inside Sales practice.

    Stage

    Characteristics

    Actions

    Contact

    • Unqualified
    • No/low activity

    Nurture

    SDR Qualify

    Send to Sales

    Close

    MQL

    • Profile scores high
    • Engagement strong

    SQL

    • Profile strengthened
    • Demo/quote/next step confirmed

    Oppt’y

    • Sales acceptance
    • Sales opportunity management

    Win

    • Deal closed

    SoftwareReviews Advisory Insight:

    Marketers that collaborate with Sales – and in this case, a group of sellers as a sales advisory team – well in advance of sales acceptance to design lead scoring will save time during this stage, build trust with sellers, and make faster decisions related to lead management/scoring.

    3.2.2 Measure and optimize

    Leverage analytics that help you optimize your lead scoring methodology.

    Ongoing

    1. Work with Marketing Ops/IT team to design and implement analytics that enable you to:
    2. Meet frequently with your stakeholder team to review results.
    3. Learn from the wins: see how they actually scored and adjust thresholds and/or asset/activity weightings.
    4. Learn from losses: fix ineffective scoring, activities, assets, form-fill strategies, and engagement paths.
    5. Test from both wins and losses if demographic weightings are delivering accurate scores.
    6. Analyze those high scoring leads that went right to sellers but did not close. This could point to a sales training or enablement challenge.
    The image contains a screenshot of the lead scoring dashboard.

    Analytics will also drive additional key insights across your lead gen engine:

    • Are volumes increasing or decreasing? What percentage of leads are in what status (A1-D4)?
    • What nurturing will re-engage stalled leads that score high in profile but low in engagement (A3, B3)?
    • Will additional profile data capture further qualify leads with high engagement (C1, C2)?
    • And beyond all of the above, what leads move to Inside Sales and convert to SQLs, opportunities, and eventually marketing-influenced wins?

    Step 3.3

    Apply Advanced Methods

    Activities

    3.3.1 Employ lead nurturing strategies

    3.3.2 Adjust your model over time to accommodate more advanced methods

    This step will walk you through the following activities:

    • Apply lead nurturing to your lead gen engine.
    • Adjust your engine over time with more advanced methods.

    This step involves the following participants:

    • Stakeholders
    • Project sponsors and leaders

    Outcomes of this step

    • Marketers can begin to test lead nurturing strategies and other advanced methods.

    3.3.1 Employ lead nurturing strategies

    A robust content marketing competence with compelling assets and the capture of additional profile data for qualification are key elements of your nurturing strategy.

    The image contains a screenshot of the Lead Scoring Grid with a focus on Nurture.

    SoftwareReviews Advisory Insight:

    Nurturing success combines the art of crafting engaging copy/experiences and the science of knowing just where a prospect is within your lead gen engine. Great B2B marketers demonstrate the discipline of knowing when to drive engagement and/or additional profile attribute capture using intent while not losing the prospect to over-profiling.

    Ongoing

    1. The goal of lead nurturing is to move the collection of contacts/leads that are scoring, for example, in the A3, B3, C1, C2, and C3 cells into A2, B2, and B1 cells.
    2. How is this best done? To nurture leads that are A3 and B3, entice the prospect with engagement that leads to the bottom of funnel – e.g. “schedule a demo” or “schedule a consultation” via a compelling asset. See the example on the following slide.
    3. To nurture C1 and C2, we need to qualify them further, so entice with an asset that leads to deeper profile knowledge.
    4. For C3 leads, we need both profile and activity nurturing.

    Lead nurturing example

    The image contains an example of a lead nurturing example.

    SoftwareReviews Advisory Insight:

    When nurturing, choose/design content as to what “intent” it satisfies. For example, a head-to-head comparison with a key competitor signals “Selection” phase of the buyer journey. Content that helps determine what app-type to buy signals “Solution”. A company video, or a webinar replay, may mean your buyer is “educating themselves.

    3.3.2 Adjust your model over time to accommodate more advanced methods

    When getting started or within a smaller marketing team, focus on the basics outlined thus far in this blueprint. Larger and/or more experienced teams are able to employ more advanced methods.

