Many organizations want to get to market quickly and on budget but don’t know the steps to get the right product/service to satisfy the users and business. This may be made apparent through uninformed decisions leading to lack of adoption of your product or service, rework due to post-implementation user feedback, or the competition discovering new approaches that outshine yours.
Our Advice
Critical Insight
Ensure your practice has a clear understanding of the design problem space – not just the solution. An understanding of the user is critical to this.
Impact and Result
- Create a practice that is focused on human outcomes; it starts and ends with the people you are designing for. This includes:
- Establishing a practice with a common vision.
- Enhancing the practice through four design factors.
- Communicating a roadmap to improve your business through design.
- Create a practice that develops solutions specific to the needs of users, customers, and stakeholders.
Implement and Mature Your User Experience Design Practice Research & Tools
Start here – read the Executive Brief
Read our concise Executive Brief to find out why you should implement an experience design practice, review Info-Tech’s methodology, and understand the four dimensions we recommend using to mature your practice.Besides the small introduction, subscribers and consulting clients within this management domain have access to:
- Implement and Mature Your User Experience Design Practice – Phases 1-3
1. Build the foundation
Motivate your team with a common vision, mission, and goals.
- Design Roadmap Workbook
- User Experience Practice Roadmap
2. Review the design dimensions
Examine your practice – from the perspectives of organizational alignment, business outcomes, design perspective, and design integration – to determine what it takes to improve your maturity.
3. Build your roadmap and communications
Bring it all together – determine your team structure, the roadmap for the practice maturity, and communication plan.
Workshop: Implement and Mature Your User Experience Design Practice
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
1 Answer “So What?”
The Purpose
Make the case for UX. Bring the team together with a common mission, vision, and goals.
Key Benefits Achieved
Mission, vision, and goals for design
Activities
1.1 Define design practice goals.
1.2 Generate the vision statement.
1.3 Develop the mission statement.
Outputs
Design vision statement
Design mission statement
Design goals
2 Examine Design Dimensions
The Purpose
Review the dimensions that help organizations to mature, and assess what next steps make sense for your organization.
Key Benefits Achieved
Develop initiatives that are right-sized for your organization.
Activities
2.1 Examine organizational alignment.
2.2 Establish priorities for initiatives.
2.3 Identify business value sources.
2.4 Identify design perspective.
2.5 Brainstorm design integration.
2.6 Complete UCD-Canvas.
Outputs
Documented initiatives for design maturity
Design canvas framework
3 Create Structure and Initiatives
The Purpose
Make your design practice structure right for you.
Key Benefits Achieved
Examine patterns and roles for your organization.
Activities
3.1 Structure your design practice.
Outputs
Design practice structure with patterns
4 Roadmap and Communications
The Purpose
Define the communications objectives and audience for your roadmap.
Develop your communication plan.
Sponsor check-in.
Key Benefits Achieved
Complete in-progress deliverables from previous four days.
Set up review time for workshop deliverables and to discuss next steps.
Activities
4.1 Define the communications objectives and audience for your roadmap.
4.2 Develop your communication plan.
Outputs
Communication Plan and Roadmap