Besides the small introduction, subscribers and consulting clients within this management domain have access to:
Develop a better understanding of your external environment and build a database of signals.
Select and analyze trends to uncover drivers.
Use trends and drivers to build plausible scenarios and brainstorm strategic initiatives.
Apply the wind tunneling technique to assess strategic initiatives and determine which are most likely to succeed in the face of uncertainty.
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Note: this is preparation for the workshop and is not offered onsite.
Gather relevant signals that will inform your organization about what is happening in the external competitive environment.
A better understanding of the competitive landscape.
1.1 Gather relevant signals.
1.2 Store signals in a repository for quick and easy recall during the workshop.
A set of signal items ready for analysis
Uncover trends in your environment and assess their potential impact.
Determine the causal forces behind relevant trends to inform strategic decisions.
An understanding of the underlying causal forces that are influencing a trend that is affecting your organization.
2.1 Cluster signals into trends.
2.2 Analyze trend impact and select a key trend.
2.3 Perform causal analysis.
2.4 Select drivers.
A collection of relevant trends with a key trend selected
A set of drivers influencing the key trend with primary drivers selected
Leverage your understanding of trends and drivers to build plausible scenarios and apply them as a canvas for ideation.
A set of potential responses or reactions to trends that are affecting your organization.
3.1 Build scenarios.
3.2 Brainstorm potential strategic initiatives (ideation).
Four plausible scenarios for ideation purposes
A potential strategic initiative that addresses each scenario
Assess the various ideas based on which are most likely to succeed in the face of uncertainty.
An idea that you have tested in terms of risk and uncertainty.
An idea that can be developed and pitched to the business or stored for later use.
4.1 Assign probabilities to scenarios.
4.2 Apply wind tunneling.
4.3 Select ideas.
4.4 Discuss next steps and prototyping.
A strategic initiative (idea) that is ready to move into prototyping