    Ongoing

    Advanced Methods

    • Invest in technologies that interpret lead scores and trigger next-step actions, especially outreach by Inside and/or Field Sales.
    • Use the above to route into nurturing environments where additional engagement will raise scores and trigger action.
    • Recognize that lead value decays with time to time additional outreach/activities and to reduce lead scores over time.
    • Always be testing different engagement, copy, and subsequent activities to optimize lead velocity through your lead gen engine.
    • Build intent sensitivity into engagement activities; e.g. test if longer demo video engagement times imply ”contact me for a demo” via a qualification outreach. Update scores manually to drive learnings.
    • Vary engagement paths by demographics to deliver unique digital experiences. Use firmographics/email domain to drive leads through a more tailored account-based marketing (ABM) experience.
    • Reapply learnings from closed opportunities/wins to drive updates to buyer journey mapping and your ICP.

    Frequently used acronyms

    ABM

    Account-Based Marketing

    B2B

    Business to Business

    CMO

    Chief Marketing Officer

    CRM

    Customer Relationship Management

    ICP

    Ideal Customer Profile

    MIW

    Marketing-Influenced Win

    MQL

    Marketing-Qualified Lead

    SDR

    Sales Development Representative

    SQL

    Sales-Qualified Lead

    Works cited

    Arora, Rajat. “Mining the Real Gems from you Data – Lead Scoring and Engagement Scoring.” LeadSquared, 27 Sept. 2014. Web.

    Doyle, Jen. “2012 B2B Marketing Benchmark Report: Research and insights on attracting and converting the modern B2B buyer.” MarketingSherpa, 2012. Web.

    Doyle, Jen, and Sergio Balegno. “2011 MarketingSherpa B2B Marketing Benchmark Survey: Research and Insights on Elevating Marketing Effectiveness from Lead Generation to Sales Conversion.” MarketingSherpa, 2011.

    Kirkpatrick, David. “Lead Scoring: CMOs realize a 138% lead gen ROI … and so can you.” marketingsherpa blog, 26 Jan 2012. Web.

    Moser, Jeremy. “Lead Scoring Is Important for Your Business: Here’s How to Create Scoring Model and Hand-Off Strategy.” BigCommerce, 25 Feb. 2019. Web.

    Strawn, Joey. “Why Lead Scoring Is Important for B2Bs (and How You Can Implement It for Your Company.” IndustrialMarketer.com, 17 Aug. 2016. Web.

    Build a Data Pipeline for Reporting and Analytics

    • Buy Link or Shortcode: {j2store}126|cart{/j2store}
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    • Parent Category Name: Data Management
    • Parent Category Link: /data-management
    • Continuous and disruptive database design updates while trying to have one design pattern to fit all use cases.
    • Sub-par performance while loading, retrieving, and querying data.
    • You want to shorten time-to-market of the projects aimed at data delivery and consumption.
    • Unnecessarily complicated database design limits usability of the data and requires knowledge of specific data structures for their effective use.

    Our Advice

    Critical Insight

    • Evolve your data architecture. Data pipeline is an evolutionary break away from the enterprise data warehouse methodology.
    • Avoid endless data projects. Building centralized all-in-one enterprise data warehouses takes forever to deliver a positive ROI.
    • Facilitate data self-service. Use-case optimized data delivery repositories facilitate data self-service.

    Impact and Result

    • Understand your high-level business capabilities and interactions across them – your data repositories and flows should be just a digital reflection thereof.
    • Divide your data world in logical verticals overlaid with various speed data progression lanes, i.e. build your data pipeline – and conquer it one segment at a time.
    • Use the most appropriate database design pattern for a given phase/component in your data pipeline progression.

    Build a Data Pipeline for Reporting and Analytics Research & Tools

    Start here – read the Executive Brief

    Build your data pipeline using the most appropriate data design patterns.

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand data progression

    Identify major business capabilities, business processes running inside and across them, and datasets produced or used by these business processes and activities performed thereupon.

    • Build a Data Pipeline for Reporting and Analytics – Phase 1: Understand Data Progression

    2. Identify data pipeline components

    Identify data pipeline vertical zones: data creation, accumulation, augmentation, and consumption, as well as horizontal lanes: fast, medium, and slow speed.

    • Build a Data Pipeline for Reporting and Analytics – Phase 2: Identify Data Pipeline Components

    3. Select data design patterns

    Select the right data design patterns for the data pipeline components, as well as an applicable data model industry standard (if available).

    • Build a Data Pipeline for Reporting and Analytics – Phase 3: Select Data Design Patterns
    [infographic]

    Workshop: Build a Data Pipeline for Reporting and Analytics

    Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

    1 Understand Data Progression

    The Purpose

    Identify major business capabilities, business processes running inside and across them, and datasets produced or used by these business processes and activities performed thereupon.

    Key Benefits Achieved

    Indicates the ownership of datasets and the high-level data flows across the organization.

    Activities

    1.1 Review & discuss typical pitfalls (and their causes) of major data management initiatives.

    1.2 Discuss the main business capabilities of the organization and how they interact.

    1.3 Discuss the business processes running inside and across business capabilities and the datasets involved.

    1.4 Create the Enterprise Business Process Model (EBPM).

    Outputs

    Understanding typical pitfalls (and their causes) of major data management initiatives.

    Business capabilities map

    Business processes map

    Enterprise Business Process Model (EBPM)

    2 Identify Data Pipeline Components

    The Purpose

    Identify data pipeline vertical zones: data creation, accumulation, augmentation, and consumption, as well as horizontal lanes: fast, medium, and slow speed.

    Key Benefits Achieved

    Design the high-level data progression pipeline.

    Activities

    2.1 Review and discuss the concept of a data pipeline in general, as well as the vertical zones: data creation, accumulation, augmentation, and consumption.

    2.2 Identify these zones in the enterprise business model.

    2.3 Review and discuss multi-lane data progression.

    2.4 Identify different speed lanes in the enterprise business model.

    Outputs

    Understanding of a data pipeline design, including its zones.

    EBPM mapping to Data Pipeline Zones

    Understanding of multi-lane data progression

    EBPM mapping to Multi-Speed Data Progression Lanes

    3 Develop the Roadmap

    The Purpose

    Select the right data design patterns for the data pipeline components, as well as an applicable data model industry standard (if available).

    Key Benefits Achieved

    Use of appropriate data design pattern for each zone with calibration on the data progression speed.

    Activities

    3.1 Review and discuss various data design patterns.

    3.2 Discuss and select the data design pattern selection for data pipeline components.

    3.3 Discuss applicability of data model industry standards (if available).

    Outputs

    Understanding of various data design patterns.

    Data Design Patterns mapping to the data pipeline.

    Selection of an applicable data model from available industry standards.

    Structure the Role of the DBA

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    • Parent Category Name: Business Intelligence Strategy
    • Parent Category Link: /business-intelligence-strategy
    • The traditional role of Database Administrators (DBAs) is shifting due to a variety of changes such as cloud databases, increased automation, close relations with development, and the need for more integration with the business at large. All this means that organizations will have to adapt to integrate a new type of DBA into IT.
    • Organizations often have difficulty establishing a refined and effective DBA structure based on repeatable and well-grounded processes.
    • The relationship between DBAs and the rest of IT (especially development) can often be problematic due to a lack of mutual co-operation and clear communication.
    • There is often confusion in organizations as how to approach staffing DBAs.

    Our Advice

    Critical Insight

    • An organization’s relative focus on operations or development is essential in determining many DBA related decisions. This focus can determine what kinds of DBAs to hire, what staffing ratios to use, the viability of outsourcing, and the appropriate reporting structure for DBAs.
    • Utilizing technological strategies such as database automation, effective auditing, and database consolidation to bolster the DBA team helps make efficient use of DBA staff and can turn a reactive environment into a proactive one.
    • Ensuring refined and regularly assessed processes are in place for change and incident management is essential for maintaining effective and structured database administration.

    Impact and Result

    • Right-size, support, and structure your DBA team for increased cost effectiveness and optimal productivity.
    • Develop a superior level of co-operation between DBAs and the rest of IT as well as the business at large.
    • Build an environment in which DBAs will be motivated and flourish.

    Structure the Role of the DBA Research & Tools

    Besides the small introduction, subscribers and consulting clients within this management domain have access to:

    1. Understand how Database Administrators are evolving

    Develop an effective structure for managing and supporting Database Administrators.

    • Storyboard: Structure the Role of the DBA

    2. Create the right Database Administrator roles to meet organizational needs

    Build a team that is relevant to the focus of the organization.

    • System Database Administrator
    • Application Database Administrator
    [infographic]